# Why This Kolaveri Di: the recording-room video

> A Tanglish studio video passed 25 million YouTube views within a month.

- Owner: Sony Music India / Dhanush / Anirudh Ravichander
- Kind: Music
- Sector: Entertainment
- Seed date: 2011-11-16
- Milestone date: 2011-11-24
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 36 (Niche, provisional), v1.2
- Mechanics: Response chain, Platform jump, Press loop

## Summary

Sony released a recording-room performance after an earlier leak. Fans discussed its Tamil-English phrasing, while the label promoted it across Facebook pages. Rewrites and an English R&B cover carried the song beyond the original film audience.

## Timeline

- 2011-10-31 — Tamil-film fans (X) — A fan alerted the filmmakers to a leaked song upload before the official studio video.
- 2011-11-16 — Sony Music India (YouTube) — Released the recording-room video for the song from the film 3.
- 2011-11-23 — Amitabh Bachchan / MTV India (X) — Mint dates Bachchan’s endorsement and MTV play to the day before the measured November 24 Twitter-window peak.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/why-this-kolaveri-di-recording-room-video

Cite as: How It Spread (2026). “Why This Kolaveri Di: the recording-room video.” Case HIS-01113. Spread Score v1.2: 36/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01113