# Three "Dancing Pony"

> Three's pony campaign drew over 20 million YouTube views, according to its agency.

- Owner: Three UK
- Kind: Campaign
- Sector: Technology
- Seed date: 2013-02-28
- Peak proxy date: Week of Mar 4, 2013
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 34 (Niche, provisional), v1.3
- Mechanics: Shareable output, Platform jump, Press loop

## Summary

Three launched the pony online, then on TV. Viewers shared it and made Pony Mixer versions. Everywhere reached No. 15 in the UK chart; the agency later claimed over 20 million campaign YouTube views.

## Timeline

- 2013-02-28 — Three UK (YouTube) — Three posted a Shetland pony moonwalking to Fleetwood Mac's Everywhere on YouTube.
- 2013-03-01 — Three UK / ITV1 (TV) — Three bought a TV launch during Coronation Street, alongside social, press and outdoor advertising.
- 2013-03-01 — Twitter users (X) — Twitter users posted 14,000 tweets in five hours, according to Second Sync.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/three-dancing-pony

Cite as: How It Spread (2026). “Three "Dancing Pony".” Case HIS-01678. Spread Score v1.3: 34/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01678