# Vaseline: The Real Nigerian Prince

> Leo reported 10,808 WhatsApp interactions after Vaseline's Nigerian prince ad spread.

- Owner: Vaseline (Unilever International)
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2026-03-30
- Peak date: Week of Apr 9, 2026
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 23 (Niche, provisional), v1.2
- Mechanics: Maker origin, Response chain, Identity badge, Platform jump, Press loop

## Summary

Chris Okagbue posted Vaseline's anti-counterfeit film on Instagram. Reposts and replies carried it to X and LinkedIn, while trades covered its virality. Leo later claimed 10,808 authenticator interactions. The campaign won five Cannes Lions.

## Timeline

- 2026-03-30 — Chris Okagbue / Vaseline (Instagram) — Chris Okagbue posted the Vaseline film and directed viewers to its Nigeria-only WhatsApp authenticator.
- 2026-04-06 — Creative Bloq (Press) — Creative Bloq called the campaign viral and reported almost two million views on the Instagram seed.
- 2026-04-09 — @mus_toyy (X) — @mus_toyy reposted the film and praised its use of a real prince to address counterfeit body oil.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/vaseline-real-nigerian-prince

Cite as: How It Spread (2026). “Vaseline: The Real Nigerian Prince.” Case HIS-00391. Spread Score v1.2: 23/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00391