# Topps Project 2020

> Topps' artist-designed baseball cards brought in over $38 million in reported net sales.

- Owner: The Topps Company
- Kind: Product
- Sector: Toys & collectibles
- Seed date: 2020-03-25
- Peak proxy date: Week of May 25, 2020
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 32 (Niche, provisional), v1.3
- Mechanics: Daily ritual, Scarcity drop, Collectible set, Resale market, Platform jump

## Summary

Topps sold artist-made cards through timed online windows. Artist promotion, Twitter debate and resale coverage widened interest. Print runs surged in late May, then prices fell. Topps reported over $38 million in fiscal 2020 net sales.

## Timeline

- 2020-03-24 — MLB.com (Open web) — MLB previewed the artist collaboration before the first cards went on sale.
- 2020-03-25 — Topps (Open web) — Topps put Project 2020 on sale and posted its launch on Twitter.
- 2020-04-01 — Collectors Universe members (Open web) — Collectors compared purchases and objected to the cost of completing the set.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/topps-project-2020

Cite as: How It Spread (2026). “Topps Project 2020.” Case HIS-01711. Spread Score v1.3: 32/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01711