# Tom Birts's Fake easyJet Half-Price Ad

> Birts reported over a million impressions for his unofficial easyJet mock ad.

- Owner: Tom Birts
- Kind: Creator moment
- Sector: Auto & mobility
- Seed date: 2024-04-05
- Peak date: Week of Apr 6, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 26 (Niche, provisional), v1.2
- Mechanics: Pairing, Newsjacking, Controversy, Platform jump, Press loop

## Summary

Birts posted a speculative easyJet ad on LinkedIn. It spread to X and was mistaken for real outdoor advertising. Debate about attribution and client approval reached The Drum; Birts reported over a million impressions.

## Timeline

- 2024-03-15 — British Airways (Open web) — Announced window-seat portraits and planned outdoor prints, supplying the real campaign Birts later parodied.
- 2024-03-28 — British Airways / Uncommon (Press) — British Airways launched the window-seat outdoor campaign that Birts later answered.
- 2024-04-05 — Tom Birts (Open web) — Birts posted his hypothetical easyJet response on LinkedIn at 12:52 UTC.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/tom-birts-easyjet-half-price-mock-ad

Cite as: How It Spread (2026). “Tom Birts's Fake easyJet Half-Price Ad.” Case HIS-00769. Spread Score v1.2: 26/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00769