# The Epic Split

> Van Damme’s truck stunt reached 59 million YouTube views within a month.

- Owner: Volvo Trucks
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2013-11-14
- Peak date: Week of Nov 15, 2013
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Response chain, Platform jump, Press loop

## Summary

The stunt made steering precision visible to non-specialists. For the wider Live Test series, the agency describes targeting buyers and advisers, then pairing YouTube with outlet-specific press materials. Epic Split’s parodies added a separate path of circulation.

## Timeline

- 2013-11-14 — Volvo Trucks (YouTube) — Volvo Trucks announced the Van Damme film demonstrating its steering system.
- Week of Nov 15, 2013 — Volvo Trucks (YouTube) — The film was the world’s most shared video a day after release, according to Volvo.
- 2013-11-15 — ITV News (Press) — ITV reported that the video had been played 10 million times.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/volvo-trucks-the-epic-split

Cite as: How It Spread (2026). “The Epic Split.” Case HIS-01019. Spread Score v1.2: 52/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01019