# The World Record Egg

> An egg photo beat Kylie Jenner’s Instagram record and reached 55.7 million likes.

- Owner: Chris Godfrey, Alissa Khan-Whelan and CJ Brown; Talking Egg Ltd (sold in 2024)
- Kind: Meme & format
- Sector: Culture (no sector)
- Seed date: 2019-01-04
- Milestone date: 2019-01-13
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 56 (Notable), v1.3
- Mechanics: Pairing, Response chain, Mystery & lore, Platform jump, Press loop

## Summary

An egg photo asked Instagram users to beat Kylie Jenner’s likes record. Reddit posts and press carried the challenge; Jenner replied after it won. The creators then offered shirts and made a paid Hulu reveal about mental health.

## Timeline

- 2019-01-04 — @world_record_egg (Instagram) — The account posted an egg photo and asked users to beat Kylie Jenner’s Instagram likes record.
- 2019-01-10 — demesmank / r/madlads (Reddit) — A Reddit user shared a screenshot of the egg challenge on r/madlads.
- 2019-01-13 — BuzzFeed News (Press) — BuzzFeed News covered the challenge before it broke the record and reported nearly 13 million likes.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/world-record-egg

Cite as: How It Spread (2026). “The World Record Egg.” Case HIS-01578. Spread Score v1.3: 56/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01578