# The Super Mario Bros. Movie

> Nintendo and Illumination's animated Mario film grossed $1.36 billion worldwide.

- Owner: Illumination / Nintendo; Universal Pictures (distributor)
- Kind: Film
- Sector: Entertainment
- Seed date: 2023-04-04
- Milestone date: Week of Apr 9, 2023
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 73 (Viral), v1.2
- Mechanics: Controversy, Mystery & lore, Identity badge, Platform jump, Press loop

## Summary

Paid promotion and casting debates preceded the film's $204.6 million five-day domestic opening. Fans shared comics and cosplay, while Bowser's Peaches entered the Hot 100. Worldwide receipts reached $1.36 billion.

## Timeline

- 2021-09-23 — Nintendo / Illumination (Press) — Nintendo announced Chris Pratt as Mario and Charlie Day as Luigi during Nintendo Direct.
- 2022-10-06 — Nintendo / Illumination (YouTube) — The first trailer revealed Pratt's Mario voice after his casting had prompted backlash and memes.
- 2023-02-12 — Universal / 3AM (TV) — Universal and 3AM aired a plumbing ad during the Super Bowl in Brooklyn and Queens.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/the-super-mario-bros-movie

Cite as: How It Spread (2026). “The Super Mario Bros. Movie.” Case HIS-01273. Spread Score v1.2: 73/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01273