# The Summer I Turned Pretty

> Amazon reported 70 million viewers for the teen romance's final season.

- Owner: Amazon MGM Studios / wiip; Jenny Han (creator)
- Kind: Series
- Sector: Entertainment
- Seed date: 2022-06-17
- Observed peak date: Week of Sep 15, 2025
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 49 (Notable), v1.2
- Mechanics: Identity badge, Fandom mobilisation, Platform jump, Press loop, Response chain

## Summary

Prime Video launched Han's series with a Taylor Swift partnership. Fans chose teams and recited scenes on TikTok. Book sales rose; Amazon reported 70 million final-season viewers and commissioned a film.

## Timeline

- 2022-05-05 — Taylor Swift (Instagram) — Swift shared a series teaser featuring This Love (Taylor's Version) before the recording's release.
- 2022-06-17 — Amazon Studios / wiip (Open web) — Prime Video released Jenny Han's adaptation about Belly and the Fisher brothers.
- 2022-06-30 — Variety (Press) — Variety reported a premiere-weekend Prime Video No. 1 and renewed demand for the books and soundtrack.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-summer-i-turned-pretty

Cite as: How It Spread (2026). “The Summer I Turned Pretty.” Case HIS-01289. Spread Score v1.2: 49/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01289