# Y/Project x Jean Paul Gaultier Body Morph

> Gallucks's video styling the Y/Project x Gaultier body-print suit got 145,000 likes.

- Owner: Y/Project and Jean Paul Gaultier
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2022-10-07
- Peak date: Oct 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Visible in use, Dupe economy, Revival

## Summary

Y/Project showed body-print clothes made with Jean Paul Gaultier in January 2022. Bella Hadid wore the dress in Vogue, Fashion Nova was accused of copying a nude dress, and a Gallucks styling video drew 145,000 likes before sale began by Oct. 7. It was selling out by December.

## Timeline

- 2022-01-19 — Vogue (Press) — Vogue's runway review documented the collection's trompe l'oeil body prints.
- Apr 2022 — Bella Hadid / Vogue (Press) — Bella Hadid wore the dress in Vogue's global April issue, Vogue España later reported.
- 2022-06-10 — Bella Hadid and Maisie Williams (Instagram) — The Guardian reported Bella Hadid and Maisie Williams had posed in Y/Project 'topless' tops.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/y-project-jean-paul-gaultier-body-morph

Cite as: How It Spread (2026). “Y/Project x Jean Paul Gaultier Body Morph.” Case HIS-00999. Spread Score v1.2: 47/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00999