# Umamusume’s global streaming boom

> Umamusume reached over 87,000 concurrent Steam players after its English launch.

- Owner: Cygames
- Kind: Game
- Sector: Gaming
- Seed date: 2025-06-25
- Milestone date: 2025-07-16
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 40 (Notable), v1.3
- Mechanics: Platform jump, Press loop

## Summary

The English game launched in June 2025, followed by streams on YouTube and Twitch. Fans shared art on X, while Steam concurrency rose.

## Timeline

- 2025-04-21 — Siliconera (Press) — Cygames announced a Kentucky Derby sponsorship and planned a booth with a game demo.
- 2025-04-27 — Gematsu (Press) — Cygames announced the English version would launch on June 26.
- 2025-06-25 — Cygames (App stores) — Cygames released the English version on mobile and PC.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/umamusume-global-streaming-boom-2025

Cite as: How It Spread (2026). “Umamusume’s global streaming boom.” Case HIS-01851. Spread Score v1.3: 40/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01851