# Travis Scott Meal

> McDonald's $6 Travis Scott Meal prompted ordering memes and ingredient shortages.

- Owner: McDonald's / Travis Scott (Cactus Jack)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2020-09-08
- Milestone date: 2020-09-16
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 54 (Notable, provisional), v1.2
- Mechanics: Remixable template, Scarcity drop, Real-world spectacle, Platform jump, Press loop

## Summary

McDonald's launched Scott's meal with advertising and merchandise. Customers filmed drive-thru orders using his music and catchphrases. The campaign team reported a merch sell-out, while McDonald's redirected supplies and briefed staff on ordering phrases.

## Timeline

- 2020-09-03 — McDonald's (Press) — McDonald's announced a month-long collaboration offering Scott's usual order from September 8.
- 2020-09-03 — Business Insider (Press) — Business Insider reported that some franchisees objected to Scott's explicit lyrics.
- 2020-09-08 — McDonald's / Travis Scott (Retail) — McDonald's launched the $6 meal and posted an invitation to say Cactus Jack sent you.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/travis-scott-meal

Cite as: How It Spread (2026). “Travis Scott Meal.” Case HIS-01262. Spread Score v1.2: 54/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01262