# Volkswagen Das Chair

> A 60-second office-chair advertisement crossed from Norwegian trade coverage to CNN.

- Owner: Volkswagen Commercial Vehicles Norway
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2022-10-18
- Peak date: Week of Nov 23, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 28 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Transgression, Visible in use, Platform jump, Press loop

## Summary

Volkswagen and TRY cast office workers as missing comforts van drivers already had. TV, radio, outdoor and digital ads led to a product page; an English brochure linked chair features to real vans. Downloads and making-of footage gave newsrooms reusable material.

## Timeline

- 2022-10-18 — Volkswagen Commercial Vehicles Norway / TRY (Open web) — The main chair advertisement appeared in a TRY submission with an embedded film.
- 2022-10-18 — Kampanje (Press) — Kampanje covered the chair film and identified TRY and Animasjonsdepartementet as partners.
- 2022-10-26 — u/Low_Reading_9831 (Reddit) — An r/electricvehicles post drew comments about the chair’s controls and tow hitch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/volkswagen-das-chair

Cite as: How It Spread (2026). “Volkswagen Das Chair.” Case HIS-00816. Spread Score v1.2: 28/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00816