# Toys "R" Us closure

> A farewell photo was reported shared over 308,000 times as Toys R Us closed U.S. stores.

- Owner: Toys R Us, Inc. (retailer); public tributes had multiple creators
- Kind: Moment
- Sector: Retail
- Seed date: 2018-03-10
- Peak proxy date: 2018-03-15
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 58 (Notable), v1.2
- Mechanics: Response chain, Identity badge, Platform jump, Press loop, Controversy

## Summary

Reports of liquidation drew childhood tributes and a minor-key jingle cover. The June goodbye photo spread from Facebook to Twitter and news coverage. The final U.S. stores closed while workers sought severance.

## Timeline

- 2017-09-18 — Toys R Us (Open web) — Toys R Us filed for Chapter 11 protection and said its stores would remain open.
- 2018-03-08 — CNBC, Bloomberg and The Wall Street Journal (Press) — Reports said Toys R Us was preparing to liquidate its U.S. business.
- 2018-03-10 — @Fumez (X) — Fumez recalled childhood visits and lamented the reported store closures.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/toys-r-us-closure

Cite as: How It Spread (2026). “Toys "R" Us closure.” Case HIS-01426. Spread Score v1.2: 58/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01426