# YETI x Liquid Death Casket Cooler

> A casket-shaped cooler drew a winning auction bid of $68,200.

- Owner: YETI and Liquid Death
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2024-08-28
- Peak date: Week of Aug 28, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable), v1.2
- Mechanics: Scarcity drop, Maker origin, Platform jump, Creator relay, Unhinged voice

## Summary

Liquid Death and YETI launched a funeral-home commercial and auction for a one-off casket cooler. Reddit users and LinkedIn creators discussed it as press followed the bidding. The final bid was $68,200; CBS later announced a Ghostsmas giveaway involving the cooler.

## Timeline

- 2024-08-28 — Liquid Death (YouTube) — Liquid Death published the funeral-home commercial for its YETI Casket Cooler auction.
- 2024-08-28 — Liquid Death and YETI (Open web) — The brands opened bidding on the only Casket Cooler offered for sale, starting at $1,500.
- 2024-08-28 — Muse by Clios and Adweek (Press) — Launch-day coverage traced the cooler to Liquid Death’s earlier DIY casket at trade shows.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/yeti-liquid-death-casket-cooler

Cite as: How It Spread (2026). “YETI x Liquid Death Casket Cooler.” Case HIS-00707. Spread Score v1.2: 52/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00707