# Zombies, Run!

> The audio running game reported 250,000 monthly active runners at its fifth birthday.

- Owner: Six to Start and Naomi Alderman
- Kind: Game
- Sector: Health & fitness
- Seed date: 2012-02-27
- Peak date: Mar 2012
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Maker origin, Underdog, Platform jump, Identity badge, Transgression

## Summary

A Kickstarter pitch funded the running game before its iPhone release. National coverage and fan communities followed. The developer reported 250,000 monthly active runners at its fifth birthday, after expanding into a guide and virtual races.

## Timeline

- 2011-09-12 — WIRED (Press) — WIRED covered the Kickstarter pitch for an audio running game.
- 2011-09-14 — Naomi Alderman (X) — Alderman reported funding after promoting the pitch through tweets, Facebook and Google Plus.
- 2012-01-09 — Kickstarter (Open web) — Kickstarter named the game's $10 tier its most popular 2011 reward at $10 or less, with 2,620 backers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/zombies-run

Cite as: How It Spread (2026). “Zombies, Run!.” Case HIS-00708. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00708