# Yellowstone

> Paramount reported 12.1 million Yellowstone viewers across premiere telecasts and encores.

- Owner: Paramount Network / MTV Entertainment Studios / 101 Studios; Taylor Sheridan and John Linson
- Kind: Series
- Sector: Entertainment
- Seed date: 2018-06-14
- Milestone date: 2022-01-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 52 (Notable), v1.2
- Mechanics: Identity badge, Platform jump, Controversy, Maker origin

## Summary

Yellowstone moved from a free Montana screening to cable and Peacock. Its fifth-season launch drew a reported 12.1 million viewers across telecasts and encores. Fans made memes, licensed clothing followed, and Paramount expanded the Dutton story into prequels.

## Timeline

- 2018-04-26 — Paramount Network (YouTube) — Paramount released a trailer and supported its April push with NFL Draft placements and social ads.
- 2018-06-14 — The Wilma / Paramount Network (TV) — The Wilma hosted a free public screening of Yellowstone in Missoula before its cable premiere.
- 2018-06-20 — Paramount Network (TV) — Yellowstone premiered on cable to 2.8 million live-plus-same-day viewers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/yellowstone-series

Cite as: How It Spread (2026). “Yellowstone.” Case HIS-01389. Spread Score v1.2: 52/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01389