# "This Is Fine" dog

> A reaction-image dog led to a plush campaign reporting $454,717 in pledges.

- Owner: KC Green
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2013-01-09
- Milestone date: 2016-09-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 63 (Viral, provisional), v1.3
- Mechanics: Platform jump, Press loop, Political adoption, Controversy

## Summary

Green published the comic in 2013. Its two-panel crop moved through forums into reaction posts and election coverage. A plush campaign reported $454,717 in pledges. Its close anchors this case; it does not establish an attention maximum.

## Timeline

- 2013-01-09 — KC Green (Open web) — Green published On Fire, the six-panel Gunshow strip containing the two panels that became the meme.
- 2013-04-26 — 4chan /vr/ users (Open web) — A 4chan /vr/ thread carried a repost of the comic's first two panels.
- 2014-01-10 — theonefoster (Reddit) — Theonefoster posted the two-panel image to r/funny as a reaction to university stress.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/this-is-fine

Cite as: How It Spread (2026). “"This Is Fine" dog.” Case HIS-01653. Spread Score v1.3: 63/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01653