# Adidas Yeezy Boost 350

> The $200 knit sneaker sold out and developed a resale market.

- Owner: Adidas / Kanye West (Ye)
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2015-06-27
- Milestone date: 2015-12-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Scarcity drop, Resale market, Sell-out loop, Identity badge, Dupe economy

## Summary

Adidas released the Turtle Dove in June 2015 and it sold out. Resale reports, release threads and video reviews followed. More colors, infant sizes and V2 extended the line. Adidas ended the partnership in 2022 and later sold remaining stock.

## Timeline

- 2015-06-23 — Adidas (Retail) — Adidas outlined Confirmed reservations in three US cities and separate in-store lotteries.
- 2015-06-27 — Adidas / Kanye West (Retail) — Adidas released the Turtle Dove worldwide; the US release sold out.
- 2015-06-28 — @iAmTMCII (YouTube) — Sneaker Bar Detroit featured @iAmTMCII’s detailed video and on-feet reviews.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/yeezy-boost-350

Cite as: How It Spread (2026). “Adidas Yeezy Boost 350.” Case HIS-01388. Spread Score v1.2: 53/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01388