# Whopper Sacrifice

> A Facebook coupon app reported 233,906 friendship deletions before it closed.

- Owner: Burger King / Crispin Porter + Bogusky
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2009-01-07
- Milestone date: 2009-01-15
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 18 (Niche, provisional), v1.2
- Mechanics: Transgression, Response chain, Controversy

## Summary

Burning profile photos and a ten-friend meter made progress toward a Whopper coupon visible. Deleted friends received invitations to join. Paid Facebook ads also supplied traffic; platform restrictions and dwindling coupon inventory complicated the shutdown.

## Timeline

- 2009-01-07 — Burger King (Facebook) — Launched a Facebook app exchanging ten friend deletions for a Whopper coupon.
- 2009-01-09 — PCWorld / ABC News (Press) — Reported the app’s public deletion messages and more than 50,000 participants.
- 2009-01-12 — Chief Marketer (Facebook) — Reported burning photos, a ten-friend meter, recipient invitations, 55,000-plus downloads and Facebook ads.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/whopper-sacrifice

Cite as: How It Spread (2026). “Whopper Sacrifice.” Case HIS-01112. Spread Score v1.2: 18/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01112