# Weapons

> Cryptic marketing and running-pose memes accompanied a $270 million worldwide horror hit.

- Owner: Warner Bros. / New Line Cinema; Zach Cregger (writer-director)
- Kind: Film
- Sector: Entertainment
- Seed date: 2025-08-05
- Peak proxy date: Week of Aug 10, 2025
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 64 (Viral), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Pairing, Identity badge

## Summary

Warner promoted a missing-children mystery through a website, trailers and planned creator stunts. The film opened at number one, and running memes and Gladys costumes spread. The tracker later recorded $270 million worldwide.

## Timeline

- 2025-04-14 — Warner Bros. (Open web) — Warner launched Maybrook News with a fictional report about children disappearing at 2:17 a.m.
- 2025-04-29 — Warner Bros. (YouTube) — Warner released the first full trailer; Deadline covered its missing-classroom premise.
- 2025-06-23 — Warner Bros. (YouTube) — A countdown livestream led into the second trailer and another set of unexplained images.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/weapons-film

Cite as: How It Spread (2026). “Weapons.” Case HIS-01225. Spread Score v1.2: 64/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01225