# Tell Us Something Good That Happened to You Today

> A UNC reel asking students for something good from their day passed 5 million views.

- Owner: University of North Carolina at Chapel Hill
- Kind: Campaign
- Sector: Education
- Seed date: 2025-02-04
- Peak proxy date: 2025-02-07
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Press loop, Platform jump

## Summary

UNC posted a reel of students sharing something good from their day, dated Feb. 4, 2025 by one source. The Washington Post covered it Feb. 7. UNC staff said Hoda Kotb reposted it, WRAL asked its viewers the same question, and it passed 5 million views by March 1.

## Timeline

- 2025-02-04 — UNC / Andrew Lam (Instagram) — UNC social media producer Andrew Lam posted the student interview video, per Quadrant Health Strategies.
- 2025-02-07 — Peak proxy: The Washington Post (Press) — The Washington Post published a video report on the UNC students' viral video.
- 2025-02-14 — Quadrant Health Strategies (Open web) — Quadrant Health Strategies published a LinkedIn article discussing the UNC video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/unc-tell-us-something-good

Cite as: How It Spread (2026). “Tell Us Something Good That Happened to You Today.” Case HIS-01165. Spread Score v1.2: 38/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01165