# Xbox (Football Manager): The Everyday Tactician

> McCann reported 1.5 billion impressions for Xbox’s Football Manager job campaign.

- Owner: Xbox (Microsoft), Football Manager (Sports Interactive) and Bromley FC
- Kind: Campaign
- Sector: Gaming
- Seed date: 2023-11-14
- Peak date: Week of Nov 20, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Challenge, Underdog, Real-world spectacle, Transgression, Platform jump

## Summary

Xbox used a real Bromley job to promote FM24 on Game Pass. The announcement circulated on Reddit and Telegram; a planned TNT series followed Owolabi. Bromley won promotion, and McCann reported 1.5 billion campaign impressions.

## Timeline

- 2023-11-06 — Sports Interactive (Open web) — Sports Interactive released Football Manager 2024, including its Xbox Game Pass editions.
- 2023-11-14 — Bromley FC / Andy Woodman (X) — Bromley posted its paid tactician vacancy, requiring an FM24 league title and a one-minute application video.
- 2023-11-14 — The Standard (Press) — The Standard covered the recruitment contest and its planned TNT Sports documentary.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/xbox-everyday-tactician

Cite as: How It Spread (2026). “Xbox (Football Manager): The Everyday Tactician.” Case HIS-00358. Spread Score v1.2: 53/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00358