# The Washington Post’s TikTok

> Newsroom skits took The Washington Post to about 2.1 million TikTok followers.

- Owner: The Washington Post; Dave Jorgenson (launch producer)
- Kind: Campaign
- Sector: Media & publishing
- Seed date: 2019-05-21
- Milestone date: Week of Jun 23, 2019
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 27 (Niche, provisional), v1.3
- Mechanics: Daily ritual, Transgression, Platform jump, Press loop, Newsjacking

## Summary

The Post launched newsroom skits on TikTok in May 2019 and drew press profiles. It later added advertiser takeovers and reposted skits to Shorts. Jorgenson left in 2025.

## Timeline

- 2019-05-21 — @washingtonpost / Dave Jorgenson (TikTok) — The Post published its first TikTok, a skit about Zelda the dog.
- Week of Jun 23, 2019 — Milestone: Business Insider (Press) — Insider profiled the account’s newsroom routines and reported roughly 35,500 fans.
- 2019-07-22 — Dave Jorgenson / Bob Woodward (X) — Jorgenson shared a TikTok featuring Bob Woodward as a video game character.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/washington-post-tiktok

Cite as: How It Spread (2026). “The Washington Post’s TikTok.” Case HIS-01697. Spread Score v1.3: 27/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01697