# Wplace

> Wplace, a shared pixel-art world map, reported 10.6 million users by late August 2025.

- Owner: Wplace (developer Murilo Matsubara)
- Kind: App & software
- Sector: Gaming
- Seed date: 2025-07-21
- Peak proxy date: 2025-08-11
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 44 (Notable), v1.2
- Mechanics: Fandom mobilisation, Platform jump, Press loop

## Summary

Wplace launched on July 21, 2025 as a shared pixel-art canvas on a world map. In early August posts on X and TikTok drew users, and fandoms claimed places on the map as gaming press and The Verge covered it. Its co-founder told AP it had over 10.6 million users by Aug. 28.

## Timeline

- 2025-07-21 — Murilo Matsubara (Open web) — Wplace launched as a website for collaborative pixel art on a world map.
- Aug 2025 — @indigothegogo (X) — GamesRadar+ said X user @indigothegogo brought Wplace to many people that week.
- 2025-08-04 — @m4ng0ou (TikTok) — TikToker @m4ng0ou posted a video zooming into São Paulo on the map.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/wplace

Cite as: How It Spread (2026). “Wplace.” Case HIS-01166. Spread Score v1.2: 44/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01166