# Wicked (2024 film)

> Wicked's film, press-tour memes and soundtrack accompanied a $758.7 million run.

- Owner: Universal Pictures
- Kind: Film
- Sector: Entertainment
- Seed date: 2024-11-03
- Observed peak date: Week of Nov 28, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 71 (Viral), v1.2
- Mechanics: Catchphrase, Sound or audio meme, Platform jump, Press loop, Controversy

## Summary

Universal launched Wicked with ads and retail tie-ins. A press-junket exchange became the holding-space meme on X and TikTok. The film set a Broadway-adaptation opening record, while its soundtrack entered US and UK charts.

## Timeline

- 2024-02-11 — Universal Pictures (TV) — Universal released the first look at Wicked during the Super Bowl.
- 2024-10-03 — Target (Retail) — Target announced more than 150 Wicked products and an Erivo-led TV and social campaign.
- 2024-10-16 — Cynthia Erivo (Instagram) — Erivo criticized a fan-edited poster that covered her eyes.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/wicked-film

Cite as: How It Spread (2026). “Wicked (2024 film).” Case HIS-01199. Spread Score v1.2: 71/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01199