# Wonderskin x Chipotle Lipotle

> Chipotle and Wonderskin's Lipotle lip stain sold its first 4,000 units within an hour.

- Owner: Wonderskin and Chipotle Mexican Grill
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2024-07-30
- Peak date: 2024-07-30
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Scarcity drop, Sell-out loop, Pairing, Newsjacking

## Summary

Lipotle offered a demonstration: set the green masque, activate it and reveal a nude-rose stain before eating. Food & Wine carried the launch into food coverage. The limited drop combined creator outreach with coordinated media promotion.

## Timeline

- Week of Jul 23, 2024 — Wonderskin (Open web) — Wonderskin began posting little teasers about the collaboration roughly a week before launch.
- 2024-07-29 — Chipotle Mexican Grill (Open web) — Chipotle announced July 30 online sales at 9am PDT in the U.S., U.K. and Canada.
- 2024-07-29 — Restaurant Dive (Press) — Restaurant Dive and MediaPost covered the launch before sales began; MediaPost gave the kit price as $29.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/wonderskin-chipotle-lipotle

Cite as: How It Spread (2026). “Wonderskin x Chipotle Lipotle.” Case HIS-00997. Spread Score v1.2: 39/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00997