# The Weeknd's Super Bowl mirror maze meme

> A halftime meme followed a show that boosted US catalog sales to 36,500.

- Owner: null
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2021-02-08
- Peak proxy date: 2021-02-08
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 34 (Niche), v1.3
- Mechanics: Remixable template, Press loop

## Summary

The Weeknd sang in a mirror maze during the Super Bowl halftime show. Viewers turned images and clips into reaction memes, which news outlets collected the following day.

## Timeline

- 2020-11-12 — Time (Press) — Pepsi, the NFL and Roc Nation announced The Weeknd would headline the halftime show.
- 2021-02-07 — The Weeknd (TV) — The Weeknd performed in a gold maze during the Super Bowl LV halftime show.
- 2021-02-08 — John (X) — John posted the maze clip with a caption about talking to friends on Snapchat.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/weeknd-super-bowl-mirror-maze-meme-2021

Cite as: How It Spread (2026). “The Weeknd's Super Bowl mirror maze meme.” Case HIS-02097. Spread Score v1.3: 34/100. Updated 2026-10-28. https://howitspread.com/id/HIS-02097