# Valentino Pink PP

> Farfetch reported an 80% private-client engagement lift for Pink PP early access.

- Owner: Valentino
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2022-03-06
- Peak date: 2022-09-28
- Spread Score: 31 (Niche, provisional), v1.2
- Mechanics: Visible in use, Identity badge, Controversy, Platform jump, Press loop

## Summary

Valentino’s Pink PP moved through runway and celebrity wear, political readings and a reported TikTok trend. Paid city placements and SoHo giveaways offered encounters with the color, plus QR collection links. A 2023 fragrance extended the product afterlife.

## Timeline

- 2022-03-06 — Valentino (YouTube) — Valentino streamed its Pink PP runway show from Paris.
- 2022-03-06 — British Vogue (Press) — British Vogue covered Zendaya wearing Pink PP at the runway show.
- 2022-03-08 — Filipino Facebook commenters (Facebook) — Filipino commenters linked the launch video’s pink clothes to Leni Robredo’s campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/valentino-pink-pp

Cite as: How It Spread (2026). “Valentino Pink PP.” Case HIS-00526. Spread Score v1.2: 31/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00526