# Unacademy Lesson No. 7

> A producer claimed 103 million views for Unacademy’s film starring MS Dhoni.

- Owner: Unacademy
- Kind: Campaign
- Sector: Education
- Seed date: 2022-01-24
- Peak date: 2022-01-24
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Response chain, Creator relay, Platform jump, Newsjacking

## Summary

Unacademy’s Dhoni film travelled through disclosed celebrity promotion and viewer replies. Bengali coverage invoked Ghulam and his jersey number; TV9 Telugu turned criticism into a story. The making-of release later reached Mad Over Marketing’s LinkedIn audience.

## Timeline

- 2022-01-24 — Unacademy (X) — Unacademy released Lesson No. 7 with MS Dhoni for International Day of Education.
- 2022-01-24 — Gaurav Munjal (X) — The founder shared the film and said it took almost a year to make.
- 2022-01-24 — Harsha Bhogle (X) — Bhogle promoted the film in a post disclosed with #Ad.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/unacademy-lesson-no-7

Cite as: How It Spread (2026). “Unacademy Lesson No. 7.” Case HIS-00525. Spread Score v1.2: 44/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00525