# The Room

> Two Fathom dates grossed $549,602 after fans built a midnight-screening circuit.

- Owner: Tommy Wiseau / Wiseau-Films
- Kind: Film
- Sector: Entertainment
- Seed date: 2003-06-27
- Peak proxy date: 2018-01-08
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 50 (Notable), v1.2
- Mechanics: Identity badge, Maker origin, Platform jump, Press loop

## Summary

Wiseau advertised The Room with a Hollywood billboard. Repeat viewers recruited friends and built midnight rituals. A game, memoir and The Disaster Artist carried it outward; two Fathom dates later grossed $549,602.

## Timeline

- 2003-06-27 — Tommy Wiseau (Box office) — Wiseau released The Room in Los Angeles with a paid campaign that included billboards and TV spots.
- Jul 2003 — Michael Rousselet and friends (Box office) — Rousselet called friends to screenings, and CNN later reported 100 people attended the next day.
- 2003-07-17 — Variety / Scott Foundas (Press) — Variety reviewed the film after attending a July 1 screening and reported requests for refunds.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-room-film

Cite as: How It Spread (2026). “The Room.” Case HIS-01240. Spread Score v1.2: 50/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01240