# Valtteri Bottas's Ultimate Second Car

> Bottas’s rentable ute ad drew a reported 17.3 million Instagram views in its first week.

- Owner: Uber Carshare
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2024-03-20
- Peak date: Week of Mar 20, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche), v1.2
- Mechanics: Press loop, Platform jump, Response chain, Scarcity drop, Visible in use

## Summary

Uber Carshare launched Bottas’s ute ad before the Australian Grand Prix. Reddit reposts and unpaid car coverage followed. Its main Instagram post drew a reported 17.3 million first-week views. Uber later announced the service would close.

## Timeline

- 2024-03-20 — Valtteri Bottas (X) — Bottas posted the ute advertisement at 01:43:46 UTC, featuring a pie warmer and clothes line.
- 2024-03-20 — Mediaweek (Press) — Mediaweek covered the second instalment of Australia’s Second Car, led by Poem.
- 2024-03-20 — u/slutforpringles / r/formula1 (Reddit) — An unaffiliated Reddit user reposted the ad and readers discussed its jokes.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/uber-carshare-valtteri-bottas-second-car

Cite as: How It Spread (2026). “Valtteri Bottas's Ultimate Second Car.” Case HIS-00697. Spread Score v1.2: 36/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00697