# The Substance

> Coralie Fargeat’s body-horror film grossed over $77 million worldwide.

- Owner: Coralie Fargeat; Working Title Films (production); Mubi (distributor)
- Kind: Film
- Sector: Entertainment
- Seed date: 2024-05-19
- Observed peak date: Week of Jan 12, 2025
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 57 (Notable), v1.2
- Mechanics: Platform jump, Response chain, Controversy, Transgression

## Summary

The Substance premiered at Cannes, then opened sixth in North America. Fan memes and Halloween costumes followed its paid digital campaign. Mubi reported streaming records; Moore won a Golden Globe before the film won a makeup Oscar.

## Timeline

- 2024-05-08 — Mubi (Press) — Mubi acquired the film before Cannes and retained theatrical rights across multiple territories.
- 2024-05-19 — Coralie Fargeat (Box office) — The film premiered publicly in Competition at Cannes.
- 2024-05-19 — Variety (Press) — Variety reported a standing ovation after the Cannes premiere.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-substance

Cite as: How It Spread (2026). “The Substance.” Case HIS-01205. Spread Score v1.2: 57/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01205