# Wendy's Twitter roasts

> A refrigerator reply became a roast franchise and a 5-track diss mixtape.

- Owner: Wendy's
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2017-01-02
- Milestone date: Week of Jan 2, 2017
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 31 (Niche, provisional), v1.3
- Mechanics: Transgression, Unhinged voice, Platform jump, Press loop, Pairing

## Summary

Wendy's refrigerator reply spread through screenshots and news coverage. The account turned roast requests into National Roast Day, then carried its rivalries into We Beefin? and a later paid TikTok campaign.

## Timeline

- 2017-01-02 — @Wendys (X) — Wendy's answered @NHride by saying he had forgotten refrigerators existed.
- Week of Jan 2, 2017 — Milestone: VML / Wendy's (X) — In the seed's first week, the reply earned 937,000 organic impressions in three days, VML said.
- 2017-01-03 — Adweek (Press) — Adweek covered the exchange and credited Parker Molloy's screenshots; the critic had deleted his account.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/wendys-twitter

Cite as: How It Spread (2026). “Wendy's Twitter roasts.” Case HIS-01656. Spread Score v1.3: 31/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01656