# The Strangers: Chapter 1 masked appearances

> Masked figures promoted a horror film that opened to $11.8 million.

- Owner: Lionsgate
- Kind: Campaign
- Sector: Entertainment
- Seed date: By end of Feb 2024
- Milestone date: Week of May 17, 2024
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 29 (Niche), v1.3
- Mechanics: Real-world spectacle, Platform jump, Newsjacking

## Summary

Lionsgate streamed staged doorbell footage and placed masked figures in public. A fan shared a recording, and press reported festival and street sightings before the film opened.

## Timeline

- By end of Feb 2024 — Lionsgate (Instagram) — By February 29, the film account had streamed staged doorbell footage on Instagram.
- 2024-02-29 — Fan (X) — A fan posted a recording of the Instagram livestream on X.
- 2024-03-01 — GamesRadar+ (Press) — GamesRadar+ covered the doorbell stream and the fan recording.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/the-strangers-chapter-one-masked-marketing-2024

Cite as: How It Spread (2026). “The Strangers: Chapter 1 masked appearances.” Case HIS-01999. Spread Score v1.3: 29/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01999