# Tourism Queensland: Best Job in the World

> An island-caretaker recruitment campaign drew 34,684 video applications.

- Owner: Tourism Queensland
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2009-01-10
- Milestone date: 2009-02-23
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 18 (Niche, provisional), v1.2
- Mechanics: Challenge, Platform jump

## Summary

Applicants promoted themselves and the destination through short videos. The deadline created a distinct surge: over 7,500 applications in the final 48 hours. Tourism Queensland reported 4,000 simultaneous uploads and reassigned staff to process entries.

## Timeline

- 2009-01-10 — Campaign organizer (Open web) — Applications opened for the island-caretaker job, requiring a video of up to 60 seconds.
- 2009-02-14 — Campaign organizer (Open web) — The government reported over 15,000 applicants and applicant-created websites, blogs and forums.
- 2009-02-23 — Milestone: Campaign organizer (Open web) — Applications closed with 34,684 submissions; over 7,500 arrived in the final 48 hours.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/tourism-queensland-best-job-in-the-world

Cite as: How It Spread (2026). “Tourism Queensland: Best Job in the World.” Case HIS-01108. Spread Score v1.2: 18/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01108