# The Secret

> The Secret documentary sold more than 2 million DVDs after an online launch.

- Owner: Rhonda Byrne / Prime Time Productions
- Kind: Film
- Sector: Entertainment
- Seed date: 2006-03-23
- Milestone date: 2007-03-23
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Controversy, Sell-out loop

## Summary

The documentary launched online, then gained a companion book and television coverage. Contributor mailings reached established self-help audiences. ABC later reported more than 2 million DVDs sold. Critics disputed the film’s scientific claims.

## Timeline

- 2005-11-09 — Joe Vitale (Open web) — Vitale promoted a teaser that withheld the film’s subject and announced a planned television release.
- 2006-03-23 — Rhonda Byrne / Prime Time Productions (Open web) — The documentary became available to stream online for a fee and to buy on DVD.
- 2006-11-02 — Larry King Live (TV) — Larry King hosted film contributors, and Bob Proctor recommended watching The Secret repeatedly.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-secret-2006

Cite as: How It Spread (2026). “The Secret.” Case HIS-01381. Spread Score v1.2: 53/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01381