# UTEC drinking-water billboard

> A water-producing billboard’s campaign video later passed three million views.

- Owner: UTEC / Mayo DraftFCB
- Kind: Campaign
- Sector: Education
- Seed date: 2012-12-22
- Milestone date: Week of Mar 23, 2013
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 17 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Platform jump

## Summary

UTEC’s billboard demonstrated its engineering pitch by dispensing water. Before WIRED’s March coverage, It’s Nice That carried the installation into design media with film stills. Local utility and a portable demonstration gave the admissions story two audiences.

## Timeline

- 2012-12-22 — Campaign organizer (Open web) — The water-generating billboard began operating, according to contemporary local reporting.
- 2013-01-18 — Campaign organizer (Open web) — UTEC published its water-billboard video on its website.
- 2013-02-04 — Campaign organizer (Open web) — UTEC explained the billboard’s engineering and its link to the March admissions process.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/utec-drinking-water-billboard

Cite as: How It Spread (2026). “UTEC drinking-water billboard.” Case HIS-01110. Spread Score v1.2: 17/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01110