# Tubi: Interface Interruption

> Tubi’s 15-second Super Bowl fake channel change drew remote searches and reaction posts.

- Owner: Tubi / Fox Corporation; Mischief @ No Fixed Address (agency)
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2023-02-12
- Peak date: 2023-02-12
- Spread Score: 49 (Notable, provisional), v1.2
- Mechanics: Response chain, Platform jump, Press loop, Transgression, Controversy

## Summary

Tubi aired a fake channel change during the Super Bowl. Viewers searched for remotes and posted reactions on Twitter and TikTok. Press covered the confusion and disputed fallout. Tubi later announced five Cannes Lions and reused the approach in football advertising.

## Timeline

- 2023-02-12 — Tubi / FOX Sports (TV) — Aired a 15-second FOX Sports collaboration promo using its actual announcers, distinct from the Rabbit Holes ads.
- 2023-02-12 — Viewers (X) — Viewers tweeted that they thought someone had sat on the remote or changed the channel.
- 2023-02-12 — Google search users (Open web) — Tubi searches spiked on game night, alongside Twitter reactions and same-night press coverage.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/tubi-interface-interruption

Cite as: How It Spread (2026). “Tubi: Interface Interruption.” Case HIS-00354. Spread Score v1.2: 49/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00354