# Yoga with Adriene

> A free yoga series grew to 13.7 million YouTube subscribers.

- Owner: Adriene Mishler and Chris Sharpe
- Kind: Series
- Sector: Health & fitness
- Seed date: 2012-09-05
- Peak date: 2020-04-13
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Daily ritual, Challenge, Maker origin, Platform jump, Press loop

## Summary

Mishler and Sharpe began free YouTube yoga in 2012. Daily January challenges added subscribers and downloadable-course sales. Lockdown brought a surge in views, school use and fan art. Live classes and a Manduka collection took the series beyond the screen.

## Timeline

- 2012-09-05 — Adriene Mishler and Chris Sharpe (YouTube) — Mishler and Sharpe published the channel introduction and a Sukhasana practice.
- 2013-07-21 — Adriene Mishler (YouTube) — Mishler reported that the channel had reached 10,000 subscribers.
- Dec 2014 — Chris Sharpe (Open web) — Sharpe reported $97,953.84 in presales of downloadable 30 Days of Yoga collections.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/yoga-with-adriene

Cite as: How It Spread (2026). “Yoga with Adriene.” Case HIS-00529. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00529