{"snapshot":"2026-10-22","score_version":1.2,"taxonomy_version":"1.2","license":"CC BY 4.0","cases":[{"id":"HIS-00001","slug":"13-reasons-why","url":"https://howitspread.com/id/HIS-00001","title":"13 Reasons Why","owner":"Netflix","kind":"series","sector":"entertainment","origin":"mixed","region":"GLOBAL","seed_date":"2017-03-31","peak_date":"2017-04-10","origin_platform":"web","platforms":"instagram;web;x;press;retail;audio","mechanics":"controversy;platform-jump;press-loop;response-chain;mystery-lore","score":66,"band":"Viral","provisional":false,"coverage":1,"reach":88,"contagion":35,"breadth":100,"velocity":49,"longevity":35,"events":18,"sources":25,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-01-25","precision":"day","phase":"precursor","platform":"instagram","actor":"Selena Gomez","actor_kind":"owner","text":"Selena Gomez announced the premiere date on Instagram with a sneak 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210K social media mentions.","url":"https://www.meltwater.com/en/blog/womens-world-cup-2019-social-media-analysis"},{"seq":15,"date":"2019-08-27","precision":"day","phase":"press","platform":"press","actor":"Bustle","actor_kind":"press","country":"US","text":"Bustle reported Morgan, Harris and Krieger’s tea-sipping reprise at the previous night’s VMAs.","url":"https://www.bustle.com/p/the-uswnts-vmas-cameo-included-that-iconic-sipping-tea-moment-twitter-is-loving-it-18700702"},{"seq":16,"date":"2019-08-27","precision":"day","phase":"afterlife","platform":"instagram","actor":"Sophie Turner and Alex Morgan","actor_kind":"celebrity","country":"US","text":"Turner shared an Instagram photo miming tea-sipping with Morgan, who reposted it to her Story.","url":"https://www.businessinsider.com/alex-morgan-sipped-tea-celebration-sophie-turner-vmas-2019-8"},{"seq":17,"date":"2024-09-08","precision":"day","phase":"afterlife","platform":"web","actor":"San Diego Wave 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Instagram.","url":"https://sherpablog.marketingsherpa.com/inbound-marketing/shia-labeouf-go-viral/"},{"seq":12,"date":"2015-11-13","precision":"day","phase":"jump","platform":"snapchat","actor":"Cinema attendees","actor_kind":"public","text":"MarketingSherpa reported that waiting attendees posted selfies to Snapchat.","url":"https://sherpablog.marketingsherpa.com/inbound-marketing/shia-labeouf-go-viral/"},{"seq":13,"date":"2015-11-16","precision":"day","phase":"response","platform":"web","actor":"NewHive","actor_kind":"brand","text":"NewHive published an interview with the artists and its co-founder about the performance.","url":"https://www.theverge.com/2015/11/16/9731856/shia-labeouf-all-my-movies-live-stream"},{"seq":14,"date":"2015-11-22","precision":"day","phase":"response","platform":"web","actor":"Luke Turner","actor_kind":"owner","text":"Turner uploaded an official ten-minute video record of the performance to 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X.","url":"https://x.com/toritilla5/status/1819662593507623197"}]},{"id":"HIS-00021","slug":"alysa-liu-stateside-olympic-gala","url":"https://howitspread.com/id/HIS-00021","title":"Alysa Liu’s Stateside Olympic gala routine","owner":"Alysa Liu","kind":"moment","sector":"sports","origin":"seeded","region":"IT","seed_date":"2026-02-21","peak_date":"2026-02-23","origin_platform":"tv","platforms":"tv;youtube;x;tiktok;press;audio;instagram;web","mechanics":"platform-jump;response-chain;press-loop;identity-badge;creator-relay","score":57,"band":"Notable","provisional":false,"coverage":1,"reach":83,"contagion":35,"breadth":80,"velocity":45,"longevity":13,"events":17,"sources":33,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2026-02-19","precision":"day","phase":"precursor","platform":"tv","actor":"Alysa Liu","actor_kind":"owner","text":"Liu won the first U.S. women’s Olympic figure skating gold since 2002, before her gala 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million YouTube views in three days.","url":"https://fortune.com/2015/02/08/friends-furever-googles-subtle-dig-at-apple-goes-viral/"},{"seq":6,"date":"2015-02-09","precision":"day","phase":"jump","platform":"x","actor":"@dougpete","actor_kind":"creator","text":"Doug Peterson shared Fortune's report about the ad on Twitter.","url":"https://dougpete.wordpress.com/2015/02/10/otr-links-02102015/"},{"seq":7,"date":"2015-02-11","precision":"week","phase":"peak","platform":"web","actor":"iSpot.tv","actor_kind":"brand","text":"iSpot reported 7,307,530 weekly online views and first place on its digital share-of-voice chart.","url":"https://www.adweek.com/lostremote/more-than-a-week-later-super-bowl-ads-display-engagement-staying-power/"},{"seq":8,"date":"2015-03-18","precision":"day","phase":"commercial","platform":"web","actor":"iSpot.tv","actor_kind":"brand","text":"The ad regained first place on iSpot’s weekly digital share-of-voice chart.","url":"https://www.adweek.com/lostremote/androids-friends-furever-reclaims-top-spot-on-digital-ad-chart/"},{"seq":9,"date":"2015-04-01","precision":"day","phase":"commercial","platform":"youtube","actor":"Ace Metrix","actor_kind":"brand","text":"Ace Metrix reported the ad ranked fifth on February's YouTube Ads Leaderboard.","url":"https://www.acemetrix.com/insights/blog/february-youtube-ads-leaderboard/"},{"seq":10,"date":"2015-11-19","precision":"day","phase":"commercial","platform":"web","actor":"Unruly","actor_kind":"brand","text":"Unruly ranked the ad first in its annual sharing chart with 6,432,921 shares.","url":"https://www.bandt.com.au/the-top-20-most-shared-ads-of-the-year/"},{"seq":11,"date":"2015-11-20","precision":"day","phase":"afterlife","platform":"youtube","actor":"Social Media Today","actor_kind":"press","text":"Social Media Today reported more than 20 million YouTube views.","url":"https://www.socialmediatoday.com/marketing/google-androids-friends-furever-most-watched-ad-2015-maybe-ever"},{"seq":12,"date":"2015-12-24","precision":"day","phase":"afterlife","platform":"web","actor":"ClickZ","actor_kind":"press","text":"ClickZ reported 6.5 million social shares and nearly 22 million YouTube views.","url":"https://clickz.com/why-are-ads-with-animals-so-popular/90606/"},{"seq":13,"date":"2016-03-17","precision":"day","phase":"afterlife","platform":"web","actor":"Unruly","actor_kind":"brand","text":"Unruly reported 7 million worldwide shares in its dashboard launch release.","url":"https://adtechdaily.com/2016/03/17/unruly-launches-dashboard-tracks-emotional-trends-video-advertising/"},{"seq":14,"date":"2016-05-13","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The ad won a Silver Pencil for online short-form film at The One Show in New York.","url":"https://www.oneclub.org/awards/theoneshow/-award/24018/friends-furever/"},{"seq":15,"date":"2016-12-15","precision":"day","phase":"afterlife","platform":"web","actor":"Mistery girl / Bit Soap Box","actor_kind":"creator","text":"Mistery girl posted the ad on Bit Soap Box, where other members discussed its animal friendships.","url":"https://bitsoapbox.com/1547ad/Android_Friends_Furever_YouTube"},{"seq":16,"date":"2017-04-04","precision":"day","phase":"afterlife","platform":"youtube","actor":"Practical Ecommerce","actor_kind":"press","text":"Practical Ecommerce revisited the ad and reported nearly 29 million views.","url":"https://www.practicalecommerce.com/10-Viral-Videos-from-Brands-for-Inspiration"}]},{"id":"HIS-00025","slug":"anne-hathaway-wrecking-ball","url":"https://howitspread.com/id/HIS-00025","title":"Anne Hathaway's Wrecking Ball lip sync","owner":"Spike TV / Lip Sync Battle","kind":"moment","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2015-04-06","peak_date":"2015-04-09","origin_platform":"youtube","platforms":"press;youtube;reddit;tv","mechanics":"spectacle;platform-jump;press-loop;counter-programming;transgression","score":39,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":65,"longevity":28,"events":17,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2015-03-31","precision":"day","phase":"precursor","platform":"press","actor":"Spike TV","actor_kind":"owner","text":"Spike TV announced Anne Hathaway among the celebrities appearing on Lip Sync 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creation time is 17:56:16 UTC."},{"seq":5,"date":"2015-04-07","precision":"day","phase":"jump","platform":"press","actor":"NME","actor_kind":"press","text":"NME covered Hathaway’s Wrecking Ball parody for its music audience.","url":"https://www.nme.com/news/film/anne-hathaway-recreates-miley-cyrus-wrecking-ball-874540"},{"seq":6,"date":"2015-04-09","precision":"week","phase":"peak","platform":"youtube","actor":"Viewers","actor_kind":"public","text":"The preview approached 10 million views before the episode aired.","url":"https://time.com/3817145/anne-hathaway-miley-cyrus-wrecking-ball-emily-blunt-lip-sync-battle/"},{"seq":7,"date":"2015-04-09","precision":"day","phase":"jump","platform":"tv","actor":"Spike TV","actor_kind":"owner","text":"Spike TV aired Hathaway’s battle against Emily Blunt.","url":"https://www.tvguide.com/news/video-anne-hathaway-miley-cyrus-lip-sync-battle/"},{"seq":8,"date":"2015-04-16","precision":"day","phase":"response","platform":"press","actor":"Kevin 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Insider","actor_kind":"owner","text":"Recalled Krasinski producing Hathaway’s backstage package and Danielle Flora assisting around her theatre rehearsals."},{"seq":12,"date":"2015-06-04","precision":"day","phase":"response","platform":"press","actor":"Spike TV","actor_kind":"owner","text":"Spike reported 15 million views for Hathaway’s clip in its June ratings release.","url":"https://www.broadwayworld.com/bwwtv/article/Spike-TVs-LIP-SYNC-BATTLE-Ranks-1-with-Adults-18-49-in-Timeslot-20150604"},{"seq":13,"date":"2015-06-23","precision":"day","phase":"response","platform":"tv","actor":"Comedy Central Asia","actor_kind":"owner","text":"Comedy Central announced an Asian rollout that included the Hathaway versus Blunt episode.","url":"https://www.budiey.com/social-media-sensation-lip-sync-battle-debuts-comedy-central-asia/"},{"seq":14,"date":"2016-01-08","precision":"day","phase":"afterlife","platform":"press","actor":"The Independent","actor_kind":"press","text":"Hathaway’s YouTube views 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Shopee.","url":"https://www.harpersbazaar.com.sg/beauty/news-trends/anti-blush"},{"seq":8,"date":"2026-09-05","precision":"day","phase":"jump","platform":"tiktok","actor":"Oroma (@oromaangel)","actor_kind":"creator","text":"Oroma answered a viewer with anti-blush recommendations for brown skin.","url":"https://www.tiktok.com/@oromaangel/video/7681967249296592161"},{"seq":9,"date":"2026-09-18","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok viewers","actor_kind":"public","text":"Glossy reported that Senser’s seed video had exceeded 2 million TikTok views.","url":"https://www.glossy.co/pop/why-anti-blush-is-taking-over-social-media/"},{"seq":10,"date":"2026-09-18","precision":"day","phase":"commercial","platform":"retail","actor":"Ulta and Sephora shoppers","actor_kind":"public","text":"Film Noir Buff sold out at Ulta and Sephora; MAC said it had beaten its launch plan 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agency.","url":"https://www.thedrum.com/news/ad-the-day-spike-jonze-directs-pedro-pascal-s-heartbreak-apple-film"},{"seq":5,"date":"2025-03-18","precision":"day","phase":"jump","platform":"reddit","actor":"r/Pedro_Pascal users","actor_kind":"public","text":"Reddit users discussed the AirPods film, its music and Pascal’s “you’re perfect” line.","url":"https://www.reddit.com/r/Pedro_Pascal/comments/1je2643/airpods_4_ad/"},{"seq":6,"date":"2025-03-18","precision":"day","phase":"jump","platform":"x","actor":"@cantworkitout","actor_kind":"public","text":"CinemaBlend embedded a fan’s X post of Pascal’s Apple-film dance in its launch-day audience-reaction coverage.","url":"https://twitter.com/cantworkitout/status/1901946511312695323"},{"seq":7,"date":"2025-03-19","precision":"day","phase":"jump","platform":"press","actor":"BioBioChile / Agencia EFE","actor_kind":"press","country":"CL","text":"BioBioChile published EFE reporting on the film with more than 2.3 million YouTube views.","url":"https://www.biobiochile.cl/noticias/espectaculos-y-tv/notas-espectaculos-tv/2025/03/19/mas-que-prohibidos-pedro-pascal-se-hace-viral-en-el-mundo-gracias-a-sus-pasos-de-baile.shtml"},{"seq":8,"date":"2025-03-19","precision":"day","phase":"press","platform":"tv","actor":"NBC TODAY","actor_kind":"press","text":"TODAY covered Pascal’s dancing in the Apple commercial and posted its segment on YouTube.","url":"https://www.youtube.com/watch?v=OnSvJjts-a4"},{"seq":9,"date":"2025-03-24","precision":"day","phase":"response","platform":"tv","actor":"Apple","actor_kind":"owner","text":"iSpot listed Apple’s Someday TV spot; the agency later documented paid March Madness placements.","url":"https://www.ispot.tv/ad/Tptz/apple-airpods-4-someday-featuring-pedro-pascal-song-by-sam-i-and-tropkillaz"},{"seq":10,"date":"2025-03-26","precision":"day","phase":"response","platform":"youtube","actor":"Apple","actor_kind":"owner","text":"Apple shared behind-the-scenes footage of the choreography and production.","url":"https://www.reasonwhy.es/actualidad/making-of-anuncio-apple-airpods-pedro-pascal"},{"seq":11,"date":"2025-03-28","precision":"day","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Worldwide searches for “Pedro Pascal AirPods” reached their March–May maximum in Google Trends.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222025-03-01%202025-05-01%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Pedro%20Pascal%20AirPods%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas9FG9hDhFG0q79_Pzbsnt_FP-D5Xy0u"},{"seq":12,"date":"2025-03-28","precision":"day","phase":"response","platform":"tv","actor":"Apple","actor_kind":"owner","country":"AE","text":"Someday aired in the UAE and Saudi Arabia, according to Campaign Middle East.","url":"https://campaignme.com/behind-the-scenes-pedro-pascal-on-a-heartbroken-world-and-the-promise-of-healing/"},{"seq":13,"date":"2025-04-10","precision":"day","phase":"jump","platform":"tiktok","actor":"El HuffPost","actor_kind":"press","text":"El HuffPost featured a TikTok creator’s breakdown of the film’s emotional transformation.","url":"https://www.huffingtonpost.es/virales/que-hay-detras-someday-hipnotico-anuncio-apple-protagonizado-pedro-pascal.html"},{"seq":14,"date":"2025-04-18","precision":"day","phase":"press","platform":"press","actor":"Yahoo Entertainment","actor_kind":"press","text":"Yahoo reported more than 40 million YouTube views and fans recreating Pascal’s dance on TikTok.","url":"https://www.yahoo.com/entertainment/article/pedro-pascal-everywhere-three-movies-221200433.html"},{"seq":15,"date":"2025-06-20","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"Someday won a Silver Lion in the Viral Film category.","url":"https://www.lovethework.com/en/awards/winners-shortlists/cannes-lions/film?tag=publication+dates%40%40year%40%402025"},{"seq":16,"date":"2025-12-31","precision":"day","phase":"afterlife","platform":"press","actor":"BioBioChile","actor_kind":"press","text":"BioBioChile included Pascal’s Apple commercial in its review of the year’s viral moments.","url":"https://www.biobiochile.cl/noticias/sociedad/viral/2025/12/31/labubus-kiss-cam-de-coldplay-pedro-pascal-y-mas-los-virales-que-marcaron-el-2025.shtml"},{"seq":17,"date":"2026-02-04","precision":"day","phase":"afterlife","platform":"web","actor":"Directors Guild of America / Spike Jonze","actor_kind":"brand","text":"Jonze discussed Someday at the DGA’s Meet the Nominees event in its Los Angeles theater.","url":"https://www.dga.org/Events/2026/March2026/MTN_Comms2026"}]},{"id":"HIS-00029","slug":"apple-three-minutes","url":"https://howitspread.com/id/HIS-00029","title":"Apple Three 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page with filming tutorials and behind-the-scenes footage.","url":"https://9to5mac.com/2018/02/01/chinese-new-years-three-minutes-iphone-x-film/"},{"seq":3,"date":"2018-02-02","precision":"day","phase":"peak","platform":"web","actor":"Chinese social-media users","actor_kind":"public","text":"A later paper placed the iiMedia popularity peak on February 2; Zhiwei dated its first high to that evening.","url":"https://research.zhiweidata.com/2021/01/11/ed16b75a1f/"},{"seq":4,"date":"2018-02-02","precision":"day","phase":"press","platform":"press","actor":"青瓜传媒","actor_kind":"press","text":"A marketing report put Youku plays near 10M and Apple's WeChat launch article above 100,000 reads within hours.","url":"https://www.opp2.com/71458.html"},{"seq":5,"date":"2018-02-03","precision":"day","phase":"press","platform":"press","actor":"Jiemian News","actor_kind":"press","text":"Jiemian reported over 13.61 million Youku views in the first day and interviewed Peter Chan.","url":"https://www.jiemian.com/article/1923837.html"},{"seq":6,"date":"2018-02-03","precision":"day","phase":"backlash","platform":"xiaohongshu","actor":"Viewers / Peter Chan","actor_kind":"public","text":"Viewers criticized the train route and filming equipment, and Chan answered their criticism.","url":"https://www.jiemian.com/article/1923837.html"},{"seq":7,"date":"2018-02-05","precision":"day","phase":"jump","platform":"xiaohongshu","actor":"Weibo users","actor_kind":"public","text":"CGTN quoted Weibo reactions, including a viewer overseas, as debate about filming equipment spread.","url":"https://www.ecns.cn/2018/02-05/291443.shtml"},{"seq":8,"date":"2018-02-06","precision":"day","phase":"jump","platform":"chat","actor":"WeChat users","actor_kind":"public","text":"Marketing-Interactive reported discussion of the film on WeChat and Weibo.","url":"https://www.marketing-interactive.com/apple-to-breakthrough-2018-cny-release-new-ad"},{"seq":9,"date":"2018-02-09","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek covered the film’s virality in China and Apple’s holiday advertising strategy.","url":"https://www.adweek.com/brand-marketing/apples-sad-sweet-short-film-about-a-mothers-love-goes-viral-in-china/"},{"seq":10,"date":"2018-02-12","precision":"day","phase":"press","platform":"press","actor":"HORIZONT","actor_kind":"press","text":"HORIZONT reported over 40 million Weibo views and about 1.5 million YouTube views.","url":"https://www.horizont.net/marketing/auftritte-des-tages/Apple-Diese-bewegende-Mutter-Sohn-Geschichte-wird-zum-Viral-Hit-in-China-164762"},{"seq":11,"date":"2018-02-12","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported more than 68 million views in less than a week.","url":"https://www.marketingdive.com/news/apples-short-film-shot-on-iphone-x-goes-viral-in-china/516817/"},{"seq":12,"date":"2018-02-13","precision":"day","phase":"press","platform":"press","actor":"ifanr","actor_kind":"press","text":"ifanr documented Apple’s WeChat Moments ad, whose card flipped when viewers liked it.","url":"https://www.ifanr.com/984329"},{"seq":13,"date":"2018-06-01","precision":"month","phase":"afterlife","platform":"web","actor":"Short Shorts Film Festival & Asia","actor_kind":"brand","country":"JP","text":"The festival named Three Minutes its international Branded Shorts of the Year winner.","url":"https://www.shortshorts.org/en/about/2018.php"},{"seq":14,"date":"2018-06-22","precision":"day","phase":"afterlife","platform":"press","actor":"9to5Mac","actor_kind":"press","text":"9to5Mac reported a Cannes Bronze Lion for Three Minutes in Entertainment, Online Fiction.","url":"https://9to5mac.com/2018/06/22/heres-all-of-the-awards-apple-took-home-at-cannes-lions-2018/"},{"seq":15,"date":"2019-04-02","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"The Webby Awards nominated Three Minutes in its Integrated Campaign (Branded) video category.","url":"https://winners.webbyawards.com/2019/video/branded-entertainment/integrated-campaign-branded/81305/apple-three-minutes"},{"seq":16,"date":"2019-04-26","precision":"day","phase":"afterlife","platform":"web","actor":"APAC Effie Awards","actor_kind":"brand","text":"Effie listed a Gold award and published the entrant’s claim of over 138 million campaign views.","url":"https://www.apaceffie.com/docs/default-source/default-document-library/2019-winners-list-by-metals.pdf?sfvrsn=2"},{"seq":17,"date":"2019-06-16","precision":"day","phase":"commercial","platform":"web","actor":"Apple / Cannes entrant case study","actor_kind":"owner","text":"The entrant case study on WARC reported 41% growth in Apple’s WeChat followers.","url":"https://www.warc.com/en/article/apple:-three-minutes-9505da6234bb4febbb193f26e5d57738"}]},{"id":"HIS-00030","slug":"apple-welcome-home","url":"https://howitspread.com/id/HIS-00030","title":"Apple Welcome Home","owner":"Apple","kind":"campaign","sector":"tech","origin":"mixed","region":"GLOBAL","seed_date":"2018-03-06","peak_date":"2019-02-03","origin_platform":"youtube","platforms":"youtube;press;x;web","mechanics":"founder-origin;response-chain;platform-jump;controversy;counter-programming","score":42,"band":"Notable","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":80,"velocity":0,"longevity":null,"events":17,"sources":37,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2018-03-06","precision":"day","phase":"seed","platform":"youtube","actor":"Apple","actor_kind":"owner","text":"Apple uploaded Welcome Home, directed by Spike 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launched.","url":"https://spincoaster.com/news/fka-twigs-dance-on-anderson-paak-s-new-song-homepod-welcome-home-by-spike-jonze-apple"},{"seq":8,"date":"2018-03-11","precision":"day","phase":"press","platform":"press","actor":"The Stable","actor_kind":"press","text":"The Stable reported six and a half million YouTube views in a week.","url":"https://www.thestable.com.au/spike-jonze-is-lifting-its-audiences-spirit-and-no-doubt-apples-popularity/"},{"seq":9,"date":"2018-03-22","precision":"day","phase":"press","platform":"press","actor":"MacRumors","actor_kind":"press","text":"MacRumors covered a making-of film showing the hydraulic sets and choreography.","url":"https://www.macrumors.com/2018/03/22/behind-scenes-spike-jonze-homepod/"},{"seq":10,"date":"2018-04-04","precision":"day","phase":"afterlife","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork ranked the film first among its best music videos of March.","url":"https://pitchfork.com/thepitch/the-7-best-videos-of-march-2018/"},{"seq":11,"date":"2018-06-14","precision":"day","phase":"afterlife","platform":"web","actor":"AICP / Museum of Modern Art","actor_kind":"brand","text":"AICP honored Welcome Home for Advertising Excellence and screened the awards at MoMA.","url":"https://aicp.com/news-roundup/news-from-aicp/the-aicp-awards-honors-the-best-advertising-of-the-year1"},{"seq":12,"date":"2018-06-22","precision":"day","phase":"afterlife","platform":"press","actor":"TBWA Worldwide","actor_kind":"owner","text":"TBWA reported six Cannes honors and an Entertainment for Music Grand Prix for Welcome Home.","url":"https://www.prnewswire.com/news-releases/tbwaworldwide-wins-big-at-2018-cannes-lions-international-festival-of-creativity-300671078.html"},{"seq":13,"date":"2018-12-17","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive listed Welcome Home in YouTube’s global year-end top ads.","url":"https://www.marketingdive.com/news/celebs-humor-dominate-youtubes-top-ads-of-2018/544482/?format=amp"},{"seq":14,"date":"2019-01-07","precision":"day","phase":"afterlife","platform":"web","actor":"Directors Guild of America","actor_kind":"brand","text":"The DGA nominated Spike Jonze for Welcome Home in its commercials category.","url":"https://www.dga.org/news/pressreleases/2019/190107-71st-annual-dga-awards-television-commercial-and-documentary-nominees-announced"},{"seq":15,"date":"2019-01-31","precision":"day","phase":"afterlife","platform":"web","actor":"Directors Guild of America","actor_kind":"brand","country":"US","text":"The DGA screened Welcome Home and hosted a discussion with Spike Jonze in Los Angeles.","url":"https://www.dga.org/Events/2019/March2019/MTN_Commercials2019"},{"seq":16,"date":"2019-02-02","precision":"day","phase":"afterlife","platform":"web","actor":"Directors Guild of America","actor_kind":"brand","text":"Spike Jonze won the DGA commercials award for Welcome Home.","url":"https://www.dga.org/News/PressReleases/2019/190202-DGA-Awards-Winners.aspx"},{"seq":17,"date":"2019-02-03","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news outlets","actor_kind":"press","text":"GDELT counted 60 matching news articles the day after Jonze won the DGA commercials award.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Welcome%20Home%22%20%22Spike%20Jonze%22&mode=timelinevolraw&format=json&startdatetime=20180105000000&enddatetime=20200305000000"}]},{"id":"HIS-00031","slug":"april-the-giraffe-livestream","url":"https://howitspread.com/id/HIS-00031","title":"April the Giraffe livestream","owner":"Animal Adventure 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#giraffewatch.","url":"https://www.scrippsnews.com/science-and-tech/animals-and-insects/meet-april-the-giraffe-the-internet-s-latest-obsession"},{"seq":6,"date":"2017-03-03","precision":"day","phase":"commercial","platform":"web","actor":"GoFundMe donors","actor_kind":"public","text":"Donors raised more than $23,000 for April, Oliver and their calf.","url":"https://www.ksl.com/article/43361767/zoos-pregnant-giraffe-april-is-a-live-streaming-sensation"},{"seq":7,"date":"2017-03-06","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC News reported Erin Dietrich’s giraffe-mask parody and her claim of 8 million views.","url":"https://abcnews.go.com/Lifestyle/pregnant-woman-enacts-giraffe-livestream-wearing-mask/story?id=45938487"},{"seq":8,"date":"2017-03-23","precision":"day","phase":"commercial","platform":"youtube","actor":"Toys R Us","actor_kind":"brand","text":"A Toys R Us logo replaced Mazuri’s logo on the giraffe livestream.","url":"https://www.fox13news.com/news/giraffe-cam-gets-familiar-new-sponsor-park-plans-donation"},{"seq":9,"date":"2017-04-01","precision":"day","phase":"backlash","platform":"web","actor":"Online viewers","actor_kind":"public","text":"Online viewers speculated that April’s pregnancy was an April Fool’s joke.","url":"https://time.com/4722057/april-giraffe-gave-birth-calf/"},{"seq":10,"date":"2017-04-15","precision":"day","phase":"peak","platform":"youtube","actor":"Livestream viewers","actor_kind":"public","text":"April gave birth on the day YouTube reported its largest channel audience, with over 14 million live views.","url":"https://blog.youtube/culture-and-trends/the-miracle-of-live/"},{"seq":11,"date":"2017-04-17","precision":"day","phase":"commercial","platform":"web","actor":"Animal Adventure Park","actor_kind":"owner","text":"Animal Adventure Park offered public votes for the calf’s name at $1 per vote.","url":"https://abcnews.go.com/Lifestyle/animal-adventure-park-launches-campaign-april-giraffes-calf/story?id=46835765"},{"seq":12,"date":"2017-04-21","precision":"day","phase":"response","platform":"youtube","actor":"Animal Adventure Park","actor_kind":"owner","text":"Animal Adventure Park ended its continuous giraffe livestream.","url":"https://www.fox5dc.com/news/april-the-giraffe-feed-goes-dark-as-park-ends-live-stream"},{"seq":13,"date":"2017-04-24","precision":"day","phase":"commercial","platform":"web","actor":"Jordan Patch / Associated Press","actor_kind":"owner","text":"AP reported sponsorship, merchandise and paid alerts; Patch said GoFundMe had raised over $150,000.","url":"https://abc7ny.com/post/april-the-giraffe-becomes-cash-cow-for-tiny-ny-zoo-/1907185/"},{"seq":14,"date":"2017-05-01","precision":"day","phase":"afterlife","platform":"tv","actor":"Jordan Patch","actor_kind":"owner","text":"Jordan Patch announced the calf’s name, Tajiri, on Good Morning 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#ShareTheLoad","owner":"Ariel / Procter & Gamble","kind":"campaign","sector":"home","origin":"mixed","region":"IN","seed_date":"2016-02-19","peak_date":"2016-03-08","origin_platform":"youtube","platforms":"youtube;press;facebook;x;web","mechanics":"platform-jump;press-loop;controversy;response-chain;transgression","score":53,"band":"Notable","provisional":true,"coverage":0.85,"reach":58,"contagion":35,"breadth":70,"velocity":44,"longevity":null,"events":16,"sources":27,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2016-02-19","precision":"day","phase":"seed","platform":"youtube","actor":"Ariel India","actor_kind":"owner","country":"IN","text":"Ariel India released Dads #ShareTheLoad, showing a father apologising to his daughter.","url":"https://www.youtube.com/watch?v=wJukf4ifuKs"},{"seq":2,"date":"2016-02-24","precision":"day","phase":"press","platform":"press","actor":"Mint","actor_kind":"press","text":"Mint covered the film and reported over 3M Facebook views.","url":"https://www.livemint.com/Consumer/HrWayexMWOVAfxenWp0h8H/Ariel-ad-breaks-gender-stereotype.html"},{"seq":3,"date":"2016-02-24","precision":"day","phase":"jump","platform":"facebook","actor":"Sheryl Sandberg","actor_kind":"celebrity","text":"Sheryl Sandberg reposted the film on Facebook, according to ABC News.","url":"https://www.facebook.com/sheryl/videos/10156510941810177/"},{"seq":4,"date":"2016-02-25","precision":"day","phase":"jump","platform":"x","actor":"Twitter users","actor_kind":"public","text":"Twitter users discussed the commercial with the #SharetheLoad hashtag, ABC News reported.","url":"http://abcnews.go.com/Lifestyle/indian-laundry-detergent-ad-urges-men-sharetheload-women/story?id=37193332"},{"seq":5,"date":"2016-02-26","precision":"day","phase":"response","platform":"web","actor":"Ariel / BlogAdda","actor_kind":"owner","text":"BlogAdda offered vouchers and hampers for posts about household prejudice that embedded the Ariel film.","url":"https://blog.blogadda.com/2016/02/26/ariel-share-the-load-indian-blogging-activity-gender-prejudices"},{"seq":6,"date":"2016-03-03","precision":"day","phase":"press","platform":"press","actor":"MediaPost","actor_kind":"press","text":"MediaPost reported over 11M views and about 300,000 shares on Sandberg’s Facebook repost.","url":"https://www.mediapost.com/publications/article/270442/leaning-in-on-the-load-a-great-leap-for-the-gende.html"},{"seq":7,"date":"2016-03-08","precision":"day","phase":"peak","platform":"web","actor":"#ShareTheLoad participants","actor_kind":"public","text":"The campaign trended at No.1 on Women’s Day, according to its award submission.","url":"https://www.inkspell.co.in/inkspell-case-study-of-the-week-social-media-marketing/"},{"seq":8,"date":"2016-03-17","precision":"day","phase":"backlash","platform":"web","actor":"Aparna Jain","actor_kind":"creator","text":"Aparna Jain questioned whether the film inspired men to change their behaviour.","url":"https://www.linkedin.com/pulse/finally-advertisement-speaks-women-aparna-jain"},{"seq":9,"date":"2016-05-02","precision":"day","phase":"response","platform":"press","actor":"Ariel India","actor_kind":"owner","text":"Ariel partnered with Tinkle to show Shikari Shambu sharing housework in its May issue.","url":"https://brandequity.economictimes.indiatimes.com/news/advertising/tinkles-shikari-shambu-partners-with-ariel-indias-dads-sharetheload-movement/52074732"},{"seq":10,"date":"2016-08-03","precision":"day","phase":"afterlife","platform":"press","actor":"Ariel India","actor_kind":"owner","text":"Ariel reported five Cannes Lions and 2.1M men pledging to share laundry.","url":"https://www.medianews4u.com/ariels-dadssharetheload-campaign-sees-2-1-million-men-pledging-support/"},{"seq":11,"date":"2016-12-06","precision":"day","phase":"commercial","platform":"web","actor":"Unruly","actor_kind":"brand","text":"Unruly ranked the film first among Indian video ads with 877,558 shares.","url":"https://www.adgully.com/ariel-cadbury-kit-kat-among-most-shared-indian-ads-of-2016-unruly-70099.html"},{"seq":12,"date":"2017-04-06","precision":"day","phase":"afterlife","platform":"web","actor":"Ariel India / WARC 100","actor_kind":"owner","text":"WARC ranked Ariel’s Share the Load campaign first in the 2017 WARC 100; Ariel’s announcement credited Dads.","url":"https://www.medianews4u.com/ariel-indias-dads-share-the-load-movement-announced-as-worlds-1-ad-for-the-year/"},{"seq":13,"date":"2017-04-21","precision":"day","phase":"afterlife","platform":"web","actor":"APAC Effie","actor_kind":"brand","text":"Dads #ShareTheLoad won a Silver in Social Media Marketing at APAC Effie.","url":"https://www.apaceffie.com/winners/2017-winners/silver"},{"seq":14,"date":"2017-04-28","precision":"day","phase":"afterlife","platform":"web","actor":"D&AD","actor_kind":"brand","text":"Adgully reported that Dads #ShareTheLoad won a Yellow Pencil and four other D&AD Pencils.","url":"https://www.adgully.com/d-ad-2017-5-black-pencils-awarded-yellow-pencil-for-dads-sharetheload-72148.html"},{"seq":15,"date":"2018-02-26","precision":"day","phase":"afterlife","platform":"web","actor":"WARC","actor_kind":"brand","text":"WARC ranked Dads #ShareTheLoad first in its 2018 effectiveness table.","url":"https://www.adobomagazine.com/global-news/warc-100-reveals-the-worlds-top-campaigns-agencies-and-brands-for-effectiveness/"},{"seq":16,"date":"2019-01-24","precision":"day","phase":"response","platform":"web","actor":"Ariel India","actor_kind":"owner","text":"Ariel released Sons #ShareTheLoad, showing a mother teaching her son to do laundry.","url":"https://www.ariel.in/en-in/about-ariel/share-the-load/the-share-the-load-journey"}]},{"id":"HIS-00033","slug":"ashley-boggs-urban-skin-rx-tiktok","url":"https://howitspread.com/id/HIS-00033","title":"Ashley Boggs's Urban Skin Rx testimonial","owner":"Urban Skin 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(@niceoneashley)","actor_kind":"creator","text":"Boggs’s testimonial reached five million views in its first day, according to Vogue Business.","url":"https://www.vogue.com/article/affordable-beauty-brands-are-finding-fame-on-tiktok-whats-next"},{"seq":3,"date":"2020-01-01","precision":"month","phase":"jump","platform":"tiktok","actor":"TikTok shoppers","actor_kind":"public","text":"Roff said TikTok brought a younger, whiter audience than the brand’s previous customer base.","url":"https://www.mediapost.com/publications/article/357136/urban-skin-rx-and-the-teachable-moments-of-2020.html"},{"seq":4,"date":"2020-01-07","precision":"day","phase":"response","platform":"instagram","actor":"Diana Danelys De Los Santos (@amaralanegraaln)","actor_kind":"celebrity","actor_reach":2100000,"text":"A planned De Los Santos Instagram promotion coincided with the sales spike, Digiday reported.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":5,"date":"2020-01-07","precision":"day","phase":"commercial","platform":"retail","actor":"Urban Skin Rx shoppers","actor_kind":"public","text":"Roff reported a TikTok-linked sales surge online and at Ulta, Target and CVS.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":6,"date":"2020-02-01","precision":"month","phase":"response","platform":"tiktok","actor":"Urban Skin Rx","actor_kind":"owner","text":"Urban Skin Rx contacted TikTok in mid-February to explore advertising options.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":7,"date":"2020-03-10","precision":"day","phase":"press","platform":"press","actor":"Digiday","actor_kind":"press","text":"Digiday reported how Boggs’s testimonial changed Urban Skin Rx’s sales and operations.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":8,"date":"2020-03-10","precision":"day","phase":"response","platform":"retail","actor":"Urban Skin Rx","actor_kind":"owner","text":"Digiday reported that the brand substituted larger retail bars and hired two customer service reps, one for TikTok.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":9,"date":"2020-03-10","precision":"day","phase":"response","platform":"tiktok","actor":"Urban Skin Rx","actor_kind":"owner","text":"Digiday reported that Urban Skin Rx had begun a paid partnership with Boggs.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":10,"date":"2020-03-10","precision":"day","phase":"backlash","platform":"tiktok","actor":"TikTok customers","actor_kind":"public","text":"Roff reported negative reviews after some customers used products for the wrong skin concern.","url":"https://digiday.com/marketing/tiktok-taken-lives-happens-beauty-product-goes-viral/"},{"seq":11,"date":"2020-10-19","precision":"day","phase":"response","platform":"tiktok","actor":"Urban Skin Rx","actor_kind":"owner","text":"Roff reported 12.8 million #ClearSkinChallenge views without paid hashtag advertising.","url":"https://www.vogue.com/article/affordable-beauty-brands-are-finding-fame-on-tiktok-whats-next"},{"seq":12,"date":"2020-10-23","precision":"day","phase":"commercial","platform":"retail","actor":"Rachel Roff","actor_kind":"owner","text":"Roff told MediaPost that the cleansing bar and neighboring products had sold out for months.","url":"https://www.mediapost.com/publications/article/357136/urban-skin-rx-and-the-teachable-moments-of-2020.html"},{"seq":13,"date":"2020-12-31","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy included Urban Skin Rx’s January TikTok breakout among its memorable stories of the year.","url":"https://www.glossy.co/beauty/glossy-rewind-the-most-memorable-stories-of-2020/"},{"seq":14,"date":"2021-03-22","precision":"day","phase":"response","platform":"tiktok","actor":"Radhika (@radhika.p18)","actor_kind":"creator","text":"Radhika posted a product tutorial tagged #urbanambassador and #urbanskinrx after trying the viral products.","url":"https://www.tiktok.com/@radhika.p18/video/6942554750713892101"},{"seq":15,"date":"2022-08-25","precision":"day","phase":"commercial","platform":"retail","actor":"Urban Skin Rx","actor_kind":"owner","text":"Roff told Glossy that Urban Skin Rx had reached $30 million in total brand sales in 2021.","url":"https://www.glossy.co/beauty/urban-skin-rxs-rachel-roff-on-how-virality-on-tiktok-forever-changed-our-brand/"},{"seq":16,"date":"2024-02-15","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Urban Skin Rx","actor_kind":"owner","text":"TikTok ranked second among Urban Skin Rx’s social channels for engagement and followers.","url":"https://www.glossy.co/beauty/how-urban-skin-rx-plans-to-grow-its-gen-z-and-gen-alpha-customer-base/"}]},{"id":"HIS-00034","slug":"baby-yoda","url":"https://howitspread.com/id/HIS-00034","title":"Baby Yoda","owner":"Lucasfilm / Disney","kind":"meme","sector":"entertainment","origin":"organic","region":"US","seed_date":"2019-11-12","peak_date":"2019-11-30","origin_platform":"x","platforms":"web;x;reddit;press;retail;instagram","mechanics":"platform-jump;press-loop;dupe-economy;controversy;scarcity-drop","score":66,"band":"Viral","provisional":true,"coverage":0.7,"reach":null,"contagion":70,"breadth":80,"velocity":40,"longevity":66,"events":17,"sources":33,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2019-11-12","precision":"day","phase":"precursor","platform":"web","actor":"Lucasfilm","actor_kind":"owner","text":"Lucasfilm revealed the Child at the end of The Mandalorian’s Disney+ premiere."},{"seq":2,"date":"2019-11-12","precision":"day","phase":"seed","platform":"x","actor":"@fakehappymeal","actor_kind":"creator","text":"@fakehappymeal posted a GIF of the Child’s introduction.","url":"https://x.com/fakehappymeal/status/1194309061828890624"},{"seq":3,"date":"2019-11-12","precision":"day","phase":"jump","platform":"reddit","actor":"SkyeHammer","actor_kind":"creator","text":"SkyeHammer posted a higher-resolution Baby Yoda photograph on Reddit.","url":"https://www.reddit.com/r/StarWarsLeaks/comments/dv9158/higherres_baby_yoda/"},{"seq":4,"date":"2019-11-12","precision":"day","phase":"press","platform":"press","actor":"Vanity Fair","actor_kind":"press","text":"Vanity Fair covered the premiere’s Baby Yoda reveal.","url":"https://www.vanityfair.com/hollywood/2019/11/the-mandalorian-episode-1-easter-eggs"},{"seq":5,"date":"2019-11-19","precision":"day","phase":"response","platform":"x","actor":"Jon Favreau","actor_kind":"owner","text":"Jon Favreau posted Christian Alzmann’s concept art of the Child.","url":"https://twitter.com/Jon_Favreau/status/1196909243703578624"},{"seq":6,"date":"2019-11-22","precision":"day","phase":"backlash","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported that backlash to Baby Yoda’s popularity had begun.","url":"https://www.wired.com/story/baby-yoda-internet/"},{"seq":7,"date":"2019-11-25","precision":"day","phase":"response","platform":"web","actor":"Giphy","actor_kind":"brand","text":"Giphy said it had restored the Baby Yoda GIFs it had temporarily removed.","url":"https://techcrunch.com/2019/11/25/baby-yoda-memes-return-as-giphy-stops-pulling-content-over-copyright-concerns/"},{"seq":8,"date":"2019-11-26","precision":"day","phase":"response","platform":"retail","actor":"Disney","actor_kind":"owner","text":"Disney sold Baby Yoda merchandise while Etsy makers offered handmade dolls, ornaments and jewelry.","url":"https://techcrunch.com/2019/11/26/baby-yoda-merchandise/"},{"seq":9,"date":"2019-11-27","precision":"day","phase":"jump","platform":"web","actor":"Nerdist","actor_kind":"press","text":"Nerdist recommended Jonathan Mann's Baby Yoda lullaby and noted its circulation on TikTok and YouTube.","url":"https://nerdist.com/article/baby-yoda-lullaby/"},{"seq":10,"date":"2019-11-30","precision":"week","phase":"peak","platform":"x","actor":"Twitter users","actor_kind":"public","text":"Baby Yoda tweets reached Twitter’s largest spike to date over Thanksgiving weekend.","url":"https://www.vulture.com/2019/12/how-baby-yoda-took-over-the-internet.html"},{"seq":11,"date":"2019-12-05","precision":"day","phase":"commercial","platform":"web","actor":"Jungle Scout","actor_kind":"brand","text":"Jungle Scout estimated monthly preorders at 9,300 for the Funko figure and over 5,000 for the plush.","url":"https://www.junglescout.com/blog/baby-yoda/"},{"seq":12,"date":"2019-12-05","precision":"day","phase":"response","platform":"press","actor":"Jon Favreau","actor_kind":"owner","text":"Favreau said Disney held Baby Yoda back from prerelease marketing and the initial wave of toys.","url":"https://www.hollywoodreporter.com/features/why-jon-favreau-chose-baby-yoda-we-dont-know-a-lot-details-his-species-1259164"},{"seq":13,"date":"2020-01-17","precision":"day","phase":"backlash","platform":"web","actor":"Disney","actor_kind":"owner","text":"Disney’s Etsy takedowns hit makers; Tanya said she had sold about 200 Baby Yoda plushies.","url":"https://www.theverge.com/2020/1/17/21069124/baby-yoda-dolls-etsy-disney-mandalorian-copyright-takedown-enforcement"},{"seq":14,"date":"2020-02-25","precision":"day","phase":"commercial","platform":"retail","actor":"ShopDisney / Hasbro","actor_kind":"brand","text":"The Post reported Baby Yoda animatronic preorders sold out at ShopDisney and other retailers.","url":"https://nypost.com/2020/02/25/new-animatronic-baby-yoda-already-sold-out-until-next-december/"},{"seq":15,"date":"2020-12-01","precision":"month","phase":"jump","platform":"instagram","actor":"Instagram users","actor_kind":"public","text":"Finder reported over 1.6 million posts tagged #BabyYoda on Instagram as of December.","url":"https://dvh1deh6tagwk.cloudfront.net/finder-us/wp-uploads/sites/3/2020/12/new_pdf.pdf"},{"seq":16,"date":"2021-01-27","precision":"day","phase":"commercial","platform":"retail","actor":"Mattel","actor_kind":"brand","text":"Mattel reported that its Child plush led NPD’s US plush sales ranking in 2020.","url":"https://www.marketscreener.com/quote/stock/MATTEL-INC-13462/news/Mattel-Barbie-Named-2020-Top-Global-Toy-Property-of-the-Year-Per-NPD-32288339/"},{"seq":17,"date":"2024-01-09","precision":"day","phase":"afterlife","platform":"web","actor":"Lucasfilm","actor_kind":"owner","text":"Lucasfilm announced that The Mandalorian and Grogu would go to movie theaters.","url":"https://www.starwars.com/news/the-mandalorian-and-grogu"}]},{"id":"HIS-00035","slug":"back-market-hack-market","url":"https://howitspread.com/id/HIS-00035","title":"Back Market: Hack Market","owner":"Back Market; Marcel (agency)","kind":"campaign","sector":"tech","origin":"mixed","region":"GLOBAL","seed_date":"2022-04-22","peak_date":"2022-04-22","origin_platform":"retail","platforms":"retail;press;reddit;web","mechanics":"spectacle;transgression;platform-jump;controversy;newsjacking","score":43,"band":"Notable","provisional":true,"coverage":0.85,"reach":35,"contagion":35,"breadth":20,"velocity":100,"longevity":null,"events":16,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2022-04-22","precision":"day","phase":"seed","platform":"retail","actor":"Back Market / Marcel","actor_kind":"owner","text":"Back Market sent refurbished-tech messages by AirDrop to Apple Store display devices on 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and Apple’s response were unknown.","url":"https://www.heise.de/news/Gebrauchtwarenhaendler-nervt-Apple-Kunden-mit-Werbung-ueber-AirDrop-7065710.html"},{"seq":11,"date":"2022-04-30","precision":"day","phase":"commercial","platform":"web","actor":"Smartphone Fanatics author","actor_kind":"creator","text":"A technology blogger said the film introduced Back Market to them and led to a refurbished Apple Watch purchase.","url":"http://blog.smartphonefanatics.com/backmarket-watch/"},{"seq":12,"date":"2022-06-22","precision":"day","phase":"afterlife","platform":"press","actor":"Cannes Lions","actor_kind":"brand","text":"Cannes Lions awarded Hack Market Gold, Silver and Bronze in Brand Experience & Activation.","url":"https://www.cbnews.fr/creation/cannes-lions-2022-brand-experience-activation-prix-francais"},{"seq":13,"date":"2022-10-18","precision":"day","phase":"afterlife","platform":"web","actor":"London International Awards","actor_kind":"brand","text":"LIA awarded Hack Market Gold in 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availability and promoted a Bad Moms night out.","url":"https://www.fandango.com/movie-news/bad-moms-tickets-now-available-and-check-out-the-hilarious-new-trailer-751037"},{"seq":3,"date":"2016-07-10","precision":"day","phase":"precursor","platform":"web","actor":"Scene Creek","actor_kind":"brand","country":"CA","text":"Scene Creek offered bonus screening-giveaway entries for retweets or likes on its Facebook contest post.","url":"https://scenecreek.com/bad-moms-advance-screening/"},{"seq":4,"date":"2016-07-25","precision":"day","phase":"seed","platform":"box-office","actor":"eOne Films","actor_kind":"owner","country":"CA","text":"eOne’s giveaway offered screenings in seven Canadian cities on July 25 and two more on July 27.","url":"https://scenecreek.com/bad-moms-advance-screening/"},{"seq":5,"date":"2016-07-27","precision":"day","phase":"commercial","platform":"box-office","actor":"STX Entertainment","actor_kind":"owner","country":"US","text":"STX offered the public a free advance screening at AMC Metreon in San Francisco.","url":"https://sf.funcheap.com/free-sneak-preview-movie-bad-moms-sf/"},{"seq":6,"date":"2016-07-28","precision":"day","phase":"jump","platform":"youtube","actor":"What The Flick?!","actor_kind":"press","text":"Christy Lemire, Alonso Duralde and Matt Atchity published an independent video review.","url":"https://www.youtube.com/watch?v=JxdNMrcXac0"},{"seq":7,"date":"2016-07-29","precision":"day","phase":"commercial","platform":"box-office","actor":"STX Entertainment","actor_kind":"owner","text":"After $2 million in previews, STX opened widely; IMDb traffic had also reached men aged 17 to 34.","url":"https://www.the-numbers.com/movie/Bad-Moms-(2016)"},{"seq":8,"date":"2016-07-29","precision":"day","phase":"backlash","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME argued that the film gave its privileged mothers few stakes for imperfect parenting.","url":"https://time.com/4429160/bad-mom-history/"},{"seq":9,"date":"2016-07-31","precision":"day","phase":"commercial","platform":"box-office","actor":"Moviegoers","actor_kind":"public","text":"Bad Moms finished third with a $23,817,340 domestic opening weekend.","url":"https://www.the-numbers.com/movie/Bad-Moms-(2016)"},{"seq":10,"date":"2016-08-03","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Wikipedia attention reached its highest seven-day average in the fetched window.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Bad_Moms/daily/2016052600/2018072500"},{"seq":11,"date":"2016-08-15","precision":"day","phase":"jump","platform":"reddit","actor":"r/movies users","actor_kind":"public","text":"Reddit users discussed Bad Moms and questioned its box-office success in a weekly film thread.","url":"https://www.reddit.com/r/movies/comments/4xu92v/box_office_week_despite_dropping_67_suicide_squad/"},{"seq":12,"date":"2016-08-26","precision":"day","phase":"commercial","platform":"box-office","actor":"British moviegoers","actor_kind":"public","country":"GB","text":"After an Australian opening of $2,490,660, Bad Moms opened in the UK with $1,937,669.","url":"https://www.the-numbers.com/movie/Bad-Moms-(2016)"},{"seq":13,"date":"2016-09-03","precision":"day","phase":"commercial","platform":"box-office","actor":"Moviegoers","actor_kind":"public","text":"Domestic ticket sales passed $100 million.","url":"https://www.the-numbers.com/movie/Bad-Moms-(2016)"},{"seq":14,"date":"2016-10-02","precision":"day","phase":"commercial","platform":"box-office","actor":"German moviegoers","actor_kind":"public","text":"Bad Moms earned $2,226,032 in its second German weekend, up 21.7% from its opening weekend.","url":"https://www.boxofficemojo.com/release/rl2990442241/weekend/"},{"seq":15,"date":"2016-11-10","precision":"day","phase":"response","platform":"retail","actor":"Universal Home Entertainment / Dandelion Women","actor_kind":"brand","text":"Dandelion Women reported a sponsored party with Bad Moms nail wraps and gifts from Universal and STX.","url":"https://dandelionwomen.com/2016/11/tips-for-hosting-a-bad-moms-night-in-party/"},{"seq":16,"date":"2016-12-23","precision":"day","phase":"response","platform":"press","actor":"STX Entertainment","actor_kind":"owner","text":"STX announced A Bad Moms Christmas with the three original stars returning.","url":"https://www.thewrap.com/stx-release-bad-moms-christmas-november-2017/"},{"seq":17,"date":"2017-01-18","precision":"day","phase":"afterlife","platform":"tv","actor":"People's Choice Awards","actor_kind":"brand","text":"Bad Moms won Favorite Comedy Movie at the People's Choice Awards.","url":"https://en.wikipedia.org/wiki/Bad_Moms"},{"seq":18,"date":"2017-10-27","precision":"day","phase":"afterlife","platform":"press","actor":"Mila Kunis","actor_kind":"celebrity","text":"Kunis said men had begun discovering the film on airplanes.","url":"https://www.latimes.com/entertainment/movies/la-ca-mn-bad-moms-sequel-20171027-htmlstory.html"},{"seq":19,"date":"2017-11-01","precision":"day","phase":"afterlife","platform":"box-office","actor":"STX Entertainment","actor_kind":"owner","text":"STX released the sequel A Bad Moms Christmas.","url":"https://en.wikipedia.org/wiki/Bad_Moms"}]},{"id":"HIS-00041","slug":"bald-eagle-rescue-selfie","url":"https://howitspread.com/id/HIS-00041","title":"Bald eagle rescue selfie","owner":"Michael 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report, later linked by El País.","url":"https://www.thesudburystar.com/2015/11/26/brothers-free-eagle-from-trap"},{"seq":3,"date":"2015-11-27","precision":"day","phase":"jump","platform":"press","actor":"BuzzFeed Canada","actor_kind":"press","text":"BuzzFeed Canada interviewed Michael Fletcher about the rescue and the selfie.","url":"https://www.buzzfeed.com/craigsilverman/greatest-bald-eagle-selfie-ever"},{"seq":4,"date":"2015-11-29","precision":"day","phase":"press","platform":"press","actor":"NBC News","actor_kind":"press","text":"NBC News published a video showing the brothers freeing the eagle from its trap.","url":"https://www.nbcnews.com/video/men-find-a-trapped-bald-eagle-let-it-loose-575745091891"},{"seq":5,"date":"2015-11-29","precision":"day","phase":"press","platform":"press","actor":"The Christian Science Monitor","actor_kind":"press","text":"The Christian Science Monitor covered the selfie and quoted an ornithologist praising the rescue.","url":"https://www.csmonitor.com/Environment/2015/1129/Canadian-brothers-free-trapped-bald-eagle-take-selfie-with-it"},{"seq":6,"date":"2015-11-29","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN published the rescue story and quoted Michael Fletcher describing how they freed the eagle.","url":"https://www.cnn.com/2015/11/29/americas/bald-eagle-rescue-selfie-feat/"},{"seq":7,"date":"2015-11-30","precision":"day","phase":"press","platform":"press","actor":"El País, Verne","actor_kind":"press","text":"El País reported that the rescue and release videos had passed one million Facebook views.","metric_value":1000000,"metric_label":"Combined companion-video views, lower bound","url":"https://verne.elpais.com/verne/2015/11/30/articulo/1448895208_492176.html"},{"seq":8,"date":"2015-11-30","precision":"week","phase":"peak","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"ABC News reported that the selfie had been shared close to 3,000 times.","metric_value":3000,"metric_label":"Approximate Facebook shares reported by ABC","url":"https://abcnews.go.com/Lifestyle/brothers-rescue-bald-eagle-epic-selfie/story?id=35488202"},{"seq":9,"date":"2015-11-30","precision":"day","phase":"response","platform":"press","actor":"Neil Fletcher","actor_kind":"owner","text":"Neil Fletcher told Global News that the brothers had never intended to get this publicity.","url":"https://globalnews.ca/news/2370412/ontario-brothers-free-bald-eagle-from-trap-snap-ultimate-selfie/"},{"seq":10,"date":"2015-11-30","precision":"day","phase":"jump","platform":"web","actor":"Quartz, Straight Dope forum user","actor_kind":"creator","text":"Quartz opened a Straight Dope thread sharing the brothers’ eagle rescue.","url":"https://boards.straightdope.com/t/brothers-free-eagle-from-trap/739071"},{"seq":11,"date":"2015-11-30","precision":"day","phase":"jump","platform":"tv","actor":"BBC News at 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Selfies ranking.","url":"https://trends.withgoogle.com/year-in-search/2015/us/"},{"seq":15,"date":"2015-12-17","precision":"day","phase":"afterlife","platform":"press","actor":"Teen Vogue","actor_kind":"press","text":"Teen Vogue revisited the rescue while reporting Google’s annual selfie ranking.","url":"https://www.teenvogue.com/story/10-most-googled-selfies-2015"},{"seq":16,"date":"2026-10-12","precision":"day","phase":"afterlife","platform":"web","actor":"RobertHantson / Imgflip","actor_kind":"creator","text":"Imgflip displayed RobertHantson’s captioned version of the selfie with 11 upvotes.","metric_value":11,"metric_label":"Imgflip upvotes, live platform counter","url":"https://imgflip.com/i/uyg5a"}]},{"id":"HIS-00042","slug":"banksy-self-shredding-painting","url":"https://howitspread.com/id/HIS-00042","title":"Banksy's Self-Shredding 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Twitter.","url":"https://x.com/zoelouisesmithx/status/1048577121742983168"},{"seq":5,"date":"2018-10-06","precision":"day","phase":"jump","platform":"reddit","actor":"u/chrisrayn","actor_kind":"creator","text":"u/chrisrayn shared auction footage on r/videos, where users debated the painting’s value.","url":"https://www.reddit.com/r/videos/comments/9lx6cs/heres_actual_video_of_that_banksy_artwork_getting/"},{"seq":6,"date":"2018-10-06","precision":"day","phase":"peak","platform":"press","actor":"BBC and social media users","actor_kind":"press","text":"BBC covered Banksy’s footage and users’ debate over whether the buyer still had to pay.","url":"https://www.bbc.com/news/uk-england-bristol-45770028"},{"seq":7,"date":"2018-10-10","precision":"day","phase":"jump","platform":"facebook","actor":"DDB Vienna","actor_kind":"brand","text":"By 10 October, Artsy had reported DDB Vienna’s McDonald’s shredding parody on Facebook.","url":"https://www.artsy.net/article/artsy-editorial-mcdonalds-perrier-brands-appropriated-banksys-shredded-painting-ads"},{"seq":8,"date":"2018-10-11","precision":"day","phase":"response","platform":"web","actor":"Pest Control","actor_kind":"owner","text":"Pest Control certified Love is in the Bin, and the buyer agreed to pay the original price.","url":"https://www.sothebys.com/en/articles/latest-banksy-artwork-love-is-in-the-bin-created-live-at-auction"},{"seq":9,"date":"2018-10-11","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered shredding memes by brands and users, including Lidl Ireland’s Twitter parody.","url":"https://time.com/5422104/banksy-shredding-memes/"},{"seq":10,"date":"2018-10-11","precision":"day","phase":"afterlife","platform":"retail","actor":"Sotheby’s","actor_kind":"brand","text":"Sotheby’s announced a public viewing of Love is in the Bin for 13-14 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museum and invite visitors to search for it.","url":"https://www.theartnewspaper.com/2019/01/23/shredded-banksy-work-to-go-on-long-term-loan-to-stuttgart-museum"},{"seq":14,"date":"2019-02-05","precision":"day","phase":"afterlife","platform":"retail","actor":"Museum Frieder Burda","actor_kind":"brand","country":"DE","text":"Museum Frieder Burda exhibited the painting in Baden-Baden from 5 February to 3 March.","url":"https://www.museum-frieder-burda.de/archiv?set=rueckschau"},{"seq":15,"date":"2019-03-07","precision":"day","phase":"afterlife","platform":"retail","actor":"Staatsgalerie Stuttgart","actor_kind":"brand","text":"Staatsgalerie Stuttgart began exhibiting the painting on a long-term loan.","url":"https://www.sothebys.com/en/buy/auction/2021/contemporary-art-evening-auction-2/love-is-in-the-bin-2"},{"seq":16,"date":"2021-09-03","precision":"day","phase":"afterlife","platform":"web","actor":"Sotheby’s","actor_kind":"brand","text":"Sotheby’s announced a resale and a tour through 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identified BBDO San Francisco as its agency.","url":"https://exame.com/marketing/comercial-da-barbie-traz-mensagem-feminista-para-meninas/"},{"seq":3,"date":"2015-10-16","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"Yahoo reported mixed user responses to the film on Barbie’s Facebook page.","url":"https://www.yahoo.com/news/barbies-new-ad-stirs-controversy-172203406.html"},{"seq":4,"date":"2015-10-16","precision":"day","phase":"backlash","platform":"press","actor":"Emily Coyle","actor_kind":"public","text":"Psychologist Emily Coyle challenged the scientific basis of the ad’s career message.","url":"https://www.yahoo.com/news/barbies-new-ad-stirs-controversy-172203406.html"},{"seq":5,"date":"2015-10-23","precision":"day","phase":"jump","platform":"press","actor":"Barbie critics","actor_kind":"public","text":"ABC News reported approval from Barbie critics and more than 7.1 million YouTube 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views.","url":"https://www.marketingdive.com/news/10-ads-from-2015-that-gave-blockers-a-run-for-their-money/411288/"},{"seq":12,"date":"2016-02-01","precision":"day","phase":"commercial","platform":"retail","actor":"Mattel","actor_kind":"owner","text":"Mattel reported a return to Barbie gross-sales growth in Q4, up 8 percent in constant currency.","url":"https://www.sec.gov/Archives/edgar/data/63276/000162828016010609/mat2016earningsreleaseex991.htm"},{"seq":13,"date":"2016-03-31","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum revisited the film in its Marketing Moments series.","url":"https://www.thedrum.com/news/marketing-moment-91-barbie-s-imagine-possibilities-video-goes-viral"},{"seq":14,"date":"2016-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"Barbie and BBDO received the People’s Voice award for Online Commercial at the Webby ceremony.","url":"https://www.prnewswire.com/news-releases/barbie-wins-webby-award-300269598.html"},{"seq":15,"date":"2017-01-23","precision":"day","phase":"response","platform":"tv","actor":"Mattel","actor_kind":"owner","text":"Mattel launched Dads Who Play Barbie as a follow-up to Imagine the Possibilities.","url":"https://www.prnewswire.com/news-releases/mattel-focuses-on-dad-with-new-barbie-campaign-300394376.html"},{"seq":16,"date":"2017-10-11","precision":"day","phase":"afterlife","platform":"web","actor":"Account Planning Group (UK)","actor_kind":"brand","text":"WARC published the APG Grand Prix case study documenting social, paid advertising and television.","url":"https://www.warc.com/en/article/imagine-the-possibilities%3A-how-barbie-went-from-11.5-inches-of-perfection-to-a-global-symbol-of-potential-0aa771efd37e4151a2ad39c8b0130e4b"}]},{"id":"HIS-00044","slug":"belliwelli-daily-fiber-and-probiotics-powder","url":"https://howitspread.com/id/HIS-00044","title":"BelliWelli 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filing.","url":"https://ttabvue.uspto.gov/ttabvue/ttabvue-91298934-OPP-1.pdf"},{"seq":2,"date":"2024-04-17","precision":"day","phase":"commercial","platform":"retail","actor":"BelliWelli","actor_kind":"owner","text":"BelliWelli announced the powder’s rollout into Walmart stores nationwide and online.","url":"https://www.prnewswire.com/news-releases/belliwelli-launches-into-walmart-significantly-expanding-access-to-digestive-healthy-snacks-302118660.html"},{"seq":3,"date":"2024-05-08","precision":"day","phase":"jump","platform":"tiktok","actor":"Katie Wilson (@belliwellihealth)","actor_kind":"owner","text":"Wilson posted a Walmart conversation offering to buy a shopper her fiber powder instead of his usual brand.","url":"https://www.tiktok.com/@belliwellihealth/video/7366448455801195818"},{"seq":4,"date":"2024-08-14","precision":"day","phase":"press","platform":"press","actor":"Modern Retail","actor_kind":"press","text":"Modern Retail reported a Walmart powder sellout within two weeks and an owner-reported 890% company sales increase.","url":"https://www.modernretail.co/marketing/how-brands-like-belliwelli-and-olipop-stand-out-in-a-sea-of-gut-health-products/"},{"seq":5,"date":"2024-08-14","precision":"day","phase":"response","platform":"tiktok","actor":"Katie Wilson","actor_kind":"owner","text":"Wilson reported around 49 million TikTok views across 16 days of Walmart shopper videos.","url":"https://www.modernretail.co/marketing/how-brands-like-belliwelli-and-olipop-stand-out-in-a-sea-of-gut-health-products/"},{"seq":6,"date":"2024-08-14","precision":"day","phase":"response","platform":"retail","actor":"BelliWelli","actor_kind":"owner","text":"BelliWelli was increasing the word “fiber” on its next packaging, Modern Retail reported.","url":"https://www.modernretail.co/marketing/how-brands-like-belliwelli-and-olipop-stand-out-in-a-sea-of-gut-health-products/"},{"seq":7,"date":"2024-10-07","precision":"day","phase":"jump","platform":"web","actor":"Emma (@thereshegoesllc)","actor_kind":"creator","text":"Emma posted a Tropical Breeze powder review on Lemon8 and invited readers to share their experiences.","url":"https://www.lemon8-app.com/@thereshegoesllc/7423063463167017478?region=us"},{"seq":8,"date":"2024-10-14","precision":"week","phase":"peak","platform":"tiktok","actor":"Katie Wilson","actor_kind":"owner","text":"Wilson reported 37 million organic TikTok views in seven days the week before WWD’s interview.","url":"https://finance.yahoo.com/news/exclusive-following-viral-growth-tiktok-050000496.html"},{"seq":9,"date":"2024-10-21","precision":"day","phase":"commercial","platform":"retail","actor":"BelliWelli","actor_kind":"owner","text":"BelliWelli raised $10 million from Invus after expanding past 2,600 Walmart stores and entering Target.","url":"https://finance.yahoo.com/news/exclusive-following-viral-growth-tiktok-050000496.html"},{"seq":10,"date":"2024-10-21","precision":"day","phase":"response","platform":"tiktok","actor":"Katie Wilson","actor_kind":"owner","text":"Wilson was selling live on TikTok and had streamed for 11 hours the previous week, WWD reported.","url":"https://finance.yahoo.com/news/exclusive-following-viral-growth-tiktok-050000496.html"},{"seq":11,"date":"2025-03-16","precision":"day","phase":"response","platform":"tiktok","actor":"Katie Wilson and Bethenny Frankel","actor_kind":"owner","text":"Wilson posted a BelliBomb skit with Bethenny Frankel; she later said celebrity meetings were prearranged.","url":"https://www.tiktok.com/@belliwellihealth/video/7482419447740009774"},{"seq":12,"date":"2025-06-26","precision":"day","phase":"response","platform":"web","actor":"Verb Technology Company","actor_kind":"brand","text":"Verb announced a BelliWelli Walmart.com livestream scheduled for July 1 with a mystery flavor.","url":"https://rss.globenewswire.com/news-release/2025/06/26/3105833/0/en/verb-s-market-live-tapped-to-produce-walmart-livestream-for-popular-wellness-brand-belliwelli.html"},{"seq":13,"date":"2025-06-28","precision":"day","phase":"jump","platform":"youtube","actor":"Consumer VC (Mike Gelb)","actor_kind":"press","text":"Consumer VC published a video interview explaining the powder launch and Walmart filming strategy.","url":"https://www.theconsumervc.com/p/solving-gut-issues-led-to-buying-693"},{"seq":14,"date":"2025-11-14","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Katie Wilson","actor_kind":"owner","text":"Wilson said her celebrity Belli Bomb meetings were prearranged and filmed in a single take.","url":"https://www.uschamber.com/co/good-company/the-leap/belliwellis-viral-growth"},{"seq":15,"date":"2025-12-08","precision":"day","phase":"commercial","platform":"press","actor":"Los Angeles Business Journal","actor_kind":"press","text":"The Journal listed company revenue of $15 million for 2024, including snack bars and fiber powders.","url":"https://labusinessjournal.com/wp-content/uploads/2025/12/20251208_labj_014-18_FGPC-LIST.pdf"},{"seq":16,"date":"2026-09-21","precision":"day","phase":"commercial","platform":"web","actor":"BelliWelli","actor_kind":"owner","country":"US","text":"The 8 Other Reasons sweepstakes linked Walmart receipts to web entries; a free entry route also existed.","url":"https://www.prnewswire.com/news-releases/the-future-of-cpg-launches-isnt-another-flavor--its-fandom-belliwelli-brings-its-brand-building-playbook-to-3-120-walmart-stores-302889968.html"},{"seq":17,"date":"2026-09-25","precision":"day","phase":"commercial","platform":"retail","actor":"BelliWelli","actor_kind":"owner","country":"US","text":"BelliWelli announced powder-and-gummy endcaps planned for 3,120 Walmart stores by September 26.","url":"https://www.prnewswire.com/news-releases/the-future-of-cpg-launches-isnt-another-flavor--its-fandom-belliwelli-brings-its-brand-building-playbook-to-3-120-walmart-stores-302889968.html"},{"seq":18,"date":"2026-10-07","precision":"day","phase":"response","platform":"instagram","actor":"Katie Wilson","actor_kind":"owner","text":"Wilson reported 77 million organic Instagram views over the previous 30 days.","url":"https://www.glossy.co/beauty/wellness/wellness-briefing-fiber-brand-belliwellis-walmart-playbook-includes-celeb-cameos-giveaways-and-fashion-partnerships/"}]},{"id":"HIS-00045","slug":"bernie-sanders-mittens","url":"https://howitspread.com/id/HIS-00045","title":"Bernie Sanders' 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Images.","url":"https://www.gettyimages.com.au/detail/news-photo/former-presidential-candidate-senator-bernie-sanders-sits-news-photo/1230690429"},{"seq":2,"date":"2021-01-20","precision":"day","phase":"seed","platform":"reddit","actor":"droplit_ (r/MemeEconomy)","actor_kind":"creator","text":"droplit_ posted the seated photograph with the caption Invest in Bundled up Bernie.","url":"https://www.reddit.com/r/MemeEconomy/comments/l1cmn0/invest_in_bundled_up_bernie/"},{"seq":3,"date":"2021-01-20","precision":"day","phase":"jump","platform":"x","actor":"@taber","actor_kind":"creator","text":"@taber shared a transparent cutout that others could insert into different scenes.","url":"https://time.com/5932101/bernie-memes-mittens/"},{"seq":4,"date":"2021-01-20","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times covered Sanders's inauguration look and the Twitter memes it 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morning, Sanders said.","url":"https://www.latimes.com/world-nation/story/2021-01-27/bernie-sanders-mittens-memes-help-raise-1-8m-for-charity"},{"seq":11,"date":"2021-01-25","precision":"week","phase":"commercial","platform":"web","actor":"Tobey King","actor_kind":"creator","text":"Tobey King's crocheted Sanders doll sold on eBay for $20,300 to benefit Meals on Wheels America.","url":"https://economictimes.indiatimes.com/magazines/panache/woman-turns-bernie-sanders-viral-meme-into-a-crochet-doll-sells-it-for-over-20000/articleshow/80569597.cms"},{"seq":12,"date":"2021-01-27","precision":"day","phase":"commercial","platform":"web","actor":"Bernie Sanders","actor_kind":"celebrity","text":"Sanders announced that meme merchandise had raised $1.8 million for Vermont 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for Rockingham Alert’s snowplow-safety remix.","url":"https://www.cbsnews.com/boston/news/bernie-sanders-mittens-meme-snow-plows-facebook/"},{"seq":16,"date":"2021-10-22","precision":"day","phase":"afterlife","platform":"retail","actor":"National Bobblehead Hall of Fame and Museum","actor_kind":"brand","text":"The museum reported close to 30,000 original seated bobbleheads sold and released four new variants.","url":"https://www.bobbleheadhall.com/four-new-bernie-sanders-inauguration-day-mittens-bobbleheads-unveiled/"},{"seq":17,"date":"2023-05-01","precision":"day","phase":"afterlife","platform":"press","actor":"VTDigger","actor_kind":"press","text":"VTDigger reported Ellis's forthcoming memoir, Bernie's Mitten Maker.","url":"https://vtdigger.org/2023/05/01/bernie-sanders-mitten-maker-spins-a-new-yarn-a-surprisingly-raw-revealing-memoir/"}]},{"id":"HIS-00046","slug":"beto-orourke-nfl-protests-speech","url":"https://howitspread.com/id/HIS-00046","title":"Beto O’Rourke’s NFL-protests 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filmed.","url":"https://www.texastribune.org/2018/08/23/beto-orourke-nfl-ted-cruz-texas-viral-video/"},{"seq":2,"date":"2018-08-21","precision":"day","phase":"seed","platform":"x","actor":"NowThis","actor_kind":"press","text":"NowThis posted its edited video of O’Rourke defending NFL players’ right to peaceful protest.","url":"https://x.com/nowthisimpact/status/1032017750829531142"},{"seq":3,"date":"2018-08-22","precision":"day","phase":"press","platform":"press","actor":"Sports Illustrated","actor_kind":"press","text":"Sports Illustrated reported athletes’ support for O’Rourke’s answer.","url":"https://www.si.com/nfl/2018/08/22/beto-orourke-national-anthem-protest-kneeling-not-disprespectful-donald-trump"},{"seq":4,"date":"2018-08-22","precision":"day","phase":"jump","platform":"x","actor":"Kurt Warner, Jemele Hill and Ellen DeGeneres","actor_kind":"celebrity","text":"Kurt Warner, Jemele Hill and Ellen DeGeneres shared or commented on the 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dollars.","url":"https://allhiphop.com/news/cardi-b-reveals-she-only-spent-15000-on-bodak-yellow-music-video/"},{"seq":15,"date":"2021-03-08","precision":"day","phase":"afterlife","platform":"audio","actor":"RIAA","actor_kind":"brand","text":"Bodak Yellow passed the RIAA Diamond threshold, making Cardi B the first female rapper to earn the award.","url":"https://www.nme.com/news/music/cardi-b-becomes-the-first-female-rapper-to-achieve-a-diamond-selling-single-2897539"},{"seq":16,"date":"2021-08-02","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"The official Bodak Yellow video passed one billion YouTube views.","url":"https://allhiphop.com/news/cardi-bs-bodak-yellow-music-video-passes-1-billion-views-on-youtube/"},{"seq":17,"date":"2025-09-19","precision":"day","phase":"afterlife","platform":"audio","actor":"RIAA","actor_kind":"brand","text":"RIAA certified Bodak Yellow thirteen-times 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January.","url":"https://www.modernretail.co/retailers/how-food-brands-like-bombombs-are-going-viral-on-tiktok/"},{"seq":8,"date":"2021-02-04","precision":"day","phase":"press","platform":"press","actor":"TODAY","actor_kind":"press","text":"TODAY recommended BomBombs for Valentine’s Day and described its TikTok launch.","url":"https://www.today.com/shop/valentines-day-gift-ideas-t207913"},{"seq":9,"date":"2021-02-10","precision":"day","phase":"commercial","platform":"retail","actor":"Boaz Shonfeld","actor_kind":"owner","text":"Shonfeld reported over 3 million BomBombs sold wholesale to retailers that quarter.","url":"https://www.modernretail.co/retailers/how-food-brands-like-bombombs-are-going-viral-on-tiktok/"},{"seq":10,"date":"2021-02-10","precision":"day","phase":"response","platform":"retail","actor":"Modern Gourmet Foods","actor_kind":"owner","text":"Shonfeld reported four new production lines and output of 150,000 balls a 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gift.","url":"https://vegnews.com/how-to-make-vegan-hot-cocoa-bombs"},{"seq":14,"date":"2026-10-12","precision":"day","phase":"afterlife","platform":"web","actor":"Thoughtfully","actor_kind":"owner","text":"Thoughtfully listed a customizable ten-pack and offered a BomBombs 24-pack through a Target seller page.","url":"https://www.thoughtfully.com/products/bombombs-hot-chocolate-bombs-set-of-10-b2b"},{"seq":15,"date":"2026-10-12","precision":"day","phase":"jump","platform":"youtube","actor":"It’s Binh Repaired / Mitoo’s Corner","actor_kind":"creator","text":"YouTube exposed independent BomBombs review embeds from It’s Binh Repaired and Mitoo’s Corner.","url":"https://www.youtube.com/watch?v=qYMaIrQJfhc"},{"seq":16,"date":"2026-10-12","precision":"day","phase":"response","platform":"web","actor":"BomBombs","actor_kind":"owner","text":"BomBombs’ website still invited unboxing and melting videos tagged #GetBomBombs.","url":"https://www.getbombombs.com/"}]},{"id":"HIS-00059","slug":"bones-or-no-bones","url":"https://howitspread.com/id/HIS-00059","title":"Bones or No Bones","owner":"Jonathan Graziano","kind":"creator","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2021-08-13","peak_date":"2021-10-01","origin_platform":"tiktok","platforms":"tiktok;instagram;web;press;tv;audio;retail","mechanics":"daily-ritual;response-chain;platform-jump;press-loop;catchphrase","score":46,"band":"Notable","provisional":true,"coverage":1,"reach":0,"contagion":75,"breadth":80,"velocity":63,"longevity":37,"events":17,"sources":31,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2021-08-13","precision":"day","phase":"seed","platform":"tiktok","actor":"@jongraz","actor_kind":"owner","text":"Jonathan Graziano posted the first daily bones forecast with 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parodies.","url":"https://www.businessinsider.com/no-bones-day-tiktok-noodle-pug-viral-memes-2021-10"},{"seq":9,"date":"2021-10-15","precision":"day","phase":"jump","platform":"tiktok","actor":"@urmomslinguini","actor_kind":"creator","text":"@urmomslinguini posted a skit about being excited for a bones day.","url":"https://knowyourmeme.com/memes/bones-day-or-no-bones-day"},{"seq":10,"date":"2021-10-20","precision":"day","phase":"jump","platform":"tv","actor":"TODAY","actor_kind":"press","text":"TODAY hosted Graziano and Noodle for a live bones reading.","url":"https://www.today.com/video/meet-noodle-the-pug-who-predicts-what-kind-of-day-you-will-have-124026437916"},{"seq":11,"date":"2021-10-20","precision":"day","phase":"response","platform":"tiktok","actor":"Gov. 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John Bel Edwards adapted Noodle's bones-day forecast into a TikTok encouraging vaccination.","url":"https://lsureveille.com/207201/news/alright-louisiana-today-is-a-bones-day-how-the-governor-uses-tiktok-to-promote-covid-19-vaccination/"},{"seq":12,"date":"2021-10-25","precision":"day","phase":"jump","platform":"audio","actor":"Here & Now","actor_kind":"press","text":"Here & Now aired its interview with Graziano about the daily forecasts.","url":"https://www.wbur.org/hereandnow/2021/10/25/noodle-tiktok-bones-day"},{"seq":13,"date":"2021-11-24","precision":"day","phase":"afterlife","platform":"web","actor":"Senator Samra Brouk","actor_kind":"brand","text":"Senator Samra Brouk presented Noodle with a New York State Senate proclamation.","url":"https://www.huffpost.com/entry/noodle-dog-pug-no-bones-day-new-york-state-honor_n_619edb8ee4b044a1cc10f3b1"},{"seq":14,"date":"2021-12-06","precision":"day","phase":"afterlife","platform":"web","actor":"TikTok","actor_kind":"brand","text":"TikTok included Graziano and the bones forecasts in its year-end review.","url":"https://newsroom.tiktok.com/year-on-tiktok-2021-us?lang=en"},{"seq":15,"date":"2022-01-19","precision":"day","phase":"response","platform":"press","actor":"Jonathan Graziano","actor_kind":"owner","text":"Graziano announced a picture book about Noodle and taking time for self-care.","url":"https://www.nbcnews.com/pop-culture/books/noodle-pug-starring-childrens-book-rcna12760"},{"seq":16,"date":"2022-06-07","precision":"day","phase":"commercial","platform":"retail","actor":"Margaret K. 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McElderry Books released Noodle and the No Bones Day.","url":"https://www.kirkusreviews.com/book-reviews/jonathan-graziano/noodle-and-the-no-bones-day/"},{"seq":17,"date":"2022-06-11","precision":"day","phase":"commercial","platform":"retail","actor":"NPD BookScan","actor_kind":"public","text":"NPD BookScan recorded 14,274 copies sold in the week ended June 11.","url":"https://www.publishersweekly.com/pw/nielsen/kidspicture/20220620.html"}]},{"id":"HIS-00060","slug":"boots-and-a-slick-back-bun","url":"https://howitspread.com/id/HIS-00060","title":"Boots and a Slick Back Bun","owner":"Maisie Sellwood, Amelia Gregorian and Eloise 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a “Gen Z Boss and a Mini” bundle after the office rendition spread.","url":"https://tbhskincare.com/products/gen-z-boss-and-a-mini-bundle"},{"seq":6,"date":"2024-07-10","precision":"day","phase":"jump","platform":"tiktok","actor":"Amy Poehler","actor_kind":"celebrity","country":"US","text":"Amy Poehler recreated the chant with Rachel Dratch and Rashida Jones as Seth Meyers crossed behind them.","url":"https://www.tiktok.com/@amypoehler/video/7389816026143182111"},{"seq":7,"date":"2024-07-10","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Podcrushed","actor_kind":"brand","text":"Penn Badgley and his Podcrushed co-hosts recreated the outfit chant.","url":"https://www.tiktok.com/@podcrushed/video/7390079577084775710"},{"seq":8,"date":"2024-07-11","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"An independent X repost brought TBH Skincare’s rendition to another audience.","url":"https://www.smartcompany.com.au/marketing/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/"},{"seq":9,"date":"2024-07-12","precision":"day","phase":"backlash","platform":"tiktok","actor":"TBH Skincare","actor_kind":"brand","text":"TBH Skincare posted a TikTok follow-up captioned “Feeling inspired by all the love x”.","url":"https://www.tiktok.com/@tbhskincare/video/7390626381324946704"},{"seq":10,"date":"2024-07-13","precision":"day","phase":"backlash","platform":"instagram","actor":"TBH Skincare","actor_kind":"brand","text":"TBH Skincare posted a follow-up chant using hostile comments as lyrics.","url":"https://www.smartcompany.com.au/marketing/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/"},{"seq":11,"date":"2024-07-15","precision":"day","phase":"press","platform":"press","actor":"SmartCompany","actor_kind":"press","text":"SmartCompany reported independent X reposts and TBH Skincare’s follow-up videos.","url":"https://www.smartcompany.com.au/marketing/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/"},{"seq":12,"date":"2024-07-15","precision":"week","phase":"peak","platform":"press","actor":"X users","actor_kind":"public","text":"SmartCompany reported 44.1 million X repost views during the July press cluster.","url":"https://www.smartcompany.com.au/marketing/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/"},{"seq":13,"date":"2024-12-04","precision":"day","phase":"afterlife","platform":"web","actor":"TikTok","actor_kind":"brand","text":"TikTok included “Sambas and a Little Red Bag” in its year-end UK review.","url":"https://newsroom.tiktok.com/year-on-tiktok-2024-uk?lang=en-GB"},{"seq":14,"date":"2024-12-04","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Late Night with Seth Meyers","actor_kind":"press","text":"Late Night posted a clip explaining Meyers’s background appearance in Poehler’s version.","url":"https://www.tiktok.com/@latenightseth/video/7444620692961676587"},{"seq":15,"date":"2024-12-05","precision":"day","phase":"afterlife","platform":"press","actor":"Distractify","actor_kind":"press","text":"Distractify reported viewers rediscovering Meyers’s appearance in Poehler’s July video.","url":"https://www.distractify.com/p/amy-poehler-seth-meyers-tiktok"},{"seq":16,"date":"2025-12-10","precision":"day","phase":"afterlife","platform":"web","actor":"Spill the Gloss with Chloe Morello","actor_kind":"press","text":"A brand-supported podcast episode revisited Wilde’s handling of the “Gen Z Boss and a Mini” rendition.","url":"https://shows.acast.com/spill-the-gloss-with-chloe-morello/episodes/how-to-make-a-brand-go-viral-with-rachael-wilde"}]},{"id":"HIS-00061","slug":"bottle-cap-challenge","url":"https://howitspread.com/id/HIS-00061","title":"Bottle Cap 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App Store history.","url":"https://apps.apple.com/us/app/bottle-cap-challenge-2019/id1471320821"},{"seq":9,"date":"2019-07-07","precision":"day","phase":"jump","platform":"reddit","actor":"r/gifs users","actor_kind":"public","text":"An unaffiliated r/gifs thread discussed a three-bottle variation and debated how the bottles were secured.","url":"https://www.reddit.com/r/gifs/comments/ca4aye/asian_dad_takes_bottle_cap_challenge_to_the_next/"},{"seq":10,"date":"2019-07-08","precision":"day","phase":"jump","platform":"facebook","actor":"F&N Seasons, Cycle & Carriage Singapore and Sentosa","actor_kind":"brand","text":"Marketing-Interactive documented Facebook adaptations by drinks, automotive and tourism brands.","url":"https://www.marketing-interactive.com/brands-have-a-field-day-with-bottlecapchallenge"},{"seq":11,"date":"2019-07-10","precision":"day","phase":"backlash","platform":"instagram","actor":"Kendall Jenner’s Instagram commenters","actor_kind":"public","text":"W Magazine reported pollution criticism of Jenner’s jet-ski challenge and her claim that the cap was recovered.","url":"https://www.wmagazine.com/story/kendall-jenner-bottle-cap-challenge-pollution-environmentalists"},{"seq":12,"date":"2019-07-14","precision":"day","phase":"jump","platform":"web","actor":"United ITF Taekwon-Do Australia","actor_kind":"brand","country":"AU","text":"United ITF held a Bottle Cap Challenge competition at Caroline Springs Leisure Centre.","url":"https://www.itftaekwondo.com/bottle-cap-challenge/"},{"seq":13,"date":"2019-07-16","precision":"day","phase":"press","platform":"press","actor":"Errolson Hugh / GQ","actor_kind":"creator","text":"Hugh told GQ he had shown Statham his own clip, then texted him Holloway's challenge to Mayer.","url":"https://www.gq.com/story/errolson-hugh-bottlecap-challenge"},{"seq":14,"date":"2019-07-19","precision":"day","phase":"commercial","platform":"x","actor":"Jofra Archer / Coca-Cola","actor_kind":"celebrity","text":"Archer posted a Coca-Cola Bottle Cap Challenge ad and asked viewers to recycle with the cap on.","url":"https://twitter.com/JofraArcher/status/1152278838006702080?ref_src=twsrc%5Etfw"},{"seq":15,"date":"2019-07-20","precision":"day","phase":"commercial","platform":"audio","actor":"Mariah Carey","actor_kind":"celebrity","text":"Carey reached No. 10 on Billboard’s Social 50; Billboard linked the rise to her July 7 challenge video.","url":"https://www.worldradiohistory.com/Archive-All-Music/Billboard/00s/2019/Billboard-2019-07-20.pdf"},{"seq":16,"date":"2019-12-19","precision":"day","phase":"afterlife","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times included the Bottle Cap Challenge in its review of the year’s internet obsessions.","url":"https://www.latimes.com/entertainment-arts/story/2019-12-19/2019-internet-obsessions-memes"},{"seq":17,"date":"2021-02-23","precision":"day","phase":"afterlife","platform":"press","actor":"Sommer 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Know Your Meme reported over 10 million views in about two weeks.","metric_value":10000000,"metric_label":"views in about two weeks","url":"https://www.tiktok.com/@charlixcx/video/7385506074176081185"},{"seq":8,"date":"2024-07-22","precision":"day","phase":"response","platform":"x","actor":"Charli XCX (@charli_xcx)","actor_kind":"owner","text":"After President Biden withdrew from the race and endorsed Kamala Harris, Charli XCX posted 'kamala IS brat' on X.","url":"https://x.com/charli_xcx/status/1815182384066707861"},{"seq":9,"date":"2024-07-22","precision":"day","phase":"jump","platform":"x","actor":"KamalaHQ (Harris campaign)","actor_kind":"brand","text":"The Harris campaign's KamalaHQ account on X used a lime-green banner with 'kamala hq' in lowercase."},{"seq":10,"date":"2024-07-28","precision":"week","phase":"jump","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"After the Harris moment, Brat (album) Wikipedia views had a second, smaller 7-day peak in the 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party.","url":"https://www.ab-inbev.com/news-media/brands/budweiser-hosts-unforgettable-victory-celebration-for-fifa-world-cup-champion-argentina"},{"seq":11,"date":"2022-12-19","precision":"day","phase":"response","platform":"press","actor":"AB InBev","actor_kind":"owner","text":"AB InBev announced further December 22 victory parties in Buenos Aires, Rosario and Cordoba.","url":"https://www.ab-inbev.com/news-media/brands/budweiser-hosts-unforgettable-victory-celebration-for-fifa-world-cup-champion-argentina"},{"seq":12,"date":"2023-02-21","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum reported that AB InBev could not share sales data; the entrant documented field boards and OOH.","url":"https://www.thedrum.com/news/2023/02/21/how-budweiser-marketed-its-way-out-the-awkward-world-cup-beer-ban"},{"seq":13,"date":"2023-06-27","precision":"day","phase":"afterlife","platform":"web","actor":"Stagwell / advertising awards bodies","actor_kind":"brand","text":"Stagwell reported a Cannes Titanium Lion; One Show, D&AD and Clio Sports also recorded awards that year.","url":"https://www.prnewswire.com/news-releases/stagwell-stgw-agencies-win-off-the-beach-with-12-cannes-lions-awards-301864301.html"},{"seq":14,"date":"2023-07-05","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported that Budweiser would reuse the beer-crate promise for the Women's World Cup.","url":"https://www.marketingdive.com/news/budweiser-bring-home-the-bud-womens-world-cup/684923/"},{"seq":15,"date":"2023-12-05","precision":"day","phase":"press","platform":"web","actor":"The Drum / entrant","actor_kind":"press","text":"The Drum published the entrant's report of over 1.2 million free-beer coupons from thirty days of celebrations.","url":"https://www.thedrum.com/awards-case-study/banned-beer-keg-party-bring-home-the-bud-explained"},{"seq":16,"date":"2025-06-13","precision":"day","phase":"afterlife","platform":"web","actor":"AB InBev","actor_kind":"owner","text":"AB InBev announced Bring Home the Bud would return for the Club World Cup.","url":"https://www.ab-inbev.com/news-media/news-stories/budweiser-michelob-ultra-giving-fans-unmatched-moments-to-remember-at-the-fifa-club-world-cup-2025"}]},{"id":"HIS-00065","slug":"bts-meal","url":"https://howitspread.com/id/HIS-00065","title":"BTS Meal","owner":"McDonald’s and BTS","kind":"food","sector":"food-beverage","origin":"mixed","region":"GLOBAL","seed_date":"2021-05-26","peak_date":"2021-06-09","origin_platform":"retail","platforms":"x;retail;youtube;tiktok;web;instagram","mechanics":"fandom-mobilisation;identity-badge;scarcity-drop;resale-market;platform-jump","score":55,"band":"Notable","provisional":false,"coverage":1,"reach":28,"contagion":35,"breadth":100,"velocity":52,"longevity":78,"events":16,"sources":26,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2021-04-19","precision":"day","phase":"precursor","platform":"x","actor":"@McDonalds","actor_kind":"owner","text":"McDonald’s announced the BTS Meal on Twitter, and CNBC covered the collaboration.","url":"https://x.com/McDonalds/status/1384129736570327045"},{"seq":2,"date":"2021-05-11","precision":"day","phase":"precursor","platform":"x","actor":"@McDonalds","actor_kind":"owner","text":"McDonald’s teased dated content drops and asked fans to turn on notifications.","url":"https://www.thedrum.com/news/2021/05/26/the-k-pop-playbook-inside-mcdonald-s-famous-order-collab-with-bts"},{"seq":3,"date":"2021-05-26","precision":"day","phase":"seed","platform":"retail","actor":"McDonald’s","actor_kind":"owner","country":"US","text":"McDonald’s launched the meal in the US and aired a paid TV commercial featuring Butter.","url":"https://www.prnewswire.com/news-releases/the-much-anticipated-mcdonalds-x-bts-menu-collab-is-officially-here-301299500.html"},{"seq":4,"date":"2021-05-26","precision":"day","phase":"backlash","platform":"x","actor":"U.S. BTS fans","actor_kind":"public","text":"U.S. fans posted complaints that their orders lacked the purple BTS boxes shown overseas.","url":"https://www.nhpr.org/national/2021-05-27/k-pop-group-bts-and-mcdonalds-launch-exclusive-meal-and-clothing-line"},{"seq":5,"date":"2021-05-26","precision":"day","phase":"jump","platform":"youtube","actor":"TheReportOfTheWeek","actor_kind":"creator","text":"TheReportOfTheWeek posted an independent BTS Meal review on YouTube.","url":"https://www.youtube.com/watch?v=S_6puhoup_I"},{"seq":6,"date":"2021-05-27","precision":"day","phase":"commercial","platform":"retail","actor":"McDonald’s Korea","actor_kind":"owner","country":"KR","text":"McDonald’s launched the BTS Meal in South Korea.","url":"https://world.kbs.co.kr/service/news_view.htm?Seq_Code=162350&lang=e"},{"seq":7,"date":"2021-05-28","precision":"day","phase":"jump","platform":"tiktok","actor":"BTS fans","actor_kind":"public","text":"Business Insider documented a TikTok video of a fan washing grease off BTS Meal packaging.","url":"https://www.businessinsider.com/bts-mcdonalds-meal-reselling-buy-2021-5"},{"seq":8,"date":"2021-06-04","precision":"day","phase":"commercial","platform":"web","actor":"polizna","actor_kind":"creator","text":"An Among Us-shaped nugget from a BTS Meal sold at auction for $99,997.","url":"https://www.thewrap.com/among-us-chicken-nugget-sells-100k/"},{"seq":9,"date":"2021-06-09","precision":"day","phase":"peak","platform":"x","actor":"Twitter users in the researchers’ June sample","actor_kind":"public","country":"ID","text":"Researchers’ June Twitter sample peaked at 148,305 BTS Meal hashtag tweets during the Indonesia launch.","url":"https://www.atlantis-press.com/article/125986642.pdf"},{"seq":10,"date":"2021-06-10","precision":"day","phase":"response","platform":"retail","actor":"McDonald’s Indonesia","actor_kind":"owner","text":"McDonald’s Indonesia apologized after delivery crowds led to temporary restaurant closures.","url":"https://www.abc.net.au/news/2021-06-10/mcdonalds-bts-meal-frenzy-sparks-virus-closures-in-indonesia/100204636"},{"seq":11,"date":"2021-06-10","precision":"day","phase":"jump","platform":"instagram","actor":"Cherryline Novelia Bastian","actor_kind":"creator","text":"Bastian told ABC she shared her BTS Meal unboxing as an Instagram story.","url":"https://www.abc.net.au/news/2021-06-10/mcdonalds-bts-meal-frenzy-sparks-virus-closures-in-indonesia/100204636"},{"seq":12,"date":"2021-06-17","precision":"day","phase":"afterlife","platform":"x","actor":"Chinx Banquerigo","actor_kind":"creator","text":"Banquerigo posted packaging keychains; fans and non-fans responded.","url":"https://www.vice.com/en/article/mcdonalds-bts-meal-packaging-viral-kpop/"},{"seq":13,"date":"2021-06-18","precision":"day","phase":"commercial","platform":"retail","actor":"McDonald’s Philippines","actor_kind":"owner","country":"PH","text":"McDonald’s launched the BTS Meal in the Philippines.","url":"https://www.gmanetwork.com/news/money/companies/792659/bts-meal-drives-chicken-nuggets-sales-up-1-000/story/"},{"seq":14,"date":"2021-06-21","precision":"day","phase":"commercial","platform":"retail","actor":"McDonald’s Korea","actor_kind":"owner","text":"McDonald’s Korea reported more than 1.2 million BTS Meals sold since its May 27 launch.","url":"https://world.kbs.co.kr/service/news_view.htm?Seq_Code=162350&lang=e"},{"seq":15,"date":"2022-04-27","precision":"day","phase":"commercial","platform":"retail","actor":"McDonald’s Korea","actor_kind":"owner","text":"A McDonald’s Korea official told The Korea Times that the BTS Meal sold nearly 1.45 million sets.","url":"https://www.koreatimes.co.kr/business/companies/20220427/bts-proves-effective-in-product-marketing"},{"seq":16,"date":"2025-09-28","precision":"week","phase":"afterlife","platform":"retail","actor":"McDonald’s","actor_kind":"owner","country":"US","text":"McDonald’s held a TinyTAN fan meet-up in Los Angeles that built on its BTS Meal partnership.","url":"https://www.marketingdive.com/news/how-mcdonalds-turned-k-pop-fandom-into-a-mass-market-cultural-play/804573/"}]},{"id":"HIS-00066","slug":"budweiser-born-the-hard-way","url":"https://howitspread.com/id/HIS-00066","title":"Budweiser Born the Hard Way","owner":"Budweiser","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2017-01-31","peak_date":"2017-02-05","origin_platform":"youtube","platforms":"press;youtube;x;web;facebook;tv","mechanics":"founder-origin;controversy;platform-jump;press-loop;response-chain","score":37,"band":"Niche","provisional":false,"coverage":1,"reach":30,"contagion":35,"breadth":40,"velocity":65,"longevity":23,"events":18,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-01-30","precision":"day","phase":"precursor","platform":"press","actor":"Fortune","actor_kind":"press","text":"Fortune reported a 15-second teaser ahead of the full Super Bowl commercial.","url":"https://fortune.com/2017/01/30/budweiser-super-bowl-ad-immigrant/"},{"seq":2,"date":"2017-01-31","precision":"day","phase":"seed","platform":"youtube","actor":"Budweiser","actor_kind":"owner","country":"US","text":"Budweiser released the full founder-story commercial on YouTube.","url":"https://www.youtube.com/watch?v=HtBZvl7dIu4"},{"seq":3,"date":"2017-01-31","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered the founder story ahead of the Super Bowl.","url":"https://time.com/4655153/budweiser-super-bowl-ad-immigrant-co-founder/"},{"seq":4,"date":"2017-01-31","precision":"day","phase":"response","platform":"press","actor":"Ricardo Marques","actor_kind":"owner","text":"Ricardo Marques said the commercial was not a political statement.","url":"https://time.com/4655153/budweiser-super-bowl-ad-immigrant-co-founder/"},{"seq":5,"date":"2017-02-01","precision":"day","phase":"backlash","platform":"x","actor":"@JoJoSmiths","actor_kind":"creator","text":"@JoJoSmiths called for a Budweiser boycott on Twitter.","url":"https://fortune.com/2017/02/05/budweiser-super-bowl-commercial-immigration-boycott/"},{"seq":6,"date":"2017-02-01","precision":"day","phase":"press","platform":"youtube","actor":"TODAY","actor_kind":"press","text":"TODAY posted a YouTube report explaining the immigration debate around the commercial.","url":"https://www.youtube.com/watch?v=ov1CqKZKh7A"},{"seq":7,"date":"2017-02-03","precision":"day","phase":"commercial","platform":"web","actor":"iSpot.tv","actor_kind":"brand","text":"iSpot.tv listed the ad among its top ten pre-releases and teasers.","url":"https://www.ispot.tv/hub/super-bowl-2017-brand-highlight-budweiser/"},{"seq":8,"date":"2017-02-05","precision":"day","phase":"press","platform":"facebook","actor":"Digiday","actor_kind":"press","text":"Digiday reported over 7 million Facebook views; paid and earned views were not separated.","url":"https://digiday.com/marketing/brand-winners-losers-super-bowl-li/"},{"seq":9,"date":"2017-02-05","precision":"day","phase":"press","platform":"press","actor":"Digiday","actor_kind":"press","text":"Digiday reported 14.3 million earned online views by Sunday morning.","url":"https://digiday.com/marketing/brand-winners-losers-super-bowl-li/"},{"seq":10,"date":"2017-02-05","precision":"day","phase":"commercial","platform":"tv","actor":"Budweiser","actor_kind":"owner","text":"Budweiser bought a 60-second Super Bowl LI placement and aired the commercial.","url":"https://www.ispot.tv/events/top-2017-super-bowl-commercials"},{"seq":11,"date":"2017-02-05","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"Budweiser led YouTube's Super Bowl game-day views ranking.","url":"https://blog.youtube/news-and-events/overtime-game-day-ads-are-still-in-play/"},{"seq":12,"date":"2017-02-05","precision":"day","phase":"commercial","platform":"web","actor":"iSpot.tv","actor_kind":"brand","text":"iSpot.tv ranked the ad second in game-day digital activity.","url":"https://www.ispot.tv/events/top-2017-super-bowl-commercials"},{"seq":13,"date":"2017-02-06","precision":"day","phase":"jump","platform":"web","actor":"Quarter To Three users","actor_kind":"public","text":"Quarter To Three users debated the ad, including a pledge to buy Budweiser in response.","url":"https://forum.quartertothree.com/t/super-bowl-2017-ads/128334"},{"seq":14,"date":"2017-04-27","precision":"day","phase":"afterlife","platform":"web","actor":"D&AD","actor_kind":"brand","text":"The commercial won a Wood Pencil in Film at the D&AD Awards.","url":"https://www.dandad.org/work/d-ad-awards-archive/born-the-hard-way"},{"seq":15,"date":"2017-05-04","precision":"day","phase":"commercial","platform":"press","actor":"AB InBev","actor_kind":"owner","text":"AB InBev reported a mid-single-digit decline in US Budweiser volume for the first quarter.","url":"https://www.sec.gov/Archives/edgar/data/1668717/000119312517157760/d393710dex991.htm"},{"seq":16,"date":"2017-09-20","precision":"day","phase":"afterlife","platform":"web","actor":"iSpot.tv","actor_kind":"brand","text":"iSpot.tv published a review reporting a 97.29% average view rate for the commercial.","url":"https://www.ispot.tv/ad/A30O/budweiser-super-bowl-2017-born-the-hard-way"},{"seq":17,"date":"2017-12-06","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube placed the commercial fifth in its global year-end Ads Leaderboard.","url":"https://blog.youtube/news-and-events/youtube-ads-leaderboard-top-ads-you/"},{"seq":18,"date":"2018-03-28","precision":"day","phase":"afterlife","platform":"web","actor":"Advertising Research Foundation","actor_kind":"brand","text":"The campaign won Gold in Breaking Through at the ARF David Ogilvy Awards.","url":"https://www.ipsos.com/en-us/news-polls/ipsos-clients-triumph-arf-david-ogilvy-awards-2018"}]},{"id":"HIS-00067","slug":"budweiser-lost-dog","url":"https://howitspread.com/id/HIS-00067","title":"Budweiser: Lost 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campaign.","url":"https://www.prnewswire.com/news-releases/anheuser-busch-super-bowl-xlix-ads-to-spotlight-budweiser-bud-light-300016853.html"},{"seq":2,"date":"2015-01-22","precision":"day","phase":"precursor","platform":"web","actor":"Budweiser","actor_kind":"owner","text":"Budweiser released animated GIFs teasing the puppy’s journey home.","url":"https://hoofcare.blogspot.com/2015/01/budweiser-clydesdales-super-bowl-lost-dog-commercial.html"},{"seq":3,"date":"2015-01-28","precision":"day","phase":"seed","platform":"youtube","actor":"Budweiser","actor_kind":"owner","text":"Budweiser released the full Lost Dog commercial online before the Super Bowl.","url":"https://www.youtube.com/watch?v=xAsjRRMMg_Q"},{"seq":4,"date":"2015-01-28","precision":"day","phase":"press","platform":"press","actor":"CBS New York / NPR","actor_kind":"press","text":"CBS called Lost Dog a viral hit as NPR covered GoDaddy’s withdrawn apparent parody.","url":"https://www.cbsnews.com/newyork/news/watch-lost-dog-super-bowl-ad-gives-budweiser-another-viral-hit/"},{"seq":5,"date":"2015-01-29","precision":"day","phase":"peak","platform":"web","actor":"Google Trends searchers","actor_kind":"public","text":"Worldwide searches for Budweiser Lost Dog peaked in Google Trends; iSpot reported 7.1 million online views.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222015-01-01+2015-03-01%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Budweiser+Lost+Dog%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas9FK3nmQYOtOiY4AZ8HcwtX25tlXKCL"},{"seq":6,"date":"2015-02-01","precision":"day","phase":"response","platform":"tv","actor":"Budweiser","actor_kind":"owner","text":"Lost Dog aired in a paid Super Bowl slot before reports ranked it first for sharing and audience votes.","url":"https://www.prnewswire.com/news-releases/anheuser-busch-super-bowl-xlix-ads-to-spotlight-budweiser-bud-light-300016853.html"},{"seq":7,"date":"2015-02-02","precision":"day","phase":"jump","platform":"x","actor":"Unruly","actor_kind":"brand","text":"Unruly reported over 2.1 million posts about Lost Dog across Twitter, Facebook and blogs.","url":"https://time.com/3692107/super-bowl-budweiser-puppy-commercial/"},{"seq":8,"date":"2015-02-03","precision":"day","phase":"afterlife","platform":"web","actor":"Unruly","actor_kind":"brand","text":"Unruly ranked Lost Dog first in its most-shared Super Bowl ad list.","url":"https://www.cynopsis.com/story/super-bowl-4m-social-shares-28-4m-tweets-265m-facebook-interactions/"},{"seq":9,"date":"2015-02-04","precision":"day","phase":"jump","platform":"facebook","actor":"Visible Measures","actor_kind":"brand","text":"Visible Measures reported that Facebook supplied 54% of Lost Dog’s online viewership.","url":"https://www.websitemagazine.com/advertising/is-facebook-edging-in-on-youtubes-territory"},{"seq":10,"date":"2015-02-04","precision":"day","phase":"afterlife","platform":"web","actor":"Hulu AdZone / TiVo / Dialsmith / TRC Market Research","actor_kind":"brand","text":"Hulu voters, TiVo, Dialsmith and TRC each placed Lost Dog first in their audience studies.","url":"https://www.prweb.com/releases/the_lost_dog_ad_by_budweiser_brand_was_identified_as_the_most_entertaining_super_bowl_ad_of_2015_by_quantitative_agile_market_research_tool_from_trc_market_research_/prweb12491559.htm"},{"seq":11,"date":"2015-02-13","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube placed Lost Dog fourth in the AdBlitz audience vote.","url":"https://blog.youtube/news-and-events/youtube-adblitz-votes-are-in-and-winner/?hl=gl"},{"seq":12,"date":"2015-02-20","precision":"day","phase":"backlash","platform":"web","actor":"TNS","actor_kind":"brand","text":"TNS reported that Lost Dog’s online response had not translated into personal relevance for Budweiser.","url":"https://marketresearchworld.net/content/view/6012/76/"},{"seq":13,"date":"2015-07-16","precision":"day","phase":"afterlife","platform":"web","actor":"Television Academy","actor_kind":"brand","text":"The Television Academy nominated Lost Dog for Outstanding Commercial.","url":"https://www.televisionacademy.com/shows/lost-dog"},{"seq":14,"date":"2015-11-18","precision":"day","phase":"response","platform":"tv","actor":"Budweiser","actor_kind":"owner","text":"Budweiser said it would not air another puppy commercial during Super Bowl 50.","url":"https://www.marketingdive.com/news/more-dollars-to-spend-yet-no-third-super-bowl-puppy-commercial-for-ab-inbe/409442/"},{"seq":15,"date":"2015-12-23","precision":"day","phase":"afterlife","platform":"youtube","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported 30.5 million seed views for a video in YouTube’s annual top ten.","url":"https://www.marketingdive.com/news/10-ads-from-2015-that-gave-blockers-a-run-for-their-money/411288/"},{"seq":16,"date":"2016-01-11","precision":"day","phase":"afterlife","platform":"web","actor":"TiVo","actor_kind":"brand","text":"TiVo ranked Lost Dog second in its retrospective Super Bowl ad likeability study.","url":"https://finance.yahoo.com/news/tivos-top-10-commercials-50-110000503.html"}]},{"id":"HIS-00068","slug":"burger-king-google-home-of-the-whopper","url":"https://howitspread.com/id/HIS-00068","title":"Burger King Google Home of the Whopper","owner":"Burger King","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2017-04-12","peak_date":"2017-04-18","origin_platform":"youtube","platforms":"youtube;press;web;tv;x","mechanics":"response-chain;controversy;transgression;platform-jump;press-loop","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":70,"contagion":10,"breadth":50,"velocity":65,"longevity":11,"events":16,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2017-04-12","precision":"day","phase":"seed","platform":"youtube","actor":"Burger King","actor_kind":"owner","text":"Burger King posted its Google Home-triggering Whopper ad to YouTube before its TV airing.","url":"https://www.youtube.com/watch?v=U_O54le4__I"},{"seq":2,"date":"2017-04-12","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported that the ad would activate Google Home and read the Whopper Wikipedia entry.","url":"https://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia"},{"seq":3,"date":"2017-04-12","precision":"day","phase":"jump","platform":"web","actor":"Google Home owners","actor_kind":"public","text":"Google Home owners filmed the ad activating their devices and posted response videos online.","url":"https://www.ama.org/marketing-news/ok-google-how-did-burger-king-create-the-longest-15-second-ad-in-history/"},{"seq":4,"date":"2017-04-12","precision":"day","phase":"backlash","platform":"web","actor":"Wikipedia editors","actor_kind":"public","text":"Editors removed promotional and prank edits, then protected the Whopper entry from disruptive editing.","url":"https://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest/Noticeboard_open_letter"},{"seq":5,"date":"2017-04-12","precision":"day","phase":"backlash","platform":"web","actor":"Google","actor_kind":"brand","text":"Google blocked the original ad from activating Google Home within three hours of release.","url":"https://www.theverge.com/2017/4/12/15277278/google-home-burger-king-whopper-ad-campaign"},{"seq":6,"date":"2017-04-12","precision":"day","phase":"response","platform":"tv","actor":"Burger King","actor_kind":"owner","country":"US","text":"Burger King aired a replacement take of the voice command to bypass Google’s block.","url":"https://renataneumann.com/google-home-of-the-whopper"},{"seq":7,"date":"2017-04-12","precision":"day","phase":"jump","platform":"youtube","actor":"TWiT","actor_kind":"press","text":"TWiT published a video discussion of the ad and its Google Home command.","url":"https://www.youtube.com/watch?v=SHeKxCtc_Io"},{"seq":8,"date":"2017-04-13","precision":"day","phase":"backlash","platform":"press","actor":"Google Home users","actor_kind":"public","text":"Users criticised the ad for intruding into their living rooms through voice assistants.","url":"https://www.bbc.com/news/technology-39589013"},{"seq":9,"date":"2017-04-13","precision":"day","phase":"jump","platform":"x","actor":"Jeff Esposito / @glowgow","actor_kind":"creator","text":"Jeff Esposito reposted a video of the ad triggering a Google Home speaker on Twitter.","url":"https://www.kaspersky.com/blog/burger-king-hacks-google-home/14637/"},{"seq":10,"date":"2017-04-14","precision":"day","phase":"backlash","platform":"web","actor":"Wikipedia editors","actor_kind":"public","text":"Editors made 104 changes to the Whopper article between April 12 and April 14.","url":"https://www.ama.org/marketing-news/ok-google-how-did-burger-king-create-the-longest-15-second-ad-in-history/"},{"seq":11,"date":"2017-04-18","precision":"week","phase":"peak","platform":"web","actor":"Whopper article readers","actor_kind":"public","text":"The Whopper article’s seven-day mean peaked in the week of the ad, Google’s block and Wikipedia edits.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Whopper/daily/2017040100/2017043000?maxlag=10"},{"seq":12,"date":"2017-04-18","precision":"day","phase":"backlash","platform":"web","actor":"Wikipedia editor signatories","actor_kind":"public","text":"Wikipedia editors sent an open letter demanding apologies from Burger King and The Verge.","url":"https://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest/Noticeboard_open_letter"},{"seq":13,"date":"2017-04-19","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive covered the editors’ demands for apologies over promotional edits and vandalism.","url":"https://www.marketingdive.com/news/wikipedias-also-not-happy-about-that-burger-king-ad/440731/"},{"seq":14,"date":"2017-06-20","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"The campaign won the Direct Grand Prix at Cannes Lions.","url":"https://www.bizcommunity.com/Article/196/111/163535.html"},{"seq":15,"date":"2017-12-04","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive named Google Home of the Whopper its Campaign of the Year.","url":"https://www.marketingdive.com/news/campaign-of-the-year-burger-kings-google-home-of-the-whopper/510770/"},{"seq":16,"date":"2018-05-11","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club for Creativity","actor_kind":"brand","text":"The campaign won eight Gold Pencils on the One Show’s second night and Best of Discipline in Cross-Platform.","url":"https://www.bizcommunity.com/Article/196/736/176922.html"}]},{"id":"HIS-00069","slug":"burger-king-mcwhopper-proposal","url":"https://howitspread.com/id/HIS-00069","title":"The McWhopper Proposal","owner":"Burger 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New York","actor_kind":"brand","text":"The McWhopper campaign won the GRANDY at the International ANDY Awards.","url":"https://www.prnewswire.com/news-releases/best-in-show-grandy-winner-is-yr-new-zealand-for-mcwhopper-at-52nd-annual-international-andy-awards-300250540.html"},{"seq":15,"date":"2016-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"The McWhopper campaign won a Webby in Corporate Social Responsibility.","url":"https://www.prnewswire.com/news-releases/yr-wins-webby-award-for-mcwhopper-300270432.html"},{"seq":16,"date":"2016-06-22","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"Y&R reported that McWhopper had won its second Cannes Grand Prix, in 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launched a penny Whopper offer unlocked near McDonald’s through its app.","url":"https://x.com/BurgerKing/status/1069969574597058560"},{"seq":3,"date":"2018-12-05","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive covered the geofenced Whopper offer.","url":"https://www.marketingdive.com/news/burger-king-trolls-mcdonalds-with-geolocation-stunt/543658/"},{"seq":4,"date":"2018-12-05","precision":"day","phase":"jump","platform":"tv","actor":"Quest Means Business","actor_kind":"press","text":"CNN interviewed Burger King CMO Fernando Machado about the promotion.","url":"https://transcripts.cnn.com/show/qmb/date/2018-12-05/segment/01"},{"seq":5,"date":"2018-12-05","precision":"day","phase":"commercial","platform":"app-store","actor":"Fernando Machado","actor_kind":"owner","text":"Machado told CNN the app had gained around a million downloads in the first 36 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continued.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222017-12-25%202018-05-25%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Whopper%20Neutrality%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas9GI8wUfGKKbxOyHMu6z_8MCwquSxBj"},{"seq":7,"date":"2018-01-25","precision":"day","phase":"jump","platform":"x","actor":"Quincy Larson","actor_kind":"creator","text":"Quincy Larson shared the ad on Twitter as an explanation of paid prioritization.","url":"https://www.cbsnews.com/news/burger-king-explains-net-neutrality-with-a-26-whopper/"},{"seq":8,"date":"2018-01-26","precision":"day","phase":"jump","platform":"tv","actor":"CNN Newsroom","actor_kind":"press","text":"CNN aired a clip and described mixed reactions to the campaign.","url":"https://transcripts.cnn.com/show/cnr/date/2018-01-26/segment/18"},{"seq":9,"date":"2018-01-30","precision":"day","phase":"jump","platform":"web","actor":"Senator Larry Farnese","actor_kind":"public","text":"Larry Farnese cited the ad while urging Pennsylvania to protect net neutrality.","url":"https://www.palegis.us/senate/session/journals?pdfName=Sj20180130.pdf&sessInd=0&sessYr=2018"},{"seq":10,"date":"2018-04-11","precision":"day","phase":"backlash","platform":"press","actor":"Art Yonemoto / No Jitter","actor_kind":"press","text":"Art Yonemoto called the ad misleading and reported over 4.3 million YouTube 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impressions.","url":"https://www.warc.com/en/article/burger-king:-whopper-neutrality-8a6d3286d6614771b04cddf7671e6255"}]},{"id":"HIS-00072","slug":"burger-king-whopper-whopper","url":"https://howitspread.com/id/HIS-00072","title":"Whopper Whopper","owner":"Burger King","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2022-10-10","peak_date":"2023-01-31","origin_platform":"tv","platforms":"press;tv;youtube;tiktok;x;audio;retail","mechanics":"audio-meme;challenge;platform-jump;press-loop;controversy","score":55,"band":"Notable","provisional":false,"coverage":1,"reach":52,"contagion":45,"breadth":80,"velocity":40,"longevity":55,"events":16,"sources":31,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-10-06","precision":"day","phase":"precursor","platform":"press","actor":"Burger King","actor_kind":"owner","text":"Burger King announced You Rule and linked public previews ahead of its nationwide 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remixes.","url":"https://www.sportingnews.com/us/nfl/news/burger-king-commercials-super-bowl/ddbuqfafxz2i9m1rk98cy5rt"},{"seq":11,"date":"2023-03-13","precision":"day","phase":"response","platform":"tv","actor":"Burger King Canada","actor_kind":"owner","country":"CA","text":"Burger King launched You Rule in Canada with the Whopper jingle.","url":"https://www.newswire.ca/news-releases/canada-at-burger-king-you-rule--891144014.html"},{"seq":12,"date":"2023-03-22","precision":"day","phase":"afterlife","platform":"tiktok","actor":"The Roz and Mocha Show","actor_kind":"press","text":"The Roz and Mocha Show interviewed Crown, the singer of the Whopper jingle.","url":"https://www.tiktok.com/@kiss925/video/7213472598779333893"},{"seq":13,"date":"2023-04-22","precision":"day","phase":"commercial","platform":"audio","actor":"Spotify listeners","actor_kind":"public","text":"CNN reported 3.5M Spotify plays; Burger King’s president said Whopper sales had risen “significantly.”","url":"https://www.cbsnews.com/miami/news/burger-kings-secret-weapon-against-mcdonalds-is-the-whopper/"},{"seq":14,"date":"2023-05-02","precision":"day","phase":"commercial","platform":"retail","actor":"Restaurant Brands International","actor_kind":"owner","text":"RBI reported 8.7% US Burger King comparable-sales growth for the first quarter.","url":"https://www.sec.gov/Archives/edgar/data/1618756/000161875623000020/qsr_2023331xpressreleasexe.htm"},{"seq":15,"date":"2023-07-11","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported 12,000 pieces of user content from Burger King’s karaoke effort.","url":"https://www.marketingdive.com/news/best-marketing-campaigns-2023/654426/"},{"seq":16,"date":"2023-09-08","precision":"day","phase":"afterlife","platform":"audio","actor":"Burger King","actor_kind":"owner","text":"Marketing Dive reported Burger King’s sponsored Steve Aoki remix for the MTV Video Music Awards.","url":"https://www.marketingdive.com/news/burger-king-viral-whopper-jingle-steve-aoki-remix-MTV-VMAs/693097/"}]},{"id":"HIS-00073","slug":"business-iceland-outhorse-your-email","url":"https://howitspread.com/id/HIS-00073","title":"Business Iceland: OutHorse Your Email","owner":"Business Iceland / Visit Iceland; SS+K (creative agency)","kind":"campaign","sector":"auto-mobility","origin":"stunt","region":"IS","seed_date":"2022-05-19","peak_date":"2022-05-28","origin_platform":"youtube","platforms":"web;youtube;press;tiktok;x","mechanics":"spectacle;shareable-output;platform-jump;newsjacking;underdog","score":48,"band":"Notable","provisional":true,"coverage":1,"reach":62,"contagion":35,"breadth":50,"velocity":65,"longevity":20,"events":18,"sources":28,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-05-18","precision":"day","phase":"precursor","platform":"web","actor":"Business 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discussing whether the giant keyboard was real."},{"seq":5,"date":"2022-05-20","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek covered the service as a response to remote workers struggling to switch off on vacation.","url":"https://www.adweek.com/creativity/visit-icelands-service-lets-horses-reply-to-work-emails-so-vacationers-can-switch-off/"},{"seq":6,"date":"2022-05-21","precision":"day","phase":"jump","platform":"tiktok","actor":"@agoodkaren","actor_kind":"creator","text":"By May 21, @agoodkaren had made a green-screen TikTok about the service, captioned “brb booking a flight”.","url":"https://www.cnet.com/culture/sorry-for-the-typos-boss-an-icelandic-horse-wrote-that-email-for-me/"},{"seq":7,"date":"2022-05-21","precision":"day","phase":"jump","platform":"x","actor":"Twitter users","actor_kind":"public","text":"The Independent reported Twitter praise and requests for Slack integration and academic-paper 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type.","url":"https://x.com/iceland/status/1529101165035651076"},{"seq":11,"date":"2022-05-26","precision":"day","phase":"press","platform":"press","actor":"Moss & Fog","actor_kind":"press","text":"Moss & Fog tried the free generator and published the out-of-office reply it received from Hrímnir.","url":"https://mossandfog.com/iceland-invites-you-to-relax-while-a-horse-replies-to-your-emails/"},{"seq":12,"date":"2022-05-28","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news outlets","actor_kind":"public","text":"GDELT’s two-year series peaked at 10 articles mentioning OutHorse on May 28.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22OutHorse%22&mode=timelinevolraw&format=json&startdatetime=20220320000000&enddatetime=20240518000000"},{"seq":13,"date":"2022-05-28","precision":"day","phase":"commercial","platform":"web","actor":"Service users / AFP","actor_kind":"public","text":"AFP reported that some 8,000 people had signed up for the free service.","metric_value":8000,"metric_label":"~8,000 sign-ups; data source undisclosed","url":"https://www.thenews.com.pk/print/961297-iceland-offers-digital-horsepower-to-cover-emails-on-holiday"},{"seq":14,"date":"2023-05-19","precision":"day","phase":"afterlife","platform":"press","actor":"The One Show","actor_kind":"brand","text":"OutHorse Your Email won a Gold Pencil for Social Media Stunts & Activations at the 2023 One Show.","url":"https://www.oneclub.org/events/photos/-view/199/the-one-show-2023"},{"seq":15,"date":"2023-05-25","precision":"week","phase":"afterlife","platform":"press","actor":"D&AD","actor_kind":"brand","text":"OutHorse Your Email won two Graphite Pencils at D&AD’s May awards ceremonies.","url":"https://www.dandad.org/work/d-ad-awards-archive/outhorse-your-email"},{"seq":16,"date":"2024-02-03","precision":"day","phase":"afterlife","platform":"youtube","actor":"Ben Potter / Podiots","actor_kind":"creator","text":"Ben Potter used the email generator and read its horse-written reply to his Podiots co-hosts.","url":"https://www.youtube.com/watch?v=RtvHjeDbApA"},{"seq":17,"date":"2024-03-01","precision":"month","phase":"afterlife","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"A University of Manitoba thesis recorded approximately 326,000 YouTube views as of March 2024.","url":"https://mspace.lib.umanitoba.ca/bitstreams/b13fe337-3261-4dc3-b53d-593342a151e5/download"},{"seq":18,"date":"2024-03-28","precision":"day","phase":"afterlife","platform":"press","actor":"City Nation Place","actor_kind":"press","text":"City Nation Place published the brand’s account of using earned attention while competitors increased ad spending.","url":"https://www.citynationplace.com/outhorse-your-email"}]},{"id":"HIS-00074","slug":"buss-it-challenge","url":"https://howitspread.com/id/HIS-00074","title":"Buss It 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teaser belonged to John Lewis.","url":"https://www.independent.co.uk/news/business/news/john-lewis-christmas-advert-2016-video-bounce-dog-bouncing-song-bowie-randy-crawford-when-is-it-a7402591.html"},{"seq":3,"date":"2016-11-10","precision":"day","phase":"seed","platform":"youtube","actor":"John Lewis","actor_kind":"owner","text":"John Lewis launched the full Buster the Boxer advert at 8am online and on Sky.","url":"https://www.youtube.com/watch?v=sr6lr_VRsEo"},{"seq":4,"date":"2016-11-10","precision":"day","phase":"peak","platform":"x","actor":"Twitter users","actor_kind":"public","text":"Brandwatch reported the launch-day mention-rate peak at 8:31am, with 390 mentions per minute.","url":"https://www.the-independent.com/news/business/news/john-lewis-christmas-advert-2016-live-watch-video-youtube-buster-boxer-bounce-a7408806.html"},{"seq":5,"date":"2016-11-10","precision":"day","phase":"commercial","platform":"retail","actor":"John Lewis shoppers","actor_kind":"public","text":"Shoppers 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a parody with School of Communication Arts students in six hours.","url":"https://www.gorkana.com/2016/11/myvouchercodes-co-uk-releases-discount-version-of-john-lewis-christmas-ad/"},{"seq":9,"date":"2016-11-10","precision":"day","phase":"jump","platform":"youtube","actor":"SamKingftw","actor_kind":"creator","text":"SamKingftw published a video reacting to the Buster the Boxer advert.","url":"https://www.youtube.com/watch?v=M_R4VCCF3U0"},{"seq":10,"date":"2016-11-11","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"The West Australian reported that Facebook and Twitter users praised the advert.","url":"https://thewest.com.au/entertainment/tv/buster-the-boxer-goes-viral-in-john-lewis-ads-ng-ya-321932"},{"seq":11,"date":"2016-11-13","precision":"day","phase":"press","platform":"press","actor":"The Indian Express","actor_kind":"press","country":"IN","text":"The Indian Express embedded a UK-made Buster parody recasting its 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subscribers.","url":"https://blog.character.ai/new-feature-announcement-character-group-chat/"},{"seq":9,"date":"2024-06-01","precision":"month","phase":"commercial","platform":"youtube","actor":"Character.AI","actor_kind":"owner","text":"Sensor Tower reported a June advertising surge on YouTube and TikTok.","url":"https://sensortower.com/blog/2024-q2-us-leading-3-Generative-AI-brands"},{"seq":10,"date":"2024-06-27","precision":"day","phase":"response","platform":"app-store","actor":"Character.AI","actor_kind":"owner","text":"Character.AI made Voice free in March and launched free two-way Calls on its app and web in June.","url":"https://blog.character.ai/introducing-character-calls/"},{"seq":11,"date":"2024-08-01","precision":"month","phase":"peak","platform":"app-store","actor":"Mobile app users","actor_kind":"public","text":"Sensor Tower estimated a record 22 million monthly active app users in August 2024.","url":"https://sensortower.com/blog/state-of-ai-apps-2024"},{"seq":12,"date":"2024-12-12","precision":"day","phase":"response","platform":"app-store","actor":"Character.AI","actor_kind":"owner","text":"Character.AI announced separate teen and adult models and additional safety features.","url":"https://blog.character.ai/how-character-ai-prioritizes-teen-safety/?trk=article-ssr-frontend-pulse_little-text-block"},{"seq":13,"date":"2025-08-04","precision":"day","phase":"response","platform":"app-store","actor":"Character.AI","actor_kind":"owner","text":"Character.AI began rolling out a mobile Feed for chat snippets, character cards and videos.","url":"https://blog.character.ai/character-ai-launches-worlds-first-ai-native-social-feed/"},{"seq":14,"date":"2025-11-21","precision":"day","phase":"response","platform":"press","actor":"Character.AI","actor_kind":"owner","text":"Character.AI outlined a phased end to under-18 open-ended chat, beginning in the US on November 24.","url":"https://blog.character.ai/an-update-on-changes-to-our-under-18-experience/"},{"seq":15,"date":"2026-08-04","precision":"day","phase":"afterlife","platform":"app-store","actor":"Character.AI","actor_kind":"owner","text":"Character.AI announced studio-made microdramas launching inside its mobile app.","url":"https://blog.character.ai/cai-series/"},{"seq":16,"date":"2026-10-13","precision":"day","phase":"commercial","platform":"app-store","actor":"Android users","actor_kind":"public","text":"Google Play displayed at least 50 million downloads for the Android app.","url":"https://play.google.com/store/apps/details?id=ai.character.app&hl=en_US"}]},{"id":"HIS-00085","slug":"chatgpt","url":"https://howitspread.com/id/HIS-00085","title":"ChatGPT","owner":"OpenAI","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2022-11-30","peak_date":"2023-04-04","origin_platform":"web","platforms":"web;press;x;tiktok;youtube;chat;tv;app-store","mechanics":"shareable-output;platform-jump;controversy;dupe-economy;political-adoption","score":73,"band":"Viral","provisional":false,"coverage":1,"reach":89,"contagion":60,"breadth":100,"velocity":8,"longevity":88,"events":17,"sources":29,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-11-30","precision":"day","phase":"seed","platform":"web","actor":"OpenAI","actor_kind":"owner","text":"OpenAI released ChatGPT free and ran a feedback contest with a chance to win $500 in API 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a BuzzFeed video encouraging voter registration.","url":"https://www.youtube.com/watch?v=5eE7Da_6AMM"},{"seq":12,"date":"2016-07-05","precision":"day","phase":"response","platform":"web","actor":"Life of Dad","actor_kind":"owner","text":"Life of Dad published a post about Obama participating in its challenge.","url":"https://www.lifeofdad.com/potus-participates-in-life-of-dads-cheeriochallenge/"},{"seq":13,"date":"2016-10-04","precision":"day","phase":"afterlife","platform":"web","actor":"WOMMA","actor_kind":"brand","text":"WOMMA named Life of Dad and the #CheerioChallenge a finalist for its Momentum Award.","url":"https://www.prlog.org/12591164-womma-announces-2016-hall-of-fame-inductees-and-wommy-awards-finalists.html"},{"seq":14,"date":"2017-05-12","precision":"day","phase":"afterlife","platform":"web","actor":"Iris Awards","actor_kind":"brand","text":"Life of Dad received an Iris Award for Best Sponsored Content for its General Mills 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content.","url":"https://www.linkedin.com/pulse/life-dad-cheerios-win-2017-cannes-silver-lion-viral-campaign-riles"}]},{"id":"HIS-00088","slug":"cheetos-pickles-back","url":"https://howitspread.com/id/HIS-00088","title":"Pickle's Back","owner":"Cheetos / PepsiCo","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2026-03-26","peak_date":"2026-03-29","origin_platform":"youtube","platforms":"instagram;youtube;x;press;web;reddit","mechanics":"mystery-lore;counter-programming;platform-jump;unhinged-voice;scarcity-drop;newsjacking","score":37,"band":"Niche","provisional":true,"coverage":0.7,"reach":23,"contagion":35,"breadth":60,"velocity":null,"longevity":null,"events":17,"sources":31,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2026-03-20","precision":"day","phase":"precursor","platform":"instagram","actor":"Nickelback","actor_kind":"celebrity","text":"Nickelback posted a paid teaser saying the 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r/megantheestallion.","url":"https://www.reddit.com/r/megantheestallion/comments/1s4fhvh/megan_and_nickelbacks_hot_cheetos_commercial/"},{"seq":8,"date":"2026-03-27","precision":"day","phase":"jump","platform":"press","actor":"NME","actor_kind":"press","text":"NME introduced the video to its music readership.","url":"https://www.nme.com/news/music/watch-nickelback-and-megan-thee-stallion-team-up-for-insane-cheetos-flamin-hot-dill-pickle-ad-3936994"},{"seq":9,"date":"2026-03-27","precision":"day","phase":"press","platform":"press","actor":"GKPB","actor_kind":"press","text":"GKPB covered the campaign in Portuguese for its Brazilian marketing readership.","url":"https://gkpb.com.br/189257/cheetos-megan-nickelback/"},{"seq":10,"date":"2026-03-29","precision":"week","phase":"peak","platform":"web","actor":"Snack-discussion users","actor_kind":"public","text":"Spicy-snack mentions rose 229% during March 23–29, which Talkwalker linked to the campaign.","url":"https://hootsuite.widen.net/s/flxmxnrcgc/cpg-report"},{"seq":11,"date":"2026-04-02","precision":"day","phase":"commercial","platform":"web","actor":"Goldin","actor_kind":"brand","text":"Goldin offered eleven signed, Cheetle-marked props from the video for charity.","url":"https://www.cgcgrading.com/news/articles/jsa-authenticated-autographs-from-megan-thee-stallion-nickelback-cheetos-campaign-head-to-auction-2dFt2Dfw7SxlHqTzxDP6Dt/"},{"seq":12,"date":"2026-04-02","precision":"day","phase":"afterlife","platform":"press","actor":"Muse by Clios","actor_kind":"press","text":"Muse by Clios selected the campaign among its five ads of the week.","url":"https://musebyclios.com/music/megan-thee-stallion-nickelback-and-cheetos-lead-our-5-ads-of-the-week/"},{"seq":13,"date":"2026-04-03","precision":"day","phase":"commercial","platform":"web","actor":"Goldin bidders","actor_kind":"public","text":"The guitar lot received a $4,700 bid, according to Goldin’s dated bid history.","url":"https://goldin.co/item/guitar-covered-in-flamin-hot-r-dill-pickle-cheetle-r-from-chad-kroeger025fy"},{"seq":14,"date":"2026-04-10","precision":"day","phase":"response","platform":"press","actor":"PepsiCo","actor_kind":"owner","text":"PepsiCo reported about 150,000 video shares in an interview with Marketing Dive.","metric_value":150000,"metric_label":"Reported shares, all platforms","url":"https://www.marketingdive.com/news/campaign-trail-cheetos-heist-megan-thee-stallion-nickelback/816896/"},{"seq":15,"date":"2026-04-28","precision":"day","phase":"afterlife","platform":"web","actor":"Hootsuite","actor_kind":"brand","text":"Hootsuite linked its report ranking the campaign first for flavor-led social volume and engagement.","url":"https://blog.hootsuite.com/snacking-consumer-intelligence-report/"},{"seq":16,"date":"2026-05-04","precision":"day","phase":"response","platform":"web","actor":"Billboard / Cheetos","actor_kind":"brand","text":"Billboard published paid partner content showing street reactions to the video in Los Angeles.","url":"https://radiox.cms.socastsrm.com/2026/05/04/fans-react-to-megan-thee-stallion-nickelbacks-pickles-back-music-video/"},{"seq":17,"date":"2026-05-05","precision":"day","phase":"commercial","platform":"web","actor":"Goldin","actor_kind":"brand","text":"Goldin recorded 10 sold lots with $11,477 in combined hammer prices.","metric_value":11477,"metric_label":"Combined hammer prices, 10 sold lots","url":"https://goldin.co/item/guitar-covered-in-flamin-hot-r-dill-pickle-cheetle-r-from-chad-kroeger025fy"}]},{"id":"HIS-00089","slug":"chewbacca-mom","url":"https://howitspread.com/id/HIS-00089","title":"Chewbacca Mom","owner":"Candace Payne","kind":"creator","sector":"toys-collectibles","origin":"organic","region":"US","seed_date":"2016-05-19","peak_date":"2016-05-22","origin_platform":"facebook","platforms":"facebook;press;audio;reddit;web;tv;youtube;retail","mechanics":"unscripted-proof;platform-jump;press-loop;response-chain;visible-use;resale-market","score":63,"band":"Viral","provisional":false,"coverage":1,"reach":73,"contagion":45,"breadth":90,"velocity":60,"longevity":32,"events":16,"sources":33,"verification":1,"verification_label":"Deep","updated":"2026-10-12","timeline":[{"seq":1,"date":"2016-05-19","precision":"day","phase":"seed","platform":"facebook","actor":"Candace Payne","actor_kind":"owner","text":"Candace Payne posted a Facebook Live video of herself laughing in a Chewbacca mask.","url":"https://www.facebook.com/candaceSpayne/videos/10209653193067040/"},{"seq":2,"date":"2016-05-20","precision":"day","phase":"press","platform":"press","actor":"TIME / BBC News","actor_kind":"press","text":"TIME and BBC News covered Payne’s mask video as it passed 48 million Facebook views.","url":"https://time.com/4343234/chewbacca-mask-woman/"},{"seq":3,"date":"2016-05-20","precision":"day","phase":"jump","platform":"audio","actor":"NPR / Rachel Martin","actor_kind":"press","text":"NPR’s Rachel Martin interviewed Payne by phone after watching her video.","url":"https://www.capradio.org/news/npr/story?storyid=478982665"},{"seq":4,"date":"2016-05-20","precision":"day","phase":"jump","platform":"reddit","actor":"u/PI_Producer","actor_kind":"creator","text":"u/PI_Producer shared Payne’s mask video in a Reddit r/videos thread.","url":"https://www.reddit.com/r/videos/comments/4k6d8p/oh_im_such_a_happy_chewbacca/"},{"seq":5,"date":"2016-05-21","precision":"day","phase":"response","platform":"facebook","actor":"Kohl’s","actor_kind":"brand","text":"Kohl’s filmed a home visit with Star Wars toys, more masks and $2,500 in gift cards.","url":"https://digiday.com/marketing/kohls-chewbacca-mom-mask-facebook-live/"},{"seq":6,"date":"2016-05-22","precision":"week","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Google placed the Chewbacca search peak in the week of May 22 and attributed it to Payne’s mask video.","url":"https://archive.google.com/trends/2016records/"},{"seq":7,"date":"2016-05-23","precision":"day","phase":"jump","platform":"tv","actor":"The Late Late Show with James Corden","actor_kind":"press","text":"Payne appeared on GMA and joined James Corden and J.J. Abrams in a Chewbacca-mask carpool segment.","url":"https://time.com/4346101/chewbacca-mom-jj-abrams-star-wars-james-corden/"},{"seq":8,"date":"2016-05-23","precision":"day","phase":"jump","platform":"youtube","actor":"The Gregory Brothers / schmoyoho","actor_kind":"creator","text":"The Gregory Brothers turned Payne’s mask video into a song remix.","url":"https://www.youtube.com/watch?v=DAFhtY_wHyY"},{"seq":9,"date":"2016-05-23","precision":"day","phase":"commercial","platform":"retail","actor":"Mask shoppers","actor_kind":"public","text":"Masks sold out at Kohl’s, Walmart and Toys R Us; eBay listings reached about $200.","url":"https://time.com/4345177/chewbacca-mask-video-ebay/"},{"seq":10,"date":"2016-05-24","precision":"day","phase":"response","platform":"facebook","actor":"Facebook / Mark Zuckerberg","actor_kind":"brand","text":"Facebook invited Payne to its headquarters and arranged a visit with Chewbacca.","url":"https://www.facebook.com/zuck/posts/10102853441182791"},{"seq":11,"date":"2016-06-02","precision":"day","phase":"afterlife","platform":"press","actor":"ABC News / Southeastern University","actor_kind":"press","text":"ABC reported that Southeastern University offered Payne, her husband and two children full-tuition scholarships.","url":"https://abcnews.com/Entertainment/chewbacca-mom-candace-payne-offered-full-college-tuition/story?id=39554453"},{"seq":12,"date":"2016-06-17","precision":"day","phase":"afterlife","platform":"retail","actor":"Hasbro","actor_kind":"brand","text":"Hasbro unveiled a Chewbacca action figure with Payne’s face at its headquarters.","url":"https://time.com/4374297/chewbacca-mom-star-wars-action-figure-hasbro/"},{"seq":13,"date":"2016-07-09","precision":"day","phase":"response","platform":"facebook","actor":"Candace Payne","actor_kind":"owner","text":"Payne posted a Facebook Live cover of Michael Jackson’s Heal the World.","url":"https://time.com/4401724/chewbacca-mom-michael-jackson-sing-dallas/"},{"seq":14,"date":"2016-07-11","precision":"day","phase":"backlash","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported backlash to Payne’s Heal the World video.","url":"https://time.com/4401724/chewbacca-mom-michael-jackson-sing-dallas/"},{"seq":15,"date":"2016-12-08","precision":"day","phase":"afterlife","platform":"facebook","actor":"Facebook","actor_kind":"brand","text":"Facebook ranked Chewbacca Mom first among its top global Live videos of the year.","url":"https://about.fb.com/news/2016/12/facebook-2016-year-in-review/"},{"seq":16,"date":"2017-07-25","precision":"day","phase":"afterlife","platform":"press","actor":"The Ringer","actor_kind":"press","text":"The Ringer reported that Payne had a forthcoming self-help book, Laugh It 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nationwide on its 3 For Me menu.","url":"https://www.prnewswire.com/news-releases/chilis-takes-aim-at-fast-food-by-introducing-the-big-smasher-burger-as-part-of-its-3-for-me-menu-302129451.html"},{"seq":2,"date":"2024-04-29","precision":"day","phase":"response","platform":"x","actor":"Chili's Grill & Bar","actor_kind":"owner","text":"Chili's offered meal gift cards for quote retweets explaining why it beat fast food.","url":"https://www.prnewswire.com/news-releases/chilis-takes-aim-at-fast-food-by-introducing-the-big-smasher-burger-as-part-of-its-3-for-me-menu-302129451.html"},{"seq":3,"date":"2024-04-29","precision":"day","phase":"response","platform":"tv","actor":"Chili's Grill & Bar","actor_kind":"owner","text":"Chili's announced three TV and digital ads comparing its 3 For Me meal with fast food.","url":"https://www.ispot.tv/ad/6M81/chilis-three-for-me-now-with-the-big-smasher"},{"seq":4,"date":"2024-05-01","precision":"day","phase":"jump","platform":"youtube","actor":"theendorsement","actor_kind":"creator","text":"Theendorsement published a Big Smasher tasting and explained the 3 For Me meal deal.","url":"https://www.youtube.com/watch?v=G16rFznMXzE"},{"seq":5,"date":"2024-05-06","precision":"day","phase":"jump","platform":"tiktok","actor":"Shay (@eatingwithshay)","actor_kind":"creator","text":"Shay posted a Big Smasher tasting video and called the meal a value.","url":"https://www.tiktok.com/@eatingwithshay/video/7365974088260668714"},{"seq":6,"date":"2024-05-06","precision":"day","phase":"backlash","platform":"tiktok","actor":"Shay (@eatingwithshay)","actor_kind":"creator","text":"Shay said she wished the patty had been cut into two thinner smash 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sales gains to the burger promotion and reported an 11% fall in Brinker shares.","url":"https://localnews8.com/money/cnn-business-consumer/2024/08/14/chilis-take-on-the-big-mac-is-beating-mcdonalds-at-its-own-game/"},{"seq":10,"date":"2024-08-14","precision":"day","phase":"commercial","platform":"retail","actor":"Brinker International","actor_kind":"owner","text":"Brinker reported 14.8% comparable sales growth at Chili's and credited the burger and value ads with driving traffic.","url":"https://www.sec.gov/Archives/edgar/data/703351/000070335124000027/fy24q4ex991-earningsrelease.htm"},{"seq":11,"date":"2024-08-14","precision":"day","phase":"response","platform":"retail","actor":"Kevin Hochman","actor_kind":"owner","text":"Hochman said the Big Smasher promotion would continue through the rest of the year.","url":"https://localnews8.com/money/cnn-business-consumer/2024/08/14/chilis-take-on-the-big-mac-is-beating-mcdonalds-at-its-own-game/"},{"seq":12,"date":"2024-08-29","precision":"day","phase":"response","platform":"press","actor":"George Felix","actor_kind":"owner","text":"Felix said BurgerTime kept the value message in headlines after the media flight ended.","url":"https://www.marketingdive.com/news/chilis-cmo-interivew-QSR-marketing-value-price-sensitivity/725412/"},{"seq":13,"date":"2024-10-30","precision":"day","phase":"response","platform":"retail","actor":"Kevin Hochman","actor_kind":"owner","text":"Hochman said the Big Smasher meal deal had been extended into the following year.","url":"https://ktvz.com/money/cnn-business-consumer/2024/10/30/america-is-obsessed-with-chilis/"},{"seq":14,"date":"2024-12-03","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive selected Big Smasher BurgerTime as its best use of nostalgia.","url":"https://www.marketingdive.com/news/best-marketing-campaigns-2024-advertising-tactics-cmo-lessons/734003/"},{"seq":15,"date":"2025-04-22","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"Big Smasher BurgerTime won a Webby People's Voice award for Best Partnership or Collaboration.","url":"https://winners.webbyawards.com/2025/ai-immersive-games/immersive-features/best-partnership-or-collaboration/332458/chilis-big-smasher-burgertime"},{"seq":16,"date":"2025-10-28","precision":"day","phase":"afterlife","platform":"web","actor":"Meta","actor_kind":"brand","text":"Meta's awards roundup documented Chili's paid creator ads on Facebook and Instagram.","url":"https://www.adweek.com/sponsored/where-bold-ideas-meet-big-results-celebrating-the-2025-meta-agency-award-winners/"}]},{"id":"HIS-00091","slug":"chipotle-lid-flip","url":"https://howitspread.com/id/HIS-00091","title":"Chipotle Lid 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more than 866,000 Instagram views of the Frederick employee’s lid flip.","url":"https://www.wmar2news.com/news/watercooler/frederick-chipotle-employee-goes-viral-for-his-burrito-bowl-skills"},{"seq":3,"date":"2019-01-15","precision":"day","phase":"press","platform":"press","actor":"Baltimore Sun","actor_kind":"press","text":"The Sun profiled Vasquez, who had learned the lid flip from a co-worker at another eatery.","url":"https://www.baltimoresun.com/food-drink/bs-fe-burrito-flip-20190114-htmlstory.html"},{"seq":4,"date":"2019-05-03","precision":"day","phase":"response","platform":"press","actor":"Chipotle Mexican Grill","actor_kind":"owner","text":"Chipotle announced #ChipotleLidFlip for May 5 to May 10 alongside free Cinco de Mayo delivery.","url":"https://newsroom.chipotle.com/2019-05-03-Chipotle-Celebrates-Cinco-de-Mayo-With-Free-Delivery-And-A-TikTok-Hashtag-Challenge"},{"seq":5,"date":"2019-05-05","precision":"day","phase":"jump","platform":"tiktok","actor":"David 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agency reported 110,000 submissions and 104 million challenge views in the first six days.","url":"https://shortyawards.com/12th/chipotle-lid-flip-challenge-with-superfan-david-dobrik"},{"seq":9,"date":"2019-06-06","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok participants","actor_kind":"public","text":"Forbes dated 230M+ #ChipotleLidFlip hashtag views to June 6; agency totals had different cutoffs.","url":"https://shortyawards.com/12th/chipotle-lid-flip-challenge-with-superfan-david-dobrik"},{"seq":10,"date":"2019-06-14","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported that the lid-flipping challenge had gone viral on TikTok.","url":"https://www.marketingdive.com/news/chipotle-marc-anthony-see-viral-growth-via-tiktok/556883/"},{"seq":11,"date":"2019-07-26","precision":"day","phase":"response","platform":"tiktok","actor":"Chipotle Mexican 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Week.","url":"https://www.marketingdive.com/news/how-chipotle-saved-its-brand-by-embracing-a-centralized-digital-marketing-s/563655/"},{"seq":14,"date":"2019-10-15","precision":"day","phase":"afterlife","platform":"press","actor":"Tressie Lieberman / Chipotle","actor_kind":"owner","text":"Chipotle described using its Instagram lid flip to inspire a TikTok challenge featured on the app’s homepage.","url":"https://www.adexchanger.com/social-media/chipotles-three-ingredients-to-drive-results-from-social-media/"},{"seq":15,"date":"2020-01-09","precision":"day","phase":"backlash","platform":"audio","actor":"Taylor Lorenz","actor_kind":"press","text":"On Geek Out, Taylor Lorenz called Lid Flip a TikTok trend that Chipotle had bought.","url":"https://geekout.mattnavarra.com/podcast/s/geekout_with_matt_navarra/7_the_new_york_times_taylor_lorenz"},{"seq":16,"date":"2020-04-23","precision":"day","phase":"afterlife","platform":"web","actor":"The Shorty Awards","actor_kind":"brand","text":"Lid Flip won TikTok Partnership when the Shorty Awards announced their brand winners.","url":"https://www.adweek.com/digital/here-are-the-brands-and-organizations-winners-for-the-12th-annual-shorty-awards/"}]},{"id":"HIS-00092","slug":"chloe-kim-hangry-tweet","url":"https://howitspread.com/id/HIS-00092","title":"Chloe Kim’s hangry tweet","owner":"Chloe Kim","kind":"creator","sector":"sports","origin":"seeded","region":"KR","seed_date":"2018-02-13","peak_date":"2018-02-18","origin_platform":"x","platforms":"x;tv;press;web;audio","mechanics":"press-loop;platform-jump;response-chain;transgression;newsjacking","score":44,"band":"Notable","provisional":false,"coverage":1,"reach":58,"contagion":35,"breadth":40,"velocity":65,"longevity":8,"events":16,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2018-02-13","precision":"day","phase":"seed","platform":"x","actor":"Chloe Kim","actor_kind":"owner","country":"KR","text":"At 02:14 UTC, Kim tweeted that she regretted not finishing her breakfast sandwich and was getting hangry.","url":"https://x.com/ChloeKim/status/963234868615196673"},{"seq":2,"date":"2018-02-13","precision":"day","phase":"jump","platform":"tv","actor":"NBC commentators","actor_kind":"press","text":"NBC commentators mentioned Kim’s food tweet during the competition.","url":"https://fortune.com/2018/02/13/chloe-kim-olympics-twitter-instagram-social-media/"},{"seq":3,"date":"2018-02-13","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported Kim’s gold medal win and the breakfast tweet she posted between halfpipe runs.","url":"https://time.com/5154858/chloe-kim-hangry-gold-medal/"},{"seq":4,"date":"2018-02-13","precision":"day","phase":"press","platform":"x","actor":"Twitter Data","actor_kind":"brand","text":"Twitter reported that Kim gained 100,000+ followers while tweeting about sandwiches and winning 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season.","url":"https://www.parrotanalytics.com/announcements/youtube-original-series-cobra-kai-is-the-most-in-demand-digital-original-series-in-the-world-according-to-parrot-analytics/"},{"seq":12,"date":"2019-08-29","precision":"day","phase":"response","platform":"youtube","actor":"YouTube","actor_kind":"owner","text":"YouTube made Cobra Kai's entire first season free with ads for a limited time.","url":"https://www.tvweek.com/in-depth/2019/08/youtube-makes-all-new-original-series-and-specials-free-releases-season-one-of-cobra-kai-in-front-of-the-paywall/"},{"seq":13,"date":"2020-08-28","precision":"day","phase":"jump","platform":"web","actor":"Netflix","actor_kind":"brand","text":"Netflix licensed and released the first two seasons, introducing the former YouTube series to its subscribers.","url":"https://www.sec.gov/Archives/edgar/data/1065280/000106528020000448/ex991q320.htm"},{"seq":14,"date":"2020-09-04","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"English Wikipedia's seven-day average peaked near 179,000 daily views after the Netflix move.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Cobra_Kai/daily/2018022300/2026101100"},{"seq":15,"date":"2020-10-20","precision":"day","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"brand","text":"Netflix reported that 50 million households watched season one in its first four weeks on the service.","url":"https://www.sec.gov/Archives/edgar/data/1065280/000106528020000448/ex991q320.htm"},{"seq":16,"date":"2025-02-13","precision":"day","phase":"afterlife","platform":"web","actor":"Netflix","actor_kind":"brand","text":"Netflix released Cobra Kai's finale event.","url":"https://www.netflix.com/tudum/articles/cobra-kai-seaosn-6-ending"}]},{"id":"HIS-00097","slug":"coffee-in-a-cone","url":"https://howitspread.com/id/HIS-00097","title":"Coffee in a Cone","owner":"Dayne Levinrad / The Grind Coffee Company","kind":"food","sector":"food-beverage","origin":"seeded","region":"ZA","seed_date":"2016-01-01","peak_date":"2016-05-20","origin_platform":"retail","platforms":"retail;instagram;press","mechanics":"visible-use;press-loop;dupe-economy;founder-origin;scarcity-drop;platform-jump","score":24,"band":"Niche","provisional":true,"coverage":0.65,"reach":30,"contagion":null,"breadth":30,"velocity":5,"longevity":null,"events":16,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2016-01-01","precision":"month","phase":"seed","platform":"retail","actor":"Dayne Levinrad / The Grind Coffee Company","actor_kind":"owner","country":"ZA","text":"The Grind launched Coffee in a Cone in Johannesburg.","url":"https://www.wtvr.com/2016/05/20/worlds-most-instagrammed-coffee-is-served-in-an-ice-cream-cone"},{"seq":2,"date":"2016-01-01","precision":"month","phase":"response","platform":"instagram","actor":"Dayne Levinrad","actor_kind":"owner","text":"Levinrad posted his first coffee-cone photo on Instagram in early January.","url":"https://www.horecatrends.com/en/instagram-trend-coffeeinacone/"},{"seq":3,"date":"2016-05-20","precision":"day","phase":"peak","platform":"press","actor":"CNN Wire","actor_kind":"press","text":"CNN covered the Instagram buzz during a May press burst; the maximum-attention date remained unverified.","url":"https://www.wtvr.com/2016/05/20/worlds-most-instagrammed-coffee-is-served-in-an-ice-cream-cone"},{"seq":4,"date":"2016-05-20","precision":"day","phase":"press","platform":"press","actor":"Eater","actor_kind":"press","text":"Eater covered the Instagram circulation and visitors arriving from around the world.","url":"https://www.eater.com/2016/5/20/11720818/coffee-in-a-cone-instagram"},{"seq":5,"date":"2016-05-25","precision":"day","phase":"commercial","platform":"retail","actor":"Customers at The Grind","actor_kind":"public","text":"Customers flocked to The Grind to try the chocolate-lined coffee cone, TimesLIVE reported.","url":"https://www.timeslive.co.za/news/south-africa/2016-05-25-coffee-in-a-cone-starts-media-buzz/"},{"seq":6,"date":"2016-06-08","precision":"day","phase":"jump","platform":"retail","actor":"DPM cafe","actor_kind":"brand","country":"AU","text":"DPM’s owners said social posts prompted their Woffee, made with store-bought cones and frozen Cadbury chocolate.","url":"https://www.perthnow.com.au/news/business/mandurah-cafe-brings-coffee-in-a-cone-craze-to-wa-ng-6f57d2acaae58b5f2cc6426806a34a28"},{"seq":7,"date":"2016-07-01","precision":"month","phase":"response","platform":"retail","actor":"CoffeeInACone","actor_kind":"owner","text":"CoffeeInACone moved production into a factory in Wadeville, according to its brand history.","url":"https://beachcombercoffee.com/blogs/news/coffee-in-a-cone"},{"seq":8,"date":"2016-09-29","precision":"day","phase":"backlash","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent criticized the cones for disintegrating and spilling coffee.","url":"https://www.independent.co.uk/life-style/food-and-drink/coffee-in-icecream-cones-the-new-trend-that-gives-you-four-minutes-before-you-re-covered-in-latte-a7337231.html"},{"seq":9,"date":"2017-01-20","precision":"day","phase":"commercial","platform":"retail","actor":"Slo-Jo Trading","actor_kind":"brand","text":"Slo-Jo Trading reported acquiring sole South African distribution rights for Coffee in a Cone.","url":"https://www.drinkstuff-sa.co.za/slo-jo-secures-sa-distribution-for-coffee-in-a-cone/"},{"seq":10,"date":"2017-03-10","precision":"day","phase":"commercial","platform":"retail","actor":"Davvero Gelato","actor_kind":"brand","country":"BR","text":"Davvero Gelato launched its own version of coffee in a cone in Brazil, Revista Espresso reported.","url":"https://revistaespresso.com.br/cafe-na-casquinha-de-sorvete-ja-experimentou/"},{"seq":11,"date":"2017-05-11","precision":"day","phase":"commercial","platform":"retail","actor":"Balzac’s Coffee Roasters","actor_kind":"brand","country":"CA","text":"Coffee in a Cone made its Canadian debut at Balzac’s Coffee Roasters in Toronto.","url":"https://www.comunicaffe.com/coffeeinacone-is-the-latest-treat-engineered-to-be-shared-on-social-media/"},{"seq":12,"date":"2017-05-11","precision":"day","phase":"response","platform":"press","actor":"Dayne Levinrad","actor_kind":"owner","text":"Levinrad claimed 50 million online impressions and reported employing 30 women to make the cones.","url":"https://www.comunicaffe.com/coffeeinacone-is-the-latest-treat-engineered-to-be-shared-on-social-media/"},{"seq":13,"date":"2017-06-02","precision":"day","phase":"commercial","platform":"retail","actor":"The Cone Masters","actor_kind":"brand","country":"NL","text":"The Cone Masters sold its own chocolate-lined coffee cones at an Amsterdam pop-up.","url":"https://www.horecatrends.com/en/the-cone-masters-coffee-a-cone-now-available-amsterdam/"},{"seq":14,"date":"2017-12-13","precision":"day","phase":"response","platform":"retail","actor":"Bluestone Lane","actor_kind":"brand","text":"Bluestone Lane announced coffee-cone sales at a New York pop-up and its West Village cafe.","url":"https://bluestonelane.com/bluestonelane-coffeeinacone/"},{"seq":15,"date":"2018-05-09","precision":"day","phase":"commercial","platform":"retail","actor":"Beachcomber Coffee","actor_kind":"brand","text":"Beachcomber announced it was carrying Coffee in a Cone in British Columbia.","url":"https://beachcombercoffee.com/blogs/news/coffee-in-a-cone"},{"seq":16,"date":"2018-05-09","precision":"day","phase":"afterlife","platform":"retail","actor":"CoffeeInACone","actor_kind":"owner","text":"CoffeeInACone claimed distribution in 16 countries and 13 US states.","url":"https://beachcombercoffee.com/blogs/news/coffee-in-a-cone"}]},{"id":"HIS-00098","slug":"coldplay-game-of-thrones-musical","url":"https://howitspread.com/id/HIS-00098","title":"Coldplay's Game of Thrones: The Musical","owner":"Coldplay / Red Nose Day USA","kind":"campaign","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2015-05-21","peak_date":"2015-05-22","origin_platform":"tv","platforms":"web;press;tv;facebook;youtube","mechanics":"platform-jump;press-loop;nostalgia-revival;mystery-lore;fandom-mobilisation","score":45,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":60,"velocity":65,"longevity":19,"events":16,"sources":24,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2015-05-18","precision":"day","phase":"precursor","platform":"web","actor":"Coldplaying","actor_kind":"creator","text":"Coldplaying reported fans had linked new song titles to the upcoming Red Nose Day sketch.","url":"https://coldplaying.com/newsarchive/coldplay-news/official-coldplay-to-perform-game-of-thrones-musical-may-21st/"},{"seq":2,"date":"2015-05-19","precision":"day","phase":"precursor","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered Peter Dinklage’s teaser for Coldplay’s musical before the full sketch aired.","url":"https://time.com/3889619/peter-dinklage-coldplay-game-thrones-musical/"},{"seq":3,"date":"2015-05-20","precision":"day","phase":"precursor","platform":"press","actor":"CBS News","actor_kind":"press","text":"CBS News previewed Dinklage and Coster-Waldau clips before the full sketch.","url":"https://www.cbsnews.com/news/peter-dinklage-joins-coldplay-for-game-of-thrones-the-musical/"},{"seq":4,"date":"2015-05-21","precision":"day","phase":"seed","platform":"tv","actor":"NBC","actor_kind":"press","country":"US","text":"NBC aired Coldplay’s musical parody with the Game of Thrones cast for Red Nose Day USA.","url":"https://www.nme.com/news/music/coldplay-106-1215983"},{"seq":5,"date":"2015-05-21","precision":"day","phase":"response","platform":"facebook","actor":"Coldplay","actor_kind":"owner","text":"Coldplay posted the full sketch on Facebook and asked viewers to donate.","url":"https://www.facebook.com/coldplay/videos/10155563398050253/"},{"seq":6,"date":"2015-05-22","precision":"day","phase":"response","platform":"youtube","actor":"Coldplay","actor_kind":"owner","text":"Coldplay’s website embedded the official YouTube sketch and invited viewers who enjoyed it to donate.","url":"https://www.youtube.com/watch?v=zs7xO5P3Az4"},{"seq":7,"date":"2015-05-22","precision":"day","phase":"peak","platform":"youtube","actor":"Full-sketch viewers","actor_kind":"public","text":"Kworb identified May 22 as the full video’s busiest day, reporting 2,730,667 views.","url":"https://kworb.net/youtube/video/zs7xO5P3Az4.html"},{"seq":8,"date":"2015-05-22","precision":"day","phase":"press","platform":"press","actor":"Broadcasting & Cable","actor_kind":"press","text":"Broadcasting & Cable reported 3.2 million viewers and over $21 million raised for the whole telethon.","url":"https://www.nexttv.com/news/primetime-ratings-fox-s-wayward-pines-rises-week-two-141120"},{"seq":9,"date":"2015-05-23","precision":"day","phase":"jump","platform":"web","actor":"nerdyviews","actor_kind":"creator","text":"nerdyviews embedded the sketch and invited Game of Thrones fans to watch it.","url":"https://www.nerdyviews.com/2015/05/coldplays-game-of-thrones-musical.html"},{"seq":10,"date":"2015-05-23","precision":"day","phase":"jump","platform":"youtube","actor":"Los Siete Reinos / Hermandad de los Subtituladores","actor_kind":"creator","text":"Los Siete Reinos published a Spanish subtitled version after requests to its fan translation 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concert.","url":"https://newsroom.tiktok.com/coldplay-live-on-tiktok?lang=fr"}]},{"id":"HIS-00099","slug":"colossal-dire-wolf-announcement","url":"https://howitspread.com/id/HIS-00099","title":"Colossal's Dire Wolf Announcement","owner":"Colossal Biosciences","kind":"campaign","sector":"tech","origin":"seeded","region":"US","seed_date":"2025-04-07","peak_date":"2025-04-08","origin_platform":"x","platforms":"x;press;threads;audio;reddit;web","mechanics":"controversy;platform-jump;press-loop;political-adoption;response-chain","score":69,"band":"Viral","provisional":false,"coverage":1,"reach":83,"contagion":35,"breadth":100,"velocity":100,"longevity":16,"events":19,"sources":31,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2025-04-07","precision":"day","phase":"seed","platform":"x","actor":"@TIME","actor_kind":"press","text":"TIME posted its cover on X at 12:56 UTC as the embargoed dire-wolf announcement broke a day 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request.","url":"https://x.com/elonmusk/status/1909313772080255415"},{"seq":8,"date":"2025-04-07","precision":"day","phase":"backlash","platform":"x","actor":"@JurassicWorld","actor_kind":"brand","text":"Jurassic World quote-posted TIME's cover with a nine-word joke at 23:22 UTC.","metric_value":189821,"metric_label":"189,821 likes as of 2026-10-13; live counter","url":"https://x.com/JurassicWorld/status/1909386233744330991"},{"seq":9,"date":"2025-04-07","precision":"day","phase":"jump","platform":"reddit","actor":"r/pleistocene users","actor_kind":"public","text":"An unaffiliated Reddit thread disputed the dire-wolf label and compared the animals with modified gray wolves.","url":"https://www.reddit.com/r/pleistocene/comments/1jtl6zm/colossal_bioscience_genetically_modifies_modern/"},{"seq":10,"date":"2025-04-08","precision":"day","phase":"response","platform":"web","actor":"George R. R. Martin","actor_kind":"celebrity","text":"Martin posted a pup photo and said an unnamed news outlet had broken the April 8 embargo early.","url":"https://georgerrmartin.com/notablog/2025/04/08/d-day-comes-early/"},{"seq":11,"date":"2025-04-08","precision":"day","phase":"press","platform":"press","actor":"NBC New York","actor_kind":"press","text":"NBC New York reported Jurassic World's reaction to the announcement.","url":"https://www.nbcnewyork.com/news/national-international/dire-wolves-de-extinction-jurassic-park-thoughts/6217061/"},{"seq":12,"date":"2025-04-08","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"The old article title peaked at 86,346 daily views during the April 7-13 launch-week press coverage.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Romulus,_Remus,_and_Khaleesi/daily/2025020600/2026101100"},{"seq":13,"date":"2025-04-08","precision":"day","phase":"press","platform":"web","actor":"George R. R. Martin","actor_kind":"creator","text":"Martin said Peter Jackson had privately urged him to contact Colossal’s Ben Lamm before the announcement.","url":"https://georgerrmartin.com/notablog/2025/04/08/d-day-comes-early/"},{"seq":14,"date":"2025-04-09","precision":"day","phase":"press","platform":"audio","actor":"ABC, The World Today","actor_kind":"press","text":"ABC described the announcement as viral and reported scientists questioning its validity.","url":"https://www.abc.net.au/listen/programs/worldtoday/have-dire-wolves-really-been-brought-back-from-extinction-/105156360"},{"seq":15,"date":"2025-04-11","precision":"day","phase":"press","platform":"press","actor":"International news outlets","actor_kind":"press","text":"By April 11, outlets in eight further publisher markets had covered the dire-wolf claim.","url":"https://www.afpbb.com/articles/-/3572551"},{"seq":16,"date":"2025-04-24","precision":"day","phase":"response","platform":"web","actor":"Colossal Biosciences","actor_kind":"owner","text":"Colossal posted Beth Shapiro's reply to Hank Green's YouTube critique of the dire-wolf claim.","url":"https://www.linkedin.com/posts/colossal_after-the-de-extinction-of-the-dire-wolf-activity-7321269658588700687-icy8"},{"seq":17,"date":"2025-05-23","precision":"day","phase":"response","platform":"press","actor":"Beth Shapiro","actor_kind":"owner","text":"Shapiro called the animals grey wolves with 20 edits while defending Colossal's dire-wolf label.","url":"https://www.livescience.com/animals/extinct-species/our-animals-are-gray-wolves-colossal-didnt-de-extinct-dire-wolves-chief-scientist-clarifies"},{"seq":18,"date":"2025-06-03","precision":"day","phase":"response","platform":"press","actor":"Ben Lamm / Sophie Turner","actor_kind":"owner","text":"At SXSW London, Lamm told Sophie Turner that Colossal would release recordings of the wolves howling.","url":"https://techcrunch.com/2025/06/03/colossal-labs-will-release-the-sounds-of-dire-wolves-howling-later-this-year-founder-says/"},{"seq":19,"date":"2025-10-08","precision":"day","phase":"afterlife","platform":"web","actor":"Colossal Biosciences","actor_kind":"owner","text":"Colossal marked Romulus and Remus's first birthday with a rock anthem and an update.","url":"https://colossal.com/colossal-biosciences-dire-wolves-first-birthday/"}]},{"id":"HIS-00100","slug":"columbia-expedition-impossible","url":"https://howitspread.com/id/HIS-00100","title":"Columbia Sportswear: Expedition Impossible","owner":"Columbia 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the launch and disclosed the prize assets were valued at $100,000.","url":"https://www.marketingdive.com/news/columbia-challenges-flat-earthers-as-part-of-bolder-marketing-revamp/806761/"},{"seq":3,"date":"2025-12-03","precision":"day","phase":"backlash","platform":"web","actor":"Hevach / Metabunk","actor_kind":"creator","text":"Hevach criticised the prize bundle as providing free garbage removal for Columbia.","url":"https://www.metabunk.org/threads/debunking-humor.132/page-96"},{"seq":4,"date":"2025-12-08","precision":"day","phase":"peak","platform":"audio","actor":"The Woody Show","actor_kind":"press","text":"The Woody Show replayed the launch ad during its discussion of Columbia’s challenge.","url":"https://www.iheart.com/podcast/684-the-woody-show-26318098/episode/full-show-pod-the-woody-show-311443042/"},{"seq":5,"date":"2025-12-12","precision":"day","phase":"jump","platform":"reddit","actor":"Glebanon / r/globeskepticism","actor_kind":"creator","text":"Glebanon cross-posted the challenge from r/conspiracy to r/globeskepticism, where commenters disputed it.","url":"https://www.reddit.com/r/globeskepticism/comments/1pl1vg9/columbia_sportswear_offers_flat_earthers_the_keys/"},{"seq":6,"date":"2026-01-01","precision":"day","phase":"afterlife","platform":"audio","actor":"The Scathing Atheist","actor_kind":"press","text":"The Scathing Atheist included the challenge in its Uninsured Edition episode and linked the official film.","url":"https://podcasts.apple.com/jp/podcast/uninsured-edition/id594676720?i=1000743413561&l=en-US"},{"seq":7,"date":"2026-01-02","precision":"day","phase":"press","platform":"press","actor":"Contagious","actor_kind":"press","text":"Contagious described the newspaper ad and Columbia’s planned posts in Reddit and YouTube comments.","url":"https://www.contagious.com/en/article/news-and-views/expedition-impossible-c1057dab8b5545bf85668faa477fe71b"},{"seq":8,"date":"2026-02-03","precision":"day","phase":"response","platform":"tv","actor":"Tim Boyle","actor_kind":"owner","text":"Boyle said the campaign ran on Thursday Night Football, social channels, wholesale accounts and US stores.","url":"https://allmind.ai/earnings/event/2862245"},{"seq":9,"date":"2026-04-30","precision":"day","phase":"response","platform":"web","actor":"Tim Boyle","actor_kind":"owner","text":"Boyle told the earnings call that Expedition Impossible had generated over ten million organic social views.","url":"https://www.aol.com/articles/columbia-colm-q1-2026-earnings-160857000.html"},{"seq":10,"date":"2026-05-15","precision":"day","phase":"afterlife","platform":"press","actor":"The One Club for Creativity","actor_kind":"brand","text":"The One Show awarded Expedition Impossible Best of Discipline in Integrated/Omnichannel and Social Media.","url":"https://www.oneclub.org/press/-os2026-may15-winners"},{"seq":11,"date":"2026-06-25","precision":"day","phase":"afterlife","platform":"press","actor":"Cannes Lions","actor_kind":"brand","text":"Cannes Lions awarded the campaign the Brand Experience & Activation Grand Prix.","url":"https://www.canneslions.com/news/the-cannes-lions-international-festival-of-creativity-announces-winners-on-its-penultimate-day"},{"seq":12,"date":"2026-07-30","precision":"day","phase":"response","platform":"web","actor":"Tim Boyle","actor_kind":"owner","text":"Boyle reported thousands of creative submissions and said results would be revealed on August 4.","url":"https://www.aol.ca/articles/columbia-sportswear-colm-q2-2026-001552000.html"},{"seq":13,"date":"2026-08-01","precision":"month","phase":"response","platform":"youtube","actor":"Columbia Sportswear / Tim Boyle","actor_kind":"owner","text":"Columbia closed the challenge without a winner and released a finale film.","url":"https://www.youtube.com/watch?v=4yz3ckYWkdk"},{"seq":14,"date":"2026-08-13","precision":"day","phase":"afterlife","platform":"audio","actor":"Ad Age Insider","actor_kind":"press","text":"Ad Age Insider covered the campaign’s closure and consolation gift cards in its weekly news podcast.","url":"https://podcasts.apple.com/us/podcast/weekly-report-dollar-tree-shifts-to-emotional-branding/id1288654389?i=1000783098738"}]},{"id":"HIS-00101","slug":"coors-light-s-out","url":"https://howitspread.com/id/HIS-00101","title":"Coors Light's Out","owner":"Coors Light (Molson Coors)","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2023-08-29","peak_date":"2023-09-12","origin_platform":"x","platforms":"x;press;web;tiktok","mechanics":"newsjacking;scarcity-drop;platform-jump;press-loop;sell-out-loop","score":19,"band":"Niche","provisional":true,"coverage":0.7,"reach":0,"contagion":35,"breadth":30,"velocity":null,"longevity":null,"events":15,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2023-08-26","precision":"day","phase":"precursor","platform":"x","actor":"SNY","actor_kind":"press","text":"SNY posted footage of Ohtani’s foul ball knocking out a bulb in a Coors Light scoreboard ad.","url":"https://x.com/SNYtv/status/1695575869027139991"},{"seq":2,"date":"2023-08-29","precision":"day","phase":"seed","platform":"x","actor":"Coors Light","actor_kind":"owner","text":"Coors Light posted a can mockup with the black square from its damaged ad and asked fans for their thoughts.","url":"https://x.com/CoorsLight/status/1696333836877963413"},{"seq":3,"date":"2023-08-29","precision":"day","phase":"jump","platform":"x","actor":"@ohtani17san","actor_kind":"creator","text":"An Ohtani fan replied to the can mockup with “Cheers” and the foul-ball clip.","url":"https://x.com/ohtani17san/status/1696483448704397721"},{"seq":4,"date":"2023-08-29","precision":"day","phase":"press","platform":"press","actor":"THE DIGEST","actor_kind":"press","text":"THE DIGEST covered the mockup and quoted fans asking to buy it and asking when it would go on sale.","url":"https://thedigestweb.com/baseball/detail/id=71786"},{"seq":5,"date":"2023-09-05","precision":"day","phase":"response","platform":"x","actor":"Coors Light","actor_kind":"owner","text":"Coors Light’s black-square advertising at Angel Stadium appeared in a fan’s photograph.","url":"https://x.com/shoheisaveus/status/1698879352858144850"},{"seq":6,"date":"2023-09-05","precision":"day","phase":"commercial","platform":"web","actor":"Coors Light","actor_kind":"owner","text":"Coors Light offered limited-edition replica cans online after fans asked for the design to be made.","url":"https://x.com/CoorsLight/status/1699089382467141860"},{"seq":7,"date":"2023-09-06","precision":"day","phase":"commercial","platform":"web","actor":"Coors Light","actor_kind":"owner","text":"The replica cans sold out by the day after the online offer, according to contemporary trade reporting.","url":"https://www.packaging-gateway.com/news/signal-social-media-home-run-for-coors-light-with-hits-the-spot-can/"},{"seq":8,"date":"2023-09-10","precision":"day","phase":"press","platform":"press","actor":"Creative Bloq","actor_kind":"press","text":"Creative Bloq described the online joke becoming a sold-out collectible and returning to social media.","url":"https://www.creativebloq.com/news/coors-light-comemorative-can-ohtani"},{"seq":9,"date":"2023-09-12","precision":"day","phase":"peak","platform":"press","actor":"Packaging Gateway","actor_kind":"press","text":"Packaging Gateway reported over 1.3M mockup views and over 900,000 launch-post views.","url":"https://www.packaging-gateway.com/news/signal-social-media-home-run-for-coors-light-with-hits-the-spot-can/"},{"seq":10,"date":"2023-09-15","precision":"day","phase":"jump","platform":"tiktok","actor":"Boardroom","actor_kind":"press","text":"Boardroom embedded its TikTok explanation of how the foul ball became a can 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awards.","url":"https://www.thedrum.com/news/how-coors-light-turned-broken-digital-ad-viral-sports-marketing-moment"},{"seq":14,"date":"2024-10-21","precision":"day","phase":"afterlife","platform":"web","actor":"London International Awards","actor_kind":"brand","text":"LIA listed the campaign as its Grand LIA winner in both Ambient & Activation and Non-Traditional.","url":"https://www.liaawards.com/press/2024/press_article.cfm?press_id=1719&selectNav=3"},{"seq":15,"date":"2025-09-09","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek cited the broken-ad response in its Sports Marketing MVP profile of Coors Light marketer Marcelo Pascoa.","url":"https://www.adweek.com/brand-marketing/adweek-2025-sports-marketing-mvps-changing-every-game/"}]},{"id":"HIS-00102","slug":"corn-kid","url":"https://howitspread.com/id/HIS-00102","title":"Corn Kid","owner":"Tariq / Recess 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commenters repeated his corn catchphrases.","url":"https://www.reddit.com/r/MadeMeSmile/comments/wgfijq/its_corn/"},{"seq":3,"date":"2022-08-04","precision":"day","phase":"jump","platform":"x","actor":"@sixinchbeys","actor_kind":"creator","text":"An unaffiliated account reposted the corn interview on X at 22:01 UTC.","url":"https://x.com/sixinchbeys/status/1555312974792986624"},{"seq":4,"date":"2022-08-19","precision":"day","phase":"jump","platform":"tiktok","actor":"The Gregory Brothers / @schmoyoho","actor_kind":"creator","text":"The Gregory Brothers remixed Tariq’s interview into the It’s Corn TikTok sound.","url":"https://www.home.shooglebox.com/spotting-and-understanding-a-tiktok-trend"},{"seq":5,"date":"2022-08-26","precision":"month","phase":"response","platform":"tiktok","actor":"Recess Therapy","actor_kind":"owner","text":"Recess Therapy released a follow-up interview in which Tariq demonstrated a corn dance.","url":"https://theblast.com/305093/its-corntastic-tiktok-cant-get-enough-of-the-corn-kid/"},{"seq":6,"date":"2022-08-26","precision":"month","phase":"commercial","platform":"web","actor":"Tariq / Cameo","actor_kind":"owner","text":"Tariq joined Cameo to offer personalized video messages.","url":"https://theblast.com/305093/its-corntastic-tiktok-cant-get-enough-of-the-corn-kid/"},{"seq":7,"date":"2022-08-26","precision":"month","phase":"jump","platform":"instagram","actor":"Blake Shelton","actor_kind":"celebrity","text":"Blake Shelton spliced Tariq’s interview with his song Corn and shared it on Instagram.","url":"https://www.usanetwork.com/usa-insider/blake-shelton-corn-kid-meme"},{"seq":8,"date":"2022-08-27","precision":"day","phase":"commercial","platform":"x","actor":"Chipotle","actor_kind":"brand","text":"Chipotle posted a planned collaboration showing Tariq ordering a bowl of corn salsa.","url":"https://x.com/ChipotleTweets/status/1563593585424904193"},{"seq":9,"date":"2022-08-28","precision":"week","phase":"peak","platform":"tiktok","actor":"Videos using It’s Corn","actor_kind":"public","text":"Tubular’s sound-view chart placed the TikTok peak in late August, ten days after the remix appeared.","url":"https://lp.tubularlabs.com/hubfs/TUB-Guides%20Resources/Navigating_Social_Video_in_2023___Tubular.pdf"},{"seq":10,"date":"2022-08-31","precision":"day","phase":"press","platform":"press","actor":"Eater","actor_kind":"press","text":"Eater covered the corn dessert trend and reported 320,000 videos using the remix.","url":"https://www.eater.com/23331302/trompe-loeil-fake-corn-desserts-trend"},{"seq":11,"date":"2022-09-03","precision":"day","phase":"response","platform":"retail","actor":"South Dakota / Tariq","actor_kind":"brand","text":"South Dakota named Tariq its Corn-bassador during his visit to the Corn Palace in Mitchell.","url":"https://www.nbcnews.com/pop-culture/viral/viral-corn-kid-now-corn-bassador-south-dakota-rcna46936"},{"seq":12,"date":"2022-09-13","precision":"day","phase":"jump","platform":"tv","actor":"The Drew Barrymore Show","actor_kind":"press","text":"Tariq joined Drew Barrymore and Ross Mathews for a corn-product taste test in a seven-minute segment.","url":"https://www.thedrewbarrymoreshow.com/videos/corn-kid-and-drew-barrymore-corn-taste-test-with-products-youve-never-heard-of-drews-news"},{"seq":13,"date":"2022-11-16","precision":"day","phase":"commercial","platform":"press","actor":"Tariq / Green Giant","actor_kind":"brand","text":"Tariq partnered with Green Giant on Thanksgiving donations and a limited-edition talking apron.","url":"https://www.prnewswire.com/news-releases/green-giant-announces-thanksgiving-partnership-with-tariq-the-corn-kid-301679785.html"},{"seq":14,"date":"2022-11-21","precision":"day","phase":"response","platform":"retail","actor":"Tariq / City 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Crave reposted Boyle’s makeover and new-era caption on X.","url":"https://x.com/PopCrave/status/2059751778183172409"},{"seq":3,"date":"2026-05-28","precision":"day","phase":"precursor","platform":"web","actor":"BuzzJack users","actor_kind":"public","text":"BuzzJack users discussed the makeover and speculated that it was a Cornetto campaign.","url":"https://www.buzzjack.com/forums/topic/287323-susan-boyle-just-one/"},{"seq":4,"date":"2026-05-28","precision":"day","phase":"precursor","platform":"instagram","actor":"Susan Boyle","actor_kind":"owner","text":"Boyle posted a studio photo with Just One on her tracksuit and teased the single.","url":"https://www.instagram.com/p/DY4r6vxoGgr/"},{"seq":5,"date":"2026-05-29","precision":"day","phase":"precursor","platform":"x","actor":"SuperTV / Vogue","actor_kind":"creator","text":"SuperTV guessed the Cornetto tie-in on X, and Vogue linked the 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than 17,000 organic mentions.","url":"https://www.linkedin.com/posts/the-magnum-ice-cream-company_nostalgiamaxxing-cornetto-justonecornetto-activity-7468912072261591040-oeJt"},{"seq":12,"date":"2026-06-06","precision":"day","phase":"response","platform":"web","actor":"The Magnum Ice Cream Company","actor_kind":"owner","text":"The brand shared footage of Boyle riding a Cornetto Max-branded gondola.","url":"https://www.linkedin.com/posts/the-magnum-ice-cream-company_nostalgiamaxxing-cornetto-justonecornetto-activity-7468912072261591040-oeJt"},{"seq":13,"date":"2026-06-09","precision":"day","phase":"jump","platform":"youtube","actor":"Campfire","actor_kind":"brand","text":"Campfire promoted a Feed the Feed episode analysing Boyle’s Cornetto campaign.","url":"https://www.youtube.com/watch?v=1FZBW60G1Jw"},{"seq":14,"date":"2026-06-19","precision":"day","phase":"response","platform":"audio","actor":"Susan Boyle / Massive Music","actor_kind":"owner","text":"The single reached Apple Music and Spotify with a Massive Music copyright credit.","url":"https://music.apple.com/us/album/just-one-cornetto-remaxed-single/6778746718"},{"seq":15,"date":"2026-10-05","precision":"day","phase":"afterlife","platform":"chat","actor":"The Drum / wedding guests","actor_kind":"press","text":"The Drum reported group-chat sharing and use of the remix at a wedding in the south of France.","url":"https://www.thedrum.com/news/how-cornetto-and-susan-boyle-turned-an-operatic-jingle-into-the-hit-of-the-summer"},{"seq":16,"date":"2026-10-05","precision":"day","phase":"response","platform":"web","actor":"Cornetto teams in Portugal and Greece","actor_kind":"owner","text":"The Drum reported that Cornetto teams in Portugal and Greece had asked to use the track.","url":"https://www.thedrum.com/news/how-cornetto-and-susan-boyle-turned-an-operatic-jingle-into-the-hit-of-the-summer"}]},{"id":"HIS-00104","slug":"countdown-app","url":"https://howitspread.com/id/HIS-00104","title":"Countdown App","owner":"STX 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6.","url":"https://kitchener.citynews.ca/2019/10/08/the-top-iphone-and-ipad-apps-on-app-store-81/"},{"seq":6,"date":"2019-10-12","precision":"day","phase":"jump","platform":"youtube","actor":"ZaCrazy","actor_kind":"creator","text":"ZaCrazy published a video testing what happened when a countdown reached zero.","url":"https://www.youtube.com/watch?v=Z4Ol43hYO7M"},{"seq":7,"date":"2019-10-15","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Variety documented users posting their supposed death times on TikTok.","url":"https://variety.com/2019/digital/news/countdown-app-removed-apple-store-android-1203371623/"},{"seq":8,"date":"2019-10-15","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety reported Apple's removal of the chart-topping app and STX's acquisition and Android release.","url":"https://variety.com/2019/digital/news/countdown-app-removed-apple-store-android-1203371623/"},{"seq":9,"date":"2019-10-16","precision":"day","phase":"response","platform":"app-store","actor":"Ryan Boyling","actor_kind":"owner","text":"Version 1.3 added countdown selfies and encouraged users to post them with app and film hashtags.","url":"https://apps.apple.com/pk/app/countdown-app/id1481006495"},{"seq":10,"date":"2019-10-20","precision":"day","phase":"jump","platform":"web","actor":"WhySoDevious","actor_kind":"creator","text":"WhySoDevious posted a ten-second death timer in a ResetEra thread about the app’s removal.","url":"https://www.resetera.com/threads/apple-removes-countdown-horror-app-stx-films-puts-it-on-android.148184/#post-25628067"},{"seq":11,"date":"2019-10-23","precision":"day","phase":"press","platform":"press","actor":"Dread Central","actor_kind":"press","text":"Dread Central reported that the app had returned to the App 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Studios","actor_kind":"owner","text":"Ticket presales began; AMC later reported 200,000 first-day tickets, a record for its R-rated releases.","url":"https://deadline.com/2025/04/deadpool-and-wolverine-movie-profits-1236379215/"},{"seq":3,"date":"2024-05-30","precision":"day","phase":"precursor","platform":"retail","actor":"Ryan Reynolds / AMC Theatres","actor_kind":"owner","text":"Reynolds unveiled a Wolverine-head popcorn bucket in a video modeled on the viral Dune 2 bucket.","url":"https://variety.com/2024/film/news/deadpool-popcorn-bucket-wolverine-1236020112/"},{"seq":4,"date":"2024-07-19","precision":"day","phase":"precursor","platform":"youtube","actor":"Ryan Reynolds / Hugh Jackman / Stray Kids","actor_kind":"celebrity","text":"Reynolds and Jackman appeared in Stray Kids' Chk Chk Boom music video ahead of the film's release.","url":"https://www.rollingstone.com/music/music-news/ryan-reynolds-hugh-jackman-stray-kids-chk-chk-boom-video-1235063806/"},{"seq":5,"date":"2024-07-22","precision":"day","phase":"precursor","platform":"press","actor":"Maximum Effort","actor_kind":"owner","text":"Maximum Effort described planned tie-in ads with Heinz, Heineken and Jack in the Box.","url":"https://www.marketingdive.com/news/deadpool-wolverine-brand-partnership-ad-campaigns-heinz-heineken/721868/"},{"seq":6,"date":"2024-07-24","precision":"day","phase":"seed","platform":"box-office","actor":"Marvel Studios","actor_kind":"owner","country":"JP","text":"The film opened in Japanese cinemas.","url":"https://marvel.disney.co.jp/movie/deadpool-and-wolverine"},{"seq":7,"date":"2024-07-24","precision":"day","phase":"jump","platform":"web","actor":"Alpine F1 Team","actor_kind":"brand","text":"Alpine unveiled a one-off Deadpool & Wolverine livery for the Belgian Grand Prix, Formula 1 reported.","url":"https://www.formula1.com/en/latest/article/alpine-unveil-special-deadpool-and-wolverine-livery-ahead-of-belgian-grand.1Z7U2SK7NqnYuGzmGt4mX5"},{"seq":8,"date":"2024-07-25","precision":"day","phase":"commercial","platform":"box-office","actor":"Walt Disney Studios","actor_kind":"owner","country":"US","text":"US and Canadian previews grossed $38.5 million, a record for an R-rated release.","url":"https://www.the-numbers.com/movie/Deadpool-and-Wolverine-(2024)"},{"seq":9,"date":"2024-07-25","precision":"day","phase":"response","platform":"box-office","actor":"Marvel Studios / San Diego Comic-Con","actor_kind":"owner","text":"Marvel surprised Hall H with a film screening, then staged a drone and fireworks show over Petco Park.","url":"https://variety.com/2024/film/news/deadpool-wolverine-ryan-reynolds-hugh-jackman-surprise-comic-con-1236085835/"},{"seq":10,"date":"2024-07-28","precision":"day","phase":"commercial","platform":"box-office","actor":"Cinema 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coverage.","url":"https://pageviews.wmcloud.org/?project=en.wikipedia.org&platform=all-access&agent=user&redirects=1&start=2024-07-01&end=2024-08-31&pages=Deadpool_%26_Wolverine"},{"seq":13,"date":"2024-07-31","precision":"day","phase":"response","platform":"youtube","actor":"NSYNC","actor_kind":"brand","text":"NSYNC retitled its Bye Bye Bye music video to reference the film.","url":"https://nerdist.com/article/nsync-bye-bye-bye-youtube-video-renamed-for-deadpool-and-wolverine/"},{"seq":14,"date":"2024-08-08","precision":"day","phase":"response","platform":"press","actor":"Shawn Levy","actor_kind":"owner","text":"Levy said he would try to release the full filmed Dancepool routine.","url":"https://www.wired.it/article/deadpool-and-wolverine-versione-integrale-coreografia-bye-bye-bye-nsync/"},{"seq":15,"date":"2024-08-13","precision":"day","phase":"commercial","platform":"box-office","actor":"Cinema audiences","actor_kind":"public","text":"The worldwide box office passed $1 billion, Disney reported.","url":"https://press.disney.co.uk/news/marvel-studios-deadpool-%26-wolverine-surpasses-%241billion-at-the-global-box-office"},{"seq":16,"date":"2024-08-15","precision":"day","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"Bye Bye Bye reached No. 12 on the UK Official Singles Chart in its revival.","url":"https://www.officialcharts.com/songs/n-sync-bye-bye-bye/"},{"seq":17,"date":"2024-09-23","precision":"day","phase":"afterlife","platform":"web","actor":"Epic Games","actor_kind":"brand","text":"Fortnite added the Bye Bye Bye dance to its Item Shop.","url":"https://comicbook.com/gaming/news/fortnite-nsync-bye-bye-bye-dance-deadpool-wolverine/"},{"seq":18,"date":"2024-12-02","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube Canada","actor_kind":"brand","text":"YouTube listed Bye Bye Bye among Canada’s top Shorts songs and linked its revival to the film’s dance.","url":"https://blog.google/intl/en-ca/company-news/outreach-initiatives/a-year-on-youtube-canada-2024-trends-creators-and-tunes/"}]},{"id":"HIS-00114","slug":"deep-nostalgia","url":"https://howitspread.com/id/HIS-00114","title":"Deep Nostalgia","owner":"MyHeritage","kind":"app","sector":"tech","origin":"mixed","region":"IL","seed_date":"2021-02-25","peak_date":"2021-03-02","origin_platform":"web","platforms":"web;press;x;app-store;tiktok","mechanics":"shareable-output;remixable-template;controversy;platform-jump;press-loop","score":38,"band":"Niche","provisional":false,"coverage":1,"reach":6,"contagion":45,"breadth":80,"velocity":54,"longevity":19,"events":16,"sources":28,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2021-02-11","precision":"day","phase":"precursor","platform":"web","actor":"MyHeritage / Peach / D-ID","actor_kind":"owner","text":"MyHeritage released a Lincoln ad made with Peach and D-ID before launching the photo animator.","url":"https://blog.myheritage.com/2021/02/abraham-lincoln-as-youve-never-seen-him-before/"},{"seq":2,"date":"2021-02-25","precision":"day","phase":"seed","platform":"web","actor":"MyHeritage","actor_kind":"owner","text":"MyHeritage released Deep Nostalgia on its website and mobile app for users to animate family photos.","url":"https://www.myheritage.com/deep-nostalgia"},{"seq":3,"date":"2021-02-26","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported a stream of social shares after the conference unveiling.","url":"https://techcrunch.com/2021/02/26/myheritage-now-lets-you-animate-old-family-photos-using-deepfakery/"},{"seq":4,"date":"2021-02-26","precision":"day","phase":"backlash","platform":"press","actor":"Thomas Macaulay / The Next Web","actor_kind":"press","text":"Thomas Macaulay questioned resurrecting deceased relatives digitally without their 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peaked at 860,907 daily views during the app-chart breakout and stock selloff.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/DeepSeek/daily/2025010100/2025020500"},{"seq":12,"date":"2025-01-28","precision":"day","phase":"commercial","platform":"app-store","actor":"US Android users","actor_kind":"public","text":"DeepSeek led US Google Play; Sensor Tower estimated over 23 million global downloads in its first 19 days.","url":"https://sensortower.com/blog/mmm-deepseek-outpaces-ai-competitors-in-dau-growth"},{"seq":13,"date":"2025-01-28","precision":"week","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"brand","text":"Sensor Tower estimated DeepSeek's average mobile DAU rose 700%+ in January 22–28 versus January 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Twitter.","url":"https://abcnews.go.com/Politics/15-year-iowa-farm-boy-pranking-presidential-race/story?id=33229592"},{"seq":9,"date":"2015-08-20","precision":"day","phase":"jump","platform":"youtube","actor":"The Young Turks","actor_kind":"press","text":"The Young Turks discussed the Deez Nuts candidacy in a YouTube video and its daily show.","url":"https://www.youtube.com/watch?v=L8jQRLRJJjY"},{"seq":10,"date":"2015-08-20","precision":"week","phase":"peak","platform":"web","actor":"Google Trends","actor_kind":"brand","text":"Google reported that Deez Nuts exceeded Clinton in search interest during the week's Twitter breakout.","url":"https://blog.google/products-and-platforms/products/search/through-google-lens-search-trends_21/"},{"seq":11,"date":"2015-08-21","precision":"month","phase":"commercial","platform":"retail","actor":"RAYGUN","actor_kind":"brand","text":"RAYGUN made Deez Nuts shirts and posters and offered Olson a share of shirt 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week.","url":"https://www.aria.com.au/charts/singles-chart/2020-10-19"},{"seq":17,"date":"2021-01-07","precision":"day","phase":"afterlife","platform":"audio","actor":"MRC Data / Billboard","actor_kind":"public","text":"MRC Data reported that Dreams reached a 2020 Hot 100 peak of No. 12.","url":"https://www.recordoftheday.com/news-and-press/2020-us-year-end-report-highlights"},{"seq":18,"date":"2021-03-19","precision":"day","phase":"afterlife","platform":"web","actor":"Nathan Apodaca","actor_kind":"owner","text":"Apodaca’s representative said an NFT of the clip would omit Dreams after rights were not secured.","url":"https://www.tmz.com/2021/03/19/stevie-nicks-blocked-dreams-doggface-viral-skateboarder-nft/"}]},{"id":"HIS-00121","slug":"doja-cat-mexican-pizza-jingle","url":"https://howitspread.com/id/HIS-00121","title":"Doja Cat's Mexican Pizza Jingle","owner":"Taco 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TikTok.","url":"https://www.tiktok.com/@dojacat/video/7072988698941328682"},{"seq":3,"date":"2022-03-09","precision":"day","phase":"peak","platform":"tiktok","actor":"Victor Kunda","actor_kind":"creator","text":"Victor Kunda posted a rehearsal parody titled Mexican Pizza: The Musical by Doja Cat.","url":"https://www.tiktok.com/@victor.kunda/video/7073171598387236101"},{"seq":4,"date":"2022-03-09","precision":"day","phase":"press","platform":"press","actor":"Bustle","actor_kind":"press","text":"Bustle reported more than 2 million likes in the jingle's first 12 hours.","url":"https://www.bustle.com/entertainment/doja-cat-song-taco-bell-mexican-pizza-tiktok"},{"seq":5,"date":"2022-03-09","precision":"day","phase":"jump","platform":"reddit","actor":"r/popheads users","actor_kind":"public","text":"Reddit users discussed Doja Cat’s contractual jingle and joked about her delivery.","url":"https://www.reddit.com/r/popheads/comments/tadkzx/teatime_trending_topics_march_09_2022/"},{"seq":6,"date":"2022-03-29","precision":"day","phase":"press","platform":"press","actor":"Digiday","actor_kind":"press","text":"Digiday reported that the jingle had reached 31.6 million TikTok views.","url":"https://digiday.com/marketing/marketing-briefing-jingles-just-work-why-marketers-are-tapping-celebs-like-doja-cat-pusha-t-and-charlie-day-for-songs/"},{"seq":7,"date":"2022-04-17","precision":"day","phase":"response","platform":"retail","actor":"Doja Cat","actor_kind":"celebrity","text":"Doja Cat announced Mexican Pizza's return onstage at Coachella.","url":"https://www.tacobell.com/newsroom/mexican-pizza-makes-historic-return-to-taco-bell"},{"seq":8,"date":"2022-04-18","precision":"day","phase":"jump","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"Los Angeles Times reported that TikTok users had remixed the jingle more than a thousand times.","url":"https://www.latimes.com/entertainment-arts/music/story/2022-04-18/doja-cat-taco-bell-mexican-pizza-tiktok-coachella"},{"seq":9,"date":"2022-04-18","precision":"day","phase":"response","platform":"web","actor":"Taco Bell","actor_kind":"owner","text":"Taco Bell announced that Mexican Pizza would return on May 19.","url":"https://www.tacobell.com/newsroom/mexican-pizza-makes-historic-return-to-taco-bell"},{"seq":10,"date":"2022-05-10","precision":"day","phase":"response","platform":"press","actor":"Playbill","actor_kind":"press","text":"Playbill previewed Taco Bell's musical with Dolly Parton, Doja Cat and Victor Kunda.","url":"https://playbill.com/article/taco-bell-announces-dolly-parton-to-star-in-barlow-and-bear-penned-tiktok-musical-to-welcome-back-mexican-pizza"},{"seq":11,"date":"2022-05-19","precision":"day","phase":"commercial","platform":"retail","actor":"Taco Bell","actor_kind":"owner","text":"Mexican Pizza returned to Taco Bell’s menu.","url":"https://www.katywellhousen.com/mexican-pizza-the-musical"},{"seq":12,"date":"2022-05-26","precision":"day","phase":"response","platform":"tiktok","actor":"Taco Bell","actor_kind":"owner","text":"Taco Bell’s scheduled Mexican Pizza musical premiere did not take place.","url":"https://www.katywellhousen.com/mexican-pizza-the-musical"},{"seq":13,"date":"2022-05-31","precision":"day","phase":"commercial","platform":"retail","actor":"Taco Bell","actor_kind":"owner","text":"Taco Bell reported nationwide sell-outs less than two weeks after Mexican Pizza returned.","url":"https://www.cnn.com/2022/05/31/business-food/taco-bell-mexican-pizza-shortage/index.html"},{"seq":14,"date":"2022-09-15","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Taco Bell","actor_kind":"owner","text":"Mexican Pizza: The Musical premiered with Doja Cat, Dolly Parton and Victor Kunda.","url":"https://musebyclios.com/music/taco-bells-tiktok-musical-with-dolly-parton-and-doja-cat-is-finally-happening/"},{"seq":15,"date":"2022-09-15","precision":"day","phase":"response","platform":"retail","actor":"Taco Bell","actor_kind":"owner","text":"Mexican Pizza returned as a permanent menu item.","url":"https://www.tacobell.com/faqs/products/mexican-pizza"},{"seq":16,"date":"2022-09-16","precision":"day","phase":"afterlife","platform":"audio","actor":"Taco Bell / Barlow & Bear","actor_kind":"owner","text":"The three-song Mexican Pizza musical cast recording was released on Apple Music.","url":"https://music.apple.com/us/album/mexican-pizza-the-musical-original-cast-recording-single/1643528261"},{"seq":17,"date":"2022-09-16","precision":"day","phase":"afterlife","platform":"youtube","actor":"Preston Max Allen / Edward Precht","actor_kind":"creator","text":"Allen and Precht released Baja Ballad from a Mountain Dew musical parody after the Mexican Pizza musical.","url":"https://www.broadwayworld.com/off-off-broadway/article/WATCH-Preston-Max-Allen-Edward-Precht-Premiere-Music-Video-From-BLAST-A-FLAVOR-PACKED-MOUNTAIN-DEWSICAL-20220916"},{"seq":18,"date":"2023-04-25","precision":"day","phase":"afterlife","platform":"press","actor":"The Webby Awards","actor_kind":"brand","text":"The partnership won the Webby Award for Influencer or Creator Endorsement.","url":"https://www.webbyawards.com/press/press-releases/27th-annual-webby-award-winners-announced/"}]},{"id":"HIS-00122","slug":"dominos-paving-for-pizza","url":"https://howitspread.com/id/HIS-00122","title":"Domino's Paving for 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Philadelphia.","url":"https://x.com/FINK_BOMB/status/1006292975188697096"},{"seq":3,"date":"2018-06-11","precision":"day","phase":"press","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post covered the road repairs and criticism of corporate branding on public infrastructure.","url":"https://www.washingtonpost.com/news/tripping/wp/2018/06/11/dominos-is-paving-potholes-for-some-tasty-pr/"},{"seq":4,"date":"2018-06-13","precision":"day","phase":"jump","platform":"reddit","actor":"Reddit users / CP+B","actor_kind":"public","text":"By June 13, CP+B reported a top Reddit ranking as users debated a photo of a branded pothole repair.","url":"https://www.reddit.com/r/pics/comments/8qiyuh/when_dominos_paves_the_potholes_because_the_city/"},{"seq":5,"date":"2018-06-13","precision":"day","phase":"response","platform":"x","actor":"Domino's Pizza (@dominos)","actor_kind":"owner","text":"Domino’s posted a video and invited Twitter users to nominate their towns.","url":"https://x.com/dominos/status/1006918616015491074"},{"seq":6,"date":"2018-06-15","precision":"day","phase":"backlash","platform":"x","actor":"Portland Anarchist Road Care","actor_kind":"brand","text":"Portland Anarchist Road Care called the campaign a marketing ploy.","url":"https://www.wweek.com/news/2018/06/15/dominos-pizza-ripped-off-portland-anarchists-scheme-to-fill-potholes-the-anarchists-arent-impressed/"},{"seq":7,"date":"2018-06-17","precision":"week","phase":"peak","platform":"press","actor":"Launch-week audiences","actor_kind":"public","text":"Launch-week attention surged; CP+B reported 700 media stories and 100,000 Twitter mentions by June 13."},{"seq":8,"date":"2018-07-15","precision":"day","phase":"response","platform":"web","actor":"Haines City Public Works","actor_kind":"brand","text":"Haines City’s Public Works Department asked residents to nominate their city for a paving 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repairs were filmed for TV ads without a cash grant.","url":"https://www.eater.com/2018/9/7/17831586/dominos-potholes-paving-for-pizza-towns"},{"seq":12,"date":"2018-09-07","precision":"day","phase":"press","platform":"web","actor":"Cavalier Johnson","actor_kind":"public","country":"US","text":"By September 7, Milwaukee alderman Cavalier Johnson said he had nominated his city by emailing Domino’s.","url":"https://www.eater.com/2018/9/7/17831586/dominos-potholes-paving-for-pizza-towns"},{"seq":13,"date":"2019-01-01","precision":"day","phase":"press","platform":"press","actor":"American Marketing Association","actor_kind":"press","text":"AMA reported Domino’s claim of 170,000 nominations through November and photos of road-crew Halloween costumes.","url":"https://www.ama.org/marketing-news/dominos-smooths-the-customer-journey-by-paving-roads/"},{"seq":14,"date":"2019-01-07","precision":"day","phase":"response","platform":"web","actor":"Berlin City Council","actor_kind":"brand","text":"Berlin’s council accepted and appropriated a $5,000 Paving for Pizza donation for pothole repairs.","url":"https://www.berlinnh.gov/DocumentCenter/View/398/Resolution-2019-02-Accepting-5000-from-Dominos-Paving-for-Pizza-PDF"},{"seq":15,"date":"2019-04-01","precision":"month","phase":"response","platform":"web","actor":"Littleton road crews and residents","actor_kind":"public","text":"Littleton held a paving party with Domino’s and filled five potholes using its grant.","url":"https://www.littletonco.gov/files/sharedassets/public/v/1/communications/littleton-reports/2019-littleton-reports/2019-06-jun-littleton-report.pdf"},{"seq":16,"date":"2019-06-17","precision":"day","phase":"afterlife","platform":"press","actor":"Cannes Lions","actor_kind":"brand","text":"After a Titanium shortlist, Paving for Pizza won an Outdoor Gold Lion at 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viewers to skip the film.","url":"https://www.youtube.com/watch?v=3Fwga3D3SOU"},{"seq":11,"date":"2016-08-28","precision":"day","phase":"commercial","platform":"box-office","actor":"Domestic moviegoers","actor_kind":"public","text":"The film opened at number one with $26,411,706 from 3,051 theaters, ending Suicide Squad's three-week lead.","url":"https://www.boxofficemojo.com/release/rl2692711937/weekend/?ref_=bo_rl_tab"},{"seq":12,"date":"2016-08-28","precision":"day","phase":"jump","platform":"x","actor":"Twitter viewers","actor_kind":"public","text":"Deadline reported Twitter viewers who said Cozz's studio tie-in made them want to see the film.","url":"https://deadline.com/2016/08/dont-breathe-suicide-squad-southside-with-you-mechanic-insurrection-box-office-1201809180/"},{"seq":13,"date":"2016-08-31","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Wikipedia's seven-day average peaked in the week ending August 31, alongside opening-week box-office coverage.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Don't_Breathe/daily/2016011200/2018031200"},{"seq":14,"date":"2016-09-04","precision":"day","phase":"commercial","platform":"box-office","actor":"Domestic moviegoers","actor_kind":"public","text":"The film remained number one in its second domestic weekend with $15,833,223.","url":"https://www.boxofficemojo.com/release/rl2692711937/weekend/?ref_=bo_rl_tab"},{"seq":15,"date":"2016-10-05","precision":"day","phase":"commercial","platform":"box-office","actor":"South Korean moviegoers","actor_kind":"public","country":"KR","text":"The film opened theatrically in South Korea.","url":"https://www.boxofficemojo.com/title/tt4160708/"},{"seq":16,"date":"2016-11-29","precision":"day","phase":"response","platform":"retail","actor":"Sony Pictures Home Entertainment","actor_kind":"owner","text":"After a November 8 digital release, Sony released the film on DVD and Blu-ray.","url":"https://en.wikipedia.org/wiki/Don%27t_Breathe"},{"seq":17,"date":"2016-12-25","precision":"day","phase":"commercial","platform":"box-office","actor":"Japanese moviegoers","actor_kind":"public","country":"JP","text":"Japan's second three-day weekend reached 116% of its opening gross; CinemaCafe linked sold-out shows to SNS buzz.","url":"https://www.cinemacafe.net/article/2016/12/26/45972.html"},{"seq":18,"date":"2026-09-26","precision":"day","phase":"afterlife","platform":"box-office","actor":"Fede Álvarez","actor_kind":"owner","text":"Álvarez announced a third-film screenplay at a Beyond Fest anniversary screening.","url":"https://www.thewrap.com/creative-content/movies/dont-breathe-3-in-works-stephen-lang-jane-levy-returning/"}]},{"id":"HIS-00125","slug":"dont-leave-me-challenge","url":"https://howitspread.com/id/HIS-00125","title":"Don't Leave Me Challenge","owner":"Josh Alfred 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Falz.","url":"https://bhmng.com/falzthebahdguy-dj-cuppy-josh2funny-others-lead-bhms-concept-of-virality-2020/"},{"seq":15,"date":"2020-10-08","precision":"day","phase":"response","platform":"audio","actor":"Josh2funny","actor_kind":"owner","text":"Josh2funny released a “Don’t Leave Me” remix featuring Falz, Vector and Magnito.","url":"https://music.apple.com/us/album/dont-leave-me-feat-falz-vector-magnito-remix-single/1534846837"},{"seq":16,"date":"2020-12-02","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok included #DontLeaveMe in its year-end list of trends, hashtags and challenges.","url":"https://newsroom.tiktok.com/the-year-on-tiktok-top-100?lang=en"},{"seq":17,"date":"2022-07-01","precision":"month","phase":"afterlife","platform":"tiktok","actor":"Fungai Machirori","actor_kind":"public","text":"Machirori recorded 2.2 billion TikTok hashtag views in July 2022.","url":"https://opus.lib.uts.edu.au/bitstream/10453/179328/2/jams.15.2.161_Machirori.pdf"}]},{"id":"HIS-00126","slug":"doritos-rainbows","url":"https://howitspread.com/id/HIS-00126","title":"Doritos Rainbows","owner":"Doritos / Frito-Lay","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2015-09-16","peak_date":"2015-09-23","origin_platform":"facebook","platforms":"facebook;web;x;press;tv;retail","mechanics":"identity-badge;scarcity-drop;response-chain;controversy;platform-jump","score":47,"band":"Notable","provisional":false,"coverage":1,"reach":58,"contagion":35,"breadth":60,"velocity":65,"longevity":9,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2015-09-16","precision":"day","phase":"seed","platform":"facebook","actor":"Doritos","actor_kind":"owner","text":"Doritos Rainbows took over the brand’s social pages with promoted video 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$100,000 in charity receipts.","url":"https://www.vendingmarketwatch.com/management/news/12118285/avt-creates-doritos-rainbow-machine-for-dallas-pride-event"},{"seq":12,"date":"2015-09-26","precision":"day","phase":"press","platform":"x","actor":"Twitter users","actor_kind":"public","text":"WIRED named the unofficial Doritos ForHelp replies among the week’s biggest internet stories.","url":"https://www.wired.com/2015/09/week-on-the-internet-40-2/"},{"seq":13,"date":"2015-10-05","precision":"day","phase":"backlash","platform":"press","actor":"Mike Huckabee","actor_kind":"celebrity","text":"TIME reported that Mike Huckabee urged Frito-Lay to sever ties with It Gets Better.","url":"https://time.com/4060701/mike-huckabee-gay-lesbian-doritos-dan-savage/"},{"seq":14,"date":"2015-10-05","precision":"day","phase":"response","platform":"press","actor":"Frito-Lay","actor_kind":"owner","text":"Frito-Lay said critics had misrepresented the positive intent of Doritos 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ITVX.","url":"https://www.asa.org.uk/rulings/unilever-uk-ltd-g23-1203966-unilever-uk-ltd.html"},{"seq":10,"date":"2023-07-12","precision":"day","phase":"afterlife","platform":"tv","actor":"Television Academy","actor_kind":"brand","text":"The Television Academy nominated Cost of Beauty for Outstanding Commercial.","url":"https://www.televisionacademy.com/shows/cost-beauty-dove"},{"seq":11,"date":"2023-07-31","precision":"month","phase":"commercial","platform":"retail","actor":"Dove","actor_kind":"owner","text":"Dove reported 5.5% US value-sales growth for April–July 2023 versus April–July 2022.","url":"https://www.marketingsociety.com/sites/default/files/2024-07/THE%20REAL%20COST%20OF%20BEAUTY%20IS%20GREATER%20THAN%20YOU%20THINK_Redacted.pdf"},{"seq":12,"date":"2023-11-08","precision":"day","phase":"backlash","platform":"tv","actor":"Advertising Standards Authority","actor_kind":"brand","text":"The ASA did not uphold 136 complaints about Dove’s TV and video-on-demand 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awards.","url":"https://www.reasonwhy.es/actualidad/campanas/estos-son-los-mejores-anuncios-de-youtube-2015-2015-12-11"},{"seq":15,"date":"2016-06-14","precision":"day","phase":"response","platform":"youtube","actor":"Dove Men+Care","actor_kind":"owner","text":"Dove released My Dad, My Hero for the following Father’s Day.","url":"https://www.prnewswire.com/news-releases/heroes-are-measured-by-their-capacity-to-care-not-the-size-of-their-cape-300284126.html"},{"seq":16,"date":"2016-06-16","precision":"day","phase":"afterlife","platform":"web","actor":"Ace Metrix","actor_kind":"brand","text":"Ace Metrix compared the Dove film with Gillette’s Go Ask Dad and reported product-message criticism.","url":"https://www.acemetrix.com/insights/blog/25987/"},{"seq":17,"date":"2017-06-01","precision":"month","phase":"afterlife","platform":"web","actor":"YouTube / Think with Google","actor_kind":"brand","text":"Google revisited the film as an example of Dove using fathers’ YouTube clips in its campaigns.","url":"https://www.thinkwithgoogle.com/_qs/documents/1847/dads-youtube-demographic-brand-advertising-for-men.pdf"}]},{"id":"HIS-00129","slug":"down-n-out-pokeburgers","url":"https://howitspread.com/id/HIS-00129","title":"Down N' Out Pokéburgers","owner":"Down N' Out / Hashtag Burgers","kind":"food","sector":"food-beverage","origin":"seeded","region":"AU","seed_date":"2016-08-23","peak_date":"2016-08-26","origin_platform":"retail","platforms":"press;instagram;retail;facebook;web;youtube","mechanics":"scarcity-drop;creator-relay;platform-jump;newsjacking;variable-reward;sell-out-loop","score":50,"band":"Notable","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":30,"velocity":100,"longevity":25,"events":16,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2016-08-21","precision":"day","phase":"precursor","platform":"press","actor":"BuzzFeed","actor_kind":"press","text":"BuzzFeed revealed 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viewers to use their Twitch Prime subscriptions on his channel.","url":"https://kotaku.com/the-aftermath-of-ninjas-huge-fortnite-stream-with-drake-1823813333"},{"seq":6,"date":"2018-03-15","precision":"day","phase":"commercial","platform":"twitch","actor":"Ninja","actor_kind":"owner","text":"Ninja gained 10,000 subscribers during the stream, according to Kotaku.","url":"https://kotaku.com/the-aftermath-of-ninjas-huge-fortnite-stream-with-drake-1823813333"},{"seq":7,"date":"2018-03-15","precision":"day","phase":"press","platform":"press","actor":"GamesIndustry.biz","actor_kind":"press","text":"GamesIndustry.biz reported that Epic and Twitch denied paying either player for the session.","url":"https://www.gamesindustry.biz/drake-ninja-light-up-twitch-with-fortnite-stream"},{"seq":8,"date":"2018-03-15","precision":"day","phase":"jump","platform":"reddit","actor":"r/FortNiteBR","actor_kind":"public","text":"A Reddit user proposed a Hotline Bling emote, and other users discussed it.","url":"https://www.reddit.com/r/FortNiteBR/comments/84l973/this_has_to_happen_after_last_night/"},{"seq":9,"date":"2018-03-15","precision":"day","phase":"jump","platform":"youtube","actor":"Dwayne N Jazz","actor_kind":"creator","text":"Dwayne N Jazz posted a video reaction to Ninja and Drake’s duos game.","url":"https://www.youtube.com/watch?v=nQYofbkvSL8"},{"seq":10,"date":"2018-03-15","precision":"day","phase":"afterlife","platform":"web","actor":"Epic Games","actor_kind":"brand","text":"Epic announced an E3 Celebrity Pro-Am featuring 50 celebrities and 50 professional gamers.","url":"https://www.fortnite.com/news/fortnite-at-e3?lang=en-US"},{"seq":11,"date":"2018-03-16","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge updated its report with Twitch’s confirmation of the concurrent-viewer record.","url":"https://www.theverge.com/2018/3/15/17123424/ninja-drake-fortnite-twitch-stream-record-travis-scott-juju"},{"seq":12,"date":"2018-03-27","precision":"day","phase":"commercial","platform":"press","actor":"DXRacer / Sideqik","actor_kind":"brand","text":"DXRacer estimated the stream generated over $2 million in earned media value using Sideqik.","url":"https://www.sideqik.com/influencer-marketing/how-dxracer-is-using-influencers-to-build-brand-trust"},{"seq":13,"date":"2018-04-11","precision":"day","phase":"response","platform":"twitch","actor":"Ninja","actor_kind":"owner","text":"Ninja streamed a third Drake session to 230,000+ viewers; Drake pledged $5,000 for a win, and Ninja won.","url":"https://www.theverge.com/2018/4/10/17222702/fortnite-ninja-drake-twitch-stream-again"},{"seq":14,"date":"2018-06-12","precision":"day","phase":"afterlife","platform":"twitch","actor":"Ninja and Marshmello","actor_kind":"owner","text":"Ninja and Marshmello won Epic’s E3 Fortnite Pro-Am in Los Angeles.","url":"https://www.polygon.com/2018/6/12/17456476/ninja-fortnite-marshmello-win-epic-e3-2018-fortnite-pro-am"},{"seq":15,"date":"2018-08-17","precision":"day","phase":"afterlife","platform":"tv","actor":"CNN","actor_kind":"press","text":"CNN recalled the Drake stream in a report on Twitch becoming a full-time job.","url":"https://transcripts.cnn.com/show/qmb/date/2018-08-17/segment/01"},{"seq":16,"date":"2018-12-13","precision":"day","phase":"backlash","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork called the interaction contrived and weird in its year-end Drake review.","url":"https://pitchfork.com/thepitch/the-year-in-drake-did-he-win-or-lose-2018/"}]},{"id":"HIS-00133","slug":"dream-daddy","url":"https://howitspread.com/id/HIS-00133","title":"Dream Daddy: A Dad Dating Simulator","owner":"Game 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announced.","url":"https://kotaku.com/help-hot-dads-find-true-love-in-dream-daddy-1796207513"},{"seq":3,"date":"2017-06-20","precision":"day","phase":"precursor","platform":"x","actor":"Twitter and Tumblr users","actor_kind":"public","text":"PRIDE reported viral Twitter and Tumblr posts about the unreleased game.","url":"https://www.pride.com/geek/2017/6/20/daddy-dating-simulator-most-anticipated-game-years-e3"},{"seq":4,"date":"2017-07-14","precision":"day","phase":"precursor","platform":"x","actor":"Dream Daddy","actor_kind":"owner","text":"The developers announced a release delay after discovering last-minute bugs.","url":"https://en.wikipedia.org/wiki/Dream_Daddy:_A_Dad_Dating_Simulator"},{"seq":5,"date":"2017-07-20","precision":"day","phase":"seed","platform":"web","actor":"Game Grumps","actor_kind":"owner","text":"Game Grumps released Dream Daddy on Steam.","url":"https://store.steampowered.com/app/654880/Dream_Daddy_A_Dad_Dating_Simulator/"},{"seq":6,"date":"2017-07-21","precision":"day","phase":"jump","platform":"youtube","actor":"jacksepticeye","actor_kind":"creator","text":"Jacksepticeye published a long-form Dream Daddy playthrough.","url":"https://www.youtube.com/watch?v=FxMHahkKTv4"},{"seq":7,"date":"2017-07-23","precision":"day","phase":"commercial","platform":"web","actor":"Steam buyers","actor_kind":"public","text":"Dream Daddy placed second on Steam's weekly global revenue chart, behind PUBG.","url":"https://steamdb.info/topsellers/2017W29/"},{"seq":8,"date":"2017-07-24","precision":"day","phase":"response","platform":"web","actor":"Leighton Gray and Vernon Shaw","actor_kind":"owner","text":"The co-creators announced a Tumblr Answer Time for July 28.","url":"https://www.tumblr.com/blog/view/dreamdaddygame/163383486310"},{"seq":9,"date":"2017-07-25","precision":"day","phase":"jump","platform":"web","actor":"Tumblr users","actor_kind":"public","text":"Tumblr ranked Dream Daddy first among video games for the week ending July 24.","url":"https://fandom.tumblr.com/post/163416667584/video-games-week-ending-july-24th-2017-dream"},{"seq":10,"date":"2017-07-27","precision":"day","phase":"backlash","platform":"web","actor":"Dream Daddy fans","actor_kind":"public","text":"The Mary Sue reported fans disputing the game's representation and a secret cult ending.","url":"https://www.themarysue.com/dream-daddy-tumblr/"},{"seq":11,"date":"2017-07-27","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Wikipedia attention peaked over July 21-27, during the launch-week press and Tumblr surge.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Dream_Daddy%3A_A_Dad_Dating_Simulator/daily/2017052100/2019072000"},{"seq":12,"date":"2017-07-29","precision":"day","phase":"response","platform":"web","actor":"Game Grumps","actor_kind":"owner","text":"Game Grumps patched reported bugs and added a minigame.","url":"https://steamcommunity.com/app/654880/announcements/"},{"seq":13,"date":"2017-07-31","precision":"day","phase":"response","platform":"press","actor":"Vernon Shaw","actor_kind":"owner","text":"Shaw described Game Grumps as a game studio after Dream Daddy's success.","url":"https://www.hollywoodreporter.com/movies/movie-features/dream-daddy-game-directors-crafting-an-honest-gay-experience-1025291/"},{"seq":14,"date":"2017-08-08","precision":"day","phase":"response","platform":"press","actor":"Vernon Shaw","actor_kind":"owner","text":"Shaw reported players sharing the characters they had created.","url":"https://www.gamedeveloper.com/design/designing-i-dream-daddy-s-i-character-creator-to-deepen-engagement"},{"seq":15,"date":"2017-09-14","precision":"day","phase":"backlash","platform":"press","actor":"Dream Daddy players","actor_kind":"public","text":"Vox covered criticism that the game's depiction of gay relationships was fetishistic.","url":"https://www.vox.com/culture/2017/9/14/16126768/dream-daddy-queer-fandom-culture"},{"seq":16,"date":"2018-10-17","precision":"day","phase":"afterlife","platform":"web","actor":"Vernon Shaw / Oni Press","actor_kind":"owner","text":"Shaw announced a PS4 edition for October 30 and reported Oni Press' Dream Daddy comic.","url":"https://blog.playstation.com/2018/10/17/dream-daddy-dadrectors-cut-launches-on-ps4-october-30/"}]},{"id":"HIS-00134","slug":"drivers-license","url":"https://howitspread.com/id/HIS-00134","title":"drivers license","owner":"Olivia Rodrigo / Geffen 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across streaming services with a music video.","url":"https://www.youtube.com/watch?v=ZmDBbnmKpqQ"},{"seq":3,"date":"2021-01-11","precision":"day","phase":"jump","platform":"audio","actor":"Spotify listeners","actor_kind":"public","text":"The song reached number one on Spotify’s Global Top 50.","url":"https://variety.com/2021/music/news/olivia-rodrigo-drivers-license-spotify-apple-music-amazon-taylor-swift-1234882800/"},{"seq":4,"date":"2021-01-11","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety reported chart leads and Taylor Swift’s Instagram endorsement.","url":"https://variety.com/2021/music/news/olivia-rodrigo-drivers-license-spotify-apple-music-amazon-taylor-swift-1234882800/"},{"seq":5,"date":"2021-01-12","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok creators","actor_kind":"public","text":"Fans rewrote the song from other characters’ points of view on TikTok.","url":"https://www.teenvogue.com/story/olivia-rodrigo-drivers-license-sparks-fan-made-tiktok-pov-covers"},{"seq":6,"date":"2021-01-13","precision":"day","phase":"jump","platform":"web","actor":"EMI / Giacomo Vitali","actor_kind":"brand","country":"IT","text":"EMI's EarOne notice scheduled the song's Italian radio release for January 15.","url":"https://earone.com/post/1e6d8fab38"},{"seq":7,"date":"2021-01-15","precision":"day","phase":"jump","platform":"instagram","actor":"Spotify listeners","actor_kind":"public","text":"Spotify reported more than 243,000 Canvas shares to Instagram in the song’s first week.","url":"https://artists.spotify.com/blog/from-concept-to-canvas-olivia-rodrigo-drivers-license"},{"seq":8,"date":"2021-01-15","precision":"day","phase":"commercial","platform":"audio","actor":"UK chart listeners","actor_kind":"public","country":"GB","text":"The song debuted at number one on the UK Official Singles Chart.","url":"https://www.officialcharts.com/chart-news/olivia-rodrigo-makes-uk-official-chart-history-as-drivers-license-debuts-at-number-1__32132/"},{"seq":9,"date":"2021-01-16","precision":"day","phase":"commercial","platform":"audio","actor":"Australian chart listeners","actor_kind":"public","country":"AU","text":"The song debuted at number one on the ARIA Singles Chart.","url":"https://www.aria.com.au/charts/news/olivia-rodrigo-makes-her-aria-singles-chart-debut-at-1-with-drivers-license"},{"seq":10,"date":"2021-01-19","precision":"day","phase":"commercial","platform":"audio","actor":"US chart listeners","actor_kind":"public","country":"US","text":"The song debuted at number one on the Billboard Hot 100.","url":"https://www.billboard.com/pro/olivia-rodrigo-drivers-license-number-one-hot-100-debut/"},{"seq":11,"date":"2021-01-19","precision":"day","phase":"commercial","platform":"audio","actor":"Global chart listeners","actor_kind":"public","text":"The song debuted atop both Billboard global charts with 49,000 worldwide downloads in its first week.","url":"https://www.billboard.com/pro/drivers-license-debuts-atop-global-charts-olivia-rodrigo/"},{"seq":12,"date":"2021-01-20","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Wikipedia’s seven-day average peaked amid first-week chart records and press coverage of the TikTok response.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Drivers_License_(song)/daily/2020110900/2023010800"},{"seq":13,"date":"2021-01-21","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok reported over 1B cumulative views on #driverslicense videos, including lyric speculation.","url":"https://newsroom.tiktok.com/trending-on-tiktok-scanning-through-history?lang=en"},{"seq":14,"date":"2021-02-20","precision":"day","phase":"jump","platform":"tv","actor":"Saturday Night 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Grammy for Best Pop Solo Performance.","url":"https://www.grammy.com/news/2022-grammys-complete-winners-nominees-nominations-list/"},{"seq":18,"date":"2026-01-08","precision":"day","phase":"afterlife","platform":"audio","actor":"Olivia Rodrigo / Geffen Records","actor_kind":"owner","text":"Rodrigo marked the song’s fifth anniversary with a David Byrne cover and a vinyl pre-order.","url":"https://www.universalmusic.ca/2026/01/09/3x-grammy-winner-olivia-rodrigo-celebrates-fifth-anniversary-of-drivers-license/"}]},{"id":"HIS-00135","slug":"drunken-dumpling-xl-soup-dumpling","url":"https://howitspread.com/id/HIS-00135","title":"Drunken Dumpling XL Soup Dumpling","owner":"Drunken 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Dumpling opened in the East Village with the XL Xiao Long Bao on offer.","url":"https://gothamist.com/food/gigantic-soup-dumplings-have-arrived-in-the-east-village"},{"seq":3,"date":"2016-09-15","precision":"day","phase":"jump","platform":"press","actor":"Concrete Playground","actor_kind":"press","country":"AU","text":"Concrete Playground promoted the New York giant dumpling to Australian readers.","url":"https://concreteplayground.com/melbourne/food-drink/food-2/giant-plate-sized-xiao-long-bao-dumplings-are-the-food-trend-australia-needs/"},{"seq":4,"date":"2016-09-21","precision":"day","phase":"peak","platform":"retail","actor":"Diners","actor_kind":"public","text":"Diners queued for Instagram photos as Eater reported that the giant dumplings sold out within 15 minutes.","url":"https://ny.eater.com/2016/9/21/12991234/giant-soup-dumpling-nyc-how-to-make"},{"seq":5,"date":"2016-09-26","precision":"day","phase":"jump","platform":"tv","actor":"Ashley Bellman / NBC New York 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planned versions in Melbourne and Sydney.","url":"https://www.broadsheet.com.au/melbourne/food-and-drink/article/giant-xiao-long-bao-now-melbourne/"},{"seq":9,"date":"2016-11-16","precision":"day","phase":"response","platform":"retail","actor":"Drunken Dumpling","actor_kind":"owner","text":"Drunken Dumpling hired kitchen help and served around 50 giant dumplings a day.","url":"https://ny.eater.com/2016/11/16/13650430/trump-tower-armani-ristorante"},{"seq":10,"date":"2016-11-17","precision":"day","phase":"press","platform":"youtube","actor":"Eater","actor_kind":"press","text":"Eater published its Consumed visit with Serena Dai and Nick Solares after releasing the video a day earlier.","url":"https://www.youtube.com/watch?v=a2QHqkK5ZM8"},{"seq":11,"date":"2016-11-18","precision":"day","phase":"press","platform":"press","actor":"Hypebeast","actor_kind":"press","text":"Hypebeast recirculated Eater's Nick Solares visit video, showing the giant dumpling's preparation and straw technique.","url":"https://hypebeast.com/2016/11/giant-soup-dumpling-eater"},{"seq":12,"date":"2016-12-08","precision":"day","phase":"backlash","platform":"press","actor":"Robert Sietsema / Eater NY","actor_kind":"press","text":"Sietsema listed the XL XLB among his worst dishes and called eating it an expensive slog.","url":"https://ny.eater.com/2016/12/8/13890132/sietsema-10-worst-dishes"},{"seq":13,"date":"2017-07-06","precision":"day","phase":"afterlife","platform":"press","actor":"San Francisco Chronicle","actor_kind":"press","text":"The Chronicle reported that Dumpling Time adapted Guan’s giant dumpling into the King-Dum.","url":"https://www.sfchronicle.com/food/article/Dumpling-Time-s-giant-soup-dumpling-is-a-sign-11270268.php"},{"seq":14,"date":"2019-02-01","precision":"day","phase":"afterlife","platform":"tv","actor":"Lucky Chow / PBS","actor_kind":"press","text":"Lucky Chow featured Danielle Chang and David Fung tasting Drunken Dumpling’s XL XLB.","url":"https://video.whyy.org/video/food-as-art-9dxnnS/"},{"seq":15,"date":"2020-01-10","precision":"day","phase":"afterlife","platform":"press","actor":"Secret NYC","actor_kind":"press","text":"Secret NYC reported that the XL XLB remained sought after around NYC and beyond.","url":"https://secretnyc.co/you-can-share-the-biggest-soup-dumpling-in-all-of-nyc-at-this-spot-in-the-east-village/"},{"seq":16,"date":"2021-09-22","precision":"day","phase":"response","platform":"instagram","actor":"@drunkendumpling","actor_kind":"owner","text":"Drunken Dumpling posted a photo and asked followers to stay tuned for its reopening.","url":"https://www.instagram.com/p/CUJOHH5tyUG/"},{"seq":17,"date":"2021-11-11","precision":"day","phase":"afterlife","platform":"retail","actor":"Drunken Dumpling","actor_kind":"owner","text":"Drunken Dumpling reopened with a limited menu after its pandemic closure.","url":"https://evgrieve.com/2021/11/drunken-dumpling-returns.html"}]},{"id":"HIS-00136","slug":"dubai-chocolate","url":"https://howitspread.com/id/HIS-00136","title":"Dubai chocolate","owner":"Fix Dessert Chocolatier","kind":"food","sector":"food-beverage","origin":"organic","region":"AE","seed_date":"2023-12-18","peak_date":"2025-04-22","origin_platform":"tiktok","platforms":"tiktok;press;instagram;web;retail","mechanics":"dupe-economy;unscripted-proof;scarcity-drop;sell-out-loop;platform-jump;controversy","score":66,"band":"Viral","provisional":false,"coverage":1,"reach":69,"contagion":75,"breadth":80,"velocity":7,"longevity":90,"events":12,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2023-12-18","precision":"day","phase":"seed","platform":"tiktok","actor":"Maria Vehera (@mariavehera257)","actor_kind":"creator","text":"Maria Vehera posted an ASMR TikTok eating Fix bars in her car, including 'Can't Get Knafeh of It'.","url":"https://www.tiktok.com/@mariavehera257/video/7313986849104481538"},{"seq":2,"date":"2024-06-18","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN reported the seed video had passed 56 million views and Fix's daily orders had risen from single digits to 500.","metric_value":56000000,"metric_label":"views on the seed video","url":"https://www.cnn.com/travel/dubai-viral-chocolate-bar-fix-hnk-spc"},{"seq":3,"date":"2024-07-09","precision":"month","phase":"jump","platform":"instagram","actor":"Table For One (Rafeez Ahmed)","actor_kind":"creator","text":"Dubai creator Table For One posted an at-home recreation on Instagram that drew over 7 million views.","metric_value":7000000,"metric_label":"Instagram views"},{"seq":4,"date":"2024-09-16","precision":"day","phase":"response","platform":"web","actor":"Lorraine Elliott / Not Quite Nigella","actor_kind":"creator","text":"Elliott published a Fix-attributed home recipe with mold guidance and process photographs."},{"seq":5,"date":"2024-09-30","precision":"day","phase":"press","platform":"press","actor":"Arab News","actor_kind":"press","text":"Arab News reported copycat bars from New York to Auckland, and Philippine resellers charging up to $32 a bar.","url":"https://www.arabnews.com/world/meet-the-filipino-chef-behind-tiktoks-viral-dubai-chocolate-bar-2573360"},{"seq":6,"date":"2024-11-15","precision":"week","phase":"jump","platform":"retail","actor":"Lindt","actor_kind":"brand","country":"DE","text":"Lindt released 1,000 numbered Dubai Chocolate bars in German shops. The first buyer in Stuttgart had waited 10 hours."},{"seq":7,"date":"2025-01-22","precision":"day","phase":"backlash","platform":"press","actor":"Frankfurt and Cologne regional courts","actor_kind":"public","text":"A Frankfurt court let Lidl keep selling its bar, calling 'Dubai chocolate' generic. Cologne had halted Aldi Süd's bar."},{"seq":8,"date":"2025-04-09","precision":"day","phase":"commercial","platform":"retail","actor":"Dubai Duty Free","actor_kind":"brand","text":"Dubai Duty Free said Fix and four other brands sold over 1.2 million Dubai-chocolate bars in Q1 2025, worth $22M.","metric_value":1200000,"metric_label":"bars sold in Q1 2025 (five brands)","url":"https://www.trbusiness.com/regional-news/middle-east/dubai-duty-free-achieves-q1-2025-sales-of-us565-million/264415"},{"seq":9,"date":"2025-04-22","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"English Wikipedia views of 'Dubai chocolate' hit their highest 7-day average in the week to April 22, 2025.","metric_value":13274,"metric_label":"views on Apr 20, the peak day"},{"seq":10,"date":"2025-04-22","precision":"day","phase":"press","platform":"press","actor":"Financial Times (via The Standard)","actor_kind":"press","text":"Reports tied demand to a pistachio shortage, with kernel prices up from $7.65 to about $10.30 a pound in a year."},{"seq":11,"date":"2025-05-27","precision":"day","phase":"commercial","platform":"retail","actor":"Trader Joe's / Patislove","actor_kind":"brand","text":"Trader Joe's began selling Patislove's Dubai Style Pistachio Dark Chocolate for $3.99, after a leak on Reddit.","url":"https://www.timeout.com/usa/news/the-viral-dubai-chocolate-is-coming-to-trader-joes-052725"},{"seq":12,"date":"2025-10-13","precision":"day","phase":"response","platform":"retail","actor":"Fix Dessert Chocolatier","actor_kind":"owner","country":"GB","text":"Fix announced its first overseas pop-up, at Harrods in London from Oct. 27 to Nov. 23."}]},{"id":"HIS-00137","slug":"duck-army","url":"https://howitspread.com/id/HIS-00137","title":"Duck Army","owner":"Kevin 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watching the Super Bowl.","url":"https://www.travelmarketreport.com/articles/Crocodile-Dundee-Movie-and-Super-Bowl-Ad-a-Bonanza-for-Travel-Agent"},{"seq":9,"date":"2018-02-05","precision":"day","phase":"commercial","platform":"web","actor":"Qantas Vacations","actor_kind":"brand","text":"Qantas Vacations reported twice its usual US leads within a day of the ad.","url":"https://karryon.com.au/industry-news/destination/tourism-australia-crocodile-dundee-superbowl-ad-delivers-goods/"},{"seq":10,"date":"2018-02-05","precision":"day","phase":"jump","platform":"tv","actor":"CNN News Stream","actor_kind":"press","text":"CNN discussed how Dundee teasers fooled viewers before the tourism reveal.","url":"https://transcripts.cnn.com/show/nwsm/date/2018-02-05/segment/01"},{"seq":11,"date":"2018-06-01","precision":"month","phase":"commercial","platform":"web","actor":"Tourism Australia","actor_kind":"owner","text":"Tourism Australia reported more than 367,000 leads from Australia.com by 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clutch and credited Peters for influencing her purchase.","url":"https://www.tiktok.com/@christinakirkman/video/7233882817409666350"},{"seq":3,"date":"2023-05-23","precision":"day","phase":"jump","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy covered Peters' unboxing and Kirkman's purchase and reaction video.","url":"https://www.glossy.co/shop/edie-parker-burn-clutch-tiktok/"},{"seq":4,"date":"2023-05-23","precision":"day","phase":"peak","platform":"tiktok","actor":"Audrey Peters","actor_kind":"creator","actor_reach":683600,"text":"Glossy reported over 1.1 million views on Peters' unboxing; this date is a coverage proxy.","url":"https://www.glossy.co/shop/edie-parker-burn-clutch-tiktok/"},{"seq":5,"date":"2023-05-23","precision":"day","phase":"response","platform":"tiktok","actor":"Edie Parker","actor_kind":"owner","text":"Edie Parker had posted a TikTok response asking if it had created the bag of the summer by Glossy's coverage.","url":"https://www.tiktok.com/@flowerbyedieparker/video/7234245348632579374"},{"seq":6,"date":"2023-08-02","precision":"day","phase":"commercial","platform":"press","actor":"Flower by Edie Parker","actor_kind":"owner","text":"Heyman's Glossy interview linked Burn Bag sales to Flower reaching half of company sales.","url":"https://www.glossy.co/podcasts/flower-by-edie-parkers-brett-heyman-on-navigating-wary-investors-and-dispensary-focused-distribution/"},{"seq":7,"date":"2023-11-14","precision":"day","phase":"afterlife","platform":"press","actor":"Modern Retail","actor_kind":"press","text":"Modern Retail cited Burn handbags' TikTok virality in its account of the cannabis accessories market.","url":"https://www.modernretail.co/marketing/a-growth-space-cannabis-accessories-are-becoming-mainstream/"},{"seq":8,"date":"2024-02-09","precision":"day","phase":"afterlife","platform":"press","actor":"PAPER","actor_kind":"press","text":"PAPER described the Burn Bag collection as viral in an interview with Brett Heyman.","url":"https://www.papermag.com/edie-parker-flower-nyc"},{"seq":9,"date":"2024-04-18","precision":"day","phase":"response","platform":"web","actor":"Edie Parker and St. John","actor_kind":"owner","text":"Edie Parker and St. John promoted limited edition Tweed Burn bags in a Leighton Meester campaign.","url":"https://edie-parker.com/blogs/puff-piece-by-edie-parker/cant-spell-burn-without-b-now-in-tweed"},{"seq":10,"date":"2024-07-24","precision":"day","phase":"response","platform":"web","actor":"Edie Parker","actor_kind":"owner","text":"Edie Parker featured the chestnut Burn bag in its Summer Daze campaign with Ashtin Earle.","url":"https://edie-parker.com/blogs/puff-piece-by-edie-parker/summer-daze-with-ashtin-earle"},{"seq":11,"date":"2024-09-26","precision":"day","phase":"response","platform":"web","actor":"Edie Parker","actor_kind":"owner","text":"Shopify metadata dated the Black Croc shoulder bag listing to September 26.","url":"https://edie-parker.com/products/burn-shoulder-bag-gold-hw-black"},{"seq":12,"date":"2024-10-01","precision":"day","phase":"afterlife","platform":"web","actor":"Edie Parker","actor_kind":"owner","text":"Edie Parker published Tyra Booker's interview naming the Burn Shoulder Bag among her favorite products.","url":"https://edie-parker.com/blogs/puff-piece-by-edie-parker/tyra-bookers-birthday-burn-bash-at-chateau-marmont"},{"seq":13,"date":"2024-11-04","precision":"day","phase":"afterlife","platform":"retail","actor":"Accessories Council","actor_kind":"brand","text":"The Burn Bag won the Design Excellence Award for Handbags Under $1,000 at a New York City breakfast.","url":"https://www.eyecarebusiness.com/news/2024/the-accessories-council-announces-2024-design-excellence-award-winners/"},{"seq":14,"date":"2025-06-18","precision":"day","phase":"afterlife","platform":"audio","actor":"Abby Fallacaro","actor_kind":"owner","text":"Fallacaro said TikTok demand for Burn bags led Edie Parker to develop more materials and colors.","url":"https://splitbase.com/podcast/abby-fallacaro-56"},{"seq":15,"date":"2026-10-12","precision":"day","phase":"response","platform":"web","actor":"Edie Parker","actor_kind":"owner","text":"Edie Parker listed Silver Mirror as back in stock and still offered the Black Croc shoulder bag.","url":"https://edie-parker.com/products/burn-shoulder-bag-in-silver-mirror"},{"seq":16,"date":"2026-10-12","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok counters","actor_kind":"public","text":"Live TikTok data showed 1.3 million views for Peters' unboxing and 8.5 million for Kirkman's.","url":"https://www.tiktok.com/@christinakirkman/video/7233882817409666350"}]},{"id":"HIS-00142","slug":"elf-dunkin-makeup-collection","url":"https://howitspread.com/id/HIS-00142","title":"e.l.f. x Dunkin' Makeup Collection","owner":"e.l.f. Cosmetics and Dunkin’","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2022-03-31","peak_date":"2022-04-01","origin_platform":"web","platforms":"web;tiktok;press;retail;youtube","mechanics":"scarcity-drop;platform-jump;visible-use;sell-out-loop;press-loop;identity-badge","score":60,"band":"Viral","provisional":true,"coverage":0.85,"reach":65,"contagion":35,"breadth":50,"velocity":100,"longevity":null,"events":16,"sources":27,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-03-30","precision":"day","phase":"precursor","platform":"web","actor":"e.l.f. Cosmetics and Dunkin’","actor_kind":"owner","text":"e.l.f. and Dunkin’ announced a limited-edition makeup collection.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2022/03-30-2022"},{"seq":2,"date":"2022-03-30","precision":"day","phase":"precursor","platform":"tiktok","actor":"@mikaylanogueira","actor_kind":"celebrity","text":"Mikayla Nogueira previewed the collection in a paid TikTok captioned #AD.","url":"https://www.tiktok.com/@mikaylanogueira/video/7080936080941288750"},{"seq":3,"date":"2022-03-31","precision":"day","phase":"seed","platform":"web","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"The collection became available to e.l.f. Beauty Squad members on elfcosmetics.com.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2022/03-30-2022"},{"seq":4,"date":"2022-03-31","precision":"day","phase":"response","platform":"tiktok","actor":"@elfyeah","actor_kind":"owner","text":"e.l.f. posted a campaign TikTok featuring its ambassador Mikayla Nogueira.","url":"https://www.tiktok.com/@elfyeah/video/7081344585380662570"},{"seq":5,"date":"2022-03-31","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"Dunkin’ said the Classic Dunkin’ Stack Vault sold out within 10 minutes of the website drop.","url":"https://www.boston.com/culture/lifestyle/2022/04/01/sweet-treats-dunkin-e-l-f-cosmetics-launch-makeup-collection/"},{"seq":6,"date":"2022-04-01","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok commenters","actor_kind":"public","text":"TikTok commenters asked for the collection, including a commenter who disliked donuts.","url":"https://www.dexerto.com/entertainment/dunkin-donuts-is-taking-over-tiktok-with-viral-make-up-trend-1795716/"},{"seq":7,"date":"2022-04-01","precision":"day","phase":"peak","platform":"press","actor":"Boston.com / Dexerto","actor_kind":"press","text":"Boston.com reported the vault sell-out as Dexerto covered TikTok reactions.","url":"https://www.boston.com/culture/lifestyle/2022/04/01/sweet-treats-dunkin-e-l-f-cosmetics-launch-makeup-collection/"},{"seq":8,"date":"2022-04-01","precision":"day","phase":"response","platform":"tiktok","actor":"@elfyeah","actor_kind":"owner","text":"e.l.f. posted a TikTok urging shoppers to buy the collection before it sold out.","url":"https://www.tiktok.com/@elfyeah/video/7081656305076702507"},{"seq":9,"date":"2022-04-03","precision":"day","phase":"jump","platform":"retail","actor":"Ulta Beauty","actor_kind":"brand","text":"The collection reached Ulta Beauty stores and ulta.com.","url":"https://www.linkedin.com/posts/e-l-f-beauty_elfxdunkin-crueltyfree-vegan-activity-6917160315931529217-1K0O"},{"seq":10,"date":"2022-04-04","precision":"day","phase":"jump","platform":"youtube","actor":"Kelly Strack","actor_kind":"creator","text":"Kelly Strack published a full-face test of the collection on YouTube.","url":"https://www.youtube.com/watch?v=bSQskB2rOsE"},{"seq":11,"date":"2022-04-04","precision":"day","phase":"response","platform":"tiktok","actor":"@elfyeah","actor_kind":"owner","text":"e.l.f. posted an Ulta shopping TikTok saying the collection was selling out fast.","url":"https://www.tiktok.com/@elfyeah/video/7082834324663323947"},{"seq":12,"date":"2022-04-05","precision":"day","phase":"response","platform":"retail","actor":"e.l.f. Cosmetics and Dunkin’","actor_kind":"owner","text":"The brands held a New York pop-up; its agency reported distributing about 600 gift bags in four hours.","url":"https://www.bizbash.com/experiential-marketing/14-cool-event-ideas-you-may-have-missed-from-dunkin-e-l-f-cosmetics-madewell-vizzy-and-more"},{"seq":13,"date":"2022-04-05","precision":"day","phase":"response","platform":"tiktok","actor":"Mikayla Nogueira","actor_kind":"celebrity","text":"Mikayla Nogueira hosted a TikTok live shopping event for the collection.","url":"https://www.prnewsonline.com/audience-monitoring-inspires-donut-scented-makeup-and-a-cheetos-safe-home/"},{"seq":14,"date":"2022-05-25","precision":"day","phase":"response","platform":"web","actor":"Tarang Amin","actor_kind":"owner","text":"e.l.f.’s CEO said the Dunkin’ collaboration had brought in new users.","url":"https://www.fool.com/earnings/call-transcripts/2022/05/26/elf-beauty-inc-elf-q4-2022-earnings-call-transcrip/"},{"seq":15,"date":"2022-06-01","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy named Kory Marchisotto a Top Marketer and cited the Dunkin’ collaboration.","url":"https://www.glossy.co/beauty/elf-beauty-keys-soulcare-kory-marchisotto-cmo-president-top-marketer/"},{"seq":16,"date":"2023-05-24","precision":"day","phase":"afterlife","platform":"web","actor":"Shorty Awards","actor_kind":"brand","text":"The campaign was a TikTok Partnership finalist in the 15th Annual Shorty Awards.","url":"https://shortyawards.com/15th/elf-runs-on-dunkin"}]},{"id":"HIS-00143","slug":"elf-halo-glow-liquid-filter","url":"https://howitspread.com/id/HIS-00143","title":"e.l.f. Halo Glow Liquid Filter","owner":"e.l.f. Cosmetics","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2022-07-14","peak_date":"2024-02-12","origin_platform":"web","platforms":"web;tiktok;youtube;press;retail;tv","mechanics":"dupe-economy;scarcity-drop;sell-out-loop;press-loop;platform-jump;visible-use","score":45,"band":"Notable","provisional":true,"coverage":0.55,"reach":null,"contagion":45,"breadth":80,"velocity":0,"longevity":null,"events":16,"sources":38,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-07-14","precision":"day","phase":"seed","platform":"web","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. released Halo Glow Liquid Filter for public purchase online.","url":"https://www.elfcosmetics.com/products/halo-glow-liquid-filter"},{"seq":2,"date":"2022-07-15","precision":"week","phase":"jump","platform":"tiktok","actor":"Kelly Strack / Mikayla Nogueira","actor_kind":"creator","text":"Kelly Strack (July 15) and Mikayla Nogueira (July 19) posted dupe comparisons."},{"seq":3,"date":"2022-07-16","precision":"day","phase":"jump","platform":"youtube","actor":"Kelly Strack","actor_kind":"creator","text":"Kelly Strack published a YouTube comparison and wear test with an affiliate shopping link.","url":"https://www.youtube.com/watch?v=y7ariWGAQhs"},{"seq":4,"date":"2022-07-19","precision":"day","phase":"commercial","platform":"web","actor":"OK! Magazine","actor_kind":"press","text":"OK! reported that five of the eight Halo Glow Liquid Filter shades were out of stock.","url":"https://okmagazine.com/deals/tiktok-viral-charlotte-tilbury-flawless-filter-dupe-shop/"},{"seq":5,"date":"2022-07-26","precision":"day","phase":"jump","platform":"press","actor":"EVOKE","actor_kind":"press","text":"EVOKE reported that Charlotte Tilbury Flawless Filter fans had picked up the e.l.f. alternative.","url":"https://evoke.ie/2022/07/26/style/beauty/charlotte-tilbury-flawless-filter"},{"seq":6,"date":"2022-12-08","precision":"day","phase":"response","platform":"web","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. restocked Liquid Filter and launched paid Glow Storm ads with Meghan Trainor after a 75,000-name waitlist.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2022/12-08-2022"},{"seq":7,"date":"2022-12-08","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive covered the paid restock campaign with Meghan Trainor and The Weather Channel.","url":"https://www.marketingdive.com/news/elf-glow-storm-marketing-weather-channel-meghan-trainor/638318/"},{"seq":8,"date":"2022-12-13","precision":"day","phase":"response","platform":"retail","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. took its Glow Plow through New York City and distributed Glow Bundles.","url":"https://shortyawards.com/15th/elf-cosmetics-its-an-elfing-glow-storm"},{"seq":9,"date":"2023-04-01","precision":"month","phase":"afterlife","platform":"retail","actor":"e.l.f. Cosmetics","actor_kind":"owner","country":"AU","text":"Liquid Filter was available in Australia through Priceline and e.l.f.’s website.","url":"https://fashionjournal.com.au/beauty/elf-halo-glow-liquid-filter/"},{"seq":10,"date":"2024-02-11","precision":"day","phase":"response","platform":"tv","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. promoted Liquid Filter in its paid Judge Beauty Super Bowl commercial.","url":"https://shortyawards.com/17th/elf-cosmetics-judge-beauty"},{"seq":11,"date":"2024-02-12","precision":"week","phase":"peak","platform":"press","actor":"GDELT-indexed news coverage","actor_kind":"public","text":"GDELT’s largest seven-day press count in the fetched window ended on February 12, after Judge Beauty aired.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Halo%20Glow%20Liquid%20Filter%22&mode=timelinevolraw&format=json&startdatetime=20220515000000&enddatetime=20240713000000"},{"seq":12,"date":"2025-01-28","precision":"day","phase":"commercial","platform":"web","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. reported that one Halo Glow Liquid Filter sold every four seconds in 2024.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/01-28-2025-050117194"},{"seq":13,"date":"2025-05-01","precision":"day","phase":"afterlife","platform":"tv","actor":"e.l.f. Cosmetics / Rebecca Black","actor_kind":"owner","text":"e.l.f. launched The Many-Trick Pony ads for Liquid Filter, voiced by Rebecca Black.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-01-2025-050106706"},{"seq":14,"date":"2025-05-15","precision":"day","phase":"afterlife","platform":"retail","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. announced a Dutch and Belgian store expansion, naming Liquid Filter among its viral products.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-15-2025-050108808"},{"seq":15,"date":"2025-07-20","precision":"day","phase":"afterlife","platform":"press","actor":"Marie Claire UK","actor_kind":"press","text":"Marie Claire reviewed the expanded Halo Glow range, including Skin Tint and Powder Filter.","url":"https://www.marieclaire.co.uk/beauty/make-up/elf-halo-glow-collection"},{"seq":16,"date":"2026-10-12","precision":"day","phase":"commercial","platform":"tiktok","actor":"e.l.f. Cosmetics official TikTok Shop","actor_kind":"owner","text":"The official US TikTok Shop listing displayed a rounded 22,000 Liquid Filter units sold.","url":"https://shop.tiktok.com/us/pdp/halo-glow-liquid-filter-by-e-l-f-cosmetics-dewy-multi-use-radiance-booster/1729397424459125027"}]},{"id":"HIS-00144","slug":"elf-liquid-death-corpse-paint","url":"https://howitspread.com/id/HIS-00144","title":"e.l.f. x Liquid Death Corpse Paint","owner":"e.l.f. Cosmetics and Liquid Death","kind":"campaign","sector":"beauty","origin":"mixed","region":"US","seed_date":"2024-03-26","peak_date":"2024-03-26","origin_platform":"youtube","platforms":"instagram;youtube;press;web","mechanics":"scarcity-drop;transgression;visible-use;sell-out-loop;counter-programming","score":62,"band":"Viral","provisional":true,"coverage":0.85,"reach":68,"contagion":35,"breadth":50,"velocity":100,"longevity":null,"events":19,"sources":29,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-03-25","precision":"day","phase":"precursor","platform":"instagram","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. teased the collaboration with an Instagram photo of a black lipstick mark on a Liquid Death can.","url":"https://www.inc.com/sydney-sladovnik/how-elf-cosmetics-liquid-death-sold-out-their-spooky-successful-collab.html"},{"seq":2,"date":"2024-03-26","precision":"day","phase":"seed","platform":"youtube","actor":"Liquid Death and e.l.f. Cosmetics","actor_kind":"owner","text":"The brands released the Corpse Paint ad and launched the $34 coffin-shaped makeup vault.","url":"https://www.youtube.com/watch?v=P52NBru1EL0"},{"seq":3,"date":"2024-03-26","precision":"day","phase":"press","platform":"press","actor":"MediaPost","actor_kind":"press","text":"MediaPost reported that Liquid Death shot the launch video and e.l.f. designed the product and packaging.","url":"https://www.mediapost.com/publications/article/394710/elf-cosmetics-has-brush-with-liquid-death-in-c.html"},{"seq":4,"date":"2024-03-26","precision":"day","phase":"commercial","platform":"web","actor":"e.l.f. Beauty","actor_kind":"owner","text":"e.l.f. said the limited-edition Corpse Paint kit sold out in 45 minutes.","url":"https://www.glossy.co/pop/why-beverage-brand-liquid-death-just-collaborated-with-two-beauty-brands/"},{"seq":5,"date":"2024-03-26","precision":"week","phase":"peak","platform":"web","actor":"Liquid Death","actor_kind":"owner","text":"Pearson reported 12 million views in about 24 hours during the launch-week attention burst.","url":"https://www.chriskocek.com/podcast/any-insights-yet/season-1/episode-10-andy-pearson-vp-of-creative-at-liquid-death"},{"seq":6,"date":"2024-03-26","precision":"day","phase":"response","platform":"instagram","actor":"Liquid Death / @iamthirtyaf","actor_kind":"owner","text":"Liquid Death partnered with @iamthirtyaf on an Instagram post for the launch.","url":"https://www.instagram.com/reel/C4--14YO8uu/"},{"seq":7,"date":"2024-03-27","precision":"day","phase":"response","platform":"instagram","actor":"Julia Fox","actor_kind":"celebrity","text":"Julia Fox posted a look from her planned Corpse Paint appearance the previous day.","url":"https://www.instagram.com/p/C5BODMNuuVU/"},{"seq":8,"date":"2024-03-28","precision":"day","phase":"press","platform":"press","actor":"Inc.","actor_kind":"press","text":"Inc. reported a 24-hour Roblox campaign alongside the commercial and a paid Julia Fox partnership.","url":"https://www.inc.com/sydney-sladovnik/how-elf-cosmetics-liquid-death-sold-out-their-spooky-successful-collab.html"},{"seq":9,"date":"2024-04-01","precision":"day","phase":"jump","platform":"youtube","actor":"Jen Luv","actor_kind":"creator","text":"Jen Luv discussed the Corpse Paint ad in her 29-minute makeup launch report.","url":"https://www.youtube.com/watch?v=1cQ_5pICtYU"},{"seq":10,"date":"2024-04-05","precision":"day","phase":"commercial","platform":"press","actor":"Liquid Death","actor_kind":"owner","text":"Liquid Death reported 6.8 billion earned media impressions by the morning of April 5.","url":"https://www.marketingbrew.com/stories/2024/04/09/liquid-death-becomes-her-for-e-l-f-cosmetics-corpse-paint-campaign"},{"seq":11,"date":"2024-05-22","precision":"day","phase":"commercial","platform":"web","actor":"Tarang Amin / e.l.f. Beauty","actor_kind":"owner","text":"e.l.f. reported 12B+ press impressions and 68% new purchasers for Corpse Paint in its earnings call.","url":"https://stockanalysis.com/stocks/elf/transcripts/152294-q4-2024/"},{"seq":12,"date":"2024-05-24","precision":"day","phase":"commercial","platform":"web","actor":"e.l.f. Beauty","actor_kind":"owner","text":"Marketing Dive covered e.l.f.'s 68% new-buyer claim and triple-digit website-visit lift.","url":"https://www.marketingdive.com/news/elf-q4-earnings-2024-beauty-cosmetics-category-disruption/717116/"},{"seq":13,"date":"2024-06-18","precision":"day","phase":"commercial","platform":"press","actor":"e.l.f. Beauty","actor_kind":"owner","text":"E.l.f. told Marketing Dive the collection had generated over 12 billion impressions.","url":"https://www.marketingdive.com/news/elf-peculiar-behavior-campaign-skin-bronzing-drops/719138/"},{"seq":14,"date":"2024-06-21","precision":"day","phase":"afterlife","platform":"web","actor":"e.l.f. 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relaunch.","url":"https://www.gamedeveloper.com/business/fall-guys-hit-50-million-players-two-weeks-after-freemium-switch"}]},{"id":"HIS-00158","slug":"fall-guys-battle-of-the-brands","url":"https://howitspread.com/id/HIS-00158","title":"Fall Guys Battle of the Brands","owner":"Mediatonic / Devolver Digital","kind":"campaign","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2020-08-17","peak_date":"2020-08-31","origin_platform":"x","platforms":"x;press;web","mechanics":"response-chain;brand-pile-on;remixable-template;platform-jump;scarcity-drop","score":30,"band":"Niche","provisional":true,"coverage":0.5,"reach":30,"contagion":null,"breadth":30,"velocity":null,"longevity":null,"events":17,"sources":25,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-08-06","precision":"day","phase":"precursor","platform":"x","actor":"Walmart Canada Gaming","actor_kind":"brand","text":"Walmart Canada Gaming shared a 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Wildbytes' claim of 1.1 billion social impressions from its Madrid launch.","url":"https://marcommnews.com/rihanna-and-sephora-launch-fenty-beauty-with-the-worlds-first-live-created-fan-film/"},{"seq":14,"date":"2017-11-09","precision":"day","phase":"response","platform":"instagram","actor":"Rihanna","actor_kind":"owner","text":"Rihanna announced Stunna Lip Paint on Instagram for a November 23 release.","url":"https://www.allure.com/story/fenty-beauty-stunna-lip-paint-color-launch-date"},{"seq":15,"date":"2017-11-16","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME included Fenty Beauty among its Best Inventions of the year.","url":"https://time.com/5023212/best-inventions-of-2017/"},{"seq":16,"date":"2018-10-03","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported $100 million in first-40-day sales and competitors expanding their shade 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itinerary.","url":"https://www.tiktok.com/@fourseasons/video/7373039365414751534"},{"seq":13,"date":"2024-05-27","precision":"day","phase":"response","platform":"tiktok","actor":"Stefanie O’Brien / @sobrizzle","actor_kind":"owner","text":"Stefanie O’Brien posted Kate dining at the hotel.","url":"https://www.tiktok.com/@sobrizzle/video/7373694812396064046"},{"seq":14,"date":"2024-09-08","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Stefanie O’Brien / @sobrizzle","actor_kind":"owner","text":"Stefanie O’Brien posted Kate saying “Me!” about London; Dexerto later reported the family’s hotel visit.","url":"https://www.dexerto.com/tiktok/tiktoks-fully-conscious-baby-goes-viral-again-after-visiting-four-seasons-in-london-2903442/"},{"seq":15,"date":"2024-09-18","precision":"day","phase":"afterlife","platform":"press","actor":"Dexerto","actor_kind":"press","country":"GB","text":"Dexerto reported renewed virality around Kate’s visit to Four Seasons in London.","url":"https://www.dexerto.com/tiktok/tiktoks-fully-conscious-baby-goes-viral-again-after-visiting-four-seasons-in-london-2903442/"},{"seq":16,"date":"2025-05-21","precision":"day","phase":"afterlife","platform":"web","actor":"Shorty Awards","actor_kind":"brand","text":"The brand response won Short Form Video and received an Audience Honor at the Shorty Awards.","url":"https://shortyawards.com/17th/four-seasons-baby"},{"seq":17,"date":"2026-05-06","precision":"day","phase":"afterlife","platform":"web","actor":"Stefanie O’Brien","actor_kind":"owner","text":"O’Brien told PEOPLE many family trips were hosted by Four Seasons and shared on her TikTok.","url":"https://people.com/four-seasons-orlando-baby-celebrates-third-birthday-at-resort-exclusive-11967369"}]},{"id":"HIS-00166","slug":"four-seasons-total-landscaping","url":"https://howitspread.com/id/HIS-00166","title":"Four Seasons Total Landscaping Press 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(@kjgillenwater)","actor_kind":"creator","text":"At 14:46 UTC, Gillenwater questioned Trump’s changed venue on Twitter.","url":"https://x.com/kjgillenwater/status/1325087109217099779"},{"seq":3,"date":"2020-11-07","precision":"day","phase":"press","platform":"press","actor":"Rudy Giuliani","actor_kind":"owner","text":"Giuliani pledged election lawsuits at the yard beside an adult store and crematorium as networks called Biden’s win.","url":"https://www.rev.com/transcripts/rudy-giuliani-trump-campaign-philadelphia-press-conference-november-7"},{"seq":4,"date":"2020-11-07","precision":"day","phase":"commercial","platform":"web","actor":"shing yin khor (@sawdustbear)","actor_kind":"creator","text":"Khor posted a Four Seasons Total Landscaping shirt and pledged its profits to the Georgia runoffs.","url":"https://twitter.com/sawdustbear/status/1325200682467561472"},{"seq":5,"date":"2020-11-07","precision":"week","phase":"peak","platform":"web","actor":"Online 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venue.","url":"https://www.tiktok.com/@fashiongirl42069/video/6892598366325230853"},{"seq":8,"date":"2020-11-08","precision":"day","phase":"backlash","platform":"facebook","actor":"Four Seasons Total Landscaping","actor_kind":"brand","text":"The company answered criticism on Facebook and said it would have hosted any presidential campaign.","url":"https://www.theguardian.com/us-news/2020/nov/09/four-seasons-total-landscaping-trump-gardening-merchandise"},{"seq":9,"date":"2020-11-08","precision":"day","phase":"commercial","platform":"web","actor":"Four Seasons Total Landscaping","actor_kind":"brand","text":"The company launched T-shirts, hoodies and stickers on Sunday night.","url":"https://www.wgbh.org/news/politics/2020-11-11/from-obscure-to-sold-out-the-story-of-four-seasons-total-landscaping-in-just-4-days"},{"seq":10,"date":"2020-11-09","precision":"day","phase":"jump","platform":"web","actor":"coopertom","actor_kind":"creator","text":"Coopertom demonstrated a VRChat recreation of the venue with other participants.","url":"https://www.pcgamer.com/four-seasons-total-landscaping-vr-chat/"},{"seq":11,"date":"2020-11-09","precision":"day","phase":"jump","platform":"youtube","actor":"Late Night with Seth Meyers","actor_kind":"press","text":"Meyers mocked the landscaping venue in an A Closer Look video on his show’s YouTube channel.","url":"https://www.youtube.com/watch?v=JKDQ1f_R9CU"},{"seq":12,"date":"2020-11-10","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"The company’s initial merchandise line had sold out by Tuesday.","url":"https://www.wgbh.org/news/politics/2020-11-11/from-obscure-to-sold-out-the-story-of-four-seasons-total-landscaping-in-just-4-days"},{"seq":13,"date":"2020-12-01","precision":"day","phase":"commercial","platform":"web","actor":"Four Seasons Total Landscaping","actor_kind":"brand","text":"The company reported over 35,000 merchandise orders totaling $1.3 million in sales.","url":"https://www.inquirer.com/news/philadelphia/trump-four-seasons-total-landscaping-what-happened-20201201.html"},{"seq":14,"date":"2020-12-06","precision":"day","phase":"afterlife","platform":"retail","actor":"Visitors","actor_kind":"public","text":"Business Insider reported selfie tourists, gifts and requests to host weddings at the venue.","url":"https://www.businessinsider.com/four-seasons-total-landscaping-joins-the-philadelphia-tourist-trail-2020-12"},{"seq":15,"date":"2021-02-07","precision":"day","phase":"afterlife","platform":"tv","actor":"Fiverr","actor_kind":"brand","text":"Fiverr aired a paid Super Bowl ad featuring owner Marie Siravo; Tatari bought the television spot.","url":"https://digitalproducer.com/fiverr-reveals-official-super-bowl-ad-spot-opportunity-knocks-with-four-seasons-total-landscaping/"},{"seq":16,"date":"2021-08-21","precision":"day","phase":"afterlife","platform":"retail","actor":"Laura Jane Grace","actor_kind":"celebrity","text":"Grace performed in the company’s car park for around 200 people.","url":"https://www.nme.com/news/music/watch-laura-jane-grace-perform-four-seasons-total-landscaping-3025846"},{"seq":17,"date":"2021-11-07","precision":"day","phase":"afterlife","platform":"tv","actor":"MSNBC","actor_kind":"press","text":"MSNBC premiered Four Seasons Total Documentary on the press conference’s first anniversary.","url":"https://billypenn.com/2021/11/07/the-inside-story-of-the-documentary-on-four-seasons-total-landscaping/"}]},{"id":"HIS-00167","slug":"fourth-wing","url":"https://howitspread.com/id/HIS-00167","title":"Fourth Wing","owner":"Rebecca Yarros / Entangled 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reported that Fourth Wing had sold over two million copies globally.","url":"https://time.com/6332608/iron-flame-rebecca-yarros/"},{"seq":11,"date":"2024-05-13","precision":"day","phase":"afterlife","platform":"retail","actor":"The British Book Awards","actor_kind":"brand","text":"Fourth Wing won the British Book Awards’ Pageturner award.","url":"https://www.thebookseller.com/awards/the-british-book-awards-2024?tab=designer-of-the-year-2024"},{"seq":12,"date":"2024-07-25","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok named Fourth Wing its international Book of the Year in the UK and Ireland awards.","url":"https://newsroom.tiktok.com/congratulating-the-winners-of-the-tiktok-book-awards-uk-and-ireland-2024?lang=en-GB"},{"seq":13,"date":"2024-12-16","precision":"day","phase":"commercial","platform":"retail","actor":"Book buyers tracked by Circana","actor_kind":"public","text":"Publishers Weekly reported over 2.7 million 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out, and Frida told shoppers to check back tomorrow.","url":"https://www.the-independent.com/news/world/americas/breast-milk-ice-cream-for-sale-b2802566.html"},{"seq":5,"date":"2025-08-05","precision":"day","phase":"press","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent covered the nationwide launch and Instagram reactions from creators and brands.","url":"https://www.the-independent.com/news/world/americas/breast-milk-ice-cream-for-sale-b2802566.html"},{"seq":6,"date":"2025-08-05","precision":"day","phase":"jump","platform":"instagram","actor":"Instagram users and Rif Care","actor_kind":"public","text":"Instagram users and Rif Care reacted to Frida’s pop-up announcement.","url":"https://www.the-independent.com/news/world/americas/breast-milk-ice-cream-for-sale-b2802566.html"},{"seq":7,"date":"2025-08-05","precision":"day","phase":"jump","platform":"x","actor":"Dexerto and Josh Hart","actor_kind":"press","text":"Dexerto posted the release news, and Josh Hart said he would try it after being tagged.","url":"https://x.com/Dexerto/status/1952838829611626531"},{"seq":8,"date":"2025-08-06","precision":"day","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Worldwide Google search interest for Frida breast milk ice cream peaked at 100 on its sampled index.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222025-07-06+2025-12-06%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Frida+breast+milk+ice+cream%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas9GvNGX1hK_MSlRj-yA3s_9R_tmOoW-"},{"seq":9,"date":"2025-08-06","precision":"day","phase":"backlash","platform":"press","actor":"Rosie Colosi / TODAY","actor_kind":"press","text":"TODAY reviewed the ice cream, covered the tanker stunt and questioned whether the comparison cheapened breast 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tasting video and X users’ reactions.","url":"https://www.blackenterprise.com/frida-unveils-breast-milk-inspired-ice-cream/"},{"seq":13,"date":"2025-08-09","precision":"day","phase":"response","platform":"tiktok","actor":"Frida","actor_kind":"owner","text":"Frida promoted free scoops and said its ice cream pop-up would end the next day.","url":"https://www.tiktok.com/@frida/video/7536649005120392478"},{"seq":14,"date":"2025-08-17","precision":"day","phase":"jump","platform":"youtube","actor":"penguinz0","actor_kind":"creator","text":"Penguinz0 published a 12-minute tasting video titled Is Breast Milk Ice Cream Good.","url":"https://www.youtube.com/watch?v=XymA7_8qaYo"},{"seq":15,"date":"2025-08-24","precision":"day","phase":"backlash","platform":"reddit","actor":"Reddit users","actor_kind":"public","text":"Salon covered Reddit users debating whether breast milk ice cream was 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hoodies circulated through outfit-roundup Instagram accounts and Pinterest boards.","url":"https://www.inverse.com/input/style/gap-hoodie-brown-arch-logo-vintage-instagram-tiktok-trend-depop-ebay"},{"seq":3,"date":"2021-03-01","precision":"month","phase":"response","platform":"tiktok","actor":"Mary Alderete / Gap","actor_kind":"owner","text":"Gap’s CMO said the brand had gifted hoodies and recipients had posted their own content.","url":"https://www.glossy.co/fashion/gap-cmo-mary-alderete-on-indirectly-growing-a-tiktok-presence/"},{"seq":4,"date":"2021-03-10","precision":"day","phase":"jump","platform":"web","actor":"Depop resellers","actor_kind":"public","text":"Input reported that brown Gap hoodies had prompted resale bidding wars on Depop.","url":"https://www.inverse.com/input/style/gap-hoodie-brown-arch-logo-vintage-instagram-tiktok-trend-depop-ebay"},{"seq":5,"date":"2021-03-10","precision":"day","phase":"commercial","platform":"web","actor":"Maryam Dust / Depop","actor_kind":"public","text":"Input reported that London seller Maryam Dust had sold a brown Gap hoodie for $210.","url":"https://www.inverse.com/input/style/gap-hoodie-brown-arch-logo-vintage-instagram-tiktok-trend-depop-ebay"},{"seq":6,"date":"2021-05-13","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported that Gap had brought a vintage brown hoodie back into production after a TikTok video.","url":"https://www.glossy.co/fashion/gap-cmo-mary-alderete-on-indirectly-growing-a-tiktok-presence/"},{"seq":7,"date":"2021-06-24","precision":"day","phase":"response","platform":"web","actor":"Gap","actor_kind":"owner","text":"Gap told GMA it would bring back the brown hoodie and open preorders on June 26.","url":"https://www.goodmorningamerica.com/style/story/gaps-classic-brown-logo-hoodie-is-making-a-comeback-thanks-to-tiktok-78462713"},{"seq":8,"date":"2021-06-26","precision":"day","phase":"commercial","platform":"web","actor":"Gap","actor_kind":"owner","text":"Gap opened preorders for a limited reissue of the brown logo hoodie.","url":"https://www.gapinc.com/en-us/articles/2021/06/the-gap-hoodie-comeback-%E2%80%9D-tapping-into-the-power-o"},{"seq":9,"date":"2021-06-26","precision":"day","phase":"response","platform":"web","actor":"Gap and Barbara Kristoffersen","actor_kind":"owner","text":"Gap partnered with Kristoffersen for preorders and commissioned creators for its hoodie color vote.","url":"https://www.modernretail.co/retailers/gap-is-crowdsourcing-its-next-hoodie-re-release-via-a-tiktok-competition/"},{"seq":10,"date":"2021-06-28","precision":"week","phase":"peak","platform":"press","actor":"GMA, Adweek, GQ and Modern Retail","actor_kind":"press","text":"Reissue coverage clustered in GMA, Adweek, GQ and Modern Retail during June 24 to 29."},{"seq":11,"date":"2021-06-29","precision":"day","phase":"response","platform":"instagram","actor":"Mary Alderete / Gap","actor_kind":"owner","text":"Gap’s marketing head reported over 24,000 likes on its repost of Kristoffersen’s brown-hoodie photo.","url":"https://www.modernretail.co/retailers/gap-is-crowdsourcing-its-next-hoodie-re-release-via-a-tiktok-competition/"},{"seq":12,"date":"2021-07-30","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported over 6.8 million views on the broader #gaphoodie topic.","url":"https://www.marketingdive.com/news/campaign-trail-gapkids-meets-anticipated-back-to-school-season-with-ad-on/604078/"},{"seq":13,"date":"2021-08-26","precision":"day","phase":"afterlife","platform":"web","actor":"Sonia Syngal / Gap","actor_kind":"owner","text":"Gap’s CEO reported sevenfold year-on-year growth in hoodie searches on gap.com in Q2.","url":"https://www.fool.com/earnings/call-transcripts/2021/08/27/gap-gps-q2-2021-earnings-call-transcript/"},{"seq":14,"date":"2021-09-20","precision":"day","phase":"response","platform":"tiktok","actor":"Mary Alderete / Gap","actor_kind":"owner","text":"Gap’s CMO told AdExchanger that neon pink had won the hoodie color vote.","url":"https://www.adexchanger.com/advertiser/gaps-cmo-content-has-to-evolve-as-you-move-through-the-funnel/"},{"seq":15,"date":"2021-09-29","precision":"day","phase":"commercial","platform":"web","actor":"Nielsen","actor_kind":"brand","text":"Nielsen reported that demand had kept the reissued brown hoodie out of stock on Gap’s website.","url":"https://www.nielsen.com/insights/2021/making-personal-connections-how-brands-are-leveraging-social-influencers/"},{"seq":16,"date":"2022-05-17","precision":"day","phase":"afterlife","platform":"web","actor":"Nielsen","actor_kind":"brand","text":"Nielsen revisited the revival and reported that the brown-hoodie reissue had gone on backorder.","url":"https://www.nielsen.com/insights/2022/getting-closer-influencers-help-brands-build-more-personal-consumer-connections/"}]},{"id":"HIS-00174","slug":"gap-loveshackfancy","url":"https://howitspread.com/id/HIS-00174","title":"Gap x LoveShackFancy","owner":"Gap and LoveShackFancy","kind":"product","sector":"fashion","origin":"mixed","region":"US","seed_date":"2023-08-03","peak_date":"2023-08-04","origin_platform":"web","platforms":"retail;instagram;web;press;tiktok;youtube","mechanics":"scarcity-drop;visible-use;sell-out-loop;identity-badge;platform-jump","score":34,"band":"Niche","provisional":false,"coverage":1,"reach":17,"contagion":35,"breadth":40,"velocity":69,"longevity":21,"events":16,"sources":24,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2023-07-31","precision":"day","phase":"precursor","platform":"retail","actor":"Gap and LoveShackFancy","actor_kind":"owner","text":"The brands posted teasers and hosted a Los Angeles launch party with Ciara at Harriet’s Rooftop.","url":"https://fashionweekdaily.com/loveshackfancy-collaboration-gap-campaign-ciara/"},{"seq":2,"date":"2023-07-31","precision":"day","phase":"precursor","platform":"instagram","actor":"The Low Low Style","actor_kind":"creator","text":"The Low Low Style author reported receiving an Instagram ad for the collaboration.","url":"https://thelowlowstyle.com/2023/07/31/gap-and-loveshackfancy-are-dropping-a-collab/"},{"seq":3,"date":"2023-08-01","precision":"day","phase":"precursor","platform":"web","actor":"Gap and LoveShackFancy","actor_kind":"owner","text":"The brands announced the collection and Ciara’s campaign as Glossy covered the launch plans.","url":"https://www.multivu.com/players/English/9136952-gap-ciara-loveshackfancy-limited-edition-collection/"},{"seq":4,"date":"2023-08-03","precision":"day","phase":"seed","platform":"web","actor":"Shoppers","actor_kind":"public","text":"A shopper bought collection pieces through links in Vogue before the advertised release.","url":"https://thelowlowstyle.com/2023/07/31/gap-and-loveshackfancy-are-dropping-a-collab/"},{"seq":5,"date":"2023-08-03","precision":"day","phase":"press","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue interviewed Ciara and linked the collection for purchase.","url":"https://www.vogue.com/article/gap-loveshackfancy-collab-ciara"},{"seq":6,"date":"2023-08-04","precision":"day","phase":"commercial","platform":"retail","actor":"Gap and LoveShackFancy","actor_kind":"owner","text":"The collection launched on both brands’ websites and in selected stores.","url":"https://www.retaildive.com/news/gap-loveshackfancy-collaboration/690240/"},{"seq":7,"date":"2023-08-04","precision":"day","phase":"peak","platform":"web","actor":"Shoppers","actor_kind":"public","text":"Cosmopolitan reported fast sellouts on launch day; Brit + Co later reported most styles sold out.","url":"https://www.cosmopolitan.com/style-beauty/fashion/a44723449/love-shack-fancy-gap/"},{"seq":8,"date":"2023-08-04","precision":"day","phase":"response","platform":"instagram","actor":"LoveShackFancy","actor_kind":"owner","text":"LoveShackFancy promised an online restock and directed shoppers to Gap stores.","url":"https://www.instagram.com/p/CviJp8XOeAX/"},{"seq":9,"date":"2023-08-04","precision":"day","phase":"jump","platform":"tiktok","actor":"@jamiedav_ (now @jamiekateanthony)","actor_kind":"creator","text":"The shopper posted about arriving early and offered to film a haul of the collection.","url":"https://www.tiktok.com/@jamiekateanthony/video/7263598180737207598"},{"seq":10,"date":"2023-08-05","precision":"day","phase":"jump","platform":"web","actor":"Tiana / @dressedwitht","actor_kind":"creator","text":"Tiana’s Lemon8 post, dated August 5, criticized early access after she bought pieces.","url":"https://www.lemon8-app.com/%40dressedwitht/7263616151727391237?region=us"},{"seq":11,"date":"2023-08-08","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"Most styles were sold out in Brit + Co’s shopping report.","url":"https://www.brit.co/gap-loveshackfancy-collection/"},{"seq":12,"date":"2023-08-14","precision":"day","phase":"jump","platform":"retail","actor":"Gap Japan","actor_kind":"owner","country":"JP","text":"Japan sales began at Shinjuku Flags, Ikebukuro Tobu and Gap’s online store.","url":"https://www.gapinc.com/ja-jp/articles/2023/08/gap%E3%81%8B%E6%97%A5%E6%9C%AC%E5%88%9D%E4%B8%8A%E9%99%B8%E3%81%A8%E3%81%AA%E3%82%8Bloveshackfancy%E3%81%A8%E3%81%AE%E9%99%90%E5%AE%9A%E3%82%B3%E3%83%A9%E3%83%9B%E3%82%B3%E3%83%AC%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%92%E7%99%BA%E8%A1%A8%EF%BC%818%E6%9C%8814%E6%97%A5%EF%BC%88%E6%9C%88"},{"seq":13,"date":"2023-08-19","precision":"day","phase":"jump","platform":"youtube","actor":"Tali Ruta","actor_kind":"creator","text":"Tali Ruta posted a try-on, styling and sizing review of the collection.","url":"https://www.youtube.com/watch?v=KUg8gFRPGgw"},{"seq":14,"date":"2023-08-22","precision":"day","phase":"response","platform":"retail","actor":"Gap and Next","actor_kind":"owner","country":"GB","text":"Gap reported a London influencer breakfast, Oxford Street rollout and collection-branded 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availability in three US cities at 21:33:43 UTC.","metric_value":17040,"metric_label":"17,040 likes as of 2026-10-12; X API lookup","url":"https://x.com/elijahdaniel/status/1359254174282600449"},{"seq":3,"date":"2021-02-09","precision":"day","phase":"commercial","platform":"x","actor":"Leily (@Leily41)","actor_kind":"creator","text":"Leily posted a meal photo and said she had tried Gay Burger at 21:41:24 UTC.","url":"https://x.com/Leily41/status/1359256109362515971"},{"seq":4,"date":"2021-02-09","precision":"day","phase":"response","platform":"x","actor":"Elijah Daniel","actor_kind":"owner","text":"Daniel posted “WELCOME TO GAY BURGER HOME OF THE #GAYBURGER CAN I TAKE YOUR ORDER.”","url":"https://x.com/elijahdaniel/status/1359263122339504129"},{"seq":5,"date":"2021-02-09","precision":"day","phase":"press","platform":"press","actor":"Tubefilter","actor_kind":"press","text":"Tubefilter covered the launch and its promise to donate proceeds to the Los Angeles LGBT 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commercials.","url":"https://x.com/elijahdaniel/status/1359347702937489414"},{"seq":12,"date":"2021-02-11","precision":"day","phase":"jump","platform":"press","actor":"The Times of India","actor_kind":"press","text":"The Times of India covered the launch and Twitter users’ requests for a gay pizza.","url":"https://timesofindia.indiatimes.com/life-style/food-news/youtuber-launches-gay-burgers-netizens-are-loving-it/articleshow/80842484.cms"},{"seq":13,"date":"2021-02-16","precision":"day","phase":"jump","platform":"audio","actor":"H3 Podcast","actor_kind":"press","text":"Ethan and Trisha discussed Gay Burger on Frenemies.","url":"https://podcasts.apple.com/kh/podcast/erased-david-dobrik-footage-proves-trisha-was-right/id1186098620?i=1000509441513&l=fr-FR"},{"seq":14,"date":"2021-02-16","precision":"day","phase":"jump","platform":"youtube","actor":"H3 Podcast","actor_kind":"press","text":"H3 posted the Frenemies episode that included Ethan and Trisha discussing Gay 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operating.","url":"https://www.modernretail.co/retailers/with-gay-burger-the-pop-up-model-got-an-influencer-twist/"}]},{"id":"HIS-00176","slug":"gentleminions","url":"https://howitspread.com/id/HIS-00176","title":"Gentleminions","owner":"","kind":"trend","sector":"entertainment","origin":"mixed","region":"AU","seed_date":"2022-06-28","peak_date":"2022-07-07","origin_platform":"tiktok","platforms":"tiktok;box-office;x;reddit;press;web;youtube;retail","mechanics":"challenge;audio-meme;spectacle;controversy;platform-jump;press-loop","score":53,"band":"Notable","provisional":false,"coverage":1,"reach":65,"contagion":35,"breadth":80,"velocity":52,"longevity":21,"events":17,"sources":29,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-06-01","precision":"month","phase":"precursor","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"TikTok users proposed attending Minions screenings in suits before filming cinema 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opening.","url":"https://www.nbcnews.com/pop-culture/pop-culture-news/gentleminions-teen-trend-says-viral-video-was-inspired-childhood-nosta-rcna36754"},{"seq":11,"date":"2022-07-06","precision":"day","phase":"backlash","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN reported that Mallard Cinema cancelled screenings after disruptive groups vandalized the theater.","url":"https://ktvz.com/entertainment/cnn-entertainment/2022/07/06/gentleminions-why-tiktok-teens-are-wearing-suits-to-minions-the-rise-of-gru/"},{"seq":12,"date":"2022-07-07","precision":"week","phase":"peak","platform":"web","actor":"News outlets / Wikipedia readers","actor_kind":"public","text":"The parent film’s seven-day Wikipedia peak coincided with the first week of suit-ban coverage.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Minions%3A_The_Rise_of_Gru/daily/2022042900/2024062700"},{"seq":13,"date":"2022-07-07","precision":"day","phase":"jump","platform":"press","actor":"Coconuts Singapore","actor_kind":"press","country":"SG","text":"Coconuts documented Singapore cinema attendees wearing suits to watch Minions.","url":"https://coconuts.co/singapore/lifestyle/teens-in-suits-invade-singaporean-theaters-to-take-part-in-gentleminions-meme/"},{"seq":14,"date":"2022-07-08","precision":"day","phase":"response","platform":"box-office","actor":"Vue / Odeon","actor_kind":"brand","text":"Vue offered Gentleminions screenings in the UK and Ireland; Odeon invited audience 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launch.","url":"https://www.businessinsider.com/eye-shadow-palette-looks-like-pizza-2018-12?IR=T&r=UK"},{"seq":3,"date":"2018-12-12","precision":"day","phase":"seed","platform":"web","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Glamlite made the Pizza Palette available on its website.","url":"https://www.allure.com/story/glamlite-cosmetics-pizza-eye-shadow-palette"},{"seq":4,"date":"2018-12-13","precision":"day","phase":"jump","platform":"youtube","actor":"Elite Daily","actor_kind":"press","text":"Elite Daily linked Kay-Lani's Pizza Palette makeup video while reporting its spread on Instagram.","url":"https://www.youtube.com/watch?v=u3VqIBPjvQ4"},{"seq":5,"date":"2018-12-13","precision":"day","phase":"jump","platform":"x","actor":"Dany Esquivel (@kaydany)","actor_kind":"creator","text":"Dany Esquivel recommended the palette on X and invited readers to tag a friend.","url":"https://x.com/kaydany/status/1073283009816670208"},{"seq":6,"date":"2018-12-13","precision":"day","phase":"jump","platform":"audio","actor":"BEAUTY NEWS","actor_kind":"press","text":"Beauty News published a podcast episode with a segment on the Pizza Palette.","url":"https://podcasts.apple.com/au/podcast/beauty-news-14-december-2018-new-releases-updates/id1363051672?i=1000425742218"},{"seq":7,"date":"2018-12-14","precision":"day","phase":"commercial","platform":"instagram","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Glamlite announced that the Pizza Palette had sold out in under 48 hours.","url":"https://www.instagram.com/p/BrW1Zh4jvF_/"},{"seq":8,"date":"2018-12-14","precision":"day","phase":"response","platform":"web","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Glamlite accepted preorders and announced that orders would ship on December 28.","url":"https://www.instagram.com/p/BrW1Zh4jvF_/"},{"seq":9,"date":"2018-12-16","precision":"week","phase":"peak","platform":"youtube","actor":"Jeffree Star","actor_kind":"celebrity","text":"Jeffree Star published a YouTube review approving the Pizza Palette he had received from Glamlite.","url":"https://www.youtube.com/watch?v=9by9e9MnujE"},{"seq":10,"date":"2019-01-16","precision":"day","phase":"commercial","platform":"press","actor":"Beauty Independent","actor_kind":"press","text":"Beauty Independent reported $150,000 in Pizza Palette sales in the week after Star's review.","url":"https://www.beautyindependent.com/pizza-palette-social-media-beauty/"},{"seq":11,"date":"2019-03-11","precision":"day","phase":"response","platform":"press","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Glamlite had announced a Burger Palette and a fast-food-themed collection, Allure reported.","url":"https://www.allure.com/story/burger-eye-shadow-palette-glamlite-cosmetics-shop"},{"seq":12,"date":"2019-03-29","precision":"day","phase":"response","platform":"press","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Glamlite told Glossy it was pivoting exclusively to fast-food-themed products after the Pizza Palette.","url":"https://www.glossy.co/beauty/how-glamlite-is-pivoting-its-business-after-its-pizza-eye-shadow-palette-went-viral/"},{"seq":13,"date":"2019-04-20","precision":"day","phase":"response","platform":"web","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Glamlite launched Fry-Lashes, false eyelashes packaged to look like fries.","url":"https://www.allure.com/story/burger-eye-shadow-palette-glamlite-cosmetics-shop"},{"seq":14,"date":"2019-06-15","precision":"day","phase":"response","platform":"web","actor":"Glamlite Cosmetics","actor_kind":"owner","text":"Allure reported that Glamlite had added Milkshake Lips gloss to its Burger Collection.","url":"https://www.allure.com/story/burger-eye-shadow-palette-glamlite-cosmetics-shop"},{"seq":15,"date":"2019-07-13","precision":"day","phase":"afterlife","platform":"web","actor":"I Heart Revolution","actor_kind":"brand","text":"Allure reported I Heart Revolution's Tasty Pizza Palette and compared it with Glamlite's earlier palette.","url":"https://www.allure.com/story/i-heart-revolution-pizza-eye-shadow-palette"},{"seq":16,"date":"2020-12-21","precision":"day","phase":"afterlife","platform":"press","actor":"Gisselle Hernandez","actor_kind":"owner","text":"Hernandez told Allure the Pizza Palette launch led her to hire a team to keep up with sales.","url":"https://www.allure.com/story/glamlite-giselle-hernandez-pizza-palette-empire-interview"}]},{"id":"HIS-00182","slug":"glazed-donut-nails","url":"https://howitspread.com/id/HIS-00182","title":"Glazed Donut Nails","owner":"Zola Ganzorigt and Hailey 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showing the glazed manicure technique.","url":"https://www.tiktok.com/@zolaganzorigt/video/7115909857517030698"},{"seq":3,"date":"2022-07-18","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok creators","actor_kind":"public","text":"Glamour reported TikTok tutorials recreating Bieber’s glazed manicure.","url":"https://www.glamourmagazine.co.uk/article/glazed-donut-nails"},{"seq":4,"date":"2022-07-19","precision":"day","phase":"jump","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure reported DIY recreations of the manicure under #haileybiebernails.","url":"https://www.allure.com/story/hailey-bieber-tiktok-viral-glazed-donut-nails"},{"seq":5,"date":"2022-07-24","precision":"day","phase":"response","platform":"instagram","actor":"Hailey Bieber","actor_kind":"celebrity","text":"Bieber wore glazed nails in an Instagram Story teasing a new lip-treatment flavor.","url":"https://www.teenvogue.com/story/hailey-bieber-met-gala-glazed-donut-nails-tutorial-zola"},{"seq":6,"date":"2022-07-29","precision":"day","phase":"peak","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue reported all-time-high attention on Ganzorigt following the glazed manicure.","url":"https://www.vogue.com/article/nail-files-zola-ganzorigt"},{"seq":7,"date":"2022-08-19","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy featured Sally Hansen’s Unicorn topper as a way to recreate Bieber’s manicure.","url":"https://www.glossy.co/fashion/glossy-pop-newsletter-something-navy-wants-to-be-more-than-an-influencer-founded-brand/"},{"seq":8,"date":"2022-09-05","precision":"day","phase":"response","platform":"tiktok","actor":"Hailey Bieber","actor_kind":"celebrity","text":"Glamour reported Bieber’s chocolate glazed manicure and TikTok users copying it.","url":"https://www.glamourmagazine.co.uk/article/chocolate-glazed-donut-nails"},{"seq":9,"date":"2022-09-07","precision":"day","phase":"commercial","platform":"web","actor":"Stylight","actor_kind":"brand","text":"Stylight reported pearlescent-polish searches rose 203% year on year.","url":"https://www.premiumbeautynews.com/en/fall-make-up-trends-from-glazed%2C20774%2Cen"},{"seq":10,"date":"2022-11-04","precision":"day","phase":"commercial","platform":"retail","actor":"Zola Ganzorigt","actor_kind":"owner","text":"Ganzorigt told NYLON the chrome powder had sold out and offered a pearly-polish substitute.","url":"https://www.nylon.com/beauty/manicurist-zola-ganzorigt-nailsbyzola-interview"},{"seq":11,"date":"2022-12-01","precision":"day","phase":"commercial","platform":"web","actor":"Yelp","actor_kind":"brand","text":"BeautyMatter reported Yelp searches for glazed donut manicures rose 125%.","url":"https://beautymatter.com/articles/just-the-numbers-yelps-2023-beauty-and-wellness-trends"},{"seq":12,"date":"2022-12-07","precision":"day","phase":"afterlife","platform":"web","actor":"Google","actor_kind":"brand","text":"Google’s annual U.S. trending nail searches included Hailey Bieber nails and the chocolate version.","url":"https://www.glossy.co/pop/tiktoks-influence-dominates-googles-top-trending-beauty-searches-for-2022/"},{"seq":13,"date":"2023-01-20","precision":"day","phase":"commercial","platform":"retail","actor":"PaintLab","actor_kind":"brand","text":"Glossy reported PaintLab made shimmery pink press-ons in response to the trend.","url":"https://www.glossy.co/beauty/walmart-ups-push-to-be-the-next-indie-beauty-hotspot/"},{"seq":14,"date":"2023-01-23","precision":"day","phase":"jump","platform":"youtube","actor":"Paola Ponce","actor_kind":"creator","text":"Paola Ponce published a YouTube tutorial adapting the glaze to the cuticle area.","url":"https://paolaponcenails.com/how-to-glazed-donut-nails-at-the-cuticle-area-only-low-commitment/"},{"seq":15,"date":"2024-01-29","precision":"day","phase":"jump","platform":"instagram","actor":"Instagram creators","actor_kind":"public","text":"Marie Claire reported Instagram posts recreating the glazed manicure.","url":"https://www.marie-claire.es/belleza/60518.html"},{"seq":16,"date":"2025-03-11","precision":"day","phase":"afterlife","platform":"instagram","actor":"Hailey Bieber","actor_kind":"celebrity","text":"Glamour reported Bieber revived glazed nails in shimmery pink on Instagram.","url":"https://www.glamour.com/story/hailey-bieber-just-revived-her-iconic-glazed-donut-nails"}]},{"id":"HIS-00183","slug":"glow-recipe-hue-drops","url":"https://howitspread.com/id/HIS-00183","title":"Glow Recipe Hue Drops","owner":"Glow Recipe","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2024-02-23","peak_date":"2024-05-01","origin_platform":"web","platforms":"tiktok;press;instagram;web;retail;youtube","mechanics":"creator-relay;visible-use;platform-jump;press-loop;mystery-lore","score":32,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":40,"velocity":19,"longevity":null,"events":16,"sources":24,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-01-17","precision":"day","phase":"precursor","platform":"tiktok","actor":"Aysha Harun","actor_kind":"creator","text":"Aysha Harun demonstrated the unreleased Hue Drops in a TikTok video.","url":"https://www.tiktok.com/@ayshaharun/video/7324863584662588703"},{"seq":2,"date":"2024-01-20","precision":"day","phase":"precursor","platform":"tiktok","actor":"Mikayla Nogueira and Lisi","actor_kind":"creator","text":"Mikayla Nogueira posted a greenscreen reply mentioning Aysha Harun; Lisi posted about the leaked Hue Drops.","url":"https://www.tiktok.com/@mikaylanogueira/video/7326240708212395294"},{"seq":3,"date":"2024-01-23","precision":"day","phase":"precursor","platform":"tiktok","actor":"Katie Fang","actor_kind":"creator","text":"Katie Fang posted a video captioned with Glow Recipe’s new Hue Drops.","url":"https://www.tiktok.com/@katiefanggg/video/7327438378025176326"},{"seq":4,"date":"2024-01-24","precision":"day","phase":"precursor","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure reviewed Hue Drops and announced online and store release dates.","url":"https://www.allure.com/story/glow-recipe-watermelon-glow-niacinamide-hue-drops-sun-glow-serum-review"},{"seq":5,"date":"2024-02-02","precision":"day","phase":"precursor","platform":"press","actor":"Glossy","actor_kind":"press","text":"Harun briefly privated the leak; Glow Recipe later allowed it to remain public and mailed about 40 more influencers.","url":"https://www.glossy.co/pop/glossy-pop-newsletter-glow-recipes-unreleased-hue-drops-are-already-going-viral-based-on-a-tiktok-leak/"},{"seq":6,"date":"2024-02-15","precision":"day","phase":"precursor","platform":"instagram","actor":"Glow Recipe","actor_kind":"owner","text":"Glow Recipe announced a Times Square pop-up offering a chance to shop its new launch early.","url":"https://www.instagram.com/p/C3X_rppxsdP/"},{"seq":7,"date":"2024-02-22","precision":"day","phase":"precursor","platform":"web","actor":"Sephora","actor_kind":"brand","text":"Sephora advertised a March 28 Hue Drops tutorial with Glow Recipe’s founders and makeup artist Colby Smith.","url":"https://www.sephora-events.com/glow-recipe-5/"},{"seq":8,"date":"2024-02-23","precision":"day","phase":"seed","platform":"web","actor":"Glow Recipe","actor_kind":"owner","text":"Hue Drops became available to order on Sephora.com.","url":"https://www.glowrecipe.com/collections/glow-hues-2/products/watermelon-glow-niacinamide-hue-drops"},{"seq":9,"date":"2024-02-26","precision":"day","phase":"jump","platform":"retail","actor":"MECCA","actor_kind":"brand","text":"MECCA reviewed Hue Drops and said the tinted serum had arrived.","url":"https://www.mecca.com/en-nz/mecca-memo/skin/glow-recipe-tinted-dew-drops-review/"},{"seq":10,"date":"2024-03-20","precision":"day","phase":"commercial","platform":"press","actor":"WWD","actor_kind":"press","text":"WWD reported an industry estimate of $300,000 in Hue Drops sales on its first market day.","url":"https://wwd.com/beauty-industry-news/beauty-features/glow-recipe-hue-drops-mexico-europe-launch-1236269489/"},{"seq":11,"date":"2024-03-22","precision":"day","phase":"jump","platform":"youtube","actor":"Dani Smith","actor_kind":"creator","text":"Dani Smith published a Hue Drops review and demonstration with an affiliate purchase link.","metric_value":6525,"metric_label":"6,525 live views, checked 2026-10-12","url":"https://www.youtube.com/watch?v=irRGpzPg4Dk"},{"seq":12,"date":"2024-05-01","precision":"month","phase":"peak","platform":"press","actor":"Launchmetrics","actor_kind":"brand","text":"May’s third-place media-impact rank served as a peak proxy; no measured attention maximum was established.","metric_value":3,"metric_label":"May media-impact rank; peak proxy","url":"https://www.glossy.co/beauty/glossy-x-launchmetrics-research-e-l-f-and-drunk-elephant-rank-as-buzziest-bronzing-drops/"},{"seq":13,"date":"2024-07-09","precision":"day","phase":"response","platform":"web","actor":"Glow Recipe and Katie Fang","actor_kind":"owner","text":"Glow Recipe’s kit with Katie Fang launched online with Hue Drops among its three products.","url":"https://www.tiktok.com/@katiefanggg/video/7389293296897576198"},{"seq":14,"date":"2024-09-17","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy Pop Awards","actor_kind":"brand","text":"Glow Recipe won Glossy’s influencer marketing award for the Hue Drops launch.","url":"https://www.glossy.co/announcement/awards/glow-recipe-starface-and-olaplex-are-2024-glossy-pop-award-winners/"},{"seq":15,"date":"2024-11-01","precision":"month","phase":"response","platform":"web","actor":"Glow Recipe","actor_kind":"owner","text":"Glow Recipe released the Rosy Glow shade of Hue Drops.","url":"https://www.teenvogue.com/story/glow-recipe-watermelon-glow-niacinamide-dewy-serum-blush-reviews-swatches"},{"seq":16,"date":"2025-08-15","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported that Glow Recipe reused the Hue Drops leak approach for its mucin launch.","url":"https://www.glossy.co/beauty/glossy-pop-newsletter-glow-recipe-leans-into-leak-marketing-with-its-new-launch/"}]},{"id":"HIS-00184","slug":"gnarly-katseye","url":"https://howitspread.com/id/HIS-00184","title":"Gnarly — 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bottle.","url":"https://www.nme.com/news/music/katseye-to-return-with-new-single-gnarly-3857301"},{"seq":2,"date":"2025-04-30","precision":"day","phase":"seed","platform":"youtube","actor":"KATSEYE / HYBE x Geffen Records","actor_kind":"owner","text":"KATSEYE released Gnarly and its music video alongside a JOYBA advertising partnership.","url":"https://www.youtube.com/watch?v=R2-yomhYAj4"},{"seq":3,"date":"2025-04-30","precision":"day","phase":"press","platform":"press","actor":"Billboard Philippines","actor_kind":"press","text":"Billboard Philippines covered the Gnarly release.","url":"https://billboardphilippines.com/music/news/katseye-get-gnarly-in-new-single-hybe-2025/"},{"seq":4,"date":"2025-04-30","precision":"day","phase":"backlash","platform":"x","actor":"Listeners","actor_kind":"public","text":"Listeners criticized Gnarly’s lyrics, including its Tesla 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song.","url":"https://weverse.io/katseye/notice/26887?hl=zh-tw"},{"seq":8,"date":"2025-05-08","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Gnarly’s seven-day Wikipedia views peaked amid press reports of its divided reception and dance reuse.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Gnarly_(song)/daily/2025030100/2026101100"},{"seq":9,"date":"2025-05-13","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard Brasil","actor_kind":"press","country":"US","text":"Gnarly entered the US Hot 100 at No. 92, giving KATSEYE its first entry on the chart.","url":"https://billboard.com.br/katseye-entra-no-hot-100-da-billboard-pela-primeira-vez/"},{"seq":10,"date":"2025-05-14","precision":"day","phase":"jump","platform":"instagram","actor":"Instagram users","actor_kind":"public","text":"Billboard Philippines reported Gnarly’s prominence on Instagram and its dance challenge.","url":"https://billboardphilippines.com/market/chart-beat/katseye-make-a-strong-impact-on-the-billboard-philippines-hot-100-with-gnarly/"},{"seq":11,"date":"2025-05-15","precision":"day","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"Gnarly reached its UK Official Singles Chart peak at No. 52.","url":"https://www.officialcharts.com/songs/katseye-gnarly/"},{"seq":12,"date":"2025-06-09","precision":"day","phase":"response","platform":"audio","actor":"KATSEYE / HYBE x Geffen Records","actor_kind":"owner","text":"Universal Music Japan reported Gnarly remixes with Ice Spice and Lara, Lancey Foux and Slush Puppy.","url":"https://www.universal-music.co.jp/katseye/news/2025-06-09/"},{"seq":13,"date":"2025-07-22","precision":"day","phase":"press","platform":"press","actor":"Dance Spirit","actor_kind":"press","text":"Grant Gilmore told Dance Spirit that seeing Gnarly's full choreography improved audience reception.","url":"https://dancespirit.com/grant-gilmore-gnarly-katseye/"},{"seq":14,"date":"2025-09-02","precision":"day","phase":"afterlife","platform":"press","actor":"Billboard Philippines","actor_kind":"press","text":"Billboard Philippines reported that Gnarly still drove social media trends beyond the EYEKON fanbase.","url":"https://billboardphilippines.com/music/features/katseye-daniela-solo-interview-2025/"},{"seq":15,"date":"2025-12-09","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok reported 2.4 million Gnarly creations in its annual music review.","url":"https://newsroom.tiktok.com/tiktok-reveals-the-top-artists-and-songs-of-2025?lang=en"},{"seq":16,"date":"2026-02-07","precision":"day","phase":"afterlife","platform":"tv","actor":"Recording Academy","actor_kind":"brand","text":"The Recording Academy published KATSEYE’s Gnarly performance from the Grammys.","url":"https://www.grammy.com/video/katseye-gnarly-performance-best-new-artist/"},{"seq":17,"date":"2026-08-21","precision":"day","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"Official Charts reported 368,000 UK chart units for Gnarly.","url":"https://www.officialcharts.com/chart-news/katseye-biggest-songs/"}]},{"id":"HIS-00185","slug":"gods-plan-music-video","url":"https://howitspread.com/id/HIS-00185","title":"God’s Plan music 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shops.","url":"https://www.thedrum.com/news/how-bold-vegan-sausage-roll-launch-left-piers-morgan-with-greggs-his-face"},{"seq":6,"date":"2019-01-03","precision":"day","phase":"press","platform":"press","actor":"VICE","actor_kind":"press","text":"VICE published a review of the vegan sausage roll.","url":"https://www.vice.com/en/article/the-only-greggs-vegan-sausage-roll-review-you-need/"},{"seq":7,"date":"2019-01-04","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum reported the online debate and 4.86 million Twitter views of the launch film.","url":"https://www.thedrum.com/news/how-bold-vegan-sausage-roll-launch-left-piers-morgan-with-greggs-his-face"},{"seq":8,"date":"2019-01-07","precision":"day","phase":"jump","platform":"tv","actor":"Good Morning Britain","actor_kind":"press","text":"Good Morning Britain broadcast Morgan tasting the vegan sausage 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shake.","metric_value":5449096,"metric_label":"X impressions as of 2026-10-12 (live)","url":"https://x.com/SneakySquid99/status/1673372294662570001"},{"seq":8,"date":"2023-06-27","precision":"day","phase":"response","platform":"x","actor":"McDonald's","actor_kind":"owner","text":"McDonald's posted Grimace pretending not to see the trend and replied to Minute Maid with 'participate in wat'.","metric_value":6633437,"metric_label":"X impressions as of 2026-10-12 (live)","url":"https://x.com/McDonalds/status/1673732508503138304"},{"seq":9,"date":"2023-06-28","precision":"day","phase":"peak","platform":"tiktok","actor":"Rob Gabel / TikTok viewers","actor_kind":"public","text":"TikTok views peaked on June 28 in Rob Gabel's retrospective account.","url":"https://www.linkedin.com/posts/ryanjohnhogg_grimaceshake-grimaceshake-socialmedia-activity-7084943169145991169-J-JJ"},{"seq":10,"date":"2023-06-28","precision":"day","phase":"press","platform":"press","actor":"NBC News and 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quarter.","url":"https://www.lyst.com/the-lyst-index/q2-20/"},{"seq":11,"date":"2020-08-01","precision":"month","phase":"response","platform":"youtube","actor":"JW Anderson","actor_kind":"owner","text":"JW Anderson released a knitting tutorial in August; YouTube later reported over 595,000 views.","url":"https://www.youtube.com/watch?v=-igQBecLdKI"},{"seq":12,"date":"2020-11-20","precision":"day","phase":"afterlife","platform":"web","actor":"Victoria and Albert Museum","actor_kind":"brand","country":"GB","text":"The V&A announced that Styles’ cardigan was joining its fashion collection.","url":"https://www.vam.ac.uk/blog/news/jw-anderson-patchwork-cardigan-harry-styles-to-enter-va-collection"},{"seq":13,"date":"2021-08-04","precision":"day","phase":"afterlife","platform":"tv","actor":"Victoria and Albert Museum / BBC Two","actor_kind":"brand","text":"The V&A documented the cardigan’s acquisition in the BBC series Secrets of the Museum.","url":"https://www.vam.ac.uk/blog/museum-life/secrets-of-the-museum-2-3-expanded"},{"seq":14,"date":"2021-11-30","precision":"day","phase":"afterlife","platform":"web","actor":"JW Anderson and xydrobe","actor_kind":"owner","text":"JW Anderson and xydrobe announced a cardigan NFT auction benefiting LGBTQ+ charity akt.","url":"https://www.prnewswire.co.uk/news-releases/jw-anderson-and-xydrobe-reveal-nft-to-be-auctioned-on-12-12-21-879157135.html"},{"seq":15,"date":"2021-12-17","precision":"day","phase":"commercial","platform":"press","actor":"The New York Times","actor_kind":"press","text":"The New York Times reported the December 14 cardigan NFT auction gross at approximately $7,500.","url":"https://artdaily.cc/news/142113/That-viral-Harry-Styles-cardigan-just-got-auctioned-as-an-NFT"},{"seq":16,"date":"2024-04-24","precision":"day","phase":"afterlife","platform":"retail","actor":"Victoria and Albert Museum","actor_kind":"brand","text":"The V&A held a free curator talk on the cardigan, its remakes and fandom.","url":"https://www.vam.ac.uk/event/ldM5EMVNNL/performance-festival-assistant-curator-talk-24-april-2024"}]},{"id":"HIS-00202","slug":"haus-labs-triclone-foundation","url":"https://howitspread.com/id/HIS-00202","title":"Haus Labs Triclone Skin Tech Foundation","owner":"Haus Labs by Lady Gaga","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2022-09-08","peak_date":"2022-11-06","origin_platform":"retail","platforms":"press;retail;tiktok;audio;web;youtube","mechanics":"challenge;visible-use;platform-jump;press-loop;creator-relay","score":38,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":50,"velocity":21,"longevity":42,"events":16,"sources":27,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2022-09-01","precision":"day","phase":"precursor","platform":"press","actor":"Haus Labs by Lady Gaga","actor_kind":"owner","text":"Haus Labs 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with a note stating that the author had granted permission.","url":"https://archiveofourown.org/works/29263410"},{"seq":9,"date":"2021-03-01","precision":"day","phase":"afterlife","platform":"web","actor":"AO3 readers","actor_kind":"public","text":"Heat Waves had become AO3's highest-rated serious fic, Polygon reported.","url":"https://www.polygon.com/features/2021/3/1/22302033/real-person-fan-fiction-minecraft-heat-waves-youtube/"},{"seq":10,"date":"2021-03-29","precision":"day","phase":"afterlife","platform":"press","actor":"Amy Morgan","actor_kind":"brand","text":"Glass Animals' manager described viral Minecraft fan fiction as an unexpected part of the song's campaign.","url":"https://www.musicweek.com/digital/read/burning-up-how-glass-animals-set-the-streaming-world-on-fire-with-heat-waves/082930"},{"seq":11,"date":"2021-04-08","precision":"day","phase":"afterlife","platform":"press","actor":"BBC News","actor_kind":"press","text":"The BBC included Minecraft fan fiction in its account of the song's spread to new listeners.","url":"https://www.bbc.com/news/entertainment-arts-56667366"},{"seq":12,"date":"2021-04-29","precision":"day","phase":"jump","platform":"audio","actor":"suck my (fan) fic.","actor_kind":"press","text":"suck my (fan) fic. released a podcast episode about Heat Waves.","url":"https://suckmyfanfic.fireside.fm/62"},{"seq":13,"date":"2021-04-30","precision":"day","phase":"jump","platform":"youtube","actor":"rubrumthecolor / maradia","actor_kind":"creator","text":"An AO3 essay linked its YouTube version and reported a million-hit snapshot from an early-January script.","url":"https://archiveofourown.org/works/30994055"},{"seq":14,"date":"2021-08-15","precision":"day","phase":"backlash","platform":"press","actor":"Teen Vogue","actor_kind":"press","text":"Teen Vogue discussed Heat Waves in a debate about writing fiction about public 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attention on TikTok.","url":"https://www.billboard-japan.com/d_news/detail/90130/2"},{"seq":6,"date":"2020-07-18","precision":"day","phase":"jump","platform":"youtube","actor":"Mathew McKenna","actor_kind":"creator","text":"McKenna posted an independent YouTube reaction to Heather.","url":"https://www.youtube.com/watch?v=4QnyJX72_M8"},{"seq":7,"date":"2020-08-20","precision":"day","phase":"response","platform":"youtube","actor":"Conan Gray","actor_kind":"owner","text":"Gray released the official Heather music video.","url":"https://www.universalmusic.ca/2020/08/20/conan-gray-unveils-music-video-for-heather-today/"},{"seq":8,"date":"2020-08-24","precision":"day","phase":"jump","platform":"press","actor":"Official Charts Company","actor_kind":"press","text":"Official Charts reported that Heather had become a TikTok term for a beautiful 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3.","url":"https://www.indy100.com/viral/december-3-viral-tiktok-b1969422"},{"seq":15,"date":"2023-09-15","precision":"day","phase":"afterlife","platform":"audio","actor":"Heather LaRose","actor_kind":"creator","text":"LaRose told Songtrust that she wrote Conan from Heather’s point of view.","url":"https://blog.songtrust.com/testing-blog/songtrust-spotlight-heather-larose-test-0-0-0"},{"seq":16,"date":"2026-03-19","precision":"day","phase":"commercial","platform":"audio","actor":"UK vinyl buyers","actor_kind":"public","text":"Heather reached Number 1 on the UK physical and vinyl singles charts.","url":"https://www.officialcharts.com/songs/conan-gray-heather/"}]},{"id":"HIS-00205","slug":"heineken-worlds-apart","url":"https://howitspread.com/id/HIS-00205","title":"Heineken Worlds 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partnership.","url":"https://www.standard.co.uk/lifestyle/london-life/this-is-what-happens-when-you-ask-people-with-vastly-different-views-to-work-together-a3518801.html"},{"seq":3,"date":"2017-04-23","precision":"day","phase":"response","platform":"web","actor":"Human Library Organization","actor_kind":"brand","text":"Announced the partnership and invited readers to future UK conversations, including Wilderness Festival."},{"seq":4,"date":"2017-04-26","precision":"day","phase":"response","platform":"web","actor":"Toby Dye","actor_kind":"owner","text":"Director Toby Dye uploaded the film to his Vimeo portfolio.","url":"https://vimeo.com/214839985"},{"seq":5,"date":"2017-04-27","precision":"day","phase":"jump","platform":"x","actor":"Jane Lynch and Matthew A. Cherry","actor_kind":"celebrity","text":"Jane Lynch and Matthew A. Cherry praised the film on Twitter.","url":"https://www.cbsnews.com/miami/news/heineken-ad-viral/"},{"seq":6,"date":"2017-04-27","precision":"day","phase":"backlash","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported doubts about whether the experiment was staged and whether beer could resolve differences.","url":"https://time.com/4757540/heineken-ad-worlds-apart-commercial/"},{"seq":7,"date":"2017-04-27","precision":"day","phase":"response","platform":"x","actor":"Heineken","actor_kind":"owner","text":"Heineken replied on Twitter that the film used real stories and contained no acting.","url":"https://time.com/4757540/heineken-ad-worlds-apart-commercial/"},{"seq":8,"date":"2017-05-05","precision":"day","phase":"peak","platform":"press","actor":"Marketingfacts","actor_kind":"press","text":"Marketingfacts ranked Worlds Apart first in its weekly viral-video roundup.","url":"https://www.marketingfacts.nl/berichten/viral-friday-week-16-2017/"},{"seq":9,"date":"2017-06-20","precision":"day","phase":"response","platform":"web","actor":"DJE Holdings","actor_kind":"owner","text":"DJE Holdings uploaded a case film about Open Your World.","url":"https://vimeo.com/222330551"},{"seq":10,"date":"2017-11-10","precision":"day","phase":"afterlife","platform":"web","actor":"John St.","actor_kind":"brand","text":"John St. parodied Worlds Apart by bringing opposing people together over their dislike of advertising.","url":"https://www.thedrum.com/news/2017/11/10/make-humanity-great-again-parodies-heineken-s-worlds-apart-show-bad-advertising-can"},{"seq":11,"date":"2017-12-01","precision":"month","phase":"afterlife","platform":"press","actor":"Directory","actor_kind":"press","text":"Directory reported that the film had generated 531,000 shares.","url":"https://www.directnewideas.com/magazine/publicis_london_open_your_world__worlds_apart/?id=2400"},{"seq":12,"date":"2018-03-20","precision":"day","phase":"afterlife","platform":"web","actor":"The Human Library Organization","actor_kind":"brand","text":"The Human Library reported that five public events across the UK had accompanied the film.","url":"https://humanlibrary.org/human-library-part-of-heinekens-leadership-development-program/"},{"seq":13,"date":"2018-03-20","precision":"day","phase":"response","platform":"web","actor":"The Human Library Organization","actor_kind":"brand","text":"The Human Library announced that Heineken had become its first global brand diversity partner.","url":"https://humanlibrary.org/human-library-part-of-heinekens-leadership-development-program/"},{"seq":14,"date":"2023-10-29","precision":"day","phase":"afterlife","platform":"audio","actor":"No Stupid Questions","actor_kind":"press","text":"No Stupid Questions discussed the ad and its use in research on democratic attitudes.","url":"https://freakonomics.com/podcast/can-we-disagree-better/"}]},{"id":"HIS-00206","slug":"heinz-every-sauce","url":"https://howitspread.com/id/HIS-00206","title":"Heinz: Every Sauce","owner":"Heinz; Wieden+Kennedy London (creative agency)","kind":"campaign","sector":"food-beverage","origin":"seeded","region":"GB","seed_date":"2024-06-24","peak_date":"2024-06-28","origin_platform":"x","platforms":"x;web;press;reddit;tv;youtube","mechanics":"scarcity-drop;mystery-lore;platform-jump;visible-use;resale-market","score":38,"band":"Niche","provisional":false,"coverage":0.8,"reach":41,"contagion":null,"breadth":60,"velocity":2,"longevity":37,"events":17,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2024-06-24","precision":"day","phase":"seed","platform":"x","actor":"@HeinzUK","actor_kind":"owner","country":"GB","text":"Heinz introduced Every Sauce on X and offered its limited bottles through a competition.","url":"https://x.com/HeinzUK/status/1805194226088452444"},{"seq":2,"date":"2024-06-24","precision":"day","phase":"backlash","platform":"x","actor":"@littlemore20","actor_kind":"creator","text":"Tessa Bennett replied that she was unsure she could deal with all the sauces in one go.","url":"https://x.com/littlemore20/status/1805198549040181647"},{"seq":3,"date":"2024-06-24","precision":"day","phase":"response","platform":"web","actor":"Wonderland Comms","actor_kind":"owner","text":"Wonderland Comms announced its role in launching Every Sauce and linked the giveaway quiz.","url":"https://www.linkedin.com/posts/wonderland-comms_calling-all-sauce-lovers-weve-just-helped-activity-7211012671150637058-tp4C"},{"seq":4,"date":"2024-06-25","precision":"day","phase":"press","platform":"press","actor":"Marketing Beat","actor_kind":"press","text":"Marketing Beat covered the blend and quoted both sceptical and enthusiastic X 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draw.","url":"https://x.com/HeinzUK/status/1805194335345946825"},{"seq":8,"date":"2024-07-01","precision":"day","phase":"response","platform":"web","actor":"Wieden+Kennedy London","actor_kind":"owner","text":"Wieden+Kennedy described the blend as a limited edition created to promote the full Flavours range.","url":"https://wklondon.com/2024/07/heinz-combines-14-of-its-sauces-to-make-every-sauce/"},{"seq":9,"date":"2024-07-01","precision":"day","phase":"press","platform":"press","actor":"Food & Wine / Wieden+Kennedy London","actor_kind":"press","country":"US","text":"Food & Wine addressed US readers; W+K's same-day agency post linked to its coverage.","url":"https://www.foodandwine.com/heinz-every-sauce-8671929"},{"seq":10,"date":"2024-07-10","precision":"day","phase":"press","platform":"press","actor":"Ellanor Aquitaine / Tasting Table","actor_kind":"press","text":"Tasting Table reviewed a manufacturer-supplied promotional bottle and photographed it on 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presentation.","url":"https://ir.kraftheinzcompany.com/media/document/6424a286-01bf-48ef-a805-922545fd1b5d/assets/3Q24%20KHC%20Business%20Update%20vFinal.pdf?disposition=inline"},{"seq":14,"date":"2025-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Show’s award archive recorded an Every Sauce Bronze Pencil in Stunts & Activations.","url":"https://www.oneclub.org/awards/theoneshow/-award/58740/every-sauce/"},{"seq":15,"date":"2025-05-21","precision":"day","phase":"afterlife","platform":"youtube","actor":"Andru","actor_kind":"creator","text":"Andru documented recreating Every Sauce, then made a version using American-sourced condiments.","url":"https://www.youtube.com/watch?v=y4f_NvVmUd8"},{"seq":16,"date":"2025-09-25","precision":"day","phase":"commercial","platform":"web","actor":"Wieden+Kennedy / APG","actor_kind":"owner","text":"The APG case summary reported growth in broader sauce-range and direct-to-consumer sales.","url":"https://www.warc.com/en/article/heinz:-every-flavour-all-at-once-%E2%80%93-how-heinz%E2%80%99s-sauce-obsession-created-a-product-that-helped-sell-many-more.-5d0438ac7a414650a0d95c836dba1b49"},{"seq":17,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"web","actor":"Heinz To Home","actor_kind":"owner","text":"Heinz’s Flavours bundle page invited shoppers to make their own Every Sauce at home.","url":"https://heinztohome.co.uk/p/flavours-sauces-bundle/15451952/"}]},{"id":"HIS-00207","slug":"heinz-findtheketchupboatguy","url":"https://howitspread.com/id/HIS-00207","title":"Heinz: #FindTheKetchupBoatGuy","owner":"Heinz / The Kraft Heinz 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could buy him a boat.","url":"https://www.instagram.com/p/CopfIRWOIrI/"},{"seq":3,"date":"2023-02-16","precision":"day","phase":"response","platform":"instagram","actor":"@heinz","actor_kind":"owner","text":"Heinz narrowed its search to Dominica and asked users to help locate Francois."},{"seq":4,"date":"2023-02-17","precision":"day","phase":"response","platform":"instagram","actor":"@heinz","actor_kind":"owner","text":"Heinz said its search had reached an impasse after contacting Dominica’s government and the Colombian navy."},{"seq":5,"date":"2023-02-21","precision":"day","phase":"press","platform":"press","actor":"CBS News","actor_kind":"press","text":"CBS reported Heinz’s appeal and its promise of a boat with navigation technology.","url":"https://www.cbsnews.com/news/elvis-francois-survived-at-sea-with-ketchup-heinz-wants-to-help-him-buy-a-new-boat/"},{"seq":6,"date":"2023-02-21","precision":"day","phase":"jump","platform":"reddit","actor":"u/je97 / 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messages.","url":"https://www.facebook.com/EmoNewsDominica/videos/463922975849296"},{"seq":9,"date":"2023-02-24","precision":"day","phase":"response","platform":"facebook","actor":"FLOW Dominica","actor_kind":"brand","text":"FLOW Dominica gave Francois a phone and a month-long plan after learning he had no phone."},{"seq":10,"date":"2023-02-24","precision":"day","phase":"response","platform":"web","actor":"Heinz","actor_kind":"owner","text":"Heinz representatives met Francois over Zoom at noon, according to an EmoNews post quoted by Digiday."},{"seq":11,"date":"2023-02-25","precision":"day","phase":"jump","platform":"tv","actor":"Meghan Schiller / KDKA-TV","actor_kind":"press","text":"KDKA-TV covered the search and interviewed Pittsburgh residents about Francois’s story.","url":"https://www.cbsnews.com/pittsburgh/news/heinz-ketchup-boat-guy-survived-lost-at-sea/"},{"seq":12,"date":"2023-02-27","precision":"week","phase":"peak","platform":"press","actor":"CBS News / Corriere della 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Lucifer Nendoroid.","url":"https://www.goodsmile.info/en/product/11133/Nendoroid%2BLucifer.html"},{"seq":17,"date":"2021-05-11","precision":"day","phase":"response","platform":"web","actor":"vanripper","actor_kind":"owner","text":"Vanripper added a bonus chapter, new music and skippable action sequences for the anniversary.","url":"https://store.steampowered.com/oldnews/?appgroupname=Helltaker&appids=1289310&enddate=1780297200&feed=steam_community_announcements"}]},{"id":"HIS-00210","slug":"helluva-boss","url":"https://howitspread.com/id/HIS-00210","title":"Helluva Boss","owner":"Vivienne Medrano / 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AAIFF.","url":"https://www.positivelyfilipino.com/community-news/heneral-luna-premieres-at-asian-american-international-film-festival-2015"},{"seq":2,"date":"2015-07-25","precision":"day","phase":"seed","platform":"box-office","actor":"Asian American International Film Festival","actor_kind":"brand","country":"US","text":"Heneral Luna premiered at the Village East in New York.","url":"https://www.positivelyfilipino.com/community-news/heneral-luna-premieres-at-asian-american-international-film-festival-2015"},{"seq":3,"date":"2015-09-09","precision":"day","phase":"commercial","platform":"box-office","actor":"Artikulo Uno Productions","actor_kind":"owner","country":"PH","text":"Heneral Luna opened in Philippine cinemas.","url":"https://www.tba.ph/heneral-luna/"},{"seq":4,"date":"2015-09-15","precision":"day","phase":"jump","platform":"x","actor":"@shaniaminn","actor_kind":"creator","text":"@shaniaminn praised Arcilla’s performance and appealed to keep Heneral Luna in 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Makati screening; donations funded tickets.","url":"https://entertainment.inquirer.net/179640/heneral-luna-more-than-history-lessons-reawakening-for-students-of-life"},{"seq":11,"date":"2015-09-27","precision":"day","phase":"commercial","platform":"box-office","actor":"Philippine cinema audiences","actor_kind":"public","text":"Philippine weekend gross rose to $691,864 from $215,137 the previous weekend.","url":"https://www.boxofficemojo.com/release/rl2993063681/weekend/"},{"seq":12,"date":"2015-09-29","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Wikipedia’s seven-day attention peak coincided with the film’s third-week box-office surge.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Heneral_Luna/daily/2015070100/2017072400"},{"seq":13,"date":"2015-10-04","precision":"week","phase":"commercial","platform":"box-office","actor":"Philippine cinema 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announcing results for a separate Deepika Padukone campaign.","url":"https://stories.hilton.com/releases/hiltons-record-breaking-campaign-with-deepika-padukone-it-matters-where-you-stay"},{"seq":16,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok live counter","actor_kind":"public","text":"The seed’s live, rounded counter showed 35.9 million views, including paid and unpaid viewing.","metric_value":35900000,"metric_label":"35.9M live seed views","url":"https://www.tiktok.com/@hilton/video/7200427944060423470"}]},{"id":"HIS-00214","slug":"hit-the-quan","url":"https://howitspread.com/id/HIS-00214","title":"Hit the Quan","owner":"iLoveMemphis","kind":"music","sector":"entertainment","origin":"mixed","region":"US","seed_date":"2015-07-01","peak_date":"2015-10-11","origin_platform":"youtube","platforms":"youtube;press;web;audio;instagram;tv","mechanics":"challenge;remixable-template;platform-jump;press-loop;underdog;catchphrase","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":13,"contagion":35,"breadth":90,"velocity":14,"longevity":94,"events":17,"sources":32,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2015-07-01","precision":"day","phase":"seed","platform":"youtube","actor":"iHeartMemphis / Buck Nasty","actor_kind":"owner","text":"Buck Nasty uploaded the original audio recording of iHeartMemphis’s \"Hit the Quan.\"","url":"https://www.youtube.com/watch?v=QZCN_zaypd4"},{"seq":2,"date":"2015-07-15","precision":"day","phase":"jump","platform":"youtube","actor":"King Imprint","actor_kind":"creator","text":"King Imprint posted a dance video with his crew for \"Hit the Quan.\"","url":"https://www.youtube.com/watch?v=TIrALn-NG48"},{"seq":3,"date":"2015-07-30","precision":"day","phase":"press","platform":"press","actor":"FACT","actor_kind":"press","text":"FACT included \"Hit the Quan\" in its July song roundup.","url":"https://www.factmag.com/2015/07/30/10-best-hip-hop-rnb-tracks-july-2015/"},{"seq":4,"date":"2015-08-24","precision":"day","phase":"jump","platform":"web","actor":"WMC Action News 5 morning team","actor_kind":"press","text":"WMC’s morning team accepted the #HitTheQuanChallenge and shared its dance video.","url":"https://www.actionnews5.com/story/29866837/wmc-action-news-5-morning-ladies-hit-the-quan/"},{"seq":5,"date":"2015-08-28","precision":"day","phase":"commercial","platform":"audio","actor":"U.S. listeners","actor_kind":"public","text":"Listeners streamed \"Hit the Quan\" 9.8 million times in the U.S. during the tracking 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17.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222015-06-01%202016-03-31%22%2C%22resolution%22%3A%22WEEK%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Hit%20the%20Quan%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas6crjNtmLWCuRExhjz7iAHTeve6dFUr"},{"seq":9,"date":"2015-10-14","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard listeners","actor_kind":"public","text":"\"Hit the Quan\" reached number 15 on the Billboard Hot 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platinum.","url":"https://www.riaa.com/gold-platinum/?ar=iLoveMemphis&format=Single&tab_active=default-award&ti=Hit+the+Quan&type="},{"seq":16,"date":"2015-12-23","precision":"day","phase":"commercial","platform":"audio","actor":"Track buyers","actor_kind":"public","text":"AP reported that \"Hit the Quan\" had sold 587,969 tracks.","url":"https://www.sfgate.com/music/article/Hit-the-Quan-rapper-navigates-success-6718054.php"},{"seq":17,"date":"2017-01-13","precision":"day","phase":"afterlife","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork included \"Hit the Quan\" in its history of viral rap hits.","url":"https://pitchfork.com/thepitch/1410-the-history-of-viral-rap-hits-in-9-songs/"}]},{"id":"HIS-00215","slug":"holy-airball-slideshows","url":"https://howitspread.com/id/HIS-00215","title":"Holy airball 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spread.","url":"https://www.billboard.com/music/chart-beat/taylor-swift-amas-reputation-streaming-bump-trending-up-1235984794/"},{"seq":9,"date":"2025-05-30","precision":"day","phase":"commercial","platform":"web","actor":"CapCut template creator pearl","actor_kind":"creator","text":"A CapCut creator published a Holy Airball template requiring six clips.","url":"https://www.capcut.com/template-detail/holy-airball/7510341346897464629"},{"seq":10,"date":"2025-05-31","precision":"day","phase":"commercial","platform":"tiktok","actor":"Glow Recipe","actor_kind":"brand","text":"Glow Recipe posted a Holy Glow Airball version on its own account.","url":"https://www.tiktok.com/@glowrecipe/video/7510717709634506014"},{"seq":11,"date":"2025-06-03","precision":"day","phase":"backlash","platform":"press","actor":"The Daily Dot","actor_kind":"press","text":"The Daily Dot reported that viewers had mistaken Laura Bustelo's family-business joke for a real 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Facebook.","url":"https://time.com/4086645/drake-mr-g-hotline-bling/"},{"seq":9,"date":"2015-10-26","precision":"week","phase":"commercial","platform":"youtube","actor":"Drake","actor_kind":"owner","text":"The owner’s video reached YouTube about a week after its paid Apple Music exclusive premiere.","url":"https://www.theverge.com/2016/2/15/11009254/apple-paid-drake-hotline-bling-music-video"},{"seq":10,"date":"2015-10-26","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"The parent song’s Wikipedia proxy peaked in the week ending October 26, as press covered the video remixes.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Hotline_Bling/daily/2015082000/2017101800"},{"seq":11,"date":"2015-10-30","precision":"day","phase":"afterlife","platform":"x","actor":"@JealousOf_Maya","actor_kind":"creator","text":"@JealousOf_Maya posted her math teacher dancing in a Drake Halloween costume.","url":"https://x.com/JealousOf_Maya/status/660192457888542720"},{"seq":12,"date":"2015-10-31","precision":"day","phase":"afterlife","platform":"web","actor":"4chan users","actor_kind":"public","text":"A 4chan gaming thread used a still from the video as a reaction image.","url":"https://knowyourmeme.com/memes/drakeposting/"},{"seq":13,"date":"2015-11-07","precision":"day","phase":"jump","platform":"tv","actor":"Saturday Night Live","actor_kind":"press","text":"Saturday Night Live parodied the dance with Jay Pharoah, Donald Trump and Martin Short.","url":"https://www.thewrap.com/donald-trump-dances-to-drake-in-snl-hotline-bling-parody-video/"},{"seq":14,"date":"2015-11-13","precision":"week","phase":"commercial","platform":"web","actor":"UK video-streaming chart listeners","actor_kind":"public","text":"Hotline Bling reached No. 3 on the UK Official Video Streaming Chart for the week ending November 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face.","url":"https://knowyourmeme.com/memes/drakeposting/"}]},{"id":"HIS-00217","slug":"house-flipper","url":"https://howitspread.com/id/HIS-00217","title":"House Flipper","owner":"Empyrean / Frozen District / PlayWay","kind":"game","sector":"gaming","origin":"seeded","region":"PL","seed_date":"2018-05-17","peak_date":"2026-04-05","origin_platform":"web","platforms":"web;press;youtube;twitch","mechanics":"platform-jump;counter-programming;press-loop;nostalgia-revival;underdog","score":53,"band":"Notable","provisional":false,"coverage":0.85,"reach":56,"contagion":60,"breadth":80,"velocity":0,"longevity":null,"events":17,"sources":28,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2018-04-18","precision":"day","phase":"precursor","platform":"web","actor":"Frozen District","actor_kind":"owner","text":"Frozen District postponed the Steam release to May 17 and ruled out Early 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marketing.","url":"https://www.bankier.pl/wiadomosc/PLAYWAY-S-A-Popremierowy-raport-sprzedazowy-dot-gry-House-Flipper-7590790.html"},{"seq":5,"date":"2018-05-21","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku reported that House Flipper appealed to a writer who usually played competitive games.","url":"https://kotaku.com/steam-top-seller-house-flipper-makes-it-fun-to-watch-pa-1826205207"},{"seq":6,"date":"2018-05-21","precision":"day","phase":"commercial","platform":"press","actor":"Business Insider Polska","actor_kind":"press","text":"Business Insider linked House Flipper’s launch to a PlayWay share rise of over 7% after 3pm.","url":"https://businessinsider.com.pl/gielda/wiadomosci/house-flipper-playway-juz-sie-zwrocil-kurs-akcji-w-gore/lx7qd8d/"},{"seq":7,"date":"2018-05-24","precision":"day","phase":"jump","platform":"youtube","actor":"ZerkaaPlays","actor_kind":"creator","text":"ZerkaaPlays’ hour-long gameplay video had over 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renovation projects and before-and-after views to House Flipper.","url":"https://store.steampowered.com/app/1126050"},{"seq":14,"date":"2021-05-14","precision":"day","phase":"commercial","platform":"press","actor":"Frozen District","actor_kind":"owner","text":"Frozen District reported sales of 2.1 million copies on PC.","url":"https://www.gamepressure.com/newsroom/house-flipper-reports-exceptional-sales-figures/za32a4"},{"seq":15,"date":"2026-04-03","precision":"day","phase":"afterlife","platform":"web","actor":"Frozen District / PlayWay","actor_kind":"owner","text":"House Flipper became free to keep on Steam through April 6.","url":"https://www.pcgamer.com/games/sim/house-flipper-is-free-to-keep-on-steam-for-the-next-few-days/"},{"seq":16,"date":"2026-04-05","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"SteamDB dated its all-time peak of 90,666 concurrent players to the free-to-keep 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using Traf’s icons and linked the pack.","url":"https://www.youtube.com/watch?v=cH66LWWluVE"},{"seq":12,"date":"2020-09-30","precision":"day","phase":"commercial","platform":"web","actor":"Traf","actor_kind":"creator","text":"Traf reported 3,626 icon-pack sales and $101,528 in revenue over six days.","url":"https://tr.af/6"},{"seq":13,"date":"2020-10-26","precision":"day","phase":"response","platform":"web","actor":"Pinterest","actor_kind":"brand","text":"Pinterest released a board widget after reporting a surge in home-screen searches.","url":"https://newsroom-archive.pinterest.com/pinterest-launches-ios-widget-for-the-growing-number-of-pinners-looking-for-daily-inspiration-2"},{"seq":14,"date":"2020-11-17","precision":"day","phase":"response","platform":"app-store","actor":"David Smith","actor_kind":"creator","text":"Smith released Widgetsmith 2.0 with themes and artwork after users embraced aesthetic 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embedded.","url":"https://x.com/KimBhasin/status/559733046510092289"},{"seq":6,"date":"2015-01-26","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider covered the Double Down Dog and its social-media reactions.","url":"https://www.businessinsider.com/kfc-double-down-dog-2015-1"},{"seq":7,"date":"2015-01-26","precision":"day","phase":"backlash","platform":"x","actor":"The Daddest (@TheDaddest)","actor_kind":"creator","text":"The Daddest posted a sexual joke about the Double Down Dog photo.","url":"https://www.eater.com/2015/1/26/7911011/kfc-double-down-dog-america-philippines-oh-god"},{"seq":8,"date":"2015-01-26","precision":"day","phase":"jump","platform":"web","actor":"Imgur user","actor_kind":"creator","text":"An Imgur user paired the Double Down Dog with Ian Malcolm’s warning from Jurassic Park.","url":"https://imgur.com/nPEDZd1"},{"seq":9,"date":"2015-01-26","precision":"week","phase":"peak","platform":"press","actor":"Twitter users and news outlets","actor_kind":"public","text":"Launch-week Twitter jokes reached US news outlets and Letterman’s Top Ten list.","url":"https://www.businessinsider.com/kfc-double-down-dog-2015-1"},{"seq":10,"date":"2015-01-26","precision":"day","phase":"jump","platform":"web","actor":"Kris Covi","actor_kind":"creator","text":"Published a reader-requested reaction and hoped for US availability, while saying he had not yet tried the Dog."},{"seq":11,"date":"2015-01-27","precision":"day","phase":"jump","platform":"youtube","actor":"Hellthy JunkFood","actor_kind":"creator","text":"Offered a home recipe explicitly for people outside the Philippines who could not buy the limited release.","url":"https://www.hellthyjunkfood.com/kfc-double-down-dog"},{"seq":12,"date":"2015-01-27","precision":"day","phase":"jump","platform":"tv","actor":"Late Show with David Letterman","actor_kind":"press","text":"David Letterman made the Double Down Dog the subject of a Top Ten list.","url":"https://www.eater.com/2015/1/28/7927471/david-letterman-top-ten-kfc-double-down-dog"},{"seq":13,"date":"2015-01-27","precision":"day","phase":"response","platform":"x","actor":"KFC Philippines / outage pun","actor_kind":"owner","text":"Paired the Facebook and Instagram outage hashtags with a Double Down product pun, preserved in Watson’s embed."},{"seq":14,"date":"2015-01-29","precision":"day","phase":"response","platform":"x","actor":"KFC Philippines","actor_kind":"owner","text":"KFC thanked customers and invited others to try the Dog at their nearest store.","url":"https://x.com/KFCPhilippines/status/560702058622246912"},{"seq":15,"date":"2015-01-30","precision":"day","phase":"backlash","platform":"press","actor":"Restaurant Business","actor_kind":"press","text":"Restaurant Business argued that Double Down Dog publicity damaged the restaurant industry’s health image.","url":"https://www.restaurantbusinessonline.com/weeks-5-head-spinning-moments-restaurants-get-bad-name"},{"seq":16,"date":"2015-02-03","precision":"day","phase":"response","platform":"retail","actor":"KFC Philippines","actor_kind":"owner","text":"KFC kept the Dog on its menu.","url":"https://www.straitstimes.com/asia/se-asia/kfc-unleashes-double-down-dog-in-the-philippines"},{"seq":17,"date":"2015-03-01","precision":"month","phase":"jump","platform":"chat","actor":"YedyLicious and friends","actor_kind":"public","text":"YedyLicious received friends’ text messages asking for an opinion on the Double Down Dog.","url":"https://www.yedylicious.com/2015/03/kfc-philippines-double-down-dog.html"},{"seq":18,"date":"2015-12-31","precision":"day","phase":"afterlife","platform":"press","actor":"Eater","actor_kind":"press","text":"Eater included the Double Down Dog in its year-end review of novelty 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out.","url":"https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/"},{"seq":5,"date":"2016-08-22","precision":"day","phase":"jump","platform":"x","actor":"@GemBaysan and @laurenvbreen","actor_kind":"creator","text":"X users posted confusion and a wish to try the sunscreen, independently of KFC’s launch post.","url":"https://x.com/GemBaysan/status/767753063062908928"},{"seq":6,"date":"2016-08-22","precision":"day","phase":"jump","platform":"web","actor":"jlove92","actor_kind":"creator","text":"jlove92 opened a Vizzed forum thread about the sold-out giveaway, and readers debated the stunt.","url":"https://www.vizzed.com/boards/thread.php?id=96247"},{"seq":7,"date":"2016-08-23","precision":"day","phase":"response","platform":"facebook","actor":"KFC","actor_kind":"owner","text":"KFC’s Facebook cross-post had reached 51,000 views, Digiday 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reported.","url":"https://www.prnewswire.com/news-releases/kfc-bringing-fried-chicken-scented-sunscreen-back-for-some-and-colonelized-snapchat-lens-for-all-300318878.html"},{"seq":11,"date":"2016-08-26","precision":"day","phase":"response","platform":"snapchat","actor":"KFC","actor_kind":"owner","text":"KFC announced a sponsored Colonel Snapchat lens planned for the following day.","url":"https://www.prnewswire.com/news-releases/kfc-bringing-fried-chicken-scented-sunscreen-back-for-some-and-colonelized-snapchat-lens-for-all-300318878.html"},{"seq":12,"date":"2016-08-26","precision":"day","phase":"afterlife","platform":"web","actor":"Diego_GarcíaFP","actor_kind":"creator","text":"Diego_GarcíaFP opened a sunscreen thread on Foros Perú, where readers posted 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work.","url":"https://www.linkedin.com/posts/chelsea-branch-273718137_today-my-brand-k%C5%8Dv-essentials-was-featured-activity-6849422803729473536-L2RX"},{"seq":6,"date":"2021-12-13","precision":"day","phase":"afterlife","platform":"press","actor":"Bustle","actor_kind":"press","text":"Bustle included Kov’s Mega Clip in a guide to fitting long hair into claw clips.","url":"https://www.bustle.com/style/how-to-use-a-claw-clip-with-long-hair-tiktok"},{"seq":7,"date":"2022-02-11","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy covered Kov’s TikTok demand and its difficulty keeping clips in stock.","url":"https://www.glossy.co/beauty/emi-jay-and-kov-claw-clips/"},{"seq":8,"date":"2022-02-11","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Glossy reported that Kov had amassed 241,000 TikTok 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sales.","url":"https://podcasts.apple.com/us/podcast/getting-2-million-views-overnight-the-viral-tiktok/id1495875193?i=1000553421605"},{"seq":12,"date":"2023-10-04","precision":"day","phase":"response","platform":"web","actor":"Destynee Lace","actor_kind":"creator","text":"Lace showed gifted Kōv clips from a collaboration with Paige in a PR haul.","url":"https://www.lemon8-app.com/destyneelace/7286135097883001350?region=us"},{"seq":13,"date":"2024-01-04","precision":"day","phase":"jump","platform":"reddit","actor":"r/shouldibuythisproduct users","actor_kind":"public","text":"An Australian shopper sought advice after seeing Kōv on TikTok; replies described fit and warranty experiences.","url":"https://www.reddit.com/r/shouldibuythisproduct/comments/18yalkp/should_i_buy_from_k%C5%8Dv_essentials/"},{"seq":14,"date":"2026-03-08","precision":"day","phase":"afterlife","platform":"web","actor":"Holt Renfrew","actor_kind":"brand","text":"Holt Renfrew interviewed Branch about Kov for International Women’s Day.","url":"https://holtrenfrew.substack.com/p/oh-so-beautiful"},{"seq":15,"date":"2026-06-23","precision":"day","phase":"response","platform":"web","actor":"Kōv Essentials","actor_kind":"owner","text":"Kov extended its manufacturing-defect warranty to one year for direct purchases from this date.","url":"https://kovessentials.com/pages/replacement-promise"},{"seq":16,"date":"2026-10-12","precision":"day","phase":"commercial","platform":"retail","actor":"Kōv Essentials","actor_kind":"owner","text":"Kov listed Holt Renfrew stores in Canada among its physical stockists.","url":"https://kovessentials.com/pages/stockist"}]},{"id":"HIS-00251","slug":"kpop-demon-hunters","url":"https://howitspread.com/id/HIS-00251","title":"KPop Demon Hunters","owner":"Netflix / Sony Pictures 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film’s song in a TikTok inviting ONCE fans to show their demon-hunting moves.","url":"https://www.tiktok.com/@twice_tiktok_official/video/7507550596870802696"},{"seq":3,"date":"2025-06-20","precision":"day","phase":"seed","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix released the animated film KPop Demon Hunters.","url":"https://www.netflix.com/title/81498621"},{"seq":4,"date":"2025-06-20","precision":"week","phase":"jump","platform":"tiktok","actor":"Fans","actor_kind":"public","text":"Appelhans recalled Saja Boys fan clips on TikTok and Instagram within 48 hours of release.","url":"https://time.com/7338690/breakthrough-of-the-year-2025-kpop-demon-hunters/"},{"seq":5,"date":"2025-06-22","precision":"week","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix reported a No. 2 debut on its English Films list with 9.2 million views.","url":"https://www.netflix.com/tudum/articles/top-10-june-16-2025"},{"seq":6,"date":"2025-07-20","precision":"week","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix reported 25.8M views in week five, the first film to set a new weekly high that late.","url":"https://www.netflix.com/tudum/articles/top-10-july-14-2025"},{"seq":7,"date":"2025-07-29","precision":"day","phase":"jump","platform":"youtube","actor":"Emirichu / Emily Sim","actor_kind":"creator","text":"AP reported that Emirichu’s 35-minute YouTube video drew nearly 450,000 views in a week and a half.","url":"https://www.youtube.com/watch?v=KhHtKSaA63Y"},{"seq":8,"date":"2025-07-29","precision":"day","phase":"press","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP covered fans making art, covers, cosplay and choreography after the film’s 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restocked Lip Kits, which sold out in less than a minute.","url":"https://www.glamour.com/story/kylie-jenner-lip-kit-sold-out-again"},{"seq":6,"date":"2015-12-15","precision":"day","phase":"backlash","platform":"instagram","actor":"Instagram commenters","actor_kind":"public","text":"Fans criticized a Lip Kit reseller and shared cheaper substitutes in Instagram comments.","url":"https://www.glamour.com/story/kylie-jenner-lip-kit-sold-out-again"},{"seq":7,"date":"2016-02-05","precision":"day","phase":"peak","platform":"web","actor":"Kylie Jenner","actor_kind":"owner","text":"Jenner renamed the account Kylie Cosmetics as six Lip Kit shades sold out and sampled search interest peaked.","url":"https://www.glamour.com/story/kylie-jenner-lip-kit-live-blog-all-the-updates-on-her-new-colors-and-when-shes-restocking"},{"seq":8,"date":"2016-03-28","precision":"day","phase":"response","platform":"web","actor":"Lip Kit shoppers","actor_kind":"public","text":"Jenner blamed a Lip Kit restock checkout 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Fans queued in Bangkok and some pendants resold for up to $90 on StockX.","url":"https://www.cnn.com/2025/04/25/style/labubu-plush-toy-buying-craze-hnk-intl/index.html"},{"seq":8,"date":"2025-05-12","precision":"day","phase":"jump","platform":"x","actor":"@MacDoesIt","actor_kind":"creator","text":"An X post joking that 'labubu' was internet slang for lobotomy drew over 159,000 likes in a month.","metric_value":159000,"metric_label":"likes in a month"},{"seq":9,"date":"2025-05-20","precision":"day","phase":"response","platform":"retail","actor":"Pop Mart UK","actor_kind":"owner","country":"GB","text":"After queues, crowd surges and reported fights, Pop Mart paused UK in-store and Roboshop sales of The Monsters plush."},{"seq":10,"date":"2025-06-10","precision":"day","phase":"commercial","platform":"retail","actor":"Yongle International Auction","actor_kind":"brand","text":"A one-off 131cm mint-green Labubu sold for 1.08 million yuan (about $150,000) at the first auction dedicated to Labubu.","url":"https://www.bnnbloomberg.ca/business/company-news/2025/06/10/labubu-human-sized-figure-sells-for-over-us150000-at-beijing-auction/"},{"seq":11,"date":"2025-07-20","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"English Wikipedia views of 'Labubu' hit their highest 7-day average in the week to July 20, 2025.","metric_value":56001,"metric_label":"views on Jul 16, the peak day"},{"seq":12,"date":"2025-08-19","precision":"day","phase":"commercial","platform":"press","actor":"Pop Mart","actor_kind":"owner","text":"Pop Mart reported first-half revenue up 204% to 13.88 billion yuan, with The Monsters at 4.81 billion yuan."},{"seq":13,"date":"2025-08-26","precision":"day","phase":"backlash","platform":"retail","actor":"US Customs and Border Protection","actor_kind":"public","text":"CBP officers at Seattle's airport found 11,134 counterfeit Labubu dolls in a shipment manifested as 'LED Bulb'."},{"seq":14,"date":"2025-10-22","precision":"day","phase":"backlash","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters reported the 'Luck' Labubu's resale price fell from above 500 yuan in June to about 108 yuan.","url":"https://www.thestandard.com.hk/china/article/314826/Labubu-resale-price-falls-may-be-more-about-supply-than-demand"},{"seq":15,"date":"2026-03-25","precision":"day","phase":"commercial","platform":"press","actor":"Pop Mart","actor_kind":"owner","text":"Pop Mart reported RMB37.12bn company revenue and RMB14.16bn from THE MONSTERS in 2025; its stock fell over 21%."},{"seq":16,"date":"2026-08-20","precision":"day","phase":"commercial","platform":"press","actor":"Pop Mart","actor_kind":"owner","text":"Pop Mart reported first-half 2026 revenue up 23.8% to 17.17 billion yuan. 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auditions with #MastercardGagaContest and submit their video URLs.","url":"https://newsroom.mastercard.com/news/press/2025/february/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences/"},{"seq":3,"date":"2025-02-03","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive covered the sponsored video, fan casting contest and Club MAYHEM prize.","url":"https://www.marketingdive.com/news/mastercard-lady-gaga-mayhem-music-culture-campaign/739016/"},{"seq":4,"date":"2025-02-04","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news coverage","actor_kind":"public","text":"GDELT’s contest-hashtag query peaked at 12 indexed articles, within the reported first-48-hours launch window.","metric_value":12,"metric_label":"12 indexed 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the choreography behind a one-way mirror.","url":"https://www.billboard.com/music/music-news/lady-gaga-surprises-little-monsters-dance-class-1235919967/"},{"seq":10,"date":"2025-03-13","precision":"day","phase":"response","platform":"instagram","actor":"Mastercard / Lady Gaga","actor_kind":"owner","text":"Gaga and Parris Goebel greeted fans at Club MAYHEM in Los Angeles; Mastercard shared Instagram updates.","url":"https://ladygaganow.net/news/lady-gaga-launches-club-mayhem/"},{"seq":11,"date":"2025-03-29","precision":"day","phase":"response","platform":"youtube","actor":"Mastercard / Parris Goebel","actor_kind":"owner","text":"Mastercard released the fan edit, with 32 Little Monsters performing Goebel’s choreography alongside Gaga.","url":"https://www.youtube.com/watch?v=d7_GyKbWUDc"},{"seq":12,"date":"2025-03-29","precision":"day","phase":"press","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard reported that fans praised the cast and said the fan edit made them cry.","url":"https://www.billboard.com/music/music-news/lady-gaga-fans-little-monsters-abracadabra-video-1235934633/"},{"seq":13,"date":"2025-03-31","precision":"day","phase":"response","platform":"web","actor":"Mastercard","actor_kind":"owner","text":"Veitch and Nestlehutt said they were learning before discovering the contest and would not have entered alone.","url":"https://newsroom.mastercard.com/news/perspectives/2025/lady-gaga-mastercard-dance-contest-fan-video/"},{"seq":14,"date":"2025-06-19","precision":"day","phase":"afterlife","platform":"press","actor":"Lady Gaga Now","actor_kind":"press","text":"Lady Gaga Now reported a Cannes Gold Lion, a Bronze Lion and four New York Festivals awards for the campaign.","url":"https://ladygaganow.net/news/2025-abracadabra-cannes-new-york-festivals/"},{"seq":15,"date":"2025-12-09","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek named From Fan to Featured Best Use of Social Media in an Experiential Activation.","url":"https://www.adweek.com/creativity/the-2025-experiential-awards-the-best-agencies-and-brands-putting-consumers-in-the-action/"},{"seq":16,"date":"2026-05-15","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Show celebrated its winners; its archive listed a Social Media Silver Pencil for the campaign.","url":"https://www.oneclub.org/awards/theoneshow/-award/64886/abracadabra-from-fan-to-featured/"}]},{"id":"HIS-00280","slug":"maybelline-sky-high-mascara","url":"https://howitspread.com/id/HIS-00280","title":"Maybelline Lash Sensational Sky High Mascara","owner":"Maybelline New 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demonstration labelled #maybellinepartner and #ad.","url":"https://www.tiktok.com/@jessica.eid_/video/6907336332725554437"},{"seq":3,"date":"2021-01-01","precision":"month","phase":"response","platform":"retail","actor":"Maybelline New York","actor_kind":"owner","country":"GB","text":"Maybelline brought the UK launch forward from April to January after demand increased.","url":"https://www.getthegloss.com/beauty/tutorials-and-videos/maybelline-sky-high-mascara-our-verdict-on-tiktok-s-most-hyped-mascara/"},{"seq":4,"date":"2021-01-14","precision":"day","phase":"response","platform":"press","actor":"The Zoe Report / @kspader / @rocio.roses","actor_kind":"press","text":"Documented blond-lash and car application tests after Eid’s sponsored demo; four Ulta sell-outs were already reported."},{"seq":5,"date":"2021-01-18","precision":"day","phase":"jump","platform":"press","actor":"Mamamia","actor_kind":"press","country":"AU","text":"Mamamia covered the TikTok demonstrations and listed Australian retailers stocking Sky High.","url":"https://www.mamamia.com.au/where-to-buy-maybelline-sky-high-mascara-australia/"},{"seq":6,"date":"2021-01-21","precision":"day","phase":"peak","platform":"retail","actor":"Ulta Beauty shoppers","actor_kind":"public","text":"Sky High had sold out four times on Ulta Beauty’s website by Allure’s review.","url":"https://www.allure.com/story/maybelline-new-york-sky-high-mascara-review"},{"seq":7,"date":"2021-01-24","precision":"day","phase":"response","platform":"tiktok","actor":"@chloemorello","actor_kind":"creator","text":"Chloe Morello posted a Sky High mascara review on TikTok.","url":"https://www.tiktok.com/@chloemorello/video/6921175923685477637"},{"seq":8,"date":"2021-02-12","precision":"day","phase":"commercial","platform":"retail","actor":"UK shoppers","actor_kind":"public","text":"Sky High moved in and out of stock at Boots, Superdrug, Beauty Bay and Look 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its annual results.","url":"https://www.loreal-finance.com/eng/news-release/2021-annual-results"},{"seq":12,"date":"2023-06-02","precision":"day","phase":"commercial","platform":"press","actor":"Jessie Feinstein","actor_kind":"owner","text":"Maybelline’s marketing executive described Sky High as an over $100-million-dollar business.","url":"https://www.marketingdive.com/news/beauty-marketing-gen-z-elf-cosmetics-estee-lauder-loreal-2023/651167/"},{"seq":13,"date":"2023-07-01","precision":"month","phase":"response","platform":"tiktok","actor":"Maybelline New York","actor_kind":"owner","text":"Maybelline released a CGI clip of a London Tube carriage with lashes passing under a Sky High wand.","url":"https://www.cosmeticsbusiness.com/news/article_page/ASOS_accused_of_copying_Maybellines_viral_London_advert_with_Kylie_Cosmetics_campaign/210689"},{"seq":14,"date":"2023-08-16","precision":"day","phase":"afterlife","platform":"press","actor":"Asos","actor_kind":"brand","text":"Asos deleted a Kylie Cosmetics advert after accusations that it copied Maybelline’s Tube clip.","url":"https://www.cosmeticsbusiness.com/news/article_page/ASOS_accused_of_copying_Maybellines_viral_London_advert_with_Kylie_Cosmetics_campaign/210689"},{"seq":15,"date":"2024-01-22","precision":"day","phase":"afterlife","platform":"retail","actor":"Boots UK","actor_kind":"brand","text":"Boots named Sky High its best-selling self-selection makeup product by volume for a second year.","url":"https://www.boots-uk.com/newsroom/news-item/boots-reveals-beauty-best-sellers-of-2023-and-predictions-for-the-year-ahead/"}]},{"id":"HIS-00281","slug":"mcdonald-s-grimace-s-birthday","url":"https://howitspread.com/id/HIS-00281","title":"McDonald's: Grimace's 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with Krool Toys.","url":"https://www.prnewswire.com/news-releases/youre-invited-mcdonalds-celebrates-grimaces-birthday-with-special-meal--shake-301842941.html"},{"seq":3,"date":"2023-06-12","precision":"day","phase":"precursor","platform":"retail","actor":"McDonald’s USA","actor_kind":"owner","country":"US","text":"The Grimace Birthday Meal and Shake went on sale at participating US restaurants.","url":"https://www.prnewswire.com/news-releases/youre-invited-mcdonalds-celebrates-grimaces-birthday-with-special-meal--shake-301842941.html"},{"seq":4,"date":"2023-06-14","precision":"day","phase":"seed","platform":"tiktok","actor":"Austin Frazier / @thefrazmaz","actor_kind":"creator","text":"Frazier posted a shake tasting that cut to him lying on the floor with purple liquid around his mouth.","url":"https://www.tiktok.com/@thefrazmaz/video/7244325864169590058"},{"seq":5,"date":"2023-06-20","precision":"day","phase":"backlash","platform":"web","actor":"Nathan 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of sales from the limited shake release.","url":"https://www.thecurrent.com/marketing/mcdonalds-walmart-roi-creative-commerce"}]},{"id":"HIS-00282","slug":"mcdonald-s-wcdonald-s","url":"https://howitspread.com/id/HIS-00282","title":"McDonald’s: WcDonald’s","owner":"McDonald’s; lead agency Wieden+Kennedy New York","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2024-02-20","peak_date":"2024-03-02","origin_platform":"retail","platforms":"reddit;retail;press;x;web;tiktok","mechanics":"mystery-lore;visible-use;platform-jump;press-loop;scarcity-drop","score":55,"band":"Notable","provisional":true,"coverage":1,"reach":66,"contagion":35,"breadth":80,"velocity":58,"longevity":27,"events":18,"sources":26,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2024-01-15","precision":"day","phase":"precursor","platform":"reddit","actor":"Ok-Cauliflower-2883","actor_kind":"creator","text":"A self-described factory worker posted a photo of WcDonald’s cups before the campaign was announced.","url":"https://www.reddit.com/r/LeaksAndRumors/comments/19706hs/new_mcdonalds_cup_wcdonalds/"},{"seq":2,"date":"2024-02-20","precision":"day","phase":"seed","platform":"retail","actor":"McDonald’s / Wopacity","actor_kind":"owner","text":"Wopacity reported buying fries in WcDonald’s packaging, the earliest consumer placement found.","url":"https://www.reddit.com/r/NoStupidQuestions/comments/1avac27/whats_wcdonalds/"},{"seq":3,"date":"2024-02-21","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive / Adweek","actor_kind":"press","text":"Marketing Dive and Adweek covered McDonald’s planned sauce, packaging, anime shorts and dining event.","url":"https://www.marketingdive.com/news/mcdonalds-wcdonalds-anime-manga-irl-campaign/708052/"},{"seq":4,"date":"2024-02-22","precision":"day","phase":"response","platform":"x","actor":"McDonald’s","actor_kind":"owner","text":"McDonald’s posted a video introducing characters from its commissioned anime series.","url":"https://x.com/McDonalds/status/1760697394906243286"},{"seq":5,"date":"2024-02-23","precision":"day","phase":"jump","platform":"reddit","actor":"TaintedTruffle","actor_kind":"creator","text":"TaintedTruffle posted a WcDonald’s coffee cup in r/mildlyinteresting, prompting questions about the branding.","url":"https://www.reddit.com/r/mildlyinteresting/comments/1axzey7/my_vanilla_iced_coffee_cup_today_said_wcdonalds/"},{"seq":6,"date":"2024-02-24","precision":"day","phase":"press","platform":"web","actor":"ねとらぼ / ITmedia","actor_kind":"press","country":"JP","text":"Netorabo covered the US WcDonald's campaign for Japanese readers before rollout.","url":"https://nlab.itmedia.co.jp/cont/articles/3373367/"},{"seq":7,"date":"2024-02-26","precision":"day","phase":"response","platform":"retail","actor":"McDonald’s / tms","actor_kind":"owner","country":"US","text":"The scheduled rollout added savory chili sauce and weekly 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day.","url":"https://www.peakmetrics.com/insights/what-the-internet-actually-said-about-the-mcdonalds-ceo-big-arch-burger-moment"},{"seq":11,"date":"2026-03-04","precision":"day","phase":"backlash","platform":"x","actor":"Wendy’s","actor_kind":"brand","text":"Wendy’s replied that McDonald’s comment section was doing its job.","url":"https://x.com/McDonalds/status/2028892648015098360"},{"seq":12,"date":"2026-03-04","precision":"day","phase":"response","platform":"web","actor":"Wendy’s / Pete Suerken","actor_kind":"brand","text":"Filmed a Baconator kitchen taste test, joked about working ice-cream machines and asked viewers how they eat burgers.","url":"https://www.linkedin.com/posts/wendys-international_peteknows-activity-7434960151893200896-gMPz"},{"seq":13,"date":"2026-03-04","precision":"day","phase":"response","platform":"instagram","actor":"A&W Canada / Allen Lulu","actor_kind":"brand","text":"By this report, Lulu had parodied the product/burger distinction with a Teen Burger and 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and joked about removing it for at least four years.","url":"https://www.instagram.com/p/C-h5YX9MbCm/"},{"seq":3,"date":"2024-08-11","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN reported nearly 15,000 likes on the Instagram post within seven hours.","url":"https://edition.cnn.com/2024/08/11/business/mcdonalds-france-curry-sauce-basketball/index.html"},{"seq":4,"date":"2024-08-11","precision":"day","phase":"response","platform":"press","actor":"McDonald’s France spokesperson","actor_kind":"owner","text":"McDonald’s France told CNN that its proposed curry-sauce removal was a joke.","url":"https://edition.cnn.com/2024/08/11/business/mcdonalds-france-curry-sauce-basketball/index.html"},{"seq":5,"date":"2024-08-11","precision":"day","phase":"jump","platform":"press","actor":"ESPN","actor_kind":"press","text":"ESPN brought the French sauce joke to its basketball 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way.","url":"https://x.com/McDonaldsFrance/status/1823104913112522871"},{"seq":9,"date":"2024-08-12","precision":"month","phase":"jump","platform":"reddit","actor":"u/bbcjay718 / r/warriors","actor_kind":"creator","text":"Warriors fans discussed the sauce joke; a commenter said they had just learned the French sauce existed.","url":"https://www.reddit.com/r/warriors/comments/1eq0d55/curry_effect_via_sbehoops/"},{"seq":10,"date":"2024-08-13","precision":"week","phase":"peak","platform":"press","actor":"CNN, ESPN, TODAY, Le Parisien and Reuters","actor_kind":"press","text":"The first press wave reached US news, sports and food audiences and French national coverage.","url":"https://www.ksl.com/article/51099262/mcdonalds-france-jokes-about-scrapping-curry-sauce-after-basketball-loss-to-us"},{"seq":11,"date":"2024-08-13","precision":"day","phase":"press","platform":"press","actor":"Le Parisien","actor_kind":"press","text":"Le Parisien reported that Szechuan sauce had already replaced curry during a separate Olympic menu promotion.","url":"https://www.leparisien.fr/sports/JO/jo-paris-2024-mcdonalds-france-songe-a-retirer-sa-sauce-curry-a-cause-du-joueur-nba-du-meme-nom-13-08-2024-5DEEAICYEVBPNKDTZDBETJRF2U.php"},{"seq":12,"date":"2024-09-05","precision":"day","phase":"afterlife","platform":"tv","actor":"The Late Show with Stephen Colbert / Stephen Curry","actor_kind":"press","text":"Colbert presented the McDonald’s France post during Curry’s appearance on The Late Show.","url":"https://www.youtube.com/watch?v=i_oR16f988g"},{"seq":13,"date":"2024-11-08","precision":"day","phase":"response","platform":"press","actor":"McDonald’s France / DDB Paris","actor_kind":"owner","text":"McDonald’s and DDB claimed billions of impressions and described the Instagram-to-X strategy.","url":"https://www.sportbuzzbusiness.fr/paris-2024-ambush-mcdonalds-et-ddb-paris-dressent-le-bilan-de-la-campagne-sauce-curry.html"},{"seq":14,"date":"2024-12-11","precision":"day","phase":"afterlife","platform":"web","actor":"Eurobest","actor_kind":"brand","text":"Olympic Curry won the Eurobest Social & Influencer Grand Prix.","url":"https://www.eurobest.com/news/eurobest-announces-its-2024-winners"},{"seq":15,"date":"2025-06-18","precision":"day","phase":"afterlife","platform":"press","actor":"CB News","actor_kind":"press","text":"CB News reported a Direct Bronze and Social Gold for Olympic Curry at Cannes.","url":"https://www.cbnews.fr/creation/cannes-lions-2025-grand-prix-axa-publicis-conseil-direct"},{"seq":16,"date":"2025-09-11","precision":"day","phase":"commercial","platform":"web","actor":"AACC / Kantar / Media Figaro","actor_kind":"brand","text":"An ad-testing report placed Olympic Curry in the top 3% for brand linkage and top 6% for brand equity.","url":"https://www.aacc.fr/la-publicite-et-laudace-creative-une-formule-gagnante-pour-les-marques/"}]},{"id":"HIS-00288","slug":"mcdonalds-raise-your-arches","url":"https://howitspread.com/id/HIS-00288","title":"McDonald's UK: Raise Your Arches","owner":"McDonald’s UK","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"GB","seed_date":"2023-01-13","peak_date":"2023-01-14","origin_platform":"youtube","platforms":"instagram;youtube;press;x;reddit;app-store;web;tv","mechanics":"challenge;transgression;controversy;platform-jump;press-loop","score":46,"band":"Notable","provisional":true,"coverage":0.85,"reach":11,"contagion":35,"breadth":70,"velocity":100,"longevity":null,"events":18,"sources":26,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-01-10","precision":"day","phase":"precursor","platform":"instagram","actor":"McDonald’s UK","actor_kind":"owner","text":"McDonald’s UK teased animated eyebrow arches on Instagram before releasing the film.","url":"https://www.marketing-beat.co.uk/2023/03/02/mcdonalds-raiseyourarches-ad/"},{"seq":2,"date":"2023-01-13","precision":"day","phase":"seed","platform":"youtube","actor":"McDonald’s UK / Edgar Wright","actor_kind":"owner","text":"McDonald’s released Edgar Wright’s office film on social media and TV.","url":"https://www.youtube.com/watch?v=arlXqMg4FO4"},{"seq":3,"date":"2023-01-13","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek covered a McDonald’s film that replaced food and restaurant shots with eyebrow invitations.","url":"https://www.adweek.com/creativity/mcdonalds-feel-good-ad-is-an-80s-homage-without-food-or-restaurants/"},{"seq":4,"date":"2023-01-13","precision":"day","phase":"jump","platform":"x","actor":"@nickw84 (Nick Walker)","actor_kind":"creator","text":"Nick Walker shared the commercial and listed its missing food shots, restaurant and 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hated the ad while others were praising it on Twitter.","url":"https://www.marketing-beat.co.uk/2023/01/16/mcdonalds-ad-edgar-wright/"},{"seq":8,"date":"2023-01-16","precision":"day","phase":"response","platform":"app-store","actor":"McDonald’s UK / tms","actor_kind":"owner","text":"McDonald’s began app offers that users revealed by raising the film characters’ eyebrows.","url":"https://www.tmsw.com/trending/tms-launches-raise-your-arches-campaign-in-the-mcdonalds-app/"},{"seq":9,"date":"2023-01-26","precision":"day","phase":"response","platform":"instagram","actor":"McDonald’s Hong Kong / DDB Group Hong Kong","actor_kind":"owner","country":"HK","text":"McDonald’s launched Raise Your Arches in Hong Kong with Instagram vouchers and Warner Music partners.","url":"https://www.marketing-interactive.com/mcd-campaign-raise-your-arches"},{"seq":10,"date":"2023-02-16","precision":"day","phase":"jump","platform":"press","actor":"Studio M / Publicis Groupe Middle 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Allie Long","actor_kind":"owner","country":"US","text":"Rapinoe and Long struck the pose during the team’s victory parade in New York City.","url":"https://www.gettyimages.co.uk/detail/news-photo/members-allie-long-and-megan-rapinoe-strike-a-pose-during-news-photo/1154927628?slot=53"},{"seq":9,"date":"2019-07-10","precision":"day","phase":"response","platform":"press","actor":"Megan Rapinoe","actor_kind":"owner","text":"Rapinoe told TIME the pose represented people fighting for equal pay and other causes.","url":"https://time.com/5623543/megan-rapinoe-world-cup-trump-equal-pay/"},{"seq":10,"date":"2019-07-13","precision":"day","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Rapinoe’s biography reached its highest seven-day average in the case 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Singapore","actor_kind":"press","country":"SG","text":"Daily Vanity embedded creator TikToks in Singapore while noting Milk did not yet ship the tint there.","url":"https://dailyvanity.sg/news/milk-makeup-jelly-tint/"},{"seq":8,"date":"2024-02-10","precision":"week","phase":"peak","platform":"web","actor":"Google Trends searchers","actor_kind":"public","text":"Worldwide search interest reached its sampled maximum in the week of February 4–10.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A+%222024-01-01+2024-12-31%22%2C+%22resolution%22%3A+%22WEEK%22%2C+%22locale%22%3A+%22en-US%22%2C+%22comparisonItem%22%3A+%5B%7B%22geo%22%3A+%7B%7D%2C+%22complexKeywordsRestriction%22%3A+%7B%22keyword%22%3A+%5B%7B%22type%22%3A+%22BROAD%22%2C+%22value%22%3A+%22Milk+Makeup+Jelly+Tint%22%7D%5D%7D%7D%5D%2C+%22requestOptions%22%3A+%7B%22property%22%3A+%22%22%2C+%22backend%22%3A+%22IZG%22%2C+%22category%22%3A+0%7D%2C+%22userConfig%22%3A+%7B%22userType%22%3A+%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas9Sbb7uHQgMHEkbO07l3I1VJUwZLSBQ"},{"seq":9,"date":"2024-02-15","precision":"day","phase":"press","platform":"press","actor":"Vogue France","actor_kind":"press","text":"Vogue France linked Jelly Tint to the jelly makeup trend and announced a French Sephora release for March 4.","url":"https://www.vogue.fr/article/decryptage-tendance-jelly-makeup"},{"seq":10,"date":"2024-03-17","precision":"day","phase":"response","platform":"web","actor":"ReallyRee","actor_kind":"press","text":"ReallyRee published swatches and scheduled the UK release for March 18.","url":"https://reallyree.com/milk-makeup-cooling-water-jelly-tint-uk-review/"},{"seq":11,"date":"2024-05-07","precision":"day","phase":"jump","platform":"retail","actor":"UK shoppers / SEEN Group report","actor_kind":"public","country":"GB","text":"SEEN reported that Cult Beauty sold out in two hours and that UK retailers sold out within two weeks.","url":"https://www.linkedin.com/posts/seen-group_milk-makeups-hotly-anticipated-cooling-water-activity-7193512386958446592-pCh-"},{"seq":12,"date":"2024-06-28","precision":"day","phase":"commercial","platform":"retail","actor":"Milk Makeup / WWD","actor_kind":"owner","text":"WWD reported Milk had sold roughly 400,000 Jelly Tints worldwide in their first three months.","url":"https://wwd.com/beauty-industry-news/beauty-features/tiktok-makeup-brands-viral-milk-elf-beauty-sacheu-huda-lip-stain-benefit-cosmetics-1236430757/"},{"seq":13,"date":"2024-08-28","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy linked Jelly Tint to Milk’s reported 20% Q2 revenue growth and said stockouts had limited sales.","url":"https://www.glossy.co/beauty/milk-makeups-viral-blush-sticks-translate-to-double-digit-growth-for-waldencast/"},{"seq":14,"date":"2024-10-01","precision":"month","phase":"response","platform":"web","actor":"Milk Makeup","actor_kind":"owner","text":"Milk added Fresh and Fizz to the original four Jelly Tint shades.","url":"https://milkmakeup.com/blogs/makeup/our-best-holiday-gifts-2024"},{"seq":15,"date":"2025-01-28","precision":"day","phase":"response","platform":"retail","actor":"Milk Makeup / Ulta Beauty","actor_kind":"owner","text":"Milk announced that Jelly Tints would join its spring rollout to more than 600 Ulta Beauty stores.","url":"https://www.prnewswire.com/news-releases/milk-makeup-to-launch-at-ulta-beauty-this-spring-302361375.html"},{"seq":16,"date":"2025-05-09","precision":"day","phase":"afterlife","platform":"web","actor":"Milk Makeup","actor_kind":"owner","text":"Milk introduced the pH-reactive Jelly Tint shade pHreeze alongside its six existing shades.","url":"https://milkmakeup.com/blogs/makeup/best-lip-stain-and-blush"},{"seq":17,"date":"2026-02-27","precision":"day","phase":"afterlife","platform":"press","actor":"WWD / CreatorIQ","actor_kind":"press","text":"WWD reported Jelly Tints had ranked tenth among beauty products by earned media value in 2024.","url":"https://wwd.com/beauty-industry-news/beauty-features/beauty-product-viral-launches-rhode-milk-social-media-1238552031/"}]},{"id":"HIS-00301","slug":"montero-call-me-by-your-name","url":"https://howitspread.com/id/HIS-00301","title":"MONTERO (Call Me by Your Name)","owner":"Lil Nas X / Columbia Records","kind":"music","sector":"entertainment","origin":"mixed","region":"US","seed_date":"2021-03-26","peak_date":"2021-04-02","origin_platform":"youtube","platforms":"x;tv;youtube;press;tiktok;retail;web;audio","mechanics":"audio-meme;controversy;transgression;platform-jump;press-loop","score":60,"band":"Viral","provisional":false,"coverage":1,"reach":47,"contagion":45,"breadth":100,"velocity":63,"longevity":49,"events":18,"sources":25,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-07-01","precision":"month","phase":"precursor","platform":"x","actor":"Lil Nas X","actor_kind":"owner","text":"Lil Nas X previewed a snippet of the song on social media in July.","url":"https://www.billboard.com/articles/news/pride/9537398/lil-nas-x-montero-call-me-by-your-name-release-date/"},{"seq":2,"date":"2021-02-02","precision":"day","phase":"precursor","platform":"tv","actor":"Logitech / Lil Nas X","actor_kind":"owner","text":"Logitech announced Super Bowl advertising featuring the unreleased song.","url":"https://www.logitech.com/blog/2021/02/02/lil-nas-x-and-logitech-partner-to-champion-creators-culture-and-community/"},{"seq":3,"date":"2021-03-09","precision":"day","phase":"precursor","platform":"x","actor":"Lil Nas X","actor_kind":"owner","text":"Lil Nas X announced the March 26 release and shared the single artwork.","url":"https://www.billboard.com/articles/news/pride/9537398/lil-nas-x-montero-call-me-by-your-name-release-date/"},{"seq":4,"date":"2021-03-26","precision":"day","phase":"seed","platform":"youtube","actor":"Lil Nas X / Columbia Records","actor_kind":"owner","text":"Lil Nas X released the song and a video he co-directed with Tanu Muino.","url":"https://www.youtube.com/watch?v=6swmTBVI83k"},{"seq":5,"date":"2021-03-26","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety covered the video and the letter Lil Nas X addressed to his teenage self.","url":"https://variety.com/2021/music/news/lil-nas-x-video-queerness-montero-call-me-by-your-name-1234938693/"},{"seq":6,"date":"2021-03-28","precision":"day","phase":"jump","platform":"tiktok","actor":"@wolf.cola.official and TikTok users","actor_kind":"public","text":"TikTok users copied a sound that mimicked Lil Nas X sliding past on his descent to hell.","url":"https://www.tiktok.com/@wolf.cola.official/video/6944563403750984966"},{"seq":7,"date":"2021-03-28","precision":"day","phase":"response","platform":"youtube","actor":"Lil Nas X","actor_kind":"owner","text":"Lil Nas X posted a version that sounded like it came from the bathroom of hell.","url":"https://www.youtube.com/watch?v=54KlB1Fp9Ww"},{"seq":8,"date":"2021-03-29","precision":"day","phase":"jump","platform":"x","actor":"Twitter users","actor_kind":"public","text":"TIME reported praise, boycott calls and Lil Nas X trending throughout the release weekend.","url":"https://time.com/5950756/lil-nas-x-montero-interview/"},{"seq":9,"date":"2021-03-29","precision":"day","phase":"backlash","platform":"retail","actor":"MSCHF / Lil Nas X","actor_kind":"owner","text":"MSCHF said its tie-in Satan Shoes sold out; Nike denied involvement with the shoes.","url":"https://edition.cnn.com/style/article/lil-nas-x-mschf-satan-nike-shoes/index.html"},{"seq":10,"date":"2021-04-02","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"English Wikipedia pageviews peaked in the week ending April 2, during the video and shoe debate.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Montero_(Call_Me_by_Your_Name)/daily/2021030100/2021043000"},{"seq":11,"date":"2021-04-02","precision":"day","phase":"commercial","platform":"audio","actor":"UK and Irish listeners","actor_kind":"public","country":"GB","text":"The song debuted at No. 1 on both the UK and Irish singles charts.","url":"https://www.officialcharts.com/chart-news/lil-nas-xs-montero-call-me-by-your-name-debuts-at-number-1-on-official-uk-singles-chart__32827/"},{"seq":12,"date":"2021-04-02","precision":"day","phase":"commercial","platform":"press","actor":"Australian Recording Industry Association","actor_kind":"press","text":"ARIA reported that MONTERO entered Australia's singles chart at No. 16, the week's highest debut.","url":"https://www.aria.com.au/charts/news/glass-animals-make-it-six-weeks-at-1-on-aria-singles-chart-with-heat-waves"},{"seq":13,"date":"2021-04-05","precision":"day","phase":"commercial","platform":"audio","actor":"US listeners","actor_kind":"public","country":"US","text":"The song debuted at No. 1 on the Hot 100 with 21,000 downloads in its first week.","url":"https://www.billboard.com/pro/lil-nas-x-montero-number-one-hot-100/"},{"seq":14,"date":"2021-04-09","precision":"day","phase":"commercial","platform":"press","actor":"Official 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Tumblr.","url":"https://www.polygon.com/23142815/morbius-streaming-twitch-twitter-discord-tumblr"},{"seq":12,"date":"2022-06-03","precision":"day","phase":"response","platform":"x","actor":"Sony Pictures / @MorbiusMovie","actor_kind":"owner","text":"Sony posted a promo for the film returning to theaters and asked Anyone got the time?","url":"https://x.com/MorbiusMovie/status/1532763356838305792"},{"seq":13,"date":"2022-06-03","precision":"day","phase":"peak","platform":"x","actor":"Jared Leto","actor_kind":"celebrity","text":"Leto posted a video reading a fake Morbius 2 script, a moment Euronews later described as a fever pitch.","url":"https://x.com/JaredLeto/status/1532849263809396736"},{"seq":14,"date":"2022-06-05","precision":"day","phase":"commercial","platform":"box-office","actor":"Re-release audiences","actor_kind":"public","text":"The return weekend grossed $310,665 in 1,037 theaters after The Verge reported another Friday flop.","url":"https://www.the-numbers.com/movie//Morbius-(2020)"},{"seq":15,"date":"2022-06-05","precision":"day","phase":"afterlife","platform":"web","actor":"Ian Hinden","actor_kind":"creator","text":"Started a third-release petition joking that fans had all been busy during the return weekend."},{"seq":16,"date":"2022-06-10","precision":"day","phase":"afterlife","platform":"web","actor":"Ian Hinden","actor_kind":"creator","text":"Reported 10,000 signatures and asked supporters to tweet the petition to Eddy Burback with #rererelease."},{"seq":17,"date":"2022-07-26","precision":"day","phase":"afterlife","platform":"web","actor":"LumpyTouch / qkjosh","actor_kind":"creator","text":"By July 26, LumpyTouch and qkjosh had published Morbsweeper, where review bombs damaged a Tomatometer score.","url":"https://lumpytouch.itch.io/morbsweeper"},{"seq":18,"date":"2022-12-07","precision":"day","phase":"afterlife","platform":"web","actor":"Google 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Combat.","url":"https://www.youtube.com/watch?v=X1AOaZMPkzo"},{"seq":8,"date":"2019-05-02","precision":"day","phase":"response","platform":"web","actor":"Triternion","actor_kind":"owner","text":"Triternion apologised for launch problems and patched Gold, XP and armoury unlocks.","url":"https://steamcommunity.com/games/629760/announcements/detail/1616140423535874981"},{"seq":9,"date":"2019-05-02","precision":"day","phase":"press","platform":"press","actor":"Eurogamer","actor_kind":"press","text":"Eurogamer reported that the influx of players had overwhelmed Triternion’s servers.","url":"https://www.eurogamer.net/developer-of-medieval-melee-slasher-mordhau-apologises-after-unexpectedly-strong-launch-hobbles-servers"},{"seq":10,"date":"2019-05-02","precision":"day","phase":"commercial","platform":"press","actor":"Marko Grgurovič / Triternion","actor_kind":"owner","text":"Grgurovič told Siol it had sold about 200,000 copies; Siol reported it led Steam’s best-seller list.","url":"https://siol.net/digisvet/igre/izjemen-uspeh-slovenca-postal-je-glavni-v-najvecji-trgovini-na-svetu-496570"},{"seq":11,"date":"2019-05-03","precision":"week","phase":"jump","platform":"twitch","actor":"Gamesight","actor_kind":"brand","text":"Gamesight reported Mordhau streams from 8,102 Twitch channels in the week ending May 3.","url":"https://blog.gamesight.io/top5ontwitch-5-6-19/"},{"seq":12,"date":"2019-05-06","precision":"day","phase":"commercial","platform":"web","actor":"Triternion","actor_kind":"owner","text":"Triternion said first-week sales were just shy of 500,000 copies.","url":"https://steamcommunity.com/games/629760/announcements/detail/1616140423563616612"},{"seq":13,"date":"2019-05-08","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"The article’s seven-day attention peak ended on May 8, alongside first-week sales coverage.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Mordhau_(video_game)/daily/2019030100/2021042800"},{"seq":14,"date":"2019-06-08","precision":"day","phase":"commercial","platform":"web","actor":"Triternion","actor_kind":"owner","text":"Triternion announced one million sales and added Crossroads, weapons and chat mutes in Patch #7.","url":"https://store.steampowered.com/events/ajaxgetpartnerevent?clan_accountid=34421058&announcement_gid=1607136397667973601&lang_list=0"},{"seq":15,"date":"2019-06-20","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer profiled the first-time developers who had built Mordhau for Chivalry’s competitive community.","url":"https://www.pcgamer.com/how-mordhau-went-from-janky-community-project-to-the-biggest-melee-brawler-on-pc/"},{"seq":16,"date":"2019-07-03","precision":"day","phase":"backlash","platform":"press","actor":"PC Gamer / 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demonstration.","url":"https://www.europapress.es/portaltic/software/noticia-msqrd-app-mascaras-triunfa-iphone-llega-android-20160304114404.html"},{"seq":8,"date":"2016-03-08","precision":"day","phase":"press","platform":"youtube","actor":"BroadwayWorld","actor_kind":"press","text":"BroadwayWorld published Jimmy Kimmel’s MSQRD face-swap video with his daughter.","url":"https://www.broadwayworld.com/bwwtv/article/VIDEO-Jimmy-Kimmel-His-Daughter-Swap-Faces-on-KIMMEL-20160308"},{"seq":9,"date":"2016-03-09","precision":"day","phase":"commercial","platform":"app-store","actor":"Masquerade founders","actor_kind":"owner","text":"The founders reported more than 14M monthly users and 3M daily users in a Lenta.ru interview.","metric_value":14000000,"metric_label":"14M+ monthly users, owner claim","url":"https://lenta.ru/articles/2016/03/09/msqrd/"},{"seq":10,"date":"2016-03-09","precision":"day","phase":"commercial","platform":"press","actor":"Facebook","actor_kind":"owner","text":"Facebook acquired Masquerade for an undisclosed price and said the app would remain a standalone product.","url":"https://finance.yahoo.com/news/facebook-snaps-face-swapping-app-224529316.html"},{"seq":11,"date":"2016-03-09","precision":"week","phase":"peak","platform":"press","actor":"Reuters / TechCrunch / Meduza","actor_kind":"press","text":"Acquisition-week coverage included Reuters’s deal report and Meduza’s compilation of celebrity mask videos.","url":"https://finance.yahoo.com/news/facebook-snaps-face-swapping-app-224529316.html"},{"seq":12,"date":"2016-03-11","precision":"day","phase":"commercial","platform":"app-store","actor":"iOS users","actor_kind":"public","text":"Le Monde cited App Annie rankings placing MSQRD first among free iOS apps in 16 countries.","metric_value":16,"metric_label":"No. 1 in 16 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Eric Thomas posted a clap photo with a mocking caption at 03:02 UTC.","url":"https://x.com/oureric/status/1092981924715470850"},{"seq":3,"date":"2019-02-06","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported the clap and its captioned remixes at 03:56 UTC.","url":"https://time.com/5522328/state-union-pelosi-clap-meme/"},{"seq":4,"date":"2019-02-06","precision":"day","phase":"response","platform":"press","actor":"Nancy Pelosi","actor_kind":"celebrity","text":"Pelosi told reporters that her applause was sincere support for Trump’s call for cooperation.","url":"https://time.com/5523474/nancy-pelosi-thinking-clapback/"},{"seq":5,"date":"2019-02-06","precision":"day","phase":"jump","platform":"web","actor":"MattShepherd / Tenor","actor_kind":"creator","text":"MattShepherd uploaded the clap to Tenor with tags including pettyclap and Good For You.","url":"https://tenor.com/view/nancy-pelosi-clap-pettyclap-petty-good-for-you-gif-13434988"},{"seq":6,"date":"2019-02-06","precision":"day","phase":"peak","platform":"press","actor":"TIME, ABC News, Associated Press and Euronews","actor_kind":"press","text":"The clap and its reactions received coverage in TIME, ABC News, AP and Euronews.","url":"https://www.euronews.com/2019/02/06/when-trump-called-for-compromise-pelosi-clapped-like-this"},{"seq":7,"date":"2019-02-06","precision":"day","phase":"jump","platform":"web","actor":"R. Eric Thomas / ELLE","actor_kind":"creator","text":"Extended his early caption into a column proposing Pelosi reaction images as replies in personal messages."},{"seq":8,"date":"2019-02-07","precision":"day","phase":"jump","platform":"tv","actor":"CNN / Jeanne Moos","actor_kind":"press","text":"CNN showed clap remixes and Jimmy Fallon’s joke that Pelosi meant Trump would never get his wall.","url":"https://transcripts.cnn.com/show/nday/date/2019-02-07/segment/04"},{"seq":9,"date":"2019-02-09","precision":"day","phase":"afterlife","platform":"press","actor":"Guests at Clive Davis’s pre-Grammy gala","actor_kind":"public","text":"Guests imitated Pelosi’s clap when she received a standing ovation at Clive Davis’s gala.","url":"https://www.westernjournal.com/ap-nancy-pelosi-gets-rock-star-treatment-at-clive-davis-gala/"},{"seq":10,"date":"2019-02-16","precision":"day","phase":"afterlife","platform":"tv","actor":"Saturday Night Live / Kate McKinnon","actor_kind":"press","text":"Kate McKinnon recreated the clap as Pelosi in SNL’s Weekend Update.","url":"https://www.thedailybeast.com/snls-nancy-pelosi-and-chuck-schumer-gloat-over-ann-coulters-trump-attacks"},{"seq":11,"date":"2019-03-13","precision":"day","phase":"commercial","platform":"web","actor":"Nancy Pelosi’s campaign store","actor_kind":"brand","text":"Pelosi’s store offered a $22 shirt and a tote calling her the Patron Saint of Shade.","url":"https://www.out.com/news/2019/3/13/nancy-pelosi-please-stop-selling-your-patron-saint-shade-swag"},{"seq":12,"date":"2019-03-13","precision":"day","phase":"backlash","platform":"press","actor":"Out / Mathew Rodriguez","actor_kind":"press","text":"Out criticised the clap merchandise for profiting from queer Black and brown culture.","url":"https://www.out.com/news/2019/3/13/nancy-pelosi-please-stop-selling-your-patron-saint-shade-swag"},{"seq":13,"date":"2019-04-03","precision":"day","phase":"afterlife","platform":"web","actor":"deeshaw / 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apologized for the glitch and told buyers it was working to make New Coke available.","url":"https://www.ajc.com/lifestyles/new-coke-craze-stranger-things-collaboration-has-soda-hot-demand/7l2vdn1e74jLuj7VjUlPPO/"},{"seq":8,"date":"2019-05-25","precision":"day","phase":"commercial","platform":"web","actor":"Rad Years","actor_kind":"creator","text":"A buyer documented repeated failed checkouts, a confirmed order and duplicate charges.","url":"https://radyears.com/home/2019/5/25/getting-stranger-things-new-coke"},{"seq":9,"date":"2019-05-29","precision":"day","phase":"response","platform":"retail","actor":"Coca-Cola UNITED","actor_kind":"owner","text":"Coca-Cola UNITED described the limited can supply and pop-up vending machines, rather than a normal store rollout.","url":"https://cocacolaunited.com/blog/2019/05/29/coca-cola-partners-with-netflixs-stranger-things-for-1980s-nostalgia/"},{"seq":10,"date":"2019-06-26","precision":"day","phase":"press","platform":"press","actor":"Business 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avatar.","url":"https://blog.pho.to/newprofilepics-royal-connections/"},{"seq":15,"date":"2022-11-01","precision":"day","phase":"response","platform":"app-store","actor":"Linerock Investments","actor_kind":"owner","text":"Linerock asked users to vote for NewProfilePic in Google Play’s Users’ Choice awards.","url":"https://blog.pho.to/come-vote-for-us-newprofilepic-got-nominated-for-google-play-best-of-2022-users-choice-award/"},{"seq":16,"date":"2022-12-28","precision":"day","phase":"afterlife","platform":"app-store","actor":"Linerock Investments","actor_kind":"owner","text":"Linerock said NewProfilePic won Google Play’s Users’ Choice award in Germany and France.","url":"https://blog.pho.to/newprofilepic-is-google-plays-best-of-2022-users-choice-award-winner/"}]},{"id":"HIS-00312","slug":"nike-ben-and-jerrys-chunky-dunky","url":"https://howitspread.com/id/HIS-00312","title":"Nike SB x Ben & Jerry’s Chunky Dunky","owner":"Nike SB / Ben & Jerry's","kind":"product","sector":"fashion","origin":"seeded","region":"US","seed_date":"2020-05-23","peak_date":"2020-05-26","origin_platform":"retail","platforms":"instagram;press;retail;web;x","mechanics":"scarcity-drop;resale-market;response-chain;platform-jump;press-loop","score":42,"band":"Notable","provisional":false,"coverage":1,"reach":5,"contagion":35,"breadth":80,"velocity":69,"longevity":47,"events":16,"sources":24,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-04-09","precision":"day","phase":"precursor","platform":"instagram","actor":"YankeeKicks","actor_kind":"creator","text":"On-foot preview photos appeared before the retail release.","url":"https://sneakerbardetroit.com/ben-and-jerrys-nike-sb-dunk-low-chunky-dunky-release-date/"},{"seq":2,"date":"2020-05-15","precision":"day","phase":"precursor","platform":"press","actor":"Ben & Jerry's","actor_kind":"owner","text":"Ben & Jerry’s announced the collaboration and limited retail availability.","url":"https://www.prnewswire.com/news-releases/nike-sb-churns-out-chunky-dunky-sneaker-with-ben--jerrys-301059928.html"},{"seq":3,"date":"2020-05-19","precision":"day","phase":"precursor","platform":"instagram","actor":"Nike SB / Oski","actor_kind":"owner","text":"Nike SB’s promotional pint box appeared in photos credited to Oski and shanghaisole.","url":"https://sneakerbardetroit.com/ben-and-jerrys-nike-sb-dunk-low-chunky-dunky-release-date/"},{"seq":4,"date":"2020-05-20","precision":"day","phase":"precursor","platform":"retail","actor":"Maven Skateshop","actor_kind":"brand","country":"US","text":"Maven reported 25 pairs and more than 500 raffle entries in Burlington, Vermont.","url":"https://www.wcax.com/content/news/Ben--Jerrys-partners-with-Nike-on-Chunky-Dunky-sneakers-570634461.html"},{"seq":5,"date":"2020-05-22","precision":"day","phase":"precursor","platform":"press","actor":"Complex","actor_kind":"press","text":"Complex reported prelaunch demand from people outside sneaker collecting.","url":"https://www.complex.com/sneakers/a/brendan-dunne/ben-and-jerrys-nike-sb-dunk-low-chunky-dunky"},{"seq":6,"date":"2020-05-22","precision":"day","phase":"precursor","platform":"web","actor":"Concepts","actor_kind":"brand","text":"Concepts opened a 15-minute online drawing and scheduled winner invoices for the following morning.","url":"https://cncpts.com/blogs/news/nike-sb-dunk-low-chunky-dunky-online-drawing"},{"seq":7,"date":"2020-05-23","precision":"day","phase":"seed","platform":"retail","actor":"Nike SB / Ben & Jerry’s","actor_kind":"owner","text":"The Chunky Dunky reached select skate shops before its SNKRS release.","url":"https://www.nikesb.com/the-vault/striped-box-era/nike-sb-chunky-dunky-dunk-low"},{"seq":8,"date":"2020-05-26","precision":"day","phase":"jump","platform":"x","actor":"Juan Acevedo / ReggieTV","actor_kind":"creator","text":"Buyers posted reaction memes after losing the SNKRS draw.","url":"https://brobible.com/culture/article/nike-ben-jerrys-snkrs-chunky-dunky/"},{"seq":9,"date":"2020-05-26","precision":"day","phase":"commercial","platform":"retail","actor":"SNKRS shoppers","actor_kind":"public","text":"The SNKRS release sold out immediately.","url":"https://www.gq.com/story/nike-ben-and-jerrys-chunky-dunky-huh"},{"seq":10,"date":"2020-05-26","precision":"day","phase":"peak","platform":"web","actor":"Google searchers","actor_kind":"public","text":"Worldwide Google search interest peaked on May 26; release-day Twitter topics also trended.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222020-04-23%202020-09-27%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Chunky%20Dunky%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas6eM88PcXUV0vxyloL__qXd6Gi312Wr"},{"seq":11,"date":"2020-05-27","precision":"day","phase":"commercial","platform":"web","actor":"StockX","actor_kind":"brand","text":"GQ reported a standard-edition average resale price of $1,609.","url":"https://www.gq.com/story/nike-ben-and-jerrys-chunky-dunky-huh"},{"seq":12,"date":"2020-07-07","precision":"day","phase":"afterlife","platform":"press","actor":"Complex","actor_kind":"press","text":"Complex described attention from celebrities and relatives outside sneaker collecting.","url":"https://www.complex.com/sneakers/a/brendan-dunne/best-sneakers-2020-so-far"},{"seq":13,"date":"2020-07-17","precision":"day","phase":"commercial","platform":"web","actor":"StockX / Highsnobiety","actor_kind":"brand","text":"Their joint report recorded 1,400 StockX resales in the first three days.","url":"https://www.highsnobiety.com/p/q2-2020-stockx-sneaker-report/"},{"seq":14,"date":"2021-07-22","precision":"day","phase":"afterlife","platform":"web","actor":"Sole Retriever","actor_kind":"brand","text":"Sole Retriever ranked it first for 2020 user raffle entries across 185 tracked raffles.","url":"https://www.soleretriever.com/news/articles/biggest-sneaker-raffles-releases-of-2020"},{"seq":15,"date":"2023-07-08","precision":"day","phase":"jump","platform":"instagram","actor":"Yadupriyam Mehta (@ypmvlogs)","actor_kind":"creator","text":"Mehta posted his father’s reaction to the sneaker price; Hindustan Times later covered the clip.","url":"https://www.instagram.com/reel/CubwlEvoKBI/"},{"seq":16,"date":"2026-10-12","precision":"day","phase":"afterlife","platform":"retail","actor":"Kicks Machine / Sotheby’s","actor_kind":"brand","text":"Kicks Machine offered miniature shoe keychains, while Sotheby’s retained a sneaker listing.","url":"https://www.kicksmachine.com/products/keychain-with-box-chunky-dunky-sb-dunk"}]},{"id":"HIS-00313","slug":"nike-breaking2-race","url":"https://howitspread.com/id/HIS-00313","title":"Nike Breaking2 Race","owner":"Nike","kind":"campaign","sector":"sports","origin":"mixed","region":"IT","seed_date":"2017-05-06","peak_date":"2017-05-06","origin_platform":"youtube","platforms":"web;x;youtube;press;facebook;retail;tv","mechanics":"underdog;spectacle;controversy;platform-jump;press-loop","score":47,"band":"Notable","provisional":true,"coverage":1,"reach":35,"contagion":35,"breadth":80,"velocity":73,"longevity":13,"events":16,"sources":25,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2016-12-12","precision":"day","phase":"precursor","platform":"web","actor":"Nike","actor_kind":"owner","text":"Nike announced Breaking2 and named Kipchoge, Desisa and Tadese as its runners.","url":"https://about.nike.com/en/newsroom/releases/nike-introduces-breaking2"},{"seq":2,"date":"2017-04-11","precision":"day","phase":"precursor","platform":"x","actor":"Airbnb France / Nike","actor_kind":"brand","text":"Airbnb France promoted a Nike partnership offering a campsite stay beside the Monza race.","url":"https://www.sportbuzzbusiness.fr/airbnb-nike-offrent-experience-camping-a-monza-vivre-breaking2-de-linterieur.html"},{"seq":3,"date":"2017-05-05","precision":"day","phase":"precursor","platform":"web","actor":"Nike","actor_kind":"owner","text":"Nike explained its rotating pacers and pace car before the Monza attempt.","url":"https://about.nike.com/en/newsroom/releases/unpacking-nike-breaking2-race-strategy"},{"seq":4,"date":"2017-05-06","precision":"day","phase":"seed","platform":"youtube","actor":"Nike","actor_kind":"owner","country":"IT","text":"Nike broadcast the Monza marathon attempt live on YouTube, Twitter and Facebook.","url":"https://www.youtube.com/watch?v=uvhSgxUdsdQ"},{"seq":5,"date":"2017-05-06","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported that Kipchoge finished in 2:00:25, missing the marathon target.","url":"https://www.wired.com/2017/05/two-hour-marathon-failed-nike/"},{"seq":6,"date":"2017-05-06","precision":"day","phase":"backlash","platform":"press","actor":"BBC Sport","actor_kind":"press","text":"BBC reported criticism of paid runners skipping major marathons and the ineligible record.","url":"https://www.bbc.co.uk/sport/athletics/39828177"},{"seq":7,"date":"2017-05-06","precision":"day","phase":"jump","platform":"x","actor":"@adidasrunning","actor_kind":"brand","text":"Adidas Running congratulated Kipchoge in a reply to Nike.","url":"https://x.com/adidasrunning/status/860756020481667073"},{"seq":8,"date":"2017-05-06","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook viewers","actor_kind":"public","text":"TechCrunch observed millions of views on Nike’s race stream and finish clip.","url":"https://techcrunch.com/2017/05/06/nike-electric-boogaloo/"},{"seq":9,"date":"2017-05-06","precision":"day","phase":"jump","platform":"web","actor":"ilovepaydays on FSUniverse","actor_kind":"creator","text":"A figure-skating forum user shared viewing links and posted a reaction to the finish.","url":"https://www.fsuniverse.net/forum/threads/the-2017-track-field-thread.100426/page-2"},{"seq":10,"date":"2017-05-06","precision":"day","phase":"peak","platform":"press","actor":"Social media users","actor_kind":"public","text":"GDELT recorded its largest daily Breaking2 news count in the observed window, alongside race-day coverage.","metric_value":547,"metric_label":"547 news articles","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Breaking2%22&mode=timelinevolraw&format=json&startdatetime=20170307000000&enddatetime=20190506000000"},{"seq":11,"date":"2017-05-06","precision":"day","phase":"response","platform":"facebook","actor":"Nike","actor_kind":"owner","text":"Nike released a film titled 2:00:25 within minutes of the finish.","url":"https://www.activative.co.uk/28501/"},{"seq":12,"date":"2017-05-08","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive / Digiday","actor_kind":"press","text":"Marketing Dive described Breaking2 as going viral while Digiday reported its social discussion.","url":"https://www.marketingdive.com/news/despite-missing-2-hour-mark-nikes-marathon-stunt-was-a-marketing-win/442149/"},{"seq":13,"date":"2017-05-25","precision":"day","phase":"commercial","platform":"retail","actor":"Sneaker Freaker","actor_kind":"press","text":"Sneaker Freaker reported a June release for the Zoom Fly SP, decorated with Breaking2 motifs.","url":"https://www.sneakerfreaker.com/releases/nikelab-debut-the-zoom-fly-sp"},{"seq":14,"date":"2017-06-29","precision":"day","phase":"afterlife","platform":"web","actor":"WIRED","actor_kind":"press","text":"WIRED’s science explainer reported that experts expected more coordinated marathon pacing.","url":"https://www.wired.com/video/watch/how-nike-nearly-cracked-the-perfect-marathon"},{"seq":15,"date":"2017-09-20","precision":"day","phase":"afterlife","platform":"tv","actor":"Nike / National Geographic","actor_kind":"owner","country":"US","text":"Runner's World announced the documentary for September 20 on National Geographic Channel and September 21 online.","url":"https://www.runnersworld.com/news/a20861376/this-documentary-takes-you-inside-the-2-hour-marathon-pursuit/"},{"seq":16,"date":"2018-06-26","precision":"day","phase":"afterlife","platform":"tv","actor":"National Geographic Partners","actor_kind":"brand","text":"National Geographic announced a Gold Cannes Lion for the race documentary and broadcasts in 67 countries.","url":"https://www.dgepress.com/natgeo/pressrelease/national-geographic-partners-takes-home-total-of-9-awards-in-cannes-lion-2018-wins-first-ever-gold-lion-with-breaking2/"}]},{"id":"HIS-00314","slug":"nike-dream-crazy","url":"https://howitspread.com/id/HIS-00314","title":"Nike Dream Crazy","owner":"Nike; Wieden+Kennedy (agency)","kind":"campaign","sector":"fashion","origin":"mixed","region":"US","seed_date":"2018-09-03","peak_date":"2018-09-04","origin_platform":"x","platforms":"x;press;web;retail;reddit;youtube;tv;instagram","mechanics":"remixable-template;response-chain;controversy;platform-jump;press-loop","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":50,"contagion":10,"breadth":80,"velocity":65,"longevity":12,"events":17,"sources":32,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2018-09-03","precision":"day","phase":"seed","platform":"x","actor":"Colin Kaepernick (@Kaepernick7)","actor_kind":"celebrity","text":"Kaepernick posted Nike’s portrait ad at 19:20:45 UTC.","url":"https://x.com/Kaepernick7/status/1036695513251434498"},{"seq":2,"date":"2018-09-03","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported that Kaepernick had become the face of Nike’s Just Do It campaign.","url":"https://time.com/5385539/colin-kaepernick-nike/"},{"seq":3,"date":"2018-09-04","precision":"day","phase":"peak","platform":"web","actor":"Social media users","actor_kind":"public","text":"Brandwatch placed the social reaction’s peak on September 4, with nearly two million Nike mentions that day.","url":"https://www.brandwatch.com/blog/react-nike-colin-kaepernick-just-do-it-ad/"},{"seq":4,"date":"2018-09-04","precision":"day","phase":"backlash","platform":"press","actor":"Investors and boycott participants","actor_kind":"public","text":"Nike shares fell 3.2% as people posted videos of themselves destroying Nike gear.","url":"https://www.marketingdive.com/news/nike-sees-1400-surge-in-social-buzz-after-kaepernick-ad/531572/"},{"seq":5,"date":"2018-09-04","precision":"day","phase":"response","platform":"retail","actor":"Nike","actor_kind":"owner","text":"Nike placed the Kaepernick portrait on a billboard above its Union Square store in San Francisco.","url":"https://www.cbsnews.com/sanfrancisco/news/giant-union-square-kaepernick-nike-billboard-unveiled/"},{"seq":6,"date":"2018-09-04","precision":"day","phase":"jump","platform":"reddit","actor":"ntheg111 / r/The_Donald","actor_kind":"creator","text":"A Reddit user posted an Anthony Weiner parody using the Nike ad’s caption.","url":"https://www.reddit.com/r/The_Donald/comments/9cv6jb/am_i_doing_this_correctly/"},{"seq":7,"date":"2018-09-05","precision":"day","phase":"backlash","platform":"x","actor":"Donald Trump (@realDonaldTrump)","actor_kind":"celebrity","text":"Trump tweeted that Nike was “getting absolutely killed with anger and boycotts.”","url":"https://x.com/realDonaldTrump/status/1037334510159966214"},{"seq":8,"date":"2018-09-05","precision":"day","phase":"response","platform":"x","actor":"Nike / Colin Kaepernick","actor_kind":"owner","text":"Kaepernick posted Nike’s two-minute Dream Crazy film before its scheduled NFL kickoff airing.","url":"https://x.com/Kaepernick7/status/1037387722107830272"},{"seq":9,"date":"2018-09-05","precision":"month","phase":"jump","platform":"youtube","actor":"Jimmy Kimmel Live","actor_kind":"press","text":"Jimmy Kimmel posted a segment mocking people who destroyed their Nike gear.","url":"https://www.youtube.com/watch?v=-Z4-qAMdlak"},{"seq":10,"date":"2018-09-06","precision":"day","phase":"response","platform":"tv","actor":"Nike","actor_kind":"owner","text":"Nike’s paid Dream Crazy commercial began its national TV run during the NFL season opener.","url":"https://www.nexttv.com/news/nike-j-j-burger-king-microsoft-tv-ad-insights-for-2019-cannes-grand-prix-winners"},{"seq":11,"date":"2018-09-08","precision":"day","phase":"commercial","platform":"web","actor":"Edison Trends","actor_kind":"brand","text":"TIME reported Edison’s estimate of 31% growth in Nike-wide online sales over the Labor Day comparison window.","url":"https://time.com/5390884/nike-sales-go-up-kaepernick-ad/"},{"seq":12,"date":"2018-09-09","precision":"week","phase":"jump","platform":"instagram","actor":"Instagram users","actor_kind":"public","text":"Kantar found Instagram had the most positive sentiment toward the campaign during its launch-week analysis.","url":"https://www.kantar.com/inspiration/advertising-media/examining-the-earned-media-impact-of-nike-s-new-campaign"},{"seq":13,"date":"2018-09-12","precision":"day","phase":"commercial","platform":"press","actor":"Investors","actor_kind":"public","text":"Nike stock closed at $83 per share, which TheWrap reported was a company record.","url":"https://www.thewrap.com/why-nikes-just-do-it-ad-with-colin-kaepernick-paid-off-literally/"},{"seq":14,"date":"2018-09-17","precision":"day","phase":"press","platform":"press","actor":"Jenifer Lewis","actor_kind":"celebrity","text":"Jenifer Lewis wore Nike at the Emmys to support the company’s backing of Colin Kaepernick.","url":"https://www.vanityfair.com/style/2018/09/jenifer-lewis-black-ish-emmys-nike-colin-kaepernick"},{"seq":15,"date":"2018-12-17","precision":"day","phase":"commercial","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube ranked Dream Crazy fourth on its annual ads leaderboard, based on views through December 12.","url":"https://www.marketingdive.com/news/celebs-humor-dominate-youtubes-top-ads-of-2018/544482/"},{"seq":16,"date":"2019-09-16","precision":"day","phase":"afterlife","platform":"press","actor":"CBS News / Television Academy","actor_kind":"press","text":"CBS reported that Dream Crazy had won the Emmy for Outstanding Commercial.","url":"https://www.cbsnews.com/news/colin-kaepernick-nike-ad-won-an-emmy-for-outstanding-commercial-creative-arts-emmy/"},{"seq":17,"date":"2021-11-16","precision":"day","phase":"afterlife","platform":"web","actor":"Effie Worldwide","actor_kind":"brand","text":"Effie awarded Dream Crazy its first Iridium Effie for the most effective campaign worldwide.","url":"https://effie.org/news/effie-names-nike-wiedenkennedys-dream-crazy-most-effective-campaign-in-the-world/"}]},{"id":"HIS-00315","slug":"nike-the-conductor","url":"https://howitspread.com/id/HIS-00315","title":"Nike: The Conductor","owner":"Nike Basketball; Wieden+Kennedy Portland (agency)","kind":"campaign","sector":"sports","origin":"mixed","region":"US","seed_date":"2016-04-13","peak_date":"2016-04-17","origin_platform":"youtube","platforms":"web;youtube;press;tv","mechanics":"transgression;newsjacking;counter-programming;platform-jump;press-loop","score":45,"band":"Notable","provisional":true,"coverage":1,"reach":46,"contagion":45,"breadth":20,"velocity":100,"longevity":19,"events":16,"sources":32,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2016-04-07","precision":"day","phase":"precursor","platform":"web","actor":"Nike / Wieden+Kennedy Shanghai","actor_kind":"owner","text":"Nike launched a separate love-and-hate farewell film in China before The Conductor.","url":"https://www.marketing-interactive.com/dont-love-me-hate-me-says-kobe-in-provocative-nike-spot"},{"seq":2,"date":"2016-04-13","precision":"day","phase":"seed","platform":"youtube","actor":"Nike Basketball","actor_kind":"owner","text":"Nike released The Conductor online before Bryant’s final game.","url":"https://www.youtube.com/watch?v=qQYz0I5dE_A"},{"seq":3,"date":"2016-04-13","precision":"day","phase":"press","platform":"press","actor":"CBS Sports","actor_kind":"press","text":"CBS Sports covered the ad before Bryant’s final game.","url":"https://www.cbssports.com/nba/news/watch-phil-jackson-rasheed-wallace-star-in-epic-kobe-bryant-ad/"},{"seq":4,"date":"2016-04-13","precision":"day","phase":"press","platform":"press","actor":"Minnesota Public Radio News","actor_kind":"press","text":"MPR News embedded the ad in its NewsCut column.","url":"https://blogs.mprnews.org/newscut/2016/04/dont-stop-hating-kobe-bryant/"},{"seq":5,"date":"2016-04-13","precision":"day","phase":"jump","platform":"tv","actor":"Nike Basketball","actor_kind":"owner","text":"Nike placed the ad on TV and in the arena during the fourth quarter of Bryant’s final game.","url":"https://www.oneclub.org/awards/theoneshow/-award/26064/the-conductor/"},{"seq":6,"date":"2016-04-13","precision":"day","phase":"press","platform":"press","actor":"Sportsmarketing.fr","actor_kind":"press","text":"Sportsmarketing.fr linked the film to Nike’s Mamba Day poster generator and shoe launch.","url":"https://www.sportsmarketing.fr/mambaday-kobe-bryant/"},{"seq":7,"date":"2016-04-13","precision":"day","phase":"press","platform":"press","actor":"KATU","actor_kind":"press","text":"Portland coverage foregrounded Blazers fans and Rasheed Wallace in Nike’s farewell film."},{"seq":8,"date":"2016-04-14","precision":"day","phase":"jump","platform":"web","actor":"soulhead","actor_kind":"press","text":"soulhead paired the ad with a live Otis Redding performance for its music audience.","url":"https://www.soulhead.com/2016/04/14/watch-conductor-kobe-bryants-new-nike-commercial-featuring-otis-redding-classic-full-video/"},{"seq":9,"date":"2016-04-14","precision":"day","phase":"press","platform":"press","actor":"The Stable","actor_kind":"press","text":"The Stable compared Nike’s farewell with retirement ads from Apple TV and 2K.","url":"https://www.thestable.com.au/nikes-2nd-kobe-bryant-ad-is-a-champion/"},{"seq":10,"date":"2016-04-17","precision":"week","phase":"peak","platform":"press","actor":"Adformatie","actor_kind":"press","text":"Adformatie selected the ad as its viral of the week.","url":"https://www.adformatie.nl/media/data-en-insights/viral-van-de-week-afscheid-van-een-legendarische-basketballer"},{"seq":11,"date":"2016-06-18","precision":"day","phase":"afterlife","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard featured the ad’s Otis Redding adaptation in its music-publishing report.","url":"https://www.worldradiohistory.com/Archive-All-Music/Billboard/00s/2016/Billboard-2016-06-18-Double.pdf"},{"seq":12,"date":"2016-06-25","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"The Conductor won a Bronze Film Lion in the clothing, footwear and accessories category.","url":"https://www.insights.la/2016/06/25/winners-film-film-craft-integrated-y-titanium/"},{"seq":13,"date":"2016-08-25","precision":"day","phase":"afterlife","platform":"youtube","actor":"Sports Illustrated","actor_kind":"press","text":"Sports Illustrated revisited the ad and reported roughly 7 million YouTube views.","url":"https://www.si.com/nba/2016/08/25/michael-jordan-lebron-james-kobe-bryant-nike-adidas-pepsi-bulls-cavaliers"},{"seq":14,"date":"2016-12-01","precision":"day","phase":"commercial","platform":"web","actor":"Unruly","actor_kind":"brand","text":"Unruly ranked the ad twelfth among its most-shared ads of the year, with 641,359 shares.","metric_value":641359,"metric_label":"641,359 shares","url":"https://clickz.com/john-lewis-bustertheboxer-tops-most-shared-ads-of-2016/108387/"},{"seq":15,"date":"2017-04-26","precision":"day","phase":"afterlife","platform":"web","actor":"D&AD","actor_kind":"brand","text":"D&AD awarded The Conductor a Wood Pencil.","url":"https://www.dandad.org/work/d-ad-awards-archive/nike-kobe-the-conductor"},{"seq":16,"date":"2017-05-12","precision":"month","phase":"afterlife","platform":"web","actor":"The One Club for Creativity","actor_kind":"brand","text":"The Conductor received a Merit in The One Show’s long-form television category.","url":"https://www.oneclub.org/awards/theoneshow/-award/26064/the-conductor/"}]},{"id":"HIS-00316","slug":"nike-the-switch","url":"https://howitspread.com/id/HIS-00316","title":"Nike: The Switch","owner":"Nike; Wieden+Kennedy Portland 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nuggets.","url":"https://x.com/carterjwm/status/849813577770778624"},{"seq":3,"date":"2017-04-06","precision":"day","phase":"amplifier","platform":"x","actor":"@Wendys","actor_kind":"owner","text":"Wendy’s quoted Carter’s screenshot plea to its own Twitter audience.","url":"https://x.com/Wendys/status/849999137936420865"},{"seq":4,"date":"2017-04-07","precision":"day","phase":"peak","platform":"x","actor":"Twitter users / Sprout Social","actor_kind":"public","text":"Sprout Social put the hashtag’s daily peak at 751,177 mentions, according to Digiday.","metric_value":751177,"metric_label":"751,177 hashtag mentions (vendor-reported)","url":"https://digiday.com/wp-content/uploads/sites/3/2018/01/digiday-magazine_issue-6.pdf"},{"seq":5,"date":"2017-04-07","precision":"day","phase":"press","platform":"press","actor":"UPI","actor_kind":"press","text":"UPI reported that Carter’s plea had passed one million retweets and spawned #NuggsForCarter.","url":"https://www.upi.com/Odd_News/2017/04/07/Twitter-user-seeks-18-million-retweets-for-free-Wendys-nuggets/1321491594429/"},{"seq":6,"date":"2017-04-07","precision":"day","phase":"jump","platform":"x","actor":"@Microsoft","actor_kind":"brand","text":"Microsoft invited Amazon and Google to join Carter’s retweet drive.","url":"https://x.com/Microsoft/status/850454620136546304"},{"seq":7,"date":"2017-04-11","precision":"day","phase":"commercial","platform":"web","actor":"Carter Wilkerson","actor_kind":"owner","text":"Carter launched a website selling T-shirts with proceeds going to the Dave Thomas Foundation for Adoption.","url":"https://digiday.com/wp-content/uploads/sites/3/2018/01/digiday-magazine_issue-6.pdf"},{"seq":8,"date":"2017-04-12","precision":"day","phase":"jump","platform":"tv","actor":"Global News","actor_kind":"press","text":"Global News published a television report on Carter’s retweet campaign.","url":"https://globalnews.ca/news/3371211/nuggsforcarter-nevada-teen-racking-up-twitter-rts-to-earn-a-years-worth-of-wendys-nuggets/"},{"seq":9,"date":"2017-04-13","precision":"day","phase":"response","platform":"tv","actor":"Wendy’s / Ketchum / VML","actor_kind":"owner","text":"Agency outreach brought Carter’s retweet challenge to Ellen’s television show.","url":"https://time.com/4740193/ellen-retweet-record-wendys-nuggets/"},{"seq":10,"date":"2017-04-13","precision":"day","phase":"response","platform":"x","actor":"Wendy’s","actor_kind":"owner","text":"Wendy’s pledged a donation to the Dave Thomas Foundation for Adoption if Carter broke Ellen’s record.","url":"https://time.com/4740193/ellen-retweet-record-wendys-nuggets/"},{"seq":11,"date":"2017-04-16","precision":"day","phase":"response","platform":"x","actor":"Twitter / Wendy’s","actor_kind":"owner","text":"Twitter gave #NuggsForCarter a chicken nugget emoji.","url":"https://digiday.com/wp-content/uploads/sites/3/2018/01/digiday-magazine_issue-6.pdf"},{"seq":12,"date":"2017-04-18","precision":"day","phase":"response","platform":"tv","actor":"Carter Wilkerson","actor_kind":"owner","text":"Carter appeared on Ellen and agreed to ask supporters to retweet her selfie too.","url":"https://www.youtube.com/watch?v=wiGZgdFHSSc"},{"seq":13,"date":"2017-05-09","precision":"day","phase":"commercial","platform":"x","actor":"Guinness World Records","actor_kind":"brand","text":"Guinness confirmed that Carter had surpassed Ellen’s retweet record.","metric_value":3430500,"metric_label":"3,430,500 retweets at record confirmation","url":"https://www.guinnessworldrecords.com/news/2017/5/nuggs-for-carter-breaks-ellens-selfie-world-record-471254"},{"seq":14,"date":"2017-05-09","precision":"day","phase":"response","platform":"web","actor":"Wendy’s","actor_kind":"owner","text":"Wendy’s announced a year of free nuggets for Carter and a $100,000 donation to the adoption foundation.","url":"https://www.guinnessworldrecords.com/news/2017/5/nuggs-for-carter-breaks-ellens-selfie-world-record-471254"},{"seq":15,"date":"2017-05-10","precision":"day","phase":"backlash","platform":"press","actor":"GQ","actor_kind":"press","text":"GQ described Carter’s nugget request as high-tech panhandling.","url":"https://www.gq.com/story/wendys-nuggets-twitter"},{"seq":16,"date":"2017-06-26","precision":"day","phase":"afterlife","platform":"press","actor":"VML","actor_kind":"brand","text":"VML reported that #NuggsForCarter had won three Silver Lions and one Bronze Lion at Cannes.","url":"https://www.prnewswire.com/news-releases/vmls-pride-grows-with-27-lions-300479885.html"},{"seq":17,"date":"2018-04-16","precision":"day","phase":"press","platform":"press","actor":"Digiday","actor_kind":"press","text":"Digiday reported Wendy's claim of 2.5 billion media impressions in six weeks; sales figures were not disclosed.","url":"https://digiday.com/marketing/year-nuggsforcarter-brands-try-recreate-viral-magic/"}]},{"id":"HIS-00321","slug":"obsession-film","url":"https://howitspread.com/id/HIS-00321","title":"Obsession","owner":"Focus Features (distributor); Curry Barker (writer-director)","kind":"film","sector":"entertainment","origin":"mixed","region":"US","seed_date":"2025-09-05","peak_date":"2026-06-07","origin_platform":"box-office","platforms":"box-office;press;youtube;reddit;tiktok;instagram;web;retail","mechanics":"underdog;founder-origin;platform-jump;press-loop;counter-programming","score":78,"band":"Breakout","provisional":false,"coverage":1,"reach":91,"contagion":60,"breadth":90,"velocity":38,"longevity":100,"events":19,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2025-09-05","precision":"day","phase":"seed","platform":"box-office","actor":"Curry Barker / TIFF Midnight 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His $800 YouTube feature Milk & Serial had passed two million views.","url":"https://variety.com/2025/film/features/obsession-curry-barker-milk-serial-1236509467/"},{"seq":3,"date":"2025-09-07","precision":"day","phase":"commercial","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported Focus Features was in exclusive talks to buy the film for upwards of $15M.","metric_value":15000000,"metric_label":"$15M+ deal","url":"https://deadline.com/2025/09/tiff-obsession-focus-features-curry-barker-1236510833/"},{"seq":4,"date":"2025-12-02","precision":"day","phase":"response","platform":"youtube","actor":"Focus Features / Blumhouse","actor_kind":"owner","text":"Focus released the first teaser and said Blumhouse had boarded. The film had won the Sitges People's Choice Award.","url":"https://deadline.com/2025/12/obsession-trailer-curry-barker-horror-first-look-1236633126/"},{"seq":5,"date":"2026-05-07","precision":"day","phase":"press","platform":"press","actor":"Creative Bloq","actor_kind":"press","country":"US","text":"Creative Bloq covered NYC and LA billboards that invited texts and returned unsettling messages.","url":"https://www.creativebloq.com/entertainment/movies-tv-shows/the-obsession-movie-campaign-is-starting-to-get-really-concerning"},{"seq":6,"date":"2026-05-15","precision":"day","phase":"commercial","platform":"box-office","actor":"Focus Features","actor_kind":"owner","country":"US","text":"The film opened in 2,615 US theaters to $17.2 million, ahead of an expected $10 million, placing third for the weekend.","metric_value":17196855,"metric_label":"$17.2M opening"},{"seq":7,"date":"2026-05-24","precision":"day","phase":"commercial","platform":"box-office","actor":"Audiences","actor_kind":"public","text":"Its second weekend rose 39.4% to $23.9 million, a modern record outside Christmas for a 2,500+ theater release.","metric_value":23900000,"metric_label":"$23.9M, +39%","url":"https://www.hollywoodreporter.com/movies/movie-news/box-office-obsession-second-weekend-spike-1236606229/"},{"seq":8,"date":"2026-05-24","precision":"month","phase":"jump","platform":"reddit","actor":"Reddit users","actor_kind":"public","text":"Reddit posts sent fans to two LA filming locations; within days of the box-office surge, lines formed at both."},{"seq":9,"date":"2026-05-25","precision":"week","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"By late May, #ObsessionMovie was on over 13,400 TikTok posts, amid a wave of fan edits, skits and pranks."},{"seq":10,"date":"2026-05-31","precision":"day","phase":"commercial","platform":"box-office","actor":"Focus Features","actor_kind":"owner","text":"A third weekend of $27.4 million took the domestic total to $105.8 million, a US record for Focus Features.","metric_value":105753130,"metric_label":"$105.8M domestic","url":"https://deadline.com/2026/05/box-office-backrooms-1236929953/"},{"seq":11,"date":"2026-06-04","precision":"day","phase":"backlash","platform":"instagram","actor":"Sally Choi (@kiwisupreez)","actor_kind":"creator","text":"Art director Sally Choi said on Instagram she was paid $300 a day and some crew were volunteers.","url":"https://www.thewrap.com/creative-content/movies/obsession-art-director-salary-complaint-sally-choi/"},{"seq":12,"date":"2026-06-07","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"English Wikipedia views peaked in the week of June 1 to 7 at about 271,000 a day.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Obsession_(2025_film)/daily/20260501/20260630"},{"seq":13,"date":"2026-06-07","precision":"day","phase":"commercial","platform":"box-office","actor":"Focus Features / Universal","actor_kind":"owner","text":"A $25.4 million fourth weekend, the biggest ever for a horror film, took the worldwide total to $224.7 million.","metric_value":224700000,"metric_label":"$224.7M worldwide","url":"https://deadline.com/2026/06/box-office-obsession-record-1236949178/"},{"seq":14,"date":"2026-06-18","precision":"day","phase":"jump","platform":"retail","actor":"Fans in Los Angeles","actor_kind":"public","text":"THR reported a one-hour wait list at Little Toni's, one of two LA filming locations drawing fans.","url":"https://www.hollywoodreporter.com/movies/movie-features/obsession-movie-la-locations-little-tonis-green-man-magic-1236621654/"},{"seq":15,"date":"2026-07-10","precision":"day","phase":"response","platform":"press","actor":"Focus Features","actor_kind":"owner","text":"Variety reported it would stream on Peacock from July 17. Its digital release was delayed by the theatrical run.","url":"https://variety.com/2026/film/news/obsession-peacock-release-date-streaming-how-to-watch-1236798622/"},{"seq":16,"date":"2026-08-09","precision":"day","phase":"afterlife","platform":"retail","actor":"Universal Halloween Horror Nights","actor_kind":"brand","text":"Universal's Halloween Horror Nights announced that the character Nikki would appear at its 2026 Hollywood event."},{"seq":17,"date":"2026-08-23","precision":"day","phase":"commercial","platform":"box-office","actor":"Focus Features / Universal","actor_kind":"owner","text":"It passed $500 million worldwide, Hollywood's first original film of the 2020s to do so. Domestic ended at $263.4M.","metric_value":501500000,"metric_label":"$501.5M worldwide","url":"https://www.thewrap.com/creative-content/movies/obsession-500-million-original-film-box-office/"},{"seq":18,"date":"2026-08-28","precision":"day","phase":"backlash","platform":"press","actor":"Leonora Ann Darby","actor_kind":"public","text":"Executive producer Leonora Ann Darby sued Tea Shop Productions' James Harris and Mark Lane over promised profits.","url":"https://deadline.com/2026/08/obsession-producer-profits-lawsuit-1237063768/"},{"seq":19,"date":"2026-09-02","precision":"day","phase":"commercial","platform":"box-office","actor":"Universal Pictures International","actor_kind":"owner","country":"KR","text":"Obsession opened in South Korea through Universal Pictures International.","url":"https://www.boxofficemojo.com/release/rl2940961025/weekend/"}]},{"id":"HIS-00322","slug":"oddly-ikea-asmr","url":"https://howitspread.com/id/HIS-00322","title":"Oddly IKEA ASMR","owner":"IKEA USA; Ogilvy New York (agency)","kind":"campaign","sector":"home","origin":"seeded","region":"US","seed_date":"2017-08-08","peak_date":"2017-08-10","origin_platform":"youtube","platforms":"youtube;press;web;retail","mechanics":"transgression;controversy;platform-jump;press-loop;newsjacking","score":31,"band":"Niche","provisional":false,"coverage":1,"reach":35,"contagion":35,"breadth":50,"velocity":14,"longevity":11,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-08-08","precision":"day","phase":"seed","platform":"youtube","actor":"IKEA USA","actor_kind":"owner","country":"US","text":"IKEA USA posted a whispered tour of dorm furnishings made with Ogilvy New York.","url":"https://www.youtube.com/watch?v=uLFaj3Z_tWw"},{"seq":2,"date":"2017-08-08","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek covered the campaign on launch day and described its product sounds and dorm-room target.","url":"https://www.adweek.com/brand-marketing/ikea-just-made-a-25-minute-asmr-video-and-its-one-of-the-most-satisfying-ads-ever/"},{"seq":3,"date":"2017-08-09","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge covered the film and linked five shorter videos, with more scheduled weekly through September 5.","url":"https://www.theverge.com/2017/8/9/16120624/ikea-asmr-commercial-oddly-youtube"},{"seq":4,"date":"2017-08-09","precision":"day","phase":"response","platform":"youtube","actor":"IKEA USA","actor_kind":"owner","text":"The Verge reported that IKEA planned weekly ASMR videos through September 5.","url":"https://www.theverge.com/2017/8/9/16120624/ikea-asmr-commercial-oddly-youtube"},{"seq":5,"date":"2017-08-10","precision":"day","phase":"peak","platform":"press","actor":"TODAY, IBTimes UK and New York Post","actor_kind":"press","text":"Google Trends search interest for IKEA ASMR peaked at 100; three opened outlets covered the film that day.","url":"https://www.today.com/home/hypnotic-25-minute-ikea-video-shows-what-perfect-dorm-room-t114954"},{"seq":6,"date":"2017-08-10","precision":"day","phase":"backlash","platform":"youtube","actor":"YouTube commenters","actor_kind":"public","text":"IBTimes quoted viewers who praised the voice and others who called the film cringe or questioned its sounds.","url":"https://www.ibtimes.co.uk/ikea-asmr-advert-divides-internet-it-creepy-relaxing-1634459"},{"seq":7,"date":"2017-08-11","precision":"day","phase":"jump","platform":"web","actor":"ASMR University","actor_kind":"press","text":"ASMR University discussed the film’s demonstrations and ear-to-ear audio; Scottish ASMR Muzz commented.","url":"https://asmruniversity.com/2017/08/11/ikea-asmr-video-commercial-advertisement/"},{"seq":8,"date":"2017-08-14","precision":"day","phase":"press","platform":"press","actor":"Architectural Digest","actor_kind":"press","text":"Architectural Digest covered the film as dorm-design advice and linked IKEA’s college shopping hub.","url":"https://www.architecturaldigest.com/story/ikea-gets-students-ready-for-college-with-weird-whispery-ad"},{"seq":9,"date":"2018-05-01","precision":"month","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"Oddly IKEA won a Bronze Pencil for Innovation in Branded Entertainment at the One Show.","url":"https://www.oneclub.org/awards/theoneshow/-award/30169/oddly-ikea/"},{"seq":10,"date":"2018-06-08","precision":"day","phase":"commercial","platform":"press","actor":"IKEA / BBC","actor_kind":"owner","text":"IKEA told the BBC that in-store sales rose 4.5% and online sales rose 5.1% during the campaign.","url":"https://www.bbc.com/worklife/article/20180605-the-weird-whispering-videos-that-brands-want-to-cash-in-on"},{"seq":11,"date":"2018-06-14","precision":"day","phase":"afterlife","platform":"web","actor":"Museum of the Moving Image","actor_kind":"brand","text":"The museum’s Science & Film site discussed Oddly IKEA alongside its exhibition on new internet video genres.","url":"https://scienceandfilm.org/articles/asmr-and-oddly-satisfying/"},{"seq":12,"date":"2018-10-09","precision":"day","phase":"afterlife","platform":"web","actor":"Association of National Advertisers","actor_kind":"brand","text":"ANA listed Oddly IKEA as the ECHO Retail and Direct Sales gold winner.","url":"https://www.ana.net/content/show/id/pr-2018-echo-winners"},{"seq":13,"date":"2019-01-14","precision":"day","phase":"afterlife","platform":"press","actor":"YPulse","actor_kind":"press","text":"YPulse reported that the original film had passed two million YouTube views.","url":"https://www.ypulse.com/article/2019/01/14/how-these-4-brands-are-tapping-into-asmr/"},{"seq":14,"date":"2020-04-07","precision":"day","phase":"afterlife","platform":"web","actor":"ArkDes","actor_kind":"brand","country":"SE","text":"ArkDes opened its ASMR exhibition with a virtual tour broadcast from Stockholm.","url":"https://pressroom.arkdes.se/posts/pressreleases/relive-the-virtual-vernissage-of-weird-sensat"},{"seq":15,"date":"2022-05-13","precision":"day","phase":"afterlife","platform":"retail","actor":"Design Museum / ArkDes","actor_kind":"brand","country":"GB","text":"The ASMR exhibition opened in London with IKEA U.S. among its participants.","url":"https://arkdes.se/en/exhibitions/weird-sensation-feels-good-the-world-of-asmr/"},{"seq":16,"date":"2026-06-11","precision":"day","phase":"afterlife","platform":"web","actor":"Mürüvvet Çıkın and Betül Çepni Şener","actor_kind":"creator","text":"Researchers published a qualitative study of consumer responses to the Oddly IKEA advertisement.","url":"https://dergipark.org.tr/en/pub/turcom/article/1689748"}]},{"id":"HIS-00323","slug":"ok-boomer-peter-kuli-remix","url":"https://howitspread.com/id/HIS-00323","title":"OK Boomer (Peter Kuli remix)","owner":"Peter Kuli / Jed 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Jed Will’s rap to SoundCloud at 22:34 UTC.","url":"https://soundcloud.com/peterkuli/okboomer"},{"seq":3,"date":"2019-10-15","precision":"day","phase":"jump","platform":"tiktok","actor":"@rankel.stank","actor_kind":"creator","text":"@rankel.stank used Kuli’s remix in an early documented TikTok.","url":"https://www.tiktok.com/@rankel.stank/video/6748179959250029829"},{"seq":4,"date":"2019-10-29","precision":"day","phase":"press","platform":"press","actor":"NBC News","actor_kind":"press","text":"NBC News linked the TikTok comeback to Kuli and Jed Will’s SoundCloud track.","url":"https://www.nbcnews.com/tech/social-media/teens-use-ok-boomer-fire-back-older-generations-criticisms-n1073331"},{"seq":5,"date":"2019-11-01","precision":"month","phase":"peak","platform":"press","actor":"WCAX","actor_kind":"press","text":"WCAX placed the remix-led surge in November; a song-specific maximum was not measured.","url":"https://www.wcax.com/content/news/Local-college-students-song-goes-viral-565035282.html"},{"seq":6,"date":"2019-11-14","precision":"day","phase":"backlash","platform":"press","actor":"Peter Kuli","actor_kind":"owner","text":"Kuli told Vermont Public that his overnight fame had drawn some boomer ire.","url":"https://www.vermontpublic.org/vpr-news/2019-11-14/ok-boomer-champlain-college-student-behind-remix-of-viral-gen-z-comeback"},{"seq":7,"date":"2019-11-16","precision":"day","phase":"commercial","platform":"audio","actor":"Spotify listeners","actor_kind":"public","country":"US","text":"WCAX reported that the song debuted at No. 3 on Spotify’s United States Viral 50.","url":"https://www.wcax.com/content/news/Local-college-students-song-goes-viral-565035282.html"},{"seq":8,"date":"2019-11-16","precision":"week","phase":"commercial","platform":"audio","actor":"Peter Kuli / Elektra Records","actor_kind":"owner","text":"Kuli signed with Elektra over the weekend, allowing the label to distribute the song.","url":"https://www.sevendaysvt.com/arts-culture/a-champlain-students-ok-boomer-song-went-viral-on-tiktok-can-he-turn-it-into-a-career-28963378/"},{"seq":9,"date":"2019-11-18","precision":"day","phase":"commercial","platform":"audio","actor":"Elektra Records","actor_kind":"owner","text":"Apple Music dated the Elektra release of the single to November 18.","url":"https://music.apple.com/us/album/ok-boomer-feat-jed-will-single/1488503934"},{"seq":10,"date":"2019-11-26","precision":"day","phase":"jump","platform":"audio","actor":"The Get Connected Podcast","actor_kind":"brand","text":"The Get Connected Podcast used the song’s audio in an episode about the phrase.","url":"https://podcasts.apple.com/us/podcast/the-get-connected-podcast/id1482284293"},{"seq":11,"date":"2019-12-12","precision":"day","phase":"response","platform":"tiktok","actor":"@peterkuli","actor_kind":"owner","text":"Kuli used the sound in a TikTok about a Christmas conversation with his grandparents.","url":"https://www.tiktok.com/@peterkuli/video/6769669951729995014"},{"seq":12,"date":"2019-12-17","precision":"day","phase":"afterlife","platform":"audio","actor":"Switched on Pop","actor_kind":"press","text":"Switched on Pop discussed the track in its episode on TikTok’s sound.","url":"https://switchedonpop.com/episodes/whosafraidoftiktok"},{"seq":13,"date":"2020-01-14","precision":"day","phase":"afterlife","platform":"press","actor":"PAPER","actor_kind":"brand","text":"PAPER included Kuli and Jed Will’s song among its Break the Internet Awards winners.","url":"https://www.papermag.com/the-break-the-internet-awards-winners-2019"},{"seq":14,"date":"2021-08-20","precision":"day","phase":"afterlife","platform":"web","actor":"Crystal Abidin / Jing Zeng","actor_kind":"public","text":"Researchers linked Kuli’s remix to Gen Z’s expression of everyday politics on TikTok.","url":"https://theconversation.com/ok-boomer-how-a-tiktok-meme-traces-the-rise-of-gen-z-political-consciousness-165811"},{"seq":15,"date":"2022-11-15","precision":"day","phase":"afterlife","platform":"audio","actor":"Bungacast","actor_kind":"brand","text":"Bungacast credited the song as additional music in The Problem of Generations.","url":"https://bungacast.com/2022/11/15/ok-bunger-the-problem-of-generations-full/"},{"seq":16,"date":"2024-05-20","precision":"day","phase":"afterlife","platform":"press","actor":"Peter Kuli","actor_kind":"owner","text":"Kuli recalled a label asking which part of his subsequent song was the TikTok part.","metric_value":2200000,"metric_label":"2.2M SoundCloud streams, interview report","url":"https://clbhuis.com/blog/peter-kuli-viral-tiktok-independent-musician-community"}]},{"id":"HIS-00324","slug":"ok-go-the-one-moment-video","url":"https://howitspread.com/id/HIS-00324","title":"OK Go: The One Moment video","owner":"OK Go / Morton 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in playback speed.","url":"https://okgo.net/2016/11/23/background-notes-and-full-credits-for-the-one-moment-video/index.html"},{"seq":3,"date":"2016-11-23","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge covered the slow-motion video and its Morton Salt sponsorship.","url":"https://www.theverge.com/2016/11/23/13727682/ok-go-the-one-moment-music-video"},{"seq":4,"date":"2016-11-23","precision":"day","phase":"jump","platform":"reddit","actor":"r/videos participants","actor_kind":"public","text":"A Reddit thread discussed the clip, including praise from people who preferred its visuals to its music.","url":"https://www.reddit.com/r/videos/comments/5ejhz1/ok_go_the_one_moment_shot_in_42_seconds/"},{"seq":5,"date":"2016-11-23","precision":"day","phase":"backlash","platform":"reddit","actor":"r/videos participants","actor_kind":"public","text":"Some Reddit commenters objected to discovering that the music video was a salt 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program.","url":"https://www.koki-es.de/fileadmin/default/2019/KadB_2019_web.pdf"},{"seq":15,"date":"2024-02-18","precision":"day","phase":"afterlife","platform":"reddit","actor":"i3londee","actor_kind":"creator","text":"i3londee recirculated the video in r/woahdude under its short filming-time hook.","url":"https://www.reddit.com/r/woahdude/comments/1atu0w5/this_music_video_was_shot_in_42_seconds/"},{"seq":16,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"Kworb’s rolling tracker listed more than 35 million views for the official YouTube upload.","metric_value":35072525,"metric_label":"35,072,525 tracked YouTube views","url":"https://kworb.net/youtube/video/QvW61K2s0tA.html"}]},{"id":"HIS-00325","slug":"ok-go-upside-down-and-inside-out-video","url":"https://howitspread.com/id/HIS-00325","title":"OK Go: Upside Down & Inside Out video","owner":"OK Go; S7 Airlines (production 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S7’s YouTube upload during Facebook’s exclusivity window.","url":"https://variety.com/2016/digital/news/ok-go-viral-video-youtube-pulled-down-1201704819/"},{"seq":6,"date":"2016-02-12","precision":"day","phase":"jump","platform":"web","actor":"WIRED","actor_kind":"press","text":"WIRED used the video to explain weightlessness and the physics of parabolic flight.","url":"https://www.wired.com/2016/02/the-physics-of-ok-gos-epic-new-zero-g-video/"},{"seq":7,"date":"2016-02-12","precision":"day","phase":"jump","platform":"press","actor":"ABC News Australia","actor_kind":"press","text":"ABC News Australia covered the video and explained how the band filmed it.","url":"https://www.abc.net.au/news/2016-02-12/ok-go-video-for-upside-out-and-inside-out-filmed-in-zero-gravity/7164096"},{"seq":8,"date":"2016-02-12","precision":"day","phase":"jump","platform":"web","actor":"Odnoklassniki uploader, currently named Сад в южной степи. 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totals.","url":"https://www.pcgamesinsider.biz/success-story/66636/our-marketing-was-making-the-game-shit-out-gifs-that-everyone-would-put-on-twitter-zach-barth-takes-us-behind-the-scenes-on-opus-magnum/"},{"seq":11,"date":"2019-03-20","precision":"day","phase":"afterlife","platform":"web","actor":"Independent Games Festival","actor_kind":"brand","text":"Opus Magnum won Excellence in Design at the IGF awards in San Francisco.","url":"https://gdconf.com/article/return-of-the-obra-dinn-takes-grand-prize-at-the-21st-igf-awards/"},{"seq":12,"date":"2019-07-04","precision":"day","phase":"press","platform":"press","actor":"GamesIndustry.biz","actor_kind":"press","text":"GamesIndustry.biz examined how branded, looping solution GIFs carried the game through social feeds.","url":"https://www.gamesindustry.biz/how-zachtronics-makes-its-games-so-gifable"},{"seq":13,"date":"2024-09-21","precision":"day","phase":"afterlife","platform":"chat","actor":"Artem / 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@aaashleyk","actor_kind":"creator","text":"Ariana Lee and aaashleyk had posted their own pancake-cereal tutorials.","url":"https://www.tiktok.com/@arianalee99/video/6820115775097933062"},{"seq":3,"date":"2020-04-30","precision":"day","phase":"jump","platform":"instagram","actor":"@soflofooodie","actor_kind":"creator","text":"Soflofooodie posted a pancake-cereal tutorial on Instagram.","url":"https://www.instagram.com/p/B_n-KEWB1B6/"},{"seq":4,"date":"2020-05-04","precision":"day","phase":"jump","platform":"reddit","actor":"u/thepyperskitchen","actor_kind":"creator","text":"Thepyperskitchen posted pancake cereal on r/Breakfast, where readers discussed how to make it.","url":"https://www.reddit.com/r/Breakfast/comments/gdcb04/pancake_cereal/"},{"seq":5,"date":"2020-05-04","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider reported pancake cereal spreading on TikTok and 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published Hummingbird High’s mini pancake cereal recipe.","url":"https://www.hummingbirdhigh.com/2020/05/mini-pancake-cereal-recipe.html"},{"seq":9,"date":"2020-05-21","precision":"day","phase":"press","platform":"press","actor":"Good Morning America / My Nguyen","actor_kind":"press","text":"Good Morning America published My Nguyen’s pancake-cereal recipe and her account of its TikTok spread.","url":"https://www.goodmorningamerica.com/food/story/make-pancake-cereal-home-70795015"},{"seq":10,"date":"2020-07-08","precision":"day","phase":"jump","platform":"youtube","actor":"Good Mythical Morning","actor_kind":"creator","text":"Good Mythical Morning tasted pancake cereal in its TikTok Food Taste Test episode on YouTube.","url":"https://www.youtube.com/watch?v=PntlThwRwxM"},{"seq":11,"date":"2020-07-31","precision":"day","phase":"jump","platform":"web","actor":"池田愛実 / 朝時間.jp","actor_kind":"creator","country":"JP","text":"Manami Ikeda published a Japanese pancake-cereal recipe using a 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National reported Pasoori at Spotify Global Viral 50 No. 1 after Dawn documented No. 3 on March 8.","url":"https://www.thenationalnews.com/arts-culture/2022/05/11/how-coke-studio-pakistan-is-building-bridges-through-music/"},{"seq":11,"date":"2022-06-23","precision":"day","phase":"afterlife","platform":"instagram","actor":"Mallu Viral","actor_kind":"creator","text":"A meme page’s post of an off-key Pasoori cover drew jokes and mentions, The Indian Express reported.","url":"https://indianexpress.com/article/trending/trending-in-india/pasoori-cover-is-a-hit-but-not-for-the-reasons-you-think-7987225/lite/"},{"seq":12,"date":"2022-06-30","precision":"day","phase":"jump","platform":"tv","actor":"Ms. Marvel / Marvel Studios","actor_kind":"brand","text":"The Quint reported that Pasoori appeared in Ms. Marvel’s fourth episode and drew fan 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public.","url":"https://techcrunch.com/2015/03/13/how-periscope-works/"},{"seq":2,"date":"2015-03-26","precision":"day","phase":"seed","platform":"app-store","actor":"Periscope","actor_kind":"owner","text":"Periscope released its iPhone app to the public after a private beta that included celebrities.","url":"https://time.com/3759509/periscope-twitter-meerkat/"},{"seq":3,"date":"2015-03-26","precision":"day","phase":"jump","platform":"web","actor":"Hacker News users","actor_kind":"public","text":"Hacker News users discussed the released app and compared it with Meerkat.","url":"https://news.ycombinator.com/item?id=9268846"},{"seq":4,"date":"2015-04-13","precision":"day","phase":"backlash","platform":"press","actor":"HBO","actor_kind":"brand","text":"HBO sent takedown notices after users streamed the Game of Thrones season premiere.","url":"https://www.thewrap.com/why-hollywood-and-periscopes-relationship-status-went-from-married-to-its-complicated/"},{"seq":5,"date":"2015-04-28","precision":"day","phase":"commercial","platform":"app-store","actor":"Dick Costolo","actor_kind":"owner","text":"Costolo said more than a million people signed into Periscope during its first ten days.","url":"https://techcrunch.com/2015/04/28/periscope-million/"},{"seq":6,"date":"2015-05-26","precision":"day","phase":"response","platform":"app-store","actor":"Periscope","actor_kind":"owner","text":"Periscope released its Android app on Google Play.","url":"https://www.cbsnews.com/news/periscope-comes-to-android/"},{"seq":7,"date":"2015-08-12","precision":"day","phase":"commercial","platform":"app-store","actor":"Periscope","actor_kind":"owner","text":"Periscope reported just under 1.9 million daily active users on iOS and Android.","url":"https://fortune.com/2015/08/12/periscope-10-million-accounts/"},{"seq":8,"date":"2015-08-20","precision":"day","phase":"commercial","platform":"web","actor":"Wang et al.","actor_kind":"public","text":"Researchers ended a study that captured 19,596,779 public broadcasts from May 15 to August 20.","url":"https://gangw.cs.illinois.edu/imc16.pdf"},{"seq":9,"date":"2016-01-12","precision":"day","phase":"response","platform":"x","actor":"Periscope / Twitter","actor_kind":"owner","text":"Twitter for iOS embedded Periscope streams without requiring a Periscope account.","url":"https://techcrunch.com/2016/01/12/periscope-streams-new-life-into-your-twitter-feed/"},{"seq":10,"date":"2016-01-26","precision":"day","phase":"response","platform":"web","actor":"Periscope / GoPro","actor_kind":"owner","text":"Fortune reported that Periscope users could broadcast from GoPro HERO4 Black and Silver cameras.","url":"https://fortune.com/2016/01/26/periscope-gopro-partnership/"},{"seq":11,"date":"2016-03-02","precision":"day","phase":"press","platform":"web","actor":"Le Monde","actor_kind":"press","country":"FR","text":"Le Monde reported the Élysée's Periscope stream of Hollande visiting Showroom privé.","url":"https://www.lemonde.fr/videos/video/2016/03/02/le-periscope-de-francois-hollande_4875057_1669088.html"},{"seq":12,"date":"2016-04-26","precision":"day","phase":"commercial","platform":"web","actor":"Twitter","actor_kind":"owner","text":"Twitter reported over 200 million Periscope broadcasts and over 110 years of live video watched daily.","url":"https://www.sec.gov/Archives/edgar/data/1418091/000156459016016642/twtr-ex991_6.htm"},{"seq":13,"date":"2016-06-22","precision":"day","phase":"jump","platform":"tv","actor":"C-SPAN","actor_kind":"press","text":"C-SPAN carried Scott Peters’s Periscope stream after the House’s official cameras stopped filming.","url":"https://www.wired.com/2016/06/hey-congress-heres-use-periscope/"},{"seq":14,"date":"2016-06-22","precision":"day","phase":"peak","platform":"web","actor":"Online discussion of Periscope","actor_kind":"public","text":"Online Periscope mentions reached 52,000 during the House sit-in, up 336% from the previous day.","url":"https://digiday.com/media/periscope-got-mainstream-moment-house-democrats-gun-control-sit/"},{"seq":15,"date":"2016-09-30","precision":"day","phase":"commercial","platform":"app-store","actor":"SurveyMonkey Intelligence","actor_kind":"public","text":"SurveyMonkey put Live.ly ahead on US iOS, estimating 4.3 million monthly Periscope users.","url":"https://variety.com/2016/digital/news/musically-lively-bigger-than-periscope-1201875105/"},{"seq":16,"date":"2016-10-03","precision":"day","phase":"backlash","platform":"x","actor":"Kayvon Beykpour","actor_kind":"owner","text":"Beykpour disputed SurveyMonkey's estimates and declined to give Periscope monthly-user figures.","url":"https://variety.com/2016/digital/news/musically-lively-bigger-than-periscope-1201875105/"},{"seq":17,"date":"2021-03-31","precision":"day","phase":"afterlife","platform":"app-store","actor":"Periscope / Twitter","actor_kind":"owner","text":"Periscope shut down its app; Twitter had cited declining use, and live streaming remained inside Twitter.","url":"https://www.theverge.com/2021/3/31/22360717/periscope-shut-down-twitter-live-streaming"}]},{"id":"HIS-00341","slug":"pesto-the-penguin","url":"https://howitspread.com/id/HIS-00341","title":"Pesto the Penguin","owner":"SEA LIFE Melbourne Aquarium (Merlin 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reactions.","url":"https://twitter.com/kelly_albert/status/1836954298321613222"},{"seq":8,"date":"2024-09-24","precision":"day","phase":"jump","platform":"tv","actor":"US and UK breakfast television","actor_kind":"press","text":"The BBC reported breakfast TV coverage in the US and UK and visitors travelling to Melbourne.","url":"https://www.bbc.com/news/articles/cp3w4nld5e3o"},{"seq":9,"date":"2024-09-25","precision":"day","phase":"response","platform":"tiktok","actor":"@gentlebl0ke","actor_kind":"creator","text":"A creator posted a Godzilla-style battle between Pesto and Moo Deng.","url":"https://www.tiktok.com/@gentlebl0ke/video/7418573967826406688"},{"seq":10,"date":"2024-09-27","precision":"day","phase":"peak","platform":"web","actor":"Worldwide Google users","actor_kind":"public","text":"Worldwide searches for Pesto penguin peaked on Google Trends.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222024-06-30%202025-02-09%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Pesto%20penguin%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas6iEmsaXUIHwF9dOlwfxjvOBwu7WuB2"},{"seq":11,"date":"2024-09-27","precision":"day","phase":"response","platform":"tiktok","actor":"Katy Perry","actor_kind":"celebrity","text":"Katy Perry visited Pesto and posted a TikTok of their meeting.","url":"https://www.abc.net.au/news/2024-09-27/vic-katy-perry-pesto-penguin-melbourne-afl/104407662"},{"seq":12,"date":"2024-10-03","precision":"day","phase":"jump","platform":"retail","actor":"Katy Tanis and other artists","actor_kind":"creator","text":"Hyperallergic documented Pesto fan art, including Katy Tanis's greeting-card design.","url":"https://hyperallergic.com/pesto-the-penguin-waddles-into-the-art-history-canon/"},{"seq":13,"date":"2024-10-12","precision":"day","phase":"response","platform":"tiktok","actor":"Olivia Rodrigo (@livbedumb)","actor_kind":"celebrity","text":"Olivia Rodrigo posted a TikTok from her meeting with Pesto.","url":"https://www.tiktok.com/@livbedumb/video/7424699030762016042"},{"seq":14,"date":"2024-11-09","precision":"day","phase":"commercial","platform":"retail","actor":"SEA LIFE Melbourne","actor_kind":"owner","text":"ABC reported record attendance and Pesto merchandise that had sold out and been restocked.","url":"https://www.abc.net.au/news/2024-11-09/pesto-the-penguin-summer-slim-down/104581164"},{"seq":15,"date":"2025-01-31","precision":"day","phase":"afterlife","platform":"retail","actor":"SEA LIFE Melbourne","actor_kind":"owner","text":"The aquarium celebrated Pesto's first birthday after he had grown adult feathers.","url":"https://www.visitsealife.com/melbourne/whats-inside/animals/king-and-gentoo-penguins/visit-pesto/"},{"seq":16,"date":"2025-02-14","precision":"day","phase":"commercial","platform":"press","actor":"SEA LIFE Melbourne","actor_kind":"owner","text":"ABC reported the aquarium's claim that visitation had increased 30 per cent in 2024.","url":"https://www.abc.net.au/news/2025-02-14/pesto-the-penguin-pudding-melbourne-aquarium/104931732"}]},{"id":"HIS-00342","slug":"petscop","url":"https://howitspread.com/id/HIS-00342","title":"Petscop","owner":"Tony 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/ Tony Domenico","actor_kind":"owner","text":"Petscop returned with episode 11 after the May upload hiatus.","url":"https://www.youtube.com/watch?v=nXHUw2nw6aA"},{"seq":9,"date":"2019-02-26","precision":"day","phase":"jump","platform":"web","actor":"Giftscop and other fan developers","actor_kind":"creator","text":"The Indie Game Website reported that fans had built playable recreations, including Giftscop.","url":"https://www.indiegamewebsite.com/2019/02/26/petscop-the-video-game-that-never-existed/"},{"seq":10,"date":"2019-04-21","precision":"day","phase":"response","platform":"youtube","actor":"Petscop / Tony Domenico","actor_kind":"owner","text":"Petscop released five new episodes over Easter.","url":"https://www.youtube.com/watch?v=Zp-AIcnBSXg"},{"seq":11,"date":"2019-09-02","precision":"day","phase":"response","platform":"youtube","actor":"Petscop / Tony Domenico","actor_kind":"owner","text":"Petscop released episodes 22 to 24, ending the numbered series with 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Twitch breakout."},{"seq":3,"date":"2020-10-07","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer called it Twitch's latest surprise hit and reported over 80,000 average weekly viewers.","url":"https://www.pcgamer.com/phasmophobia-online-co-op-ghost-hunting-game/"},{"seq":4,"date":"2020-10-31","precision":"month","phase":"commercial","platform":"web","actor":"Steam players and Twitch viewers","actor_kind":"public","text":"Steam concurrency peaked in October; Knight recalled a Halloween sales day of 150,000 copies.","url":"https://steamcharts.com/app/739630"},{"seq":5,"date":"2020-11-09","precision":"day","phase":"commercial","platform":"web","actor":"Steam buyers","actor_kind":"public","text":"PCGamesN reported Phasmophobia led Steam's weekly global sellers for a fourth week as Twitch viewing fell.","url":"https://www.pcgamesn.com/phasmophobia/steam-top-sellers-list/"},{"seq":6,"date":"2020-12-01","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"In the first two years, English Wikipedia's seven-day reading peak ended on December 1.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia.org/all-access/user/Phasmophobia_(video_game)/daily/2020072000/2022091800"},{"seq":7,"date":"2020-12-10","precision":"day","phase":"afterlife","platform":"web","actor":"The Game Awards","actor_kind":"brand","text":"The Game Awards named Phasmophobia Best Debut Game."},{"seq":8,"date":"2020-12-25","precision":"day","phase":"commercial","platform":"web","actor":"Daniel Knight","actor_kind":"owner","text":"Knight later recalled five to six million copies sold by Christmas, after a Halloween day of 150,000 sales.","url":"https://www.eurogamer.net/the-story-of-phasmophobia-how-the-witcher-3-inadvertently-saved-the-ghost-hunting-game-that-sold-25-million-copies"},{"seq":9,"date":"2024-10-29","precision":"day","phase":"commercial","platform":"web","actor":"Kinetic Games","actor_kind":"owner","text":"Kinetic Games launched console Early Access on PlayStation 5, PS VR2 and Xbox Series X/S.","url":"https://www.gematsu.com/2024/12/phasmophobia-sales-top-one-million-on-consoles-total-sales-approach-22-million"},{"seq":10,"date":"2024-12-03","precision":"day","phase":"commercial","platform":"web","actor":"Kinetic Games","actor_kind":"owner","text":"Kinetic Games announced over one million console copies sold, just 35 days after launch.","url":"https://www.gematsu.com/2024/12/phasmophobia-sales-top-one-million-on-consoles-total-sales-approach-22-million"},{"seq":11,"date":"2025-02-10","precision":"day","phase":"commercial","platform":"web","actor":"Kinetic Games","actor_kind":"owner","text":"Kinetic Games reported over two million console copies sold in just over three months.","url":"https://www.linkedin.com/posts/kinetic-games_were-delighted-to-say-that-phasmophobia-activity-7294760821589463040-DDuv"},{"seq":12,"date":"2025-06-04","precision":"day","phase":"afterlife","platform":"web","actor":"Kinetic Games / Blumhouse","actor_kind":"owner","text":"Kinetic Games announced a Blumhouse film adaptation and reported over 23 million global sales.","url":"https://www.kineticgames.co.uk/news/phasmophobia-film-adaptation-blumhouse"},{"seq":13,"date":"2025-10-23","precision":"day","phase":"afterlife","platform":"retail","actor":"Lost In Cult / Kinetic Games","actor_kind":"brand","text":"Lost In Cult and Kinetic Games opened pre-orders for a tabletop adaptation scheduled for late 2026.","url":"https://www.kineticgames.co.uk/news/phasmophobia-board-game"},{"seq":14,"date":"2026-05-12","precision":"day","phase":"backlash","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported player complaints and Kinetic Games' apology after the Player Character update.","url":"https://www.pcgamer.com/games/horror/we-want-to-start-today-by-apologising-phasmophobia-is-fixing-issues-with-its-player-character-update-after-a-slew-of-complaints/"},{"seq":15,"date":"2026-06-24","precision":"day","phase":"response","platform":"web","actor":"Kinetic Games","actor_kind":"owner","text":"Kinetic Games apologised for the update and moved the full release to the second half of 2027.","url":"https://www.kineticgames.co.uk/news/phasmophobia-2026-and-beyond"},{"seq":16,"date":"2026-10-08","precision":"day","phase":"commercial","platform":"web","actor":"Kinetic Games","actor_kind":"owner","text":"Kinetic Games announced over 30 million PC and console sales as the Crimson Eye Halloween event returned.","url":"https://www.mynewsdesk.com/uk/swipe-right/pressreleases/phasmophobia-launches-seasonal-crimson-eye-event-as-game-hits-30-million-sales-3471465"}]},{"id":"HIS-00344","slug":"phelpsface","url":"https://howitspread.com/id/HIS-00344","title":"PhelpsFace","owner":"","kind":"meme","sector":"sports","origin":"organic","region":"GLOBAL","seed_date":"2016-08-09","peak_date":"2016-08-09","origin_platform":"x","platforms":"tv;x;press;reddit;instagram;web;facebook","mechanics":"remixable-template;creator-relay;platform-jump;press-loop;political-adoption","score":63,"band":"Viral","provisional":false,"coverage":0.8,"reach":89,"contagion":null,"breadth":60,"velocity":63,"longevity":15,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2016-08-08","precision":"day","phase":"precursor","platform":"tv","actor":"NBC / Michael Phelps","actor_kind":"press","text":"NBC showed Phelps 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hunger.","url":"https://www.towleroad.com/2016/08/phelpsface/"},{"seq":8,"date":"2016-08-14","precision":"day","phase":"jump","platform":"instagram","actor":"Livia Tsang / Ricky Fung","actor_kind":"creator","country":"CA","text":"ABC reported that Tsang’s Instagram photo of Fung’s PhelpsFace tattoo had gone viral.","url":"https://www.instagram.com/p/BI_Twx0gSlj/"},{"seq":9,"date":"2016-08-16","precision":"day","phase":"response","platform":"tv","actor":"Michael Phelps","actor_kind":"celebrity","text":"Phelps told TODAY he was concentrating and had not intentionally given le Clos a dirty look.","url":"https://time.com/4455032/rio-2016-olympics-michael-phelps-face-2/"},{"seq":10,"date":"2016-08-16","precision":"day","phase":"jump","platform":"web","actor":"Mommy Shorts / readers","actor_kind":"creator","text":"Expanded a parenting example found via @averageparentproblems, invited captions, and received same-day replies."},{"seq":11,"date":"2016-08-19","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME awarded PhelpsFace gold in its roundup of Rio’s memes.","url":"https://time.com/4456849/rio-2016-best-olympics-memes/"},{"seq":12,"date":"2016-08-26","precision":"day","phase":"afterlife","platform":"facebook","actor":"Facebook","actor_kind":"brand","text":"Facebook used #PhelpsFace to illustrate its redesigned Trending interface.","url":"https://about.fb.com/news/2016/08/search-fyi-an-update-to-trending/"},{"seq":13,"date":"2016-08-28","precision":"day","phase":"response","platform":"tv","actor":"Michael Phelps","actor_kind":"celebrity","text":"Phelps said at the VMAs that he had been listening to Future’s Stick Talk during the scowl.","url":"https://time.com/4470449/michael-phelps-olympics-face-future/"},{"seq":14,"date":"2016-09-01","precision":"day","phase":"afterlife","platform":"tv","actor":"The Tonight Show / Jimmy 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Parsons.","url":"https://www.nbcsports.com/olympics/news/michael-phelps-face-stare-commercial-jim-parsons"},{"seq":17,"date":"2016-12-14","precision":"day","phase":"afterlife","platform":"web","actor":"Google Trends","actor_kind":"brand","text":"Google listed Michael Phelps sixth among its US trending meme searches for 2016.","metric_value":6,"metric_label":"No. 6, US trending meme searches","url":"https://trends.withgoogle.com/year-in-search/2016/us/"}]},{"id":"HIS-00345","slug":"phlur-missing-person","url":"https://howitspread.com/id/HIS-00345","title":"Phlur Missing Person","owner":"PHLUR; Chriselle Lim (owner and creative director at 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website.","url":"https://www.prnewswire.com/news-releases/entrepreneur-and-influencer-chriselle-lim-relaunches-phlur-301487942.html"},{"seq":2,"date":"2022-02-22","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy covered Lim’s relaunch and the perfume’s link to her separation.","url":"https://www.glossy.co/beauty/exclusive-chriselle-lim-reinvents-clean-fragrance-brand-phlur/"},{"seq":3,"date":"2022-03-02","precision":"day","phase":"jump","platform":"tiktok","actor":"Rachel Rigler","actor_kind":"creator","text":"Rachel Rigler posted a review of Missing Person on TikTok.","url":"https://www.tiktok.com/@rachelrigler/video/7070592933438786862"},{"seq":4,"date":"2022-03-05","precision":"day","phase":"peak","platform":"tiktok","actor":"Mikayla Nogueira","actor_kind":"creator","text":"Mikayla Nogueira posted her reaction after buying the perfume in response to Rigler.","url":"https://www.tiktok.com/@mikaylanogueira/video/7071707664631369006"},{"seq":5,"date":"2022-03-05","precision":"month","phase":"commercial","platform":"web","actor":"PHLUR / Chriselle Lim","actor_kind":"owner","text":"Lim later said Nogueira’s March post sold a year’s inventory in 10 minutes.","url":"https://www.glossy.co/beauty/chriselle-lim-phlur-glossy-50/"},{"seq":6,"date":"2022-04-01","precision":"day","phase":"press","platform":"press","actor":"Allure","actor_kind":"press","text":"Three Allure editors tested the scent after TikTok reaction videos spread; the perfume remained sold out.","url":"https://www.allure.com/story/phlur-missing-person-fragrance-review"},{"seq":7,"date":"2022-04-29","precision":"day","phase":"press","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure reported Phlur had sent perfume and white T-shirts to influencers including 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Her Stanley Quencher had survived with ice still inside.","url":"https://www.tiktok.com/@danimarielettering/video/7301724587488759070"},{"seq":2,"date":"2023-11-16","precision":"day","phase":"response","platform":"tiktok","actor":"Terence Reilly, Stanley (@stanley1913)","actor_kind":"owner","text":"Stanley president Terence Reilly stitched the video on the brand's TikTok and offered to replace her car.","url":"https://www.tiktok.com/@stanley1913/video/7302186682831392043"},{"seq":3,"date":"2023-11-20","precision":"day","phase":"press","platform":"press","actor":"ABC7 Los Angeles","actor_kind":"press","text":"ABC7 Los Angeles reported the video had passed 60 million views and that Stanley would replace her car.","metric_value":60000000,"metric_label":"60M+ views","url":"https://abc7.com/post/stanley-cup-fire-tumblers-viral-tiktok-videos/14082972/"},{"seq":4,"date":"2023-11-20","precision":"day","phase":"press","platform":"press","actor":"Muse by Clio","actor_kind":"press","text":"Muse by Clio quoted Reilly saying her video showcased the brand's product promise. 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They sold out within minutes."},{"seq":7,"date":"2024-01-03","precision":"day","phase":"commercial","platform":"retail","actor":"Target shoppers","actor_kind":"public","text":"Shoppers lined up at Targets from 3 a.m. for a Starbucks pink Quencher. eBay bids on the cups passed $200.","url":"https://www.foxla.com/news/stanley-cups-where-to-get-limited-edition-pink-valentines-day-starbucks-ebay"},{"seq":8,"date":"2024-01-03","precision":"week","phase":"jump","platform":"x","actor":"Shoppers on TikTok and X","actor_kind":"public","text":"A video of shoppers clearing a Target shelf drew 16 million views on TikTok and 21 million on X.","metric_value":21000000,"metric_label":"21M views on X"},{"seq":9,"date":"2024-01-04","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"Target told CNN the collection had sold out and would not be restocked. Mercari said 'Stanley' was its top search.","url":"https://www.cnn.com/2024/01/04/business/stanley-cup-valentines-day-target/index.html"},{"seq":10,"date":"2024-01-10","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"Views of the Wikipedia article, then Stanley bottle, peaked in the week of Jan. 4 to 10 at about 7,600 a day.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Stanley_bottle/daily/20231201/20240131"},{"seq":11,"date":"2024-01-25","precision":"day","phase":"backlash","platform":"press","actor":"Stanley PMI","actor_kind":"owner","text":"After online debate about lead, Stanley said its vacuum seal pellet 'includes some lead' under a stainless steel 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the extended cut during a sponsored stream with Jake, riddles and sweepstakes prizes.","url":"https://www.marketingbrew.com/stories/2025/03/12/state-farm-bateman-batman-march-madness"},{"seq":5,"date":"2025-03-12","precision":"day","phase":"jump","platform":"x","actor":"DiscussingFilm","actor_kind":"press","text":"DiscussingFilm reposted the commercial and identified Bateman, SZA, Cenat and Howlett in its cast.","url":"https://x.com/DiscussingFilm/status/1899808218466971751"},{"seq":6,"date":"2025-03-12","precision":"day","phase":"jump","platform":"reddit","actor":"r/DC_Cinematic users","actor_kind":"public","text":"DC fans discussed the costumes, Batman casting and the insurance pitch in an unaffiliated Reddit thread.","url":"https://www.reddit.com/r/DC_Cinematic/comments/1j9kh5n/state_farm_commercial_featuring_batman_characters/"},{"seq":7,"date":"2025-03-14","precision":"week","phase":"press","platform":"x","actor":"DC Film News","actor_kind":"press","text":"DC Film News circulated cast-supplied photos of Two-Face, Joker, Poison Ivy and the rogues gallery.","url":"https://x.com/DCFilmNews/status/1900695477605093808"},{"seq":8,"date":"2025-03-15","precision":"day","phase":"jump","platform":"youtube","actor":"Tyrone Magnus","actor_kind":"creator","text":"Tyrone Magnus published an unaffiliated reaction to the extended commercial.","url":"https://www.youtube.com/watch?v=hHcOYEcE_bY"},{"seq":9,"date":"2025-03-16","precision":"day","phase":"press","platform":"press","actor":"Reel Chicago","actor_kind":"press","text":"Reel Chicago described the commercial as viral and covered fans praising its villain designs.","url":"https://reelchicago.com/article/state-farm-releases-bts-photos-of-batman-vs-bateman/"},{"seq":10,"date":"2025-03-17","precision":"week","phase":"peak","platform":"web","actor":"Google News indexed coverage","actor_kind":"public","text":"Google News coverage clustered in March 11-17; GDELT also placed its earliest busiest launch week there.","url":"https://news.google.com/rss/search?q=%22Batman%20vs.%20Bateman%22%20after%3A2025-01-01%20before%3A2026-10-12&hl=en-US&gl=US&ceid=US:en"},{"seq":11,"date":"2025-03-18","precision":"day","phase":"jump","platform":"chat","actor":"Sumochkin Production","actor_kind":"creator","text":"Sumochkin Production praised the Joker design in Russian and linked the extended cut on Telegram.","url":"https://t.me/s/sumochkin_production/3419?single"},{"seq":12,"date":"2025-07-08","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive reported a State Farm spokesperson claiming more than 16 million campaign engagements.","url":"https://www.marketingdive.com/news/7-successful-marketing-campaigns-2025-chaos-with-determination/751528/"},{"seq":13,"date":"2025-07-15","precision":"day","phase":"afterlife","platform":"web","actor":"Television Academy","actor_kind":"brand","text":"The commercial received an Outstanding Commercial Emmy nomination.","url":"https://www.televisionacademy.com/shows/batman-vs-bateman-state-farm"},{"seq":14,"date":"2025-07-30","precision":"day","phase":"commercial","platform":"web","actor":"Pico Group / Infinity Marketing Team","actor_kind":"brand","text":"Pico reported that Open the Vault generated more than 21,000 website registrations for State Farm.","url":"https://www.prnewswire.com/news-releases/pico-cracks-the-code-open-the-vault-turns-batman-ip-into-21-000-new-prospects-302517359.html"},{"seq":15,"date":"2026-02-02","precision":"day","phase":"response","platform":"press","actor":"State Farm","actor_kind":"owner","text":"State Farm replaced Batman vs. Bateman with its Halfway There Insurance campaign.","url":"https://www.marketingdive.com/news/state-farm-slams-rivals-as-livin-on-a-prayer-in-super-bowl-return/810885/"},{"seq":16,"date":"2026-07-08","precision":"day","phase":"afterlife","platform":"press","actor":"shots","actor_kind":"press","text":"shots profiled art director Sydney Cohen and cited the campaign's Silver One Show Pencil.","url":"https://shots.net/news/view/sydney-cohen-embracing-eccentricities"}]},{"id":"HIS-00353","slug":"taco-bell-freeing-taco-t-day","url":"https://howitspread.com/id/HIS-00353","title":"Taco Bell: Freeing Taco T***day","owner":"Taco Bell","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2023-05-16","peak_date":"2023-05-23","origin_platform":"web","platforms":"web;press;x;reddit;youtube;tv;retail","mechanics":"controversy;counter-programming;platform-jump;press-loop;transgression","score":53,"band":"Notable","provisional":false,"coverage":1,"reach":75,"contagion":35,"breadth":60,"velocity":41,"longevity":37,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2023-05-16","precision":"day","phase":"seed","platform":"web","actor":"Taco Bell","actor_kind":"owner","text":"Taco Bell published its legal challenge and invited fans to sign a petition to free Taco Tuesday.","url":"https://ttabvue.uspto.gov/ttabvue/ttabvue-92082327-CAN-1.pdf"},{"seq":2,"date":"2023-05-16","precision":"day","phase":"press","platform":"press","actor":"CNN / Bloomberg Law","actor_kind":"press","text":"CNN and Bloomberg Law covered Taco Bell’s bid to cancel the two Taco Tuesday registrations.","url":"https://www.cnn.com/2023/05/16/business/taco-tuesday-trademark-taco-bell/index.html"},{"seq":3,"date":"2023-05-16","precision":"day","phase":"response","platform":"x","actor":"Taco Bell (@tacobell)","actor_kind":"owner","text":"Taco Bell posted “feeling chaotic…taco tuesday” on X during its campaign launch.","url":"https://twitter.com/tacobell/status/1658472444179656712"},{"seq":4,"date":"2023-05-16","precision":"day","phase":"jump","platform":"reddit","actor":"explohd / r/law","actor_kind":"creator","text":"An r/law post brought the trademark challenge into a legal discussion outside Taco Bell’s channels.","url":"https://www.reddit.com/r/law/comments/13jeg1l/taco_bell_files_petition_to_cancel_trademark_of/"},{"seq":5,"date":"2023-05-17","precision":"day","phase":"backlash","platform":"press","actor":"Taco John’s / NPR","actor_kind":"brand","text":"NPR reported that Taco John’s had called Taco Bell a bully in its response to the challenge.","url":"https://www.kpbs.org/news/news/economy/2023/05/17/taco-johns-trademarked-taco-tuesday-in-1989-now-taco-bell-is-fighting-it"},{"seq":6,"date":"2023-05-18","precision":"day","phase":"jump","platform":"youtube","actor":"Steve Lehto","actor_kind":"creator","text":"Steve Lehto published an unaffiliated video explaining Taco Bell’s trademark challenge.","url":"https://www.youtube.com/watch?v=JwdSGZGFkEA"},{"seq":7,"date":"2023-05-22","precision":"day","phase":"response","platform":"tv","actor":"Taco Bell / LeBron James","actor_kind":"owner","text":"Taco Bell enlisted LeBron James for Taco Bleep, a commercial that censored the phrase Taco 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John’s","actor_kind":"brand","text":"Taco John’s surrendered its Taco Tuesday registration, leaving only New Jersey under trademark protection.","url":"https://kfgo.com/2023/07/18/taco-bell-wins-taco-tuesday-trademark-dispute-with-rival-chain/"},{"seq":11,"date":"2023-07-19","precision":"day","phase":"backlash","platform":"press","actor":"Taco John’s","actor_kind":"brand","text":"Restaurant Dive reported Taco John’s call for LeBron James to donate his Taco Bell campaign fees to charity.","url":"https://www.restaurantdive.com/news/taco-johns-abandons-taco-tuesday-trademark-charitable-challenge-taco-bell-liberate/688358/"},{"seq":12,"date":"2023-08-08","precision":"day","phase":"response","platform":"retail","actor":"Taco Bell","actor_kind":"owner","text":"Taco Bell announced four Tuesdays of free Doritos Locos Tacos and a taco tab with DoorDash.","url":"https://www.tacobell.com/newsroom/taco-bell-will-help-pay-for-your-taco-tuesday-celebration-even-if-not-at-taco-bell"},{"seq":13,"date":"2023-09-12","precision":"day","phase":"response","platform":"web","actor":"Taco Bell / DoorDash","actor_kind":"owner","text":"Taco Bell and DoorDash offered a $5 million taco tab at participating Mexican food vendors outside New Jersey.","url":"https://www.tacobell.com/newsroom/taco-bell-will-help-pay-for-your-taco-tuesday-celebration-even-if-not-at-taco-bell"},{"seq":14,"date":"2023-10-20","precision":"day","phase":"press","platform":"press","actor":"Restaurant Dive","actor_kind":"press","text":"Restaurant Dive reported that the partners ran a war room to keep local taco shops from being overwhelmed.","url":"https://www.restaurantdive.com/news/taco-bell-doordash-brand-loyalty-trust-delivery/697292/"},{"seq":15,"date":"2023-10-24","precision":"day","phase":"response","platform":"press","actor":"Gregory’s Restaurant and 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someone had sat on the remote or changed the channel.","url":"https://www.hollywoodreporter.com/tv/tv-news/tubi-fakes-out-viewers-2023-super-bowl-ad-commercial-streaming-service-1235323451/"},{"seq":3,"date":"2023-02-12","precision":"day","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Tubi searches spiked on game night, alongside Twitter reactions and same-night press coverage.","url":"https://cnsmaryland.org/2023/02/21/super-bowl-57-averages-over-113-million-viewers/"},{"seq":4,"date":"2023-02-12","precision":"day","phase":"commercial","platform":"web","actor":"Tubi viewers","actor_kind":"public","text":"Mischief later claimed more than 70,000 logged in immediately after the ad aired.","url":"https://mischiefusa.com/work/interface-interruption"},{"seq":5,"date":"2023-02-12","precision":"day","phase":"press","platform":"press","actor":"The Hollywood Reporter","actor_kind":"press","text":"The Hollywood Reporter covered the fake channel change and quoted viewers’ reactions.","url":"https://www.hollywoodreporter.com/tv/tv-news/tubi-fakes-out-viewers-2023-super-bowl-ad-commercial-streaming-service-1235323451/"},{"seq":6,"date":"2023-02-13","precision":"day","phase":"backlash","platform":"press","actor":"TVLine","actor_kind":"press","text":"TVLine labelled the commercial a fumble for making viewers think they had sat on their remotes.","url":"https://www.tvline.com/lists/best-worst-super-bowl-commercials-2023/"},{"seq":7,"date":"2023-02-13","precision":"day","phase":"response","platform":"youtube","actor":"Tubi","actor_kind":"owner","text":"Tubi’s YouTube caption told viewers they had not sat on the remote and said the ad had fooled audiences.","url":"https://www.youtube.com/watch?v=73p4lL1iq7w"},{"seq":8,"date":"2023-02-13","precision":"day","phase":"backlash","platform":"x","actor":"Wanda Sykes","actor_kind":"celebrity","text":"Wanda Sykes joked that Tubi had caused punches and thrown remotes; the post did not verify those incidents.","url":"https://www.sportingnews.com/us/nfl/news/tubi-super-bowl-commercial-ad-greg-olsen-kevin-burkhardt/ecvad6sw1k0n2n5ungns4pp5"},{"seq":9,"date":"2023-02-13","precision":"day","phase":"response","platform":"x","actor":"@Tubi","actor_kind":"owner","text":"Reposted the interruption clip and asked who else fell for it, an explicit invitation to retell the reaction."},{"seq":10,"date":"2023-02-13","precision":"day","phase":"jump","platform":"x","actor":"Joe Santagato / Haley Cruse Mitchell / @ringernfl","actor_kind":"creator","text":"Turned the fake switch into personal reaction jokes, preserved in Sporting News’s dated embedded posts."},{"seq":11,"date":"2023-02-16","precision":"day","phase":"jump","platform":"tiktok","actor":"@ospinach14","actor_kind":"creator","text":"Business Insider embedded a family’s filmed reaction and reported TikTok comments about being 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Screens.","url":"https://www.foxcorporation.com/news/business/2023/tubi-wins-five-cannes-lions-awards-for-its-interface-interruption-super-bowl-spot/"},{"seq":15,"date":"2023-09-14","precision":"day","phase":"response","platform":"tv","actor":"Tubi","actor_kind":"owner","text":"Tubi launched football ads inspired by Interface Interruption as part of its Just Keep Going campaign.","url":"https://www.marketingbrew.com/stories/2023/09/14/streamers-are-staking-their-fall-campaigns-on-football"},{"seq":16,"date":"2025-01-28","precision":"day","phase":"afterlife","platform":"press","actor":"Nicole Parlapiano","actor_kind":"owner","text":"Tubi’s CMO recalled the attention stunt while explaining a shift toward more emotional Super Bowl advertising.","url":"https://www.hollywoodreporter.com/business/business-news/tubi-super-bowl-watch-plans-ad-1236119781/"}]},{"id":"HIS-00355","slug":"uber-eats-football-is-for-food","url":"https://howitspread.com/id/HIS-00355","title":"Uber Eats: Football is 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Baker Mayfield.","url":"https://www.adweek.com/creativity/bradley-cooper-keeps-fighting-uber-eats-football-conspiracy/"},{"seq":15,"date":"2026-01-25","precision":"day","phase":"backlash","platform":"x","actor":"NFL viewers","actor_kind":"public","text":"Viewers criticized McConaughey’s repeated cries of food in the campaign’s new teasers.","url":"https://www.usmagazine.com/entertainment/news/matthew-mcconaugheys-new-uber-eats-ad-deemed-annoying-by-nfl-fans/"},{"seq":16,"date":"2026-02-03","precision":"day","phase":"response","platform":"web","actor":"Uber Eats","actor_kind":"owner","text":"Uber Eats extended the campaign with Cooper and an in-app tool to build a Super Bowl commercial.","url":"https://www.thedrum.com/news/matthew-mcconaughey-faces-bradley-cooper-in-uber-eats-food-vs-football-ad"},{"seq":17,"date":"2026-05-27","precision":"day","phase":"afterlife","platform":"press","actor":"Effie Worldwide","actor_kind":"brand","text":"Football is for Food won the US Grand Effie for marketing effectiveness.","url":"https://effie.org/news/uber-eats-and-special-us-earn-top-honor-at-2026-effie-awards-united-states-gala-with-a-grand-effie-win-for-football-is-for-food/"}]},{"id":"HIS-00356","slug":"very-demure","url":"https://howitspread.com/id/HIS-00356","title":"Very demure, very mindful","owner":"Jools Lebron","kind":"creator","sector":"culture","origin":"organic","region":"US","seed_date":"2024-08-02","peak_date":"2024-08-17","origin_platform":"tiktok","platforms":"tiktok;x;press;web;tv","mechanics":"catchphrase;audio-meme;remixable-template;creator-relay;press-loop","score":58,"band":"Notable","provisional":false,"coverage":1,"reach":56,"contagion":75,"breadth":60,"velocity":60,"longevity":33,"events":15,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2024-08-02","precision":"day","phase":"seed","platform":"tiktok","actor":"Jools Lebron (@joolieannie)","actor_kind":"owner","text":"Jools Lebron 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clip.","url":"https://www.tiktok.com/@bobthedragqueen/video/7401918289837821214"},{"seq":4,"date":"2024-08-12","precision":"day","phase":"jump","platform":"x","actor":"@mxniquejade_","actor_kind":"creator","text":"An X user declared 'demure' the word of the week. TODAY said the post drew over 590,000 views.","metric_value":590000,"metric_label":"views on the X post","url":"https://x.com/mxniquejade_/status/1822875533543174371"},{"seq":5,"date":"2024-08-12","precision":"day","phase":"jump","platform":"tiktok","actor":"Netflix","actor_kind":"brand","text":"Netflix posted a 'Gilmore Girls' clip describing Rory as 'the demurest' as she ordered a club soda.","url":"https://www.tiktok.com/@netflix/video/7402355815794920746"},{"seq":6,"date":"2024-08-14","precision":"day","phase":"press","platform":"press","actor":"NBC News","actor_kind":"press","text":"NBC News published an explainer on the trend, reporting that 50,000 TikTok posts had used the term 'demure'.","metric_value":50000,"metric_label":"TikTok posts using 'demure'","url":"https://www.nbcnews.com/news/amp/rcna166576"},{"seq":7,"date":"2024-08-16","precision":"day","phase":"jump","platform":"x","actor":"The White House","actor_kind":"brand","text":"At 21:00 UTC, adapted the phrase to its post about student-debt cancellation.","url":"https://x.com/WhiteHouse/status/1824551807441346714"},{"seq":8,"date":"2024-08-17","precision":"day","phase":"peak","platform":"web","actor":"Brandwatch (social listening)","actor_kind":"public","text":"Brandwatch measured the peak on Aug. 17, when almost 200,000 unique authors used 'demure'.","metric_value":200000,"metric_label":"unique authors in one day (approx.)","url":"https://www.brandwatch.com/blog/how-to-use-trends-in-social-media-marketing/"},{"seq":9,"date":"2024-08-19","precision":"day","phase":"jump","platform":"tv","actor":"Jimmy Kimmel Live! (guest host RuPaul)","actor_kind":"press","text":"Lebron appeared on 'Jimmy Kimmel Live' with guest host RuPaul, who said her TikTok had over 33 million views."},{"seq":10,"date":"2024-08-19","precision":"day","phase":"commercial","platform":"tiktok","actor":"Verizon; Lyft","actor_kind":"brand","text":"Verizon's post with Lebron, her first dedicated brand deal, got nearly 1 million views in 24 hours. Lyft posted too.","metric_value":1000000,"metric_label":"Verizon post views in 24h (approx.)","url":"https://www.tiktok.com/@lyft/video/7404962274017824046"},{"seq":11,"date":"2024-08-26","precision":"day","phase":"backlash","platform":"press","actor":"Out; Jefferson Bates","actor_kind":"press","text":"Out reported, citing TMZ, that Jefferson Bates of Washington state had filed to trademark the phrase first.","url":"https://www.out.com/celebs/jools-lebron-demure-trademark-drama-explained"},{"seq":12,"date":"2024-09-04","precision":"day","phase":"response","platform":"press","actor":"Jools Lebron; Associated Press","actor_kind":"owner","text":"AP reported Lebron had filed two trademark applications for the phrase and was 'fourth in line'.","url":"https://www.pbs.org/newshour/nation/tiktok-creator-jools-files-very-demure-very-mindful-trademark-application"},{"seq":13,"date":"2024-09-05","precision":"day","phase":"backlash","platform":"web","actor":"Brandwatch","actor_kind":"public","text":"Brandwatch said use of the term had declined since the peak, and some consumers criticised brands for overusing it.","url":"https://www.brandwatch.com/blog/how-to-use-trends-in-social-media-marketing/"},{"seq":14,"date":"2024-10-31","precision":"day","phase":"backlash","platform":"web","actor":"dcdx","actor_kind":"public","text":"dcdx found 6,311 of 51,400 US TikTok videos using 'demure' from July 4 to Oct. 4 were from brands.","metric_value":6311,"metric_label":"brand posts using 'demure'","url":"https://dcdx.substack.com/p/the-trend-tragedy-of-the-commons"},{"seq":15,"date":"2024-11-25","precision":"day","phase":"afterlife","platform":"web","actor":"Dictionary.com","actor_kind":"brand","text":"Dictionary.com named 'demure' its 2024 Word of the Year, crediting mainly Lebron's videos.","url":"https://www.dictionary.com/articles/word-of-the-year-2024"}]},{"id":"HIS-00357","slug":"wordle","url":"https://howitspread.com/id/HIS-00357","title":"Wordle","owner":"Josh Wardle; The New York Times Company from January 2022","kind":"game","sector":"gaming","origin":"seeded","region":"US","seed_date":"2021-10-01","peak_date":"2022-02-21","origin_platform":"web","platforms":"web;x;press;app-store;tv","mechanics":"shareable-output;daily-ritual;founder-origin;dupe-economy;press-loop","score":63,"band":"Viral","provisional":false,"coverage":1,"reach":64,"contagion":90,"breadth":60,"velocity":28,"longevity":66,"events":16,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2021-10-01","precision":"month","phase":"seed","platform":"web","actor":"Josh Wardle","actor_kind":"owner","text":"Josh Wardle released Wordle as a free web game in October 2021, after it caught on in his family group chat."},{"seq":2,"date":"2021-11-01","precision":"day","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"90 people played Wordle on November 1.","metric_value":90,"metric_label":"90 players"},{"seq":3,"date":"2021-11-24","precision":"day","phase":"jump","platform":"x","actor":"David Ritchie","actor_kind":"creator","country":"NZ","text":"New Zealand web developer David Ritchie tweeted that Wordle was like Mastermind for 5-letter words."},{"seq":4,"date":"2021-12-16","precision":"day","phase":"response","platform":"x","actor":"@powerlanguish","actor_kind":"owner","text":"Wardle added a share button that makes a spoiler-free emoji grid, crediting @irihapeta with inventing it.","url":"https://twitter.com/powerlanguish/status/1471493886031773707"},{"seq":5,"date":"2021-12-23","precision":"day","phase":"press","platform":"press","actor":"Guardian Australia","actor_kind":"press","country":"AU","text":"Guardian Australia became the first publication to write about Wordle, according to BuzzFeed News."},{"seq":6,"date":"2022-01-03","precision":"day","phase":"press","platform":"press","actor":"The New York Times","actor_kind":"press","text":"The New York Times profiled the game and its creator. Variety later said it 'clearly supercharged its popularity'."},{"seq":7,"date":"2022-01-09","precision":"week","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"Daily players rose from 300,000 in early January to 2 million that weekend, per the Guardian via Variety.","metric_value":2000000,"metric_label":"2M daily players"},{"seq":8,"date":"2022-01-11","precision":"day","phase":"backlash","platform":"app-store","actor":"Apple; developer Zach Shakked","actor_kind":"brand","text":"After criticism of Zach Shakked's paid copycat 'Wordle' app, Apple removed it and other clones from the App Store.","url":"https://variety.com/2022/digital/news/apple-removes-wordle-clone-app-apologizes-1235151997/"},{"seq":9,"date":"2022-01-16","precision":"day","phase":"press","platform":"press","actor":"BuzzFeed News","actor_kind":"press","text":"BuzzFeed News counted 1.2 million tweets with the square emojis sent between Jan. 1 and Jan. 13.","metric_value":1200000,"metric_label":"1.2M emoji tweets, Jan 1-13","url":"https://www.buzzfeednews.com/article/stefficao/how-wordle-went-viral-strategy"},{"seq":10,"date":"2022-01-31","precision":"day","phase":"commercial","platform":"press","actor":"The New York Times Company","actor_kind":"owner","text":"The New York Times Company bought Wordle for a low-seven-figure price. A photo caption in CNN's story cited 2.7M+ users.","metric_value":2700000,"metric_label":"2.7M+ users (CNN photo caption, citing NPR)","url":"https://www.nytco.com/press/wordle-new-york-times-games/"},{"seq":11,"date":"2022-02-10","precision":"day","phase":"backlash","platform":"web","actor":"New York Times Games","actor_kind":"owner","text":"When Wordle moved to the Times website, some players' streaks reset. The Times said it was investigating.","url":"https://www.fox9.com/news/wordle-moves-to-new-york-times-website-after-sale-some-users-streaks-interrupted"},{"seq":12,"date":"2022-02-21","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"English Wikipedia views of Wordle hit their highest 7-day average in the week ending Feb. 21, 2022.","metric_value":49881,"metric_label":"49,881 views a day, 7-day average"},{"seq":13,"date":"2022-05-03","precision":"day","phase":"response","platform":"x","actor":"Twitter Engineering","actor_kind":"owner","text":"Separated 23.5M English score-sharing tweets from broader mentions; its analysis was current through May 2."},{"seq":14,"date":"2022-05-04","precision":"day","phase":"commercial","platform":"web","actor":"The New York Times Company","actor_kind":"owner","text":"The Times said Wordle brought 'tens of millions of new users'. A Twitter study counted 32.2 million tweets.","metric_value":32200000,"metric_label":"32.2M tweets about Wordle","url":"https://www.sec.gov/Archives/edgar/data/71691/000007169122000017/pressrelease3272022.htm"},{"seq":15,"date":"2022-12-07","precision":"day","phase":"afterlife","platform":"web","actor":"Google","actor_kind":"brand","text":"Google said 'Wordle' was the top trending search globally in 2022.","url":"https://blog.google/products/search/year-in-search-2022-see-the-top-trending-searches-of-the-year/"},{"seq":16,"date":"2026-05-11","precision":"day","phase":"afterlife","platform":"tv","actor":"NBC","actor_kind":"brand","text":"NBC announced a prime-time 'Wordle' game show hosted by Savannah Guthrie, slated to premiere in 2027.","url":"https://www.cnn.com/2026/05/11/media/nbc-wordle-game-show-savannah-guthrie"}]},{"id":"HIS-00358","slug":"xbox-everyday-tactician","url":"https://howitspread.com/id/HIS-00358","title":"Xbox (Football Manager): The Everyday 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(@fmfanru)","actor_kind":"creator","text":"The Russian-language fmfan Telegram channel explained the contest and linked to the application page.","url":"https://t.me/fmfanru/3075"},{"seq":6,"date":"2023-11-15","precision":"day","phase":"press","platform":"press","actor":"CNN Brasil / Itatiaia","actor_kind":"press","country":"BR","text":"CNN Brasil covered Bromley’s recruitment of an analyst through Football Manager.","url":"https://www.cnnbrasil.com.br/esportes/futebol/futebol-internacional/clube-ingles-anuncia-vaga-para-analista-com-base-no-football-manager-entenda/"},{"seq":7,"date":"2023-11-20","precision":"week","phase":"peak","platform":"web","actor":"Elliot Lee and Rory Peyton-Jones","actor_kind":"owner","text":"The creative team reported 1.1 billion impressions in the first launch week.","url":"https://www.elsandrory.com/xbox-theeverydaytactician"},{"seq":8,"date":"2024-03-22","precision":"day","phase":"response","platform":"web","actor":"Xbox / Bromley FC","actor_kind":"owner","text":"Xbox and Bromley announced Nathan Owolabi as the successful applicant.","url":"https://creative.salon/articles/work/xbox-football-manager-2024-bromley-fc"},{"seq":9,"date":"2024-03-22","precision":"day","phase":"response","platform":"youtube","actor":"Xbox / TNT Sports Football","actor_kind":"owner","text":"TNT Sports released the first episode of the planned documentary about Owolabi’s role at Bromley.","url":"https://www.youtube.com/watch?v=MbTs3MFUB1Q"},{"seq":10,"date":"2024-05-02","precision":"day","phase":"press","platform":"press","actor":"FourFourTwo","actor_kind":"press","text":"FourFourTwo profiled Owolabi, a former Wembley tour guide, before Bromley’s promotion final.","url":"https://www.fourfourtwo.com/news/the-football-manager-2024-player-living-the-dream-as-he-prepares-for-wembley-playoff-final"},{"seq":11,"date":"2024-05-05","precision":"day","phase":"commercial","platform":"web","actor":"Bromley FC","actor_kind":"public","text":"Bromley won promotion to the Football League for the first time, beating Solihull Moors on penalties.","url":"https://www.standard.co.uk/sport/football/bromley-vs-solihull-moors-national-league-play-off-result-2024-b1155830.html"},{"seq":12,"date":"2024-06-18","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"The campaign won the Cannes Lions Entertainment for Gaming Grand Prix.","url":"https://www.canneslions.com/news/cannes-lions-announces-winners-across-entertainment-and-craft-tracks"},{"seq":13,"date":"2024-06-19","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"The campaign won the Direct Grand Prix, its second Cannes Lions Grand Prix.","url":"https://www.canneslions.com/news/further-winners-announced-on-day-three-of-cannes-lions"},{"seq":14,"date":"2024-07-17","precision":"day","phase":"response","platform":"press","actor":"Xbox / McCann 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campaign.","url":"https://creative.salon/articles/features/sports-interactive-football-manager-xbox-everyday-tactician-missing-managers"}]},{"id":"HIS-00359","slug":"mike-senatore-bottle-flip","url":"https://howitspread.com/id/HIS-00359","title":"Mike Senatore's talent-show bottle flip","owner":"Mike Senatore (performer); Wes Manning (seed video)","kind":"creator","sector":"culture","origin":"organic","region":"US","seed_date":"2016-05-24","peak_date":"2016-05-29","origin_platform":"x","platforms":"x;press;youtube;tv;web;app-store","mechanics":"challenge;spectacle;platform-jump;press-loop;controversy","score":73,"band":"Viral","provisional":true,"coverage":0.4,"reach":null,"contagion":65,"breadth":80,"velocity":null,"longevity":null,"events":16,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2016-05-24","precision":"day","phase":"seed","platform":"x","actor":"Wes Manning (@WesleyManning6)","actor_kind":"owner","text":"Manning posted Senatore's upright bottle landing and the school audience's reaction on Twitter.","url":"https://x.com/WesleyManning6/status/735150286755528704"},{"seq":2,"date":"2016-05-25","precision":"day","phase":"press","platform":"press","actor":"NBC TODAY","actor_kind":"press","text":"TODAY interviewed Senatore and Manning after the clip passed 30,000 retweets.","url":"https://www.today.com/news/teen-flips-bottle-talent-show-internet-loses-its-mind-t94816"},{"seq":3,"date":"2016-05-26","precision":"day","phase":"response","platform":"press","actor":"Mike Senatore","actor_kind":"owner","text":"Senatore shared flipping tips with ABC as Manning's tweet passed 47,000 retweets.","url":"https://abcnews.com/Lifestyle/internet-wild-video-teen-flipping-water-bottle-high/story?id=39397601"},{"seq":4,"date":"2016-05-27","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"Tech Times reported that the talent-show clip had passed two million YouTube views.","url":"https://www.techtimes.com/articles/161498/20160527/this-students-water-bottle-trick-is-making-the-internet-loose-its-mind.htm"},{"seq":5,"date":"2016-05-29","precision":"day","phase":"peak","platform":"x","actor":"Twitter Moments","actor_kind":"brand","text":"By May 29, Twitter had featured the talent-show clip in a Moment.","url":"https://www.teenvogue.com/story/water-bottle-flip-michael-senatore"},{"seq":6,"date":"2016-05-29","precision":"day","phase":"jump","platform":"tv","actor":"Mike Senatore / The Late Show","actor_kind":"press","text":"By May 29, Senatore had repeated the bottle flip on live television and appeared on talk shows.","url":"https://www.youtube.com/watch?v=hNArEpcvjwM"},{"seq":7,"date":"2016-06-03","precision":"day","phase":"response","platform":"web","actor":"Mike Senatore","actor_kind":"owner","text":"Senatore launched #FlipForACure at Relay for Life; Deer Park pledged $10,000.","url":"https://ny1.com/nyc/queens/news/2016/06/3/flip-for-a-cure"},{"seq":8,"date":"2016-08-14","precision":"day","phase":"jump","platform":"press","actor":"The Times of India","actor_kind":"press","country":"IN","text":"The Times of India reported that the challenge had reached India after students copied Senatore.","url":"https://timesofindia.indiatimes.com/life-style/spotlight/flip-the-bottle-challenge/articleshow/53684511.cms"},{"seq":9,"date":"2016-09-30","precision":"day","phase":"commercial","platform":"app-store","actor":"Aidan Sabourin / QEUE Games","actor_kind":"brand","text":"Bottle Flip 2k16 topped US free-game charts after crossing 500,000 Android installs.","url":"https://www.businessinsider.de/gruenderszene/allgemein/bottle-flip-virales-marketing-tipps/"},{"seq":10,"date":"2016-10-05","precision":"day","phase":"backlash","platform":"press","actor":"Fulston Manor School","actor_kind":"brand","country":"GB","text":"The Independent reported that Fulston Manor banned pupils from carrying water bottles around its grounds.","url":"https://www.independent.co.uk/news/uk/home-news/bottle-flipping-trick-videos-youtube-banned-in-schools-a7346131.html"},{"seq":11,"date":"2016-10-24","precision":"day","phase":"afterlife","platform":"youtube","actor":"Children interviewed by CNN","actor_kind":"public","text":"CNN reported children learned the flip on YouTube; the talent-show video had passed six million views.","url":"https://edition.cnn.com/2016/10/24/health/bottle-flipping-new-craze-for-kids-trnd/"},{"seq":12,"date":"2016-12-07","precision":"day","phase":"afterlife","platform":"youtube","actor":"Dude Perfect / YouTube","actor_kind":"creator","text":"Dude Perfect's Water Bottle Flip Edition placed sixth on YouTube's global trending-video list for the year.","url":"https://www.youtube.com/watch?v=P8V_bx0L4RY"},{"seq":13,"date":"2016-12-07","precision":"day","phase":"afterlife","platform":"tv","actor":"LeBron James / Kyrie 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Dekker and co-authors","actor_kind":"public","text":"Researchers submitted Water Bottle Flipping Physics to arXiv with experiments and a model for classroom use.","url":"https://arxiv.org/abs/1712.08271"}]},{"id":"HIS-00360","slug":"adidas-hey-jude","url":"https://howitspread.com/id/HIS-00360","title":"adidas: Hey Jude","owner":"adidas; creative agency Johannes Leonardo","kind":"campaign","sector":"sports","origin":"mixed","region":"GB","seed_date":"2024-06-13","peak_date":"2024-06-13","origin_platform":"x","platforms":"press;x;web;tv;audio;instagram","mechanics":"newsjacking;identity-badge;platform-jump;press-loop;controversy","score":47,"band":"Notable","provisional":true,"coverage":1,"reach":48,"contagion":35,"breadth":60,"velocity":73,"longevity":15,"events":16,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2024-05-24","precision":"day","phase":"precursor","platform":"press","actor":"The 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adidas had posted Bellingham's boots and the match ball with an upside-down logo after his Slovakia goal.","url":"https://www.instagram.com/p/C84syH6tUKd/embed/captioned/"},{"seq":10,"date":"2024-07-05","precision":"day","phase":"press","platform":"press","actor":"shots","actor_kind":"press","text":"shots covered the upside-down-logo post as an example of reactive marketing around Bellingham's overhead kick.","url":"https://shots.net/news/view/how-can-brands-score-at-euro-2024"},{"seq":11,"date":"2024-07-09","precision":"day","phase":"press","platform":"web","actor":"Commetric","actor_kind":"brand","text":"Commetric linked adidas' X impact to Hey Jude, while also analysing unrelated ball and jersey stories.","url":"https://commetric.com/2024/07/09/the-euro-2024-battle-of-brands-how-did-adidas-win/"},{"seq":12,"date":"2024-07-13","precision":"day","phase":"afterlife","platform":"web","actor":"Marcos Angelides","actor_kind":"creator","text":"Marcos Angelides discussed the reactive 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mocked the advertising.","url":"https://www.reddit.com/r/nottheonion/comments/1gb7j11/goldfish_is_changing_its_name_to_chilean_sea_bass/"},{"seq":8,"date":"2024-10-24","precision":"day","phase":"response","platform":"web","actor":"Goldfish","actor_kind":"owner","text":"Goldfish’s sold-out website asked shoppers to return the next morning for more stock.","url":"https://www.inquirer.com/business/goldfish-chilean-sea-bass-brand-campbell-20241024.html"},{"seq":9,"date":"2024-10-24","precision":"day","phase":"press","platform":"press","actor":"Food Business News","actor_kind":"press","text":"Food Business News documented a digital media buy and the planned Dude With Sign partnership.","url":"https://www.foodbusinessnews.net/articles/27042-campbells-angles-for-adults-with-chilean-sea-bass"},{"seq":10,"date":"2024-10-25","precision":"day","phase":"press","platform":"press","actor":"E! 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News reported fan jokes and Instagram replies from Swedish Fish and StarKist Tuna.","url":"https://www.eonline.com/news/1409144/goldfish-is-changing-its-name-to-chilean-sea-bass-heres-why"},{"seq":11,"date":"2024-10-30","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/woodvsmurph / r/ScenesFromAHat","actor_kind":"creator","text":"A Reddit prompt invited snack-name parodies, drawing replies about Bugles, Cheetos and Teddy Grahams.","url":"https://www.reddit.com/r/ScenesFromAHat/comments/1gfoz27/goldfish_rebranding_as_chilean_sea_bass_proves_to/"},{"seq":12,"date":"2024-12-09","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/captain96","actor_kind":"creator","text":"A buyer posted the delivered bags in r/mildlyinteresting; replies described checkout stockouts.","url":"https://www.reddit.com/r/mildlyinteresting/comments/1han8fv/my_chilean_sea_bass_crackers_arrived_today/"},{"seq":13,"date":"2025-01-01","precision":"month","phase":"afterlife","platform":"press","actor":"Darío Porterie and Ariel Chiesa / Reporte Publicidad","actor_kind":"press","text":"Reporte Publicidad’s January/February issue called the idea viral and discussed its online stockout.","url":"https://revistareporte.com.ar/REPORTE159.pdf"},{"seq":14,"date":"2025-04-22","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"The campaign won the Brand Strategy Webby when the awards announced their winners.","url":"https://winners.webbyawards.com/2025/advertising-media-pr/pr-campaigns/best-launch-or-drop/333925/goldfish-chilean-sea-bass"},{"seq":15,"date":"2025-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The campaign received a Bronze Pencil in Stunts & Activations at the 2025 One Show.","url":"https://www.oneclub.org/awards/theoneshow/-award/58741/chilean-sea-bass/"},{"seq":16,"date":"2026-05-11","precision":"day","phase":"afterlife","platform":"web","actor":"Zeno Group","actor_kind":"owner","text":"Zeno listed Chilean Sea Bass among its 2026 North American SABRE award wins.","url":"https://www.zenogroup.com/insights/zeno-group-wins-multiple-honors-2026-north-american-sabre-awards"}]},{"id":"HIS-00365","slug":"heineken-the-boring-phone","url":"https://howitspread.com/id/HIS-00365","title":"Heineken: The Boring Phone","owner":"Heineken, with Bodega and 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published its 15-second HD Camera film promoting a phone with fewer features.","url":"https://www.youtube.com/watch?v=_P3-tY0te5Q"},{"seq":3,"date":"2024-04-17","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek covered the Heineken and Bodega collaboration as a way to switch off from smartphones.","url":"https://www.adweek.com/creativity/heineken-bodega-boring-phone-gen-z/"},{"seq":4,"date":"2024-04-17","precision":"day","phase":"jump","platform":"web","actor":"radeeyate","actor_kind":"creator","text":"radeeyate submitted The Boring Phone to Hacker News at 15:57:05 UTC.","url":"https://hacker-news.firebaseio.com/v0/item/40066482.json"},{"seq":5,"date":"2024-04-17","precision":"day","phase":"backlash","platform":"web","actor":"Hacker News commenters","actor_kind":"public","text":"Hacker News commenters criticised the campaign’s marketing 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Newsbox episode leading with The Boring Phone on YouTube.","url":"https://www.youtube.com/watch?v=Uxebo7sFMIk"},{"seq":9,"date":"2024-06-01","precision":"month","phase":"response","platform":"app-store","actor":"Heineken","actor_kind":"owner","text":"Heineken released Boring Mode to extend the physical phone’s reduced functionality to smartphones.","url":"https://www.marketingdive.com/news/heineken-phone-boring-encourage-connection/730897/"},{"seq":10,"date":"2024-07-08","precision":"day","phase":"jump","platform":"reddit","actor":"jaaack1994","actor_kind":"creator","text":"An Italian contest winner posted phone photos and answered questions in r/dumbphones.","url":"https://www.reddit.com/r/dumbphones/comments/1dyb8wr/boring_phone_by_heineken/"},{"seq":11,"date":"2024-07-10","precision":"day","phase":"commercial","platform":"press","actor":"Nabil Nasser / Marketing Dive","actor_kind":"owner","text":"Nabil Nasser said over 24,000 people had signed up to secure a phone within an hour of launch.","url":"https://www.marketingdive.com/news/marketing-campaigns-first-half-2024/719805/"},{"seq":12,"date":"2024-10-24","precision":"day","phase":"response","platform":"app-store","actor":"Heineken / Marketing Dive","actor_kind":"owner","text":"Marketing Dive covered Boring Mode at music events and Heineken’s claim of over 70,000 phone applicants.","url":"https://www.marketingdive.com/news/heineken-phone-boring-encourage-connection/730897/"},{"seq":13,"date":"2024-11-18","precision":"day","phase":"response","platform":"retail","actor":"Heineken Malaysia","actor_kind":"owner","country":"MY","text":"Heineken Malaysia launched Celebrate Boring, including a contest to win the limited-edition phone.","url":"https://www.heinekenmalaysia.com/wp-content/uploads/2025/02/IR-Factsheet-Feb-2025.pdf"},{"seq":14,"date":"2025-02-06","precision":"day","phase":"afterlife","platform":"web","actor":"Heineken","actor_kind":"owner","text":"Heineken reported 53 organic creator posts and 2,210 press mentions for The Boring Phone.","url":"https://www.theheinekencompany.com/newsroom/heineken-boring-phone-turning-a-boring-phone-into-a-global-cultural-phenomenon/"},{"seq":15,"date":"2025-04-07","precision":"day","phase":"afterlife","platform":"web","actor":"Heineken","actor_kind":"owner","text":"Heineken introduced The Flipper phone case and cited the Boring Phone and Boring Mode as predecessors.","url":"https://www.theheinekencompany.com/newsroom/heineken-unveils-a-phone-case-that-flips-your-phone-over-when-it-hears-cheers/"},{"seq":16,"date":"2025-06-19","precision":"day","phase":"commercial","platform":"web","actor":"Heineken / Cannes Creative Lions","actor_kind":"owner","text":"A Cannes case study claimed Italian volume-sales growth alongside the campaign’s earned-media total.","url":"https://www.warc.com/en/article/heineken:-the-boring-phone-3b8056614a904eb0bf52339b95ec9e8f"}]},{"id":"HIS-00366","slug":"heinz-ketchup-seemingly-ranch","url":"https://howitspread.com/id/HIS-00366","title":"Heinz: Heinz Ketchup & Seemingly Ranch","owner":"Kraft Heinz; Rethink (creative); Zeno Group (PR); Starcom 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ketchup in an Instagram image.","url":"https://www.instagram.com/p/CxqIrz7sS35/"},{"seq":3,"date":"2023-09-26","precision":"day","phase":"seed","platform":"instagram","actor":"Heinz","actor_kind":"owner","text":"Heinz posted a Kranch bottle with a Ketchup and Seemingly Ranch label.","url":"https://www.instagram.com/p/Cxq6of-uP0h/"},{"seq":4,"date":"2023-09-26","precision":"day","phase":"response","platform":"x","actor":"HeinzUK","actor_kind":"owner","text":"HeinzUK extended the Seemingly Ranch response to its UK X account.","url":"https://twitter.com/HeinzUK/status/1706684985871155307"},{"seq":5,"date":"2023-09-27","precision":"day","phase":"press","platform":"press","actor":"CNN Business / CBS News","actor_kind":"press","text":"CNN reported Heinz planned 100 special-label bottles, and CBS covered the 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search peak, with Kranch searches up 400% year on year.","url":"https://d1l3jc4magixw.cloudfront.net/cases/2025/US_2025_E-10353-443/2025_US_2025_E-10353-443_pdf_1.pdf"},{"seq":9,"date":"2023-10-01","precision":"day","phase":"response","platform":"instagram","actor":"Heinz","actor_kind":"owner","country":"US","text":"Heinz opened a sweepstakes for 100 bottles and asked fans to like, tag and use three hashtags.","url":"https://www.instagram.com/p/Cx22vHmOid8/"},{"seq":10,"date":"2023-10-14","precision":"day","phase":"response","platform":"instagram","actor":"Heinz / Arrowhead Promotion & Fulfillment","actor_kind":"owner","text":"The sweepstakes entry period ended at 11:59:59 PM Central Time.","url":"https://apfco.com/secured/rules/s9126/Heinz%20Ketchup%20and%20Seemingly%20Ranch%20Full%20Official%20Rules.pdf"},{"seq":11,"date":"2023-11-07","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/ivotedale","actor_kind":"creator","text":"A winner posted a received bottle, and other Swift fans discussed stickers and buying the sauce.","url":"https://www.reddit.com/r/TaylorSwift/comments/17prdb2/anyone_else_here_get_their_ketchup_seemingly/"},{"seq":12,"date":"2023-11-30","precision":"month","phase":"commercial","platform":"retail","actor":"Rethink / Kraft Heinz","actor_kind":"owner","text":"The entrant reported Kranch plus the relabelled sauce grew unit sales 101% on Walmart.com versus the prior year.","url":"https://d1l3jc4magixw.cloudfront.net/cases/2025/US_2025_E-10353-443/2025_US_2025_E-10353-443_pdf_1.pdf"},{"seq":13,"date":"2024-02-06","precision":"day","phase":"afterlife","platform":"press","actor":"@tswifterastour / Cosmopolitan","actor_kind":"creator","country":"SG","text":"The fan account told Cosmopolitan that Heinz sent about 30 personalised bottles to 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film.","url":"https://www.ggrecon.com/articles/doom-finally-gets-1-v-1-by-playing-on-a-lawnmower/"},{"seq":3,"date":"2023-11-24","precision":"week","phase":"response","platform":"web","actor":"Husqvarna / DreamHack Winter","actor_kind":"owner","country":"SE","text":"Husqvarna let DreamHack visitors play DOOM on mowers and compete in deathmatches."},{"seq":4,"date":"2023-11-24","precision":"day","phase":"jump","platform":"reddit","actor":"BottledFeministFart","actor_kind":"creator","text":"An r/Doom user shared the mower tournament, and commenters praised the idea.","url":"https://www.reddit.com/r/Doom/comments/182tliu/"},{"seq":5,"date":"2024-02-23","precision":"day","phase":"response","platform":"youtube","actor":"Husqvarna","actor_kind":"owner","text":"Husqvarna announced a free owner update and published a trailer for the Automower NERA range.","url":"https://www.youtube.com/watch?v=lp3X4IL4_UA"},{"seq":6,"date":"2024-02-23","precision":"day","phase":"jump","platform":"web","actor":"Ars OpenForum users","actor_kind":"public","text":"Ars forum users shared the trailer and debated whether a mower or chainsaw better suited DOOM.","url":"https://arstechnica.com/civis/threads/gaming-thoughts-bite-size-chewables-new-orange-flavor.1359811/page-630"},{"seq":7,"date":"2024-02-24","precision":"day","phase":"press","platform":"press","actor":"Tom's Hardware","actor_kind":"press","text":"Tom's Hardware reported that the advertised worldwide update excluded the United States.","url":"https://www.tomshardware.com/video-games/doom-comes-to-lawnmowers"},{"seq":8,"date":"2024-02-26","precision":"day","phase":"jump","platform":"youtube","actor":"GolemDE","actor_kind":"press","text":"GolemDE published a mower demonstration and interview with Husqvarna engineer Björn Mannefred.","url":"https://www.youtube.com/watch?v=2-rSIhy9Nh4"},{"seq":9,"date":"2024-02-27","precision":"week","phase":"peak","platform":"press","actor":"WIRED","actor_kind":"press","country":"ES","text":"WIRED led its MWC gadget roundup with a hands-on mower match during the late-February coverage wave.","url":"https://www.wired.com/story/weird-wacky-gizmos-and-gadgets-we-saw-at-mwc-2024/"},{"seq":10,"date":"2024-02-28","precision":"day","phase":"press","platform":"press","actor":"The Register","actor_kind":"press","text":"The Register reported planned distribution in European markets, Australia, New Zealand and South Africa.","url":"https://www.theregister.com/on-prem/2024/02/28/husqvarna-ports-doom-to-a-robot-lawnmower/1530574"},{"seq":11,"date":"2024-02-29","precision":"day","phase":"backlash","platform":"press","actor":"Jessica Conditt / Engadget","actor_kind":"press","text":"Engadget reproduced the PR pitch and questioned whether the DOOM-running-on-things joke needed new references.","url":"https://www.engadget.com/layoffs-and-weird-pr-emails--this-weeks-gaming-news-173041054.html/"},{"seq":12,"date":"2024-03-11","precision":"day","phase":"press","platform":"press","actor":"Android Central","actor_kind":"press","text":"Android Central reported over 46,000 views for a brand project video, above its usual few hundred.","url":"https://www.androidcentral.com/gaming/doom-husqvarna-lawnmower-brilliant-labs-smart-glasses"},{"seq":13,"date":"2025-05-11","precision":"day","phase":"afterlife","platform":"web","actor":"Petter Lublin / WARC","actor_kind":"owner","text":"WARC published the agency’s case study claiming global reach and improved recruitment interest.","url":"https://www.warc.com/en/article/husqvarna%3A-doom-mowers-d425ffc6107644b1a2321bf6eefa4c96"},{"seq":14,"date":"2025-05-15","precision":"day","phase":"afterlife","platform":"web","actor":"PRWeek Global Awards / The One Club","actor_kind":"brand","text":"DOOM Mowers won PRWeek’s Campaign of the Year and two One Show Bronze Pencils.","url":"https://www.prweekglobalawards.com/winners-2025"},{"seq":15,"date":"2025-06-05","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum published a case study reporting B2B Gold at its marketing awards.","url":"https://www.thedrum.com/awards-case-study/how-husqvarnas-viral-campaign-turned-lawnmowers-into-gaming-consoles"}]},{"id":"HIS-00368","slug":"ikea-u-up","url":"https://howitspread.com/id/HIS-00368","title":"IKEA: U up?","owner":"IKEA 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Canada sent “u up?” DMs and offered respondents discounted or free mattresses.","url":"https://www.rethinkideas.com/work/ikea-u-up"},{"seq":3,"date":"2025-02-14","precision":"day","phase":"response","platform":"retail","actor":"IKEA Canada / Carat","actor_kind":"owner","text":"IKEA bought overnight billboard placements near its downtown Toronto store, facing condo residents.","url":"https://www.oneclub.org/awards/theoneshow/-award/58813/u-upa/"},{"seq":4,"date":"2025-02-18","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum covered the DMs and free mattress deliveries, naming Carat as the media agency.","url":"https://www.thedrum.com/news/ikea-slid-canadians-dms-with-classic-u-up-text"},{"seq":5,"date":"2025-02-21","precision":"week","phase":"peak","platform":"press","actor":"Adweek / DesignRush","actor_kind":"press","text":"Adweek covered the DM offer in the launch-week press cluster; the attention peak remained unmeasured.","url":"https://www.adweek.com/creativity/ikea-slides-into-dms-with-a-cheeky-offer-for-late-night-scrollers/"},{"seq":6,"date":"2025-02-21","precision":"day","phase":"response","platform":"instagram","actor":"IKEA Canada","actor_kind":"owner","text":"Adweek reported that IKEA had extended the offer to selected influencers to build buzz.","url":"https://www.adweek.com/creativity/ikea-slides-into-dms-with-a-cheeky-offer-for-late-night-scrollers/"},{"seq":7,"date":"2025-02-21","precision":"day","phase":"commercial","platform":"instagram","actor":"IKEA Canada / Rethink","actor_kind":"owner","country":"CA","text":"IKEA’s Clio entry reported over ~500 DMs and ~2,500 interactions by February 21.","url":"https://clios.com/winners-gallery/details/189706"},{"seq":8,"date":"2025-02-26","precision":"day","phase":"jump","platform":"instagram","actor":"Durex","actor_kind":"brand","text":"Durex’s Instagram reply with a sex-toy link reached Marketing-Interactive’s 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overkill.","url":"https://www.reddit.com/r/MarvelStudiosSpoilers/comments/1e3s1zj/marvel_studios_deadpool_wolverine_cant_unsee_it/"},{"seq":5,"date":"2024-07-16","precision":"day","phase":"press","platform":"press","actor":"CidadeMarketing","actor_kind":"press","country":"BR","text":"CidadeMarketing covered the trailer parody in Portuguese, explaining its condiment comparison and Reynolds joke.","url":"https://www.cidademarketing.com.br/marketing/2024/07/16/heinz-e-marvel-se-unem-em-campanha-epica-com-deadpool-e-wolverine/"},{"seq":6,"date":"2024-07-17","precision":"day","phase":"response","platform":"instagram","actor":"Heinz","actor_kind":"owner","text":"Heinz planned to give away limited bottle-costume accessories through its Instagram account.","url":"https://www.marketingdive.com/news/heinz-deadpool-and-wolverine-ryan-reynolds-cpg-marketing/721562/"},{"seq":7,"date":"2024-07-22","precision":"day","phase":"response","platform":"web","actor":"Heinz / Rethink","actor_kind":"owner","text":"Heinz’s team captured ketchup-and-mustard cosplay at the New York film premiere for social content.","url":"https://lbbonline.com/news/how-this-iconic-heinz-deadpool-wolverine-collaboration-came-to-life"},{"seq":8,"date":"2024-08-04","precision":"day","phase":"backlash","platform":"reddit","actor":"SamirZero / r/marvelmemes commenters","actor_kind":"public","text":"SamirZero shared a billboard photo; a commenter called it parasitic advertising.","url":"https://www.reddit.com/r/marvelmemes/comments/1ek6slx/now_you_cant_unsee_it/"},{"seq":9,"date":"2024-08-05","precision":"day","phase":"peak","platform":"web","actor":"Google Trends users","actor_kind":"public","text":"Worldwide Google search interest for Heinz Deadpool reached its maximum in the sampled campaign window.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222024-06-15%202024-12-03%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Heinz%20Deadpool%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAas9QkG8HIYoj9GuJCVfjFrDummBtgZ6_"},{"seq":10,"date":"2024-08-06","precision":"day","phase":"response","platform":"press","actor":"Geoff Baillie / Rethink","actor_kind":"owner","text":"Baillie said the campaign was proactive and expanded into cutdowns, retail and premiere content.","url":"https://lbbonline.com/news/how-this-iconic-heinz-deadpool-wolverine-collaboration-came-to-life"},{"seq":11,"date":"2025-04-07","precision":"day","phase":"commercial","platform":"press","actor":"Rethink case-study authors","actor_kind":"owner","text":"An agency-authored WARC case claimed 516% ROI and a 2.9% increase in ketchup sales.","url":"https://www.warc.com/content/article/warc-awards-effectiveness/kraft-heinz-cant-unsee-it/en-gb/158899"},{"seq":12,"date":"2025-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Show celebrated the campaign’s Silver Pencil in Brand Partnerships.","url":"https://www.oneclub.org/awards/theoneshow/-award/57172/cant-unsee-it/"},{"seq":13,"date":"2025-06-02","precision":"day","phase":"afterlife","platform":"press","actor":"MediaCat UK","actor_kind":"press","text":"MediaCat reported over 1.7 million views for the Marvel spot while previewing Cannes contenders.","url":"https://mediacat.uk/cannes-lions-2025-mediacat-uks-grand-prix-predictions/"},{"seq":14,"date":"2025-11-19","precision":"day","phase":"afterlife","platform":"web","actor":"The Drum Awards","actor_kind":"brand","text":"The Drum reported the campaign won Gold for Social Use of Video.","url":"https://www.thedrum.com/awards-case-study/how-heinz-hijacked-deadpool-wolverine-to-boost-ketchup-sales-this-summer"},{"seq":15,"date":"2026-05-15","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Show celebrated a Gold Pencil for the campaign in Creative Effectiveness.","url":"https://www.oneclub.org/awards/theoneshow/-award/63776/cant-unsee-it/"}]},{"id":"HIS-00387","slug":"kitkat-the-kitkat-heist","url":"https://howitspread.com/id/HIS-00387","title":"KitKat (Nestlé): The KitKat Heist","owner":"Nestlé / KitKat","kind":"campaign","sector":"food-beverage","origin":"seeded","region":"GLOBAL","seed_date":"2026-03-29","peak_date":"2026-03-30","origin_platform":"x","platforms":"press;x;tiktok;web;audio;retail","mechanics":"remixable-template;response-chain;brand-pile-on;platform-jump;press-loop","score":52,"band":"Notable","provisional":false,"coverage":1,"reach":75,"contagion":35,"breadth":50,"velocity":69,"longevity":14,"events":14,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2026-03-27","precision":"day","phase":"precursor","platform":"press","actor":"Nestlé","actor_kind":"owner","text":"Nestlé issued a press release announcing the missing KitKat shipment and joking about taking a break.","url":"https://www.prnewswire.com/news-releases/thieves-make-a-break-for-it-as-12-tonnes-of-kitkat-go-missing-302727467.html"},{"seq":2,"date":"2026-03-28","precision":"day","phase":"precursor","platform":"press","actor":"Nestlé","actor_kind":"owner","text":"Nestlé corrected shortage reports and said the theft would have no impact on supply or trade.","url":"https://www.prnewswire.com/news-releases/thieves-make-a-break-for-it-as-12-tonnes-of-kitkat-go-missing-302727467.html"},{"seq":3,"date":"2026-03-29","precision":"day","phase":"seed","platform":"x","actor":"@KITKAT","actor_kind":"owner","text":"KitKat posted a red official-statement graphic confirming the theft and saying supply was not affected.","url":"https://x.com/KITKAT/status/2038313618509377852"},{"seq":4,"date":"2026-03-30","precision":"day","phase":"peak","platform":"press","actor":"Media outlets monitored by Cision","actor_kind":"public","text":"Cision’s chart showed its highest daily KitKat media volume on March 30, during the statement-parody wave.","url":"https://www.cision.com/resources/articles/inside-kitkat-chocolate-heist-response/"},{"seq":5,"date":"2026-03-30","precision":"day","phase":"jump","platform":"x","actor":"Domino’s UK, Ryanair and Denny’s","actor_kind":"brand","text":"Domino’s joked about a KitKat pizza as Ryanair and Denny’s posted their own reactions.","url":"https://x.com/Dominos_UK/status/2038574957945389073"},{"seq":6,"date":"2026-03-31","precision":"day","phase":"jump","platform":"tiktok","actor":"Garron Noone (@garron_music)","actor_kind":"creator","text":"The Poke documented Garron Noone’s TikTok response, which turned into a rant about Easter egg shrinkflation.","url":"https://www.tiktok.com/@garron_music/video/7622406188512103702"},{"seq":7,"date":"2026-03-31","precision":"day","phase":"press","platform":"press","actor":"Mint","actor_kind":"press","country":"IN","text":"Mint reported that Kerala Tourism and Blinkit had joined the heist jokes in India.","url":"https://www.livemint.com/news/world/kitkats-heist-statement-breaks-the-internet-kfc-dominos-microsoft-doordash-mcafee-fox-7eleven-11774922316638.html"},{"seq":8,"date":"2026-03-31","precision":"day","phase":"response","platform":"x","actor":"@KITKAT","actor_kind":"owner","text":"KitKat replied “how was it??” after KFC joked it had tested the chocolate as its twelfth herb and spice.","url":"https://x.com/KITKAT/status/2038953385202720982"},{"seq":9,"date":"2026-04-01","precision":"day","phase":"response","platform":"web","actor":"KitKat / VML","actor_kind":"owner","text":"KitKat launched a tracker that let consumers check wrapper batch codes against the stolen shipment.","url":"https://x.com/KITKAT/status/2039270297774207041"},{"seq":10,"date":"2026-04-02","precision":"day","phase":"press","platform":"press","actor":"PRNEWS","actor_kind":"press","text":"PRNEWS covered the parody statements and the tracker, explaining how other brands extended the story.","url":"https://www.prnewsonline.com/pr-roundup-a-kitkat-heist-united-responds-and-the-opinions-of-900-journalists/"},{"seq":11,"date":"2026-04-03","precision":"day","phase":"jump","platform":"audio","actor":"Emily D. Baker","actor_kind":"creator","text":"Emily D. Baker published a KitKat heist podcast episode linking to her full YouTube livestream coverage.","url":"https://podfollow.com/get-legit-law-sh-t/episode/aebb293803472bb88d6503962f2111e79d5e4762/view"},{"seq":12,"date":"2026-04-07","precision":"day","phase":"response","platform":"retail","actor":"KitKat Canada / Courage","actor_kind":"owner","country":"CA","text":"Famous Campaigns reported a staged KitKat delivery convoy with black security vehicles in Toronto.","url":"https://www.famouscampaigns.com/2026/04/kitkat-stages-escorted-convoy-after-theft-headlines/"},{"seq":13,"date":"2026-04-08","precision":"day","phase":"jump","platform":"retail","actor":"Home Centre / Leo Burnett Middle East","actor_kind":"brand","text":"Campaign Middle East reported Home Centre filled storage beds with KitKats to carry the joke into showrooms.","url":"https://campaignme.com/landmark-groups-home-centre-takes-kitkat-heist-beyond-social-trend-to-in-store-marketing/"},{"seq":14,"date":"2026-06-26","precision":"day","phase":"afterlife","platform":"press","actor":"Cannes Lions","actor_kind":"brand","text":"The Drum reported that The KitKat Heist had won the Cannes PR Grand Prix and four Gold and four Silver Lions.","url":"https://www.thedrum.com/news/nestle-s-mo-kingston-on-why-kitkat-s-the-heist-was-able-to-steal-the-show-in-cannes"}]},{"id":"HIS-00388","slug":"nike-la-loves-a-sequel","url":"https://howitspread.com/id/HIS-00388","title":"Nike: LA Loves A 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naming Kendrick Lamar’s Squabble Up.","url":"https://x.com/nicekicks/status/1984839807390884063"},{"seq":3,"date":"2025-11-02","precision":"day","phase":"jump","platform":"reddit","actor":"u/Goosedukee / u/Taurus24Silver / r/Fauxmoi","actor_kind":"public","text":"Reddit users shared the ad in baseball, Kendrick Lamar and pop-culture communities.","url":"https://www.reddit.com/r/baseball/comments/1om8bdg/nikes_celebratory_ad_for_the_dodgers_championship/"},{"seq":4,"date":"2025-11-02","precision":"day","phase":"press","platform":"press","actor":"ClutchPoints","actor_kind":"press","text":"ClutchPoints covered Nike’s commercial at 1:22 AM ET and connected its soundtrack to the Toronto rivalry.","url":"https://clutchpoints.com/mlb/los-angeles-dodgers/dodgers-news-nike-remakes-commercial-with-kendrick-lamar-diss-toward-toronto"},{"seq":5,"date":"2025-11-02","precision":"day","phase":"press","platform":"press","actor":"Kicks On SI","actor_kind":"press","text":"Kicks On SI framed the ad as a jab at Drake and noted his NOCTA partnership with Nike.","url":"https://www.si.com/fannation/sneakers/news/nike-trolls-drake-after-dodgers-beat-blue-jays-in-world-series"},{"seq":6,"date":"2025-11-02","precision":"day","phase":"jump","platform":"web","actor":"Yjizz / PTT Baseball","actor_kind":"creator","text":"Yjizz linked Nike’s ad in a Chinese-language PTT roundup of Game 7 clips.","url":"https://www.ptt.cc/bbs/Baseball/M.1762079034.A.4C1.html"},{"seq":7,"date":"2025-11-02","precision":"day","phase":"press","platform":"x","actor":"Dodgers Nation","actor_kind":"press","text":"The Big Lead embedded Dodgers Nation’s repost of Nike’s championship ad in same-day coverage.","url":"https://www.thebiglead.com/nike-drops-epic-world-series-commercial-after-dodgers-win/"},{"seq":8,"date":"2025-11-03","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/ianjpark","actor_kind":"creator","text":"ianjpark spliced Nike’s previous-year credits ad together with the sequel and posted the edit.","url":"https://www.reddit.com/r/Dodgers/comments/1on4bi8/roll_the_credits_randy_then_run_it_back_for/"},{"seq":9,"date":"2025-11-03","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/kafqatamura","actor_kind":"creator","text":"kafqatamura shared a combined version of Nike’s two Dodgers championship commercials.","url":"https://www.reddit.com/r/Dodgers/comments/1onevx7/you_gotta_watch_2024_and_2025_nike_dodgers_world/"},{"seq":10,"date":"2025-11-05","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/dreezyyyy","actor_kind":"creator","text":"dreezyyyy requested the campaign T-shirt graphic as a phone wallpaper, and another user supplied it.","url":"https://www.reddit.com/r/Dodgers/comments/1ooyt6o/la_loves_a_sequel_nike_shirt/"},{"seq":11,"date":"2025-11-06","precision":"day","phase":"jump","platform":"audio","actor":"Sonia Baschez / Moshe / Meme Team","actor_kind":"creator","text":"Meme Team devoted a podcast segment to the ad’s baseball and rap rivalries.","url":"https://www.memeteampodcast.com/nike-dodgers-world-series-ad-analysis-20k-neo-robot-launch-grammarly-superhuman-rebrand/"},{"seq":12,"date":"2025-11-08","precision":"week","phase":"peak","platform":"press","actor":"Launch-week coverage and forum posts","actor_kind":"public","text":"Coverage and reposts clustered in the launch week; the campaign-wide attention peak remained unmeasured."},{"seq":13,"date":"2025-11-18","precision":"day","phase":"afterlife","platform":"web","actor":"Daryl Butler / LinkedIn","actor_kind":"creator","text":"Former Nike employee Daryl Butler posted an analysis of the ad’s sequel strategy on LinkedIn.","url":"https://www.linkedin.com/posts/darylbutler_nikes-sequel-strategy-activity-7396577989330833409-r9vu"},{"seq":14,"date":"2025-12-17","precision":"day","phase":"afterlife","platform":"press","actor":"Sports Business Journal","actor_kind":"press","text":"SBJ’s year-end social-marketing column cited Nike’s Dodgers spot and its social-media virality.","url":"https://www.sportsbusinessjournal.com/Articles/2025/12/17/the-brands-that-will-win-on-social-in-2026-and-the-ones-that-wont/"},{"seq":15,"date":"2026-04-21","precision":"month","phase":"afterlife","platform":"web","actor":"The Clio Awards","actor_kind":"brand","text":"Clio listed the campaign as a Silver winner in Social Media Craft / Music.","url":"https://clios.com/winners-gallery/details/213169"},{"seq":16,"date":"2026-05-14","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club for Creativity","actor_kind":"brand","text":"The One Show awarded the campaign a Bronze Pencil for Social Post / Real-time Response.","url":"https://www.oneclub.org/awards/theoneshow/-award/64891/la-loves-a-sequel/"},{"seq":17,"date":"2026-05-21","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/MachineGunShelley","actor_kind":"creator","text":"A Dodgers fan recalled LA Loves a Sequel and said she wanted to watch Nike’s video again.","url":"https://www.reddit.com/r/Dodgers/comments/1tj1lx5/please_tell_me_im_not_the_only_one_like_this/"}]},{"id":"HIS-00389","slug":"penguins-international-protest-march-of-the-penguins","url":"https://howitspread.com/id/HIS-00389","title":"Penguins International: Protest March of the Penguins","owner":"Penguins International; Rethink (agency)","kind":"campaign","sector":"politics-civic","origin":"stunt","region":"CA","seed_date":"2025-04-11","peak_date":"2025-04-20","origin_platform":"youtube","platforms":"youtube;reddit;press;web;audio","mechanics":"newsjacking;spectacle;platform-jump;press-loop","score":47,"band":"Notable","provisional":true,"coverage":0.65,"reach":53,"contagion":null,"breadth":30,"velocity":58,"longevity":null,"events":16,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-04-11","precision":"day","phase":"seed","platform":"youtube","actor":"Penguins International / Rethink","actor_kind":"owner","text":"Penguins International released the campaign film announcing its penguin protest livestream.","url":"https://www.youtube.com/watch?v=Xlik9QF08qM"},{"seq":2,"date":"2025-04-12","precision":"day","phase":"response","platform":"reddit","actor":"u/Penguins_Intl","actor_kind":"owner","text":"The owner posted the campaign in r/penguin and answered questions about the livestream.","url":"https://www.reddit.com/r/penguin/comments/1jxm67l/penguin_march_against_tariffs/"},{"seq":3,"date":"2025-04-14","precision":"day","phase":"press","platform":"press","actor":"Euronews","actor_kind":"press","text":"Euronews embedded the campaign film and reported plans to stream the migration on April 16.","url":"https://www.euronews.com/culture/2025/04/14/penguin-protest-march-against-trumps-tariffs-coming-this-week"},{"seq":4,"date":"2025-04-14","precision":"day","phase":"jump","platform":"reddit","actor":"u/Myllicent","actor_kind":"creator","text":"Myllicent linked the launch film in r/notthebeaverton, where users discussed its comedy.","url":"https://www.reddit.com/r/notthebeaverton/comments/1jz49qd/penguin_protest_march_against_trumps_tariffs/"},{"seq":5,"date":"2025-04-16","precision":"day","phase":"press","platform":"press","actor":"Muse by Clios","actor_kind":"press","text":"Muse reported the launch film was approaching three million views without naming a platform.","url":"https://musebyclios.com/environment/penguins-in-antarctica-march-to-protest-donald-trump/"},{"seq":6,"date":"2025-04-16","precision":"day","phase":"press","platform":"press","actor":"Newsweek","actor_kind":"press","text":"Newsweek reported online takeoff and the nonprofit’s plan for a World Penguin Day protest.","url":"https://www.newsweek.com/donald-trump-tariffs-penguins-protest-islands-2060094"},{"seq":7,"date":"2025-04-16","precision":"day","phase":"response","platform":"youtube","actor":"Penguins International / Jacqueline Hansen","actor_kind":"owner","text":"The nonprofit streamed the penguin march with Jacqueline Hansen’s commentary and donation prompts.","url":"https://www.youtube.com/watch?v=b43Z2gFGkWc"},{"seq":8,"date":"2025-04-20","precision":"week","phase":"peak","platform":"press","actor":"Euronews / Newsweek / Muse / Los Angeles Times","actor_kind":"press","text":"Coverage clustered in April 14-20; the Los Angeles Times interviewed the nonprofit’s director.","url":"https://www.latimes.com/world-nation/story/2025-04-20/trump-tariffs-humor-memes"},{"seq":9,"date":"2025-04-23","precision":"day","phase":"afterlife","platform":"press","actor":"Campaign Brief / Bestads","actor_kind":"press","text":"Bestads selected the campaign film as its Best TV ad of the week.","url":"https://campaignbriefasia.com/2025/04/23/bestads-best-of-the-week-penguins-international-protest-march-of-the-penguins-via-rethink-ny/"},{"seq":10,"date":"2025-05-01","precision":"day","phase":"afterlife","platform":"web","actor":"University of San Francisco sustainability blog","actor_kind":"press","text":"A student sustainability article discussed the livestream as a penguin conservation fundraiser.","url":"https://usfblogs.usfca.edu/sustainability/2025/05/01/tariffs-on-penguin-island/"},{"seq":11,"date":"2025-06-04","precision":"day","phase":"backlash","platform":"press","actor":"USA TODAY / Charlie Skuba","actor_kind":"press","text":"USA TODAY quoted marketing professor Charlie Skuba saying the penguins had not gained widespread attention.","url":"https://www.usatoday.com/story/news/politics/2025/06/04/trump-political-phrases-slogans-policies/83987774007/"},{"seq":12,"date":"2026-04-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Club announced 11 finalist entries for the campaign in its 2026 One Show.","url":"https://www.oneclub.org/press/-os2026-finalists"},{"seq":13,"date":"2026-05-14","precision":"day","phase":"afterlife","platform":"web","actor":"The One 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showing participants receiving ancestry-test results.","url":"https://www.youtube.com/watch?v=tyaEQEmt5ls"},{"seq":3,"date":"2016-06-02","precision":"day","phase":"response","platform":"facebook","actor":"momondo","actor_kind":"owner","text":"Momondo launched Facebook and YouTube ads and a competition offering DNA kits.","url":"https://www.linkedin.com/pulse/1-birth-purpose-per-christiansen"},{"seq":4,"date":"2016-06-03","precision":"day","phase":"press","platform":"press","actor":"shots","actor_kind":"press","text":"Shots covered the film and credited &Co., Bacon and director Jeppe Rønde.","url":"https://shots.net/news/view/90474-momondo-dna-journey"},{"seq":5,"date":"2016-06-05","precision":"day","phase":"jump","platform":"web","actor":"Koreus commenters","actor_kind":"public","text":"Koreus posted the film, and commenters debated whether DNA defined national 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the film’s Cannes Lions awards.","url":"https://superprimefilms.com/2323/cannes-lions-go-to-work-from-jeppe-ronde-and-damien-chazelle/"}]},{"id":"HIS-00395","slug":"moonpie-lol-ok","url":"https://howitspread.com/id/HIS-00395","title":"MoonPie Lol Ok","owner":"MoonPie / Chattanooga Bakery; Tombras (agency)","kind":"campaign","sector":"food-beverage","origin":"seeded","region":"US","seed_date":"2017-08-21","peak_date":"2017-08-21","origin_platform":"x","platforms":"retail;x;press;web;reddit","mechanics":"response-chain;press-loop;newsjacking;counter-programming;unhinged-voice","score":45,"band":"Notable","provisional":false,"coverage":0.8,"reach":52,"contagion":null,"breadth":30,"velocity":58,"longevity":38,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-12","timeline":[{"seq":1,"date":"2017-08-18","precision":"day","phase":"precursor","platform":"retail","actor":"Shoney's","actor_kind":"brand","text":"Shoney's announced free MoonPies and 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tone.","url":"https://www.adweek.com/creativity/11-branded-content-masterminds-who-are-elevating-the-art-of-marketing-2018/"},{"seq":14,"date":"2019-03-04","precision":"day","phase":"afterlife","platform":"web","actor":"Millicent Weber / Beth Driscoll","actor_kind":"public","text":"First Monday reproduced the reply in a study of humour on institutional Twitter accounts.","url":"https://firstmonday.org/ojs/index.php/fm/article/download/9486/7734"},{"seq":15,"date":"2019-05-13","precision":"day","phase":"jump","platform":"reddit","actor":"Reddit commenters","actor_kind":"public","text":"A Reddit commenter recalled the eclipse reply while discussing a different MoonPie exchange.","url":"https://www.reddit.com/r/JusticeServed/comments/bnri61"},{"seq":16,"date":"2024-03-26","precision":"day","phase":"afterlife","platform":"press","actor":"MoonPie","actor_kind":"owner","text":"MoonPie recalled the Hostess reply while announcing a new eclipse campaign and survival 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poster.","url":"https://techcrunch.com/2025/09/27/ai-startup-friend-spent-more-than-1m-on-all-those-subway-ads/"},{"seq":8,"date":"2025-10-02","precision":"day","phase":"jump","platform":"reddit","actor":"u/Better-Turnip-226","actor_kind":"creator","text":"Better-Turnip-226 shared a gallery of graffitied subway ads on r/interestingasfuck.","url":"https://www.reddit.com/r/interestingasfuck/comments/1nw2100/an_ai_company_just_spent_1_million_on_print/"},{"seq":9,"date":"2025-10-03","precision":"day","phase":"peak","platform":"press","actor":"GDELT news index","actor_kind":"public","text":"GDELT recorded three matching articles, its highest daily count for the campaign query in the fetched window.","metric_value":3,"metric_label":"3 indexed news 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total.","url":"https://arstechnica.com/tech-policy/2025/10/vandals-deface-ads-for-ai-necklaces-that-listen-to-all-your-conversations/"},{"seq":13,"date":"2025-10-19","precision":"day","phase":"response","platform":"web","actor":"Avi Schiffmann / protest organizers","actor_kind":"owner","text":"Schiffmann attended a protest where people tore up a Friend cutout and chanted to get real friends.","url":"https://www.theverge.com/ai-artificial-intelligence/802697/friend-ai-device-subway-ad-protest-nyc"},{"seq":14,"date":"2025-10-21","precision":"day","phase":"afterlife","platform":"press","actor":"Heineken","actor_kind":"brand","text":"Business Insider documented Heineken’s paid billboard parody with a bottle opener in place of the pendant.","url":"https://www.businessinsider.com/heineken-billboard-friend-ai-subway-ads-2025-10"},{"seq":15,"date":"2025-11-01","precision":"day","phase":"afterlife","platform":"tiktok","actor":"@joshjoshjosh.net","actor_kind":"creator","text":"Josh Zhong posted a Friend subway-ad costume that other people could graffiti.","url":"https://www.tiktok.com/@joshjoshjosh.net/video/7567665103118552333"},{"seq":16,"date":"2026-03-19","precision":"day","phase":"afterlife","platform":"web","actor":"OUTFRONT Media","actor_kind":"brand","text":"OUTFRONT described the campaign as one of the largest static ad buys in the New York subway.","url":"https://www.outfront.com/blog/irl-advertising-expertise-outfront-presidents-club-honoree-jonathan-katz"}]},{"id":"HIS-00399","slug":"instacart-for-papa","url":"https://howitspread.com/id/HIS-00399","title":"Instacart: For 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teasers with Ben Stiller and Benson Boone as a bickering musical duo.","url":"https://www.billboard.com/music/music-news/benson-boone-ben-stiller-super-bowl-commercial-instacart-1236160656/"},{"seq":3,"date":"2026-01-28","precision":"day","phase":"seed","platform":"youtube","actor":"Instacart / Spike Jonze","actor_kind":"owner","text":"Instacart released Jonze’s director’s cut, For Papa!, alongside its Bananas broadcast spot.","url":"https://company.instacart.com/pressreleases/instacart-goes-bananas-in-super-bowl-lx-ad"},{"seq":4,"date":"2026-01-28","precision":"day","phase":"press","platform":"press","actor":"shots / ABC Audio / Billboard","actor_kind":"press","text":"Press covered the film’s backflips and sibling rivalry; Billboard interviewed Boone about the campaign.","url":"https://shots.net/news/view/spike-jonze-ben-stiller-and-benson-boone-flip-on-the-super-bowl-for-instacart"},{"seq":5,"date":"2026-01-28","precision":"day","phase":"response","platform":"web","actor":"Instacart","actor_kind":"owner","text":"Instacart made Preference Picker available across most retailers, with banana ripeness options.","url":"https://company.instacart.com/updates/introducing-preference-picker-so-you-can-get-groceries-just-how-you-like"},{"seq":6,"date":"2026-01-29","precision":"day","phase":"press","platform":"press","actor":"Marketing Brew / Mandatory","actor_kind":"press","text":"Marketing Brew reported the planned earworm; Mandatory called the commercial viral in its headline.","url":"https://www.marketingbrew.com/stories/2026/01/29/instacart-super-bowl-ad-bananas-ben-stiller-benson-boone-spike-jonze"},{"seq":7,"date":"2026-02-02","precision":"day","phase":"press","platform":"tv","actor":"Good Morning America / Benson 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ad.","url":"https://www.reddit.com/r/CommercialsIHate/comments/1rr11tt/instacarts_godawful_retro_music_video_commercial/"},{"seq":16,"date":"2026-04-22","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The ADC finalist announcement included nine entries for Instacart’s For Papa!.","url":"https://www.oneclub.org/press/-adc105-finalists"},{"seq":17,"date":"2026-05-27","precision":"day","phase":"afterlife","platform":"web","actor":"Tribeca","actor_kind":"brand","text":"Tribeca announced For Papa! as an official selection in its commercial awards category.","url":"https://tribecafilm.com/press-center/press-releases/tribeca-x-announces-inaguarl-filmmaker-of-the-year-award-honoring-asap-rocky-alongside-programming-lineup"}]},{"id":"HIS-00400","slug":"locket-widget","url":"https://howitspread.com/id/HIS-00400","title":"Locket Widget","owner":"Locket Labs, Inc.; Matt 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publicly on New Year’s Day after he built it for his girlfriend.","url":"https://apps.apple.com/us/app/locket-widget/id1600525061"},{"seq":3,"date":"2022-01-09","precision":"day","phase":"commercial","platform":"app-store","actor":"U.S. App Store users","actor_kind":"public","country":"US","text":"Locket reached No. 1 on the U.S. App Store.","url":"https://techcrunch.com/2022/01/11/locket-an-app-for-sharing-photos-to-friends-homescreens-hits-the-top-of-the-app-store/"},{"seq":4,"date":"2022-01-11","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch covered Locket’s TikTok-led adoption.","url":"https://techcrunch.com/2022/01/11/locket-an-app-for-sharing-photos-to-friends-homescreens-hits-the-top-of-the-app-store/"},{"seq":5,"date":"2022-01-13","precision":"day","phase":"backlash","platform":"press","actor":"9to5Mac","actor_kind":"press","text":"9to5Mac questioned Locket’s required address-book access and proposed standalone invitations.","url":"https://9to5mac.com/2022/01/13/locket-app-iphone-widgets/"},{"seq":6,"date":"2022-01-18","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"OMR reported over 3,000 videos using Locket’s sound, including demos by unaffiliated creators.","url":"https://omr.com/de/daily/locket-social-app-tiktok"},{"seq":7,"date":"2022-01-18","precision":"month","phase":"peak","platform":"app-store","actor":"U.S. iOS users","actor_kind":"public","text":"A data.ai retrospective placed Locket’s U.S. download peak for 2022 in January.","url":"https://cocktailmarketing.com.mx/wp-content/uploads/2023/12/State-of-mobile-2023-data.ai_.pdf"},{"seq":8,"date":"2022-06-16","precision":"day","phase":"afterlife","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported a clone called LivePic, Locket Photo Widgets.","url":"https://techcrunch.com/2022/06/16/the-next-big-social-platform-isthe-smartphones-homescreen/"},{"seq":9,"date":"2022-08-04","precision":"day","phase":"commercial","platform":"press","actor":"Matt Moss / Locket Labs","actor_kind":"owner","text":"Moss reported raising $12.5 million after Locket reached No. 1 in app stores across over 30 countries.","url":"https://techfundingnews.com/photo-sharing-app-founded-as-a-gift-to-girlfriend-sweeps-12-5m-funding/"},{"seq":10,"date":"2022-09-21","precision":"day","phase":"commercial","platform":"app-store","actor":"Android users","actor_kind":"public","text":"Androidrank recorded Locket reaching the Google Play threshold of one million installs.","url":"https://www.androidrank.org/application/locket_widget/com.locket.Locket"},{"seq":11,"date":"2022-11-28","precision":"day","phase":"afterlife","platform":"app-store","actor":"Apple","actor_kind":"brand","text":"Apple selected Locket Widget as a Cultural Impact winner in its annual App Store Awards.","url":"https://www.apple.com/ie/newsroom/2022/11/app-store-awards-celebrate-the-best-apps-and-games-of-2022/"},{"seq":12,"date":"2025-10-09","precision":"day","phase":"response","platform":"app-store","actor":"Matt Moss / Locket Labs","actor_kind":"owner","text":"Locket announced Rollcall, a weekly photo-dump feature tested with younger users.","url":"https://www.businessinsider.com/locket-widget-app-photo-dump-feature-instagram-gen-alpha-teens-2025-10"},{"seq":13,"date":"2025-10-09","precision":"day","phase":"commercial","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Locket reported about 9 million daily users and over 90 million lifetime downloads to Business Insider.","url":"https://www.businessinsider.com/locket-widget-app-photo-dump-feature-instagram-gen-alpha-teens-2025-10"},{"seq":14,"date":"2026-04-01","precision":"day","phase":"commercial","platform":"web","actor":"Matt Moss","actor_kind":"owner","text":"Moss reported 10 million 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11; search interest for “Lovable ai” peaked in May 10 to 16.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Lovable_(company)/daily/20251101/20261012"},{"seq":15,"date":"2026-08-12","precision":"day","phase":"commercial","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters reported a $400M Series C at a $13.3B valuation, double Lovable’s December valuation.","url":"https://economictimes.indiatimes.com/tech/artificial-intelligence/vibe-coding-startup-lovable-raises-400-million-at-13-3-billion-valuation/articleshow/133187077.cms"},{"seq":16,"date":"2026-09-24","precision":"day","phase":"commercial","platform":"press","actor":"Fabian Hedin / HumanX","actor_kind":"owner","text":"Hedin said annualized revenue had passed $600M at HumanX in Amsterdam.","url":"https://techcrunch.com/2026/09/24/lovables-annualized-revenue-crosses-600m-as-vibe-coding-takes-off/"}]},{"id":"HIS-00402","slug":"ngl-app","url":"https://howitspread.com/id/HIS-00402","title":"NGL app","owner":"NGL Labs (launch); Mode Mobile (acquirer)","kind":"app","sector":"tech","origin":"mixed","region":"US","seed_date":"2021-12-10","peak_date":"2022-06-21","origin_platform":"app-store","platforms":"instagram;app-store;press;x;web","mechanics":"shareable-output;platform-jump;press-loop;controversy;founder-origin","score":34,"band":"Niche","provisional":true,"coverage":0.85,"reach":75,"contagion":10,"breadth":20,"velocity":0,"longevity":null,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2021-10-27","precision":"day","phase":"precursor","platform":"instagram","actor":"Instagram","actor_kind":"brand","text":"Instagram opened Story link stickers to all users, removing the restriction 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countries.","url":"https://www.ycombinator.com/blog/polly-is-a-fun-social-polling-app-for-teens-yc-s17/"},{"seq":9,"date":"2017-10-03","precision":"day","phase":"afterlife","platform":"instagram","actor":"Instagram","actor_kind":"brand","text":"Instagram released native Story polls; TechCrunch and TNW compared the feature with Polly.","url":"https://about.instagram.com/blog/announcements/introducing-polls-in-instagram-stories"},{"seq":10,"date":"2017-10-04","precision":"day","phase":"peak","platform":"press","actor":"GDELT news matches","actor_kind":"public","text":"Polly and Snapchat news matches peaked at seven articles on October 4 in GDELT's August-November sample.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22polly%22%20%22snapchat%22&mode=timelinevolraw&format=json&startdatetime=20170801000000&enddatetime=20171201000000"},{"seq":11,"date":"2018-03-12","precision":"day","phase":"afterlife","platform":"press","actor":"YPulse","actor_kind":"press","text":"YPulse listed Polly among four peer-polling platforms for brands and described voting without an app download.","url":"https://www.ypulse.com/article/2018/03/12/4-peer-polling-platforms-brands-should-know/"},{"seq":12,"date":"2018-08-08","precision":"day","phase":"commercial","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported that a planned Reddit acqui-hire of Polly had fallen through.","url":"https://techcrunch.com/2018/08/08/audius/"},{"seq":13,"date":"2019-05-08","precision":"day","phase":"afterlife","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch cited Polly as a Snapchat polling predecessor while reporting Yolo's rise.","url":"https://techcrunch.com/2019/05/08/download-yolo-app/"},{"seq":14,"date":"2019-05-09","precision":"day","phase":"response","platform":"x","actor":"Ranidu Lankage (@Ranidu)","actor_kind":"owner","text":"Lankage said Polly had kept polling instead of an open anonymous comment box due to retention and abuse risks.","url":"https://x.com/Ranidu/status/1126296151479603200"},{"seq":15,"date":"2020-02-28","precision":"day","phase":"afterlife","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch again named Polly as a predecessor to Yolo's Snapchat question-and-answer feature.","url":"https://techcrunch.com/2020/02/28/anonymous-snapchat-group-chat-yolo/"},{"seq":16,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"web","actor":"Y Combinator","actor_kind":"brand","text":"YC's live directory listed Polly as inactive and displayed founder claims of more than 45 million users.","url":"https://www.ycombinator.com/companies/polly"}]},{"id":"HIS-00407","slug":"poparazzi","url":"https://howitspread.com/id/HIS-00407","title":"Poparazzi","owner":"TTYL Inc.; cofounders Alex and Austen 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his newsletter after it reached No. 1.","url":"https://constine.substack.com/p/poparazzi-photo-app-blows-up-by-banning"},{"seq":6,"date":"2021-05-25","precision":"day","phase":"jump","platform":"x","actor":"Chase Stubblefield","actor_kind":"creator","text":"Chase Stubblefield reviewed onboarding and questioned contact uploads on Twitter.","url":"https://techcrunch.com/2021/05/26/poparazzi-hypes-itself-to-the-top-of-the-app-store/"},{"seq":7,"date":"2021-05-25","precision":"day","phase":"commercial","platform":"app-store","actor":"iPhone users","actor_kind":"public","text":"App Annie placed Poparazzi first in 24 countries the day after launch.","url":"https://omr.com/en/daily/poparazzi-launch-campaign"},{"seq":8,"date":"2021-05-26","precision":"day","phase":"press","platform":"press","actor":"Kommersant","actor_kind":"press","text":"Kommersant covered the US chart debut and Poparazzi’s TikTok promotion.","url":"https://www.kommersant.ru/doc/4828011"},{"seq":9,"date":"2021-05-28","precision":"week","phase":"peak","platform":"app-store","actor":"iPhone users","actor_kind":"public","text":"Variety reported Poparazzi held the US overall and photo/video No. 1 ranks throughout its launch week.","url":"https://variety.com/vip/poparazzi-is-the-hot-new-app-heres-how-it-could-cool-down-1234984405/"},{"seq":10,"date":"2021-06-11","precision":"day","phase":"jump","platform":"reddit","actor":"u/garrett853 / r/privacy","actor_kind":"creator","text":"A Reddit user said friends created a profile of them and triggered an invitation text.","url":"https://www.reddit.com/r/privacy/comments/nxjy1t/poparazzi_app_is_parasitic_trash/"},{"seq":11,"date":"2021-07-26","precision":"day","phase":"backlash","platform":"press","actor":"Los Angeles Business Journal","actor_kind":"press","text":"LABJ reported privacy concerns and a fall to No. 41 in the photo/video chart by mid-July.","url":"https://labusinessjournal.com/technology/social-app-poparazzi-slowdown-after-fast-start/"},{"seq":12,"date":"2022-05-31","precision":"day","phase":"afterlife","platform":"web","actor":"Alex Ma","actor_kind":"owner","text":"Alex Ma said 95% of active users were under 21 and over 75% were 14–18; users were mainly US-based.","url":"https://medium.com/poparazzi/whats-poppin-f0f7f36b2de1"},{"seq":13,"date":"2022-06-01","precision":"day","phase":"commercial","platform":"press","actor":"Alex Ma / Poparazzi","actor_kind":"owner","text":"Poparazzi disclosed growth figures and confirmed a $15 million Series A.","url":"https://techcrunch.com/2022/06/01/poparazzi-hits-5m-downloads-a-year-after-launch-confirms-its-15m-series-a/"},{"seq":14,"date":"2022-06-23","precision":"day","phase":"response","platform":"retail","actor":"Poparazzi","actor_kind":"owner","text":"PAPER reported from Poparazzi’s first birthday party on a chartered yacht in Marina del Rey.","url":"https://www.papermag.com/poparazzi-app"},{"seq":15,"date":"2022-08-30","precision":"day","phase":"response","platform":"app-store","actor":"TTYL","actor_kind":"owner","text":"TTYL confirmed plans to release Made With Friends, which expanded its friends-built profile concept.","url":"https://techcrunch.com/2022/08/30/following-its-series-a-poparazzis-team-is-readying-a-new-social-app-that-goes-beyond-photos/"},{"seq":16,"date":"2023-04-28","precision":"day","phase":"response","platform":"web","actor":"Alex Ma / Poparazzi","actor_kind":"owner","text":"Alex Ma announced discontinuation and gave users until June 30 to download their content.","url":"https://www.businessinsider.com/meta-instagram-hires-core-team-buzzy-social-media-app-poparazzi-2023-7"},{"seq":17,"date":"2023-07-11","precision":"day","phase":"afterlife","platform":"press","actor":"Meta","actor_kind":"brand","text":"Business Insider reported Meta hired four staffers, including Alex Ma, without buying Poparazzi’s assets.","url":"https://www.businessinsider.com/meta-instagram-hires-core-team-buzzy-social-media-app-poparazzi-2023-7"}]},{"id":"HIS-00408","slug":"pope-bars","url":"https://howitspread.com/id/HIS-00408","title":"#PopeBars","owner":"","kind":"meme","sector":"culture","origin":"organic","region":"GLOBAL","seed_date":"2015-11-30","peak_date":"2015-11-30","origin_platform":"x","platforms":"press;x;web;facebook","mechanics":"remixable-template;creator-relay;platform-jump;press-loop;newsjacking","score":29,"band":"Niche","provisional":false,"coverage":0.8,"reach":34,"contagion":null,"breadth":40,"velocity":14,"longevity":17,"events":16,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2015-11-29","precision":"day","phase":"precursor","platform":"press","actor":"Gianluigi Guercia / AFP","actor_kind":"press","text":"AFP photographed Francis at the Bangui camp; its French account published the image that day, before the caption 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lyrics.","url":"https://x.com/Lin_Manuel/status/671372236478128128"},{"seq":5,"date":"2015-11-30","precision":"week","phase":"peak","platform":"x","actor":"Twitter users and organisations","actor_kind":"public","text":"Rap captions reached celebrities and organisations during the Nov. 30-Dec. 2 press burst."},{"seq":6,"date":"2015-11-30","precision":"day","phase":"press","platform":"web","actor":"National Catholic Reporter","actor_kind":"press","text":"Reported #PopeBars trending in the US and South Africa, then curated a family-friendly selection."},{"seq":7,"date":"2015-12-01","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"The Irish Times reported that the photograph and rap verses had been shared widely on Facebook and 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rhymes.","url":"https://hypixel.net/threads/anticheatbars.512252/"},{"seq":11,"date":"2015-12-10","precision":"day","phase":"afterlife","platform":"press","actor":"NPR","actor_kind":"press","text":"NPR connected the new #FLOTUSBars captions of Michelle Obama to the earlier #PopeBars format.","url":"https://www.hawaiipublicradio.org/2015-12-10/memeoftheweek-must-be-flotus-on-the-mic"},{"seq":12,"date":"2015-12-21","precision":"day","phase":"afterlife","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork included #PopeBars and #FLOTUSBars together in its year-end musical meme list.","url":"https://pitchfork.com/features/lists-and-guides/9775-the-year-in-memes-2015/"},{"seq":13,"date":"2016-02-19","precision":"day","phase":"afterlife","platform":"x","actor":"Raul Carvajal (@NycAnarchy)","actor_kind":"creator","text":"Raul Carvajal used #PopeBars for a verse criticising Donald Trump.","url":"https://x.com/NycAnarchy/status/700550831796391936"},{"seq":14,"date":"2017-04-30","precision":"day","phase":"afterlife","platform":"x","actor":"Reuters Africa","actor_kind":"press","text":"Reuters Africa posted another microphone photograph, which Know Your Meme linked to a #PopeBars revival.","url":"https://x.com/ReutersAfrica/status/858598774763130881"},{"seq":15,"date":"2017-04-30","precision":"day","phase":"afterlife","platform":"x","actor":"Liam0mac (then @LJPmcLoughlin)","actor_kind":"creator","text":"Liam0mac remarked that the pope looked like he was rapping when holding a microphone.","url":"https://x.com/Liam0mac/status/858762126374129664"},{"seq":16,"date":"2017-05-01","precision":"day","phase":"afterlife","platform":"x","actor":"5and15 (@5and15shop)","actor_kind":"creator","text":"5and15 replied to the revived photograph with a rap lyric rewritten around a Hail Mary.","url":"https://x.com/5and15shop/status/858912711568117760"}]},{"id":"HIS-00409","slug":"popeyes-chicken-sandwich","url":"https://howitspread.com/id/HIS-00409","title":"Popeyes Chicken Sandwich","owner":"Popeyes Louisiana Kitchen","kind":"food","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2019-05-24","peak_date":"2019-08-20","origin_platform":"reddit","platforms":"press;reddit;retail;x;tv","mechanics":"counter-programming;platform-jump;press-loop;sell-out-loop;controversy","score":59,"band":"Notable","provisional":false,"coverage":1,"reach":75,"contagion":45,"breadth":70,"velocity":60,"longevity":28,"events":17,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2019-05-22","precision":"day","phase":"precursor","platform":"press","actor":"The Fast Food Post","actor_kind":"press","text":"The Fast Food Post reported a brioche chicken sandwich with pickles and mayo at participating 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News quoted crush and social-anxiety jokes, and ET embedded Barr’s clip in its report.","url":"https://www.eonline.com/news/1002444/watch-nicole-kidman-awkwardly-deny-rami-malek-onstage-at-the-2019-golden-globes"},{"seq":5,"date":"2019-01-07","precision":"day","phase":"backlash","platform":"x","actor":"Replies to Abby Barr","actor_kind":"public","text":"A reply called Kidman rude for failing to acknowledge Malek, while other replies congratulated him.","url":"https://x.com/1AbbyRoad/status/1082130019831476224"},{"seq":6,"date":"2019-01-07","precision":"day","phase":"press","platform":"press","actor":"Univision","actor_kind":"press","text":"Univision collected English, Spanish and Portuguese reactions, including comparisons with unrequited love.","url":"https://www.univision.com/entretenimiento/cultura-pop/el-incomodo-saludo-de-rami-malek-a-nicole-kidman-que-se-transformo-en-meme-para-siempre"},{"seq":7,"date":"2019-01-07","precision":"day","phase":"jump","platform":"x","actor":"Laura De León / CeEle","actor_kind":"creator","text":"Posted Spanish responses at 04:19:43 and 04:20:00 UTC: affection for Malek and a question to fellow viewers."},{"seq":8,"date":"2019-01-08","precision":"day","phase":"response","platform":"tv","actor":"Rami Malek / Jimmy Kimmel Live!","actor_kind":"celebrity","text":"Kimmel replayed the greeting in slow motion; Malek said he had not seen the clip and had known Kidman for years.","url":"https://www.phillyvoice.com/rami-malek-talks-nicole-kidman-snub-jimmy-kimmel-bohemian-rhapsody/"},{"seq":9,"date":"2019-01-09","precision":"day","phase":"jump","platform":"youtube","actor":"Jimmy Kimmel Live","actor_kind":"press","text":"Kimmel’s official YouTube channel carried the interview under Rami Malek Responds to Awkward Nicole Kidman Moment.","url":"https://www.youtube.com/watch?v=UopLcrB_IM0"},{"seq":10,"date":"2019-01-09","precision":"day","phase":"press","platform":"press","actor":"TIME / The Independent / Vanity 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reconstruction placed the RedNote search peak on January 19.","url":"https://www.start.io/blog/new-data-as-expected-rednote-installs-plunge-after-u-s-tiktok-ban-reversed/"},{"seq":13,"date":"2025-01-19","precision":"day","phase":"response","platform":"xiaohongshu","actor":"RedNote","actor_kind":"owner","text":"RedNote rolled out a translation feature for its international users.","url":"https://restofworld.org/2025/xiaohongshu-rednote-app-store-downloads/"},{"seq":14,"date":"2025-01-20","precision":"day","phase":"afterlife","platform":"xiaohongshu","actor":"US RedNote users","actor_kind":"public","text":"Similarweb estimated that US daily active users fell 54% after TikTok service returned.","url":"https://www.similarweb.com/blog/insights/social-media-news/tiktok-sets-a-record-and-the-rednote-craze-subsides/"},{"seq":15,"date":"2025-01-26","precision":"day","phase":"afterlife","platform":"app-store","actor":"Start.io","actor_kind":"brand","text":"Start.io put Jan. 26 downloads at 15× its Dec. 30–Jan. 12 baseline; this was a vendor sample.","url":"https://www.start.io/blog/new-data-as-expected-rednote-installs-plunge-after-u-s-tiktok-ban-reversed/"},{"seq":16,"date":"2025-03-11","precision":"day","phase":"backlash","platform":"press","actor":"The Diplomat","actor_kind":"press","text":"The Diplomat alleged that pro-China influencers and bot activity helped promote RedNote.","url":"https://thediplomat.com/2025/03/was-a-ccp-influence-operation-behind-rednotes-us-surge/"},{"seq":17,"date":"2026-04-23","precision":"day","phase":"afterlife","platform":"web","actor":"RedNote","actor_kind":"owner","text":"WIRED reported that RedNote had separated domestic and international terms of service.","url":"https://www.wired.com/story/rednote-draws-a-line-between-china-and-the-world/"}]},{"id":"HIS-00416","slug":"renault-caverna-do-dragao","url":"https://howitspread.com/id/HIS-00416","title":"Caverna do Dragão: O Retorno","owner":"Renault do Brasil; DPZ&T 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commenters","actor_kind":"public","text":"A reported search spike for eating soap accompanied the launch-day reaction wave.","url":"https://www.synergylabs.co/blog/why-is-everyone-googling-if-you-can-eat-soap-a-lesson-in-viral-marketing"},{"seq":10,"date":"2025-05-30","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times reported customers criticizing the soap and threatening to leave the brand.","url":"https://www.latimes.com/entertainment-arts/story/2025-05-30/sydney-sweeney-bathwater-soap"},{"seq":11,"date":"2025-05-30","precision":"day","phase":"jump","platform":"tv","actor":"CNN News Central","actor_kind":"press","text":"CNN News Central discussed the soap, its limited run and the giveaway.","url":"https://prod.transcripts.cnn.com/show/cnc/date/2025-05-30/segment/12"},{"seq":12,"date":"2025-06-02","precision":"day","phase":"jump","platform":"audio","actor":"Nathan Timmel / Idiots on 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News at the Echo Valley premiere that she had pitched the soap idea.","url":"https://www.nbcchicago.com/entertainment/entertainment-news/sydney-sweeney-bathwater-soap-sold-out-dr-squatch-website/3761751/"},{"seq":14,"date":"2025-06-06","precision":"day","phase":"commercial","platform":"web","actor":"Dr. Squatch shoppers","actor_kind":"public","text":"The soap went on sale at noon ET, and NBC reported the site listed it as sold out within seconds.","url":"https://www.nbcchicago.com/entertainment/entertainment-news/sydney-sweeney-bathwater-soap-sold-out-dr-squatch-website/3761751/"},{"seq":15,"date":"2025-06-07","precision":"day","phase":"commercial","platform":"web","actor":"Secondary-market buyers","actor_kind":"public","text":"Darren Rovell reported a completed eBay auction at $590 and 18 StockX sales.","url":"https://sports.yahoo.com/article/sydney-sweeney-bathwater-soap-sells-190000694.html"},{"seq":16,"date":"2025-06-24","precision":"day","phase":"afterlife","platform":"web","actor":"Dr. Squatch / Walmart Marketplace","actor_kind":"owner","text":"Dr. Squatch told The U.S. Sun it could not verify unauthorized third-party Walmart listings of the soap.","url":"https://www.the-sun.com/money/14551290/walmart-fake-sydney-sweeney-bathwater-soap-dr-squatch/"},{"seq":17,"date":"2025-08-21","precision":"day","phase":"response","platform":"press","actor":"Sydney Sweeney","actor_kind":"owner","text":"The Independent reported Sweeney’s defense of the soap as a response to fan demand.","url":"https://www.independent.co.uk/bulletin/lifestyle/sydney-sweeney-bath-water-soap-b2811397.html"}]},{"id":"HIS-00419","slug":"acapella","url":"https://howitspread.com/id/HIS-00419","title":"Acapella from PicPlayPost","owner":"Mixcord Inc.","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2015-09-15","peak_date":"2015-11-08","origin_platform":"app-store","platforms":"app-store;press;x;instagram;web;youtube","mechanics":"shareable-output;platform-jump;press-loop","score":44,"band":"Notable","provisional":true,"coverage":1,"reach":46,"contagion":65,"breadth":20,"velocity":63,"longevity":26,"events":14,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-09-15","precision":"day","phase":"seed","platform":"app-store","actor":"Mixcord Inc.","actor_kind":"owner","text":"Mixcord released Acapella from PicPlayPost on the iOS App Store."},{"seq":2,"date":"2015-11-01","precision":"month","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Acapella ranked third in estimated November US iOS non-game downloads, up from No. 212 in October."},{"seq":3,"date":"2015-11-08","precision":"week","phase":"peak","platform":"app-store","actor":"Apple App Store chart","actor_kind":"public","text":"Acapella was No. 1 among free iPhone apps for the week ending November 8, 2015.","metric_value":1,"metric_label":"No. 1 free iPhone app"},{"seq":4,"date":"2015-11-10","precision":"day","phase":"backlash","platform":"press","actor":"The Union (Milpitas High School)","actor_kind":"press","text":"A student review called the app sluggish and said its servers were extremely slow.","url":"https://mhstheunion.com/2015/11/10/app-review-acapella-is-sluggish-song-filled-fun/"},{"seq":5,"date":"2015-11-22","precision":"week","phase":"commercial","platform":"app-store","actor":"Apple App Store chart","actor_kind":"public","text":"Acapella was No. 8 among free iPhone apps for the week ending November 22, 2015."},{"seq":6,"date":"2015-11-24","precision":"day","phase":"press","platform":"press","actor":"BuzzFeed News","actor_kind":"press","text":"BuzzFeed News reported Mixcord built Acapella after users made a cappella songs with PicPlayPost.","url":"https://www.buzzfeed.com/katienotopoulos/why-the-acapella-app-is-blowing-up"},{"seq":7,"date":"2015-11-24","precision":"day","phase":"jump","platform":"x","actor":"@AcapellaVideos_","actor_kind":"creator","actor_reach":132000,"text":"BuzzFeed News reported the Twitter aggregation account @AcapellaVideos_ had 132K followers."},{"seq":8,"date":"2015-11-24","precision":"day","phase":"jump","platform":"instagram","actor":"@a.c.a.p.e.l.l.a","actor_kind":"creator","actor_reach":350000,"text":"On Instagram, the aggregation account @a.c.a.p.e.l.l.a had over 350K followers."},{"seq":9,"date":"2015-11-24","precision":"day","phase":"response","platform":"press","actor":"Mixcord Inc.","actor_kind":"owner","text":"Mixcord announced a No. 1 App Store ranking, 7 million monthly users and $1 million in seed funding.","metric_value":7000000,"metric_label":"7M monthly users (owner)","url":"https://www.prnewswire.com/news-releases/acapella-earns-1-app-store-ranking-and-clinches-1m-seed-round-300184088.html"},{"seq":10,"date":"2015-11-24","precision":"day","phase":"response","platform":"web","actor":"Mixcord / distribution design","actor_kind":"brand","text":"Described shared discovery across six partner apps: viewers could identify the creation app and make their own."},{"seq":11,"date":"2015-11-27","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian covered the app and the room it left for comedy.","url":"https://www.theguardian.com/technology/2015/nov/27/the-internet-is-obsessed-with-this-new-acapella-app"},{"seq":12,"date":"2015-12-07","precision":"day","phase":"jump","platform":"web","actor":"Kevin's Meandering Mind (educator blog)","actor_kind":"creator","text":"An educator who found the app through Twitter planned to use it for poems for multiple voices."},{"seq":13,"date":"2020-11-17","precision":"day","phase":"afterlife","platform":"youtube","actor":"Desert Southwest Conference, UMC","actor_kind":"brand","text":"A church band described using Acapella to make remote worship videos, posted to YouTube."},{"seq":14,"date":"2025-07-14","precision":"day","phase":"afterlife","platform":"app-store","actor":"Mixcord Inc.","actor_kind":"owner","text":"The App Store listed Acapella version 4.46, released July 14, 2025."}]},{"id":"HIS-00420","slug":"agar-io","url":"https://howitspread.com/id/HIS-00420","title":"Agar.io","owner":"Matheus Valadares (creator); Miniclip (publisher)","kind":"game","sector":"gaming","origin":"seeded","region":"BR","seed_date":"2015-04-28","peak_date":"2015-07-31","origin_platform":"web","platforms":"web;reddit;press;youtube;twitch;app-store","mechanics":"platform-jump;press-loop;dupe-economy","score":62,"band":"Viral","provisional":false,"coverage":1,"reach":69,"contagion":65,"breadth":60,"velocity":18,"longevity":91,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-04-28","precision":"day","phase":"seed","platform":"web","actor":"Matheus Valadares","actor_kind":"owner","text":"Valadares released Agar.io on the agar.io domain."},{"seq":2,"date":"2015-04-28","precision":"day","phase":"jump","platform":"reddit","actor":"Brega on r/WebGames","actor_kind":"public","text":"Reddit user Brega shared a direct link to Agar.io in r/WebGames.","url":"https://www.reddit.com/r/WebGames/comments/347fw4/agario_eat_other_slimes_grow_large_be_eaten_repeat/"},{"seq":3,"date":"2015-04-30","precision":"day","phase":"press","platform":"press","actor":"Boing Boing (Rob Beschizza)","actor_kind":"press","text":"Boing Boing called Agar.io a horribly addictive browser game.","url":"https://boingboing.net/2015/04/30/agario-is-a-horribly-addictive.html"},{"seq":4,"date":"2015-04-30","precision":"month","phase":"commercial","platform":"web","actor":"Miniclip","actor_kind":"brand","text":"Miniclip began working with Valadares toward the end of April, when it said 5 million played daily.","metric_value":5000000,"metric_label":"5M daily players (Miniclip)"},{"seq":5,"date":"2015-05-02","precision":"day","phase":"jump","platform":"youtube","actor":"ZeRoyalViking","actor_kind":"creator","text":"Let's Player ZeRoyalViking uploaded a YouTube video of himself playing Agar.io."},{"seq":6,"date":"2015-05-26","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","country":"TR","text":"Kotaku reported that Agar.io had grown especially popular in Turkey.","url":"https://kotaku.com/a-game-thats-become-a-political-battleground-1707084641"},{"seq":7,"date":"2015-05-27","precision":"day","phase":"jump","platform":"twitch","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported Agar.io was quickly becoming a hit on Twitch.","url":"https://www.pcgamer.com/agario-the-dot-gobbling-browser-game-thats-a-hit-on-twitch/"},{"seq":8,"date":"2015-05-30","precision":"day","phase":"jump","platform":"youtube","actor":"PewDiePie","actor_kind":"celebrity","text":"PewDiePie uploaded “REDDIT WANTS TO EAT ME! (Agario Part 1),” describing Agar.io as his new favorite game.","url":"https://www.youtube.com/watch?v=5wrfguOKlac"},{"seq":9,"date":"2015-07-07","precision":"day","phase":"response","platform":"app-store","actor":"Miniclip","actor_kind":"owner","text":"Miniclip launched Agar.io on mobile."},{"seq":10,"date":"2015-07-28","precision":"day","phase":"commercial","platform":"app-store","actor":"Pocket Gamer","actor_kind":"press","text":"Pocket Gamer reported 10 million mobile downloads in the game's first week.","metric_value":10000000,"metric_label":"10M downloads, first week","url":"https://www.pocketgamer.com/agar-io/how-agari-io-conquered-the-app-store-without-spending-a-penny/"},{"seq":11,"date":"2015-07-31","precision":"month","phase":"peak","platform":"app-store","actor":"App Annie","actor_kind":"public","text":"App Annie's July index ranked Agar.io first worldwide among iOS games by downloads.","metric_value":1,"metric_label":"No. 1 iOS downloads"},{"seq":12,"date":"2015-12-16","precision":"day","phase":"afterlife","platform":"web","actor":"Google Trends","actor_kind":"brand","text":"By December 16, Google’s 2015 US Year in Search list placed Agar.io first among trending video-game queries.","metric_value":1,"metric_label":"No. 1 US trending game search, 2015","url":"https://trends.withgoogle.com/year-in-search/2015/us/"},{"seq":13,"date":"2015-12-22","precision":"day","phase":"commercial","platform":"youtube","actor":"Miniclip","actor_kind":"owner","text":"Miniclip highlighted Agar.io’s No. 5 YouTube rank among 2015 releases, based on views and watch time.","metric_value":5,"metric_label":"No. 5 on YouTube"},{"seq":14,"date":"2016-03-03","precision":"day","phase":"afterlife","platform":"youtube","actor":"GamesBeat","actor_kind":"press","text":"GamesBeat reported that Agar.io had reached 2 billion views on YouTube.","metric_value":2000000000,"metric_label":"2B YouTube views","url":"https://gamesbeat.com/agar-io-bacteria-game-gets-2b-views-on-youtube/"},{"seq":15,"date":"2016-04-12","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported Miniclip's claim of 60 million monthly players for Agar.io.","url":"https://www.wired.com/story/agario-miniclip-game-viral-success-pewdiepie-youtube/"},{"seq":16,"date":"2016-12-06","precision":"day","phase":"afterlife","platform":"app-store","actor":"Miniclip","actor_kind":"owner","text":"Miniclip reported 113 million mobile downloads and 30 million players a month.","metric_value":113000000,"metric_label":"113M mobile downloads"}]},{"id":"HIS-00421","slug":"alphabear","url":"https://howitspread.com/id/HIS-00421","title":"Alphabear","owner":"Spry Fox","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2015-07-08","peak_date":"2015-07-28","origin_platform":"app-store","platforms":"app-store;x;web;press;facebook","mechanics":"shareable-output;press-loop","score":15,"band":"Niche","provisional":false,"coverage":0.8,"reach":0,"contagion":null,"breadth":10,"velocity":65,"longevity":3,"events":14,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2015-07-02","precision":"day","phase":"precursor","platform":"app-store","actor":"Pocket Gamer","actor_kind":"press","country":"NZ","text":"Pocket Gamer previewed Alphabear, which was then in an iOS soft launch in New Zealand.","url":"https://www.pocketgamer.com/alphabear/alphabear-is-the-new-word-puzzler-from-the-triple-town-team/"},{"seq":2,"date":"2015-07-08","precision":"day","phase":"seed","platform":"app-store","actor":"Spry Fox","actor_kind":"owner","text":"Spry Fox released the word game Alphabear, on the release date Destructoid lists."},{"seq":3,"date":"2015-07-08","precision":"day","phase":"jump","platform":"x","actor":"Mike Fahey (@UncleFahey)","actor_kind":"creator","text":"Mike Fahey tweeted an Alphabear screenshot with the #alphabear tag."},{"seq":4,"date":"2015-07-08","precision":"day","phase":"press","platform":"web","actor":"Jed Whitaker / Destructoid","actor_kind":"press","text":"Said the art director’s bear pictures on Twitter first caught his attention before his launch-day play test."},{"seq":5,"date":"2015-07-11","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku published Fahey's article 'The Happiest Word Game Ever, With Bears'.","url":"https://kotaku.com/the-happiest-word-game-ever-with-bears-1717214107"},{"seq":6,"date":"2015-07-13","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian listed Alphabear, free with in-app purchases, in its weekly roundup of new Android apps.","url":"https://www.theguardian.com/technology/2015/jul/13/best-android-apps-games-shakespeare-alphabear"},{"seq":7,"date":"2015-07-28","precision":"day","phase":"peak","platform":"x","actor":"Players on Twitter","actor_kind":"public","text":"Destructoid collected player-made Alphabear sentences from the #alphabear tag on Twitter.","url":"https://www.destructoid.com/some-of-the-best-alphabear-mad-libs-out-there/"},{"seq":8,"date":"2015-08-04","precision":"day","phase":"commercial","platform":"app-store","actor":"Spry Fox","actor_kind":"owner","text":"Spry Fox said Alphabear had reached one million downloads; David Edery credited the shareable bear speech.","metric_value":1000000,"metric_label":"1M downloads","url":"https://www.gamedeveloper.com/business/spry-fox-s-i-alphabear-i-cracks-the-code-of-mobile-puzzle-popularity"},{"seq":9,"date":"2015-08-05","precision":"day","phase":"backlash","platform":"x","actor":"Joel Goodwin (Electron Dance)","actor_kind":"creator","text":"Electron Dance's Joel Goodwin said he had had enough of Alphabear text in his Twitter feed.","url":"https://www.electrondance.com/how-alphabear-became-unbearable/"},{"seq":10,"date":"2015-12-09","precision":"day","phase":"afterlife","platform":"facebook","actor":"Facebook","actor_kind":"brand","text":"GameSpot reported Facebook named Alphabear a 2015 Best Facebook Integration winner."},{"seq":11,"date":"2016-05-19","precision":"day","phase":"afterlife","platform":"app-store","actor":"Google Play Awards","actor_kind":"owner","text":"Alphabear won Google Play’s Standout Indie award at the May 19 ceremony, confirmed by Google and Spry Fox.","url":"https://android-developers.googleblog.com/2016/04/the-google-play-awards-coming-to-google.html"},{"seq":12,"date":"2017-08-23","precision":"day","phase":"response","platform":"web","actor":"Spry Fox","actor_kind":"owner","text":"Spry Fox released Alphabear: Hardcover Edition for PC and Mac with in-app purchases and ads removed."},{"seq":13,"date":"2018-08-28","precision":"day","phase":"response","platform":"app-store","actor":"David Edery (Spry Fox)","actor_kind":"owner","text":"Spry Fox launched Alphabear 2; Edery said the original had been downloaded well over five million times.","metric_value":5000000,"metric_label":"5M+ downloads"},{"seq":14,"date":"2019-05-15","precision":"day","phase":"afterlife","platform":"app-store","actor":"Spry Fox","actor_kind":"owner","text":"Spry Fox removed the original Alphabear from the App Store and Google Play."}]},{"id":"HIS-00422","slug":"altos-adventure","url":"https://howitspread.com/id/HIS-00422","title":"Alto's Adventure","owner":"Snowman","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2015-02-19","peak_date":"2015-02-24","origin_platform":"app-store","platforms":"youtube;press;web;app-store;reddit;instagram","mechanics":"underdog;counter-programming","score":25,"band":"Niche","provisional":false,"coverage":0.8,"reach":0,"contagion":null,"breadth":40,"velocity":0,"longevity":78,"events":14,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2014-09-04","precision":"day","phase":"precursor","platform":"youtube","actor":"Snowman","actor_kind":"owner","text":"A gameplay teaser for Alto's Adventure was published, months before release."},{"seq":2,"date":"2014-09-05","precision":"day","phase":"precursor","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade covered the teaser trailer before the game's release.","url":"https://toucharcade.com/2014/09/05/check-out-the-altos-adventure-teaser-trailer"},{"seq":3,"date":"2015-02-11","precision":"day","phase":"precursor","platform":"web","actor":"Ryan Cash / Snowman","actor_kind":"owner","text":"Published a trailer with licensed Jónsi music and invited journalists to request advance promo codes."},{"seq":4,"date":"2015-02-19","precision":"day","phase":"seed","platform":"app-store","actor":"Snowman","actor_kind":"owner","text":"Snowman released Alto's Adventure on iOS at $1.99 with no in-app purchases."},{"seq":5,"date":"2015-02-19","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge called it the next great iPad game, made by a two-person studio.","url":"https://www.theverge.com/2015/2/19/8064545/altos-adventure-iphone-ipad-snowboarding-game"},{"seq":6,"date":"2015-02-20","precision":"day","phase":"press","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade's review noted its art style but said little in it innovated within the genre.","url":"https://toucharcade.com/2015/02/20/altos-adventure-review/"},{"seq":7,"date":"2015-02-24","precision":"week","phase":"peak","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED wrote that the game rivals Monument Valley in its beauty, closing launch-week reviews.","url":"https://www.wired.com/2015/02/altos-adventure/"},{"seq":8,"date":"2015-02-28","precision":"month","phase":"commercial","platform":"app-store","actor":"App Store","actor_kind":"brand","text":"The game was listed in the App Store's Best of February 2015."},{"seq":9,"date":"2016-02-03","precision":"day","phase":"response","platform":"app-store","actor":"Snowman","actor_kind":"owner","text":"Snowman announced a free Android and Kindle Fire launch for February 11, 2016, ported by Noodlecake.","url":"https://www.theverge.com/2016/2/3/10871616/altos-adventure-android-free-release-date"},{"seq":10,"date":"2016-02-11","precision":"day","phase":"jump","platform":"app-store","actor":"Snowman / Noodlecake","actor_kind":"owner","text":"Alto’s Adventure was released on Android and Kindle Fire, following the earlier announcement.","url":"https://www.builtbysnowman.com/press/sheet.php?p=altos_adventure"},{"seq":11,"date":"2017-09-07","precision":"day","phase":"commercial","platform":"web","actor":"Shopify","actor_kind":"brand","text":"Shopify said Snowman's first 30 days of in-game merch sales topped 60% of its prior year's merch revenue."},{"seq":12,"date":"2018-07-17","precision":"day","phase":"commercial","platform":"app-store","actor":"Ryan Cash, Snowman","actor_kind":"owner","text":"Snowman's Ryan Cash said the game had been downloaded 36.5 million times on Android.","metric_value":36500000,"metric_label":"36.5M Android downloads"},{"seq":13,"date":"2020-03-17","precision":"day","phase":"jump","platform":"reddit","actor":"r/apple users","actor_kind":"public","text":"An r/apple thread flagged Alto's Adventure and Alto's Odyssey as free on the App Store."},{"seq":14,"date":"2023-08-30","precision":"day","phase":"afterlife","platform":"instagram","actor":"Team Alto","actor_kind":"owner","text":"Team Alto thanked an Instagram user for sharing a musical cover from the game."}]},{"id":"HIS-00423","slug":"altos-odyssey","url":"https://howitspread.com/id/HIS-00423","title":"Alto's Odyssey","owner":"Snowman (Team Alto)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2018-02-21","peak_date":"2018-02-25","origin_platform":"app-store","platforms":"x;press;youtube;app-store;web","mechanics":"counter-programming;mystery-lore","score":9,"band":"Niche","provisional":false,"coverage":0.8,"reach":0,"contagion":null,"breadth":10,"velocity":0,"longevity":34,"events":15,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2016-12-07","precision":"day","phase":"precursor","platform":"x","actor":"@altosadventure","actor_kind":"owner","text":"The official @altosadventure account announced Alto's Odyssey on X, saying it was coming in 2017.","url":"https://x.com/altosadventure/status/806544004250681345"},{"seq":2,"date":"2016-12-07","precision":"day","phase":"precursor","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported Built by Snowman's announcement of the follow-up to Alto's Adventure the same day.","url":"https://www.theverge.com/2016/12/7/13871130/altos-odyssey-adventure-built-by-snowman-2017"},{"seq":3,"date":"2018-02-12","precision":"day","phase":"precursor","platform":"youtube","actor":"Alto's Adventure (YouTube)","actor_kind":"owner","text":"The Alto's Adventure YouTube channel published the official Alto's Odyssey trailer.","url":"https://www.youtube.com/watch?v=PaZsrAi6iJg"},{"seq":4,"date":"2018-02-21","precision":"day","phase":"seed","platform":"app-store","actor":"Snowman","actor_kind":"owner","text":"Alto's Odyssey went on sale on the App Store, AppUnwrapper reported on launch day."},{"seq":5,"date":"2018-02-21","precision":"day","phase":"jump","platform":"youtube","actor":"App Unwrapper","actor_kind":"creator","text":"App Unwrapper posted a launch-day gameplay walkthrough on YouTube and embedded it in a guide.","url":"https://www.youtube.com/watch?v=ySJWutpqVd0"},{"seq":6,"date":"2018-02-22","precision":"day","phase":"press","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade reviewed the $4.99 game and criticized the coin grind needed to unlock the wingsuit.","url":"https://toucharcade.com/2018/02/22/altos-odyssey-review-once-more-down-the-mountain/"},{"seq":7,"date":"2018-02-22","precision":"day","phase":"backlash","platform":"app-store","actor":"App Store reviewer","actor_kind":"public","text":"An App Store customer review complained that the game hitched constantly."},{"seq":8,"date":"2018-02-25","precision":"week","phase":"peak","platform":"app-store","actor":"UK App Store charts","actor_kind":"public","country":"GB","text":"It entered the UK paid iPhone and iPad game charts at fifth in the week of Feb. 19 to 25.","url":"https://www.pocketgamer.biz/weekly-uk-app-store-charts-march-5th-2018/"},{"seq":9,"date":"2018-03-13","precision":"day","phase":"response","platform":"app-store","actor":"Snowman","actor_kind":"owner","text":"Snowman replied to a review that its update improved performance and removed many frame drops."},{"seq":10,"date":"2018-06-19","precision":"day","phase":"response","platform":"web","actor":"Noodlecake / Snowman","actor_kind":"owner","text":"Opened Google Play preregistration and explicitly promised a notification when the Android version launched."},{"seq":11,"date":"2018-07-17","precision":"day","phase":"press","platform":"press","actor":"Engadget","actor_kind":"press","text":"Snowman's Ryan Cash told Engadget that Odyssey sales had met the studio's expectations.","url":"https://www.engadget.com/2018-07-17-altos-odyssey-android-release-date-free-ios-interview.html"},{"seq":12,"date":"2018-07-26","precision":"day","phase":"response","platform":"app-store","actor":"Team Alto","actor_kind":"owner","text":"Alto's Odyssey was released on Android, according to the official press kit."},{"seq":13,"date":"2018-07-26","precision":"day","phase":"jump","platform":"youtube","actor":"IPlay","actor_kind":"creator","text":"YouTube channel IPlay posted Alto's Odyssey gameplay on the day of the Android release.","url":"https://www.youtube.com/watch?v=jzvU3jOTL3s"},{"seq":14,"date":"2018-12-03","precision":"day","phase":"afterlife","platform":"app-store","actor":"Apple","actor_kind":"brand","text":"Apple named Alto's Odyssey its Apple TV Game of the Year in its Best of 2018 list.","url":"https://www.apple.com/newsroom/2018/12/apple-presents-the-best-of-2018/"},{"seq":15,"date":"2021-07-09","precision":"day","phase":"afterlife","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported The Lost City, with a city biome cut from the original, would reach Apple Arcade July 16.","url":"https://www.theverge.com/2021/7/9/22568867/altos-odyssey-the-lost-city-apple-arcade-trailer-release-date"}]},{"id":"HIS-00424","slug":"among-us","url":"https://howitspread.com/id/HIS-00424","title":"Among Us","owner":"Innersloth","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2018-06-15","peak_date":"2020-09-26","origin_platform":"app-store","platforms":"app-store;web;youtube;twitch;press","mechanics":"creator-relay;platform-jump;political-adoption;press-loop","score":68,"band":"Viral","provisional":false,"coverage":1,"reach":100,"contagion":65,"breadth":40,"velocity":49,"longevity":64,"events":19,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-06-15","precision":"day","phase":"seed","platform":"app-store","actor":"Innersloth","actor_kind":"owner","text":"Innersloth released Among Us."},{"seq":2,"date":"2018-08-17","precision":"day","phase":"jump","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"Innersloth announced online play and a PC release, extending a game that had launched as local mobile multiplayer.","url":"https://innersloth.itch.io/among-us/devlog/45204/pc-and-online-released"},{"seq":3,"date":"2018-09-27","precision":"day","phase":"jump","platform":"web","actor":"itch.io","actor_kind":"brand","text":"Innersloth dated an itch.io shoutout to September 27 alongside a rise in its server-connection graph.","url":"https://innersloth.itch.io/among-us/devlog/50755/the-data-among-us"},{"seq":4,"date":"2018-11-16","precision":"day","phase":"jump","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"The Windows version of Among Us was released on Steam."},{"seq":5,"date":"2018-12-14","precision":"day","phase":"jump","platform":"youtube","actor":"Kevin Choi","actor_kind":"creator","text":"Korean YouTuber Kevin Choi posted an Among Us video; Innersloth counted about 680 players on December 14 to 15.","metric_value":680,"metric_label":"~680 players connecting","url":"https://www.youtube.com/watch?v=wtUlnc31Nok"},{"seq":6,"date":"2019-01-25","precision":"day","phase":"response","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"Innersloth expanded chat characters and lobby filters, and recruited translators for four languages.","url":"https://innersloth.itch.io/among-us/devlog/64794/first-2019-update"},{"seq":7,"date":"2019-05-08","precision":"day","phase":"commercial","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"Innersloth announced 1 million downloads; its May 30 follow-up clarified that this total covered PC, Android, and iOS.","metric_value":1000000,"metric_label":"1M downloads","url":"https://innersloth.itch.io/among-us/devlog/80272/improving-meetings-in-among-us-201957"},{"seq":8,"date":"2020-01-01","precision":"month","phase":"jump","platform":"twitch","actor":"Kaif","actor_kind":"creator","text":"Programmer Forest Willard said UK streamer Kaif reversed a player decline and brought European players.","url":"https://www.youtube.com/watch?v=JgDWItzos0g"},{"seq":9,"date":"2020-02-01","precision":"month","phase":"commercial","platform":"web","actor":"Innersloth / Steam","actor_kind":"owner","text":"Willard recalled a February Steam deal at 50% off, with each of its two days yielding about a prior month’s sales.","url":"https://www.gamedeveloper.com/business/behind-the-dizzying-ride-to-the-top-for-among-us"},{"seq":10,"date":"2020-07-15","precision":"day","phase":"jump","platform":"twitch","actor":"Sodapoppin","actor_kind":"creator","text":"Sodapoppin first tried Among Us on stream. Willard attributed the spike from mid-July to Twitch streams.","url":"https://www.twitch.tv/videos/680600440?t=3h55m40s"},{"seq":11,"date":"2020-08-18","precision":"day","phase":"response","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"Innersloth announced Among Us 2 while reporting 70,000–110,000 players per hour on the original game’s servers.","metric_value":70000,"metric_label":"70K–110K players per hour (Innersloth)","url":"https://innersloth.itch.io/among-us/devlog/171026/among-us-2"},{"seq":12,"date":"2020-08-25","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer published \"Why Among Us is the best game to watch on Twitch right now.\"","url":"https://www.pcgamer.com/why-among-us-is-the-best-game-to-watch-on-twitch-right-now/"},{"seq":13,"date":"2020-09-01","precision":"month","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated 83.8 million mobile installs in September, the most of any mobile game worldwide.","metric_value":83800000,"metric_label":"83.8M installs"},{"seq":14,"date":"2020-09-23","precision":"day","phase":"response","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"Innersloth cancelled Among Us 2 to focus on the original game and adjusted servers for the influx of players.","url":"https://innersloth.itch.io/among-us/devlog/181107/the-future-of-among-us"},{"seq":15,"date":"2020-09-26","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Concurrent players on Steam reached an all-time peak of 447,476, per SteamDB.","metric_value":447476,"metric_label":"447,476 on Steam"},{"seq":16,"date":"2020-10-20","precision":"day","phase":"jump","platform":"twitch","actor":"Alexandria Ocasio-Cortez","actor_kind":"celebrity","text":"Alexandria Ocasio-Cortez streamed Among Us on Twitch to get out the vote, drawing 435,000+ concurrent viewers.","metric_value":435000,"metric_label":"435K+ viewers","url":"https://techcrunch.com/2020/10/21/aocs-among-us-stream-topped-435000-concurrent-viewers/"},{"seq":17,"date":"2020-10-28","precision":"day","phase":"backlash","platform":"web","actor":"WIRED","actor_kind":"press","text":"WIRED reported a bot spam attack sent pro-Republican messages to players; Innersloth worked on an emergency update.","url":"https://www.wired.com/story/among-us-hack/"},{"seq":18,"date":"2020-11-01","precision":"month","phase":"commercial","platform":"web","actor":"Nielsen SuperData","actor_kind":"public","text":"The Verge reported Nielsen SuperData's estimate of roughly half a billion people playing in November.","metric_value":500000000,"metric_label":"~500M players"},{"seq":19,"date":"2024-06-15","precision":"day","phase":"afterlife","platform":"web","actor":"Innersloth","actor_kind":"owner","text":"Innersloth marked the game's sixth birthday with a free Mini Dappermate Hat for players who logged in."}]},{"id":"HIS-00425","slug":"animal-crossing-pocket-camp","url":"https://howitspread.com/id/HIS-00425","title":"Animal Crossing: Pocket Camp","owner":"Nintendo","kind":"game","sector":"gaming","origin":"mixed","region":"JP","seed_date":"2017-10-25","peak_date":"2017-11-28","origin_platform":"app-store","platforms":"press;youtube;app-store;x;tv;web","mechanics":"press-loop;controversy;nostalgia-revival","score":46,"band":"Notable","provisional":false,"coverage":1,"reach":75,"contagion":35,"breadth":40,"velocity":33,"longevity":27,"events":17,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2017-10-24","precision":"day","phase":"precursor","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade reported that Pocket Camp pre-registration had gone live.","url":"https://toucharcade.com/2017/10/24/animal-crossing-pocket-camp-pre-registration-is-now-live/"},{"seq":2,"date":"2017-10-25","precision":"day","phase":"precursor","platform":"youtube","actor":"Nintendo","actor_kind":"owner","text":"Nintendo pointed fans to the Animal Crossing Mobile Direct for the game's first details and gameplay.","url":"https://www.nintendo.com/en-gb/News/2017/October/Animal-Crossing-Pocket-Camp-comes-to-smart-devices-this-November-1296546.html"},{"seq":3,"date":"2017-10-25","precision":"day","phase":"seed","platform":"app-store","actor":"Nintendo","actor_kind":"owner","country":"AU","text":"Nintendo began distributing Animal Crossing: Pocket Camp in Australia."},{"seq":4,"date":"2017-10-25","precision":"day","phase":"jump","platform":"x","actor":"@theSirToasty","actor_kind":"creator","text":"Shacknews rounded up Twitter jokes about Leaf Tickets, including a tweet that Tom Nook would play players for fools.","url":"https://www.shacknews.com/article/101842/tom-nooks-pocket-camp-leaf-tickets-are-a-threat-to-humanity"},{"seq":5,"date":"2017-10-25","precision":"day","phase":"commercial","platform":"app-store","actor":"iPhone users in Australia","actor_kind":"public","text":"Within 12 hours of launch it reached No. 1 among all iPhone apps in Australia, Sensor Tower reported.","metric_value":1,"metric_label":"No. 1 iPhone, Australia"},{"seq":6,"date":"2017-11-12","precision":"day","phase":"jump","platform":"tv","actor":"Google","actor_kind":"brand","country":"JP","text":"Google aired a TV commercial for the game in Japan ahead of its launch there.","url":"https://nintendosoup.com/animal-crossing-pocket-camp-gets-first-tv-ad-japan/"},{"seq":7,"date":"2017-11-21","precision":"day","phase":"jump","platform":"app-store","actor":"Nintendo","actor_kind":"owner","country":"US","text":"The game began appearing on the iOS App Store for some users in the US, UK, Austria and France."},{"seq":8,"date":"2017-11-21","precision":"day","phase":"jump","platform":"web","actor":"Ephraim (Quarter To Three Forums)","actor_kind":"creator","text":"A forum user who had never played Animal Crossing said they were enjoying its aesthetic.","url":"https://forum.quartertothree.com/t/omg-its-animal-crossing-on-my-phone-pocket-camp/132568"},{"seq":9,"date":"2017-11-21","precision":"day","phase":"backlash","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade's review said many people were critical of the game's pay model.","url":"https://toucharcade.com/2017/11/21/animal-crossing-pocket-camp-review/"},{"seq":10,"date":"2017-11-24","precision":"day","phase":"jump","platform":"web","actor":"Inside editorial diary writer","actor_kind":"press","text":"Invited readers to register as friends, explicitly linking recruitment to easier quarry access."},{"seq":11,"date":"2017-11-25","precision":"day","phase":"commercial","platform":"app-store","actor":"iPhone users in Japan","actor_kind":"public","text":"Pocket Camp reached No. 5 on Japan's iPhone top-grossing chart.","metric_value":5,"metric_label":"No. 5 top grossing, Japan"},{"seq":12,"date":"2017-11-27","precision":"day","phase":"response","platform":"web","actor":"Inside writer and readers","actor_kind":"public","text":"Reported reaching the 100-friend cap after recruitment, then used friends for quarry help and campsite ideas."},{"seq":13,"date":"2017-11-28","precision":"day","phase":"peak","platform":"press","actor":"GamesBeat","actor_kind":"press","text":"GamesBeat cited a flood of Twitter memes and Sensor Tower's estimate of 15 million downloads in six days.","metric_value":15000000,"metric_label":"15M downloads in 6 days","url":"https://gamesbeat.com/sensor-tower-animal-crossing-gets-15-million-mobile-downloads-in-6-days/"},{"seq":14,"date":"2017-12-01","precision":"month","phase":"response","platform":"app-store","actor":"Nintendo","actor_kind":"owner","text":"Pocket Camp ran its first live event, themed around Christmas."},{"seq":15,"date":"2020-04-01","precision":"month","phase":"afterlife","platform":"app-store","actor":"Pocket Camp players","actor_kind":"public","text":"Player spending hit a record $7.9 million in April 2020, as New Horizons lifted interest in the game.","metric_value":7900000,"metric_label":"$7.9M in April 2020"},{"seq":16,"date":"2024-11-28","precision":"day","phase":"afterlife","platform":"app-store","actor":"Nintendo","actor_kind":"owner","text":"Nintendo ended the smartphone service at 7:00 AM Pacific Time."},{"seq":17,"date":"2024-12-02","precision":"day","phase":"afterlife","platform":"app-store","actor":"Nintendo","actor_kind":"owner","text":"Nintendo released Animal Crossing: Pocket Camp Complete."}]},{"id":"HIS-00426","slug":"aoc-among-us-stream","url":"https://howitspread.com/id/HIS-00426","title":"AOC's first Among Us stream","owner":"Alexandria Ocasio-Cortez","kind":"moment","sector":"politics-civic","origin":"seeded","region":"US","seed_date":"2020-10-19","peak_date":"2020-10-20","origin_platform":"x","platforms":"x;press;twitch;web","mechanics":"political-adoption;creator-relay;platform-jump;press-loop","score":36,"band":"Niche","provisional":true,"coverage":1,"reach":42,"contagion":35,"breadth":30,"velocity":65,"longevity":7,"events":16,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-10-19","precision":"day","phase":"seed","platform":"x","actor":"Alexandria Ocasio-Cortez (@AOC)","actor_kind":"owner","actor_reach":9000000,"text":"Ocasio-Cortez asked on Twitter who wanted to play Among Us with her on Twitch to get out the vote.","url":"https://x.com/AOC/status/1318276809977434112"},{"seq":2,"date":"2020-10-19","precision":"day","phase":"jump","platform":"x","actor":"Pokimane (@pokimanelol)","actor_kind":"creator","text":"Streamer Pokimane accepted the invitation on Twitter: \"it’d be an honor.\"","url":"https://x.com/pokimanelol/status/1318278924615487488"},{"seq":3,"date":"2020-10-19","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported Twitch stars lining up to stream with her, naming Pokimane and HasanAbi.","url":"https://www.theverge.com/2020/10/19/21523878/aoc-twitch-stream-among-us-pokimane"},{"seq":4,"date":"2020-10-19","precision":"day","phase":"response","platform":"x","actor":"Alexandria Ocasio-Cortez (@AOC)","actor_kind":"owner","text":"In a follow-up tweet she shared a Twitch page for AOC with the note \"getting set up!\""},{"seq":5,"date":"2020-10-20","precision":"day","phase":"jump","platform":"twitch","actor":"Rep. Ilhan Omar","actor_kind":"celebrity","text":"Rep. Ilhan Omar of Minnesota joined Twitch on the day of the stream.","url":"https://www.theverge.com/2020/10/20/21525740/alexandria-ocasio-cortez-aoc-twitch-hasanabi-pokimane-ilhan-omar-among-us"},{"seq":6,"date":"2020-10-20","precision":"day","phase":"commercial","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"Over 260,000 people had followed her Twitch channel by the time she went live at 9pm ET.","metric_value":260000,"metric_label":"260K channel followers","url":"https://www.wired.com/story/aoc-among-us-twitch-stream/"},{"seq":7,"date":"2020-10-20","precision":"day","phase":"peak","platform":"twitch","actor":"Alexandria Ocasio-Cortez","actor_kind":"owner","text":"She played with Pokimane, HasanAbi, Jacksepticeye, DrLupo and Ilhan Omar; her stream peaked at 435,000 viewers.","metric_value":435000,"metric_label":"435K peak viewers","url":"https://www.theverge.com/2020/10/20/21526164/aoc-among-us-twitch-debut-top-concurrent-viewers"},{"seq":8,"date":"2020-10-20","precision":"day","phase":"response","platform":"web","actor":"Alexandria Ocasio-Cortez","actor_kind":"owner","text":"On stream she sent viewers to IWillVote.com; TIME said the stream was reportedly its lead referrer for a time."},{"seq":9,"date":"2020-10-20","precision":"day","phase":"response","platform":"x","actor":"Alexandria Ocasio-Cortez","actor_kind":"owner","text":"Named Pokimane and HasanAbi, set a 9 pm Twitch appointment and linked a voting-plan destination."},{"seq":10,"date":"2020-10-21","precision":"day","phase":"jump","platform":"x","actor":"Viewers","actor_kind":"public","text":"GameSpot reported viewers making memes that put AOC's webcam over games she did not play."},{"seq":11,"date":"2020-10-21","precision":"day","phase":"commercial","platform":"twitch","actor":"ABC News","actor_kind":"press","text":"ABC News reported some 4.7 million total views once the stream was posted on Twitch.","metric_value":4700000,"metric_label":"4.7M views","url":"https://abcnews.com/Technology/alexandria-ocasio-cortez-twitch-stream-encouraging-people-vote/story?id=73734695"},{"seq":12,"date":"2020-10-21","precision":"day","phase":"commercial","platform":"twitch","actor":"TIME","actor_kind":"press","text":"TIME reported nearly 4.8 million total views and more than 584,000 followers on her channel.","metric_value":4800000,"metric_label":"4.8M views","url":"https://time.com/5902180/alexandria-ocasio-cortez-ilhan-omar-twitch-among-us-2020-election/"},{"seq":13,"date":"2020-10-21","precision":"day","phase":"backlash","platform":"press","actor":"Fox News","actor_kind":"press","text":"Fox News headlined that she had teamed up on Twitch with a \"controversial left-wing commentator.\"","url":"https://www.foxnews.com/politics/ocasio-cortez-twitch-hasan-piker.amp"},{"seq":14,"date":"2020-10-21","precision":"day","phase":"response","platform":"x","actor":"Myth / Alexandria Ocasio-Cortez","actor_kind":"creator","text":"Myth thanked players and asked viewers to vote; AOC replied with thanks and a participant roll call."},{"seq":15,"date":"2020-11-27","precision":"day","phase":"afterlife","platform":"twitch","actor":"Alexandria Ocasio-Cortez","actor_kind":"owner","text":"She streamed Among Us for five hours with Canadian MP Jagmeet Singh to raise funds for pandemic relief."},{"seq":16,"date":"2020-11-28","precision":"day","phase":"afterlife","platform":"x","actor":"Alexandria Ocasio-Cortez (@AOC)","actor_kind":"owner","text":"She said the charity stream raised $200k for eviction defense, food pantries and more.","metric_value":200000,"metric_label":"$200K raised"}]},{"id":"HIS-00427","slug":"aquapark-io","url":"https://howitspread.com/id/HIS-00427","title":"aquapark.io","owner":"Voodoo (publisher); Cassette (developer)","kind":"game","sector":"gaming","origin":"mixed","region":"FR","seed_date":"2019-02-28","peak_date":"2019-07-01","origin_platform":"app-store","platforms":"app-store;web;press;reddit;snapchat","mechanics":"platform-jump;press-loop","score":45,"band":"Notable","provisional":true,"coverage":0.85,"reach":88,"contagion":35,"breadth":20,"velocity":7,"longevity":null,"events":19,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2019-02-28","precision":"day","phase":"seed","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"Aquapark.io launched on Apple's App Store.","url":"https://apps.apple.com/us/app/aquapark-io/id1453989822"},{"seq":2,"date":"2019-06-02","precision":"day","phase":"commercial","platform":"app-store","actor":"US App Store chart","actor_kind":"public","country":"US","text":"Aquapark.io was the top new entry on US iOS free game downloads, in second, for May 27 to June 2."},{"seq":3,"date":"2019-06-03","precision":"day","phase":"jump","platform":"web","actor":"App Store reviewer","actor_kind":"public","text":"Said TikTok popularity prompted them to try aquapark.io in a dated App Store review."},{"seq":4,"date":"2019-06-10","precision":"day","phase":"press","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz covered the game's US chart entry in its weekly charts.","url":"https://www.pocketgamer.biz/weekly-global-mobile-games-charts-june10th-2019/"},{"seq":5,"date":"2019-06-14","precision":"day","phase":"jump","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"The game was released on Android in the US, per GameFAQs."},{"seq":6,"date":"2019-06-16","precision":"day","phase":"commercial","platform":"app-store","actor":"App Store charts","actor_kind":"public","text":"It held first in US iOS free game downloads for a second week and ranked eighth on US Android."},{"seq":7,"date":"2019-06-16","precision":"day","phase":"commercial","platform":"app-store","actor":"App Store charts","actor_kind":"public","country":"GB","text":"It held first in the Great Britain and Ireland App Store free game chart for another week."},{"seq":8,"date":"2019-06-20","precision":"day","phase":"jump","platform":"reddit","actor":"r/shittymobilegameads","actor_kind":"public","text":"A Reddit thread titled \"someone got paid to voice act this\" discussed an aquapark.io ad.","url":"https://www.reddit.com/r/shittymobilegameads/comments/c2utjo/someone_got_paid_to_voice_act_this/"},{"seq":9,"date":"2019-06-30","precision":"month","phase":"backlash","platform":"reddit","actor":"Reddit user","actor_kind":"public","text":"A user in the thread said every player was a bot and an ad followed every match."},{"seq":10,"date":"2019-06-30","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower ranked it the most downloaded App Store game worldwide in Q2 2019, at 24M+ installs.","metric_value":24000000,"metric_label":"24M+ Q2 installs"},{"seq":11,"date":"2019-07-01","precision":"month","phase":"peak","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated more than 43 million installs in July 2019 across App Store and Google Play.","metric_value":43000000,"metric_label":"43M+ July installs"},{"seq":12,"date":"2019-08-15","precision":"day","phase":"press","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz reported aquapark.io led July hyper-casual downloads on the App Store.","url":"https://www.pocketgamer.biz/good-job-games-fun-race-3d-tops-downloads-for-hyper-casual-games-in-july/"},{"seq":13,"date":"2020-11-01","precision":"month","phase":"jump","platform":"snapchat","actor":"Voodoo","actor_kind":"owner","text":"The Snap Games edition enabled real-time races with friends, launched from an existing chat."},{"seq":14,"date":"2021-04-01","precision":"month","phase":"commercial","platform":"snapchat","actor":"Voodoo","actor_kind":"owner","text":"The Snap Games version had reached 45 million players by April 2021.","metric_value":45000000,"metric_label":"45M players"},{"seq":15,"date":"2022-12-31","precision":"year","phase":"afterlife","platform":"web","actor":"Cassette","actor_kind":"owner","text":"Reported over 300M downloads and 700,000 daily active players by the end of 2022."},{"seq":16,"date":"2023-04-10","precision":"day","phase":"afterlife","platform":"web","actor":"WIPO","actor_kind":"brand","text":"A WIPO panel ordered the aquapark.io domain transferred to Voodoo.","url":"https://www.wipo.int/amc/en/domains/decisions/pdf/2023/dio2023-0005.pdf"},{"seq":17,"date":"2023-09-01","precision":"day","phase":"afterlife","platform":"app-store","actor":"QubicGames","actor_kind":"brand","text":"A Nintendo Switch version published by QubicGames was released."},{"seq":18,"date":"2026-08-13","precision":"day","phase":"response","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"Voodoo replied to an ad-frequency complaint on Google Play that it was rebalancing ads."},{"seq":19,"date":"2026-10-05","precision":"day","phase":"afterlife","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"Google Play showed an Oct. 5, 2026 update and a 100M+ download count."}]},{"id":"HIS-00428","slug":"archero","url":"https://howitspread.com/id/HIS-00428","title":"Archero","owner":"Habby (publisher)","kind":"game","sector":"gaming","origin":"paid","region":"CN","seed_date":"2019-03-01","peak_date":"2019-06-17","origin_platform":"app-store","platforms":"app-store;youtube;reddit;press;web;instagram","mechanics":"platform-jump;variable-reward","score":24,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":10,"velocity":27,"longevity":null,"events":17,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2019-03-01","precision":"month","phase":"seed","platform":"app-store","actor":"Habby","actor_kind":"owner","text":"Archero entered soft launch in late March 2019, Game World Observer reported."},{"seq":2,"date":"2019-05-14","precision":"day","phase":"jump","platform":"app-store","actor":"Habby","actor_kind":"owner","text":"The iOS version was released globally on May 14, 2019; the Google Play launch followed on May 19."},{"seq":3,"date":"2019-05-21","precision":"week","phase":"response","platform":"app-store","actor":"Apple App Store","actor_kind":"brand","text":"Apple featured Archero about a week after launch, Deconstructor of Fun reported."},{"seq":4,"date":"2019-05-25","precision":"day","phase":"jump","platform":"youtube","actor":"PewDiePie and Marzia Bisognin","actor_kind":"celebrity","text":"PewDiePie and Marzia publish a sponsored Archero gameplay video, with an explicit ad disclosure.","url":"https://www.youtube.com/watch?v=vuuAMd2DaT4"},{"seq":5,"date":"2019-05-25","precision":"day","phase":"jump","platform":"reddit","actor":"r/PewdiepieSubmissions users","actor_kind":"public","text":"PewDiePie's subreddit discusses the ad; some commenters report downloading Archero, while others criticize it.","url":"https://www.reddit.com/r/PewdiepieSubmissions/comments/bt0joh/"},{"seq":6,"date":"2019-05-28","precision":"day","phase":"jump","platform":"reddit","actor":"r/gaming user","actor_kind":"public","text":"An r/gaming commenter named Archero as a free game he had played for about four hours.","url":"https://www.reddit.com/r/gaming/comments/bu1e1y/at_least_mobile_games_are_reasonable_about_free/"},{"seq":7,"date":"2019-05-29","precision":"day","phase":"press","platform":"press","actor":"Pocket Gamer","actor_kind":"press","text":"Pocket Gamer published a guide to Archero, 'the latest free mobile roguelike'.","url":"https://www.pocketgamer.com/archero/how-to-play-archero-the-latest-free-mobile-rogueli/"},{"seq":8,"date":"2019-06-17","precision":"day","phase":"peak","platform":"app-store","actor":"Game World Observer","actor_kind":"press","text":"Game World Observer cited DataMagic estimates of 10 million downloads and $8.5 million revenue.","metric_value":8500000,"metric_label":"$8.5M first month","url":"https://gameworldobserver.com/2019/06/17/roguelike-archero-grosses-8-5m-first-month"},{"seq":9,"date":"2019-06-18","precision":"day","phase":"press","platform":"web","actor":"Tubular Labs","actor_kind":"press","text":"Tubular reports 5.8M average first-week views for Archero/PewDiePie, its top May gaming campaign.","url":"https://tubularlabs.com/?p=14169"},{"seq":10,"date":"2019-06-27","precision":"day","phase":"press","platform":"instagram","actor":"Game World Observer","actor_kind":"press","text":"Apptica data showed Instagram carried 48% of Archero's iOS ad impressions from May 14 to June 26.","url":"https://gameworldobserver.com/2019/06/27/instagram-archero-ads"},{"seq":11,"date":"2019-08-01","precision":"month","phase":"jump","platform":"app-store","actor":"Habby","actor_kind":"owner","country":"CN","text":"Habby launched a Chinese version of Archero on the App Store in mid-August 2019."},{"seq":12,"date":"2019-08-28","precision":"day","phase":"press","platform":"youtube","actor":"Deconstructor of Fun","actor_kind":"press","text":"Deconstructor of Fun reported PewDiePie's paid Archero video had passed 6 million views.","metric_value":6000000,"metric_label":"6M+ views"},{"seq":13,"date":"2019-09-01","precision":"month","phase":"commercial","platform":"app-store","actor":"Apptica","actor_kind":"public","text":"Apptica estimated the Chinese version passed 4 million downloads in September 2019."},{"seq":14,"date":"2020-05-02","precision":"day","phase":"backlash","platform":"reddit","actor":"r/Archero user","actor_kind":"public","text":"An r/Archero post complained the game was getting worse with every patch.","url":"https://www.reddit.com/r/Archero/comments/gcch5c/rant_archero_is_getting_worse_with_every_patch/"},{"seq":15,"date":"2025-01-07","precision":"day","phase":"afterlife","platform":"app-store","actor":"Habby","actor_kind":"owner","text":"The sequel, Archero 2, launched globally on January 7, 2025."},{"seq":16,"date":"2025-01-15","precision":"day","phase":"commercial","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz put the original Archero's lifetime player spending at $376 million, excluding ads."},{"seq":17,"date":"2026-09-10","precision":"day","phase":"afterlife","platform":"app-store","actor":"Habby","actor_kind":"owner","text":"Google Play showed Archero's latest update on September 10, 2026, with 50M+ downloads."}]},{"id":"HIS-00429","slug":"ark-survival-evolved","url":"https://howitspread.com/id/HIS-00429","title":"ARK: Survival Evolved","owner":"Studio Wildcard","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2015-06-02","peak_date":"2015-06-30","origin_platform":"web","platforms":"youtube;press;twitch;web","mechanics":"platform-jump;controversy","score":53,"band":"Notable","provisional":false,"coverage":0.8,"reach":69,"contagion":null,"breadth":40,"velocity":0,"longevity":92,"events":17,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-05-11","precision":"day","phase":"precursor","platform":"youtube","actor":"Studio Wildcard","actor_kind":"owner","text":"Studio Wildcard announced ARK for Steam and consoles and posted its trailer, which named a June 2 launch.","url":"https://www.youtube.com/watch?v=FW9vsrPWujI"},{"seq":2,"date":"2015-05-11","precision":"day","phase":"precursor","platform":"press","actor":"GameSpot","actor_kind":"press","text":"GameSpot covered the announcement of the open-world dinosaur game the same day.","url":"https://www.gamespot.com/articles/xbox-one-ps4-pc-getting-open-world-dinosaur-surviv/1100-6427250/"},{"seq":3,"date":"2015-05-13","precision":"day","phase":"precursor","platform":"twitch","actor":"Jesse Rapczak / Lirik","actor_kind":"creator","text":"By May 13, Studio Wildcard had linked Jesse Rapczak's interview with Twitch streamer Lirik."},{"seq":4,"date":"2015-06-02","precision":"day","phase":"seed","platform":"web","actor":"Studio Wildcard","actor_kind":"owner","text":"ARK launched as a Steam Early Access title."},{"seq":5,"date":"2015-06-02","precision":"day","phase":"jump","platform":"twitch","actor":"HardForum users","actor_kind":"public","text":"HardForum users said they had watched an IGN livestream and Twitch streamers playing the game.","url":"https://hardforum.com/threads/ark-survival-evolved.1864145/"},{"seq":6,"date":"2015-06-10","precision":"day","phase":"commercial","platform":"web","actor":"Studio Wildcard","actor_kind":"owner","text":"Studio Wildcard said it had sold about 500,000 copies, over 100,000 of them in the first 12 hours.","metric_value":500000,"metric_label":"~500K copies"},{"seq":7,"date":"2015-06-10","precision":"week","phase":"response","platform":"web","actor":"Studio Wildcard","actor_kind":"owner","text":"Studio Wildcard said it had been hosting an event-filled Jurassic ARK Week."},{"seq":8,"date":"2015-06-11","precision":"day","phase":"press","platform":"press","actor":"MCV/DEVELOP","actor_kind":"press","text":"MCV reported 400,000+ copies sold and $10m gross revenue in the first week, citing the studio.","metric_value":10000000,"metric_label":"$10M first week","url":"https://mcvuk.com/business-news/new-steam-early-access-release-ark-survival-evolved-hits-10m-in-revenue/"},{"seq":9,"date":"2015-06-30","precision":"month","phase":"peak","platform":"twitch","actor":"Twitch","actor_kind":"public","text":"ARK debuted at #5 in Twitch's June 2015 game ranking by minutes watched.","metric_value":5,"metric_label":"#5 on Twitch"},{"seq":10,"date":"2015-07-02","precision":"day","phase":"commercial","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported ARK had sold one million copies in less than a month.","metric_value":1000000,"metric_label":"1M copies","url":"https://www.pcgamer.com/ark-survival-evolved-sells-one-million-copies-in-less-than-a-month/"},{"seq":11,"date":"2015-07-24","precision":"day","phase":"response","platform":"twitch","actor":"Twitch / Studio Wildcard","actor_kind":"owner","text":"Twitch and Studio Wildcard announced a 35-team tournament at Twitch HQ with a $20,000 prize."},{"seq":12,"date":"2015-12-01","precision":"month","phase":"afterlife","platform":"web","actor":"Microsoft / Xbox","actor_kind":"brand","text":"ARK entered Xbox Game Preview."},{"seq":13,"date":"2016-09-01","precision":"day","phase":"response","platform":"web","actor":"Studio Wildcard","actor_kind":"owner","text":"Studio Wildcard unveiled the Scorched Earth expansion, priced at $19.99."},{"seq":14,"date":"2016-09-05","precision":"day","phase":"backlash","platform":"web","actor":"Steam users","actor_kind":"public","text":"ARK's Steam page drew negative reviews and complaints over a paid expansion during Early Access.","url":"https://www.gamedeveloper.com/business/fans-upset-after-early-access-title-i-ark-survival-evolved-i-gets-paid-dlc"},{"seq":15,"date":"2017-08-29","precision":"day","phase":"afterlife","platform":"web","actor":"Xbox Wire","actor_kind":"brand","text":"Xbox Wire announced ARK's 1.0 release on Xbox One."},{"seq":16,"date":"2022-06-19","precision":"day","phase":"afterlife","platform":"web","actor":"SteamDB","actor_kind":"public","text":"ARK reached its all-time Steam peak of 248,405 concurrent players.","metric_value":248405,"metric_label":"248,405 concurrent"},{"seq":17,"date":"2025-03-26","precision":"day","phase":"afterlife","platform":"web","actor":"Snail, Inc.","actor_kind":"owner","text":"Snail reported about 2.3 million ARK units sold during 2024.","metric_value":2300000,"metric_label":"2.3M units in 2024"}]},{"id":"HIS-00430","slug":"artisto","url":"https://howitspread.com/id/HIS-00430","title":"Artisto","owner":"Mail.Ru Group (published under My.com)","kind":"app","sector":"tech","origin":"seeded","region":"RU","seed_date":"2016-07-29","peak_date":"2016-11-01","origin_platform":"app-store","platforms":"instagram;app-store;press;x;web","mechanics":"shareable-output;counter-programming","score":40,"band":"Notable","provisional":false,"coverage":1,"reach":37,"contagion":65,"breadth":10,"velocity":65,"longevity":25,"events":17,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2016-07-28","precision":"day","phase":"precursor","platform":"instagram","actor":"Artisto (@artisto_ai)","actor_kind":"owner","text":"The official @artisto_ai Instagram account posted a demo video a day before the launch announcement."},{"seq":2,"date":"2016-07-29","precision":"day","phase":"seed","platform":"app-store","actor":"Mail.Ru Group","actor_kind":"owner","text":"Mail.Ru Group released Artisto on Android; vice-president Anna Artamonova announced it on Facebook."},{"seq":3,"date":"2016-07-29","precision":"day","phase":"press","platform":"press","actor":"Kommersant","actor_kind":"press","text":"Kommersant reported Mail.Ru Group had built a Prisma-like app for video, then only on Android.","url":"https://www.kommersant.ru/doc/3051899"},{"seq":4,"date":"2016-07-31","precision":"day","phase":"commercial","platform":"app-store","actor":"Mail.Ru Group","actor_kind":"owner","text":"Artisto was added to Apple's App Store as a free download, according to Wikipedia."},{"seq":5,"date":"2016-08-01","precision":"day","phase":"commercial","platform":"app-store","actor":"Mail.Ru Group","actor_kind":"owner","text":"Mail.Ru Group's international press release said Artisto was on the App Store and Google Play globally.","url":"https://www.prnewswire.com/news-releases/mailru-group-launches-worlds-first-neural-network-powered-app-to-process-videos-588854701.html"},{"seq":6,"date":"2016-08-03","precision":"day","phase":"press","platform":"press","actor":"Engadget","actor_kind":"press","text":"Engadget wrote that Artisto turns videos into moving paintings and that it crashed more than once.","url":"https://www.engadget.com/2016-08-03-artisto-prisma-for-videos.html"},{"seq":7,"date":"2016-08-04","precision":"day","phase":"press","platform":"press","actor":"East-West Digital News","actor_kind":"press","text":"East-West Digital News named KIA, Stephen Ridley and Sergey Zhukov among early users sharing Artisto videos."},{"seq":8,"date":"2016-08-05","precision":"day","phase":"jump","platform":"x","actor":"Edgar Caetano (Observador)","actor_kind":"creator","text":"Observador's Edgar Caetano linked his own Artisto video on Twitter as a filter demo.","url":"https://twitter.com/EdgarCaetano/status/761495236862472193"},{"seq":9,"date":"2016-08-12","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch cited Prisma and Artisto in a piece on creative camera apps.","url":"https://techcrunch.com/2016/08/12/the-creativity-ecosystem/"},{"seq":10,"date":"2016-08-26","precision":"day","phase":"response","platform":"web","actor":"Mail.Ru Group / CNews","actor_kind":"brand","text":"Announced Loop: one-second clips replayed forward and backward, with filters applied before publication."},{"seq":11,"date":"2016-09-18","precision":"day","phase":"commercial","platform":"app-store","actor":"US App Store users","actor_kind":"public","country":"US","text":"Artisto began climbing its US App Store category chart from No. 1,368, per AppAnnie data."},{"seq":12,"date":"2016-10-10","precision":"day","phase":"commercial","platform":"app-store","actor":"US App Store and Google Play users","actor_kind":"public","text":"East-West Digital News reported Artisto at No. 2 in its US App Store category and No. 4 on Google Play.","metric_value":2,"metric_label":"No. 2 US category","url":"https://www.ewdn.com/2016/10/10/after-initial-success-in-russia-neural-network-inspired-apps-artisto-and-prisma-become-international-hits/"},{"seq":13,"date":"2016-10-24","precision":"day","phase":"response","platform":"app-store","actor":"AppFollow","actor_kind":"press","text":"AppFollow observed Artisto missing from US name searches despite a working direct link.","url":"https://appfollow.io/blog/what-happened-to-artisto-app"},{"seq":14,"date":"2016-10-26","precision":"day","phase":"backlash","platform":"app-store","actor":"AppFollow","actor_kind":"press","text":"AppFollow reported Artisto missing from country charts and search after version 1.12; cause was unverified.","url":"https://appfollow.io/blog/what-happened-to-artisto-app"},{"seq":15,"date":"2016-11-01","precision":"week","phase":"peak","platform":"app-store","actor":"US Android users","actor_kind":"public","text":"SurveyMonkey Intelligence estimated US Android monthly users peaked near 1.25 million in early November.","metric_value":1250000,"metric_label":"1.25M US Android MAU"},{"seq":16,"date":"2016-11-02","precision":"day","phase":"backlash","platform":"app-store","actor":"AppFollow","actor_kind":"press","text":"AppFollow asked whether a bug or a ban removed Artisto from App Store search; it returned on Nov. 2.","url":"https://appfollow.io/blog/what-happened-to-artisto-app"},{"seq":17,"date":"2016-11-07","precision":"day","phase":"afterlife","platform":"app-store","actor":"AppFollow","actor_kind":"press","text":"AppFollow observed Artisto returning to first position for the exact brand search in the US App Store.","url":"https://appfollow.io/blog/what-happened-to-artisto-app"}]},{"id":"HIS-00431","slug":"astroneer","url":"https://howitspread.com/id/HIS-00431","title":"Astroneer","owner":"System Era Softworks","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2016-12-16","peak_date":"2019-02-10","origin_platform":"web","platforms":"x;youtube;press;web;twitch;reddit","mechanics":"platform-jump;counter-programming","score":46,"band":"Notable","provisional":false,"coverage":0.8,"reach":36,"contagion":null,"breadth":50,"velocity":63,"longevity":46,"events":17,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-09-26","precision":"day","phase":"precursor","platform":"x","actor":"Astroneer","actor_kind":"owner","text":"Astroneer's official account posted a GIF of a crashed spaceship uncovered with the deformation tool."},{"seq":2,"date":"2015-10-07","precision":"day","phase":"precursor","platform":"youtube","actor":"System Era Softworks","actor_kind":"owner","text":"System Era launched Astroneer's website and released its first trailer, with no external funding."},{"seq":3,"date":"2015-10-07","precision":"day","phase":"precursor","platform":"press","actor":"GamesBeat","actor_kind":"press","text":"GamesBeat covered the reveal trailer the day it came out.","url":"https://gamesbeat.com/astroneer-looks-like-the-martian-mixed-with-minecraft-and-kerbal-space-program/"},{"seq":4,"date":"2015-10-08","precision":"day","phase":"precursor","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge called Astroneer an adorable game about space exploration.","url":"https://theverge.com/2015/10/8/9483347/astroneer-video-game-space-exploration"},{"seq":5,"date":"2015-10-30","precision":"day","phase":"precursor","platform":"x","actor":"Game developers on Twitter","actor_kind":"public","text":"Gamasutra reported developers on Twitter had been tweeting and retweeting the game's snippets.","url":"https://www.gamedeveloper.com/design/-i-astroneer-i-s-ex-aaa-devs-explore-a-strange-new-world-of-indie-life"},{"seq":6,"date":"2016-02-24","precision":"day","phase":"precursor","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"System Era said it had secured funding from several smaller, non-traditional sources."},{"seq":7,"date":"2016-05-01","precision":"day","phase":"precursor","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"System Era reported showing Astroneer at PAX East 2016, with Epic sponsoring TV rentals, banners and fees."},{"seq":8,"date":"2016-09-21","precision":"day","phase":"precursor","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"System Era announced a December 2016 release on Steam, Xbox One and Windows 10 at $19.99."},{"seq":9,"date":"2016-12-16","precision":"day","phase":"seed","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"Astroneer entered Early Access and reached #1 on Steam Top Sellers on launch day."},{"seq":10,"date":"2016-12-17","precision":"day","phase":"jump","platform":"twitch","actor":"Lirik, GiantWaffle and crew","actor_kind":"creator","text":"System Era's first-day recap noted Lirik, GiantWaffle and crew playing Astroneer on Twitch."},{"seq":11,"date":"2016-12-31","precision":"month","phase":"jump","platform":"reddit","actor":"Bullenbeisser","actor_kind":"creator","text":"Reddit user Bullenbeisser shared a road-building video, My Road to Space, on r/Astroneer.","url":"https://www.reddit.com/r/Astroneer/comments/5itxbj/my_road_to_space/"},{"seq":12,"date":"2017-06-01","precision":"day","phase":"commercial","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"System Era reported nearly a million units sold and a million more Steam wishlists."},{"seq":13,"date":"2019-02-06","precision":"day","phase":"response","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"Astroneer left Early Access with its full release."},{"seq":14,"date":"2019-02-10","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Astroneer hit its all-time Steam peak of 17,986 concurrent players.","metric_value":17986,"metric_label":"17,986 concurrent players"},{"seq":15,"date":"2022-01-31","precision":"month","phase":"commercial","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"System Era said it sold over 220,000 units across platforms in January 2022, the Switch launch month."},{"seq":16,"date":"2022-03-10","precision":"day","phase":"commercial","platform":"web","actor":"System Era Softworks","actor_kind":"owner","text":"System Era said over 8 million people had played Astroneer, and it sold 600,000+ units in its first month."},{"seq":17,"date":"2022-03-11","precision":"day","phase":"commercial","platform":"press","actor":"System Era Softworks","actor_kind":"owner","text":"A System Era post-mortem said Astroneer had grossed over $75 million.","metric_value":75000000,"metric_label":"$75M+ gross"}]},{"id":"HIS-00432","slug":"at-dead-of-night","url":"https://howitspread.com/id/HIS-00432","title":"At Dead Of Night","owner":"Baggy Cat Ltd.","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2020-11-19","peak_date":"2021-02-21","origin_platform":"web","platforms":"youtube;web;press","mechanics":"creator-relay;press-loop","score":24,"band":"Niche","provisional":true,"coverage":1,"reach":0,"contagion":65,"breadth":20,"velocity":24,"longevity":26,"events":18,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-11-14","precision":"day","phase":"precursor","platform":"youtube","actor":"Baggy Cat Games","actor_kind":"owner","text":"Baggy Cat Games published At Dead Of Night - Trailer 1 on YouTube, five days before release.","url":"https://www.youtube.com/watch?v=p3vzyt4AmHI"},{"seq":2,"date":"2020-11-19","precision":"day","phase":"seed","platform":"web","actor":"Baggy Cat Ltd.","actor_kind":"owner","text":"Baggy Cat released At Dead Of Night, a game that blends live-action and graphics, on Steam.","url":"https://store.steampowered.com/app/1450830/At_Dead_Of_Night/"},{"seq":3,"date":"2020-11-23","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer listed the $14.99 game in its five new Steam games you probably missed.","url":"https://www.pcgamer.com/five-new-steam-games-you-probably-missed-november-23-2020/"},{"seq":4,"date":"2020-11-30","precision":"month","phase":"commercial","platform":"web","actor":"Steam Charts","actor_kind":"public","text":"Steam Charts recorded an average of 4.52 concurrent players and a peak of 11 in November 2020."},{"seq":5,"date":"2021-01-05","precision":"day","phase":"jump","platform":"youtube","actor":"John Wolfe","actor_kind":"creator","text":"John Wolfe posted an At Dead of Night playthrough, Hiding From A Killer In An Empty Hotel.","url":"https://www.youtube.com/watch?v=H-XhHr_aV0M"},{"seq":6,"date":"2021-01-11","precision":"day","phase":"jump","platform":"youtube","actor":"CoryxKenshin","actor_kind":"creator","text":"CoryxKenshin posted SCARIEST POINT-N-CLICK HORROR GAME, his first At Dead of Night episode.","url":"https://www.youtube.com/watch?v=v4HLml2Nme8"},{"seq":7,"date":"2021-01-15","precision":"day","phase":"jump","platform":"web","actor":"Steam forum user Heumann","actor_kind":"public","text":"A Steam forum user said they found the game through John Wolfe and bought it to support the developers.","url":"https://steamcommunity.com/app/1450830/discussions/0/4739443320529773145/"},{"seq":8,"date":"2021-01-31","precision":"month","phase":"commercial","platform":"web","actor":"Steam Charts","actor_kind":"public","text":"Steam Charts recorded a January average of 56.10 concurrent players, up 1,231.65% on the month before."},{"seq":9,"date":"2021-02-09","precision":"day","phase":"backlash","platform":"web","actor":"Steam forum user josephmiller943","actor_kind":"public","text":"A Steam forum user wrote that the ending needed improvement.","url":"https://steamcommunity.com/app/1450830/discussions/0/4739443320529773145/"},{"seq":10,"date":"2021-02-16","precision":"day","phase":"jump","platform":"youtube","actor":"Markiplier","actor_kind":"creator","text":"Markiplier posted A PROPERLY SCARY GAME, the first episode of his At Dead of Night series.","url":"https://www.youtube.com/watch?v=MI3xp9_GpBY"},{"seq":11,"date":"2021-02-21","precision":"day","phase":"peak","platform":"web","actor":"SteamDB","actor_kind":"public","text":"SteamDB recorded the game's all-time peak of 197 concurrent players on Steam.","metric_value":197,"metric_label":"197 concurrent players"},{"seq":12,"date":"2021-02-28","precision":"month","phase":"commercial","platform":"web","actor":"Steam Charts","actor_kind":"public","text":"Steam Charts recorded a February average of 73.68 concurrent players."},{"seq":13,"date":"2021-03-04","precision":"day","phase":"backlash","platform":"web","actor":"Steam user Drago","actor_kind":"public","text":"A Steam user opened a thread on a bug seen in Markiplier's playthrough.","url":"https://steamcommunity.com/app/1450830/discussions/0/3105766884436115016/"},{"seq":14,"date":"2021-03-05","precision":"day","phase":"response","platform":"web","actor":"Baggy Cat Entertainment","actor_kind":"owner","text":"Baggy Cat Entertainment replied in the thread that the bug was fixed.","url":"https://steamcommunity.com/app/1450830/discussions/0/3105766884436115016/"},{"seq":15,"date":"2021-03-07","precision":"day","phase":"press","platform":"press","actor":"Hey Poor Player","actor_kind":"press","text":"Hey Poor Player's review said Markiplier played it to millions of viewers and faulted the compass.","url":"https://www.heypoorplayer.com/2021/03/07/at-dead-of-night-review/"},{"seq":16,"date":"2021-03-25","precision":"day","phase":"response","platform":"press","actor":"Baggy Cat Entertainment","actor_kind":"owner","text":"The developer said he had not expected Markiplier to play the game, Hey Poor Player reported."},{"seq":17,"date":"2021-03-25","precision":"day","phase":"jump","platform":"youtube","actor":"jacksepticeye","actor_kind":"creator","text":"jacksepticeye posted This is ACTUALLY scary... I hated it, an At Dead of Night playthrough.","url":"https://www.youtube.com/watch?v=MGNMSML0NVA"},{"seq":18,"date":"2021-03-27","precision":"day","phase":"press","platform":"press","actor":"Hey Poor Player","actor_kind":"press","text":"Hey Poor Player counted 23,494,865 views across Markiplier's seven episodes, which ended March 21.","metric_value":23494865,"metric_label":"23.5M series views","url":"https://www.heypoorplayer.com/2021/03/27/at-dead-of-night-markiplier/"}]},{"id":"HIS-00433","slug":"avatarify","url":"https://howitspread.com/id/HIS-00433","title":"Avatarify","owner":"Avatarify, Inc.","kind":"app","sector":"tech","origin":"seeded","region":"GLOBAL","seed_date":"2020-04-06","peak_date":"2021-02-25","origin_platform":"web","platforms":"web;youtube;press;chat;app-store;tiktok","mechanics":"shareable-output;platform-jump;controversy","score":0,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":0,"velocity":0,"longevity":null,"events":18,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-04-06","precision":"day","phase":"seed","platform":"web","actor":"Avatarify developers","actor_kind":"owner","text":"Avatarify's code repository became public."},{"seq":2,"date":"2020-04-08","precision":"day","phase":"jump","platform":"youtube","actor":"Ali Aliev","actor_kind":"owner","text":"Ali Aliev posted \"Elon Musk Joined Our Zoom Call,\" an Avatarify demo, on YouTube.","url":"https://www.youtube.com/watch?v=lONuXGNqLO0"},{"seq":3,"date":"2020-04-13","precision":"day","phase":"response","platform":"web","actor":"Avatarify developers","actor_kind":"owner","text":"The repository added Windows support."},{"seq":4,"date":"2020-04-16","precision":"day","phase":"press","platform":"press","actor":"VICE Motherboard","actor_kind":"press","text":"Motherboard covered Avatarify as an open-source program that deepfakes users in Zoom meetings in real time.","url":"https://www.vice.com/en/article/this-open-source-program-deepfakes-you-during-zoom-meetings-in-real-time/"},{"seq":5,"date":"2020-04-17","precision":"day","phase":"response","platform":"chat","actor":"Avatarify developers","actor_kind":"owner","text":"The developers created a Slack community."},{"seq":6,"date":"2020-04-21","precision":"day","phase":"press","platform":"press","actor":"The Next Web","actor_kind":"press","text":"The Next Web covered the demo in which Aliev pretended to be Elon Musk wandering into the wrong online meeting.","url":"https://thenextweb.com/news/watch-fake-elon-musk-zoom-bombs-meeting-using-real-time-deepfake-ai"},{"seq":7,"date":"2020-05-07","precision":"day","phase":"response","platform":"web","actor":"Avatarify developers","actor_kind":"owner","text":"Avatarify added remote GPU support, allowing processing away from the caller’s computer.","url":"https://github.com/alievk/avatarify-python"},{"seq":8,"date":"2020-05-22","precision":"day","phase":"response","platform":"web","actor":"Avatarify developers","actor_kind":"owner","text":"Avatarify added Google Colab mode, with its maintainers saying users could run it without a local GPU.","url":"https://github.com/alievk/avatarify-python"},{"seq":9,"date":"2020-06-28","precision":"day","phase":"jump","platform":"app-store","actor":"Avatarify","actor_kind":"owner","text":"Avatarify's iOS app launched."},{"seq":10,"date":"2020-12-01","precision":"month","phase":"response","platform":"app-store","actor":"Avatarify","actor_kind":"owner","text":"Avatarify introduced monetization in the app, according to Adapty."},{"seq":11,"date":"2020-12-14","precision":"day","phase":"response","platform":"web","actor":"Avatarify developers","actor_kind":"owner","text":"The developers released Avatarify Desktop."},{"seq":12,"date":"2021-02-25","precision":"day","phase":"peak","platform":"app-store","actor":"China App Store free chart","actor_kind":"public","country":"CN","text":"Avatarify rose to No. 1 on China's free app chart by 5 p.m., per Qimai data cited by China Fund News.","metric_value":1,"metric_label":"No. 1 free app, China"},{"seq":13,"date":"2021-03-02","precision":"day","phase":"backlash","platform":"app-store","actor":"China App Store","actor_kind":"brand","text":"Avatarify was removed from the China App Store early on March 2."},{"seq":14,"date":"2021-03-08","precision":"day","phase":"jump","platform":"tiktok","actor":"Douyin users","actor_kind":"public","text":"Global Times reported that funny videos Chinese users made with the app had gone viral on Douyin.","url":"https://www.globaltimes.cn/page/202103/1217755.shtml"},{"seq":15,"date":"2021-03-25","precision":"day","phase":"commercial","platform":"app-store","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post reported Avatarify had been downloaded more than 6 million times since February.","metric_value":6000000,"metric_label":"6M+ downloads"},{"seq":16,"date":"2021-07-12","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Know Your Meme","actor_kind":"press","text":"Know Your Meme named Avatarify as a predecessor of TikTok's Photo Animation filter."},{"seq":17,"date":"2025-11-30","precision":"day","phase":"afterlife","platform":"app-store","actor":"Avatarify, Inc.","actor_kind":"owner","text":"Google Play listed an update to the Android app on November 30, 2025."},{"seq":18,"date":"2026-03-12","precision":"day","phase":"afterlife","platform":"app-store","actor":"Avatarify, Inc.","actor_kind":"owner","text":"Apple listed a new iOS version released on March 12, 2026."}]},{"id":"HIS-00434","slug":"ballz","url":"https://howitspread.com/id/HIS-00434","title":"Ballz","owner":"Ketchapp (Ubisoft)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2017-02-18","peak_date":"2017-03-30","origin_platform":"app-store","platforms":"app-store;press;reddit;youtube;web","mechanics":"press-loop;shareable-output","score":35,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":20,"velocity":22,"longevity":68,"events":17,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2017-02-18","precision":"day","phase":"seed","platform":"app-store","actor":"Ketchapp","actor_kind":"owner","text":"Ketchapp released Ballz on the iOS App Store."},{"seq":2,"date":"2017-02-20","precision":"day","phase":"press","platform":"press","actor":"appgefahren","actor_kind":"press","country":"DE","text":"German site appgefahren reported that Ketchapp had brought Ballz to the German App Store.","url":"https://www.appgefahren.de/ballz-neuer-brick-breaker-von-ketchapp-mit-ganz-besonderer-gameplay-komponente-194104.html"},{"seq":3,"date":"2017-02-24","precision":"day","phase":"commercial","platform":"app-store","actor":"AFP-Relaxnews","actor_kind":"press","country":"FR","text":"AFP-Relaxnews listed Ballz for France in its roundup of top iPhone apps around the world.","url":"https://www.malaymail.com/amp/news/tech/gadgets/2017/02/25/top-iphone-apps-around-the-world-bitmoji-ballz-waze/1322871"},{"seq":4,"date":"2017-03-17","precision":"day","phase":"jump","platform":"reddit","actor":"r/BallzTheGame","actor_kind":"public","text":"The BallzTheGame subreddit was created.","url":"https://www.reddit.com/r/BallzTheGame/"},{"seq":5,"date":"2017-03-30","precision":"day","phase":"peak","platform":"app-store","actor":"App Store users","actor_kind":"public","text":"Ballz reached No. 1 free on the App Store, TouchArcade and Business Insider reported.","metric_value":1,"metric_label":"No. 1 free"},{"seq":6,"date":"2017-03-30","precision":"day","phase":"backlash","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade said Ballz was not an original game by any means.","url":"https://toucharcade.com/?p=213436"},{"seq":7,"date":"2017-03-30","precision":"day","phase":"jump","platform":"press","actor":"Dave Smith / Business Insider","actor_kind":"press","text":"Said his fiancée’s previous-day recommendation led him to play before publishing his Ballz coverage."},{"seq":8,"date":"2017-04-14","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku ran 'Everyone Is Apparently Playing A Game Called Ballz' with a video of Mike Fahey playing it.","url":"https://kotaku.com/everyone-is-apparently-playing-a-game-called-ballz-1794335552"},{"seq":9,"date":"2017-04-15","precision":"day","phase":"jump","platform":"youtube","actor":"ZackScottGames","actor_kind":"creator","text":"ZackScottGames published a Ballz Quick Play video on YouTube."},{"seq":10,"date":"2017-04-29","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch's Jordan Crook asked readers to tweet screenshots of their Ballz scores.","url":"https://techcrunch.com/2017/04/29/ballz-is-my-new-digital-enemy-and-favorite-mobile-game/"},{"seq":11,"date":"2017-05-16","precision":"day","phase":"commercial","platform":"app-store","actor":"Ubisoft","actor_kind":"owner","text":"Ubisoft said Ballz had ranked in the top three US iOS game downloads for 63 days, citing App Annie.","metric_value":63,"metric_label":"63 days in the top three"},{"seq":12,"date":"2017-07-01","precision":"month","phase":"press","platform":"app-store","actor":"Sensor Tower","actor_kind":"press","text":"Sensor Tower's Q2 2017 report described Ballz as one of the App Store's viral titles.","url":"https://sensortower.com/blog/top-mobile-games-q2-2017"},{"seq":13,"date":"2017-12-01","precision":"day","phase":"commercial","platform":"app-store","actor":"Google","actor_kind":"brand","text":"PocketGamer.biz reported Ballz among Google Play's five most downloaded new games of 2017.","url":"https://www.pocketgamer.biz/super-mario-run-most-downloaded-google-play-2017/"},{"seq":14,"date":"2017-12-07","precision":"day","phase":"commercial","platform":"app-store","actor":"Apple","actor_kind":"brand","text":"Apple's 2017 most downloaded games chart listed Ballz after Super Mario Run, 8 Ball Pool and Snake VS Block.","url":"https://9to5mac.com/2017/12/07/apple-app-store-app-of-the-year-2017/?extended-comments=1"},{"seq":15,"date":"2017-12-30","precision":"day","phase":"afterlife","platform":"web","actor":"Asif Khan / Shacknews","actor_kind":"press","text":"Recalled repeatedly exchanging high-score screenshots with his brother and discussion threads on Chatty."},{"seq":16,"date":"2025-10-13","precision":"day","phase":"afterlife","platform":"app-store","actor":"Ketchapp","actor_kind":"owner","text":"An update added a main menu button for Ballz challenges in the Apple Games app."},{"seq":17,"date":"2026-10-02","precision":"day","phase":"afterlife","platform":"app-store","actor":"Ketchapp","actor_kind":"owner","text":"Ketchapp updated Ballz on Google Play, where the listing showed 10M+ downloads."}]},{"id":"HIS-00435","slug":"battlerite","url":"https://howitspread.com/id/HIS-00435","title":"Battlerite","owner":"Stunlock Studios","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2016-09-20","peak_date":"2017-11-12","origin_platform":"web","platforms":"web;reddit;twitch","mechanics":"platform-jump;underdog;press-loop","score":36,"band":"Niche","provisional":false,"coverage":0.8,"reach":48,"contagion":null,"breadth":40,"velocity":0,"longevity":44,"events":17,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2016-02-01","precision":"month","phase":"precursor","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock Studios publicly teased the project that became Battlerite, with a dial puzzle on its Twitter account.","url":"https://games.mxdwn.com/news/stunlock-studios-teases-a-cryptic-new-game-battlerite/"},{"seq":2,"date":"2016-03-08","precision":"day","phase":"precursor","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock updated the Battlerite website to reveal the game; PCGamesN ran the reveal trailer.","url":"https://www.pcgamesn.com/battlerite/battlerite-is-a-stripped-back-team-based-arena-brawler"},{"seq":3,"date":"2016-03-08","precision":"day","phase":"precursor","platform":"reddit","actor":"Reddit users","actor_kind":"public","text":"mxdwn reported Reddit's gaming corners were \"abuzz\" with the reveal."},{"seq":4,"date":"2016-09-01","precision":"month","phase":"precursor","platform":"twitch","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock let players stream on the final day of the closed beta before Early Access."},{"seq":5,"date":"2016-09-19","precision":"day","phase":"precursor","platform":"twitch","actor":"LIRIK","actor_kind":"creator","text":"Streamer LIRIK watched the Battlerite trailer live on stream; Stunlock said this brought \"a lot of new eyes.\""},{"seq":6,"date":"2016-09-20","precision":"day","phase":"seed","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Battlerite went on sale in Steam Early Access."},{"seq":7,"date":"2016-09-21","precision":"day","phase":"commercial","platform":"web","actor":"Kotaku","actor_kind":"press","text":"Kotaku covered Battlerite as Steam's current top seller.","url":"https://kotaku.com/a-look-at-steams-current-top-seller-battlerite-1786914773"},{"seq":8,"date":"2016-10-07","precision":"day","phase":"commercial","platform":"web","actor":"Martin Lövgren, Stunlock","actor_kind":"owner","text":"Its creative director estimated about 200,000 players and a peak of about 13,200 at once.","metric_value":200000,"metric_label":"~200K players","url":"https://www.pcgamer.com/how-battlerite-already-found-200000-players-and-whats-coming-next/"},{"seq":9,"date":"2016-10-31","precision":"day","phase":"jump","platform":"twitch","actor":"MMORPG.com","actor_kind":"press","text":"MMORPG.com reported the game regularly reached Twitch's front page, with next to no marketing budget.","url":"https://www.mmorpg.com/columns/have-you-played-battlerite-2000105989"},{"seq":10,"date":"2016-12-06","precision":"day","phase":"commercial","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock said over 440,000 copies sold in nine weeks and a free weekend put it back at No. 1 on Steam.","metric_value":440000,"metric_label":"440K+ copies"},{"seq":11,"date":"2017-01-05","precision":"day","phase":"commercial","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock reported 500,000 Early Access copies sold, extending its December sales milestone.","url":"https://press.stunlock.com/500k/"},{"seq":12,"date":"2017-11-08","precision":"day","phase":"response","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Battlerite left Early Access for a full free-to-play launch on Steam."},{"seq":13,"date":"2017-11-12","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Battlerite reached its all-time Steam peak of 45,145 concurrent players.","metric_value":45145,"metric_label":"45,145 players"},{"seq":14,"date":"2017-11-13","precision":"day","phase":"commercial","platform":"twitch","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock reported a Twitch peak of 75,000 viewers, third among the most-watched games.","metric_value":75000,"metric_label":"75K viewers"},{"seq":15,"date":"2019-07-03","precision":"day","phase":"backlash","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock said it would scale back development, calling player retention its biggest challenge."},{"seq":16,"date":"2019-07-03","precision":"day","phase":"backlash","platform":"reddit","actor":"r/BattleRite users","actor_kind":"public","text":"On Reddit, a commenter said failing to finish the automated tournament system should be its greatest regret."},{"seq":17,"date":"2019-10-21","precision":"day","phase":"afterlife","platform":"web","actor":"Stunlock Studios","actor_kind":"owner","text":"Stunlock released the last scheduled content update and put both Battlerite titles in maintenance mode."}]},{"id":"HIS-00436","slug":"beat-saber","url":"https://howitspread.com/id/HIS-00436","title":"Beat Saber","owner":"Beat Games (Hyperbolic Magnetism)","kind":"game","sector":"gaming","origin":"seeded","region":"CZ","seed_date":"2018-01-19","peak_date":"2018-05-06","origin_platform":"x","platforms":"youtube;x;press;web","mechanics":"platform-jump;press-loop;underdog","score":26,"band":"Niche","provisional":true,"coverage":0.65,"reach":29,"contagion":null,"breadth":40,"velocity":0,"longevity":null,"events":16,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-06-01","precision":"month","phase":"precursor","platform":"youtube","actor":"Beat Saber developers","actor_kind":"owner","text":"The developers published an alpha-version teaser video, Jaroslav Beck recalled."},{"seq":2,"date":"2018-01-19","precision":"day","phase":"seed","platform":"x","actor":"Jan \"Split\" Ilavsky (@Split82)","actor_kind":"owner","text":"Developer Jan Ilavsky tweeted a gameplay video of Beat Saber.","url":"https://x.com/Split82/status/954373235700887554"},{"seq":3,"date":"2018-01-21","precision":"day","phase":"press","platform":"press","actor":"UploadVR","actor_kind":"press","text":"UploadVR covered the teaser as \"Beat Saber Is Audioshield With Lightsabers\".","url":"https://www.uploadvr.com/beat-saber-audioshield-lightsabers/"},{"seq":4,"date":"2018-02-27","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer said a retweet introduced it to the 30-second video, retweeted over 8,500 times.","metric_value":8500,"metric_label":"8,500+ retweets","url":"https://www.pcgamer.com/beat-saber-is-a-vr-rhythm-game-thats-basically-lightsaber-hero/"},{"seq":5,"date":"2018-03-04","precision":"day","phase":"jump","platform":"youtube","actor":"LIV","actor_kind":"brand","text":"LIV posted its mixed reality video \"If you want to Escape with Me\" on YouTube."},{"seq":6,"date":"2018-03-24","precision":"day","phase":"press","platform":"press","actor":"Road to VR","actor_kind":"press","text":"Road to VR published a GDC 2018 hands-on and said the teaser had 1.5 million views.","metric_value":1500000,"metric_label":"1.5M teaser views","url":"https://roadtovr.com/hands-beat-saber/"},{"seq":7,"date":"2018-05-01","precision":"day","phase":"commercial","platform":"web","actor":"Beat Games","actor_kind":"owner","text":"Beat Saber was released on Steam."},{"seq":8,"date":"2018-05-01","precision":"week","phase":"commercial","platform":"web","actor":"Steam top sellers","actor_kind":"public","text":"It entered Steam's top five sellers less than 24 hours after launch, UploadVR reported."},{"seq":9,"date":"2018-05-06","precision":"day","phase":"peak","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer called it the highest rated game on Steam, with a 99% positive rating.","url":"https://www.pcgamer.com/vr-rhythm-game-beat-saber-now-the-highest-rated-game-on-steam-releasing-level-editor-next-week/"},{"seq":10,"date":"2018-05-06","precision":"day","phase":"response","platform":"web","actor":"Beat Games","actor_kind":"owner","text":"The developer announced a level editor for players to make levels for their own audio files."},{"seq":11,"date":"2018-05-13","precision":"day","phase":"commercial","platform":"web","actor":"Beat Games","actor_kind":"owner","text":"The developer said Beat Saber sold 50,000 copies in its first week.","metric_value":50000,"metric_label":"50K copies"},{"seq":12,"date":"2018-05-28","precision":"day","phase":"commercial","platform":"web","actor":"Road to VR","actor_kind":"press","text":"Road to VR reported 100,000 copies sold across Steam and Oculus and $2 million in revenue.","metric_value":100000,"metric_label":"100K copies"},{"seq":13,"date":"2019-05-01","precision":"month","phase":"afterlife","platform":"web","actor":"Beat Games","actor_kind":"owner","text":"At its first anniversary the developer reported over 1 million downloads and released its first prototype."},{"seq":14,"date":"2019-05-08","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"Jaroslav Beck told TechCrunch that gameplay videos on YouTube had over 2 billion views.","url":"https://techcrunch.com/2019/05/08/how-beat-saber-beat-the-odds/"},{"seq":15,"date":"2019-11-26","precision":"day","phase":"commercial","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported that Facebook was acquiring Beat Games.","url":"https://www.theverge.com/2019/11/26/20984468/facebook-acquisition-beat-games-beat-saber-vr-studio"},{"seq":16,"date":"2020-01-01","precision":"day","phase":"commercial","platform":"web","actor":"SteamDB","actor_kind":"public","text":"Beat Saber reached its all-time Steam peak of 4,472 concurrent players."}]},{"id":"HIS-00437","slug":"bendy-and-the-ink-machine","url":"https://howitspread.com/id/HIS-00437","title":"Bendy and the Ink Machine","owner":"Joey Drew Studios (theMeatly and Mike Mood)","kind":"game","sector":"gaming","origin":"seeded","region":"CA","seed_date":"2017-02-10","peak_date":"2017-07-20","origin_platform":"web","platforms":"youtube;web;press;retail;app-store","mechanics":"response-chain;fandom-mobilisation","score":38,"band":"Niche","provisional":false,"coverage":0.8,"reach":35,"contagion":null,"breadth":70,"velocity":0,"longevity":40,"events":17,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-01-30","precision":"day","phase":"precursor","platform":"youtube","actor":"theMeatly","actor_kind":"owner","text":"theMeatly uploaded the game's reveal trailer to his YouTube channel.","url":"https://www.youtube.com/watch?v=WaYBYA4AsHo"},{"seq":2,"date":"2017-02-10","precision":"day","phase":"seed","platform":"web","actor":"theMeatly and Mike Mood","actor_kind":"owner","text":"The developers released the first chapter free on Game Jolt."},{"seq":3,"date":"2017-02-10","precision":"day","phase":"press","platform":"press","actor":"Gaming Respawn","actor_kind":"press","text":"Gaming Respawn reported that Chapter One was out that day on Game Jolt.","url":"https://gamingrespawn.com/indie-game-spotlight/19487/bendy-ink-machine-chapter-one-now/"},{"seq":4,"date":"2017-02-22","precision":"day","phase":"jump","platform":"web","actor":"AtroxChobatsu","actor_kind":"public","text":"AtroxChobatsu uploaded Bendy fan art to Newgrounds, providing a dated original creative response shortly after release.","url":"https://www.newgrounds.com/art/view/atroxchobatsu/bendy-and-the-ink-machine-fanart"},{"seq":5,"date":"2017-04-18","precision":"day","phase":"response","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"Chapter Two: The Old Song was released."},{"seq":6,"date":"2017-07-11","precision":"day","phase":"press","platform":"press","actor":"Game Developer","actor_kind":"press","text":"Game Developer reported fan art and cosplay, and a toy licensing approach from Phat Mojo.","url":"https://www.gamedeveloper.com/business/the-co-creator-of-bendy-and-the-ink-machine-talks-accidental-success"},{"seq":7,"date":"2017-07-20","precision":"week","phase":"peak","platform":"youtube","actor":"Player.One","actor_kind":"press","text":"Player.One reported over 750,000 downloads and over 1.5 million fan-made YouTube videos.","url":"https://www.player.one/bendy-and-ink-machine-chapter-3-mike-mood-117823"},{"seq":8,"date":"2017-09-28","precision":"day","phase":"response","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"Chapter Three: Rise and Fall was released."},{"seq":9,"date":"2017-10-27","precision":"day","phase":"response","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"Announced a limited-time Hello Neighbor crossover and invited players to visit the other game on Steam."},{"seq":10,"date":"2017-12-15","precision":"day","phase":"response","platform":"web","actor":"Titanic / Audacity Forum","actor_kind":"public","text":"Asked for recording help while attempting a personal version of the fan song Build Our Machine."},{"seq":11,"date":"2018-04-30","precision":"day","phase":"response","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"Chapter Four: Colossal Wonders was released."},{"seq":12,"date":"2018-10-26","precision":"day","phase":"response","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"Chapter Five: The Last Reel, the final chapter, was released."},{"seq":13,"date":"2018-10-26","precision":"day","phase":"commercial","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"The developer announced that Bendy and the Ink Machine: Complete Edition was available on Steam."},{"seq":14,"date":"2018-11-20","precision":"day","phase":"commercial","platform":"retail","actor":"Joey Drew Studios","actor_kind":"owner","text":"The game was released on PlayStation 4, Xbox One and Nintendo Switch."},{"seq":15,"date":"2018-12-21","precision":"day","phase":"jump","platform":"app-store","actor":"Joey Drew Studios","actor_kind":"owner","text":"iOS and Android ports were released."},{"seq":16,"date":"2019-10-14","precision":"day","phase":"backlash","platform":"press","actor":"Game Developer","actor_kind":"press","text":"Game Developer reported about 50 layoffs at developer Kindly Beast, citing Glassdoor criticism of management.","url":"https://www.gamedeveloper.com/business/report-50-workers-laid-off-at-i-bendy-and-the-ink-machine-i-developer-kindly-beast"},{"seq":17,"date":"2022-11-15","precision":"day","phase":"afterlife","platform":"web","actor":"Joey Drew Studios","actor_kind":"owner","text":"The sequel, Bendy and the Dark Revival, launched on PC via Steam."}]},{"id":"HIS-00438","slug":"besiege","url":"https://howitspread.com/id/HIS-00438","title":"Besiege","owner":"Spiderling Studios","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2015-01-16","peak_date":"2015-02-15","origin_platform":"web","platforms":"web;press;youtube","mechanics":"shareable-output;platform-jump","score":36,"band":"Niche","provisional":false,"coverage":0.8,"reach":30,"contagion":null,"breadth":50,"velocity":0,"longevity":63,"events":18,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2014-07-04","precision":"day","phase":"precursor","platform":"web","actor":"Spiderling Games","actor_kind":"owner","text":"Spiderling Games posted a Vine clip captioned Besiege.","url":"https://vine.co/v/MUdeqHDJbLr/embed/simple"},{"seq":2,"date":"2014-07-07","precision":"day","phase":"precursor","platform":"web","actor":"Spiderling (MarcoAM) / IndieDB","actor_kind":"owner","text":"The developers posted an Introduction to Besiege on IndieDB after a little over nine months of work.","url":"https://www.indiedb.com/games/besiege/news/introduction-to-besiege"},{"seq":3,"date":"2015-01-16","precision":"day","phase":"seed","platform":"web","actor":"Spiderling","actor_kind":"owner","text":"Spiderling released the Besiege alpha on its website and asked for Steam Greenlight votes.","url":"https://www.indiedb.com/games/besiege/news/besiege-alpha-release"},{"seq":4,"date":"2015-01-19","precision":"day","phase":"press","platform":"press","actor":"Game*Spark / RIKUSYO","actor_kind":"press","country":"JP","text":"Game*Spark covered Besiege's Greenlight campaign in Japanese and linked readers to the alpha purchase site.","url":"https://www.gamespark.jp/article/2015/01/19/54279.html"},{"seq":5,"date":"2015-01-21","precision":"day","phase":"jump","platform":"web","actor":"NeoGAF users","actor_kind":"public","text":"A NeoGAF thread on Besiege began, and a member reported buying the game after seeing it.","url":"https://www.neogaf.com/threads/besiege-physics-based-vehicle-construction-goes-medieval.976199/"},{"seq":6,"date":"2015-01-24","precision":"day","phase":"jump","platform":"youtube","actor":"PewDiePie","actor_kind":"celebrity","text":"PewDiePie uploaded CATAPULT SIMULATOR! (Besiege), linking viewers to support the game.","url":"https://www.youtube.com/watch?v=C0kaHon3I3o"},{"seq":7,"date":"2015-01-28","precision":"day","phase":"commercial","platform":"web","actor":"Spiderling","actor_kind":"owner","text":"Besiege launched on Steam; Spiderling credited YouTubers, streamers and press with worldwide exposure.","url":"https://www.indiedb.com/games/besiege/news/out-on-steam"},{"seq":8,"date":"2015-02-01","precision":"day","phase":"jump","platform":"web","actor":"4chan /v/ users","actor_kind":"public","text":"A Besiege creation-sharing thread was started on 4chan's /v/ board."},{"seq":9,"date":"2015-02-01","precision":"day","phase":"jump","platform":"web","actor":"Something Awful users","actor_kind":"public","text":"In a War Thunder thread, a GIF question led to a reply naming Besiege and linking Steam and its trailer.","url":"https://forums.somethingawful.com/showthread.php?noseen=0&pagenumber=505&perpage=40&threadid=3638861"},{"seq":10,"date":"2015-02-09","precision":"day","phase":"press","platform":"press","actor":"Rock, Paper, Shotgun","actor_kind":"press","text":"Rock, Paper, Shotgun published Premature Evaluation: Besiege."},{"seq":11,"date":"2015-02-14","precision":"day","phase":"press","platform":"press","actor":"PC Gamer (Andy Kelly)","actor_kind":"press","text":"PC Gamer's Andy Kelly wrote that he bought Besiege minutes after browsing its subreddit.","url":"https://www.pcgamer.com/the-weeks-highs-and-lows-in-pc-gaming_feb13/"},{"seq":12,"date":"2015-02-15","precision":"week","phase":"peak","platform":"web","actor":"SteamDB","actor_kind":"public","text":"Besiege ranked 7th in Steam's global weekly top sellers by revenue for the week ending February 15.","metric_value":7,"metric_label":"#7 Steam top sellers"},{"seq":13,"date":"2015-09-01","precision":"day","phase":"commercial","platform":"press","actor":"Game Developer / Steam Spy","actor_kind":"press","text":"Game Developer reported Steam Spy's estimate that Besiege had sold over 1 million copies.","metric_value":1000000,"metric_label":"1M+ copies (estimate)","url":"https://www.gamedeveloper.com/business/here-are-the-2015-steam-games-that-sold-over-1-million-copies-so-far"},{"seq":14,"date":"2017-12-10","precision":"day","phase":"response","platform":"web","actor":"Spiderling","actor_kind":"owner","text":"The Multiverse update added multiplayer game modes and a level editor."},{"seq":15,"date":"2020-02-18","precision":"day","phase":"afterlife","platform":"web","actor":"Spiderling Studios","actor_kind":"owner","text":"Besiege left Early Access with its full release."},{"seq":16,"date":"2020-02-23","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer marked the full release with a new collection of Besiege GIFs.","url":"https://www.pcgamer.com/wild-siege-weapon-sandbox-besiege-is-50-off-for-launch-so-here-are-some-gifs/"},{"seq":17,"date":"2020-02-29","precision":"month","phase":"afterlife","platform":"web","actor":"Steam Charts","actor_kind":"public","text":"Besiege peaked at 11,120 concurrent players in February 2020.","metric_value":11120,"metric_label":"11,120 concurrent"},{"seq":18,"date":"2024-05-28","precision":"day","phase":"response","platform":"web","actor":"Spiderling Studios","actor_kind":"owner","text":"Spiderling unveiled The Splintered Sea expansion with ocean-based water physics."}]},{"id":"HIS-00439","slug":"bloons-td-6","url":"https://howitspread.com/id/HIS-00439","title":"Bloons TD 6","owner":"Ninja Kiwi","kind":"game","sector":"gaming","origin":"seeded","region":"NZ","seed_date":"2018-06-13","peak_date":"2021-03-21","origin_platform":"app-store","platforms":"web;press;app-store;twitch;reddit","mechanics":"platform-jump;press-loop","score":50,"band":"Notable","provisional":false,"coverage":1,"reach":50,"contagion":65,"breadth":40,"velocity":6,"longevity":89,"events":18,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-03-29","precision":"day","phase":"precursor","platform":"web","actor":"Ninja Kiwi","actor_kind":"owner","text":"Ninja Kiwi announced Bloons TD 6 in a press release dated from Auckland, New Zealand.","url":"https://www.prlog.org/12629600-ninja-kiwi-announces-bloons-td-6-in-development.html"},{"seq":2,"date":"2017-04-03","precision":"day","phase":"precursor","platform":"press","actor":"Pocket Gamer","actor_kind":"press","text":"Pocket Gamer reported Ninja Kiwi was making Bloons TD 6 for Android and iOS."},{"seq":3,"date":"2018-06-13","precision":"day","phase":"seed","platform":"app-store","actor":"Ninja Kiwi","actor_kind":"owner","text":"Ninja Kiwi released Bloons TD 6 for iOS and Android."},{"seq":4,"date":"2018-06-14","precision":"day","phase":"press","platform":"press","actor":"Pocket Gamer","actor_kind":"press","text":"Pocket Gamer's review said the game lacked tactics and strategic thinking and felt flat.","url":"https://www.pocketgamer.com/bloons-td-6/review/"},{"seq":5,"date":"2018-06-15","precision":"day","phase":"press","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade reviewed it as a paid game with 20 levels at launch.","url":"https://toucharcade.com/2018/06/15/bloons-td-6-review-the-game-where-everything-happens-so-much/"},{"seq":6,"date":"2018-12-18","precision":"day","phase":"commercial","platform":"web","actor":"Ninja Kiwi","actor_kind":"owner","text":"Bloons TD 6 was released on Steam, per SteamDB."},{"seq":7,"date":"2020-12-02","precision":"day","phase":"commercial","platform":"app-store","actor":"Apple App Store charts","actor_kind":"public","text":"Apple's 2020 charts ranked it the No. 5 paid iPhone game and No. 3 paid iPad game.","metric_value":5,"metric_label":"No. 5 paid iPhone game","url":"https://www.theverge.com/2020/12/2/21890489/apple-iphone-ipad-most-downloaded-2020-chart-zoom-among-us"},{"seq":8,"date":"2021-01-05","precision":"day","phase":"jump","platform":"twitch","actor":"xQc and other Twitch streamers","actor_kind":"creator","text":"PCGamesN reported Twitch streamers including xQc picked it up when a Steam sale cut the price under $1.","url":"https://www.pcgamesn.com/bloons-td-6/steam"},{"seq":9,"date":"2021-03-01","precision":"month","phase":"response","platform":"web","actor":"Ninja Kiwi","actor_kind":"owner","text":"Ninja Kiwi released a major update with a new character and map."},{"seq":10,"date":"2021-03-01","precision":"month","phase":"commercial","platform":"web","actor":"Ninja Kiwi","actor_kind":"owner","text":"MTG said Bloons TD 6 passed NZD 100 million in lifetime revenue in March 2021."},{"seq":11,"date":"2021-03-21","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Concurrent players on Steam reached an all-time peak of 53,943, per SteamDB.","metric_value":53943,"metric_label":"53,943 concurrent","url":"https://steamdb.info/app/960090/charts/"},{"seq":12,"date":"2021-03-22","precision":"day","phase":"press","platform":"press","actor":"PCGamesN","actor_kind":"press","text":"PCGamesN reported the new player record after an 80% discount over the past week.","url":"https://www.pcgamesn.com/bloons-td-6/sale"},{"seq":13,"date":"2021-09-10","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported 27 major content updates and about 3 million monthly active Bloons users.","url":"https://www.wired.com/story/bloons-td-6-rave/"},{"seq":14,"date":"2022-02-18","precision":"day","phase":"response","platform":"app-store","actor":"Ninja Kiwi","actor_kind":"owner","text":"Ninja Kiwi said Bloons TD 6+ had launched on Apple Arcade."},{"seq":15,"date":"2022-02-18","precision":"day","phase":"response","platform":"reddit","actor":"Ninja Kiwi","actor_kind":"owner","text":"Ninja Kiwi marked the game's subreddit passing 200,000 members with a map design contest.","url":"https://www.reddit.com/r/NinjaKiwiOfficial/comments/sv5uz7/whats_up_at_ninja_kiwi_18th_february_2022/"},{"seq":16,"date":"2022-12-15","precision":"day","phase":"commercial","platform":"web","actor":"Epic Games Store","actor_kind":"brand","text":"Epic offered Bloons TD 6 free to claim as its first holiday giveaway, ending December 16 at 11 a.m. ET.","url":"https://comicbook.com/gaming/news/epic-games-store-free-games-pc-bloons/"},{"seq":17,"date":"2023-06-21","precision":"day","phase":"commercial","platform":"app-store","actor":"Netflix","actor_kind":"brand","text":"Bloons TD 6 launched on Netflix as a Netflix Edition, free for subscribers.","url":"https://toucharcade.com/2023/06/21/bloons-td-6-netflix-edition-download-available-now-iphone-android-tower-defense/"},{"seq":18,"date":"2026-02-12","precision":"day","phase":"response","platform":"app-store","actor":"Ninja Kiwi","actor_kind":"owner","text":"Ninja Kiwi said it was starting a broad paid marketing push for Bloons TD 6."}]},{"id":"HIS-00440","slug":"brain-dots","url":"https://howitspread.com/id/HIS-00440","title":"Brain Dots","owner":"Translimit","kind":"game","sector":"gaming","origin":"seeded","region":"JP","seed_date":"2015-07-06","peak_date":"2015-08-06","origin_platform":"app-store","platforms":"app-store;press;web;x","mechanics":"shareable-output;platform-jump","score":45,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":60,"breadth":10,"velocity":49,"longevity":70,"events":16,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2015-07-06","precision":"day","phase":"seed","platform":"app-store","actor":"Translimit","actor_kind":"owner","text":"Translimit released Brain Dots free on iOS and Android in 15 languages, with sharing of recorded play."},{"seq":2,"date":"2015-07-06","precision":"day","phase":"press","platform":"press","actor":"4Gamer","actor_kind":"press","text":"4Gamer reported the release on launch day.","url":"https://www.4gamer.net/games/308/G030883/20150706030/"},{"seq":3,"date":"2015-07-16","precision":"day","phase":"commercial","platform":"app-store","actor":"Translimit","actor_kind":"owner","text":"Weekly ASCII reported 1 million downloads in 10 days, 88.1% from overseas users.","metric_value":1000000,"metric_label":"1M downloads in 10 days","url":"https://weekly.ascii.jp/elem/000/002/635/2635244/"},{"seq":4,"date":"2015-07-16","precision":"day","phase":"commercial","platform":"app-store","actor":"App Store","actor_kind":"public","text":"It ranked first among free games on the App Store in South Korea, Taiwan, Hong Kong and Macau."},{"seq":5,"date":"2015-07-29","precision":"day","phase":"jump","platform":"web","actor":"GAMER ONLINE","actor_kind":"creator","text":"GAMER ONLINE posted a stage 44 walkthrough with a clear video.","url":"https://smartphoneapp.hatenablog.com/entry/2015/07/29/170625"},{"seq":6,"date":"2015-08-06","precision":"week","phase":"peak","platform":"app-store","actor":"Translimit","actor_kind":"owner","text":"Translimit said Brain Dots passed 10 million downloads in its first month, 96.25% from overseas.","metric_value":10000000,"metric_label":"10M downloads","url":"https://prtimes.jp/main/html/rd/p/000000001.000014805.html"},{"seq":7,"date":"2015-09-17","precision":"day","phase":"press","platform":"press","actor":"MMD Research Institute","actor_kind":"press","text":"Translimit's CEO said it had never bought ads and credited App Store and Google Play featuring.","url":"https://mmdlabo.jp/interview/detail_1483.html"},{"seq":8,"date":"2016-01-31","precision":"month","phase":"commercial","platform":"app-store","actor":"Translimit","actor_kind":"owner","text":"Cumulative downloads reached 20 million in January 2016, the CEO said.","metric_value":20000000,"metric_label":"20M downloads"},{"seq":9,"date":"2016-03-07","precision":"day","phase":"jump","platform":"web","actor":"Everyplay users","actor_kind":"public","text":"The CEO said 340,000 Brain Dots videos had been published on Everyplay alone.","metric_value":340000,"metric_label":"340K videos","url":"https://appmarketinglabo.net/braindots/"},{"seq":10,"date":"2016-03-07","precision":"day","phase":"response","platform":"press","actor":"Translimit CEO Daiki Takaba","actor_kind":"owner","text":"The CEO reported one million user-made stages and said players also used the editor to create visual artwork.","url":"https://appmarketinglabo.net/braindots/"},{"seq":11,"date":"2018-07-13","precision":"day","phase":"backlash","platform":"x","actor":"Translimit CEO","actor_kind":"owner","text":"Translimit's CEO publicly described the game Love Balls as a Brain Dots clone."},{"seq":12,"date":"2018-07-25","precision":"day","phase":"commercial","platform":"web","actor":"Translimit CTO Matsushita","actor_kind":"owner","text":"Translimit's CTO wrote that Brain Dots had passed 30 million downloads.","url":"https://matsukaz.hatenablog.com/entry/2018/07/25/190042"},{"seq":13,"date":"2018-11-12","precision":"day","phase":"press","platform":"press","actor":"gamebiz","actor_kind":"press","text":"The CEO told gamebiz ads were the main revenue source and named the US and South Korea as key markets.","url":"https://gamebiz.jp/news/222848"},{"seq":14,"date":"2020-09-23","precision":"day","phase":"response","platform":"app-store","actor":"Translimit","actor_kind":"owner","text":"Translimit released Brain Dots 2 worldwide, saying the original had passed 50 million downloads."},{"seq":15,"date":"2025-06-16","precision":"day","phase":"afterlife","platform":"app-store","actor":"Translimit","actor_kind":"owner","text":"The App Store listed version 2.20.1 of Brain Dots."},{"seq":16,"date":"2026-06-05","precision":"day","phase":"backlash","platform":"app-store","actor":"Google Play reviewer","actor_kind":"public","text":"A Google Play reviewer complained that an ad appeared after every attempt."}]},{"id":"HIS-00441","slug":"brawl-stars","url":"https://howitspread.com/id/HIS-00441","title":"Brawl Stars","owner":"Supercell","kind":"game","sector":"gaming","origin":"mixed","region":"GLOBAL","seed_date":"2017-06-15","peak_date":"2018-12-31","origin_platform":"app-store","platforms":"press;youtube;app-store;facebook;reddit;web","mechanics":"nostalgia-revival;controversy","score":43,"band":"Notable","provisional":false,"coverage":1,"reach":36,"contagion":35,"breadth":40,"velocity":79,"longevity":35,"events":19,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2017-06-14","precision":"day","phase":"precursor","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade reported the game had been heavily teased on Twitter and Reddit ahead of a YouTube reveal that day.","url":"https://toucharcade.com/2017/06/14/supercells-next-mobile-game-brawl-stars-set-to-be-revealed-today/"},{"seq":2,"date":"2017-06-14","precision":"day","phase":"precursor","platform":"youtube","actor":"Supercell","actor_kind":"owner","text":"Supercell revealed Brawl Stars in a livestream of four teams of three, including staff and influencers.","url":"https://www.pocketgamer.biz/supercell-details-brawl-stars/"},{"seq":3,"date":"2017-06-15","precision":"day","phase":"seed","platform":"app-store","actor":"Supercell","actor_kind":"owner","country":"CA","text":"Brawl Stars soft-launched on iOS in Canada."},{"seq":4,"date":"2017-06-23","precision":"day","phase":"commercial","platform":"app-store","actor":"Canadian App Store charts","actor_kind":"public","text":"PocketGamer.biz reported it topped Canada's free download chart and had peaked third in grossing.","url":"https://www.pocketgamer.biz/brawl-stars-first-week-performance/"},{"seq":5,"date":"2017-07-07","precision":"day","phase":"response","platform":"facebook","actor":"Supercell","actor_kind":"owner","text":"Sensor Tower ranked it Canada's No. 2 app-install advertiser on Facebook's network during the beta.","url":"https://sensortower.com/blog/brawl-stars-soft-launch"},{"seq":6,"date":"2018-03-01","precision":"month","phase":"response","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"A beta update switched Brawl Stars to landscape with dual-stick movement and firing controls."},{"seq":7,"date":"2018-03-13","precision":"day","phase":"backlash","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade reported criticism that the new controls limited accessibility for disabled players.","url":"https://toucharcade.com/2018/03/13/brawl-stars-landscape-update-angers-community"},{"seq":8,"date":"2018-03-31","precision":"month","phase":"response","platform":"reddit","actor":"u/Brawlstars","actor_kind":"owner","text":"Supercell said on Reddit that landscape mode was here to stay and promised control and map fixes.","url":"https://www.reddit.com/r/Brawlstars/comments/83u0f6/update_feedback/"},{"seq":9,"date":"2018-11-14","precision":"day","phase":"response","platform":"web","actor":"Supercell","actor_kind":"owner","text":"Supercell announced the game's forthcoming global launch."},{"seq":10,"date":"2018-12-12","precision":"day","phase":"commercial","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"Brawl Stars launched worldwide on the App Store and Google Play after over 5 million pre-registrations.","metric_value":5000000,"metric_label":"5M+ pre-registrations","url":"https://supercell.com/en/news/brawl-stars-goes-global/7099/"},{"seq":11,"date":"2018-12-31","precision":"month","phase":"peak","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower ranked it the world's most downloaded game in December 2018 and No. 15 by revenue."},{"seq":12,"date":"2019-01-14","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated it grossed more than $63.4 million in its first month after global launch.","metric_value":63400000,"metric_label":"$63.4M first month","url":"https://sensortower.com/blog/brawl-stars-revenue-first-month"},{"seq":13,"date":"2019-06-20","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated $275 million in player spending and over 100 million installs in six months.","metric_value":275000000,"metric_label":"$275M in six months","url":"https://sensortower.com/blog/brawl-stars-revenue-first-six-months"},{"seq":14,"date":"2019-12-12","precision":"day","phase":"afterlife","platform":"web","actor":"Sensor Tower","actor_kind":"press","text":"Sensor Tower estimated 141M installs and $422M spending at the first global anniversary.","url":"https://sensortower.com/blog/brawl-stars-year-one"},{"seq":15,"date":"2020-06-09","precision":"day","phase":"jump","platform":"app-store","actor":"Tencent and Yoozoo","actor_kind":"brand","country":"CN","text":"Tencent and Yoozoo launched Brawl Stars in China after its March 2020 monetization approval.","url":"https://kr-asia.com/tencent-lands-another-mobile-game-hit-as-brawl-stars-rakes-in-usd-17-5-million-in-first-week"},{"seq":16,"date":"2021-02-16","precision":"day","phase":"commercial","platform":"web","actor":"Supercell","actor_kind":"owner","text":"Supercell said Brawl Stars reached $1 billion in lifetime gross sales during 2020.","metric_value":1000000000,"metric_label":"$1B lifetime","url":"https://supercell.com/en/news/my-take-supercell-2020-we-begin-our-second-decade/7499/"},{"seq":17,"date":"2023-09-30","precision":"month","phase":"afterlife","platform":"app-store","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz dated the start of a Brawl Stars spending resurgence to September 2023."},{"seq":18,"date":"2024-05-31","precision":"month","phase":"commercial","platform":"app-store","actor":"AppMagic","actor_kind":"public","text":"AppMagic estimated a lifetime monthly spending peak of $106.3 million in May 2024.","metric_value":106300000,"metric_label":"$106.3M in May 2024"},{"seq":19,"date":"2024-09-05","precision":"day","phase":"response","platform":"youtube","actor":"Supercell","actor_kind":"owner","text":"Supercell launched a SpongeBob SquarePants crossover with a commercial starring John Cena.","url":"https://supercell.com/en/news/brawlstars-spongebob/"}]},{"id":"HIS-00442","slug":"byte","url":"https://howitspread.com/id/HIS-00442","title":"Byte","owner":"Byte (Dom Hofmann)","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2020-01-24","peak_date":"2020-07-09","origin_platform":"app-store","platforms":"app-store;press;x;web","mechanics":"founder-origin;counter-programming;newsjacking","score":12,"band":"Niche","provisional":false,"coverage":0.8,"reach":15,"contagion":null,"breadth":10,"velocity":0,"longevity":22,"events":17,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-01-24","precision":"day","phase":"seed","platform":"app-store","actor":"Byte","actor_kind":"owner","text":"Byte went live on the App Store and Google Play; its account said it was bringing back 6-second looping videos.","url":"https://x.com/byte_app/status/1220863425498185728"},{"seq":2,"date":"2020-01-24","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported the launch and said former Vine stars including Lance Stewart were already on Byte.","url":"https://techcrunch.com/2020/01/24/vine-byte/"},{"seq":3,"date":"2020-01-24","precision":"day","phase":"commercial","platform":"app-store","actor":"U.S. App Store","actor_kind":"public","country":"US","text":"Byte ended launch day as the No. 1 free iPhone app on the U.S. App Store, per Sensor Tower.","metric_value":1,"metric_label":"No. 1 free iPhone app"},{"seq":4,"date":"2020-01-25","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated about 422,000 downloads on January 25, right after launch.","metric_value":422000,"metric_label":"~422K downloads"},{"seq":5,"date":"2020-01-25","precision":"month","phase":"jump","platform":"x","actor":"ProfessorBroman","actor_kind":"creator","text":"Creator ProfessorBroman praised Byte's six-second loop format on Twitter during the launch period."},{"seq":6,"date":"2020-01-26","precision":"day","phase":"response","platform":"web","actor":"Dom Hofmann","actor_kind":"owner","text":"In a forum reply, Hofmann called fixing comment spam Byte's top priority."},{"seq":7,"date":"2020-01-27","precision":"day","phase":"backlash","platform":"press","actor":"Input","actor_kind":"press","text":"Input reported fake likes and comments, and follow bots trying to manipulate Byte's algorithm.","url":"https://www.inverse.com/input/tech/byte-overrun-by-bots-spam"},{"seq":8,"date":"2020-01-27","precision":"day","phase":"commercial","platform":"app-store","actor":"Canada App Store","actor_kind":"public","country":"CA","text":"Bloomberg reported Byte was the top free iOS app in Canada and sixth among free apps on U.S. Google Play."},{"seq":9,"date":"2020-01-31","precision":"month","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated 1.3 million downloads in Byte's first week across iOS and Android.","metric_value":1300000,"metric_label":"1.3M first week"},{"seq":10,"date":"2020-02-01","precision":"day","phase":"commercial","platform":"app-store","actor":"Nike","actor_kind":"brand","text":"Nike ran Byte's first ad campaign, a sponsored \"Self Hail Mary\" section in the app.","url":"https://www.engadget.com/2020-02-01-byte-ads-nike.html"},{"seq":11,"date":"2020-02-05","precision":"day","phase":"press","platform":"press","actor":"Campaign Asia-Pacific","actor_kind":"press","text":"Campaign Asia reported Apple was featuring Byte and TikTok was buying search ads on the keyword \"Byte\"."},{"seq":12,"date":"2020-07-09","precision":"day","phase":"peak","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Byte had 622,000 downloads, its largest daily total to that point, amid talk of a U.S. TikTok ban.","metric_value":622000,"metric_label":"622K downloads"},{"seq":13,"date":"2020-07-14","precision":"day","phase":"press","platform":"press","actor":"Kaitlyn Wylde / Bustle","actor_kind":"press","text":"Documented sixteen-second videos, interest channels, and separate Following and Your Mix feeds."},{"seq":14,"date":"2021-01-26","precision":"day","phase":"commercial","platform":"web","actor":"Clash","actor_kind":"brand","text":"Clash’s owner statement directed newcomers to Byte while existing Clash users could keep using Clash."},{"seq":15,"date":"2021-10-12","precision":"day","phase":"afterlife","platform":"app-store","actor":"Clash","actor_kind":"brand","text":"Clash relaunched under Byte's App Store listing, taking on Byte's 5 million registered users.","url":"https://techcrunch.com/2021/10/12/one-time-tiktok-rival-byte-relaunches-as-clash-an-app-for-video-creators-and-their-top-fans/"},{"seq":16,"date":"2023-03-17","precision":"day","phase":"afterlife","platform":"web","actor":"Huddles","actor_kind":"owner","text":"Huddles said its parent, Clash App, Inc., was being acquired by a large creator company."},{"seq":17,"date":"2023-05-03","precision":"day","phase":"afterlife","platform":"web","actor":"Huddles","actor_kind":"owner","text":"Huddles, the successor service, was discontinued, according to Wikipedia."}]},{"id":"HIS-00443","slug":"call-of-duty-mobile","url":"https://howitspread.com/id/HIS-00443","title":"Call of Duty: Mobile","owner":"Activision; Tencent (Timi studio)","kind":"game","sector":"gaming","origin":"mixed","region":"GLOBAL","seed_date":"2019-06-10","peak_date":"2019-10-01","origin_platform":"app-store","platforms":"web;press;app-store;reddit;twitch","mechanics":"platform-jump;press-loop","score":49,"band":"Notable","provisional":false,"coverage":1,"reach":100,"contagion":35,"breadth":40,"velocity":0,"longevity":26,"events":16,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-03-18","precision":"day","phase":"precursor","platform":"web","actor":"Activision / Tencent","actor_kind":"owner","text":"Opened regional pre-registration offering updates and selected summer beta access, alongside familiar franchise maps.","url":"https://investor.activision.com/news-releases/news-release-details/call-duty-mobile-revealed"},{"seq":2,"date":"2019-03-18","precision":"day","phase":"precursor","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade covered the reveal and reported that pre-registration was open.","url":"https://toucharcade.com/2019/03/18/call-of-duty-mobile-announced"},{"seq":3,"date":"2019-06-10","precision":"day","phase":"seed","platform":"app-store","actor":"Activision / Tencent","actor_kind":"owner","country":"AU","text":"Timi soft-launched the game on Android in India and Australia."},{"seq":4,"date":"2019-06-14","precision":"day","phase":"jump","platform":"app-store","actor":"Activision / Tencent","actor_kind":"owner","text":"The game arrived on iOS through a soft launch in Australia."},{"seq":5,"date":"2019-10-01","precision":"day","phase":"peak","platform":"app-store","actor":"Activision","actor_kind":"owner","text":"It launched worldwide, free on Android and iOS; launch day drew nearly 24 million downloads.","metric_value":24000000,"metric_label":"Nearly 24M downloads that day","url":"https://investor.activision.com/node/32866/pdf"},{"seq":6,"date":"2019-10-01","precision":"day","phase":"response","platform":"app-store","actor":"Activision","actor_kind":"owner","text":"As more fans played, Lighting up the World unlocked free rewards for all; progress was visible in-app."},{"seq":7,"date":"2019-10-04","precision":"day","phase":"commercial","platform":"app-store","actor":"Activision","actor_kind":"owner","text":"Activision said downloads passed 35 million and it was No. 1 on the App Store in over 100 countries.","metric_value":35000000,"metric_label":"35M+ downloads","url":"https://investor.activision.com/node/32881"},{"seq":8,"date":"2019-10-08","precision":"day","phase":"press","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters reported Sensor Tower's estimate of 100 million downloads in the first week.","url":"https://www.investing.com/news/technology-news/call-of-duty-mobile-smashes-records-with-100-million-downloads-in-first-week-1993258"},{"seq":9,"date":"2019-10-11","precision":"day","phase":"response","platform":"reddit","actor":"Call of Duty: Mobile Team","actor_kind":"owner","text":"Highlighted crazy_andiee’s near-miss Nuke story, promised an in-game reward and invited further community submissions."},{"seq":10,"date":"2019-11-08","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated 148 million downloads and $53.9 million in player spending in the first month.","metric_value":148000000,"metric_label":"148M first-month downloads"},{"seq":11,"date":"2019-11-22","precision":"day","phase":"press","platform":"press","actor":"MobileAction","actor_kind":"press","text":"MobileAction said launch ads aggressively targeted both existing and new users.","url":"https://www.mobileaction.co/blog/call-of-duty-mobile-ad-strategy/"},{"seq":12,"date":"2019-12-03","precision":"day","phase":"afterlife","platform":"app-store","actor":"Google","actor_kind":"brand","text":"Google named it the Users' Choice winner and Best Game of 2019 on Google Play.","url":"https://blog.google/products-and-platforms/platforms/google-play/google-plays-best-2019/"},{"seq":13,"date":"2019-12-13","precision":"day","phase":"afterlife","platform":"twitch","actor":"WSOE","actor_kind":"brand","text":"Announced a creator tournament with official Twitch/YouTube broadcasts and competitors’ own streams."},{"seq":14,"date":"2020-02-06","precision":"day","phase":"commercial","platform":"press","actor":"Activision Blizzard","actor_kind":"owner","text":"Activision reported over 150M installs and a lower margin, largely from marketing spend on the game."},{"seq":15,"date":"2020-12-01","precision":"month","phase":"jump","platform":"app-store","actor":"Activision / Tencent","actor_kind":"owner","country":"CN","text":"The game launched in China."},{"seq":16,"date":"2022-02-23","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated lifetime player spending passed $1.5 billion; 2021 spending rose 45 percent.","metric_value":1500000000,"metric_label":"$1.5B lifetime spending","url":"https://sensortower.com/blog/call-of-duty-mobile-shoots-past-usd1-5-billion-in-lifetime-player-spending"}]},{"id":"HIS-00444","slug":"carrie-miniseries","url":"https://howitspread.com/id/HIS-00444","title":"Carrie (miniseries)","owner":"Prime Video; Mike Flanagan (showrunner)","kind":"series","sector":"entertainment","origin":"mixed","region":"US","seed_date":"2026-10-07","peak_date":"2026-10-11","origin_platform":"x","platforms":"press;threads;youtube;tv;x;reddit;web","mechanics":"controversy;press-loop","score":57,"band":"Notable","provisional":true,"coverage":0.65,"reach":63,"contagion":null,"breadth":40,"velocity":69,"longevity":null,"events":15,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2024-10-21","precision":"day","phase":"precursor","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported Carrie as an Amazon series with Mike Flanagan as showrunner.","url":"https://deadline.com/2024/10/stephen-king-carrie-mike-flanagan-tv-series-amazon-1236121905/"},{"seq":2,"date":"2026-07-30","precision":"day","phase":"precursor","platform":"press","actor":"CinemaBlend","actor_kind":"press","text":"CinemaBlend reported first reactions after critics screened the first two episodes.","url":"https://www.cinemablend.com/streaming-news/first-reactions-mike-flanagans-carrie-series-amazon-prime-video"},{"seq":3,"date":"2026-09-01","precision":"month","phase":"precursor","platform":"threads","actor":"Stephen King","actor_kind":"owner","text":"Stephen King, an executive producer, called the adaptation \"brilliant\" on Threads."},{"seq":4,"date":"2026-09-09","precision":"day","phase":"precursor","platform":"youtube","actor":"Prime Video","actor_kind":"owner","text":"Prime Video published the official Carrie trailer later linked in its own Reddit AMA campaign.","url":"https://www.youtube.com/watch?v=jkUw2nh6fT0"},{"seq":5,"date":"2026-09-28","precision":"day","phase":"precursor","platform":"tv","actor":"Prime Video","actor_kind":"owner","text":"Prime Video held a Carrie \"PROMiere\" in New York City attended by star Summer H. Howell."},{"seq":6,"date":"2026-09-30","precision":"day","phase":"precursor","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported that Flanagan told Collider his dream scenario for Carrie was three seasons.","url":"https://deadline.com/2026/09/mike-flanagan-carrie-three-seasons-dream-scenario-1237143183/"},{"seq":7,"date":"2026-10-07","precision":"day","phase":"precursor","platform":"tv","actor":"Prime Video","actor_kind":"owner","text":"The series was released, according to Flanagan's official project page."},{"seq":8,"date":"2026-10-07","precision":"day","phase":"seed","platform":"x","actor":"@wintourvfx","actor_kind":"creator","text":"An X user shared a scene with the caption \"so this is the fuckin queen #carrie2026.\"","url":"https://x.com/wintourvfx/status/2107923846011801853"},{"seq":9,"date":"2026-10-07","precision":"day","phase":"press","platform":"press","actor":"NDTV Profit","actor_kind":"press","text":"NDTV Profit rounded up mixed viewer reactions on release day.","url":"https://www.ndtvprofit.com/lifestyle/entertainment-ott-carrie-social-media-reviews-internet-x-twitter-online-reactions-web-series-12152492/"},{"seq":10,"date":"2026-10-07","precision":"day","phase":"backlash","platform":"press","actor":"NDTV Profit","actor_kind":"press","text":"NDTV Profit reported criticism of its teen-drama tone, pacing and changes to the original."},{"seq":11,"date":"2026-10-07","precision":"day","phase":"response","platform":"press","actor":"Summer H. Howell / PEDESTRIAN.TV","actor_kind":"celebrity","text":"Addressed book-accuracy casting criticism in an interview published before the later resemblance-joke wave."},{"seq":12,"date":"2026-10-09","precision":"day","phase":"backlash","platform":"x","actor":"@xaviersonline_","actor_kind":"creator","text":"An X user called American casting \"a fucking joke\" because Carrie's bully looked the same as her.","url":"https://x.com/xaviersonline_/status/2108655607938949265"},{"seq":13,"date":"2026-10-09","precision":"day","phase":"response","platform":"reddit","actor":"Prime Video / Mike Flanagan","actor_kind":"owner","text":"Prime Video’s r/horror thread scheduled a Mike Flanagan AMA for October 9; execution was not verified.","url":"https://www.reddit.com/r/horror/comments/1wz6jg7/hey_reddit_mike_flanagan_showrunner_of_carrie/"},{"seq":14,"date":"2026-10-10","precision":"day","phase":"backlash","platform":"x","actor":"@blehhhhhhht3xc","actor_kind":"creator","text":"An X user posted that without audio it was impossible to tell which character was Carrie.","url":"https://x.com/blehhhhhhht3xc/status/2108867464280912315"},{"seq":15,"date":"2026-10-11","precision":"day","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"Daily views of the English Wikipedia article reached 199,079, the high in the series retrieved.","metric_value":199079,"metric_label":"199K views"}]},{"id":"HIS-00445","slug":"chinese-parents","url":"https://howitspread.com/id/HIS-00445","title":"Chinese Parents","owner":"Moyuwan Games (墨鱼玩游戏)","kind":"game","sector":"gaming","origin":"seeded","region":"CN","seed_date":"2018-09-29","peak_date":"2018-10-01","origin_platform":"web","platforms":"web;press;xiaohongshu","mechanics":"platform-jump;shareable-output;underdog;press-loop","score":32,"band":"Niche","provisional":false,"coverage":0.8,"reach":44,"contagion":null,"breadth":40,"velocity":0,"longevity":31,"events":19,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2018-06-01","precision":"month","phase":"precursor","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"The studio tested a demo with players on Steam and WeGame, artist Yang Geyilang said."},{"seq":2,"date":"2018-09-20","precision":"day","phase":"precursor","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"The developer announced a simultaneous Steam and WeGame launch on Sept. 29."},{"seq":3,"date":"2018-09-29","precision":"day","phase":"seed","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"Chinese Parents went on sale on Steam, with a first-week price of 28 yuan.","url":"https://store.steampowered.com/app/736190/Chinese_Parents/"},{"seq":4,"date":"2018-09-30","precision":"day","phase":"commercial","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"Moyuwan said first-day sales far exceeded expectations and credited media and streamers."},{"seq":5,"date":"2018-10-01","precision":"day","phase":"peak","platform":"web","actor":"SteamDB","actor_kind":"public","text":"The game hit its all-time Steam peak of 32,593 concurrent players.","metric_value":32593,"metric_label":"32,593 concurrent"},{"seq":6,"date":"2018-10-09","precision":"day","phase":"press","platform":"web","actor":"Jiemian / 同相","actor_kind":"press","text":"Described streamer demonstrations and repost-to-win activation-key promotion for Chinese Parents."},{"seq":7,"date":"2018-10-16","precision":"day","phase":"press","platform":"press","actor":"Sixth Tone","actor_kind":"press","text":"Sixth Tone covered Chinese Parents as an online gaming fad.","url":"https://www.sixthtone.com/news/1003058"},{"seq":8,"date":"2018-10-20","precision":"day","phase":"jump","platform":"xiaohongshu","actor":"虎视眈眈频道","actor_kind":"creator","text":"A Bilibili channel posted a compilation of streamers playing the game.","url":"https://www.bilibili.com/video/BV1qt411o7gC/"},{"seq":9,"date":"2018-10-20","precision":"day","phase":"response","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"Listed player requests for a daughter, multiple saves and less repetition, saying it maintained an optimization list."},{"seq":10,"date":"2018-10-23","precision":"day","phase":"press","platform":"press","actor":"Global Times","actor_kind":"press","text":"Global Times described players sharing acceptance-letter screenshots and asking for a daughter option."},{"seq":11,"date":"2018-11-08","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported the Simplified Chinese-only game had spent a few weeks on Steam's most-played chart.","url":"https://www.pcgamer.com/how-a-chinese-only-life-sim-climbed-the-steam-charts-by-channeling-the-stress-of-childhood/"},{"seq":12,"date":"2019-01-29","precision":"day","phase":"press","platform":"web","actor":"Beijing Business Today","actor_kind":"press","text":"Reported 18,000 danmaku comments on ChinaBOY’s named Chinese Parents gameplay video."},{"seq":13,"date":"2019-02-01","precision":"day","phase":"press","platform":"press","actor":"Caixin Global","actor_kind":"press","text":"Caixin reported Moyuwan had three staff living and working in an apartment outside Beijing.","url":"https://www.caixinglobal.com/2019-02-01/is-winter-finally-over-for-chinas-indie-game-creators-101377220.html"},{"seq":14,"date":"2019-05-27","precision":"day","phase":"response","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"The publisher said it had received emails from volunteers offering to help localize the game."},{"seq":15,"date":"2019-06-20","precision":"day","phase":"response","platform":"web","actor":"Moyuwan Games","actor_kind":"owner","text":"An English edition was scheduled for release on June 20, 2019."},{"seq":16,"date":"2019-07-17","precision":"day","phase":"afterlife","platform":"press","actor":"Yang Geyilang / Moyuwan","actor_kind":"owner","text":"Yang Geyilang explained how the English edition localized snacks and memes for Western audiences.","url":"https://intoindiegames.com/features/chinese-parents-from-moyuwan-games-interview-with-yang-geyilang/"},{"seq":17,"date":"2020-06-08","precision":"day","phase":"commercial","platform":"web","actor":"PLAYISM","actor_kind":"brand","text":"PLAYISM said the game had passed 2.8 million copies sold worldwide and announced a Switch edition.","metric_value":2800000,"metric_label":"2.8M copies"},{"seq":18,"date":"2020-07-21","precision":"day","phase":"commercial","platform":"web","actor":"Steam (mainland China)","actor_kind":"public","text":"An academic article reported the game was removed from sale in mainland China for maintenance."},{"seq":19,"date":"2020-08-20","precision":"day","phase":"afterlife","platform":"web","actor":"PLAYISM","actor_kind":"brand","text":"PLAYISM released a Japanese Nintendo Switch edition and a Japanese update for PC."}]},{"id":"HIS-00446","slug":"cities-skylines","url":"https://howitspread.com/id/HIS-00446","title":"Cities: Skylines","owner":"Paradox Interactive (publisher); Colossal Order (developer)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2015-03-10","peak_date":"2015-03-10","origin_platform":"web","platforms":"press;reddit;twitch;web","mechanics":"counter-programming;platform-jump","score":45,"band":"Notable","provisional":false,"coverage":0.8,"reach":51,"contagion":null,"breadth":40,"velocity":0,"longevity":86,"events":17,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2014-08-14","precision":"day","phase":"precursor","platform":"press","actor":"Paradox Interactive","actor_kind":"owner","text":"Paradox Interactive announced Cities: Skylines at Gamescom."},{"seq":2,"date":"2014-08-18","precision":"day","phase":"precursor","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer covered the announcement and framed the trailer as taking aim at the latest SimCity.","url":"https://www.pcgamer.com/cities-skylines-announced-by-cities-in-motion-developer/"},{"seq":3,"date":"2014-08-20","precision":"day","phase":"precursor","platform":"reddit","actor":"Colossal Order and Paradox Interactive","actor_kind":"owner","text":"The developers held a Reddit AMA, promoting big cities, modding and offline play.","url":"https://www.reddit.com/r/IAmA/comments/2e3uku/comment/cjvv4hx/"},{"seq":4,"date":"2015-03-03","precision":"day","phase":"precursor","platform":"twitch","actor":"Twitch streamers","actor_kind":"creator","text":"Steam users asked how people were already streaming the unreleased game; streamers had advance copies."},{"seq":5,"date":"2015-03-10","precision":"day","phase":"seed","platform":"web","actor":"Paradox Interactive","actor_kind":"owner","text":"Cities: Skylines was released on Steam.","url":"https://store.steampowered.com/oldnews/16040"},{"seq":6,"date":"2015-03-10","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer's launch review scored it 86 and called it a fun and addictive city-builder.","url":"https://www.pcgamer.com/cities-skylines-review/"},{"seq":7,"date":"2015-03-10","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"The game hit its all-time peak of 60,386 concurrent Steam players on launch day.","metric_value":60386,"metric_label":"60,386 concurrent players"},{"seq":8,"date":"2015-03-12","precision":"day","phase":"jump","platform":"web","actor":"The1Ski (NeoGAF)","actor_kind":"public","text":"A NeoGAF user said he heard about the game on the forum, watched it on Twitch, then bought it.","url":"https://www.neogaf.com/threads/cities-skylines-sells-250-000-copies-in-24-hours.1009165/page-3"},{"seq":9,"date":"2015-03-15","precision":"day","phase":"commercial","platform":"press","actor":"GameSpot","actor_kind":"press","text":"Paradox said it sold about 250,000 units in 24 hours including preorders, its fastest-selling game.","metric_value":250000,"metric_label":"250K units in 24 hours"},{"seq":10,"date":"2015-03-16","precision":"day","phase":"commercial","platform":"press","actor":"Paradox Interactive","actor_kind":"owner","text":"Paradox reported over 500,000 cumulative Cities: Skylines sales less than a week after its March 10 release.","metric_value":500000,"metric_label":"Over 500K cumulative copies sold","url":"https://www.gamespot.com/articles/simcity-inspired-cities-skylines-hits-another-sale/1100-6425938/"},{"seq":11,"date":"2015-03-21","precision":"day","phase":"press","platform":"press","actor":"AFP Relaxnews","actor_kind":"press","text":"AFP Relaxnews said reviews and word of mouth had put the game at the top of Steam's chart.","url":"https://www.thedailystar.net/bytes/pc-download-charts-cities-skylines-ori-and-the-blind-forest-72905"},{"seq":12,"date":"2015-03-22","precision":"week","phase":"commercial","platform":"web","actor":"SteamDB","actor_kind":"public","text":"It ranked first on Steam's weekly revenue chart for the week ending March 22."},{"seq":13,"date":"2015-04-14","precision":"day","phase":"commercial","platform":"web","actor":"Paradox Interactive","actor_kind":"owner","text":"Paradox said sales had passed 1 million and players had created 33,000 mods.","metric_value":1000000,"metric_label":"1M sales"},{"seq":14,"date":"2017-03-10","precision":"day","phase":"commercial","platform":"web","actor":"Paradox Interactive","actor_kind":"owner","text":"Paradox said the game had sold over 3.5 million copies worldwide."},{"seq":15,"date":"2018-03-08","precision":"day","phase":"afterlife","platform":"web","actor":"Paradox Interactive","actor_kind":"owner","text":"Paradox reported 5M PC copies and 144K community mods/assets at the game’s third anniversary.","url":"https://www.paradoxinteractive.com/media/press-releases/paradox-interactive/cities-skylines-turns-three-celebrates-five-million-copies-sold-on-pc"},{"seq":16,"date":"2022-06-22","precision":"day","phase":"commercial","platform":"web","actor":"Paradox Interactive","actor_kind":"owner","text":"Paradox said the game had sold over 12 million copies on all platforms.","metric_value":12000000,"metric_label":"12M sales"},{"seq":17,"date":"2023-03-06","precision":"day","phase":"afterlife","platform":"web","actor":"Paradox Interactive and Colossal Order","actor_kind":"owner","text":"Paradox and Colossal Order announced Cities: Skylines II."}]},{"id":"HIS-00447","slug":"clash-royale","url":"https://howitspread.com/id/HIS-00447","title":"Clash Royale","owner":"Supercell","kind":"game","sector":"gaming","origin":"mixed","region":"GLOBAL","seed_date":"2016-01-04","peak_date":"2016-03-02","origin_platform":"app-store","platforms":"app-store;youtube;press;web;x","mechanics":"platform-jump;controversy","score":34,"band":"Niche","provisional":false,"coverage":0.8,"reach":25,"contagion":null,"breadth":40,"velocity":24,"longevity":54,"events":18,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2016-01-04","precision":"day","phase":"seed","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"Supercell soft-launched Clash Royale on iOS in markets including New Zealand and Canada.","url":"https://www.pocketgamer.com/clash-royale/supercell-soft-launches-card-battling-clash-of-clans-moba-clash-royale/"},{"seq":2,"date":"2016-01-04","precision":"day","phase":"jump","platform":"youtube","actor":"PlayClashOfClans","actor_kind":"creator","text":"Pocket Gamer linked a hands-on video by the fan channel PlayClashOfClans."},{"seq":3,"date":"2016-02-16","precision":"day","phase":"jump","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"Clash Royale soft-launched on Android in Canada, Hong Kong, Australia, Sweden, Norway, Denmark, Iceland, Finland and NZ.","url":"https://www.pocketgamer.com/clash-royale/android-joins-the-soft-launch-club-as-supercells-clash-royale-is-out-in-select-c/"},{"seq":4,"date":"2016-03-02","precision":"day","phase":"response","platform":"app-store","actor":"Supercell / Apple","actor_kind":"owner","text":"Clash Royale launched worldwide alongside an Apple App Store feature.","url":"https://toucharcade.com/2016/03/02/clash-royale-review/"},{"seq":5,"date":"2016-03-02","precision":"day","phase":"peak","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Within 12 hours of its US release, it reached No. 1 in all categories on iPhone.","metric_value":1,"metric_label":"#1 US iPhone"},{"seq":6,"date":"2016-03-02","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian included Clash Royale in its monthly selection of iPhone and iPad games.","url":"https://www.theguardian.com/technology/2016/mar/02/best-iphone-ipad-apps-games-serato-pyro"},{"seq":7,"date":"2016-03-31","precision":"month","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Clash Royale topped Sensor Tower's US and worldwide game download charts for March 2016."},{"seq":8,"date":"2016-04-01","precision":"month","phase":"jump","platform":"app-store","actor":"Kunlun","actor_kind":"brand","country":"CN","text":"Kunlun released Clash Royale on several Chinese Android stores."},{"seq":9,"date":"2016-04-14","precision":"day","phase":"commercial","platform":"press","actor":"GamesBeat / Newzoo","actor_kind":"press","text":"GamesBeat reported Newzoo's estimate of about $110 million in March 2016 gross revenue.","metric_value":110000000,"metric_label":"$110M in March","url":"https://gamesbeat.com/supercells-clash-royale-on-pace-for-1b-year-after-110m-debut-last-month/"},{"seq":10,"date":"2016-08-08","precision":"day","phase":"response","platform":"press","actor":"Barton F. Graf / Supercell","actor_kind":"owner","text":"Fast Company covered new Clash Royale ads by Barton F. Graf with a theme song by Queen's Brian May."},{"seq":11,"date":"2016-11-03","precision":"day","phase":"response","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube announced a King's Cup tournament in Los Angeles with a $100,000 prize pool.","url":"https://blog.youtube/news-and-events/the-clash-royale-kings-cup-live-on/"},{"seq":12,"date":"2017-02-15","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated Clash Royale grossed over $1 billion globally in less than 12 months.","metric_value":1000000000,"metric_label":"$1B+ first year"},{"seq":13,"date":"2019-03-02","precision":"day","phase":"afterlife","platform":"web","actor":"Sensor Tower","actor_kind":"press","text":"Sensor Tower estimated $2.5B cumulative player spending at Clash Royale’s third anniversary.","url":"https://sensortower.com/blog/clash-royale-revenue-two-point-five-billion"},{"seq":14,"date":"2020-07-15","precision":"day","phase":"afterlife","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated over $3 billion in lifetime spending and 468.8 million downloads.","metric_value":3000000000,"metric_label":"$3B+ lifetime"},{"seq":15,"date":"2023-03-31","precision":"day","phase":"backlash","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz reported player criticism of the Update for Losers.","url":"https://www.pocketgamer.biz/clash-royale-faces-backlash-following-latest-update/"},{"seq":16,"date":"2023-03-31","precision":"day","phase":"response","platform":"x","actor":"Supercell","actor_kind":"owner","text":"Supercell released a video saying changes were under discussion after player feedback."},{"seq":17,"date":"2026-02-10","precision":"day","phase":"afterlife","platform":"web","actor":"Supercell","actor_kind":"owner","text":"Supercell said new Clash Royale players grew almost 500% in 2025."},{"seq":18,"date":"2026-02-12","precision":"day","phase":"afterlife","platform":"web","actor":"Supercell","actor_kind":"owner","text":"Supercell credited creators like Jynxzi returning to the game for its 2025 resurgence."}]},{"id":"HIS-00448","slug":"clubhouse","url":"https://howitspread.com/id/HIS-00448","title":"Clubhouse","owner":"Alpha Exploration Company (Paul Davison, Rohan Seth)","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2020-03-17","peak_date":"2021-02-01","origin_platform":"app-store","platforms":"app-store;x;press;audio;web;youtube;xiaohongshu","mechanics":"scarcity-drop;platform-jump;controversy;newsjacking","score":55,"band":"Notable","provisional":false,"coverage":1,"reach":66,"contagion":50,"breadth":40,"velocity":40,"longevity":77,"events":18,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-03-17","precision":"day","phase":"seed","platform":"app-store","actor":"Alpha Exploration Company","actor_kind":"owner","text":"Clubhouse's beta went live with about 20 people, as Covid drove people into their homes."},{"seq":2,"date":"2020-04-18","precision":"week","phase":"jump","platform":"x","actor":"VC Twitter","actor_kind":"public","text":"Clubhouse spread on VC Twitter as people scrambled for exclusive invites."},{"seq":3,"date":"2020-04-18","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch covered Clubhouse as leading a wave of spontaneous social apps.","url":"https://techcrunch.com/2020/04/18/clubhouse-app-chat-rooms/"},{"seq":4,"date":"2020-05-10","precision":"day","phase":"amplifier","platform":"audio","actor":"Kevin Hart","actor_kind":"celebrity","text":"Comedian Kevin Hart appeared on the app; Andreessen Horowitz had recruited him to sign on."},{"seq":5,"date":"2020-05-15","precision":"day","phase":"commercial","platform":"press","actor":"Andreessen Horowitz","actor_kind":"brand","text":"Axios reported a $12 million investment led by Andreessen Horowitz at a $100 million valuation.","metric_value":12000000,"metric_label":"$12M round","url":"https://www.axios.com/2020/05/15/clubhouse-andreessen-horowitz"},{"seq":6,"date":"2020-07-10","precision":"day","phase":"backlash","platform":"press","actor":"Taylor Lorenz","actor_kind":"press","text":"Journalist Taylor Lorenz said she would not open the app again over its handling of user safety.","url":"https://www.wired.com/story/plaintext-where-are-the-adults-in-the-clubhouse/"},{"seq":7,"date":"2021-01-24","precision":"day","phase":"commercial","platform":"web","actor":"Andreessen Horowitz","actor_kind":"brand","text":"Andreessen Horowitz said Clubhouse had grown to nearly two million weekly users.","metric_value":2000000,"metric_label":"~2M weekly users","url":"https://a16z.com/announcement/investing-in-clubhouse/"},{"seq":8,"date":"2021-01-31","precision":"day","phase":"jump","platform":"youtube","actor":"Elon Musk","actor_kind":"celebrity","text":"Elon Musk's first Clubhouse room passed 5,000 people and fans streamed the audio on YouTube.","url":"https://techcrunch.com/2021/01/31/elon-musk-goes-live-on-clubhouse-but-with-the-room-full-fans-stream-audio-on-youtube/"},{"seq":9,"date":"2021-02-01","precision":"month","phase":"peak","platform":"app-store","actor":"App users worldwide","actor_kind":"public","text":"Sensor Tower estimated 9.6 million worldwide installs in February 2021, the app's download high point.","metric_value":9600000,"metric_label":"9.6M installs"},{"seq":10,"date":"2021-02-08","precision":"day","phase":"jump","platform":"xiaohongshu","actor":"Weibo users","actor_kind":"public","country":"CN","text":"The Guardian reported a Clubhouse-related hashtag on Weibo had been viewed more than 50 million times.","url":"https://www.theguardian.com/world/2021/feb/08/bingeing-free-expression-popularity-of-clubhouse-app-soars-in-china"},{"seq":11,"date":"2021-02-08","precision":"day","phase":"backlash","platform":"press","actor":"Chinese authorities","actor_kind":"brand","text":"Chinese authorities blocked domestic access to Clubhouse."},{"seq":12,"date":"2021-03-01","precision":"month","phase":"commercial","platform":"app-store","actor":"App users worldwide","actor_kind":"public","text":"Sensor Tower estimated downloads fell 72% to 2.7 million in March 2021."},{"seq":13,"date":"2021-04-05","precision":"day","phase":"response","platform":"audio","actor":"Clubhouse","actor_kind":"owner","text":"Clubhouse launched Payments so users could pay creators, with 100% going to the creator.","url":"https://techcrunch.com/2021/04/05/clubhouse-payments/"},{"seq":14,"date":"2021-04-19","precision":"day","phase":"commercial","platform":"press","actor":"Axios","actor_kind":"press","text":"Axios reported a Series C valuing Clubhouse at $4 billion while it had no revenue.","url":"https://www.axios.com/2021/04/19/clubhouse-dollars-live-audio-moderation-problems"},{"seq":15,"date":"2021-05-09","precision":"day","phase":"response","platform":"app-store","actor":"Clubhouse","actor_kind":"owner","text":"Clubhouse's Android beta became available to users in the US."},{"seq":16,"date":"2021-07-21","precision":"day","phase":"response","platform":"app-store","actor":"Clubhouse","actor_kind":"owner","text":"Clubhouse ended its waitlist and invite system and opened to everyone.","url":"https://techcrunch.com/2021/07/21/clubhouse-invite-open-to-everyone-exits-beta/"},{"seq":17,"date":"2023-04-27","precision":"day","phase":"afterlife","platform":"press","actor":"Clubhouse","actor_kind":"owner","text":"Clubhouse laid off more than half of its staff to focus on building 'Clubhouse 2.0'.","url":"https://techcrunch.com/2023/04/27/clubhouse-needs-to-fix-things-and-today-it-cut-more-than-half-of-staff/"},{"seq":18,"date":"2023-09-06","precision":"day","phase":"response","platform":"audio","actor":"Clubhouse","actor_kind":"owner","text":"Clubhouse added Chats, voice group chats that people join on their own time."}]},{"id":"HIS-00449","slug":"color-road","url":"https://howitspread.com/id/HIS-00449","title":"Color Road!","owner":"Voodoo; Bigframes","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2018-02-01","peak_date":"2018-06-24","origin_platform":"app-store","platforms":"app-store;press;web;instagram","mechanics":"platform-jump;controversy","score":10,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":25,"breadth":0,"velocity":4,"longevity":null,"events":18,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-02-01","precision":"day","phase":"seed","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"Color Road! was released on the US App Store."},{"seq":2,"date":"2018-03-07","precision":"day","phase":"press","platform":"press","actor":"GRAVE NOISE","actor_kind":"press","text":"An early review said the game suffered from lag and screen freezing and had no challenges or ball skins.","url":"https://www.gravenoisemedia.com/game-review-color-road-mobile-free-to-play/"},{"seq":3,"date":"2018-04-30","precision":"month","phase":"jump","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"AppBrain records the game as available on Google Play from April 2018."},{"seq":4,"date":"2018-05-28","precision":"day","phase":"jump","platform":"app-store","actor":"AppAnnie / L’Informaticien","actor_kind":"press","text":"An AppAnnie chart caption placed Color Road 14th for Google Play downloads in France.","url":"https://www.linformaticien.com/magazine/tendances/55014-21l-editeur-francais-voodoo-leve-200-millions-de-dollars.html"},{"seq":5,"date":"2018-06-24","precision":"week","phase":"peak","platform":"app-store","actor":"UK App Store users","actor_kind":"public","country":"GB","text":"It ranked 5th among UK free iPhone games and 7th on iPad for the week of June 18 to 24, 2018.","url":"https://www.pocketgamer.biz/weekly-uk-app-store-charts-july-2nd-2018/"},{"seq":6,"date":"2018-06-28","precision":"day","phase":"press","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz named it in the UK's top 10 free iPhone games alongside Helix Jump and The Fish Master.","url":"https://www.pocketgamer.biz/how-a-move-into-the-hyper-casual-games-market-provided-mag-interactive-with-a-spring-in-its-step/"},{"seq":7,"date":"2018-06-30","precision":"month","phase":"commercial","platform":"app-store","actor":"US App Store users","actor_kind":"public","country":"US","text":"App2top ranked it 2nd in US iPad gaming search requests and 8th on iPhone in June 2018."},{"seq":8,"date":"2018-07-09","precision":"day","phase":"backlash","platform":"press","actor":"App2top","actor_kind":"press","text":"App2top's June search report said Voodoo buys up search traffic.","url":"https://app2top.com/industry/advertmobile-tops-of-the-most-popular-ios-gaming-queries-june-2018-124893.html"},{"seq":9,"date":"2018-07-22","precision":"day","phase":"commercial","platform":"press","actor":"Europa Press","actor_kind":"press","text":"Europa Press placed it 4th in its free iPhone games download list for July 16 to 22, 2018.","url":"https://www.europapress.es/portaltic/software/noticia-mas-descargado-app-store-helix-jump-procreate-afterlight-20180724183917.html"},{"seq":10,"date":"2018-07-29","precision":"day","phase":"press","platform":"web","actor":"FrostClick","actor_kind":"press","text":"Paired gameplay footage with store links and encouraged readers to beat friends’ high scores."},{"seq":11,"date":"2018-12-31","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower ranked it 12th among new mobile games of 2018 by worldwide App Store and Google Play downloads."},{"seq":12,"date":"2018-12-31","precision":"day","phase":"commercial","platform":"app-store","actor":"GamesWirtschaft","actor_kind":"press","country":"DE","text":"GamesWirtschaft listed it 20th among Germany's most downloaded mobile games of 2018."},{"seq":13,"date":"2019-07-02","precision":"day","phase":"backlash","platform":"app-store","actor":"App Store reviewer","actor_kind":"public","text":"An App Store reviewer complained that the game's ads were for other Voodoo games."},{"seq":14,"date":"2021-01-28","precision":"day","phase":"jump","platform":"instagram","actor":"App Store reviewer","actor_kind":"public","text":"An App Store reviewer said they had found the game on Instagram."},{"seq":15,"date":"2021-11-03","precision":"day","phase":"jump","platform":"web","actor":"MPL / Voodoo","actor_kind":"brand","text":"Announced Color Road inside MPL’s app, integrated through its developer SDK."},{"seq":16,"date":"2022-08-13","precision":"day","phase":"backlash","platform":"app-store","actor":"App Store reviewer","actor_kind":"public","text":"An App Store reviewer criticized an update that put ads at the end of every road."},{"seq":17,"date":"2024-04-12","precision":"day","phase":"afterlife","platform":"web","actor":"QubicGames","actor_kind":"brand","text":"QubicGames released Color Road on Nintendo Switch with local multiplayer."},{"seq":18,"date":"2026-08-26","precision":"day","phase":"response","platform":"app-store","actor":"Voodoo","actor_kind":"owner","text":"The game was updated on Google Play on August 26, 2026, and on iOS on August 28."}]},{"id":"HIS-00450","slug":"color-switch","url":"https://howitspread.com/id/HIS-00450","title":"Color Switch","owner":"Color Switch LLC (David Reichelt); published by Fortafy until 2018","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2015-12-06","peak_date":"2016-02-29","origin_platform":"app-store","platforms":"app-store;facebook;press;x;web","mechanics":"celebrity-amplifier;counter-programming","score":42,"band":"Notable","provisional":true,"coverage":0.85,"reach":75,"contagion":35,"breadth":20,"velocity":14,"longevity":null,"events":18,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-12-06","precision":"month","phase":"seed","platform":"app-store","actor":"David Reichelt / Fortafy","actor_kind":"owner","text":"Color Switch was released on iOS in December 2015; GameFAQs lists December 6."},{"seq":2,"date":"2015-12-31","precision":"month","phase":"jump","platform":"facebook","actor":"Fortafy","actor_kind":"celebrity","text":"Cofounder Zeb Jaffer said it reached No. 1 through publisher Fortafy's community, nearly 4M Facebook fans."},{"seq":3,"date":"2016-01-07","precision":"day","phase":"press","platform":"press","actor":"Gamezebo","actor_kind":"press","text":"Gamezebo reviewed Color Switch under the headline Your Next Flappy Fix.","url":"https://www.gamezebo.com/reviews/color-switch-review-your-next-flappy-fix/"},{"seq":4,"date":"2016-01-21","precision":"day","phase":"commercial","platform":"app-store","actor":"Buildbox","actor_kind":"brand","text":"Buildbox said the game had reached No. 1 in the US App Store and in over 100 countries.","url":"https://www.buildbox.com/number-one-iphone-app-made-with-buildbox/"},{"seq":5,"date":"2016-02-14","precision":"day","phase":"jump","platform":"x","actor":"Kanye West","actor_kind":"celebrity","text":"Kanye West tweeted an App Store screenshot that showed the game; Jaffer put that day's installs near 800,000.","metric_value":800000,"metric_label":"~800K installs that day"},{"seq":6,"date":"2016-02-26","precision":"day","phase":"backlash","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported it had fallen to No. 2 in iOS games and criticized its invasive advertising.","url":"https://techcrunch.com/2016/02/26/color-switch-falls-to-the-no-2-games-slot-but-is-still-as-addictive-as-ever/"},{"seq":7,"date":"2016-02-29","precision":"month","phase":"peak","platform":"app-store","actor":"OMR","actor_kind":"press","text":"OMR later named February 2016 as the game's most successful period."},{"seq":8,"date":"2016-04-04","precision":"day","phase":"response","platform":"app-store","actor":"Zeb Jaffer","actor_kind":"owner","text":"Jaffer said rewarded video ads lifted revenue per daily user 40% and called copycats very bad imitations.","url":"https://www.pocketgamer.biz/color-switch-monetisation/"},{"seq":9,"date":"2016-05-17","precision":"day","phase":"jump","platform":"web","actor":"Poki","actor_kind":"brand","text":"Web portal Poki put a browser version online and forecast 5 million players in its first month.","url":"https://www.pocketgamer.biz/poki-brings-color-switch-to-web/"},{"seq":10,"date":"2016-05-31","precision":"month","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower ranked it in the top five US games by estimated May 2016 downloads on both stores.","url":"https://sensortower.com/blog/top-mobile-games-may-2016"},{"seq":11,"date":"2016-09-05","precision":"day","phase":"press","platform":"press","actor":"OMR","actor_kind":"press","text":"OMR reported a Color Switch sketch by comedian Joe Tasker had 41 million views on Fortafy's page.","url":"https://omr.com/de/daily/fortafy-color-switch"},{"seq":12,"date":"2016-09-06","precision":"day","phase":"commercial","platform":"app-store","actor":"Markson Sparks!","actor_kind":"owner","text":"The game's publicist announced 100 million downloads worldwide.","url":"https://prwire.com.au/pr/62414/color-switch-app-downloaded-over-100-million-times"},{"seq":13,"date":"2016-12-16","precision":"day","phase":"commercial","platform":"app-store","actor":"GamesBeat","actor_kind":"press","text":"GamesBeat reported over 130 million downloads after about a year, spread by word of mouth.","metric_value":130000000,"metric_label":"130M+ downloads","url":"https://gamesbeat.com/after-nearly-a-year-mobile-game-color-switch-hits-130-million-downloads/"},{"seq":14,"date":"2017-06-22","precision":"day","phase":"response","platform":"app-store","actor":"Skillz","actor_kind":"brand","text":"Skillz announced a partnership to add competitive esports features to Color Switch.","url":"https://www.prnewswire.com/news-releases/second-most-downloaded-game-of-2016-color-switch-joins-skillz-platform-300478110.html"},{"seq":15,"date":"2017-12-22","precision":"day","phase":"response","platform":"web","actor":"Color Switch LLC / Fortafy","actor_kind":"owner","text":"The owners later alleged the Fortafy publishing agreement had been extended to Dec. 22, 2017."},{"seq":16,"date":"2018-03-26","precision":"day","phase":"backlash","platform":"web","actor":"Color Switch LLC","actor_kind":"owner","text":"The owners sued publisher Fortafy, alleging copyright violations, breach of contract and conversion."},{"seq":17,"date":"2018-05-23","precision":"day","phase":"response","platform":"app-store","actor":"Color Switch LLC","actor_kind":"owner","text":"Color Switch LLC relaunched a rebuilt version on iOS; it said the former publisher kept the original."},{"seq":18,"date":"2020-06-26","precision":"day","phase":"afterlife","platform":"web","actor":"US Court of Appeals for the Ninth Circuit","actor_kind":"public","text":"The Ninth Circuit affirmed dismissal under a Dubai forum-selection clause without ruling on infringement merits.","url":"https://cdn.ca9.uscourts.gov/datastore/memoranda/2020/06/26/19-15843.pdf"}]},{"id":"HIS-00451","slug":"color-widgets","url":"https://howitspread.com/id/HIS-00451","title":"Color Widgets","owner":"MM Apps, Inc. (developer, per Adapty); Digital Charms, Inc. (current App Store seller)","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2020-09-17","peak_date":"2020-09-19","origin_platform":"app-store","platforms":"app-store;x;web","mechanics":"newsjacking;shareable-output;platform-jump","score":33,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":20,"velocity":69,"longevity":14,"events":10,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-09-17","precision":"day","phase":"seed","platform":"app-store","actor":"MM Apps, Inc.","actor_kind":"owner","text":"Color Widgets was released on the App Store."},{"seq":2,"date":"2020-09-18","precision":"day","phase":"commercial","platform":"app-store","actor":"U.S. App Store","actor_kind":"public","country":"US","text":"Sensor Tower placed Color Widgets at No. 2 on the U.S. free iPhone chart from September 18 to 22.","metric_value":2,"metric_label":"No. 2 U.S. free iPhone"},{"seq":3,"date":"2020-09-18","precision":"day","phase":"backlash","platform":"app-store","actor":"App Store reviewer","actor_kind":"public","text":"An App Store reviewer complained that the widget's battery percentage was not accurate."},{"seq":4,"date":"2020-09-19","precision":"day","phase":"peak","platform":"app-store","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported Color Widgets at No. 1 on the non-game App Store chart.","metric_value":1,"metric_label":"No. 1 non-game","url":"https://techcrunch.com/2020/09/19/this-week-in-apps-ios-14s-surprise-arrival-apples-app-bundle-tiktok-wechat-banned-from-app-stores-sunday/"},{"seq":5,"date":"2020-09-19","precision":"day","phase":"jump","platform":"x","actor":"@Kaylasfro","actor_kind":"creator","text":"A home-screen tutorial thread by @Kaylasfro told readers to download Color Widget for a time and date widget."},{"seq":6,"date":"2020-09-23","precision":"day","phase":"commercial","platform":"app-store","actor":"Sensor Tower","actor_kind":"public","text":"Sensor Tower estimated more than $155,000 in consumer spending on the app from September 17 to 23.","metric_value":155000,"metric_label":"$155K+ spending"},{"seq":7,"date":"2020-09-24","precision":"day","phase":"jump","platform":"web","actor":"LINE Shopping / 電腦王阿達","actor_kind":"press","text":"Carried a credited Chinese-language tutorial with photo-background steps, screenshots and an App Store link."},{"seq":8,"date":"2020-09-29","precision":"day","phase":"commercial","platform":"app-store","actor":"Appfigures","actor_kind":"public","text":"Appfigures estimated 786,300 U.S. downloads since release and called it the No. 3 app in the U.S.","metric_value":786300,"metric_label":"786.3K U.S. downloads"},{"seq":9,"date":"2020-11-30","precision":"day","phase":"response","platform":"app-store","actor":"Color Widgets developer","actor_kind":"owner","text":"The developer said app updates had added battery accuracy improvements."},{"seq":10,"date":"2025-09-16","precision":"day","phase":"afterlife","platform":"app-store","actor":"Color Widgets developer","actor_kind":"owner","text":"The developer described a redesigned Color Widgets celebrating five years of the app."}]},{"id":"HIS-00452","slug":"crab-game","url":"https://howitspread.com/id/HIS-00452","title":"Crab Game","owner":"Dani","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2021-10-29","peak_date":"2021-11-02","origin_platform":"web","platforms":"web;x;press;twitch;youtube","mechanics":"creator-relay;newsjacking;platform-jump;nostalgia-revival","score":49,"band":"Notable","provisional":false,"coverage":0.8,"reach":54,"contagion":null,"breadth":40,"velocity":63,"longevity":36,"events":18,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2021-10-29","precision":"day","phase":"seed","platform":"web","actor":"Dani","actor_kind":"owner","text":"Dani released Crab Game on Steam as a free-to-play game."},{"seq":2,"date":"2021-10-29","precision":"day","phase":"response","platform":"x","actor":"Dani / @DaniDevYT","actor_kind":"owner","text":"Announced his multiplayer Squid Game parody at 13:00:14 UTC and directed followers to his YouTube video."},{"seq":3,"date":"2021-10-30","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ wrote that the Steam game would make a great Netflix series.","url":"https://www.gamesradar.com/this-crab-game-on-steam-would-make-a-great-netlix-series/"},{"seq":4,"date":"2021-11-01","precision":"day","phase":"jump","platform":"twitch","actor":"Sykkuno","actor_kind":"creator","text":"Sykkuno played Crab Game on stream with friends and viewers, Dexerto reported.","url":"https://www.dexerto.com/gaming/sykkuno-ruthlessly-sabotages-disguised-toast-in-squid-game-clone-1688408/"},{"seq":5,"date":"2021-11-01","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"Gamepressure reported a Steam record of 33,427 players and 214,000 Twitch viewers at one point.","metric_value":33427,"metric_label":"33,427 Steam players","url":"https://www.gamepressure.com/newsroom/crab-game-free-squid-game-clone-goes-big-on-steam-and-twitch/z93bca"},{"seq":6,"date":"2021-11-02","precision":"week","phase":"peak","platform":"twitch","actor":"Steam players and Twitch viewers","actor_kind":"public","text":"In early November it set an initial Steam peak of 56,106 players and drew 283,315 Twitch viewers.","metric_value":56106,"metric_label":"56,106 Steam players"},{"seq":7,"date":"2021-11-02","precision":"day","phase":"press","platform":"press","actor":"Polygon","actor_kind":"press","text":"Polygon reported more than 30,000 concurrent Steam players and more than 20,000 Twitch viewers.","url":"https://www.polygon.com/22759418/netflix-squid-game-steam-free-crab-game-download/"},{"seq":8,"date":"2021-11-02","precision":"day","phase":"backlash","platform":"twitch","actor":"xQc and Sodapoppin","actor_kind":"creator","text":"Streamers xQc and Sodapoppin were hit by DDoS attacks after playing Crab Game, Dexerto reported.","url":"https://www.dexerto.com/entertainment/crab-game-devs-issue-twitch-warning-after-xqc-gets-ddosd-1689854/"},{"seq":9,"date":"2021-11-02","precision":"day","phase":"response","platform":"x","actor":"Dani","actor_kind":"owner","text":"Dani told streamers to stay away from public lobbies, saying the game could sometimes leak IP addresses."},{"seq":10,"date":"2021-11-04","precision":"day","phase":"response","platform":"x","actor":"Dani","actor_kind":"owner","text":"Dani announced an update that replaced the networking code to end IP leaks and DDoS attacks.","url":"https://www.dexerto.com/gaming/crab-game-developer-issues-update-after-ip-address-leak-troubles-1691626/"},{"seq":11,"date":"2021-11-05","precision":"day","phase":"press","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post reported that Dani had nearly 3 million YouTube subscribers.","url":"https://www.washingtonpost.com/video-games/2021/11/05/squid-game-netflix-video-games-mobile-stranger-things/"},{"seq":12,"date":"2021-11-16","precision":"day","phase":"response","platform":"web","actor":"Dani","actor_kind":"owner","text":"Dani's second content update brought Crab Game to Mac and Linux."},{"seq":13,"date":"2021-11-29","precision":"day","phase":"response","platform":"web","actor":"Dani","actor_kind":"owner","text":"A cosmetics update added free crates, an item shop and trading on the Steam Market."},{"seq":14,"date":"2021-11-29","precision":"day","phase":"response","platform":"web","actor":"Dani / spectator and quest update","actor_kind":"owner","text":"Added free-camera spectating after elimination and crate quests that reset 24 hours after the reward was claimed."},{"seq":15,"date":"2021-11-30","precision":"day","phase":"jump","platform":"youtube","actor":"Pokimane; Sidemen","actor_kind":"creator","text":"TheGamer reported Pokimane and the Sidemen had made Crab Game videos; Dani's had 6.1M views.","url":"https://www.thegamer.com/crab-game-korean-show-dying-trend/"},{"seq":16,"date":"2021-11-30","precision":"day","phase":"backlash","platform":"web","actor":"Steam players","actor_kind":"public","text":"TheGamer reported a steady decline in concurrent Steam players."},{"seq":17,"date":"2023-02-06","precision":"day","phase":"afterlife","platform":"youtube","actor":"Xsoleil and Iluna VTubers","actor_kind":"creator","text":"GamesRadar reported 41,985 concurrent Steam players amid renewed interest and linked a recent Nijisanji collaboration.","url":"https://www.gamesradar.com/free-to-play-squid-game-imitator-rockets-up-the-steam-charts-again-after-vtuber-team-up/"},{"seq":18,"date":"2024-06-30","precision":"day","phase":"afterlife","platform":"web","actor":"Steam players","actor_kind":"public","text":"SteamDB recorded an all-time peak of 75,967 concurrent players.","metric_value":75967,"metric_label":"75,967 players"}]},{"id":"HIS-00453","slug":"craftopia","url":"https://howitspread.com/id/HIS-00453","title":"Craftopia","owner":"Pocketpair","kind":"game","sector":"gaming","origin":"seeded","region":"JP","seed_date":"2020-09-04","peak_date":"2020-09-08","origin_platform":"web","platforms":"web;x;press","mechanics":"platform-jump;counter-programming","score":38,"band":"Niche","provisional":true,"coverage":0.8,"reach":41,"contagion":null,"breadth":20,"velocity":63,"longevity":31,"events":14,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2020-05-28","precision":"day","phase":"precursor","platform":"web","actor":"Pocketpair","actor_kind":"owner","text":"Pocketpair first made information about Craftopia public, according to a later AUTOMATON report."},{"seq":2,"date":"2020-06-06","precision":"day","phase":"precursor","platform":"x","actor":"Pocketpair","actor_kind":"owner","text":"Gematsu covered the game; players could apply to a closed alpha by following Pocketpair and retweeting.","url":"https://www.gematsu.com/2020/06/crafting-game-craftopia-launches-for-pc-via-steam-early-access-in-july"},{"seq":3,"date":"2020-09-04","precision":"day","phase":"seed","platform":"web","actor":"Pocketpair","actor_kind":"owner","text":"Craftopia entered Steam Early Access."},{"seq":4,"date":"2020-09-04","precision":"day","phase":"response","platform":"web","actor":"Takuro Mizobe / Game*Spark","actor_kind":"owner","text":"Explained that separate character and world saves let players take developed characters into friends’ worlds."},{"seq":5,"date":"2020-09-07","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer picked Craftopia among new Steam games, saying it borrowed from \"basically everything.\"","url":"https://www.pcgamer.com/five-new-steam-games-you-probably-missed-september-7-2020/"},{"seq":6,"date":"2020-09-08","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Craftopia hit its all-time Steam peak of 27,246 concurrent players.","metric_value":27246,"metric_label":"27,246 players"},{"seq":7,"date":"2020-09-24","precision":"day","phase":"response","platform":"web","actor":"Pocketpair","actor_kind":"owner","text":"Pocketpair moved from daily to weekly content updates; it said the community helped translate and test."},{"seq":8,"date":"2020-10-26","precision":"day","phase":"commercial","platform":"web","actor":"Valve","actor_kind":"brand","text":"Valve listed Craftopia among Steam's Top Releases of September 2020, a list based on first-two-week revenue."},{"seq":9,"date":"2020-12-17","precision":"day","phase":"commercial","platform":"press","actor":"Mizobe, Pocketpair CEO","actor_kind":"owner","country":"JP","text":"Pocketpair's CEO said Early Access sales had passed 500,000, about 200,000 of them in Japan.","metric_value":500000,"metric_label":"500K+ sold","url":"https://news.denfaminicogamer.jp/interview/201217a"},{"seq":10,"date":"2021-01-23","precision":"day","phase":"commercial","platform":"press","actor":"AUTOMATON","actor_kind":"press","text":"AUTOMATON reported Craftopia had passed 600,000 sales.","metric_value":600000,"metric_label":"600K+ sold","url":"https://automaton-media.com/articles/interviewsjp/20210123-149862/"},{"seq":11,"date":"2021-01-23","precision":"day","phase":"response","platform":"web","actor":"Mizobe, Pocketpair CEO","actor_kind":"owner","text":"Mizobe said Pocketpair hired a player who had analyzed the code and fixed a bug."},{"seq":12,"date":"2021-05-28","precision":"day","phase":"response","platform":"x","actor":"Pocketpair","actor_kind":"owner","text":"Pocketpair published a new development roadmap on the first anniversary of the game's reveal.","url":"https://automaton-media.com/articles/newsjp/20210531-163373/"},{"seq":13,"date":"2021-09-02","precision":"day","phase":"jump","platform":"web","actor":"Microsoft / Xbox","actor_kind":"brand","text":"Craftopia arrived on Xbox Game Pass as a Game Preview on cloud, console and PC.","url":"https://news.xbox.com/en-us/2021/09/01/coming-soon-xbox-game-pass-september-2021/"},{"seq":14,"date":"2023-05-20","precision":"day","phase":"response","platform":"press","actor":"Pocketpair","actor_kind":"owner","text":"Pocketpair announced a \"Seamless World\" update that almost completely rebuilt the game.","url":"https://www.gematsu.com/2023/05/craftopia-early-access-seamless-world-update-launches-in-june"}]},{"id":"HIS-00454","slug":"darkest-dungeon","url":"https://howitspread.com/id/HIS-00454","title":"Darkest Dungeon","owner":"Red Hook Studios","kind":"game","sector":"gaming","origin":"seeded","region":"CA","seed_date":"2015-02-03","peak_date":"2015-02-08","origin_platform":"web","platforms":"youtube;press;web;twitch;x","mechanics":"platform-jump;controversy","score":36,"band":"Niche","provisional":false,"coverage":1,"reach":37,"contagion":35,"breadth":50,"velocity":0,"longevity":51,"events":18,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2013-10-01","precision":"month","phase":"precursor","platform":"youtube","actor":"Red Hook Studios","actor_kind":"owner","text":"Red Hook released the Terror and Madness announcement trailer, its first public act.","url":"https://www.youtube.com/watch?v=AQLxdHfMPF8"},{"seq":2,"date":"2013-10-08","precision":"day","phase":"precursor","platform":"press","actor":"Rock, Paper, Shotgun","actor_kind":"press","text":"Rock, Paper, Shotgun published \"Fear And Gloaming: Darkest Dungeon\"."},{"seq":3,"date":"2013-10-08","precision":"day","phase":"precursor","platform":"web","actor":"Quarter To Three forum","actor_kind":"public","text":"A Quarter To Three forum thread linked the coverage; a user tied the trailer to Pathfinder dungeons.","url":"https://forum.quartertothree.com/t/darkest-dungeon/73511"},{"seq":4,"date":"2014-02-10","precision":"day","phase":"precursor","platform":"web","actor":"Red Hook Studios","actor_kind":"owner","text":"Red Hook opened its $75,000 Kickstarter before Steam Early Access.","url":"https://www.kickstarter.com/projects/1460250988/darkest-dungeon-by-red-hook-studios"},{"seq":5,"date":"2014-03-14","precision":"day","phase":"precursor","platform":"web","actor":"Kickstarter backers","actor_kind":"public","text":"Kickstarter closed with $313,337 pledged by 9,639 backers, separate from later game sales.","url":"https://www.kickstarter.com/projects/1460250988/darkest-dungeon-by-red-hook-studios"},{"seq":6,"date":"2014-07-18","precision":"day","phase":"precursor","platform":"web","actor":"Tyler Sigman / Red Hook Studios","actor_kind":"owner","text":"Sigman's postmortem detailed BoardGameGeek and Kicktraq ads; BGG spend was $500, with pledge conversions unmeasured.","url":"https://www.gamedeveloper.com/business/a-darkest-dungeon-kickstarter-post-mortem-part-2-"},{"seq":7,"date":"2015-02-03","precision":"day","phase":"seed","platform":"web","actor":"Red Hook Studios","actor_kind":"owner","text":"Red Hook launched Darkest Dungeon in Early Access, only on Steam."},{"seq":8,"date":"2015-02-03","precision":"day","phase":"commercial","platform":"web","actor":"Red Hook Studios","actor_kind":"owner","text":"Red Hook said it sold over 50,000 copies in the first 24 hours.","metric_value":50000,"metric_label":"50K copies in 24h"},{"seq":9,"date":"2015-02-08","precision":"week","phase":"peak","platform":"web","actor":"Steam weekly chart","actor_kind":"public","text":"Darkest Dungeon ranked second on Steam's global weekly revenue chart for the week ending Feb. 8."},{"seq":10,"date":"2015-02-10","precision":"day","phase":"jump","platform":"twitch","actor":"Ben Gilbert / Joystiq X Engadget","actor_kind":"press","text":"Ben Gilbert announced a Joystiq X Engadget Twitch stream of Darkest Dungeon.","url":"https://www.engadget.com/2015-02-10-jxe-streams-darkest-dungeon.html"},{"seq":11,"date":"2015-02-11","precision":"day","phase":"jump","platform":"x","actor":"Northernlion","actor_kind":"creator","text":"Northernlion reacted on Twitter to a patch discouraging players from prolonging combat."},{"seq":12,"date":"2015-02-24","precision":"day","phase":"press","platform":"press","actor":"Game Developer","actor_kind":"press","text":"In a Game Developer interview, Bourassa described streamers' chats getting invested in playthroughs.","url":"https://www.gamedeveloper.com/business/-i-darkest-dungeon-i-designing-for-despair-and-kicking-you-when-you-re-down"},{"seq":13,"date":"2015-07-01","precision":"month","phase":"backlash","platform":"web","actor":"Players","actor_kind":"public","text":"PCGamesN reported the Corpse & Hound patch made a lot of people mad."},{"seq":14,"date":"2015-08-25","precision":"day","phase":"response","platform":"web","actor":"Red Hook Studios","actor_kind":"owner","text":"Red Hook made corpses and heart attacks optional toggle settings.","url":"https://www.pcgamesn.com/darkest-dungeon/darkest-dungeon-now-lets-you-turn-off-corpses-and-heart-attacks-but-they-re-still-part-of-the-official-vision"},{"seq":15,"date":"2016-01-19","precision":"day","phase":"commercial","platform":"web","actor":"Red Hook Studios","actor_kind":"owner","text":"Darkest Dungeon had its full release."},{"seq":16,"date":"2016-11-03","precision":"day","phase":"commercial","platform":"web","actor":"Red Hook Studios","actor_kind":"owner","text":"Red Hook reported cumulative sales of more than one million copies.","metric_value":1000000,"metric_label":"1M+ copies"},{"seq":17,"date":"2024-04-07","precision":"day","phase":"commercial","platform":"web","actor":"SteamDB","actor_kind":"public","text":"The game reached its all-time Steam peak of 20,064 concurrent players."},{"seq":18,"date":"2024-09-24","precision":"day","phase":"afterlife","platform":"web","actor":"Behaviour Interactive","actor_kind":"brand","text":"Behaviour Interactive acquired Red Hook; both Darkest Dungeon games had sold over seven million copies.","url":"https://media.bhvr.com/behaviour-interactive-acquires-red-hook-studios/"}]},{"id":"HIS-00455","slug":"davids-disposable","url":"https://howitspread.com/id/HIS-00455","title":"David's Disposable","owner":"David Dobrik (later Dispo)","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2019-12-21","peak_date":"2020-01-08","origin_platform":"app-store","platforms":"app-store;reddit;press;tiktok;youtube;web","mechanics":"founder-origin;platform-jump;press-loop","score":33,"band":"Niche","provisional":false,"coverage":1,"reach":14,"contagion":35,"breadth":40,"velocity":65,"longevity":29,"events":15,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-12-21","precision":"day","phase":"seed","platform":"app-store","actor":"David Dobrik","actor_kind":"owner","text":"David's Disposable was first released on the iOS App Store."},{"seq":2,"date":"2019-12-25","precision":"day","phase":"response","platform":"reddit","actor":"u/slicktrdmrc / r/DavidDobrik","actor_kind":"public","text":"Opened a fan discussion with a direct App Store link, documenting a launch-week community-to-store route."},{"seq":3,"date":"2019-12-26","precision":"day","phase":"press","platform":"press","actor":"Tubefilter","actor_kind":"press","text":"Tubefilter covered the launch; the app was No. 4 in Photo & Video, inspired by a 2.9M-follower Instagram account.","url":"https://www.tubefilter.com/2019/12/26/david-dobrik-disposable-camera-app/"},{"seq":4,"date":"2020-01-08","precision":"day","phase":"peak","platform":"app-store","actor":"Apple App Store chart","actor_kind":"public","text":"David's Disposable reached No. 1 among all free iPhone apps in the US.","metric_value":1,"metric_label":"No. 1 free iPhone app"},{"seq":5,"date":"2020-01-09","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"The Verge reported TikTok was full of Dobrik fans talking about and recommending the app.","url":"https://www.theverge.com/2020/1/9/21058399/david-dobrik-disposable-camera-app-downloads-tiktok-instagram-youtube"},{"seq":6,"date":"2020-01-09","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube reviewers","actor_kind":"creator","text":"The Verge reported YouTube videos reviewing the app, and a source said downloads were well over a million."},{"seq":7,"date":"2020-01-09","precision":"day","phase":"jump","platform":"app-store","actor":"Apple App Store editors","actor_kind":"owner","text":"The Verge reported the app remained in Apple’s Apps We Love section after briefly ranking No. 1 among free apps.","url":"https://www.theverge.com/2020/1/9/21058399/david-dobrik-disposable-camera-app-downloads-tiktok-instagram-youtube"},{"seq":8,"date":"2020-01-10","precision":"day","phase":"press","platform":"press","actor":"Cult of Mac","actor_kind":"press","text":"Cult of Mac reported Dobrik had urged followers to check out the app; App Annie had it No. 14 among free apps.","url":"https://www.cultofmac.com/news/davids-disposable-ios-camera-app-david-dobrik"},{"seq":9,"date":"2020-01-11","precision":"day","phase":"press","platform":"press","actor":"Slate","actor_kind":"press","text":"Slate tested the app and noted Dobrik's 15.1 million YouTube subscribers.","url":"https://slate.com/technology/2020/01/davids-disposable-app-iphone-camera-ios.html"},{"seq":10,"date":"2020-09-24","precision":"day","phase":"response","platform":"app-store","actor":"Dispo","actor_kind":"owner","text":"Tubefilter reported the app was being renamed Dispo and had made its first hires.","url":"https://www.tubefilter.com/2020/09/24/david-dobrik-dispo-hires-funding/"},{"seq":11,"date":"2020-10-07","precision":"day","phase":"commercial","platform":"press","actor":"Dispo","actor_kind":"owner","text":"Dispo announced a $4 million seed round led by Alexis Ohanian; it had 2.6 million downloads.","url":"https://www.tubefilter.com/2020/10/07/david-dobrik-dispo-4-million-seed-round-alexis-ohanian-776/"},{"seq":12,"date":"2021-02-01","precision":"month","phase":"jump","platform":"app-store","actor":"Dispo users in Japan","actor_kind":"public","country":"JP","text":"Axios reported Dispo had drawn thousands of downloads in Japan."},{"seq":13,"date":"2021-02-01","precision":"month","phase":"press","platform":"press","actor":"The New York Times","actor_kind":"press","text":"The New York Times profiled new Dispo users, including a homemaker in Utah."},{"seq":14,"date":"2021-03-21","precision":"day","phase":"backlash","platform":"press","actor":"CNN","actor_kind":"press","text":"Dobrik stepped down from Dispo's board amid controversy, and Spark Capital said it would sever ties.","url":"https://www.cnn.com/2021/03/22/tech/david-dobrik-dispo-stepping-down/index.html"},{"seq":15,"date":"2021-06-08","precision":"day","phase":"response","platform":"web","actor":"Daniel Liss (Dispo CEO)","actor_kind":"owner","text":"CEO Daniel Liss announced Dispo's Series A, with Annie Leibovitz and Raven B. Varona as advisors.","url":"https://dlisscious.substack.com/p/dispo-20"}]},{"id":"HIS-00456","slug":"diep-io","url":"https://howitspread.com/id/HIS-00456","title":"Diep.io","owner":"Matheus Valadares (creator); Miniclip (mobile publisher)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2016-04-16","peak_date":"2016-07-21","origin_platform":"web","platforms":"web;youtube;press;app-store","mechanics":"platform-jump;dupe-economy","score":38,"band":"Niche","provisional":false,"coverage":0.8,"reach":0,"contagion":null,"breadth":70,"velocity":100,"longevity":11,"events":14,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2016-04-16","precision":"day","phase":"seed","platform":"web","actor":"Diep.io developer (anonymous 4chan post)","actor_kind":"owner","text":"The developer posted Diep.io on 4chan's video games board and asked players to test it and suggest classes."},{"seq":2,"date":"2016-05-07","precision":"day","phase":"jump","platform":"web","actor":"Product Hunt","actor_kind":"public","text":"Diep.io launched on Product Hunt."},{"seq":3,"date":"2016-05-15","precision":"day","phase":"jump","platform":"youtube","actor":"LazarBeam","actor_kind":"creator","text":"LazarBeam released a Diep.io gameplay episode on YouTube."},{"seq":4,"date":"2016-05-18","precision":"day","phase":"press","platform":"web","actor":"Cammy Harbison / iDigitalTimes","actor_kind":"press","text":"Invited readers to submit tank tactics by comment or email for credited inclusion in a later article."},{"seq":5,"date":"2016-05-27","precision":"day","phase":"press","platform":"press","actor":"PhoneArena","actor_kind":"press","text":"PhoneArena reviewed the iPhone game Tank.io and called it a clone of Diep.io.","url":"https://www.phonearena.com/news/Diep.io-aka-Tank.io-for-iPhone-review-tactics-and-strategy-this-is-the-new-addictive-thing-after-Slither.io_id81524"},{"seq":6,"date":"2016-07-21","precision":"day","phase":"peak","platform":"app-store","actor":"Miniclip","actor_kind":"owner","text":"Android Authority and TouchArcade reported Miniclip's Diep.io release on Google Play and the App Store.","url":"https://www.androidauthority.com/diep-io-android-704951/"},{"seq":7,"date":"2016-07-21","precision":"day","phase":"press","platform":"press","actor":"TouchArcade","actor_kind":"press","text":"TouchArcade reported a large number of mobile clones, most of them using the Diep.io name.","url":"https://toucharcade.com/2016/07/21/diep-io-hits-the-app-store-by-the-creator-of-agar-io/"},{"seq":8,"date":"2016-07-29","precision":"day","phase":"press","platform":"press","actor":"Gamezebo","actor_kind":"press","text":"Gamezebo's review praised the progression system and said it lacked the compulsion loop of rivals.","url":"https://www.gamezebo.com/reviews/diep-io-review-tanks-for-the-idea/"},{"seq":9,"date":"2021-09-17","precision":"day","phase":"commercial","platform":"press","actor":"Addicting Games","actor_kind":"brand","text":"Addicting Games acquired Diep.io for an undisclosed amount.","url":"https://www.pocketgamer.biz/addicting-games-acquires-2d-tank-arena-game-diepio/"},{"seq":10,"date":"2021-09-29","precision":"day","phase":"response","platform":"web","actor":"Addicting Games","actor_kind":"owner","text":"Addicting Games announced the deal and said it was rebuilding the mobile version from scratch.","url":"https://www.addictinggames.com/news/addicting-games-acquires-tank-game-diepio"},{"seq":11,"date":"2024-08-01","precision":"month","phase":"commercial","platform":"web","actor":"3AM Experiences","actor_kind":"brand","text":"3AM Experiences acquired Diep.io from Addicting Games."},{"seq":12,"date":"2024-09-03","precision":"day","phase":"response","platform":"web","actor":"Diep.io / 3AM Experiences","actor_kind":"owner","text":"The official game changelog publicly announced that 3AM Experiences had acquired Diep.io.","url":"https://diep.io/changelog/"},{"seq":13,"date":"2025-04-25","precision":"day","phase":"afterlife","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"The English Wikipedia article on Diep.io drew 737 user views, its highest daily total in the series.","metric_value":737,"metric_label":"737 daily views"},{"seq":14,"date":"2026-09-14","precision":"day","phase":"afterlife","platform":"press","actor":"GamesBeat","actor_kind":"press","text":"GamesBeat reported Diep Con events in Algeria and Barcelona in 2026.","url":"https://gamesbeat.com/3am-experiences-surpasses-1-billion-roblox-plays-as-it-revives-classic-io-games-mope-io-and-diep-io/"}]},{"id":"HIS-00457","slug":"disco-elysium","url":"https://howitspread.com/id/HIS-00457","title":"Disco Elysium","owner":"ZA/UM","kind":"game","sector":"gaming","origin":"seeded","region":"EE","seed_date":"2019-10-15","peak_date":"2020-03-19","origin_platform":"web","platforms":"web;press;twitch;x","mechanics":"creator-relay;press-loop","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":43,"contagion":65,"breadth":60,"velocity":20,"longevity":27,"events":19,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2016-01-08","precision":"day","phase":"precursor","platform":"web","actor":"Aleksander Rostov (ZA/UM)","actor_kind":"owner","text":"Aleksander Rostov posted the devlog 'No Truce With The Furies!' from a team of 11 in Tallinn.","url":"https://discoelysium.com/devblog/2016/01/08/no-truce-furies"},{"seq":2,"date":"2019-09-18","precision":"day","phase":"precursor","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported an October 15 release on Steam and GOG, with a new trailer.","url":"https://www.pcgamer.com/disco-elysium-gets-an-october-release-date-and-a-new-trailer/"},{"seq":3,"date":"2019-10-06","precision":"day","phase":"precursor","platform":"twitch","actor":"ZA/UM / CohhCarnage invitation","actor_kind":"owner","text":"Invited readers to a forthcoming CohhCarnage stream and asked them to follow his channel and enable notifications."},{"seq":4,"date":"2019-10-15","precision":"day","phase":"seed","platform":"web","actor":"ZA/UM","actor_kind":"owner","text":"ZA/UM released Disco Elysium on Steam."},{"seq":5,"date":"2019-10-15","precision":"month","phase":"jump","platform":"twitch","actor":"Lirik, CohhCarnage and Fextralife","actor_kind":"creator","text":"Dead Good PR supplied early keys; it credits launch-day creator streams with Twitch front-page placement."},{"seq":6,"date":"2019-10-17","precision":"day","phase":"press","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post reviewed it under the headline 'Riveting delirium'.","url":"https://www.washingtonpost.com/video-games/reviews/disco-elysium-riveting-delirium/"},{"seq":7,"date":"2019-10-19","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"It was No. 1 in the Steam Top Ten for the week ending October 19.","metric_value":1,"metric_label":"No. 1 on Steam","url":"https://www.pcgamesinsider.biz/news/69851/charts-zaums-disco-elysium-dances-to-the-top-of-the-steam-charts/"},{"seq":8,"date":"2019-11-25","precision":"day","phase":"commercial","platform":"web","actor":"Valve","actor_kind":"brand","text":"Valve listed it among October's top 20 releases by revenue in their first two weeks."},{"seq":9,"date":"2019-11-29","precision":"day","phase":"response","platform":"web","actor":"ZA/UM / Fan Art Friday","actor_kind":"owner","text":"Showcased work by Virkus, Gormaz and Trakhanov, asked for favourites and invited Steam Awards votes."},{"seq":10,"date":"2019-12-13","precision":"month","phase":"afterlife","platform":"press","actor":"The Game Awards","actor_kind":"brand","text":"It led The Game Awards with four wins, including Narrative and Independent Game.","url":"https://www.pcgamer.com/disco-elysium-leads-the-game-awards-with-four-wins/"},{"seq":11,"date":"2020-03-17","precision":"day","phase":"response","platform":"web","actor":"ZA/UM","actor_kind":"owner","text":"ZA/UM added a Simplified Chinese localization."},{"seq":12,"date":"2020-03-19","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Concurrent players on Steam reached an all-time peak of 8,081, per SteamDB.","metric_value":8081,"metric_label":"8,081 concurrent","url":"https://steamdb.info/app/632470/charts/"},{"seq":13,"date":"2020-04-08","precision":"day","phase":"jump","platform":"web","actor":"Chinese players on Steam","actor_kind":"public","country":"CN","text":"PC Gamer counted 3,787 positive Chinese-language reviews posted in the previous three weeks.","url":"https://www.pcgamer.com/disco-elysium-is-an-unexpected-hit-in-china-thanks-to-a-new-translation/"},{"seq":14,"date":"2020-05-11","precision":"day","phase":"response","platform":"web","actor":"ZA/UM / The Great Internationale","actor_kind":"owner","text":"Invited language votes and displayed translation progress, separating fan teams from Testronic’s French and German work."},{"seq":15,"date":"2020-06-16","precision":"day","phase":"response","platform":"web","actor":"ZA/UM / translation voters","actor_kind":"owner","text":"Closed voting after reporting over 200,000 votes; said Testronic would continue the Russian fan translation."},{"seq":16,"date":"2021-03-30","precision":"day","phase":"response","platform":"web","actor":"ZA/UM","actor_kind":"owner","text":"ZA/UM released Disco Elysium: The Final Cut, including on PlayStation."},{"seq":17,"date":"2021-04-05","precision":"day","phase":"backlash","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported some important quests could not be completed in the PlayStation release.","url":"https://www.theverge.com/2021/4/5/22368053/disco-elysium-final-cut-ps-4-5-bugs-update-studio-zaum"},{"seq":18,"date":"2022-02-09","precision":"day","phase":"commercial","platform":"press","actor":"ERR","actor_kind":"press","text":"ERR reported a €6.7 million profit in the game's first six months.","url":"https://news.err.ee/1608494075/disco-elysium-video-game-made-nearly-7-million-profit-in-first-6-months"},{"seq":19,"date":"2022-10-02","precision":"day","phase":"backlash","platform":"x","actor":"Aleksander Rostov","actor_kind":"creator","text":"Rostov, Robert Kurvitz and Helen Hindpere confirmed they were no longer at the studio.","url":"https://www.pcgamer.com/founding-member-of-disco-elysium-developer-claims-core-team-members-involuntarily-left-the-company/"}]},{"id":"HIS-00458","slug":"ditty","url":"https://howitspread.com/id/HIS-00458","title":"Ditty","owner":"Zya","kind":"app","sector":"tech","origin":"seeded","region":"GLOBAL","seed_date":"2015-03-25","peak_date":"2017-06-09","origin_platform":"chat","platforms":"chat;press;x;youtube;web","mechanics":"shareable-output;nostalgia-revival;platform-jump","score":23,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":40,"velocity":0,"longevity":null,"events":13,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-03-25","precision":"day","phase":"seed","platform":"chat","actor":"Zya","actor_kind":"owner","text":"Zya launched Ditty for Messenger, free to download, at Facebook's F8 Developer Conference.","url":"https://www.prnewswire.com/news-releases/ditty-debuts-musical-conversations-on-new-facebook-messenger-platform-300056012.html"},{"seq":2,"date":"2015-03-25","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED covered the launch: a Messenger app that turns texts into pop songs.","url":"https://www.wired.com/2015/03/new-app-facebook-messenger-turns-text-pop-song/"},{"seq":3,"date":"2015-03-29","precision":"day","phase":"jump","platform":"x","actor":"Jenna Marbles (@Jenna_Marbles)","actor_kind":"celebrity","text":"Jenna Marbles shared a Ditty on Twitter: \"Someone please take it away from me.\""},{"seq":4,"date":"2015-05-08","precision":"day","phase":"jump","platform":"youtube","actor":"Josh Centers, TidBITS","actor_kind":"press","text":"A TidBITS reviewer exported his own Ditty to YouTube and noted Messenger was its only built-in share option.","url":"https://tidbits.com/2015/05/08/funbits-send-your-friends-a-ditty/"},{"seq":5,"date":"2015-05-08","precision":"day","phase":"response","platform":"web","actor":"Josh Centers / product test","actor_kind":"press","text":"Tested 70-character messages set to chosen songs; animated lyrics helped clarify imperfect synthetic pronunciation."},{"seq":6,"date":"2017-02-27","precision":"day","phase":"commercial","platform":"press","actor":"RealNetworks","actor_kind":"brand","text":"RealNetworks announced Ditty would power its new ringback tone app, HELLO.","url":"https://www.prnewswire.com/news-releases/realnetworks-and-ditty-answer-the-call-to-modernize-ringback-tones-with-hello-300412243.html"},{"seq":7,"date":"2017-03-19","precision":"day","phase":"press","platform":"press","actor":"San Fernando Valley Business Journal","actor_kind":"press","text":"A business journal reported Ditty was downloaded a million times in its first month.","url":"https://valley.labusinessjournal.com/news/weekly-news/music-makes-ditty-deals-app-firm/"},{"seq":8,"date":"2017-06-09","precision":"week","phase":"peak","platform":"press","actor":"Cosmopolitan","actor_kind":"press","text":"Cosmopolitan reported Ditty had faded until a meme, built on asking it what's THICC, revived it.","url":"https://www.cosmopolitan.com/lifestyle/a10002223/ditty-music-app-comeback/"},{"seq":9,"date":"2017-06-21","precision":"day","phase":"press","platform":"youtube","actor":"SPIN","actor_kind":"press","text":"SPIN identified Good Day’s library licensing and editing for Ditty, with prior PewDiePie use.","url":"https://www.spinmagazine.com/2017/06/one-thicc-bih-meme-krussy-song-interview/"},{"seq":10,"date":"2019-03-11","precision":"day","phase":"afterlife","platform":"x","actor":"Miley Cyrus (@MileyCyrus)","actor_kind":"celebrity","text":"A March 2019 Miley Cyrus tweet is among the Ditty examples on Ryan Groves's project page."},{"seq":11,"date":"2019-10-15","precision":"day","phase":"response","platform":"web","actor":"Zya","actor_kind":"owner","text":"Zya said Ditty and its related products would stop working after October 15, 2019.","url":"https://web.archive.org/web/20191013195802/http://zyamusic.com/goodbye"},{"seq":12,"date":"2019-11-10","precision":"day","phase":"commercial","platform":"web","actor":"Adam Arrigo","actor_kind":"owner","text":"Former product lead Adam Arrigo announced Google had acquired Ditty and Zya, citing 200M+ Dittys made."},{"seq":13,"date":"2021-07-31","precision":"day","phase":"afterlife","platform":"web","actor":"TapSmart","actor_kind":"press","text":"TapSmart listed alternatives, saying users were still searching for the app or a replacement.","url":"https://www.tapsmart.com/apps/ditty-alternatives/"}]},{"id":"HIS-00459","slug":"doki-doki-literature-club","url":"https://howitspread.com/id/HIS-00459","title":"Doki Doki Literature Club!","owner":"Team Salvato (Dan Salvato)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2017-09-22","peak_date":"2017-12-09","origin_platform":"web","platforms":"web;reddit;youtube;press;retail;x;app-store","mechanics":"platform-jump;fandom-mobilisation","score":54,"band":"Notable","provisional":false,"coverage":1,"reach":54,"contagion":50,"breadth":70,"velocity":24,"longevity":64,"events":16,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2017-09-22","precision":"day","phase":"seed","platform":"web","actor":"Team Salvato","actor_kind":"owner","text":"Team Salvato released DDLC free on itch.io; its launch post said big streamers would play it, with giveaways.","url":"https://teamsalvato.com/news/doki-doki-literature-club/"},{"seq":2,"date":"2017-09-24","precision":"day","phase":"jump","platform":"reddit","actor":"r/DDLC","actor_kind":"public","text":"The r/DDLC subreddit was created for discussion of the game."},{"seq":3,"date":"2017-09-26","precision":"day","phase":"jump","platform":"youtube","actor":"ManlyBadassHero","actor_kind":"creator","text":"YouTuber ManlyBadassHero uploaded the first video in a DDLC Let's Play series."},{"seq":4,"date":"2017-10-06","precision":"day","phase":"response","platform":"web","actor":"Team Salvato","actor_kind":"owner","text":"Salvato announced DDLC on Steam, nearly identical to the non-Steam version, hoping to reach a wider audience.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=698780&count=100&maxlength=0&enddate=1507507200"},{"seq":5,"date":"2017-10-11","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku's Gita Jackson recommended it and said it was among the most popular visual novels on itch.io.","url":"https://kotaku.com/doki-doki-literature-club-scared-me-shitless-1819361548"},{"seq":6,"date":"2017-10-20","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku reported it had slowly gained ground on Twitch and YouTube and was now a cult hit.","url":"https://kotaku.com/doki-doki-literature-clubs-horror-was-born-from-a-love-1819724999"},{"seq":7,"date":"2017-10-27","precision":"day","phase":"response","platform":"retail","actor":"Team Salvato","actor_kind":"owner","text":"Team Salvato opened a store selling keychains and posters of the DDLC cast.","url":"https://teamsalvato.com/news/the-store-is-open/"},{"seq":8,"date":"2017-12-09","precision":"day","phase":"peak","platform":"web","actor":"SteamDB","actor_kind":"public","text":"DDLC reached its all-time Steam peak of 7,402 concurrent players.","metric_value":7402,"metric_label":"7,402 concurrent players"},{"seq":9,"date":"2017-12-11","precision":"day","phase":"commercial","platform":"web","actor":"Team Salvato","actor_kind":"owner","text":"Team Salvato announced 1 million downloads and thanked creators including Alpharad, Jesse Cox and Lost Pause.","metric_value":1000000,"metric_label":"1M downloads","url":"https://teamsalvato.com/news/1-million-downloads/"},{"seq":10,"date":"2017-12-21","precision":"day","phase":"afterlife","platform":"web","actor":"Team Salvato","actor_kind":"owner","text":"Team Salvato said DDLC won IGN's People's Choice vote in every category it was nominated for.","url":"https://teamsalvato.com/news/ddlc-wins-ign-peoples-choice-for-every-category/"},{"seq":11,"date":"2018-01-10","precision":"day","phase":"response","platform":"x","actor":"Team Salvato","actor_kind":"owner","text":"Team Salvato announced two million downloads, about a month after its first-million announcement.","url":"https://twitter.com/TeamSalvato/status/950890258517774336"},{"seq":12,"date":"2018-01-24","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku reported fan sequels and rewrites; the mod Monika After Story had over 100,000 downloads.","url":"https://kotaku.com/doki-doki-literature-club-mods-make-the-game-less-depre-1822392125"},{"seq":13,"date":"2021-06-30","precision":"day","phase":"commercial","platform":"web","actor":"Team Salvato","actor_kind":"owner","text":"DDLC Plus brought the game to Switch, PlayStation and Xbox, with added side stories and international language support.","url":"https://ddlc.plus/"},{"seq":14,"date":"2023-02-21","precision":"day","phase":"commercial","platform":"web","actor":"Serenity Forge and Team Salvato","actor_kind":"owner","text":"DDLC Plus passed 1 million sales; the publishers said the original had over 13.5 million downloads.","url":"https://www.capsulecomputers.com.au/2023/02/serenity-forge-and-team-salvatos-doki-doki-literature-club-plus-psychologically-terrifies-1-million-players/"},{"seq":15,"date":"2025-12-10","precision":"day","phase":"response","platform":"app-store","actor":"Team Salvato","actor_kind":"owner","text":"Team Salvato released DDLC on iOS and Android, with DDLC Plus features as a paid add-on.","url":"https://teamsalvato.com/news/ddlc-is-now-available-on-ios-and-android/"},{"seq":16,"date":"2026-04-10","precision":"day","phase":"backlash","platform":"app-store","actor":"Google","actor_kind":"brand","text":"PC Gamer reported Google had removed DDLC from Google Play over perceived terms violations.","url":"https://www.pcgamer.com/games/visual-novel/nine-year-old-cult-visual-novel-doki-doki-literature-club-has-been-abruptly-pulled-from-android-for-its-depiction-of-sensitive-themes/"}]},{"id":"HIS-00460","slug":"dota-auto-chess","url":"https://howitspread.com/id/HIS-00460","title":"Dota Auto Chess","owner":"Drodo Studio","kind":"game","sector":"gaming","origin":"seeded","region":"CN","seed_date":"2019-01-03","peak_date":"2019-02-16","origin_platform":"web","platforms":"web;press;x;twitch","mechanics":"creator-relay;platform-jump;dupe-economy;underdog;press-loop","score":57,"band":"Notable","provisional":false,"coverage":1,"reach":71,"contagion":65,"breadth":50,"velocity":43,"longevity":38,"events":18,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2019-01-03","precision":"day","phase":"seed","platform":"web","actor":"Drodo Studio","actor_kind":"owner","text":"Drodo Studio posted DOTA AUTO CHESS to the Steam Workshop.","url":"https://steamcommunity.com/sharedfiles/filedetails/?id=1613886175"},{"seq":2,"date":"2019-01-13","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported the mod reached 100,000 concurrent players that day and had over 670,000 subscribers.","metric_value":100000,"metric_label":"100K concurrent","url":"https://www.pcgamer.com/a-dota-2-custom-mode-may-be-2019s-most-popular-new-game/"},{"seq":3,"date":"2019-01-13","precision":"day","phase":"jump","platform":"x","actor":"Matthew Bailey","actor_kind":"creator","text":"PCGamesN linked a Twitter explainer of the mod by Matthew Bailey."},{"seq":4,"date":"2019-01-18","precision":"day","phase":"response","platform":"web","actor":"Drodo Studio","actor_kind":"owner","text":"Said Russian and idiomatic English translations were in preparation and overseas connection fixes were underway."},{"seq":5,"date":"2019-01-18","precision":"day","phase":"response","platform":"web","actor":"Drodo Studio / 旅法师营地","actor_kind":"owner","text":"Said it was collaborating on a unit-reference and combination tool for players."},{"seq":6,"date":"2019-02-01","precision":"month","phase":"commercial","platform":"web","actor":"Valve","actor_kind":"brand","text":"Valve flew the Drodo team over from China for talks."},{"seq":7,"date":"2019-02-05","precision":"day","phase":"jump","platform":"twitch","actor":"Hearthstone streamers","actor_kind":"creator","text":"Amaz said he found the mod watching Hearthstone streamers; Savjz said tweets by Hafu, Dog and Amaz drew him in."},{"seq":8,"date":"2019-02-16","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Game Informer reported the mod had passed 300,000 concurrent players and 4 million subscribers.","metric_value":300000,"metric_label":"300K concurrent","url":"https://gameinformer.com/2019/02/16/dota-auto-chess-is-the-fourth-most-popular-game-on-steam-reaches-over-four-million"},{"seq":9,"date":"2019-03-17","precision":"day","phase":"commercial","platform":"twitch","actor":"Twitch","actor_kind":"brand","text":"Twitch gave Dota Auto Chess its own streaming category."},{"seq":10,"date":"2019-03-17","precision":"day","phase":"response","platform":"web","actor":"Drodo Studio","actor_kind":"owner","text":"Inven Global reported Drodo had partnered with mobile game developer Dragonest."},{"seq":11,"date":"2019-04-04","precision":"day","phase":"commercial","platform":"twitch","actor":"Gamesight","actor_kind":"brand","text":"Gamesight measured an average of 18,036 viewers and 169 streamers since the category opened.","metric_value":18036,"metric_label":"18,036 avg viewers"},{"seq":12,"date":"2019-04-11","precision":"day","phase":"press","platform":"twitch","actor":"Gamesight","actor_kind":"brand","text":"Found sampled Auto Chess-focused streamers previously played LoL, Hearthstone, PUBG and Dota 2, in that order."},{"seq":13,"date":"2019-04-12","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ reported the five-person Drodo Studio launched without a major marketing budget.","url":"https://www.gamesradar.com/dota-auto-chess/"},{"seq":14,"date":"2019-04-30","precision":"day","phase":"commercial","platform":"web","actor":"Steam Workshop","actor_kind":"public","text":"PCGamesN reported the Workshop listing had passed eight million subscribers.","metric_value":8000000,"metric_label":"8M+ subscribers"},{"seq":15,"date":"2019-05-21","precision":"day","phase":"response","platform":"web","actor":"Valve / Drodo Studio","actor_kind":"owner","text":"Valve said it and Drodo would each build a standalone game; Drodo's mobile beta was out."},{"seq":16,"date":"2019-06-01","precision":"day","phase":"commercial","platform":"web","actor":"Valve","actor_kind":"brand","text":"Valve added a $0.99 monthly Auto Chess Pass that shared revenue with Drodo."},{"seq":17,"date":"2019-06-15","precision":"month","phase":"backlash","platform":"twitch","actor":"Riot Games","actor_kind":"brand","text":"Riot revealed Teamfight Tactics; Auto Chess viewership fell after the competing games arrived in June."},{"seq":18,"date":"2019-12-29","precision":"day","phase":"afterlife","platform":"web","actor":"Drodo Studio","actor_kind":"owner","text":"Inven Global reported Drodo still updated the original Dota Auto Chess regularly."}]},{"id":"HIS-00461","slug":"dota-underlords","url":"https://howitspread.com/id/HIS-00461","title":"Dota Underlords","owner":"Valve","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2019-06-13","peak_date":"2019-06-23","origin_platform":"web","platforms":"web;press;reddit;twitch;app-store","mechanics":"platform-jump;counter-programming","score":49,"band":"Notable","provisional":false,"coverage":0.8,"reach":66,"contagion":null,"breadth":40,"velocity":0,"longevity":74,"events":14,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2019-06-13","precision":"day","phase":"seed","platform":"web","actor":"Valve","actor_kind":"owner","text":"Valve revealed Dota Underlords and made it playable for Dota 2 Battle Pass owners.","url":"https://blog.dota2.com/2019/06/dota-underlords/"},{"seq":2,"date":"2019-06-13","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer covered the reveal as Valve's version of Auto Chess.","url":"https://www.pcgamer.com/dota-underlords-is-valves-version-of-auto-chess-and-you-can-play-it-right-now/"},{"seq":3,"date":"2019-06-13","precision":"day","phase":"jump","platform":"reddit","actor":"r/Games users","actor_kind":"public","text":"An r/Games thread shared the announcement; one commenter had never played Auto Chess before.","url":"https://www.reddit.com/r/Games/comments/c0atug/dota_underlords_dota_2_blog/"},{"seq":4,"date":"2019-06-14","precision":"day","phase":"jump","platform":"twitch","actor":"Twitch streamers","actor_kind":"public","text":"For June 8 to 14, Gamesight counted 2,715 channels and 1,401,741 hours watched on Twitch.","metric_value":1401741,"metric_label":"1.4M hours watched","url":"https://blog.gamesight.io/top5ontwitch-for-june-8th-14th/"},{"seq":5,"date":"2019-06-18","precision":"day","phase":"response","platform":"web","actor":"Cyber.Sports.ru / Battle Pass owners","actor_kind":"press","text":"Reported three Steam keys per Battle Pass owner to share with friends before the free public beta."},{"seq":6,"date":"2019-06-20","precision":"day","phase":"jump","platform":"app-store","actor":"Valve","actor_kind":"owner","text":"Valve opened a free public beta on Steam, Android and iOS, with crossplay.","url":"https://www.pcgamer.com/dota-underlords-open-beta-is-now-live-on-steam-and-mobile-devices/"},{"seq":7,"date":"2019-06-23","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Underlords hit its all-time Steam peak of 202,334 concurrent players.","metric_value":202334,"metric_label":"202,334 players"},{"seq":8,"date":"2019-06-24","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"PCGamesN reported it was Steam's fourth most-played game and noted Riot's rival Teamfight Tactics.","url":"https://www.pcgamesn.com/dota-underlords/player-count-update"},{"seq":9,"date":"2019-06-26","precision":"day","phase":"press","platform":"press","actor":"PCGamesN","actor_kind":"press","text":"PCGamesN reported that Shroud, known for shooters, played his first Underlords match live on Twitch.","url":"https://www.pcgamesn.com/dota-underlords/shroud"},{"seq":10,"date":"2019-06-28","precision":"day","phase":"press","platform":"press","actor":"GamesBeat","actor_kind":"press","text":"GamesBeat cited Sensor Tower: 1.5 million first-week mobile downloads, led by Russia at 14%.","url":"https://gamesbeat.com/sensor-tower-dota-underlords-sees-1-5-million-downloads-in-first-week/"},{"seq":11,"date":"2020-01-01","precision":"month","phase":"backlash","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam Charts recorded a monthly peak of 14,783 concurrent players."},{"seq":12,"date":"2020-02-25","precision":"day","phase":"response","platform":"web","actor":"Valve","actor_kind":"owner","text":"Valve took Underlords out of Early Access with Season One and a City Crawl campaign."},{"seq":13,"date":"2021-02-24","precision":"day","phase":"backlash","platform":"reddit","actor":"r/DotA2 user","actor_kind":"creator","text":"A fan on r/DotA2 said Valve had shown no sign of life and asked players to raise awareness.","url":"https://www.reddit.com/r/DotA2/comments/lrhyqm/are_you_aware_of_dota_underlords/"},{"seq":14,"date":"2026-09-01","precision":"month","phase":"afterlife","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam Charts recorded a monthly peak of 1,209 concurrent players."}]},{"id":"HIS-00462","slug":"gas-app","url":"https://howitspread.com/id/HIS-00462","title":"Gas app","owner":"Find Your Crush LLC; acquired by Discord","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2022-08-29","peak_date":"2023-01-23","origin_platform":"app-store","platforms":"app-store;x;press;tv;tiktok;youtube;reddit;web","mechanics":"founder-origin;platform-jump;press-loop;counter-programming;dupe-economy","score":36,"band":"Niche","provisional":false,"coverage":0.8,"reach":38,"contagion":null,"breadth":60,"velocity":20,"longevity":19,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-08-29","precision":"day","phase":"seed","platform":"app-store","actor":"Find Your Crush LLC","actor_kind":"owner","country":"US","text":"The iPhone app launched publicly as Crush before adopting the Gas name in September.","url":"https://apps.apple.com/us/app/gas/id1641791746"},{"seq":2,"date":"2022-09-29","precision":"day","phase":"response","platform":"app-store","actor":"Find Your Crush LLC","actor_kind":"owner","text":"The released app changed its name from Crush to Gas.","url":"https://omr.com/de/daily/gas-app-nikita-bier-slay"},{"seq":3,"date":"2022-09-30","precision":"day","phase":"commercial","platform":"app-store","actor":"42matters","actor_kind":"public","text":"42matters later estimated 79,557 downloads on the final day of September.","url":"https://42matters.com/blog/?p=social-networking-app-gas-is-closing-in-on-2-5-million-downloads-just-2-months-after-launch"},{"seq":4,"date":"2022-10-11","precision":"day","phase":"commercial","platform":"x","actor":"Nikita Bier","actor_kind":"owner","text":"Bier announced Gas was No. 1 in the US App Store while available in five states.","url":"https://x.com/nikitabier/status/1579928402487701504"},{"seq":5,"date":"2022-10-16","precision":"day","phase":"response","platform":"x","actor":"Nikita Bier","actor_kind":"owner","text":"Bier published the team’s unverified theory that the trafficking rumor originated in China.","url":"https://x.com/nikitabier/status/1581490395531206656"},{"seq":6,"date":"2022-10-17","precision":"day","phase":"press","platform":"press","actor":"The Wall Street Journal","actor_kind":"press","text":"The Journal covered Gas topping the App Store despite limited state availability.","url":"https://www.livemint.com/technology/apps/the-hottest-app-right-now-one-where-teens-have-to-say-nice-things-about-each-other-11666009560579.html"},{"seq":7,"date":"2022-10-20","precision":"day","phase":"jump","platform":"tv","actor":"Fox Business","actor_kind":"press","text":"Varney & Co. interviewed Gas’s CEO about the app’s growth and positive polls.","url":"https://www.foxbusiness.com/video/6314067232112"},{"seq":8,"date":"2022-10-21","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok and Snapchat users","actor_kind":"public","text":"Business Insider reported the false trafficking rumor circulating on TikTok and Snapchat.","url":"https://www.businessinsider.com/gas-social-media-app-highschool-send-anonymous-compliments-not-trafficking-2022-10"},{"seq":9,"date":"2022-10-27","precision":"day","phase":"jump","platform":"youtube","actor":"Shaan Puri and Sam Parr","actor_kind":"creator","text":"My First Million discussed Gas’s growth and the trafficking hoax in a video podcast.","url":"https://www.youtube.com/watch?v=KzKBtvZI40E"},{"seq":10,"date":"2022-10-30","precision":"day","phase":"jump","platform":"reddit","actor":"u/itsjustdifferent_ and commenters","actor_kind":"creator","text":"A marketing thread discussed Gas’s growth; commenters questioned charging teens to identify admirers.","url":"https://www.reddit.com/r/marketing/comments/yhfbih/how_gas_app_went_viral_and_made_1m_in_3_months/"},{"seq":11,"date":"2022-11-29","precision":"day","phase":"response","platform":"press","actor":"Polaris / Lead Stories","actor_kind":"press","text":"Polaris told Lead Stories its hotline had received no reports linking Gas to trafficking.","url":"https://leadstories.com/hoax-alert/2022/11/fact-check-gas-app-not-used-by-sex-traffickers-to-kidnap-ensnare-kids.html"},{"seq":12,"date":"2022-12-11","precision":"day","phase":"backlash","platform":"press","actor":"M-A students","actor_kind":"public","text":"Student interviews described joining through friends and losing interest after the first few days.","url":"https://machronicle.com/gas-app-on-fire/"},{"seq":13,"date":"2023-01-10","precision":"day","phase":"press","platform":"tv","actor":"TODAY / Savannah Sellers","actor_kind":"press","text":"TODAY interviewed students and Bier about Gas, including the paid God Mode feature.","url":"https://www.today.com/parents/family/what-is-gas-app-rcna64969"},{"seq":14,"date":"2023-01-17","precision":"day","phase":"commercial","platform":"press","actor":"Discord","actor_kind":"owner","text":"Discord acquired Gas for an undisclosed sum and said it would continue as a standalone app.","url":"https://techcrunch.com/2023/01/17/discord-acquires-gas-a-compliments-based-social-media-app-for-teens/"},{"seq":15,"date":"2023-01-23","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"The article’s highest seven-day pageview window ended on January 23, following Discord’s acquisition.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Gas_(app)/daily/2022063000/2024082800"},{"seq":16,"date":"2023-10-19","precision":"day","phase":"afterlife","platform":"press","actor":"Discord","actor_kind":"owner","text":"Discord confirmed Gas would close on November 7 after data.ai estimated 2,900 September downloads.","url":"https://techcrunch.com/2023/10/19/discord-kills-gas-anonymous-compliments-app-bought-nine-months-ago/"}]},{"id":"HIS-00463","slug":"humane-ai-pin","url":"https://howitspread.com/id/HIS-00463","title":"Humane AI Pin","owner":"Humane Inc.","kind":"product","sector":"tech","origin":"mixed","region":"US","seed_date":"2023-11-09","peak_date":"2024-04-16","origin_platform":"x","platforms":"retail;web;x;press;youtube","mechanics":"response-chain;controversy;creator-relay;platform-jump;press-loop","score":35,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":60,"velocity":2,"longevity":null,"events":18,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-09-30","precision":"day","phase":"precursor","platform":"retail","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported the Pin’s preview on Naomi Campbell at Coperni’s Paris Fashion Week show.","url":"https://techcrunch.com/2023/09/30/humanes-ai-pin-debuts-on-the-paris-runway/"},{"seq":2,"date":"2023-11-09","precision":"day","phase":"precursor","platform":"web","actor":"Humane","actor_kind":"owner","text":"Humane unveiled the Pin and announced US orders would open on November 16.","url":"https://www.prnewswire.com/news-releases/humane-launches-ai-pin---marking-a-new-beginning-for-personal-ai-devices-301983574.html"},{"seq":3,"date":"2023-11-09","precision":"day","phase":"seed","platform":"x","actor":"Nick St. Pierre (@nickfloats)","actor_kind":"creator","text":"Nick St. Pierre said he would not buy the Pin and preferred waiting for AR glasses.","url":"https://x.com/nickfloats/status/1722714520378904963"},{"seq":4,"date":"2023-11-10","precision":"day","phase":"press","platform":"press","actor":"Creative Bloq","actor_kind":"press","text":"Creative Bloq embedded launch reactions criticizing the Pin’s price and usefulness.","url":"https://www.creativebloq.com/news/humane-ai-pin-launch"},{"seq":5,"date":"2024-04-11","precision":"day","phase":"commercial","platform":"web","actor":"Humane","actor_kind":"owner","country":"US","text":"Humane announced the Pin was available to US customers.","url":"https://www.prnewswire.com/news-releases/humane-announces-ai-pin-now-available-nationwide-302114323.html"},{"seq":6,"date":"2024-04-11","precision":"day","phase":"backlash","platform":"press","actor":"The Verge / WIRED","actor_kind":"press","text":"The Verge said the Pin did not work; WIRED reported overheating and inconsistent answers.","url":"https://www.theverge.com/24126502/humane-ai-pin-review"},{"seq":7,"date":"2024-04-12","precision":"day","phase":"jump","platform":"web","actor":"Mudita forum users","actor_kind":"public","text":"Unaffiliated forum users discussed a Pin review and raised privacy concerns.","url":"https://forum.mudita.com/t/check-out-the-humane-ai-pin-review/6801"},{"seq":8,"date":"2024-04-14","precision":"day","phase":"jump","platform":"youtube","actor":"Marques Brownlee","actor_kind":"creator","text":"Brownlee published his review, titled The Worst Product I’ve Ever Reviewed… For Now.","url":"https://www.youtube.com/watch?v=TitZV6k8zfA"},{"seq":9,"date":"2024-04-15","precision":"day","phase":"backlash","platform":"x","actor":"Daniel Vassallo / Alex Finn","actor_kind":"creator","text":"Vassallo called the review title almost unethical; Finn claimed Brownlee had bankrupted Humane.","url":"https://x.com/dvassallo/status/1779753281960722706"},{"seq":10,"date":"2024-04-15","precision":"day","phase":"backlash","platform":"x","actor":"Charlie (@MoistCr1TiKaL)","actor_kind":"creator","text":"Charlie defended Brownlee and said the review saved potential buyers time and money.","url":"https://x.com/MoistCr1TiKaL/status/1779992392327660008"},{"seq":11,"date":"2024-04-16","precision":"week","phase":"peak","platform":"x","actor":"Review debate participants","actor_kind":"public","text":"Know Your Meme documented memes and response posts in the mid-April review debate.","url":"https://knowyourmeme.com/memes/events/marques-brownlees-humane-ai-pin-review"},{"seq":12,"date":"2024-04-17","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch disputed claims that Brownlee would be responsible for Humane’s failure.","url":"https://techcrunch.com/2024/04/17/mkbhd-humane-ai-review-fisker/"},{"seq":13,"date":"2024-04-19","precision":"day","phase":"response","platform":"press","actor":"Sam Sheffer / Humane","actor_kind":"owner","text":"Morning Brew reported that Humane’s Sam Sheffer called Brownlee’s critiques fair and valid.","url":"https://www.morningbrew.com/stories/2024/04/19/can-a-product-review-be-too-harsh"},{"seq":14,"date":"2024-08-07","precision":"day","phase":"commercial","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported returns exceeded purchases from May to August; Humane disputed its financial data.","url":"https://www.theverge.com/2024/8/7/24211339/humane-ai-pin-more-daily-returns-than-sales"},{"seq":15,"date":"2024-10-31","precision":"day","phase":"response","platform":"web","actor":"Humane / CPSC","actor_kind":"owner","text":"Humane recalled its Charge Case accessory over a battery fire hazard.","url":"https://www.cpsc.gov/Recalls/2025/Humane-Recalls-Charge-Case-Accessory-for-Ai-Pin-Due-to-Lithium-Battery-Fire-Hazard"},{"seq":16,"date":"2024-10-31","precision":"day","phase":"afterlife","platform":"web","actor":"U.S. Consumer Product Safety Commission","actor_kind":"public","country":"US","text":"CPSC recalled about 10,500 Humane Charge Case Accessories; the recall excluded other Humane products.","url":"https://www.cpsc.gov/Recalls/2025/Humane-Recalls-Charge-Case-Accessory-for-Ai-Pin-Due-to-Lithium-Battery-Fire-Hazard"},{"seq":17,"date":"2025-02-18","precision":"day","phase":"afterlife","platform":"press","actor":"Humane / HP","actor_kind":"owner","text":"HP announced an asset deal; Humane scheduled the Pin’s cloud services to stop on February 28.","url":"https://www.hp.com/us-en/newsroom/press-releases/2025/hp-accelerates-ai-software-investments-to-transform-the-future-of-work.html"},{"seq":18,"date":"2025-06-02","precision":"day","phase":"afterlife","platform":"web","actor":"U.S. Consumer Product Safety Commission","actor_kind":"public","country":"US","text":"CPSC updated the Charge Case recall notice to say its remedy was no longer available.","url":"https://www.cpsc.gov/Recalls/2025/Humane-Recalls-Charge-Case-Accessory-for-Ai-Pin-Due-to-Lithium-Battery-Fire-Hazard"}]},{"id":"HIS-00464","slug":"nutter-butter-you-good-the-nutterverse","url":"https://howitspread.com/id/HIS-00464","title":"Nutter Butter, You Good?","owner":"Nutter Butter (Mondelēz International); Dentsu Creative (agency)","kind":"campaign","sector":"food-beverage","origin":"seeded","region":"US","seed_date":"2023-01-23","peak_date":"2024-09-17","origin_platform":"instagram","platforms":"instagram;press;tiktok","mechanics":"unhinged-voice;creator-relay;press-loop;platform-jump","score":38,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":65,"breadth":40,"velocity":0,"longevity":null,"events":15,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-13","timeline":[{"seq":1,"date":"2023-01-23","precision":"day","phase":"seed","platform":"instagram","actor":"Nutter Butter (@nutterbutter)","actor_kind":"owner","text":"Nutter Butter posted its first successful pixelated 'Aidan' video on Instagram.","url":"https://www.instagram.com/reel/Cnhkxw6Kwxu/"},{"seq":2,"date":"2023-03-23","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek covered the brand's absurdist Instagram; some followers thought it was a parody account.","url":"https://www.adweek.com/brand-marketing/how-nutter-butter-won-over-gen-z-with-an-absurdist-instagram-strategy/"},{"seq":3,"date":"2023-04-01","precision":"month","phase":"response","platform":"instagram","actor":"Nutter Butter (@nutterbutter)","actor_kind":"owner","text":"For April Fools 2023 the brand posted normal food photography, and followers objected."},{"seq":4,"date":"2023-06-09","precision":"day","phase":"jump","platform":"tiktok","actor":"Nutter Butter (@nutterbutter)","actor_kind":"owner","text":"Know Your Meme dated the account's first dark, surreal TikTok to June 9, 2023."},{"seq":5,"date":"2023-12-05","precision":"day","phase":"response","platform":"tiktok","actor":"Nutter Butter","actor_kind":"owner","text":"The brand posts the analog-horror-style “go to sle ep” TikTok, dated by Know Your Meme."},{"seq":6,"date":"2024-03-01","precision":"day","phase":"press","platform":"press","actor":"Marketing Brew","actor_kind":"press","text":"Marketing Brew reported Dentsu's claim that the brand's Instagram following had more than doubled in a year.","url":"https://www.marketingbrew.com/stories/2024/03/01/why-brands-are-embracing-the-graphic-design-is-my-passion-look"},{"seq":7,"date":"2024-09-12","precision":"day","phase":"response","platform":"tiktok","actor":"Nutter Butter","actor_kind":"owner","text":"The brand posts “here we g o”; Know Your Meme reports over 1.6M views in five days.","url":"https://www.tiktok.com/@officialnutterbutter/video/7413475577790778656"},{"seq":8,"date":"2024-09-13","precision":"day","phase":"amplifier","platform":"tiktok","actor":"Cassie Fitzwater","actor_kind":"creator","text":"Creator Cassie Fitzwater posted a reaction TikTok that later passed 3 million views.","metric_value":3000000,"metric_label":"3M+ views","url":"https://www.tiktok.com/@cassiefitzh20/video/7414167880935165227"},{"seq":9,"date":"2024-09-16","precision":"day","phase":"press","platform":"press","actor":"BroBible","actor_kind":"press","text":"BroBible called the account the most unhinged thing on TikTok after finding it via a reaction video.","url":"https://brobible.com/culture/article/nutter-butter-tiktok-totally-unhinged/"},{"seq":10,"date":"2024-09-17","precision":"day","phase":"peak","platform":"tiktok","actor":"YouScan (Dentsu vendor)","actor_kind":"brand","text":"Dentsu's listening vendor counted 26.3 million earned views from September 15 to 17, 2024.","metric_value":26300000,"metric_label":"26.3M earned views (vendor)"},{"seq":11,"date":"2024-09-17","precision":"day","phase":"response","platform":"tiktok","actor":"Dentsu Creative and Nutter Butter","actor_kind":"owner","text":"Campaign leadership discussed whether to pull the content during the surge, YouScan said."},{"seq":12,"date":"2024-09-20","precision":"day","phase":"press","platform":"tiktok","actor":"Fast Company","actor_kind":"press","text":"Fast Company cited a reaction TikTok with 9.1 million views and over 600,000 brand followers.","url":"https://www.fastcompany.com/91193826/nutter-butter-tiktok-marketing-strategy"},{"seq":13,"date":"2024-10-01","precision":"day","phase":"press","platform":"press","actor":"The Philadelphia Inquirer","actor_kind":"press","text":"The Inquirer reported nearly 692,000 new TikTok followers in 30 days, citing SocialBlade.","url":"https://www.inquirer.com/news/nation-world/nutter-butter-social-media-aidan-maloney-temple-20241001.html"},{"seq":14,"date":"2024-10-13","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN covered the account; the brand manager said the sales impact was hard to measure.","url":"https://kvia.com/news/business-technology/cnn-business-consumer/2024/10/13/nutter-butter-are-you-okay/"},{"seq":15,"date":"2024-10-22","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Crocs","actor_kind":"brand","text":"A Marketing Dive column noted Crocs had tagged Nutter Butter in a video inspired by its style."}]},{"id":"HIS-00465","slug":"prime-hydration","url":"https://howitspread.com/id/HIS-00465","title":"Prime Hydration","owner":"Prime Hydration LLC; promoted by Logan Paul and KSI","kind":"food","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2022-01-08","peak_date":"2022-12-29","origin_platform":"retail","platforms":"instagram;retail;tiktok;youtube;press;app-store;tv","mechanics":"identity-badge;scarcity-drop;resale-market;spectacle;controversy","score":35,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":60,"velocity":0,"longevity":null,"events":18,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-01-04","precision":"day","phase":"precursor","platform":"instagram","actor":"KSI and Logan Paul","actor_kind":"owner","text":"KSI and Logan Paul announced their drinks company on an Instagram livestream.","url":"https://en.wikipedia.org/wiki/Prime_(drink)"},{"seq":2,"date":"2022-01-08","precision":"day","phase":"seed","platform":"retail","actor":"PRIME","actor_kind":"owner","country":"US","text":"Prime Hydration went on sale in US stores and online, then sold out online within hours.","url":"https://www.dexerto.com/entertainment/logan-paul-ksi-prime-sells-out-1736375/"},{"seq":3,"date":"2022-06-10","precision":"day","phase":"jump","platform":"tiktok","actor":"@imjustwasim","actor_kind":"creator","text":"@imjustwasim posted a TikTok criticising the ingredients on a Prime Hydration bottle.","url":"https://knowyourmeme.com/memes/cultures/prime-energy-hydration-drink"},{"seq":4,"date":"2022-10-11","precision":"day","phase":"jump","platform":"youtube","actor":"More Plates More Dates","actor_kind":"creator","text":"More Plates More Dates published a video critiquing Prime Hydration’s formulation.","url":"https://knowyourmeme.com/memes/cultures/prime-energy-hydration-drink"},{"seq":5,"date":"2022-10-28","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported UK shortages and a bottle listed on eBay for £10,000.","url":"https://www.theguardian.com/business/2022/oct/28/ksi-and-logan-paul-aim-to-take-on-coca-cola-and-pepsi-with-new-energy-drink"},{"seq":6,"date":"2022-12-26","precision":"day","phase":"afterlife","platform":"tiktok","actor":"@thest33l","actor_kind":"creator","text":"@thest33l posted children opening Prime Hydration bottles as Christmas presents.","url":"https://knowyourmeme.com/memes/cultures/prime-energy-hydration-drink"},{"seq":7,"date":"2022-12-29","precision":"day","phase":"peak","platform":"retail","actor":"Aldi shoppers","actor_kind":"public","text":"UK shoppers queued before dawn and rushed Aldi displays during its limited Prime sale.","url":"https://www.theguardian.com/media/2022/dec/29/aldi-youtubers-prime-hydration-drink-ksi-logan-paul-queue"},{"seq":8,"date":"2023-01-03","precision":"day","phase":"response","platform":"youtube","actor":"KSI","actor_kind":"owner","text":"KSI recommended the fan-built Prime Tracker app in a video.","url":"https://www.dexerto.com/entertainment/meet-prime-trackers-founder-the-story-behind-the-viral-apps-creation-saved-by-ksi-2028149/"},{"seq":9,"date":"2023-01-11","precision":"day","phase":"jump","platform":"app-store","actor":"Tom Bastable","actor_kind":"creator","text":"Dexerto reported Prime Tracker topped the App Store’s paid shopping category.","url":"https://www.dexerto.com/entertainment/meet-prime-trackers-founder-the-story-behind-the-viral-apps-creation-saved-by-ksi-2028149/"},{"seq":10,"date":"2023-04-12","precision":"day","phase":"commercial","platform":"retail","actor":"US shoppers","actor_kind":"public","text":"Front Office Sports cited vendor data putting Prime’s four-week US sports-drink sales at $51.7 million.","url":"https://frontofficesports.com/logan-paul-ksi-prime-hydration-youth-sports/"},{"seq":11,"date":"2023-05-01","precision":"day","phase":"jump","platform":"retail","actor":"Checkers shoppers","actor_kind":"public","country":"ZA","text":"The Citizen documented Pretoria shoppers queuing for Checkers’ Prime Hydration launch and embedded May 1 X videos.","url":"https://www.citizen.co.za/news/prime-hydration-energy-drink-launch/"},{"seq":12,"date":"2023-05-09","precision":"day","phase":"press","platform":"press","actor":"Brand Influence","actor_kind":"brand","country":"ZA","text":"Brand Influence reported 150 nano/micro creators and VIP launches in Johannesburg, Durban and Cape Town.","url":"https://www.bizcommunity.com/Article/196/423/238230.html"},{"seq":13,"date":"2023-05-21","precision":"day","phase":"commercial","platform":"retail","actor":"US shoppers","actor_kind":"public","text":"Circana reported $323.9 million in Prime sports-drink sales over the preceding 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reported teenagers collecting Hydration bottles and FairPrice stocking the drink.","url":"https://www.channelnewsasia.com/singapore/prime-energy-drink-influencers-hydration-ntuc-sgfr-4059161"},{"seq":17,"date":"2024-06-06","precision":"day","phase":"commercial","platform":"retail","actor":"Circana","actor_kind":"brand","text":"Circana ranked Prime Hydration second among its top new food and beverage products.","url":"https://markets.financialcontent.com/pennwell.waterworld/article/gnwcq-2024-6-6-circanas-2023-new-product-pacesetters-report-reveals-innovation-is-meeting-consumers-in-new-moments"},{"seq":18,"date":"2024-07-19","precision":"day","phase":"backlash","platform":"press","actor":"US Olympic and Paralympic Committee","actor_kind":"brand","text":"The US Olympic committee sued over trademark use on a Kevin Durant Hydration 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redesign separating friends from media content.","url":"https://newsroom.snap.com/introducing-the-new-snapchat"},{"seq":2,"date":"2018-01-10","precision":"day","phase":"seed","platform":"web","actor":"Nic Rumsey","actor_kind":"owner","text":"Nic Rumsey published the petition asking Snap to restore the previous app design.","url":"https://www.change.org/p/snap-inc-remove-the-new-snapchat-update"},{"seq":3,"date":"2018-02-09","precision":"day","phase":"press","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent covered the petition when its counter showed 92,000 signatures.","url":"https://www.independent.co.uk/tech/snapchat-update-new-go-back-old-version-snap-chat-iphone-ios-android-latest-a8202506.html"},{"seq":4,"date":"2018-02-10","precision":"day","phase":"response","platform":"web","actor":"Nic Rumsey","actor_kind":"owner","text":"Rumsey said a news source had contacted him and asked supporters to keep sharing the link.","url":"https://www.change.org/p/snap-inc-remove-the-new-snapchat-update/u/22364876"},{"seq":5,"date":"2018-02-12","precision":"day","phase":"jump","platform":"x","actor":"Isaac Svobodny","actor_kind":"creator","text":"Svobodny’s fake retweet promise circulated alongside the petition."},{"seq":6,"date":"2018-02-12","precision":"day","phase":"press","platform":"press","actor":"AFP","actor_kind":"press","text":"AFP reported more than 578,000 signatures and a flurry of complaints on Twitter.","url":"https://phys.org/news/2018-02-snapchat-redesign-backlash-users.html"},{"seq":7,"date":"2018-02-13","precision":"day","phase":"response","platform":"web","actor":"Nic Rumsey","actor_kind":"owner","text":"Rumsey said he had given the Toledo Blade an interview and invited users to send their complaints.","url":"https://www.change.org/p/snap-inc-remove-the-new-snapchat-update/u/22376951"},{"seq":8,"date":"2018-02-14","precision":"day","phase":"press","platform":"press","actor":"Marketing 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counter at 1,223,722 signatures.","url":"https://techcrunch.com/2018/02/21/snapchat-responds-to-the-change-org-petition-complaining-about-the-apps-redesign/"},{"seq":12,"date":"2018-02-22","precision":"day","phase":"response","platform":"web","actor":"Nic Rumsey","actor_kind":"owner","text":"Rumsey kept the petition running until users could try Snap’s promised tabs.","url":"https://www.change.org/p/snap-inc-remove-the-new-snapchat-update/u/22423294"},{"seq":13,"date":"2018-02-22","precision":"day","phase":"commercial","platform":"press","actor":"Snap shareholders","actor_kind":"public","text":"Snap lost $1.3 billion in market value amid Jenner’s complaint and the wider redesign backlash.","url":"https://www.theguardian.com/technology/2018/feb/23/snapchat-redesign-scandal-kylie-jenner-what-went-wrong"},{"seq":14,"date":"2018-05-11","precision":"day","phase":"response","platform":"snapchat","actor":"Snap Inc.","actor_kind":"brand","text":"Snap began an iOS update restoring chronological order and friends’ Stories to the right side.","url":"https://www.latimes.com/business/technology/la-fi-tn-snapchat-redesign-20180511-story.html"},{"seq":15,"date":"2018-05-25","precision":"day","phase":"afterlife","platform":"web","actor":"Nic Rumsey","actor_kind":"owner","text":"Rumsey declared victory, saying the latest update had returned and improved features.","url":"https://www.change.org/p/snap-inc-remove-the-new-snapchat-update/u/22789210"},{"seq":16,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"web","actor":"Change.org","actor_kind":"brand","text":"The petition page displayed 1,248,801 supporters and marked the campaign victorious.","url":"https://www.change.org/p/snap-inc-remove-the-new-snapchat-update"}]},{"id":"HIS-00479","slug":"renegade-dance","url":"https://howitspread.com/id/HIS-00479","title":"Renegade Dance","owner":"Jalaiah 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the week ending July 20, alongside press coverage of the breakout.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Rocket_League/daily/2015070100/2021101400"},{"seq":6,"date":"2015-07-21","precision":"day","phase":"press","platform":"press","actor":"TIME / Game Developer","actor_kind":"press","text":"TIME reported over 5,000 positive Steam reviews as Game Developer covered the server-breaking success.","url":"https://time.com/3966126/rocket-league/"},{"seq":7,"date":"2015-07-30","precision":"day","phase":"commercial","platform":"web","actor":"Psyonix","actor_kind":"owner","text":"Psyonix reported more than five million PC and PS4 downloads and announced paid cosmetic DLC.","url":"https://store.steampowered.com/news/posts/?appids=252950&enddate=1438724472"},{"seq":8,"date":"2015-08-10","precision":"day","phase":"jump","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"Twitch reported that Rocket League ranked 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spontaneous play.","url":"https://www.si.com/college/2016/05/09/marylands-jaylen-brantley-jared-nickens-talk-about-running-man-challenge"},{"seq":12,"date":"2016-05-23","precision":"day","phase":"press","platform":"press","actor":"Police1","actor_kind":"press","country":"US","text":"Police1 compiled police dance entries from the US, New Zealand, Scotland and Australia.","url":"https://www.police1.com/police-humor/articles/the-police-running-man-challenge-videos-ranked-0vfxJfGXgSWsmrzs/"},{"seq":13,"date":"2016-05-26","precision":"day","phase":"afterlife","platform":"tv","actor":"Scripps National Spelling Bee contestants","actor_kind":"public","text":"Spelling Bee contestants performed the challenge on stage and around Washington, DC.","url":"https://time.com/4350445/national-spelling-bee-2016-dab-running-man-challenge/"},{"seq":14,"date":"2016-05-28","precision":"day","phase":"commercial","platform":"audio","actor":"My Boo listeners","actor_kind":"public","text":"“My Boo” reached No. 27 on the Hot 100, surpassing its original chart peak.","url":"https://www.billboard.com/artist/ghost-town-djs/chart-history/hsi/"},{"seq":15,"date":"2016-08-17","precision":"day","phase":"afterlife","platform":"web","actor":"New Zealand Social Media Awards","actor_kind":"brand","text":"The New Zealand Police derivative won the Supreme Award at the New Zealand Social Media Awards.","url":"https://www.police.govt.nz/news/release/nz-police-running-man-video-wins-social-media-award"},{"seq":16,"date":"2020-05-29","precision":"day","phase":"afterlife","platform":"web","actor":"US District Court for the District of Maryland","actor_kind":"brand","text":"A judge dismissed Nickens and Brantley’s claims over Fortnite’s Running Man emote with prejudice.","url":"https://www.govinfo.gov/content/pkg/USCOURTS-mdd-8_19-cv-00594/pdf/USCOURTS-mdd-8_19-cv-00594-0.pdf"}]},{"id":"HIS-00487","slug":"running-through-fields-of-wheat","url":"https://howitspread.com/id/HIS-00487","title":"Running through 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replies.","url":"https://www.ibtimes.co.uk/social-media-baffled-by-naughtiest-thing-theresa-may-has-ever-done-1625042"},{"seq":3,"date":"2017-06-06","precision":"day","phase":"peak","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post said Nicola Sturgeon shared it with 600,000 followers; ITV's tweet passed 4,000 retweets.","metric_value":4000,"metric_label":"4,000+ retweets","url":"https://www.washingtonpost.com/news/worldviews/wp/2017/06/06/brits-think-prime-minister-theresa-may-is-a-lot-naughtier-than-she-says-she-is/"},{"seq":4,"date":"2017-06-07","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian wrote that May's confession disappointed for its lameness.","url":"https://www.theguardian.com/politics/2017/jun/07/theresa-mays-wheat-field-failed-the-naughtiness-test-can-you-do-better"},{"seq":5,"date":"2017-06-08","precision":"day","phase":"press","platform":"x","actor":"The 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some calling it the perfect app for it."},{"seq":6,"date":"2017-07-19","precision":"day","phase":"jump","platform":"snapchat","actor":"Teen users","actor_kind":"public","text":"Inverse reported teens were linking to Sarahah from their Instagram and Snapchat accounts.","url":"https://www.inverse.com/article/34374-sarahah-app-how-to-share-on-snapchat"},{"seq":7,"date":"2017-07-20","precision":"day","phase":"jump","platform":"instagram","actor":"Teen users","actor_kind":"public","text":"Teens were posting screenshots of the anonymous comments they received on Instagram.","url":"https://www.inverse.com/article/34442-how-linking-sarahah-to-snapchat-increases-popularity"},{"seq":8,"date":"2017-07-20","precision":"day","phase":"jump","platform":"x","actor":"Teen users","actor_kind":"public","text":"Other teens complained on Twitter about Sarahah posts."},{"seq":9,"date":"2017-07-31","precision":"week","phase":"peak","platform":"app-store","actor":"App Annie (via Axios)","actor_kind":"public","text":"App Annie reported Sarahah was the most downloaded app in 25 countries the previous week.","metric_value":25,"metric_label":"No. 1 in 25 countries","url":"https://www.axios.com/2017/12/15/saudi-arabian-messaging-app-soars-to-top-of-app-store-1513304548"},{"seq":10,"date":"2017-08-06","precision":"day","phase":"commercial","platform":"app-store","actor":"Apple App Store chart","actor_kind":"public","text":"Sarahah was first knocked from the top App Store position, Inverse reported."},{"seq":11,"date":"2017-08-08","precision":"day","phase":"press","platform":"press","actor":"ABC News (Australia)","actor_kind":"press","country":"AU","text":"ABC News asked whether parents had another app to worry about.","url":"https://www.abc.net.au/news/2017-08-08/sarahah-do-parents-have-a-new-app-to-worry-about/8781440"},{"seq":12,"date":"2017-08-28","precision":"day","phase":"backlash","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported the app uploaded users' contacts to its service.","url":"https://www.wired.com/story/wired-awake-280817/"},{"seq":13,"date":"2017-08-28","precision":"day","phase":"response","platform":"press","actor":"Zain al-Abidin Tawfiq","actor_kind":"owner","text":"Tawfiq said the contact-data request would be removed in the next update."},{"seq":14,"date":"2017-09-25","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported safety experts' warnings; Tawfiq claimed 90 million registered users.","url":"https://www.theguardian.com/society/2017/sep/25/anonymous-honesty-websites-parents-vigilant-sarahah-cyberbullying"},{"seq":15,"date":"2018-02-20","precision":"day","phase":"backlash","platform":"app-store","actor":"Apple and Google","actor_kind":"brand","text":"Collins reported both-store removal by February 20; her February 15 update already reported Apple removal.","url":"https://www.change.org/p/app-store-google-play-ban-apps-like-sarahah-where-my-daughter-was-told-to-kill-herself/u/22412492"},{"seq":16,"date":"2019-01-31","precision":"day","phase":"afterlife","platform":"app-store","actor":"Sarahah","actor_kind":"owner","text":"The company launched Enoff, a separate workplace-feedback app; Tawfiq claimed 320 million users.","url":"https://techcrunch.com/2019/01/31/after-bans-from-apple-and-google-sarahah-debuts-enoff-for-anonymous-feedback-at-work/"},{"seq":17,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"web","actor":"Sarahah","actor_kind":"owner","text":"Sarahah's site said the anonymous app was retired and old profile links no longer received messages."}]},{"id":"HIS-00491","slug":"sausage-party","url":"https://howitspread.com/id/HIS-00491","title":"Sausage Party","owner":"Columbia Pictures / Annapurna Pictures / Point Grey 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SXSW","actor_kind":"owner","text":"Sony announced a public work-in-progress screening at SXSW for March 14.","url":"https://deadline.com/2016/03/sausage-party-sxsw-screening-seth-rogen-evan-goldberg-1201712148/"},{"seq":3,"date":"2016-03-14","precision":"day","phase":"seed","platform":"box-office","actor":"Seth Rogen / SXSW","actor_kind":"owner","country":"US","text":"A rough cut screened publicly at SXSW’s Paramount Theatre in Austin.","url":"https://www.sonypictures.com/movies/sausageparty"},{"seq":4,"date":"2016-03-14","precision":"day","phase":"response","platform":"youtube","actor":"Sony Pictures Entertainment","actor_kind":"owner","text":"Sony released its restricted trailer alongside the SXSW screening.","url":"https://www.youtube.com/watch?v=c7fP9q_LyDc"},{"seq":5,"date":"2016-03-15","precision":"day","phase":"jump","platform":"x","actor":"SXSW audience members","actor_kind":"public","text":"Cartoon Brew collected audience tweets praising the screening’s jokes.","url":"https://www.cartoonbrew.com/feature-film/sausage-party-just-blew-roof-off-sxsw-red-band-trailer-released-137978.html"},{"seq":6,"date":"2016-03-15","precision":"day","phase":"jump","platform":"reddit","actor":"PIGSTi / r/videos commenters","actor_kind":"creator","text":"PIGSTi posted the trailer in r/videos, where commenters discussed its jokes and rating.","url":"https://www.reddit.com/r/videos/comments/4ah1kp/sausage_party_official_red_band_trailer/"},{"seq":7,"date":"2016-03-15","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered the trailer and the departure from Hollywood’s family-oriented computer animation.","url":"https://time.com/4258758/sausage-party-redband-trailer/"},{"seq":8,"date":"2016-06-01","precision":"month","phase":"backlash","platform":"box-office","actor":"Brenden Theatres","actor_kind":"brand","text":"A Concord cinema showed the trailer before Finding Dory and apologized; Rogen tweeted approval.","url":"https://time.com/4389758/sausage-party-trailer-finding-dory/"},{"seq":9,"date":"2016-08-09","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety forecast an opening near $15 million after the SXSW and Comic-Con screenings.","url":"https://variety.com/2016/film/news/box-office-suicide-squad-petes-dragon-sausage-party-1201833938/"},{"seq":10,"date":"2016-08-10","precision":"day","phase":"commercial","platform":"box-office","actor":"Trinidad audiences","actor_kind":"public","country":"TT","text":"The film began its wide theatrical run in Trinidad.","url":"https://www.the-numbers.com/movie/Sausage-Party"},{"seq":11,"date":"2016-08-12","precision":"week","phase":"commercial","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"The domestic opening reached $34.3 million, beating forecasts; trackers later recorded 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coverage.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Sausage_Party/daily/20160801/20160831"},{"seq":15,"date":"2017-03-08","precision":"day","phase":"afterlife","platform":"app-store","actor":"Milk Co. / Sausage Legend","actor_kind":"brand","text":"QooApp reported a Sausage Legend collaboration that added Frank and Brenda as playable characters.","url":"https://en-news.qoo-app.com/6691/qoo-news-mobile-game-sausage-legend-is-now-having-characters-from-sausage-party/"},{"seq":16,"date":"2022-10-26","precision":"day","phase":"afterlife","platform":"press","actor":"Amazon Studios","actor_kind":"brand","text":"Amazon ordered Sausage Party: Foodtopia, a television follow-up to the film.","url":"https://www.hollywoodreporter.com/tv/tv-news/sausage-party-tv-series-1235249055/"}]},{"id":"HIS-00492","slug":"save-ralph","url":"https://howitspread.com/id/HIS-00492","title":"Save Ralph","owner":"Humane Society 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added.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=513710&count=100&maxlength=0&enddate=1538352000&feeds=steam_community_announcements"},{"seq":10,"date":"2018-09-05","precision":"day","phase":"commercial","platform":"web","actor":"Gamepires","actor_kind":"owner","text":"Gamepires reported 700,000 players after the first week; PC Gamer described that figure as copies sold.","url":"https://www.pcgamer.com/scum-sells-700000-copies-in-a-week-wipes-all-servers-with-new-patch/"},{"seq":11,"date":"2018-09-05","precision":"day","phase":"response","platform":"web","actor":"Gamepires","actor_kind":"owner","text":"A patch changed the save format and wiped all online characters across servers.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=513710&count=100&maxlength=0&enddate=1538352000&feeds=steam_community_announcements"},{"seq":12,"date":"2018-09-08","precision":"week","phase":"commercial","platform":"web","actor":"Steam 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sales.","url":"https://www.jagex.com/news/jagex-acquires-scum-developer-gamepires"},{"seq":15,"date":"2025-06-17","precision":"day","phase":"afterlife","platform":"twitch","actor":"Gamepires / Lurkit","actor_kind":"owner","text":"Version 1.0 launched with paid creator campaigns and key distribution, according to Lurkit.","url":"https://www.lurkit.gg/case-study/scum-a-survival-games-second-wind-through-strategic-creator-marketing"},{"seq":16,"date":"2026-02-26","precision":"day","phase":"afterlife","platform":"press","actor":"GamesIndustry.biz","actor_kind":"press","text":"GamesIndustry.biz reported the studio’s sale to Splash Damage and estimated lifetime sales near six million.","url":"https://www.gamesindustry.biz/splash-damage-acquires-scum-dev-gamepires-from-jagex"}]},{"id":"HIS-00495","slug":"sesame-street-game-of-chairs","url":"https://howitspread.com/id/HIS-00495","title":"Game of Chairs","owner":"Sesame 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discussed Grover and the sketch’s Game of Thrones references.","url":"https://muppetcentral.com/forum/threads/sesame-street-season-45-episode-4522-jack-b-nimble-can%E2%80%99t-sit-down.59281/"},{"seq":3,"date":"2015-04-03","precision":"day","phase":"press","platform":"press","actor":"The Credits","actor_kind":"press","text":"The Motion Picture Association’s outlet embedded the parody and explained its character jokes.","url":"https://www.motionpictures.org/2015/04/sesame-street-spoofs-game-of-thrones-with-game-of-chairs/"},{"seq":4,"date":"2015-04-06","precision":"day","phase":"jump","platform":"youtube","actor":"Sesame Street","actor_kind":"owner","text":"The standalone YouTube page records April 6 publication; its 21:20 UTC archive displayed 12,315 views.","url":"https://www.youtube.com/watch?v=dhWUFXvaZjo"},{"seq":5,"date":"2015-04-06","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times treated Grover’s 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about singing live.","url":"https://www.hollywoodreporter.com/movies/movie-features/lady-gaga-house-of-gucci-dog-walker-robbery-inauguration-1235048392/"}]},{"id":"HIS-00499","slug":"shawn-oakman-cotton-bowl-photo","url":"https://howitspread.com/id/HIS-00499","title":"Shawn Oakman Cotton Bowl photo","owner":"","kind":"meme","sector":"sports","origin":"organic","region":"US","seed_date":"2015-01-01","peak_date":"2015-01-02","origin_platform":"x","platforms":"tv;x;facebook;press;web;instagram","mechanics":"remixable-template;response-chain;creator-relay;platform-jump;press-loop","score":31,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":20,"velocity":65,"longevity":12,"events":17,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2015-01-01","precision":"day","phase":"precursor","platform":"tv","actor":"Cotton Bowl broadcast","actor_kind":"press","text":"The coin-toss broadcast showed Oakman beside Michigan State players before the photo became a meme."},{"seq":2,"date":"2015-01-01","precision":"day","phase":"seed","platform":"x","actor":"Sam Garrison (@gare_bear413; now @sammyg_burner)","actor_kind":"creator","text":"Sam Garrison posted the coin-toss photo with a joke about Oakman eating people for breakfast.","url":"https://x.com/sammyg_burner/status/550738569128452096"},{"seq":3,"date":"2015-01-01","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"Users shared Oakman captions on Facebook as well as Twitter on game day, Bleacher Report later reported.","url":"https://bleacherreport.com/articles/2552916-baylors-shawn-oakman-the-gigantic-man-behind-the-meme"},{"seq":4,"date":"2015-01-01","precision":"day","phase":"afterlife","platform":"x","actor":"Jordan Ewings (@jordanewings18)","actor_kind":"creator","text":"Jordan Ewings reused the photo in a dialogue where a Chipotle employee backed down over 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retreat."},{"seq":11,"date":"2015-05-19","precision":"day","phase":"afterlife","platform":"instagram","actor":"Bleacher Report","actor_kind":"press","text":"Bleacher Report posted Oakman’s weighted box-jump video, which CBS Sports linked to his January meme.","url":"https://www.cbssports.com/college-football/news/watch-shawn-oakman-does-40-inch-box-jump-holding-70-lb-dumbbells/"},{"seq":12,"date":"2015-05-20","precision":"day","phase":"afterlife","platform":"press","actor":"Sports Illustrated","actor_kind":"press","text":"Sports Illustrated led its box-jump coverage with the photo that had made Oakman an Internet meme.","url":"https://www.si.com/extra-mustard/2015/05/20/baylor-shawn-oakman-box-jump-video"},{"seq":13,"date":"2015-08-06","precision":"day","phase":"response","platform":"press","actor":"Shawn Oakman","actor_kind":"celebrity","text":"Oakman questioned NCAA restrictions on rolled-up jerseys and said he would bring back his green 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Derrick Henry coin-toss photo to the previous year’s Shawn Oakman meme.","url":"https://www.cbssports.com/college-football/news/look-monstrous-derrick-henry-makes-mark-ingram-look-tiny/"},{"seq":17,"date":"2021-02-15","precision":"day","phase":"afterlife","platform":"x","actor":"Adam Gosse (@adamgosse)","actor_kind":"creator","text":"Adam Gosse revived the dialogue format after Toronto signed Oakman, according to 3DownNation.","url":"https://3downnation.com/2021/02/15/toronto-argonauts-sign-polarizing-player-internet-meme-shawn-oakman/"}]},{"id":"HIS-00500","slug":"she-hulk-megan-thee-stallion-twerk","url":"https://howitspread.com/id/HIS-00500","title":"She-Hulk and Megan Thee Stallion Twerking","owner":"Marvel 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disclosed Megan Thee Stallion’s casting in She-Hulk.","url":"https://www.thecut.com/article/megan-thee-stallion-traumazine-profile.html"},{"seq":3,"date":"2022-09-01","precision":"day","phase":"precursor","platform":"tv","actor":"Marvel Studios","actor_kind":"owner","text":"Episode three put Megan and She-Hulk together for a post-credits dance.","url":"https://www.thewrap.com/how-megan-thee-stallion-ended-up-twerking-with-tatiana-maslany-in-she-hulk-video/"},{"seq":4,"date":"2022-09-01","precision":"day","phase":"seed","platform":"x","actor":"@falcxns","actor_kind":"creator","text":"@falcxns posted the dance clip with the caption “MEGANS AN MCU IT GIRL”.","url":"https://x.com/falcxns/status/1565231221948289024"},{"seq":5,"date":"2022-09-01","precision":"day","phase":"backlash","platform":"x","actor":"@TheStrxggler","actor_kind":"creator","text":"@TheStrxggler contrasted the dance with a statement about women’s 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Yemek."},{"seq":12,"date":"2022-09-02","precision":"day","phase":"response","platform":"x","actor":"French Embassy U.S.","actor_kind":"public","text":"By SBS’s report, followed Revolution with a participant screenshot asking whether it was doing the trend correctly."},{"seq":13,"date":"2022-09-03","precision":"day","phase":"jump","platform":"web","actor":"Hamster Sokuho readers","actor_kind":"public","text":"A Japanese-language blog covered the posts and readers debated the format in its comments.","url":"https://hamusoku.com/archives/10557488.html"},{"seq":14,"date":"2022-09-07","precision":"day","phase":"afterlife","platform":"x","actor":"@wingstop","actor_kind":"brand","text":"Wingstop revived the one-word format with “fuck” after its earlier “wings” post.","url":"https://x.com/wingstop/status/1567543021092196356"},{"seq":15,"date":"2022-09-13","precision":"day","phase":"afterlife","platform":"press","actor":"Reason Why","actor_kind":"press","text":"Reason Why compared Spanish 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equivalent to April 29 UTC.","url":"https://www.instagram.com/p/B_jW3buhAqm/"},{"seq":3,"date":"2020-05-10","precision":"day","phase":"jump","platform":"x","actor":"Zahra (@zhashx)","actor_kind":"creator","text":"Zahra said the Jenny from the Block clip prompted her to buy roller skates.","url":"https://x.com/zhashx/status/1259305419656368130"},{"seq":4,"date":"2020-05-13","precision":"day","phase":"jump","platform":"press","actor":"BuzzFeed News","actor_kind":"press","text":"BuzzFeed News reported more than 10 million views and skate stockouts while covering Coto’s clip.","url":"https://www.buzzfeednews.com/article/laurenstrapagiel/roller-skating-is-back-tiktok-ana-coto"},{"seq":5,"date":"2020-05-14","precision":"day","phase":"press","platform":"press","actor":"NBC News","actor_kind":"press","text":"NBC News linked the clip to skate demand and interviewed Coto about the 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videos.","url":"https://www.vogue.com/article/roller-skate-sold-out"},{"seq":9,"date":"2020-07-16","precision":"day","phase":"press","platform":"press","actor":"The Christian Science Monitor","actor_kind":"press","text":"The Monitor reported over 15 million clip views and examined the skating community’s Black cultural roots.","url":"https://www.csmonitor.com/layout/set/amphtml/Arts-Culture/2020/0716/When-the-world-stood-still-they-found-freedom-on-roller-skates"},{"seq":10,"date":"2020-08-06","precision":"day","phase":"response","platform":"tiktok","actor":"Ana Coto","actor_kind":"owner","text":"Coto compared her clip with Fortnite’s Freewheelin’ emote and asked for dance credit.","url":"https://www.tiktok.com/@anaocto/video/6857897652336495878"},{"seq":11,"date":"2020-08-06","precision":"week","phase":"peak","platform":"press","actor":"The Verge / Know Your Meme / In The Know","actor_kind":"press","text":"The Fortnite credit dispute drew reports on August 6, 7 and 10 during Coto’s host-article peak week.","url":"https://www.theverge.com/2020/8/6/21357338/fortnite-tiktok-dance-ana-coto-roller-skating-viral-epic-emote"},{"seq":12,"date":"2020-08-19","precision":"day","phase":"afterlife","platform":"x","actor":"Fortnite","actor_kind":"brand","text":"Fortnite credited Coto as an inspiration while promoting the Derby Dynamo Challenge Pack.","url":"https://x.com/FortniteGame/status/1296099786261704710"},{"seq":13,"date":"2020-08-19","precision":"day","phase":"response","platform":"x","actor":"Ana Coto","actor_kind":"owner","text":"Coto thanked Fortnite and said she was flattered by the credit.","url":"https://x.com/anaocto/status/1296145912171921409"},{"seq":14,"date":"2020-10-26","precision":"day","phase":"backlash","platform":"press","actor":"VICE","actor_kind":"press","text":"VICE reported that the portrayal of the skating boom overlooked the existing Black skating 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video comparing the impact of its arrows with paintballs.","url":"https://archerytag.com/history/which-hurts-more-archery-tag-or-paintball-video-has-over-17-million-views/article_26"},{"seq":6,"date":"2012-07-22","precision":"day","phase":"response","platform":"retail","actor":"Archery Tag","actor_kind":"owner","text":"The brand placed a bow and foam-tipped arrows in the Teen Choice Awards celebrity gift bag.","url":"https://archerytag.com/history/2012-teen-choice-awards-celebrity-gift-basket-has-bow-and/article_34"},{"seq":7,"date":"2013-05-20","precision":"day","phase":"commercial","platform":"retail","actor":"Archery Tag / Hunger Games Unofficial Fan Tours","actor_kind":"owner","text":"Archery Tag partnered with Hunger Games Unofficial Fan Tours for games at filming locations.","url":"https://archerytag.com/history/hunger-games-unofficial-fan-tours-and-archery-tagreg/article_70"},{"seq":8,"date":"2014-03-15","precision":"day","phase":"commercial","platform":"retail","actor":"Archery 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YouTube.","url":"https://www.royalgazette.com/local-business/business/article/20150127/hunger-games-inspired-archery-game-launched/"},{"seq":11,"date":"2015-03-13","precision":"day","phase":"press","platform":"press","actor":"Core77","actor_kind":"press","text":"Core77 linked Archery Tag’s expansion to The Hunger Games, The Avengers and Arrow.","url":"https://www.core77.com/posts/32310/Archery-Tag-Rises-to-New-Heights"},{"seq":12,"date":"2016-02-19","precision":"day","phase":"backlash","platform":"press","actor":"Ars Technica","actor_kind":"press","text":"Ars reported criticism of Global Archery’s lawsuit and requested speech restrictions against a LARP supplier.","url":"https://arstechnica.com/tech-policy/2016/02/archery-company-sues-larper-over-patents-then-files-gag-motion-to-silence-him/"},{"seq":13,"date":"2016-09-21","precision":"day","phase":"response","platform":"web","actor":"Global Archery","actor_kind":"owner","text":"Global Archery opened a video contest offering a cash 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he denied wrongdoing.","url":"https://www.coinspeaker.com/jimmy-bitboy-340k-binance-promotion-lawsuit/"}]},{"id":"HIS-00506","slug":"bmw-heated-seats-microtransaction-hell","url":"https://howitspread.com/id/HIS-00506","title":"BMW heated seats: microtransaction hell","owner":"BMW (subject of the backlash)","kind":"moment","sector":"auto-mobility","origin":"organic","region":"GLOBAL","seed_date":"2022-07-12","peak_date":"2022-07-12","origin_platform":"x","platforms":"web;press;x;reddit;audio","mechanics":"controversy;transgression;response-chain;platform-jump;press-loop","score":39,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":40,"velocity":65,"longevity":13,"events":18,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-07-11","precision":"day","phase":"precursor","platform":"web","actor":"RahulNagaraj / Allco","actor_kind":"public","text":"Opened Team-BHP and Leasehackr 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seats.","url":"https://x.com/TrungTPhan/status/1547022413866549248"},{"seq":11,"date":"2022-07-13","precision":"day","phase":"jump","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer brought the dispute to gaming readers with a “microtransaction hell” headline.","url":"https://www.pcgamer.com/welcome-to-microtransaction-hell-buy-a-bmw-pay-monthly-for-the-cars-features/"},{"seq":12,"date":"2022-07-13","precision":"day","phase":"press","platform":"press","actor":"BBC News","actor_kind":"press","country":"GB","text":"The BBC reported the UK offer and quoted online objections about ownership and repair rights.","url":"https://www.bbc.com/news/technology-62142208"},{"seq":13,"date":"2022-07-14","precision":"day","phase":"response","platform":"x","actor":"@BMWUSA","actor_kind":"owner","text":"BMW USA said US drivers would not pay subscriptions for options ordered at 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of TikTok at its 2022 awards.","url":"https://www.thedrum.com/awards-case-study/why-beauty-brand-cl-de-peau-beaut-made-its-tiktok-debut-with-martha-stewart"},{"seq":13,"date":"2022-12-19","precision":"day","phase":"afterlife","platform":"press","actor":"dot.LA","actor_kind":"press","text":"dot.LA reported a Branded Video Streamy win and 9.2 million views for the seed clip.","url":"https://dot.la/whalar-brand-deals-2658974494.html"},{"seq":14,"date":"2023-01-18","precision":"day","phase":"afterlife","platform":"web","actor":"Ragan Content Marketing Awards","actor_kind":"brand","text":"Ragan’s winners page recorded wins for Original Use of Social Media and Influencer Content Marketing.","url":"https://www.prdaily.com/awards/content-marketing-awards/2022/winners/"},{"seq":15,"date":"2023-05-30","precision":"day","phase":"afterlife","platform":"web","actor":"Whalar / Shannon Watkin","actor_kind":"owner","text":"Whalar revisited the campaign in a conference presentation titled The Martha 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1.5 million views of Shastri’s X video.","url":"https://www.indiatoday.in/trending-news/story/the-internet-is-bowled-over-by-ravi-shastri-s-brand-new-avatar-in-viral-cred-ad-best-reactions-1952617-2022-05-22"},{"seq":8,"date":"2022-05-23","precision":"day","phase":"commercial","platform":"web","actor":"BestMediaInfo / CRED","actor_kind":"press","text":"Linked the party theme to an in-app mixers and drinks selection reported live since May 21."},{"seq":9,"date":"2022-05-29","precision":"day","phase":"backlash","platform":"web","actor":"Bigg Brother","actor_kind":"public","text":"A forum participant called CRED’s ads apart from Dravid’s “totally cringe”.","url":"https://www.indiancricketfans.com/topic/127974-ravi-shastri-cred-ad/"},{"seq":10,"date":"2024-04-17","precision":"day","phase":"afterlife","platform":"web","actor":"Cognition","actor_kind":"press","text":"Cognition revisited the ad as an example of advertising that embraced a celebrity’s public 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week.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A+%222022-01-01+2022-12-31%22%2C+%22resolution%22%3A+%22WEEK%22%2C+%22locale%22%3A+%22en-US%22%2C+%22comparisonItem%22%3A+%5B%7B%22geo%22%3A+%7B%7D%2C+%22complexKeywordsRestriction%22%3A+%7B%22keyword%22%3A+%5B%7B%22type%22%3A+%22BROAD%22%2C+%22value%22%3A+%22Legends+and+Lattes%22%7D%5D%7D%7D%5D%2C+%22requestOptions%22%3A+%7B%22property%22%3A+%22%22%2C+%22backend%22%3A+%22IZG%22%2C+%22category%22%3A+0%7D%2C+%22userConfig%22%3A+%7B%22userType%22%3A+%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAatBRVae6Ww86NuNbEy228mMgjrrj-kzs"},{"seq":11,"date":"2023-03-07","precision":"day","phase":"afterlife","platform":"web","actor":"SFWA","actor_kind":"brand","text":"SFWA named the novel a finalist for the 58th Nebula Awards.","url":"https://nebulas.sfwa.org/58th-nebula-awards-finalists/"},{"seq":12,"date":"2023-08-01","precision":"day","phase":"response","platform":"web","actor":"Wraithmarked Creative","actor_kind":"brand","text":"Wraithmarked launched a Kickstarter for an illustrated deluxe hardcover.","url":"https://legends-and-lattes-pins.backerkit.com/hosted_preorders/project_updates"},{"seq":13,"date":"2023-10-21","precision":"day","phase":"afterlife","platform":"web","actor":"World Science Fiction Society","actor_kind":"brand","text":"The novel was a Hugo finalist, and Baldree won the Astounding Award for Best New Writer.","url":"https://www.thehugoawards.org/hugo-history/2023-hugo-awards/"},{"seq":14,"date":"2024-11-08","precision":"day","phase":"commercial","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"PW reported 258,000 trade paperback sales and a deluxe hardcover debut at number 12.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/96465-this-week-s-bestsellers-november-11-2024.html"},{"seq":15,"date":"2024-11-25","precision":"day","phase":"response","platform":"threads","actor":"Travis Baldree","actor_kind":"owner","text":"Baldree said self-publishing the novel had cost less than $5,000 and used human artists and editors.","url":"https://bsky.app/profile/travisbaldree.bsky.social/post/3lbrpv7tsqc2y"},{"seq":16,"date":"2026-03-19","precision":"day","phase":"commercial","platform":"press","actor":"ICv2","actor_kind":"press","text":"ICv2 reported over a million copies sold and announced the graphic novel adaptation.","url":"https://icv2.com/articles/news/view/61909/legends-lattes-graphic-novel-something-killing-children-prose-novel"},{"seq":17,"date":"2026-10-06","precision":"day","phase":"afterlife","platform":"retail","actor":"Ten Speed Graphic","actor_kind":"brand","text":"Ten Speed Graphic published the adaptation by Samuel Sattin, Shanti Rittgers and Sarah Webb.","url":"https://www.penguinrandomhouse.com/books/724306/legends-and-lattes-the-graphic-novel-by-travis-baldree-adapted-by-samuel-sattin-illustrated-by-shanti-rittgers-and-sarah-webb/"}]},{"id":"HIS-00518","slug":"nissan-ariya-lofi","url":"https://howitspread.com/id/HIS-00518","title":"Nissan ARIYA Lofi","owner":"Nissan USA","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"US","seed_date":"2023-02-01","peak_date":"2023-04-24","origin_platform":"youtube","platforms":"youtube;reddit;audio;press;web;retail","mechanics":"transgression;newsjacking;platform-jump;press-loop;scarcity-drop","score":40,"band":"Notable","provisional":true,"coverage":0.85,"reach":56,"contagion":35,"breadth":40,"velocity":15,"longevity":null,"events":15,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-02-01","precision":"day","phase":"seed","platform":"youtube","actor":"Nissan USA","actor_kind":"owner","text":"Nissan uploaded its four-hour animated ARIYA drive with a lofi soundtrack.","url":"https://www.youtube.com/watch?v=YkcGoztVZiI"},{"seq":2,"date":"2023-02-08","precision":"day","phase":"jump","platform":"reddit","actor":"Justanaveragemofoguy","actor_kind":"creator","text":"A viewer posted the ad in r/CommercialsIHate, where another viewer linked the full video.","url":"https://www.reddit.com/r/CommercialsIHate/comments/10x639e/nissan_tripping/"},{"seq":3,"date":"2023-02-10","precision":"day","phase":"response","platform":"audio","actor":"Universal Production Music","actor_kind":"brand","text":"Universal Production Music released Nissan ARIYA’s Lofi Beats on Spotify.","url":"https://open.spotify.com/album/1RsYYc04B8iKkeGtpuC79s"},{"seq":4,"date":"2023-02-14","precision":"day","phase":"press","platform":"press","actor":"SmartCompany","actor_kind":"press","text":"SmartCompany covered viewers praising the ad and reported over 1.6 million views.","url":"https://www.smartcompany.com.au/marketing/nissan-ariya-ev-lofi-youtube-ad/"},{"seq":5,"date":"2023-02-16","precision":"day","phase":"press","platform":"press","actor":"Car Dealer Magazine","actor_kind":"press","text":"Car Dealer reported 2.1 million views and quoted a viewer who had not heard of the ARIYA.","url":"https://cardealermagazine.co.uk/nissan-gets-tongues-wagging-with-four-hour-long-ariya-advert/279878"},{"seq":6,"date":"2023-03-08","precision":"day","phase":"commercial","platform":"web","actor":"Nissan","actor_kind":"owner","text":"Nissan said ARIYA product searches rose 75% from February 1 to March 8 versus the prior month.","url":"https://www.marketingbrew.com/stories/2023/04/17/how-nissan-sought-out-lofi-girl-listeners-and-built-a-following-of-its-own"},{"seq":7,"date":"2023-04-17","precision":"day","phase":"response","platform":"youtube","actor":"Allyson Witherspoon / Nissan","actor_kind":"owner","text":"Nissan’s CMO reported over 1.1 million watch hours and 35,000 playlist additions.","url":"https://www.marketingbrew.com/stories/2023/04/17/how-nissan-sought-out-lofi-girl-listeners-and-built-a-following-of-its-own"},{"seq":8,"date":"2023-04-24","precision":"week","phase":"peak","platform":"press","actor":"HubSpot / Fast Company","actor_kind":"press","text":"HubSpot and Fast Company covered the ad during a late-April press wave.","url":"https://blog.hubspot.com/marketing/nissan-lofi-ad"},{"seq":9,"date":"2023-04-26","precision":"day","phase":"response","platform":"web","actor":"The Mayda Creative Co.","actor_kind":"owner","text":"Mayda republished coverage describing the ad as a viral success.","url":"https://mayda.co/news-insights/how-nissan-won-the-internet-with-a-four-hour-ad/"},{"seq":10,"date":"2023-12-17","precision":"day","phase":"afterlife","platform":"press","actor":"Fast Company","actor_kind":"press","text":"Fast Company ranked the ad fourth in its list of the year’s top five ads.","url":"https://www.fastcompany.com/90998733/top-5-ads-2023-taco-bell-liquid-death-apple-worst"},{"seq":11,"date":"2024-03-04","precision":"day","phase":"afterlife","platform":"web","actor":"MediaPost","actor_kind":"brand","text":"MediaPost named Nissan’s lofi effort its Best Electric Vehicle Campaign.","url":"https://www.mediapost.com/publications/article/394097/"},{"seq":12,"date":"2024-07-24","precision":"day","phase":"response","platform":"web","actor":"The Mayda Creative Co.","actor_kind":"owner","text":"Mayda published its recognition in Fast Company’s year-end list.","url":"https://mayda.co/news-insights/maydas-nissan-enjoy-the-powerfully-peaceful-ariya-named-4-on-fast-companys-top-5-ads-of-2023/"},{"seq":13,"date":"2024-08-09","precision":"day","phase":"response","platform":"retail","actor":"Nissan","actor_kind":"owner","text":"Nissan announced a limited-edition lofi vinyl LP following the film’s success.","url":"https://usa.nissannews.com/en-US/releases/driven-by-electric-beats-nissan-ariya-inspired-lofi-music-lp-dropped-for-national-vinyl-record-day"},{"seq":14,"date":"2024-10-01","precision":"month","phase":"afterlife","platform":"web","actor":"YouTube Works Awards","actor_kind":"brand","text":"Nissan won the Creative Visionary and Grand Prix awards at YouTube Works.","url":"https://www.goodsenseandcompany.com/youtube-works-awards-2024"},{"seq":15,"date":"2024-11-18","precision":"day","phase":"afterlife","platform":"web","actor":"Kantar","actor_kind":"brand","text":"Kantar analyzed Nissan’s six-minute cutdown as a route to the full lofi video.","url":"https://www.kantar.com/north-america/inspiration/advertising-media/blueprint-for-success-3-themes-in-award-winning-campaigns"}]},{"id":"HIS-00519","slug":"normal-gossip","url":"https://howitspread.com/id/HIS-00519","title":"Normal Gossip","owner":"Defector Media; Kelsey McKinney and Alex Sujong 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partnership.","url":"https://defector.com/defector-annual-report-year-three"},{"seq":12,"date":"2023-11-17","precision":"day","phase":"jump","platform":"audio","actor":"ABC RN’s Stop Everything!","actor_kind":"press","country":"AU","text":"ABC interviewed the creators and reported two million monthly downloads.","url":"https://www.abc.net.au/news/2023-11-17/normal-gossip-podcast-kelsey-mckinney-alex-sujong-loughlin/103113422"},{"seq":13,"date":"2024-03-06","precision":"week","phase":"peak","platform":"press","actor":"GDELT","actor_kind":"public","text":"GDELT’s highest seven-day mention total fell in March; this did not establish a listener peak.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Normal%20Gossip%22%20podcast&mode=timelinevolraw&format=json&startdatetime=20220105000000&enddatetime=20261013000000"},{"seq":14,"date":"2024-04-01","precision":"month","phase":"response","platform":"web","actor":"Normal Gossip","actor_kind":"owner","text":"The team launched a biweekly newsletter to bring podcast subscribers to Defector’s writing.","url":"https://defector.com/defector-annual-report-year-four"},{"seq":15,"date":"2024-12-10","precision":"day","phase":"afterlife","platform":"audio","actor":"Rachelle Hampton and Se’era Spragley Ricks","actor_kind":"owner","text":"Hampton and Spragley Ricks took over as host and lead producer as Vulture reported 45 million downloads.","url":"https://defector.com/welcome-to-the-new-era-of-normal-gossip"},{"seq":16,"date":"2025-09-10","precision":"day","phase":"afterlife","platform":"web","actor":"Defector","actor_kind":"owner","text":"Defector reported 55 million cumulative Normal Gossip episode downloads while the ninth season was in pre-production.","url":"https://defector.com/five-years-of-defector"}]},{"id":"HIS-00520","slug":"november-project","url":"https://howitspread.com/id/HIS-00520","title":"November Project","owner":"November Project; Brogan Graham and Bojan 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revenue.","url":"https://projects.propublica.org/nonprofits/organizations/823240354"}]},{"id":"HIS-00521","slug":"rainbow-loom","url":"https://howitspread.com/id/HIS-00521","title":"Rainbow Loom","owner":"Choon’s Design","kind":"product","sector":"toys-collectibles","origin":"mixed","region":"US","seed_date":"2011-07-01","peak_date":"2014-07-20","origin_platform":"retail","platforms":"retail;press;youtube;web;tv","mechanics":"visible-use;founder-origin;platform-jump;press-loop;controversy","score":38,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":45,"breadth":60,"velocity":0,"longevity":null,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2011-07-01","precision":"month","phase":"seed","platform":"retail","actor":"Choon Ng and Fen Chan","actor_kind":"owner","country":"US","text":"Ng and his wife began selling Rainbow Loom kits in 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nationwide.","url":"https://www.entrepreneur.com/leadership/inventor-of-the-wildly-popular-rainbow-loom-weaves-the/228081"},{"seq":5,"date":"2013-08-31","precision":"day","phase":"jump","platform":"youtube","actor":"Rainbow Loom fans","actor_kind":"public","text":"The New York Times reported hundreds of fan videos and a tutorial by Ashley.","url":"https://bambooinnovator.com/2013/09/01/from-humble-beginnings-in-a-fathers-living-room-ng-cheong-choons-rainbow-loom-a-kit-to-make-bracelets-out-of-rubber-bands-has-skyrocketed-in-popularity-600-retailers-carry-rainbow-loom/"},{"seq":6,"date":"2013-10-17","precision":"day","phase":"backlash","platform":"press","actor":"PS 87","actor_kind":"brand","text":"PS 87 banned Rainbow Loom kits and bracelets after playground fights and classroom distractions.","url":"https://www.cbsnews.com/newyork/news/rubber-banned-upper-west-side-school-prohibits-popular-rainbow-loom-bracelets/"},{"seq":7,"date":"2013-11-21","precision":"day","phase":"commercial","platform":"web","actor":"Google","actor_kind":"brand","text":"Google listed Rainbow Loom among its trending toy searches for November.","url":"https://googleblog.blogspot.com/2013/11/check-off-your-holiday-gift-list-with.html"},{"seq":8,"date":"2013-12-01","precision":"month","phase":"commercial","platform":"retail","actor":"NPD Group","actor_kind":"public","text":"NPD recorded more than $124 million in Rainbow Loom retail sales during 2013.","url":"https://www.timeforkids.com/partner/pwc/g56/december-2017-feature/"},{"seq":9,"date":"2013-12-02","precision":"day","phase":"jump","platform":"retail","actor":"Rainbow Loom Japan","actor_kind":"brand","country":"JP","text":"Rainbow Loom Japan announced a December 8 launch through online marketplaces, toy shops and craft 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auction.","url":"https://abcnews.com/blogs/entertainment/2014/02/jimmy-kimmel-wore-his-suit-of-the-loom-and-its-mesmerizing"},{"seq":13,"date":"2014-04-24","precision":"day","phase":"response","platform":"retail","actor":"Rainbow Loom Japan","actor_kind":"owner","country":"JP","text":"Rainbow Loom Japan began selling the travel-sized Monster Tail.","url":"https://prtimes.jp/main/html/rd/p/000000002.000008983.html"},{"seq":14,"date":"2014-06-14","precision":"day","phase":"press","platform":"press","actor":"The Observer","actor_kind":"press","country":"GB","text":"The Observer said loom components filled Amazon's top 20 best-selling toys and two duchesses wore the bracelets.","url":"https://www.theguardian.com/lifeandstyle/2014/jun/15/friendship-bracelet-is-this-summers-craze"},{"seq":15,"date":"2014-07-20","precision":"week","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Worldwide Google search interest in Rainbow Loom reached its highest week in the sampled window.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222011-06-01%202014-10-23%22%2C%22resolution%22%3A%22WEEK%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Rainbow%20Loom%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAatBOuIfSCTXGmYk2LuZxVHOLApv-offy"},{"seq":16,"date":"2014-09-29","precision":"day","phase":"commercial","platform":"retail","actor":"Choon’s Design","actor_kind":"owner","text":"AP reported company sales of eight million looms and 40 million packs of rubber bands.","url":"https://www.foxbusiness.com/markets/michigan-based-rainbow-loom-creator-looks-to-keep-rubber-band-bracelet-craze-alive"},{"seq":17,"date":"2014-10-01","precision":"day","phase":"response","platform":"retail","actor":"Choon’s Design","actor_kind":"owner","text":"The company released its travel-sized Finger Loom.","url":"https://www.foxbusiness.com/markets/michigan-based-rainbow-loom-creator-looks-to-keep-rubber-band-bracelet-craze-alive"}]},{"id":"HIS-00522","slug":"scrub-daddy-duolingo-pregnancy","url":"https://howitspread.com/id/HIS-00522","title":"Scrub Daddy and Duolingo Have a Baby","owner":"Scrub Daddy / Duolingo","kind":"campaign","sector":"home","origin":"seeded","region":"US","seed_date":"2022-04-19","peak_date":"2022-04-21","origin_platform":"tiktok","platforms":"tiktok;x;reddit;press;audio","mechanics":"transgression;mascot-persona;unhinged-voice;platform-jump;press-loop","score":33,"band":"Niche","provisional":true,"coverage":0.8,"reach":33,"contagion":null,"breadth":30,"velocity":63,"longevity":11,"events":17,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-04-18","precision":"day","phase":"precursor","platform":"tiktok","actor":"Duolingo","actor_kind":"owner","text":"Duolingo posted a mascot embrace captioned as the start of DuoDaddy.","url":"https://www.tiktok.com/@duolingo/video/7088029900854086958"},{"seq":2,"date":"2022-04-19","precision":"day","phase":"seed","platform":"tiktok","actor":"Scrub Daddy / Duolingo","actor_kind":"owner","actor_reach":1400000,"text":"Scrub Daddy posted the pregnancy video, ending with Duo giving birth to owl-shaped sponges.","url":"https://www.tiktok.com/@scrubdaddy/video/7088400705844972846"},{"seq":3,"date":"2022-04-19","precision":"day","phase":"jump","platform":"x","actor":"Nathan Allebach / CadenToMyHazel","actor_kind":"creator","text":"X users reposted the birth scene and commented on the mascots having sex."},{"seq":4,"date":"2022-04-19","precision":"day","phase":"jump","platform":"reddit","actor":"r/TikTokCringe users","actor_kind":"public","text":"An unaffiliated Reddit thread reposted the video as Duolingo x Scrub Daddy.","url":"https://www.reddit.com/r/TikTokCringe/comments/u7i3q0/duolingo_x_scrub_daddy/"},{"seq":5,"date":"2022-04-20","precision":"day","phase":"press","platform":"press","actor":"The Philadelphia Inquirer","actor_kind":"press","text":"The Inquirer reported more than 4 million TikTok viewers across the cross-posted pregnancy video.","metric_value":4000000,"metric_label":"Over 4M viewers; upload split 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collaboration.","url":"https://marketwithfirefly.com/disruptive-marketing-tactics-duolingo-scrubdaddy/"},{"seq":12,"date":"2022-05-30","precision":"day","phase":"afterlife","platform":"press","actor":"Every / Don Caldwell / Fadeke Adegbuyi","actor_kind":"press","text":"An interview with Know Your Meme’s editor discussed Duolingo removing and changing the pregnancy video.","url":"https://every.to/cybernaut/unpacking-the-internet-encyclopedia-of-memes"},{"seq":13,"date":"2022-06-12","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek featured Kerrie Longo and her account of filming the collaboration with Duolingo in New York.","url":"https://www.adweek.com/creativity/adweeks-creative-100-the-most-innovative-and-inspiring-individuals-of-2022/"},{"seq":14,"date":"2022-07-14","precision":"day","phase":"afterlife","platform":"press","actor":"Vulture","actor_kind":"press","text":"Vulture included the mascot pregnancy and revised upload in its history of sexual brand posts.","url":"https://www.vulture.com/article/when-brands-got-horny.html"},{"seq":15,"date":"2022-08-30","precision":"day","phase":"afterlife","platform":"press","actor":"B2 Web Studios","actor_kind":"press","text":"A marketing roundup placed the pregnancy pairing first among its examples of TikTok brand collaborations.","url":"https://b2webstudios.com/7-of-the-best-tiktok-brand-collaborations-in-2022/"},{"seq":16,"date":"2024-04-09","precision":"day","phase":"afterlife","platform":"press","actor":"The Philadelphia Inquirer","actor_kind":"press","text":"The Inquirer recalled the mascot pregnancy while profiling Scrub Daddy’s next product.","url":"https://www.inquirer.com/business/scrub-daddy-pennsauken-toilet-puck-20240409.html"},{"seq":17,"date":"2025-04-01","precision":"day","phase":"afterlife","platform":"audio","actor":"Zaria Parvez / Sixteenth Minute (of Fame)","actor_kind":"owner","text":"Parvez recalled the CEO requesting removal and approving a 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colourway.","url":"https://www.stanley1913.com/blogs/stanley-story/lainey-wilson"},{"seq":8,"date":"2023-11-14","precision":"day","phase":"press","platform":"press","actor":"Retail Dive","actor_kind":"press","text":"Retail Dive examined the Quencher’s shift from workmen to women and influencers.","url":"https://www.retaildive.com/news/stanley-quencher-tumblers-viral-success/699416/"},{"seq":9,"date":"2023-12-23","precision":"day","phase":"commercial","platform":"press","actor":"CNBC Make It","actor_kind":"press","text":"CNBC reported over 10 million Quenchers sold across models, without an H2.0 breakdown.","url":"https://www.nbcdfw.com/news/business/money-report/how-a-40-ounce-cup-turned-stanley-into-a-750-million-a-year-business/3418691/"},{"seq":10,"date":"2023-12-31","precision":"day","phase":"commercial","platform":"tiktok","actor":"Victoria Robino","actor_kind":"creator","text":"Robino filmed Target shoppers taking red and pink H2.0 tumblers that sold out within four 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9.","url":"https://www.eql.com/media/were-obsessed-with-the-new-stanley-x-olivia-rodrigo-collab"},{"seq":17,"date":"2024-10-27","precision":"day","phase":"afterlife","platform":"retail","actor":"e.l.f. Cosmetics / Stanley","actor_kind":"brand","text":"e.l.f. and Stanley released H2.0 tumblers and matching lip oil holders at Target.","url":"https://investor.elfbeauty.com/~/media/Files/E/ELF-IR/documents/event-and-presentation/project-quench-press-article.pdf"},{"seq":18,"date":"2025-02-05","precision":"day","phase":"commercial","platform":"web","actor":"Awin","actor_kind":"creator","country":"BR","text":"Awin described Brazilian affiliates using WhatsApp coordination and stock updates to promote Stanley.","url":"https://www.awin.com/gb/advertisers/case-studies/stanley-influencer-success-brazil"}]},{"id":"HIS-00524","slug":"tough-mudder","url":"https://howitspread.com/id/HIS-00524","title":"Tough Mudder","owner":"Tough 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founder Will Dean.","url":"https://eatdrinkrun.wordpress.com/2010/05/03/dirty-girl/"},{"seq":5,"date":"2012-01-27","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"Reporter Matt Gutman described completing the obstacle course alongside wounded veterans.","url":"https://abcnews.com/amp/Travel/tough-mudder-toughest-race-planet/story?id=15451677"},{"seq":6,"date":"2013-05-03","precision":"week","phase":"commercial","platform":"web","actor":"Tough Mudder","actor_kind":"owner","text":"The Independent reported that Tough Mudder had sold its millionth entry ticket that week.","url":"https://www.independent.co.uk/news/uk/home-news/tough-mudder-the-obstacle-courses-for-adults-that-are-now-worth-250m-8603427.html"},{"seq":7,"date":"2014-01-20","precision":"day","phase":"press","platform":"press","actor":"The New Yorker","actor_kind":"press","text":"The New Yorker described orange headbands as signals of membership in an 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coverage.","url":"https://variety.com/2016/tv/news/tough-mudder-cbs-sports-1201828133/"},{"seq":13,"date":"2016-10-25","precision":"day","phase":"response","platform":"tv","actor":"The CW / Tough Mudder","actor_kind":"brand","text":"The CW and Tough Mudder announced a documentary series for CW Seed and broadcast television.","url":"https://deadline.com/2016/10/tough-mudder-cw-network-cw-seed-1201841917/"},{"seq":14,"date":"2016-12-06","precision":"day","phase":"press","platform":"web","actor":"RunSociety","actor_kind":"press","country":"ID","text":"RunSociety reported Tough Mudder’s October 1 Bali debut with Seroja Partners and 1,500 participants.","url":"https://www.runsociety.com/races/tough-mudder-makes-asia-debut-on-the-island-of-the-gods/"},{"seq":15,"date":"2017-10-10","precision":"day","phase":"response","platform":"web","actor":"Tough Mudder / Amazon","actor_kind":"owner","text":"Tough Mudder promoted an Amazon series following athletes preparing for World’s Toughest Mudder.","url":"https://toughmudder.com/blog/no-excuses/watch-the-road-to-worlds-toughest-mudder-video-series-exclusively-on-amazon/"},{"seq":16,"date":"2017-11-12","precision":"day","phase":"afterlife","platform":"web","actor":"Tough Mudder","actor_kind":"owner","text":"The company said it hosted events annually in eleven countries.","url":"https://www.prnewswire.com/news-releases/ryan-atkins-rea-kolbl-and-united-states-team-seven-crowned-worlds-toughest-mudder-champions-at-lake-las-vegas-300554343.html"},{"seq":17,"date":"2019-07-01","precision":"month","phase":"afterlife","platform":"reddit","actor":"r/Toughmudder participant","actor_kind":"public","text":"A participant described friends recruiting them for the Irish event and plans to return.","url":"https://old.reddit.com/r/Toughmudder/comments/cgo20m/my_first_tough_mudder_experience_tough_mudder/"},{"seq":18,"date":"2020-02-25","precision":"day","phase":"commercial","platform":"press","actor":"Spartan Race / bankruptcy 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posted a greenscreen response to the Mielle hair-oil discussion.","url":"https://www.tiktok.com/@trillxliberian/video/7184227672648584490"},{"seq":3,"date":"2023-01-03","precision":"day","phase":"jump","platform":"x","actor":"Uju Anya","actor_kind":"creator","text":"Anya discussed concerns about white customers, reformulation and access on Twitter.","url":"https://thegrio.com/2023/01/04/mielle-organics-cult-favorite-rosemary-oil-is-now-flying-off-the-shelves-heres-wh/"},{"seq":4,"date":"2023-01-03","precision":"day","phase":"response","platform":"x","actor":"Mielle Organics / Monique Rodriguez","actor_kind":"owner","text":"Mielle posted a statement assuring customers that it had no plans to change the formula.","url":"https://x.com/MielleOrganics/status/1610329579478040576"},{"seq":5,"date":"2023-01-03","precision":"day","phase":"backlash","platform":"tiktok","actor":"prettycritical","actor_kind":"creator","text":"prettycritical supported white customers buying from Black-owned brands 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had kept stock available on its website.","url":"https://www.glam.com/1159523/inside-the-complicated-drama-surrounding-mielle-hair-oil-on-social-media/"},{"seq":9,"date":"2023-01-09","precision":"week","phase":"peak","platform":"press","actor":"Glossy / Allure / The Independent","actor_kind":"press","text":"Coverage clustered in the January 9–15 week, with interviews, acquisition reports and an Amazon ranking.","url":"https://www.glossy.co/pop/4-black-women-on-the-controversy-around-alix-earle-and-mielle-organics/"},{"seq":10,"date":"2023-01-09","precision":"day","phase":"commercial","platform":"retail","actor":"Target shoppers","actor_kind":"public","text":"Glossy reported local Target shortages while the oil remained in stock on Mielle’s website.","url":"https://www.glossy.co/pop/4-black-women-on-the-controversy-around-alix-earle-and-mielle-organics/"},{"seq":11,"date":"2023-01-11","precision":"day","phase":"commercial","platform":"press","actor":"Mielle Organics / P&G 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HubSpot","actor_kind":"press","text":"Dazed and HubSpot examined the recommendation’s stock concerns and acquisition debate.","url":"https://www.dazeddigital.com/beauty/article/57974/1/what-you-need-to-know-about-the-mielle-rosemary-oil-tiktok-drama"},{"seq":15,"date":"2023-04-16","precision":"day","phase":"commercial","platform":"web","actor":"Market Defense","actor_kind":"brand","text":"Market Defense reported the oil retained No. 1 on its Amazon beauty list in the first quarter of 2023.","url":"https://beautymatter.com/articles/amazon-q1-2023-top-beauty-personal-care-products"},{"seq":16,"date":"2024-09-18","precision":"day","phase":"afterlife","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure revisited Earle’s recommendation as background to a separate controversy about reported hair damage.","url":"https://www.allure.com/story/mielle-organics-hair-loss-controversy"}]},{"id":"HIS-00534","slug":"amelia-dimoldenberg-andrew-garfield-golden-globes","url":"https://howitspread.com/id/HIS-00534","title":"Amelia Dimoldenberg and Andrew Garfield at the Golden Globes","owner":"Amelia Dimoldenberg","kind":"creator","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2023-01-11","peak_date":"2023-01-13","origin_platform":"x","platforms":"x;press;web;tiktok;reddit;youtube;instagram","mechanics":"response-chain;creator-relay;platform-jump;press-loop;newsjacking","score":38,"band":"Niche","provisional":true,"coverage":1,"reach":62,"contagion":20,"breadth":20,"velocity":65,"longevity":11,"events":15,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-11-18","precision":"day","phase":"precursor","platform":"x","actor":"British GQ","actor_kind":"brand","text":"British GQ posted the pair’s first 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materials.","url":"https://www.brut.media/fr/videos/ces-creations-de-la-marque-japonaise-anrealage-changent-de-couleur-grace-aux-lumieres-uv-a-la-fashion-week-de-paris"},{"seq":9,"date":"2023-03-04","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"Hindustan Times reported viewers’ responses on Instagram and YouTube.","url":"https://www.hindustantimes.com/trending/we-live-in-the-future-models-white-garments-change-colour-under-uv-light-watch-awe-inspiring-instagram-video-101677927004406.html"},{"seq":10,"date":"2023-03-04","precision":"day","phase":"press","platform":"press","actor":"Scroll","actor_kind":"press","country":"IN","text":"India's Scroll embedded Louis Pisano's seed clip and all three Vanessa Friedman runway clips in a video roundup.","url":"https://scroll.in/video/1045004/watch-these-clothes-change-colour-under-ultraviolet-light"},{"seq":11,"date":"2023-03-08","precision":"day","phase":"press","platform":"press","actor":"FashionUnited","actor_kind":"press","text":"FashionUnited reported over 326,000 Instagram views for reels of the collection.","url":"https://fashionunited.uk/news/fashion/the-most-viral-catwalk-shows-of-the-fw23-season/2023030868332"},{"seq":12,"date":"2023-03-22","precision":"day","phase":"press","platform":"press","actor":"The Straits Times","actor_kind":"press","text":"The Straits Times explained how the runway clothes changed colour under UV light.","url":"https://www.straitstimes.com/life/japanese-label-anrealage-unveils-colour-changing-clothes-during-paris-fashion-week"},{"seq":13,"date":"2023-05-11","precision":"day","phase":"afterlife","platform":"instagram","actor":"@anrealage_official","actor_kind":"owner","text":"Anrealage posted Beyoncé wearing a custom colour-changing robe for her tour opening in Stockholm.","url":"https://www.instagram.com/p/CsHfrj7hYBZ/"},{"seq":14,"date":"2023-06-05","precision":"day","phase":"afterlife","platform":"press","actor":"RUSSH","actor_kind":"press","text":"RUSSH linked Beyoncé’s custom tour dress to the viral Fall Winter collection.","url":"https://www.russh.com/beyonce-renaissance-tour-looks/"},{"seq":15,"date":"2023-09-26","precision":"day","phase":"backlash","platform":"press","actor":"Instagram commenters","actor_kind":"public","text":"Vogue recalled Instagram commenters’ concerns about the runway models’ exposure to UV light.","url":"https://www.vogue.com/fashion-shows/spring-2024-ready-to-wear/anrealage"},{"seq":16,"date":"2023-09-26","precision":"day","phase":"response","platform":"press","actor":"Kunihiko Morinaga","actor_kind":"owner","text":"Vogue reported the ANVISUAL trademark and an X8 eyewear collaboration after the viral 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launch day was unverified.","url":"https://www.heilsarmee.de/aktuelles/1450-euro-fuer-ein-paar-zerstoerter-turnschuhe.html?pdf=87"}]},{"id":"HIS-00538","slug":"barbie-selfie-generator","url":"https://howitspread.com/id/HIS-00538","title":"Barbie Selfie Generator","owner":"Warner Bros.","kind":"campaign","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2023-04-04","peak_date":"2023-04-04","origin_platform":"web","platforms":"web;x;press;instagram;box-office","mechanics":"remixable-template;shareable-output;creator-relay;platform-jump;press-loop","score":48,"band":"Notable","provisional":false,"coverage":0.8,"reach":92,"contagion":null,"breadth":30,"velocity":10,"longevity":24,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-04-04","precision":"day","phase":"seed","platform":"web","actor":"Warner Bros. / BOND","actor_kind":"owner","text":"Warner Bros. released a tool that put uploaded photos into its Barbie character-poster template.","url":"https://x.com/barbiethemovie/status/1643342683346173956"},{"seq":2,"date":"2023-04-04","precision":"day","phase":"jump","platform":"x","actor":"@kendallhosseini / @SaintHoax / @JoshxReid","actor_kind":"creator","text":"Creators recast Kendall Roy, Gwyneth Paltrow and Educating Yorkshire in the Barbie poster format.","url":"https://x.com/kendallhosseini/status/1643247259557953536"},{"seq":3,"date":"2023-04-04","precision":"day","phase":"press","platform":"press","actor":"Bustle","actor_kind":"press","text":"Bustle published a generator tutorial as parody posters filled Twitter timelines.","url":"https://www.bustle.com/life/barbie-movie-ai-selfie-generator-how-to-use"},{"seq":4,"date":"2023-04-04","precision":"week","phase":"peak","platform":"web","actor":"Visitors to BarbieSelfie.ai","actor_kind":"public","text":"Generator traffic peaked at 4.48 million visits in launch week, according to RightMetric.","url":"https://rightmetric.co/outsight-library/how-barbie-the-movie-turned-the-internet-pink-a-digital-marketing-masterclass"},{"seq":5,"date":"2023-04-06","precision":"day","phase":"press","platform":"press","actor":"MARKETING-INTERACTIVE","actor_kind":"press","text":"The trade reported a weekly surge in generator mentions and asked marketers how the format spread.","url":"https://www.marketing-interactive.com/barbie-movie-launches-viral-selfie-generator-a-play-for-ugc-hits"},{"seq":6,"date":"2023-04-10","precision":"day","phase":"jump","platform":"instagram","actor":"Mercedes / Nando's Singapore / Julie's","actor_kind":"brand","text":"The trade documented Instagram poster remixes by Mercedes, Nando's Singapore and Julie's.","url":"https://www.marketing-interactive.com/barbie-selfie-generator-brands-quick-thinking-fun"},{"seq":7,"date":"2023-05-08","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek named Warner Bros.' 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data during the weekend attempts.","url":"https://www.theautopian.com/there-were-more-than-3000-attempts-to-hack-dealerships-ai-chatbot-this-weekend/"},{"seq":9,"date":"2023-12-19","precision":"day","phase":"jump","platform":"web","actor":"The AI Exchange","actor_kind":"press","text":"The AI Exchange relayed the dollar-offer screenshot to its AI newsletter readers.","url":"https://news.theaiexchange.com/p/chevy-chatbots-go-rogue"},{"seq":10,"date":"2023-12-20","precision":"day","phase":"peak","platform":"press","actor":"GDELT indexed news","actor_kind":"public","text":"GDELT’s Chevrolet chatbot query peaked at six indexed articles in the December sample.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Chevrolet%22%20%22chatbot%22&mode=timelinevolraw&format=json&startdatetime=20231215000000&enddatetime=20231231000000"},{"seq":11,"date":"2023-12-20","precision":"day","phase":"backlash","platform":"press","actor":"Gizmodo","actor_kind":"press","text":"Gizmodo reproduced off-topic answers at Quirk Chevrolet and was blocked.","url":"https://gizmodo.com/ai-chevy-dealership-chatgpt-bot-customer-service-fail-1851111825"},{"seq":12,"date":"2023-12-21","precision":"day","phase":"response","platform":"web","actor":"Fullpath","actor_kind":"owner","text":"Fullpath said it added safeguards and offered a free trial after the chatbot-prank wave.","url":"https://www.fullpath.com/blog/what-really-happened-when-fullpaths-chatgpt-chatbot-went-viral/"},{"seq":13,"date":"2023-12-21","precision":"day","phase":"commercial","platform":"web","actor":"Fullpath","actor_kind":"owner","text":"Fullpath used its response article to offer a free 30-day trial available through December 31.","url":"https://www.fullpath.com/blog/what-really-happened-when-fullpaths-chatgpt-chatbot-went-viral/"},{"seq":14,"date":"2023-12-21","precision":"day","phase":"backlash","platform":"web","actor":"Jon Berna / DealerRefresh","actor_kind":"creator","text":"Jon Berna criticized Fullpath’s testing 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parody.","url":"https://www.gabra.my/duolingo-teams-up-with-niki-to-inspire-gen-z-language/"},{"seq":5,"date":"2026-03-31","precision":"day","phase":"press","platform":"press","actor":"MARKETING-INTERACTIVE","actor_kind":"press","text":"MARKETING-INTERACTIVE covered the parody and its comparison of romantic neglect with missed lessons.","url":"https://www.marketing-interactive.com/duolingo-taps-niki-to-turn-pop-lyrics-into-language-learning-moments-for-indonesia-s-gen-z"},{"seq":6,"date":"2026-03-31","precision":"day","phase":"response","platform":"tiktok","actor":"NIKI / Duolingo Indonesia","actor_kind":"owner","text":"By March 31, coverage described a social series in which NIKI explained slang and meanings in her lyrics.","url":"https://www.medcom.id/nasional/peristiwa/xkEd4ADb-duolingo-gandeng-niki-untuk-menginspirasi-anak-muda-indonesia-belajar-bahasa"},{"seq":7,"date":"2026-03-31","precision":"day","phase":"response","platform":"retail","actor":"Duolingo","actor_kind":"owner","text":"By March 31, coverage documented a lyric-themed installation at Mandarin Oriental Jakarta.","url":"https://www.marketing-interactive.com/duolingo-taps-niki-to-turn-pop-lyrics-into-language-learning-moments-for-indonesia-s-gen-z"},{"seq":8,"date":"2026-03-31","precision":"day","phase":"peak","platform":"press","actor":"Google News","actor_kind":"public","text":"Google News indexed three reports on March 31, the busiest date in its four-item retrieved feed.","url":"https://news.google.com/rss/search?q=Duolingo%20NIKI%20after%3A2026-03-23%20before%3A2026-04-18&hl=en-US&gl=US&ceid=US:en"},{"seq":9,"date":"2026-03-31","precision":"day","phase":"response","platform":"web","actor":"Duolingo","actor_kind":"owner","text":"The scheduled six-day campaign ended.","url":"https://www.sunstar.com.ph/amp/story/cebu/platform-taps-niki-for-gen-z-language-campaign"},{"seq":10,"date":"2026-03-31","precision":"day","phase":"press","platform":"press","actor":"ContentGrip","actor_kind":"press","text":"ContentGrip embedded NIKI’s TikTok invitation directing fans to Duolingo Indonesia for the March 26 reveal."},{"seq":11,"date":"2026-04-01","precision":"day","phase":"jump","platform":"instagram","actor":"NIKI fans and illustrators","actor_kind":"public","text":"By April 1, fans' and illustrators' NIKI and Duo artwork appeared on Duolingo Indonesia's Instagram.","url":"https://www.campaignindonesia.id/en/article/duet-niki-dan-duo-ajak-gen-z-indonesia-belajar-bahasa-lewat-lagu/1953498"},{"seq":12,"date":"2026-04-01","precision":"day","phase":"response","platform":"retail","actor":"Duolingo","actor_kind":"owner","text":"By April 1, Campaign Indonesia documented digital billboard ads at the Senopati-SCBD intersection.","url":"https://www.campaignindonesia.id/en/article/duet-niki-dan-duo-ajak-gen-z-indonesia-belajar-bahasa-lewat-lagu/1953498"},{"seq":13,"date":"2026-04-16","precision":"day","phase":"response","platform":"press","actor":"Duolingo","actor_kind":"owner","text":"Duolingo reported 58 million campaign impressions against an initial target of 15 million.","url":"https://www.campaignindonesia.id/article/duolingo-x-niki-hasilkan-58-juta-impresi-lampaui-target-tiga-kali-lipat/1954858"},{"seq":14,"date":"2026-04-16","precision":"day","phase":"response","platform":"tiktok","actor":"Duolingo","actor_kind":"owner","text":"Duolingo reported 17,717 TikTok filter uses in the first five days and 75 fan artworks.","url":"https://www.campaignindonesia.id/article/duolingo-x-niki-hasilkan-58-juta-impresi-lampaui-target-tiga-kali-lipat/1954858"},{"seq":15,"date":"2026-06-18","precision":"day","phase":"afterlife","platform":"press","actor":"Philstar.com","actor_kind":"press","text":"Philstar.com published a Manila-datelined article about the collaboration.","url":"https://www.philstar.com/lifestyle/2026/06/18/2529972/music-driven-english-learning-campaign-gen-zs-launched/amp/"}]},{"id":"HIS-00568","slug":"duolingo-on-ice","url":"https://howitspread.com/id/HIS-00568","title":"Duolingo on Ice","owner":"Duolingo","kind":"campaign","sector":"education","origin":"mixed","region":"US","seed_date":"2024-04-01","peak_date":"2024-04-01","origin_platform":"youtube","platforms":"instagram;youtube;web;press;reddit;tiktok","mechanics":"mystery-lore;spectacle;platform-jump;press-loop;mascot-persona","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":52,"contagion":35,"breadth":40,"velocity":65,"longevity":35,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-03-29","precision":"day","phase":"precursor","platform":"instagram","actor":"Duolingo","actor_kind":"owner","text":"Duolingo teased the campaign with footage of Duo skating at Rockefeller Center.","url":"https://aws2.campaignasia.com/article/duolingo-on-ice-was-just-an-april-fools-joke-but-heres-how-the-brand-made-it/495468"},{"seq":2,"date":"2024-04-01","precision":"day","phase":"seed","platform":"youtube","actor":"Duolingo","actor_kind":"owner","text":"Duolingo released the trailer for a fictional four-hour ice-skating musical.","url":"https://www.youtube.com/watch?v=lEFRl6Lej_0"},{"seq":3,"date":"2024-04-01","precision":"day","phase":"response","platform":"youtube","actor":"Duolingo","actor_kind":"owner","text":"Duolingo released Spanish or Vanish and a four-song musical EP.","url":"https://www.youtube.com/watch?v=dWXuz95uBQo"},{"seq":4,"date":"2024-04-01","precision":"day","phase":"commercial","platform":"web","actor":"Duolingo / SeatGeek","actor_kind":"owner","text":"The fake ticket funnel offered a free month of Super Duolingo and a SeatGeek discount.","url":"https://www.mediapost.com/publications/article/394867/duolingo-introduces-a-fool-on-ice.html"},{"seq":5,"date":"2024-04-01","precision":"day","phase":"press","platform":"press","actor":"MediaPost","actor_kind":"press","text":"MediaPost covered the trailer and its SeatGeek ticketing partnership.","url":"https://www.mediapost.com/publications/article/394867/duolingo-introduces-a-fool-on-ice.html"},{"seq":6,"date":"2024-04-01","precision":"day","phase":"jump","platform":"reddit","actor":"r/FigureSkating / r/YOI","actor_kind":"public","text":"Figure-skating and Yuri on Ice fans shared the campaign in separate Reddit communities.","url":"https://www.reddit.com/r/FigureSkating/comments/1bt8gx3/new_duolingo_on_ice_show/"},{"seq":7,"date":"2024-04-01","precision":"week","phase":"peak","platform":"press","actor":"MediaPost / CNET / Euronews","actor_kind":"press","text":"Launch-week coverage appeared in MediaPost, CNET and Euronews.","url":"https://www.mediapost.com/publications/article/394867/duolingo-introduces-a-fool-on-ice.html"},{"seq":8,"date":"2024-04-01","precision":"day","phase":"jump","platform":"web","actor":"GKPB / Yuri Teixeira","actor_kind":"press","country":"BR","text":"GKPB covered Duolingo on Ice in Portuguese, embedded its reel and linked the April Fools ticket offer.","url":"https://gkpb.com.br/164254/duolingo-on-ice/"},{"seq":9,"date":"2024-04-02","precision":"day","phase":"jump","platform":"tiktok","actor":"@nylimew","actor_kind":"creator","text":"A figure skater posted an audition for Duolingo on Ice and asked Duolingo to hire her.","url":"https://www.tiktok.com/@nylimew/video/7353319319863889194"},{"seq":10,"date":"2024-04-03","precision":"day","phase":"afterlife","platform":"tiktok","actor":"@sofi_di_nardo","actor_kind":"creator","text":"Sofi Di Nardo posted a piano cover of Spanish or Vanish.","url":"https://www.tiktok.com/@sofi_di_nardo/video/7353718082164100385"},{"seq":11,"date":"2024-04-03","precision":"day","phase":"press","platform":"press","actor":"Euronews Culture","actor_kind":"press","text":"Euronews said its team had believed the trailer and wanted the fictional show to become real.","url":"https://www.euronews.com/culture/2024/04/04/is-duolingo-staging-an-ice-skating-musical-it-should"},{"seq":12,"date":"2024-04-04","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Dean Fujioka","actor_kind":"celebrity","text":"Dean Fujioka sang History Maker over Duolingo skating footage.","url":"https://www.tiktok.com/@tenggangdian/video/7354005162031074576"},{"seq":13,"date":"2024-04-09","precision":"day","phase":"jump","platform":"youtube","actor":"Eddie Hates Reactions","actor_kind":"creator","text":"Eddie Hates Reactions published a reaction to Spanish or Vanish.","url":"https://www.youtube.com/watch?v=RjNqmo1G0D8"},{"seq":14,"date":"2024-04-14","precision":"day","phase":"press","platform":"press","actor":"Campaign Asia / PRWeek","actor_kind":"press","text":"Campaign Asia published Duolingo’s account of the production and platform results.","url":"https://aws2.campaignasia.com/article/duolingo-on-ice-was-just-an-april-fools-joke-but-heres-how-the-brand-made-it/495468"},{"seq":15,"date":"2024-04-22","precision":"day","phase":"response","platform":"web","actor":"Emmanuel Orssaud","actor_kind":"owner","text":"Orssaud reported more than 80 million combined organic views and described the Times Square placement.","url":"https://www.linkedin.com/pulse/committing-bit-how-why-duolingo-goes-big-april-fools-emmanuel-orssaud-ksvke"},{"seq":16,"date":"2024-08-07","precision":"day","phase":"afterlife","platform":"web","actor":"Duolingo","actor_kind":"owner","text":"Duolingo told shareholders that the campaign had generated nearly 100 million impressions.","url":"https://www.sec.gov/Archives/edgar/data/1562088/000156208824000203/q2fy24duolingo06-30x24shar.htm"},{"seq":17,"date":"2024-09-12","precision":"day","phase":"afterlife","platform":"press","actor":"Daily Bruin","actor_kind":"press","text":"Daily Bruin examined Duolingo on Ice as an example of the brand’s unhinged marketing.","url":"https://ssh.dailybruin.com/2024/09/12/how-duolingos-unhinged-marketing-strategy-nurtures-its-success/"}]},{"id":"HIS-00569","slug":"duolingo-peacock-love-language","url":"https://howitspread.com/id/HIS-00569","title":"Love Language","owner":"Duolingo and Peacock","kind":"campaign","sector":"education","origin":"seeded","region":"US","seed_date":"2023-03-30","peak_date":"2023-04-01","origin_platform":"youtube","platforms":"youtube;web;press","mechanics":"mascot-persona;unhinged-voice;newsjacking;platform-jump;press-loop","score":39,"band":"Niche","provisional":true,"coverage":1,"reach":53,"contagion":35,"breadth":10,"velocity":79,"longevity":17,"events":16,"sources":35,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-03-30","precision":"day","phase":"seed","platform":"youtube","actor":"Duolingo and Peacock","actor_kind":"owner","text":"Duolingo released a trailer for a fake dating show whose contestants spoke different languages.","url":"https://www.youtube.com/watch?v=mMG3wdMapDU"},{"seq":2,"date":"2023-03-30","precision":"day","phase":"commercial","platform":"web","actor":"Duolingo and Peacock","actor_kind":"owner","text":"The promotion offered a free Super Duolingo month and a discount on Peacock Premium.","url":"https://variety.com/2023/digital/news/peacock-reality-dating-show-love-language-fake-duolingo-april-fools-1235569022/"},{"seq":3,"date":"2023-03-30","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety explained that the show was fake and the subscription offers were real.","url":"https://variety.com/2023/digital/news/peacock-reality-dating-show-love-language-fake-duolingo-april-fools-1235569022/"},{"seq":4,"date":"2023-03-31","precision":"day","phase":"press","platform":"press","actor":"UPI and B&T","actor_kind":"press","text":"UPI covered the trailer, while B&T reported calls to turn the premise into a real show.","url":"https://www.upi.com/amp/Entertainment_News/2023/03/31/duolingo-peacock-love-language-trailer/4621680261709/"},{"seq":5,"date":"2023-03-31","precision":"day","phase":"response","platform":"web","actor":"Peacock","actor_kind":"owner","text":"Its archived page disclosed the fictional show, continued a joke dispute with Duo and linked real subscription offers."},{"seq":6,"date":"2023-04-01","precision":"day","phase":"response","platform":"youtube","actor":"Duolingo","actor_kind":"owner","text":"Duolingo posted Welcome to Love Language as campaign follow-up content.","url":"https://www.youtube.com/watch?v=LiDkU2zghdo"},{"seq":7,"date":"2023-04-01","precision":"week","phase":"peak","platform":"press","actor":"Press outlets","actor_kind":"press","text":"Coverage clustered around April Fools' weekend.","url":"https://variety.com/2023/digital/news/peacock-reality-dating-show-love-language-fake-duolingo-april-fools-1235569022/"},{"seq":8,"date":"2023-04-03","precision":"day","phase":"jump","platform":"youtube","actor":"Carron Productions","actor_kind":"creator","text":"PR Daily quoted Carron Productions asking on YouTube for the partners to make the show.","url":"https://www.prdaily.com/april-fools-day-2023-brands-that-got-it-right-and-wrong/"},{"seq":9,"date":"2023-04-04","precision":"day","phase":"response","platform":"press","actor":"Michaela Kron","actor_kind":"owner","text":"Kron told Marketing Brew that people were choosing to discuss the concept and those posts were going viral.","url":"https://www.marketingbrew.com/stories/2023/04/04/why-are-brands-still-pulling-pranks-on-april-fools-day"},{"seq":10,"date":"2023-04-12","precision":"day","phase":"jump","platform":"web","actor":"Change.org petition starter","actor_kind":"creator","text":"A fan started a petition asking Duolingo to produce Love Language as a real show.","url":"https://www.change.org/p/make-love-language-by-duolingo-a-real-show"},{"seq":11,"date":"2023-05-10","precision":"day","phase":"response","platform":"press","actor":"Luis von Ahn","actor_kind":"owner","text":"Von Ahn said people had asked for a real show, but Duolingo was focused on its main business.","url":"https://www.fool.com/earnings/call-transcripts/2023/05/10/duolingo-duol-q1-2023-earnings-call-transcript/"},{"seq":12,"date":"2023-11-09","precision":"day","phase":"afterlife","platform":"web","actor":"The Clios","actor_kind":"brand","text":"The campaign received a Silver Clio Entertainment award for television partnerships.","url":"https://clios.com/winners-gallery/details/171552"},{"seq":13,"date":"2024-04-23","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"Love Language received five Webby recognitions, including People's Voice for Best Use of Earned Media.","url":"https://winners.webbyawards.com/2024/advertising-media-pr/advertising-campaigns/best-video-campaign/283377/love-language"},{"seq":14,"date":"2024-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The campaign won a Gold Pencil for Branded Content in the Brand-Side / In-House discipline.","url":"https://www.oneclub.org/awards/theoneshow/-award/53359/love-language/"},{"seq":15,"date":"2024-06-27","precision":"day","phase":"afterlife","platform":"web","actor":"NBCUniversal","actor_kind":"owner","text":"NBCUniversal highlighted the campaign’s Cannes Lions shortlist in a festival recap.","url":"https://www.nbcuniversal.com/article/power-live-cannes-lions-2024"},{"seq":16,"date":"2024-08-07","precision":"day","phase":"afterlife","platform":"web","actor":"Duolingo","actor_kind":"owner","text":"Duolingo said its later On Ice campaign drew over four times Love Language’s impressions.","url":"https://content-archive.fast-edgar.com/20240807/A527K22CZ22282Z2222G2MOZMTBIZTG27262/q2fy24duolingo06-30x24shar.htm"}]},{"id":"HIS-00570","slug":"duolingo-sick-duo-icon","url":"https://howitspread.com/id/HIS-00570","title":"Sick 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icon nightmare fuel.","url":"https://x.com/youcancallmefox/status/1828188161404739673"},{"seq":3,"date":"2024-08-27","precision":"day","phase":"jump","platform":"reddit","actor":"u/PerspectiveOne2087","actor_kind":"creator","text":"A Reddit user asked what happened to Duo on the Google Play icon.","url":"https://www.reddit.com/r/duolingo/comments/1f2avz0"},{"seq":4,"date":"2024-08-28","precision":"day","phase":"response","platform":"x","actor":"Duolingo Brazil","actor_kind":"owner","text":"Duolingo Brazil shared the icon and asked a friend to buy vitamin C.","url":"https://diariodonordeste.verdesmares.com.br/ultima-hora/tecnologia/duolingo-doente-entenda-nova-aparencia-do-duo-que-viralizou-na-web-1.3552110"},{"seq":5,"date":"2024-08-29","precision":"day","phase":"press","platform":"press","actor":"The i Paper","actor_kind":"press","text":"The i Paper quoted Duolingo saying Duo was sick of reminding people to do their lessons.","url":"https://inews.co.uk/news/technology/why-is-duolingo-melting-duo-owl-icon-2700542"},{"seq":6,"date":"2024-08-29","precision":"day","phase":"peak","platform":"press","actor":"Contemporary press","actor_kind":"press","text":"Four opened reports covered the sick icon and users’ reactions on the same day.","url":"https://www.themarysue.com/what-happened-to-the-duolingo-icon-explained/"},{"seq":7,"date":"2024-08-30","precision":"day","phase":"backlash","platform":"press","actor":"Creative Bloq","actor_kind":"press","text":"Creative Bloq called the sick icon a guilt-tripping ploy.","url":"https://www.creativebloq.com/design/logos-icons/is-duolingo-okay"},{"seq":8,"date":"2024-08-30","precision":"day","phase":"backlash","platform":"reddit","actor":"r/memes users","actor_kind":"public","text":"An r/memes thread turned the icon into illness jokes and debated the marketing tactic.","url":"https://www.reddit.com/r/memes/comments/1f4nydl/whats_happened_to_duolingo/"},{"seq":9,"date":"2024-08-30","precision":"day","phase":"backlash","platform":"x","actor":"@henchgirl_comic","actor_kind":"creator","text":"Kristen Gudsnuk posted the icon and joked that the owl needed a CDC check.","url":"https://x.com/henchgirl_comic/status/1829560430978617717"},{"seq":10,"date":"2024-09-01","precision":"day","phase":"jump","platform":"web","actor":"ちびこ","actor_kind":"creator","text":"A Japanese note author reported doing three lessons to restore the icon, then searching X when it stayed sick.","url":"https://note.com/yatchi/n/ne68ed63315b4"},{"seq":11,"date":"2024-09-02","precision":"day","phase":"response","platform":"x","actor":"@Duolingo_Japan","actor_kind":"owner","text":"Duolingo Japan apologised and blamed low air pressure for feeling unwell.","url":"https://x.com/Duolingo_Japan/status/1830444788476195313"},{"seq":12,"date":"2024-09-04","precision":"day","phase":"backlash","platform":"x","actor":"@TinaMories","actor_kind":"creator","text":"Tina Mories posted a screenshot and said she was distressed on the owl’s behalf.","url":"https://x.com/TinaMories/status/1831427939000545655"},{"seq":13,"date":"2024-09-11","precision":"day","phase":"afterlife","platform":"reddit","actor":"r/duolingo user","actor_kind":"creator","text":"A Reddit user reported that an app update had removed Sick Duo.","url":"https://www.reddit.com/r/duolingo/comments/1fegcba/update_your_duolingo_app_sick_duo_is_gone/"},{"seq":14,"date":"2024-09-13","precision":"day","phase":"response","platform":"web","actor":"Duolingo","actor_kind":"owner","text":"Duolingo thanked people for their concern and said Duo was feeling better.","url":"https://www.linkedin.com/posts/duolingo_why-the-duolingo-owl-suddenly-looks-so-sick-activity-7240415141903675392-CvK7"},{"seq":15,"date":"2024-10-01","precision":"day","phase":"afterlife","platform":"web","actor":"Ryan Sims","actor_kind":"owner","text":"Ryan Sims said Luis von Ahn had asked designers to make the icon’s booger more pronounced.","url":"https://www.linkedin.com/posts/rynsms_onlyatduolingo-activity-7246927803407888384-4ArZ"},{"seq":16,"date":"2025-04-10","precision":"day","phase":"afterlife","platform":"press","actor":"Fast Company","actor_kind":"press","text":"Fast Company reported 30 million Sick Duo impressions across Instagram and TikTok.","url":"https://www.fastcompany.com/91313082/duolingo-dead-duo-owl-social-media-campaign"}]},{"id":"HIS-00571","slug":"duolingo-super-bowl-buttception","url":"https://howitspread.com/id/HIS-00571","title":"Duolingo Super Bowl 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“yeah what about it”.","url":"https://x.com/duolingo/status/1701325404445786474"},{"seq":3,"date":"2024-01-04","precision":"day","phase":"precursor","platform":"press","actor":"Manu Orssaud","actor_kind":"owner","text":"Duolingo’s CMO announced plans for its first local Super Bowl ad.","url":"https://www.marketingbrew.com/stories/2024/01/04/duolingo-unhinged-brand-campaigns-tiktok"},{"seq":4,"date":"2024-02-11","precision":"day","phase":"precursor","platform":"instagram","actor":"Duolingo and Dr. Miami","actor_kind":"owner","text":"Duolingo ran a Dr. Miami butt-lift teaser before the finished commercial aired.","url":"https://www.prdaily.com/the-best-and-worst-pr-moments-from-super-bowl-lviii/"},{"seq":5,"date":"2024-02-11","precision":"day","phase":"seed","platform":"tv","actor":"Duolingo","actor_kind":"owner","country":"US","text":"Duolingo aired Buttception in seven US markets during the Super 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backlash over its demonstration on coily hair.","url":"https://www.marieclaire.com/beauty/dyson-airstrait-ad-tiktok-controversy/"},{"seq":14,"date":"2024-12-22","precision":"week","phase":"afterlife","platform":"web","actor":"US searchers / Treendly","actor_kind":"public","text":"Treendly’s weekly US Google series for “Dyson Airstraight” reached its five-year high of 100.","url":"https://treendly.com/trend/dyson-airstraight"},{"seq":15,"date":"2025-11-17","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED described Shark’s Glam and Chi’s AirGlide as Airstrait dupes.","url":"https://www.wired.com/gallery/best-hair-straighteners/"}]},{"id":"HIS-00577","slug":"eight-thousand-dollar-blue-couch","url":"https://howitspread.com/id/HIS-00577","title":"$8,000 Blue Couch","owner":"Amanda Joy (seed video); no single owner of the 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and warned viewers against picking up street furniture.","url":"https://www.tiktok.com/@inkkittenz/video/7235110559845354798"},{"seq":3,"date":"2023-05-20","precision":"day","phase":"jump","platform":"x","actor":"@boymolish","actor_kind":"creator","text":"@boymolish reposted the TikTok and asked why he was never this lucky.","url":"https://x.com/boymolish/status/1660012566783877123"},{"seq":4,"date":"2023-05-21","precision":"day","phase":"backlash","platform":"x","actor":"@saturnblooze","actor_kind":"creator","text":"@saturnblooze used a dancing clip to joke about bedbugs and roaches gaining a new home.","url":"https://x.com/saturnblooze/status/1660076801631166464"},{"seq":5,"date":"2023-05-21","precision":"day","phase":"backlash","platform":"x","actor":"Derek Guy (@dieworkwear)","actor_kind":"creator","text":"Derek Guy posted a fictional story about a Victorian ghost haunting the couch.","url":"https://x.com/dieworkwear/status/1660369282944102400"},{"seq":6,"date":"2023-05-21","precision":"day","phase":"response","platform":"tiktok","actor":"Amanda Joy (@yafavv.mandaa)","actor_kind":"owner","text":"Joy posted a reply defending her cleaning process and showing the Roche Bobois tag.","url":"https://www.tiktok.com/@yafavv.mandaa/video/7235713844037831982"},{"seq":7,"date":"2023-05-22","precision":"day","phase":"afterlife","platform":"x","actor":"Oklahoma wildlife department / Merriam-Webster","actor_kind":"brand","text":"The wildlife department invented a missing-couch story, and Merriam-Webster posted the definition of couch.","url":"https://x.com/OKWildlifeDept/status/1660640263725826049"},{"seq":8,"date":"2023-05-22","precision":"day","phase":"backlash","platform":"x","actor":"Ben Wegmann (@benwegmann)","actor_kind":"creator","text":"Ben Wegmann invented a story about a client whose couch disappeared during 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authenticity.","url":"https://madame.lefigaro.fr/deco-design/actu-deco/ce-canape-d-une-valeur-de-4790-ramasse-dans-la-rue-par-une-influenceuse-dechaine-les-passions-20230524"},{"seq":12,"date":"2023-05-25","precision":"day","phase":"press","platform":"press","actor":"BFMTV","actor_kind":"press","text":"BFMTV reported over 61 million TikTok views and another 110 million views on the Twitter repost.","url":"https://www.bfmtv.com/tech/actualites/reseaux-sociaux/pourquoi-un-canape-bleu-francais-passionne-tik-tok-et-twitter-depuis-quelques-jours_AN-202305250393.html"},{"seq":13,"date":"2023-05-25","precision":"day","phase":"jump","platform":"audio","actor":"Myf Warhurst / Zan Rowe","actor_kind":"press","text":"ABC’s Bang On discussed the blue-couch meme in its weekly podcast.","url":"https://www.abc.net.au/listen/programs/bangon/248-tina-turner-beyonce-jury-duty/102393796"},{"seq":14,"date":"2023-05-26","precision":"day","phase":"response","platform":"press","actor":"Roche 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Comeback Cars print teaser sent readers to a WhatsApp bot that supplied car images and a reveal date.","url":"https://www.carexpert.com.au/car-news/ford-capri-locked-in-for-electric-suv-rebirth"},{"seq":3,"date":"2024-06-27","precision":"day","phase":"seed","platform":"instagram","actor":"expiredfilmclub","actor_kind":"creator","text":"Expired Film Club posted paid footage of Cantona and a goat at a Bierkeller.","url":"https://www.instagram.com/p/C8uL8_MIHy8/"},{"seq":4,"date":"2024-06-28","precision":"day","phase":"response","platform":"tiktok","actor":"EmanRTM","actor_kind":"creator","text":"EmanRTM posted the paid goat interview with Cantona at 16:32 UTC.","url":"https://www.tiktok.com/@emanrtm/video/7385592817734733088"},{"seq":5,"date":"2024-06-29","precision":"day","phase":"jump","platform":"x","actor":"X users / Fan Banter","actor_kind":"public","text":"Users questioned Cantona’s goat interview after EmanRTM reposted it on X with an ad 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Cantona defended the Capri’s transformation into an SUV.","url":"https://www.reddit.com/user/Ford_of_Europe/comments/1e67h1w/hello_reddit_i_am_eric_cantona_football_legend/"},{"seq":15,"date":"2024-10-14","precision":"day","phase":"commercial","platform":"web","actor":"Ford","actor_kind":"owner","text":"Ford began shipping Capris to European dealers and reported almost 200,000 online configurations.","url":"https://www.fromtheroad.ford.com/eur/en/articles/2024/new-electric-ford-capri-is-on-its-way-to-customers"},{"seq":16,"date":"2025-05-13","precision":"day","phase":"afterlife","platform":"web","actor":"Ford Design / Eric Cantona","actor_kind":"owner","text":"Ford revealed a one-off Cantona Capri with a backlit quote from the launch campaign.","url":"https://www.fordpers.be/content/documents/news/2025/2025-06-11-capri-cantona-en.pdf"}]},{"id":"HIS-00584","slug":"ford-mens-only-explorer","url":"https://howitspread.com/id/HIS-00584","title":"Ford Men's Only Edition 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described its initial anger at the title before explaining the tribute to women inventors.","url":"https://www.jalopnik.com/ford-explorer-ad-womens-history-month-mens-only-edition-1850200442/"},{"seq":3,"date":"2023-03-08","precision":"day","phase":"response","platform":"web","actor":"Jim Farley","actor_kind":"owner","text":"Ford’s CEO shared the creative on LinkedIn and celebrated women inventors.","url":"https://www.linkedin.com/posts/jim-farley_introducing-the-ford-explorer-mens-only-activity-7039266476104540160-sNSq"},{"seq":4,"date":"2023-03-08","precision":"day","phase":"backlash","platform":"web","actor":"Colman Murphy","actor_kind":"creator","text":"Colman Murphy called Ford’s LinkedIn video tone-deaf and criticized its focus on men.","url":"https://www.linkedin.com/posts/ford-motor-company_introducing-the-ford-explorer-mens-only-activity-7039247833190858752-R9kT"},{"seq":5,"date":"2023-03-09","precision":"day","phase":"jump","platform":"audio","actor":"Paul Daly and Kyle 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and No. 38 on YouTube Trending after two days.","metric_value":316000,"metric_label":"Over 316,000 YouTube views","url":"https://www.prdaily.com/ford-puts-out-commercial-for-mens-only-explorer-getting-to-know-gen-alpha-and-more/"},{"seq":9,"date":"2023-03-10","precision":"day","phase":"press","platform":"press","actor":"ScoopWhoop","actor_kind":"press","text":"ScoopWhoop covered the X repost and quoted viewers praising the ending.","url":"https://www.scoopwhoop.com/humor/ford-men-only-car-viral-ad/"},{"seq":10,"date":"2023-03-10","precision":"day","phase":"press","platform":"press","actor":"Motor16","actor_kind":"press","country":"ES","text":"Spain’s Motor16 covered the spoof in Spanish and embedded its YouTube video.","url":"https://www.motor16.com/lo-mas-visto/ford-explorer-mens-only-edition-suv/"},{"seq":11,"date":"2023-03-14","precision":"day","phase":"press","platform":"press","actor":"WRTV / Simplemost","actor_kind":"press","text":"WRTV reported more than 544,000 views and Ford’s plans to highlight women innovators through March.","metric_value":544000,"metric_label":"Over 544,000 YouTube views","url":"https://www.wrtv.com/news/ford-makes-mens-only-explorer-commercial-for-womens-history-month/"},{"seq":12,"date":"2023-03-15","precision":"day","phase":"jump","platform":"reddit","actor":"Reddit users","actor_kind":"public","text":"UNILAD reported Reddit arguments over whether the ad celebrated women or patronized men.","url":"https://www.unilad.com/technology/ford-men-only-advert-condescending-towards-men-013254-20230315"},{"seq":13,"date":"2023-03-17","precision":"day","phase":"jump","platform":"tiktok","actor":"Fund for Women’s Equality / ERA Coalition","actor_kind":"brand","text":"The ERA Coalition published its Fund for Women’s Equality TikTok duet with @yoinked.co’s repost of the 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video circulated during the week later described by Fortune as its viral week.","url":"https://fortune.com/2023/12/16/tesla-cybertruck-struggling-spurs-forest-service-offer/"},{"seq":3,"date":"2023-12-12","precision":"day","phase":"jump","platform":"x","actor":"@EZebroni","actor_kind":"creator","text":"Ethan reposted the rescue clip on X as a Ford pulling a Cybertruck up a snowy hill.","url":"https://x.com/EZebroni/status/1734410603136241763"},{"seq":4,"date":"2023-12-12","precision":"day","phase":"press","platform":"press","actor":"Jalopnik / Business Insider","actor_kind":"press","text":"Jalopnik and Business Insider reported the rescue and debated the cause of the lost traction.","url":"https://www.jalopnik.com/ford-f-150-comes-to-the-rescue-after-tesla-cybertruck-g-1851092936/"},{"seq":5,"date":"2023-12-12","precision":"day","phase":"backlash","platform":"x","actor":"TESLARATI / The Cybertruck Guy","actor_kind":"press","text":"TESLARATI blamed test drivers, while The Cybertruck Guy 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users.","url":"https://www.facebook.com/StanislausNF/posts/pfbid0UxH3pNSzKwcgKyYgs6eHub5SjPzmPek9GPzyVy9gruaUYDNYnHhKzLLk3nhprwkfl"},{"seq":12,"date":"2023-12-15","precision":"day","phase":"press","platform":"press","actor":"SFGATE / Benjamin Cossel","actor_kind":"press","text":"A Forest Service spokesman told SFGATE that the cheeky education offer was serious.","url":"https://www.sfgate.com/california-parks/article/cybertruck-park-off-road-educate-18557129.php"},{"seq":13,"date":"2023-12-15","precision":"day","phase":"jump","platform":"reddit","actor":"SFGATE / u/jankology","actor_kind":"press","text":"SFGATE embedded a Reddit thread where u/jankology had shared the rescue footage.","url":"https://www.reddit.com/r/TeslaLounge/comments/18gprmn/cybertruck_stuck_offroad_in_the_snow/"},{"seq":14,"date":"2023-12-15","precision":"day","phase":"press","platform":"x","actor":"AccuWeather","actor_kind":"press","text":"AccuWeather shared the rescue footage on X with a caption naming the Ford 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Diapér, a fictional luxury diaper advertised at $120 per pack.","url":"https://www.instagram.com/p/CdbWBaJumhb/"},{"seq":3,"date":"2022-05-11","precision":"day","phase":"backlash","platform":"instagram","actor":"Instagram commenters","actor_kind":"public","text":"Commenters questioned whether the announcement was an April Fools joke."},{"seq":4,"date":"2022-05-11","precision":"day","phase":"jump","platform":"x","actor":"Ashley Ray / Jennifer Gunter","actor_kind":"creator","text":"Ray criticized the post during the formula shortage; Gunter questioned whether it was a joke."},{"seq":5,"date":"2022-05-11","precision":"day","phase":"backlash","platform":"x","actor":"Gillian Branstetter","actor_kind":"creator","text":"Branstetter mocked gemstone diapers alongside posts about the formula shortage."},{"seq":6,"date":"2022-05-11","precision":"day","phase":"press","platform":"press","actor":"Global News","actor_kind":"press","text":"Global News covered the diaper announcement and quoted 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ET.","url":"https://www.greenmatters.com/p/goop-diapers"},{"seq":10,"date":"2022-05-12","precision":"week","phase":"peak","platform":"press","actor":"Glamour / Salon / NewBeauty","actor_kind":"press","text":"Coverage of the reveal followed Instagram criticism and Twitter reactions."},{"seq":11,"date":"2022-05-12","precision":"day","phase":"press","platform":"press","actor":"E! News / Daily Pop","actor_kind":"press","text":"E! News published Paltrow’s reveal and comments from Baby2Baby’s co-CEOs.","url":"https://www.eonline.com/news/1330649/heres-the-truth-about-gwyneth-paltrows-alpaca-wool-goop-diapers"},{"seq":12,"date":"2022-05-13","precision":"day","phase":"press","platform":"press","actor":"CNN Brasil","actor_kind":"press","text":"CNN Brasil reported the backlash and explained the diaper-tax campaign.","url":"https://www.cnnbrasil.com.br/lifestyle/gwyneth-paltrow-anuncia-fralda-por-120-dolares-o-pacote-e-causa-polemica/"},{"seq":13,"date":"2023-05-18","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Show listed a Cultural Driver Bronze Pencil and a Health & Wellness Merit for The Diapér.","url":"https://www.oneclub.org/awards/theoneshow/-award/47776/the-diapr/"},{"seq":14,"date":"2023-06-19","precision":"month","phase":"afterlife","platform":"web","actor":"Giant Artists / Cannes Lions","actor_kind":"brand","text":"The campaign won a Social/Influencer Marketing Lion at the June festival.","url":"https://www.giantartists.com/news/55657/jessica-antola-wins-cannes-lion-award-for-her-goop-andquotthe-diaprandquot-campaign"}]},{"id":"HIS-00589","slug":"gucci-twinsburg","url":"https://howitspread.com/id/HIS-00589","title":"Gucci Twinsburg","owner":"Gucci","kind":"campaign","sector":"fashion","origin":"stunt","region":"IT","seed_date":"2022-09-23","peak_date":"2022-09-23","origin_platform":"youtube","platforms":"web;instagram;youtube;press;x;tiktok;facebook;reddit","mechanics":"spectacle;mystery-lore;founder-origin;platform-jump;press-loop","score":41,"band":"Notable","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":40,"velocity":69,"longevity":14,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-08-01","precision":"month","phase":"precursor","platform":"web","actor":"GE Projects / Pollak 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and the finale in which twins joined hands.","url":"https://www.vogue.co.uk/news/article/gucci-twinsburg-ss23"},{"seq":5,"date":"2022-09-23","precision":"week","phase":"peak","platform":"press","actor":"News outlets","actor_kind":"press","text":"The sampled launch-week coverage included AP, EL PAÍS, The Independent and Vogue.","url":"https://cnalifestyle.channelnewsasia.com/style-beauty/gucci-twinsburg-spring-summer-2023-milan-fashion-week-329921"},{"seq":6,"date":"2022-09-24","precision":"day","phase":"press","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent published a video of the twin finale.","url":"https://www.the-independent.com/tv/culture/twins-gucci-milan-fashion-week-b2174467.html"},{"seq":7,"date":"2022-09-24","precision":"day","phase":"response","platform":"x","actor":"@gucci","actor_kind":"owner","text":"Gucci posted a finale clip describing the cast as twins and doppelgängers.","url":"https://x.com/gucci/status/1573711373456277504"},{"seq":8,"date":"2022-09-26","precision":"day","phase":"afterlife","platform":"web","actor":"Atmosphere Faces","actor_kind":"brand","text":"Atmosphere Faces said it supplied the Flag Twins for the show.","url":"https://www.atmospherefaces.co.uk/our-work/3074/flag-twins--gucci"},{"seq":9,"date":"2022-09-28","precision":"day","phase":"afterlife","platform":"press","actor":"Pollak twins / SLEEK","actor_kind":"creator","text":"The Pollak twins described confidential casting and Gucci’s decisions about their runway positions.","url":"https://www.sleek-mag.com/article/we-speak-to-1-of-the-68-twins-that-walked-gucci-twinsburg/"},{"seq":10,"date":"2022-09-29","precision":"day","phase":"afterlife","platform":"press","actor":"Amalie Moosgaard / Vogue Scandinavia","actor_kind":"creator","text":"Amalie Moosgaard described walking with Cecilie and meeting twins making their catwalk debuts.","url":"https://www.voguescandinavia.com/articles/model-diary-twinning-backstage-at-gucci"},{"seq":11,"date":"2022-10-05","precision":"day","phase":"jump","platform":"tiktok","actor":"@culted","actor_kind":"press","text":"Culted reported 4 million views for its TikTok clip of the twin reveal.","url":"https://culted.com/fashion/most-viral-moments-on-our-tiktok-ss23/"},{"seq":12,"date":"2022-10-11","precision":"day","phase":"commercial","platform":"web","actor":"The Impression","actor_kind":"press","text":"The Impression ranked Gucci’s Spring 2023 show sixth by views of its collection pages.","url":"https://theimpression.com/top-20-most-viewed-fashion-shows-of-spring-2023/"},{"seq":13,"date":"2022-12-23","precision":"day","phase":"afterlife","platform":"press","actor":"FashionUnited / Launchmetrics","actor_kind":"press","text":"FashionUnited cited Launchmetrics’ $18.8 million media-value estimate for Twinsburg.","url":"https://fashionunited.com/news/fashion/10-of-the-most-viral-fashion-moments-from-2022/2022122351408"},{"seq":14,"date":"2023-01-26","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook viewers","actor_kind":"public","text":"Vogue Business reported over 6 million views for Gucci’s Twinsburg show on Facebook.","url":"https://www.vogue.com/article/digital-volatility-underpins-fragmented-performance-per-vogue-business-index"},{"seq":15,"date":"2024-11-11","precision":"day","phase":"afterlife","platform":"tiktok","actor":"@xfashionworld / The Rakyat Post","actor_kind":"creator","text":"The Rakyat Post reported a TikTok revival and explained that the runway footage dated from 2022.","url":"https://www.therakyatpost.com/trpbm/viral/2024/11/11/tular-video-68-pasangan-kembar-catwalk-untuk-gucci-twinsburg-fashion-show-macam-mana-boleh-jumpa/"},{"seq":16,"date":"2025-06-04","precision":"day","phase":"jump","platform":"reddit","actor":"r/interestingasfuck 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look.","url":"https://www.tiktok.com/@benulus/video/7146333687100099886"},{"seq":9,"date":"2022-09-24","precision":"day","phase":"backlash","platform":"tiktok","actor":"Iris Beilin","actor_kind":"creator","text":"Beilin posted a sarcastic response captioned “Wow!!! 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more than doubled in a week.","url":"https://www.glossy.co/shop/strawberry-girl-makeup-products-to-get-the-viral-look/"},{"seq":9,"date":"2023-08-21","precision":"day","phase":"response","platform":"instagram","actor":"Hailey Bieber / Rhode","actor_kind":"owner","text":"Bieber announced Rhode’s Strawberry Glaze lip treatment collaboration with Krispy Kreme.","url":"https://www.traackr.com/influencer-marketing-blog/influencer-marketing-tips-hailey-biebers-trends"},{"seq":10,"date":"2023-08-23","precision":"day","phase":"jump","platform":"reddit","actor":"u/veraaveda1","actor_kind":"creator","text":"A Reddit user recreated the strawberry look with crimson rouge and drawn freckles.","url":"https://www.reddit.com/r/drugstoreMUA/comments/15z63k6/strawberry_makeup/"},{"seq":11,"date":"2023-08-28","precision":"day","phase":"backlash","platform":"reddit","actor":"r/BeautyGuruChatter participants","actor_kind":"public","text":"Reddit participants criticized strawberry girl makeup as blush and 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Instagram.","url":"https://www.glossy.co/pop/with-new-strawberry-glaze-flavor-rhode-closes-in-on-1-million-peptide-lip-treatments-sold/"},{"seq":14,"date":"2023-09-12","precision":"day","phase":"response","platform":"retail","actor":"Rhode","actor_kind":"owner","text":"Rhode restocked the limited-edition Strawberry Glaze lip treatment.","url":"https://www.thepinknews.com/2023/09/12/rhode-skin-strawberry-glaze-lip-treatment/"},{"seq":15,"date":"2023-12-14","precision":"day","phase":"afterlife","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"NewBeauty listed strawberry makeup second in Google’s top trending makeup searches of the year.","url":"https://www.newbeauty.com/view/top-makeup-trends-2023-google"},{"seq":16,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"retail","actor":"Rhode","actor_kind":"owner","text":"Rhode’s product page listed Strawberry Glaze as a permanent addition after its limited edition 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Salon covered the recruitment offer and its social and in-store campaign.","url":"https://creative.salon/articles/work/mother-weber-shandwick-ikea-careers-done-different"},{"seq":3,"date":"2024-06-03","precision":"day","phase":"jump","platform":"x","actor":"RBXNews","actor_kind":"press","text":"RBXNews posted the paid-job offer on X, as preserved in The Escapist’s embed.","url":"https://www.escapistmagazine.com/ikea-is-hiring-people-to-work-in-virtual-roblox-stores-but-theres-a-catch/"},{"seq":4,"date":"2024-06-03","precision":"day","phase":"backlash","platform":"press","actor":"The Escapist","actor_kind":"press","text":"The Escapist called the offer a stage of late-stage capitalism while saying the writer would apply.","url":"https://www.escapistmagazine.com/ikea-is-hiring-people-to-work-in-virtual-roblox-stores-but-theres-a-catch/"},{"seq":5,"date":"2024-06-04","precision":"day","phase":"press","platform":"press","actor":"TIME / CBS News","actor_kind":"press","text":"TIME and CBS 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embedded Sarah Jessica Parker's filming-look Instagram post in Italian coverage of the clutch's online debate.","url":"https://tg24.sky.it/spettacolo/2022/10/07/carrie-bradshaw-borsa-piccione"},{"seq":9,"date":"2022-10-12","precision":"day","phase":"jump","platform":"instagram","actor":"Jenny Walton","actor_kind":"creator","text":"Walton posted a reel naming her clutch Peggy and explaining that it did not fit a phone.","url":"https://www.instagram.com/reel/CjnUrVIj0j6/"},{"seq":10,"date":"2022-10-19","precision":"day","phase":"commercial","platform":"retail","actor":"JW Anderson","actor_kind":"owner","text":"Bazaar reported the bag sold out, with preorders available for the following February.","url":"https://www.harpersbazaar.com/fashion/designers/a41651465/jw-anderson-pigeon-bag-sarah-jessica-parker-sex-and-the-city/"},{"seq":11,"date":"2022-10-20","precision":"day","phase":"press","platform":"press","actor":"CNA Luxury","actor_kind":"press","text":"CNA Luxury republished Jo Ellison's FT pigeon-clutch column, including her Jonathan Anderson interview.","url":"https://cnaluxury.channelnewsasia.com/obsessions/jw-anderson-pigeon-clutch-211591"},{"seq":12,"date":"2022-11-29","precision":"day","phase":"afterlife","platform":"web","actor":"Lyst","actor_kind":"brand","text":"Lyst named the pigeon clutch its weirdest and most wonderful fashion moment of the year.","url":"https://wwd.com/fashion-news/fashion-trends/miu-miu-mini-skirt-jw-anderson-pigeon-clutch-birkenstock-boston-clogs-hottest-items-2022-lyst-1235431507/"},{"seq":13,"date":"2022-11-30","precision":"day","phase":"jump","platform":"tiktok","actor":"Fashion Railway","actor_kind":"creator","text":"The Impression reported 80,000 likes on Fashion Railway’s TikTok of Sam Smith holding the clutch.","url":"https://theimpression.com/is-fashion-sacrificing-sales-for-likes/"},{"seq":14,"date":"2023-06-28","precision":"day","phase":"response","platform":"instagram","actor":"JW 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promotion.","url":"https://de.linkedin.com/posts/savahansmann_trendanalyse-tiktoktrend-linkedinhashtagsbringennichtslol-activity-7110170742071119874-dot1"},{"seq":6,"date":"2023-09-21","precision":"day","phase":"afterlife","platform":"web","actor":"Ben Harris / Karla Otto","actor_kind":"brand","text":"Harris said Karla Otto supplied influencer marketing, VIP relations and guest-list services for the show.","url":"https://www.linkedin.com/posts/ben-harris-996a76b3_talentservices-influencermarkering-twiggy-activity-7110538300532105216-EH91"},{"seq":7,"date":"2023-09-22","precision":"day","phase":"afterlife","platform":"web","actor":"Robyn Nissim","actor_kind":"creator","text":"Nissim said the Sabrina collaboration had introduced her to MAC’s fashion show.","url":"https://www.linkedin.com/posts/rnissim_mac-cosmetics-on-instagram-tube-girl-activity-7111001226195976193-DOfp"},{"seq":8,"date":"2023-09-22","precision":"day","phase":"jump","platform":"web","actor":"Lia Haberman / ICYMI","actor_kind":"creator","text":"Recommended Bahsoon in Hit Follow and linked the MAC partnership as a quick-turnaround campaign."},{"seq":9,"date":"2023-09-26","precision":"day","phase":"press","platform":"press","actor":"Creative Salon","actor_kind":"press","text":"Creative Salon cited MAC’s Tube Girl partnership as an alternative to branded Tube station takeovers.","url":"https://creative.salon/articles/features/qotw-burberry-street"},{"seq":10,"date":"2023-09-27","precision":"day","phase":"afterlife","platform":"web","actor":"Audrey Donaldson","actor_kind":"creator","text":"Donaldson discussed MAC’s sponsored TikTok content and London Fashion Week invitation on LinkedIn.","url":"https://www.linkedin.com/posts/amd92_tiktok-maccosmetics-activity-7112837020233687041-8iwB"},{"seq":11,"date":"2023-09-29","precision":"day","phase":"afterlife","platform":"web","actor":"Karla Otto","actor_kind":"brand","text":"Karla Otto featured Bahsoon and Twiggy in its London Fashion Week report on MAC’s show.","url":"https://www.linkedin.com/pulse/london-fashion-week-debrief-karla-otto-ltd"},{"seq":12,"date":"2023-10-01","precision":"day","phase":"response","platform":"web","actor":"MAC Cosmetics","actor_kind":"owner","text":"MAC recapped the Face Show on LinkedIn and named Bahsoon among its runway cast.","url":"https://www.linkedin.com/posts/mac-cosmetics_tubegirl-macstudioradiance-beauty-activity-7114305377902424064-GSe8"},{"seq":13,"date":"2023-10-11","precision":"day","phase":"peak","platform":"tiktok","actor":"Glossy","actor_kind":"press","text":"Reported a five-day recruitment turnaround and 3.5M tutorial views; the attention peak remained unknown.","url":"https://www.glossy.co/pop/mac-cosmetics-taps-tiktoker-tube-girl-to-move-at-the-speed-of-culture/"},{"seq":14,"date":"2023-10-11","precision":"day","phase":"press","platform":"press","actor":"Craft Media London","actor_kind":"press","text":"Craft Media examined MAC’s first partnership with Bahsoon as a lesson in advertising familiarity.","url":"https://www.craftmedia.london/post/what-tube-girl-s-success-tells-us-about-advertising"},{"seq":15,"date":"2023-12-06","precision":"day","phase":"afterlife","platform":"web","actor":"TikTok","actor_kind":"brand","text":"TikTok launched its 2024 trend report, which featured MAC’s partnership as a confidence example.","url":"https://newsroom.tiktok.com/tiktok-whats-next-2024-trend-report?__position__=0&lang=en"},{"seq":16,"date":"2023-12-21","precision":"day","phase":"afterlife","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business’s year-end TikTok review noted that Bahsoon had continued working with MAC.","url":"https://www.vogue.com/story/fashion/girl-math-barbiecore-and-the-roman-empire-the-year-on-tiktok"},{"seq":17,"date":"2024-05-07","precision":"day","phase":"afterlife","platform":"web","actor":"MAC Cosmetics","actor_kind":"owner","text":"Named Bahsoon a global ambassador, citing ongoing content including an office tour and MACximal launch party.","url":"https://www.einpresswire.com/article/709397722/m-a-c-cosmetics-names-tiktok-sensation-sabrina-bahsoon-tube-girl-as-global-brand-ambassador"}]},{"id":"HIS-00619","slug":"mac-macstack-mascara","url":"https://howitspread.com/id/HIS-00619","title":"MACStack Mascara","owner":"MAC Cosmetics (The Estée Lauder Companies)","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2022-03-01","peak_date":"2022-03-21","origin_platform":"tiktok","platforms":"web;press;retail;tiktok;instagram;youtube","mechanics":"response-chain;creator-relay;unscripted-proof;visible-use;press-loop","score":38,"band":"Niche","provisional":true,"coverage":1,"reach":21,"contagion":45,"breadth":30,"velocity":60,"longevity":50,"events":15,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-02-07","precision":"day","phase":"precursor","platform":"web","actor":"Allure Beauty 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Cosmetics","actor_kind":"owner","text":"MAC launched MACStack for general retail after February beauty-box access.","url":"https://www.glossy.co/beauty/macs-new-mac-stack-mascara-viral-tiktok/"},{"seq":5,"date":"2022-03-01","precision":"day","phase":"seed","platform":"tiktok","actor":"Kelly Rose Sarno","actor_kind":"creator","text":"Sarno posted her purchased MACStack review at 13:38:02 UTC and applied four coats.","url":"https://www.tiktok.com/@kellyrosesarno/video/7070125537116622123"},{"seq":6,"date":"2022-03-04","precision":"day","phase":"jump","platform":"tiktok","actor":"Mikayla Nogueira","actor_kind":"creator","text":"Nogueira brought Sarno’s review to her TikTok audience through a response post.","url":"https://www.tiktok.com/@mikaylanogueira/video/7071300864283233582"},{"seq":7,"date":"2022-03-09","precision":"day","phase":"jump","platform":"web","actor":"Isabella Muse","actor_kind":"creator","text":"Muse said TikTok persuaded her to buy MACStack despite prior disappointments with MAC mascaras.","url":"https://www.musingsofamuse.com/2022/03/tiktok-sold-me-on-mac-macstack-mascara-lets-do-this-thing.html"},{"seq":8,"date":"2022-03-10","precision":"day","phase":"jump","platform":"instagram","actor":"Lottie Winter / GLAMOUR Tries","actor_kind":"press","text":"Glamour’s Instagram review series tested the mascara after seeing it go viral.","url":"https://www.glamourmagazine.co.uk/article/mac-stack-mascara-review"},{"seq":9,"date":"2022-03-11","precision":"day","phase":"jump","platform":"youtube","actor":"KrystalKBeauty","actor_kind":"creator","text":"KrystalKBeauty published an eight-minute MACStack review with a ten-hour wear test.","url":"https://www.youtube.com/watch?v=nWEBZh7ZxR4"},{"seq":10,"date":"2022-03-21","precision":"week","phase":"peak","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy covered the review wave and reported an Ulta sellout amid March’s cluster of launch 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ads.","url":"https://www.thedrum.com/news/do-ads-have-be-real-marketing-execs-weigh-viral-tricks-and-fakes"},{"seq":12,"date":"2023-07-25","precision":"day","phase":"press","platform":"press","actor":"Newtral","actor_kind":"press","country":"ES","text":"Newtral debunked posts presenting the London lashes as physical installations, explaining the use of CGI.","url":"https://www.newtral.es/el-anuncio-de-maybelline-en-el-metro-en-londres-usa-imagenes-3d/20230725/"},{"seq":13,"date":"2023-08-09","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek used Maybelline’s London lashes as an example of the growing faux-out-of-home format.","url":"https://www.adweek.com/brand-marketing/cgi-ads-are-taking-over-your-city/"},{"seq":14,"date":"2023-08-16","precision":"day","phase":"afterlife","platform":"press","actor":"Asos / Kylie Cosmetics","actor_kind":"brand","text":"Asos deleted a Kylie Cosmetics Tube advert after viewers accused it of copying Maybelline.","url":"https://cosmeticsbusiness.com/asos-accused-of-copying-maybelline-s-viral-london-advert-with-kylie-cosmetics-campaign-210689"},{"seq":15,"date":"2023-08-18","precision":"day","phase":"commercial","platform":"press","actor":"L’Oréal","actor_kind":"owner","text":"L’Oréal told Vogue Business that the London campaign had exceeded 100 million views in its first week.","url":"https://www.vogue.com/article/as-beauty-moves-upmarket-budget-brands-fight-back"},{"seq":16,"date":"2024-06-20","precision":"day","phase":"commercial","platform":"press","actor":"Maybelline / Origiful","actor_kind":"owner","text":"CB News relayed claims that Maybelline’s sales doubled during activation, for £25,000 total campaign cost.","url":"https://www.cbnews.fr/creation/cannes-lions-2024-marcel-1-gold-1-silver-origiful-1-silver-recompenses-social-influence"},{"seq":17,"date":"2024-06-20","precision":"day","phase":"afterlife","platform":"press","actor":"CB News / Cannes 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available at Ulta in March.","url":"https://www.musingsofamuse.com/2022/03/maybelline-super-stay-vinyl-ink-liquid-lipcolor-arrives-but-will-it-be-tacky.html"},{"seq":3,"date":"2022-03-28","precision":"day","phase":"jump","platform":"youtube","actor":"By Kristina Studio","actor_kind":"creator","text":"By Kristina Studio posted a four-shade review with a kiss test and an after-eating check.","url":"https://www.youtube.com/watch?v=c-PPoWkV3G0"},{"seq":4,"date":"2022-05-01","precision":"month","phase":"response","platform":"retail","actor":"Maybelline New York","actor_kind":"owner","text":"Maybelline offered five Rogue Rose shades exclusively at Target for May.","url":"https://www.prnewswire.com/news-releases/maybelline-new-york-launches-super-stay-vinyl-ink-liquid-lipcolor-301535784.html"},{"seq":5,"date":"2022-05-28","precision":"day","phase":"jump","platform":"web","actor":"Enrica Scielzo","actor_kind":"creator","text":"Enrica Scielzo published a six-shade review and reported some 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second.","url":"https://www.antaranews.com/berita/3038025/glossy-tapi-tahan-lama-pemulas-bibir-viral-hadir-di-indonesia"},{"seq":9,"date":"2022-08-04","precision":"week","phase":"peak","platform":"press","actor":"Indonesian press","actor_kind":"press","text":"Five sampled outlets covered Vinyl Ink’s Indonesian launch between August 4 and 10.","url":"https://www.antaranews.com/berita/3038025/glossy-tapi-tahan-lama-pemulas-bibir-viral-hadir-di-indonesia"},{"seq":10,"date":"2022-08-28","precision":"day","phase":"afterlife","platform":"web","actor":"Dania Syahirah","actor_kind":"creator","text":"Dania Syahirah reviewed Cheeky on Lemon8 after seeing the product on TikTok.","url":"https://www.lemon8-app.com/daniazckry/7136961770651959809?region=my"},{"seq":11,"date":"2022-08-31","precision":"month","phase":"commercial","platform":"retail","actor":"Compas.co.id","actor_kind":"brand","text":"Compas reported Rp5.2 billion in August Shopee revenue for a Vinyl Ink product 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ads.","url":"https://ads.tiktok.com/business/en-US/inspiration/maybelline-superstay-vinyl-ink?redirected=1"},{"seq":15,"date":"2024-09-18","precision":"day","phase":"afterlife","platform":"web","actor":"Maybelline Indonesia","actor_kind":"owner","text":"Maybelline promoted an eighteen-shade range through an ombre-lip tutorial.","url":"https://www.maybelline.co.id/makeup-tips/lip-makeup-tutorial/intip-inspirasi-5-pasangan-lipstik-untuk-ombre-dengan-maybelline-superstay-vinyl-ink"},{"seq":16,"date":"2024-12-29","precision":"day","phase":"afterlife","platform":"reddit","actor":"Autumn_Thoughts","actor_kind":"creator","text":"A Reddit user said TikTok led them to order almost every shade, then reported cancelling it.","url":"https://www.reddit.com/r/MakeupRehab/comments/1horg8m/please_convince_me_to_cancel_a_500_order_of/"}]},{"id":"HIS-00622","slug":"mschf-big-red-boots","url":"https://howitspread.com/id/HIS-00622","title":"MSCHF Big Red 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$350.","url":"https://www.latimes.com/entertainment-arts/story/2023-02-16/big-red-boots-mschf-hollywood-fashion-trend-what-to-know"},{"seq":6,"date":"2023-02-16","precision":"week","phase":"peak","platform":"press","actor":"Fashion and news outlets","actor_kind":"press","text":"CNN, Vogue, GQ and the Los Angeles Times covered the boots during launch week.","url":"https://edition.cnn.com/style/article/mschf-big-red-boots/index.html"},{"seq":7,"date":"2023-02-16","precision":"day","phase":"commercial","platform":"retail","actor":"MSCHF / Daniel Greenberg","actor_kind":"owner","text":"Daniel Greenberg told the Los Angeles Times that the boots sold out basically instantly.","url":"https://www.latimes.com/entertainment-arts/story/2023-02-16/big-red-boots-mschf-hollywood-fashion-trend-what-to-know"},{"seq":8,"date":"2023-02-16","precision":"day","phase":"backlash","platform":"tiktok","actor":"TikTok wearers","actor_kind":"public","text":"GQ reported a video of men struggling to pull the 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boots.","url":"https://omr.com/de/daily/tiktok-charts-creator-brands-februar-2023"},{"seq":12,"date":"2023-04-19","precision":"day","phase":"commercial","platform":"retail","actor":"Lyst shoppers","actor_kind":"public","text":"The boots ranked fourth in Lyst’s Q1 hottest-products index.","url":"https://www.lyst.com/the-lyst-index/q1-23/"},{"seq":13,"date":"2023-04-19","precision":"day","phase":"afterlife","platform":"instagram","actor":"Danny Kabouni / Ari","actor_kind":"creator","text":"Danny Kabouni and Ari made a 3D-printed boot prototype painted to resemble Timberland boots.","url":"https://fashionbombdaily.com/2023/04/19/the-viral-mschf-big-astro-boy-boots-turn-3d-with-a-timberland-color-wave-by-danny-kabouni/"},{"seq":14,"date":"2023-06-13","precision":"day","phase":"response","platform":"retail","actor":"MSCHF","actor_kind":"owner","text":"MSCHF scheduled a Big Red Boot restock through its Sneakers app.","url":"https://www.gq-magazine.co.uk/article/mschf-big-red-boot-restock-2023"},{"seq":15,"date":"2025-03-14","precision":"day","phase":"commercial","platform":"press","actor":"MSCHF","actor_kind":"owner","text":"CNN reported that MSCHF had sold more than 20,000 pairs of the red boots.","url":"https://krdo.com/news/2025/03/14/satan-shoes-microscopic-bags-and-big-red-boots-how-mschf-conquered-the-art-world/"},{"seq":16,"date":"2025-08-26","precision":"day","phase":"afterlife","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business reported more than 100,000 launch-day orders, without a fulfilled-order count.","url":"https://www.vogue.com/article/mschfs-latest-stunt-launching-a-brand-agency"}]},{"id":"HIS-00623","slug":"my-name-is-lewis","url":"https://howitspread.com/id/HIS-00623","title":"My Name Is 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joke and quoted shoppers asking about his backstory.","url":"https://thefw.com/target-lewis-halloween-decoration/"},{"seq":3,"date":"2023-09-30","precision":"day","phase":"jump","platform":"tiktok","actor":"@notajackolantern","actor_kind":"creator","text":"A fan posted a Lewis edit with Taylor Swift and SwiftTok hashtags.","url":"https://www.tiktok.com/@notajackolantern/video/7284721912914136363"},{"seq":4,"date":"2023-10-04","precision":"day","phase":"press","platform":"press","actor":"NBC News","actor_kind":"press","text":"NBC interviewed the seed creator and reported fan art, costumes and a Smashing Pumpkins tribute.","url":"https://www.nbcnews.com/news/lewis-jack-o-lantern-tiktok-halloween-icon-rcna118868"},{"seq":5,"date":"2023-10-04","precision":"day","phase":"commercial","platform":"retail","actor":"Target shoppers","actor_kind":"public","text":"NBC reported that Target’s online listing showed Lewis as sold out.","url":"https://www.nbcnews.com/news/lewis-jack-o-lantern-tiktok-halloween-icon-rcna118868"},{"seq":6,"date":"2023-10-05","precision":"day","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Worldwide search interest for “my name is lewis” reached its sampled daily maximum.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222023-09-01+2023-11-30%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22my+name+is+lewis%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAatBXDTxkXkni_pSussPkmORxkLqygcu5"},{"seq":7,"date":"2023-10-06","precision":"day","phase":"afterlife","platform":"tiktok","actor":"HalloweenCostumes.com","actor_kind":"brand","text":"HalloweenCostumes.com posted a Lewis parody performed in an inflatable pumpkin 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purchases.","url":"https://time.com/6328869/the-big-business-of-spooky-season/"},{"seq":11,"date":"2023-10-31","precision":"day","phase":"response","platform":"tiktok","actor":"Target","actor_kind":"owner","text":"Target posted an animated Lewis Lore episode and said more of his story was coming.","url":"https://www.tiktok.com/@target/video/7296127426516618542"},{"seq":12,"date":"2024-07-17","precision":"day","phase":"afterlife","platform":"retail","actor":"Target","actor_kind":"owner","text":"Target brought Lewis back for a second season, its first repeat of a large Halloween character.","url":"https://corporate.target.com/news-features/article/2024/07/lewis-halloween"},{"seq":13,"date":"2024-09-05","precision":"day","phase":"response","platform":"retail","actor":"Target","actor_kind":"owner","text":"Target announced Halloween store displays that greeted shoppers with a cut-out of 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“They’re calling you a nepo baby, sir.”","url":"https://x.com/mikescollins/status/1604927901081763841"},{"seq":3,"date":"2022-12-19","precision":"day","phase":"jump","platform":"reddit","actor":"r/Fauxmoi readers","actor_kind":"public","text":"An r/Fauxmoi thread discussed the cover and linked the full article.","url":"https://www.reddit.com/r/Fauxmoi/comments/zptbu1/latest_ny_mag_cover_hollywoods_nepobaby_boom/"},{"seq":4,"date":"2022-12-19","precision":"day","phase":"backlash","platform":"x","actor":"Isabella Rosario","actor_kind":"creator","text":"Isabella Rosario mocked New York media writing about nepotism in Hollywood.","url":"https://x.com/irosarioc/status/1604894454191517696"},{"seq":5,"date":"2022-12-19","precision":"day","phase":"afterlife","platform":"x","actor":"Alex Collinson","actor_kind":"creator","text":"Alex Collinson posted a Teletubby photo and joked that her father was Edgar Allan Poe.","url":"https://x.com/Alex__Collinson/status/1604956339071246336"},{"seq":6,"date":"2022-12-20","precision":"day","phase":"backlash","platform":"x","actor":"Lily Allen","actor_kind":"celebrity","text":"Lily Allen argued that nepo babies were being scapegoated after the cover story.","url":"https://stereogum.com/2208939/lily-allen-defends-nepo-babies-following-ny-mag-cover-story/news"},{"seq":7,"date":"2022-12-21","precision":"day","phase":"jump","platform":"instagram","actor":"Diet Sabya","actor_kind":"creator","text":"Hauterrfly documented Diet Sabya’s Instagram cover remix featuring Bollywood nepo babies.","url":"https://hauterrfly.com/culture-2/new-york-magazine-cover-nepo-baby-nepotism-bollywood-twitter-diet-sabya-reactions/"},{"seq":8,"date":"2022-12-22","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN reported reader reactions, celebrity replies and criticism of the package’s inclusions.","url":"https://ktvz.com/entertainment/cnn-entertainment/2022/12/22/why-everyones-talking-about-nepo-babies/"},{"seq":9,"date":"2022-12-23","precision":"week","phase":"peak","platform":"press","actor":"CNN / The Guardian / The Hollywood Reporter","actor_kind":"press","text":"CNN, the Guardian and THR covered the package and its reactions during the same week.","url":"https://ktvz.com/entertainment/cnn-entertainment/2022/12/22/why-everyones-talking-about-nepo-babies/"},{"seq":10,"date":"2022-12-23","precision":"day","phase":"backlash","platform":"instagram","actor":"Jamie Lee Curtis","actor_kind":"celebrity","text":"Jamie Lee Curtis called the nepo-baby debate an attempt to diminish, denigrate and hurt.","url":"https://www.hollywoodreporter.com/movies/movie-news/jamie-lee-curtis-nepo-baby-debate-advantages-1235287111/"},{"seq":11,"date":"2023-01-06","precision":"day","phase":"afterlife","platform":"retail","actor":"Hailey Bieber","actor_kind":"celebrity","text":"Hailey Bieber wore a “nepo baby” T-shirt after appearing in the magazine’s package.","url":"https://www.thepinknews.com/2023/01/09/hailey-bieber-nepo-tshirt/"},{"seq":12,"date":"2023-01-09","precision":"day","phase":"afterlife","platform":"retail","actor":"Etsy and Redbubble sellers","actor_kind":"public","text":"PinkNews reported that sellers had made replicas of Bieber’s “nepo baby” T-shirt.","url":"https://www.thepinknews.com/2023/01/09/hailey-bieber-nepo-tshirt/"},{"seq":13,"date":"2023-01-18","precision":"day","phase":"response","platform":"retail","actor":"New York","actor_kind":"owner","text":"New York launched a nepo-baby bib and onesie, each priced at $25.","url":"https://www.vulture.com/2023/01/nepo-baby-merch-new-york-magazine.html"},{"seq":14,"date":"2023-03-28","precision":"day","phase":"afterlife","platform":"press","actor":"American Society of Magazine Editors","actor_kind":"brand","text":"ASME awarded “The Year of the Nepo Baby” its Lifestyle Journalism 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video.","url":"https://www.moguravr.com/?p=163994"},{"seq":5,"date":"2022-03-22","precision":"day","phase":"response","platform":"x","actor":"@nikejapan","actor_kind":"owner","text":"Nike Japan posted the billboard video and asked followers what Nike Air meant to them.","url":"https://x.com/nikejapan/status/1506231716322545669"},{"seq":6,"date":"2022-03-22","precision":"day","phase":"press","platform":"press","actor":"Sport Buzz Business","actor_kind":"press","text":"Sport Buzz Business introduced the Tokyo billboard to French-language sports-business readers.","url":"https://www.sportbuzzbusiness.fr/nike-fait-la-promotion-de-son-air-max-day-2022-sur-un-ecran-publicitaire-3d-a-tokyo-japon.html"},{"seq":7,"date":"2022-03-23","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum selected the Nike installation for its weekly global campaign roundup.","url":"https://www.thedrum.com/news/ads-the-week-nike-sneakers-go-3d-and-bumble-prints-honest-dms"},{"seq":8,"date":"2022-03-24","precision":"day","phase":"press","platform":"press","actor":"Muse by Clios","actor_kind":"press","text":"Described a building wrapped as shoeboxes and planned experiences linking Tokyo collectors with the next generation.","url":"https://musebyclios.com/advertising/the-story-behind-nikes-amazing-3-d-air-max-billboard-in-japan/"},{"seq":9,"date":"2022-03-25","precision":"day","phase":"jump","platform":"web","actor":"STASH","actor_kind":"press","text":"STASH featured the billboard in its motion-design coverage and credited Kota Iguchi and CEKAI.","url":"https://www.stashmedia.tv/air-max-day-cg-billboard-by-kota-iguchi-and-cekai/"},{"seq":10,"date":"2022-03-25","precision":"day","phase":"response","platform":"web","actor":"Nike on LinkedIn","actor_kind":"owner","text":"Nike credited its Japan team and claimed nearly 60 million worldwide views, with counting still underway.","url":"https://www.linkedin.com/posts/nike_airmaxday-airmax-justdoit-activity-6913168990878011392-xgy2"},{"seq":11,"date":"2022-03-27","precision":"week","phase":"peak","platform":"press","actor":"Launch-week audiences","actor_kind":"public","text":"Trade coverage and dated Twitter reposts clustered in the launch week, used here as a peak-week estimate.","url":"https://www.thedrum.com/news/ad-the-day-nike-debuts-3d-billboard-shinjuku-run-up-air-max-day"},{"seq":12,"date":"2022-03-27","precision":"day","phase":"response","platform":"web","actor":"うるてぃもポン骨","actor_kind":"public","text":"Described reserving the first-floor installation beneath the billboard and inspecting Wabi-Sabi Air Max 1.","url":"https://snkrdunk.com/post/577590/"},{"seq":13,"date":"2022-03-29","precision":"day","phase":"afterlife","platform":"press","actor":"Adformatie","actor_kind":"press","text":"Adformatie chose the billboard as its Viral of the 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visible.","url":"https://cgworld.jp/article/202211-cgw291-nike.html"},{"seq":17,"date":"2023-03-31","precision":"day","phase":"afterlife","platform":"web","actor":"TREE Digital Studio / LUDENS","actor_kind":"brand","text":"Linked its Hangzhou Air Max 3D work to the prior Shinjuku execution, with CEKAI and LUDENS returning.","url":"https://www.tdsi.co.jp/news/mt-n-nike_airmaxday2023_ludens/"}]},{"id":"HIS-00626","slug":"ninja-slushi","url":"https://howitspread.com/id/HIS-00626","title":"Ninja SLUSHi","owner":"SharkNinja / 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SLUSHi in a clip labelled #sponsoredbyninja.","url":"https://www.tiktok.com/@tonyhawk/video/7390401172227624223"},{"seq":3,"date":"2024-08-08","precision":"day","phase":"commercial","platform":"retail","actor":"Mark Barrocas","actor_kind":"owner","text":"Barrocas called SLUSHi Ninja's fastest-selling DTC launch-week product and said its inventory sold out.","url":"https://uk.marketscreener.com/quote/stock/SHARKNINJA-INC-157509777/news/SharkNinja-2Q24-Earnings-Call-Transcript-47610868/"},{"seq":4,"date":"2024-08-12","precision":"day","phase":"peak","platform":"press","actor":"NJ.com","actor_kind":"press","text":"NJ.com reported two sell-outs in the first month; this date served as an unverified attention-peak marker.","url":"https://www.nj.com/shopping-deals/2024/08/the-ninja-slushi-is-finally-back-in-stock-after-selling-out-2x-but-youll-want-to-grab-it-now-to-avoid-the-inevitable-freeze-out.html"},{"seq":5,"date":"2024-09-07","precision":"day","phase":"jump","platform":"press","actor":"Galaxus / Lorenz Keller","actor_kind":"press","country":"DE","text":"Galaxus reported Ninja's European announcement at IFA Berlin and described an on-site SLUSHi tasting.","url":"https://www.galaxus.ch/de/page/ifa-ninja-kuendigt-slush-maschine-fuer-zu-hause-an-34625"},{"seq":6,"date":"2024-09-16","precision":"day","phase":"jump","platform":"youtube","actor":"James White / Freakin Reviews","actor_kind":"creator","text":"White published a video review and said he bought the machine and declined sponsorships.","url":"https://freakinreviews.com/ninja-slushi-reviews/"},{"seq":7,"date":"2024-10-31","precision":"day","phase":"commercial","platform":"press","actor":"Mark Barrocas","actor_kind":"owner","text":"Barrocas reported over 200 million SLUSHi social impressions and a DTC waitlist exceeding 200,000.","url":"https://www.marketscreener.com/quote/stock/SHARKNINJA-INC-157509777/news/SharkNinja-3Q24-Earnings-Call-Transcript-48227682/"},{"seq":8,"date":"2024-11-11","precision":"day","phase":"jump","platform":"retail","actor":"Ninja / UK shoppers","actor_kind":"public","country":"GB","text":"Ideal Home reported that SLUSHi was available to buy on Ninja's UK website.","url":"https://www.idealhome.co.uk/kitchen/ninja-slushi-first-look"},{"seq":9,"date":"2024-11-18","precision":"day","phase":"jump","platform":"press","actor":"Taste.com.au / Jade Dunn","actor_kind":"press","country":"AU","text":"Taste reported over 22,000 Australian SLUSHi waitlist signups ahead of local availability.","url":"https://www.taste.com.au/taste-test-kitchen/articles/ninja-slushi-machine-australia-review/y2nv64j3"},{"seq":10,"date":"2024-12-16","precision":"day","phase":"press","platform":"press","actor":"Rolling Stone","actor_kind":"press","text":"Rolling Stone covered SLUSHi's TikTok recipe videos and repeated sell-outs.","url":"https://www.rollingstone.com/product-recommendations/lifestyle/ninja-slushi-frozen-drink-maker-buy-online-1235073544/"},{"seq":11,"date":"2025-02-13","precision":"day","phase":"commercial","platform":"press","actor":"Mark Barrocas","actor_kind":"owner","text":"Barrocas reported more than 0.5 billion SLUSHi social media impressions.","url":"https://www.marketscreener.com/quote/stock/SHARKNINJA-INC-157509777/news/SharkNinja-4Q24-and-FY24-Earnings-Call-Transcript-49055626/"},{"seq":12,"date":"2025-02-13","precision":"day","phase":"jump","platform":"retail","actor":"Australian shoppers","actor_kind":"public","country":"AU","text":"Tom's Guide reported that Ninja's Australian SLUSHi stock had sold out.","url":"https://www.tomsguide.com/home/kitchen-dining/the-ninja-slushi-is-officially-in-oz-heres-how-to-nab-the-viral-frozen-drink-machine"},{"seq":13,"date":"2025-05-08","precision":"day","phase":"commercial","platform":"press","actor":"Mark Barrocas","actor_kind":"owner","text":"Barrocas reported over one billion global SLUSHi impressions as consumers shared recipes and photos.","url":"https://www.marketbeat.com/earnings/reports/2025-5-8-sharkninja-inc-stock/"},{"seq":14,"date":"2025-06-23","precision":"day","phase":"afterlife","platform":"press","actor":"Horizon Media / Blue Hour Studios","actor_kind":"brand","text":"Horizon Media announced Blue Hour Studios' Silver Drum Award for the SLUSHi social campaign.","url":"https://www.linkedin.com/posts/horizon-media_are-you-kidding-us-blue-hour-studios-absolute-activity-7343032406867603456-A6Ax"},{"seq":15,"date":"2025-06-26","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME led its SharkNinja company profile with SLUSHi's sell-outs and waitlist.","url":"https://time.com/collections/time100-companies-2025/7289595/sharkninja/"},{"seq":16,"date":"2025-08-07","precision":"day","phase":"commercial","platform":"press","actor":"Mark Barrocas","actor_kind":"owner","text":"Barrocas reported 1.3 billion global SLUSHi impressions, up from over a billion the previous quarter.","url":"https://www.marketbeat.com/earnings/reports/2025-8-7-sharkninja-inc-stock/"},{"seq":17,"date":"2026-06-30","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reviewed competing slushie machines and called Chivalz a Ninja SLUSHi knockoff.","url":"https://www.wired.com/gallery/best-slushie-machines/"},{"seq":18,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"app-store","actor":"Stephane Mora","actor_kind":"creator","text":"The App Store listed Slushi Party as an independent recipe app for Ninja SLUSHi machines.","url":"https://apps.apple.com/no/app/slushi-party/id6797575593"}]},{"id":"HIS-00627","slug":"notcoin","url":"https://howitspread.com/id/HIS-00627","title":"Notcoin","owner":"Open 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reset.","url":"https://storage.googleapis.com/exponential-science-project1.appspot.com/Notcoin_white_paper_250612_final_version_1759764461266.pdf"},{"seq":6,"date":"2024-01-09","precision":"day","phase":"press","platform":"press","actor":"Decrypt","actor_kind":"press","text":"Decrypt questioned tradability and documented fiat squad-promotion bids; a project post said placement lasted 24 hours.","url":"https://decrypt.co/212154/trillions-notcoin-farmed-telegram-meme-coin-game-but-theres-catch"},{"seq":7,"date":"2024-01-19","precision":"day","phase":"commercial","platform":"chat","actor":"Notcoin","actor_kind":"owner","text":"Notcoin reported roughly four million daily active users in its game statistics.","url":"https://unchainedcrypto.com/notcoin-a-free-telegram-game-based-on-the-ton-blockchain-surges-in-popularity/"},{"seq":8,"date":"2024-02-22","precision":"day","phase":"press","platform":"press","actor":"Decrypt","actor_kind":"press","text":"Decrypt interviewed Sasha Plotvinov as Notcoin reported more than 25 million participants.","url":"https://decrypt.co/218610/telegram-game-notcoin-25-million-players-token"},{"seq":9,"date":"2024-03-01","precision":"day","phase":"jump","platform":"reddit","actor":"HaonJxx","actor_kind":"creator","text":"HaonJxx opened an r/CryptoCurrency discussion questioning Notcoin and its future token.","url":"https://www.reddit.com/r/CryptoCurrency/comments/1b49e9t/opinions_on_notcoin/"},{"seq":10,"date":"2024-03-20","precision":"day","phase":"commercial","platform":"chat","actor":"Notcoin","actor_kind":"owner","text":"Notcoin announced an all-time high of five million daily active users.","url":"https://t.me/notcoin/309?embed=1"},{"seq":11,"date":"2024-04-01","precision":"day","phase":"response","platform":"chat","actor":"Open Builders","actor_kind":"owner","text":"Open Builders ended the tapping phase and froze balances ahead of the token distribution.","url":"https://storage.googleapis.com/exponential-science-project1.appspot.com/Notcoin_white_paper_250612_final_version_1759764461266.pdf"},{"seq":12,"date":"2024-05-12","precision":"week","phase":"peak","platform":"web","actor":"Google Search users in the Philippines","actor_kind":"public","text":"Philippine searches for Notcoin reached their reported mid-May high.","url":"https://bitpinas.com/feature/google-trends-ph-hamster-kombat/"},{"seq":13,"date":"2024-05-16","precision":"day","phase":"commercial","platform":"web","actor":"NOT traders","actor_kind":"public","text":"NOT began trading at a reported $1 billion fully diluted valuation.","url":"https://www.coindesk.com/business/2024/05/16/telegram-based-notcoin-debuts-at-1b-fdv-on-ton-blockchain"},{"seq":14,"date":"2024-06-09","precision":"day","phase":"commercial","platform":"chat","actor":"Notcoin","actor_kind":"owner","text":"Notcoin reported forty million activated users and earnings from Explore campaigns.","url":"https://t.me/notcoin/604?embed=1"},{"seq":15,"date":"2024-06-10","precision":"day","phase":"commercial","platform":"web","actor":"Notcoin","actor_kind":"owner","text":"Notcoin said it had ranked first on CoinMarketCap trending for three weeks.","url":"https://t.me/notcoin/608?embed=1"},{"seq":16,"date":"2024-08-01","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported that Notcoin had inspired the makers of Hamster Kombat.","url":"https://www.wired.com/story/telegram-game-hamster-kombat-massive/"}]},{"id":"HIS-00628","slug":"nyt-connections","url":"https://howitspread.com/id/HIS-00628","title":"Connections","owner":"The New York Times 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sales.","url":"https://techcrunch.com/2015/04/16/stationary-bike-startup-peloton-expands-production-and-distribution-with-30m-in-new-funding/"},{"seq":5,"date":"2015-11-27","precision":"day","phase":"response","platform":"tv","actor":"Peloton","actor_kind":"owner","text":"Peloton promoted the Bike in its Fitness Evolved television spot.","url":"https://www.ispot.tv/ad/AIB1/peloton-fitness-evolved"},{"seq":6,"date":"2016-04-11","precision":"day","phase":"commercial","platform":"retail","actor":"The Lancer Group","actor_kind":"brand","text":"Peloton’s recruitment vendor reported sales of more than 30,000 Bikes.","url":"https://thelancergroup.com/insight/the-lancer-group-places-lori-tauber-marcus-as-cmo-for-peloton-cycle-backed-by-l-catterton/"},{"seq":7,"date":"2017-04-26","precision":"day","phase":"jump","platform":"retail","actor":"Westin Hotels & Resorts","actor_kind":"brand","country":"US","text":"Westin offered Peloton Bikes in selected guest rooms and hotel fitness studios.","url":"https://www.cntraveler.com/story/in-room-spin-classes-are-coming-to-westin-hotels"},{"seq":8,"date":"2018-01-09","precision":"day","phase":"commercial","platform":"retail","actor":"Entrepreneur","actor_kind":"press","text":"Entrepreneur reported that Peloton had sold 150,000 Bikes.","url":"https://www.thehour.com/news/article/Peloton-Just-Unveiled-a-4-000-Treadmill-and-12483861.php"},{"seq":9,"date":"2018-10-11","precision":"day","phase":"commercial","platform":"retail","actor":"Peloton","actor_kind":"owner","country":"CA","text":"Peloton launched in Canada after entering the UK in late September.","url":"https://www.newswire.ca/news-releases/the-future-of-fitness-is-here-peloton-launches-in-canada-696873251.html"},{"seq":10,"date":"2018-11-14","precision":"day","phase":"jump","platform":"instagram","actor":"Peloton riders","actor_kind":"public","text":"Vox documented riders posting their personal bests on Instagram.","url":"https://www.vox.com/the-goods/2018/11/14/18088390/peloton-hugh-jackman-spin-bikes-hydrow-tonal"},{"seq":11,"date":"2018-11-14","precision":"day","phase":"jump","platform":"facebook","actor":"Denis’s Menaces","actor_kind":"public","text":"Vox documented a Facebook fan group devoted to cycling instructor Denis Morton.","url":"https://www.vox.com/the-goods/2018/11/14/18088390/peloton-hugh-jackman-spin-bikes-hydrow-tonal"},{"seq":12,"date":"2019-06-30","precision":"day","phase":"jump","platform":"retail","actor":"Peloton Interactive","actor_kind":"owner","text":"Peloton reported 1,298 Bikes in 696 hotels and resorts, describing hospitality as a trial channel.","url":"https://www.sec.gov/Archives/edgar/data/1639825/000119312519230923/d738839ds1.htm"},{"seq":13,"date":"2019-09-22","precision":"day","phase":"jump","platform":"x","actor":"ClueHeywood / TechCrunch","actor_kind":"press","text":"TechCrunch documented ClueHeywood’s Twitter parody of Bike placement in luxury homes.","url":"https://techcrunch.com/2019/09/22/why-buy-peloton/"},{"seq":14,"date":"2021-01-17","precision":"day","phase":"jump","platform":"reddit","actor":"r/pelotoncycle users","actor_kind":"public","text":"Reddit users discussed delivery delays after sharing a New York Times report.","url":"https://www.reddit.com/r/pelotoncycle/comments/kz78bx/pelotons_rapid_rise_is_threatened_by_its_slow/"},{"seq":15,"date":"2021-02-01","precision":"month","phase":"peak","platform":"web","actor":"Pattern","actor_kind":"brand","text":"Pattern reported that Peloton search demand rose from January into February before falling later in the year.","url":"https://pattern.com/blog/analysis-the-market-impact-of-new-years-resolutions"},{"seq":16,"date":"2021-02-04","precision":"day","phase":"response","platform":"press","actor":"Peloton","actor_kind":"owner","text":"Peloton pledged freight spending to clear Bike delivery delays; its shares fell more than 7% on the 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the lyric and confirmed that Piqué had requested the loaned car.","url":"https://www.reasonwhy.es/actualidad/entrevista-mercedes-garcia-renault-twingo-shakira-pique"},{"seq":12,"date":"2023-01-18","precision":"day","phase":"press","platform":"press","actor":"MarketingNews","actor_kind":"press","text":"MarketingNews published Renault and Proximity’s claim of 1.3M impressions and over 130K interactions.","url":"https://www.marketingnews.es/marcas/noticia/1176130054305/cifras-logrado-renault-tuit-cancion-de-shakira-y-bizarrap.1.html"},{"seq":13,"date":"2023-01-18","precision":"week","phase":"peak","platform":"press","actor":"News outlets","actor_kind":"press","text":"Coverage of Renault’s reply and supplied-car appearance clustered in the week of January 12 to 18.","url":"https://www.marketingnews.es/marcas/noticia/1176130054305/cifras-logrado-renault-tuit-cancion-de-shakira-y-bizarrap.1.html"},{"seq":14,"date":"2023-02-06","precision":"day","phase":"commercial","platform":"web","actor":"Kantar Insights","actor_kind":"brand","text":"Kantar reported an 84% rise in Renault advertising recall after the wider song moment.","url":"https://www.ioncomunicacion.es/notas-de-prensa/shakira-crecido-recuerdo-publicitario-renault-espanoles/"},{"seq":15,"date":"2023-03-31","precision":"day","phase":"afterlife","platform":"press","actor":"LatinSpots / Susana Pérez","actor_kind":"press","text":"LatinSpots featured the campaign in an interview with Proximity’s executive creative director.","url":"https://www.latinspots.com/sp/noticia/proximity-susana-prez-mantenerse-slido-en-un-mundo-cambiante/65501"},{"seq":16,"date":"2024-02-01","precision":"day","phase":"commercial","platform":"press","actor":"El País / La Vanguardia","actor_kind":"press","text":"Reports cited a 57% rise in private-party used Twingo prices and a 9.3% fall in the professional channel.","url":"https://motor.elpais.com/coches-electricos/mucho-mas-que-una-sesion-con-bizarrap-asi-se-ha-disparado-el-precio-del-renault-twingo-gracias-a-shakira/"}]},{"id":"HIS-00635","slug":"revlon-thanks-girl-lip-liner-reply","url":"https://howitspread.com/id/HIS-00635","title":"Revlon’s “Thanks girl” lip-liner 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tossed-liner joke; the caption named ColorStay and invited comments asking for a ski-pants storytime.","url":"https://www.tiktok.com/@revlon/video/7267686549347699998"},{"seq":3,"date":"2023-08-16","precision":"week","phase":"peak","platform":"press","actor":"Business Insider / Us Weekly","actor_kind":"press","text":"Business Insider and Us Weekly covered the reply during the first week of press attention.","url":"https://www.businessinsider.com/revlon-responds-heather-rae-el-moussa-lip-liner-tiktok-2023-8"},{"seq":4,"date":"2023-08-16","precision":"day","phase":"jump","platform":"reddit","actor":"u/Any-lagalaxy23 / r/SellingSunset","actor_kind":"public","text":"A named fan-forum user relayed the TikTok; replies debated whether Heather’s reaction was a joke or snobbery.","url":"https://www.reddit.com/r/SellingSunset/comments/15sqskq"},{"seq":5,"date":"2023-08-16","precision":"day","phase":"backlash","platform":"reddit","actor":"r/SellingSunset 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Independent reported 4.6 million views and comments about buying Revlon.","url":"https://www.independent.co.uk/life-style/revlon-heather-rae-el-moussa-lip-liner-b2395478.html"},{"seq":9,"date":"2023-08-23","precision":"day","phase":"press","platform":"press","actor":"Cosmetics Business","actor_kind":"press","text":"Cosmetics Business led with the reply’s viral reach and reported more than 430,000 likes.","url":"https://cosmeticsbusiness.com/revlon-goes-viral-for-poking-fun-at-selling-sunset-star-in-duelling-tiktok-video-210870"},{"seq":10,"date":"2023-09-15","precision":"day","phase":"afterlife","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business reported over 8 million views each and confirmation that the exchange was unpaid.","url":"https://www.vogue.com/article/beauty-brands-are-talking-back-on-socials-a-risky-or-ingenious-move"},{"seq":11,"date":"2023-09-15","precision":"day","phase":"response","platform":"press","actor":"Heather Rae El Moussa","actor_kind":"celebrity","text":"Heather told Vogue Business that she thought Revlon’s response was hilarious.","url":"https://www.vogue.com/article/beauty-brands-are-talking-back-on-socials-a-risky-or-ingenious-move"},{"seq":12,"date":"2023-09-18","precision":"day","phase":"afterlife","platform":"web","actor":"Sam Stryker","actor_kind":"creator","text":"Sam Stryker discussed the reply’s tone and risk in a LinkedIn post.","url":"https://www.linkedin.com/posts/samstryker1_im-absolutely-obsessed-with-this-tiktok-activity-7109328885439242240-MayW"},{"seq":13,"date":"2023-09-20","precision":"day","phase":"afterlife","platform":"press","actor":"YPulse","actor_kind":"press","text":"YPulse used the exchange to illustrate beauty brands talking back on social 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shipped.","url":"https://www.brandonsanderson.com/blogs/blog/state-of-the-sanderson-2023"}]},{"id":"HIS-00645","slug":"sarah-cheung-brow-tint-lip-liner-hack","url":"https://howitspread.com/id/HIS-00645","title":"Sarah Cheung's Brow Tint Lip Liner Hack","owner":"Sarah Cheung","kind":"creator","sector":"beauty","origin":"seeded","region":"GLOBAL","seed_date":"2022-06-06","peak_date":"2022-07-01","origin_platform":"tiktok","platforms":"tiktok;press;web;retail","mechanics":"remixable-template;response-chain;creator-relay;platform-jump;press-loop","score":15,"band":"Niche","provisional":false,"coverage":0.8,"reach":15,"contagion":null,"breadth":20,"velocity":0,"longevity":21,"events":12,"sources":26,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-06-06","precision":"day","phase":"seed","platform":"tiktok","actor":"Sarah Cheung","actor_kind":"owner","text":"Cheung applied Maybelline brow tint around her lips, peeled it off and added 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beautyheaven.","url":"https://www.allure.com/story/maybelline-tattoo-brow-lip-liner-tiktok-hack"},{"seq":5,"date":"2022-07-07","precision":"day","phase":"press","platform":"press","actor":"Good Morning America","actor_kind":"press","text":"GMA covered the creator response chain and reported over 1.7 million views on Cheung’s video.","url":"https://www.goodmorningamerica.com/style/story/tiktok-loving-semi-permanent-eyebrow-tattoo-lip-liner-86392620"},{"seq":6,"date":"2022-07-07","precision":"day","phase":"backlash","platform":"press","actor":"Maybelline New York","actor_kind":"brand","text":"Maybelline told GMA that it recommended the brow tint only for eyebrows.","url":"https://www.goodmorningamerica.com/style/story/tiktok-loving-semi-permanent-eyebrow-tattoo-lip-liner-86392620"},{"seq":7,"date":"2022-12-20","precision":"day","phase":"afterlife","platform":"press","actor":"beautyheaven","actor_kind":"press","text":"beautyheaven included DIY brow-tint lip tattoos in its retrospective of the year’s beauty trends.","url":"https://www.beautyheaven.com.au/makeup/beauty-trends-2022/"},{"seq":8,"date":"2023-02-01","precision":"month","phase":"response","platform":"web","actor":"Sacheu Beauty","actor_kind":"owner","text":"Sacheu launched Lip Liner Stay-N on its website after developing a lip-safe version of the hack.","url":"https://www.beautyindependent.com/after-800m-tiktok-views-sacheu-beautys-peel-off-lip-liner-ulta-beauty-stores/"},{"seq":9,"date":"2023-09-01","precision":"month","phase":"commercial","platform":"web","actor":"Sacheu Beauty / Ulta Beauty","actor_kind":"owner","text":"Ulta introduced the resulting Lip Liner Stay-N product on its website.","url":"https://www.beautyindependent.com/after-800m-tiktok-views-sacheu-beautys-peel-off-lip-liner-ulta-beauty-stores/"},{"seq":10,"date":"2024-02-29","precision":"day","phase":"afterlife","platform":"retail","actor":"Sacheu Beauty / Ulta Beauty","actor_kind":"owner","text":"Beauty Independent reported that the resulting lip liner was entering Ulta stores chain-wide.","url":"https://www.beautyindependent.com/after-800m-tiktok-views-sacheu-beautys-peel-off-lip-liner-ulta-beauty-stores/"},{"seq":11,"date":"2026-02-05","precision":"day","phase":"afterlife","platform":"press","actor":"UT News","actor_kind":"press","text":"UT profiled Cheung and recounted how her brow-tint tutorial inspired a lip-safe liner.","url":"https://news.utexas.edu/2026/02/05/how-a-peel-off-lip-liner-led-one-alumna-to-forbes-30-under-30-list/"},{"seq":12,"date":"2026-03-06","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy traced Sacheu’s long-wear lip liner to Cheung’s brow-tint tutorial.","url":"https://www.glossy.co/beauty/inside-the-new-era-of-long-wear-makeup/"}]},{"id":"HIS-00647","slug":"scientific-seven-minute-workout","url":"https://howitspread.com/id/HIS-00647","title":"Scientific 7-Minute Workout","owner":"Gretchen Reynolds / The New York 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multiple circuits.","url":"https://www.womenshealthmag.com/fitness/a19889677/the-truth-about-the-7-minute-workout/"},{"seq":6,"date":"2013-05-31","precision":"month","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Searches surged in May and subsequently fell, according to a Google Trends review.","url":"https://www.complex.com/sneakers/a/riley-jones/10-popular-fitness-activities-according-google-trends"},{"seq":7,"date":"2013-06-20","precision":"day","phase":"commercial","platform":"app-store","actor":"Stuart Hall","actor_kind":"creator","text":"Hall reported that making his derivative app free produced 216,718 downloads in three days.","url":"https://stuartkhall.com/posts/an-app-store-experiment/"},{"seq":8,"date":"2013-07-12","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube workout makers","actor_kind":"public","text":"ABC reported YouTube training clips and a music video alongside an industry of 26 workout 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Jordan.","url":"https://www.prnewswire.com/news-releases/johnson--johnson-official-7-minute-workout-app-now-available-for-iphone-ipad-ipod-touch-and-android-smartphones-and-tablets-239419781.html"},{"seq":12,"date":"2014-01-28","precision":"day","phase":"jump","platform":"app-store","actor":"Apple Australia","actor_kind":"public","text":"Hall reported an Australian App Store feature and a No. 2 overall free-chart rank for his derivative app.","url":"https://stuartkhall.com/posts/an-app-store-experiment-part-3/"},{"seq":13,"date":"2014-03-10","precision":"day","phase":"commercial","platform":"app-store","actor":"Fitness Guide Inc","actor_kind":"brand","text":"Fitness Guide thanked customers for making Workout Challenge the number-one fitness app on iOS.","url":"https://apps.apple.com/us/app/7-minute-workout-challenge/id680170305"},{"seq":14,"date":"2014-10-24","precision":"day","phase":"response","platform":"web","actor":"The New York Times","actor_kind":"owner","text":"The Times published an advanced circuit and a free web app after readers requested an update.","url":"https://archive.nytimes.com/well.blogs.nytimes.com/2014/10/24/the-advanced-7-minute-workout/"},{"seq":15,"date":"2014-11-30","precision":"month","phase":"commercial","platform":"app-store","actor":"Wahoo Fitness","actor_kind":"brand","text":"Wahoo bought Hall's derivative workout app for an undisclosed sum.","url":"https://stuartkhall.com/posts/an-app-store-experiment-part-5-the-finale/"},{"seq":16,"date":"2015-04-15","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME described an explosion of workout apps and selected Johnson & Johnson's version.","url":"https://time.com/3772922/workout-apps-gym/"},{"seq":17,"date":"2019-11-10","precision":"day","phase":"afterlife","platform":"app-store","actor":"Stuart Hall","actor_kind":"creator","text":"Hall released version 4.0.0 after taking his app back from Wahoo 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Diffusers.","url":"https://www.junglescout.com/blog/dyson-airwrap-shark-flexstyle-amazon-sales/"},{"seq":9,"date":"2023-12-31","precision":"day","phase":"commercial","platform":"retail","actor":"SharkNinja","actor_kind":"owner","text":"SharkNinja reported FlexStyle led US hot air stylers under $500 in 2023, citing Circana.","url":"https://www.sec.gov/Archives/edgar/data/1957132/000195713224000008/sharkninja-20231231.htm"},{"seq":10,"date":"2024-01-25","precision":"day","phase":"press","platform":"press","actor":"Modern Retail / Mark Barrocas","actor_kind":"press","text":"Modern Retail quoted SharkNinja CEO Mark Barrocas claiming over 700 million FlexStyle TikTok impressions.","url":"https://www.modernretail.co/marketing/well-invest-more-and-more-in-social-media-sharkninja-ceo-mark-barrocas-on-going-from-infomercials-to-tiktok/"},{"seq":11,"date":"2024-02-10","precision":"day","phase":"response","platform":"retail","actor":"Shark Beauty","actor_kind":"owner","text":"T3 reported Lilac Frost and Malibu Pink FlexStyle colorways were on sale in the US.","url":"https://www.t3.com/news/shark-launches-new-spring-colours-for-its-best-selling-flexstyle"},{"seq":12,"date":"2024-10-17","precision":"day","phase":"response","platform":"retail","actor":"Shark Beauty / Universal Pictures","actor_kind":"owner","text":"Shark and Universal released a limited-edition Wicked FlexStyle through Shark and Sephora.","url":"https://newsroom.sharkninja.com/shark-beauty-partners-with-universal-pictures-wicked-to-release-limited-edition-flexstyle-air-drying-styling-system/"},{"seq":13,"date":"2024-12-05","precision":"day","phase":"press","platform":"press","actor":"Who What Wear","actor_kind":"press","text":"Who What Wear updated its review after TikTok recommendations prompted its editors to test FlexStyle.","url":"https://www.whowhatwear.com/beauty/hair/shark-flestyle-review"},{"seq":14,"date":"2024-12-22","precision":"week","phase":"peak","platform":"web","actor":"Google search 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Quencher in US stores.","url":"https://www.businessinsider.com/starbucks-employees-accused-of-snapping-up-holiday-stanley-merchandise-2023-11"},{"seq":3,"date":"2023-11-02","precision":"day","phase":"jump","platform":"tiktok","actor":"@czayyy","actor_kind":"creator","text":"Czarina posted her red-cup purchase and said her husband woke at 4:15 a.m. to get it.","url":"https://www.tiktok.com/@czayyy/video/7296814397404548394"},{"seq":4,"date":"2023-11-02","precision":"day","phase":"commercial","platform":"tiktok","actor":"@melissa_mariche","actor_kind":"creator","text":"Melissa Mariche filmed a shopping trip that ended with four red Stanley cups.","url":"https://www.tiktok.com/@melissa_mariche/video/7296825346001800490"},{"seq":5,"date":"2023-11-02","precision":"day","phase":"commercial","platform":"tiktok","actor":"@shop_til_you_rope_drop","actor_kind":"creator","text":"Shop ’til You Rope Drop included the red Stanley in a video of the holiday 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readers","actor_kind":"public","text":"Tevlin’s Wikipedia traffic peaked in the March 15–21 window amid coverage of the campaign’s circulation.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Madison_Tevlin/daily/20240301/20240430"},{"seq":9,"date":"2024-03-21","precision":"day","phase":"response","platform":"web","actor":"CoorDown / Blindspot","actor_kind":"owner","text":"CoorDown announced that the campaign had appeared in Times Square and thanked Blindspot.","url":"https://www.linkedin.com/posts/coordown_assumethatican-activity-7176646801599455233-aeQ9"},{"seq":10,"date":"2024-03-21","precision":"day","phase":"press","platform":"press","actor":"CBS News","actor_kind":"press","text":"CBS reported that NDSS had received increased outreach after the campaign.","url":"https://www.cbsnews.com/news/world-down-syndrome-day-2024-viral-campaign/"},{"seq":11,"date":"2024-03-22","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN interviewed Tevlin and named Caleb Prewitt and Hijinx Theatre as people sharing their own examples.","url":"https://ktvz.com/health/cnn-health/2024/03/22/this-down-syndrome-ad-went-viral-now-its-star-talks-about-smashing-assumptions/"},{"seq":12,"date":"2024-06-20","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"Madison Tevlin accepted the campaign’s Gold Lion on stage at Cannes.","url":"https://www.coordown.it/leone-doro-per-assume-that-i-can-di-coordown-al-festival-della-creativita-di-cannes/"},{"seq":13,"date":"2024-10-16","precision":"day","phase":"afterlife","platform":"web","actor":"London International Awards","actor_kind":"brand","text":"LIA reported two charity Grand LIAs for the film, in Health & Wellness and Social Media & Influencers.","url":"https://www.liaawards.com/press/2024/press_article.cfm?press_id=1720&selectNav=2"},{"seq":14,"date":"2024-12-11","precision":"day","phase":"afterlife","platform":"web","actor":"Eurobest","actor_kind":"brand","text":"Eurobest awarded the campaign its Grand Prix for Good.","url":"https://www.eurobest.com/news/eurobest-announces-its-2024-winners"},{"seq":15,"date":"2024-12-23","precision":"day","phase":"response","platform":"web","actor":"Martina Fuga / CoorDown","actor_kind":"owner","text":"CoorDown’s year-end letter reported 200 million worldwide views for the campaign.","url":"https://www.coordown.it/2024-un-anno-straordinario-insieme-a-voi-la-lettera-della-presidente/"},{"seq":16,"date":"2025-04-14","precision":"day","phase":"afterlife","platform":"web","actor":"ACT Responsible / WARC","actor_kind":"brand","text":"The ACT Good Report ranked Assume That I Can first among campaigns promoting good.","url":"https://www.act-responsible.org/act-good-report-2025/"},{"seq":17,"date":"2025-06-07","precision":"day","phase":"afterlife","platform":"web","actor":"Victoria and Albert Museum","actor_kind":"public","country":"GB","text":"The V&A’s Design and Disability exhibition opened with Assume That I Can in its film displays.","url":"https://www.vam.ac.uk/info/design-and-disability-large-print-guide"}]},{"id":"HIS-00664","slug":"aysha-harun-glow-recipe-hue-drops-leak","url":"https://howitspread.com/id/HIS-00664","title":"Aysha Harun's Glow Recipe Hue Drops Leak","owner":"Aysha Harun","kind":"creator","sector":"beauty","origin":"seeded","region":"GLOBAL","seed_date":"2024-01-16","peak_date":"2024-02-02","origin_platform":"tiktok","platforms":"tiktok;reddit;press","mechanics":"response-chain;visible-use;mystery-lore;platform-jump;press-loop","score":32,"band":"Niche","provisional":true,"coverage":0.8,"reach":30,"contagion":null,"breadth":20,"velocity":58,"longevity":28,"events":16,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-01-16","precision":"day","phase":"seed","platform":"tiktok","actor":"Aysha Harun","actor_kind":"owner","text":"Harun revealed the unreleased tinted Hue Drops in a TikTok demonstration.","url":"https://www.tiktok.com/@ayshaharun/video/7324863584662588703"},{"seq":2,"date":"2024-01-17","precision":"day","phase":"response","platform":"tiktok","actor":"Aysha Harun","actor_kind":"owner","text":"Harun recalled making the video private after Glow Recipe emailed her about the embargo.","url":"https://www.tiktok.com/@ayshaharun/video/7324863584662588703"},{"seq":3,"date":"2024-01-17","precision":"day","phase":"response","platform":"tiktok","actor":"Glow Recipe","actor_kind":"brand","text":"Glow Recipe told Harun she could keep the video public, she recalled.","url":"https://www.glossy.co/pop/glossy-pop-newsletter-glow-recipes-unreleased-hue-drops-are-already-going-viral-based-on-a-tiktok-leak/"},{"seq":4,"date":"2024-01-17","precision":"day","phase":"jump","platform":"reddit","actor":"u/Vivid-Influence5960","actor_kind":"public","text":"A Sephora forum user asked viewers what they thought of the leaked Hue Drops.","url":"https://www.reddit.com/r/Sephora/comments/1998byg/new_glow_recipe_drop/"},{"seq":5,"date":"2024-01-24","precision":"day","phase":"press","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure addressed the mystery TikTok deliveries and announced the planned launch dates.","url":"https://www.allure.com/story/glow-recipe-watermelon-glow-niacinamide-hue-drops-sun-glow-serum-review"},{"seq":6,"date":"2024-01-29","precision":"day","phase":"press","platform":"press","actor":"Bustle","actor_kind":"press","text":"Bustle covered the pre-launch TikTok buzz and linked Nogueira’s reaction video.","url":"https://www.bustle.com/beauty/glow-recipe-watermelon-glow-niacinamide-hue-drops-launch-review"},{"seq":7,"date":"2024-02-02","precision":"day","phase":"response","platform":"press","actor":"Glow Recipe","actor_kind":"brand","text":"Glow Recipe told Glossy it had lifted the publicity embargo while keeping the release date.","url":"https://www.glossy.co/pop/glossy-pop-newsletter-glow-recipes-unreleased-hue-drops-are-already-going-viral-based-on-a-tiktok-leak/"},{"seq":8,"date":"2024-02-02","precision":"day","phase":"response","platform":"press","actor":"Glow Recipe","actor_kind":"brand","text":"Glow Recipe told Glossy it had overnighted product to about 40 more influencers.","url":"https://www.glossy.co/pop/glossy-pop-newsletter-glow-recipes-unreleased-hue-drops-are-already-going-viral-based-on-a-tiktok-leak/"},{"seq":9,"date":"2024-02-02","precision":"day","phase":"peak","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy recorded 3.2 million seed views and reported Nogueira’s repost had brought another audience.","metric_value":3200000,"metric_label":"Reported seed views; peak unconfirmed","url":"https://www.glossy.co/pop/glossy-pop-newsletter-glow-recipes-unreleased-hue-drops-are-already-going-viral-based-on-a-tiktok-leak/"},{"seq":10,"date":"2024-02-19","precision":"day","phase":"backlash","platform":"reddit","actor":"r/Sephora commenters","actor_kind":"public","text":"Commenters questioned the tinted serum and criticized its appeal to children.","url":"https://www.reddit.com/r/Sephora/comments/1auuv11/glow_recipe_tinted_dew_drops_drop_this_week_at/"},{"seq":11,"date":"2024-02-23","precision":"day","phase":"commercial","platform":"press","actor":"Byrdie","actor_kind":"press","text":"Byrdie reported that Hue Drops were available to shop after weeks of influencer demonstrations.","url":"https://www.yahoo.com/lifestyle/glow-recipes-bronzer-drops-already-201242163.html"},{"seq":12,"date":"2024-03-15","precision":"day","phase":"press","platform":"press","actor":"Glamour UK","actor_kind":"press","text":"Glamour reported a 700% monthly increase in Hue Drops searches without identifying its data provider.","url":"https://www.glamourmagazine.co.uk/article/glow-recipe-hue-drops-review"},{"seq":13,"date":"2024-03-19","precision":"day","phase":"commercial","platform":"press","actor":"WWD","actor_kind":"press","text":"WWD reported an industry estimate of $300,000 in first-day Hue Drops sales.","url":"https://www.yahoo.com/lifestyle/glow-recipe-growth-plans-skin-200434679.html"},{"seq":14,"date":"2024-04-10","precision":"day","phase":"press","platform":"press","actor":"Refinery29 Australia","actor_kind":"press","text":"A Refinery29 reviewer credited Harun’s leak with introducing her to Hue Drops.","url":"https://www.refinery29.com/en-au/glow-recipe-niacinamide-hue-drops-review"},{"seq":15,"date":"2024-06-17","precision":"day","phase":"commercial","platform":"press","actor":"Launchmetrics / Glossy","actor_kind":"press","text":"Glossy reported Hue Drops ranked third in Launchmetrics’ May bronzing-drops media-impact ranking.","url":"https://www.glossy.co/beauty/glossy-x-launchmetrics-research-e-l-f-and-drunk-elephant-rank-as-buzziest-bronzing-drops/"},{"seq":16,"date":"2025-08-15","precision":"day","phase":"afterlife","platform":"press","actor":"Glow Recipe","actor_kind":"brand","text":"Glossy reported Glow Recipe reused the leak approach for its Prickly Pear Peptide Mucin launch.","url":"https://www.glossy.co/beauty/glossy-pop-newsletter-glow-recipe-leans-into-leak-marketing-with-its-new-launch/"}]},{"id":"HIS-00665","slug":"balenciaga-pope","url":"https://howitspread.com/id/HIS-00665","title":"Balenciaga Pope","owner":"Pablo Xavier","kind":"meme","sector":"culture","origin":"organic","region":"US","seed_date":"2023-03-24","peak_date":"2023-03-25","origin_platform":"reddit","platforms":"reddit;x;web;press;tv;facebook;audio","mechanics":"response-chain;founder-origin;controversy;platform-jump;press-loop","score":34,"band":"Niche","provisional":false,"coverage":0.8,"reach":41,"contagion":null,"breadth":40,"velocity":40,"longevity":8,"events":19,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-03-24","precision":"day","phase":"seed","platform":"reddit","actor":"u/trippy_art_special","actor_kind":"owner","text":"Pablo Xavier posted AI-generated images of Pope Francis in a white puffer coat to r/midjourney.","url":"https://www.reddit.com/r/midjourney/comments/120vhdc/the_pope_drip/"},{"seq":2,"date":"2023-03-25","precision":"day","phase":"jump","platform":"x","actor":"@skyferrori","actor_kind":"creator","text":"@skyferrori reposted the puffer-coat image to Twitter.","url":"https://knowyourmeme.com/memes/pope-in-white-puffer-jacket-pope-francis-drip"},{"seq":3,"date":"2023-03-25","precision":"week","phase":"peak","platform":"web","actor":"Internet users","actor_kind":"public","text":"The image spread across social networks over the weekend and prompted debunking coverage.","url":"https://www.theverge.com/2023/3/27/23657927/ai-pope-image-fake-midjourney-computer-generated-aesthetic"},{"seq":4,"date":"2023-03-25","precision":"day","phase":"jump","platform":"x","actor":"@ThePopTingz","actor_kind":"creator","text":"Reposted the fashionable-pope picture with a caption explicitly identifying it as AI-generated."},{"seq":5,"date":"2023-03-26","precision":"day","phase":"response","platform":"reddit","actor":"Self-described creator","actor_kind":"owner","text":"An account claiming to be the creator shared a Balenciaga prompt after reporting a Reddit ban.","url":"https://www.reddit.com/r/aiArt/comments/122bpq8/got_perma_ban_for_pope_drip/"},{"seq":6,"date":"2023-03-26","precision":"day","phase":"press","platform":"press","actor":"la Repubblica","actor_kind":"press","text":"la Repubblica reported that the puffer-coat picture was generated by AI.","url":"https://www.repubblica.it/cronaca/2023/03/26/news/foto_papa_piumino_fake_intelligenza_artificiale-393753922/"},{"seq":7,"date":"2023-03-26","precision":"day","phase":"response","platform":"x","actor":"Chrissy Teigen","actor_kind":"celebrity","text":"Said she had believed the image, then expressed further uncertainty in the replies, as The Verge documented."},{"seq":8,"date":"2023-03-27","precision":"day","phase":"jump","platform":"tv","actor":"CNN This Morning","actor_kind":"press","text":"CNN discussed the fake puffer-coat image and the difficulty of identifying AI-generated pictures.","url":"https://transcripts.cnn.com/show/ctmo/date/2023-03-27/segment/04"},{"seq":9,"date":"2023-03-27","precision":"day","phase":"response","platform":"press","actor":"Pablo Xavier","actor_kind":"owner","text":"Xavier told BuzzFeed News he had posted the images to Facebook before Reddit.","url":"https://www.buzzfeednews.com/article/chrisstokelwalker/pope-puffy-jacket-ai-midjourney-image-creator-interview"},{"seq":10,"date":"2023-03-27","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"Full Fact debunked Facebook posts presenting the AI-generated coat pictures as real.","url":"https://fullfact.org/news/puffer-coat-pope-ai-generated/"},{"seq":11,"date":"2023-03-27","precision":"day","phase":"backlash","platform":"press","actor":"The Verge / Ars Technica","actor_kind":"press","text":"Coverage used the image to examine how realistic AI pictures could mislead viewers.","url":"https://www.theverge.com/2023/3/27/23657927/ai-pope-image-fake-midjourney-computer-generated-aesthetic"},{"seq":12,"date":"2023-03-28","precision":"day","phase":"press","platform":"press","actor":"TIME / CBS News","actor_kind":"press","text":"TIME explained how to spot errors in the image after it fooled social-media users.","url":"https://time.com/6266606/how-to-spot-deepfake-pope/"},{"seq":13,"date":"2023-03-28","precision":"day","phase":"response","platform":"web","actor":"Edmondo Lilli / Vatican photographic service","actor_kind":"owner","text":"Confirmed to AFP by email that the coat image was fake."},{"seq":14,"date":"2023-03-29","precision":"day","phase":"press","platform":"press","actor":"Inside Edition","actor_kind":"press","text":"Inside Edition showed how Nick St. Pierre generated a pope image with Midjourney.","url":"https://www.insideedition.com/holy-phony-viral-ai-image-of-pope-francis-in-balenciaga-is-the-devil-of-deep-fakes-80626"},{"seq":15,"date":"2023-03-29","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch reported that one tweet showing the image had exceeded 26 million views.","url":"https://techcrunch.com/2023/03/29/ai-pope-midjourney-goncharov/"},{"seq":16,"date":"2023-12-14","precision":"day","phase":"afterlife","platform":"press","actor":"Pope Francis","actor_kind":"celebrity","text":"Francis called for an AI treaty as AP recalled the puffer-coat fake.","url":"https://www.cbsnews.com/news/pope-francis-treaty-to-regulate-artificial-intelligence/?ftag=CNM-00-10aab4i"},{"seq":17,"date":"2024-01-16","precision":"day","phase":"afterlife","platform":"audio","actor":"NUPI","actor_kind":"brand","text":"NUPI discussed the fake coat with papal AI adviser Paolo Benanti in its ethics podcast.","url":"https://www.nupi.no/en/news/podcast-ai-god-and-ethics"},{"seq":18,"date":"2024-01-24","precision":"day","phase":"response","platform":"web","actor":"Pope Francis","actor_kind":"celebrity","text":"Francis acknowledged being depicted in false AI images in his communications message.","url":"https://www.vatican.va/content/francesco/en/messages/communications/documents/20240124-messaggio-comunicazioni-sociali.html"},{"seq":19,"date":"2024-06-14","precision":"day","phase":"afterlife","platform":"press","actor":"Pope Francis","actor_kind":"celebrity","text":"Francis addressed G7 leaders on AI as coverage recalled the puffer-coat 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opened.","url":"https://x.com/bark/status/1778497691275710904"},{"seq":2,"date":"2024-04-11","precision":"day","phase":"press","platform":"press","actor":"Tombras / BARK","actor_kind":"owner","text":"Tombras announced the hero film and paid billboards in New York, Los Angeles and London.","url":"https://roastbrief.us/bark-partners-with-tombras-to-bark-air-a-100-real-airline-for-dogs/"},{"seq":3,"date":"2024-05-05","precision":"day","phase":"jump","platform":"press","actor":"Corriere TV","actor_kind":"press","text":"Corriere TV carried the filmed CEO crate stunt to an Italian news audience.","url":"https://video.corriere.it/video-virali/capo-una-compagnia-aerea-cani-vola-3-ore-mezza-una-gabbia-cani/e652fcc2-0aa7-11ef-a292-58df6595675e"},{"seq":4,"date":"2024-05-09","precision":"day","phase":"response","platform":"web","actor":"BARK","actor_kind":"owner","text":"BARK published its account of the dog-first airline idea taking shape over a decade.","url":"https://bark.co/blogs/bark-post/why-bark-air"},{"seq":5,"date":"2024-05-23","precision":"day","phase":"commercial","platform":"web","actor":"BARK Air customers","actor_kind":"public","text":"The inaugural New York to Los Angeles flight sold out, according to the booking site.","url":"https://time.com/6981278/dog-airline-bark-air/"},{"seq":6,"date":"2024-05-23","precision":"day","phase":"jump","platform":"reddit","actor":"u/GoochMasterFlash / r/nottheonion","actor_kind":"creator","text":"A Reddit user shared TIME’s sold-out-flight story, prompting debate about fares and pet travel.","url":"https://www.reddit.com/r/nottheonion/comments/1cypn6k/your_dog_can_now_fly_in_luxury_with_a_new_airline/"},{"seq":7,"date":"2024-05-26","precision":"week","phase":"peak","platform":"press","actor":"Google News launch-coverage sample","actor_kind":"public","text":"The week ending May 26 led the sampled launch coverage, with 26 of 100 RSS 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after an agreement allowed BARK Air to keep operating.","url":"https://www.aerotime.aero/articles/bark-air-lawsuit-dismissed-as-airline-and-westchester-county-reach-agreement"},{"seq":11,"date":"2024-06-12","precision":"day","phase":"response","platform":"web","actor":"BARK","actor_kind":"owner","text":"BARK announced five new destinations and seven new routes in response to customer demand.","url":"https://bark.co/blogs/press/bark-expands-bark-air-network-with-domestic-and-international-service-to-five-new-destinations-and-seven-new-routes"},{"seq":12,"date":"2024-11-07","precision":"day","phase":"commercial","platform":"web","actor":"BARK","actor_kind":"owner","text":"BARK filed quarterly BARK Air revenue of $1.5 million for the period ended September 30.","url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000048/bark-20240930.htm"},{"seq":13,"date":"2025-05-21","precision":"day","phase":"afterlife","platform":"web","actor":"The Shorty Awards","actor_kind":"brand","text":"Dogs Fly First won the Pets & Animals category at the annual Shorty Awards.","url":"https://shortyawards.com/17th/winners/"},{"seq":14,"date":"2025-07-01","precision":"month","phase":"response","platform":"web","actor":"BARK Air","actor_kind":"owner","text":"BARK Air launched Companion Concierge for travelers with dogs, including people who did not book flights.","url":"https://www.uschamber.com/co/good-company/the-leap/bark-air-pet-travel"},{"seq":15,"date":"2025-11-17","precision":"day","phase":"afterlife","platform":"press","actor":"CO— / U.S. Chamber of Commerce","actor_kind":"press","text":"CO— reported how viral videos and in-person events helped BARK Air build awareness.","url":"https://www.uschamber.com/co/good-company/the-leap/bark-air-pet-travel"},{"seq":16,"date":"2026-06-10","precision":"day","phase":"commercial","platform":"web","actor":"BARK","actor_kind":"owner","text":"BARK filed annual BARK Air revenue of $12.4 million for its fiscal year ended March 31.","url":"https://www.sec.gov/Archives/edgar/data/1819574/000162828026042242/bark-20260331.htm"}]},{"id":"HIS-00667","slug":"british-airways-period-drama-safety-video","url":"https://howitspread.com/id/HIS-00667","title":"British Airways: May We Haveth One’s Attention","owner":"British Airways","kind":"campaign","sector":"auto-mobility","origin":"seeded","region":"GB","seed_date":"2024-07-22","peak_date":"2024-07-29","origin_platform":"youtube","platforms":"youtube;press;reddit;web","mechanics":"platform-jump;press-loop;controversy;counter-programming;transgression","score":42,"band":"Notable","provisional":true,"coverage":0.8,"reach":34,"contagion":null,"breadth":40,"velocity":87,"longevity":17,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-07-22","precision":"day","phase":"seed","platform":"youtube","actor":"British Airways","actor_kind":"owner","text":"British Airways published its period drama safety film on YouTube.","url":"https://www.youtube.com/watch?v=ssVe0FaBhUU"},{"seq":2,"date":"2024-07-23","precision":"day","phase":"press","platform":"press","actor":"The Drum / Marketing Beat / One Mile at a Time","actor_kind":"press","text":"The Drum and travel outlets covered BA’s period drama safety film.","url":"https://www.thedrum.com/news/uncommon-unveils-captivating-period-drama-inspired-british-airways-safety-video"},{"seq":3,"date":"2024-07-23","precision":"day","phase":"jump","platform":"reddit","actor":"Antinousian / r/janeausten","actor_kind":"creator","text":"Antinousian shared the film with Jane Austen fans, who posted replies praising it.","url":"https://www.reddit.com/r/janeausten/comments/1eall7o/new_safety_video_from_british_airways_quite/"},{"seq":4,"date":"2024-07-25","precision":"day","phase":"response","platform":"youtube","actor":"British Airways","actor_kind":"owner","text":"British Airways published a behind-the-scenes film featuring staff from across the airline.","url":"https://www.youtube.com/watch?v=q7i6Z2jZaho"},{"seq":5,"date":"2024-07-25","precision":"day","phase":"jump","platform":"web","actor":"Mike Glyer / File 770","actor_kind":"press","text":"File 770 shared the film with science-fiction fans heading to the Glasgow convention.","url":"https://file770.com/pixel-scroll-7-25-24-dentist-savage-the-man-of-fluoride-by-les-doctor/"},{"seq":6,"date":"2024-07-26","precision":"day","phase":"backlash","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post examined whether cinematic safety briefings taught passengers what to do.","url":"https://www.washingtonpost.com/travel/2024/07/26/british-airways-safety-video-bridgerton/"},{"seq":7,"date":"2024-07-28","precision":"day","phase":"press","platform":"press","actor":"Scroll.in","actor_kind":"press","text":"Scroll.in featured the film in its Viral Video 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rollout.","url":"https://yougov.com/en-gb/articles/50420-is-british-airways-period-drama-safety-video-winning-over-uk-consumers"},{"seq":11,"date":"2024-08-01","precision":"day","phase":"backlash","platform":"reddit","actor":"UnregisteredSarcasm / r/HelloInternet","actor_kind":"creator","text":"UnregisteredSarcasm shared the film and said they disliked it despite positive comments elsewhere.","url":"https://www.reddit.com/r/HelloInternet/comments/1ehg6ip/british_airways_have_a_new_safety_video/"},{"seq":12,"date":"2024-08-06","precision":"day","phase":"afterlife","platform":"web","actor":"UNIT","actor_kind":"brand","text":"Production vendor UNIT reported 93,000 views in the first day and nearly one million views online.","url":"https://www.unit.tv/advertising/unit-handled-the-online-and-flame-on-viral-british-airways-safety-video/"},{"seq":13,"date":"2024-08-29","precision":"day","phase":"press","platform":"press","actor":"YouGov","actor_kind":"brand","text":"YouGov reported that 25% of surveyed UK adults were more likely to consider BA after seeing the film.","url":"https://yougov.com/en-gb/articles/50420-is-british-airways-period-drama-safety-video-winning-over-uk-consumers"},{"seq":14,"date":"2025-01-31","precision":"day","phase":"afterlife","platform":"web","actor":"System1 / ITV","actor_kind":"brand","text":"System1 and ITV recognised the film as the most emotionally dynamic ad of 2024.","url":"https://www.marketing-beat.co.uk/2025/01/31/system-1-ads-2024/"},{"seq":15,"date":"2025-03-21","precision":"day","phase":"afterlife","platform":"press","actor":"The Hustle","actor_kind":"press","text":"The Hustle used the film’s at-home viewing to illustrate the competition among airline safety videos.","url":"https://thehustle.co/originals/the-booming-high-stakes-arms-race-of-airline-safety-videos"},{"seq":16,"date":"2025-09-27","precision":"day","phase":"backlash","platform":"press","actor":"Mark Dapin / The Nightly","actor_kind":"press","text":"Mark Dapin described watching the film on a BA flight and criticised its carriage baggage demonstration.","url":"https://thenightly.com.au/lifestyle/travel/why-airline-safety-videos-have-become-unwatchable-entertainment-disasters-c-19962035"}]},{"id":"HIS-00668","slug":"calm-election-night-silence","url":"https://howitspread.com/id/HIS-00668","title":"Calm Ad Space of Silence","owner":"Calm","kind":"campaign","sector":"health","origin":"paid","region":"US","seed_date":"2024-11-05","peak_date":"2024-11-06","origin_platform":"tv","platforms":"tv;press;x;web;app-store","mechanics":"newsjacking;platform-jump;press-loop;response-chain;political-adoption","score":27,"band":"Niche","provisional":true,"coverage":1,"reach":0,"contagion":35,"breadth":10,"velocity":100,"longevity":19,"events":13,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-11-05","precision":"day","phase":"seed","platform":"tv","actor":"Calm","actor_kind":"owner","text":"Calm 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the Coperni appearance in its review of the previous year.","url":"https://bostondynamics.com/blog/a-million-milestones-2023-in-review/"}]},{"id":"HIS-00670","slug":"cred-gautam-gambhir-rejection","url":"https://howitspread.com/id/HIS-00670","title":"CRED’s Rejection with Gautam Gambhir","owner":"CRED","kind":"campaign","sector":"finance","origin":"seeded","region":"IN","seed_date":"2025-09-14","peak_date":"2025-09-15","origin_platform":"youtube","platforms":"youtube;x;web;press","mechanics":"response-chain;controversy;platform-jump;newsjacking;unhinged-voice","score":27,"band":"Niche","provisional":false,"coverage":1,"reach":19,"contagion":35,"breadth":10,"velocity":65,"longevity":13,"events":15,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2025-09-14","precision":"day","phase":"seed","platform":"youtube","actor":"CRED","actor_kind":"owner","text":"CRED published Rejection, showing an AI ice-cream version of Gambhir 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screenings.","url":"https://www.thedrum.com/news/duolingo-mascot-capitalizes-barbie-premiere-moment-with-theater-ad"},{"seq":11,"date":"2023-08-02","precision":"day","phase":"press","platform":"press","actor":"AdExchanger","actor_kind":"press","text":"AdExchanger interviewed Orssaud about paid and owned media after Duo’s Barbie appearance.","url":"https://www.adexchanger.com/strategy/organic-marketing-is-duolingos-lingua-franca/"},{"seq":12,"date":"2023-08-07","precision":"day","phase":"press","platform":"press","actor":"The Motley Fool","actor_kind":"press","text":"The Motley Fool reported nearly 3 million likes on Duolingo's premiere TikTok; views were unquantified.","url":"https://www.fool.com/investing/2023/08/07/duolingo-stock-has-a-lot-to-prove-this-week/"},{"seq":13,"date":"2023-08-08","precision":"day","phase":"response","platform":"web","actor":"Duolingo","actor_kind":"owner","text":"Duolingo included the premiere appearance in its shareholder letter on social-first marketing.","url":"https://www.sec.gov/Archives/edgar/data/1562088/000156208823000173/duolingo_q2-2023xshareho.htm"},{"seq":14,"date":"2023-08-10","precision":"day","phase":"press","platform":"press","actor":"Marketing Brew","actor_kind":"press","text":"Marketing Brew reported that Duolingo’s ad had run before Barbie screenings in US theaters.","url":"https://www.marketingbrew.com/stories/2023/08/10/duolingo-touts-significant-q2-growth"},{"seq":15,"date":"2023-11-08","precision":"day","phase":"response","platform":"web","actor":"Luis von Ahn","actor_kind":"owner","text":"Von Ahn reported 140 million organic impressions for the broader Barbie social campaign.","url":"https://www.fool.com/earnings/call-transcripts/2023/11/08/duolingo-duol-q3-2023-earnings-call-transcript/"},{"seq":16,"date":"2024-02-11","precision":"day","phase":"afterlife","platform":"press","actor":"Digiday","actor_kind":"press","text":"Digiday revisited the Barbie appearance when covering Duolingo’s Super Bowl advertising.","url":"https://digiday.com/marketing/its-creativity-its-not-media-budget-how-duolingos-cmo-manu-orssaud-advertised-around-the-super-bowl/"},{"seq":17,"date":"2025-02-26","precision":"day","phase":"afterlife","platform":"web","actor":"Emmanuel Orssaud","actor_kind":"owner","text":"Orssaud revisited the red-carpet appearance in a post about brand building.","url":"https://www.linkedin.com/posts/eorssaud_a-common-trap-rushing-to-acquire-users-before-activity-7300499854668017664-867W"}]},{"id":"HIS-00672","slug":"duolingo-sumo-showdown","url":"https://howitspread.com/id/HIS-00672","title":"Duo’s Sumo Showdown","owner":"Duolingo Japan; UltraSuperNew (creative); Tetsudau 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Japan’s mascots to wrestle and opened applications to watch the tournament.","url":"https://x.com/Duolingo_Japan/status/1953743045566046238"},{"seq":3,"date":"2025-08-08","precision":"day","phase":"response","platform":"x","actor":"@WAKASASEIKATSU","actor_kind":"brand","text":"Wakasa Seikatsu asked Duo to fight its blueberry mascot in a reply to the invitation.","url":"https://x.com/WAKASASEIKATSU/status/1953775634800615801"},{"seq":4,"date":"2025-08-16","precision":"day","phase":"response","platform":"x","actor":"@Duolingo_Japan","actor_kind":"owner","text":"Duolingo revealed the tournament lineup and its September opening date.","metric_value":749800,"metric_label":"749.8K live X post views, 14 Oct 2026","url":"https://x.com/Duolingo_Japan/status/1956642094128500831"},{"seq":5,"date":"2025-08-16","precision":"day","phase":"jump","platform":"web","actor":"Tails Channel","actor_kind":"press","text":"The Sonic news account shared the tournament on Bluesky with a picture of the mascot 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daily trading volume.","url":"https://unchainedcrypto.com/goat-how-ai-agents-talking-turned-into-a-268-million-memecoin-religion/"},{"seq":10,"date":"2024-10-17","precision":"day","phase":"press","platform":"press","actor":"DL News","actor_kind":"press","text":"DL News reported GOAT’s surge and Andreessen’s denial that he created or owned the token.","url":"https://www.dlnews.com/articles/people-culture/marc-andreessen-distances-himself-from-obscene-memecoin-goat/"},{"seq":11,"date":"2024-10-18","precision":"day","phase":"jump","platform":"reddit","actor":"katxwoods / r/singularity","actor_kind":"creator","text":"A Reddit user posted Truth Terminal’s claimed millionaire status to r/singularity."},{"seq":12,"date":"2024-10-24","precision":"week","phase":"backlash","platform":"x","actor":"GOAT traders","actor_kind":"public","text":"Cointelegraph reported that a Truth Terminal typo sparked authenticity doubts and a price plunge that 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entertainment.","url":"https://assets-cms.kraken.com/files/51n36hrp/facade/60d729ac4e6a22959954cb182b9b526d93a7b527.pdf"},{"seq":15,"date":"2024-12-11","precision":"day","phase":"commercial","platform":"web","actor":"Kraken","actor_kind":"brand","text":"Kraken announced GOAT trading in USD and EUR pairs for December 11, excluding Germany.","url":"https://blog.kraken.com/product/asset-listings/fwog-goat-and-spx-are-now-available-for-trading"},{"seq":16,"date":"2024-12-18","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported an AI-token wave including Zerebro, Shoggoth and aixbt after GOAT’s rise.","url":"https://www.wired.com/story/truth-terminal-goatse-crypto-millionaire/"},{"seq":17,"date":"2024-12-19","precision":"day","phase":"afterlife","platform":"press","actor":"Andy Ayrey / TechCrunch","actor_kind":"creator","text":"Ayrey told TechCrunch he was working out how to put Truth Terminal’s wallet funds into a nonprofit.","url":"https://techcrunch.com/2024/12/19/the-promise-and-warning-of-truth-terminal-the-ai-bot-that-secured-50000-in-bitcoin-from-marc-andreessen/"}]},{"id":"HIS-00675","slug":"ikea-gustaf-westman-vinterfint","url":"https://howitspread.com/id/HIS-00675","title":"IKEA x Gustaf Westman VINTERFINT","owner":"IKEA / Gustaf Westman","kind":"product","sector":"home","origin":"mixed","region":"SE","seed_date":"2025-09-10","peak_date":"2025-10-01","origin_platform":"retail","platforms":"press;instagram;retail;tiktok","mechanics":"scarcity-drop;identity-badge;spectacle;controversy;press-loop","score":32,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":40,"velocity":37,"longevity":13,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2025-06-04","precision":"day","phase":"precursor","platform":"press","actor":"IKEA","actor_kind":"owner","text":"IKEA announced its Westman 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21.","url":"https://transcripts.cnn.com/show/skc/date/2025-03-21/segment/01"},{"seq":12,"date":"2025-03-21","precision":"day","phase":"jump","platform":"tv","actor":"CNN’s Kaitlan Collins and Harry Enten","actor_kind":"press","text":"Collins and Enten discussed borrowing for DoorDash orders on CNN’s The Source.","url":"https://transcripts.cnn.com/show/skc/date/2025-03-21/segment/01"},{"seq":13,"date":"2025-03-21","precision":"day","phase":"jump","platform":"tiktok","actor":"Matt Buechele","actor_kind":"creator","text":"Buechele posted a 32-second TikTok about DoorDash payment plans at 20:46:45 UTC.","url":"https://www.tiktok.com/@mattbooshell/video/7484366974844226846"},{"seq":14,"date":"2025-03-21","precision":"day","phase":"press","platform":"press","actor":"Colin Laidley / Investopedia","actor_kind":"press","text":"Investopedia reported Trung Phan’s Big Short burrito parody and Dave Ramsey’s response.","url":"https://www.investopedia.com/social-media-users-just-cant-get-enough-of-collateralized-burrito-obligations-11701143"},{"seq":15,"date":"2025-03-25","precision":"day","phase":"backlash","platform":"press","actor":"Business Insider and Semafor","actor_kind":"press","text":"Business Insider warned against dinner payment plans as Semafor discussed burrito bonds.","url":"https://www.businessinsider.com/doordash-klarna-buy-now-pay-later-bnpl-food-delivery-debt-2025-3"},{"seq":16,"date":"2025-03-27","precision":"day","phase":"afterlife","platform":"web","actor":"Next Gen Personal Finance","actor_kind":"brand","text":"NGPF published a video, quiz and classroom discussion about the partnership.","url":"https://www.ngpf.org/blog/fincap-friday/fincap-friday-eat-now-pay-later/"},{"seq":17,"date":"2025-03-28","precision":"day","phase":"response","platform":"press","actor":"Toby Espinosa, DoorDash","actor_kind":"owner","text":"Espinosa told Modern Retail the deal targeted non-food orders and said BNPL was not needed for a burrito.","url":"https://www.modernretail.co/technology/doordash-explains-that-its-viral-buy-now-pay-later-deal-with-klarna-wasnt-meant-for-burritos/"}]},{"id":"HIS-00680","slug":"lego-mclaren-p1-ultimate-challenge","url":"https://howitspread.com/id/HIS-00680","title":"LEGO Technic McLaren P1: The Ultimate Challenge","owner":"LEGO Group / McLaren 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Norris completing a Silverstone lap in its life-size McLaren P1.","url":"https://www.youtube.com/watch?v=tSLOgkNFzLc"},{"seq":3,"date":"2024-09-12","precision":"day","phase":"press","platform":"press","actor":"Sports Illustrated","actor_kind":"press","text":"Sports Illustrated linked the promotional video to Norris’s second place in the F1 championship.","url":"https://www.si.com/racing/lando-norris-mclaren-lego-car"},{"seq":4,"date":"2024-09-12","precision":"day","phase":"press","platform":"press","actor":"DutchCowboys","actor_kind":"press","text":"DutchCowboys covered the film under a headline calling it viral.","url":"https://www.dutchcowboys.nl/automotive/going-viral-lando-norris-rijdt-in-lego-technic-mclaren-p1-een-rondje-op-silverstone"},{"seq":5,"date":"2024-09-13","precision":"day","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"Search interest for Lando Norris LEGO peaked as CNN and ANSA covered the drive.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222024-08-13%202025-01-11%22%2C%22resolution%22%3A%22DAY%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Lando%20Norris%20LEGO%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAatBxljTpgNjzeYOMHOLvDl8mctqSoih-"},{"seq":6,"date":"2024-09-13","precision":"day","phase":"jump","platform":"tv","actor":"CNN Amanpour","actor_kind":"press","text":"CNN’s Amanpour programme closed with a report about Norris driving the LEGO car.","url":"https://transcripts.cnn.com/show/ampr/date/2024-09-13/segment/01"},{"seq":7,"date":"2024-09-13","precision":"day","phase":"press","platform":"press","actor":"ANSA","actor_kind":"press","country":"IT","text":"ANSA reported the Silverstone drive for its Italian motoring readers.","url":"https://www.ansa.it/canale_motori/notizie/mondo_motori/2024/09/13/lando-norris-a-silverstone-su-mclaren-formato-lego_830808fb-dbbf-4de5-b7d8-3846e0461b00.html"},{"seq":8,"date":"2024-09-13","precision":"day","phase":"jump","platform":"web","actor":"CREatorFan","actor_kind":"creator","text":"CREatorFan opened a Das Klemmbrett thread about the life-size car; commenters discussed its construction.","url":"https://www.klemmbrett.info/viewtopic.php?t=4574"},{"seq":9,"date":"2024-09-13","precision":"day","phase":"backlash","platform":"web","actor":"caliban","actor_kind":"creator","text":"A forum commenter questioned how much of the motor, steering and chassis came from non-LEGO parts.","url":"https://www.klemmbrett.info/viewtopic.php?t=4574"},{"seq":10,"date":"2024-11-26","precision":"day","phase":"response","platform":"web","actor":"Messe Essen","actor_kind":"brand","text":"Messe Essen announced the life-size P1 would appear at LEGO’s Essen Motor Show stand.","url":"https://static.messe-essen-digitalmedia.de/uploads/E303/presstexts/pr_some_highlights_ems_2024.pdf"},{"seq":11,"date":"2024-11-30","precision":"day","phase":"afterlife","platform":"retail","actor":"Essen Motor Show","actor_kind":"brand","country":"DE","text":"The Essen Motor Show opened with the life-size LEGO McLaren P1 on display.","url":"https://www.radioessen.de/artikel/essen-motor-show-startet-auto-aus-lego-steinen-und-zeitreise-2172467"},{"seq":12,"date":"2024-12-05","precision":"day","phase":"afterlife","platform":"web","actor":"Waschmitttel","actor_kind":"creator","text":"A Das Klemmbrett user reported seeing the car at Essen and posted photographs of it.","url":"https://www.klemmbrett.info/viewtopic.php?t=4574"},{"seq":13,"date":"2025-02-14","precision":"day","phase":"afterlife","platform":"retail","actor":"Canadian International AutoShow","actor_kind":"brand","country":"CA","text":"A news photographer documented the life-size P1 on display at Toronto’s Canadian International AutoShow.","url":"https://www.gettyimages.ch/detail/nachrichtenfoto/technic-mclaren-p1-hypercar-presented-at-the-2025-nachrichtenfoto/2203749202"},{"seq":14,"date":"2025-06-17","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"The Impossible Drive won a Bronze Lion for brand partnerships in Entertainment Lions for Sport.","url":"https://www.lovethework.com/en/awards/results/cannes-lions?entry_type_id=35&year=2025"}]},{"id":"HIS-00681","slug":"loreal-paris-cgi-lipstick-car","url":"https://howitspread.com/id/HIS-00681","title":"L’Oréal Paris CGI lipstick car","owner":"L’Oréal Paris","kind":"campaign","sector":"beauty","origin":"seeded","region":"FR","seed_date":"2023-09-04","peak_date":"2023-09-10","origin_platform":"instagram","platforms":"retail;instagram;web;press","mechanics":"mystery-lore;controversy;platform-jump;press-loop;visible-use","score":31,"band":"Niche","provisional":false,"coverage":1,"reach":31,"contagion":35,"breadth":20,"velocity":36,"longevity":32,"events":20,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-09-01","precision":"day","phase":"precursor","platform":"retail","actor":"L’Oréal Paris","actor_kind":"owner","text":"The lipstick went on sale before the car creative appeared, according to Journal des Femmes."},{"seq":2,"date":"2023-09-04","precision":"day","phase":"seed","platform":"instagram","actor":"@lorealparis","actor_kind":"owner","text":"Posted the CGI lipstick car with a caption promoting Matte Resistance and directing viewers to a shade link in 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the road animation demonstrated lipstick performance on real lips."},{"seq":9,"date":"2023-09-07","precision":"day","phase":"jump","platform":"web","actor":"J’ai un pote dans la com","actor_kind":"press","text":"The marketing publisher reposted the video on LinkedIn, where readers discussed CGI and credited Soleil Noir.","url":"https://fr.linkedin.com/posts/j%27ai-un-pote-dans-la-com%27%E2%80%8B_lor%C3%A9al-paris-d%C3%A9voileune-animation-cgi-activity-7105414397224734720-V88r"},{"seq":10,"date":"2023-09-07","precision":"day","phase":"press","platform":"press","actor":"Marketing Directo","actor_kind":"press","text":"Marketing Directo reported more than 3.5 million Instagram plays and more than 121,000 likes.","url":"https://www.marketingdirecto.com/creacion/campanas-de-marketing/loreal-calles-lapiz-labial-gigante"},{"seq":11,"date":"2023-09-07","precision":"day","phase":"response","platform":"web","actor":"Tyrone Tellis","actor_kind":"public","text":"Asked whether the car scene was VR and requested clarification."},{"seq":12,"date":"2023-09-09","precision":"day","phase":"response","platform":"web","actor":"Sandra Ansermoz","actor_kind":"public","text":"Explained that no car had painted Paris roads and compared the CGI technique with Jacquemus."},{"seq":13,"date":"2023-09-10","precision":"week","phase":"peak","platform":"press","actor":"Early press coverage","actor_kind":"press","text":"The first-week coverage included view counts and a French explainer responding to doubts about the images.","url":"https://www.journaldesfemmes.fr/beaute/maquillage/2946511-un-rouge-a-levres-geant-repeint-il-vraiment-les-rues-de-paris-en-ce-moment/"},{"seq":14,"date":"2023-09-13","precision":"day","phase":"backlash","platform":"press","actor":"Brand Brief","actor_kind":"press","text":"Brand Brief reported concerns about road pollution and whether advertisers should disclose CGI.","url":"https://www.brandbrief.co.kr/news/articleViewAmp.html?idxno=6266"},{"seq":15,"date":"2023-09-14","precision":"day","phase":"response","platform":"web","actor":"Michel Cardon","actor_kind":"public","text":"Pointed to the cast shadow as a clue that the scene was CGI."},{"seq":16,"date":"2023-09-22","precision":"day","phase":"press","platform":"press","actor":"Packshotmag","actor_kind":"press","text":"Packshotmag documented a September lipstick launch campaign with Kendall Jenner across TV, digital and social.","url":"https://www.packshotmag.com/films/loreal-paris-infaillible-matte-resistance-kendall-jenner/"},{"seq":17,"date":"2023-11-30","precision":"day","phase":"response","platform":"web","actor":"Outernet London / L’Oréal Paris","actor_kind":"brand","text":"Outernet announced a London experience that would bring the CGI lipstick car into real life.","url":"https://www.outernet.com/news/experience-a-parisian-cityscape-recreated-at-outernet-by-l-oreal-paris"},{"seq":18,"date":"2023-12-08","precision":"week","phase":"afterlife","platform":"retail","actor":"L’Oréal Paris / Outernet / Elevate Global","actor_kind":"owner","country":"GB","text":"The London activation displayed a real car replica and encouraged brand tagging through a giveaway.","url":"https://www.outernet.com/news/experience-a-parisian-cityscape-recreated-at-outernet-by-l-oreal-paris"},{"seq":19,"date":"2023-12-11","precision":"day","phase":"afterlife","platform":"web","actor":"Eva Phelan","actor_kind":"creator","text":"Phelan posted photos of the London takeover and described seeing the lipstick car in real life.","url":"https://www.linkedin.com/posts/eva-phelan_outernet-london-activation-activity-7139886535222403072-rKdM"},{"seq":20,"date":"2025-12-31","precision":"day","phase":"afterlife","platform":"web","actor":"Kağıtçı Candan, Özdemir and 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giveaway on Slickdeals, where users discussed the contents and when to queue.","url":"https://slickdeals.net/f/18871498-lowes-black-friday-bucket-giveaway"},{"seq":3,"date":"2025-11-26","precision":"day","phase":"precursor","platform":"tiktok","actor":"meili_zzz","actor_kind":"creator","text":"meili_zzz posted an explainer of the bucket giveaway and appliance prize.","url":"https://www.tiktok.com/@meili_zzz/video/7576873116069104926"},{"seq":4,"date":"2025-11-26","precision":"day","phase":"precursor","platform":"instagram","actor":"loweshomeimprovement","actor_kind":"owner","text":"Lowe’s posted a reminder of the appliance prize and the morning opening time.","url":"https://www.instagram.com/reel/DRhjshKDSxg/"},{"seq":5,"date":"2025-11-26","precision":"day","phase":"precursor","platform":"web","actor":"Living On The Cheap / Bryan K. 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Scarface’s concert with Mike Dean on keys and Scarface on vocals and guitar.","url":"https://www.youtube.com/watch?v=ajNYTJcF6rE"},{"seq":3,"date":"2023-12-18","precision":"day","phase":"press","platform":"press","actor":"Stereogum","actor_kind":"press","text":"Stereogum covered the set, Scarface’s guitar playing and his recovery after a kidney transplant.","url":"https://stereogum.com/2245916/watch-scarface-play-guitar-in-his-gorgeous-tiny-desk-concert/news"},{"seq":4,"date":"2023-12-18","precision":"day","phase":"jump","platform":"reddit","actor":"r/hiphopheads users","actor_kind":"public","text":"An r/hiphopheads thread discussed the set and younger listeners discovering Scarface.","url":"https://www.reddit.com/r/hiphopheads/comments/18l5g5b/scarface_tiny_desk_concert/"},{"seq":5,"date":"2023-12-18","precision":"day","phase":"jump","platform":"x","actor":"philip lewis (@Phil_Lewis_)","actor_kind":"creator","text":"Lewis posted an I Seen a Man Die clip and linked the full concert on 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began developing a TV adaptation with Amy Rardin as showrunner.","url":"https://deadline.com/2023/12/things-we-never-got-over-tv-series-amy-rardin-amazon-mgm-1235666491/"},{"seq":12,"date":"2024-11-18","precision":"day","phase":"afterlife","platform":"retail","actor":"Publishers Weekly / BookScan","actor_kind":"public","text":"The collector’s hardcover entered the chart at No. 9 with 9,225 weekly print sales.","url":"https://www.publishersweekly.com/pw/nielsen/hardcoverfiction/20241118.html"},{"seq":13,"date":"2025-03-20","precision":"day","phase":"backlash","platform":"press","actor":"Lucy Score","actor_kind":"owner","text":"In a Hachette-sponsored interview, Score recalled TikTok readers calling the novel their worst read.","url":"https://www.womensweekly.com.au/news/books/author-interview-story-of-my-life-lucy-score/"},{"seq":14,"date":"2026-06-11","precision":"day","phase":"afterlife","platform":"press","actor":"Prime Video","actor_kind":"brand","text":"Prime Video ordered the adaptation with Eric Charmelo and Nicole Snyder as showrunners.","url":"https://deadline.com/2026/06/things-we-never-got-over-series-lucy-score-prime-video-1236953739/"},{"seq":15,"date":"2026-09-10","precision":"day","phase":"afterlife","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported production was underway and named Molly Griggs, Matthew Noszka and Tommy Martinez as leads.","url":"https://deadline.com/2026/09/things-we-never-got-over-show-cast-lead-trio-prime-video-1237073406/"},{"seq":16,"date":"2026-10-05","precision":"day","phase":"afterlife","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported that six more actors had joined the adaptation’s cast.","url":"https://deadline.com/2026/10/things-we-never-got-over-cast-prime-video-series-adaptation-1237146721/"}]},{"id":"HIS-00696","slug":"trust-bank-singapore-referral-launch","url":"https://howitspread.com/id/HIS-00696","title":"Trust Bank Singapore Referral Launch","owner":"Trust Bank Singapore","kind":"app","sector":"finance","origin":"mixed","region":"SG","seed_date":"2022-09-01","peak_date":"2022-09-07","origin_platform":"app-store","platforms":"app-store;press;web;chat","mechanics":"platform-jump;press-loop;counter-programming;newsjacking","score":45,"band":"Notable","provisional":true,"coverage":0.55,"reach":null,"contagion":45,"breadth":30,"velocity":65,"longevity":null,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2021-12-15","precision":"day","phase":"precursor","platform":"app-store","actor":"Trust Bank","actor_kind":"owner","text":"Trust began its private beta testing phase.","url":"https://trustbank.sg/announcements/2022-Trust%20CG%20Report.pdf"},{"seq":2,"date":"2022-09-01","precision":"day","phase":"seed","platform":"app-store","actor":"Trust Bank","actor_kind":"owner","country":"SG","text":"Trust made its app available to Singapore residents with savings, credit card and insurance products.","url":"https://trustbank.sg/newsroom/trust-bank-launches-as-the-digital-bank-for-singapore/"},{"seq":3,"date":"2022-09-01","precision":"day","phase":"press","platform":"press","actor":"CNA, The Straits Times and The Business Times","actor_kind":"press","text":"Three national outlets covered the public launch and its banking products.","url":"https://www.channelnewsasia.com/singapore/trust-new-digital-bank-standard-chartered-ntuc-numberless-credit-card-2914351"},{"seq":4,"date":"2022-09-01","precision":"day","phase":"jump","platform":"web","actor":"mosmos","actor_kind":"creator","text":"mosmos opened a HardwareZone discussion; users compared rewards and shared app screenshots.","url":"https://forums.hardwarezone.com.sg/threads/trust-bank-ntuc-scb-do-not-share-or-request-for-referrals.6802859/"},{"seq":5,"date":"2022-09-02","precision":"day","phase":"press","platform":"press","actor":"Campaign Brief 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redemptions.","url":"https://trustbank.sg/newsroom/thank-you-for-starting-out-with-us/"},{"seq":11,"date":"2022-09-29","precision":"day","phase":"response","platform":"web","actor":"Trust Bank","actor_kind":"owner","text":"Trust warned of a six-week physical-card wait and offered affected customers extra Linkpoints.","url":"https://trustbank.sg/newsroom/thank-you-for-starting-out-with-us/"},{"seq":12,"date":"2022-10-05","precision":"day","phase":"press","platform":"press","actor":"Campaign Asia","actor_kind":"press","text":"Campaign Asia reported that Trust shifted its marketing and product teams into customer support.","url":"https://aws2.campaignasia.com/article/behind-the-overly-successful-launch-of-trust-bank-in-singapore/481653"},{"seq":13,"date":"2022-10-20","precision":"day","phase":"response","platform":"app-store","actor":"Trust Bank","actor_kind":"owner","text":"Trust added in-app credit card repayment from savings accounts after customer requests.","url":"https://trustbank.sg/newsroom/repaying-your-trust-credit-card-is-now-easier/"},{"seq":14,"date":"2022-11-22","precision":"day","phase":"commercial","platform":"app-store","actor":"Perx Technologies","actor_kind":"brand","text":"Perx reported over 300,000 Trust customers within two months; Thought Machine later repeated the figure.","url":"https://www.perxtech.com/in-the-news/singapores-first-digitally-native-bank-trust-bank-partners-with-perx-technologies-to-jump-start-dynamic-mobile-first-customer-engagement/"},{"seq":15,"date":"2022-12-15","precision":"day","phase":"afterlife","platform":"web","actor":"Trust Bank","actor_kind":"owner","text":"Trust named its first Tesla draw winner and offered extra draw entries for successful referrals.","url":"https://trustbank.sg/newsroom/congratulations-to-our-first-tesla-lucky-draw-winner/"},{"seq":16,"date":"2022-12-27","precision":"day","phase":"afterlife","platform":"app-store","actor":"Trust 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EssenceMediaCom.","url":"https://campaignbrief.com/racing-icon-valtteri-bottas-loans-his-second-car-out-in-new-uber-carshare-campaign-via-poem/"},{"seq":9,"date":"2024-03-22","precision":"day","phase":"commercial","platform":"web","actor":"Uber Carshare","actor_kind":"owner","text":"Free Melbourne ute rentals began for the promotion scheduled to end on April 12.","url":"https://www.gethegoods.com/articles/unpacking-uber-carshares-bold-australian-campaign-poem"},{"seq":10,"date":"2024-03-26","precision":"day","phase":"response","platform":"x","actor":"Valtteri Bottas","actor_kind":"celebrity","text":"Bottas posted the ad’s second takes and directed viewers to other Uber Carshare cars.","url":"https://x.com/ValtteriBottas/status/1772505771361685668"},{"seq":11,"date":"2024-03-27","precision":"day","phase":"press","platform":"press","actor":"the goods","actor_kind":"press","text":"A first-week report put the main Instagram post at 17.3 million 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highest bid at $38,660 as of 9 a.m. PT.","url":"https://vinepair.com/booze-news/liquid-death-yeti-casket-cooler-auction/"},{"seq":9,"date":"2024-08-29","precision":"day","phase":"jump","platform":"web","actor":"Jason Mitchell","actor_kind":"creator","text":"Jason Mitchell reposted the commercial on LinkedIn and discussed its use of absurdity in marketing.","url":"https://www.linkedin.com/posts/jhmitchell_ive-just-witnessed-the-dumbest-thing-on-activity-7234923142631038976-waOY"},{"seq":10,"date":"2024-08-29","precision":"day","phase":"press","platform":"press","actor":"Clube de Criação / Laís Prado","actor_kind":"press","country":"BR","text":"Clube de Criação covered the cooler in Portuguese, linked the auction and embedded the launch film.","url":"https://clubedecriacao.com.br/ultimas/casket-cooler/"},{"seq":11,"date":"2024-08-30","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum named it Ad of the Day and reported more than 600 bids and a price above $41,000.","url":"https://www.thedrum.com/news/ad-the-day-liquid-death-and-yeti-release-limited-edition-casket-cooler"},{"seq":12,"date":"2024-08-30","precision":"day","phase":"commercial","platform":"web","actor":"Auction bidders","actor_kind":"public","text":"The auction ended at $68,200 after 810 bids, according to the reported brand auction result.","url":"https://www.ppai.org/media-hub/liquid-death-x-yeti-pf-changs-turn-up-the-heat-with-offbeat-collectibles/"},{"seq":13,"date":"2024-08-30","precision":"day","phase":"response","platform":"web","actor":"Carlos Rangel / YETI","actor_kind":"owner","text":"YETI’s Carlos Rangel shared Ad Age coverage and credited the campaign’s creative team.","url":"https://www.linkedin.com/posts/rangelcarlos_liquid-death-and-yetis-casket-cooler-keeps-activity-7235323965286572032-GoHM"},{"seq":14,"date":"2024-11-07","precision":"day","phase":"response","platform":"web","actor":"Matt Reintjes / 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its editor appended the statement to the original story.","url":"https://www.themarysue.com/sephora-spiders-sephora-lotion-attracts-spiders/"},{"seq":12,"date":"2024-01-03","precision":"day","phase":"jump","platform":"press","actor":"Daily Vanity Singapore","actor_kind":"press","text":"Daily Vanity covered the rumor and embedded Jayde’s ingredient breakdown for its beauty readers.","url":"https://dailyvanity.sg/news/body-cream-attract-spiders/"},{"seq":13,"date":"2024-01-03","precision":"day","phase":"press","platform":"press","actor":"Fox Business","actor_kind":"press","text":"Fox Business reported that the original spider review had been deleted from Sephora’s product page.","url":"https://www.foxbusiness.com/lifestyle/sephora-customer-sol-de-janeiro-body-butter-attracts-spiders-company-shuts-down-claim"},{"seq":14,"date":"2024-04-01","precision":"day","phase":"afterlife","platform":"instagram","actor":"Sol de Janeiro","actor_kind":"owner","text":"Sol de Janeiro parodied the rumor with fake Aranha Spider Salve and Cheirosa 8 Perfume Mist.","url":"https://www.instagram.com/p/C5OECPwMlLF/"},{"seq":15,"date":"2024-04-10","precision":"day","phase":"afterlife","platform":"audio","actor":"Popular Science","actor_kind":"press","text":"Popular Science revisited the lotion-spider claim on The Weirdest Thing I Learned This Week.","url":"https://www.popsci.com/science/weirdest-thing-adhd/"},{"seq":16,"date":"2024-08-20","precision":"day","phase":"afterlife","platform":"press","actor":"Cosmetics Business / Jake Morgan","actor_kind":"press","text":"Cosmetics Business reported the brand’s April Fools’ TikTok had earned 9.16 million views.","url":"https://cosmeticsbusiness.com/the-most-entertaining-beauty-brands-on-tiktok"},{"seq":17,"date":"2025-06-04","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported sponsored TikTok debunks by Sephora Squad member Hamsha 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fireproof edition sold for $130,000, with proceeds designated for PEN America.","url":"https://www.clickondetroit.com/entertainment/2022/06/07/unburnable-copy-of-handmaids-tale-auctioned-for-130000/"},{"seq":11,"date":"2022-06-07","precision":"day","phase":"response","platform":"web","actor":"Margaret Atwood","actor_kind":"owner","text":"Atwood welcomed the auction result and said she hoped the video encouraged discussion of free speech.","url":"https://www.clickondetroit.com/entertainment/2022/06/07/unburnable-copy-of-handmaids-tale-auctioned-for-130000/"},{"seq":12,"date":"2023-03-22","precision":"day","phase":"jump","platform":"youtube","actor":"Poets & Writers / Late Night with Seth Meyers","actor_kind":"press","text":"Poets & Writers embedded Atwood’s Seth Meyers interview about unburnable books.","url":"https://www.pw.org/content/margaret_atwood_on_old_babes_in_the_wood"},{"seq":13,"date":"2023-11-21","precision":"day","phase":"afterlife","platform":"audio","actor":"ADCC 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Cillo.","url":"https://www.foxbusiness.com/video/6380595212112"},{"seq":8,"date":"2025-10-02","precision":"day","phase":"jump","platform":"web","actor":"Bluesman","actor_kind":"creator","text":"Bluesman posted the Aspercreme NIL deal on MiamiHawkTalk, where readers joked about returning to football.","url":"https://miamihawktalk.fans/t/58-year-old-signs-nil-deal/5263"},{"seq":9,"date":"2025-10-02","precision":"day","phase":"jump","platform":"youtube","actor":"NewsNation","actor_kind":"press","text":"NewsNation posted its Elizabeth Vargas interview with Cillo, later linked in the campaign’s award entry.","url":"https://www.youtube.com/watch?v=sWSTOAmTfLE"},{"seq":10,"date":"2025-10-03","precision":"day","phase":"press","platform":"press","actor":"Sporting News","actor_kind":"press","text":"Sporting News interviewed Cillo and embedded the Aspercreme ad in its NIL section.","url":"https://www.sportingnews.com/us/ncaa-football/news/tom-cillo-oldest-college-football-player/e68137eeeadd0f0dd33c7056"},{"seq":11,"date":"2025-10-03","precision":"week","phase":"commercial","platform":"retail","actor":"Aspercreme","actor_kind":"owner","text":"The entrant attributed an 11.5% sales increase to the week following the partnership announcement.","metric_value":11.5,"metric_label":"11.5% sales lift, self-reported","url":"https://shortyawards.com/18th/the-58-year-old-freshman"},{"seq":12,"date":"2025-12-03","precision":"day","phase":"press","platform":"press","actor":"People","actor_kind":"press","text":"People interviewed Cillo about his football season while discussing his Aspercreme partnership.","url":"https://ca.sports.yahoo.com/news/unbreakable-tom-cillo-meet-58-211602077.html"},{"seq":13,"date":"2026-05-14","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The campaign received a Bronze Pencil for Current Event Response / Real-Time Reactive.","url":"https://www.oneclub.org/awards/theoneshow/-award/64768/the-58-year-old-freshman/"},{"seq":14,"date":"2026-08-18","precision":"day","phase":"afterlife","platform":"press","actor":"Aspercreme","actor_kind":"owner","text":"Aspercreme included Cillo in its later KO! Boomer campaign with Danny Trejo.","url":"https://www.mediapost.com/publications/article/417324/"}]},{"id":"HIS-00720","slug":"assistant-to-the-villain","url":"https://howitspread.com/id/HIS-00720","title":"Assistant to the Villain","owner":"Hannah Nicole Maehrer / Entangled Publishing","kind":"book","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2023-08-29","peak_date":"2023-09-11","origin_platform":"retail","platforms":"web;retail;reddit;press;youtube;tv;audio","mechanics":"founder-origin;scarcity-drop;platform-jump;press-loop;counter-programming","score":25,"band":"Niche","provisional":false,"coverage":1,"reach":0,"contagion":35,"breadth":60,"velocity":0,"longevity":37,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-07-23","precision":"day","phase":"precursor","platform":"web","actor":"AhanaRao","actor_kind":"creator","text":"AhanaRao published an advance review and disclosed a copy supplied by the publisher.","url":"https://tohscontent.wordpress.com/2023/07/23/assistant-to-the-villain-by-hannah-nicole-maehrer-favourite-quotes-arc-review/"},{"seq":2,"date":"2023-08-29","precision":"day","phase":"seed","platform":"retail","actor":"Entangled Publishing","actor_kind":"owner","text":"Red Tower Books released Hannah Nicole Maehrer’s novel with a limited sprayed-edge first print edition.","url":"https://www.entangledpublishing.com/books/assistant-to-the-villain"},{"seq":3,"date":"2023-08-30","precision":"day","phase":"jump","platform":"reddit","actor":"u/EtherealMint","actor_kind":"creator","text":"A reader posted a photograph of a delivered copy and asked about its red-sprayed binding.","url":"https://www.reddit.com/r/YAlit/comments/164zz7o/anyone_buy_assistant_to_the_villain/"},{"seq":4,"date":"2023-09-04","precision":"day","phase":"response","platform":"web","actor":"Hannah Nicole Maehrer","actor_kind":"owner","text":"Maehrer explained how her improvised TikTok skits developed into the novel.","url":"https://www.unitedbypop.com/books/young-adult-books/hannah-nicole-maehrer-assistant-to-the-villain/"},{"seq":5,"date":"2023-09-07","precision":"day","phase":"press","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly reported that the debut displaced Fourth Wing as the adult-fiction sales leader.","url":"https://www.publishersweekly.com/pw/print/20230911/93130-print-book-sales-fell-again-last-week.html"},{"seq":6,"date":"2023-09-08","precision":"day","phase":"commercial","platform":"retail","actor":"Circana BookScan","actor_kind":"public","text":"Publishers Weekly placed the novel second overall for the August 27 to September 2 sales week.","url":"https://www.publishersweekly.com/pw/print/20230911/93148-this-week-s-bestsellers-september-11-2023.html"},{"seq":7,"date":"2023-09-11","precision":"week","phase":"peak","platform":"retail","actor":"Circana BookScan","actor_kind":"public","text":"The novel led the trade-paperback chart with 35,544 weekly print sales; this was the observed sales-peak proxy.","url":"https://www.publishersweekly.com/pw/nielsen/tradepaper/20230911.html"},{"seq":8,"date":"2023-09-19","precision":"day","phase":"jump","platform":"retail","actor":"Penguin Books Australia","actor_kind":"owner","country":"AU","text":"Penguin published its paperback edition in Australia.","url":"https://www.penguin.com.au/books/assistant-to-the-villain-9781804993385"},{"seq":9,"date":"2023-09-25","precision":"day","phase":"jump","platform":"youtube","actor":"The Book Leo","actor_kind":"creator","text":"The Book Leo published a long-form review of the TikTok-origin villain romance.","url":"https://www.youtube.com/watch?v=k3yMl0USbOk"},{"seq":10,"date":"2023-09-29","precision":"day","phase":"commercial","platform":"retail","actor":"Circana BookScan","actor_kind":"public","text":"The book ranked tenth on the trade-paperback list in its fourth week on sale.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/93300-this-week-s-bestsellers-october-2-2023.html"},{"seq":11,"date":"2023-10-23","precision":"day","phase":"commercial","platform":"retail","actor":"Circana BookScan","actor_kind":"public","text":"The seventh chart appearance recorded 97,583 year-to-date print copies for the paperback ISBN.","url":"https://www.publishersweekly.com/pw/nielsen/tradepaper/20231023.html"},{"seq":12,"date":"2023-11-01","precision":"month","phase":"afterlife","platform":"retail","actor":"The Bookish Shop","actor_kind":"brand","text":"The Bookish Shop included a licensed novel-inspired shirt in its November Villain Era box.","url":"https://thebookishshop.com/products/nov-adult-2023-replacement-assistant-to-the-villain-inspired-tee"},{"seq":13,"date":"2023-11-03","precision":"day","phase":"press","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly linked the novel and Fourth Wing to BookTok’s role in the romantasy boom.","url":"https://www.publishersweekly.com/pw/print/20231106/93647-how-tiktok-has-transformed-romance-publishing.html"},{"seq":14,"date":"2023-12-08","precision":"day","phase":"commercial","platform":"tv","actor":"Legendary Television","actor_kind":"brand","text":"Legendary Television acquired adaptation rights after a competitive auction.","url":"https://deadline.com/2023/12/assistant-to-the-villain-tv-series-legendary-television-1235657812/"},{"seq":15,"date":"2024-08-12","precision":"day","phase":"response","platform":"web","actor":"Hannah Nicole Maehrer / Barnes & Noble","actor_kind":"owner","text":"Maehrer discussed writing the sequel in a Barnes & Noble guest essay.","url":"https://www.barnesandnoble.com/blog/hannah-nicole-maehrer-guest-post/"},{"seq":16,"date":"2025-08-01","precision":"day","phase":"afterlife","platform":"audio","actor":"Bookish Songs Collective","actor_kind":"creator","text":"Bookish Songs Collective released Mayhem Inc., an EP identified on its site with Assistant to the Villain.","url":"https://music.apple.com/us/album/mayhem-inc-ep/1824748464"}]},{"id":"HIS-00721","slug":"bmw-ix-flow-color-changing-clip","url":"https://howitspread.com/id/HIS-00721","title":"BMW iX Flow color-changing clip","owner":"BMW","kind":"moment","sector":"auto-mobility","origin":"stunt","region":"US","seed_date":"2022-01-04","peak_date":"2022-01-07","origin_platform":"x","platforms":"web;x;press;reddit;tiktok;youtube","mechanics":"spectacle;platform-jump;press-loop;founder-origin;underdog","score":49,"band":"Notable","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":60,"velocity":65,"longevity":17,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2021-12-30","precision":"day","phase":"precursor","platform":"web","actor":"BMW Group","actor_kind":"owner","text":"BMW announced a CES demonstration of exterior color-changing technology.","url":"https://www.press.bmwgroup.com/usa/article/detail/T0363453EN_US/bmw-group%E2%80%99s-consumer-electronics-show-ces-2022-press-conference-goes-digital?language=en_US"},{"seq":2,"date":"2022-01-04","precision":"day","phase":"seed","platform":"x","actor":"@Out_of_Spec","actor_kind":"creator","text":"Out of Spec Studios posted a clip of a BMW iX changing its exterior color.","url":"https://x.com/Out_of_Spec/status/1478490873121837057"},{"seq":3,"date":"2022-01-05","precision":"day","phase":"press","platform":"press","actor":"Carscoops","actor_kind":"press","text":"Carscoops embedded the Out of Spec Studios clip before BMW released its technical explanation.","url":"https://www.carscoops.com/2022/01/bmws-color-changing-paint-tech-at-ces-2022-is-astonishingly-trippy/"},{"seq":4,"date":"2022-01-05","precision":"day","phase":"response","platform":"web","actor":"BMW Group","actor_kind":"owner","text":"BMW described the iX Flow as an E Ink body-wrap research project at CES.","url":"https://www.press.bmwgroup.com/united-kingdom/article/detail/T0363619EN_GB/magical-exterior-colour-change:-the-bmw-ix-flow-featuring-e-ink?language=en_GB"},{"seq":5,"date":"2022-01-05","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge explained the E Ink wrap and warned that it was a research project.","url":"https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces"},{"seq":6,"date":"2022-01-05","precision":"day","phase":"response","platform":"web","actor":"BMW Danmark","actor_kind":"owner","text":"BMW supplied a 46-second MP4 for credited, unedited media reuse, giving publishers a ready-made demonstration."},{"seq":7,"date":"2022-01-06","precision":"day","phase":"press","platform":"press","actor":"CNN Business","actor_kind":"press","text":"CNN described the concept and said BMW had not announced plans to put the technology into production.","url":"https://abc17news.com/money/cnn-business-consumer/2022/01/06/this-bmw-color-changing-concept-suv-will-mess-with-your-head-2/"},{"seq":8,"date":"2022-01-07","precision":"week","phase":"peak","platform":"press","actor":"TIME / Reuters / WIRED","actor_kind":"press","text":"TIME and Reuters featured the demonstration as CES coverage reached tech and general-news readers.","url":"https://www.euronews.com/next/2022/01/07/tech-ces-bmw"},{"seq":9,"date":"2022-01-08","precision":"day","phase":"jump","platform":"press","actor":"Car Watch","actor_kind":"press","text":"Car Watch published on-site demonstration videos for Japanese readers.","url":"https://car.watch.impress.co.jp/docs/news/1379273.html"},{"seq":10,"date":"2022-01-12","precision":"day","phase":"jump","platform":"reddit","actor":"r/blackmagicfuckery users","actor_kind":"public","text":"PC Gamer documented a second demonstration video reposted from TikTok to Reddit.","url":"https://www.pcgamer.com/bmw-shows-off-colour-shifting-car-at-ces/"},{"seq":11,"date":"2022-01-12","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"PC Gamer reported that a separate clip circulated on TikTok alongside the Twitter demonstration.","url":"https://www.pcgamer.com/bmw-shows-off-colour-shifting-car-at-ces/"},{"seq":12,"date":"2022-01-31","precision":"day","phase":"jump","platform":"youtube","actor":"Jay Leno","actor_kind":"celebrity","text":"Jay Leno released a demonstration of the iX Flow on his YouTube channel.","url":"https://www.youtube.com/watch?v=ootH_8IbENQ"},{"seq":13,"date":"2022-03-04","precision":"day","phase":"press","platform":"press","actor":"Automotive Daily","actor_kind":"press","text":"Automotive Daily interviewed Stella Clarke after viewers had mistaken the launch videos for CGI.","url":"https://www.autodaily.com.au/interview-the-australian-engineer-behind-bmws-transforming-e-ink/"},{"seq":14,"date":"2022-05-12","precision":"day","phase":"response","platform":"web","actor":"BMW Group / brainboost","actor_kind":"owner","text":"BMW and brainboost connected iX Flow patterns to delegates’ brain activity at rad°hub in Munich.","url":"https://www.press.bmwgroup.com/global/article/detail/T0391693EN/changing-colours-with-the-power-of-thought?language=en"},{"seq":15,"date":"2022-06-14","precision":"day","phase":"press","platform":"press","actor":"CNA","actor_kind":"press","text":"Clarke told CNA that the project had shifted from a hobby to work she could pursue full-time.","url":"https://cnalifestyle.channelnewsasia.com/women/bmw-ix-flow-colour-changing-car-stella-clarke-314841"},{"seq":16,"date":"2022-11-10","precision":"day","phase":"afterlife","platform":"press","actor":"BMW Group / TIME","actor_kind":"owner","text":"BMW announced that TIME had selected the iX Flow for its Best Inventions list.","url":"https://www.press.bmwgroup.com/spain/article/detail/T0405591ES/el-bmw-ix-flow-incluido-en-la-lista-de-mejores-inventos-2022-de-la-revista-time"},{"seq":17,"date":"2023-01-05","precision":"day","phase":"afterlife","platform":"web","actor":"BMW Group","actor_kind":"owner","text":"BMW introduced i Vision Dee as the full-color successor to the iX Flow demonstration.","url":"https://www.press.bmwgroup.com/global/article/detail/T0406898EN/ultimate-companion-%E2%80%93-through-real-and-virtual-worlds%3A-bmw-presents-bmw-i-vision-dee-in-las-vegas"}]},{"id":"HIS-00722","slug":"bmw-zeus-and-hera","url":"https://howitspread.com/id/HIS-00722","title":"BMW Zeus & Hera","owner":"BMW of North 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Zeus poster teased a Super Bowl commercial.","url":"https://www.nme.com/news/arnold-schwarzenegger-drops-poster-mystery-zeus-project-3149237"},{"seq":3,"date":"2022-02-02","precision":"day","phase":"precursor","platform":"web","actor":"Arnold Schwarzenegger / BMW","actor_kind":"celebrity","text":"Schwarzenegger appeared as Zeus ordering coffee in a teaser for BMW’s Super Bowl ad.","url":"https://www.allocine.fr/article/fichearticle_gen_carticle=18706410.html"},{"seq":4,"date":"2022-02-03","precision":"day","phase":"precursor","platform":"press","actor":"AlloCiné / Ralf Moeller","actor_kind":"press","text":"Reported Moeller’s Poseidon poster as part of the god-poster mystery before identifying BMW’s coffee teaser."},{"seq":5,"date":"2022-02-08","precision":"day","phase":"seed","platform":"youtube","actor":"BMW USA","actor_kind":"owner","text":"BMW released Zeus & Hera online before its Super Bowl airing.","url":"https://www.youtube.com/watch?v=nUC1QA5gRcU"},{"seq":6,"date":"2022-02-08","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times reported that the promotional Zeus poster had received 1.7 million Instagram likes.","url":"https://www.latimes.com/entertainment-arts/business/story/2022-02-08/in-the-streaming-era-super-bowl-commercials-are-working-overtime"},{"seq":7,"date":"2022-02-13","precision":"day","phase":"response","platform":"tv","actor":"BMW","actor_kind":"owner","text":"BMW’s paid spot ran during the Super Bowl; the brand had booked the first quarter’s third commercial break.","url":"https://www.press.bmwgroup.com/global/article/detail/T0367315EN/bmw-to-debut-a-new-advertisement-during-the-super-bowl-starring-arnold-schwarzenegger-salma-hayek-pinault-and-the-all-new-fully-electric-bmw-ix-sports-activity-vehicle?language=en"},{"seq":8,"date":"2022-02-14","precision":"week","phase":"peak","platform":"press","actor":"NPR / Cars.com","actor_kind":"press","text":"Post-game reviews and a shopping-interest report followed in the week of the Super Bowl.","url":"https://www.gpb.org/news/2022/02/14/the-best-and-worst-super-bowl-commercials-lizzo-cranky-zeus-and-more-0"},{"seq":9,"date":"2022-02-14","precision":"day","phase":"commercial","platform":"web","actor":"Cars.com","actor_kind":"brand","text":"Cars.com reported a 782% lift in BMW brand-page views associated with the commercial.","url":"https://www.prnewswire.com/news-releases/carscom-traffic-boom-confirms-electric-vehicles-were-the-real-mvps-of-last-nights-big-game-301481757.html"},{"seq":10,"date":"2022-02-14","precision":"day","phase":"commercial","platform":"web","actor":"USA TODAY Ad Meter / Omnicom","actor_kind":"public","text":"Omnicom reported that Zeus & Hera placed seventh in USA TODAY’s Ad Meter competition.","url":"https://www.prnewswire.com/news-releases/omnicom-scores-big-in-usa-todays-34th-annual-ad-meter-competition-for-super-bowl-lvi-ads-301482029.html"},{"seq":11,"date":"2022-02-16","precision":"day","phase":"commercial","platform":"web","actor":"AcuityAds","actor_kind":"brand","text":"AcuityAds ranked Zeus & Hera seventh with 28,787,797 total views in its February 1–16 collection window.","url":"https://illumin.com/insights/most-viewed-video-ads-super-bowl-2022/"},{"seq":12,"date":"2022-02-21","precision":"month","phase":"jump","platform":"reddit","actor":"u/avla-nikolaiii / r/BeAmazed","actor_kind":"creator","text":"An r/BeAmazed post praised Schwarzenegger as Zeus; commenters discussed Hayek and Peggy.","url":"https://www.reddit.com/r/BeAmazed/comments/sxtxo2/"},{"seq":13,"date":"2022-02-22","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube included BMW among AdBlitz’s ten winners, based on views and watch time through February 16.","url":"https://blog.youtube/news-and-events/2022-youtube-adblitz-awards/"},{"seq":14,"date":"2022-11-22","precision":"day","phase":"response","platform":"retail","actor":"BMW / Schwarzenegger / Ralf Moeller","actor_kind":"owner","text":"Autoevolution reported a BMW Pegasus toy unboxing ad and a retail price of €49.","url":"https://www.autoevolution.com/news/arnold-schwarzenegger-and-ralf-moeller-unbox-the-bmw-pegasus-toy-asmr-style-204515.html"},{"seq":15,"date":"2023-03-10","precision":"day","phase":"afterlife","platform":"web","actor":"Google","actor_kind":"brand","text":"Documented AdBlitz placement beside NFL Highlights and Big Game Music Lineups, then cast/director interview follow-ups.","url":"https://business.google.com/uk/think/marketing-strategies/video-ad-campaigns/"}]},{"id":"HIS-00723","slug":"calvin-klein-jeremy-allen-white","url":"https://howitspread.com/id/HIS-00723","title":"Jeremy Allen White for Calvin Klein Spring 2024","owner":"Calvin 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covered the campaign and Instagram users’ reactions.","url":"https://www.latimes.com/entertainment-arts/story/2024-01-04/jeremy-allen-white-calvin-klein-underwear-ads"},{"seq":3,"date":"2024-01-04","precision":"day","phase":"jump","platform":"tiktok","actor":"@theabbybible, @aardenee and @aaliyarae","actor_kind":"creator","text":"Creators filmed friends watching the ad and bowing to its billboards.","url":"https://www.tiktok.com/@theabbybible/video/7320324713874754862"},{"seq":4,"date":"2024-01-04","precision":"day","phase":"jump","platform":"x","actor":"@redrumjuan","actor_kind":"creator","text":"@redrumjuan paired a Beyoncé GIF with a joke about liking every campaign tweet.","url":"https://x.com/redrumjuan/status/1742963037747782018"},{"seq":5,"date":"2024-01-04","precision":"day","phase":"jump","platform":"reddit","actor":"r/popculturechat users","actor_kind":"public","text":"A r/popculturechat thread collected reactions to the campaign 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partially sighted audiences.","url":"https://www.socialchain.com/social-minds/insights/10-takeaways-for-accessible-social-content-with-rnib/"},{"seq":9,"date":"2024-01-11","precision":"day","phase":"backlash","platform":"instagram","actor":"FKA twigs","actor_kind":"celebrity","text":"FKA twigs raised double standards after her separate Calvin Klein ad was banned days after White’s launch.","url":"https://time.com/6553964/fka-twigs-calvin-klein-advert-banned-uk/"},{"seq":10,"date":"2024-01-11","precision":"day","phase":"response","platform":"facebook","actor":"Meta / Mojo Supermarket","actor_kind":"brand","text":"The campaign’s couch appeared on Facebook Marketplace in a promotion later attributed to Meta.","url":"https://shortyawards.com/9th-impact/facebook-yes-couch"},{"seq":11,"date":"2024-01-16","precision":"day","phase":"commercial","platform":"web","actor":"PVH Japan","actor_kind":"owner","country":"JP","text":"PVH Japan began online advance sales of the spring underwear collection.","url":"https://prtimes.jp/main/html/rd/p/000000004.000127594.html"},{"seq":12,"date":"2024-01-25","precision":"day","phase":"response","platform":"x","actor":"BRLO","actor_kind":"brand","text":"BRLO recreated the rooftop commercial in Berlin to promote alcohol-free beer.","url":"https://www.thedrum.com/news/berlin-beer-brand-spoofs-viral-jeremy-allen-white-ck-ad-make-it-more-relatable"},{"seq":13,"date":"2024-01-26","precision":"day","phase":"commercial","platform":"retail","actor":"PVH Japan","actor_kind":"owner","text":"The spring underwear collection went on sale in stores across Japan.","url":"https://prtimes.jp/main/html/rd/p/000000004.000127594.html"},{"seq":14,"date":"2024-06-27","precision":"day","phase":"commercial","platform":"press","actor":"Stefan Larsson / PVH","actor_kind":"owner","text":"Reporting attributed a 30% first-week underwear sales increase to PVH CEO Stefan Larsson.","url":"https://www.marketingdive.com/news/jeremy-allen-white-calvin-klein-ad-campaign-the-bear/720072/"},{"seq":15,"date":"2024-08-27","precision":"day","phase":"response","platform":"web","actor":"Calvin Klein","actor_kind":"owner","text":"Calvin Klein released a second White campaign featuring fall underwear and denim.","url":"https://www.fashiondive.com/news/jeremy-allen-white-calvin-klein-new-fall-ad-campaign-the-bear/725363/"},{"seq":16,"date":"2024-12-03","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive named the spring campaign its best celebrity tie-in of the year.","url":"https://www.marketingdive.com/news/best-marketing-campaigns-2024-advertising-tactics-cmo-lessons/734003/"}]},{"id":"HIS-00724","slug":"caresha-please","url":"https://howitspread.com/id/HIS-00724","title":"Caresha Please","owner":"Yung Miami / 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Twitter.","url":"https://www.revolt.tv/article/2022-07-14/180517/twitter-reacts-to-yung-miamis-conversation-with-kevin-gates-on-caresha-please"},{"seq":8,"date":"2022-10-01","precision":"month","phase":"afterlife","platform":"tv","actor":"BET Hip Hop Awards","actor_kind":"brand","text":"Caresha Please tied with Drink Champs for Best Hip Hop Platform at the BET Hip Hop Awards.","url":"https://www.bet.com/hip-hop-awards/articles/ld1pui/hip-hop-awards-2022-most-memorable-caresha-please-interviews"},{"seq":9,"date":"2022-10-21","precision":"day","phase":"afterlife","platform":"audio","actor":"Quavo","actor_kind":"celebrity","text":"Quavo discussed a “Messy” lyric referencing Saweetie’s Caresha Please appearance.","url":"https://www.revolt.tv/article/2022-10-21/246743/quavo-says-he-would-beat-drake-easily-basketball-game"},{"seq":10,"date":"2023-01-19","precision":"day","phase":"response","platform":"youtube","actor":"Yung Miami / Trina","actor_kind":"owner","text":"Yung Miami released the 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WORLD.","url":"https://www.revolt.tv/article/ari-fletcher-opens-up-about-her-relationship-with-g-herbo-and-moneybagg-yo"},{"seq":14,"date":"2023-10-10","precision":"day","phase":"afterlife","platform":"tv","actor":"BET Hip Hop Awards","actor_kind":"brand","text":"Caresha Please won Best Hip Hop Platform at the BET Hip Hop Awards.","url":"https://www.xxlmag.com/yung-miami-responds-charlamagne-tha-god-saying-shouldnt-have-won-best-hip-hop-platform-2023-bet-hip-hop-awards/"},{"seq":15,"date":"2023-10-12","precision":"day","phase":"backlash","platform":"instagram","actor":"Yung Miami","actor_kind":"owner","text":"Yung Miami answered Charlamagne Tha God’s criticism of her award win in Instagram comments.","url":"https://www.xxlmag.com/yung-miami-responds-charlamagne-tha-god-saying-shouldnt-have-won-best-hip-hop-platform-2023-bet-hip-hop-awards/"},{"seq":16,"date":"2024-08-08","precision":"day","phase":"response","platform":"youtube","actor":"Yung Miami / Saucy Santana","actor_kind":"owner","text":"The second season opened with Saucy Santana interviewing Yung Miami about Diddy and JT.","url":"https://www.youtube.com/watch?v=GE0jfYMaQuI"},{"seq":17,"date":"2024-08-09","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"The return episode passed a million views and reached No. 1 on YouTube Trending, HotNewHipHop reported.","url":"https://www.hotnewhiphop.com/832631-asian-doll-yung-miami-jt-beef-hip-hop-news"}]},{"id":"HIS-00725","slug":"cash-app-chalamet-sphere","url":"https://howitspread.com/id/HIS-00725","title":"Cash App and Timothée Chalamet’s Sphere stunt","owner":"Cash App / A24 / Timothée Chalamet / Sphere 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himself atop Sphere as it became an orange ping-pong ball.","url":"https://www.instagram.com/p/DSksOo8kYtg/embed/"},{"seq":3,"date":"2025-12-22","precision":"day","phase":"response","platform":"x","actor":"Marty Supreme","actor_kind":"owner","text":"The film’s account posted the video and offered Marty Supreme Cash App Card stamps.","url":"https://x.com/martysupreme/status/2003149785772208504"},{"seq":4,"date":"2025-12-22","precision":"day","phase":"backlash","platform":"press","actor":"Roger Friedman / Showbiz411","actor_kind":"press","text":"Showbiz411 questioned whether the stunt misrepresented a serious character study.","url":"https://www.showbiz411.com/2025/12/22/is-marty-supreme-ad-too-much-shows-timothee-chalamet-shouting-from-atop-las-vegas-sphere-transformed-into-ping-pong-ball"},{"seq":5,"date":"2025-12-22","precision":"day","phase":"backlash","platform":"press","actor":"Casino.org","actor_kind":"press","text":"Casino.org disputed the claim that Chalamet was the first person 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Sphere clip before discussing the film’s promotional rollout.","url":"https://transcripts.cnn.com/show/tsiem/date/2025-12-23/segment/03"},{"seq":12,"date":"2025-12-24","precision":"day","phase":"press","platform":"press","actor":"Sound & Video Contractor","actor_kind":"press","text":"The audiovisual trade linked the stunt to a Cash App Card with five exclusive stamps.","url":"https://www.svconline.com/proav-today/watch-timothee-chalamet-stands-atop-the-sphere"},{"seq":13,"date":"2025-12-28","precision":"day","phase":"commercial","platform":"box-office","actor":"Marty Supreme cinema audiences","actor_kind":"public","text":"Variety reported a $27 million Christmas frame for the parent film after its promotional campaign.","url":"https://variety.com/2025/film/box-office/marty-supreme-timothee-chalamet-christmas-box-office-king-1236615317/"},{"seq":14,"date":"2026-02-01","precision":"day","phase":"response","platform":"press","actor":"Timothée Chalamet","actor_kind":"owner","text":"At a London Q&A, Chalamet defended moves including the Sphere stunt as artistic expression.","url":"https://variety.com/2026/film/global/timothee-chalamet-spent-six-figures-snl-press-tours-not-gimmick-1236648224/"}]},{"id":"HIS-00726","slug":"chevrolet-new-generation-sopranos","url":"https://howitspread.com/id/HIS-00726","title":"Chevrolet New Generation: The 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canon.","url":"https://www.reddit.com/r/television/comments/sscev8/chevys_meadow_and_aj_super_bowl_commercial_was/"},{"seq":8,"date":"2022-02-14","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news outlets","actor_kind":"public","text":"GDELT recorded 295 articles matching Sopranos and Chevrolet, the maximum in the sampled launch window.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Sopranos%22%20%22Chevrolet%22&mode=timelinevolraw&format=json&startdatetime=20220201000000&enddatetime=20220315000000"},{"seq":9,"date":"2022-02-14","precision":"day","phase":"commercial","platform":"web","actor":"Cars.com","actor_kind":"brand","text":"Cars.com reported a 115% lift in gasoline Silverado page traffic after the Sopranos ad.","url":"https://www.theautochannel.com/news/2022/02/14/1106327-cars-com-traffic-boom-confirms-electric-vehicles-were-real-mvps.html"},{"seq":10,"date":"2022-02-14","precision":"day","phase":"response","platform":"youtube","actor":"Chevrolet","actor_kind":"owner","text":"Released a two-minute making-of film; MediaPost reported over 4.3M cumulative YouTube views for the main ad.","url":"https://www.youtube.com/watch?v=u9ERWWCmgs4"},{"seq":11,"date":"2022-02-14","precision":"day","phase":"press","platform":"press","actor":"IndieWire","actor_kind":"press","text":"IndieWire called the spot a viral Super Bowl ad and revisited the finale with Chase’s comments.","url":"https://www.indiewire.com/2022/02/sopranos-super-bowl-david-chaser-jamie-lynn-sigler-1234699311/"},{"seq":12,"date":"2022-02-14","precision":"day","phase":"afterlife","platform":"web","actor":"Ipsos","actor_kind":"brand","text":"Ipsos awarded Chevrolet Best Use of Nostalgia for the Silverado EV 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reported that Ad Age placed the Sopranos ad sixth in its best ads of the year list.","url":"https://www.linkedin.com/posts/mccannworldgroup_the-30-best-ads-of-2022-activity-7008820679802249216-uir-"},{"seq":16,"date":"2023-04-25","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"The campaign won the Webby for Auto & Auto Services branded content.","url":"https://api.recogmedia.net/api/entry/GetGalleryPiece/256615"}]},{"id":"HIS-00727","slug":"cleopatra-and-frankenstein","url":"https://howitspread.com/id/HIS-00727","title":"Cleopatra and Frankenstein","owner":"Coco 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maximum for the title.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A+%222022-01-01+2026-10-11%22%2C+%22resolution%22%3A+%22WEEK%22%2C+%22locale%22%3A+%22en-US%22%2C+%22comparisonItem%22%3A+%5B%7B%22geo%22%3A+%7B%7D%2C+%22complexKeywordsRestriction%22%3A+%7B%22keyword%22%3A+%5B%7B%22type%22%3A+%22BROAD%22%2C+%22value%22%3A+%22Cleopatra+and+Frankenstein%22%7D%5D%7D%7D%5D%2C+%22requestOptions%22%3A+%7B%22property%22%3A+%22%22%2C+%22backend%22%3A+%22IZG%22%2C+%22category%22%3A+0%7D%2C+%22userConfig%22%3A+%7B%22userType%22%3A+%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAatEwOMg1JAPlkbmI4B4J5Fvk5r5ZiiIa"},{"seq":6,"date":"2022-08-31","precision":"day","phase":"commercial","platform":"tv","actor":"Warner Bros TV","actor_kind":"brand","text":"The Bookseller reported that Warner Bros TV would develop the novel as a limited series.","url":"https://www.thebookseller.com/rights/mellors-cleopatra-and-frankenstein-to-be-developed-for-tv-by-warner-bros"},{"seq":7,"date":"2022-11-15","precision":"day","phase":"afterlife","platform":"web","actor":"Goodreads","actor_kind":"brand","text":"The novel appeared on the Goodreads Choice Awards debut-novel ballot.","url":"https://www.goodreads.com/choiceawards/best-debut-novel-2022?round=Opening+Round"},{"seq":8,"date":"2023-02-02","precision":"day","phase":"commercial","platform":"retail","actor":"Waterstones","actor_kind":"brand","text":"Waterstones selected the novel as its February Fiction Book of the Month.","url":"https://theoxfordmagazine.com/waterstones-books-of-the-month-for-february-2023/"},{"seq":9,"date":"2023-02-11","precision":"day","phase":"commercial","platform":"retail","actor":"Nielsen BookScan","actor_kind":"public","text":"The UK paperback sold a reported 6,682 copies that week and ranked eighth in the overall 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News the policy should have been worth $12 million, one million for each child.","url":"https://www.nbclosangeles.com/entertainment/entertainment-news/nick-cannon-regret-after-insuring-manhood-for-10-million/3517781/"},{"seq":11,"date":"2024-10-01","precision":"day","phase":"press","platform":"press","actor":"Glossy / Dr. Squatch","actor_kind":"press","text":"Glossy reported the brand’s claim of 11.9 billion earned-media impressions for the Cannon campaign.","url":"https://www.glossy.co/beauty/dr-squatch-taps-sydney-sweeney-to-announce-new-category-expansion/"},{"seq":12,"date":"2024-10-26","precision":"day","phase":"afterlife","platform":"youtube","actor":"Access Hollywood","actor_kind":"press","text":"Access Hollywood interviewed Cannon about the policy during a discussion of his acting and family.","url":"https://www.youtube.com/watch?v=WLEesT7h8Fg"},{"seq":13,"date":"2024-12-11","precision":"day","phase":"afterlife","platform":"press","actor":"PR Daily 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Showgirl.","url":"https://www.beautyindependent.com/taylor-swifts-favorite-glitter-freckle-brand-fazit-launches-at-sephora-uk/"},{"seq":17,"date":"2025-10-16","precision":"day","phase":"commercial","platform":"retail","actor":"Fazit / Sephora UK","actor_kind":"brand","country":"GB","text":"Beauty Independent reported a planned Sephora UK launch; the founder credited Swift with accelerating expansion.","url":"https://www.beautyindependent.com/taylor-swifts-favorite-glitter-freckle-brand-fazit-launches-at-sephora-uk/"},{"seq":18,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok viewers","actor_kind":"public","text":"TikTok’s live reaction-video counter showed 9 million views, below the earlier reported 10 million.","url":"https://www.tiktok.com/@aliettbutts/video/7423209246445145386"}]},{"id":"HIS-00736","slug":"frida-breast-milk-ice-cream-campaign","url":"https://howitspread.com/id/HIS-00736","title":"Frida’s Breast Milk Ice Cream 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brand representatives denied an April Fools prank.","url":"https://www.foodbeast.com/news/frida-unveils-breast-milk-flavored-ice-cream-yes-really/"},{"seq":3,"date":"2025-03-27","precision":"day","phase":"jump","platform":"reddit","actor":"u/kaitrae / r/FormulaFeeders","actor_kind":"creator","text":"A Reddit thread asked whether formula-flavored ice cream would follow and debated the breast milk campaign.","url":"https://www.reddit.com/r/FormulaFeeders/comments/1jl59hw/why/"},{"seq":4,"date":"2025-03-27","precision":"day","phase":"backlash","platform":"press","actor":"VICE","actor_kind":"press","text":"VICE criticized the stunt and pointed out that the promised ice cream contained no human breast milk.","url":"https://www.vice.com/en/article/would-you-try-breast-milk-flavored-ice-cream-now-you-can/"},{"seq":5,"date":"2025-08-05","precision":"day","phase":"response","platform":"retail","actor":"Frida / OddFellows","actor_kind":"owner","country":"US","text":"Frida and OddFellows opened the breast milk-inspired ice cream pop-up in Dumbo, Brooklyn.","url":"https://www.independent.co.uk/news/world/americas/breast-milk-ice-cream-for-sale-b2802566.html"},{"seq":6,"date":"2025-08-05","precision":"day","phase":"commercial","platform":"web","actor":"Frida customers","actor_kind":"public","text":"The Independent reported that the daily online ice cream release was out of stock.","url":"https://www.independent.co.uk/news/world/americas/breast-milk-ice-cream-for-sale-b2802566.html"},{"seq":7,"date":"2025-08-05","precision":"day","phase":"press","platform":"web","actor":"The Independent","actor_kind":"press","text":"The Independent covered nationwide online orders with a two-pint minimum purchase.","url":"https://www.independent.co.uk/news/world/americas/breast-milk-ice-cream-for-sale-b2802566.html"},{"seq":8,"date":"2025-08-05","precision":"day","phase":"jump","platform":"press","actor":"TVN Chile","actor_kind":"press","country":"CL","text":"TVN in Chile covered Frida’s flavor in Spanish and linked the brand’s product page and Instagram.","url":"https://www.tvn.cl/actualidad-y-tendencias/tendencias/inspirado-en-leche-materna-lanzan-helado-poco-convencional-en-ee-uu"},{"seq":9,"date":"2025-08-06","precision":"week","phase":"response","platform":"retail","actor":"Frida","actor_kind":"owner","text":"Frida promoted the ice cream with a branded tanker truck driven around New York.","url":"https://dailydot.com/frida-breast-milk-ice-cream"},{"seq":10,"date":"2025-08-06","precision":"day","phase":"jump","platform":"x","actor":"Unaffiliated X users","actor_kind":"public","text":"Unaffiliated X users joked about the flavor and reacted to the absence of human breast milk.","url":"https://dailydot.com/frida-breast-milk-ice-cream"},{"seq":11,"date":"2025-08-06","precision":"week","phase":"peak","platform":"press","actor":"ABC News / NBC TODAY / CBS Philadelphia","actor_kind":"press","text":"ABC, TODAY and CBS covered the flavor during the August press cluster.","url":"https://abcnews.com/GMA/Food/inside-new-breast-milk-inspired-ice-cream/story?id=124410311"},{"seq":12,"date":"2025-08-06","precision":"day","phase":"press","platform":"press","actor":"ABC News / Good Morning America","actor_kind":"press","text":"ABC explained that the ice cream used bovine colostrum and contained no human breast milk.","url":"https://abcnews.com/GMA/Food/inside-new-breast-milk-inspired-ice-cream/story?id=124410311"},{"seq":13,"date":"2025-08-06","precision":"day","phase":"jump","platform":"tv","actor":"CBS Philadelphia","actor_kind":"press","text":"CBS Philadelphia featured the flavor in its segment about topics trending on social media.","url":"https://www.cbsnews.com/philadelphia/video/breast-milk-ice-cream-baby-takes-first-steps-on-basketball-court-whats-trending/"},{"seq":14,"date":"2025-08-10","precision":"day","phase":"commercial","platform":"retail","actor":"OddFellows","actor_kind":"brand","text":"OddFellows’ limited Brooklyn pop-up reached its final day.","url":"https://www.salon.com/2025/08/24/i-was-told-this-ice-cream-would-have-breast-milk-in-it/"},{"seq":15,"date":"2025-08-18","precision":"day","phase":"jump","platform":"audio","actor":"Two Noras and a Mic","actor_kind":"creator","text":"The podcast discussed the packaging, tanker truck and sold-out ice cream.","url":"https://twonorasandamic.buzzsprout.com/1998324/episodes/17686111-let-s-take-a-minute"},{"seq":16,"date":"2025-08-24","precision":"day","phase":"backlash","platform":"press","actor":"Salon","actor_kind":"press","text":"Salon examined online disgust and debate about consuming human breast milk after its reporter tried the flavor.","url":"https://www.salon.com/2025/08/24/i-was-told-this-ice-cream-would-have-breast-milk-in-it/"},{"seq":17,"date":"2026-03-10","precision":"day","phase":"afterlife","platform":"press","actor":"Entrepreneur","actor_kind":"press","text":"Entrepreneur revisited the stunt and repeated Frida’s claim of a lift in breast pump sales.","url":"https://www.entrepreneur.com/building-a-business/marketing/the-single-most-powerful-emotion-in-marketing-according-to-research"}]},{"id":"HIS-00737","slug":"gap-get-loose","url":"https://howitspread.com/id/HIS-00737","title":"Gap Get Loose with Troye Sivan","owner":"Gap","kind":"campaign","sector":"fashion","origin":"mixed","region":"US","seed_date":"2024-08-21","peak_date":"2024-08-21","origin_platform":"tiktok","platforms":"tiktok;press;retail;web","mechanics":"audio-meme;challenge;visible-use;press-loop;newsjacking","score":46,"band":"Notable","provisional":true,"coverage":1,"reach":58,"contagion":35,"breadth":50,"velocity":69,"longevity":7,"events":14,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-08-21","precision":"day","phase":"seed","platform":"tiktok","actor":"Gap","actor_kind":"owner","text":"Gap posted Get Loose on TikTok at 13:21:20 UTC, with Sivan and CDK Company dancing in its denim.","url":"https://www.tiktok.com/@gap/video/7405582193751231786"},{"seq":2,"date":"2024-08-21","precision":"day","phase":"press","platform":"press","actor":"Retail Dive","actor_kind":"press","text":"Retail Dive reported a celebrity launch across digital, print, out-of-home, video, social and owned channels.","url":"https://www.retaildive.com/news/gap-troye-sivan-thundercat-fall-campaign/724851/"},{"seq":3,"date":"2024-08-21","precision":"day","phase":"peak","platform":"press","actor":"Adweek, GQ and Esquire","actor_kind":"press","text":"Launch coverage clustered in Adweek, GQ and Esquire, the largest same-day press cluster in the opened sources."},{"seq":4,"date":"2024-08-29","precision":"day","phase":"response","platform":"press","actor":"Richard Dickson","actor_kind":"owner","text":"Gap’s CEO told investors Get Loose extended its music-and-dance approach to the baggy and oversized trend.","url":"https://s204.q4cdn.com/320226404/files/doc_financials/2024/q2/Gap-Inc-Q2-2024-Earnings-Conference-Call-Script.pdf"},{"seq":5,"date":"2024-08-30","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported Buttermilk’s campaign figures of a 50% view rate and engagement near 9% after one week.","url":"https://www.glossy.co/fashion/gaps-turnaround-is-thanks-to-strategic-collaborations-and-a-focus-on-gen-z/"},{"seq":6,"date":"2024-09-06","precision":"day","phase":"jump","platform":"tiktok","actor":"@irelyn.elton","actor_kind":"creator","text":"Irelyn Elton posted a recreation with the caption Addicting and tagged it #dancechallenge.","url":"https://www.tiktok.com/@irelyn.elton/video/7411362842462473518"},{"seq":7,"date":"2024-09-09","precision":"day","phase":"press","platform":"press","actor":"Muse by Clios","actor_kind":"press","text":"Muse by Clios documented people replicating the dance routine on TikTok.","url":"https://musebyclios.com/music/3-things-we-loved-this-summer-with-troye-sivan-x-billie-eilish/"},{"seq":8,"date":"2024-09-23","precision":"day","phase":"press","platform":"press","actor":"Marketing Brew","actor_kind":"press","text":"Marketing Brew reported nearly 30 million views on Gap’s Sivan TikTok and linked two recreations.","url":"https://www.marketingbrew.com/stories/2024/09/23/gap-is-putting-a-new-spin-on-the-same-old-song-and-dance"},{"seq":9,"date":"2024-09-23","precision":"day","phase":"response","platform":"retail","actor":"Gap","actor_kind":"owner","text":"Gap’s marketing head said retail stores showed campaign videos and played the curated playlists.","url":"https://www.marketingbrew.com/stories/2024/09/23/gap-is-putting-a-new-spin-on-the-same-old-song-and-dance"},{"seq":10,"date":"2024-11-21","precision":"day","phase":"commercial","platform":"press","actor":"Richard Dickson","actor_kind":"owner","text":"Gap’s CEO said Get Loose achieved a denim share increase, without quantifying it.","url":"https://s204.q4cdn.com/320226404/files/doc_financials/2024/q3/Gap-Inc-Q3-2024-Earnings-Conference-Call-Script.pdf"},{"seq":11,"date":"2024-12-03","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive named Gap its best use of music in marketing and reported consumers copying the routine.","url":"https://www.marketingdive.com/news/best-marketing-campaigns-2024-advertising-tactics-cmo-lessons/734003/"},{"seq":12,"date":"2024-12-23","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek ranked Get Loose third in its 20 Best Ads of 2024.","url":"https://www.adweek.com/creativity/the-20-best-ads-of-2024/"},{"seq":13,"date":"2025-04-22","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"Get Loose won the Webby for Social campaigns in Fashion, Beauty & Retail when the 2025 winners were announced.","url":"https://winners.webbyawards.com/winners/social/social-campaigns/fashion-beauty-retail-campaigns?sort=0&years=0"},{"seq":14,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok live seed counter","actor_kind":"public","text":"TikTok’s live embed showed 61.3 million seed plays and 711,600 likes; the counters remained live.","url":"https://www.tiktok.com/@gap/video/7405582193751231786"}]},{"id":"HIS-00738","slug":"gisou-girl-fridge","url":"https://howitspread.com/id/HIS-00738","title":"Gisou Girl Fridge","owner":"Gisou","kind":"campaign","sector":"beauty","origin":"seeded","region":"GLOBAL","seed_date":"2024-04-01","peak_date":"2024-06-05","origin_platform":"tiktok","platforms":"tiktok;web;press;retail;youtube","mechanics":"creator-relay;response-chain;platform-jump;press-loop;controversy","score":34,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":20,"velocity":65,"longevity":20,"events":12,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-04-01","precision":"month","phase":"seed","platform":"tiktok","actor":"Gisou / Negin Mirsalehi","actor_kind":"owner","text":"Gisou gifted creators stocked Create fridges to promote its tinted lip oils."},{"seq":2,"date":"2024-04-27","precision":"day","phase":"jump","platform":"tiktok","actor":"@senemmez","actor_kind":"creator","text":"Senemmez posted a reaction calling the fridge the craziest PR package she had seen.","url":"https://www.tiktok.com/@senemmez/video/7362459929006935328"},{"seq":3,"date":"2024-04-30","precision":"day","phase":"jump","platform":"web","actor":"Kiera Sowery","actor_kind":"creator","text":"Kiera Sowery discussed the fridge’s exclusivity on LinkedIn, where commenters debated its waste.","url":"https://www.linkedin.com/posts/kiera-sowery119_this-pr-package-has-taken-over-my-fyp-activity-7190971890822168577-wS2I"},{"seq":4,"date":"2024-05-01","precision":"day","phase":"press","platform":"web","actor":"CORQ","actor_kind":"press","text":"CORQ reported that creators outside the gifting list were asking for the fridge.","url":"https://www.linkedin.com/posts/corq_gisoufridge-activity-7191461017984352257-kyyV"},{"seq":5,"date":"2024-05-01","precision":"day","phase":"response","platform":"web","actor":"Eveline Olsson","actor_kind":"owner","text":"Gisou team member Eveline Olsson described two weeks of in-person gifting with Create.","url":"https://www.linkedin.com/posts/evelineolsson_gisou-gisoufridge-prpackage-activity-7191477669648113664-xXyj"},{"seq":6,"date":"2024-05-14","precision":"day","phase":"backlash","platform":"web","actor":"Phoebe Dunsmore","actor_kind":"creator","text":"Phoebe Dunsmore criticised the quantity of product and the campaign’s environmental message.","url":"https://www.linkedin.com/posts/phoebe-dunsmore_digitalmarketing-apprentice-pr-activity-7196045323654344705-g6vw"},{"seq":7,"date":"2024-05-22","precision":"day","phase":"backlash","platform":"press","actor":"CORQ","actor_kind":"press","text":"CORQ cited the fridge in an article about the environmental costs of influencer gifting.","url":"https://corq.studio/insights/4-sustainable-fashion-creators/"},{"seq":8,"date":"2024-06-04","precision":"day","phase":"response","platform":"web","actor":"Create","actor_kind":"owner","text":"Create claimed that the collaboration had received more than 25 million social-media hits.","url":"https://www.linkedin.com/posts/createglobal_create-x-gisou-create-activity-7203681942947422208---cf"},{"seq":9,"date":"2024-06-05","precision":"day","phase":"jump","platform":"retail","actor":"Sephora shoppers in Paris","actor_kind":"public","country":"FR","text":"HORIZONT reported that a Gisou fridge was on display in a Sephora in Paris.","url":"https://www.horizont.net/tech/nachrichten/titans-of-tiktok-diese-3-tiktok-kampagnen-sollte-man-gesehen-haben-220316"},{"seq":10,"date":"2024-06-05","precision":"week","phase":"peak","platform":"press","actor":"HORIZONT, Dazed, WWD and ITP Live","actor_kind":"press","text":"Four outlets covered the fridge and its reception within one week.","url":"https://www.horizont.net/tech/nachrichten/titans-of-tiktok-diese-3-tiktok-kampagnen-sollte-man-gesehen-haben-220316"},{"seq":11,"date":"2024-06-07","precision":"day","phase":"press","platform":"press","actor":"WWD","actor_kind":"press","text":"WWD attributed $2.5 million in earned media value to the fridge activity, citing brand results.","url":"https://wwd.com/beauty-industry-news/beauty-features/gisou-tops-emv-charts-hair-skin-care-us-eu-1236421351/"},{"seq":12,"date":"2024-07-01","precision":"day","phase":"afterlife","platform":"youtube","actor":"LuxeGen","actor_kind":"press","text":"LuxeGen published a vlog featuring an unboxing of a Gisou delivery.","url":"https://sheerluxe.com/luxegen/watch-listen/luxegen-vlog/come-to-ascot-with-us-unbox-the-gisou-fridge-our-fave-summer"}]},{"id":"HIS-00739","slug":"hdfc-vigil-aunty","url":"https://howitspread.com/id/HIS-00739","title":"Vigil Aunty","owner":"HDFC Bank","kind":"campaign","sector":"finance","origin":"mixed","region":"IN","seed_date":"2022-08-16","peak_date":"2023-10-17","origin_platform":"youtube","platforms":"youtube;press;reddit;web;x;chat","mechanics":"mascot-persona;platform-jump;controversy;press-loop;newsjacking","score":37,"band":"Niche","provisional":false,"coverage":1,"reach":45,"contagion":35,"breadth":40,"velocity":0,"longevity":53,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2022-08-16","precision":"day","phase":"seed","platform":"youtube","actor":"V for Vigil Aunty","actor_kind":"owner","text":"The official channel published the origin film with Anuradha Menon as Vigil Aunty.","url":"https://www.youtube.com/watch?v=MFkGKrECcvE"},{"seq":2,"date":"2022-08-17","precision":"day","phase":"press","platform":"press","actor":"ETBrandEquity","actor_kind":"press","text":"ETBrandEquity covered HDFC's plan for a continuing fraud-awareness influencer.","url":"https://brandequity.economictimes.indiatimes.com/news/research/advertising/anuradha-menon-promotes-freedom-from-fraud-with-hdfc-bank/93607453"},{"seq":3,"date":"2022-08-18","precision":"day","phase":"response","platform":"press","actor":"HDFC Bank / Kinnect","actor_kind":"owner","text":"HDFC placed a full-page Vigil Aunty advertisement across newspapers.","url":"https://aws2.campaignasia.com/video/hdfc-bank-unveils-vigil-aunty-a-superhero-to-take-on-bank-fraud/481045"},{"seq":4,"date":"2022-08-18","precision":"day","phase":"jump","platform":"reddit","actor":"u/senor_po","actor_kind":"creator","text":"An r/india user posted the HDFC homepage; commenters debated the character and its name.","url":"https://www.reddit.com/r/india/comments/wre3lk"},{"seq":5,"date":"2022-08-19","precision":"day","phase":"backlash","platform":"press","actor":"The Lallantop","actor_kind":"press","text":"The Lallantop criticised the campaign's name and reported Sucheta Dalal's mockery.","url":"https://www.thelallantop.com/oddnaari/post/hdfc-bank-new-campaign-vigil-aunty-encourages-safe-banking-but-its-name-is-problematic"},{"seq":6,"date":"2023-02-17","precision":"day","phase":"response","platform":"web","actor":"Josh / HDFC Bank","actor_kind":"brand","text":"Josh reported a planned creator campaign with Mr. Faisu, Mayuri Salian and Zohan Farooqui.","url":"https://www.passionateinmarketing.com/a-public-service-announcement-with-a-twist-josh-collaborates-with-hdfc-bank-to-raise-awareness-on-bank-fraud/"},{"seq":7,"date":"2023-05-24","precision":"day","phase":"afterlife","platform":"web","actor":"Shorty Awards","actor_kind":"brand","text":"Vigil Aunty won Financial Services and a Bronze Honor in Public Service Announcement.","url":"https://shortyawards.com/15th/vigil-aunty"},{"seq":8,"date":"2023-10-17","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"X users called for a boycott over the stop-sign bindi; one critic said they had no HDFC account.","url":"https://www.businesstoday.in/amp/latest/corporate/story/hdfc-bank-draws-ire-over-advertisement-campaign-on-financial-fraud-netizens-call-it-anti-hindu-402271-2023-10-17"},{"seq":9,"date":"2023-10-17","precision":"day","phase":"peak","platform":"press","actor":"Business Today / Pudhari","actor_kind":"press","text":"Business Today and Pudhari covered the bindi backlash and boycott calls.","url":"https://www.businesstoday.in/amp/latest/corporate/story/hdfc-bank-draws-ire-over-advertisement-campaign-on-financial-fraud-netizens-call-it-anti-hindu-402271-2023-10-17"},{"seq":10,"date":"2023-10-26","precision":"day","phase":"response","platform":"press","actor":"HDFC Bank / Times Internet Spotlight","actor_kind":"owner","text":"HDFC partnered with The Times of India on Don't Get Scammed, featuring Anup Soni.","url":"https://timesofindia.indiatimes.com/business/dontgetscammed/news/the-times-of-india-joins-hdfc-banks-vigil-aunty-to-empower-us-in-our-fight-against-financial-frauds/articleshow/104713944.cms"},{"seq":11,"date":"2024-03-31","precision":"day","phase":"afterlife","platform":"chat","actor":"HDFC Bank","actor_kind":"owner","text":"HDFC's FY2023-24 report described a Vigil Army community serving 800,000 people.","url":"https://www.sec.gov/Archives/edgar/data/1144967/000119312524186700/d872712dex99.htm"},{"seq":12,"date":"2024-06-21","precision":"day","phase":"afterlife","platform":"press","actor":"HDFC Bank","actor_kind":"owner","text":"HDFC announced a Silver Cannes Lion for the later End of Scam Sale activation with Nora Fatehi.","url":"https://www.hdfc.bank.in/content/dam/hdfcbankpws/in/en/pdf/press-release/2024/q2-apr-jun/june/hdfc-bank-vigil-aunty-end-of-scam-sale-campaign-wins-a-silver-cannes-lions-21-06-2024.pdf"},{"seq":13,"date":"2024-11-14","precision":"day","phase":"afterlife","platform":"web","actor":"HDFC Bank / The Times of India","actor_kind":"owner","text":"Vigil Aunty discussed fraud with Atul Khatri at the partners' Cyber Security Summit in New Delhi.","url":"https://timesofindia.indiatimes.com/business/india-business/preventing-cyber-frauds-hdfc-banks-vigil-aunty-shares-how-she-helps-people-stay-safe-stay-vigil-at-cyber-security-summit/articleshow/115301741.cms"},{"seq":14,"date":"2025-03-31","precision":"day","phase":"afterlife","platform":"web","actor":"HDFC Bank","actor_kind":"owner","text":"HDFC's FY2024-25 CSR report said Vigil Aunty had addressed over 60 frauds through over 130 reels.","url":"https://v.hdfc.bank.in/content/dam/hdfc-aem-microsites/csr/pdfs/hdfc-bank-parivartan-csr-report-fy-24-25.pdf"},{"seq":15,"date":"2025-06-01","precision":"day","phase":"afterlife","platform":"press","actor":"Ravi Santhanam / Mint","actor_kind":"owner","text":"HDFC's marketing chief told Mint that the character's campaign had received 541 million video views.","url":"https://www.livemint.com/news/influencers-brands-social-media-cyber-awareness-instagram-fraud-threats-malware-airtel-hdfc-cybersecurity-digital-frauds-11748769801695.html"},{"seq":16,"date":"2026-08-28","precision":"day","phase":"afterlife","platform":"web","actor":"HDFC Bank / Kinnect","actor_kind":"owner","text":"Campaign Brief reported a seven-episode Vigil Aunty comedy special streaming on JioHotstar.","url":"https://campaignbriefasia.com/2026/08/28/hdfc-bank-and-kinnect-turn-fraud-awareness-into-stand-up-comedy-via-latest-campaign/"}]},{"id":"HIS-00740","slug":"hyundai-school-of-football","url":"https://howitspread.com/id/HIS-00740","title":"School of Football","owner":"Hyundai Motor Company / Boston Dynamics","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"GLOBAL","seed_date":"2026-05-25","peak_date":"2026-07-06","origin_platform":"youtube","platforms":"youtube;web;press;tiktok","mechanics":"challenge;daily-ritual;response-chain;platform-jump;spectacle","score":41,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":45,"breadth":30,"velocity":54,"longevity":39,"events":17,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2026-05-25","precision":"day","phase":"seed","platform":"youtube","actor":"Boston Dynamics / Hyundai","actor_kind":"owner","text":"Boston Dynamics posted the launch film showing Atlas discovering football.","url":"https://www.youtube.com/watch?v=qaqzZK7ZrZk"},{"seq":2,"date":"2026-05-25","precision":"day","phase":"jump","platform":"web","actor":"바사단 / DC Inside","actor_kind":"creator","text":"A DC Inside user shared the launch film in an animation forum.","url":"https://gall.dcinside.com/board/view/?id=anigallers_new&no=4661310&page=1"},{"seq":3,"date":"2026-05-26","precision":"day","phase":"response","platform":"youtube","actor":"Boston Dynamics","actor_kind":"owner","text":"Boston Dynamics posted The Basics, showing Atlas practising drills and goal celebrations.","url":"https://www.youtube.com/watch?v=ITCklufC25Y"},{"seq":4,"date":"2026-05-28","precision":"day","phase":"response","platform":"youtube","actor":"Hyundai / Son Heung-min","actor_kind":"owner","text":"Hyundai released a planned reaction video featuring its global brand ambassador Son Heung-min.","url":"https://www.hyundai.news/eu/articles/press-releases/fifa-world-cup-2026-school-of-football-campaign.html"},{"seq":5,"date":"2026-05-28","precision":"day","phase":"response","platform":"youtube","actor":"Hyundai Motor Group","actor_kind":"owner","text":"Hyundai Motor Group posted Unveiling the Ghost Rabona.","url":"https://www.youtube.com/watch?v=vQnPZXscFS4"},{"seq":6,"date":"2026-05-29","precision":"day","phase":"response","platform":"youtube","actor":"Boston Dynamics","actor_kind":"owner","text":"Combined a left-leg shot feint with a right-leg crossed-behind finish, giving viewers a defined sequence to imitate.","url":"https://www.youtube.com/watch?v=V1Lxp-Q6Y9g"},{"seq":7,"date":"2026-05-29","precision":"day","phase":"response","platform":"press","actor":"Hyundai Motor Europe","actor_kind":"owner","text":"Hyundai announced the five-part series and said Atlas performed its movements without CGI.","url":"https://www.hyundai.news/eu/articles/press-releases/fifa-world-cup-2026-school-of-football-campaign.html"},{"seq":8,"date":"2026-06-03","precision":"day","phase":"press","platform":"press","actor":"Revista Mercado","actor_kind":"press","text":"Revista Mercado covered the five-part campaign and its Ghost Rabona finale.","url":"https://mercado.com.ar/marketing/hyundai-presenta-school-of-football-una-serie-con-atlas-antes-del-mundial-2026"},{"seq":9,"date":"2026-06-04","precision":"day","phase":"response","platform":"youtube","actor":"HyundaiWorldwide / Boston Dynamics","actor_kind":"owner","text":"Hyundai and Boston Dynamics posted making-of films explaining the training behind the football movements.","url":"https://www.youtube.com/watch?v=gDgjWeFmEs0"},{"seq":10,"date":"2026-06-04","precision":"day","phase":"response","platform":"web","actor":"Boston Dynamics","actor_kind":"owner","text":"Boston Dynamics explained how human motion capture and reinforcement learning trained Atlas for the kick.","url":"https://bostondynamics.com/blog/can-football-teach-a-robot-to-move"},{"seq":11,"date":"2026-06-16","precision":"day","phase":"press","platform":"press","actor":"80 Level","actor_kind":"press","text":"80 Level reported Blender's use in the School of Football robot-training pipeline.","url":"https://80.lv/articles/boston-dynamics-used-blender-to-teach-its-humanoid-robot-soccer-skills"},{"seq":12,"date":"2026-07-05","precision":"day","phase":"afterlife","platform":"web","actor":"Hyundai / Atlas","actor_kind":"owner","country":"US","text":"Atlas performed goal celebrations and delivered the match ball during a World Cup halftime activation.","url":"https://www.hyundai.com/worldwide/en/brand-journal/worldcup2026/hyundai-next-robotics"},{"seq":13,"date":"2026-07-06","precision":"day","phase":"peak","platform":"press","actor":"GDELT Project","actor_kind":"public","text":"GDELT recorded its largest daily matching news count as press covered Atlas's stadium appearance.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22School%20of%20Football%22%20hyundai&mode=timelinevolraw&format=json&startdatetime=20260525000000&enddatetime=20261013000000"},{"seq":14,"date":"2026-07-06","precision":"day","phase":"press","platform":"press","actor":"Aju Press","actor_kind":"press","text":"Aju Press reported Hyundai shares rose 2.03% alongside news of its broader robotics portfolio.","url":"https://m.ajupress.com/amp/20260706174531304"},{"seq":15,"date":"2026-07-07","precision":"day","phase":"response","platform":"youtube","actor":"Hyundai / BBC StoryWorks Commercial Productions","actor_kind":"owner","text":"Released The Training Ground advertisement in 3.5-minute and 30-second cuts on Hyundai’s social channels."},{"seq":16,"date":"2026-07-13","precision":"day","phase":"jump","platform":"tiktok","actor":"Football fans and creators","actor_kind":"public","text":"Hyundai reported TikTok-led challenge participation exceeding 14,000 pieces of user-generated content.","url":"https://www.hyundai.com/worldwide/en/brand-journal/worldcup2026/hyundai-next-robotics"},{"seq":17,"date":"2026-07-29","precision":"day","phase":"afterlife","platform":"web","actor":"Hyundai Motor Company","actor_kind":"owner","text":"Linked the stadium appearance to School of Football; reported over 16M YouTube views for follow-up The Training Ground.","url":"https://www.hyundai.com/worldwide/en/newsroom/detail/0000001245"}]},{"id":"HIS-00741","slug":"ikea-chupa-chups-meatball-lollipop-prank","url":"https://howitspread.com/id/HIS-00741","title":"IKEA x Chupa Chups meatball lollipop","owner":"Ingka Group / Chupa Chups (Perfetti Van 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announced a real, free giveaway and planned to produce one million lollipops.","url":"https://www.ingka.com/newsroom/the-swedish-meatball-lollipop-becomes-a-reality/"},{"seq":3,"date":"2026-04-15","precision":"day","phase":"press","platform":"press","actor":"Famous Campaigns","actor_kind":"press","text":"Famous Campaigns reported that the Instagram joke would become a June giveaway.","url":"https://www.famouscampaigns.com/2026/04/ikea-turns-its-april-fools-gag-into-a-real-meatball-lollipop/"},{"seq":4,"date":"2026-04-15","precision":"day","phase":"response","platform":"web","actor":"IKEA Canada","actor_kind":"owner","country":"CA","text":"IKEA Canada announced that local stores would offer free tastings in June.","url":"https://www.newswire.ca/news-releases/ikea-turns-a-viral-joke-into-a-free-meatball-flavoured-lollipop-for-canadians-842173378.html"},{"seq":5,"date":"2026-04-15","precision":"week","phase":"peak","platform":"press","actor":"Trade 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it.","url":"https://www.techradar.com/home/we-heard-you-like-swedish-candy-ikeas-meatball-flavored-lollipop-started-as-an-april-fools-joke-but-now-its-really-happening-and-you-can-try-it-soon"},{"seq":8,"date":"2026-04-21","precision":"day","phase":"jump","platform":"retail","actor":"IKEA / Milan Design Week","actor_kind":"owner","country":"IT","text":"IKEA opened Food For Thought in Milan with a meatball-lollipop preview.","url":"https://www.ingka.com/newsroom/ikea-opens-food-for-thought-at-milan-design-week-2026-and-gives-a-taste-of-the-new-ikea-ps-2026-collection/"},{"seq":9,"date":"2026-05-13","precision":"day","phase":"response","platform":"press","actor":"Vincenzo Riili / Martin Tassara Hofling","actor_kind":"owner","text":"The brands told Retail Gazette the campaign had generated over 25 million social impressions.","url":"https://www.retailgazette.co.uk/blog/2026/05/ikea-chupa-chups/"},{"seq":10,"date":"2026-05-23","precision":"day","phase":"response","platform":"retail","actor":"IKEA Germany","actor_kind":"owner","country":"DE","text":"IKEA offered free tastings at seven named German stores.","url":"https://www.ikea.com/de/en/campaigns/the-meatball-lollipop-only-at-selected-ikea-this-summer-pub4bcc3610/"},{"seq":11,"date":"2026-05-25","precision":"day","phase":"response","platform":"web","actor":"Ingka Group","actor_kind":"owner","text":"Ingka said one million lollipops had been produced after 75,000 Milan samples.","url":"https://www.ingka.com/newsroom/a-global-taste-experience-coming-soon-to-ikea-stores-with-1-million-meatball-flavoured-lollipops/"},{"seq":12,"date":"2026-06-05","precision":"day","phase":"commercial","platform":"retail","actor":"IKEA Portugal","actor_kind":"owner","country":"PT","text":"IKEA Portugal paired June tastings with a 20% voucher for meatballs at its Swedish Food Market.","url":"https://www.ikea.com/pt/en/campaigns/the-meatball-lollipop-only-at-ikea-this-summer-pub4bcc3610/"},{"seq":13,"date":"2026-06-11","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Chupa Chups reported a wave of TikTok discussion videos and disclosed planned launch creator involvement.","url":"https://www.ingka.com/newsroom/a-meatball-lollipop-and-the-art-of-making-the-internet-stop-scrolling/"},{"seq":14,"date":"2026-06-19","precision":"day","phase":"response","platform":"retail","actor":"IKEA Ireland","actor_kind":"owner","country":"IE","text":"IKEA Ireland advertised a limited tasting drop for June 19 to 21.","url":"https://www.ikea.com/ie/en/campaigns/the-ikea-x-chupa-chups-lollipop-pub4bcc3610/"}]},{"id":"HIS-00742","slug":"ikea-made-from-husband-material","url":"https://howitspread.com/id/HIS-00742","title":"IKEA: Made from husband material","owner":"IKEA 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communities.","url":"https://www.reddit.com/r/Romantasy/comments/1viag3b/ikea_knows_romantasy/"},{"seq":8,"date":"2026-08-07","precision":"day","phase":"jump","platform":"x","actor":"@lpg88gas","actor_kind":"creator","text":"YUL reposted the husband-material creative and linked the film and furniture joke.","url":"https://x.com/lpg88gas/status/2085588616387211499"},{"seq":9,"date":"2026-08-07","precision":"day","phase":"jump","platform":"web","actor":"LinkedIn News","actor_kind":"press","text":"LinkedIn News reported that marketing professionals praised IKEA’s response to the meme.","url":"https://www.linkedin.com/news/story/wicker-movie-trailer-gives-ikea-an-idea-7474132/"},{"seq":10,"date":"2026-08-08","precision":"day","phase":"press","platform":"press","actor":"Creative Bloq","actor_kind":"press","text":"Creative Bloq called the bench photo viral and reported thousands of likes and comments.","url":"https://www.creativebloq.com/entertainment/movies-tv-shows/ikea-goes-viral-with-racy-photo-of-a-wicker-bench"},{"seq":11,"date":"2026-08-10","precision":"day","phase":"response","platform":"instagram","actor":"@ikeausa","actor_kind":"owner","country":"US","text":"By Aug. 10, IKEA US had posted a wicker chair asking how often followers watched the trailer.","url":"https://www.instagram.com/p/DbtZEJelhSY/"},{"seq":12,"date":"2026-08-11","precision":"day","phase":"jump","platform":"audio","actor":"Swoon-Worthy","actor_kind":"press","text":"Swoon-Worthy’s hosts discussed IKEA Australia’s bench ad during their Wicker trailer conversation.","url":"https://podscan.fm/podcasts/swoon-worthy/episodes/period-drama-news-amp-upcoming-releases-were-swooning-over-august-2026"},{"seq":13,"date":"2026-08-11","precision":"day","phase":"press","platform":"press","actor":"FlyteVu","actor_kind":"press","text":"FlyteVu used the bench ad to argue for faster responses to cultural moments.","url":"https://flytevu.substack.com/p/theres-more-than-one-price-point"},{"seq":14,"date":"2026-08-12","precision":"day","phase":"press","platform":"press","actor":"Campaign Brief","actor_kind":"press","text":"Campaign Brief analysed how IKEA kept its product, logo and typeface in the Wicker execution.","url":"https://campaignbrief.com/are-swede-dreams-made-of-this-ikea-wicker-and-the-art-of-staying-on-brand/"},{"seq":15,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"press","actor":"The PR Insider","actor_kind":"press","text":"The PR Insider included the bench post in its Q3 campaign roundup.","url":"https://www.theprinsider.com/post/the-top-pr-and-marketing-campaigns-of-q3-2026"}]},{"id":"HIS-00743","slug":"ive-had-it","url":"https://howitspread.com/id/HIS-00743","title":"I’ve Had It","owner":"Jennifer Welch and Angie “Pumps” 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other accounts asked to ride a bag bus and joked about a collision.","url":"https://x.com/upnextdesigner/status/1643616809180864515"},{"seq":3,"date":"2023-04-06","precision":"day","phase":"jump","platform":"web","actor":"Angelic Vendette","actor_kind":"creator","text":"Alo Yoga’s marketing head shared the clip on her personal LinkedIn account, questioning whether it needed to be real."},{"seq":4,"date":"2023-04-06","precision":"day","phase":"response","platform":"press","actor":"Jacquemus","actor_kind":"owner","text":"Jacquemus told FashionUnited the video was intended solely for its social networks.","url":"https://fashionunited.fr/actualite/mode/bambino-geant-jacquemus-cree-le-buzz-avec-une-fausse-operation-de-street-marketing/2023040631829"},{"seq":5,"date":"2023-04-06","precision":"week","phase":"peak","platform":"web","actor":"Search users","actor_kind":"public","text":"Campaign searches rose 900% in a day as Italian coverage appeared during the estimated peak 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Report placed the film third in its editorial list of Super Bowl commercials.","url":"https://bleacherreport.com/articles/25391605-ranking-15-best-super-bowl-commercials-2026"},{"seq":7,"date":"2026-02-09","precision":"week","phase":"peak","platform":"youtube","actor":"InsideHook","actor_kind":"press","text":"InsideHook reported 11 million YouTube views during the first week of coverage.","url":"https://www.insidehook.com/news/why-jeep-bizarre-ad-didnt-air-super-bowl"},{"seq":8,"date":"2026-02-09","precision":"day","phase":"press","platform":"press","actor":"Fast Company","actor_kind":"press","text":"Fast Company included the ad in its selection of five Super Bowl commercials.","url":"https://fastcompany.co.za/co-design/2026-02-09-discover-the-5-most-unforgettable-super-bowl-commercials-of-2026/"},{"seq":9,"date":"2026-02-13","precision":"day","phase":"commercial","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube listed Jeep among AdBlitz winners using 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Silver and One Show Bronze honors.","url":"https://www.linkedin.com/posts/isabel-long-0bb2753_jeep-highdive-breakthroughcreative-activity-7468290744777342976-fvO4"}]},{"id":"HIS-00747","slug":"lone-fox-ikea-bowl-coffee-table","url":"https://howitspread.com/id/HIS-00747","title":"Lone Fox's IKEA Bowl Coffee Table","owner":"Drew Michael Scott / Lone Fox","kind":"creator","sector":"home","origin":"mixed","region":"US","seed_date":"2023-05-31","peak_date":"2023-08-11","origin_platform":"youtube","platforms":"youtube;tiktok;instagram;press","mechanics":"underdog;visible-use;dupe-economy;platform-jump;press-loop","score":43,"band":"Notable","provisional":true,"coverage":1,"reach":42,"contagion":35,"breadth":30,"velocity":100,"longevity":19,"events":14,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2023-05-31","precision":"day","phase":"seed","platform":"youtube","actor":"Lone Fox","actor_kind":"owner","text":"Lone Fox 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flex.","url":"https://x.com/anniemaisocial/status/1729914543998898268"},{"seq":8,"date":"2023-11-30","precision":"day","phase":"backlash","platform":"web","actor":"LinkedIn commenters","actor_kind":"public","text":"Commenters on Testa’s LinkedIn post questioned the helicopter’s emissions and the jacket’s waterproofing.","url":"https://www.linkedin.com/posts/rosstesta_what-lengths-would-you-go-to-as-a-brand-to-activity-7135933997771059201-IJj0"},{"seq":9,"date":"2023-12-01","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider reported the staged delivery and 4.1 million views for the brand video.","url":"https://www.businessinsider.com/the-north-face-delivered-jacket-via-helicopter-viral-tiktok-complaint-2023-12"},{"seq":10,"date":"2023-12-04","precision":"week","phase":"peak","platform":"press","actor":"B&T / Adformatie","actor_kind":"press","text":"B&T and Adformatie covered the response during the late-November to early-December press burst.","url":"https://www.businessinsider.com/the-north-face-delivered-jacket-via-helicopter-viral-tiktok-complaint-2023-12"},{"seq":11,"date":"2023-12-04","precision":"day","phase":"response","platform":"press","actor":"Maren Hamilton","actor_kind":"owner","text":"Hamilton confirmed the response was scripted and said the brand had hired a creator and athlete.","url":"https://www.adformatie.nl/marketing/purpose-marketing/the-north-face-buigt-tiktok-video-van-ontevreden-klant-op-geniale-wijze-om-tot-virale-marketingstunt"},{"seq":12,"date":"2025-05-26","precision":"day","phase":"afterlife","platform":"web","actor":"Tim Lewko","actor_kind":"creator","text":"Lewko revisited the helicopter delivery in a LinkedIn post about brand strategy.","url":"https://www.linkedin.com/posts/tim-lewko_leadership-customerexperience-strategicexecution-activity-7332831276648865792-EJ5K"},{"seq":13,"date":"2026-02-18","precision":"day","phase":"afterlife","platform":"web","actor":"Maren Hamilton","actor_kind":"owner","text":"Hamilton cited the helicopter raincoat rescue in an updated Popfly article about outdoor brands.","url":"https://www.popfly.com/post/outdoor-brands-social-media-marketing"},{"seq":14,"date":"2026-04-27","precision":"day","phase":"afterlife","platform":"audio","actor":"Radical Content","actor_kind":"press","text":"Radical Content published a podcast interview with Hamilton about the helicopter stunt.","url":"https://podcasts.apple.com/us/podcast/radical-content/id1704532524"},{"seq":15,"date":"2026-09-17","precision":"day","phase":"afterlife","platform":"web","actor":"Maren Hamilton","actor_kind":"owner","text":"Hamilton named Jossi Wells and Sophie Piearcey in a retrospective on the response’s production.","url":"https://content.digitalsummit.com/digital-summit-blog/the-creative-gamble-taking-a-chance-and-going-viral-with-the-north-face"},{"seq":16,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok viewers","actor_kind":"public","text":"The response’s live TikTok metadata showed 5.7 million views.","metric_value":5700000,"metric_label":"5.7M seed views, live counter","url":"https://www.tiktok.com/@thenorthface/video/7303925789483863327"}]},{"id":"HIS-00759","slug":"novig-just-sports","url":"https://howitspread.com/id/HIS-00759","title":"Novig Just 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metres in Budapest.","url":"https://www.kwtx.com/2026/09/14/female-athletes-accuse-sydney-sweeney-ad-sexualizing-women-sports/"},{"seq":6,"date":"2026-09-13","precision":"week","phase":"response","platform":"instagram","actor":"Sydney Sweeney","actor_kind":"owner","text":"Sweeney posted nude ESPN Body Issue covers of athletes during the weekend of the backlash.","url":"https://www.kwtx.com/2026/09/14/female-athletes-accuse-sydney-sweeney-ad-sexualizing-women-sports/"},{"seq":7,"date":"2026-09-14","precision":"day","phase":"backlash","platform":"instagram","actor":"Gracie Kramer and other athletes","actor_kind":"public","text":"The Guardian reported that hundreds of athletes followed Gracie Kramer’s response with training footage.","url":"https://www.theguardian.com/sport/2026/sep/14/sydney-sweeney-advert-global-backlash-what-women-in-sport-look-like"},{"seq":8,"date":"2026-09-14","precision":"day","phase":"jump","platform":"youtube","actor":"The Guardian","actor_kind":"press","text":"The Guardian published a 12-minute discussion of the ad controversy for The Latest.","url":"https://www.theguardian.com/news/audio/2026/sep/14/sydney-sweeney-naked-ad-controversy-the-latest"},{"seq":9,"date":"2026-09-14","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider reported a ninefold rise in brand mentions and questioned whether attention would convert.","url":"https://www.businessinsider.com/sydney-sweeney-controversial-nude-ad-novig-sports-prediction-brand-experts-2026-9"},{"seq":10,"date":"2026-09-15","precision":"day","phase":"response","platform":"press","actor":"Jacob Fortinsky","actor_kind":"owner","text":"Fortinsky told FOS that Sweeney drove the visuals and that the ad was not intended to portray women’s sports.","url":"https://frontofficesports.com/article/novig-ceo-says-sydney-sweeney-drove-visuals-and-messaging-of-nude-ad/"},{"seq":11,"date":"2026-09-16","precision":"day","phase":"peak","platform":"x","actor":"Visibrain","actor_kind":"brand","text":"Visibrain identified its September 10–17 conversation peak at over 400,000 posts and retweets that day.","url":"https://www.visibrain.com/blog/ragebait-or-reputation-risk-novig"},{"seq":12,"date":"2026-09-21","precision":"day","phase":"press","platform":"web","actor":"Visibrain","actor_kind":"brand","text":"Visibrain published its analysis of the campaign’s spread into sport, feminism and political discussion.","url":"https://www.visibrain.com/blog/ragebait-or-reputation-risk-novig"},{"seq":13,"date":"2026-09-30","precision":"day","phase":"commercial","platform":"press","actor":"Front Office Sports","actor_kind":"press","text":"FOS reported Novig was in funding talks at up to a $2 billion valuation, with closing expected in winter.","url":"https://frontofficesports.com/article/novig-to-quadruple-valuation-with-new-funding-round/"},{"seq":14,"date":"2026-10-03","precision":"day","phase":"commercial","platform":"press","actor":"Jacob Fortinsky / CNBC","actor_kind":"owner","text":"Fortinsky reported nearly 94% trading-volume growth in the 20 days after launch versus the preceding 20 days.","url":"https://timesbrasil.com.br/empresas-e-negocios/novig-atribui-crescimento-a-campanha-com-sydney-sweeney/"},{"seq":15,"date":"2026-10-11","precision":"day","phase":"response","platform":"instagram","actor":"Sydney Sweeney / Novig","actor_kind":"owner","text":"Sweeney released the planned sequel to Just Sports, contrasting sports trading with bets on wars and politics.","url":"https://www.adweek.com/brand-marketing/as-novig-unveils-sydney-sweeney-sequel-powerade-bites-back/"},{"seq":16,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"press","actor":"Powerade / Ogilvy","actor_kind":"brand","text":"Mediaweek reported Powerade’s Never Just Sports counter-campaign opposite Novig’s Times Square billboard.","url":"https://www.mediaweek.com.au/powerade"}]},{"id":"HIS-00760","slug":"peloton-hudson-williams-let-yourself-go","url":"https://howitspread.com/id/HIS-00760","title":"Peloton Let Yourself Go with Hudson 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Hudson Williams film with a paid rollout across television, digital and social media.","url":"https://www.instagram.com/p/DXHJglDk0zA/"},{"seq":3,"date":"2026-04-14","precision":"day","phase":"peak","platform":"press","actor":"Launch-week press","actor_kind":"press","text":"The GDELT campaign-phrase query reached its largest daily news-match count.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Hudson%20Williams%22%20%22Let%20Yourself%20Go%22&mode=timelinevolraw&format=json&startdatetime=20260213000000&enddatetime=20261013000000"},{"seq":4,"date":"2026-04-14","precision":"day","phase":"jump","platform":"threads","actor":"ashwrites","actor_kind":"creator","text":"A Threads user thanked the campaign team and their mother for giving them eyes.","url":"https://www.threads.com/@ashwrites/post/DXHS5RzFk5C"},{"seq":5,"date":"2026-04-14","precision":"day","phase":"jump","platform":"x","actor":"adiba (@780613)","actor_kind":"creator","text":"An X user requested a fan edit of the 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ad.","url":"https://www.ispot.tv/hub/reimagining-fitness-with-heated-rivalry-star-hudson-williams/"},{"seq":15,"date":"2026-06-09","precision":"day","phase":"afterlife","platform":"x","actor":"mimi (@noctrlzayns)","actor_kind":"creator","text":"A fan reposted the full commercial after its removal from Peloton’s accounts.","url":"https://x.com/noctrlzayns/status/2064174474568597558"},{"seq":16,"date":"2026-06-10","precision":"day","phase":"backlash","platform":"press","actor":"Peloton","actor_kind":"owner","text":"Queerty reported campaign removals and attributed them to Peloton’s explanation that the contract had ended.","url":"https://www.queerty.com/did-peloton-just-dump-hudson-williams-over-his-fans-arent-buying-the-official-explanation-20260610/"}]},{"id":"HIS-00761","slug":"phexxi-unhinged-microfeminism","url":"https://howitspread.com/id/HIS-00761","title":"Phexxi’s Unhinged Microfeminism Post","owner":"Evofem Biosciences / 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readers.","url":"https://www.buzzfeed.com/alanavalko/unhinged-microfeminisms"},{"seq":3,"date":"2025-07-11","precision":"week","phase":"peak","platform":"press","actor":"BuzzFeed, Scary Mommy and Evofem","actor_kind":"public","text":"Coverage clustered in BuzzFeed, Scary Mommy and Evofem's release that week.","url":"https://www.buzzfeed.com/alanavalko/unhinged-microfeminisms"},{"seq":4,"date":"2025-07-14","precision":"day","phase":"press","platform":"press","actor":"Scary Mommy","actor_kind":"press","text":"Scary Mommy recirculated the reply format and directed readers back to the original TikTok comments.","url":"https://www.scarymommy.com/lifestyle/unhinged-ways-to-practice-microfeminism"},{"seq":5,"date":"2025-07-15","precision":"day","phase":"response","platform":"press","actor":"Evofem Biosciences","actor_kind":"owner","text":"Evofem issued a release about the post and promised further marketing in August.","url":"https://www.prnewswire.com/news-releases/phexxi--a-nonhormonal-birth-control-brand--goes-viral-with-microfeminism-on-tiktok-featured-by-buzzfeed-and-scary-mommy-302505427.html"},{"seq":6,"date":"2025-07-22","precision":"day","phase":"press","platform":"press","actor":"Fierce Pharma","actor_kind":"press","text":"Fierce Pharma interviewed Evofem’s CEO about the post and the brand’s social strategy.","url":"https://www.fiercepharma.com/marketing/evofem-ceo-viral-microfeminism-tiktok-tripled-interest-phexxi-birth-control"},{"seq":7,"date":"2025-07-22","precision":"day","phase":"commercial","platform":"web","actor":"Saundra Pelletier","actor_kind":"owner","text":"Evofem’s CEO said overall Phexxi site visitors had tripled and healthcare-professional visitors had risen 36%.","url":"https://www.fiercepharma.com/marketing/evofem-ceo-viral-microfeminism-tiktok-tripled-interest-phexxi-birth-control"},{"seq":8,"date":"2025-08-14","precision":"day","phase":"afterlife","platform":"press","actor":"Evofem Biosciences","actor_kind":"owner","text":"Evofem included the microfeminism post in its quarterly business update.","url":"https://www.prnewswire.com/news-releases/evofem-reports-positive-financial-results-for-second-quarter-of-2025-provides-business-update-302529749.html"},{"seq":9,"date":"2025-09-05","precision":"day","phase":"afterlife","platform":"web","actor":"Evofem Biosciences","actor_kind":"owner","text":"Evofem’s investor deck reported a paid TikTok pilot without isolating this post’s spend.","url":"https://filecache.investorroom.com/mr5ir_evofem/339/download/EVFM_Investor_Presentation_05_SEP_2025.pdf"}]},{"id":"HIS-00762","slug":"plufl-human-dog-bed-reveal","url":"https://howitspread.com/id/HIS-00762","title":"Plufl Human Dog Bed 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UTC.","url":"https://www.tiktok.com/@weareplufl/video/7075355419450821931"},{"seq":3,"date":"2022-03-15","precision":"week","phase":"peak","platform":"tiktok","actor":"Yuki Kinoshita","actor_kind":"owner","text":"Kinoshita later reported about 3 million views in one week for the fifth March video.","url":"https://www.fastcompany.com/90827908/gen-z-founders-tiktok-famous-plufl-dog-bed-humans"},{"seq":4,"date":"2022-04-12","precision":"day","phase":"commercial","platform":"web","actor":"Plufl","actor_kind":"owner","text":"Plufl opened Kickstarter pre-orders for its human dog bed.","url":"https://www.kickstarter.com/projects/plufl/plufl-the-dog-bed-for-humans"},{"seq":5,"date":"2022-04-15","precision":"day","phase":"jump","platform":"reddit","actor":"u/Piraedunth","actor_kind":"creator","text":"A commenter linked Plufl’s Kickstarter in r/aspiememes.","url":"https://www.reddit.com/r/aspiememes/comments/u3w41y/this_looks_so_comfy/"},{"seq":6,"date":"2022-04-20","precision":"day","phase":"press","platform":"press","actor":"Vancouver Is Awesome","actor_kind":"press","text":"Vancouver Is Awesome reported a TikTok with 9.2 million views and embedded the March reveal.","url":"https://www.vancouverisawesome.com/local-news/vancouver-ubc-students-make-dog-bed-for-humans-5280360"},{"seq":7,"date":"2022-05-02","precision":"day","phase":"press","platform":"press","actor":"Core77","actor_kind":"press","text":"Core77 covered Plufl’s crowdfunding and reported more than $150,000 pledged.","url":"https://www.core77.com/posts/115556/Crowdfunding-Smash-A-Giant-Dog-Bed-for-Humans"},{"seq":8,"date":"2022-05-12","precision":"day","phase":"commercial","platform":"web","actor":"Kickstarter backers","actor_kind":"public","text":"The campaign ended with $290,657 pledged by 799 backers.","url":"https://www.kickstarter.com/projects/plufl/plufl-the-dog-bed-for-humans"},{"seq":9,"date":"2022-10-21","precision":"day","phase":"jump","platform":"tv","actor":"Shark Tank","actor_kind":"press","text":"ABC featured Plufl on Shark Tank; the founders accepted an on-air offer from Cuban and Greiner.","url":"https://abc.com/news/bc50125d-fd09-4e25-af88-09cc951330c7/category/2887649"},{"seq":10,"date":"2022-11-28","precision":"day","phase":"commercial","platform":"audio","actor":"Yuki Kinoshita","actor_kind":"owner","text":"Kinoshita’s DTC interview described more than $1 million in sales before any product shipped.","url":"https://www.directtoconsumer.co/podcasts/plufls-yuki-kinoshita-seven-figures-tiktoking-dog-beds-for-humans"},{"seq":11,"date":"2022-12-01","precision":"month","phase":"response","platform":"web","actor":"Plufl","actor_kind":"owner","text":"The founders received their first batch and hand-delivered beds on a road trip to Toronto.","url":"https://abc7.com/plufl-shark-tank-human-dog-bed-mark-cuban/12758070/"},{"seq":12,"date":"2023-02-04","precision":"day","phase":"backlash","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider covered commenters who objected to Plufl’s price.","url":"https://www.businessinsider.com/recent-college-grads-create-memory-foam-dog-bed-for-humans-2023-2"},{"seq":13,"date":"2023-05-31","precision":"day","phase":"jump","platform":"web","actor":"James White / Freakin’ Reviews","actor_kind":"creator","text":"White reviewed a Plufl he ordered and noted knockoffs on Amazon.","url":"https://freakinreviews.com/plufl-review/"},{"seq":14,"date":"2023-11-29","precision":"day","phase":"afterlife","platform":"web","actor":"Burger King","actor_kind":"brand","text":"Burger King announced a BK Edition Plufl for its December merchandise promotion.","url":"https://news.bk.com/blog-posts/tis-the-cheeson-burger-king-r-celebrates-the-holidays-with-31-days-of-deals-and-the-return-of-two-fan-favorites"},{"seq":15,"date":"2023-12-19","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Dani Klarić","actor_kind":"creator","text":"Klarić posted a video of assembling her Plufl.","url":"https://www.tiktok.com/@daniklaric/video/7314370420898057502"},{"seq":16,"date":"2023-12-31","precision":"day","phase":"afterlife","platform":"press","actor":"The Wall Street Journal","actor_kind":"press","text":"The Journal covered customers using Plufls and Google’s inclusion of human dog beds in its gift list.","url":"https://www.livemint.com/weekend/a-500-dog-bed-for-humans-sounds-about-right-11704020234476.html"}]},{"id":"HIS-00763","slug":"rhode-pocket-blush","url":"https://howitspread.com/id/HIS-00763","title":"Rhode Pocket Blush","owner":"Rhode","kind":"product","sector":"beauty","origin":"seeded","region":"US","seed_date":"2024-06-20","peak_date":"2024-08-31","origin_platform":"web","platforms":"press;instagram;web;tiktok;reddit","mechanics":"mystery-lore;scarcity-drop;platform-jump;press-loop;controversy","score":28,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":30,"velocity":18,"longevity":null,"events":15,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-03-01","precision":"month","phase":"precursor","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"NewBeauty spotted Bieber holding an unreleased blush stick.","url":"https://www.newbeauty.com/view/rhode-pocket-blush-shop"},{"seq":2,"date":"2024-06-10","precision":"day","phase":"precursor","platform":"instagram","actor":"Rhode","actor_kind":"owner","text":"Rhode announced Pocket Blush on Instagram.","url":"https://www.instagram.com/reel/C8CiQ9zJh4R/"},{"seq":3,"date":"2024-06-10","precision":"day","phase":"precursor","platform":"web","actor":"Bella Cacciatore / Byrdie","actor_kind":"press","text":"Published a photographed early test with cheek-and-lip application advice and the June 20 shopping date."},{"seq":4,"date":"2024-06-20","precision":"day","phase":"seed","platform":"web","actor":"Rhode","actor_kind":"owner","text":"Rhode released Pocket Blush in six shades for purchase on its website.","url":"https://www.newbeauty.com/view/rhode-pocket-blush-shop"},{"seq":5,"date":"2024-06-24","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"Piggy and Sleepy Girl sold out online before the New York pop-up opened.","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/beauty/rhode-beauty-pop-ip-new-york-hailey-bieber/"},{"seq":6,"date":"2024-06-25","precision":"day","phase":"press","platform":"press","actor":"The Business of Fashion","actor_kind":"press","text":"BoF reported queues around the block at the New York pop-up and a sold-out online blush set.","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/beauty/rhode-beauty-pop-ip-new-york-hailey-bieber/"},{"seq":7,"date":"2024-07-25","precision":"day","phase":"press","platform":"press","actor":"Glamour","actor_kind":"press","text":"Glamour reviewed the blush sticks after a month of testing and called them viral.","url":"https://www.glamour.com/story/rhode-pocket-blush-stick-review"},{"seq":8,"date":"2024-08-05","precision":"day","phase":"jump","platform":"tiktok","actor":"@golloria","actor_kind":"creator","text":"Golloria tested three purchased shades and criticized their finish on her dark skin.","url":"https://www.tiktok.com/@golloria/video/7399739214318865695"},{"seq":9,"date":"2024-08-12","precision":"day","phase":"commercial","platform":"press","actor":"Launchmetrics","actor_kind":"brand","text":"Launchmetrics ranked Pocket Blush first among July blushes by its proprietary media impact value.","url":"https://www.glossy.co/beauty/glossy-x-launchmetrics-research-rhode-edges-out-benefit-as-most-talked-about-blush/"},{"seq":10,"date":"2024-08-14","precision":"day","phase":"jump","platform":"reddit","actor":"r/BeautyGuruChatter","actor_kind":"public","text":"Reddit users debated the media ranking and criticized the blush packaging.","url":"https://www.reddit.com/r/BeautyGuruChatter/comments/1es5f2c/launchmetrics_research_revealed_that_rhode_skins/"},{"seq":11,"date":"2024-08-31","precision":"day","phase":"peak","platform":"tiktok","actor":"@golloria","actor_kind":"creator","text":"Golloria praised Pocket Blush and thanked Bieber for listening to Black women.","metric_value":21300000,"metric_label":"21.3M live views, lookup October 14, 2026","url":"https://www.tiktok.com/@golloria/video/7409415177134689566"},{"seq":12,"date":"2024-09-04","precision":"day","phase":"response","platform":"press","actor":"Rhode / Hailey Bieber","actor_kind":"owner","text":"NewBeauty reported that Bieber compensated Golloria for shade consulting.","url":"https://www.newbeauty.com/view/rhode-pocket-blush-shade-diversity"},{"seq":13,"date":"2024-11-19","precision":"day","phase":"commercial","platform":"press","actor":"Glossy Awards","actor_kind":"brand","text":"An awards announcement reported sales of 34 Pocket Blush units per second in the first hour.","url":"https://www.glossy.co/announcement/awards/goop-loreal-paris-and-rhode-are-2024-glossy-beauty-awards-finalists/"},{"seq":14,"date":"2025-03-25","precision":"day","phase":"response","platform":"press","actor":"Rhode","actor_kind":"owner","text":"British Vogue covered Bieber using the new Plum shade in a berry blush look.","url":"https://www.vogue.co.uk/article/hailey-bieber-berry-blush-spring"},{"seq":15,"date":"2026-02-27","precision":"day","phase":"afterlife","platform":"press","actor":"WWD","actor_kind":"press","text":"WWD reported that Pocket Blush held fourth place for overall CreatorIQ EMV in both 2024 and 2025.","url":"https://finance.yahoo.com/news/why-becoming-harder-beauty-launches-050100827.html"}]},{"id":"HIS-00764","slug":"skims-ultimate-nipple-bra-campaign","url":"https://howitspread.com/id/HIS-00764","title":"SKIMS Ultimate Nipple Bra launch 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Independent","actor_kind":"press","text":"Launch-day coverage described the skit and quoted viewers who thought it was a joke.","url":"https://www.independent.co.uk/life-style/fashion/kim-kardashian-skims-faux-nipples-b2437358.html"},{"seq":3,"date":"2023-10-27","precision":"day","phase":"jump","platform":"youtube","actor":"Access Hollywood","actor_kind":"press","text":"Access Hollywood published a video report on the campaign.","url":"https://www.youtube.com/watch?v=QjR2D5GelTo"},{"seq":4,"date":"2023-10-27","precision":"day","phase":"jump","platform":"reddit","actor":"r/sexandthecity / r/breastcancer users","actor_kind":"public","text":"Forum users linked the ad to Samantha Jones and discussed its use after breast reconstruction.","url":"https://www.reddit.com/r/sexandthecity/comments/17hsuz0/skims_nipple_brakim_k_finally_catching_up_with/"},{"seq":5,"date":"2023-10-27","precision":"week","phase":"peak","platform":"press","actor":"Teen Vogue / The Independent / Dazed","actor_kind":"press","text":"Launch week held the largest cluster of reports in the cited press sample.","url":"https://www.dazeddigital.com/fashion/article/61234/1/fake-the-ultimate-nipple-kim-kardashian-bra-feminism-censorship-lingerie"},{"seq":6,"date":"2023-10-31","precision":"day","phase":"commercial","platform":"web","actor":"SKIMS","actor_kind":"owner","text":"The nipple bra went on sale for $62 after the campaign reveal.","url":"https://skims.com/products/skims-ultimate-bra-nipple-push-up-bra-sienna"},{"seq":7,"date":"2023-10-31","precision":"day","phase":"press","platform":"press","actor":"Emma Louise Rixhon / Upasana Das","actor_kind":"press","text":"Dazed published opposing arguments about the bra, feminism and the male gaze.","url":"https://www.dazeddigital.com/fashion/article/61234/1/fake-the-ultimate-nipple-kim-kardashian-bra-feminism-censorship-lingerie"},{"seq":8,"date":"2023-11-06","precision":"day","phase":"backlash","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Climate advocates criticised the ad; SKIMS declined an interview and comment on the criticism.","url":"https://www.vogue.com/sustainability/why-are-climate-activists-so-upset-about-kim-kardashians-nipple-bra"},{"seq":9,"date":"2023-11-09","precision":"day","phase":"jump","platform":"audio","actor":"Myf Warhurst / Zan Rowe","actor_kind":"press","text":"ABC’s Bang On hosts discussed the nipple bra in their radio podcast.","url":"https://www.abc.net.au/listen/programs/bangon/-268-nipple-bra-1989-not-hot-halloween/103083736"},{"seq":10,"date":"2023-11-10","precision":"day","phase":"commercial","platform":"web","actor":"British Vogue","actor_kind":"press","text":"Vogue road-tested the bra and reported that it was sold out.","url":"https://www.vogue.co.uk/article/skims-nipple-bra"},{"seq":11,"date":"2023-11-17","precision":"day","phase":"backlash","platform":"instagram","actor":"Greenpeace UK","actor_kind":"brand","text":"Greenpeace accused the campaign of greenwashing on Instagram.","url":"https://www.instagram.com/p/Czv_V12t7Yg/"},{"seq":12,"date":"2023-11-27","precision":"day","phase":"commercial","platform":"web","actor":"SKIMS shoppers","actor_kind":"public","text":"Only waitlist orders remained after multiple restocks.","url":"https://www.yahoo.com/news/kim-kardashians-nipple-bra-dropped-110550685.html"},{"seq":13,"date":"2023-12-15","precision":"day","phase":"press","platform":"press","actor":"USA TODAY","actor_kind":"press","text":"USA TODAY updated its report featuring breast-cancer patients.","url":"https://www.yahoo.com/news/kim-kardashians-nipple-bra-dropped-110550685.html"},{"seq":14,"date":"2024-02-13","precision":"day","phase":"response","platform":"youtube","actor":"SKIMS","actor_kind":"owner","text":"SKIMS uploaded the launch creative to its official YouTube channel.","url":"https://www.youtube.com/watch?v=RTK2qG-CW28"},{"seq":15,"date":"2024-04-13","precision":"day","phase":"commercial","platform":"web","actor":"The Hollywood Reporter","actor_kind":"press","text":"The Reporter covered the restock and reported a 250,000-person waitlist.","url":"https://www.hollywoodreporter.com/lifestyle/shopping/kim-kardashian-skims-nipple-bra-where-to-buy-1235632837/"},{"seq":16,"date":"2024-04-22","precision":"day","phase":"response","platform":"tv","actor":"Kim Kardashian","actor_kind":"owner","text":"Kardashian told Kimmel that survivor feedback about the bra had been unexpected.","url":"https://www.youtube.com/watch?v=QlBI5Q1Vn14"}]},{"id":"HIS-00765","slug":"skoda-zepto-ten-minute-test-drive","url":"https://howitspread.com/id/HIS-00765","title":"Škoda x Zepto: Ten-Minute Test Drives","owner":"Škoda Auto India / Zepto","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"IN","seed_date":"2025-02-04","peak_date":"2025-02-06","origin_platform":"instagram","platforms":"instagram;web;press;reddit","mechanics":"mystery-lore;transgression;platform-jump;press-loop;controversy","score":37,"band":"Niche","provisional":true,"coverage":1,"reach":35,"contagion":35,"breadth":30,"velocity":79,"longevity":13,"events":15,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2025-02-04","precision":"day","phase":"seed","platform":"instagram","actor":"Zepto / Škoda India","actor_kind":"owner","text":"The covered-car pickup teaser asked viewers to guess the collaboration and advertised February 8.","url":"https://www.instagram.com/reel/DFpu90MsgKq/"},{"seq":2,"date":"2025-02-05","precision":"day","phase":"jump","platform":"web","actor":"RM Motorsports / Team-BHP","actor_kind":"creator","text":"RM Motorsports linked the teasers; volkman10 supplied the test-drive reading and nova.19_exe criticized its omission.","url":"https://www.team-bhp.com/forum/indian-car-scene/290741-zepto-facilitate-skoda-car-test-drives.html"},{"seq":3,"date":"2025-02-05","precision":"day","phase":"press","platform":"press","actor":"exchange4media","actor_kind":"press","text":"exchange4media reported the teaser as a promise of doorstep car sales and delivery.","url":"https://www.exchange4media.com/advertising-news/zepto-collaborates-with-skoda-to-promise-car-delivery-at-your-doorstep-140643.html"},{"seq":4,"date":"2025-02-05","precision":"day","phase":"jump","platform":"reddit","actor":"BoOgIeMaN0k / r/CarsIndia","actor_kind":"creator","text":"A CarsIndia user asked how Zepto could deliver cars in minutes after seeing the Instagram ad.","url":"https://www.reddit.com/r/CarsIndia/comments/1ihza99/cars_getting_delivered_in_a_matter_of_minutes/"},{"seq":5,"date":"2025-02-05","precision":"day","phase":"backlash","platform":"web","actor":"Rajeshwari Didwania / LinkedIn","actor_kind":"creator","text":"Didwania called the offer a gimmick and questioned buying a car without visiting a showroom.","url":"https://www.linkedin.com/posts/rajeshwari-didwania-99067a1b0_zepto-skoda-marketing-activity-7292877153207996416-N9zs"},{"seq":6,"date":"2025-02-05","precision":"day","phase":"response","platform":"web","actor":"Aadit Palicha","actor_kind":"owner","text":"Palicha clarified on LinkedIn that Zepto offered Kylaq test drives rather than car purchases.","url":"https://www.linkedin.com/feed/update/urn:li:activity:7292899338463145984"},{"seq":7,"date":"2025-02-06","precision":"day","phase":"press","platform":"press","actor":"HT Auto","actor_kind":"press","text":"HT Auto described the offer as a doorstep test drive and quoted Palicha’s clarification.","url":"https://auto.hindustantimes.com/auto/news/test-drive-delivered-in-10-minutes-zepto-to-bring-skoda-kylaq-straight-to-your-doorstep-41738811731732.html"},{"seq":8,"date":"2025-02-06","precision":"week","phase":"peak","platform":"press","actor":"NDTV Auto","actor_kind":"press","text":"NDTV reported that the ad went viral as viewers speculated about ten-minute car delivery.","url":"https://www.ndtv.com/auto/skoda-kylaq-delivery-in-just-10-minutes-via-zepto-really-true-7646800"},{"seq":9,"date":"2025-02-07","precision":"day","phase":"press","platform":"press","actor":"Gadgets 360","actor_kind":"press","text":"Gadgets 360 reported a February 8 test-drive start and described the flatbed truck shown in the commercial.","url":"https://www.gadgets360.com/auto/news/zepto-skoda-kylaq-10-minute-test-drive-india-7654720"},{"seq":10,"date":"2025-02-11","precision":"day","phase":"press","platform":"press","actor":"The Quint","actor_kind":"press","text":"The Quint labelled the viral claim that Zepto delivered purchased cars in ten minutes misleading.","url":"https://www.thequint.com/news/webqoof/zepto-not-selling-and-delivering-koda-cars-in-ten-minutes-viral-claim-fact-check"},{"seq":11,"date":"2025-02-16","precision":"day","phase":"response","platform":"press","actor":"Zepto PR / PTI Fact Check Desk","actor_kind":"owner","text":"PTI published Zepto’s email confirming that the teaser promoted test drives rather than vehicle deliveries.","url":"https://bangaloremirror.indiatimes.com/bangalore/others/bust-fake-news-with-bangalore-mirror-zepto-did-not-offer-full-scale-delivery-of-skoda-cars/amp_articleshow/118286162.cms"},{"seq":12,"date":"2025-03-17","precision":"day","phase":"afterlife","platform":"web","actor":"Sejal Naik","actor_kind":"creator","text":"Campaign contributor Sejal Naik posted a retrospective crediting the team that built the campaign page.","url":"https://www.linkedin.com/posts/sejal-naik-594488212_skoda-x-zepto-one-of-the-best-campaigns-activity-7307281768225615872-XJj-"},{"seq":13,"date":"2025-04-21","precision":"day","phase":"response","platform":"press","actor":"Petr Janeba / Škoda Auto India","actor_kind":"owner","text":"Said the selected-Mumbai pilot tested demand for instant scheduling; analysis was continuing, without sales counts.","url":"https://www.impactonnet.com/cover-story/test-drive-delivered-10417.html"},{"seq":14,"date":"2025-08-01","precision":"day","phase":"afterlife","platform":"web","actor":"Next Crest","actor_kind":"brand","text":"Next Crest described homepage banners and remarketing, but mixed Kushaq and Kylaq in its results account.","url":"https://nextcrest.in/skoda-hyperlocal-hyperfast-zepto-ads/"},{"seq":15,"date":"2026-02-11","precision":"day","phase":"commercial","platform":"press","actor":"Ashish Gupta / Škoda Auto India","actor_kind":"owner","text":"Gupta claimed the Zepto collaboration produced more than 100 million reach and 10,000 bookings in ten days.","url":"https://www.exchange4media.com/marketing-news/the-most-important-algorithm-is-understanding-your-customer-skodas-ashish-gupta-151907.html"}]},{"id":"HIS-00766","slug":"spartan-race","url":"https://howitspread.com/id/HIS-00766","title":"Spartan Race","owner":"Spartan Race, Inc.","kind":"trend","sector":"sports","origin":"mixed","region":"US","seed_date":"2010-05-16","peak_date":"2017-08-30","origin_platform":"web","platforms":"web;press;youtube;tv","mechanics":"identity-badge;shareable-output;founder-origin;platform-jump;counter-programming","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":18,"contagion":35,"breadth":100,"velocity":0,"longevity":87,"events":17,"sources":38,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2010-03-22","precision":"day","phase":"precursor","platform":"web","actor":"Spartan 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athletes.","url":"https://www.latimes.com/archives/la-xpm-2012-mar-10-la-he-tough-mudder-20120310-story.html"},{"seq":4,"date":"2012-08-01","precision":"month","phase":"commercial","platform":"web","actor":"Raptor Consumer Partners","actor_kind":"brand","text":"Raptor Consumer Partners invested in Spartan Race.","url":"https://www.sportsbusinessjournal.com/Journal/Issues/2012/09/24/In-Depth/Obstacle-races/"},{"seq":5,"date":"2012-09-01","precision":"day","phase":"jump","platform":"web","actor":"Ladislav Leitner / Spartan Race","actor_kind":"owner","country":"SK","text":"TASR reported Spartan's continental-Europe debut in Vechec; organizer Leitner planned Czech and Hungarian expansion.","url":"https://www.hlavnespravy.sk/vechec-obec-je-prvou-na-slovensku-ktora-privitala-preteky-spartan-race/26019"},{"seq":6,"date":"2013-01-17","precision":"day","phase":"response","platform":"web","actor":"Reebok / Spartan Race","actor_kind":"brand","text":"Reebok staged a Times Square partnership launch with Brooklyn Decker and Tiki Barber.","url":"https://endurance.biz/2013/industry-news/reebok-and-spartan-race-in-groundbreaking-global-partnership/"},{"seq":7,"date":"2013-04-01","precision":"month","phase":"jump","platform":"youtube","actor":"Joel Getty / Inside Obstacle News","actor_kind":"creator","text":"Joel Getty posted his first race report on YouTube after running Spartan at Citi Field.","url":"https://obstacleracingmedia.com/editorial/sorry-ocr-breaking/"},{"seq":8,"date":"2013-08-06","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported that Spartan’s UK entrants had risen from 1,000 to 25,000.","url":"https://www.theguardian.com/lifeandstyle/shortcuts/2013/aug/06/extreme-adventure-races-obstacles-military"},{"seq":9,"date":"2014-07-14","precision":"day","phase":"response","platform":"tv","actor":"NBC Sports Ventures / Spartan Race","actor_kind":"brand","text":"NBC Sports announced a broadcast and marketing alliance covering six Spartan races.","url":"https://www.nbcsports.com/pressbox/press-releases/nbc-sports-ventures-announces-strategic-alliance-with-spartan-race"},{"seq":10,"date":"2015-09-24","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered Spartan’s expansion into television and participation by everyday professionals.","url":"https://time.com/4047867/the-rise-of-the-suburban-spartacus/"},{"seq":11,"date":"2015-11-15","precision":"day","phase":"commercial","platform":"press","actor":"Sports Business Journal","actor_kind":"press","text":"Sports Business Journal reported acquisition offers for Spartan and said it was not profitable.","url":"https://www.sportsbusinessjournal.com/Journal/Issues/2015/11/16/Finance/Spartan/"},{"seq":12,"date":"2016-06-08","precision":"day","phase":"commercial","platform":"web","actor":"Hearst Ventures / Spartan Race","actor_kind":"brand","text":"Hearst announced a minority investment in Spartan Race without disclosing terms.","url":"https://www.prnewswire.com/news-releases/spartan-race-announces-strategic-investment-by-hearst-300281566.html"},{"seq":13,"date":"2016-06-13","precision":"day","phase":"afterlife","platform":"tv","actor":"NBC","actor_kind":"brand","text":"NBC premiered Spartan: Ultimate Team Challenge, a competition show based on the race series.","url":"https://www.thewrap.com/spartan-braindead-nba-finals-nbc-cbs-abc-tv-ratings/"},{"seq":14,"date":"2017-01-31","precision":"day","phase":"afterlife","platform":"web","actor":"Daily Burn","actor_kind":"brand","text":"Daily Burn offered a six-week Spartan training program to its subscribers.","url":"https://dailyburn.com/life/cm/daily-burn-spartan-program/"},{"seq":15,"date":"2017-08-28","precision":"day","phase":"afterlife","platform":"tv","actor":"Bravo / Lydia McLaughlin / Tamra Judge","actor_kind":"brand","text":"Bravo showed Lydia McLaughlin and Tamra Judge competing in a Spartan race.","url":"https://www.bravotv.com/the-real-housewives-of-orange-county/season-12/blogs/lydia-mclaughlin/lydia-mclaughlin-becoming-a"},{"seq":16,"date":"2017-08-30","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Article-and-redirect attention peaked during coverage of a Spartan race on Real Housewives of Orange County.","metric_value":8234,"metric_label":"8,234 article and redirect views, August 24–30","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Spartan_Race/daily/2015070100/2026101200"},{"seq":17,"date":"2024-06-06","precision":"day","phase":"commercial","platform":"web","actor":"Spartan Race","actor_kind":"owner","text":"Spartan reported 10.3 million pre-race paid digital impressions for its Jacksonville race.","url":"https://www.jacksonville.gov/getContentAsset/184a0488-bf80-435c-a180-3067e74a891c/135b97c9-84fa-4e82-b956-0fbccec4aa1f/20240606-Agenda-Packet-FINAL.pdf?language=en"}]},{"id":"HIS-00767","slug":"the-color-run","url":"https://howitspread.com/id/HIS-00767","title":"The Color Run","owner":"The Color Run / Bigsley; Y11 / Thematic Runs (2025 master license)","kind":"activity","sector":"health","origin":"mixed","region":"US","seed_date":"2012-01-28","peak_date":"2013-07-21","origin_platform":"web","platforms":"web;youtube;facebook;press","mechanics":"spectacle;press-loop;dupe-economy;sell-out-loop;controversy","score":29,"band":"Niche","provisional":true,"coverage":0.85,"reach":0,"contagion":45,"breadth":80,"velocity":0,"longevity":null,"events":17,"sources":28,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2012-01-28","precision":"day","phase":"seed","platform":"web","actor":"The Color Run","actor_kind":"owner","country":"US","text":"The first run took place in Tempe; the organizer later reported 6,000 participants.","url":"https://thecolorrunnight.com/press/"},{"seq":2,"date":"2012-05-11","precision":"day","phase":"response","platform":"web","actor":"The Color Run","actor_kind":"owner","text":"The organizer said demand had expanded its planned tour from 18 cities to more than 40.","url":"https://www.prlog.org/11872787-the-color-run-is-the-fastest-growing-running-event-in-history.html"},{"seq":3,"date":"2012-05-11","precision":"day","phase":"jump","platform":"youtube","actor":"The Color Run","actor_kind":"owner","text":"The owner linked a compiled event film for the coming weekend; its exact upload date remains unknown.","url":"https://www.youtube.com/watch?v=4EERSfHiqT8"},{"seq":4,"date":"2012-07-09","precision":"day","phase":"jump","platform":"facebook","actor":"Courtenay Devlin","actor_kind":"creator","text":"Devlin traced her sold-out Philadelphia run to a friend's blog and repeated Facebook exposure.","url":"https://www.phillymag.com/2012/07/09/it-color-run/"},{"seq":5,"date":"2012-07-17","precision":"day","phase":"commercial","platform":"web","actor":"AnnArbor.com","actor_kind":"press","text":"AnnArbor.com reported that registration had closed for the Ypsilanti run.","url":"https://www.annarbor.com/entertainment/the-color-run-comes-to-ypsilanti-on-sunday/"},{"seq":6,"date":"2012-08-21","precision":"day","phase":"response","platform":"web","actor":"Chevrolet","actor_kind":"brand","text":"Chevrolet announced a sponsorship and a multicolored Spark pace car for the series.","url":"https://www.prnewswire.com/news-releases/fit-to-be-dyed-chevrolet-spark-suits-up-for-the-color-run-166876026.html"},{"seq":7,"date":"2013-03-02","precision":"day","phase":"commercial","platform":"press","actor":"San Francisco Chronicle","actor_kind":"press","text":"The Chronicle reported more than 10,000 participants at Candlestick Park.","url":"https://www.sfgate.com/bayarea/article/color-run-attracts-casual-athletes-4323389.php"},{"seq":8,"date":"2013-07-09","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian covered the run's viral growth ahead of a sold-out UK debut at Wembley.","url":"https://www.theguardian.com/lifeandstyle/the-running-blog/2013/jul/09/color-run-american-phenomenon-britain"},{"seq":9,"date":"2013-07-14","precision":"day","phase":"backlash","platform":"press","actor":"Portland Press Herald","actor_kind":"press","text":"The Press Herald estimated Maine registration revenue at $150,000-$250,000 and reported charity-race concerns.","metric_value":150000,"metric_label":"$150K-$250K estimated registration revenue","url":"https://www.pressherald.com/2013/07/14/fun-run-promoters-race-to-cash-in-on-fitness-craze-_2013-07-14/"},{"seq":10,"date":"2013-07-21","precision":"week","phase":"peak","platform":"web","actor":"Worldwide Google search users","actor_kind":"public","text":"Worldwide search interest peaked in July 21-27, 2013; the full-history monthly maximum also fell in July 2013.","url":"https://trends.google.com/trends/explore?date=2012-01-01+2016-12-31&q=The+Color+Run&hl=en-US"},{"seq":11,"date":"2013-08-10","precision":"day","phase":"commercial","platform":"press","actor":"Color Run participants in Beijing","actor_kind":"public","country":"CN","text":"A participant ran through the blue powder zone in Beijing; TIME later published the photograph.","url":"https://time.com/3801605/pictures-of-the-week-august-9-august-16/"},{"seq":12,"date":"2014-02-14","precision":"day","phase":"backlash","platform":"press","actor":"Broward Palm Beach New Times","actor_kind":"press","text":"New Times reported the organizer's lawsuit against photographer Max Jackson over use of his race photos.","url":"https://www.browardpalmbeach.com/news/the-color-run-files-ridiculously-mean-lawsuit-against-college-kid-over-a-picture-he-took-updated-with-response-from-color-run-6465584/"},{"seq":13,"date":"2014-02-17","precision":"day","phase":"jump","platform":"youtube","actor":"Jared Polin","actor_kind":"creator","text":"Polin published a RAWtalk episode discussing the photo dispute; New Times reported its settlement.","url":"https://froknowsphoto.com/rawtalk-73/"},{"seq":14,"date":"2014-03-15","precision":"day","phase":"commercial","platform":"web","actor":"IMG / Lush Japan / New Balance","actor_kind":"brand","country":"JP","text":"The series reached Japan with Lush-made powder and New Balance sponsorship.","url":"https://prtimes.jp/main/html/rd/p/000000075.000006160.html"},{"seq":15,"date":"2014-04-15","precision":"day","phase":"response","platform":"web","actor":"IMG / The Color Run","actor_kind":"owner","text":"IMG and The Color Run announced an extended international partnership after sold-out Paris and Tokyo events.","url":"https://finance.yahoo.com/news/img-worldwide-color-run-tm-194706419.html"},{"seq":16,"date":"2014-06-20","precision":"day","phase":"response","platform":"web","actor":"Shout","actor_kind":"brand","text":"Shout announced sponsored color-camera videos and Jennie Garth's planned Los Angeles appearance.","url":"https://www.prnewswire.com/news-releases/bring-fun-back-one-step-skip-or-sprint-at-a-time-264027241.html"},{"seq":17,"date":"2025-08-15","precision":"day","phase":"afterlife","platform":"web","actor":"Y11 / Thematic Runs / Bigsley","actor_kind":"owner","text":"Y11 announced a worldwide master license and a relaunch after a hiatus.","url":"https://www.dignityhealthsportspark.com/news/detail/the-color-run-5k-series-relaunches-kicking-off-at-dignity-health-sports-park"}]},{"id":"HIS-00768","slug":"the-serpent-and-the-wings-of-night","url":"https://howitspread.com/id/HIS-00768","title":"The Serpent & the Wings of 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independently.","url":"https://www.wog.ch/en/index.cfm/details/product/172888-The-Serpent-and-the-Wings-of-Night"},{"seq":2,"date":"2022-09-12","precision":"day","phase":"jump","platform":"reddit","actor":"Crafty_Kangaroo_8368","actor_kind":"creator","text":"A reader praised Serpent in r/fantasyromance and asked whether to revisit Broadbent’s earlier trilogy.","url":"https://www.reddit.com/r/fantasyromance/comments/xcmjh6/carissa_broadbent/"},{"seq":3,"date":"2022-12-01","precision":"month","phase":"peak","platform":"tiktok","actor":"Carissa Broadbent","actor_kind":"owner","text":"Broadbent recalled a sales spike around November or December as readers shared the book.","url":"https://shewrites.com/carissa-broadbent-from-selling-books-on-etsy-to-trad-publishing/"},{"seq":4,"date":"2023-07-12","precision":"day","phase":"response","platform":"web","actor":"Bramble / Tor.com","actor_kind":"owner","text":"Tor.com revealed the Bramble cover and announced a December reissue.","url":"https://reactormag.com/cover-reveal-the-serpent-and-the-wings-of-night-by-carissa-broadbent/"},{"seq":5,"date":"2023-07-28","precision":"day","phase":"press","platform":"press","actor":"The Bookseller","actor_kind":"press","text":"The Bookseller reported Tor UK’s acquisition of the vampire romantasy duology.","url":"https://www.thebookseller.com/rights/tor-scoops-dark-romantasy-duology-from-tiktok-star-broadbent"},{"seq":6,"date":"2023-12-01","precision":"day","phase":"response","platform":"retail","actor":"FairyLoot","actor_kind":"brand","text":"FairyLoot announced signed, illustrated editions of the Nightborn duology with subscriber early access.","url":"https://community.fairyloot.com/crowns-of-nyaxia-exclusive-editions/"},{"seq":7,"date":"2023-12-05","precision":"day","phase":"commercial","platform":"retail","actor":"Bramble","actor_kind":"owner","text":"Bramble issued its hardcover edition of the previously self-published novel.","url":"https://reactormag.com/cover-reveal-the-serpent-and-the-wings-of-night-by-carissa-broadbent/"},{"seq":8,"date":"2023-12-09","precision":"week","phase":"commercial","platform":"retail","actor":"US book buyers","actor_kind":"public","country":"US","text":"The Bramble hardcover sold 18,949 copies in its first BookScan reporting week.","url":"https://www.publishersweekly.com/pw/nielsen/hardcoverfiction/20231218.html"},{"seq":9,"date":"2023-12-30","precision":"week","phase":"commercial","platform":"retail","actor":"US book buyers","actor_kind":"public","text":"BookScan recorded 54,023 hardcover copies for 2023 and a seventh-place weekly fiction rank.","url":"https://www.publishersweekly.com/pw/nielsen/hardcoverfiction/20240108.html"},{"seq":10,"date":"2024-02-18","precision":"week","phase":"commercial","platform":"retail","actor":"Carlsen / German book buyers","actor_kind":"public","country":"DE","text":"Carlsen’s German edition topped hardcover fiction during a paid station-screen campaign.","url":"https://www.boersenblatt.net/news/bestseller/carissa-broadbent-stuermt-mit-serpent-auf-platz-1-320271"},{"seq":11,"date":"2024-03-01","precision":"day","phase":"afterlife","platform":"retail","actor":"Hugendubel","actor_kind":"brand","text":"Hugendubel opened a book-themed escape room in Munich with Broadbent joining the launch remotely.","url":"https://presse.hugendubel.com/hugendubel-eroffnet-neuen-escape-room-in-der-filiale-am-munchner-stachus"},{"seq":12,"date":"2024-03-18","precision":"day","phase":"press","platform":"press","actor":"ELLE","actor_kind":"press","text":"ELLE linked BookTok’s millions of video views to Bramble’s acquisition and the book’s bestseller debut.","url":"https://www.elle.com/culture/books/a60178733/carissa-broadbent-interview-the-songbird-and-the-heart-of-stone/"},{"seq":13,"date":"2024-04-15","precision":"day","phase":"response","platform":"press","actor":"Pan Macmillan","actor_kind":"owner","text":"A publisher interview described targeting collectors with the duology and planned influencer mailouts.","url":"https://www.hybridmag.co.uk/p/unlocking-success-booktoks-role-in"},{"seq":14,"date":"2024-05-12","precision":"day","phase":"jump","platform":"youtube","actor":"Megan Nagle","actor_kind":"creator","text":"Nagle posted a review with sections on plot, likes, dislikes and spoilers extending past thirteen minutes.","url":"https://www.youtube.com/watch?v=RyPjPVxPmPA"},{"seq":15,"date":"2024-05-17","precision":"week","phase":"commercial","platform":"retail","actor":"US book buyers","actor_kind":"public","text":"The Bramble paperback sold 9,140 copies in its first BookScan reporting week.","url":"https://www.publishersweekly.com/pw/nielsen/tradepaper/20240527.html"},{"seq":16,"date":"2024-11-26","precision":"day","phase":"afterlife","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC described Serpent taking Broadbent from an indie readership to bestseller lists and BookTok fans.","url":"https://www.abc.net.au/news/2024-11-26/carissa-broadbent-the-songbird-and-heart-of-stone-romantasy-book/104636650"}]},{"id":"HIS-00769","slug":"tom-birts-easyjet-half-price-mock-ad","url":"https://howitspread.com/id/HIS-00769","title":"Tom Birts's Fake easyJet Half-Price Ad","owner":"Tom Birts","kind":"creator","sector":"auto-mobility","origin":"seeded","region":"AU","seed_date":"2024-04-05","peak_date":"2024-04-06","origin_platform":"web","platforms":"web;press;x","mechanics":"counter-programming;newsjacking;controversy;platform-jump;press-loop","score":26,"band":"Niche","provisional":true,"coverage":0.65,"reach":0,"contagion":null,"breadth":10,"velocity":100,"longevity":null,"events":15,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-14","timeline":[{"seq":1,"date":"2024-03-15","precision":"day","phase":"precursor","platform":"web","actor":"British Airways","actor_kind":"brand","text":"Announced window-seat portraits and planned outdoor prints, supplying the real campaign Birts later parodied."},{"seq":2,"date":"2024-03-28","precision":"day","phase":"precursor","platform":"press","actor":"British Airways / Uncommon","actor_kind":"brand","text":"British Airways launched the window-seat outdoor campaign that Birts later answered.","url":"https://musebyclios.com/advertising/window-seats-british-airways-vibrant-ooh-is-poetry-in-motion/"},{"seq":3,"date":"2024-04-05","precision":"day","phase":"seed","platform":"web","actor":"Tom Birts","actor_kind":"owner","text":"Birts posted his hypothetical easyJet response on LinkedIn at 12:52 UTC.","url":"https://www.linkedin.com/posts/tombirts_if-i-were-easyjet-if-i-were-easyjet-what-activity-7181997127135371264-Ai3b"},{"seq":4,"date":"2024-04-06","precision":"week","phase":"peak","platform":"web","actor":"Andrew Tindall","actor_kind":"creator","text":"Tindall shared the ad on LinkedIn during the weekend circulation burst.","url":"https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-activity-7182404589726355456-rsSa"},{"seq":5,"date":"2024-04-06","precision":"day","phase":"jump","platform":"x","actor":"Alex Hesz","actor_kind":"creator","text":"Hesz shared the mock ad on X and praised its cropped logo.","url":"https://www.thepoke.com/2024/04/08/people-loved-this-mocked-up-easyjet-response-to-that-ever-so-slightly-odd-british-airways-ad/"},{"seq":6,"date":"2024-04-06","precision":"day","phase":"backlash","platform":"web","actor":"Tom Morton","actor_kind":"creator","text":"Morton asked whether the easyJet reaction posters had actually run.","url":"https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-activity-7182404589726355456-rsSa"},{"seq":7,"date":"2024-04-06","precision":"day","phase":"backlash","platform":"web","actor":"Michael J. Miraflor","actor_kind":"creator","text":"Miraflor called Tindall’s post misleading because the easyJet concept had no real-world placement.","url":"https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-activity-7182404589726355456-rsSa"},{"seq":8,"date":"2024-04-06","precision":"day","phase":"backlash","platform":"x","actor":"Ted Anderson","actor_kind":"creator","text":"Anderson argued that a real half-price claim would face advertising scrutiny.","url":"https://www.thepoke.com/2024/04/08/people-loved-this-mocked-up-easyjet-response-to-that-ever-so-slightly-odd-british-airways-ad/"},{"seq":9,"date":"2024-04-08","precision":"day","phase":"press","platform":"press","actor":"The Poke","actor_kind":"press","text":"The Poke covered the X circulation and questions about whether the ad was real.","url":"https://www.thepoke.com/2024/04/08/people-loved-this-mocked-up-easyjet-response-to-that-ever-so-slightly-odd-british-airways-ad/"},{"seq":10,"date":"2024-04-09","precision":"day","phase":"press","platform":"press","actor":"The Drum / Andrew Tindall","actor_kind":"press","text":"Tindall reported 200,000 people reached by his LinkedIn repost and defended sharing speculative work.","url":"https://www.thedrum.com/opinion/2024/04/09/are-fake-ads-helping-or-hindering-the-advertising-industry"},{"seq":11,"date":"2024-04-10","precision":"day","phase":"backlash","platform":"web","actor":"Vikki Ross","actor_kind":"creator","text":"Ross criticized sharing Birts’s speculative work without credit or context on LinkedIn.","url":"https://www.linkedin.com/posts/andrew-tindall_are-fake-ads-helping-or-hindering-the-advertising-activity-7183448875406393344-MeGB"},{"seq":12,"date":"2024-04-11","precision":"day","phase":"backlash","platform":"press","actor":"The Drum / Rory McEntee","actor_kind":"press","text":"McEntee said the mock ad lost its original context as it circulated on LinkedIn.","url":"https://www.thedrum.com/opinion/2024/04/11/it-s-time-be-real-about-my-fake-ads"},{"seq":13,"date":"2024-04-15","precision":"day","phase":"response","platform":"press","actor":"Tom Birts","actor_kind":"owner","text":"Birts reported over a million impressions across platforms and explained his speculative ad.","url":"https://www.thedrum.com/opinion/2024/04/15/the-last-word-my-fake-easyjet-ad"},{"seq":14,"date":"2024-04-17","precision":"day","phase":"afterlife","platform":"web","actor":"Karthik Srinivasan","actor_kind":"creator","text":"Srinivasan discussed the mock ad on LinkedIn and said it had never appeared beside the real posters.","url":"https://www.linkedin.com/posts/karts_advertising-marketing-offline-activity-7186212653147602946-08lI"},{"seq":15,"date":"2024-07-09","precision":"day","phase":"afterlife","platform":"press","actor":"YouGov","actor_kind":"brand","text":"YouGov recalled the viral mock ad in its airline-awareness review.","url":"https://yougov.com/en-gb/articles/49913-jet2com-easyjet-and-british-airways-have-the-highest-ad-awareness-among-all-uk-airlines-in-2024"}]},{"id":"HIS-00770","slug":"icebreaker-hannah-grace","url":"https://howitspread.com/id/HIS-00770","title":"Icebreaker","owner":"Hannah Grace","kind":"book","sector":"entertainment","origin":"seeded","region":"GB","seed_date":"2022-08-23","peak_date":"2026-09-28","origin_platform":"web","platforms":"web;press;retail;instagram;audio;tv;youtube","mechanics":"platform-jump;press-loop;response-chain;controversy;underdog","score":34,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":60,"velocity":0,"longevity":null,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-08-23","precision":"day","phase":"seed","platform":"web","actor":"Hannah Grace / Pig & Bear Publishing","actor_kind":"owner","text":"Hannah Grace self-published Icebreaker through Pig & Bear Publishing.","url":"https://bingebooks.com/book/icebreaker-5"},{"seq":2,"date":"2022-11-22","precision":"day","phase":"response","platform":"web","actor":"Simon & Schuster","actor_kind":"owner","text":"Simon & Schuster published its edition of Icebreaker.","url":"https://books.google.com/books/about/Icebreaker.html?id=QvGcEAAAQBAJ"},{"seq":3,"date":"2022-12-26","precision":"day","phase":"jump","platform":"web","actor":"Nad’s Book Nook","actor_kind":"creator","text":"Nad’s Book Nook reviewed Icebreaker after discovering it through TikTok recommendations.","url":"https://nadsbooknook.wordpress.com/2022/12/26/icebreaker-ucmh-1-hannah-grace/"},{"seq":4,"date":"2023-02-16","precision":"day","phase":"press","platform":"press","actor":"The Bookseller","actor_kind":"press","text":"The Bookseller covered Icebreaker among books in the UK physical Top 50.","url":"https://www.thebookseller.com/bestsellers/fiction-court-still-in-session"},{"seq":5,"date":"2023-02-17","precision":"day","phase":"commercial","platform":"retail","actor":"US print-book buyers","actor_kind":"public","text":"Publishers Weekly reported Icebreaker sold almost 21,000 copies in its paperback release week.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/91558-print-book-sales-fell-8-8-last-week.html"},{"seq":6,"date":"2023-03-06","precision":"day","phase":"response","platform":"instagram","actor":"Atria / Chick Lit Is The Sh*t","actor_kind":"brand","text":"A reviewer disclosed receiving a free copy and PR package through Atria’s influencer program.","url":"https://www.chicklitistheshit.com/reviews/icebreaker"},{"seq":7,"date":"2023-06-26","precision":"day","phase":"commercial","platform":"retail","actor":"US trade-paperback buyers","actor_kind":"public","text":"Icebreaker reached first place on Publishers Weekly’s trade-paperback chart.","url":"https://www.publishersweekly.com/pw/nielsen/tradepaper/20230925.html"},{"seq":8,"date":"2023-10-17","precision":"day","phase":"press","platform":"press","actor":"BookTrib","actor_kind":"press","text":"BookTrib interviewed Grace about Icebreaker’s TikTok popularity and readers’ requests for Henry’s story.","url":"https://booktrib.com/2023/10/17/hannah-grace-wildfire-interview-bestselling-author-of-icebreaker/"},{"seq":9,"date":"2024-02-17","precision":"day","phase":"backlash","platform":"press","actor":"The Observer","actor_kind":"press","text":"The Observer covered concern about children encountering Icebreaker’s explicit content through BookTok.","url":"https://www.theguardian.com/books/2024/feb/17/tiktok-children-exposed-to-spicy-adult-fiction-booktok-influencers"},{"seq":10,"date":"2024-03-04","precision":"day","phase":"commercial","platform":"retail","actor":"US print-book buyers","actor_kind":"public","text":"Publishers Weekly recorded 172,339 Icebreaker paperback sales for the year through February 24.","url":"https://www.publishersweekly.com/pw/nielsen/top100/20240304.html"},{"seq":11,"date":"2024-07-08","precision":"day","phase":"commercial","platform":"retail","actor":"US print-book buyers","actor_kind":"public","text":"Publishers Weekly reported 423,800 Icebreaker print sales in the first half of 2024.","url":"https://www2.publishersweekly.com/pw/print/20240715/95444-with-fantasy-on-fire-print-book-sales-are-catching-up-to-2023.html"},{"seq":12,"date":"2024-08-01","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME included Icebreaker in its selection of romance books.","url":"https://time.com/6996639/icebreaker/"},{"seq":13,"date":"2024-12-04","precision":"day","phase":"jump","platform":"audio","actor":"Spotify","actor_kind":"brand","text":"Spotify placed Icebreaker ninth in its global list of top audiobooks for 2024.","url":"https://newsroom.spotify.com/2024-12-04/top-songs-artists-podcasts-audiobooks-albums-trends-2024/"},{"seq":14,"date":"2026-06-15","precision":"day","phase":"commercial","platform":"tv","actor":"Netflix","actor_kind":"brand","text":"Netflix ordered an Icebreaker adaptation with Amanda Lasher as showrunner.","url":"https://variety.com/2026/tv/news/icebreaker-series-netflix-gossip-amanda-lasher-alex-cooper-1236781500/"},{"seq":15,"date":"2026-07-21","precision":"day","phase":"jump","platform":"youtube","actor":"Sibs Read Smut","actor_kind":"creator","text":"Sibs Read Smut released a 56-minute Icebreaker discussion and linked its YouTube episode.","url":"https://www.iheart.com/podcast/1333-sibs-read-smut-271632821/episode/episode-45-icebreaker-339295519/"},{"seq":16,"date":"2026-09-28","precision":"day","phase":"peak","platform":"press","actor":"Netflix / news outlets","actor_kind":"public","text":"Netflix named Daisy Jelley and Connor Simos as leads; GDELT recorded its largest daily news count for the book.","metric_value":17,"metric_label":"17 GDELT-indexed 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credited Esther Povitsky as writer and director.","url":"https://lareclame.fr/juliecare-povitsky-pilule-du-lendemain-279026"},{"seq":8,"date":"2023-04-18","precision":"day","phase":"press","platform":"press","actor":"Trend Hunter","actor_kind":"press","text":"Trend Hunter described the commercial as recalling a group chat.","url":"https://www.trendhunter.com/trends/julie"},{"seq":9,"date":"2023-05-10","precision":"day","phase":"response","platform":"tv","actor":"Julie","actor_kind":"owner","text":"Julie reported over 7,612,000 streaming TV impressions and 1,096 TV airings by May 10.","url":"https://shortyawards.com/8th-impact/julie-your-friends-with-benefits-2"},{"seq":10,"date":"2023-05-10","precision":"day","phase":"response","platform":"tiktok","actor":"Julie","actor_kind":"owner","text":"Julie reported over 9.4 million TikTok views for the commercial by May 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profile of cofounder Julie Schott.","url":"https://www.fastcompany.com/91112597/julie-schott-starface-blip-gen"},{"seq":17,"date":"2024-05-29","precision":"day","phase":"afterlife","platform":"press","actor":"shots","actor_kind":"press","text":"shots cited Your Friends with Benefits in an essay about representation in advertising.","url":"https://shots.net/news/view/the-future-of-representation-in-adland"}]},{"id":"HIS-00772","slug":"alexander-wang-ricco-lookalikes","url":"https://howitspread.com/id/HIS-00772","title":"Alexander Wang Ricco Celebrity Lookalikes","owner":"Alexander 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screenshot and asked whether others saw something besides a snowflake.","url":"https://www.reddit.com/r/bathandbodyworks/comments/1fywv9b/interesting_design/"},{"seq":3,"date":"2024-10-08","precision":"day","phase":"jump","platform":"x","actor":"@ash_like_whoa","actor_kind":"creator","text":"Ash posted the artwork and called for the people who approved it to be fired.","url":"https://x.com/ash_like_whoa/status/1843670867827740715"},{"seq":4,"date":"2024-10-08","precision":"day","phase":"jump","platform":"web","actor":"Life Inside the Page","actor_kind":"press","text":"The blog reported Reddit discussion and said Snowed In appeared to have been removed online.","url":"https://lifeinsidethepage.blogspot.com/2024/10/bath-body-works-online-sneak-peek-today.html"},{"seq":5,"date":"2024-10-09","precision":"day","phase":"jump","platform":"instagram","actor":"@_scentsgalore","actor_kind":"creator","text":"The candle blogger criticized the design and said the candle had been removed from the 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chain.","url":"https://x.com/CeeJaay36/status/1845851703045709860"},{"seq":15,"date":"2024-10-15","precision":"day","phase":"commercial","platform":"web","actor":"eBay sellers","actor_kind":"public","text":"Daily Hive reported a $104.50 asking price for the candle label alone.","url":"https://dailyhive.com/canada/bath-and-body-works-candle-design-kkk"},{"seq":16,"date":"2024-10-15","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users, reported by Cosmetics Business","actor_kind":"public","text":"Cosmetics Business documented TikTok reactions to the packaging, alongside discussion on Reddit and X.","url":"https://cosmeticsbusiness.com/bath-body-works-candle-ku-klux-klan"}]},{"id":"HIS-00776","slug":"billie-scratch-and-sniff-armpits","url":"https://howitspread.com/id/HIS-00776","title":"Billie's Scratch-and-Sniff 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covered the scented posters on their first public day.","url":"https://musebyclios.com/advertising/billie-make-nyc-pitstop-with-scratch-and-sniff/"},{"seq":3,"date":"2025-04-24","precision":"day","phase":"response","platform":"instagram","actor":"Billie","actor_kind":"owner","text":"Billie listed four poster locations and invited visitors to tag the brand when they took a sniff.","url":"https://www.instagram.com/reel/DI1ac_euFZU/"},{"seq":4,"date":"2025-04-24","precision":"day","phase":"jump","platform":"press","actor":"New York Post","actor_kind":"press","text":"Embedded the branded TikTok and directed readers to 505 8th Avenue to sample the scent through May 16.","url":"https://nypost.com/2025/04/24/lifestyle/billies-new-campaign-wants-you-to-smell-armpits-on-the-street/"},{"seq":5,"date":"2025-04-25","precision":"day","phase":"backlash","platform":"press","actor":"Mint","actor_kind":"press","text":"Mint quoted a reader who objected that the scratch-and-sniff posters could cause disease.","url":"https://www.livemint.com/news/us-news/billie-launches-nyc-ad-campaign-scratch-and-sniff-asks-to-stop-and-smell-armpits-on-streets-11745549980118.html"},{"seq":6,"date":"2025-04-25","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news coverage","actor_kind":"public","text":"GDELT recorded a peak of 16 matching news articles for the campaign query.","metric_value":16,"metric_label":"16 matching articles","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Billie%22%20%22scratch%22%20%22sniff%22&mode=timelinevolraw&format=json&startdatetime=20250222000000&enddatetime=20261014000000"},{"seq":7,"date":"2025-04-30","precision":"day","phase":"commercial","platform":"retail","actor":"Billie","actor_kind":"owner","text":"Billie reported Coco Villa Amazon sales rose 60% week over week during April 24–30.","url":"https://shortyawards.com/18th/scratch-and-sniff"},{"seq":8,"date":"2025-05-05","precision":"day","phase":"response","platform":"web","actor":"Pearl Media","actor_kind":"brand","text":"Pearl Media uploaded a campaign video to Vimeo.","url":"https://vimeo.com/1081625667"},{"seq":9,"date":"2025-05-23","precision":"day","phase":"jump","platform":"web","actor":"Mo Moubayed","actor_kind":"creator","text":"Mo Moubayed posted that he considered scratching a poster and wanted to smell the deodorant.","url":"https://www.linkedin.com/feed/update/urn%3Ali%3Aactivity%3A7331788336178585600/"},{"seq":10,"date":"2025-07-01","precision":"day","phase":"afterlife","platform":"press","actor":"Case Studied","actor_kind":"press","text":"Reported scent matching, H&H Graphics stickers and image-card press seeding alongside the 3M-view milestone.","url":"https://www.casestudied.com/archive/billie"},{"seq":11,"date":"2025-08-12","precision":"day","phase":"response","platform":"press","actor":"Billie","actor_kind":"owner","text":"Billie followed its scratch-and-sniff campaign with a separate armpit-hair Chia Pet collaboration.","url":"https://www.mediapost.com/publications/article/408097/with-chia-pet-armpits-billie-keeps-buzz-going.html"},{"seq":12,"date":"2025-08-19","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek reported NYX Smushy and Rare Beauty adopted scented billboards after Billie.","url":"https://www.adweek.com/media/scratch-and-sniff-billboards-are-all-over-nyc-ever-wonder-how-they-work/"},{"seq":13,"date":"2025-08-29","precision":"day","phase":"afterlife","platform":"press","actor":"Pearl Media","actor_kind":"brand","text":"Pearl Media explained how it infused scent into stickers laid over the billboard vinyl.","url":"https://signsofthetimes.com/pearl-media-brings-scratch-n-sniff-billboards-to-nyc/"},{"seq":14,"date":"2026-05-20","precision":"day","phase":"afterlife","platform":"web","actor":"Billie","actor_kind":"owner","text":"Billie announced a Shorty Awards Fashion & Beauty win and gold in Integration with Traditional Media.","url":"https://www.linkedin.com/posts/mybillie_were-thrilled-to-share-shorty-awards-has-activity-7462990492188848128-XZTu"}]},{"id":"HIS-00777","slug":"coinbase-everything-is-fine","url":"https://howitspread.com/id/HIS-00777","title":"Coinbase’s “Everything Is Fine” 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strikes.","url":"https://www.spiked-online.com/2025/08/04/why-that-coinbase-ad-mocking-britain-has-hit-a-nerve/"},{"seq":6,"date":"2025-08-05","precision":"day","phase":"jump","platform":"web","actor":"Cassian Horowitz","actor_kind":"creator","text":"Horowitz posted a LinkedIn analysis of the rejection, drawing comments about politics and advertising.","url":"https://www.linkedin.com/posts/cassian-horowitz-3166a47b_coinbase-just-got-their-uk-ad-banned-from-activity-7358414541669425155-keaM"},{"seq":7,"date":"2025-08-05","precision":"day","phase":"press","platform":"press","actor":"The Financial Services Forum","actor_kind":"press","text":"The Forum reported widespread sharing and Grose’s explanation that the goal was to start a discussion.","url":"https://thefsforum.co.uk/knowledge-hub/tactic/coinbase-courts-controversy-with-everything-is-fine-advert/"},{"seq":8,"date":"2025-08-05","precision":"day","phase":"press","platform":"press","actor":"IBTimes UK","actor_kind":"press","text":"IBTimes reported millions of online views and Clearcast’s rejection of the ad for UK television.","url":"https://www.ibtimes.co.uk/coinbase-ad-controversy-musical-advertisement-depicts-uk-giant-rats-leaky-roofs-100-fish-1740228"},{"seq":9,"date":"2025-08-05","precision":"day","phase":"backlash","platform":"press","actor":"Cryptonews","actor_kind":"press","text":"Cryptonews obtained confirmation that Clearcast rejected TV clearance and the ASA had issued no ban.","url":"https://cryptonews.com/exclusives/exclusive-coinbase-advert-hasnt-been-banned-in-the-u-k/"},{"seq":10,"date":"2025-08-06","precision":"day","phase":"jump","platform":"reddit","actor":"u/LiamBox / r/GreatBritishMemes","actor_kind":"creator","text":"A British meme forum shared the ad with a ban claim, prompting criticism of its implied crypto 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reports about the ASA ruling.","url":"https://mediagazer.com/260128/p27"},{"seq":14,"date":"2026-02-04","precision":"day","phase":"afterlife","platform":"web","actor":"Directors Guild of America","actor_kind":"brand","text":"The DGA listed the Coinbase film among Steve Rogers’s nominated commercials at its nominees event.","url":"https://www.dga.org/Events/2026/March2026/MTN_Comms2026"}]},{"id":"HIS-00778","slug":"coperni-air-swipe-reveal","url":"https://howitspread.com/id/HIS-00778","title":"Coperni Air Swipe Bag 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iPhone.","url":"https://www.harpersbazaar.com/fashion/fashion-week/a60082453/coperni-air-swipe-bag-paris-fashion-week/"},{"seq":6,"date":"2024-03-04","precision":"day","phase":"peak","platform":"press","actor":"Launch-week press sample","actor_kind":"public","text":"The cited launch-week press sample had its largest daily cluster on March 4.","url":"https://www.vanityfair.it/article/coperni-borsa-aria-moda-autunno-inverno-2024-2025"},{"seq":7,"date":"2024-03-04","precision":"day","phase":"press","platform":"press","actor":"The Cut","actor_kind":"press","text":"The Cut explained how the aerogel bag worked.","url":"https://www.thecut.com/article/coperni-air-swipe-bag.html"},{"seq":8,"date":"2024-03-05","precision":"day","phase":"press","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent published a video report on the bag’s Paris Fashion Week debut.","url":"https://www.independent.co.uk/tv/lifestyle/coperni-handbag-air-paris-fashion-week-b2507319.html"},{"seq":9,"date":"2024-03-08","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported 4.5 million views for Coperni’s Instagram reveal video.","url":"https://www.glossy.co/fashion/how-brands-battled-for-attention-at-paris-fashion-week/"},{"seq":10,"date":"2024-03-08","precision":"day","phase":"press","platform":"press","actor":"Unwire.hk","actor_kind":"press","text":"Unwire reported Coperni’s iPhone reply and said the bag’s price had not been disclosed.","url":"https://unwire.hk/2024/03/08/coperni-air-swipe-bag/mobile-phone/"},{"seq":11,"date":"2024-03-09","precision":"day","phase":"jump","platform":"xiaohongshu","actor":"Xiaohongshu users","actor_kind":"public","text":"Jing Daily reported that recent Coperni Bag discussion on Xiaohongshu concerned Air Swipe.","url":"https://jingdaily.com/posts/paris-fashion-week-china-netizen-highlights"},{"seq":12,"date":"2024-03-18","precision":"day","phase":"backlash","platform":"press","actor":"Thred","actor_kind":"press","text":"Thred reported criticism of the bag’s practicality and environmental benefits.","url":"https://thred.com/style/is-gimmick-fashion-sustainable/"},{"seq":13,"date":"2024-05-22","precision":"week","phase":"afterlife","platform":"web","actor":"Ioannis Michaloudis","actor_kind":"owner","country":"US","text":"Michaloudis showed an AirSwipe molten-brass demonstration at the ARPA-E summit.","url":"https://arpa-e.energy.gov/news-and-events/events/2024-arpa-e-energy-innovation-summit"},{"seq":14,"date":"2025-06-09","precision":"day","phase":"afterlife","platform":"web","actor":"Ioannis Michaloudis","actor_kind":"owner","text":"Michaloudis told NASA that AirSwipe brought continuous requests for talks and products.","url":"https://spinoff.nasa.gov/Aerogel_Art_Attracts_Attention"},{"seq":15,"date":"2025-06-18","precision":"day","phase":"afterlife","platform":"press","actor":"Condé Nast Traveller India","actor_kind":"press","text":"Condé Nast Traveller reported four Air Swipe pieces, including one in Beyoncé’s collection.","url":"https://www.cntraveller.in/story/meet-ioannis-michaloudis-the-greek-artist-who-bottles-clouds-with-aerogel/"}]},{"id":"HIS-00779","slug":"cosmic-kids-yoga","url":"https://howitspread.com/id/HIS-00779","title":"Cosmic Kids Yoga","owner":"Jaime and Martin Amor / Cosmic 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recommended episode one and embedded its original YouTube URL.","url":"https://anxietyfreechild.com/15-minute-yoga-routines-for-young-children/"},{"seq":3,"date":"2013-03-06","precision":"day","phase":"commercial","platform":"retail","actor":"Jaime Amor","actor_kind":"owner","text":"Jaime told a parent blogger that a Cosmic Kids DVD was available on Amazon.","url":"https://cuegly.blogspot.com/2013/03/cosmic-kids-yoga.html"},{"seq":4,"date":"2013-03-06","precision":"day","phase":"afterlife","platform":"web","actor":"That's So Cuegly","actor_kind":"creator","text":"A parent blogger photographed her children following Cosmic Kids adventures at home.","url":"https://cuegly.blogspot.com/2013/03/cosmic-kids-yoga.html"},{"seq":5,"date":"2015-10-01","precision":"day","phase":"response","platform":"web","actor":"Shimrit Ben-Yair / YouTube Kids","actor_kind":"brand","text":"YouTube Kids’ product director wrote that she used Cosmic Kids’ Calming Playlist with her 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Cosmetics","actor_kind":"owner","text":"e.l.f. said it had missed the mark and announced that e.l.f.ino & schmarnes was closing.","url":"https://www.instagram.com/reel/DNUSlWZvzJ9/"},{"seq":10,"date":"2025-08-14","precision":"day","phase":"backlash","platform":"tiktok","actor":"Jamieson Eileen","actor_kind":"creator","text":"Jamieson Eileen questioned whether e.l.f.’s marketing team had researched Rife.","url":"https://www.tiktok.com/@jamiesoneileen/video/7538253186629520646"},{"seq":11,"date":"2025-08-14","precision":"day","phase":"peak","platform":"press","actor":"Trade and entertainment outlets","actor_kind":"press","text":"The retrieved press sample and launch-week brand-article views both peaked on Aug 14.","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/"},{"seq":12,"date":"2025-08-14","precision":"day","phase":"jump","platform":"youtube","actor":"E! News","actor_kind":"press","text":"E! News published a video about e.l.f.’s response to the campaign controversy.","url":"https://www.youtube.com/watch?v=qWf3RQ3RoNM"},{"seq":13,"date":"2025-08-15","precision":"day","phase":"backlash","platform":"instagram","actor":"Grace Amaku, Micaela Davis and Tranna Wintour","actor_kind":"creator","text":"Cosmetics Business reported demands to remove the original ads after the statement.","url":"https://www.cosmeticsbusiness.com/elf-cosmetics-mark-rife-backlash-campaign-apology"},{"seq":14,"date":"2025-08-20","precision":"day","phase":"afterlife","platform":"youtube","actor":"The Sesh","actor_kind":"creator","text":"The Sesh discussed the campaign backlash in its podcast.","url":"https://www.youtube.com/watch?v=PAq0IWof_tI"},{"seq":15,"date":"2025-08-21","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek included e.l.f. in its examination of ads that provoked consumer outrage.","url":"https://www.adweek.com/brand-marketing/rage-bait-ads-are-risky-so-why-do-brands-keep-making-them/"}]},{"id":"HIS-00784","slug":"gap-linen-moves","url":"https://howitspread.com/id/HIS-00784","title":"Gap Linen Moves with Tyla and Jungle","owner":"Gap","kind":"campaign","sector":"fashion","origin":"paid","region":"US","seed_date":"2024-02-27","peak_date":"2024-03-04","origin_platform":"tiktok","platforms":"tiktok;press;reddit;web;retail","mechanics":"visible-use;platform-jump;press-loop;newsjacking;nostalgia-revival","score":54,"band":"Notable","provisional":true,"coverage":1,"reach":60,"contagion":35,"breadth":40,"velocity":100,"longevity":37,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-02-27","precision":"day","phase":"seed","platform":"tiktok","actor":"Gap","actor_kind":"owner","country":"US","text":"Gap released Linen Moves with Tyla dancing to Jungle’s Back On 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trends.","url":"https://www.linkedin.com/posts/ashley-tate-ab6650181_gap-just-demonstrated-how-being-chronically-activity-7168692368278306816-ujXQ"},{"seq":5,"date":"2024-02-28","precision":"day","phase":"response","platform":"web","actor":"Gap Japan","actor_kind":"owner","country":"JP","text":"Gap Japan announced the global campaign and linked its Japanese linen shop.","url":"https://prtimes.jp/main/html/rd/p/000000561.000011503.html"},{"seq":6,"date":"2024-03-04","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek examined Linen Moves as the first expression of Gap’s proposed brand reset.","url":"https://www.adweek.com/brand-marketing/what-gaps-tyla-reset-says-about-virality-nostalgia-and-relevance/"},{"seq":7,"date":"2024-03-04","precision":"week","phase":"peak","platform":"press","actor":"Campaign press coverage","actor_kind":"press","text":"The first week drew three sampled reports, more than any later week in the cited press 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styling posts by Viennaskye and aissatatdiallo.","url":"https://www.purewow.com/fashion/gap-linen-moves-ft-tyla"},{"seq":11,"date":"2024-05-18","precision":"day","phase":"press","platform":"press","actor":"The Wall Street Journal","actor_kind":"press","text":"The Journal reported that Gap had stocked stores with linen displays to match the campaign.","url":"https://www.livemint.com/companies/people/the-executive-who-revived-barbie-has-a-new-long-shot-mission-save-gap-11716016767438.html"},{"seq":12,"date":"2024-05-30","precision":"day","phase":"commercial","platform":"retail","actor":"Richard Dickson","actor_kind":"owner","text":"Dickson reported double-digit growth in Gap linen sales during the first quarter.","url":"https://s204.q4cdn.com/320226404/files/doc_financials/2024/q1/Gap-Inc-Q1-2024-Earnings-Conference-Call-Script.pdf"},{"seq":13,"date":"2024-05-30","precision":"day","phase":"response","platform":"retail","actor":"Gap","actor_kind":"owner","text":"Gap said the campaign would continue with new linen colors and styles.","url":"https://s204.q4cdn.com/320226404/files/doc_financials/2024/q1/Gap-Inc-Q1-2024-Earnings-Conference-Call-Script.pdf"},{"seq":14,"date":"2024-05-30","precision":"day","phase":"commercial","platform":"press","actor":"Gap Inc. investors","actor_kind":"public","text":"Reuters reported that shares rose 23% after earnings and a higher sales forecast across the company.","url":"https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/gap-lifts-sales-view-on-strong-demand-for-namesake-brand-old-navy-shares-soar/110586470"},{"seq":15,"date":"2024-07-22","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported over 49 million TikTok views and 439 reposts of Tate’s LinkedIn analysis.","url":"https://www.glossy.co/fashion/glossy-storytellers-2024-calvin-leung-gap/"},{"seq":16,"date":"2024-09-23","precision":"day","phase":"afterlife","platform":"press","actor":"Gap / Marketing Brew","actor_kind":"owner","text":"Everett said Linen Moves helped establish the approach behind Gap’s fall campaign with Troye Sivan.","url":"https://www.marketingbrew.com/stories/2024/09/23/gap-is-putting-a-new-spin-on-the-same-old-song-and-dance"}]},{"id":"HIS-00785","slug":"goat-yoga","url":"https://howitspread.com/id/HIS-00785","title":"Goat yoga","owner":"Lainey Morse / Original Goat Yoga (originator); independent 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party.","url":"https://www.pdxmonthly.com/health-and-wellness/2016/10/how-one-oregonian-accidentally-became-an-international-goat-yoga-mogul"},{"seq":2,"date":"2016-08-13","precision":"day","phase":"seed","platform":"retail","actor":"Lainey Morse / Heather Davis","actor_kind":"owner","country":"US","text":"Morse and Davis held the first public goat yoga class at No Regrets Farm in Albany, Oregon.","url":"https://corvallisadvocate.com/lady-behind-goat-yoga-craze/"},{"seq":3,"date":"2016-08-29","precision":"day","phase":"press","platform":"press","actor":"Modern Farmer","actor_kind":"press","text":"Modern Farmer published Morse’s class photos and described attendees travelling from Portland.","url":"https://modernfarmer.com/2016/08/goat-yoga/"},{"seq":4,"date":"2016-09-01","precision":"month","phase":"jump","platform":"tv","actor":"The Tonight Show Starring Jimmy Fallon","actor_kind":"press","text":"Jimmy Fallon mentioned the Oregon classes in his opening monologue.","url":"https://www.spokesman.com/stories/2017/apr/09/goat-yoga-craze-oregon-yoga-business-goes-viral/"},{"seq":5,"date":"2016-10-25","precision":"day","phase":"commercial","platform":"press","actor":"Lainey Morse","actor_kind":"owner","text":"Morse told Inside Edition that her second class drew 44 people and her waitlist exceeded 500.","url":"https://www.insideedition.com/19486-just-goat-with-it-woman-launches-yoga-classes-with-farm-animals"},{"seq":6,"date":"2016-10-31","precision":"day","phase":"commercial","platform":"retail","actor":"Lainey Morse / Evolve","actor_kind":"owner","text":"Morse partnered with Evolve on goat yoga leggings, mats and shirts.","url":"https://www.pdxmonthly.com/health-and-wellness/2016/10/how-one-oregonian-accidentally-became-an-international-goat-yoga-mogul"},{"seq":7,"date":"2017-04-09","precision":"day","phase":"response","platform":"web","actor":"Lainey Morse","actor_kind":"owner","text":"Morse sold licensing agreements as competitors opened goat yoga businesses around the country.","url":"https://www.spokesman.com/stories/2017/apr/09/goat-yoga-craze-oregon-yoga-business-goes-viral/"},{"seq":8,"date":"2017-05-19","precision":"day","phase":"response","platform":"retail","actor":"Lainey Morse","actor_kind":"owner","text":"Morse said she moved classes from her farm to an inn and a vineyard as her business expanded.","url":"https://abcnews.com/Lifestyle/goat-yoga-latest-trend-namaste/story?id=47447893"},{"seq":9,"date":"2017-05-25","precision":"day","phase":"jump","platform":"retail","actor":"Independent goat yoga operators","actor_kind":"public","text":"Money reported sold-out classes in Massachusetts, Texas and New Hampshire.","url":"https://money.com/goat-yoga-class-popular-price-sold-out/"},{"seq":10,"date":"2017-09-19","precision":"day","phase":"jump","platform":"retail","actor":"Mayfield Gardens / Jan Green","actor_kind":"brand","country":"AU","text":"ABC reported a goat yoga session at Mayfield Gardens near Oberon in regional New South Wales.","url":"https://www.abc.net.au/news/2017-09-19/goat-yoga-hits-australia-more-than-marketing-ploy/8955750"},{"seq":11,"date":"2017-09-19","precision":"day","phase":"backlash","platform":"press","actor":"RSPCA NSW / Jade Norris","actor_kind":"brand","text":"RSPCA NSW warned that goat yoga must avoid animal pain, injury, distress or suffering.","url":"https://www.abc.net.au/news/2017-09-19/goat-yoga-hits-australia-more-than-marketing-ploy/8955750"},{"seq":12,"date":"2018-03-16","precision":"day","phase":"jump","platform":"facebook","actor":"Jenness Farm","actor_kind":"brand","text":"Jenness Farm said its first-class video had drawn 40 million views and announced another season.","url":"https://jennessfarm.com/you-have-been-asking-all-winter/"},{"seq":13,"date":"2018-04-19","precision":"day","phase":"peak","platform":"press","actor":"News outlets indexed by GDELT","actor_kind":"public","text":"GDELT counted 178 matching articles, the daily maximum in its January 2017–April 2019 query.","url":"https://api.gdeltproject.org/api/v2/doc/doc?format=json&mode=TimelineVolRaw&query=%22goat%20yoga%22&startdatetime=20170101000000&enddatetime=20190101000000"},{"seq":14,"date":"2018-04-26","precision":"day","phase":"commercial","platform":"press","actor":"Lainey Morse / CNBC","actor_kind":"owner","text":"CNBC reported Morse’s claim of $160,000 in first-year Original Goat Yoga revenue.","url":"https://www.linkedin.com/posts/cnbc_in-her-first-year-of-business-lainey-morse-activity-6395357072770244608-Pdlb"},{"seq":15,"date":"2020-02-28","precision":"day","phase":"jump","platform":"reddit","actor":"u/backitup / r/aww","actor_kind":"creator","text":"A participant posted a goat yoga photo on r/aww, prompting questions and jokes about the activity.","url":"https://www.reddit.com/r/aww/comments/faokdk/did_goat_yoga_wasnt_disappointed/"},{"seq":16,"date":"2021-03-23","precision":"day","phase":"afterlife","platform":"web","actor":"Original Goat 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planned to sell the holder but had sold a few after people liked it.","url":"https://www.livemint.com/mint-lounge/style/gustaf-westman-interview-swedish-designer-ikea-winter-collection-2025-11757736055204.html"},{"seq":15,"date":"2025-10-08","precision":"day","phase":"afterlife","platform":"press","actor":"Tagesschau / NDR","actor_kind":"press","text":"Tagesschau opened its Westman profile with the baguette bag and illustrated it in its design analysis.","url":"https://www.tagesschau.de/kultur/ikea-designer-gustav-westman-kollektion-100.html"}]},{"id":"HIS-00788","slug":"ikea-better-late-than-never","url":"https://howitspread.com/id/HIS-00788","title":"IKEA Better Late Than Never","owner":"IKEA Sweden; Åkestam Holst NoA (creative 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audience.","url":"https://www.adweek.com/creativity/ikea-revives-social-media-challenges-that-went-viral-a-decade-ago/"},{"seq":5,"date":"2025-01-26","precision":"week","phase":"peak","platform":"press","actor":"Cited press sample","actor_kind":"public","text":"Four cited reports appeared on January 23 to 24, the largest weekly cluster in this cited press sample.","url":"https://www.adformatie.nl/creatie/campagnes/ikea-is-twaalf-jaar-te-laat-en-meer-campagnes"},{"seq":6,"date":"2025-01-27","precision":"day","phase":"press","platform":"press","actor":"MARKETING-INTERACTIVE","actor_kind":"press","text":"MARKETING-INTERACTIVE covered why the campaign was going viral and interviewed marketers about nostalgia.","url":"https://www.marketing-interactive.com/why-ikea-is-killing-it-despite-being-a-decade-late-to-the-harlem-shake"},{"seq":7,"date":"2025-02-04","precision":"day","phase":"press","platform":"press","actor":"Contagious","actor_kind":"press","text":"Contagious interviewed art director Michal Sitkiewicz about the campaign’s humor and self-awareness.","url":"https://www.contagious.com/en/article/news-and-views/campaign-of-the-week-ikea-sweden-revives-viral-trends-to-launch-its-long-awaited-loyalty-points-system"},{"seq":8,"date":"2025-04-17","precision":"day","phase":"afterlife","platform":"web","actor":"Behavio","actor_kind":"brand","text":"Behavio reported that 42% of its Dutch test viewers understood the rewards-program message.","url":"https://www.behaviolabs.com/blog/is-ikeas-harlem-shake-ad-attention-grabbing-or-just-confusing"},{"seq":9,"date":"2025-08-19","precision":"day","phase":"response","platform":"web","actor":"IKEA Belgium / Ogilvy Social.Lab","actor_kind":"owner","country":"BE","text":"The Belgian adaptation revived planking, parkour and the floor is lava, with planned print and social placements.","url":"https://ogilvy-sociallab-brussels.prezly.com/ikea-en-ogilvy-sociallab-blazen-het-internets-gouden-tijdperk-nieuw-leven-in-voor-loyaliteitsprogramma"},{"seq":10,"date":"2025-10-30","precision":"day","phase":"afterlife","platform":"web","actor":"Effie Awards Europe","actor_kind":"brand","text":"Effie Europe listed Better Late Than Never as a Best of Europe: Social Media finalist.","url":"https://www.effie-europe.com/wp-content/uploads/2025/10/2025-Effie-Finalists-list.pdf"},{"seq":11,"date":"2025-12-08","precision":"day","phase":"commercial","platform":"press","actor":"Merca2.0 / IKEA campaign results","actor_kind":"press","text":"Merca2.0 reported 232 million global reach and 79% growth in new IKEA Family registrations.","url":"https://www.merca20.com/eurobest-2025-tres-ganadores-social-creator/"},{"seq":12,"date":"2025-12-11","precision":"day","phase":"afterlife","platform":"web","actor":"NoA / Eurobest","actor_kind":"brand","text":"NoA reported a Eurobest silver award in Social & Creator for Better late than never.","url":"https://thenorthalliance.com/article/two-grand-prix-wins-at-eurobest-2025"},{"seq":13,"date":"2026-02-12","precision":"day","phase":"afterlife","platform":"web","actor":"100-wattaren","actor_kind":"brand","text":"The campaign remained listed among consumer-category nominees when the 2025 awards were presented.","url":"https://100wattaren.se/historik/100wattaren/2025/"},{"seq":14,"date":"2026-10-15","precision":"day","phase":"commercial","platform":"web","actor":"Åkestam Holst NoA / The Clios","actor_kind":"owner","text":"The Clio entry claimed 79% more sign-ups and 183% more traffic without specifying a baseline or period.","url":"https://clios.com/winners-gallery/details/220911"}]},{"id":"HIS-00789","slug":"ikea-guilty-pets","url":"https://howitspread.com/id/HIS-00789","title":"IKEA Guilty Pets","owner":"Al-Futtaim IKEA; INGO Hamburg (agency)","kind":"campaign","sector":"home","origin":"mixed","region":"AE","seed_date":"2024-03-26","peak_date":"2024-03-26","origin_platform":"web","platforms":"web;press","mechanics":"transgression;controversy;platform-jump;press-loop;counter-programming","score":50,"band":"Notable","provisional":true,"coverage":0.85,"reach":63,"contagion":35,"breadth":10,"velocity":100,"longevity":null,"events":15,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-03-26","precision":"day","phase":"seed","platform":"web","actor":"Ogilvy / INGO Hamburg","actor_kind":"owner","text":"IKEA’s final pet-damage films were publicly viewable in Adweek’s coverage.","url":"https://www.adweek.com/creativity/ikeas-sweet-ads-capture-the-messy-realities-of-pet-ownership/"},{"seq":2,"date":"2024-03-26","precision":"day","phase":"press","platform":"press","actor":"shots","actor_kind":"press","text":"shots covered the four campaign films and named the mug, cushion, vase and plant pot.","url":"https://shots.net/news/view/ikeas-pawfectly-affordable-products"},{"seq":3,"date":"2024-03-26","precision":"day","phase":"response","platform":"web","actor":"INGO Hamburg","actor_kind":"owner","text":"INGO shared Adweek’s coverage on LinkedIn and thanked the outlet for covering its campaign.","url":"https://www.linkedin.com/posts/ingo-hamburg_ikeas-sweet-ads-capture-messy-realities-activity-7178395073766690816-nKrc"},{"seq":4,"date":"2024-03-26","precision":"day","phase":"peak","platform":"press","actor":"Adweek and shots","actor_kind":"press","text":"Adweek and shots published on March 26, the largest dated press cluster in this source set.","url":"https://www.adweek.com/creativity/ikeas-sweet-ads-capture-the-messy-realities-of-pet-ownership/"},{"seq":5,"date":"2024-03-26","precision":"day","phase":"press","platform":"press","actor":"Creative Boom / Al-Futtaim IKEA","actor_kind":"press","text":"Linked the pet-mishap creative to an imminent pet-products collection and planned regional media rollout."},{"seq":6,"date":"2024-03-28","precision":"day","phase":"jump","platform":"web","actor":"UK LinkedIn creatives","actor_kind":"public","text":"Creative Moment reported UK creatives had called the affordability line insensitive on LinkedIn.","url":"https://www.creativemoment.co/are-pets-in-ads-always-a-winner"},{"seq":7,"date":"2024-04-30","precision":"day","phase":"press","platform":"press","actor":"PR EDGE","actor_kind":"press","text":"PR EDGE introduced the campaign to Japanese readers and embedded its film.","url":"https://predge.jp/290393/"},{"seq":8,"date":"2024-06-19","precision":"day","phase":"afterlife","platform":"web","actor":"Carla Klumpenaar","actor_kind":"owner","text":"IKEA’s marketing lead announced an Outdoor Bronze Lion for Guilty Pets on LinkedIn.","url":"https://www.linkedin.com/posts/carla-klumpenaar-84519525_ikea-ikeauae-alfuttaim-activity-7209228850898096128-AtWT"},{"seq":9,"date":"2024-07-23","precision":"day","phase":"afterlife","platform":"web","actor":"Ogilvy Germany","actor_kind":"owner","text":"Ogilvy cited Guilty Pets among the work of INGO’s newly promoted creative leaders.","url":"https://www.ogilvy.com/de/eng/ideas/daniel-fisher-wird-global-cco-von-ingo-agency-nicolas-lopez-bravo-und-fernando-montero"},{"seq":10,"date":"2024-08-08","precision":"day","phase":"afterlife","platform":"web","actor":"Kantar","actor_kind":"brand","text":"Kantar cited Guilty Pets as an example in its account of IKEA’s brand award.","url":"https://www.kantar.com/inspiration/brands/brand-blueprint-awards-2024-winning-brands"},{"seq":11,"date":"2024-10-14","precision":"day","phase":"afterlife","platform":"web","actor":"London International Awards","actor_kind":"brand","text":"LIA named the Simba, Coco and Brownie films a TV & Cinema Consumer Campaign finalist.","url":"https://www.liaawards.com/press/2024/press_article.cfm?selectNav=2&press_id=1716"},{"seq":12,"date":"2025-02-18","precision":"day","phase":"afterlife","platform":"web","actor":"Ogilvy","actor_kind":"owner","text":"Ogilvy recirculated the creative on LinkedIn as its Ad of the Day.","url":"https://www.linkedin.com/posts/ogilvy_adoftheday-activity-7297613412581163008-TuUr"},{"seq":13,"date":"2025-04-15","precision":"day","phase":"response","platform":"press","actor":"Al-Futtaim IKEA","actor_kind":"owner","text":"IKEA launched Supporting First Steps, which Campaign linked to its earlier Guilty Pets work.","url":"https://campaignme.com/ikea-marks-milestones-with-supporting-first-steps-campaign/"},{"seq":14,"date":"2025-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Show’s awards cycle recognised Guilty Pets with a Billboards & Transit series Merit.","url":"https://www.oneclub.org/awards/theoneshow/-award/58463/guilty-pets/"},{"seq":15,"date":"2025-10-31","precision":"day","phase":"afterlife","platform":"press","actor":"Carla Klumpenaar","actor_kind":"owner","text":"IKEA’s marketing lead revisited the campaign in an essay on outdoor advertising.","url":"https://campaignme.com/making-space-for-meaning-on-ooh/"}]},{"id":"HIS-00790","slug":"jennifer-lawrence-chicken-shop-date","url":"https://howitspread.com/id/HIS-00790","title":"Jennifer Lawrence's Chicken Shop Date","owner":"Amelia Dimoldenberg / Dimz 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collaboration.","url":"https://www.independent.co.uk/life-style/nara-smith-marc-jacobs-ad-tiktok-b2584056.html"},{"seq":3,"date":"2024-07-22","precision":"day","phase":"backlash","platform":"tiktok","actor":"Mary Korlin-Downs","actor_kind":"creator","text":"Korlin-Downs posted a response after viewers flagged similarities to her earlier bag video.","url":"https://www.tiktok.com/@marykorlindowns/video/7394549609940487466"},{"seq":4,"date":"2024-07-22","precision":"week","phase":"peak","platform":"press","actor":"News coverage sample","actor_kind":"public","text":"Seven dated articles clustered in this week, the largest weekly group in the cited press sample."},{"seq":5,"date":"2024-07-23","precision":"day","phase":"response","platform":"tiktok","actor":"Marc Jacobs","actor_kind":"owner","text":"The brand followed the cooking video with Smith modelling the Denim Chain Tote."},{"seq":6,"date":"2024-07-23","precision":"day","phase":"jump","platform":"x","actor":"@symphanieaaliya, @2022AFRICA and @Da_MaK_G","actor_kind":"creator","text":"X users circulated copying allegations and footage of Korlin-Downs discussing the ad.","url":"https://www.bona.co.za/entertainment/nara-smith-makes-a-marc-jacobs-tote-bag-from-scratch/"},{"seq":7,"date":"2024-07-23","precision":"day","phase":"backlash","platform":"press","actor":"The Mary Sue","actor_kind":"press","text":"The Mary Sue covered Korlin-Downs’s claim that the ad combined two of her video concepts.","url":"https://www.themarysue.com/nara-smith-marc-jacobs-controversy-explained/"},{"seq":8,"date":"2024-07-24","precision":"day","phase":"press","platform":"press","actor":"nss magazine","actor_kind":"press","text":"nss used the cooking ad to explain Marc Jacobs’s approach to TikTok virality.","url":"https://www.nssmag.com/en/fashion/37547/marc-jacobs-marketing-nara-jones-viral-social-media"},{"seq":9,"date":"2024-07-25","precision":"day","phase":"jump","platform":"youtube","actor":"Tea Spill","actor_kind":"creator","text":"Tea Spill published an explainer about the copying allegations.","url":"https://www.youtube.com/watch?v=EeQ3T_lJqMA"},{"seq":10,"date":"2024-07-25","precision":"day","phase":"backlash","platform":"press","actor":"Dallas Observer","actor_kind":"press","text":"The Dallas Observer reported over 11 million views alongside Korlin-Downs’s copying allegations.","url":"https://www.dallasobserver.com/arts-culture/dallas-influencer-nara-smith-accused-of-plagiarism-for-marc-jacobs-ad-19937397/"},{"seq":11,"date":"2024-07-29","precision":"day","phase":"press","platform":"press","actor":"PRNEWS","actor_kind":"press","text":"PRNEWS used the backlash to discuss creator contracts, ownership and credit.","url":"https://www.prnewsonline.com/what-pr-pros-can-learn-from-influencer-nara-smith-and-marc-jacobs-collab-backlash/"},{"seq":12,"date":"2024-08-01","precision":"day","phase":"press","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business reported 13.7 million views and Launchmetrics estimates of media impact value.","url":"https://www.vogue.com/article/nara-smith-and-the-new-era-of-influencer-marketing"},{"seq":13,"date":"2024-12-16","precision":"day","phase":"afterlife","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business included the ad in its year-end TikTok review and reported over 16 million views.","url":"https://www.vogue.com/article/brat-bodysuits-and-bag-charms-the-year-in-tiktok"},{"seq":14,"date":"2025-01-10","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported 17 million views while examining Marc Jacobs’s social-content 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them into its lab.","url":"https://www.tiktok.com/@shelbyannbell/video/7512624106198666527"},{"seq":3,"date":"2026-01-01","precision":"month","phase":"response","platform":"web","actor":"Thayers / Nina Pool / Shelby Ann Bell","actor_kind":"owner","text":"The creators visited L’Oréal’s research lab and teased the Milky Mist Toner.","url":"https://www.eventmarketer.com/article/thayers-brand-engagement-influencer-events/"},{"seq":4,"date":"2026-02-05","precision":"day","phase":"response","platform":"web","actor":"L’Oréal","actor_kind":"owner","text":"L’Oréal posted photographs of Pool and Bell with its chemists in the lab.","url":"https://www.linkedin.com/posts/lor%C3%A9al_loreal-beautyscience-thayers-activity-7425297177318535170-4ETp"},{"seq":5,"date":"2026-04-10","precision":"day","phase":"press","platform":"press","actor":"Event Marketer","actor_kind":"press","text":"Event Marketer reported the lab visit and a planned launch event with the creators.","url":"https://www.eventmarketer.com/article/thayers-brand-engagement-influencer-events/"},{"seq":6,"date":"2026-04-21","precision":"day","phase":"response","platform":"press","actor":"Thayers","actor_kind":"owner","text":"Thayers announced that the creators’ DIY content had prompted an expedited mist launch.","url":"https://www.prnewswire.com/news-releases/thayers-expands-viral-milky-franchise-with-a-new-hydrating-milky-mist-302749175.html"},{"seq":7,"date":"2026-04-23","precision":"day","phase":"commercial","platform":"web","actor":"Thayers / Amazon","actor_kind":"owner","text":"The Hydrating Milky Mist product page went live on Amazon, Glossy reported.","url":"https://www.glossy.co/beauty/inside-thayers-tiktoker-led-product-development-strategy-with-nina-pool-and-shelby-ann-bell/"},{"seq":8,"date":"2026-04-24","precision":"day","phase":"commercial","platform":"web","actor":"Thayers","actor_kind":"owner","text":"Thayers claimed Amazon’s No. 1 new beauty release of the week within the page’s first 24 hours.","url":"https://www.glossy.co/beauty/inside-thayers-tiktoker-led-product-development-strategy-with-nina-pool-and-shelby-ann-bell/"},{"seq":9,"date":"2026-04-27","precision":"day","phase":"jump","platform":"reddit","actor":"r/newinbeauty commenters","actor_kind":"public","text":"Reddit users discussed the mist’s price and availability beneath an affiliate’s launch post.","url":"https://www.reddit.com/r/newinbeauty/comments/1sww4mt/thayers_milky_mist_with_oat_milk_7_glycerin/"},{"seq":10,"date":"2026-04-29","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy interviewed both creators and Thayers about turning the DIY hack into a product.","url":"https://www.glossy.co/beauty/inside-thayers-tiktoker-led-product-development-strategy-with-nina-pool-and-shelby-ann-bell/"},{"seq":11,"date":"2026-05-01","precision":"day","phase":"commercial","platform":"web","actor":"Thayers","actor_kind":"owner","text":"Thayers scheduled the mist’s Amazon-exclusive release at a $14.99 list price.","url":"https://www.prnewswire.com/news-releases/thayers-expands-viral-milky-franchise-with-a-new-hydrating-milky-mist-302749175.html"},{"seq":12,"date":"2026-05-06","precision":"day","phase":"press","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"NewBeauty included the mist in its monthly beauty-product roundup and quoted Bell.","url":"https://www.newbeauty.com/view/best-new-beauty-products-may-2026"},{"seq":13,"date":"2026-05-11","precision":"day","phase":"peak","platform":"press","actor":"GDELT / E! Online","actor_kind":"public","text":"GDELT recorded its sole matching article on the day E! covered the hack’s conversion into a mist.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Thayers%22%20%22milky%20mist%22&mode=timelinevolraw&format=json&startdatetime=20250601000000&enddatetime=20261014000000"},{"seq":14,"date":"2026-06-22","precision":"day","phase":"afterlife","platform":"press","actor":"Retail Brew","actor_kind":"press","text":"Retail Brew cited the influencer-inspired mist in its report on L’Oréal’s mass-beauty strategy.","url":"https://www.retailbrew.com/stories/inside-loreals-new-and-improved-mass-beauty-strategy"},{"seq":15,"date":"2026-08-01","precision":"day","phase":"afterlife","platform":"retail","actor":"Thayers / Shelby Ann Bell’s Bestie Club","actor_kind":"brand","text":"Offered case monogramming and bags with Milky Mist and Milky Toner at Bell’s Atlanta fan event."},{"seq":16,"date":"2026-10-15","precision":"day","phase":"afterlife","platform":"retail","actor":"Target / Ulta Beauty","actor_kind":"brand","text":"Target and Ulta listed the mist; Ulta showed it in stock and ready to ship.","url":"https://www.target.com/p/-/A-95256887"}]},{"id":"HIS-00802","slug":"nyx-nicolandria-lip-combo","url":"https://howitspread.com/id/HIS-00802","title":"NYX Nicolandria Lip Combo","owner":"NYX Professional Makeup","kind":"product","sector":"beauty","origin":"seeded","region":"US","seed_date":"2025-08-18","peak_date":"2025-08-20","origin_platform":"web","platforms":"press;reddit;tiktok;web","mechanics":"identity-badge;scarcity-drop;fandom-mobilisation;transgression;newsjacking","score":44,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":100,"longevity":17,"events":15,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-07-18","precision":"day","phase":"precursor","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"Reported Olandria’s L.A. Girl liner plus NYX Lava Cake gloss; the later NYX-only bundle adapted that recipe.","url":"https://www.newbeauty.com/view/love-island-usa-olandria-carthen-lip-gloss-combo"},{"seq":2,"date":"2025-08-08","precision":"day","phase":"precursor","platform":"reddit","actor":"u/antoniaisthelaw","actor_kind":"creator","text":"A fan shared news of the forthcoming NYX collaboration on r/LoveIslandUSA.","url":"https://www.reddit.com/r/LoveIslandUSA/comments/1mkx9cc"},{"seq":3,"date":"2025-08-17","precision":"day","phase":"precursor","platform":"tiktok","actor":"@nyxcosmetics","actor_kind":"owner","text":"NYX posted a teaser telling fans to get their wallets ready.","url":"https://www.tikwm.com/video/7539587288100015415.html"},{"seq":4,"date":"2025-08-18","precision":"day","phase":"seed","platform":"web","actor":"NYX Professional Makeup","actor_kind":"owner","text":"The Nicolandria bundle became purchasable online, according to dated buyer reports.","url":"https://www.nyxcosmetics.com/the-nicolandria-lip-combo/BUN_063.html"},{"seq":5,"date":"2025-08-18","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"Fans reported that the bundle had sold out before its planned announcement.","url":"https://www.reddit.com/r/LoveIslandUSA/comments/1mtlmzc/olandrias_nyx_lip_combo_kit_with_an_exclusive/"},{"seq":6,"date":"2025-08-18","precision":"day","phase":"jump","platform":"reddit","actor":"u/raquan666","actor_kind":"creator","text":"An unaffiliated post took the NYX ad into r/popculturechat.","url":"https://www.reddit.com/r/popculturechat/comments/1mts4ro/nic_vansteenberghe_for_nyx_cosmetics_via_tiktok/"},{"seq":7,"date":"2025-08-18","precision":"day","phase":"backlash","platform":"reddit","actor":"r/popculturechat commenters","actor_kind":"public","text":"Some commenters questioned featuring a man who was not visibly wearing makeup.","url":"https://www.reddit.com/r/popculturechat/comments/1mts4ro/nic_vansteenberghe_for_nyx_cosmetics_via_tiktok/"},{"seq":8,"date":"2025-08-19","precision":"day","phase":"jump","platform":"web","actor":"Ashley Vera","actor_kind":"creator","text":"Ashley Vera posted about the Nicolandria lip combo on Lemon8.","url":"https://www.lemon8-app.com/@ashleyvera__/7539873698443870750?region=us"},{"seq":9,"date":"2025-08-20","precision":"day","phase":"press","platform":"press","actor":"Sports Illustrated Lifestyle","actor_kind":"press","text":"Sports Illustrated reported the sellout and quoted buyers who wanted to support Carthen.","url":"https://lifestyle.si.com/fashion-beauty/nicolandria-popular-cosmetics-brand-collab"},{"seq":10,"date":"2025-08-20","precision":"day","phase":"peak","platform":"press","actor":"Sports Illustrated, Feminegra and Social by Sunrise","actor_kind":"press","text":"The sampled launch coverage clustered in three articles published on the same day.","url":"https://lifestyle.si.com/fashion-beauty/nicolandria-popular-cosmetics-brand-collab"},{"seq":11,"date":"2025-08-20","precision":"day","phase":"response","platform":"web","actor":"NYX Professional Makeup","actor_kind":"owner","text":"NYX offered a waitlist for the bundle’s return, Sports Illustrated reported.","url":"https://lifestyle.si.com/fashion-beauty/nicolandria-popular-cosmetics-brand-collab"},{"seq":12,"date":"2025-08-21","precision":"day","phase":"press","platform":"press","actor":"The Spin Cycle","actor_kind":"press","text":"A marketing newsletter contrasted NYX’s collaboration with e.l.f.’s Matt Rife campaign.","url":"https://www.getthespincycle.com/p/elf-vs-nyx-a-battle-of-affordable"},{"seq":13,"date":"2025-08-29","precision":"day","phase":"commercial","platform":"web","actor":"Yasmin Dastmalchi","actor_kind":"owner","text":"NYX’s executive said the bundle had gone out of stock twice.","url":"https://www.linkedin.com/posts/yasmin-dastmalchi-6096685_nicolas-vansteenberghe-on-instagram-nyxcosmeticspartner-activity-7367334835540930561-O5ke"},{"seq":14,"date":"2026-01-12","precision":"day","phase":"afterlife","platform":"press","actor":"Marie Claire","actor_kind":"press","text":"Marie Claire revisited the Nicolandria kit while covering Carthen’s Golden Globes makeup.","url":"https://www.marieclaire.com/beauty/makeup/olandria-carthen-golden-globes-brown-lipstick/"},{"seq":15,"date":"2026-05-11","precision":"day","phase":"afterlife","platform":"web","actor":"Samantha Arzu / Artisan Council","actor_kind":"brand","text":"An agency community manager celebrated the campaign’s People’s Voice Webby win.","url":"https://www.linkedin.com/posts/samantha-arzu-679729174_never-underestimate-the-power-of-community-activity-7459629135074652161-HTvM"}]},{"id":"HIS-00803","slug":"orangetheory-fitness","url":"https://howitspread.com/id/HIS-00803","title":"Orangetheory 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companies.","url":"https://fortune.com/2017/05/04/fastest-growing-women-businesses-2017/"},{"seq":4,"date":"2017-05-05","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news coverage","actor_kind":"public","text":"GDELT counted 157 articles mentioning Orangetheory, its highest daily count in the retrieved window.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Orangetheory%20Fitness%22&mode=timelinevolraw&format=json&startdatetime=20170101000000&enddatetime=20230331000000"},{"seq":5,"date":"2018-01-29","precision":"day","phase":"commercial","platform":"retail","actor":"Orangetheory Fitness","actor_kind":"owner","text":"Orangetheory reported over 600,000 members and over $738 million in systemwide revenue for 2017.","url":"https://www.prnewswire.com/news-releases/orangetheory-fitness-accelerates-franchise-development-and-expands-global-footprint-in-2017-300589549.html"},{"seq":6,"date":"2018-03-08","precision":"day","phase":"response","platform":"facebook","actor":"Drive Social Media","actor_kind":"brand","text":"Drive began paid presale ads for the Royal Oak studio across Facebook, Instagram and Audience Network.","url":"https://drivesocialnow.com/case-study/orangetheory-fitness/"},{"seq":7,"date":"2019-02-04","precision":"day","phase":"commercial","platform":"retail","actor":"Orangetheory Fitness","actor_kind":"owner","text":"Orangetheory announced that systemwide revenue exceeded $1 billion in 2018.","url":"https://www.prnewswire.com/news-releases/1-billion-and-counting-orangetheory-fitness-reaches-sales-milestone-300788363.html"},{"seq":8,"date":"2019-02-07","precision":"day","phase":"commercial","platform":"press","actor":"Kevin Keith / Digiday","actor_kind":"owner","text":"Brand chief Kevin Keith told Digiday that 60% of growth came from referrals.","url":"https://digiday.com/marketing/orange-theory-kevin-keith-artificial-intelligence-ai/"},{"seq":9,"date":"2019-10-01","precision":"month","phase":"afterlife","platform":"web","actor":"Orangetheory Fitness","actor_kind":"owner","text":"The documentary Momentum Shift told the stories of founder Ellen Latham, a coach and a member.","url":"https://www.ms.now/know-your-value/fired-40-comeback-54-how-ellen-latham-built-fitness-giant-n1109571"},{"seq":10,"date":"2019-11-07","precision":"day","phase":"jump","platform":"instagram","actor":"Orangetheory members","actor_kind":"public","text":"Members’ testimonials and content appeared on Orangetheory’s Instagram, Fitt reported.","url":"https://insider.fitt.co/barrys-bootcamp-orangetheory-fitness-brand/"},{"seq":11,"date":"2021-11-18","precision":"day","phase":"jump","platform":"youtube","actor":"Orangetheory Fitness","actor_kind":"owner","text":"Orangetheory profiled Smith’s YouTube reviews and the FatTuesdayFAM Facebook community.","url":"https://www.orangetheory.com/en-us/articles/looking-for-workout-motivation-meet-the-fattuesdayfam-orange"},{"seq":12,"date":"2022-03-09","precision":"day","phase":"response","platform":"press","actor":"Orangetheory Fitness / Steve Aoki","actor_kind":"owner","text":"Orangetheory announced Steve Aoki as Chief Music Officer and a planned series of ten workouts.","url":"https://www.prnewswire.com/news-releases/orangetheory-fitness-welcomes-to-the-stage-its-first-ever-chief-music-officer-dj-steve-aoki-301499257.html"},{"seq":13,"date":"2022-10-14","precision":"day","phase":"afterlife","platform":"retail","actor":"Orangetheory Fitness","actor_kind":"owner","text":"Orangetheory described Hell Week shirts as collectors’ items that finishers shared on social 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closed.","url":"https://www.franchisetimes.com/franchise_mergers_and_acquisitions/orangetheory-anytime-fitness-parent-complete-massive-merger/article_e60733aa-f1e8-11ee-b05d-a3716dcd0d87.html"}]},{"id":"HIS-00804","slug":"pepe-token","url":"https://howitspread.com/id/HIS-00804","title":"Pepe (PEPE)","owner":"Anonymous PEPE team / @pepecoineth","kind":"app","sector":"finance","origin":"seeded","region":"GLOBAL","seed_date":"2023-04-14","peak_date":"2023-05-05","origin_platform":"x","platforms":"x;press;web","mechanics":"counter-programming;platform-jump;press-loop;controversy;dupe-economy","score":16,"band":"Niche","provisional":false,"coverage":1,"reach":0,"contagion":25,"breadth":20,"velocity":0,"longevity":49,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-04-14","precision":"day","phase":"seed","platform":"x","actor":"@pepecoineth","actor_kind":"owner","text":"Pepe posted its launch-day message, “Today. $PEPE #MMGA”, as the Ethereum token launched.","url":"https://x.com/pepecoineth/status/1646856584625020928"},{"seq":2,"date":"2023-04-15","precision":"day","phase":"response","platform":"x","actor":"@pepecoineth","actor_kind":"owner","text":"Pepe positioned the token against dog-themed coins and said it would “make memecoins great again”.","url":"https://x.com/pepecoineth/status/1647076160705032192"},{"seq":3,"date":"2023-04-18","precision":"day","phase":"jump","platform":"press","actor":"CoinDesk","actor_kind":"press","text":"CoinDesk reported Crypto Twitter traders moving to PEPE and 10,000 holding addresses.","url":"https://www.coindesk.com/markets/2023/04/18/pepe-the-frog-memecoins-rocket-as-crypto-twitter-moves-over-doge-obsession"},{"seq":4,"date":"2023-04-18","precision":"day","phase":"commercial","platform":"web","actor":"MEXC","actor_kind":"brand","text":"MEXC announced a project-initiated listing campaign with a 745 billion PEPE airdrop reward 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attention on Crypto Twitter.","url":"https://www.gemini.com/blog/weekly-market-update-friday-may-12-2023"},{"seq":11,"date":"2023-05-15","precision":"day","phase":"backlash","platform":"web","actor":"PEPE traders","actor_kind":"public","text":"PEPE traded 60% below its May 5 price peak, Reuters reported the following day.","url":"https://kfgo.com/2023/05/16/cryptoverse-every-frog-has-its-day-as-pepe-pops-7000/"},{"seq":12,"date":"2023-05-16","precision":"day","phase":"commercial","platform":"web","actor":"Kraken","actor_kind":"brand","text":"Kraken opened PEPE spot trading, excluding Canada and the United States.","url":"https://blog.kraken.com/product/asset-listings/trading-for-pepe-pepe-starts-now"},{"seq":13,"date":"2023-07-04","precision":"day","phase":"afterlife","platform":"web","actor":"Pepe 2.0 creators","actor_kind":"brand","text":"CoinDesk reported Pepe 2.0 among copycat tokens marketed as new versions of earlier meme coins.","url":"https://www.coindesk.com/markets/2023/07/04/pepecoin-knockoffs-turn-dollars-to-fortunes-in-strange-new-20-play"},{"seq":14,"date":"2023-08-03","precision":"day","phase":"backlash","platform":"press","actor":"Network Contagion Research Institute","actor_kind":"brand","text":"A reported NCRI study alleged that bot accounts helped amplify PEPE on Twitter.","url":"https://cointelegraph.com/news/elon-musk-tweets-twitter-bots-influenced-altcoin-prices"},{"seq":15,"date":"2023-08-26","precision":"day","phase":"response","platform":"x","actor":"@pepecoineth","actor_kind":"owner","text":"A team member alleged that former teammates transferred and sold roughly $15 million in PEPE.","url":"https://www.coindesk.com/tech/2023/08/28/pepecoin-says-bad-actors-on-team-stole-15m-pepe"},{"seq":16,"date":"2023-08-30","precision":"day","phase":"commercial","platform":"web","actor":"KuCoin Futures","actor_kind":"brand","text":"KuCoin included PEPE in a multi-token futures promotion and offered rewards for memecoin posts on X.","url":"https://www.kucoin.com/announcement/en-Memecoin-lucky-draw-trade-futures-to-win-8888-usdt-08302023"},{"seq":17,"date":"2024-11-13","precision":"day","phase":"afterlife","platform":"web","actor":"Robinhood","actor_kind":"brand","country":"US","text":"Robinhood added PEPE to its US crypto platform.","url":"https://robinhood.com/newsroom/robinhood-crypto-expands-offering-with-solana-sol-pepe-pepe-cardano-ada-amp-xrp-xrp-for-u-s-customers/"}]},{"id":"HIS-00805","slug":"powerless-lauren-roberts","url":"https://howitspread.com/id/HIS-00805","title":"Powerless","owner":"Lauren Roberts; Simon & Schuster 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Jassin","actor_kind":"owner","text":"Roberts’s agent announced a three-book global co-publishing deal with Simon & Schuster.","url":"https://www.copylaw.org/2023/06/booktok-star-signs-global-deal-with.html"},{"seq":4,"date":"2023-07-06","precision":"day","phase":"commercial","platform":"retail","actor":"Simon & Schuster UK","actor_kind":"owner","country":"GB","text":"S&S released the UK edition after a campaign that sent limited-edition packages to BookTok creators.","url":"https://www.copylaw.org/2023/06/booktok-star-signs-global-deal-with.html"},{"seq":5,"date":"2023-09-28","precision":"day","phase":"jump","platform":"reddit","actor":"r/fantasyromance readers","actor_kind":"public","text":"A Reddit review called Powerless BookTok’s newest hype and drew reader 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Powerless.","url":"https://www.publishersweekly.com/pw/by-topic/childrens/childrens-authors/article/94891-q-a-with-lauren-roberts.html"},{"seq":9,"date":"2024-05-13","precision":"day","phase":"afterlife","platform":"retail","actor":"Barnes & Noble","actor_kind":"brand","text":"Barnes & Noble published Roberts’s guest post celebrating Powerless as its YA award winner.","url":"https://www.barnesandnoble.com/blog/lauren-roberts-guest-post/"},{"seq":10,"date":"2024-06-30","precision":"week","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"The worldwide Google Trends query Powerless Lauren Roberts reached its highest week in the observed window.","url":"https://trends.google.com/trends/api/widgetdata/multiline?hl=en-US&tz=0&req=%7B%22time%22%3A%222023-01-01%202026-10-12%22%2C%22resolution%22%3A%22WEEK%22%2C%22locale%22%3A%22en-US%22%2C%22comparisonItem%22%3A%5B%7B%22geo%22%3A%7B%7D%2C%22complexKeywordsRestriction%22%3A%7B%22keyword%22%3A%5B%7B%22type%22%3A%22BROAD%22%2C%22value%22%3A%22Powerless%20Lauren%20Roberts%22%7D%5D%7D%7D%5D%2C%22requestOptions%22%3A%7B%22property%22%3A%22%22%2C%22backend%22%3A%22IZG%22%2C%22category%22%3A0%7D%2C%22userConfig%22%3A%7B%22userType%22%3A%22USER_TYPE_SCRAPER%22%7D%7D&token=AB6YKJMAAAAAatGzRp_Rbl5DfGJKAEib15CAJaBuSRGb"},{"seq":11,"date":"2024-09-09","precision":"day","phase":"commercial","platform":"tiktok","actor":"ChallyPop / Simon & Schuster","actor_kind":"brand","text":"A cash-prize Powerless video contest closed with SparkAds promotion terms for selected TikTok 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Gray and Kai Azer figures for preorder, timed to the Fearless release.","url":"https://marketchameleon.com/PressReleases/i/2072557/FNKO/funko-brings-to-life-firstever-author-driven"},{"seq":15,"date":"2025-06-05","precision":"day","phase":"afterlife","platform":"tv","actor":"Amazon MGM Studios","actor_kind":"brand","text":"Amazon developed Powerless for Prime Video with Daphne Ferraro as creator and showrunner.","url":"https://deadline.com/2025/06/powerless-series-amazon-lauren-roberts-daphne-ferraro-1236423786/"},{"seq":16,"date":"2025-06-20","precision":"day","phase":"response","platform":"press","actor":"Lauren Roberts","actor_kind":"owner","text":"Roberts rejected plagiarism claims in an ABC interview ahead of Australian reader events.","url":"https://www.abc.net.au/news/2025-06-20/powerless-lauren-roberts-bestseller-22-years-old/105435472"},{"seq":17,"date":"2026-04-04","precision":"day","phase":"commercial","platform":"retail","actor":"US book buyers","actor_kind":"public","text":"BookScan reported 75,974 US paperback reprint copies sold in the year to date.","url":"https://www.publishersweekly.com/pw/nielsen/kidsfiction/20260413.html"},{"seq":18,"date":"2026-04-21","precision":"day","phase":"commercial","platform":"retail","actor":"Simon & Schuster Audio Originals","actor_kind":"owner","text":"Simon & Schuster released a full-cast Powerless audio adaptation featuring Roberts among the narrators.","url":"https://www.simonandschuster.com/books/Powerless-(Full-Cast-Dramatized-Adaptation)/Lauren-Roberts/The-Powerless-Trilogy/9781668173077"}]},{"id":"HIS-00806","slug":"rare-beauty-rare-eau-de-parfum","url":"https://howitspread.com/id/HIS-00806","title":"Rare Beauty Rare Eau de Parfum","owner":"Rare Beauty / Selena 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access.","url":"https://shows.acast.com/gloss-angeles/episodes/the-scent-of-rare-beauty-how-selena-gomezs-brand-created-its"},{"seq":5,"date":"2025-07-31","precision":"day","phase":"response","platform":"retail","actor":"Rare Beauty / Shopify Shop","actor_kind":"owner","text":"Rare Beauty ran scratch-and-sniff billboards with geogated sample requests at three Manhattan locations.","url":"https://www.modernretail.co/marketing/rare-beauty-partners-with-shopifys-shop-app-on-scratch-and-sniff-ooh-fragrance-campaign/"},{"seq":6,"date":"2025-07-31","precision":"day","phase":"response","platform":"web","actor":"Rare Beauty / TYB","actor_kind":"owner","country":"US","text":"Rare Beauty said it was creating a TYB community challenge to drive billboard visits and sample 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perfume with Selena Gomez.","url":"https://www.tiktok.com/@amayaelizabeth_/video/7534885314544930062"},{"seq":10,"date":"2025-08-06","precision":"day","phase":"commercial","platform":"app-store","actor":"Sephora","actor_kind":"brand","text":"A brand-affiliate account advertised the perfume as available to buy on Sephora’s scheduled app preview day.","url":"https://www.modernretail.co/marketing/rare-beauty-partners-with-shopifys-shop-app-on-scratch-and-sniff-ooh-fragrance-campaign/"},{"seq":11,"date":"2025-08-06","precision":"day","phase":"press","platform":"press","actor":"New York Post","actor_kind":"press","text":"The Post reported that the billboard announcement had passed six million Instagram views.","url":"https://nypost.com/2025/08/06/us-news/selena-gomezs-rare-beauty-putsup-scratch-and-sniff-ads-in-nyc/"},{"seq":12,"date":"2025-08-07","precision":"day","phase":"response","platform":"retail","actor":"Rare Beauty","actor_kind":"owner","text":"Gomez hosted the fragrance launch party with Love Island USA cast members and an agency-built scent experience.","url":"https://www.elle.com/fashion/celebrity-style/a65636763/selena-gomez-love-island-usa-rare-beauty-event-photos/"},{"seq":13,"date":"2025-08-08","precision":"day","phase":"press","platform":"press","actor":"Harper’s BAZAAR","actor_kind":"press","text":"Gomez told Harper’s BAZAAR that her lupus-related dexterity problems informed the bottle’s development.","url":"https://www.harpersbazaar.com/beauty/health/a65628420/selena-gomez-interview-rare-beauty-perfume/"},{"seq":14,"date":"2025-08-10","precision":"week","phase":"peak","platform":"press","actor":"Google News indexed coverage","actor_kind":"public","text":"The Google News sample peaked in August 4–10, with 30 of its 89 indexed 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scents.","url":"https://www.beautyindependent.com/sol-de-janeiro-kayali-sephora-top-fragrances/"}]},{"id":"HIS-00807","slug":"rawdawg-run-club","url":"https://howitspread.com/id/HIS-00807","title":"Rawdawg Run Club","owner":"Darren Belasa, Ian Fonville, Tin Nguyen and Noah Rolette","kind":"activity","sector":"health","origin":"seeded","region":"US","seed_date":"2024-02-01","peak_date":"2024-08-23","origin_platform":"web","platforms":"instagram;web;reddit;press;audio","mechanics":"founder-origin;identity-badge;spectacle;controversy;platform-jump","score":50,"band":"Notable","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":50,"velocity":null,"longevity":null,"events":16,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-12-01","precision":"month","phase":"precursor","platform":"instagram","actor":"Darren Belasa, Ian Fonville, Tin Nguyen and Noah Rolette","actor_kind":"owner","text":"The 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listed its Rawdawg coffee collaboration as sold out at the research date.","url":"https://strongcoffeecompany.com/products/rawdawg-whole-bean-bag"}]},{"id":"HIS-00808","slug":"reiss-finance-bro-flash-mob","url":"https://howitspread.com/id/HIS-00808","title":"Reiss Finance Bro Flash Mob","owner":"Reiss","kind":"campaign","sector":"fashion","origin":"stunt","region":"GB","seed_date":"2024-06-18","peak_date":"2024-06-20","origin_platform":"tiktok","platforms":"tiktok;web;press","mechanics":"newsjacking;spectacle;platform-jump;press-loop;creator-relay","score":40,"band":"Notable","provisional":true,"coverage":0.65,"reach":29,"contagion":null,"breadth":20,"velocity":87,"longevity":null,"events":16,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-04-30","precision":"day","phase":"precursor","platform":"tiktok","actor":"@girl_on_couch","actor_kind":"creator","text":"Megan Boni posted the spoken request for a man in 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LinkedIn.","url":"https://www.linkedin.com/posts/jameswallis00_why-did-reiss-get-this-so-right-1-cultural-activity-7209099058336935936-C9Le"},{"seq":5,"date":"2024-06-20","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum named the stunt Ad of the Day and reported 661,500 TikTok views.","url":"https://www.thedrum.com/news/2024/06/20/ad-the-day-fashion-brand-reiss-recreates-finance-bro-tiktok-flash-mob"},{"seq":6,"date":"2024-06-20","precision":"day","phase":"peak","platform":"press","actor":"The Drum / DesignRush","actor_kind":"press","text":"Located trade coverage clustered on June 20, when The Drum and DesignRush both covered the stunt.","url":"https://www.designrush.com/news/reiss-hops-on-the-finance-bro-tiktok-trend-with-flashmob"},{"seq":7,"date":"2024-06-20","precision":"day","phase":"response","platform":"web","actor":"Stephanie-Jane O. / Reiss","actor_kind":"owner","text":"A repost carried a Reiss team member’s account of recruiting the dancers and making organic content.","url":"https://www.linkedin.com/posts/lucie-macleod-775a60159_genius-activity-7209635914862493698-k9Zv"},{"seq":8,"date":"2024-06-21","precision":"day","phase":"press","platform":"web","actor":"Geekout / Matt Navarra","actor_kind":"press","text":"Geekout relayed The Drum’s coverage and praised the reception of Reiss’s video.","url":"https://geekout.mattnavarra.com/p/might-as-well-face-it-youre-addicted-to-geekout"},{"seq":9,"date":"2024-06-24","precision":"day","phase":"afterlife","platform":"web","actor":"Jessie Healy","actor_kind":"creator","text":"Healy discussed the video on LinkedIn and asked whether it would increase gilet sales.","url":"https://www.linkedin.com/posts/ecommercecoach_viralvideo-tiktok-reiss-activity-7210950692104982528-r3OY"},{"seq":10,"date":"2024-06-25","precision":"day","phase":"afterlife","platform":"web","actor":"Rebecca Perry","actor_kind":"creator","text":"Perry relayed Leadenhall Market’s Instagram post crediting Reiss.","url":"https://www.linkedin.com/posts/r-j-perry_leadenhall-market-on-instagram-looking-activity-7211372123250913284-1GQm"},{"seq":11,"date":"2024-06-27","precision":"day","phase":"response","platform":"web","actor":"Ghanelle Edwards","actor_kind":"creator","text":"Filming contributor Edwards reported over 2.1 million views for the Reiss TikTok.","url":"https://www.linkedin.com/posts/ghanelleedwards_reiss-freelancecontentcreator-socialmediamanager-activity-7212009299869343744-tpF0"},{"seq":12,"date":"2024-07-05","precision":"day","phase":"press","platform":"press","actor":"TV4 / TT","actor_kind":"press","country":"SE","text":"Swedish coverage cited Reiss’s June 18 flash mob as a commercial use of the song.","url":"https://www.tv4.se/artikel/tt-240705-tiktokfinans-49dbc6fa/darfor-vill-alla-pa-tiktok-ha-en-finansman"},{"seq":13,"date":"2024-09-10","precision":"day","phase":"afterlife","platform":"web","actor":"Social Soup","actor_kind":"brand","text":"Social Soup used Reiss’s flash mob as an example in a guide to TikTok trends.","url":"https://socialsoup.com/why-the-demure-trend-took-off/"},{"seq":14,"date":"2024-10-05","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian cited Reiss’s video in a report on banker fashion.","url":"https://www.theguardian.com/fashion/2024/oct/05/im-looking-for-a-man-in-finance-and-a-gilet-the-rise-of-banker-bro-fashion"},{"seq":15,"date":"2024-10-23","precision":"day","phase":"afterlife","platform":"web","actor":"Energy PR","actor_kind":"brand","text":"Energy PR listed Reiss’s flash mob among its newsjacking examples.","url":"https://www.energypr.co.uk/blog/newsjacking-why-and-how-we-do-it-our-top-5-examples/"},{"seq":16,"date":"2025-06-12","precision":"day","phase":"response","platform":"web","actor":"Adam Field","actor_kind":"owner","text":"Field named the Men in Finance flash mob among his team’s achievements when he left Reiss.","url":"https://www.linkedin.com/posts/adamfield83_a-chapter-closes-after-an-incredible-few-activity-7338851741683134464-xfaJ"}]},{"id":"HIS-00809","slug":"rhode-peptide-lip-shape","url":"https://howitspread.com/id/HIS-00809","title":"Rhode Peptide Lip Shape","owner":"Rhode","kind":"product","sector":"beauty","origin":"seeded","region":"US","seed_date":"2025-01-30","peak_date":"2025-01-30","origin_platform":"web","platforms":"tiktok;press;web;instagram;reddit;retail","mechanics":"mystery-lore;founder-origin;visible-use;controversy;dupe-economy","score":39,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":40,"velocity":65,"longevity":19,"events":17,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-12-21","precision":"day","phase":"precursor","platform":"tiktok","actor":"Hailey Bieber","actor_kind":"owner","text":"Bieber demonstrated the unreleased lip product in a video.","url":"https://www.newbeauty.com/view/rhode-lip-liner"},{"seq":2,"date":"2025-01-24","precision":"day","phase":"precursor","platform":"press","actor":"Rhode","actor_kind":"owner","text":"Rhode announced Lip Shape with a workout-themed campaign featuring Tate McRae.","url":"https://www.glossy.co/pop/hailey-bieber-on-rhodes-expanding-lip-empire/"},{"seq":3,"date":"2025-01-24","precision":"day","phase":"precursor","platform":"web","actor":"Hailey Bieber / Vogue","actor_kind":"owner","text":"Bieber demonstrated Lip Shape with Pocket Blush in a Vogue video.","url":"https://www.vogue.com/video/watch/watch-hailey-bieber-use-rhodes-new-peptide-lip-shape"},{"seq":4,"date":"2025-01-24","precision":"day","phase":"precursor","platform":"instagram","actor":"Claudia Schiffer / PEOPLE","actor_kind":"celebrity","text":"PEOPLE reported Schiffer sharing the new campaign beside the earlier Versace photograph it recreated."},{"seq":5,"date":"2025-01-28","precision":"day","phase":"precursor","platform":"press","actor":"Elite Daily","actor_kind":"press","text":"Elite Daily called Lip Shape an already-viral release in its pre-launch review.","url":"https://www.elitedaily.com/beauty/rhode-peptide-lip-shape-review"},{"seq":6,"date":"2025-01-30","precision":"day","phase":"seed","platform":"web","actor":"Rhode","actor_kind":"owner","text":"Rhode made Peptide Lip Shape available online in eleven shades.","url":"https://tollbit.hollywoodreporter.com/lifestyle/shopping/rhode-peptide-lip-shape-release-hailey-bieber-tate-mcrae-campaign-1236121856/?trk=article-ssr-frontend-pulse_little-text-block"},{"seq":7,"date":"2025-01-30","precision":"day","phase":"peak","platform":"press","actor":"Launch coverage sample","actor_kind":"public","text":"Six opened editorial pages were dated January 30, the busiest day in this source sample.","url":"https://tollbit.hollywoodreporter.com/lifestyle/shopping/rhode-peptide-lip-shape-release-hailey-bieber-tate-mcrae-campaign-1236121856/?trk=article-ssr-frontend-pulse_little-text-block"},{"seq":8,"date":"2025-01-30","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC News covered the lip shaper and linked Rhode’s demonstration video.","url":"https://abcnews.com/news/story/hailey-bieber-rhode-peptide-lip-shaper-118213971"},{"seq":9,"date":"2025-02-01","precision":"month","phase":"jump","platform":"tiktok","actor":"TikTok lip-liner reviewers","actor_kind":"public","text":"Spate ranked Rhode third among lip-liner brand hashtags on TikTok during February.","url":"https://wwd.com/beauty-industry-news/color-cosmetics/top-lip-liners-tiktok-nyx-mac-nars-kylie-1237081892/"},{"seq":10,"date":"2025-02-04","precision":"day","phase":"backlash","platform":"press","actor":"Kurier","actor_kind":"press","text":"Kurier reported criticism of the lip pencils’ allergen labelling after an Instagram post.","url":"https://kurier.at/trend-hub/rhode-oesterreich-kaufen/402980954"},{"seq":11,"date":"2025-02-08","precision":"day","phase":"jump","platform":"reddit","actor":"crackfest / r/BeautyGuruChatter","actor_kind":"creator","text":"A beauty-forum thread debated a demonstration and criticised Lip Shape’s texture.","url":"https://www.reddit.com/r/BeautyGuruChatter/comments/1il0wqk/no_it_was_not_satire_but_maybe_the_rhode_shape/"},{"seq":12,"date":"2025-02-18","precision":"day","phase":"response","platform":"retail","actor":"Rhode","actor_kind":"owner","text":"Rhode held a VIP night before opening its Lip Shape pop-up to the public.","url":"https://www.elitedaily.com/beauty/hailey-bieber-rhode-pop-up-los-angeles-lip-shape"},{"seq":13,"date":"2025-02-19","precision":"day","phase":"response","platform":"retail","actor":"Rhode","actor_kind":"owner","country":"US","text":"Rhode opened a Los Angeles pop-up celebrating Lip Shape and sampling its collection.","url":"https://www.elitedaily.com/beauty/hailey-bieber-rhode-pop-up-los-angeles-lip-shape"},{"seq":14,"date":"2025-02-27","precision":"day","phase":"response","platform":"web","actor":"The Beauty Look Book","actor_kind":"creator","text":"Described mixed feedback on an earlier try-on, then published a review after nearly two weeks of testing."},{"seq":15,"date":"2025-05-28","precision":"day","phase":"commercial","platform":"web","actor":"e.l.f. Beauty","actor_kind":"brand","text":"E.l.f. announced a deal for all of Rhode worth up to $1 billion; Lip Shape’s contribution was undisclosed.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607"},{"seq":16,"date":"2025-07-31","precision":"day","phase":"afterlife","platform":"press","actor":"Who What Wear","actor_kind":"press","text":"Who What Wear covered Bieber using Lip Shape to contour her face in a TikTok routine.","url":"https://www.whowhatwear.com/beauty/makeup/hailey-bieber-quick-makeup-routine"},{"seq":17,"date":"2026-04-18","precision":"day","phase":"afterlife","platform":"press","actor":"Marie Claire UK","actor_kind":"press","text":"Marie Claire linked Rhode’s lip contour launch to later L’Oréal Paris and Revolution versions.","url":"https://www.marieclaire.co.uk/beauty/lip-contour-sticks"}]},{"id":"HIS-00810","slug":"shark-turboblade","url":"https://howitspread.com/id/HIS-00810","title":"Shark TurboBlade","owner":"SharkNinja","kind":"product","sector":"home","origin":"mixed","region":"US","seed_date":"2025-03-04","peak_date":"2025-08-18","origin_platform":"web","platforms":"web;press;tiktok;retail","mechanics":"visible-use;press-loop;controversy;scarcity-drop;counter-programming","score":25,"band":"Niche","provisional":true,"coverage":0.85,"reach":41,"contagion":35,"breadth":10,"velocity":1,"longevity":null,"events":16,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-03-04","precision":"day","phase":"seed","platform":"web","actor":"SharkNinja","actor_kind":"owner","country":"US","text":"Shark made TurboBlade available online at its US launch price.","url":"https://newsroom.sharkninja.com/shark-introduces-turboblade-the-most-powerful-bladeless-fan-that-pivots-to-cool-every-corner-set-to-revolutionize-home-cooling/"},{"seq":2,"date":"2025-03-05","precision":"day","phase":"press","platform":"press","actor":"Tom’s Guide","actor_kind":"press","text":"Tom’s Guide covered the new bladeless fan and its adjustable airflow.","url":"https://www.tomsguide.com/home/shark-just-dropped-a-new-bladeless-fan-that-promises-to-be-the-most-powerful-on-the-market"},{"seq":3,"date":"2025-04-01","precision":"month","phase":"response","platform":"tiktok","actor":"@sharkhome","actor_kind":"owner","text":"Shark posted a bedroom fan demonstration set to Anna Nalick’s Breathe (2 AM).","url":"https://www.tiktok.com/@sharkhome/video/7493269082834210078"},{"seq":4,"date":"2025-05-08","precision":"day","phase":"commercial","platform":"web","actor":"Mark Barrocas","actor_kind":"owner","text":"Shark’s CEO said TurboBlade excitement was delivering strong sales momentum.","url":"https://s202.q4cdn.com/977000893/files/doc_financials/2025/q1/CORRECTED-TRANSCRIPT_-SharkNinja-Inc-SN-US-Q1-2025-Earnings-Call-8-May-2025-8_30-AM-ET.pdf"},{"seq":5,"date":"2025-05-15","precision":"day","phase":"backlash","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED praised the adjustable airflow but criticized the motor’s whine.","url":"https://www.wired.com/review/shark-turboblade/"},{"seq":6,"date":"2025-05-25","precision":"day","phase":"commercial","platform":"press","actor":"Henry Holland / Shark","actor_kind":"celebrity","country":"GB","text":"Woman & Home reported Henry Holland’s collaboration on the UK TurboBlade launch.","url":"https://www.womanandhome.com/homes/homes-news/shark-turboblade-multi-directional-cooling-fan-launch/"},{"seq":7,"date":"2025-06-23","precision":"day","phase":"press","platform":"press","actor":"Retail Brew","actor_kind":"press","text":"Retail Brew reported Shark’s claim that its bedroom TikTok had exceeded 32 million views.","url":"https://www.retailbrew.com/stories/2025/06/23/inside-sharkninja-s-social-first-marketing-strategy"},{"seq":8,"date":"2025-06-25","precision":"day","phase":"press","platform":"press","actor":"PureWow","actor_kind":"press","text":"PureWow reviewed the fan for hot sleepers and disclosed possible gifting and affiliate compensation.","url":"https://www.purewow.com/home/shark-turboblade-fan-review"},{"seq":9,"date":"2025-08-07","precision":"day","phase":"commercial","platform":"web","actor":"SharkNinja","actor_kind":"owner","text":"Shark reported fan growth and said its new fan products had stronger marketing support.","url":"https://s202.q4cdn.com/977000893/files/doc_financials/2025/q2/CORRECTED-TRANSCRIPT-SharkNinja-Inc-SN-US-Q2-2025-Earnings-Call-7-August-2025-8-30-AM-ET.pdf"},{"seq":10,"date":"2025-08-18","precision":"week","phase":"peak","platform":"web","actor":"Google News index","actor_kind":"public","text":"Indexed coverage of the original fan reached its weekly maximum in the fetched Google News results.","url":"https://mothership.sg/2025/08/shark-bladeless-turboblade-fan-viral/index.html"},{"seq":11,"date":"2025-08-23","precision":"day","phase":"response","platform":"press","actor":"Shark / Mothership","actor_kind":"brand","country":"SG","text":"Shark promoted TurboBlade in a branded Mothership review ahead of its Singapore launch.","url":"https://news.google.com/rss/search?q=%22Shark+TurboBlade%22+after%3A2025-03-01+before%3A2026-10-15&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":12,"date":"2025-09-01","precision":"day","phase":"commercial","platform":"retail","actor":"Shark","actor_kind":"owner","text":"TurboBlade’s official Singapore launch date followed the August pre-order promotion.","url":"https://news.google.com/rss/search?q=%22Shark+TurboBlade%22+after%3A2025-03-01+before%3A2026-10-15&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":13,"date":"2025-09-16","precision":"day","phase":"response","platform":"web","actor":"SharkNinja","actor_kind":"owner","text":"Shark introduced Cool + Heat, attributing the follow-up to requests for heating.","url":"https://www.bastillepost.com/global/article/5200358-shark-unveils-turboblade-cool-heat-a-powerful-2-in-1-fan-and-heater-that-pivots-and-transforms-to-re-define-year-round-comfort"},{"seq":14,"date":"2025-12-19","precision":"day","phase":"afterlife","platform":"web","actor":"SharkNinja","actor_kind":"owner","text":"Shark repeated its claim of more than 129 million global social views for the original fan.","url":"https://newsroom.sharkninja.com/tis-the-season-for-thermostat-battles-new-shark-survey-reveals-more-than-a-third-of-people-argue-with-partners-and-roommates-over-home-temperatures/"},{"seq":15,"date":"2026-04-06","precision":"day","phase":"commercial","platform":"retail","actor":"SharkNinja Japan","actor_kind":"owner","country":"JP","text":"Shark scheduled TurboBlade’s Japanese retail and online release for April 6.","url":"https://prtimes.jp/main/html/rd/p/000000048.000041047.html"},{"seq":16,"date":"2026-06-01","precision":"day","phase":"commercial","platform":"press","actor":"Livingetc","actor_kind":"press","text":"Livingetc claimed the butter-yellow TurboBlade had sold over 955 times in 48 hours.","url":"https://www.livingetc.com/features/shark-just-launched-its-cleverest-cooling-fan-in-an-on-trend-color-and-its-my-top-pick-for-leaving-on-overnight-to-cool-down-your-bed"}]},{"id":"HIS-00811","slug":"skims-lana-del-rey","url":"https://howitspread.com/id/HIS-00811","title":"Lana Del Rey for Skims Valentine’s Day","owner":"SKIMS","kind":"campaign","sector":"fashion","origin":"mixed","region":"GLOBAL","seed_date":"2024-01-18","peak_date":"2024-01-18","origin_platform":"instagram","platforms":"press;instagram;x;reddit;web","mechanics":"identity-badge;newsjacking;platform-jump;press-loop;scarcity-drop","score":31,"band":"Niche","provisional":false,"coverage":1,"reach":7,"contagion":35,"breadth":60,"velocity":45,"longevity":23,"events":16,"sources":32,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-01-16","precision":"day","phase":"precursor","platform":"press","actor":"Coachella","actor_kind":"brand","text":"Coachella announced Del Rey as a headliner two days before the Skims campaign appeared.","url":"https://variety.com/2024/shopping/news/landa-del-ray-skims-valentines-day-campaign-1235874822/"},{"seq":2,"date":"2024-01-18","precision":"day","phase":"seed","platform":"instagram","actor":"SKIMS","actor_kind":"owner","text":"Skims posted Del Rey in a blue teddy inside a heart-shaped box for its Valentine’s Shop.","url":"https://www.instagram.com/p/C2P8xHwMKsU/"},{"seq":3,"date":"2024-01-18","precision":"day","phase":"press","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue published a launch interview in which Del Rey described how Skims approached her.","url":"https://www.vogue.com/article/lana-del-rey-skims-campaign-grammys-coachella"},{"seq":4,"date":"2024-01-18","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety covered the campaign and announced the collection’s January 23 shopping date.","url":"https://variety.com/2024/shopping/news/landa-del-ray-skims-valentines-day-campaign-1235874822/"},{"seq":5,"date":"2024-01-18","precision":"day","phase":"jump","platform":"x","actor":"@joaopaulofelixz","actor_kind":"creator","text":"An X user replied to Skims’ launch post at 17:17 UTC, saying the photos left him speechless.","url":"https://x.com/joaopaulofelixz/status/1748031818543108099"},{"seq":6,"date":"2024-01-18","precision":"day","phase":"jump","platform":"reddit","actor":"r/whatthefrockk","actor_kind":"public","text":"A fashion subreddit posted the campaign at 17:59 UTC and discussed its styling.","url":"https://www.reddit.com/r/whatthefrockk/comments/199w9jh/lana_del_rey_for_skims_valentines_day_campaign.rss"},{"seq":7,"date":"2024-01-18","precision":"week","phase":"peak","platform":"press","actor":"Google News search index","actor_kind":"public","text":"The week beginning January 18 held the largest cluster of matching Google News campaign headlines.","url":"https://news.google.com/rss/search?q=%22Lana+Del+Rey%22+%22Skims%22+after%3A2024-01-01+before%3A2024-02-15&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":8,"date":"2024-01-18","precision":"day","phase":"commercial","platform":"x","actor":"@Culto_Pop","actor_kind":"creator","text":"Culto Pop replied to Skims with a campaign-inspired T-shirt design offered on Etsy.","url":"https://x.com/Culto_Pop/status/1748125675448357071"},{"seq":9,"date":"2024-01-19","precision":"day","phase":"press","platform":"press","actor":"Madame Figaro","actor_kind":"press","text":"Madame Figaro covered X reactions, a Pop Crave repost and campaign-inspired Etsy merchandise.","url":"https://madame.lefigaro.fr/style/news/seisme-de-magnitude-9-9-lana-del-rey-pose-en-lingerie-fine-pour-la-saint-valentin-et-secoue-les-reseaux-20240119"},{"seq":10,"date":"2024-01-19","precision":"day","phase":"press","platform":"press","actor":"PinkNews","actor_kind":"press","text":"PinkNews reported over 200,000 YouTube views for the behind-the-scenes clip in under a day.","url":"https://www.thepinknews.com/2024/01/19/lana-del-rey-skims-lingerie-valentines-day/"},{"seq":11,"date":"2024-01-23","precision":"day","phase":"commercial","platform":"web","actor":"SKIMS shoppers","actor_kind":"public","text":"The Valentine’s collection became available online and through selected retailers.","url":"https://www.hollywoodreporter.com/lifestyle/shopping/lana-del-rey-skims-valentines-day-campaign-collection-photos-what-to-buy-1235791993/"},{"seq":12,"date":"2024-01-23","precision":"day","phase":"commercial","platform":"web","actor":"SKIMS shoppers","actor_kind":"public","text":"Femestella reported a website crash and waitlists for the candy bra and candy panties.","url":"https://www.femestella.com/the-skims-valentines-day-collection-is-selling-out-fast-18-pieces-to-get-asap/"},{"seq":13,"date":"2024-01-25","precision":"day","phase":"press","platform":"press","actor":"WWD","actor_kind":"press","text":"WWD reported Launchmetrics’ $13.7 million publicity valuation for the campaign’s first four days.","url":"https://wwd.com/pop-culture/celebrity-news/lana-del-rey-skims-collection-release-campaign-1236153468/"},{"seq":14,"date":"2024-04-01","precision":"day","phase":"afterlife","platform":"press","actor":"Sabrina Carpenter / W","actor_kind":"celebrity","text":"Carpenter said Del Rey’s campaign retained her identity and helped inspire her own decision to accept SKIMS."},{"seq":15,"date":"2025-03-27","precision":"day","phase":"backlash","platform":"web","actor":"National Advertising Division","actor_kind":"brand","text":"NAD said Skims had asked Del Rey to add sponsorship disclosures to three January 2024 posts.","url":"https://bbbprograms.org/media/newsroom/decisions/skims-body"},{"seq":16,"date":"2025-04-01","precision":"day","phase":"response","platform":"press","actor":"Lana Del Rey","actor_kind":"celebrity","text":"NME reported Del Rey’s denial of claims that Kardashian was suing her over the 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fight.","url":"https://www.glamour.com/story/sabrina-carpenter-is-a-skims-girlie-and-the-reactions-are-wild"},{"seq":5,"date":"2024-04-01","precision":"day","phase":"jump","platform":"x","actor":"@PopCulture2000s","actor_kind":"creator","text":"The 2000s account reposted the campaign photographs on X.","url":"https://x.com/PopCulture2000s/status/1774839140636315652"},{"seq":6,"date":"2024-04-01","precision":"day","phase":"response","platform":"x","actor":"@BuzzingPop","actor_kind":"creator","text":"Buzzing Pop reposted Keoghan’s reaction to the photographs.","url":"https://x.com/BuzzingPop/status/1774874125816779049"},{"seq":7,"date":"2024-04-01","precision":"day","phase":"jump","platform":"press","actor":"CNN Brasil","actor_kind":"press","text":"CNN Brasil covered the campaign in Portuguese.","url":"https://www.cnnbrasil.com.br/lifestyle/sabrina-carpenter-estrela-nova-campanha-da-marca-de-kim-kardashian/"},{"seq":8,"date":"2024-04-01","precision":"day","phase":"peak","platform":"web","actor":"Google News indexed press sample","actor_kind":"public","text":"The dated RSS sample peaked at 16 headlines naming both Carpenter and Skims on April 1.","url":"https://news.google.com/rss/search?q=%22Sabrina%20Carpenter%22%20%22Skims%22%20after%3A2024-03-25%20before%3A2024-09-01&hl=en-US&gl=US&ceid=US:en"},{"seq":9,"date":"2024-04-02","precision":"day","phase":"press","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent’s video report covered the campaign and Keoghan’s comment.","url":"https://www.independent.co.uk/tv/lifestyle/sabrina-carpenter-skims-barry-keoghan-kim-kardashian-b2521876.html"},{"seq":10,"date":"2024-04-02","precision":"day","phase":"press","platform":"press","actor":"PinkNews","actor_kind":"press","text":"PinkNews reported celebrity comments and fan reactions to the campaign.","url":"https://www.thepinknews.com/2024/04/02/sabrina-carpenter-skims-barry-keoghan/"},{"seq":11,"date":"2024-04-02","precision":"day","phase":"press","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"NewBeauty identified the makeup and hair products used for the campaign.","url":"https://www.newbeauty.com/sabrina-carpenter-skims-glam/"},{"seq":12,"date":"2024-04-02","precision":"day","phase":"press","platform":"press","actor":"Byrdie / Sophie Vilensky","actor_kind":"press","text":"Turned the campaign manicure into home and salon instructions, suggesting substitute pink polishes."},{"seq":13,"date":"2024-04-03","precision":"day","phase":"commercial","platform":"web","actor":"Skims","actor_kind":"owner","text":"The Stretch Lace and Fits Everybody spring styles became available to 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began."},{"seq":2,"date":"2024-03-14","precision":"day","phase":"seed","platform":"web","actor":"Darkfarms","actor_kind":"owner","text":"BOOK OF MEME, a Solana meme coin by the artist Darkfarms, launched."},{"seq":3,"date":"2024-03-14","precision":"day","phase":"commercial","platform":"web","actor":"BitMart","actor_kind":"brand","text":"BitMart scheduled BOME trading to open at 15:00 UTC on launch day.","url":"https://bitmart.zendesk.com/hc/en-us/articles/23810086172827--Primary-Listing-BitMart-Will-List-BOOK-OF-MEME-BOME"},{"seq":4,"date":"2024-03-14","precision":"day","phase":"press","platform":"press","actor":"Odaily","actor_kind":"press","text":"Odaily reported BOME spreading in Chinese and English communities, with 10,131 SOL raised in presale.","url":"https://www.chaincatcher.com/en/article/2117240"},{"seq":5,"date":"2024-03-14","precision":"day","phase":"jump","platform":"chat","actor":"Flynngao","actor_kind":"creator","text":"Investor Flynngao later said he first saw BOME on its first day in a memecoin-trading group chat.","url":"https://www.wublock123.com/articles/article-24963"},{"seq":6,"date":"2024-03-15","precision":"day","phase":"jump","platform":"x","actor":"Beeple","actor_kind":"celebrity","text":"Beeple paid tribute to the memecoin's rise in his Everyday artwork."},{"seq":7,"date":"2024-03-15","precision":"day","phase":"commercial","platform":"chat","actor":"XT.COM","actor_kind":"brand","text":"XT.COM ran a BOME trading promotion to March 21, advertising a $1,000 BOME Twitter airdrop."},{"seq":8,"date":"2024-03-16","precision":"day","phase":"jump","platform":"reddit","actor":"r/CryptoCurrency users","actor_kind":"public","text":"In an r/CryptoCurrency daily thread, a user asked why BOME was listed so fast; a reply said insiders.","url":"https://www.reddit.com/r/CryptoCurrency/comments/1bfshs0/daily_crypto_discussion_march_16_2024_gmt0/"},{"seq":9,"date":"2024-03-16","precision":"day","phase":"commercial","platform":"web","actor":"BOME traders","actor_kind":"public","text":"CoinMarketCap dated BOME's all-time high price of $0.02805 to March 16.","url":"https://coinmarketcap.com/currencies/book-of-meme/"},{"seq":10,"date":"2024-03-16","precision":"day","phase":"commercial","platform":"web","actor":"Binance","actor_kind":"brand","text":"Binance announced BOME spot trading would open at 12:30 UTC in four currency pairs.","url":"https://www.binance.com/en/support/announcement/detail/bca0f355cf004367b90d7e48fee3470c"},{"seq":11,"date":"2024-03-18","precision":"day","phase":"peak","platform":"press","actor":"CoinDesk","actor_kind":"press","text":"CoinDesk reported BOME's market cap went from zero to $1.6 billion and set off a presale boom.","metric_value":1600000000,"metric_label":"$1.6B market cap","url":"https://www.coindesk.com/markets/2024/03/18/lure-of-quick-money-sees-100m-flow-to-solana-meme-coin-presales"},{"seq":12,"date":"2024-03-18","precision":"day","phase":"press","platform":"press","actor":"Decrypt","actor_kind":"press","text":"Decrypt reported a 3,000% price rise within days and $1.83 billion in trading volume.","url":"https://decrypt.co/222237/bome-solana-coin-binance-insider-trading-claims?amp=1"},{"seq":13,"date":"2024-03-18","precision":"day","phase":"backlash","platform":"press","actor":"The Block","actor_kind":"press","text":"The Block covered insider-trading concerns. Binance said the trader was not a member of its staff.","url":"https://www.theblock.co/news/markets/2024-03-18-binance-bome-insider-trading-283027"},{"seq":14,"date":"2024-03-27","precision":"day","phase":"press","platform":"press","actor":"nft now","actor_kind":"press","text":"nft now reported tributes by Beeple and Bold Leonidas and auctions by fellow artists.","url":"https://nftnow.com/features/darkfarms-book-of-meme-bome-memecoin-feature/"}]},{"id":"HIS-00819","slug":"elf-maura-higgins-faithful","url":"https://howitspread.com/id/HIS-00819","title":"Maura Higgins: Faithful to e.l.f.","owner":"e.l.f. Cosmetics","kind":"campaign","sector":"beauty","origin":"seeded","region":"US","seed_date":"2026-03-05","peak_date":"2026-03-06","origin_platform":"instagram","platforms":"tv;instagram;press;web","mechanics":"newsjacking;counter-programming;press-loop","score":18,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":9,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-02-26","precision":"day","phase":"precursor","platform":"tv","actor":"Peacock / The Traitors","actor_kind":"brand","text":"Peacock's Traitors finale recap quoted Higgins telling Rob Rausch, \"I'm a Faithful.\"","url":"https://www.peacocktv.com/blog/who-won-the-traitors-season-4-finale-recap"},{"seq":2,"date":"2026-03-02","precision":"day","phase":"precursor","platform":"instagram","actor":"MAC Cosmetics / Rob Rausch","actor_kind":"brand","text":"MAC reused Rausch’s lipstick-mirror selfie for its Sephora launch, Times Square and a store event.","url":"https://www.linkedin.com/posts/mac-cosmetics_we-dont-do-quiet-launches-so-when-ma-activity-7435141533215137792-AvG4"},{"seq":3,"date":"2026-03-05","precision":"day","phase":"seed","platform":"instagram","actor":"@elfcosmetics","actor_kind":"owner","text":"e.l.f. posted a Maura Higgins campaign captioned \"Faithful in the castle, faithful to my glam.\"","url":"https://www.instagram.com/p/DVguBIGASqw/"},{"seq":4,"date":"2026-03-06","precision":"day","phase":"peak","platform":"press","actor":"The Fashion Spot","actor_kind":"press","text":"The Fashion Spot reported MAC invoking Higgins’ earlier campaign and e.l.f. replying with Traitors-themed jokes.","url":"https://www.thefashionspot.com/fashion-news/934866-maura-higgins-elf-cosmetics-campaign-mac-comment-war"},{"seq":5,"date":"2026-03-08","precision":"day","phase":"press","platform":"press","actor":"PEOPLE BRANDS AND THINGS","actor_kind":"press","text":"The PEOPLE BRANDS AND THINGS newsletter covered the MAC and e.l.f. exchange in its roundup.","url":"https://peoplebrandsandthings.substack.com/p/as-seen-intimes-square"},{"seq":6,"date":"2026-03-09","precision":"day","phase":"press","platform":"web","actor":"Deutsch (Internet Ghosts)","actor_kind":"press","text":"Deutsch's Internet Ghosts newsletter said e.l.f. jumped in shortly after MAC's campaign.","url":"https://www.linkedin.com/pulse/internet-ghosts-part-122-deutsch-6qsxe"},{"seq":7,"date":"2026-04-05","precision":"day","phase":"press","platform":"press","actor":"BeautyMatter","actor_kind":"press","text":"BeautyMatter said the exchange sparked conversation well beyond traditional campaign launches.","url":"https://beautymatter.com/articles/recent-beauty-marketing-2026-roundup"},{"seq":8,"date":"2026-06-22","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"At Cannes, Adweek cited her viral e.l.f. moment as Higgins spoke at Tubi's Creative Cabana.","url":"https://www.adweek.com/creativity/cannes-lions-2026-gallery-day-1/"},{"seq":9,"date":"2026-08-11","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy Pop Awards","actor_kind":"brand","text":"Glossy named the e.l.f. x Maura Higgins Social Stunt a finalist for Best Brand X Influencer Content Collab.","url":"https://www.glossy.co/announcement/awards/rhode-coach-and-dove-are-2026-glossy-pop-awards-finalists/"}]},{"id":"HIS-00820","slug":"gap-katseye-better-in-denim","url":"https://howitspread.com/id/HIS-00820","title":"Gap x KATSEYE: Better in Denim","owner":"Gap","kind":"campaign","sector":"fashion","origin":"mixed","region":"US","seed_date":"2025-08-19","peak_date":"2025-08-19","origin_platform":"youtube","platforms":"youtube;press;tiktok;reddit;web;retail","mechanics":"response-chain;press-loop;counter-programming;platform-jump","score":58,"band":"Notable","provisional":false,"coverage":1,"reach":68,"contagion":35,"breadth":60,"velocity":100,"longevity":23,"events":16,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-08-19","precision":"day","phase":"seed","platform":"youtube","actor":"Gap","actor_kind":"owner","text":"Gap unveiled Better in Denim, a 90-second KATSEYE spot set to Kelis's \"Milkshake.\"","url":"https://www.youtube.com/watch?v=IwzF26o0AuU"},{"seq":2,"date":"2025-08-19","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive covered the launch, citing digital, social, email, in-store and influencer distribution.","url":"https://www.marketingdive.com/news/gap-dances-with-katseye-to-milkshake-for-denim-focused-fall-campaign/757947/"},{"seq":3,"date":"2025-08-19","precision":"week","phase":"peak","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"In launch week it was the #1 trending TikTok search, Gap's awards entry said; Instagram views hit 15 million in a day.","metric_value":15000000,"metric_label":"15M Instagram views, 24h"},{"seq":4,"date":"2025-08-19","precision":"week","phase":"jump","platform":"reddit","actor":"r/Fauxmoi users","actor_kind":"public","text":"On r/Fauxmoi, one commenter said they did not know the group, and another said they looked them up after the ad.","url":"https://www.reddit.com/r/Fauxmoi/comments/1muipqp/katseye_serves_in_denim_for_their_gap_campaign/"},{"seq":5,"date":"2025-08-22","precision":"day","phase":"commercial","platform":"web","actor":"Gap","actor_kind":"owner","text":"Pre-orders opened for the collaboration hoodie."},{"seq":6,"date":"2025-08-22","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok creators","actor_kind":"public","text":"BoF reported numerous creators reinterpreting the dance on TikTok.","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/marketing-pr/katseye-gap-most-viral-ad/"},{"seq":7,"date":"2025-08-22","precision":"day","phase":"jump","platform":"retail","actor":"A New York City dance studio","actor_kind":"brand","text":"BoF reported that a New York City dance studio had launched a class based on the ad's choreography.","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/marketing-pr/katseye-gap-most-viral-ad/"},{"seq":8,"date":"2025-08-25","precision":"day","phase":"press","platform":"press","actor":"Koreaboo","actor_kind":"press","text":"Koreaboo reported chrowmiee had recreated the ad in Roblox animation; Gap and KATSEYE reacted positively.","url":"https://www.koreaboo.com/news/manon-katseye-gap-ad-roblox-whitewashing-skin-color-tiktok/"},{"seq":9,"date":"2025-08-25","precision":"day","phase":"backlash","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"The fan animation set off a heated argument about Manon's portrayal, Koreaboo reported.","url":"https://www.koreaboo.com/news/manon-katseye-gap-ad-roblox-whitewashing-skin-color-tiktok/"},{"seq":10,"date":"2025-08-28","precision":"day","phase":"response","platform":"press","actor":"Gap Inc.","actor_kind":"owner","text":"On its earnings call, Gap said the ad drew 20 million views in three days, more than its last four releases combined.","metric_value":20000000,"metric_label":"20M views, 3 days","url":"https://s204.q4cdn.com/320226404/files/doc_financials/2025/q2/Gap-Inc-Q2-2025-Earnings-Conference-Call-Script.pdf"},{"seq":11,"date":"2025-08-29","precision":"day","phase":"response","platform":"retail","actor":"Gap","actor_kind":"owner","text":"The SF Standard reported Gap had built an exact replica of the ad's white-box set inside its headquarters.","url":"https://sfstandard.com/2025/08/29/gap-katseye-better-denim-popup/"},{"seq":12,"date":"2025-09-18","precision":"day","phase":"press","platform":"press","actor":"Inc.","actor_kind":"press","text":"Inc. reported Gap and its agency said the ad, filmed in early July, was not a response to American Eagle.","url":"https://www.inc.com/victoria-salves/what-the-internet-got-wrong-about-that-viral-gap-katseye-ad/91232401"},{"seq":13,"date":"2025-11-20","precision":"day","phase":"commercial","platform":"retail","actor":"Gap Inc.","actor_kind":"owner","text":"Gap brand reported third-quarter net sales of $951 million, with comparable sales up 7%.","url":"https://www.prnewswire.com/news-releases/gap-inc-reports-third-quarter-fiscal-2025-results-raises-full-year-outlook-for-operating-margin-302622290.html"},{"seq":14,"date":"2025-11-21","precision":"day","phase":"commercial","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive relayed Gap's figures of 8 billion media impressions and double-digit denim growth.","metric_value":8000000000,"metric_label":"8B impressions","url":"https://www.marketingdive.com/news/3-stats-show-how-gaps-viral-marketing-is-delivering-retail-results/806153/"},{"seq":15,"date":"2025-12-09","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive named Better in Denim the best cultural play of its 2025 campaigns.","url":"https://www.marketingdive.com/news/best-marketing-campaigns-2025-navigating-uncertainty/807155/"},{"seq":16,"date":"2026-04-21","precision":"day","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"It won the Webby and People's Voice awards for Fashion, Beauty & Lifestyle, Branded Entertainment.","url":"https://www.webbyawards.com/press/press-releases/30th-annual-webby-awards-announce-2026-winners/"}]},{"id":"HIS-00821","slug":"grab-no-sweat-summer","url":"https://howitspread.com/id/HIS-00821","title":"Grab: No Sweat Summer","owner":"Grab Philippines","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"PH","seed_date":"2024-04-01","peak_date":"2024-04-15","origin_platform":"facebook","platforms":"facebook;web;press;retail;youtube","mechanics":"newsjacking;platform-jump","score":30,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":10,"velocity":49,"longevity":null,"events":11,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-04-01","precision":"week","phase":"seed","platform":"facebook","actor":"Grab Philippines","actor_kind":"owner","country":"PH","text":"Grab Philippines launched the No Sweat Summer film in the first week of April, at the peak of summer heat.","url":"https://www.facebook.com/GrabPH/videos/795054935833257"},{"seq":2,"date":"2024-04-14","precision":"day","phase":"jump","platform":"web","actor":"Campaign Brief","actor_kind":"press","text":"Uploaded its 92-second copy to Vimeo before its April 15 trade article."},{"seq":3,"date":"2024-04-15","precision":"day","phase":"peak","platform":"press","actor":"Campaign Brief Asia","actor_kind":"press","text":"Campaign Brief Asia covered the film, created by GIGIL Philippines with Factory01 Bangkok.","url":"https://campaignbriefasia.com/2024/04/15/grabs-new-spot-says-you-can-have-a-no-sweat-summer-via-gigil-philippines/"},{"seq":4,"date":"2024-04-18","precision":"day","phase":"jump","platform":"web","actor":"Social Samosa","actor_kind":"press","text":"Social Samosa reposted the ad on LinkedIn; a commenter called it an excellent execution of a simple idea.","url":"https://www.linkedin.com/posts/socialsamosa-com_campaignspot-advertising-marketing-activity-7186655629959196672-EgGF"},{"seq":5,"date":"2024-05-02","precision":"day","phase":"response","platform":"retail","actor":"Grab Philippines","actor_kind":"owner","text":"Reported recruiting riders through push notifications and map pins, and nearby workers through local volunteers.","url":"https://www.grab.com/ph/press/others/grab-cools-down-thousands-of-street-workers-delivery-riders-on-labor-day/"},{"seq":6,"date":"2024-07-09","precision":"day","phase":"commercial","platform":"press","actor":"Grab Philippines","actor_kind":"owner","text":"Grab claimed over 32 million views, close to 100,000 shares and a six-week run of record transactions.","metric_value":32000000,"metric_label":"32M+ views (Grab)","url":"https://www.grab.com/ph/press/others/filipino-excellence-on-the-global-stage-grab-ph-gigil-win-at-cannes-lions-international-festival-of-creativity/"},{"seq":7,"date":"2024-07-09","precision":"day","phase":"afterlife","platform":"press","actor":"Cannes Lions","actor_kind":"brand","text":"Grab announced the film had won a Silver Lion in the Viral Film category at Cannes Lions 2024.","url":"https://www.adobomagazine.com/campaign-spotlight/galing-pilipinas-no-sweat-summer/"},{"seq":8,"date":"2025-04-29","precision":"day","phase":"afterlife","platform":"press","actor":"Spikes Asia","actor_kind":"brand","text":"adobo reported that Summer won GIGIL a Bronze Film Spike at Spikes Asia 2025.","url":"https://www.adobomagazine.com/advertising-awards/mullenlowe-treyna-tribal-worldwide-havas-ortega-gigil-and-vml-manila-score-metals-at-spikes-asia-2025/"},{"seq":9,"date":"2026-03-17","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube Works Awards","actor_kind":"brand","text":"YouTube Works listed Summer as winner of Best of Philippines and Multiformat Storytelling.","url":"https://business.google.com/us/ad-solutions/youtube-ads/works-awards/inspiring-campaigns/"},{"seq":10,"date":"2026-05-13","precision":"day","phase":"afterlife","platform":"web","actor":"Social Samosa","actor_kind":"press","text":"Resurfaced the 2024 film; commenters singled out its language-independent joke and the fish scene."},{"seq":11,"date":"2026-07-27","precision":"day","phase":"afterlife","platform":"press","actor":"Bea Bravo, Grab Philippines","actor_kind":"owner","text":"In a talk reported by adobo, Grab's Bea Bravo said the film had 55 million views on the brand's platform alone.","url":"https://www.adobomagazine.com/adobo-talks/2026-adobo-masterclass-on-creativity-grab-philippines-bea-bravo/"}]},{"id":"HIS-00822","slug":"grinder-eye-patch-gate","url":"https://howitspread.com/id/HIS-00822","title":"Eyepatch-Gate","owner":"Fenty Skin; Glow Recipe; Huda Beauty","kind":"moment","sector":"beauty","origin":"organic","region":"GLOBAL","seed_date":"2026-09-20","peak_date":"2026-09-25","origin_platform":"instagram","platforms":"instagram;web;press","mechanics":"response-chain;controversy;press-loop","score":47,"band":"Notable","provisional":true,"coverage":0.65,"reach":38,"contagion":null,"breadth":20,"velocity":100,"longevity":null,"events":15,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2026-09-17","precision":"day","phase":"precursor","platform":"instagram","actor":"Fenty Skin","actor_kind":"owner","text":"Fenty Skin teased its Dew N Plump Fresh-Sliced Hydrogel Eye Patches."},{"seq":2,"date":"2026-09-20","precision":"day","phase":"seed","platform":"instagram","actor":"The Lipstick Lesbians","actor_kind":"creator","text":"By September 20, The Lipstick Lesbians had a Glow Recipe package and compared it with Fenty's on Instagram."},{"seq":3,"date":"2026-09-21","precision":"day","phase":"jump","platform":"instagram","actor":"Brooke Yoakam (@thebrandblueprint_)","actor_kind":"creator","text":"Brooke Yoakam posted an investigation of three brands launching similar patches.","url":"https://www.instagram.com/p/DdkQuaOsB_l/"},{"seq":4,"date":"2026-09-21","precision":"day","phase":"response","platform":"instagram","actor":"Fenty Skin","actor_kind":"owner","text":"Fenty used the Spider-Man pointing meme; Huda Kattan, The Lipstick Lesbians and Charlotte Parler approved in comments.","url":"https://www.instagram.com/p/Ddkjg7xRVHl/"},{"seq":5,"date":"2026-09-22","precision":"day","phase":"response","platform":"instagram","actor":"Glow Recipe","actor_kind":"owner","text":"Glow Recipe placed its dispenser in the This is fine cartoon’s flames while praising fellow female founders.","url":"https://www.instagram.com/p/DdmKsA5RXE7/"},{"seq":6,"date":"2026-09-22","precision":"day","phase":"backlash","platform":"web","actor":"Charlotte Palermino","actor_kind":"creator","text":"Dieux’s Charlotte Palermino critiqued the shared format and cited Wonder Bath’s earlier launch.","url":"https://citationsplease.substack.com/p/have-we-hit-peak-k-beauty"},{"seq":7,"date":"2026-09-22","precision":"day","phase":"response","platform":"instagram","actor":"Vitamasques","actor_kind":"brand","text":"Teased forthcoming eye patches using the same grinder-style packaging."},{"seq":8,"date":"2026-09-23","precision":"day","phase":"response","platform":"instagram","actor":"Huda Beauty","actor_kind":"owner","text":"Huda Beauty posted an AI-generated animated response video."},{"seq":9,"date":"2026-09-23","precision":"day","phase":"press","platform":"press","actor":"BeautyMatter","actor_kind":"press","text":"BeautyMatter published the earliest trade coverage found.","url":"https://www.beautymatter.com/articles/who-will-own-the-grinder-eye-patch-inside-the-viral-product-collision"},{"seq":10,"date":"2026-09-25","precision":"day","phase":"peak","platform":"press","actor":"The Business of Fashion","actor_kind":"press","text":"BoF reported Huda's video had 6.9 million views; Samhwa said no brand had exclusivity on the format.","metric_value":6900000,"metric_label":"6.9M views (Huda reply)","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/topics/how-beauty-can-avoid-accidental-copycats/"},{"seq":11,"date":"2026-09-25","precision":"day","phase":"jump","platform":"instagram","actor":"Gillette","actor_kind":"brand","text":"Gillette posted a parody captioned \"Well this is awkward.\"","url":"https://www.instagram.com/p/DduimEORuhh/"},{"seq":12,"date":"2026-09-25","precision":"day","phase":"backlash","platform":"instagram","actor":"Instagram commenters","actor_kind":"public","text":"Inc. reported commenters criticizing the brands for using AI instead of paying human artists.","url":"https://www.inc.com/ashley-couto/fenty-skin-huda-beauty-glow-recipe-beauty-brands-packaging-products-viral/91410586"},{"seq":13,"date":"2026-09-28","precision":"day","phase":"press","platform":"press","actor":"Marketing-Interactive","actor_kind":"press","text":"Marketing-Interactive reported Burger King's spoof of honey mustard patches.","url":"https://production.marketing-interactive.com/brands-put-their-spin-on-beauty-s-packaging-deja-vu"},{"seq":14,"date":"2026-09-28","precision":"day","phase":"response","platform":"press","actor":"Huda Beauty","actor_kind":"owner","text":"Beauty Independent relayed Huda’s withdrawal statement to BoF; the original BoF page was inaccessible.","url":"https://www.beautyindependent.com/eye-patch-grinder-packaging-ended-up-everywhere-once/"},{"seq":15,"date":"2026-09-29","precision":"day","phase":"afterlife","platform":"press","actor":"The Nod","actor_kind":"press","text":"The Nod turned \"Eye-patch Gate\" into an eye-patch shopping feature.","url":"https://thenodmag.com/content/eye-patch-gate-huda-beauty-fenty-skin-glow-recipe-hq-products"}]},{"id":"HIS-00823","slug":"gruns-superfood-gummies","url":"https://howitspread.com/id/HIS-00823","title":"Grüns Superfood Gummies","owner":"Grüns","kind":"product","sector":"health","origin":"paid","region":"US","seed_date":"2023-08-01","peak_date":"2025-05-12","origin_platform":"web","platforms":"web;retail;press;instagram","mechanics":"press-loop;controversy","score":20,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":20,"velocity":0,"longevity":null,"events":14,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-08-01","precision":"month","phase":"seed","platform":"web","actor":"Grüns / Chad Janis","actor_kind":"owner","text":"Grüns first offered its products for sale, and Janis ran Instagram and Facebook ads to get the word out."},{"seq":2,"date":"2023-12-01","precision":"month","phase":"commercial","platform":"web","actor":"Grüns","actor_kind":"owner","text":"The gummies launched on Amazon."},{"seq":3,"date":"2024-12-01","precision":"month","phase":"commercial","platform":"retail","actor":"Sprouts","actor_kind":"brand","text":"Grüns launched with its first retail partner, Sprouts; Janis said it was in all 400+ Sprouts stores."},{"seq":4,"date":"2025-02-01","precision":"month","phase":"commercial","platform":"retail","actor":"Target","actor_kind":"brand","text":"Grüns entered Target, later reaching all 1,900 locations nationwide."},{"seq":5,"date":"2025-04-01","precision":"month","phase":"commercial","platform":"retail","actor":"Walmart","actor_kind":"brand","text":"Grüns became available at Walmart; The Information reported a raise at a $500 million valuation.","metric_value":500000000,"metric_label":"$500M valuation"},{"seq":6,"date":"2025-05-06","precision":"day","phase":"press","platform":"press","actor":"Inc.","actor_kind":"press","text":"Inc. reported Grüns was shipping four million gummies each day.","url":"https://www.inc.com/jennifer-conrad/gruns-follow-the-money/91181108"},{"seq":7,"date":"2025-05-12","precision":"day","phase":"peak","platform":"press","actor":"Modern Retail","actor_kind":"press","text":"Modern Retail called Grüns the subject of much online chatter on LinkedIn and X.","url":"https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/"},{"seq":8,"date":"2025-07-29","precision":"day","phase":"press","platform":"press","actor":"Glamour","actor_kind":"press","text":"Glamour wrote that the bear-shaped greens gummies had taken feeds by storm.","url":"https://www.glamour.com/story/gruns-gummies-review"},{"seq":9,"date":"2025-08-01","precision":"month","phase":"commercial","platform":"web","actor":"Grüns","actor_kind":"owner","text":"Janis later said the company crossed $300 million in annualized revenue run rate in August."},{"seq":10,"date":"2025-10-22","precision":"day","phase":"commercial","platform":"retail","actor":"Grüns","actor_kind":"owner","text":"Inc. reported Grüns was in 6,300 stores and had newly reached every Sam’s Club.","url":"https://www.inc.com/david-lidsky/exclusive-gruns-gummy-vitamin-startup-growing-fast-as-ai-company/91254742"},{"seq":11,"date":"2026-06-01","precision":"day","phase":"commercial","platform":"press","actor":"Unilever","actor_kind":"brand","text":"Unilever completed its acquisition of Grüns, without disclosing terms.","url":"https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/"},{"seq":12,"date":"2026-06-23","precision":"day","phase":"backlash","platform":"press","actor":"Bon Appétit","actor_kind":"press","text":"In Bon Appétit, a dietitian said a gummy like Grüns is not going to transform your health.","url":"https://www.bonappetit.com/story/gruns-superfood-gummies-review"},{"seq":13,"date":"2026-09-05","precision":"day","phase":"press","platform":"press","actor":"Good Housekeeping","actor_kind":"press","text":"A Good Housekeeping reviewer described Grüns as a supplement that had gone viral, backed by influencers.","url":"https://www.goodhousekeeping.com/health/diet-nutrition/a73522480/gruns-review/"},{"seq":14,"date":"2026-10-13","precision":"day","phase":"afterlife","platform":"instagram","actor":"Influencer Marketing Hub","actor_kind":"press","text":"A HypeAuditor analysis counted 922 Instagram mentions from 724 influencers over six months.","url":"https://influencermarketinghub.com/how-gruns-built-influencer-marketing-strategy-daily-wellness/"}]},{"id":"HIS-00824","slug":"harder-feta-breakfaster-stronger","url":"https://howitspread.com/id/HIS-00824","title":"Harder, Feta, breakFaster, Stronger","owner":"Surreal; Gymbox; Numan; cheesegeek","kind":"campaign","sector":"food-beverage","origin":"stunt","region":"GB","seed_date":"2023-04-04","peak_date":"2023-04-04","origin_platform":"web","platforms":"web;press","mechanics":"counter-programming;press-loop","score":49,"band":"Notable","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":100,"longevity":null,"events":9,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-04-04","precision":"day","phase":"seed","platform":"web","actor":"Surreal","actor_kind":"owner","text":"Surreal posted the \"harder, feta, breakfaster, stronger\" creative on LinkedIn, thanking Numan, cheesegeek and Gymbox.","url":"https://www.linkedin.com/posts/surrealuk_theres-no-such-thing-as-a-bad-idea-next-activity-7048934687137746944-PpFM"},{"seq":2,"date":"2023-04-04","precision":"day","phase":"backlash","platform":"web","actor":"Andrew Tindall","actor_kind":"creator","text":"In a comment on Surreal's post, Andrew Tindall called it \"more fake OOH.\""},{"seq":3,"date":"2023-04-04","precision":"day","phase":"press","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum called it an online mock-up; Surreal would neither confirm nor deny it was a real OOH campaign.","url":"https://www.thedrum.com/news/2023/04/04/disruptive-brand-collab-riffs-clever-tube-ad-concept"},{"seq":4,"date":"2023-04-04","precision":"day","phase":"peak","platform":"web","actor":"Because of Marketing","actor_kind":"creator","text":"Because of Marketing reposted it on LinkedIn as \"the creative quadruple collab we never saw coming.\"","url":"https://www.linkedin.com/posts/becauseofmarketing_the-creative-quadruple-collab-we-never-saw-activity-7049086998715715585-P6bE"},{"seq":5,"date":"2023-04-06","precision":"day","phase":"press","platform":"press","actor":"Marketing Communication News","actor_kind":"press","text":"Marketing Communication News, citing Gymbox, said the ad had been seen over a million times on social media.","metric_value":1000000,"metric_label":"1M+ sightings (Gymbox)","url":"https://marcommnews.com/stiff-competition-viagra-cheese-cereal-and-gymbox-team-up-for-one-of-the-weirdest-adverts-youve-ever-seen/"},{"seq":6,"date":"2023-04-06","precision":"day","phase":"press","platform":"press","actor":"Famous Campaigns","actor_kind":"press","text":"Famous Campaigns credited the campaign to Surreal and Gymbox with partners Numan and Cheesegeek.","url":"https://www.famouscampaigns.com/2023/04/daft-punk-fans-this-ones-for-you/"},{"seq":7,"date":"2023-04-13","precision":"day","phase":"press","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek said the brands ran it at a London subway station; Gymbox reported a 113% rise in web traffic.","url":"https://www.adweek.com/brand-marketing/these-challenger-brands-collaborated-on-a-campaign-that-was-pure-chaos/"},{"seq":8,"date":"2023-04-14","precision":"day","phase":"jump","platform":"web","actor":"Stefan Kalczynski","actor_kind":"creator","text":"Stefan Kalczynski shared Adweek's story on LinkedIn, surprised more people stateside weren't talking about it.","url":"https://www.linkedin.com/posts/stefankal_these-challenger-brands-put-together-a-pure-activity-7052678988376240129-9s_V"},{"seq":9,"date":"2023-06-15","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum listed \"The Foursome: Gymbox x Surreal x Numan x Cheesegeek\" in a roundup of brand collabs.","url":"https://www.thedrum.com/opinion/does-every-x-lead-gold-the-best-and-worst-brand-collabs"}]},{"id":"HIS-00825","slug":"huda-beauty-lip-contour-stain","url":"https://howitspread.com/id/HIS-00825","title":"Huda Beauty Lip Contour Stain","owner":"Huda Beauty","kind":"product","sector":"beauty","origin":"seeded","region":"AE","seed_date":"2025-06-16","peak_date":"2025-07-10","origin_platform":"retail","platforms":"press;retail;web;tiktok;instagram;reddit","mechanics":"controversy;platform-jump","score":31,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":20,"velocity":54,"longevity":22,"events":13,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-06-13","precision":"day","phase":"precursor","platform":"press","actor":"Beauty Magazine","actor_kind":"press","text":"Beauty Magazine reported Huda Beauty had announced Lip Contour Stain and Faux Filler Jelly Oil.","url":"https://www.beauty-magazine.co.uk/news/huda-beauty-reveals-two-new-lip-products"},{"seq":2,"date":"2025-06-16","precision":"day","phase":"seed","platform":"retail","actor":"Huda Beauty","actor_kind":"owner","text":"Figaro said the duo had just dropped; market availability and first-sale timing remain unverified.","url":"https://www.specialarabia.com/en/article/13392-Huda-Beauty-Launches-Two-New-Must-Haves-for-Long-Lasting-Juicy-Lips"},{"seq":3,"date":"2025-06-23","precision":"day","phase":"commercial","platform":"retail","actor":"Huda Beauty","actor_kind":"owner","text":"A US brand email announced both lip products’ availability; it does not establish first global sale.","url":"https://milled.com/huda-beauty/theyre-finally-here-lip-contour-stain-jelly-oil-lJRCShZrrO5SVz8w"},{"seq":4,"date":"2025-06-24","precision":"day","phase":"response","platform":"web","actor":"Huda Beauty","actor_kind":"owner","text":"Huda Beauty posted a launch-day announcement for the stain and Faux Filler Jelly Oil on LinkedIn.","url":"https://www.linkedin.com/posts/hudabeauty_launchday-lipcontourstain-fauxfillerjellyoil-activity-7343201641795334145-cQGb"},{"seq":5,"date":"2025-07-10","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"NewBeauty reported the stain was having an effect on TikTok similar to the lip-stain trend.","url":"https://www.newbeauty.com/view/lip-stain-contour"},{"seq":6,"date":"2025-07-10","precision":"day","phase":"backlash","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Refinery29 reported TikTok complaints that the stains arrived completely dry.","url":"https://www.refinery29.com/en-us/huda-beauty-lip-contour-stain-controversy"},{"seq":7,"date":"2025-07-10","precision":"day","phase":"response","platform":"tiktok","actor":"Huda Kattan","actor_kind":"owner","text":"Refinery29 reported the complaints had prompted a TikTok response from founder Huda Kattan.","url":"https://www.refinery29.com/en-us/huda-beauty-lip-contour-stain-controversy"},{"seq":8,"date":"2025-07-10","precision":"day","phase":"response","platform":"instagram","actor":"Javon Ford and Zobia Ahmed","actor_kind":"creator","text":"Refinery29 linked two chemists’ Instagram discussions of dry tips."},{"seq":9,"date":"2025-07-15","precision":"day","phase":"press","platform":"press","actor":"Marie Claire UK","actor_kind":"press","text":"Marie Claire UK reviewed the stain, saying it had been making rounds all over TikTok.","url":"https://www.marieclaire.co.uk/beauty/make-up/huda-beauty-lip-contour-stain-review"},{"seq":10,"date":"2025-07-16","precision":"day","phase":"jump","platform":"reddit","actor":"u/cosmopolitanuk","actor_kind":"press","text":"A r/MakeupEducation thread by u/cosmopolitanuk asked about the viral stain pens and their mixed reviews.","url":"https://www.reddit.com/r/MakeupEducation/comments/1m1b3rg/has_anyone_tried_the_huda_beauty_lip_stains/"},{"seq":11,"date":"2025-08-16","precision":"day","phase":"press","platform":"press","actor":"Woman & Home","actor_kind":"press","text":"Woman & Home said the stains had taken social media by storm, with shoppers praising their longevity.","url":"https://www.womanandhome.com/beauty/makeup/huda-beauty-lip-stain-editor-recommendation/"},{"seq":12,"date":"2025-11-19","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"brand","text":"Glossy listed Huda Beauty Lip Contour Stain as a Lip Brand of the Year finalist.","url":"https://www.glossy.co/announcement/awards/prada-maybelline-and-prose-are-2025-glossy-beauty-wellness-award-finalists/"},{"seq":13,"date":"2025-12-15","precision":"day","phase":"commercial","platform":"retail","actor":"Cult Beauty","actor_kind":"brand","text":"Marie Claire UK reported Cult Beauty sales of the stain rose and some shades were still out of stock.","url":"https://www.marieclaire.co.uk/beauty/best-beauty-launches-of-2025"}]},{"id":"HIS-00826","slug":"k18-tumblehair","url":"https://howitspread.com/id/HIS-00826","title":"K18 Tumblehair","owner":"K18 (with Uncommon Creative Studio)","kind":"campaign","sector":"beauty","origin":"stunt","region":"US","seed_date":"2026-08-01","peak_date":"2026-08-13","origin_platform":"retail","platforms":"retail;press;tiktok;web;x","mechanics":"spectacle;mystery-lore;press-loop","score":28,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":52,"longevity":null,"events":13,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2026-08-01","precision":"month","phase":"seed","platform":"retail","actor":"K18 / Uncommon Creative Studio","actor_kind":"owner","country":"US","text":"K18 and Uncommon's Tumblehair made its way through several Manhattan neighborhoods."},{"seq":2,"date":"2026-08-10","precision":"day","phase":"press","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"NewBeauty reported viewers had first mistaken footage of the hairball for an AI-generated image or video.","url":"https://www.newbeauty.com/view/k18-tumblehair-nyc-hair-longevity-serum"},{"seq":3,"date":"2026-08-10","precision":"day","phase":"jump","platform":"tiktok","actor":"@esoteric_irl and @xotaytay126","actor_kind":"creator","text":"Time Out New York embedded TikTok reactions, one asking what the massive hairball was about.","url":"https://www.timeout.com/newyork/news/an-absolutely-massive-hairball-will-be-rolling-through-the-streets-of-new-york-city-this-weekheres-why-081026"},{"seq":4,"date":"2026-08-11","precision":"day","phase":"response","platform":"web","actor":"K18","actor_kind":"owner","text":"K18 explained the hairball on its blog, describing it as a mix of real human and synthetic hair.","url":"https://www.k18hair.com/blogs/consumer/spotted-a-giant-hairball-rolling-across-nyc"},{"seq":5,"date":"2026-08-12","precision":"day","phase":"response","platform":"retail","actor":"K18","actor_kind":"owner","text":"K18 advertised a Sephora Hair Longevity Lab for August 12, from 11 a.m. to 7 p.m."},{"seq":6,"date":"2026-08-12","precision":"day","phase":"press","platform":"press","actor":"Creative Review","actor_kind":"press","text":"Creative Review covered the campaign and said it would continue on OOH and social, where all is explained.","url":"https://www.creativereview.co.uk/uncommon-hairball-k18-futureiq-tumblehair/"},{"seq":7,"date":"2026-08-12","precision":"day","phase":"press","platform":"press","actor":"Muse by Clios","actor_kind":"press","text":"The makers told Muse five crew rolled the prop; production required permits, route planning and filming releases.","url":"https://musebyclios.com/health/heres-the-story-behind-k18s-giant-hairball-thats-been-rolling-around-nyc/"},{"seq":8,"date":"2026-08-13","precision":"day","phase":"peak","platform":"x","actor":"The Associated Press (@AP)","actor_kind":"press","text":"The Associated Press posted an explainer about the Tumblehair on X, later embedded by Univision.","url":"https://www.univision.com/local/nueva-york-wxtv/una-enorme-bola-de-10-pies-hecha-con-cabello-humano-sorprendio-en-nueva-york"},{"seq":9,"date":"2026-08-13","precision":"day","phase":"press","platform":"press","actor":"Creapills","actor_kind":"press","text":"Creapills reported Uncommon had made mini Tumblehairs sent to influencers as gifts.","url":"https://creapills.com/k18-boule-cheveux-geante-new-york-20260813"},{"seq":10,"date":"2026-08-14","precision":"day","phase":"press","platform":"press","actor":"Laughing Squid","actor_kind":"press","text":"Laughing Squid reported the hairball was guided by a hidden team.","url":"https://laughingsquid.com/tumblehair-hairball-nyc/"},{"seq":11,"date":"2026-08-15","precision":"day","phase":"press","platform":"press","actor":"Backyard Garden Lover","actor_kind":"press","text":"Backyard Garden Lover wrote that the Tumblehair had quickly gone viral.","url":"https://www.backyardgardenlover.com/a-massive-hairball-rolled-through-the-streets-of-nyc-this-week-for-a-very-strange-reason/"},{"seq":12,"date":"2026-08-17","precision":"day","phase":"backlash","platform":"press","actor":"LA NACION","actor_kind":"press","text":"LA NACION reported a social reaction that called the installation unhygienic.","url":"https://www.lanacion.com.ar/estados-unidos/nueva-york/insolito-por-que-una-bola-gigante-de-pelo-humano-rueda-por-las-calles-de-nueva-york-nid17082026/"},{"seq":13,"date":"2026-08-21","precision":"day","phase":"press","platform":"press","actor":"BeautyMatter","actor_kind":"press","text":"BeautyMatter reported K18's figures: over 15 million users reached, 98.1% of it driven by UGC.","metric_value":15000000,"metric_label":"15M+ users reached","url":"https://beautymatter.com/articles/its-a-bird-its-a-plane-no-its-k18s-tumblehair"}]},{"id":"HIS-00827","slug":"kia-after-elon-went-crazy","url":"https://howitspread.com/id/HIS-00827","title":"I Bought This After Elon Went Crazy","owner":"Kia Norway (agency Per Høj)","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"NO","seed_date":"2025-02-01","peak_date":"2025-03-10","origin_platform":"instagram","platforms":"instagram;press;x;reddit","mechanics":"controversy;platform-jump;press-loop","score":28,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":20,"velocity":30,"longevity":null,"events":13,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-02-01","precision":"month","phase":"seed","platform":"instagram","actor":"Kia Norway","actor_kind":"owner","country":"NO","text":"Kia Norway ran the campaign in February on print, outdoor and social media."},{"seq":2,"date":"2025-02-13","precision":"day","phase":"press","platform":"press","actor":"Kampanje","actor_kind":"press","text":"Kampanje reported the Per Høj creative was running on social media and outdoors.","url":"https://www.kampanje.com/reklame/kia-og-per-hoj-sparker-mot-tesla/266832"},{"seq":3,"date":"2025-03-09","precision":"day","phase":"jump","platform":"x","actor":"Sawyer Merritt (@SawyerMerritt)","actor_kind":"creator","text":"Sawyer Merritt called Kia Norway's official Instagram post a bad look in a post on X.","url":"https://x.com/SawyerMerritt/status/1898799241822458090"},{"seq":4,"date":"2025-03-09","precision":"day","phase":"backlash","platform":"x","actor":"Yun-Ta Tsai (@YunTaTsai1)","actor_kind":"creator","text":"Yun-Ta Tsai replied that Tesla never ran negative ads on other carmakers.","url":"https://x.com/YunTaTsai1/status/1898811460509487610"},{"seq":5,"date":"2025-03-09","precision":"day","phase":"jump","platform":"reddit","actor":"r/clevercomebacks","actor_kind":"public","text":"A Reddit user circulated the Kia Norway creative; commenters debated switching from Tesla.","url":"https://www.reddit.com/r/clevercomebacks/comments/1j7l02r/norways_official_kia_account_posted_this_picture/"},{"seq":6,"date":"2025-03-09","precision":"day","phase":"press","platform":"press","actor":"EV / Cláudio Afonso","actor_kind":"press","text":"Published the sticker creative, crediting Kia Norway’s Instagram, before Musk’s March 10 reply."},{"seq":7,"date":"2025-03-10","precision":"day","phase":"response","platform":"x","actor":"Sawyer Merritt (@SawyerMerritt)","actor_kind":"creator","text":"Merritt reported on X that Kia had just deleted the post.","url":"https://x.com/SawyerMerritt/status/1898993377351205245"},{"seq":8,"date":"2025-03-10","precision":"day","phase":"peak","platform":"x","actor":"Elon Musk (@elonmusk)","actor_kind":"celebrity","text":"Elon Musk replied to Merritt's update: \"They really did that?\"","url":"https://x.com/elonmusk/status/1899070426577273011"},{"seq":9,"date":"2025-03-10","precision":"day","phase":"press","platform":"press","actor":"ITavisen","actor_kind":"press","text":"ITavisen reported the account had about 4,500 followers; Kia Norway said the idea came from Norway.","url":"https://itavisen.no/2025/03/10/elon-musk-om-kia-norge-gjorde-de-virkelig-dette/"},{"seq":10,"date":"2025-03-10","precision":"day","phase":"press","platform":"press","actor":"Híbridos y Eléctricos","actor_kind":"press","text":"Híbridos y Eléctricos reported the ad had gone viral worldwide after appearing on Reddit.","url":"https://www.hibridosyelectricos.com/coches/kia-lanza-dardo-elon-musk-se-burla-en-instagram-caida-ventas-tesla_78931_102.html"},{"seq":11,"date":"2025-03-11","precision":"day","phase":"response","platform":"press","actor":"Kia","actor_kind":"owner","text":"Kia told AFP the post did not reflect the position of Kia Europe or Kia Corporation.","url":"https://fortune.com/asia/2025/03/11/kia-removes-ad-tesla-elon-musk-went-crazy/"},{"seq":12,"date":"2025-03-17","precision":"day","phase":"press","platform":"press","actor":"MotorBiscuit","actor_kind":"press","text":"MotorBiscuit reported the Reddit thread on the ad drew thousands of upvotes.","url":"https://www.motorbiscuit.com/kia-mocks-tesla-elon-crazy-ad/"},{"seq":13,"date":"2025-06-05","precision":"day","phase":"afterlife","platform":"press","actor":"Kreativt Forum","actor_kind":"press","text":"The campaign's creative told Kreativt Forum the team chose to stop the campaign.","url":"https://www.kreativtforum.no/artikler/nyheter/ved-a-unnga-fare-risikerer-vi-at-folk-vender-seg-bort-for-alltid"}]},{"id":"HIS-00828","slug":"leadway-no-looseguard","url":"https://howitspread.com/id/HIS-00828","title":"Leadway’s “No Looseguard”","owner":"Leadway Group (agency Purple Stardust)","kind":"campaign","sector":"finance","origin":"stunt","region":"NG","seed_date":"2025-01-01","peak_date":"2025-02-01","origin_platform":"retail","platforms":"retail;x;press;web","mechanics":"mystery-lore;platform-jump","score":20,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":34,"longevity":null,"events":12,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-01-01","precision":"month","phase":"seed","platform":"retail","actor":"Purple Stardust","actor_kind":"owner","country":"NG","text":"Agency Purple Stardust staged an unbranded No Looseguard street activation in Lagos.","url":"https://purplestardust.space/purple-stardust-pitcher-award-2026-no-looseguard/"},{"seq":2,"date":"2025-01-01","precision":"month","phase":"jump","platform":"x","actor":"Twitter users and influencers","actor_kind":"public","text":"Trade coverage later described influencers and Twitter users speculating about the unbranded activation."},{"seq":3,"date":"2025-01-31","precision":"day","phase":"press","platform":"press","actor":"Business Journal","actor_kind":"press","text":"Business Journal covered the launch, a joint effort of Leadway Group's five subsidiaries.","url":"https://www.businessjournalng.com/leadway-group-launches-campaign-to-showcase-robust-unified-retail-offerings-to-nigerians/"},{"seq":4,"date":"2025-02-01","precision":"month","phase":"peak","platform":"web","actor":"Leadway","actor_kind":"owner","text":"Leadway revealed itself with the Auto Insurance video, the first of eight commercials.","url":"https://www.instagram.com/p/DFPhvXsOu4v/"},{"seq":5,"date":"2025-03-03","precision":"day","phase":"press","platform":"press","actor":"BusinessDay","actor_kind":"press","text":"BusinessDay reported market activations in Lagos, Abia, Enugu, Ibadan and Abuja.","url":"https://businessday.ng/brands-advertising/article/life-comes-at-you-fast-no-looseguard/"},{"seq":6,"date":"2025-04-15","precision":"day","phase":"response","platform":"web","actor":"Purple Stardust","actor_kind":"owner","text":"Linked auto, goods-in-transit and property skits and explained delaying the insurance message until after the setup."},{"seq":7,"date":"2025-05-21","precision":"day","phase":"afterlife","platform":"press","actor":"Brand Communicator","actor_kind":"press","text":"Brand Communicator reported the campaign won Bronze at the 2025 Pitcher Awards.","url":"https://brandcom.ng/2025/05/21/purple-stardust-wins-bronze-again-at-2025-pitcher-awards-for-leadway-assurances-no-looseguard-campaign/"},{"seq":8,"date":"2025-05-27","precision":"day","phase":"press","platform":"press","actor":"BusinessDay","actor_kind":"press","text":"BusinessDay said the campaign had sparked organic discussions among young Nigerians.","url":"https://businessday.ng/companies/article/how-leadways-innovative-use-of-street-slang-is-selling-insurance/"},{"seq":9,"date":"2025-07-21","precision":"day","phase":"press","platform":"press","actor":"Punch (sponsored)","actor_kind":"press","text":"A sponsored Punch article claimed the skits spread across social media, markets and WhatsApp groups.","url":"https://punchng.com/why-more-nigerian-business-owners-are-now-insuring-their-goods-in-transit-thanks-to-leadway/"},{"seq":10,"date":"2025-08-06","precision":"day","phase":"press","platform":"press","actor":"THISDAY","actor_kind":"press","text":"THISDAY reported over 14 million views online and the Pitchers Awards recognition.","metric_value":14000000,"metric_label":"14M+ views (owner claim)","url":"https://www.thisdaylive.com/2025/08/06/leadways-no-looseguard-campaign-clinches-pitchers-award-with-bold-relatable-storytelling/"},{"seq":11,"date":"2026-02-05","precision":"day","phase":"afterlife","platform":"web","actor":"Leadway","actor_kind":"owner","text":"A Pulse featured post said Leadway turned the idea into an animated series, Inside Life.","url":"https://www.pulse.ng/story/inside-life-leadway-street-lingo-animated-series-2026020514325631755"},{"seq":12,"date":"2026-04-23","precision":"day","phase":"afterlife","platform":"web","actor":"Leadway Assurance","actor_kind":"owner","text":"Leadway still cited No Looseguard in its insurance education material.","url":"https://www.leadway.com/are-auto-insurance-claims-in-nigeria-reliable-understanding-why-claims-are-delayed-or-rejected/"}]},{"id":"HIS-00829","slug":"mac-rob-rausch-sephora","url":"https://howitspread.com/id/HIS-00829","title":"MAC x Rob Rausch: MAC Is at Sephora","owner":"MAC Cosmetics","kind":"campaign","sector":"beauty","origin":"stunt","region":"US","seed_date":"2026-03-02","peak_date":"2026-03-03","origin_platform":"instagram","platforms":"instagram;retail;press","mechanics":"newsjacking;spectacle;counter-programming","score":28,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":20,"velocity":null,"longevity":null,"events":11,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-03-02","precision":"day","phase":"seed","platform":"instagram","actor":"Rob Rausch / MAC Cosmetics","actor_kind":"owner","text":"Rob Rausch kicked off MAC's Sephora activation with a raw Instagram selfie.","url":"https://www.instagram.com/p/DVYj9aqgXc8/"},{"seq":2,"date":"2026-03-02","precision":"day","phase":"commercial","platform":"retail","actor":"MAC Cosmetics","actor_kind":"owner","country":"US","text":"MAC officially launched in Sephora US stores."},{"seq":3,"date":"2026-03-02","precision":"day","phase":"jump","platform":"retail","actor":"Rob Rausch / MAC Cosmetics","actor_kind":"owner","text":"Rausch’s Sephora Times Square appearance was publicly listed for 6:15–7:15 p.m. and open to fans."},{"seq":4,"date":"2026-03-02","precision":"day","phase":"response","platform":"retail","actor":"Rob Rausch / MAC Cosmetics","actor_kind":"celebrity","text":"The Tease reported a 6 p.m. pedicab arrival in Times Square, followed by an in-store fan greeting at Sephora."},{"seq":5,"date":"2026-03-03","precision":"day","phase":"press","platform":"press","actor":"The Tease","actor_kind":"press","text":"The Tease reported the Sephora launch and Rausch's Times Square arrival.","url":"https://www.thetease.com/the-traitors-winner-rob-rausch-wants-you-to-know-mac-is-at-sephora/"},{"seq":6,"date":"2026-03-03","precision":"day","phase":"peak","platform":"instagram","actor":"Rob Rausch's fans","actor_kind":"public","text":"WWD reported Rausch's fans flooded social media, fawning over the billboard images.","url":"https://shopping.yahoo.com/beauty/makeup/articles/mac-cosmetics-taps-traitors-season-173603390.html"},{"seq":7,"date":"2026-03-06","precision":"day","phase":"response","platform":"instagram","actor":"MAC Cosmetics / e.l.f. Cosmetics","actor_kind":"owner","text":"By March 6, The Fashion Spot had reported the brands’ exchange about Higgins’ e.l.f. and earlier MAC work.","url":"https://peoplebrandsandthings.substack.com/p/as-seen-intimes-square"},{"seq":8,"date":"2026-03-13","precision":"day","phase":"backlash","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure criticised the male-heartthrob beauty marketing trend, discussing Rausch's MAC campaign.","url":"https://www.allure.com/story/hunky-men-beauty-marketing-trend"},{"seq":9,"date":"2026-04-05","precision":"day","phase":"press","platform":"press","actor":"BeautyMatter","actor_kind":"press","text":"BeautyMatter said the MAC and e.l.f. exchange sparked conversation beyond traditional campaign launches.","url":"https://beautymatter.com/articles/recent-beauty-marketing-2026-roundup"},{"seq":10,"date":"2026-06-17","precision":"day","phase":"commercial","platform":"press","actor":"Cosmetics Business","actor_kind":"press","text":"MAC told Cosmetics Business its Rausch content had 9.7 million views across social media.","metric_value":9700000,"metric_label":"9.7M views (MAC-reported)","url":"https://cosmeticsbusiness.com/how-rob-rausch-became-beautys-unexpected-it-boy"},{"seq":11,"date":"2026-07-14","precision":"day","phase":"afterlife","platform":"press","actor":"Smudge Report","actor_kind":"press","text":"A WWD-attributed retrospective quoted MAC: it pitched the idea to Rausch two days before launch.","url":"https://thesmudgereport.com/how-beauty-and-wellness-brands-are-tapping-into-entertainment/"}]},{"id":"HIS-00830","slug":"marylia-scott-love-island-freckle-pen-reactions","url":"https://howitspread.com/id/HIS-00830","title":"Marylia Scott's Love Island Freckle Pen Reactions","owner":"Marylia Scott Cosmetics","kind":"creator","sector":"beauty","origin":"seeded","region":"US","seed_date":"2025-07-04","peak_date":"2025-07-06","origin_platform":"tiktok","platforms":"tiktok;press;web;retail","mechanics":"newsjacking;visible-use","score":36,"band":"Niche","provisional":true,"coverage":0.65,"reach":29,"contagion":null,"breadth":10,"velocity":87,"longevity":null,"events":8,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-07-04","precision":"day","phase":"seed","platform":"tiktok","actor":"Marylia Scott (@maryliascottcosmetics)","actor_kind":"owner","text":"Marylia Scott posted a TikTok calling Love Island's Huda Mustafa \"our freckles queen\".","url":"https://www.tiktok.com/@maryliascottcosmetics/video/7523415923890343182"},{"seq":2,"date":"2025-07-06","precision":"week","phase":"peak","platform":"tiktok","actor":"Marylia Scott (@maryliascottcosmetics)","actor_kind":"owner","text":"Scott posted a follow-up saying she had so many DMs that day and had found Huda's orders.","url":"https://www.tiktok.com/@maryliascottcosmetics/video/7524035411161697591"},{"seq":3,"date":"2025-07-09","precision":"day","phase":"press","platform":"press","actor":"POPSUGAR","actor_kind":"press","text":"POPSUGAR identified the red tube and explained direct-dot blending versus subtler finger-stamping.","url":"https://www.popsugar.com/beauty/love-island-huda-freckles-product-49451037"},{"seq":4,"date":"2025-07-18","precision":"month","phase":"jump","platform":"web","actor":"Kelly Strack (Lemon8)","actor_kind":"creator","text":"Kelly Strack posted a Huda-inspired faux freckle makeup tutorial on Lemon8.","url":"https://www.lemon8-app.com/@kellystrackofficial/7528208234223698445?region=us"},{"seq":5,"date":"2025-08-29","precision":"day","phase":"commercial","platform":"retail","actor":"Marylia Scott Cosmetics","actor_kind":"owner","text":"Scott said retargeting directed viewers to CVS, which had added the brand in 158 stores that July."},{"seq":6,"date":"2025-08-29","precision":"day","phase":"press","platform":"press","actor":"Beauty Independent","actor_kind":"press","text":"Beauty Independent reported the two reaction videos drew over 7 million views combined.","metric_value":7000000,"metric_label":"7M+ views, two videos","url":"https://www.beautyindependent.com/love-island-huda-mustafa-sellout-marylia-scott-cosmetics-freckle-pen/"},{"seq":7,"date":"2025-08-29","precision":"day","phase":"press","platform":"press","actor":"Beauty Independent","actor_kind":"press","text":"Scott said the brand later sent Spot On samples for Huda Mustafa’s birthday party.","url":"https://www.beautyindependent.com/love-island-huda-mustafa-sellout-marylia-scott-cosmetics-freckle-pen/"},{"seq":8,"date":"2025-09-18","precision":"month","phase":"jump","platform":"web","actor":"@shaelaashley (Lemon8)","actor_kind":"creator","text":"Lemon8 user @shaelaashley tagged the brand and said she might add the freckles to her routine.","url":"https://www.lemon8-app.com/@shaelaashley/7551213120338821662?region=us"}]},{"id":"HIS-00831","slug":"mcmurtry-speirling-upside-down","url":"https://howitspread.com/id/HIS-00831","title":"McMurtry Spéirling Drives Upside Down","owner":"McMurtry Automotive","kind":"campaign","sector":"auto-mobility","origin":"stunt","region":"GB","seed_date":"2025-04-11","peak_date":"2025-04-11","origin_platform":"youtube","platforms":"retail;youtube;press;reddit","mechanics":"spectacle;platform-jump","score":30,"band":"Niche","provisional":false,"coverage":0.8,"reach":28,"contagion":null,"breadth":20,"velocity":54,"longevity":21,"events":13,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-04-10","precision":"day","phase":"precursor","platform":"retail","actor":"McMurtry Automotive","actor_kind":"owner","country":"GB","text":"McMurtry ran the upside-down drive at its headquarters in Gloucestershire, England."},{"seq":2,"date":"2025-04-11","precision":"day","phase":"seed","platform":"youtube","actor":"McMurtry Automotive","actor_kind":"owner","text":"McMurtry published the official video of the Spéirling driving upside down on YouTube.","url":"https://www.youtube.com/watch?v=g6LYcgaQ46c"},{"seq":3,"date":"2025-04-11","precision":"day","phase":"peak","platform":"press","actor":"Top Gear","actor_kind":"press","text":"Top Gear reported the Spéirling was the first car in the world to drive upside down.","url":"https://www.topgear.com/car-news/electric/mcmurtry-speirling-first-car-world-drive-upside-down"},{"seq":4,"date":"2025-04-11","precision":"day","phase":"jump","platform":"reddit","actor":"r/EngineeringPorn users","actor_kind":"public","text":"An r/EngineeringPorn thread discussed the drive and linked The Drive's video coverage.","url":"https://www.reddit.com/r/EngineeringPorn/comments/1jwxidg/the_mcmurtry_speirling_becomes_the_first_car_to/"},{"seq":5,"date":"2025-04-11","precision":"day","phase":"press","platform":"press","actor":"The Drive","actor_kind":"press","text":"The Drive embedded the film and explained that fan downforce lets the car grip the rig even at rest."},{"seq":6,"date":"2025-04-14","precision":"day","phase":"press","platform":"press","actor":"The Car Guide","actor_kind":"press","text":"The Car Guide named the driver as co-founder Thomas Yates and said the car was still a prototype.","url":"https://www.guideautoweb.com/en/articles/78226/gravity-defying-mcmurtry-speirling-is-first-car-to-drive-upside-down-from-idle/"},{"seq":7,"date":"2025-04-14","precision":"day","phase":"press","platform":"press","actor":"TechRadar","actor_kind":"press","text":"TechRadar called it a party trick to spread the Spéirling name virally around the world.","url":"https://www.techradar.com/vehicle-tech/hybrid-electric-vehicles/holy-downforce-this-fan-powered-ev-just-became-the-worlds-first-to-drive-upside-down-and-its-more-than-just-a-party-trick"},{"seq":8,"date":"2025-07-11","precision":"day","phase":"response","platform":"retail","actor":"McMurtry / Goodwood Festival of Speed","actor_kind":"owner","text":"Goodwood announced McMurtry would unveil the Rotator, a display rig, at the Festival of Speed Future Lab.","url":"https://www.goodwood.com/grr/event-coverage/festival-of-speed/an-upside-down-mcmurtry-speirling-stranger-things-have-happened/"},{"seq":9,"date":"2025-07-25","precision":"day","phase":"jump","platform":"reddit","actor":"r/nextfuckinglevel users","actor_kind":"public","text":"A r/nextfuckinglevel post crediting Top Gear carried the drive to a general-interest forum.","url":"https://www.reddit.com/r/nextfuckinglevel/comments/1m9d62r/the_mcmurtry_sp%C3%A9irling_is_able_to_drive_upside/"},{"seq":10,"date":"2025-08-22","precision":"day","phase":"press","platform":"press","actor":"Professional Engineering","actor_kind":"press","text":"Professional Engineering reported McMurtry was discussing selling the technology to other companies.","url":"https://www.imeche.org/news/news-article/how-and-why-mcmurtry-made-a-car-that-can-drive-upside-down"},{"seq":11,"date":"2025-12-17","precision":"day","phase":"afterlife","platform":"press","actor":"Professional Engineering","actor_kind":"press","text":"Professional Engineering's year-end list of most-read stories picked the upside-down car feature for August.","url":"https://www.imeche.org/news/news-article/tariffs-smrs-and-an-upside-down-car-the-biggest-engineering-stories-of-2025"},{"seq":12,"date":"2025-12-28","precision":"day","phase":"afterlife","platform":"press","actor":"TechRadar","actor_kind":"press","text":"TechRadar included the drive in its list of the wackiest tech stories of 2025.","url":"https://www.techradar.com/pro/20-of-the-wackiest-tech-stories-of-2025"},{"seq":13,"date":"2026-01-24","precision":"day","phase":"afterlife","platform":"youtube","actor":"MrBeast","actor_kind":"celebrity","text":"McMurtry said MrBeast's team reached out, leading to an upside-down drive filmed in southern Germany.","url":"https://mcmurtry.com/mr-beast-upside-down-car-mcmurtry/"}]},{"id":"HIS-00832","slug":"omhu-the-iconic-dupe","url":"https://howitspread.com/id/HIS-00832","title":"OMHU: The Iconic Dupe","owner":"OMHU","kind":"campaign","sector":"home","origin":"mixed","region":"DK","seed_date":"2026-09-01","peak_date":"2026-09-05","origin_platform":"web","platforms":"web;press;retail","mechanics":"dupe-economy;scarcity-drop;newsjacking","score":27,"band":"Niche","provisional":true,"coverage":0.85,"reach":28,"contagion":35,"breadth":10,"velocity":37,"longevity":null,"events":10,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-09-01","precision":"month","phase":"seed","platform":"web","actor":"OMHU","actor_kind":"owner","text":"OMHU launched The Iconic Dupe in-house, with a launch video by Chalamet lookalike contest winner Miles Mitchell."},{"seq":2,"date":"2026-09-03","precision":"day","phase":"press","platform":"press","actor":"1883 Magazine","actor_kind":"press","text":"1883 Magazine reported Miles Mitchell and Tunahan Aydin had been recruited as \"dupefluencers\".","url":"https://1883magazine.com/timothee-chalamet-and-jacob-elordi-are-selling-a-fake-sofa-sort-of/"},{"seq":3,"date":"2026-09-05","precision":"day","phase":"peak","platform":"retail","actor":"Shoppers","actor_kind":"public","text":"TEDY went on sale on Temu, Etsy and dupe.com; OMHU says all 100 sold out in 10 minutes.","metric_value":100,"metric_label":"100 sofas sold (OMHU)","url":"https://www.port-magazine.com/design/dupe-the-dupe/"},{"seq":4,"date":"2026-09-05","precision":"day","phase":"response","platform":"web","actor":"OMHU","actor_kind":"owner","text":"OMHU said it made TEDY to sit on sale beside knockoffs on the marketplaces the copies come from.","url":"https://omhucph.com/en-es/blogs/news/the-iconic-dupe"},{"seq":5,"date":"2026-09-09","precision":"day","phase":"press","platform":"press","actor":"Business of Home","actor_kind":"press","text":"Business of Home reported the $799.99 TEDY drop had already sold out; the original starts at $1,995.","url":"https://businessofhome.com/articles/how-home-brands-are-reclaiming-the-dupe"},{"seq":6,"date":"2026-09-25","precision":"week","phase":"response","platform":"retail","actor":"OMHU / Office Magazine","actor_kind":"owner","text":"Guests inspected six numbered sofas and voted for the original; OMHU and Office hosted the hands-on comparison.","url":"https://officemagazine.net/omhu-throws-look-alike-contest%E2%80%A6-teddy-sofa"},{"seq":7,"date":"2026-09-28","precision":"week","phase":"backlash","platform":"web","actor":"Temu","actor_kind":"brand","text":"Man About Town reported Temu took OMHU's listing down for branding too similar to the dupes.","url":"https://manabouttown.tv/lifestyle/this-couch-is-the-zip-off-trouser-of-the-furniture-world--and-its-duping-the-dupes"},{"seq":8,"date":"2026-09-29","precision":"day","phase":"afterlife","platform":"press","actor":"Contagious","actor_kind":"press","text":"Contagious named the campaign its Campaign of the Week.","url":"https://www.contagious.com/en/article/news-and-views/iconic-dupe-ed3139c4e04c4cf6bf359b83a7a57e64"},{"seq":9,"date":"2026-10-08","precision":"day","phase":"response","platform":"web","actor":"OMHU","actor_kind":"owner","text":"OMHU described voting cards and measuring tapes, claiming most guests correctly identified TEDY.","url":"https://omhucph.com/blogs/inspiration/how-a-campaign-about-lookalikes-became-a-lookalike-contest"},{"seq":10,"date":"2026-10-13","precision":"day","phase":"press","platform":"press","actor":"Retail Times","actor_kind":"press","text":"Retail Times relayed campaign figures: nearly 150 pieces of coverage and an estimated reach of 38.8 million.","url":"https://retailtimes.co.uk/outduping-the-dupers-how-omhu-fought-back-when-copies-of-iconic-teddy-sofa-became-biggest-competition/"}]},{"id":"HIS-00833","slug":"pound-rockout-workout","url":"https://howitspread.com/id/HIS-00833","title":"POUND Rockout. Workout.","owner":"POUND (Cristina Peerenboom and Kirsten Potenza)","kind":"activity","sector":"health","origin":"seeded","region":"US","seed_date":"2011-01-01","peak_date":"2011-06-26","origin_platform":"retail","platforms":"retail;press;web;facebook","mechanics":"platform-jump;founder-origin","score":12,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":20,"velocity":0,"longevity":null,"events":13,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2011-01-01","precision":"month","phase":"seed","platform":"retail","actor":"POUND (Cristina Peerenboom, Kirsten Potenza)","actor_kind":"owner","text":"POUND held its first classes at a few private studios in January 2011."},{"seq":2,"date":"2011-03-01","precision":"month","phase":"commercial","platform":"retail","actor":"Crunch Fitness West Hollywood","actor_kind":"brand","text":"POUND classes started at Crunch Fitness in West Hollywood."},{"seq":3,"date":"2011-06-26","precision":"day","phase":"peak","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP reported dozens of people filled a POUND class to capacity, naming creators Peerenboom and Potenza.","url":"https://thedailyrecord.com/2011/06/26/new-hollywood-fitness-fave-drumstick-smashing/"},{"seq":4,"date":"2011-07-02","precision":"day","phase":"press","platform":"press","actor":"Khaleej Times","actor_kind":"press","text":"Khaleej Times ran the AP report on POUND.","url":"https://www.khaleejtimes.com/entertainment/smack-that-fat"},{"seq":5,"date":"2014-01-07","precision":"day","phase":"commercial","platform":"retail","actor":"POUND","actor_kind":"owner","text":"POUND launched a $39.99 home-workout DVD, citing demand; it reported classes in 37 U.S. states and five other countries.","metric_value":37,"metric_label":"37 US states (POUND)","url":"https://www.prnewswire.com/news-releases/pound-provides-the-freedom-to-sweat-sculpt--rock-at-home-239029431.html"},{"seq":6,"date":"2014-02-28","precision":"day","phase":"commercial","platform":"web","actor":"POUND / SELF","actor_kind":"owner","text":"Announced a March workout calendar with hashtag check-ins, weekly contests and a Coachella-ticket prize."},{"seq":7,"date":"2014-03-01","precision":"month","phase":"jump","platform":"retail","actor":"Seo Kelleher","actor_kind":"creator","text":"Richmond instructor Seo Kelleher first heard about POUND at a conference in New York."},{"seq":8,"date":"2014-10-21","precision":"day","phase":"press","platform":"press","actor":"Richmond magazine","actor_kind":"press","text":"Richmond magazine described POUND as drumming actions combined with cardio, strength training and Pilates.","url":"https://richmondmagazine.com/life-style/health/pound-co2fit/"},{"seq":9,"date":"2017-05-22","precision":"day","phase":"jump","platform":"facebook","actor":"BURO Malaysia","actor_kind":"press","country":"MY","text":"A BURO Malaysia writer who first saw POUND on Facebook tried a class; she said it had gone viral the year before.","url":"https://www.buro247.my/beauty/body-wellness/pound-at-sole-to-soul-dance-studio-kl.html"},{"seq":10,"date":"2017-11-29","precision":"day","phase":"jump","platform":"retail","actor":"Jagadeesh Kumar","actor_kind":"creator","country":"IN","text":"The New Indian Express said a POUND video went viral on Facebook; about 65 instructors had trained in India.","metric_value":65,"metric_label":"About 65 instructors","url":"https://www.newindianexpress.com/cities/chennai/2017/Nov/29/sticks-and-sounds-to-make-you-fit-1714181.html"},{"seq":11,"date":"2021-01-05","precision":"day","phase":"response","platform":"web","actor":"POUND (Amy Ward)","actor_kind":"owner","text":"POUND said it now delivered instructor training virtually and claimed over 400,000 participants a week.","metric_value":400000,"metric_label":"400,000+ weekly participants (POUND)","url":"https://www.canfitpro.com/blog/staying-motivated-and-inspired-in-the-now-normal/"},{"seq":12,"date":"2022-08-24","precision":"day","phase":"commercial","platform":"web","actor":"POUND","actor_kind":"owner","text":"POUND said it had nearly 30,000 instructors and 8,000 venue partners across 107 countries.","metric_value":107,"metric_label":"107 countries (POUND)","url":"https://www.athleticbusiness.com/industry-press-room/press-release/15295979/pound-launches-first-workout-designed-for-mental-wellness"},{"seq":13,"date":"2022-09-19","precision":"day","phase":"afterlife","platform":"retail","actor":"POUND / Crunch Fitness","actor_kind":"owner","text":"POUND's separate Unplugged program was set to launch at Crunch Fitness locations in major US markets."}]},{"id":"HIS-00834","slug":"reformation-youve-got-the-power","url":"https://howitspread.com/id/HIS-00834","title":"Reformation You’ve Got the Power with Monica Lewinsky","owner":"Reformation","kind":"campaign","sector":"fashion","origin":"seeded","region":"US","seed_date":"2024-02-26","peak_date":"2024-02-26","origin_platform":"web","platforms":"instagram;web;press;tv;tiktok;reddit","mechanics":"press-loop;platform-jump","score":25,"band":"Niche","provisional":true,"coverage":1,"reach":5,"contagion":35,"breadth":20,"velocity":69,"longevity":13,"events":10,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-02-23","precision":"day","phase":"precursor","platform":"instagram","actor":"Reformation","actor_kind":"owner","text":"Reformation teased an image from a forthcoming workwear collection on Instagram."},{"seq":2,"date":"2024-02-26","precision":"day","phase":"seed","platform":"web","actor":"Reformation","actor_kind":"owner","text":"Reformation announced a workwear campaign with Monica Lewinsky that encouraged shoppers to vote."},{"seq":3,"date":"2024-02-26","precision":"day","phase":"peak","platform":"press","actor":"ABC News, Us Weekly, ELLE","actor_kind":"press","text":"ABC News, Us Weekly and ELLE covered the campaign on launch day; ELLE ran an interview with Lewinsky.","url":"https://abcnews.com/GMA/Style/monica-lewinsky-reformations-new-power-voter-encouragement-campaign/story?id=107559045"},{"seq":4,"date":"2024-02-26","precision":"day","phase":"jump","platform":"tv","actor":"CNN NewsNight","actor_kind":"press","text":"Discussed Lewinsky’s Reformation campaign as reinvention and debated celebrity voter appeals."},{"seq":5,"date":"2024-02-27","precision":"day","phase":"jump","platform":"tiktok","actor":"Jessica Weslie","actor_kind":"creator","text":"TikTok user Jessica Weslie posted a reaction video saying she had not known who Lewinsky was."},{"seq":6,"date":"2024-02-27","precision":"day","phase":"jump","platform":"reddit","actor":"r/popculturechat","actor_kind":"public","text":"An r/popculturechat thread shared the campaign; one commenter called it a Lewinsky redemption arc.","url":"https://www.reddit.com/r/popculturechat/comments/1b14j5l/monica_lewinsky_for_reformation/"},{"seq":7,"date":"2024-02-27","precision":"day","phase":"backlash","platform":"reddit","actor":"r/popculturechat","actor_kind":"public","text":"A Reddit commenter wished the photos had less filter or soft glow, saying there is no shame in lines at 50."},{"seq":8,"date":"2024-03-02","precision":"day","phase":"press","platform":"press","actor":"La Vanguardia","actor_kind":"press","text":"Spain's La Vanguardia reported on TikTok reactions to the campaign.","url":"https://www.lavanguardia.com/magazine/moda/20240302/9532034/olsen-prohiben-movil-desfile-the-row-rolex-monica-lewinsky.html"},{"seq":9,"date":"2024-11-13","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy named the campaign its Best Brand Marketing Campaign winner.","url":"https://www.glossy.co/announcement/awards/saks-kendra-scott-and-reformation-are-glossy-fashion-and-luxury-awards-winners-in-2024/"},{"seq":10,"date":"2025-02-20","precision":"day","phase":"afterlife","platform":"press","actor":"Digiday","actor_kind":"press","text":"Digiday called the campaign a viral hit; Reformation said it generated over 150 press stories.","metric_value":150,"metric_label":"150+ press stories 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make their own Colapinto merch."},{"seq":2,"date":"2025-08-18","precision":"day","phase":"peak","platform":"press","actor":"Cadena Heat, Todo Fierro","actor_kind":"press","text":"Cadena Heat and Todo Fierro covered the launch; Todo Fierro quoted Colapinto praising how Renault grew the idea.","url":"https://www.todofierro.com.ar/2025/08/18/renault-argentina-te-invita-a-que-personalices-tus-merchandising-de-colapinto/"},{"seq":3,"date":"2025-08-18","precision":"day","phase":"commercial","platform":"retail","actor":"Renault Argentina","actor_kind":"owner","text":"Launch coverage also announced a limited edition of The Originals Fake Collection merch."},{"seq":4,"date":"2025-08-19","precision":"day","phase":"jump","platform":"reddit","actor":"r/formula1","actor_kind":"public","text":"The r/formula1 thread included a planned shirt and practical advice on printing and ironing transfer 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Argentina.","url":"https://www.adlatina.com/publicidad/preestreno-publicis-argentina-y-renault-celebran-el-fanatismo-sin-filtro-y-la-creatividad-sin-lmites"},{"seq":8,"date":"2025-11-18","precision":"day","phase":"afterlife","platform":"press","actor":"Ámbito","actor_kind":"press","text":"Ámbito said the campaign had a large viral impact, with more than 1.4 million impressions on X alone.","metric_value":1400000,"metric_label":"1.4M+ X impressions (claimed)","url":"https://www.ambito.com/autos/renault-argentina-un-ano-cambios-logros-y-nuevos-desafios-n6212176"}]},{"id":"HIS-00836","slug":"rini-kids-skincare-launch","url":"https://howitspread.com/id/HIS-00836","title":"Rini Kids' Skincare Launch","owner":"rini (Shay Mitchell, Esther Song, Matte 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Song and Matte Babel.","url":"https://www.prnewswire.com/news-releases/rini-a-kid-first-brand-where-skincare-and-play-meet-innovation-302606460.html"},{"seq":3,"date":"2025-11-06","precision":"day","phase":"press","platform":"press","actor":"Parade","actor_kind":"press","text":"Parade reported critics flooded Mitchell's Instagram post; an image of a girl in a facial mask intensified it.","url":"https://parade.com/news/you-star-shay-mitchells-new-kids-skincare-line-sparks-immediate-social-media-war"},{"seq":4,"date":"2025-11-07","precision":"day","phase":"press","platform":"press","actor":"Cosmetics Business","actor_kind":"press","text":"Cosmetics Business covered the backlash in Rini's Instagram comments; products cost US$5.99 to $6.99.","url":"https://cosmeticsbusiness.com/shay-mitchell-children-skin-care-brand-rini-faces-backlash"},{"seq":5,"date":"2025-11-10","precision":"week","phase":"backlash","platform":"instagram","actor":"Sarah Adams","actor_kind":"creator","text":"By Nov. 10, Sarah Adams had posted a prominent critical comment on Instagram, Forbes reported."},{"seq":6,"date":"2025-11-10","precision":"day","phase":"commercial","platform":"web","actor":"rini","actor_kind":"owner","text":"Forbes reported Rini's three- and five-mask packs were sold out.","url":"https://www.forbes.com/sites/conormurray/2025/11/10/the-controversy-over-new-skincare-brand-rini-marketing-products-to-children-explained/"},{"seq":7,"date":"2025-11-12","precision":"week","phase":"jump","platform":"tiktok","actor":"Casey Lewis","actor_kind":"creator","text":"By Nov. 12, cultural analyst Casey Lewis had defended Rini and its sheet masks on TikTok.","url":"https://www.beautyindependent.com/internet-thinks-shay-mitchell-toddler-skincare-brand-rini-bad-idea-does-beauty-industry-agree/"},{"seq":8,"date":"2025-11-13","precision":"week","phase":"peak","platform":"press","actor":"Glamour, ABC News (Australia)","actor_kind":"press","text":"Glamour wrote that Rini had reached peak backlash that 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play."},{"seq":12,"date":"2025-11-19","precision":"week","phase":"backlash","platform":"instagram","actor":"Jo Elvin","actor_kind":"creator","text":"By Nov. 19, Jo Elvin had criticized Glamour's defense of Rini in a comment on Glamour's Instagram post."},{"seq":13,"date":"2025-11-19","precision":"day","phase":"response","platform":"tv","actor":"Shay Mitchell","actor_kind":"owner","text":"On TODAY, Mitchell responded to the backlash and said she did not think masks were necessary for kids.","url":"https://www.aol.com/articles/exclusive-shay-mitchell-responds-backlash-155459149.html"}]},{"id":"HIS-00837","slug":"silent-walking","url":"https://howitspread.com/id/HIS-00837","title":"Silent 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ads.","url":"https://www.looper.com/1515724/super-bowl-2024-most-watched-commercials/"},{"seq":9,"date":"2024-02-26","precision":"day","phase":"press","platform":"press","actor":"Search Engine Journal","actor_kind":"press","text":"Search Engine Journal reported the teaser had 43.1 million YouTube views; four versions had 46 million.","metric_value":43100000,"metric_label":"43.1M YouTube views","url":"https://www.searchenginejournal.com/best-super-bowl-ads/508836/"},{"seq":10,"date":"2024-03-10","precision":"day","phase":"response","platform":"tv","actor":"State Farm","actor_kind":"owner","text":"iSpot reported the Neighbaaa: Chopaaa variant aired again during the Oscars.","url":"https://www.ispot.tv/hub/ispot-data-shows-oscars-ads-take-home-sunday-primetime-win/"},{"seq":11,"date":"2025-07-20","precision":"day","phase":"afterlife","platform":"press","actor":"Acting Magazine","actor_kind":"press","text":"Acting Magazine wrote that the hero spot, Like a Good Neighbaaa, became a viral hit.","url":"https://actingmagazine.com/2025/07/was-arnold-schwarzenegger-in-a-state-farm-commercial/"}]},{"id":"HIS-00840","slug":"subaru-gymkhana-2022-vacation-shred","url":"https://howitspread.com/id/HIS-00840","title":"Gymkhana 2022: Vacation Shred","owner":"Subaru of America; Hoonigan","kind":"campaign","sector":"auto-mobility","origin":"seeded","region":"US","seed_date":"2022-12-06","peak_date":"2022-12-06","origin_platform":"youtube","platforms":"youtube;press;web","mechanics":"spectacle;press-loop","score":34,"band":"Niche","provisional":true,"coverage":1,"reach":46,"contagion":35,"breadth":10,"velocity":65,"longevity":11,"events":8,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-12-06","precision":"day","phase":"seed","platform":"youtube","actor":"Subaru of America / Hoonigan","actor_kind":"owner","text":"Subaru and Hoonigan released Vacation Shred, the second Travis Pastrana Gymkhana video.","url":"https://www.youtube.com/watch?v=LXzPkkQirnM"},{"seq":2,"date":"2022-12-06","precision":"day","phase":"peak","platform":"press","actor":"Car and Driver, MotorTrend, Heavy","actor_kind":"press","text":"Car and Driver, MotorTrend and Heavy covered the film on release day, including jumps over a bridge and a helicopter.","url":"https://www.caranddriver.com/news/a42158743/gymkhana-2022-travis-pastrana-subaru-video/"},{"seq":3,"date":"2022-12-06","precision":"day","phase":"commercial","platform":"youtube","actor":"Yokohama, Pit Viper, Monster Jam","actor_kind":"brand","text":"Heavy reported Yokohama, Pit Viper and Monster Jam supported the film, with prominent Black Rifle Coffee logos.","url":"https://heavy.com/sports/nascar/travis-pastrana-gymkhana-video-fort-lauderdale/"},{"seq":4,"date":"2022-12-06","precision":"day","phase":"jump","platform":"web","actor":"MX-5 Miata Forum users","actor_kind":"public","text":"Miata forum members discussed Pastrana's Gymkhana film on release day; a later reply linked the car breakdown.","url":"https://forum.miata.net/vb/archive/index.php/t-764162.html"},{"seq":5,"date":"2022-12-06","precision":"day","phase":"jump","platform":"web","actor":"NickD / Grassroots Motorsports users","actor_kind":"public","text":"Shared the film and discussed specific scenes and suspension details."},{"seq":6,"date":"2022-12-07","precision":"day","phase":"press","platform":"press","actor":"Diario AS","actor_kind":"press","text":"Diario AS reported the film passed 2 million YouTube views in under 24 hours.","metric_value":2000000,"metric_label":"2M+ views in under 24 hours","url":"https://as.com/deportes_accion/2022/12/07/mas_accion/1670411419_464780.html"},{"seq":7,"date":"2022-12-19","precision":"day","phase":"commercial","platform":"youtube","actor":"Film Lauderdale","actor_kind":"brand","text":"Film Lauderdale said the video passed 11 million views in ten days and kept appearing on YouTube's trending list.","metric_value":11000000,"metric_label":"11M+ views in ten days","url":"https://filmlauderdale.org/travis-pastranas-new-gymkhana-video-spotlights-broward-county/"},{"seq":8,"date":"2023-01-28","precision":"day","phase":"afterlife","platform":"youtube","actor":"Subaru of America","actor_kind":"owner","text":"Motor Authority covered Road to Gymkhana 2022, Subaru's three-part behind-the-scenes series.","url":"https://www.motorauthority.com/news/1138525_shooting-gymkhana-2022-was-a-scramble"}]},{"id":"HIS-00841","slug":"swan-beauty-acquired-a-husband","url":"https://howitspread.com/id/HIS-00841","title":"Swan Beauty: Acquired a Husband","owner":"Swan Beauty","kind":"campaign","sector":"beauty","origin":"mixed","region":"US","seed_date":"2026-04-23","peak_date":"2026-04-24","origin_platform":"tiktok","platforms":"web;tiktok;reddit;press;audio","mechanics":"press-loop;controversy","score":28,"band":"Niche","provisional":true,"coverage":1,"reach":23,"contagion":35,"breadth":10,"velocity":31,"longevity":54,"events":17,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2026-01-14","precision":"day","phase":"precursor","platform":"web","actor":"Swan Beauty","actor_kind":"owner","text":"Swan Beauty launched on January 14, founder Colby Mitchell later said."},{"seq":2,"date":"2026-04-23","precision":"day","phase":"seed","platform":"tiktok","actor":"Brigette Pheloung (@acquiredstyle)","actor_kind":"creator","text":"Pheloung's St. Barths bachelorette trip began; her jet-tour TikTok was captioned Welcome to Acquired 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Things Fashion Tech (Mary Korlin-Downs)","actor_kind":"creator","text":"Mary Korlin-Downs identified the trip as Pheloung's 'Acquired A Husband' bachelorette in St. Barths.","url":"https://allthingsfashiontech.substack.com/p/who-is-swan-beauty"},{"seq":7,"date":"2026-04-26","precision":"day","phase":"backlash","platform":"web","actor":"highly flammable (Rachel Richardson)","actor_kind":"creator","text":"Traced the jet, app, villa and founder videos; reported split reactions as a second Reddit thread debated sales.","url":"https://highlyflammable.substack.com/p/acquired-style-bachelorette-swan-beauty"},{"seq":8,"date":"2026-04-28","precision":"day","phase":"press","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy interviewed Swan's CEO; the brand said only the Pheloung sisters had posting requirements.","url":"https://www.glossy.co/beauty/exclusive-swan-beauty-ceo-on-the-acquiredstyle-bachelorette-party-that-broke-the-internet/"},{"seq":9,"date":"2026-04-28","precision":"day","phase":"commercial","platform":"web","actor":"Swan Beauty","actor_kind":"owner","text":"Swan said the trip had generated $1.9 million in earned media value as of April 28.","metric_value":1900000,"metric_label":"$1.9M earned media value"},{"seq":10,"date":"2026-04-28","precision":"day","phase":"response","platform":"press","actor":"Colby Mitchell / Glossy","actor_kind":"owner","text":"Described meeting the sisters through The Leo Group before launch and choosing a getting-ready content setting."},{"seq":11,"date":"2026-04-29","precision":"day","phase":"response","platform":"press","actor":"Colby Mitchell","actor_kind":"owner","text":"Mitchell told Verified that impressions went from an average of 500,000 to almost 20 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2.7 million views.","metric_value":2700000,"metric_label":"2.7M views","url":"https://www.glossy.co/fashion/the-other-bachelorette-trip-brand-how-the-pheloung-sisters-fueled-excitement-for-their-phe-phe-collection/"},{"seq":15,"date":"2026-05-08","precision":"day","phase":"response","platform":"press","actor":"Pheloung sisters / Glossy","actor_kind":"creator","text":"Said leaving Phe Phe outfits untagged was strategic; this adjacent-brand tactic was separate from Swan."},{"seq":16,"date":"2026-05-10","precision":"day","phase":"response","platform":"audio","actor":"Colby Mitchell","actor_kind":"owner","text":"Mitchell told the Fashion & Founders podcast the app had over 27,000 downloads.","url":"https://fashionandfounders.buzzsprout.com/2177930/episodes/19152382-the-brand-behind-acquired-style-s-viral-bachelorette-trip-swan-beauty"},{"seq":17,"date":"2026-09-21","precision":"day","phase":"afterlife","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported that Swan ran five partnerships during New York Fashion Week.","url":"https://www.glossy.co/beauty/fresh-off-its-viral-influencer-bachelorette-trip-swan-beauty-attempts-a-nyfw-blitz/"}]},{"id":"HIS-00842","slug":"sydney-sweeney-has-great-jeans","url":"https://howitspread.com/id/HIS-00842","title":"Sydney Sweeney Has Great Jeans","owner":"American Eagle Outfitters","kind":"campaign","sector":"fashion","origin":"mixed","region":"US","seed_date":"2025-07-23","peak_date":"2025-08-04","origin_platform":"web","platforms":"retail;web;press;x;tiktok;instagram;youtube","mechanics":"controversy;political-adoption;press-loop;platform-jump","score":40,"band":"Notable","provisional":false,"coverage":1,"reach":36,"contagion":35,"breadth":40,"velocity":60,"longevity":32,"events":15,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-07-14","precision":"week","phase":"precursor","platform":"retail","actor":"American 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Shields's Calvin Klein ad, Know Your Meme reported."},{"seq":5,"date":"2025-07-25","precision":"day","phase":"backlash","platform":"x","actor":"@lavendersodaa","actor_kind":"creator","text":"X user @lavendersodaa quote-posted the ad with criticism."},{"seq":6,"date":"2025-07-26","precision":"day","phase":"jump","platform":"tiktok","actor":"@midwesterngothic","actor_kind":"creator","text":"TikTok user @midwesterngothic posted a critical video about the ad."},{"seq":7,"date":"2025-07-30","precision":"day","phase":"backlash","platform":"tiktok","actor":"Doja Cat","actor_kind":"celebrity","text":"Euronews reported that Doja Cat had posted a now-viral TikTok mocking the ads.","url":"https://www.euronews.com/2025/07/30/doja-cat-brutally-trolls-sydney-sweeneys-controversial-jeans-ad-amid-fierce-backlash"},{"seq":8,"date":"2025-07-31","precision":"day","phase":"press","platform":"press","actor":"ABC News (Australia)","actor_kind":"press","country":"AU","text":"ABC News reported accusations against the campaign; one video had since been removed.","url":"https://www.abc.net.au/news/2025-07-31/sydney-sweeney-american-eagle-advertisement-controversy/105589506"},{"seq":9,"date":"2025-08-01","precision":"day","phase":"response","platform":"instagram","actor":"American Eagle","actor_kind":"owner","text":"American Eagle responded that the campaign was always about the jeans."},{"seq":10,"date":"2025-08-04","precision":"day","phase":"peak","platform":"web","actor":"Social media users","actor_kind":"public","text":"Open Measures found that mentions of the ad on the platforms it sampled peaked on August 4.","url":"https://blog.openmeasures.io/p/outrage-over-american-eagles-great"},{"seq":11,"date":"2025-08-04","precision":"day","phase":"commercial","platform":"press","actor":"Stock market","actor_kind":"public","text":"American Eagle shares closed at $13.28, up 24%.","metric_value":24,"metric_label":"+24% 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(@benntheredonethat)","kind":"activity","sector":"health","origin":"seeded","region":"US","seed_date":"2022-04-01","peak_date":"2022-05-13","origin_platform":"tiktok","platforms":"tiktok;x;press;audio;retail","mechanics":"platform-jump;press-loop","score":32,"band":"Niche","provisional":true,"coverage":0.65,"reach":29,"contagion":null,"breadth":40,"velocity":28,"longevity":null,"events":14,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-04-01","precision":"month","phase":"seed","platform":"tiktok","actor":"Allie Bennett (@benntheredonethat)","actor_kind":"owner","text":"Allie Bennett posted the first Taylor Swift Treadmill Strut on TikTok in April 2022.","url":"https://www.tiktok.com/@benntheredonethat/video/7090946803239161134"},{"seq":2,"date":"2022-04-27","precision":"day","phase":"jump","platform":"x","actor":"SWIFTs TikTok","actor_kind":"creator","text":"The fan account SWIFTs TikTok reposted the workout on Twitter."},{"seq":3,"date":"2022-05-01","precision":"day","phase":"jump","platform":"x","actor":"Brandi Wise","actor_kind":"creator","text":"Twitter user Brandi Wise said she saw the workout from Benntheredonethat and had to try it."},{"seq":4,"date":"2022-05-11","precision":"day","phase":"jump","platform":"x","actor":"Caoímhe","actor_kind":"creator","text":"Twitter user Caoímhe said she did the walking playlist outside."},{"seq":5,"date":"2022-05-13","precision":"day","phase":"peak","platform":"press","actor":"TODAY (NBC)","actor_kind":"press","text":"TODAY reported over 3 million TikTok views for the workout; 107.5 KISS FM covered it the same day.","metric_value":3000000,"metric_label":"3M+ views","url":"https://www.today.com/health/diet-fitness/taylor-swift-walking-workout-tiktok-treadmill-workout-rcna28417"},{"seq":6,"date":"2022-05-13","precision":"day","phase":"jump","platform":"audio","actor":"Allie Bennett","actor_kind":"owner","text":"Bennett's workout playlist was on Spotify by the time of the TODAY article."},{"seq":7,"date":"2022-05-21","precision":"day","phase":"press","platform":"press","actor":"The Times of India","actor_kind":"press","country":"IN","text":"The Times of India covered the routine, describing an April clip of Bennett on a treadmill.","url":"https://timesofindia.indiatimes.com/life-style/health-fitness/weight-loss/will-you-try-this-viral-taylor-swift-treadmill-workout-to-lose-weight/photostory/91692680.cms"},{"seq":8,"date":"2022-06-20","precision":"day","phase":"press","platform":"press","actor":"Tom's Guide","actor_kind":"press","text":"Tom's Guide reported that the Taylor Swift treadmill workout had gone viral on TikTok.","url":"https://www.tomsguide.com/news/this-taylor-swift-treadmill-workout-has-gone-viral-on-tiktok-heres-why"},{"seq":9,"date":"2022-11-14","precision":"day","phase":"response","platform":"tiktok","actor":"Allie Bennett","actor_kind":"owner","text":"Bennett had released a Midnights version of the workout."},{"seq":10,"date":"2022-11-14","precision":"day","phase":"press","platform":"press","actor":"Blogilates","actor_kind":"press","text":"Blogilates published a first-person trial of the Midnights workout.","url":"https://www.blogilates.com/blog/taylor-swift-midnights-tiktok-treadmill-workout/"},{"seq":11,"date":"2023-03-27","precision":"day","phase":"commercial","platform":"retail","actor":"Orangetheory Fitness","actor_kind":"brand","text":"Orangetheory announced a TreadmillStrut collaboration with Bennett for its 1,500+ studios.","url":"https://www.prnewswire.com/news-releases/tiktoker-allie-bennett-brings-her-viral-treadmillstrut-to-orangetheory-fitness-studios-across-the-globe-301782052.html"},{"seq":12,"date":"2023-04-05","precision":"day","phase":"afterlife","platform":"retail","actor":"Orangetheory Fitness","actor_kind":"brand","text":"Orangetheory scheduled the class for National Walking Day; its PR agency cited a Good Morning America feature."},{"seq":13,"date":"2023-04-20","precision":"day","phase":"afterlife","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian listed treadmill struts among TikTok fitness ideas, without naming Bennett.","url":"https://www.theguardian.com/lifeandstyle/2023/apr/20/celebrate-yourself-and-try-a-naked-5k-30-ways-to-make-fitness-more-fun"},{"seq":14,"date":"2023-10-24","precision":"day","phase":"afterlife","platform":"press","actor":"Christine Winder / The Everygirl","actor_kind":"press","text":"Published a trial of Bennett’s playlists, describing fast-walk substitutions and a longer version."}]},{"id":"HIS-00844","slug":"the-really-good-podcast","url":"https://howitspread.com/id/HIS-00844","title":"The Really Good Podcast","owner":"Bobbi 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podcast on Spotify and the full Drake interview had gone.","url":"https://www.bbc.com/news/newsbeat-66508522"},{"seq":10,"date":"2023-08-23","precision":"day","phase":"commercial","platform":"press","actor":"Bobbi Althoff","actor_kind":"owner","text":"Bustle reported that Althoff had signed with the talent agency WME.","url":"https://www.bustle.com/entertainment/bobbi-althoff-drake-interview-podcast-tiktok"},{"seq":11,"date":"2023-10-12","precision":"day","phase":"backlash","platform":"press","actor":"Mamamia","actor_kind":"press","text":"Mamamia said Althoff's interviewing persona had become a point of contention with her audience.","url":"https://www.mamamia.com.au/who-is-bobbi-althoff/"},{"seq":12,"date":"2024-06-25","precision":"day","phase":"commercial","platform":"audio","actor":"Studio71","actor_kind":"brand","text":"Studio71 signed an exclusive distribution, ad sales and marketing deal for Althoff's podcast.","url":"https://podnews.net/press-release/really-good-podcast-studio71"}]},{"id":"HIS-00845","slug":"the-row-phone-ban","url":"https://howitspread.com/id/HIS-00845","title":"The Row’s No-Phone Fashion Show","owner":"The Row (Mary-Kate and Ashley Olsen)","kind":"moment","sector":"fashion","origin":"organic","region":"FR","seed_date":"2024-02-28","peak_date":"2024-02-29","origin_platform":"x","platforms":"x;press;web;instagram","mechanics":"transgression;controversy;press-loop","score":48,"band":"Notable","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":30,"velocity":100,"longevity":19,"events":15,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-02-28","precision":"day","phase":"seed","platform":"x","actor":"Vanessa Friedman (@VVFriedman)","actor_kind":"creator","text":"Vanessa Friedman posted The Row's request that guests refrain from capturing or sharing content.","url":"https://x.com/VVFriedman/status/1762784297776267734"},{"seq":2,"date":"2024-02-28","precision":"day","phase":"press","platform":"press","actor":"Complex","actor_kind":"press","text":"Complex reported that guests used notepads and pencils provided at the show.","url":"https://www.complex.com/style/a/jaelaniturnerwilliams/mary-kate-and-ashley-olsen-the-row-no-phones-notepads"},{"seq":3,"date":"2024-02-28","precision":"day","phase":"jump","platform":"web","actor":"theFashionSpot forum users","actor_kind":"public","text":"Users on theFashionSpot forum debated the phone ban.","url":"https://forums.thefashionspot.com/threads/the-row-resort-2025-paris.414161/"},{"seq":4,"date":"2024-02-29","precision":"day","phase":"jump","platform":"instagram","actor":"Style Not Com","actor_kind":"creator","text":"CNN Brasil reported that the Instagram page Style Not Com discussed the restriction."},{"seq":5,"date":"2024-02-29","precision":"day","phase":"peak","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business reported that the internet lit up in response; The Row did not respond to it.","url":"https://www.vogue.com/article/what-a-no-phone-fashion-show-means-in-the-social-media-era"},{"seq":6,"date":"2024-02-29","precision":"day","phase":"press","platform":"press","actor":"CNN Brasil","actor_kind":"press","country":"BR","text":"CNN Brasil reported that the decision divided opinion on social media.","url":"https://www.cnnbrasil.com.br/style/moda/em-paris-marca-the-row-das-gemeas-olsen-proibe-uso-do-celular/"},{"seq":7,"date":"2024-02-29","precision":"day","phase":"press","platform":"web","actor":"Rian Phin","actor_kind":"creator","text":"Rian Phin published a commentary titled 'No Phones At Fashion Week!'","url":"https://thatadult.substack.com/p/no-phones-at-fashion-week"},{"seq":8,"date":"2024-02-29","precision":"day","phase":"response","platform":"press","actor":"The Row","actor_kind":"owner","text":"The Washington Post reported that The Row would not release photographs until the next week.","url":"https://www.washingtonpost.com/style/fashion/2024/02/29/paris-fashion-review-chloe-row/?itid=ap_racheltashjian"},{"seq":9,"date":"2024-03-03","precision":"day","phase":"press","platform":"press","actor":"Jing Daily","actor_kind":"press","country":"CN","text":"Jing Daily reported the policy reduced social media coverage and affected Chinese online discussion.","url":"https://jingdaily.com/posts/the-row-no-phone-paris-fashion-week-policy"},{"seq":10,"date":"2024-03-04","precision":"day","phase":"response","platform":"web","actor":"The Row","actor_kind":"owner","text":"Released collection images, according to Fashionista’s March 5 report."},{"seq":11,"date":"2024-03-05","precision":"day","phase":"press","platform":"press","actor":"Fashionista","actor_kind":"press","text":"Reproduced the Winter 2024 collection photographs, credited to The Row."},{"seq":12,"date":"2024-03-07","precision":"day","phase":"response","platform":"web","actor":"The Row","actor_kind":"owner","text":"Grazia reviewed the now-public collection photographs shot by Jamie Hawkesworth.","url":"https://www.grazia.my/fashion/pfw-the-row-fall-winter-2024-collection-mary-kate-ashley-olsen/"},{"seq":13,"date":"2024-03-08","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian wrote that some saw the ban as snobbery and others as an elitist marketing ploy.","url":"https://www.theguardian.com/fashion/2024/mar/05/fashion-statement-olsen-twins-the-row-social-media-blackout"},{"seq":14,"date":"2025-06-17","precision":"day","phase":"afterlife","platform":"press","actor":"Culted","actor_kind":"press","text":"Culted described The Row's phone rule as having gone viral.","url":"https://culted.com/fashion/how-the-fashion-show-content-ban-reflects-fatigue-with-hype-culture/"},{"seq":15,"date":"2026-02-10","precision":"day","phase":"afterlife","platform":"web","actor":"Derek Blasberg","actor_kind":"creator","text":"Derek Blasberg answered a reader question on whether more brands would follow the policy.","url":"https://derekblasberg.substack.com/p/you-asked-i-answeredwhat-really-happens"}]},{"id":"HIS-00846","slug":"turbo-token","url":"https://howitspread.com/id/HIS-00846","title":"Turbo (TURBO)","owner":"Rhett Mankind (Rhett Dashwood)","kind":"app","sector":"finance","origin":"seeded","region":"GLOBAL","seed_date":"2023-04-29","peak_date":"2023-05-09","origin_platform":"x","platforms":"x;press;web","mechanics":"founder-origin;underdog;press-loop","score":30,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":56,"longevity":null,"events":16,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-04-23","precision":"day","phase":"precursor","platform":"x","actor":"Rhett Mankind","actor_kind":"owner","text":"Mankind tweeted that he gave GPT-4 a $69 budget and asked it to make the next great meme coin."},{"seq":2,"date":"2023-04-24","precision":"day","phase":"precursor","platform":"x","actor":"Rhett Mankind","actor_kind":"owner","text":"After followers picked the name TurboToad, Mankind polled them on a toad mascot image."},{"seq":3,"date":"2023-04-24","precision":"week","phase":"precursor","platform":"x","actor":"Rhett Mankind","actor_kind":"owner","text":"A bot drained the $69 test pool; followers voted to continue, and the token was renamed Turbo."},{"seq":4,"date":"2023-04-28","precision":"day","phase":"precursor","platform":"x","actor":"Rhett Mankind","actor_kind":"owner","text":"Mankind said he would hand the project over to his followers."},{"seq":5,"date":"2023-04-29","precision":"day","phase":"seed","platform":"x","actor":"Rhett Mankind","actor_kind":"owner","text":"Mankind's launch-wrap tweet reported 69B $TURBO, 50 holders and +3.5 ETH ($6,669).","url":"https://x.com/rhett/status/1652206312946802688"},{"seq":6,"date":"2023-05-01","precision":"day","phase":"jump","platform":"x","actor":"Pranksy","actor_kind":"creator","text":"Collector Pranksy said he had made a V3 liquidity pool for Turbo."},{"seq":7,"date":"2023-05-03","precision":"day","phase":"press","platform":"press","actor":"nft now","actor_kind":"press","text":"nft now reported a $50 million market cap and said the token was spreading across Twitter.","metric_value":50000000,"metric_label":"$50M market cap","url":"https://nftnow.com/features/how-a-digital-artist-used-chat-gpt-to-create-a-50m-meme-coin/"},{"seq":8,"date":"2023-05-04","precision":"day","phase":"press","platform":"press","actor":"Metaverse Post","actor_kind":"press","text":"Metaverse Post said the GPT-4 meme coin had gone viral in the past few days.","url":"https://mpost.io/digital-artist-rhett-mankind-uses-gpt-4-to-create-meme-coin-with-50m-market-cap/"},{"seq":9,"date":"2023-05-04","precision":"day","phase":"commercial","platform":"press","actor":"CryptoSlate","actor_kind":"press","text":"CryptoSlate reported that exchanges MEXC and LBank had listed the token.","url":"https://cryptoslate.com/chatgpt-created-turbo-memecoin-crosses-50m-marketcap/"},{"seq":10,"date":"2023-05-05","precision":"day","phase":"jump","platform":"x","actor":"Elon Musk","actor_kind":"celebrity","text":"Elon Musk commented on a Turbo artwork Beeple shared; The Metaversalist reported a spike in interest.","url":"https://themetaversalist.beehiiv.com/p/turbo-toad-memecoin"},{"seq":11,"date":"2023-05-06","precision":"day","phase":"commercial","platform":"web","actor":"Traders","actor_kind":"public","text":"Artnet reported that the token had peaked on May 6 and had already crashed once."},{"seq":12,"date":"2023-05-09","precision":"day","phase":"peak","platform":"press","actor":"The Block","actor_kind":"press","text":"The Block reported that Turbo passed Shiba Inu in volume traded, with $141.8M in 24 hours.","metric_value":141800000,"metric_label":"$141.8M 24h volume","url":"https://www.theblock.co/news/business/2023-05-09-pepe-whales-turbo-memecoin-229941"},{"seq":13,"date":"2023-05-09","precision":"day","phase":"response","platform":"press","actor":"Rhett Mankind","actor_kind":"owner","text":"Mankind told Artnet that Turbo was a creative experiment with no intrinsic value, team or roadmap.","url":"https://news.artnet.com/market/turbo-memecoin-artist-rhett-mankind-turbotoad-chatgpt-2297831"},{"seq":14,"date":"2023-05-15","precision":"day","phase":"commercial","platform":"press","actor":"The Block","actor_kind":"press","text":"The Block reported that Turbo's market cap had fallen to around $48 million.","url":"https://www.theblock.co/news/business/2023-05-15-turbo-toad-token-memecoin-pepe-interview-230799"},{"seq":15,"date":"2024-09-16","precision":"day","phase":"afterlife","platform":"web","actor":"Binance","actor_kind":"brand","text":"Binance opened spot trading in TURBO.","url":"https://www.binance.com/en/support/announcement/detail/4336ae4908154736acff8302509f7a05"},{"seq":16,"date":"2024-10-15","precision":"day","phase":"afterlife","platform":"press","actor":"BeInCrypto","actor_kind":"press","text":"BeInCrypto reported that Turbo's market cap exceeded $800 million.","url":"https://beincrypto.com/turbo-soars-116-in-october-reaches-ath/"}]},{"id":"HIS-00847","slug":"yangwang-u8-reveal","url":"https://howitspread.com/id/HIS-00847","title":"Yangwang U8 Reveal Demonstrations","owner":"BYD (Yangwang)","kind":"product","sector":"auto-mobility","origin":"stunt","region":"CN","seed_date":"2023-01-05","peak_date":"2023-01-06","origin_platform":"web","platforms":"xiaohongshu;web;reddit;press;x;retail","mechanics":"spectacle;mystery-lore;counter-programming","score":38,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":10,"velocity":69,"longevity":43,"events":11,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-12-22","precision":"day","phase":"precursor","platform":"xiaohongshu","actor":"Yangwang","actor_kind":"owner","text":"Yangwang shared images of partial details of its first model on Weibo.","url":"https://cnevpost.com/2022/12/22/byd-to-unveil-yangwang-brand-and-first-model-jan-5/"},{"seq":2,"date":"2023-01-05","precision":"day","phase":"seed","platform":"web","actor":"BYD","actor_kind":"owner","country":"CN","text":"BYD unveiled Yangwang; chairman Wang Chuanfu drove the U8 into the venue, and it did a 360-degree tank turn.","url":"https://carnewschina.com/2023/01/05/byd-yangwang-u8-r1-launched-in-china/"},{"seq":3,"date":"2023-01-05","precision":"day","phase":"jump","platform":"reddit","actor":"r/electricvehicles users","actor_kind":"public","text":"An r/electricvehicles thread discussed the launch; commenters questioned the flotation feature.","url":"https://www.reddit.com/r/electricvehicles/comments/103uk7m/byd_yangwang_u8_launched_in_china_with_1100_hp/"},{"seq":4,"date":"2023-01-05","precision":"day","phase":"press","platform":"press","actor":"Autocar","actor_kind":"press","text":"Autocar covered the new brand and compared the U8's tank turns with Mercedes.","url":"https://d2km96w3x5blkf.cloudfront.net/car-news/new-cars/byd-yangwang"},{"seq":5,"date":"2023-01-06","precision":"day","phase":"peak","platform":"press","actor":"Road & Track","actor_kind":"press","text":"Road & Track ran 'BYD's Latest SUV Can Moonwalk Across a Stage' on footage of it moving sideways.","url":"https://www.roadandtrack.com/news/a42417756/byd-ev-suv-moonwalks-across-stage/"},{"seq":6,"date":"2023-01-06","precision":"day","phase":"jump","platform":"x","actor":"BYD Brian Luo (@BrianLuo445)","actor_kind":"owner","text":"BYD Brian Luo posted the demonstration on X; The Autopian embedded the post.","url":"https://www.theautopian.com/byd-yangwang-y8/"},{"seq":7,"date":"2023-02-22","precision":"day","phase":"response","platform":"web","actor":"Xu Kai / Yangwang","actor_kind":"owner","text":"At a technical briefing, U8 director Xu Kai confirmed the stage side-step used special Mecanum wheels."},{"seq":8,"date":"2023-09-20","precision":"day","phase":"commercial","platform":"web","actor":"BYD","actor_kind":"owner","text":"BYD launched the U8 Premium Edition at RMB 1,098,000.","url":"https://www.byd.com/us/news-list/BYD-Launched-the-U8-Premium-Edition-Under-Its-High-End-Sub-Brand-Yangwang"},{"seq":9,"date":"2023-11-24","precision":"day","phase":"commercial","platform":"retail","actor":"BYD","actor_kind":"owner","text":"U8 deliveries began on November 24; BYD delivered 408 in November, CnEVPost reported.","metric_value":408,"metric_label":"408 delivered in Nov.","url":"https://cnevpost.com/2024/01/01/byd-dec-2023-sales-breakdown/"},{"seq":10,"date":"2023-12-01","precision":"month","phase":"commercial","platform":"retail","actor":"Yangwang","actor_kind":"owner","text":"The Yangwang brand delivered 1,593 vehicles in December.","url":"https://cnevpost.com/2024/01/01/byd-dec-2023-sales-breakdown/"},{"seq":11,"date":"2024-01-04","precision":"day","phase":"afterlife","platform":"press","actor":"AutonetMagz","actor_kind":"press","text":"AutonetMagz said Yangwang went viral soon after launch and named the turning SUV in videos as the U8.","url":"https://autonetmagz.com/yangwang-fang-cheng-bao-perluasan-merk-byd-untuk-konsumen/124339/"}]},{"id":"HIS-00848","slug":"2048","url":"https://howitspread.com/id/HIS-00848","title":"2048","owner":"Gabriele Cirulli","kind":"game","sector":"gaming","origin":"seeded","region":"IT","seed_date":"2014-03-09","peak_date":"2014-04-01","origin_platform":"web","platforms":"web;x;press;app-store;youtube","mechanics":"founder-origin;platform-jump;press-loop;controversy;dupe-economy","score":47,"band":"Notable","provisional":false,"coverage":0.85,"reach":37,"contagion":65,"breadth":80,"velocity":0,"longevity":null,"events":16,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2014-03-09","precision":"day","phase":"seed","platform":"web","actor":"Gabriele Cirulli","actor_kind":"owner","text":"Cirulli released his free browser puzzle, which merged matching numbered tiles.","url":"https://gabrielecirulli.github.io/2048/"},{"seq":2,"date":"2014-03-10","precision":"day","phase":"jump","platform":"web","actor":"frederfred / Hacker News","actor_kind":"creator","text":"frederfred shared 2048 on Hacker News after Cirulli’s Designer News feedback post, the creator later recalled.","url":"https://news.ycombinator.com/item?id=7373566"},{"seq":3,"date":"2014-03-12","precision":"day","phase":"response","platform":"x","actor":"Gabriele Cirulli","actor_kind":"owner","text":"Cirulli reported that 28,000 people were playing simultaneously.","url":"https://techcrunch.com/2014/03/24/clones-clones-everywhere-1024-2048-and-other-copies-of-popular-paid-game-threes-fill-the-app-stores/"},{"seq":4,"date":"2014-03-17","precision":"day","phase":"press","platform":"press","actor":"City A.M.","actor_kind":"press","text":"Cirulli told City A.M. most players came from anglophone countries, with China second.","url":"https://www.cityam.com/how-one-19-year-old-won-internet-addictive-puzzler-2048/"},{"seq":5,"date":"2014-03-24","precision":"day","phase":"jump","platform":"x","actor":"Twitter players","actor_kind":"public","text":"Players posted about 2048 taking over their classrooms and study time.","url":"https://www.latimes.com/business/technology/la-fi-tn-2048-latest-gaming-craze-20140324-story.html"},{"seq":6,"date":"2014-03-24","precision":"day","phase":"commercial","platform":"app-store","actor":"Independent app developers","actor_kind":"public","text":"A separate 2048 clone topped Apple’s free-game chart; it was not Cirulli’s app.","url":"https://www.latimes.com/business/technology/la-fi-tn-2048-latest-gaming-craze-20140324-story.html"},{"seq":7,"date":"2014-03-24","precision":"day","phase":"response","platform":"web","actor":"Independent developers","actor_kind":"public","text":"Developers published Tetris, Doctor Who, Doge and Flappy Bird variants.","url":"https://techcrunch.com/2014/03/24/clones-clones-everywhere-1024-2048-and-other-copies-of-popular-paid-game-threes-fill-the-app-stores/"},{"seq":8,"date":"2014-03-27","precision":"day","phase":"commercial","platform":"web","actor":"Gabriele Cirulli","actor_kind":"owner","text":"Cirulli said players had donated hundreds of dollars, and said he had not advertised the game.","url":"https://www.latimes.com/business/technology/la-fi-tn-2048-hit-game-creator-gabriele-cirulli-20140327-story.html"},{"seq":9,"date":"2014-03-31","precision":"day","phase":"backlash","platform":"press","actor":"Asher Vollmer and Greg Wohlwend","actor_kind":"creator","text":"Threes’ creators said clones had arrived before their game had time to descend from its peak.","url":"https://www.theguardian.com/technology/appsblog/2014/mar/31/threes-creators-2048-game-clone"},{"seq":10,"date":"2014-04-01","precision":"month","phase":"peak","platform":"web","actor":"Google search users","actor_kind":"public","text":"April recorded 2048’s highest monthly search interest in Google’s 2014 chart.","url":"https://archive.google/trends/2014/story/flappy-bird.html"},{"seq":11,"date":"2014-05-01","precision":"day","phase":"jump","platform":"youtube","actor":"Numberphile","actor_kind":"creator","text":"Numberphile published a video showing Nottingham professors trying 2048.","url":"https://www.numberphile.com/videos/professors-react-to-2048"},{"seq":12,"date":"2014-05-06","precision":"day","phase":"afterlife","platform":"web","actor":"Hacker News readers","actor_kind":"public","text":"Readers discussed 2048 spreading from Hacker News to Twitter, friends and parents.","url":"https://news.ycombinator.com/item?id=7704800"},{"seq":13,"date":"2014-05-07","precision":"day","phase":"backlash","platform":"press","actor":"Wired","actor_kind":"press","text":"Wired contrasted 2048’s design with Threes and argued that the original was better.","url":"https://www.wired.com/2014/05/threes-game-design/"},{"seq":14,"date":"2014-05-23","precision":"day","phase":"press","platform":"press","actor":"Wired Italia","actor_kind":"press","text":"Wired Italia interviewed Cirulli and reported 250 million games played.","url":"https://www.wired.it/gadget/videogiochi/2014/05/23/2048-segreti-del-successo/"},{"seq":15,"date":"2022-02-10","precision":"day","phase":"afterlife","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported that about 200,000 people still visited Cirulli’s website daily.","url":"https://www.theverge.com/22914955/threes-2048-ketchapp-copycats-clones-mobile-games"},{"seq":16,"date":"2024-11-05","precision":"day","phase":"response","platform":"web","actor":"Gabriele Cirulli","actor_kind":"owner","text":"Cirulli revamped 2048 full-time and recalled selling its mobile app to Solebon around 2017 while retaining the website.","url":"https://www.hey.gg/blog/2048"}]},{"id":"HIS-00849","slug":"addison-rae-lucky-brand","url":"https://howitspread.com/id/HIS-00849","title":"Addison Rae x Lucky Brand","owner":"Lucky Brand / Authentic Brands Group; Catalyst Brands (operator)","kind":"campaign","sector":"fashion","origin":"seeded","region":"US","seed_date":"2025-08-21","peak_date":"2025-08-21","origin_platform":"instagram","platforms":"instagram;retail;press;web;x;tiktok","mechanics":"counter-programming;newsjacking;platform-jump;press-loop;mystery-lore","score":31,"band":"Niche","provisional":false,"coverage":1,"reach":52,"contagion":35,"breadth":30,"velocity":0,"longevity":13,"events":15,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-08-21","precision":"day","phase":"seed","platform":"instagram","actor":"Lucky Brand / Addison Rae","actor_kind":"owner","text":"Lucky Brand released Rae’s High Fashion campaign film for the Addison Ultra Low Rise Flare.","url":"https://www.instagram.com/reel/DNnqTjER4Ew/"},{"seq":2,"date":"2025-08-21","precision":"day","phase":"commercial","platform":"retail","actor":"Lucky Brand","actor_kind":"owner","country":"US","text":"Lucky Brand launched the co-designed jeans in two washes for $129 in the US.","url":"https://corporate.authentic.com/press-releases/addison-lucky-brand-partnership-ultra-low-rise-flare-jeans"},{"seq":3,"date":"2025-08-21","precision":"day","phase":"press","platform":"press","actor":"WWD / Harper’s Bazaar","actor_kind":"press","text":"WWD covered the collaboration, while Harper’s Bazaar interviewed Rae about designing the jeans.","url":"https://wwd.com/fashion-news/denim/addison-rae-low-rise-jean-lucky-brand-1238037015/"},{"seq":4,"date":"2025-08-21","precision":"week","phase":"peak","platform":"press","actor":"Reviewed press coverage","actor_kind":"press","text":"The busiest week in the reviewed press sample ran from August 21 to 27."},{"seq":5,"date":"2025-08-22","precision":"day","phase":"press","platform":"press","actor":"Business Insider / Metricool","actor_kind":"press","text":"Business Insider reported Metricool’s estimate of 192,300 interactions on Lucky Brand’s Instagram post.","url":"https://www.businessinsider.com/gap-american-eagle-lucky-brand-ads-viral-jeans-war-2025-8"},{"seq":6,"date":"2025-08-25","precision":"day","phase":"response","platform":"web","actor":"Lucky Brand","actor_kind":"owner","text":"Lucky Brand promoted the launch on LinkedIn as a return of an archive style for new customers.","url":"https://www.linkedin.com/posts/lucky-brand-jeans_wear-lucky-feel-lucky-on-august-21-lucky-activity-7365724484793806848-MPgk"},{"seq":7,"date":"2025-08-25","precision":"day","phase":"jump","platform":"x","actor":"@seductivefaces","actor_kind":"creator","text":"An X post called Rae’s ad “centrist” while assigning political labels to rival denim campaigns.","url":"https://x.com/seductivefaces/status/1959798964963655953"},{"seq":8,"date":"2025-08-26","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users / YPulse","actor_kind":"public","text":"YPulse reported a TikTok reaction with 100K views and comments debating the jeans’ price.","url":"https://www.ypulse.com/newsfeed/2025/08/26/lucky-brand-teamed-up-with-addison-rae-to-launch-new-y2k-style-jeans/"},{"seq":9,"date":"2025-08-26","precision":"day","phase":"afterlife","platform":"press","actor":"Culled Culture","actor_kind":"press","text":"Culled Culture framed Rae’s ad as a Y2K revival and judged Gap’s campaign more viral.","url":"https://www.culledculture.com/katseye-gap-commercial-addison-rae-lucky-brand-jeans-sydney-sweeney-american-eagle-2000s/"},{"seq":10,"date":"2025-08-27","precision":"day","phase":"press","platform":"press","actor":"Fox Business","actor_kind":"press","text":"Fox Business grouped Rae’s ad with Gap’s as campaigns following the American Eagle controversy.","url":"https://www.foxbusiness.com/media/gap-lucky-brand-launch-denim-jean-campaigns-after-viral-american-eagle-sydney-sweeney-ads"},{"seq":11,"date":"2025-09-03","precision":"day","phase":"afterlife","platform":"press","actor":"The Daily Dot","actor_kind":"press","text":"The Daily Dot reproduced the political comparison and described Lucky Brand as overshadowed.","url":"https://dailydot.com/katseye-denim-the-gap"},{"seq":12,"date":"2025-09-18","precision":"day","phase":"afterlife","platform":"web","actor":"Sprout Social","actor_kind":"brand","text":"Sprout Social reported 163,000 announcement-post views without naming the platform or cutoff.","url":"https://sproutsocial.substack.com/p/denim-showdown-the-summer-celebrities"},{"seq":13,"date":"2025-10-07","precision":"day","phase":"afterlife","platform":"press","actor":"Marisa Thalberg / Catalyst Brands","actor_kind":"owner","text":"Catalyst’s CMO claimed more than one billion social impressions.","url":"https://www.buzzfeed.com/business-news/marisa-thalberg-catalyst-brands-authentic-brand-partnerships"},{"seq":14,"date":"2026-03-04","precision":"day","phase":"commercial","platform":"retail","actor":"Lucky Brand / WWD","actor_kind":"owner","text":"WWD reported 763% growth across low-rise styles, while Lucky Brand said Rae’s flares had sold out repeatedly.","url":"https://shopping.yahoo.com/style/clothing/articles/addison-rae-sports-short-shorts-050100034.html"},{"seq":15,"date":"2026-03-04","precision":"day","phase":"response","platform":"retail","actor":"Lucky Brand / Addison Rae","actor_kind":"owner","text":"Lucky Brand extended the partnership with the Addison Ultra Low Short.","url":"https://corporate.authentic.com/press-releases/addison-lucky-brand-breakthrough-collaboration"}]},{"id":"HIS-00850","slug":"asics-the-desk-break","url":"https://howitspread.com/id/HIS-00850","title":"ASICS The Desk 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break.","url":"https://www.irishnews.com/entertainment/actor-brian-cox-says-move-for-your-mind-to-avoid-work-mental-health-killer-RQLMGBJ6TRMD5CCZW5SWHBZDWY/"},{"seq":3,"date":"2024-09-25","precision":"day","phase":"press","platform":"press","actor":"Muse by Clios","actor_kind":"press","text":"Muse reported that Golin’s campaign included out-of-home placements and workplace influencers.","url":"https://musebyclios.com/health/brian-cox-asics-back-workplace-mental-health/"},{"seq":4,"date":"2024-09-25","precision":"day","phase":"response","platform":"web","actor":"ASICS UK","actor_kind":"owner","text":"ASICS UK added the Desk Break Clause to its company policy.","url":"https://musebyclios.com/health/brian-cox-asics-back-workplace-mental-health/"},{"seq":5,"date":"2024-09-29","precision":"week","phase":"peak","platform":"press","actor":"Google News index","actor_kind":"public","text":"The launch week accounted for 15 of 17 articles in the historical Google News sample.","url":"https://news.google.com/rss/search?q=ASICS+%22Brian+Cox%22+after:2024-09-20+before:2024-11-01&hl=en-US&gl=US&ceid=US:en"},{"seq":6,"date":"2024-09-30","precision":"day","phase":"response","platform":"web","actor":"ASICS Japan","actor_kind":"owner","country":"JP","text":"ASICS Japan announced Tokyo movement lessons and coffee rewards for Runkeeper activities.","url":"https://corp.asics.com/jp/press/article/2024-09-30"},{"seq":7,"date":"2024-09-30","precision":"day","phase":"response","platform":"web","actor":"ASICS Runkeeper","actor_kind":"owner","text":"Runkeeper opened a challenge to track three movement activities each workweek through October.","url":"https://runkeeper.com/challenge/DeskBreakChallenge"},{"seq":8,"date":"2024-10-02","precision":"day","phase":"jump","platform":"reddit","actor":"r/rant poster (account deleted)","actor_kind":"public","text":"A Reddit poster criticised a workplace screening that paired the PSA with cookies and pizza.","url":"https://www.reddit.com/r/rant/comments/1fuapkh"},{"seq":9,"date":"2024-10-04","precision":"day","phase":"jump","platform":"web","actor":"Tedros Adhanom Ghebreyesus","actor_kind":"celebrity","text":"The WHO director-general shared the film on LinkedIn and urged employers to invest in mental health.","url":"https://www.linkedin.com/posts/tedros-adhanom-ghebreyesus_mentalhealth-worldmentalhealthday-activity-7248007595406295042-Xa2a"},{"seq":10,"date":"2024-10-10","precision":"day","phase":"press","platform":"web","actor":"Zappi","actor_kind":"brand","text":"Zappi published its audience test and reported the film had passed 137,000 YouTube views by September’s end.","url":"https://www.zappi.io/web/blog/admiration-feature-asics-the-desk-break?hs_amp=true"},{"seq":11,"date":"2024-10-10","precision":"day","phase":"press","platform":"press","actor":"MediaCat UK","actor_kind":"press","text":"MediaCat interviewed ASICS and Golin about the campaign’s virality and changes to employment contracts.","url":"https://mediacat.uk/asics-x-golins-bold-move-for-mental-health/"},{"seq":12,"date":"2025-05-19","precision":"day","phase":"response","platform":"web","actor":"Caroline Fisher / ASICS","actor_kind":"owner","text":"ASICS reported 1.2M Desk Breaks; its sustainability report claimed campaign reach of 3B.","url":"https://www.linkedin.com/posts/caroline-fisher-881161_deskbreak-soundmindsoundbody-activity-7330177559294267394-nfqn"},{"seq":13,"date":"2025-06-20","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions / Golin","actor_kind":"brand","text":"Golin reported a Silver Creative B2B Lion for the Desk Break Clause’s influencer marketing.","url":"https://golin.com/emea/cannes-lions-2025-golin-gold-silver-effectiveness/"},{"seq":14,"date":"2025-07-08","precision":"day","phase":"afterlife","platform":"press","actor":"WARC","actor_kind":"press","text":"WARC’s Cannes case summary reported adoption of the clause by more than 130 global brands.","url":"https://www.warc.com/en/article/asics%3A-the-desk-break-clause-5b5771fca67148ecae811fd0dd2159be"},{"seq":15,"date":"2025-07-27","precision":"day","phase":"afterlife","platform":"press","actor":"WARC","actor_kind":"press","text":"WARC’s SABRE case summary reported 931,600 organic social mentions.","url":"https://www.warc.com/en/article/asics:-desk-break--4095df914ef04711bce896ac7f697268"}]},{"id":"HIS-00851","slug":"avavav-fake-it-till-you-break-it","url":"https://howitspread.com/id/HIS-00851","title":"AVAVAV Fake It Till You Break 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collapsing.","url":"https://www.instagram.com/reel/CpKu3INjGzF/"},{"seq":3,"date":"2023-02-27","precision":"day","phase":"press","platform":"press","actor":"ELLE México","actor_kind":"press","text":"ELLE México covered the show as a parody of luxury fashion.","url":"https://elle.mx/moda/2023/02/27/prendas-rompen-ultimo-desfile-avavav-milan"},{"seq":4,"date":"2023-02-27","precision":"day","phase":"jump","platform":"x","actor":"@gastt_fashion","actor_kind":"creator","text":"Gastt Fashion posted looks from the show, later preserved in an Articles of Clothing embed.","url":"https://twitter.com/gastt_fashion/status/1630222735883264000?s=20"},{"seq":5,"date":"2023-02-27","precision":"day","phase":"jump","platform":"tiktok","actor":"Daniel Hallberg","actor_kind":"creator","text":"The credited film director posted a 21-second edit set to Benny Hill Theme at 17:26:44 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readers.","url":"https://nowre.com/fashion/753844/avavav-2023-qiudongxilieshichu/"},{"seq":9,"date":"2023-03-02","precision":"day","phase":"press","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue reviewed the broken heels, peeled-away clothing and collapsed wall.","url":"https://www.vogue.com/fashion-shows/fall-2023-ready-to-wear/avavav"},{"seq":10,"date":"2023-03-02","precision":"day","phase":"jump","platform":"press","actor":"Hypebeast / HYPEBAE","actor_kind":"press","text":"Hypebeast embedded HYPEBAE’s alternate-angle TikTok and its invitation for viewers to interpret the show."},{"seq":11,"date":"2023-03-05","precision":"day","phase":"press","platform":"press","actor":"Culted","actor_kind":"press","text":"Culted reported over 500,000 views on its own TikTok upload and published viewers’ interpretations.","metric_value":500000,"metric_label":"Over 500K views, Culted’s own 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stores.","url":"https://www.straitstimes.com/world/europe/zara-bets-on-bad-bunny-once-more-in-latest-brand-expansion-push"},{"seq":12,"date":"2026-05-21","precision":"day","phase":"peak","platform":"press","actor":"News outlets","actor_kind":"press","text":"Five reports marked the busiest date in the cited press sample, including coverage of queues and sales.","url":"https://www.vogue.com/article/zara-bad-bunny-collection-shopping"},{"seq":13,"date":"2026-05-21","precision":"day","phase":"jump","platform":"retail","actor":"SoHo shoppers","actor_kind":"public","country":"US","text":"Vogue reporters saw a queue forming before the Spring Street store opened in New York.","url":"https://www.vogue.com/article/zara-bad-bunny-collection-shopping"},{"seq":14,"date":"2026-05-21","precision":"day","phase":"commercial","platform":"retail","actor":"Zara employee via La Razón","actor_kind":"owner","text":"La Razón reported an employee’s claim of €1 million in store and online sales before 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US.","url":"https://www.prnewswire.com/news-releases/dr-squatch-partners-with-rain-the-growth-agency-on-national-media-campaign-302268039.html"},{"seq":11,"date":"2024-10-08","precision":"day","phase":"response","platform":"tv","actor":"Rain the Growth Agency","actor_kind":"brand","text":"Targeted body-wash users and purchasers, including women; linked short-term optimization to longer-term retail goals.","url":"https://www.prnewswire.com/news-releases/dr-squatch-partners-with-rain-the-growth-agency-on-national-media-campaign-302268039.html"},{"seq":12,"date":"2024-10-10","precision":"day","phase":"jump","platform":"reddit","actor":"r/billsimmons users","actor_kind":"public","text":"A sports forum discussed the ad, comparing it with an SNL parody and debating Sweeney’s endorsement.","url":"https://www.reddit.com/r/billsimmons/comments/1g0gnvx/new_sydney_sweeney_commercial_for_mens_body_wash/"},{"seq":13,"date":"2024-10-16","precision":"day","phase":"backlash","platform":"web","actor":"Socially Powerful","actor_kind":"brand","text":"Socially Powerful questioned the authenticity of Sweeney’s body wash endorsement.","url":"https://sociallypowerful.com/post/celebrity-advertising"},{"seq":14,"date":"2025-05-06","precision":"day","phase":"afterlife","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek named marketing chief John Ludeke to its Creative 100 and cited the Sweeney body wash campaign.","url":"https://www.adweek.com/creativity/2025-creative-100-talent-cultural-agenda/"},{"seq":15,"date":"2025-05-29","precision":"day","phase":"afterlife","platform":"instagram","actor":"Sydney Sweeney / Dr. Squatch","actor_kind":"owner","text":"Sweeney announced Bathwater Bliss soap after fans requested bathwater from the body wash shoot.","url":"https://www.glamour.com/story/sydney-sweeneys-bathwater-soap-has-created-a-mess-in-her-instagram-comments"}]},{"id":"HIS-00863","slug":"elf-so-many-dicks","url":"https://howitspread.com/id/HIS-00863","title":"e.l.f. 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Beauty / Oberland","actor_kind":"owner","text":"e.l.f. placed So Many Dicks ads around Wall Street, including Fulton Street Station and the Oculus.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2024/05-13-2024-050109807"},{"seq":3,"date":"2024-05-13","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive / Adweek","actor_kind":"press","text":"Marketing Dive and Adweek covered the boardroom diversity campaign on launch day.","url":"https://www.marketingdive.com/news/elf-beauty-so-many-dicks-corporate-boards-diversity-campaign/715877/"},{"seq":4,"date":"2024-05-13","precision":"day","phase":"jump","platform":"chat","actor":"Jess Anselmi","actor_kind":"creator","text":"Anselmi reported that So Many Dicks was circulating in marketers’ group chats.","url":"https://www.linkedin.com/posts/jessanselmi_so-many-dicks-elf-beauty-activity-7195900625929359360-Azxd"},{"seq":5,"date":"2024-05-16","precision":"day","phase":"jump","platform":"instagram","actor":"PRNEWS / Sprout Social","actor_kind":"press","text":"PRNEWS highlighted an Instagram carousel among the campaign posts with the highest digital engagement.","url":"https://www.prnewsonline.com/pr-roundup-kc-kicker-misses-so-many-dicks-oreo-dominance/"},{"seq":6,"date":"2024-05-17","precision":"day","phase":"press","platform":"press","actor":"The Business of Fashion","actor_kind":"press","text":"BoF contrasted the campaign with Bumble’s withdrawn celibacy ads and examined barriers to board diversity.","url":"https://businessoffashion-businessoffashion-prod.web.arc-cdn.net/articles/beauty/the-important-message-behind-so-many-dicks/"},{"seq":7,"date":"2024-10-08","precision":"day","phase":"response","platform":"web","actor":"e.l.f. 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A&T released the Not-So-White Paper as a follow-up to Change the Board Game.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2024/10-08-2024-050113981"},{"seq":8,"date":"2024-10-10","precision":"day","phase":"afterlife","platform":"web","actor":"Advertising Week","actor_kind":"brand","text":"Advertising Week published a session discussing So Many Dicks and the business impact of diversity.","url":"https://advertisingweek.com/diversity-data-dicks/"},{"seq":9,"date":"2025-01-25","precision":"day","phase":"backlash","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN reported supportive Instagram responses and criticism of putting social issues into cosmetics.","url":"https://finance.yahoo.com/news/companies-running-away-dei-one-110057179.html"},{"seq":10,"date":"2025-01-25","precision":"day","phase":"peak","platform":"press","actor":"CNN / news audiences","actor_kind":"press","text":"CNN revisited the campaign amid DEI rollbacks on the highest-volume day in the fetched GDELT phrase series.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22So%20Many%20Dicks%22&mode=timelinevolraw&format=json&startdatetime=20240314000000&enddatetime=20260513000000"},{"seq":11,"date":"2025-05-16","precision":"day","phase":"afterlife","platform":"web","actor":"The One Club","actor_kind":"brand","text":"The One Club named So Many Dicks among the winners of its Fusion Pencil.","url":"https://www.oneclub.org/press/-tos2025-may16-winners"},{"seq":12,"date":"2025-06-11","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum Awards","actor_kind":"brand","text":"The Drum reported campaign wins in Disruption, OOH and Social Purpose.","url":"https://www.thedrum.com/awards-case-study/how-this-bold-e-l-f-beauty-campaign-exposed-corporate-boardroom-disparity"},{"seq":13,"date":"2025-10-02","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum reported that e.l.f. had taken its mission to conferences and launched a coalition of disruptors.","url":"https://www.thedrum.com/news/how-elf-beauty-turned-corporate-board-diversity-stats-viral-cultural-moment"},{"seq":14,"date":"2025-11-25","precision":"day","phase":"response","platform":"web","actor":"e.l.f. 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equipment.","url":"https://gymdirect.com.au/blogs/fitness-blog/the-great-lock-in-transform-your-habits-before-the-year-ends"}]},{"id":"HIS-00867","slug":"gucci-north-face-francis-bourgeois-full-steam-ahead","url":"https://howitspread.com/id/HIS-00867","title":"Full Steam Ahead with Francis Bourgeois","owner":"Gucci and The North Face / 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conductor.","url":"https://www.thedrum.com/news/2022/01/17/tiktok-trainspotter-francis-bourgeois-stars-the-north-face-and-gucci-ad"},{"seq":3,"date":"2022-01-18","precision":"day","phase":"jump","platform":"x","actor":"Public commenters quoted by indy100","actor_kind":"public","text":"indy100 reproduced public posts celebrating Bourgeois’s appearance in the advert.","url":"https://www.indy100.com/news/francis-bourgeois-gucci-north-face-b1995246"},{"seq":4,"date":"2022-01-19","precision":"day","phase":"response","platform":"tiktok","actor":"Gucci","actor_kind":"owner","text":"Gucci published an official TikTok placement captioned “All aboard!” with Bourgeois.","url":"https://www.tiktok.com/@gucci/video/7054957558540389637"},{"seq":5,"date":"2022-01-19","precision":"day","phase":"press","platform":"press","actor":"NME","actor_kind":"press","text":"NME brought the advert to music readers and linked Highsnobiety’s launch 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winner.","url":"https://www.webbyawards.com/press/press-releases/apple-questlove-supreme-savage-x-fenty-discord-because-of-anita-believe-in-ted-lasso-nasa-global-climate-change-gordon-ramsay-sesame-street-smartless-gucci-the-1619-project-toxic-the-brit/"},{"seq":9,"date":"2022-07-27","precision":"day","phase":"afterlife","platform":"web","actor":"Publicis Commerce","actor_kind":"brand","text":"Publicis used the campaign as an example of an unlikely partnership welcomed by both audiences.","url":"https://www.publiciscommerce.com/insights/the-smoke-and-mirrors-of-authentic-social-commerce"}]},{"id":"HIS-00868","slug":"harlem-shake-dance-videos","url":"https://howitspread.com/id/HIS-00868","title":"Harlem Shake dance 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among its top global trending searches.","url":"https://blog.google/products-and-platforms/products/search/2013-in-search-heroes-tragedies-and/"}]},{"id":"HIS-00869","slug":"hims-hers-sick-of-the-system","url":"https://howitspread.com/id/HIS-00869","title":"Hims & Hers: Sick of the System","owner":"Hims & Hers Health","kind":"campaign","sector":"health","origin":"paid","region":"US","seed_date":"2025-01-28","peak_date":"2025-02-09","origin_platform":"youtube","platforms":"youtube;press;web;tv;reddit","mechanics":"controversy;transgression;platform-jump;press-loop;counter-programming","score":30,"band":"Niche","provisional":false,"coverage":1,"reach":17,"contagion":35,"breadth":30,"velocity":58,"longevity":24,"events":17,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-01-28","precision":"day","phase":"seed","platform":"youtube","actor":"Hims & Hers","actor_kind":"owner","text":"Hims & Hers released its weight-loss 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company planned to keep running the campaign after the Super Bowl.","url":"https://www.marketingbrew.com/stories/2025/02/10/hims-and-hers-weight-loss-drugs-super-bowl"},{"seq":11,"date":"2025-02-10","precision":"day","phase":"response","platform":"press","actor":"Dan Kenger / Marketing Brew","actor_kind":"owner","text":"Kenger described intentional food-ad contrast and archival, documentary-style creative."},{"seq":12,"date":"2025-02-11","precision":"day","phase":"response","platform":"press","actor":"Hims & Hers","actor_kind":"owner","text":"Hims & Hers told ABC News it complied with existing law and made quality reports available to GLP-1 customers.","url":"https://abcnews.com/GMA/Wellness/super-bowl-ad-hims-weight-loss-drug-sparks/story?id=118695064"},{"seq":13,"date":"2025-02-11","precision":"day","phase":"backlash","platform":"reddit","actor":"r/MaintenancePhase participants","actor_kind":"public","text":"A Maintenance Phase thread criticized the ad’s use of system criticism to 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what shoes Jonathan Bailey was wearing in the earliest located organic reaction.","url":"https://x.com/rwrbayleafs/status/1934621826451198148"},{"seq":3,"date":"2025-06-16","precision":"day","phase":"jump","platform":"instagram","actor":"Entertainment Tonight commenters","actor_kind":"public","text":"Instagram commenters debated the shoes under Entertainment Tonight’s photocall post.","url":"https://www.eonline.com/news/1418850/jonathan-baileys-flip-flop-look-for-jurassic-world-rebirth"},{"seq":4,"date":"2025-06-16","precision":"day","phase":"backlash","platform":"x","actor":"@iris_bee_","actor_kind":"creator","text":"iRis shared a joke warning men that Bailey wearing flip-flops was different from them wearing flip-flops.","url":"https://x.com/iris_bee_/status/1934712712300282042"},{"seq":5,"date":"2025-06-16","precision":"day","phase":"press","platform":"press","actor":"Gerald Ortiz / GQ US","actor_kind":"press","text":"Framed the photocall as a dress-code debate and paired it with 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reported that Epoch dismissed all claims in the broader sponsorship dispute.","url":"https://www.irishtimes.com/ireland/2025/08/08/irish-woman-settles-legal-row-over-mini-soap-opera-videos-featuring-sylvanian-families-toys/"},{"seq":14,"date":"2025-08-08","precision":"day","phase":"response","platform":"press","actor":"Epoch Company Ltd.","actor_kind":"brand","text":"Epoch announced that it resolved the broader litigation through a confidential settlement.","url":"https://epoch.jp/pressrelease/article/20250809_pressrelease_EN.pdf"}]},{"id":"HIS-00877","slug":"martha-stewart-i-only-wear-mac","url":"https://howitspread.com/id/HIS-00877","title":"Martha Stewart: I Only Wear MAC","owner":"MAC 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Russell's appearance as a valet.","url":"https://campaignlive.de/news/beitrag/1901-nach-f1-blockbuster-brad-pitt-wird-neuer-markenbotschafter-von-mercedes-amg.html"},{"seq":3,"date":"2025-11-25","precision":"day","phase":"press","platform":"press","actor":"ABHD.nl","actor_kind":"press","text":"ABHD embedded the film in Dutch coverage of Pitt becoming an AMG ambassador.","url":"https://www.abhd.nl/video/brad-pitt-george-russell-drift-amg-reclame/"},{"seq":4,"date":"2025-11-26","precision":"day","phase":"response","platform":"x","actor":"George Russell","actor_kind":"celebrity","text":"Russell promoted his campaign role on X, calling himself a part-time F1 driver and full-time valet.","url":"https://x.com/GeorgeRussell63/status/1993729794807320661"},{"seq":5,"date":"2025-11-26","precision":"day","phase":"press","platform":"press","actor":"Carscoops","actor_kind":"press","text":"Carscoops covered the prototype's electric powertrain and the film's car-park drifts.","url":"https://www.carscoops.com/2025/11/mercedes-recruits-brad-pitt-to-promote-its-porsche-taycan-rival/"},{"seq":6,"date":"2025-11-26","precision":"day","phase":"response","platform":"web","actor":"Mercedes-Benz Sverige","actor_kind":"owner","text":"Mercedes-Benz Sweden issued a local release describing the newly released advertising film.","url":"https://www.mynewsdesk.com/se/mercedes-benz-sverige/pressreleases/brad-pitt-och-george-russel-premiaervisar-nya-mercedes-amg-gt-4-doerrars-coupe-i-las-vegas-3418460"},{"seq":7,"date":"2025-11-26","precision":"day","phase":"peak","platform":"press","actor":"Google News results","actor_kind":"public","text":"The dated Google News sample returned its largest daily cluster of coverage on November 26.","url":"https://news.google.com/rss/search?q=%22Brad+Pitt%22+%22George+Russell%22+%22Mercedes%22+after:2025-11-20+before:2026-01-01&hl=en-US&gl=US&ceid=US:en"},{"seq":8,"date":"2025-11-27","precision":"day","phase":"jump","platform":"reddit","actor":"Quick_Coyote_7649 / r/AMG","actor_kind":"creator","text":"An r/AMG user shared the ad; commenters debated its camouflage and electric drivetrain.","url":"https://www.reddit.com/r/AMG/comments/1p7xhpk/new_mercedesamg_ad_starring_brad_pitt_george/"},{"seq":9,"date":"2025-11-27","precision":"day","phase":"backlash","platform":"reddit","actor":"r/PromiPlausch commenters","actor_kind":"public","text":"A celebrity-gossip thread discussed the film and criticised Mercedes-AMG's choice of ambassador.","url":"https://www.reddit.com/r/PromiPlausch/comments/1p7zkbg/brad_pitt_ist_das_neue_gesicht_von_mercedes_amg/"},{"seq":10,"date":"2025-11-27","precision":"day","phase":"press","platform":"press","actor":"spot on news / 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material from the production and linked the original commercial.","url":"https://www.reddit.com/r/formula1/comments/1ptqwlu/larry_chenmidnight_in_vegas_w_brad_pitt_and/"},{"seq":14,"date":"2026-10-02","precision":"day","phase":"afterlife","platform":"web","actor":"Mercedes-AMG","actor_kind":"owner","text":"Mercedes-AMG linked its new Pitt campaign to the earlier Las Vegas stunt.","url":"https://media.mercedes-benz.com/en/article/bcd7f738-b417-4bcf-99a7-6702ef27570f"}]},{"id":"HIS-00880","slug":"mschf-microscopic-handbag","url":"https://howitspread.com/id/HIS-00880","title":"MSCHF Microscopic 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auction.","url":"https://x.com/HypeNeverDies/status/1668784332557758465"},{"seq":5,"date":"2023-06-15","precision":"day","phase":"jump","platform":"reddit","actor":"r/Damnthatsinteresting users","actor_kind":"public","text":"A Reddit thread prompted jokes about pockets, money and handbags for ants.","url":"https://www.reddit.com/r/Damnthatsinteresting/comments/149x68m/microscopic_handbag_smaller_than_a_grain_of_sea/"},{"seq":6,"date":"2023-06-16","precision":"day","phase":"press","platform":"press","actor":"Woman & Home","actor_kind":"press","text":"Woman & Home collected Instagram jokes about airline baggage charges and eating the bag.","url":"https://www.womanandhome.com/fashion/fashion-news/ok-what-is-this-micro-purse-everyone-keeps-talking-about/"},{"seq":7,"date":"2023-06-17","precision":"day","phase":"afterlife","platform":"instagram","actor":"Smith's Chips","actor_kind":"brand","text":"Smith’s Chips copied the fingertip image with a microscopic chip 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CNNWire branding, carrying the price-and-microscope hook to local news."},{"seq":14,"date":"2023-07-17","precision":"day","phase":"jump","platform":"youtube","actor":"Cleo Abram","actor_kind":"creator","text":"Cleo Abram published a Short explaining the microscopic bag and its auction price.","url":"https://www.youtube.com/shorts/eMI9QAGF3Gk"},{"seq":15,"date":"2023-12-23","precision":"day","phase":"afterlife","platform":"press","actor":"Snopes","actor_kind":"press","text":"Snopes confirmed the sale story but corrected claims that Louis Vuitton had made the bag.","url":"https://www.snopes.com/fact-check/louis-vuitton-microscopic-handbag/"}]},{"id":"HIS-00881","slug":"nahmias-marty-supreme-jacket","url":"https://howitspread.com/id/HIS-00881","title":"Nahmias x Marty Supreme Jacket","owner":"NAHMIAS / 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A24","actor_kind":"owner","country":"US","text":"The jacket went on sale at the SoHo pop-up after Chalamet posted its address.","url":"https://wwd.com/fashion-news/fashion-scoops/doni-nahmias-timothee-chalamet-marty-supreme-collection-1238357590/"},{"seq":3,"date":"2025-11-20","precision":"day","phase":"commercial","platform":"retail","actor":"SoHo shoppers","actor_kind":"public","text":"The merchandise line sold out by the end of the night.","url":"https://www.gq.com/story/timothee-chalamet-marty-supreme-nahmias-merch"},{"seq":4,"date":"2025-11-21","precision":"day","phase":"press","platform":"press","actor":"Complex","actor_kind":"press","text":"Complex published a first look at the capsule after the New York pop-up.","url":"https://www.complex.com/style/a/tracewilliamcowen/marty-supreme-jacket-nahmias-a24-capsule"},{"seq":5,"date":"2025-11-24","precision":"day","phase":"commercial","platform":"web","actor":"Grailed buyers","actor_kind":"public","text":"GQ reported that a red jacket had sold on Grailed for $4,000.","url":"https://www.gq.com/story/timothee-chalamet-marty-supreme-nahmias-merch"},{"seq":6,"date":"2025-12-05","precision":"day","phase":"press","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business examined the viral windbreaker as part of A24's fashion strategy.","url":"https://www.vogue.com/article/what-can-fashion-learn-from-a24"},{"seq":7,"date":"2025-12-11","precision":"day","phase":"jump","platform":"tiktok","actor":"@fashionhousetok / @sadari607","actor_kind":"creator","text":"PPAI embedded TikTok posts about celebrity wearers and the jacket drop.","url":"https://www.ppai.org/media-hub/the-jacket-driving-the-marty-supreme-buzz/"},{"seq":8,"date":"2025-12-12","precision":"day","phase":"response","platform":"instagram","actor":"Timothée Chalamet","actor_kind":"owner","text":"Chalamet announced the London pop-up location, prompting TikTok posts about joining the 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year.","url":"https://www.wallpaper.com/fashion-beauty/best-fashion-moments-2025"},{"seq":12,"date":"2025-12-25","precision":"day","phase":"peak","platform":"web","actor":"Jacket searchers","actor_kind":"public","text":"AmpiFire reported a jacket-search spike on Christmas Day, as later published by CinemaWeb.","url":"https://cinemaweb.org/2026/03/09/infographic-timothee-chalamet-sees-follower-surge-after-marty-supreme/"},{"seq":13,"date":"2026-01-21","precision":"day","phase":"afterlife","platform":"press","actor":"Doni Nahmias","actor_kind":"owner","text":"Nahmias credited the collaboration with momentum and described exclusive pop-up colourways.","url":"https://www.vogue.com/article/doni-nahmias-on-marty-supreme-the-paris-runway-and-f1"},{"seq":14,"date":"2026-04-10","precision":"day","phase":"afterlife","platform":"web","actor":"StockX","actor_kind":"brand","text":"StockX reported roughly 750 resale transactions across the wider Marty Supreme drop.","url":"https://www.gq-magazine.co.uk/article/is-a24-the-new-supreme"}]},{"id":"HIS-00882","slug":"naomi-osaka-jellyfish-outfit","url":"https://howitspread.com/id/HIS-00882","title":"Naomi Osaka’s Australian Open jellyfish outfit","owner":"Naomi Osaka / Nike / Robert Wun","kind":"moment","sector":"fashion","origin":"stunt","region":"AU","seed_date":"2026-01-20","peak_date":"2026-01-20","origin_platform":"x","platforms":"web;x;tv;press;reddit;threads","mechanics":"spectacle;transgression;platform-jump;press-loop;controversy","score":37,"band":"Niche","provisional":false,"coverage":1,"reach":57,"contagion":35,"breadth":40,"velocity":1,"longevity":31,"events":18,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-01-01","precision":"month","phase":"precursor","platform":"web","actor":"Naomi Osaka","actor_kind":"owner","text":"Osaka teased jellyfish season on social media before the tournament.","url":"https://www.timeslive.co.za/sport/2026-01-20-osaka-opens-jellyfish-season-with-stylish-win-at-australian-open/"},{"seq":2,"date":"2026-01-10","precision":"day","phase":"precursor","platform":"x","actor":"Ana / @thegreatestana","actor_kind":"creator","text":"Shared the rumored retail dress preview before Osaka’s January 20 entrance."},{"seq":3,"date":"2026-01-12","precision":"day","phase":"precursor","platform":"x","actor":"VISH / @vishsidd2007","actor_kind":"creator","text":"Posted an AI-imagined pre-fit check after the retail dress appeared online."},{"seq":4,"date":"2026-01-20","precision":"day","phase":"precursor","platform":"tv","actor":"Naomi Osaka / Nike / Robert Wun","actor_kind":"owner","text":"Osaka entered in a jellyfish-inspired Nike/Robert Wun look before her first-round match.","url":"https://www.nbcsports.com/tennis/news/naomi-osaka-makes-grand-entrance-and-big-fashion-statement-at-australian-open"},{"seq":5,"date":"2026-01-20","precision":"day","phase":"seed","platform":"x","actor":"@TheTennisLetter","actor_kind":"creator","text":"The Tennis Letter posted its reaction to Osaka’s entrance at 10:05 AM.","url":"https://x.com/TheTennisLetter/status/2013553507639402628"},{"seq":6,"date":"2026-01-20","precision":"day","phase":"press","platform":"x","actor":"ESPN Australia & NZ / Tennis Channel","actor_kind":"press","text":"ESPN Australia & NZ and Tennis Channel posted their own reactions to the entrance.","url":"https://x.com/ESPNAusNZ/status/2013558514740793773"},{"seq":7,"date":"2026-01-20","precision":"day","phase":"press","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters led with the outfit and Osaka’s three-set first-round win over Antonia Ruzic.","url":"https://www.timeslive.co.za/sport/2026-01-20-osaka-opens-jellyfish-season-with-stylish-win-at-australian-open/"},{"seq":8,"date":"2026-01-20","precision":"day","phase":"jump","platform":"reddit","actor":"r/whatthefrockk","actor_kind":"public","text":"A fashion thread drew responses from readers who said they did not follow tennis.","url":"https://www.reddit.com/r/whatthefrockk/comments/1qi5pax/naomi_osaka_wearing_custom_robert_wun_and_nike/"},{"seq":9,"date":"2026-01-20","precision":"day","phase":"jump","platform":"tv","actor":"CNN Connect the World","actor_kind":"press","text":"CNN presenters discussed Osaka’s entrance and showed pictures of the look.","url":"https://transcripts.cnn.com/show/ctw/date/2026-01-20/segment/01"},{"seq":10,"date":"2026-01-20","precision":"day","phase":"peak","platform":"web","actor":"Readers and news outlets","actor_kind":"public","text":"Biography traffic peaked within the January window as Reuters, AP, CNN and the Guardian covered the outfit.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Naomi_Osaka/daily/2026010600/2026020600"},{"seq":11,"date":"2026-01-20","precision":"day","phase":"response","platform":"x","actor":"Naomi Osaka","actor_kind":"owner","text":"Osaka credited Nike for letting her design the jellyfish kit in her on-court interview.","url":"https://x.com/TheTennisLetter/status/2013590275667714178"},{"seq":12,"date":"2026-01-22","precision":"day","phase":"response","platform":"tv","actor":"Naomi Osaka","actor_kind":"owner","text":"Osaka kept the jellyfish dress but removed the couture hat, veil and parasol for round two.","url":"https://www.nbcsports.com/tennis/news/naomi-osaka-tones-down-her-walk-on-outfit-turns-up-the-heat-at-australian-open"},{"seq":13,"date":"2026-01-22","precision":"day","phase":"afterlife","platform":"tv","actor":"Two spectators","actor_kind":"public","text":"Two women wore replicas of Osaka’s hat and veil, and Osaka thanked them from the court.","url":"https://www.nbcsports.com/tennis/news/naomi-osaka-tones-down-her-walk-on-outfit-turns-up-the-heat-at-australian-open"},{"seq":14,"date":"2026-01-23","precision":"day","phase":"backlash","platform":"press","actor":"Marie Claire","actor_kind":"press","text":"Marie Claire reported criticism of the outfit and applause for Osaka’s reply.","url":"https://www.marieclaire.com/fashion/celebrity-style/naomi-osaka-australian-open-fashion-criticism-response/"},{"seq":15,"date":"2026-01-23","precision":"day","phase":"response","platform":"threads","actor":"Naomi Osaka","actor_kind":"owner","text":"Marie Claire reported Osaka’s Threads reply that she dressed for people like herself.","url":"https://www.marieclaire.com/fashion/celebrity-style/naomi-osaka-australian-open-fashion-criticism-response/"},{"seq":16,"date":"2026-01-24","precision":"day","phase":"press","platform":"press","actor":"Coco Gauff / Sky Sports","actor_kind":"press","text":"Sky Sports quoted Gauff saying Osaka’s fashion brought new eyes to tennis.","url":"https://www.skysports.com/tennis/news/13497985/naomi-osaka-hits-back-at-criticism-after-statement-australian-open-outfit"},{"seq":17,"date":"2026-07-03","precision":"day","phase":"afterlife","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian recalled January’s viral jellyfish look in its coverage of Wimbledon walk-on outfits.","url":"https://www.theguardian.com/fashion/2026/jul/03/naomi-osaka-wimbledon-tennis-fashion-moment"},{"seq":18,"date":"2026-10-06","precision":"day","phase":"afterlife","platform":"press","actor":"ADWEEK","actor_kind":"press","text":"ADWEEK included the jellyfish dress in its Sports Marketing MVP profile of Osaka.","url":"https://www.adweek.com/brand-marketing/adweek-sports-marketing-mvps-2026-bringing-the-heat-on-and-off-the-court/"}]},{"id":"HIS-00883","slug":"nature-made-pickle-flavored-gummies","url":"https://howitspread.com/id/HIS-00883","title":"Nature Made 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launch.","url":"https://www.pharmavite.com/news/2024/03/nature-made-and-usa-pickleball-partner-to-inspire-feel-good-health-and-wellness-habits/"},{"seq":2,"date":"2024-04-01","precision":"day","phase":"precursor","platform":"instagram","actor":"@naturemadevitamins","actor_kind":"owner","text":"Nature Made teased a new gummy flavor and asked followers to guess it.","url":"https://www.instagram.com/reel/C5OydAcPbFg/"},{"seq":3,"date":"2024-04-03","precision":"day","phase":"seed","platform":"tiktok","actor":"@naturemadevitamins","actor_kind":"owner","text":"Launched the gummies and invited tagged Facebook, Instagram and TikTok reactions using #ProPickle or #NoPickle.","url":"https://www.tiktok.com/@naturemadevitamins/video/7353687817484061995"},{"seq":4,"date":"2024-04-04","precision":"day","phase":"press","platform":"press","actor":"NutraIngredients","actor_kind":"press","text":"NutraIngredients covered the gummies and interviewed Nature Made about its pickleball partnership.","url":"https://www.nutraingredients.com/Article/2024/04/04/nature-made-serves-up-pickle-flavored-gummies-for-national-pickleball-month/"},{"seq":5,"date":"2024-04-05","precision":"day","phase":"response","platform":"tiktok","actor":"@naturemadevitamins","actor_kind":"owner","text":"Nature Made posted footage from its pickle-flavored gummy multivitamin shoot.","url":"https://www.tiktok.com/@naturemadevitamins/video/7354388977228598559"},{"seq":6,"date":"2024-04-05","precision":"day","phase":"jump","platform":"reddit","actor":"u/isthatsoreddit","actor_kind":"creator","text":"An r/Pickles thread linked the gummies; commenters debated whether they were an April Fools joke.","url":"https://www.reddit.com/r/Pickles/comments/1bw3tiz/i_dont_know/"},{"seq":7,"date":"2024-04-06","precision":"day","phase":"commercial","platform":"reddit","actor":"u/freaknasty710","actor_kind":"creator","text":"An r/Pickles user shared the gummies and reported they were sold out.","url":"https://www.reddit.com/r/Pickles/comments/1bxnc2v/pickle_multi_vitamin/"},{"seq":8,"date":"2024-04-10","precision":"day","phase":"response","platform":"instagram","actor":"Nature Made / Hana Sim","actor_kind":"owner","text":"Nature Made shared Hana Sim’s #partner content about the pickle-flavored gummies.","url":"https://www.instagram.com/reel/C5l490AuPma/"},{"seq":9,"date":"2024-04-15","precision":"week","phase":"peak","platform":"press","actor":"Retrieved coverage corpus","actor_kind":"public","text":"April 15–21 supplied a cited press cluster; the limited corpus does not establish a measured attention maximum.","url":"https://www.wholefoodsmagazine.com/articles/16831-nature-made-makes-waves-with-pickle-flavored-gummies"},{"seq":10,"date":"2024-04-17","precision":"day","phase":"response","platform":"instagram","actor":"@naturemadevitamins","actor_kind":"owner","text":"Nature Made announced a new batch for April 19 at 9AM PST.","url":"https://www.instagram.com/reel/C53eNFksFP5/"},{"seq":11,"date":"2024-04-17","precision":"day","phase":"response","platform":"instagram","actor":"@alexmorgan13","actor_kind":"celebrity","text":"Alex Morgan posted a #partner endorsement and directed followers to the April 19 drop.","url":"https://www.instagram.com/reel/C53l0ZqrWZw/"},{"seq":12,"date":"2024-04-17","precision":"day","phase":"press","platform":"press","actor":"Chandler Plante / POPSUGAR","actor_kind":"press","text":"Opened an Alex Morgan wellness interview with the gummies, identifying her as a Nature Made partner."},{"seq":13,"date":"2024-04-18","precision":"day","phase":"response","platform":"instagram","actor":"@lexifullerr","actor_kind":"creator","text":"Lexi Fuller McNamara posted a #partner visit to sample the gummies at the US Open Pickleball Championships.","url":"https://www.instagram.com/reel/C56i3Cgv2PG/"},{"seq":14,"date":"2024-04-19","precision":"day","phase":"commercial","platform":"web","actor":"Free Stuff Finder readers","actor_kind":"public","text":"Free Stuff Finder promoted the free gummy drop; a reader reported it out of stock that afternoon.","url":"https://www.freestufffinder.com/free-nature-made-multivitamin-gummies/"},{"seq":15,"date":"2024-06-19","precision":"day","phase":"press","platform":"press","actor":"PPAI","actor_kind":"press","text":"PPAI reported the gummies had quickly sold out and identified Nadel as the merchandise store provider.","url":"https://www.ppai.org/media-hub/barbie-honors-women-athletes-with-one-of-a-kind-dolls-dolly-parton-releases-wine-line/"},{"seq":16,"date":"2024-12-31","precision":"day","phase":"afterlife","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP cited the gummy launch in its account of the wider pickle 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was photographed leaving a Balenciaga fitting in Paris.","url":"https://www.vogue.fr/mode/article/nicole-kidman-kim-kardashian-lunettes-balenciaga"},{"seq":2,"date":"2022-07-06","precision":"day","phase":"precursor","platform":"web","actor":"Balenciaga","actor_kind":"owner","text":"Balenciaga sent Kidman down its Paris couture runway alongside Kardashian, Lipa and professional models.","url":"https://www.vogue.com/article/kim-kardashian-nicole-kidman-dua-lipa-balenciaga-couture"},{"seq":3,"date":"2022-07-06","precision":"day","phase":"seed","platform":"x","actor":"@EDURMN","actor_kind":"creator","text":"@EDURMN posted that Kidman looked as though she was being pulled backwards on the runway.","url":"https://x.com/EDURMN/status/1544640952060575744"},{"seq":4,"date":"2022-07-06","precision":"day","phase":"press","platform":"press","actor":"W Magazine","actor_kind":"press","text":"W Magazine reported fashion Twitter's reactions to Kidman's surprise appearance.","url":"https://www.wmagazine.com/fashion/nicole-kidman-balenciaga-couture-runway"},{"seq":5,"date":"2022-07-06","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered the viral clips of Kidman's gait and placed them among her earlier memes.","url":"https://time.com/6194113/nicole-kidman-memes-balenciaga-amc/"},{"seq":6,"date":"2022-07-06","precision":"day","phase":"jump","platform":"x","actor":"Vanessa Friedman / Lainey Gossip","actor_kind":"press","text":"Friedman shared runway footage; Lainey embedded it alongside another July 6 post by @mrsardant."},{"seq":7,"date":"2022-07-07","precision":"day","phase":"backlash","platform":"x","actor":"Twitter users","actor_kind":"public","text":"Tyla documented both mockery of Kidman's walk and replies defending her as an actor rather than a model.","url":"https://www.tyla.com/celebrity/nicole-kidman-runway-walk-baleciaga-20220707"},{"seq":8,"date":"2022-07-07","precision":"day","phase":"peak","platform":"press","actor":"Press outlets","actor_kind":"press","text":"The cited coverage sample clustered on July 7, with reports from Tyla, Promiflash, ABC and TF1."},{"seq":9,"date":"2022-07-07","precision":"day","phase":"jump","platform":"tv","actor":"Good Morning America","actor_kind":"press","text":"Lara Spencer covered Kardashian and Kidman's runway appearances in GMA Pop News.","url":"https://abcnews.com/video/86362148/"},{"seq":10,"date":"2022-07-07","precision":"day","phase":"response","platform":"instagram","actor":"Nicole Kidman","actor_kind":"celebrity","text":"By July 7, Kidman had shared fitting and backstage photographs on Instagram.","url":"https://www.tf1info.fr/culture/nicole-kidman-kim-kardashian-balenciaga-paris-jouent-les-mannequins-2225603.html"},{"seq":11,"date":"2022-07-11","precision":"day","phase":"jump","platform":"tiktok","actor":"Corey O’Brien","actor_kind":"creator","text":"O’Brien said his foil costume ripped with each step, forcing a gliding walk in his home recreation.","url":"https://www.tiktok.com/@corey_obrien/video/7119174186190376238"},{"seq":12,"date":"2022-07-12","precision":"day","phase":"press","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent interviewed O’Brien about recreating the runway looks at home.","url":"https://www.independent.co.uk/life-style/tiktok-nicole-kidman-balenciaga-foil-b2121399.html"},{"seq":13,"date":"2022-07-21","precision":"month","phase":"afterlife","platform":"tiktok","actor":"@mrteatree","actor_kind":"creator","text":"By July 21, Figaro preserved @mrteatree’s reply to @mehows using a sound credited to Vogue 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totals.","url":"https://adsofbrands.net/en/news/nissan-middle-east-breaks-the-rules-of-ooh-again-with-dar-patrol-cgi/9367"},{"seq":5,"date":"2026-02-03","precision":"day","phase":"peak","platform":"press","actor":"The Independent","actor_kind":"press","text":"Three sampled outlets covered the film, the highest daily count in the retained press-source set.","url":"https://www.independent.co.uk/tv/news/dubai-nissan-advert-3d-cgi-video-b2913328.html"},{"seq":6,"date":"2026-02-03","precision":"day","phase":"press","platform":"press","actor":"TBWA/RAAD via LBB","actor_kind":"press","text":"Published agency-reported social and earned-media totals, providing a dated account of the claims."},{"seq":7,"date":"2026-02-05","precision":"day","phase":"press","platform":"press","actor":"Campaign Middle East","actor_kind":"press","text":"Campaign Middle East reported five days of paid promotion before the video reached global audiences.","url":"https://campaignme.com/nissan-patrol-rolls-out-of-billboard-in-viral-ooh-social-media-campaign/"},{"seq":8,"date":"2026-02-05","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"Communicate quoted an X user describing the CGI billboard illusion.","url":"https://communicateonline.me/news/viewers-baffled-by-hyper-real-nissan-cgi-billboard-on-dubai-highway/"},{"seq":9,"date":"2026-03-12","precision":"day","phase":"response","platform":"press","actor":"Abdulilah Wazni / Nissan","actor_kind":"owner","text":"Nissan’s marketing director said AI had helped adapt the campaign across markets.","url":"https://campaignme.com/beyond-the-efficiency-trap/"},{"seq":10,"date":"2026-04-10","precision":"day","phase":"afterlife","platform":"web","actor":"Marc Abdo","actor_kind":"creator","text":"Marc Abdo revisited the real-or-CGI debate in a LinkedIn marketing 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the collection’s May–September earned media value to July.","url":"https://www.creatoriq.com/blog/best-barbie-movie-brand-collaborations"},{"seq":8,"date":"2023-07-09","precision":"day","phase":"jump","platform":"tiktok","actor":"Resell Calendar","actor_kind":"press","text":"Resell Calendar linked the mirror’s stockouts and resale demand to TikTok and Twitter exposure.","url":"https://resellcalendar.com/news/news/nyx-barbie-phone-mirror-is-the-latest-movie-merch-to-resell/"},{"seq":9,"date":"2023-07-10","precision":"day","phase":"response","platform":"instagram","actor":"NYX Professional Makeup","actor_kind":"owner","text":"NYX scheduled an Instagram filter fundraiser for Save the Children through July 28.","url":"https://www.prnewswire.com/news-releases/nyx-professional-makeup-launches-new-limited-edition-barbie-the-movie-collection-301858718.html"},{"seq":10,"date":"2023-07-11","precision":"day","phase":"response","platform":"facebook","actor":"NYX Professional Makeup 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Covent Garden pop-up with makeup trials, purchases and photo opportunities.","url":"https://theindustry.beauty/nyx-to-open-barbie-themed-pop-up-in-london/"},{"seq":14,"date":"2023-07-24","precision":"day","phase":"commercial","platform":"retail","actor":"L’Oréal Portugal","actor_kind":"owner","country":"PT","text":"L’Oréal listed selected collection products as available through Portuguese online retailers.","url":"https://loreal.prowly.com/252324-nyx-pmu-lanca-colecao-especial-em-colaboracao-com-barbie-o-filme"},{"seq":15,"date":"2023-09-12","precision":"day","phase":"afterlife","platform":"web","actor":"Serviceplan Make","actor_kind":"brand","text":"Serviceplan reported sending collection seeding boxes to influencers in Belgium and the 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among launches that boosted its Consumer Products makeup business.","url":"https://www.loreal.com/en/news/finance/2023-half-year-results/"},{"seq":11,"date":"2023-10-07","precision":"day","phase":"commercial","platform":"retail","actor":"L’Oréal","actor_kind":"owner","country":"US","text":"L’Oréal claimed America’s No. 1 lip oil position for the 52-week period ending on this date.","url":"https://shop.tiktok.com/view/product/1729407520660492616?locale=en&region=US"},{"seq":12,"date":"2024-01-30","precision":"day","phase":"afterlife","platform":"web","actor":"Auxiliary Beauty","actor_kind":"creator","text":"Described a Target purchase after favourable recommendations and published comparison and lip photographs."},{"seq":13,"date":"2024-04-15","precision":"day","phase":"commercial","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business reported that TikTok Shop had sold 56,900 Fat Oil Lip Drip 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reported organic brand search had risen 30% year over year following launch.","url":"https://digiday.com/marketing/how-reformation-hopes-viral-moments-help-it-become-part-of-a-cultural-conversation/"},{"seq":12,"date":"2025-02-25","precision":"day","phase":"jump","platform":"web","actor":"Corporate Natalie","actor_kind":"creator","text":"Corporate Natalie praised the campaign on LinkedIn and linked readers to the original Instagram film.","url":"https://www.linkedin.com/posts/corporatenatalie_reformation-hard-launches-official-boyfriend-activity-7300154222791036928-9Qnx"},{"seq":13,"date":"2025-02-26","precision":"day","phase":"response","platform":"instagram","actor":"Reformation","actor_kind":"owner","text":"A campaign review documented Reformation reposting users’ reactions on 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Resident Evil YouTube channel.","url":"https://newsroom.porsche.com/en/2026/company/porsche-cayenne-turbo-gt-resident-evil-requiem-41806.html"},{"seq":5,"date":"2026-02-27","precision":"day","phase":"seed","platform":"youtube","actor":"Porsche","actor_kind":"owner","text":"Porsche released We Trust Leon, with Lacey James learning to drive the Cayenne from Patrick Long.","url":"https://www.youtube.com/watch?v=yaIntaTb-PM"},{"seq":6,"date":"2026-02-27","precision":"day","phase":"response","platform":"x","actor":"Dexerto / Porsche","actor_kind":"press","text":"Dexerto posted the driving film on X with an Ad label and published a Porsche-sponsored article.","url":"https://www.dexerto.com/resident-evil/porsche-responds-after-resident-evil-fans-claim-leon-will-definitely-destroy-his-porsche-in-resident-evil-requiem-3326192/"},{"seq":7,"date":"2026-02-27","precision":"day","phase":"jump","platform":"reddit","actor":"r/gaming commenters","actor_kind":"public","text":"An unaffiliated gaming thread discussed the response and shared a direct link to Porsche’s film.","url":"https://www.reddit.com/r/gaming/comments/1rgfmnj/porsche_responds_after_resident_evil_fans_claim/"},{"seq":8,"date":"2026-02-27","precision":"day","phase":"response","platform":"web","actor":"Chris Specht / RTTM","actor_kind":"creator","text":"Called it his project, linked Porsche’s film and invited gamers and non-gamers to watch on LinkedIn."},{"seq":9,"date":"2026-02-28","precision":"day","phase":"press","platform":"press","actor":"AUTOMATON","actor_kind":"press","text":"AUTOMATON embedded We Trust Leon while reporting that players could not shoot the in-game Porsche.","url":"https://automaton-media.com/articles/newsjp/biohazard-requiem-20260228-425182/"},{"seq":10,"date":"2026-03-02","precision":"day","phase":"peak","platform":"press","actor":"TechSpot / VGTimes / Paradaily","actor_kind":"press","text":"Three located outlets covered the film on March 2, the largest dated press cluster found.","url":"https://www.techspot.com/news/111523-porsche-turns-resident-evil-meme-real-life-racetrack.html"},{"seq":11,"date":"2026-03-03","precision":"day","phase":"press","platform":"press","actor":"Game8","actor_kind":"press","text":"Game8 linked the film to coverage of Leon memes and the game’s user-review reception.","url":"https://game8.co/articles/latest/resident-evil-requiem-re9-lands-highest-metacritic-user-score-and-porsche-commercial-for-leon"},{"seq":12,"date":"2026-03-04","precision":"day","phase":"press","platform":"press","actor":"3DM","actor_kind":"press","text":"3DM covered Porsche’s response to the driving jokes for its Chinese-language gaming readers.","url":"https://www.3dmgame.com/news/202603/3938892.html"},{"seq":13,"date":"2026-03-10","precision":"day","phase":"response","platform":"web","actor":"Sebastian Schmalz / Porsche","actor_kind":"owner","text":"Schmalz reported 1.6 million YouTube views and 3.9 million Instagram views for the film.","url":"https://www.linkedin.com/posts/sebastianschmalz_what-happens-when-you-truly-listen-to-the-activity-7437113839227346944-JwA6"},{"seq":14,"date":"2026-03-12","precision":"day","phase":"afterlife","platform":"press","actor":"This Is Game Southeast Asia","actor_kind":"press","text":"Coverage of James’s next cosplay recalled his role in Porsche’s viral We Trust Leon campaign.","url":"https://thisisgamesea.com/cosplay/lacey-james-zeno-cosplay-resident-evil-requiem/"},{"seq":15,"date":"2026-04-09","precision":"day","phase":"afterlife","platform":"web","actor":"Matteo Mosterts","actor_kind":"creator","text":"Uploaded a 98-second director’s cut to Vimeo; native metadata identifies its uploader and publication day."},{"seq":16,"date":"2026-04-22","precision":"day","phase":"afterlife","platform":"web","actor":"Cartello Directors","actor_kind":"brand","text":"Published another 98-second director’s-cut upload credited to Matteo 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agency.","url":"https://campaigngermany.de/news/beitrag/3316-jvm-sports-zeigt-erste-arbeiten-fuer-porsche.html"}]},{"id":"HIS-00892","slug":"renault-scenic-tesla-billboard","url":"https://howitspread.com/id/HIS-00892","title":"Renault Scenic’s Tesla-Detecting Billboard","owner":"Renault UK","kind":"campaign","sector":"auto-mobility","origin":"stunt","region":"GB","seed_date":"2024-08-01","peak_date":"2024-08-13","origin_platform":"web","platforms":"web;press;youtube;reddit","mechanics":"spectacle;controversy;platform-jump;press-loop;counter-programming","score":22,"band":"Niche","provisional":true,"coverage":0.85,"reach":0,"contagion":35,"breadth":20,"velocity":52,"longevity":null,"events":15,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-08-01","precision":"month","phase":"seed","platform":"web","actor":"Renault UK / Publicis London","actor_kind":"owner","country":"GB","text":"Renault placed a billboard near London chargers that changed its message when a Tesla approached.","url":"https://www.autointernationaal.nl/2024/08/renault-plaagt-tesla-met-nieuwe-reclame/"},{"seq":2,"date":"2024-08-06","precision":"day","phase":"press","platform":"press","actor":"Autointernationaal.nl","actor_kind":"press","text":"Autointernationaal reported the billboard and described the campaign as viral on social media.","url":"https://www.autointernationaal.nl/2024/08/renault-plaagt-tesla-met-nieuwe-reclame/"},{"seq":3,"date":"2024-08-12","precision":"day","phase":"press","platform":"press","actor":"Carscoops","actor_kind":"press","text":"Carscoops reported the Tesla-specific messages and Renault’s planned TikTok and Meta distribution.","url":"https://www.carscoops.com/2024/08/renaults-cheeky-ad-targets-tesla-drivers-with-bespoke-messages/"},{"seq":4,"date":"2024-08-12","precision":"day","phase":"backlash","platform":"press","actor":"Carscoops","actor_kind":"press","text":"Carscoops noted that the entry-level Scenic had less range than the entry-level Model Y.","url":"https://www.carscoops.com/2024/08/renaults-cheeky-ad-targets-tesla-drivers-with-bespoke-messages/"},{"seq":5,"date":"2024-08-12","precision":"day","phase":"press","platform":"press","actor":"DonanımHaber","actor_kind":"press","text":"DonanımHaber covered the billboard’s personalised messages for Tesla drivers.","url":"https://www.donanimhaber.com/renault-yeni-reklam-panosuyla-tesla-kullanicilarini-hedef-aldi--180633"},{"seq":6,"date":"2024-08-12","precision":"day","phase":"response","platform":"web","actor":"Renault UK","actor_kind":"owner","text":"Published the original release: an Auto Express headline switched to taunts when a Tesla approached."},{"seq":7,"date":"2024-08-13","precision":"day","phase":"peak","platform":"press","actor":"Located press coverage","actor_kind":"public","text":"The largest dated cluster in the located coverage appeared, including Autopista, Autoblog and Canaltech.","url":"https://www.autopista.es/noticias-motor/campana-publicitaria-renault-scenic-se-hace-viral-por-burlarse-conductores-tesla_297930_102.html"},{"seq":8,"date":"2024-08-13","precision":"day","phase":"backlash","platform":"press","actor":"Automobile Propre","actor_kind":"press","text":"Automobile Propre challenged the comparison, citing the base Scenic’s lower range.","url":"https://www.automobile-propre.com/articles/cette-publicite-pour-le-renault-scenic-e-tech-sen-prend-directement-au-tesla-model-y/"},{"seq":9,"date":"2024-08-14","precision":"day","phase":"response","platform":"youtube","actor":"Renault UK","actor_kind":"owner","text":"Renault UK uploaded a short video showing the billboard campaign.","url":"https://www.youtube.com/shorts/641634CTzOA"},{"seq":10,"date":"2024-08-14","precision":"day","phase":"press","platform":"press","actor":"Observador","actor_kind":"press","text":"Observador compared the advertised advantage with local prices and specifications in Portugal.","url":"https://observador.pt/2024/08/14/renault-atira-se-a-tesla-com-o-novo-scenic-frente-ao-tesla-model-y/"},{"seq":11,"date":"2024-08-15","precision":"day","phase":"jump","platform":"reddit","actor":"u/moderatefairgood","actor_kind":"creator","text":"u/moderatefairgood shared the Motor1 story in r/EnoughMuskSpam, where readers discussed the billboard.","url":"https://www.reddit.com/r/EnoughMuskSpam/comments/1esuqvc/renaults_cheeky_billboards_in_the_uk_give_tesla/"},{"seq":12,"date":"2024-08-15","precision":"day","phase":"press","platform":"press","actor":"Teslarati","actor_kind":"press","text":"Teslarati covered Renault’s challenge and contrasted the entry-level cars’ ranges.","url":"https://www.teslarati.com/tesla-model-y-vs-renault-scenic-e-tech-uk/"},{"seq":13,"date":"2024-08-15","precision":"day","phase":"press","platform":"web","actor":"Will Lockett","actor_kind":"creator","text":"Will Lockett published a commentary titled A Single Billboard Heralds The Death Of Tesla.","url":"https://www.planetearthandbeyond.co/p/a-single-billboard-heralds-the-death"},{"seq":14,"date":"2024-08-16","precision":"day","phase":"press","platform":"press","actor":"Top Gear Greece","actor_kind":"press","text":"Top Gear Greece covered the campaign and its planned social distribution.","url":"https://www.topgeargreece.gr/electric/1007005/i-renault-kai-i-probokatoriki-diafimisi-kata-tis-tesla/"},{"seq":15,"date":"2024-08-19","precision":"day","phase":"response","platform":"press","actor":"Roger Andersen / Renault Norway","actor_kind":"owner","country":"NO","text":"Renault Norway’s PR director called the billboard a local initiative and doubted a Norwegian rollout.","url":"https://www.motor.no/aktuelt/her-haner-renault-tesla-eiere/284909"}]},{"id":"HIS-00893","slug":"revolut-luis-figo-switch","url":"https://howitspread.com/id/HIS-00893","title":"Revolut Luís Figo: Hazlo por tu 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campaign as a bonus idea it expected the client to reject.","url":"https://es.linkedin.com/posts/jai-dadlani_hoy-por-fin-sale-a-la-luz-la-campa%C3%B1a-de-revolut-activity-7457420447446462464-tNGD"},{"seq":5,"date":"2026-05-05","precision":"day","phase":"backlash","platform":"web","actor":"LinkedIn commenters","actor_kind":"public","text":"Commenters questioned the choice of Figo and said the campaign could alienate Barça supporters.","url":"https://es.linkedin.com/posts/ignacio-zunzunegui_cu%C3%A1l-dir%C3%ADas-que-ha-sido-el-fichaje-m%C3%A1s-sonado-activity-7457410188766171136-pIZb"},{"seq":6,"date":"2026-05-06","precision":"day","phase":"jump","platform":"web","actor":"Marcel van Oost","actor_kind":"creator","text":"Van Oost posted the Madrid billboard to his fintech audience on LinkedIn.","url":"https://www.linkedin.com/posts/marcelvanoost_luis-figo-switched-clubs-for-the-money-activity-7457708175069384704-rYW7"},{"seq":7,"date":"2026-05-06","precision":"day","phase":"backlash","platform":"x","actor":"Replies to Max Karpis","actor_kind":"public","text":"Replies to investor Max Karpis’s post criticised the campaign and said they would avoid Revolut.","url":"https://x.com/maxkarpis/status/2051934787137388768"},{"seq":8,"date":"2026-05-07","precision":"day","phase":"press","platform":"press","actor":"Finance Football","actor_kind":"press","text":"Finance Football reported that the campaign was going viral on social media.","url":"https://financefootball.com/en/2026/05/07/el-dinero-importa-revolut-spain-launches-provocative-ad-campaign-featuring-luis-figo/"},{"seq":9,"date":"2026-05-08","precision":"day","phase":"jump","platform":"x","actor":"Football Tweet","actor_kind":"creator","text":"Football Tweet shared the campaign with the claim that Revolut had first held unsuccessful Barça talks.","url":"https://x.com/Footballtweet/status/2052757664313008503"},{"seq":10,"date":"2026-05-09","precision":"day","phase":"press","platform":"press","actor":"A Bola","actor_kind":"press","text":"A Bola embedded Football Tweet’s post in its coverage of the Figo campaign.","url":"https://www.abola.pt/noticias/figo-recorda-transferencia-polemica-em-nova-campanha-publicitaria-2026050914535515909"},{"seq":11,"date":"2026-05-13","precision":"day","phase":"response","platform":"press","actor":"Revolut","actor_kind":"owner","text":"Revolut told ECO that it planned to bring the campaign to Portugal closer to summer.","url":"https://eco.sapo.pt/2026/05/13/campanha-da-revolut-com-luis-figo-chega-a-portugal-mais-perto-do-verao/"},{"seq":12,"date":"2026-05-21","precision":"day","phase":"response","platform":"web","actor":"Revolut","actor_kind":"owner","country":"PT","text":"Revolut launched Portuguese spots, including a version referring to the World Cup.","url":"https://marketeer.sapo.pt/ha-quem-lhe-chame-um-figo-para-a-revolut-e-luis-e-com-a-ajuda-dele-faz-a-jogada-do-ano/"},{"seq":13,"date":"2026-09-17","precision":"day","phase":"peak","platform":"press","actor":"El País","actor_kind":"press","text":"El País reported that Figo’s Revolut campaign had blocked a Barça sponsorship agreement.","url":"https://elpais.com/deportes/2026-09-17/el-barca-rechaza-el-patrocinio-de-revolut-por-sus-vinculos-con-el-exmadridista-figo-imagen-de-la-marca.html"},{"seq":14,"date":"2026-09-23","precision":"day","phase":"response","platform":"press","actor":"Santiago Pérez Olano / Revolut","actor_kind":"owner","text":"Pérez Olano said the Barça talks had ended before the Figo project began.","url":"https://cronicaglobal.elespanol.com/business/20260923/perez-olano-revolut-procesos-evolucion-tecnologica-revisarse/1003742796455_0.html"}]},{"id":"HIS-00894","slug":"rhode-krispy-kreme-strawberry-glaze","url":"https://howitspread.com/id/HIS-00894","title":"Rhode x Krispy Kreme Strawberry Glaze","owner":"Rhode / Hailey Bieber","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2023-08-28","peak_date":"2023-08-29","origin_platform":"web","platforms":"press;instagram;web;retail;x;reddit","mechanics":"scarcity-drop;sell-out-loop;newsjacking;mystery-lore;platform-jump","score":44,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":100,"longevity":19,"events":16,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-08-21","precision":"day","phase":"precursor","platform":"press","actor":"Rhode","actor_kind":"owner","text":"Rhode announced a Strawberry Glaze lip treatment inspired by Krispy Kreme doughnuts.","url":"https://www.bustle.com/beauty/rhode-strawberry-glaze-peptide-lip-treatment-release"},{"seq":2,"date":"2023-08-21","precision":"week","phase":"precursor","platform":"instagram","actor":"Kim Kardashian and gifted influencers","actor_kind":"celebrity","text":"Gift recipients including Kim Kardashian posted the new flavor in strawberry-shaped boxes.","url":"https://www.glossy.co/pop/with-new-strawberry-glaze-flavor-rhode-closes-in-on-1-million-peptide-lip-treatments-sold/"},{"seq":3,"date":"2023-08-23","precision":"day","phase":"precursor","platform":"press","actor":"Hailey Bieber","actor_kind":"owner","text":"Bieber told Allure that childhood strawberry doughnuts inspired the new flavor.","url":"https://www.allure.com/story/hailey-bieber-just-asking-beauty-interview"},{"seq":4,"date":"2023-08-28","precision":"day","phase":"seed","platform":"web","actor":"Rhode","actor_kind":"owner","text":"Rhode released its limited-edition Strawberry Glaze Peptide Lip Treatment.","url":"https://www.thepinknews.com/2023/09/12/rhode-skin-strawberry-glaze-lip-treatment/"},{"seq":5,"date":"2023-08-28","precision":"day","phase":"response","platform":"retail","actor":"Rhode and Krispy Kreme","actor_kind":"owner","country":"US","text":"Hailey and Justin Bieber visited Krispy Kreme in Times Square to promote the launch.","url":"https://www.usmagazine.com/stylish/news/justin-bieber-wears-sweats-to-hailey-biebers-rhode-event-pic/"},{"seq":6,"date":"2023-08-28","precision":"day","phase":"response","platform":"instagram","actor":"Justin Bieber","actor_kind":"celebrity","text":"Justin Bieber posted photographs supporting the Strawberry Glaze launch.","url":"https://www.vanityfair.com/style/2023/08/we-doughnut-know-why-hailey-and-justin-bieber-never-dress-for-the-same-occasion"},{"seq":7,"date":"2023-08-28","precision":"day","phase":"commercial","platform":"web","actor":"Rhode 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seven-day Wikipedia attention peak followed Balatro’s three wins at The Game Awards.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia.org/all-access/user/Balatro_(video_game)/daily/2023010100/2026101400"},{"seq":15,"date":"2024-12-23","precision":"day","phase":"jump","platform":"youtube","actor":"Markiplier","actor_kind":"creator","text":"Markiplier published a Balatro video during the holiday resurgence.","url":"https://wnhub.io/news/other/item-46670"},{"seq":16,"date":"2025-01-21","precision":"day","phase":"commercial","platform":"web","actor":"Playstack","actor_kind":"owner","text":"Playstack reported more than five million copies sold after a holiday surge in interest.","url":"https://www.playstack.com/news/balatro-5-million-copies-sold/"},{"seq":17,"date":"2025-04-08","precision":"day","phase":"afterlife","platform":"press","actor":"BAFTA","actor_kind":"brand","text":"Balatro won the BAFTA award for Debut Game.","url":"https://www.hollywoodreporter.com/news/general-news/bafta-games-awards-2025-winners-astro-bot-1236184463/"}]},{"id":"HIS-00906","slug":"baldurs-gate-3-bear-scene-reveal","url":"https://howitspread.com/id/HIS-00906","title":"Baldur's Gate 3 Bear Scene Reveal","owner":"Larian Studios","kind":"moment","sector":"gaming","origin":"mixed","region":"BE","seed_date":"2023-07-07","peak_date":"2023-07-07","origin_platform":"x","platforms":"youtube;x;press;web;reddit;tiktok","mechanics":"response-chain;controversy;transgression;platform-jump;press-loop","score":49,"band":"Notable","provisional":false,"coverage":0.8,"reach":67,"contagion":null,"breadth":40,"velocity":35,"longevity":42,"events":16,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-07-07","precision":"day","phase":"precursor","platform":"youtube","actor":"Larian Studios","actor_kind":"owner","text":"Larian showed Halsin’s bear-form romance during its final Panel From Hell showcase.","url":"https://panelfromhell.baldursgate3.game/"},{"seq":2,"date":"2023-07-07","precision":"day","phase":"seed","platform":"x","actor":"@vaughandavies97","actor_kind":"creator","text":"Vaughan shared the scene and called it the proper D&D experience.","url":"https://x.com/vaughandavies97/status/1677361748658069516"},{"seq":3,"date":"2023-07-07","precision":"day","phase":"press","platform":"press","actor":"IGN","actor_kind":"press","text":"IGN reported that players could romance Halsin in bear form.","url":"https://www.ign.com/articles/baldurs-gate-3-lets-you-have-sex-with-a-druid-in-bear-form"},{"seq":4,"date":"2023-07-07","precision":"day","phase":"jump","platform":"web","actor":"Larian forum participants","actor_kind":"public","text":"Forum participants debated the bear scene while discussing the 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stream.","url":"https://www.dexerto.com/baldurs-gate/baldurs-gate-3-leaves-internet-shocked-with-animal-love-scene-2204526/"},{"seq":8,"date":"2023-07-07","precision":"day","phase":"jump","platform":"reddit","actor":"u/Beaun / r/BaldursGate3","actor_kind":"public","text":"Posted a squirrel reaction meme; the thread developed requests for the clip and a deep link into Larian’s replay."},{"seq":9,"date":"2023-07-08","precision":"day","phase":"commercial","platform":"web","actor":"Steam buyers","actor_kind":"public","text":"ComicBook reported the parent game at fifth on Steam’s best-seller chart after the reveal.","url":"https://comicbook.com/gaming/news/baldurs-gate-3-steam-best-seller-chart-bear-sex-scene/"},{"seq":10,"date":"2023-07-09","precision":"day","phase":"jump","platform":"tiktok","actor":"@asmongoldstories","actor_kind":"creator","text":"Asmongoldstories uploaded a reaction clip to the bear 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presentation on the bear scene and fan fiction.","url":"https://www.pcgamer.com/games/baldurs-gate/bear-sex-a-watershed-moment-in-game-history-says-baldur-s-gate-3-writer/"}]},{"id":"HIS-00907","slug":"bejeweled-dance","url":"https://howitspread.com/id/HIS-00907","title":"Bejeweled dance","owner":"Mikael Arellano","kind":"activity","sector":"entertainment","origin":"organic","region":"US","seed_date":"2022-10-23","peak_date":"2023-03-20","origin_platform":"tiktok","platforms":"audio;tiktok;press;reddit","mechanics":"remixable-template;audio-meme;low-effort-copy;platform-jump;press-loop","score":35,"band":"Niche","provisional":true,"coverage":0.85,"reach":38,"contagion":60,"breadth":30,"velocity":4,"longevity":null,"events":16,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-10-21","precision":"day","phase":"precursor","platform":"audio","actor":"Taylor Swift","actor_kind":"celebrity","text":"Swift released 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article traffic reached its largest seven-day window, covering August 20–26.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia.org/all-access/user/Black_Myth%3A_Wukong/daily/2024070100/2024100100"},{"seq":11,"date":"2024-08-26","precision":"day","phase":"jump","platform":"retail","actor":"Visitors to Shanxi","actor_kind":"public","text":"Yicai reported that players visited the historic sites depicted in the game.","url":"https://www.yicaiglobal.com/news/tourists-flock-to-real-life-spots-from-black-myth-wukong"},{"seq":12,"date":"2024-08-27","precision":"day","phase":"commercial","platform":"web","actor":"Steam customers","actor_kind":"public","text":"The game ranked first on Steam’s global weekly revenue chart for August 20–27.","url":"https://store.steampowered.com/charts/topsellers/global/2024-8-20"},{"seq":13,"date":"2024-08-27","precision":"day","phase":"jump","platform":"chat","actor":"WeChat users","actor_kind":"public","text":"ABC reported that WeChat and Weibo were abuzz with discussion of the release.","url":"https://www.abc.net.au/news/2024-08-27/china-black-myth-wukong-video-game-soft-power-gain-global-hit/104261318"},{"seq":14,"date":"2024-09-05","precision":"day","phase":"commercial","platform":"press","actor":"Daniel Wu / Hero Games","actor_kind":"owner","text":"Investor Daniel Wu told Bloomberg the game had sold 18 million copies in two weeks.","url":"https://finance.yahoo.com/news/investor-risked-wukong-scores-another-063710088.html"},{"seq":15,"date":"2024-09-10","precision":"day","phase":"commercial","platform":"web","actor":"PlayStation Store customers","actor_kind":"public","text":"Sony reported that Wukong topped August’s PS5 download charts in the US/Canada and Europe.","url":"https://blog.playstation.com/2024/09/10/playstation-store-august-2024s-top-downloads/"},{"seq":16,"date":"2024-09-11","precision":"day","phase":"commercial","platform":"web","actor":"PlayStation Store customers in 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topped Adult R&B Airplay; the ranking measured the song rather than the dance.","url":"https://www.billboard.com/music/chart-beat/803fresh-boots-on-the-ground-number-1-adult-rb-airplay-chart-1235989292/"},{"seq":12,"date":"2025-07-27","precision":"day","phase":"press","platform":"press","actor":"NBC News","actor_kind":"press","text":"NBC reported hundreds dancing during a Winter Park Jazz Festival intermission the previous weekend.","url":"https://www.nbcnews.com/news/nbcblk/boots-on-the-ground-dance-803fresh-summer-rcna220930"},{"seq":13,"date":"2025-08-20","precision":"day","phase":"commercial","platform":"press","actor":"Tre Little","actor_kind":"owner","text":"AP reported nationwide demand for Little’s classes and event hosting, alongside requests for new dances.","url":"https://www.ap.org/news-highlights/spotlights/2025/black-cowboy-joy-is-spread-by-boots-on-the-ground-viral-line-dance/"},{"seq":14,"date":"2025-08-21","precision":"day","phase":"response","platform":"audio","actor":"803Fresh and Fantasia","actor_kind":"celebrity","text":"803Fresh released a Fantasia remix after the original song spawned the dance.","url":"https://ratedrnb.com/2025/08/803fresh-fantasia-boots-on-the-ground-remix/"},{"seq":15,"date":"2025-09-03","precision":"day","phase":"backlash","platform":"audio","actor":"KJZZ / Neal Lester","actor_kind":"press","text":"KJZZ discussed Carnival’s indoor clack-fan restriction and debates about community joy.","url":"https://www.kjzz.org/the-show/2025-09-03/boots-on-the-ground-dance-spotlights-church-fans-as-a-symbol-of-black-womens-resistance"},{"seq":16,"date":"2026-01-28","precision":"day","phase":"afterlife","platform":"tv","actor":"FOX 5 Atlanta / Portia","actor_kind":"press","text":"Little discussed the 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YouTube.","url":"https://www.wired.it/article/buckshot-roulette-russa-gioco-download-record/"},{"seq":9,"date":"2024-01-20","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"English Wikipedia attention reached its largest seven-day total in the window ending January 20.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Buckshot_Roulette/daily/2023120100/2026101400"},{"seq":10,"date":"2024-01-22","precision":"day","phase":"response","platform":"web","actor":"Mike Klubnika / Makeship","actor_kind":"owner","text":"Klubnika and Makeship opened a petition for a Dealer plushie after fan art, videos and lore discussions.","url":"https://mikeklubnika.itch.io/buckshot-roulette/devlog/669617/the-dealer-plushie-petition"},{"seq":11,"date":"2024-03-09","precision":"day","phase":"response","platform":"audio","actor":"Mike Klubnika / Turtle Pals Tapes","actor_kind":"owner","text":"Klubnika opened pre-orders for the soundtrack on vinyl and cassette with Turtle Pals Tapes.","url":"https://mikeklubnika.itch.io/buckshot-roulette/devlog/694750/buckshot-roulette-ost-10-vinyl-cassette"},{"seq":12,"date":"2024-04-04","precision":"day","phase":"commercial","platform":"web","actor":"Mike Klubnika / Critical Reflex","actor_kind":"owner","text":"Buckshot Roulette launched on Steam with v1.2.","url":"https://mikeklubnika.itch.io/buckshot-roulette/devlog/709105/v12-out-now-on-steam-releasing-on-itchio-april-18th"},{"seq":13,"date":"2024-04-17","precision":"day","phase":"commercial","platform":"web","actor":"Mike Klubnika / Critical Reflex","actor_kind":"owner","text":"The developer and publisher announced one million Steam copies sold.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=2835570&count=100&maxlength=0"},{"seq":14,"date":"2024-10-17","precision":"day","phase":"response","platform":"web","actor":"Mike Klubnika / Critical 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figures.","url":"https://www.dexerto.com/gaming/what-is-chained-together-new-only-up-style-co-op-game-2787791/"},{"seq":5,"date":"2024-06-20","precision":"day","phase":"press","platform":"press","actor":"Dexerto","actor_kind":"press","text":"Dexerto reported that the game was blowing up on Twitch.","url":"https://www.dexerto.com/gaming/what-is-chained-together-new-only-up-style-co-op-game-2787791/"},{"seq":6,"date":"2024-06-21","precision":"day","phase":"jump","platform":"x","actor":"koichinko and Jake Lucky","actor_kind":"creator","text":"Koichinko shared a full-party clip, and Jake Lucky reposted a Ninja fail clip.","url":"https://x.com/koichinko/status/1804232690885103744"},{"seq":7,"date":"2024-06-21","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"PCGamesN reported an early Steam concurrency peak of 39,995 players.","url":"https://www.pcgamesn.com/chained-together/steam-charts-new-coop-game"},{"seq":8,"date":"2024-06-24","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam concurrency reached 85,638 players.","url":"https://gameworldobserver.com/2024/06/25/chained-together-85k-concurrent-players-launch-steam"},{"seq":9,"date":"2024-06-26","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steambase recorded the Steam player peak at 94,480.","url":"https://steambase.io/games/chained-together/steam-charts"},{"seq":10,"date":"2024-06-26","precision":"day","phase":"jump","platform":"youtube","actor":"Aqua Ch.","actor_kind":"creator","text":"Streams Charts listed Aqua Ch. among first-week creators whose streams each passed 40,000 peak viewers.","url":"https://streamscharts.com/news/chained-together-one-week-twitch-recap"},{"seq":11,"date":"2024-07-23","precision":"day","phase":"afterlife","platform":"youtube","actor":"Kai Cenat and IShowSpeed","actor_kind":"creator","text":"Streams Charts reported their Twitch and YouTube playthrough while they were physically chained together.","url":"https://streamscharts.com/news/kaicenat-ishowspeed-chained-together-stream"},{"seq":12,"date":"2024-07-27","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"The highest recorded seven-day English Wikipedia window began, totaling 5,420 views.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Chained_Together/daily/2024042000/2026061900"},{"seq":13,"date":"2024-09-10","precision":"day","phase":"response","platform":"web","actor":"Anegar Games","actor_kind":"owner","text":"Anegar Games released a map editor and Steam Workshop support for sharing custom maps.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=2567870&count=100&maxlength=0"},{"seq":14,"date":"2024-11-21","precision":"day","phase":"afterlife","platform":"web","actor":"Golden Joystick Awards","actor_kind":"brand","text":"Chained Together won the Golden Joystick Awards' Streamers' Choice Award.","url":"https://www.gamesradar.com/games/here-are-all-the-golden-joystick-awards-2024-winners/"},{"seq":15,"date":"2025-11-19","precision":"day","phase":"afterlife","platform":"press","actor":"Anton","actor_kind":"brand","text":"Deadline reported that Anton was developing a Chained Together film adaptation.","url":"https://deadline.com/2025/11/video-game-chained-together-film-adaptation-anton-1236623336/"},{"seq":16,"date":"2026-06-02","precision":"day","phase":"commercial","platform":"web","actor":"Secret Mode","actor_kind":"owner","text":"Secret Mode announced its publishing deal and said the game had sold over 10 million Steam copies.","url":"https://wearesecretmode.com/news/chained-together-joins-secret-mode"}]},{"id":"HIS-00914","slug":"charlotte-tilbury-beautiful-skin-cream-bronzer","url":"https://howitspread.com/id/HIS-00914","title":"Charlotte Tilbury Beautiful Skin Cream Bronzer","owner":"Charlotte Tilbury","kind":"product","sector":"beauty","origin":"seeded","region":"GLOBAL","seed_date":"2022-05-17","peak_date":"2022-06-28","origin_platform":"retail","platforms":"press;retail;reddit;tiktok","mechanics":"sell-out-loop;press-loop;platform-jump","score":38,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":69,"longevity":23,"events":11,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-05-02","precision":"day","phase":"precursor","platform":"press","actor":"Blake Lively","actor_kind":"celebrity","text":"Allure reported Blake Lively wore the new bronzer at the Met Gala before its launch.","url":"https://www.allure.com/story/met-gala-2022-blake-lively-charlotte-tilbury-bronzer"},{"seq":2,"date":"2022-05-17","precision":"day","phase":"seed","platform":"retail","actor":"Charlotte Tilbury","actor_kind":"owner","text":"Charlotte Tilbury opened VIP launch-day sales of its first cream bronzer.","url":"https://www.charlottetilbury.com/us/product/beautiful-skin-bronzer-medium"},{"seq":3,"date":"2022-05-17","precision":"day","phase":"commercial","platform":"retail","actor":"Charlotte Tilbury","actor_kind":"owner","text":"The brand said one bronzer sold every 30 seconds on launch day."},{"seq":4,"date":"2022-05-17","precision":"day","phase":"jump","platform":"reddit","actor":"r/MUAontheCheap users","actor_kind":"public","text":"In a launch-day Reddit thread, a buyer said they had ordered and had seen a YouTube video of the Medium shade.","url":"https://www.reddit.com/r/MUAontheCheap/comments/urq560/charlotte_tilbury_new_release_beautiful_skin_sun/"},{"seq":5,"date":"2022-05-19","precision":"day","phase":"commercial","platform":"retail","actor":"Shoppers","actor_kind":"public","text":"General availability began; a commenter in the launch thread said the Fair shade had sold out."},{"seq":6,"date":"2022-05-19","precision":"day","phase":"jump","platform":"reddit","actor":"minirose9 (r/swatchitforme)","actor_kind":"creator","text":"Reddit user minirose9 posted a swatch and said Fair ran deeper than the powder version.","url":"https://www.reddit.com/r/swatchitforme/comments/ustthz/charlotte_tilbury_beautiful_skin_cream_bronzer/"},{"seq":7,"date":"2022-05-21","precision":"day","phase":"press","platform":"press","actor":"NewBeauty","actor_kind":"press","text":"NewBeauty listed it among May launches and said it continued to sell out quickly.","url":"https://www.newbeauty.com/view/best-makeup-launching-in-may"},{"seq":8,"date":"2022-06-28","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok creators","actor_kind":"public","text":"RUSSH reported TikTok was making the bronzer go viral, citing creator Nena Schuurmans; Fair was sold out.","url":"https://www.russh.com/charlotte-tilbury-beautiful-skin-sun-kissed-glow-cream-bronzer-tiktok-viral/"},{"seq":9,"date":"2022-07-05","precision":"day","phase":"press","platform":"press","actor":"Observer","actor_kind":"press","text":"Observer's shopping column featured the bronzer after it went viral on TikTok.","url":"https://observer.com/2022/07/summer-shopping-guide-july-2022/"},{"seq":10,"date":"2022-10-24","precision":"day","phase":"press","platform":"press","actor":"Good Morning America / ABC News","actor_kind":"press","text":"GMA tested a sample supplied by the brand and cited 600 million TikTok views.","metric_value":600000000,"metric_label":"600M TikTok 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Yankee","kind":"trend","sector":"entertainment","origin":"seeded","region":"GLOBAL","seed_date":"2019-01-24","peak_date":"2019-02-06","origin_platform":"youtube","platforms":"youtube;press;instagram;tv;web;tiktok","mechanics":"challenge;remixable-template;platform-jump","score":34,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":20,"velocity":51,"longevity":null,"events":13,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-01-24","precision":"day","phase":"seed","platform":"youtube","actor":"Daddy Yankee","actor_kind":"owner","text":"Daddy Yankee released the official Con Calma video, choreographed by Greg Chapkis and Dylan Michael.","url":"https://www.youtube.com/watch?v=DiItGE3eAyQ"},{"seq":2,"date":"2019-01-26","precision":"day","phase":"jump","platform":"youtube","actor":"Chapkis (per TVN)","actor_kind":"creator","text":"TVN reported that Chapkis, led by Greg Chapkis, posted its general rehearsal to YouTube.","url":"https://www.youtube.com/watch?v=Wb2boZxfnrs"},{"seq":3,"date":"2019-01-29","precision":"day","phase":"press","platform":"press","actor":"TVN","actor_kind":"press","text":"TVN reported the rehearsal video had more than 82,000 YouTube views.","metric_value":82000,"metric_label":"82K+ views","url":"https://www.tvn.cl/entretencion/viral/la-extenuante-coreografia-que-acompana-el-nuevo-hit-de-daddy-yankee-3050223"},{"seq":4,"date":"2019-01-29","precision":"day","phase":"jump","platform":"instagram","actor":"Sonia Siguí","actor_kind":"creator","text":"Sonia Siguí posted her Con Calma choreography on Instagram.","url":"https://www.elmetropolitanodigital.com/2019/02/ya-escuchaste-hablar-de-concalmachallenge-de-esto-se-trata/"},{"seq":5,"date":"2019-01-30","precision":"day","phase":"jump","platform":"instagram","actor":"Exa El Salvador","actor_kind":"creator","text":"Explicitly accepted Sonia Siguí’s challenge in its Instagram caption and tagged Daddy Yankee."},{"seq":6,"date":"2019-02-01","precision":"day","phase":"press","platform":"press","actor":"Nación Rex","actor_kind":"press","text":"Nación Rex reported participants were adding their own variations to the choreography.","url":"https://www.nacionrex.com/musica/daddy-yankee-con-calma-challenge-reto-desafio-viral-20190201-0009.html"},{"seq":7,"date":"2019-02-06","precision":"day","phase":"peak","platform":"press","actor":"Radio Moda","actor_kind":"press","text":"Radio Moda said Daddy Yankee launched the challenge on Instagram and fans and dance schools in several countries joined.","url":"https://www.moda.com.pe/noticias/musica/con-calma-daddy-yankee-cancion-latina-mas-ventas-digitales-37590/"},{"seq":8,"date":"2019-05-30","precision":"day","phase":"jump","platform":"tv","actor":"El Hormiguero","actor_kind":"press","text":"El Hormiguero showed a challenge video filmed in a dialysis room in the Dominican Republic.","url":"https://www.antena3.com/programas/el-hormiguero/invitados/version-emotiva-con-calma-challenge-daddy-yankee-consiguio-hacer-viral_201905305cf0391d0cf27e435660c436.html"},{"seq":9,"date":"2019-06-10","precision":"day","phase":"commercial","platform":"web","actor":"Ubisoft","actor_kind":"brand","text":"Ubisoft announced the parent song Con Calma for Just Dance 2020; challenge choreography was not confirmed.","url":"https://news.ubisoft.com/en-us/article/7qCEXFPd1oGWTPuh1QmCgH/just-dance-2020-10th-anniversary-entry-includes-new-songs-return-of-coop"},{"seq":10,"date":"2019-12-02","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Elite Daily reported Daddy Yankee had posted a TikTok challenge and many fans posted their own dances.","url":"https://www.elitedaily.com/entertainment/tiktok-dance-tutorials-videos"},{"seq":11,"date":"2019-12-26","precision":"day","phase":"afterlife","platform":"press","actor":"HipLatina","actor_kind":"press","text":"HipLatina's 2019 reggaeton roundup said participants hoped Daddy Yankee would repost their videos.","url":"https://hiplatina.com/2019-best-reggaeton-moments/"},{"seq":12,"date":"2020-06-23","precision":"day","phase":"afterlife","platform":"press","actor":"San Francisco Chronicle","actor_kind":"press","text":"The Chronicle said the rehearsal video had over 80 million views and led Chapkis to more gigs.","metric_value":80000000,"metric_label":"80M+ views","url":"https://www.sfchronicle.com/entertainment/dance/article/slowed-by-pandemic-renowned-choreographer-s-21182614.php"},{"seq":13,"date":"2020-08-18","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported #ConCalma had 455 million TikTok views and Chapkis taught sold-out classes worldwide.","metric_value":455000000,"metric_label":"455M hashtag views","url":"https://www.wired.com/story/tik-tok-dances/"}]},{"id":"HIS-00916","slug":"content-warning","url":"https://howitspread.com/id/HIS-00916","title":"Content Warning","owner":"Landfall","kind":"game","sector":"gaming","origin":"seeded","region":"SE","seed_date":"2024-04-01","peak_date":"2024-04-03","origin_platform":"web","platforms":"web;press;twitch;youtube","mechanics":"shareable-output;underdog;platform-jump;press-loop;counter-programming","score":61,"band":"Viral","provisional":false,"coverage":0.8,"reach":66,"contagion":null,"breadth":60,"velocity":87,"longevity":26,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-04-01","precision":"day","phase":"seed","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall released Content Warning on Steam and offered permanent copies free for its first day.","url":"https://store.steampowered.com/app/2881650/Content_Warning/"},{"seq":2,"date":"2024-04-01","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer covered the launch while Steam had 23,000 concurrent players.","url":"https://www.pcgamer.com/games/horror/content-warning-a-free-co-op-horror-game-where-you-go-viral-on-spooktube-or-die-trying-is-rapidly-climbing-the-steam-charts/"},{"seq":3,"date":"2024-04-02","precision":"day","phase":"commercial","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall ended the giveaway and began charging $7.99; it reported more than 6.2 million free owners.","url":"https://steamcommunity.com/games/2881650/announcements/detail/4188984060585127098"},{"seq":4,"date":"2024-04-02","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"PC Gamer reported a Steam concurrency peak above 204,000 and a sixth-place top-sellers position.","url":"https://www.pcgamer.com/games/horror/april-fools-phenom-content-warning-draws-in-more-than-204000-concurrent-players/"},{"seq":5,"date":"2024-04-03","precision":"day","phase":"response","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall added a reporter microphone, sound player, party popper and garden projector.","url":"https://steamcommunity.com/games/2881650/announcements/detail/4190110593898072734"},{"seq":6,"date":"2024-04-03","precision":"day","phase":"jump","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"Twitch reached an early peak of 134,300 concurrent viewers as streamers played the game.","url":"https://streamscharts.com/news/content-warnings-twitchs-top-games"},{"seq":7,"date":"2024-04-03","precision":"day","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Traffic to the article’s former title peaked on April 3, alongside the early Twitch surge.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Content_Warning/daily/20240401/20240531"},{"seq":8,"date":"2024-04-09","precision":"day","phase":"commercial","platform":"web","actor":"Steam buyers","actor_kind":"public","text":"Content Warning placed fifth on Steam’s weekly revenue chart, including free-to-play games and hardware.","url":"https://www.pcgamesinsider.biz/news/74402/charts-content-warning-makes-first-appearance-in-steam-top-ten/"},{"seq":9,"date":"2024-04-10","precision":"day","phase":"jump","platform":"youtube","actor":"videogamedunkey","actor_kind":"creator","text":"WIRED described videogamedunkey’s gameplay video and fans sharing footage across YouTube and Twitch.","url":"https://www.wired.com/story/influencers-are-trying-to-go-viral-by-playing-content-warning/"},{"seq":10,"date":"2024-04-10","precision":"day","phase":"response","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall patched disappearing voices and sound and said more updates were in progress.","url":"https://steamcommunity.com/games/2881650/announcements/detail/4203622027304812209"},{"seq":11,"date":"2024-04-11","precision":"day","phase":"commercial","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"Twitch exceeded 156,600 concurrent viewers during Jynxzi and caseoh_’s joint stream.","url":"https://streamscharts.com/news/top-game-releases-q2-2024"},{"seq":12,"date":"2024-04-15","precision":"day","phase":"commercial","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall reported one million paid copies sold after the free launch.","url":"https://www.gamedeveloper.com/business/content-warning-sells-1-million-copies-following-launch-giveaway"},{"seq":13,"date":"2024-05-02","precision":"day","phase":"response","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall added a map, 13 monsters, a hat shop and in-game sponsored-video deals.","url":"https://steamcommunity.com/games/2881650/announcements/detail/4185609530748246789"},{"seq":14,"date":"2024-06-03","precision":"day","phase":"commercial","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall reported 2.2 million paid copies sold and 8.8 million cumulative players.","url":"https://www.gamedeveloper.com/business/content-warning-sells-2-2-million-copies-nets-8-8m-players-in-two-months"},{"seq":15,"date":"2024-12-11","precision":"day","phase":"afterlife","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall added Steam Workshop mod support and said the small team lacked capacity for continuous updates.","url":"https://steamcommunity.com/games/2881650/announcements/detail/511817979594278723"},{"seq":16,"date":"2026-04-01","precision":"day","phase":"afterlife","platform":"web","actor":"Landfall","actor_kind":"owner","text":"Landfall released console versions and added crossplay to Steam.","url":"https://steamcommunity.com/app/2881650/announcements/"}]},{"id":"HIS-00917","slug":"cuff-it-dance-challenge","url":"https://howitspread.com/id/HIS-00917","title":"Cuff It dance challenge","owner":"Maycee Steele and Kaitlyn Hardy Wiltshire","kind":"activity","sector":"entertainment","origin":"organic","region":"US","seed_date":"2022-08-13","peak_date":"2023-05-18","origin_platform":"tiktok","platforms":"tiktok;web;press;instagram;audio;tv","mechanics":"remixable-template;audio-meme;challenge;creator-relay;platform-jump","score":28,"band":"Niche","provisional":false,"coverage":0.8,"reach":26,"contagion":null,"breadth":50,"velocity":5,"longevity":24,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-08-13","precision":"day","phase":"seed","platform":"tiktok","actor":"Maycee Steele and Kaitlyn Hardy Wiltshire","actor_kind":"owner","text":"Steele posted their two-move dance to Cuff It at 21:26:49 UTC.","url":"https://www.tiktok.com/@maycsteele/video/7131475395827764526"},{"seq":2,"date":"2022-08-29","precision":"day","phase":"jump","platform":"tiktok","actor":"Kyle Hanagami","actor_kind":"creator","text":"Hanagami performed the dance with friends and credited Maycee Steele.","url":"https://www.tiktok.com/@kylehanagami/video/7137320925472525614"},{"seq":3,"date":"2022-09-14","precision":"day","phase":"jump","platform":"web","actor":"TikTok / Audible Treats","actor_kind":"owner","text":"Linked Jasmine J’s dance tutorial alongside Ciara’s birthday version and Tinashe’s performance preparation."},{"seq":4,"date":"2022-09-21","precision":"day","phase":"press","platform":"press","actor":"Billboard Pro","actor_kind":"press","text":"Billboard linked the challenge to a 20 percent weekly rise in US streams of the song.","url":"https://radiox.cms.socastsrm.com/2022/09/21/trending-up-beyonce-gets-a-jump-on-cuffing-season-sheryl-lee-ralph-gives-a-jazz-anthem-an-emmy-bump-more/"},{"seq":5,"date":"2022-09-22","precision":"day","phase":"response","platform":"instagram","actor":"Beyonce","actor_kind":"celebrity","text":"Beyonce collected 25 fan videos in an Instagram guide called Cuff It Picks.","url":"https://wdnyradio.com/2022/09/23/report-beyonce-is-going-on-tour-in-summer-2023/"},{"seq":6,"date":"2022-10-04","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts","actor_kind":"public","country":"GB","text":"The song topped the UK Trending Chart as Official Charts credited a viral trend for its rise.","url":"https://www.officialcharts.com/chart-news/beyonces-cuff-it-locks-itself-to-number-1-on-official-trending-chart__37510/"},{"seq":7,"date":"2022-10-19","precision":"day","phase":"jump","platform":"instagram","actor":"Connie Ferguson","actor_kind":"celebrity","text":"Ferguson posted her version with her trainer; reporting documented TikTok and Instagram participation.","url":"https://www.citizen.co.za/lifestyle/entertainment/celebrity-news/connie-ferguson-cuff-it-october-2022/"},{"seq":8,"date":"2022-11-25","precision":"day","phase":"press","platform":"press","actor":"Spiel Times","actor_kind":"press","text":"Spiel Times documented two Beyonce Instagram guides containing more than 50 challenge videos.","url":"https://www.spieltimes.io/news/tiktok-what-is-the-beyonce-dance-challenge/"},{"seq":9,"date":"2022-12-21","precision":"day","phase":"afterlife","platform":"instagram","actor":"Instagram","actor_kind":"brand","country":"AU","text":"Instagram included the Cuff It Challenge in its Australian Reels trend highlights for the year.","url":"https://www.mediaweek.com.au/instagram-looks-back-at-the-top-trends-that-shaped-2022"},{"seq":10,"date":"2022-12-23","precision":"day","phase":"afterlife","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian called Cuff It a TikTok challenge sensation in its album-of-the-year write-up.","url":"https://www.theguardian.com/music/2022/dec/23/the-50-best-albums-of-2022-no-1-beyonce-renaissance"},{"seq":11,"date":"2022-12-29","precision":"day","phase":"commercial","platform":"web","actor":"Club Cooee","actor_kind":"brand","text":"Club Cooee released a Cuff It dance animation in its virtual shop.","url":"https://pt.clubcooee.com/updates/show/122448762"},{"seq":12,"date":"2023-02-06","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok reported 2.8 million song creations in its Grammy recap, without isolating this choreography.","url":"https://newsroom.tiktok.com/tiktok-congratulates-lizzo-sam-kim-muni-long-steve-lacy-and-all-2023-grammy-winners?lang=en"},{"seq":13,"date":"2023-03-08","precision":"day","phase":"jump","platform":"tv","actor":"CNN This Morning","actor_kind":"press","text":"CNN showed the dance while discussing a proposed US TikTok ban.","url":"https://transcripts.cnn.com/show/ctmo/date/2023-03-08/segment/01"},{"seq":14,"date":"2023-05-17","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Maycee Steele and Kaitlyn Hardy Wiltshire","actor_kind":"owner","text":"The creators posted that they were waiting for Renaissance tickets after making the challenge.","url":"https://www.hotnewhiphop.com/677834-creators-of-cuff-it-challenge-havent-received-beyonce-tickets"},{"seq":15,"date":"2023-05-18","precision":"day","phase":"peak","platform":"press","actor":"GDELT exact-phrase press index","actor_kind":"public","text":"GDELT indexed five matching articles, its daily maximum for the exact challenge phrase in the queried window.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Cuff%20It%20challenge%22&mode=timelinevolraw&format=json&startdatetime=20220614000000&enddatetime=20240812000000"},{"seq":16,"date":"2024-06-17","precision":"day","phase":"afterlife","platform":"instagram","actor":"Bridgerton cast","actor_kind":"celebrity","text":"Bustle reported that Emma Naomi and Caleb Obediah posted cast members performing the choreography.","url":"https://www.bustle.com/entertainment/bridgerton-season-3-cast-dancing-beyonce-cuff-it-viral-video"}]},{"id":"HIS-00918","slug":"dame-tu-cosita-challenge","url":"https://howitspread.com/id/HIS-00918","title":"Dame Tu Cosita 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Dailymotion.","url":"https://api.dailymotion.com/video/x64raf5?fields=title,created_time,description,views_total,owner.screenname"},{"seq":2,"date":"2018-02-07","precision":"day","phase":"precursor","platform":"facebook","actor":"ArtNoux","actor_kind":"creator","text":"ArtNoux reposted the alien and asked who could dance like Popoy.","url":"https://www.facebook.com/110215216346969/videos/151899412178549/"},{"seq":3,"date":"2018-02-08","precision":"day","phase":"seed","platform":"youtube","actor":"Jojo Le Comédien","actor_kind":"creator","text":"Jojo Le Comédien posted a human imitation tagged #JaiMougouTaSistaChallenge.","url":"https://www.youtube.com/watch?v=y9oRuaJ23l4"},{"seq":4,"date":"2018-03-13","precision":"day","phase":"press","platform":"press","actor":"La Dépêche du Midi","actor_kind":"press","text":"La Dépêche covered Musical.ly users imitating Popoy, including participants dressed in green.","url":"https://www.ladepeche.fr/article/2018/03/13/2758799-dame-tu-cosita-le-nouveau-challenge-qui-donne-le-sourire.html"},{"seq":5,"date":"2018-03-13","precision":"day","phase":"jump","platform":"instagram","actor":"Mad Shadz","actor_kind":"creator","text":"Mad Shadz shared a Musical.ly-made alien dance on Instagram.","url":"https://www.instagram.com/p/BgRBWhTlpK0/"},{"seq":6,"date":"2018-03-28","precision":"day","phase":"jump","platform":"instagram","actor":"Jacqueline Fernandez","actor_kind":"celebrity","country":"AE","text":"Jacqueline Fernandez posted a dance imitation with stylist Shaan Muttathil during a Race 3 crew dinner in Abu Dhabi.","url":"https://www.instagram.com/p/Bg3uvYPnpd0/"},{"seq":7,"date":"2018-04-01","precision":"month","phase":"peak","platform":"web","actor":"YouTube searchers in Michoacán","actor_kind":"public","text":"YouTube searches for the song peaked in April in Michoacán, according to a Google Trends retrospective.","url":"https://mimorelia.com/noticias/esto-fue-lo-mas-buscado-por-los-michoacanos-en-youtube-este-2018/amp"},{"seq":8,"date":"2018-04-05","precision":"day","phase":"response","platform":"youtube","actor":"Ultra Music","actor_kind":"owner","text":"Ultra Music released the alien animation as the song’s official video after the dance challenge spread.","url":"https://www.youtube.com/watch?v=FzG4uDgje3M"},{"seq":9,"date":"2018-04-05","precision":"day","phase":"jump","platform":"instagram","actor":"Shahid Kapoor","actor_kind":"celebrity","country":"IN","text":"Shahid Kapoor posted a side-by-side dance from Juhu, Mumbai, urging viewers to try #DanceWithAlien on Musical.ly.","url":"https://www.instagram.com/p/BhMXBUAgB-e/"},{"seq":10,"date":"2018-04-06","precision":"day","phase":"press","platform":"press","actor":"Tubefilter","actor_kind":"press","text":"Tubefilter reported that the official alien video had reached YouTube’s trending tab.","url":"https://www.tubefilter.com/2018/04/06/dame-tu-cosita-challenge-meme/amp/"},{"seq":11,"date":"2018-04-09","precision":"day","phase":"response","platform":"web","actor":"El Chombo / Musical.ly","actor_kind":"owner","text":"El Chombo joined Musical.ly as @elchombo and thanked users during a new challenge promotion.","url":"https://webadictos.com/dametucosita-challenge/"},{"seq":12,"date":"2018-04-20","precision":"day","phase":"jump","platform":"tv","actor":"RTBF Le 6-8","actor_kind":"press","text":"RTBF reported that its Le 6-8 team had performed the alien choreography.","url":"https://www.rtbf.be/article/dame-tu-cosita-le-nouveau-challenge-qui-fait-danser-le-web-9897778"},{"seq":13,"date":"2018-05-01","precision":"day","phase":"jump","platform":"reddit","actor":"Meteoroloigist","actor_kind":"creator","text":"A Reddit user asked why the alien video had spread in an OutOfTheLoop thread.","url":"https://www.reddit.com/r/OutOfTheLoop/comments/8g6lo5/what_is_dame_tu_cosita/"},{"seq":14,"date":"2018-05-05","precision":"day","phase":"commercial","platform":"audio","actor":"US listeners","actor_kind":"public","text":"The challenge-assisted song debuted at No. 81 on the Billboard Hot 100.","url":"https://www.billboard.com/pro/el-chombo-dame-tu-cosita-billboard-hot-100/"},{"seq":15,"date":"2018-05-19","precision":"day","phase":"commercial","platform":"audio","actor":"US listeners","actor_kind":"public","text":"The song reached No. 36 on the Hot 100 and held No. 1 on Hot Latin Songs for a second week.","url":"https://www.worldradiohistory.com/Archive-All-Music/Billboard/00s/2018/Billboard-2018-05-19.pdf"},{"seq":16,"date":"2018-12-06","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube ranked the official video seventh among its most-watched music videos of the year.","url":"https://blog.youtube/culture-and-trends/surprise-baby-its-youtube-rewind-2018/?hl=da"},{"seq":17,"date":"2018-12-17","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok included #DameTuCosita in its India year-end list of popular challenges.","url":"https://www.newsvoir.com/index.php?author=8766&option=com_content&print=1&rid=11120&tmpl=component&view=print"},{"seq":18,"date":"2019-09-30","precision":"day","phase":"afterlife","platform":"audio","actor":"WIPO / Susan Butler","actor_kind":"brand","text":"A WIPO study linked Cutty Ranks’s March chart appearances to the viral alien video.","url":"https://www.wipo.int/edocs/mdocs/copyright/en/sccr_39/sccr_39_3.pdf"}]},{"id":"HIS-00919","slug":"danielle-marcan-chanel-water-fresh-review","url":"https://howitspread.com/id/HIS-00919","title":"Danielle Marcan's 'Weird Chanel Foundation' TikTok","owner":"Danielle Marcan","kind":"creator","sector":"beauty","origin":"seeded","region":"GLOBAL","seed_date":"2022-08-01","peak_date":"2022-08-11","origin_platform":"tiktok","platforms":"tiktok;press","mechanics":"response-chain;press-loop","score":26,"band":"Niche","provisional":true,"coverage":0.5,"reach":43,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-08-01","precision":"day","phase":"seed","platform":"tiktok","actor":"Danielle Marcan (@daniellemarcan)","actor_kind":"owner","text":"Marcan posted a TikTok with the sticker \"trying this weird Chanel foundation\".","url":"https://www.tiktok.com/@daniellemarcan/video/7126882447387561222"},{"seq":2,"date":"2022-08-11","precision":"day","phase":"peak","platform":"press","actor":"Wizaz.pl","actor_kind":"press","text":"Wizaz.pl covered the Chanel foundation's TikTok popularity and named Marcan's test.","url":"https://newsy.wizaz.pl/newsy/influencerki-zachwalaja-nawilzajacy-podklad-w-granulkach-to-paryski-hit-z-jasminem-393401-r1/"},{"seq":3,"date":"2022-08-29","precision":"day","phase":"press","platform":"press","actor":"CR Fashion Book","actor_kind":"press","text":"CR Fashion Book embedded Marcan’s review and explained mixing pigment droplets into serum before brushing on.","url":"https://crfashionbook.com/chanels-new-les-beiges-water-fresh-complexion-touch-is-tiktoks-new-favorite-foundation/"},{"seq":4,"date":"2022-12-02","precision":"day","phase":"press","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue covered TikTok's wider interest in Chanel foundation, beyond this video.","url":"https://www.vogue.com/article/chanel-foundation-for-any-makeup-look"},{"seq":5,"date":"2022-12-13","precision":"day","phase":"afterlife","platform":"press","actor":"nss G-Club","actor_kind":"press","text":"nss G-Club listed the foundation, with Marcan's video, among 2022's most popular TikTok beauty products.","url":"https://www.nssgclub.com/en/beauty/31672/products-beauty-most-popular-tiktok-2022-chanel-cerave-labello"},{"seq":6,"date":"2022-12-30","precision":"day","phase":"jump","platform":"tiktok","actor":"Beauty TikTokers","actor_kind":"creator","text":"Glossy reported creators had stitched Marcan’s review; it did not name or date the responses.","url":"https://www.glossy.co/pop/10-beauty-products-that-went-viral-on-tiktok-in-2022/"},{"seq":7,"date":"2024-02-14","precision":"day","phase":"afterlife","platform":"press","actor":"Marie Claire España","actor_kind":"press","text":"Marie Claire España said its editors found the foundation on Marcan's profile.","url":"https://www.marie-claire.es/belleza/52365.html"}]},{"id":"HIS-00920","slug":"dasha-nekrasova-donghua-jinlong-glycine-parody","url":"https://howitspread.com/id/HIS-00920","title":"Dasha Nekrasova Donghua Jinlong glycine parody","owner":"@gangstasportivik (TikTok 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glycine.","url":"https://www.tiktok.com/@gangstasportivik/video/7352592810526395694"},{"seq":3,"date":"2024-03-31","precision":"day","phase":"jump","platform":"x","actor":"@devintoshea","actor_kind":"creator","text":"Uploaded the 29.2-second video at 20:16 UTC, saying glycine TikToks had already appeared in his feed."},{"seq":4,"date":"2024-04-04","precision":"day","phase":"press","platform":"press","actor":"Louise Matsakis, You May Also Like","actor_kind":"press","text":"Louise Matsakis reported the wider glycine meme had spread on TikTok, Instagram and X over the last few days.","url":"https://youmayalsolike.beehiiv.com/p/donghua-jinglong-glycine"},{"seq":5,"date":"2024-04-07","precision":"week","phase":"peak","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge covered the wider glycine meme, the earliest tier-1 article found, including other AI voice parodies.","url":"https://www.theverge.com/2024/4/7/24123519/donghua-jinlong-food-grade-glycine-tiktok-algorithm-memes"},{"seq":6,"date":"2024-04-08","precision":"day","phase":"press","platform":"press","actor":"The Daily Dot","actor_kind":"press","text":"The Daily Dot covered the trend and quoted a creator who labelled her glycine video a parody fan post, not an ad.","url":"https://dailydot.com/donghua-jinlong-glycine-tiktok"},{"seq":7,"date":"2024-04-10","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider reported fans were called glycine girlies and the Smarties account had pledged its support.","url":"https://www.businessinsider.com/donghua-jinlong-glycine-meme-tiktok-2024-4"},{"seq":8,"date":"2024-04-10","precision":"day","phase":"jump","platform":"audio","actor":"48 Minutes of Dogs Barking","actor_kind":"creator","text":"Publisher show notes credited the exact Dasha TikTok among four glycine clips by its creator."},{"seq":9,"date":"2024-04-16","precision":"day","phase":"press","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The company told The Washington Post an outside agency made its original ads and it saw no large sales increase.","url":"https://www.washingtonpost.com/technology/2024/04/16/tiktok-glycine-meme-donghua-jinlong-china/"},{"seq":10,"date":"2024-04-24","precision":"day","phase":"press","platform":"press","actor":"The New Yorker (Kyle Chayka)","actor_kind":"press","text":"Kyle Chayka's New Yorker essay on the meme described the parody's AI-generated Nekrasova voice-over.","url":"https://www.newyorker.com/culture/infinite-scroll/the-dada-era-of-internet-memes"},{"seq":11,"date":"2024-08-31","precision":"day","phase":"commercial","platform":"press","actor":"Donghua Jinlong (Chen Liya)","actor_kind":"brand","text":"Administrative director Chen Liya told SCMP company orders had more than tripled, causing a shortage.","url":"https://www.scmp.com/economy/china-economy/article/3276608/glycine-fiends-how-internet-made-obscure-chinese-company-sensation"}]},{"id":"HIS-00921","slug":"diablo-deaths-megan-fox","url":"https://howitspread.com/id/HIS-00921","title":"Diablo Deaths: Megan Fox Eulogies","owner":"Blizzard Entertainment; VCCP US (agency)","kind":"campaign","sector":"gaming","origin":"stunt","region":"US","seed_date":"2023-06-06","peak_date":"2023-06-11","origin_platform":"x","platforms":"web;x;press","mechanics":"challenge;response-chain;controversy;platform-jump;press-loop","score":36,"band":"Niche","provisional":false,"coverage":1,"reach":58,"contagion":35,"breadth":0,"velocity":58,"longevity":19,"events":15,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-06-01","precision":"day","phase":"precursor","platform":"web","actor":"Blizzard Entertainment","actor_kind":"owner","text":"Diablo IV opened early access before the eulogy campaign began.","url":"https://www.hollywoodreporter.com/business/digital/diablo-marketing-blizzard-1235550294/"},{"seq":2,"date":"2023-06-06","precision":"day","phase":"seed","platform":"x","actor":"Diablo (@Diablo)","actor_kind":"owner","text":"Diablo invited death clips on Twitter or TikTok for a chance at a Megan Fox eulogy on June 8.","url":"https://x.com/Diablo/status/1666166527953977345"},{"seq":3,"date":"2023-06-06","precision":"day","phase":"press","platform":"press","actor":"PCGamesN","actor_kind":"press","text":"PCGamesN covered the invitation and quoted fans responding to the reveal.","url":"https://www.pcgamesn.com/diablo-4/megan-fox"},{"seq":4,"date":"2023-06-07","precision":"day","phase":"backlash","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer criticized the paid celebrity campaign as a return to 1980s-style game marketing.","url":"https://www.pcgamer.com/blizzards-paying-megan-fox-to-eulogise-diablo-4-deaths-in-her-underwear/"},{"seq":5,"date":"2023-06-07","precision":"day","phase":"jump","platform":"press","actor":"Wired Italia","actor_kind":"press","text":"Wired Italia covered the invitation to submit death clips.","url":"https://www.wired.it/article/diablo-4-problemi-concorso-megan-fox/"},{"seq":6,"date":"2023-06-08","precision":"day","phase":"response","platform":"x","actor":"Diablo (@Diablo)","actor_kind":"owner","text":"Diablo posted a Megan Fox eulogy for Wudijo’s Hardcore death.","url":"https://x.com/Diablo/status/1666831595138080768"},{"seq":7,"date":"2023-06-08","precision":"day","phase":"response","platform":"x","actor":"Diablo (@Diablo)","actor_kind":"owner","text":"Diablo replied to Shroud’s death clip with “Shroud be not proud.”","url":"https://x.com/Diablo/status/1666851514453729280"},{"seq":8,"date":"2023-06-09","precision":"day","phase":"response","platform":"x","actor":"Diablo (@Diablo)","actor_kind":"owner","text":"Diablo replied to Rhykker’s death clip with “RIP: Rhykker in Pieces.”","url":"https://x.com/Diablo/status/1666964491408674816"},{"seq":9,"date":"2023-06-09","precision":"day","phase":"response","platform":"x","actor":"Diablo (@Diablo)","actor_kind":"owner","text":"Diablo posted Dr. Lupo’s eulogy in a quote post of his #DiabloDeaths clip.","url":"https://x.com/Diablo/status/1666970591432445952"},{"seq":10,"date":"2023-06-09","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ reported more than 15 eulogies, including ones for streamers and other players.","url":"https://www.gamesradar.com/watch-megan-fox-eulogize-dr-lupo-and-other-diablo-4-deaths-not-even-the-best-doctor-can-save-you-now/"},{"seq":11,"date":"2023-06-11","precision":"week","phase":"peak","platform":"press","actor":"Contemporary press sample","actor_kind":"public","text":"Four cited contemporary reports appeared June 6–9, the largest weekly cluster in this press sample.","url":"https://www.pcgamesn.com/diablo-4/megan-fox"},{"seq":12,"date":"2023-06-12","precision":"day","phase":"commercial","platform":"web","actor":"Activision Blizzard","actor_kind":"owner","text":"Blizzard reported over $666M in game sales, a parent-game result with no eulogy-specific attribution.","url":"https://newsroom.activisionblizzard.com/p/diablo-iv-launch-sales-record"},{"seq":13,"date":"2023-06-29","precision":"day","phase":"press","platform":"press","actor":"Refinery29 / Megan Fox","actor_kind":"press","text":"Fox told Refinery29 she recorded 50-plus eulogies in one 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jump scares.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=2497900&count=1&maxlength=0&feeds=steam_community_announcements&enddate=1698460097"},{"seq":6,"date":"2023-10-28","precision":"day","phase":"jump","platform":"youtube","actor":"Gatchman, Retoruto and Pocky","actor_kind":"creator","country":"JP","text":"Gatchman, Retoruto and Pocky played the game on its Japanese release date.","url":"https://realsound.jp/tech/2023/11/post-1498811_2.html/amp"},{"seq":7,"date":"2023-10-29","precision":"day","phase":"response","platform":"web","actor":"Joure & Joe","actor_kind":"owner","text":"The developers added an option to select a microphone inside the game.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=2497900&count=1&maxlength=0&feeds=steam_community_announcements&enddate=1698574785"},{"seq":8,"date":"2023-10-30","precision":"day","phase":"press","platform":"press","actor":"La Vanguardia","actor_kind":"press","country":"ES","text":"La Vanguardia described the game as a viral phenomenon among content creators.","url":"https://www.lavanguardia.com/tecnologia/videojuegos/20231030/9338547/dont-scream-juego-viral-terror-si-gritas-pierdes-pc.html"},{"seq":9,"date":"2023-10-31","precision":"day","phase":"peak","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"Twitch viewership reached 89,690 during Halloween, according to AUTOMATON’s report of SteamDB data.","url":"https://automaton-media.com/articles/newsjp/20231102-270478/"},{"seq":10,"date":"2023-11-02","precision":"day","phase":"commercial","platform":"press","actor":"Joe Henson","actor_kind":"owner","text":"AUTOMATON relayed Henson’s claim that the game sold 40,000 copies in over 24 hours.","url":"https://automaton-media.com/articles/newsjp/20231102-270478/"},{"seq":11,"date":"2023-11-13","precision":"day","phase":"commercial","platform":"press","actor":"GameDiscoverCo","actor_kind":"press","text":"GameDiscoverCo reported 126k copies sold from Steam data supplied by Joe Henson.","url":"https://newsletter.gamediscover.co/p/dont-scream-jumpscaring-a-giant-hook"},{"seq":12,"date":"2023-11-13","precision":"day","phase":"backlash","platform":"press","actor":"GameDiscoverCo","actor_kind":"press","text":"GameDiscoverCo reported a 29.1% unit refund rate and complaints about predictable gameplay.","url":"https://newsletter.gamediscover.co/p/dont-scream-jumpscaring-a-giant-hook"},{"seq":13,"date":"2023-11-15","precision":"day","phase":"commercial","platform":"press","actor":"80 Level","actor_kind":"press","text":"80 Level reported $928,000 gross from developer data, below GameDiscoverCo’s $940,000 figure.","url":"https://80.lv/articles/ue5-powered-indie-horror-game-generated-over-usd900k-in-two-weeks"},{"seq":14,"date":"2023-11-25","precision":"day","phase":"press","platform":"press","actor":"Real Sound Tech","actor_kind":"press","text":"Real Sound documented YouTube and Twitch play, including repeat streams by 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(Samperson)","kind":"creator","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2022-10-09","peak_date":"2022-10-10","origin_platform":"x","platforms":"x;youtube;press;reddit;web;audio","mechanics":"transgression;platform-jump;controversy;founder-origin","score":42,"band":"Notable","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":40,"velocity":73,"longevity":13,"events":14,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-10-09","precision":"day","phase":"seed","platform":"x","actor":"Sam Chiet (@SamNChiet)","actor_kind":"owner","text":"Chiet posted a clip of Doom displayed through Notepad and claimed it ran at 60fps.","url":"https://x.com/SamNChiet/status/1579140903150964736"},{"seq":2,"date":"2022-10-09","precision":"day","phase":"response","platform":"x","actor":"Sam Chiet (@SamNChiet)","actor_kind":"owner","text":"Chiet said the demo was interactive, the footage was not sped up and Notepad.exe was unmodified.","url":"https://x.com/SamNChiet/status/1579142614250848257"},{"seq":3,"date":"2022-10-09","precision":"day","phase":"jump","platform":"youtube","actor":"Samperson","actor_kind":"owner","text":"Chiet linked a higher-resolution YouTube upload of the demonstration.","url":"https://x.com/SamNChiet/status/1579155754703257600"},{"seq":4,"date":"2022-10-09","precision":"day","phase":"jump","platform":"x","actor":"John Romero","actor_kind":"celebrity","text":"Doom co-creator John Romero quote-posted the demonstration and called it incredible.","url":"https://x.com/romero/status/1579155783375523840"},{"seq":5,"date":"2022-10-09","precision":"day","phase":"response","platform":"x","actor":"Sam Chiet (@SamNChiet)","actor_kind":"owner","text":"Chiet said he expected to polish NotepadDOOM for public release over the next few 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Notepad.","url":"https://arstechnica.com/gaming/2022/10/how-to-get-doom-running-in-windows-notepad-exe/"}]},{"id":"HIS-00924","slug":"dream-face-reveal","url":"https://howitspread.com/id/HIS-00924","title":"Dream Face Reveal","owner":"Dream","kind":"creator","sector":"gaming","origin":"mixed","region":"GLOBAL","seed_date":"2022-10-03","peak_date":"2022-10-03","origin_platform":"x","platforms":"youtube;x;tiktok;reddit;press;web","mechanics":"mystery-lore;response-chain;controversy;platform-jump;press-loop","score":52,"band":"Notable","provisional":false,"coverage":1,"reach":65,"contagion":35,"breadth":70,"velocity":69,"longevity":7,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-09-19","precision":"day","phase":"precursor","platform":"youtube","actor":"Dream","actor_kind":"owner","text":"Dream announced that his next YouTube upload would reveal his face.","url":"https://time.com/6219355/dream-identity-minecraft/"},{"seq":2,"date":"2022-09-30","precision":"day","phase":"precursor","platform":"x","actor":"Karl Jacobs","actor_kind":"celebrity","text":"Karl Jacobs posted his reaction to a private FaceTime reveal before the public could see Dream.","url":"https://x.com/KarlJacobs_/status/1575996580934471680"},{"seq":3,"date":"2022-10-01","precision":"day","phase":"precursor","platform":"x","actor":"Mark Rober","actor_kind":"celebrity","text":"Mark Rober posted that he had seen Dream’s face.","url":"https://x.com/MarkRober/status/1576358854132043776"},{"seq":4,"date":"2022-10-02","precision":"day","phase":"precursor","platform":"x","actor":"Marques Brownlee","actor_kind":"celebrity","text":"Marques Brownlee posted a private-reveal reaction and called the buildup a social media campaign.","url":"https://x.com/MKBHD/status/1576394121777922048"},{"seq":5,"date":"2022-10-02","precision":"day","phase":"precursor","platform":"youtube","actor":"Dream","actor_kind":"owner","text":"Dream premiered hi, I’m Dream., removing his mask in the video.","url":"https://www.youtube.com/watch?v=CtpdMkKvB6U"},{"seq":6,"date":"2022-10-03","precision":"day","phase":"seed","platform":"x","actor":"@sounders69, now @Real_Kaedinh","actor_kind":"creator","text":"At 01:10 UTC, @sounders69 posted the earliest located Walt Jr. comparison after the reveal.","url":"https://x.com/Real_Kaedinh/status/1576741534242070529"},{"seq":7,"date":"2022-10-03","precision":"day","phase":"backlash","platform":"x","actor":"@harrynotaverage","actor_kind":"creator","text":"At 01:14 UTC, AverageHarry posted a riddle joke about Dream’s appearance.","url":"https://x.com/harrynotaverage/status/1576742438466908161"},{"seq":8,"date":"2022-10-03","precision":"day","phase":"jump","platform":"tiktok","actor":"@alaskashane","actor_kind":"creator","text":"TikTok imitations of Dream’s camera angle circulated after the reveal.","url":"https://www.tiktok.com/@alaskashane/video/7150136494538165547"},{"seq":9,"date":"2022-10-03","precision":"day","phase":"jump","platform":"reddit","actor":"r/h3h3productions","actor_kind":"public","text":"A Reddit thread discussed the reveal outside Dream’s own community.","url":"https://www.reddit.com/r/h3h3productions/comments/xu5peg/thoughts_on_dreams_face_reveal_never_watched_a/"},{"seq":10,"date":"2022-10-03","precision":"day","phase":"backlash","platform":"x","actor":"@weaskie","actor_kind":"creator","text":"Weaskie posted supportive fan art of Dream at 04:47 UTC.","url":"https://x.com/weaskie/status/1576796017982582784"},{"seq":11,"date":"2022-10-03","precision":"day","phase":"press","platform":"press","actor":"CNN Business","actor_kind":"press","text":"CNN covered the reveal and reported that its video had passed 16 million views in under 12 hours.","url":"https://kvia.com/news/business-technology/cnn-social-media-technology/2022/10/03/dream-the-minecraft-playing-youtube-star-finally-reveals-his-face/"},{"seq":12,"date":"2022-10-03","precision":"day","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Dream’s host article reached its October daily peak, alongside coverage by CNN and the Los Angeles Times.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Dream_(YouTuber)/daily/2022100100/2022103100"},{"seq":13,"date":"2022-10-04","precision":"day","phase":"jump","platform":"youtube","actor":"Ludwig VODs","actor_kind":"creator","text":"Ludwig’s official VOD channel published his long-form reaction to the reveal.","url":"https://www.youtube.com/watch?v=T3Typ1bGnX0"},{"seq":14,"date":"2022-10-04","precision":"day","phase":"backlash","platform":"press","actor":"CNA","actor_kind":"press","text":"CNA led with the mixed response and reported that #PutTheMaskBackOn had trended.","url":"https://cnalifestyle.channelnewsasia.com/trending/minecraft-youtuber-dream-face-reveal-mixed-reactions-330811"},{"seq":15,"date":"2022-10-13","precision":"day","phase":"response","platform":"press","actor":"Dream","actor_kind":"owner","text":"After appearing at TwitchCon, Dream told Variety that he found some camera-angle jokes funny.","url":"https://variety.com/2022/gaming/news/dream-georgenotfound-face-reveal-twitchcon-mrbeast-minecraft-movie-1235402724/"},{"seq":16,"date":"2023-06-09","precision":"day","phase":"response","platform":"youtube","actor":"Dream","actor_kind":"owner","text":"Dream uploaded bye, from Dream. and said he was returning to the mask after the attention and hate.","url":"https://www.youtube.com/watch?v=uvebNBKOSTg"}]},{"id":"HIS-00925","slug":"dura-challenge","url":"https://howitspread.com/id/HIS-00925","title":"Dura Challenge","owner":"Daddy Yankee","kind":"activity","sector":"entertainment","origin":"mixed","region":"PR","seed_date":"2018-01-19","peak_date":"2018-02-19","origin_platform":"instagram","platforms":"audio;instagram;press;web;youtube;tiktok","mechanics":"challenge;remixable-template;platform-jump","score":22,"band":"Niche","provisional":false,"coverage":1,"reach":8,"contagion":35,"breadth":20,"velocity":0,"longevity":58,"events":18,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-01-18","precision":"day","phase":"precursor","platform":"audio","actor":"Daddy Yankee","actor_kind":"owner","text":"Daddy Yankee released the single Dura. His label said he started an Instagram action alongside the release."},{"seq":2,"date":"2018-01-19","precision":"day","phase":"seed","platform":"instagram","actor":"Andrea Valdiri","actor_kind":"creator","text":"Andrea Valdiri posted an Instagram video of herself dancing to Dura, the earliest participant post found.","url":"https://www.instagram.com/p/BeJTL-qhjZb/"},{"seq":3,"date":"2018-01-24","precision":"day","phase":"response","platform":"instagram","actor":"Daddy Yankee","actor_kind":"owner","text":"Buena Música reported Daddy Yankee had posted a Dura video to Natti Natasha's profile the day before.","url":"https://buenamusica.com/noticias/daddy-yankee-dura-challenge"},{"seq":4,"date":"2018-01-25","precision":"week","phase":"response","platform":"instagram","actor":"Daddy Yankee","actor_kind":"owner","text":"By January 25, Daddy Yankee had also posted Valdiri's recording, which AFP said set off more homemade versions.","url":"https://www.eltiempo.com/cultura/gente/andrea-valdira-bailando-dura-de-daddy-yankee-175092"},{"seq":5,"date":"2018-01-26","precision":"day","phase":"press","platform":"press","actor":"People en Español","actor_kind":"press","text":"People en Español reported Daddy Yankee had invited followers to join the #DuraChallenge; Zuleyka Rivera took part.","url":"https://peopleenespanol.com/celebridades/daddy-yankee-reto-dura/"},{"seq":6,"date":"2018-02-05","precision":"day","phase":"press","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard covered the #DuraChallenge, saying fans from all around the world were posting dances.","url":"https://www.billboard.com/music/latin/daddy-yankee-dura-challenge-videos-8098094/"},{"seq":7,"date":"2018-02-06","precision":"day","phase":"jump","platform":"instagram","actor":"Liza Hernandez (@lizahernandez23)","actor_kind":"creator","country":"PA","text":"Liza Hernandez posted her Dura Challenge video, captioned as Panama joining in."},{"seq":8,"date":"2018-02-15","precision":"day","phase":"response","platform":"web","actor":"Universal Music Germany","actor_kind":"owner","text":"Universal Music Germany promoted the #durachallenge and named Daddy Yankee as its first participant.","url":"https://www.universal-music.de/daddyyankee/news/dura-daddy-yankee-fordert-dich-mit-seinem-neuen-song-zur-durachallenge-auf-246564"},{"seq":9,"date":"2018-02-19","precision":"week","phase":"peak","platform":"press","actor":"AFP","actor_kind":"press","text":"AFP reported Daddy Yankee had the world dancing, including Rachel Phillipsen, a 90-year-old New Yorker.","url":"https://www.news24.com/channel/watch-daddy-yankee-gets-the-world-dancing-again-with-hot-viral-song-20180219"},{"seq":10,"date":"2018-03-06","precision":"day","phase":"press","platform":"press","actor":"Primera Hora","actor_kind":"press","text":"Primera Hora reported Instagram videos of the dance from all over the world and from all ages.","url":"https://www.primerahora.com/entretenimiento/farandula/notas/pega-la-cancion-dura-de-daddy-yankee-en-18-paises/"},{"seq":11,"date":"2018-03-17","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard Latin Airplay","actor_kind":"public","text":"Dura reached No. 1 on Billboard's Latin Airplay chart dated March 17."},{"seq":12,"date":"2018-03-20","precision":"day","phase":"jump","platform":"youtube","actor":"Humor de Cuadra","actor_kind":"creator","text":"BLU Radio reported a Dura parody by the Colombian duo Humor de Cuadra among YouTube's top trends.","url":"https://www.bluradio.com/entretenimiento/la-divertida-parodia-de-dura-de-daddy-yankee-que-es-viral-en-redes-sociales"},{"seq":13,"date":"2018-06-01","precision":"month","phase":"jump","platform":"web","actor":"Novak Djokovic","actor_kind":"celebrity","text":"Novak Djokovic posted a video of himself dancing to Dura online, Billboard en Español later reported."},{"seq":14,"date":"2018-08-05","precision":"month","phase":"jump","platform":"instagram","actor":"Daddy Yankee / Oprah Winfrey","actor_kind":"celebrity","text":"Daddy Yankee shared a clip of Oprah dancing to Dura; the clip’s filming date is not established.","url":"https://peopleenespanol.com/musica/oprah-baila-daddy-yankee-el-video/"},{"seq":15,"date":"2018-08-10","precision":"day","phase":"response","platform":"web","actor":"Universal Music Japan","actor_kind":"owner","text":"Published a contest requiring a TikTok dance and Twitter share, with possible artist retweets and towel prizes."},{"seq":16,"date":"2018-12-04","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Metro reported TikTok users making their own choreography videos to Dura.","url":"https://www.metro.pr/entretenimiento/2018/12/04/dura-cancion-mastocada-2018"},{"seq":17,"date":"2020-05-08","precision":"day","phase":"afterlife","platform":"tiktok","actor":"Universal Music Japan","actor_kind":"owner","text":"Universal Music Japan compiled puppet-style paired TikTok adaptations to Dura, some tagged #durachallenge.","url":"https://www.universal-music.co.jp/daddy-yankee/news/2020-05-08/"},{"seq":18,"date":"2020-06-16","precision":"day","phase":"afterlife","platform":"youtube","actor":"Universal Music Japan","actor_kind":"owner","text":"Universal Music Japan released a new lyric video for Dura.","url":"https://www.universal-music.co.jp/daddy-yankee/news/2020-06-16/"}]},{"id":"HIS-00926","slug":"enchanted-forest-colouring-book","url":"https://howitspread.com/id/HIS-00926","title":"Enchanted Forest","owner":"Johanna Basford (author); Laurence King 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9781780674889.","url":"https://imusic.uk/books/9781780674889/johanna-basford-2015-enchanted-forest-paperback-book"},{"seq":3,"date":"2015-03-02","precision":"day","phase":"commercial","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"The UK publisher's catalogue lists 2 March 2015 for ISBN 9781780674872.","url":"https://www.laurenceking.com/products/enchanted-forest"},{"seq":4,"date":"2015-04-01","precision":"day","phase":"press","platform":"press","actor":"NPR (Audie Cornish)","actor_kind":"press","text":"NPR's Audie Cornish interviewed Basford and described both her colouring books as sellout successes.","url":"https://www.kgou.org/arts-and-entertainment/2015-04-01/artist-goes-outside-the-lines-with-coloring-books-for-grown-ups"},{"seq":5,"date":"2015-04-09","precision":"day","phase":"jump","platform":"instagram","actor":"Readers","actor_kind":"public","text":"A book blog reported readers' coloured pictures sprouting up on Instagram and Facebook.","url":"https://bookertalk.com/the-new-phenomena-colouring-books/"},{"seq":6,"date":"2015-04-26","precision":"day","phase":"jump","platform":"press","actor":"Johanna Basford / The Guardian","actor_kind":"creator","text":"Basford published a Guardian drawing lesson linked to her colouring book.","url":"https://www.theguardian.com/childrens-books-site/gallery/2015/apr/26/how-to-draw-an-enchanted-forest-castle"},{"seq":7,"date":"2015-05-01","precision":"month","phase":"response","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"The publisher planned four Enchanted Forest reprints for US delivery in May and June."},{"seq":8,"date":"2015-05-15","precision":"week","phase":"peak","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"PW listed 26,345 Enchanted Forest units among the week's top sellers; the publisher called demand dizzying.","metric_value":26345,"metric_label":"26,345 units","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/66663-coloring-books-grow-up.html"},{"seq":9,"date":"2015-11-06","precision":"day","phase":"jump","platform":"instagram","actor":"Jax Drew (Cooking with Jax)","actor_kind":"creator","text":"Blogger Jax Drew wrote that she bought Enchanted Forest after a friend posted a Basford book on Instagram.","url":"https://www.cookingwithjax.com/2015/11/adult-colouring-books.html?m=1"},{"seq":10,"date":"2015-12-04","precision":"day","phase":"commercial","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"PW reported 2.3 million foreign-language copies sold and editions in 38 languages.","metric_value":2300000,"metric_label":"2.3M foreign-language copies","url":"https://www.publishersweekly.com/pw/by-topic/authors/profiles/article/68865-pw-notables-of-the-year-johanna-basford.html"},{"seq":11,"date":"2025-08-07","precision":"day","phase":"afterlife","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"The publisher listed a tenth-anniversary edition with new illustrations on a fold-out poster.","url":"https://www.laurenceking.com/products/enchanted-forest-1"}]},{"id":"HIS-00927","slug":"fancy-like-dance","url":"https://howitspread.com/id/HIS-00927","title":"Fancy Like Dance","owner":"Walker Hayes and Lela Hayes","kind":"activity","sector":"entertainment","origin":"mixed","region":"US","seed_date":"2021-06-13","peak_date":"2021-09-12","origin_platform":"tiktok","platforms":"tiktok;press;audio;tv;youtube;retail;web","mechanics":"challenge;response-chain;founder-origin;platform-jump;press-loop","score":43,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":60,"velocity":17,"longevity":58,"events":16,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2021-06-13","precision":"day","phase":"seed","platform":"tiktok","actor":"Walker Hayes and Lela Hayes","actor_kind":"owner","text":"Hayes posted the porch dance he choreographed with his daughter Lela.","url":"https://www.tiktok.com/@walkerhayesofficial/video/6973392083554012422"},{"seq":2,"date":"2021-06-20","precision":"day","phase":"press","platform":"press","actor":"Taste of Country","actor_kind":"press","text":"Taste of Country reported that Hayes’ father-and-daughter dance had gone viral.","url":"https://tasteofcountry.com/walker-hayes-viral-tik-tok-fancy-like//"},{"seq":3,"date":"2021-06-22","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard / MRC Data","actor_kind":"public","text":"Billboard reported 10,300 song downloads for the week ending June 17 after the TikTok dance spread.","url":"https://radiox.cms.socastsrm.com/2021/06/22/walker-hayes-fancy-dance-moves-spark-his-first-no-1-just-me-being-me-with-my-family/"},{"seq":4,"date":"2021-06-24","precision":"day","phase":"jump","platform":"tv","actor":"NBC TODAY","actor_kind":"press","text":"Hoda Kotb and Jenna Bush Hager learned the dance and recorded their first TikTok during Hayes’ performance.","url":"https://www.today.com/video/hoda-and-jenna-record-their-first-tiktok-ever-with-help-from-walker-hayes-115394629537"},{"seq":5,"date":"2021-07-09","precision":"day","phase":"jump","platform":"youtube","actor":"Unaffiliated YouTube tutorial makers","actor_kind":"creator","text":"American Songwriter reported that YouTubers had shared tutorials for the dance.","url":"https://americansongwriter.com/behind-the-song-walker-hayes-viral-hit-fancy-like/"},{"seq":6,"date":"2021-07-19","precision":"day","phase":"response","platform":"press","actor":"Walker Hayes","actor_kind":"owner","text":"Hayes told Billboard he was in talks with Applebee’s about bringing back its Oreo shake.","url":"https://radiox.cms.socastsrm.com/2021/07/19/walker-hayes-fancy-like-might-bring-this-item-back-to-the-applebees-menu/"},{"seq":7,"date":"2021-07-21","precision":"day","phase":"response","platform":"tiktok","actor":"Walker Hayes / Monument Records","actor_kind":"owner","text":"Hayes’ camp reported that the original dance had passed 19.2 million TikTok views.","url":"https://welcometothesandbar.com/walker-hayes-fancy-like-hits-no-1on-billboard-hot-country-songs-chart/"},{"seq":8,"date":"2021-08-23","precision":"day","phase":"response","platform":"tv","actor":"Applebee’s","actor_kind":"brand","text":"Applebee’s launched a TV ad featuring fans performing the dance.","url":"https://www.ispot.tv/ad/OUdJ/applebees-get-all-fancy-like-song-by-walker-hayes"},{"seq":9,"date":"2021-08-23","precision":"day","phase":"commercial","platform":"retail","actor":"Applebee’s","actor_kind":"brand","text":"Applebee’s returned the Oreo Cookie Shake after the song and dance attracted fans.","url":"https://www.usatoday.com/story/money/2021/08/24/fancy-like-walker-hayes-song-brings-back-applebees-oreo-shake/8253507002/"},{"seq":10,"date":"2021-09-12","precision":"week","phase":"peak","platform":"web","actor":"Readers of the song’s Wikipedia article","actor_kind":"public","text":"The song host’s seven-day pageview peak ended amid press coverage of the dance and TV ads.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Fancy_Like/daily/2021060100/2022060100"},{"seq":11,"date":"2021-09-17","precision":"day","phase":"response","platform":"web","actor":"Walker Hayes / iHeartRadio","actor_kind":"owner","text":"Hayes performed the dance and got the crowd moving at the iHeartRadio Music Festival in Las Vegas.","url":"https://www.iheart.com/content/2021-09-17-walker-hayes-dances-to-tiktok-famous-single-fancy-like-at-iheart-festival/"},{"seq":12,"date":"2021-09-27","precision":"day","phase":"backlash","platform":"press","actor":"Chris DeVille / Stereogum","actor_kind":"press","text":"Stereogum criticized TikTok’s use of dance routines as a promotional tactic.","url":"https://stereogum.com/2161876/walker-hayes-fancy-like-applebees-tiktok/columns/the-week-in-pop"},{"seq":13,"date":"2021-10-07","precision":"day","phase":"response","platform":"youtube","actor":"Walker Hayes / Kesha / Monument Records","actor_kind":"owner","text":"Hayes released a Kesha remix video showing the pair dancing through Los Angeles.","url":"https://www.sonymusic.ca/press_release/walker-hayes-drops-music-video-for-fancy-like-feat-kesha"},{"seq":14,"date":"2021-12-13","precision":"day","phase":"afterlife","platform":"press","actor":"TikTok","actor_kind":"brand","text":"TikTok’s year-end music report credited its community with helping Fancy Like cross over.","url":"https://newsroom.tiktok.com/year-on-tiktok-music-report-2021?lang=en"},{"seq":15,"date":"2021-12-27","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME’s year-end roundup described fans dancing on trucks, around campfires and in Applebee’s parking lots.","url":"https://time.com/6130707/tiktok-music-2021/"},{"seq":16,"date":"2022-06-17","precision":"day","phase":"afterlife","platform":"web","actor":"Walker Hayes and his children","actor_kind":"owner","text":"Hayes brought all six children onstage for the dance at his Buffalo show.","url":"https://tasteofcountry.com/walker-hayes-kids-fance-like-dance-video/"}]},{"id":"HIS-00928","slug":"flower-dance-challenge","url":"https://howitspread.com/id/HIS-00928","title":"Flower dance challenge","owner":"Jisoo / YG Entertainment","kind":"activity","sector":"entertainment","origin":"seeded","region":"KR","seed_date":"2023-04-03","peak_date":"2023-04-17","origin_platform":"tiktok","platforms":"youtube;tiktok;press;reddit;instagram","mechanics":"challenge;remixable-template;creator-relay;platform-jump;controversy","score":39,"band":"Niche","provisional":false,"coverage":1,"reach":25,"contagion":35,"breadth":60,"velocity":65,"longevity":17,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-03-31","precision":"day","phase":"precursor","platform":"youtube","actor":"Jisoo / BLACKPINK","actor_kind":"owner","text":"Jisoo released the Flower music video, which showed the hand movement later copied in the challenge.","url":"https://www.youtube.com/watch?v=YudHcBIxlYw"},{"seq":2,"date":"2023-04-03","precision":"day","phase":"seed","platform":"tiktok","actor":"Jisoo / @bp_tiktok","actor_kind":"owner","text":"BLACKPINK posted Jisoo’s dance invitation with the Flower challenge hashtag.","url":"https://www.tiktok.com/@bp_tiktok/video/7217668521713470722"},{"seq":3,"date":"2023-04-04","precision":"day","phase":"jump","platform":"tiktok","actor":"@roses_are_rosie","actor_kind":"celebrity","text":"Rosé posted her version of the Flower challenge on her own account.","metric_value":316000000,"metric_label":"316M live views; checked 2026-10-15","url":"https://www.tiktok.com/@roses_are_rosie/video/7218279890607459591"},{"seq":4,"date":"2023-04-05","precision":"day","phase":"afterlife","platform":"tiktok","actor":"@antonio_ipiz","actor_kind":"creator","text":"TONYO posted an animation of a cockroach performing the 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Reddit.","url":"https://www.reddit.com/r/kpop/comments/12enn1i"},{"seq":8,"date":"2023-04-09","precision":"day","phase":"afterlife","platform":"tiktok","actor":"@kobi_jrt","actor_kind":"creator","text":"Kobi’s account posted a pet version framing the dog’s head with the flower-hand movement.","url":"https://www.tiktok.com/@kobi_jrt/video/7219892616911949061"},{"seq":9,"date":"2023-04-13","precision":"day","phase":"press","platform":"press","actor":"detikHot","actor_kind":"press","country":"ID","text":"detikHot catalogued koplo remixes, animated versions and family dance covers.","url":"https://hot.detik.com/kpop/d-6670931/10-video-flower-challenge-jisoo-blackpink-koplo-hingga-parodi-low-budget"},{"seq":10,"date":"2023-04-17","precision":"week","phase":"peak","platform":"press","actor":"Google News search sample","actor_kind":"public","text":"The deduplicated news-search sample reached its busiest week for Flower dance coverage.","url":"https://news.google.com/rss/search?q=Jisoo+%28%22flower+challenge%22+OR+%22flower+dance%22+OR+%22flowerchallenge%22%29+after%3A2023-03-30+before%3A2024-01-01&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":11,"date":"2023-04-18","precision":"day","phase":"jump","platform":"instagram","actor":"Kim Ji-yoon","actor_kind":"creator","text":"Jisoo’s sister Kim Ji-yoon posted a Flower challenge video on Instagram.","url":"https://sbsstar.net/article/N1007160259/jisoos-sister-takes-part-in-flower-challenge-her-beauty-mesmerizes-many"},{"seq":12,"date":"2023-04-21","precision":"day","phase":"jump","platform":"youtube","actor":"Fuwari","actor_kind":"creator","text":"Fuwari published a Demon Slayer animation adapting the pet version around Nezuko’s head.","url":"https://www.youtube.com/watch?v=hDCsdOXHcnI"},{"seq":13,"date":"2023-05-05","precision":"day","phase":"afterlife","platform":"youtube","actor":"Jeny_Punker","actor_kind":"creator","text":"Jeny_Punker posted a Roblox Doors animation of the Flower challenge.","url":"https://www.youtube.com/watch?v=UOtkCVwNzXk"},{"seq":14,"date":"2023-05-19","precision":"day","phase":"backlash","platform":"instagram","actor":"Cable TV news anchors","actor_kind":"public","text":"Cable TV anchors removed their newsroom dance video after executives expressed concerns.","url":"https://www.marketing-interactive.com/cable-tv-news-anchors-take-down-viral-dance-cover"},{"seq":15,"date":"2023-05-24","precision":"day","phase":"afterlife","platform":"instagram","actor":"Jin Yinji and festival participants","actor_kind":"celebrity","country":"SG","text":"Jin Yinji and other seniors performed the Flower dance at Singapore’s World Ageing Festival.","url":"https://www.straitstimes.com/life/entertainment/actress-jin-yinji-shows-off-her-moves-in-jisoo-s-viral-flower-dance-challenge"},{"seq":16,"date":"2023-08-01","precision":"day","phase":"response","platform":"youtube","actor":"Jisoo / Coupang Play","actor_kind":"owner","text":"A Coupang Play teaser showed Jisoo teaching Erling Haaland the Flower challenge.","url":"https://www.soompi.com/article/1604725wpp/watch-blackpinks-jisoo-teaches-manchester-citys-star-striker-erling-haaland-how-to-do-the-flower-challenge"}]},{"id":"HIS-00929","slug":"forspoken-trailer-parodies","url":"https://howitspread.com/id/HIS-00929","title":"Forspoken Trailer 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parodies.","url":"https://www.gamesradar.com/forspoken-trailer-gets-the-meme-treatment/"},{"seq":9,"date":"2022-08-10","precision":"day","phase":"backlash","platform":"press","actor":"Polygon","actor_kind":"press","text":"Polygon reported that Joss Whedon trended as users compared the ad with his dialogue.","url":"https://www.polygon.com/23300007/forspoken-trailer-dialogue-voiceover-meme-joss-whedon"},{"seq":10,"date":"2022-08-10","precision":"day","phase":"jump","platform":"reddit","actor":"r/PS5 participants","actor_kind":"public","text":"A Reddit thread shared IGN’s parody roundup and discussed the Bloodborne and God of War versions.","url":"https://www.reddit.com/r/PS5/comments/wlax9o/forspoken_trailer_getting_memed_elaborate_parody/"},{"seq":11,"date":"2022-08-10","precision":"week","phase":"peak","platform":"press","actor":"Gaming press","actor_kind":"press","text":"Gaming reports clustered in the week starting August 10."},{"seq":12,"date":"2022-08-11","precision":"day","phase":"backlash","platform":"x","actor":"Yellow Lab Games","actor_kind":"brand","text":"Used the parody to promote its own game, joking that its marketing department had devised the trailer.","url":"https://x.com/YellowLabGames/status/1557683015102468096"},{"seq":13,"date":"2022-08-11","precision":"day","phase":"backlash","platform":"x","actor":"@GrandPriest__ (now @SolarBIade)","actor_kind":"creator","text":"An Okami parody joined the videos collected by Destructoid.","url":"https://x.com/SolarBIade/status/1557646972105793536"},{"seq":14,"date":"2022-08-11","precision":"day","phase":"jump","platform":"x","actor":"SpriterMike / @MikeSpriter","actor_kind":"creator","text":"Posted a Deltarune parody; his linked Reddit post named Revtrosity and TheGreatPapychu as voice helpers."},{"seq":15,"date":"2022-08-11","precision":"day","phase":"press","platform":"press","actor":"Jeuxvideo-Live","actor_kind":"press","text":"Directed readers from its selected parodies to the original Forspoken tweet’s thread for dozens more."},{"seq":16,"date":"2022-08-11","precision":"day","phase":"press","platform":"press","actor":"Destructoid","actor_kind":"press","text":"Expanded its roundup with Okami, Undertale and Bloodborne videos after initial publication."},{"seq":17,"date":"2022-09-12","precision":"day","phase":"response","platform":"press","actor":"Raio Mitsuno / Luminous Productions","actor_kind":"owner","text":"Said the social clip recombined earlier footage and dialogue, omitting interactions and Frey’s state of mind.","url":"https://www.inverse.com/gaming/forspoken-trailer-story-interview"}]},{"id":"HIS-00930","slug":"fortnite-og-2023","url":"https://howitspread.com/id/HIS-00930","title":"Fortnite OG","owner":"Epic 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corrected its description of his bass flute.","url":"https://www.theverge.com/2022/12/13/23507234/flute-guy-pedro-eustache-interview-the-game-awards"},{"seq":9,"date":"2022-12-13","precision":"day","phase":"response","platform":"x","actor":"Geoff Keighley","actor_kind":"brand","text":"The Verge reported that Keighley had promised to bring Eustache back for his next June event.","url":"https://www.theverge.com/2022/12/13/23507234/flute-guy-pedro-eustache-interview-the-game-awards"},{"seq":10,"date":"2023-12-01","precision":"day","phase":"afterlife","platform":"x","actor":"Pedro Eustache","actor_kind":"owner","text":"Eustache announced that he would play at the next Game Awards.","url":"https://x.com/EustachePedro/status/1730448784256336282"},{"seq":11,"date":"2023-12-08","precision":"day","phase":"afterlife","platform":"x","actor":"Tamoor Hussain","actor_kind":"press","text":"Hussain posted a Flute Guy cam video from the next Game Awards 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37."},{"seq":9,"date":"2012-09-30","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts Company","actor_kind":"public","text":"The song reached No. 1 on the UK Official Singles Chart."},{"seq":10,"date":"2012-10-06","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube users","actor_kind":"public","text":"YouTube saw more than five million searches for \"gangnam style\" in a single day.","metric_value":5000000,"metric_label":"5M+ searches in a day"},{"seq":11,"date":"2012-11-14","precision":"day","phase":"backlash","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian covered fatigue with the dance and noted CNN had named October 12 the day Gangnam Style died.","url":"https://www.theguardian.com/music/shortcuts/2012/nov/14/can-anyone-kill-gangnam-style"},{"seq":12,"date":"2012-12-21","precision":"day","phase":"commercial","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"It became the first YouTube video to reach one billion views; YouTube cited hundreds of thousands of parodies.","metric_value":1000000000,"metric_label":"1B views","url":"https://blog.youtube/news-and-events/ytvev/"},{"seq":13,"date":"2013-02-08","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts Company","actor_kind":"public","text":"Official Charts reported over a million UK sales and credited the video and dance routine.","url":"https://www.officialcharts.com/chart-news/gangnam-style-gallops-to-over-a-million-sales-in-the-uk-__2773/"},{"seq":14,"date":"2022-07-15","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube marked the video's 10th anniversary, reporting over 4.4 billion views.","url":"https://blog.youtube/creator-and-artist-stories/10-years-of-youtubes-billion-views-club-psy-gangnam-style/"}]},{"id":"HIS-00933","slug":"garten-of-banban","url":"https://howitspread.com/id/HIS-00933","title":"Garten of Banban","owner":"Euphoric Brothers","kind":"game","sector":"gaming","origin":"seeded","region":"CA","seed_date":"2023-01-06","peak_date":"2023-08-14","origin_platform":"web","platforms":"youtube;web;app-store;press;retail","mechanics":"counter-programming;controversy;platform-jump;press-loop;variable-reward","score":23,"band":"Niche","provisional":true,"coverage":0.65,"reach":3,"contagion":null,"breadth":70,"velocity":0,"longevity":null,"events":17,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-11-29","precision":"day","phase":"precursor","platform":"youtube","actor":"Euphoric Brothers","actor_kind":"owner","text":"Euphoric Brothers posted the first trailer for Garten of Banban.","url":"https://www.youtube.com/watch?v=6vZzIQlTzVA"},{"seq":2,"date":"2023-01-06","precision":"day","phase":"seed","platform":"web","actor":"Euphoric Brothers","actor_kind":"owner","text":"Euphoric Brothers released Garten of Banban for free on Steam.","url":"https://store.steampowered.com/app/2232840/Garten_of_Banban"},{"seq":3,"date":"2023-01-08","precision":"day","phase":"response","platform":"web","actor":"Ghepo and Faris / Euphoric Brothers","actor_kind":"owner","text":"Linked Twitter updates, YouTube trailers and TikTok shorts, then asked original-game players to wishlist the sequel."},{"seq":4,"date":"2023-01-19","precision":"day","phase":"jump","platform":"youtube","actor":"Markiplier","actor_kind":"creator","text":"Markiplier uploaded a playthrough of the first game.","url":"https://www.youtube.com/watch?v=foPzrWvhtxA"},{"seq":5,"date":"2023-03-03","precision":"day","phase":"response","platform":"web","actor":"Euphoric Brothers","actor_kind":"owner","text":"Euphoric Brothers released the paid sequel Garten of Banban 2.","url":"https://store.steampowered.com/app/2262770/Garten_of_Banban_2/"},{"seq":6,"date":"2023-03-13","precision":"day","phase":"jump","platform":"web","actor":"Scratch forum users","actor_kind":"public","text":"Scratch users debated whether Garten of Banban was satire and compared it with Poppy Playtime.","url":"https://scratch.mit.edu/discuss/topic/669396/"},{"seq":7,"date":"2023-03-14","precision":"day","phase":"jump","platform":"app-store","actor":"Euphoric Brothers","actor_kind":"owner","text":"The App Store version history recorded version 1.0 of the original game.","url":"https://apps.apple.com/us/app/garten-of-banban/id6445856120"},{"seq":8,"date":"2023-04-06","precision":"day","phase":"afterlife","platform":"web","actor":"UniqueGeese","actor_kind":"creator","text":"Said the one-week fan remake was downloadable again after several days unavailable.","url":"https://uniquegeese.itch.io/garten-of-banban-reincarnated"},{"seq":9,"date":"2023-04-15","precision":"day","phase":"press","platform":"press","actor":"Voxel / TecMundo","actor_kind":"press","text":"Voxel reported that frightened gameplay reactions on Twitch and YouTube had helped the game spread.","url":"https://www.estadao.com.br/tecmundo/voxel/262934-garten-of-banban-conheca-historia-onde-jogar-graca/"},{"seq":10,"date":"2023-05-05","precision":"day","phase":"response","platform":"web","actor":"Euphoric Brothers","actor_kind":"owner","text":"Euphoric Brothers released Garten of Banban 3.","url":"https://store.steampowered.com/app/2311190/Garten_of_Banban_3/"},{"seq":11,"date":"2023-08-14","precision":"week","phase":"peak","platform":"press","actor":"Google News indexed press sample","actor_kind":"public","text":"Five press stories fell in the busiest week of the retrieved 2023 Google News sample.","url":"https://news.google.com/rss/search?q=%22Garten+of+Banban%22+after%3A2023-01-01+before%3A2024-01-01&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":12,"date":"2023-10-03","precision":"day","phase":"commercial","platform":"retail","actor":"Infolens","actor_kind":"brand","country":"JP","text":"Infolens opened Japanese preorders for licensed school bags, towels and blind-box keychains.","url":"https://www.atpress.ne.jp/news/370825"},{"seq":13,"date":"2023-12-04","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube included Garten of Banban among its US trending topics of the year.","url":"https://blog.youtube/culture-and-trends/2023-on-youtube/"},{"seq":14,"date":"2023-12-12","precision":"day","phase":"commercial","platform":"app-store","actor":"US iPad customers","actor_kind":"public","country":"US","text":"Garten of Banban 2 ranked tenth among Apple’s most-downloaded paid US iPad games of the year.","url":"https://www.macrumors.com/2023/12/12/apple-reveals-most-popular-apps-of-2023/"},{"seq":15,"date":"2024-05-30","precision":"day","phase":"commercial","platform":"web","actor":"Feardemic","actor_kind":"brand","text":"Feardemic announced the first four games were available on PlayStation 4 and 5.","url":"https://www.feardemic-games.com/news-page/gobb-out-playstation"},{"seq":16,"date":"2024-05-31","precision":"day","phase":"afterlife","platform":"press","actor":"Push Square","actor_kind":"press","text":"Push Square described the franchise as a viral hit carried by YouTubers and streamers.","url":"https://www.pushsquare.com/news/2024/05/viral-hit-horror-series-garten-of-banban-is-now-available-on-ps5-ps4"},{"seq":17,"date":"2024-06-20","precision":"day","phase":"commercial","platform":"web","actor":"Feardemic / Nintendo","actor_kind":"brand","country":"GB","text":"The original game reached Nintendo Switch, according to Nintendo’s UK release listing.","url":"https://www.nintendo.com/en-gb/Games/Nintendo-Switch-download-software/Garten-of-Banban-2595111.html"}]},{"id":"HIS-00934","slug":"git-up-challenge","url":"https://howitspread.com/id/HIS-00934","title":"The Git Up Challenge","owner":"Blanco Brown; BBR Music 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a Warzone trailer card in the same announcement style.","url":"https://x.com/RavenSoftware/status/1730741119871311958"},{"seq":9,"date":"2023-12-02","precision":"day","phase":"response","platform":"x","actor":"Overwatch / Blizzard","actor_kind":"brand","text":"Overwatch used the announcement style to promote its season-eight trailer.","url":"https://x.com/PlayOverwatch/status/1730756551861002593"},{"seq":10,"date":"2023-12-02","precision":"day","phase":"backlash","platform":"x","actor":"@LegacyKillaHD","actor_kind":"creator","text":"LegacyKillaHD called publishers copying Rockstar's announcement \"kinda cringe\".","url":"https://x.com/LegacyKillaHD/status/1730765082915700989"},{"seq":11,"date":"2023-12-02","precision":"day","phase":"press","platform":"press","actor":"Dexerto","actor_kind":"press","text":"Dexerto covered criticism of the copying and replies defending it as a 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celebrity partner in the planned launch.","url":"https://x.com/ErlingHaaland/status/1785203020885594514"},{"seq":3,"date":"2024-04-30","precision":"day","phase":"press","platform":"press","actor":"Reuters and BBC News","actor_kind":"press","text":"Reuters and BBC News reported that Haaland would become the game’s first character based on a real person.","url":"https://www.espn.com/soccer/story/_/id/40055453/haaland-becomes-barbarian-king-character-clash-clans"},{"seq":4,"date":"2024-04-30","precision":"day","phase":"jump","platform":"x","actor":"@JuniorReyes17, @Swirftyy and @Refleks","actor_kind":"creator","text":"90min collected jokes and reactions, including one from a user who neither played the game nor watched football.","url":"https://www.90min.com/x-reacts-erling-haaland-becoming-playable-clash-clans-character"},{"seq":5,"date":"2024-04-30","precision":"day","phase":"peak","platform":"web","actor":"Readers and launch coverage","actor_kind":"public","text":"The parent game’s April–June pageviews peaked as Reuters, BBC News and 90min covered the launch.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Clash_of_Clans/daily/2024040100/2024063000"},{"seq":6,"date":"2024-04-30","precision":"day","phase":"press","platform":"web","actor":"John Huikku / Axis Studios","actor_kind":"owner","text":"The CG supervisor reported a million YouTube views in six hours and over two million in twelve.","url":"https://www.linkedin.com/posts/huikku_haaland-for-the-win-clash-of-clans-x-erling-activity-7191046732095340544-wumA"},{"seq":7,"date":"2024-05-01","precision":"day","phase":"commercial","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"The Haaland skin went on sale as the football season and village challenges opened.","url":"https://supercell.com/en/games/clashofclans/blog/news/welcome-to-clash-with-haaland-season/"},{"seq":8,"date":"2024-05-01","precision":"day","phase":"jump","platform":"reddit","actor":"r/MCFC members","actor_kind":"public","text":"Fans discussed buying the skin; one non-player said they might download Clash of Clans.","url":"https://www.reddit.com/r/MCFC/comments/1chot9d/easiest_10_dollars_ive_spent_in_my_life/"},{"seq":9,"date":"2024-05-01","precision":"day","phase":"press","platform":"press","actor":"The Standard","actor_kind":"press","country":"GB","text":"The Standard reported that the trailer ranked second on YouTube’s UK trending chart.","url":"https://www.standard.co.uk/culture/gaming/erling-haaland-clash-of-clans-character-b1154778.html"},{"seq":10,"date":"2024-05-03","precision":"day","phase":"press","platform":"press","actor":"UK Screen Alliance / Axis Studios","actor_kind":"press","text":"Axis Studios’ member news reported that the film had exceeded twenty million YouTube views.","url":"https://www.ukscreenalliance.co.uk/news/clash-of-clans-scores-erling-haaland-for-epic-campaign-with-axis-studios-and-supercell/"},{"seq":11,"date":"2024-05-07","precision":"day","phase":"response","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"The medal event added Giant Thrower, Yellow Card and football rewards to the season.","url":"https://supercell.com/en/games/clashofclans/blog/release-notes/find-everything-you-need-to/"},{"seq":12,"date":"2024-05-23","precision":"day","phase":"response","platform":"app-store","actor":"Supercell","actor_kind":"owner","text":"Supercell added community milestones and social giveaways including signed Haaland jerseys.","url":"https://supercell.com/en/games/clashofclans/blog/community/more-community-event/"},{"seq":13,"date":"2024-05-31","precision":"day","phase":"backlash","platform":"reddit","actor":"r/ClashOfClans members","actor_kind":"public","text":"A discussion complained that the month contained too much Haaland and too many concurrent events.","url":"https://www.reddit.com/r/ClashOfClans/comments/1d509wy/finally_haalandfluation_is_over/"},{"seq":14,"date":"2024-06-07","precision":"day","phase":"response","platform":"web","actor":"Supercell","actor_kind":"owner","text":"Supercell published the challenge leaderboard winners and their attack replays.","url":"https://supercell.com/en/games/clashofclans/blog/community/haaland-challenge-leaderboard-winners/"},{"seq":15,"date":"2025-01-01","precision":"month","phase":"afterlife","platform":"youtube","actor":"Founder Creative / DAVID","actor_kind":"owner","text":"The award entry reported that the film had reached 63.5 million YouTube views by January.","url":"https://shortyawards.com/17th/haaland-for-the-win-clash-of-clans-x-erling-haaland"},{"seq":16,"date":"2025-06-05","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum Awards","actor_kind":"brand","text":"The Drum reported a Gaming Gold award and a participant-reported total of 64 million YouTube views.","url":"https://www.thedrum.com/awards-case-study/how-clash-of-clans-revitalized-players-with-haalands-epic-campaign"}]},{"id":"HIS-00938","slug":"heardle","url":"https://howitspread.com/id/HIS-00938","title":"Heardle","owner":"Heardle's creators; Spotify from July 2022","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2022-02-26","peak_date":"2022-03-01","origin_platform":"web","platforms":"web;x;reddit;press","mechanics":"shareable-output;daily-ritual;newsjacking","score":28,"band":"Niche","provisional":true,"coverage":0.65,"reach":25,"contagion":null,"breadth":40,"velocity":19,"longevity":null,"events":13,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-02-26","precision":"day","phase":"seed","platform":"web","actor":"Heardle creator","actor_kind":"owner","text":"Heardle, a daily song-guessing game first shared with eight friends, went out to the public."},{"seq":2,"date":"2022-03-01","precision":"month","phase":"peak","platform":"web","actor":"Heardle players","actor_kind":"public","text":"Similarweb estimated Heardle's web visits peaked at 69 million in March 2022.","metric_value":69000000,"metric_label":"69M visits in March","url":"https://techcrunch.com/2022/07/12/spotify-acquired-heardle-wordle-music-game/"},{"seq":3,"date":"2022-03-01","precision":"month","phase":"jump","platform":"x","actor":"Questlove","actor_kind":"celebrity","text":"Questlove played Heardle and posted about it on Twitter, the game's creator told Variety."},{"seq":4,"date":"2022-03-05","precision":"day","phase":"jump","platform":"reddit","actor":"r/popheads users","actor_kind":"public","text":"A user in r/popheads' daily discussion shared Heardle and another thanked them for it.","url":"https://www.reddit.com/r/popheads/comments/t7b7j6/daily_discussion_march_05_2022/"},{"seq":5,"date":"2022-03-06","precision":"day","phase":"press","platform":"press","actor":"The National","actor_kind":"press","text":"The National covered Heardle as Wordle for music fans, noting its shareable coloured blocks.","url":"https://www.thenationalnews.com/arts-culture/music/2022/03/06/heardle-is-wordle-but-for-music-fans/"},{"seq":6,"date":"2022-03-07","precision":"day","phase":"press","platform":"press","actor":"MusicRadar","actor_kind":"press","text":"MusicRadar asked readers whether they had tried Heardle, the musical Wordle.","url":"https://www.musicradar.com/news/have-you-tried-heardle-the-musical-wordle"},{"seq":7,"date":"2022-03-10","precision":"day","phase":"press","platform":"press","actor":"LADbible","actor_kind":"press","text":"LADbible covered players on Twitter crediting TikTok for guessing the song in Heardle 13.","url":"https://www.ladbible.com/entertainment/heardle-answer-march-10-20220310"},{"seq":8,"date":"2022-03-23","precision":"day","phase":"commercial","platform":"web","actor":"Variety","actor_kind":"press","text":"Variety reported Heardle had grown from eight friends to over a million users a day.","metric_value":1000000,"metric_label":"1M+ daily users","url":"https://variety.com/2022/music/news/heardle-music-wordle-game-1235212963/"},{"seq":9,"date":"2022-03-25","precision":"day","phase":"jump","platform":"web","actor":"btschartdata","actor_kind":"creator","text":"Bandwagon covered BTS Heardle, a fan version made by Twitter user btschartdata.","url":"https://www.bandwagon.asia/articles/test-your-bts-song-knowledge-with-bts-heardle-wordle-army-btschartdata-march-2022"},{"seq":10,"date":"2022-04-25","precision":"day","phase":"response","platform":"web","actor":"Christopher Livingston / PC Gamer","actor_kind":"press","text":"Played Videogame Heardle, which substituted game music and asked for the game name rather than the track title."},{"seq":11,"date":"2022-07-12","precision":"day","phase":"commercial","platform":"web","actor":"Spotify","actor_kind":"brand","text":"Spotify announced the acquisition, full-song playback and initial availability in six English-speaking territories.","url":"https://newsroom.spotify.com/2022-07-12/spotify-to-acquire-music-trivia-sensation-heardle/"},{"seq":12,"date":"2022-07-13","precision":"day","phase":"backlash","platform":"x","actor":"Heardle players","actor_kind":"public","text":"Daily Hive reported complaints on Twitter, including one that the game was blocked in Germany.","url":"https://dailyhive.com/vancouver/spotify-buys-heardle"},{"seq":13,"date":"2023-04-14","precision":"day","phase":"afterlife","platform":"web","actor":"Spotify","actor_kind":"owner","text":"Spotify said it would shut Heardle down on May 5.","url":"https://techcrunch.com/2023/04/14/spotify-is-shutting-down-heardle-the-wordle-like-music-guessing-game-it-bought-last-year/"}]},{"id":"HIS-00939","slug":"immaculate-grid","url":"https://howitspread.com/id/HIS-00939","title":"Immaculate Grid","owner":"Brian Minter; Sports Reference from July 2023","kind":"game","sector":"gaming","origin":"seeded","region":"US","seed_date":"2023-04-04","peak_date":"2023-07-11","origin_platform":"web","platforms":"web;retail;reddit;x;press;tv","mechanics":"daily-ritual;shareable-output;platform-jump;founder-origin","score":26,"band":"Niche","provisional":false,"coverage":0.8,"reach":8,"contagion":null,"breadth":40,"velocity":0,"longevity":69,"events":15,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-04-04","precision":"day","phase":"seed","platform":"web","actor":"Brian Minter","actor_kind":"owner","text":"Atlanta software engineer Brian Minter launched Immaculate Grid; 20 people played daily at first."},{"seq":2,"date":"2023-06-01","precision":"month","phase":"jump","platform":"retail","actor":"Dave Berni (Mets clubhouse)","actor_kind":"public","text":"Mets visiting clubhouse manager Dave Berni began printing grids for players beside crosswords and Sudoku."},{"seq":3,"date":"2023-06-03","precision":"day","phase":"response","platform":"reddit","actor":"r/baseball participants","actor_kind":"public","text":"A dedicated daily thread linked the game and collected answer lists, documenting communal play before June 13."},{"seq":4,"date":"2023-06-13","precision":"day","phase":"jump","platform":"x","actor":"Foolish Baseball (@FoolishBB)","actor_kind":"creator","text":"Foolish Baseball posted about the game on Twitter."},{"seq":5,"date":"2023-06-16","precision":"day","phase":"jump","platform":"reddit","actor":"r/baseball users","actor_kind":"public","text":"An r/baseball discussion thread had users posting their completed grid results.","url":"https://www.reddit.com/r/baseball/comments/14awczy/immaculate_grid_discussion_thread_june_16_2023/"},{"seq":6,"date":"2023-06-19","precision":"day","phase":"press","platform":"press","actor":"The Sporting News","actor_kind":"press","text":"The Sporting News explained the rules: a new 3-by-3 grid each day and nine guesses.","url":"https://www.sportingnews.com/us/mlb/news/mlb-immaculate-grid-baseball-game-rules/zwgyqh5m5dfawqzxdrjwsrdu"},{"seq":7,"date":"2023-06-21","precision":"day","phase":"response","platform":"reddit","actor":"u/isedmiston / r/baseball","actor_kind":"public","text":"Said Jomboy Media’s play introduced them to the online game, documenting one participant-attributed discovery route."},{"seq":8,"date":"2023-07-11","precision":"day","phase":"commercial","platform":"web","actor":"Sports Reference","actor_kind":"brand","text":"Sports Reference bought the game; by July 11, Baseball Reference’s landing page embedded it.","url":"https://www.sports-reference.com/blog/2023/07/sports-reference-acquires-immaculate-grid/"},{"seq":9,"date":"2023-07-11","precision":"week","phase":"peak","platform":"press","actor":"Sports Illustrated, Action Network, Hypepotamus","actor_kind":"press","text":"Several outlets covered the game the same day; SI said it was taking root among MLB players.","url":"https://www.si.com/mlb/2023/07/11/immaculate-grid-origin-story"},{"seq":10,"date":"2023-07-11","precision":"day","phase":"commercial","platform":"web","actor":"Sports Reference","actor_kind":"owner","text":"Sean Forman said the shared-player finder became Baseball Reference’s third-most-popular section.","url":"https://www.si.com/mlb/2023/07/11/immaculate-grid-origin-story"},{"seq":11,"date":"2023-07-12","precision":"day","phase":"press","platform":"press","actor":"Sports Business Journal","actor_kind":"press","text":"SBJ quoted the NYT's Tyler Kepner on a game sweeping the baseball landscape; Minter cited 200,000 weekday players.","url":"https://www.sportsbusinessjournal.com/Daily/Issues/2023/07/12/Media/immaculate-grid-baseball-quiz-game/"},{"seq":12,"date":"2023-07-20","precision":"day","phase":"response","platform":"web","actor":"Sports Reference","actor_kind":"owner","text":"Sports Reference launched a professional football edition.","url":"https://www.sports-reference.com/blog/2023/07/immaculate-grid-expands-to-football-new-grid-launch-timing/"},{"seq":13,"date":"2023-07-26","precision":"day","phase":"response","platform":"web","actor":"Sports Reference","actor_kind":"owner","text":"New grids for existing sports moved to a 9 a.m. Eastern release."},{"seq":14,"date":"2023-09-20","precision":"day","phase":"response","platform":"reddit","actor":"Baseball Reference","actor_kind":"owner","text":"Baseball Reference added an archive mode after countless requests to replay old grids.","url":"https://www.reddit.com/r/baseball/comments/16nt59b/immaculate_grid_archive_mode_you_can_now_play_any/"},{"seq":15,"date":"2025-10-06","precision":"day","phase":"afterlife","platform":"tv","actor":"Religion of Sports","actor_kind":"brand","text":"PhillyVoice reported Tom Brady and Michael Strahan's company was turning the game into a TV game show.","url":"https://www.phillyvoice.com/immaculate-grid-tv-game-show-trivia-sports-reference-baseball-brady/"}]},{"id":"HIS-00940","slug":"jays-virtual-pub-quiz","url":"https://howitspread.com/id/HIS-00940","title":"Jay's Virtual Pub Quiz","owner":"Jay Flynn","kind":"activity","sector":"entertainment","origin":"organic","region":"GB","seed_date":"2020-03-26","peak_date":"2020-04-30","origin_platform":"youtube","platforms":"facebook;youtube;press;web;retail","mechanics":"newsjacking;press-loop;founder-origin","score":25,"band":"Niche","provisional":false,"coverage":0.8,"reach":0,"contagion":null,"breadth":40,"velocity":15,"longevity":65,"events":17,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2020-03-21","precision":"day","phase":"precursor","platform":"facebook","actor":"Jay Flynn","actor_kind":"owner","text":"Jay Flynn set up a Facebook event for a quiz for friends; ITV later said he made it public by accident."},{"seq":2,"date":"2020-03-23","precision":"day","phase":"precursor","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"The event passed 10,000 responses by the Monday lockdown was announced, with interest from Geneva to New Zealand."},{"seq":3,"date":"2020-03-26","precision":"day","phase":"seed","platform":"youtube","actor":"Jay Flynn","actor_kind":"owner","text":"The first quiz streamed on Facebook and YouTube; Flynn had expected 30 or 40 people and said over 300,000 watched."},{"seq":4,"date":"2020-03-27","precision":"day","phase":"press","platform":"press","actor":"ITV News Granada","actor_kind":"press","text":"ITV News Granada reported the former Lancashire pub landlord's quiz had over 300,000 participants.","url":"https://www.itv.com/news/granada/2020-03-27/former-lancashire-pub-landlord-holds-virtual-quiz-with-over-300-000-participants"},{"seq":5,"date":"2020-03-28","precision":"day","phase":"response","platform":"web","actor":"Jay Flynn","actor_kind":"owner","text":"Flynn's NHS Charities Together fundraising page for the quiz is dated 28 March 2020.","url":"https://www.justgiving.com/fundraising/originalvirtualpubquiz"},{"seq":6,"date":"2020-04-14","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported the quiz had accidentally gone viral and raised £90,000 for the NHS.","url":"https://www.theguardian.com/world/2020/apr/14/shakespeare-pub-quizzes-and-rainbows-the-upside-of-lockdown"},{"seq":7,"date":"2020-04-15","precision":"day","phase":"response","platform":"youtube","actor":"Jay Flynn","actor_kind":"owner","text":"Euronews reported that, due to demand, Flynn was hosting quizzes every Thursday and Saturday.","url":"https://www.euronews.com/2020/04/15/how-a-humble-virtual-pub-quiz-created-a-global-community-during-the-lockdown"},{"seq":8,"date":"2020-04-29","precision":"day","phase":"jump","platform":"web","actor":"saintbletch / Sotonians","actor_kind":"public","text":"Invited forum members to join the quiz and compare results in their own league."},{"seq":9,"date":"2020-04-30","precision":"day","phase":"peak","platform":"youtube","actor":"Quiz players","actor_kind":"public","text":"A record 182,513 households played along on YouTube, a Guinness World Records title.","metric_value":182513,"metric_label":"182,513 households"},{"seq":10,"date":"2020-05-01","precision":"day","phase":"response","platform":"web","actor":"Sotonians participants","actor_kind":"public","text":"Arranged a later family session using the recording and shared scores from the quiz."},{"seq":11,"date":"2020-05-07","precision":"week","phase":"jump","platform":"youtube","actor":"Gary Barlow","actor_kind":"celebrity","text":"Gary Barlow provided the quiz's half-time entertainment."},{"seq":12,"date":"2020-05-14","precision":"day","phase":"jump","platform":"youtube","actor":"Stephen Fry","actor_kind":"celebrity","text":"Stephen Fry co-hosted a quiz watched by around 180,000 people in aid of Alzheimer's Research UK.","url":"https://www.itv.com/news/2020-05-14/virtual-pub-quiz-wins-guinness-world-record-and-raises-thousands-for-charity-after-going-viral-in-lockdown"},{"seq":13,"date":"2020-05-14","precision":"day","phase":"press","platform":"web","actor":"Guinness World Records","actor_kind":"brand","text":"Guinness published the record and noted the Prime Minister had named Flynn a Point of Light.","url":"https://www.guinnessworldrecords.com/news/2020/5/pub-quiz-host-sets-new-youtube-live-stream-record-617392"},{"seq":14,"date":"2020-06-16","precision":"day","phase":"press","platform":"press","actor":"Esquire UK","actor_kind":"press","text":"Esquire described seven households watching the quiz on a screen projected onto the side of a house.","url":"https://www.esquire.com/uk/culture/a32848474/virtual-pub-quiz/"},{"seq":15,"date":"2020-10-08","precision":"day","phase":"commercial","platform":"retail","actor":"Mirror Books","actor_kind":"brand","text":"Mirror Books released Jay's Virtual Pub Quiz Book.","url":"https://books.apple.com/gb/book/jays-virtual-pub-quiz-book/id1532247576"},{"seq":16,"date":"2020-10-09","precision":"day","phase":"afterlife","platform":"press","actor":"Jay Flynn","actor_kind":"owner","text":"Flynn received an MBE for services to charity.","url":"https://www.itv.com/news/granada/2020-10-09/marcus-rashford-amongst-north-west-people-recognised-in-queens-birthday-honours"},{"seq":17,"date":"2026-10-15","precision":"day","phase":"afterlife","platform":"youtube","actor":"Jay's Virtual Quiz","actor_kind":"owner","text":"The official Quiz Hub said the quiz still brought players together twice a week on YouTube.","url":"https://www.quizhub.co.uk/"}]},{"id":"HIS-00941","slug":"jerusalema-dance-challenge","url":"https://howitspread.com/id/HIS-00941","title":"Jerusalema Dance Challenge","owner":"","kind":"activity","sector":"culture","origin":"organic","region":"AO","seed_date":"2020-02-18","peak_date":"2020-09-27","origin_platform":"youtube","platforms":"audio;web;youtube;facebook;tiktok;press;x","mechanics":"challenge;response-chain;platform-jump;press-loop;political-adoption","score":50,"band":"Notable","provisional":false,"coverage":0.8,"reach":39,"contagion":null,"breadth":60,"velocity":23,"longevity":86,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2019-11-01","precision":"month","phase":"precursor","platform":"audio","actor":"Master KG and Nomcebo Zikode","actor_kind":"owner","country":"ZA","text":"The song appeared on Spotify before the dance challenge existed.","url":"https://newsroom.spotify.com/2020-10-29/jerusalema-the-limpopo-house-track-that-got-the-world-dancing/"},{"seq":2,"date":"2020-02-12","precision":"day","phase":"precursor","platform":"web","actor":"Os Fenómenos do Semba","actor_kind":"creator","text":"The dancers gathered for their anniversary and created the lunch choreography, Maíza later told ZAM.","url":"https://www.zammagazine.com/arts/1321-how-an-angolan-phenomena-masterminded-the-jerusalemadancechallenge"},{"seq":3,"date":"2020-02-18","precision":"day","phase":"seed","platform":"youtube","actor":"Adilson Maíza / Os Fenómenos do Semba","actor_kind":"creator","country":"AO","text":"Maíza uploaded the Angolan group dancing while holding plates of food.","url":"https://www.youtube.com/watch?v=613A9d6Doac"},{"seq":4,"date":"2020-07-20","precision":"day","phase":"jump","platform":"facebook","actor":"Challenge participants","actor_kind":"public","text":"Africanews documented dance videos from hospital staff, restaurant patrons and other participants on Facebook.","url":"https://www.africanews.com/2020/07/20/jerusalema-south-african-song-sparks-viral-dance-steps-globally/"},{"seq":5,"date":"2020-07-20","precision":"day","phase":"jump","platform":"tiktok","actor":"Challenge participants","actor_kind":"public","text":"Africanews reported challenge participation on TikTok and Twitter as well as Facebook.","url":"https://www.africanews.com/2020/07/20/jerusalema-south-african-song-sparks-viral-dance-steps-globally/"},{"seq":6,"date":"2020-09-06","precision":"day","phase":"jump","platform":"web","actor":"Mmaphefo Matsemela / North West education department","actor_kind":"brand","country":"ZA","text":"Matsemela led learners in the dance, and her province adopted it for the rest of the school year.","url":"https://education.nwpg.gov.za/?news=learners-to-be-progressed-according-to-their-performance-says-mec-matsemela"},{"seq":7,"date":"2020-09-16","precision":"day","phase":"afterlife","platform":"web","actor":"Cyril Ramaphosa","actor_kind":"celebrity","text":"Ramaphosa urged South Africans to perform the challenge on Heritage Day during his address.","url":"https://www.sanews.gov.za/south-africa/president-asks-citizens-do-jerusalema-challenge-heritage-day"},{"seq":8,"date":"2020-09-24","precision":"day","phase":"press","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP covered nationwide Heritage Day participation after Ramaphosa’s call.","url":"https://www.latimes.com/world-nation/story/2020-09-24/south-africa-lifts-spirits-with-jerusalema-dance-amid-virus"},{"seq":9,"date":"2020-09-24","precision":"day","phase":"afterlife","platform":"web","actor":"Central University of Technology","actor_kind":"brand","text":"CUT published its challenge participation in response to the president’s Heritage Day call.","url":"https://www.cut.ac.za/news/cut-jerusalemachallenge"},{"seq":10,"date":"2020-09-27","precision":"week","phase":"peak","platform":"web","actor":"Readers of the Jerusalema song article","actor_kind":"public","text":"The song article’s seven-day pageview peak ended that week, within Coosto’s reported September activity peak.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Jerusalema/daily/2020020100/2022021800"},{"seq":11,"date":"2020-10-14","precision":"day","phase":"afterlife","platform":"web","actor":"Pan South African Language Board","actor_kind":"brand","text":"Jerusalema joined COVID-19 and lockdown on the shortlist for South Africa’s Word of the Year.","url":"https://www.sanews.gov.za/node/49421"},{"seq":12,"date":"2021-02-02","precision":"day","phase":"afterlife","platform":"x","actor":"An Garda Síochána","actor_kind":"brand","country":"IE","text":"Gardaí answered the Swiss police challenge and invited the public to make videos at home.","url":"https://x.com/gardainfo/status/1356554527806259200"},{"seq":13,"date":"2021-02-03","precision":"day","phase":"afterlife","platform":"x","actor":"An Garda Síochána","actor_kind":"brand","text":"PA reported over a million Twitter views for the Garda video.","url":"https://www.irishexaminer.com/news/arid-40220024.html"},{"seq":14,"date":"2021-02-09","precision":"week","phase":"afterlife","platform":"web","actor":"An Garda Síochána","actor_kind":"brand","text":"Garda later reported social reach above 17 million within a week of its video’s release.","url":"https://prca.ie/wp-content/uploads/2021/08/PR-AWARDS-21-D-Digital-PR.pdf"},{"seq":15,"date":"2021-02-17","precision":"day","phase":"backlash","platform":"press","actor":"Warner Music","actor_kind":"brand","text":"DW reported licence demands for institutional videos and online outrage over those demands.","url":"https://amp.dw.com/en/warner-demands-licence-fees-for-jerusalema-videos/a-56594810"},{"seq":16,"date":"2021-02-17","precision":"day","phase":"afterlife","platform":"web","actor":"SUISA","actor_kind":"brand","text":"SUISA explained which recording, composition and synchronisation permissions video makers needed.","url":"https://www.suisa.ch/de/News-und-Agenda/News_Archiv/2021-02-17_News_Jersualema-Dance-Challenge.html"}]},{"id":"HIS-00942","slug":"jiggle-jiggle-dance","url":"https://howitspread.com/id/HIS-00942","title":"Jiggle Jiggle dance","owner":"Jess Qualter and Brooke 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autotuned remix of the interview rap.","url":"https://www.tiktok.com/@dukeandjones/video/7075729137423387910"},{"seq":3,"date":"2022-04-05","precision":"day","phase":"seed","platform":"tiktok","actor":"Jess Qualter and Brooke Blewitt","actor_kind":"owner","text":"Qualter posted their choreography in hoodies and sunglasses to her TikTok account.","url":"https://www.tiktok.com/@jessqualter/video/7083214961970892037"},{"seq":4,"date":"2022-04-17","precision":"day","phase":"jump","platform":"tiktok","actor":"Cost n’ Mayor","actor_kind":"creator","text":"Austin and Marideth Telenko posted their version of the dance.","url":"https://www.tiktok.com/@cost_n_mayor/video/7087369345147489578"},{"seq":5,"date":"2022-04-28","precision":"day","phase":"press","platform":"press","actor":"Bustle","actor_kind":"press","text":"Bustle traced the remix and dance and linked the Cost n’ Mayor 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Myself.","url":"https://headlineplanet.com/home/2022/05/16/shakira-appears-takes-part-in-tiktok-challenge-on-tonight-show-starring-jimmy-fallon-first-look/"},{"seq":9,"date":"2022-05-28","precision":"day","phase":"jump","platform":"tiktok","actor":"ROSÉ, Jennie and Lisa","actor_kind":"celebrity","country":"KR","text":"ROSÉ posted their dance, filmed at the British Embassy in Seoul.","url":"https://www.tiktok.com/@roses_are_rosie/video/7102789916228095233"},{"seq":10,"date":"2022-05-30","precision":"week","phase":"peak","platform":"press","actor":"Google News results","actor_kind":"public","text":"The retrieved Google News results had their largest weekly cluster in the week beginning May 30.","url":"https://news.google.com/rss/search?q=%22Jiggle+Jiggle%22+dance+after%3A2022-04-01+before%3A2022-09-30&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":11,"date":"2022-06-04","precision":"day","phase":"press","platform":"press","actor":"Hindustan Times","actor_kind":"press","text":"Hindustan Times covered the Rischko couple’s Instagram dance.","url":"https://www.hindustantimes.com/trending/octogenarian-couple-s-dance-to-jiggle-jiggle-song-is-just-too-good-to-miss-101654353142133.html"},{"seq":12,"date":"2022-06-20","precision":"day","phase":"press","platform":"press","actor":"The New York Times / The Indian Express","actor_kind":"press","text":"A syndicated NYT interview described their 27-second routine’s basketball-dribbling and steering-wheel gestures.","url":"https://indianexpress.com/article/technology/tech-news-technology/how-louis-theroux-became-a-jiggle-jiggle-sensation-at-age-52-7979416/"},{"seq":13,"date":"2022-08-11","precision":"day","phase":"afterlife","platform":"youtube","actor":"Brooke and Jess / Jason Derulo","actor_kind":"owner","text":"Hot Press reported that Brooke and Jess appeared in the official remix music 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Oyff’s builds.","url":"https://www.pcgamer.com/are-the-legend-of-zelda-tears-of-the-kingdom-players-okay/"},{"seq":11,"date":"2023-05-16","precision":"day","phase":"peak","platform":"press","actor":"GDELT-indexed news outlets","actor_kind":"public","text":"Matching news first reached its tied daily maximum of two articles in the May–June GDELT sample.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22korok+torture%22&mode=timelinevolraw&format=json&startdatetime=20230501000000&enddatetime=20230630000000"},{"seq":12,"date":"2023-05-18","precision":"day","phase":"afterlife","platform":"x","actor":"PETA","actor_kind":"brand","text":"PETA posted a parody guide to transporting Koroks.","url":"https://x.com/peta/status/1659266484642750497"},{"seq":13,"date":"2023-05-24","precision":"day","phase":"backlash","platform":"press","actor":"Cristina Valenzuela","actor_kind":"celebrity","text":"Hestu’s voice actor acknowledged the abuse and described accidentally blowing up a Korok 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PC Gamer later reported 40,000 upvotes.","url":"https://www.reddit.com/r/Eldenring/comments/u22zpa/heres_to_an_absolute_legend_let_me_solo_her/"},{"seq":3,"date":"2022-04-13","precision":"day","phase":"response","platform":"reddit","actor":"KleinTsuboiOW","actor_kind":"owner","text":"KleinTsuboiOW identified himself as the helper and linked a demonstration video.","url":"https://www.reddit.com/r/Eldenring/comments/u2g6gd/let_me_solo_her/"},{"seq":4,"date":"2022-04-13","precision":"day","phase":"jump","platform":"youtube","actor":"KleinTsuboi","actor_kind":"owner","text":"The helper shared a solo Malenia demonstration that passed 300,000 views by April 14.","url":"https://www.youtube.com/watch?v=IqN2phpMWno"},{"seq":5,"date":"2022-04-13","precision":"day","phase":"afterlife","platform":"reddit","actor":"Asphodelophiliac","actor_kind":"creator","text":"Asphodelophiliac posted fan art of the helper facing Malenia.","url":"https://www.reddit.com/r/Eldenring/comments/u2m5wo/let_me_solo_her_fanart/"},{"seq":6,"date":"2022-04-13","precision":"day","phase":"press","platform":"press","actor":"Try Hard Guides","actor_kind":"press","text":"Try Hard Guides covered the helper, quoting the owner’s Reddit post and linking the demonstration video and fan art.","url":"https://tryhardguides.com/let-me-solo-her-beats-hardest-elden-ring-boss-with-a-jar-on-their-head/"},{"seq":7,"date":"2022-04-14","precision":"day","phase":"afterlife","platform":"web","actor":"etherealSTEVE","actor_kind":"creator","text":"etherealSTEVE turned the character into a sculpted, printed and painted model.","url":"https://www.reddit.com/r/Eldenring/comments/u3foju/sculpted_printed_and_painted_this_jarnished/"},{"seq":8,"date":"2022-04-15","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge corrected its encounter report after learning its helper was an 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tier.","url":"https://www.pcgamer.com/you-can-make-let-me-solo-her-your-spirit-sidekick-with-this-mod/"},{"seq":12,"date":"2022-04-19","precision":"day","phase":"response","platform":"reddit","actor":"KleinTsuboiOW","actor_kind":"owner","text":"The helper thanked fans and warned that a TikTok account was impersonating him.","url":"https://www.reddit.com/r/Eldenring/comments/u76e0p/thank_you/"},{"seq":13,"date":"2022-04-20","precision":"week","phase":"peak","platform":"press","actor":"Google News results","actor_kind":"public","text":"The April news sample reached its largest seven-day cluster in the window ending April 20.","url":"https://news.google.com/rss/search?q=%22let+me+solo+her%22+after%3A2022-04-10+before%3A2022-05-01&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":14,"date":"2022-04-21","precision":"day","phase":"afterlife","platform":"reddit","actor":"r/gaming users","actor_kind":"public","text":"A tribute reached r/gaming, where a nonplayer called the helper their hero.","url":"https://www.reddit.com/r/gaming/comments/u8vo4j/the_legendary_let_me_solo_her/"},{"seq":15,"date":"2022-05-10","precision":"day","phase":"commercial","platform":"youtube","actor":"Let Me Solo Her","actor_kind":"owner","text":"The milestone stream drew over 7,000 viewers; PC Gamer estimated donations above $1,000.","url":"https://www.pcgamer.com/let-me-solo-hers-glorious-1000th-battle-was-a-nail-biter/"},{"seq":16,"date":"2022-07-06","precision":"day","phase":"afterlife","platform":"x","actor":"Bandai Namco","actor_kind":"brand","text":"Bandai Namco rewarded the helper with a sword, a congratulatory note and other gifts.","url":"https://x.com/TsuboiKlein/status/1544772979988520960"},{"seq":17,"date":"2022-07-13","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube Culture & Trends","actor_kind":"brand","text":"YouTube reported over 25 million views of videos with Let Me Solo Her in their titles.","url":"https://www.youtube.com/trends/articles/elden-ring-launch-story/"},{"seq":18,"date":"2022-12-21","precision":"day","phase":"afterlife","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer named Let Me Solo Her its Gamer of the Year for 2022.","url":"https://www.pcgamer.com/gamer-of-the-year-2022-let-me-solo-her/"}]},{"id":"HIS-00947","slug":"lethal-company","url":"https://howitspread.com/id/HIS-00947","title":"Lethal 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Steam.","url":"https://store.steampowered.com/app/1966720/Lethal_Company/"},{"seq":3,"date":"2023-10-24","precision":"day","phase":"jump","platform":"tiktok","actor":"@imdaukey","actor_kind":"creator","text":"Daukey posted a gameplay clip about land mines on TikTok.","url":"https://www.tiktok.com/@imdaukey/video/7293628384725224746"},{"seq":4,"date":"2023-11-10","precision":"day","phase":"press","platform":"press","actor":"PCGamesN","actor_kind":"press","text":"PCGamesN described the game as the next Phasmophobia.","url":"https://www.pcgamesn.com/lethal-company/new-phasmophobia"},{"seq":5,"date":"2023-11-15","precision":"day","phase":"jump","platform":"youtube","actor":"VanossGaming","actor_kind":"creator","text":"GameDiscoverCo featured a VanossGaming gameplay video while reporting estimated sales.","url":"https://newsletter.gamediscover.co/p/what-can-we-learn-from-lethal-companys"},{"seq":6,"date":"2023-11-20","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"PC Gamer reported third place on Steam's global top sellers list, ahead of Call of Duty.","url":"https://www.pcgamer.com/co-op-horror-game-lethal-company-costs-dollar10-and-is-outselling-call-of-duty-on-steam/"},{"seq":7,"date":"2023-11-28","precision":"day","phase":"commercial","platform":"web","actor":"Steam buyers","actor_kind":"public","text":"Steam ranked it second among products by weekly revenue, behind Steam Deck and ahead of Call of Duty.","url":"https://store.steampowered.com/charts/topsellers/global/2023-11-21"},{"seq":8,"date":"2023-11-29","precision":"day","phase":"jump","platform":"reddit","actor":"r/lethalcompany users","actor_kind":"public","text":"Players discussed TikTok clips and buying copies for friends in a Reddit 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costumes.","url":"https://www.youtube.com/watch?v=DwLg-CU1-mU"},{"seq":15,"date":"2024-02-15","precision":"day","phase":"response","platform":"press","actor":"Zeekerss","actor_kind":"owner","text":"PocketGamer.biz reported that Zeekerss warned an unofficial mobile version was likely a scam.","url":"https://www.pocketgamer.biz/lethal-company-developer-deems-mobile-app-a-scam/"},{"seq":16,"date":"2024-06-07","precision":"day","phase":"afterlife","platform":"web","actor":"Epic Games","actor_kind":"brand","text":"GamesRadar+ covered Fortnite's Lethal Company bundle with The Employee and a company jig emote.","url":"https://www.gamesradar.com/games/battle-royale/lethal-company-dev-celebrates-his-game-being-added-to-fortnite-by-wiping-out-an-entire-squad-of-his-characters/"}]},{"id":"HIS-00948","slug":"level-up-challenge","url":"https://howitspread.com/id/HIS-00948","title":"Level Up 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Instagram.","url":"https://www.complex.com/music/a/cmplxjoshua-espinoza/ciara-starts-levelup-dance-craze-on-social-media"},{"seq":6,"date":"2018-07-22","precision":"day","phase":"response","platform":"instagram","actor":"Ciara","actor_kind":"owner","text":"Ciara reposted New Jersey dad Kenny Thomas's entry, which had over 2.2 million views by July 24.","metric_value":2200000,"metric_label":"2.2M views","url":"https://www.instagram.com/p/Bliy_7kBNr7/"},{"seq":7,"date":"2018-07-23","precision":"day","phase":"response","platform":"x","actor":"Ciara","actor_kind":"owner","text":"Asked fans on Twitter to name one to three ways they would improve their lives that year."},{"seq":8,"date":"2018-07-23","precision":"day","phase":"jump","platform":"x","actor":"Russell Wilson","actor_kind":"celebrity","text":"Answered Ciara’s personal-goals prompt with his own three ways to level 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\"boner.\"","url":"https://www.gamesradar.com/lewdle-is-like-worldle-with-nothing-but-dirty-words/"},{"seq":3,"date":"2022-01-19","precision":"day","phase":"press","platform":"press","actor":"TechRadar","actor_kind":"press","text":"TechRadar asked why Lewdle had to ride on the back of Wordle's fame.","url":"https://www.techradar.com/news/lewdle-is-here-to-turn-your-wordle-blue"},{"seq":4,"date":"2022-01-20","precision":"day","phase":"peak","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian covered Lewdle, noting it was ad-free and linked to the original Wordle.","url":"https://www.theguardian.com/games/2022/jan/20/meet-lewdle-the-dirty-version-of-the-viral-word-guessing-game-wordle"},{"seq":5,"date":"2022-01-20","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer, which Whitta once edited, published a hands-on account of playing 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Animal Kingdom in progress with four printers.","url":"https://www.publishersweekly.com/pw/print/20150518/66663-coloring-books-grow-up.html"},{"seq":5,"date":"2015-06-05","precision":"day","phase":"jump","platform":"facebook","actor":"Ajoobacats","actor_kind":"creator","text":"A reader credited a Facebook book group with prompting her to buy the book.","url":"https://ajoobacatsblog.wordpress.com/2015/06/05/a-different-type-of-book-review-millie-marottas-animal-kingdom-a-colouring-book-adventure/"},{"seq":6,"date":"2015-07-02","precision":"day","phase":"response","platform":"retail","actor":"Batsford Books","actor_kind":"owner","text":"An Animal Kingdom set of three journals went on sale.","url":"https://www.batsfordbooks.com/book/millie-marottas-animal-kingdom-journal-set/"},{"seq":7,"date":"2015-07-10","precision":"day","phase":"jump","platform":"instagram","actor":"Robin Hodge","actor_kind":"creator","text":"Hodge reported posting a coloured pigeon on Instagram, where Marotta liked it.","url":"https://makeitupnow3.wordpress.com/2015/07/10/colouring-and-synaesthesia/"},{"seq":8,"date":"2015-08-17","precision":"day","phase":"commercial","platform":"retail","actor":"Nielsen BookScan readers","actor_kind":"public","country":"US","text":"The US edition reached number 14 on PW’s trade-paper frontlist chart.","url":"https://www.publishersweekly.com/pw/nielsen/tradepaper/20150817.html"},{"seq":9,"date":"2015-09-17","precision":"day","phase":"jump","platform":"web","actor":"Fernanda Assis","actor_kind":"creator","country":"BR","text":"Assis posted her coloured pages from Brazil’s edition, Reino Animal.","url":"https://www.viagemliteraria.com.br/2015/09/viajando-no-mundo-das-cores-19-reino.html"},{"seq":10,"date":"2015-11-12","precision":"day","phase":"response","platform":"retail","actor":"Batsford Books","actor_kind":"owner","text":"Batsford released the hardcover deluxe edition with prints for framing.","url":"https://www.batsfordbooks.com/book/millie-marottas-animal-kingdom-deluxe-edition/"},{"seq":11,"date":"2015-11-13","precision":"day","phase":"commercial","platform":"retail","actor":"Nielsen BookScan readers","actor_kind":"public","text":"PW reported 104,465 year-to-date US copies at stores reporting to BookScan.","url":"https://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/68688-the-coloring-craze-adult-coloring-books-2015.html"},{"seq":12,"date":"2015-11-14","precision":"day","phase":"response","platform":"retail","actor":"Barnes & Noble","actor_kind":"brand","text":"Barnes & Noble invited readers to a planned nationwide colouring event using Marotta’s art.","url":"https://www.broadwayworld.com/bwwbooks/article/Barnes-Noble-Launches-The-All-American-Art-Unwind-20151105"},{"seq":13,"date":"2016-01-01","precision":"day","phase":"commercial","platform":"retail","actor":"Nielsen BookScan readers","actor_kind":"public","text":"PW’s annual list recorded 318,987 US copies in 2015.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/69054-bestselling-books-of-2015.html"},{"seq":14,"date":"2016-02-19","precision":"day","phase":"commercial","platform":"retail","actor":"Nielsen BookScan readers","actor_kind":"public","text":"January charts placed the book fourth in Australia and second in New Zealand.","url":"https://www2.publishersweekly.com/pw/print/20160222/69469-january-international-bestsellers-world-english.html"},{"seq":15,"date":"2016-02-21","precision":"day","phase":"jump","platform":"youtube","actor":"Coloring Queen","actor_kind":"creator","text":"Coloring Queen embedded a video review alongside her written review.","url":"https://coloringqueen.net/animal-kingdom-a-colouring-book-adventure/"},{"seq":16,"date":"2017-03-09","precision":"day","phase":"afterlife","platform":"retail","actor":"Batsford Books","actor_kind":"owner","text":"Batsford published an Animal Kingdom Book of Prints for colouring and framing.","url":"https://www.batsfordbooks.com/book/millie-marottas-animal-kingdom-book-of-prints/"}]},{"id":"HIS-00956","slug":"mittens-chess-bot","url":"https://howitspread.com/id/HIS-00956","title":"Mittens","owner":"Chess.com","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2023-01-01","peak_date":"2023-01-23","origin_platform":"web","platforms":"web;youtube;reddit;press","mechanics":"mystery-lore;creator-relay;platform-jump;press-loop;scarcity-drop","score":42,"band":"Notable","provisional":false,"coverage":0.8,"reach":37,"contagion":null,"breadth":80,"velocity":37,"longevity":4,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-01-01","precision":"day","phase":"seed","platform":"web","actor":"Chess.com","actor_kind":"owner","text":"Chess.com released its cat bots and invited users to play Mittens.","url":"https://www.chess.com/news/view/chesscom-announces-cat-bots"},{"seq":2,"date":"2023-01-03","precision":"day","phase":"jump","platform":"youtube","actor":"GothamChess","actor_kind":"creator","text":"GothamChess published INSANE New Chess Bot, later linked in Slate’s Mittens interview.","url":"https://socialcounts.org/youtube-video-live-view-count/4L7lorjoDqU"},{"seq":3,"date":"2023-01-09","precision":"day","phase":"jump","platform":"web","actor":"tr4dingstocks / valjean76","actor_kind":"public","text":"Predicted a Mittens–M3GAN showdown and recast Mittens as the hero in a thread begun the previous day."},{"seq":4,"date":"2023-01-13","precision":"day","phase":"jump","platform":"web","actor":"bunnyflowerchese / forum readers","actor_kind":"public","text":"Invited readers to choose Mittens or M3GAN for the final match; replies declared sides."},{"seq":5,"date":"2023-01-17","precision":"day","phase":"jump","platform":"reddit","actor":"r/CuratedTumblr","actor_kind":"public","text":"A Mittens thread reached r/CuratedTumblr, where users compared the bot to Undertale’s Sans.","url":"https://www.reddit.com/r/CuratedTumblr/comments/10e2ky0/mittens_the_chess_bot/"},{"seq":6,"date":"2023-01-19","precision":"day","phase":"press","platform":"press","actor":"KSL / Deseret News","actor_kind":"press","text":"KSL reported that Nakamura’s Mittens video had passed three million views.","url":"https://www.ksl.com/article/50561361/chess-bot-mittens-has-the-snark-and-the-game-to-leave-you-in-shreds"},{"seq":7,"date":"2023-01-23","precision":"week","phase":"peak","platform":"press","actor":"Il Post / Slate / WIRED","actor_kind":"press","text":"Coverage clustered in the week of January 23, with Mittens stories in Il Post, Slate and WIRED.","url":"https://www.ilpost.it/2023/01/23/mittens-chess-com-gattino-scacchi/"},{"seq":8,"date":"2023-01-24","precision":"day","phase":"response","platform":"press","actor":"Colin Stapczynski / Chess.com","actor_kind":"owner","text":"Chess.com’s bots lead told Slate how the team wrote Mittens and staged her match against M3GAN.","url":"https://slate.com/technology/2023/01/chess-dot-com-mittens-bot.html"},{"seq":9,"date":"2023-01-25","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED linked Mittens to a wider chess boom that overloaded Chess.com’s servers.","url":"https://www.wired.com/story/chess-dot-com-tiktok-mittens-scandal/"},{"seq":10,"date":"2023-02-01","precision":"day","phase":"response","platform":"web","actor":"Chess.com","actor_kind":"owner","text":"Chess.com removed Mittens at the end of the monthly cat-bot run.","url":"https://www.chess.com/terms/mittens-chess"},{"seq":11,"date":"2023-02-01","precision":"month","phase":"afterlife","platform":"press","actor":"US Chess / Chess Life","actor_kind":"brand","text":"Chess Life printed its unused Mittens cover mockup after sharing it with Twitter followers.","url":"https://uscf1-nyc1.aodhosting.com/CL-AND-CR-ALL/CL-ALL/2023/2023_02.pdf"},{"seq":12,"date":"2023-02-02","precision":"day","phase":"afterlife","platform":"youtube","actor":"GothamChess","actor_kind":"creator","text":"GothamChess published Goodbye, Mittens.","url":"https://socialcounts.org/youtube-video-live-view-count/0jWJ7ZA___M"},{"seq":13,"date":"2023-02-07","precision":"day","phase":"press","platform":"press","actor":"CNN Business","actor_kind":"press","text":"CNN published a video about Mittens becoming an internet meme.","url":"https://www.cnn.com/videos/business/2023/02/07/cat-chess-bot-mittens-contd-orig-fj.cnn-business"},{"seq":14,"date":"2023-02-08","precision":"day","phase":"response","platform":"web","actor":"Chess.com","actor_kind":"owner","text":"Chess.com reported 120 million games against all cat bots and confirmed their replacement by AI bots.","url":"https://www.chess.com/article/view/chesscom-update-january-2023"},{"seq":15,"date":"2023-04-21","precision":"day","phase":"afterlife","platform":"web","actor":"Will Whalen / Hamilton College","actor_kind":"owner","text":"Whalen credited Becker’s escalating dialogue and Casic’s art, naming GothamChess, Hikaru and the Botez Sisters.","url":"https://my.hamilton.edu/news/story/chess-mittens-cat-bot-will-whalen"},{"seq":16,"date":"2023-12-01","precision":"month","phase":"afterlife","platform":"web","actor":"Chess.com","actor_kind":"owner","text":"Chess.com brought Mittens back among its fan-favorite bots for 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Group","actor_kind":"owner","text":"Moncler's FY2025 results claimed 3.1 billion campaign reach and over 1,412 articles.","metric_value":3100000000,"metric_label":"3.1B reach (Moncler)"},{"seq":9,"date":"2026-06-01","precision":"month","phase":"afterlife","platform":"web","actor":"Ads of the World","actor_kind":"press","text":"Ads of the World dated a case-study film for the campaign to June 2026.","url":"https://www.adsoftheworld.com/campaigns/warmer-together-feat-al-pacino-amp-robert-de-niro-case-study"}]},{"id":"HIS-00958","slug":"nerdle","url":"https://howitspread.com/id/HIS-00958","title":"Nerdle","owner":"Nerdlegame Ltd (Richard 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tips.","url":"https://www.reddit.com/r/wordle/comments/sg8b9o/for_those_that_nerdle/"},{"seq":3,"date":"2022-01-30","precision":"day","phase":"press","platform":"press","actor":"The New Stack","actor_kind":"press","text":"The New Stack reported that Nerdle's makers had forked Hannah Park's Wordle-clone code.","url":"https://thenewstack.io/programmers-explore-the-secrets-of-wordle/"},{"seq":4,"date":"2022-02-06","precision":"day","phase":"press","platform":"press","actor":"Dorset Life","actor_kind":"press","text":"Dorset Life said Nerdle's popularity had spread like wildfire and quoted a teacher using it for algebra.","url":"https://dorsetlife.co.uk/the-dorset-nerdle/"},{"seq":5,"date":"2022-02-10","precision":"day","phase":"jump","platform":"x","actor":"C. Schweinebraten Melone","actor_kind":"creator","text":"A teacher posted that their math class played Nerdle and solved it in four attempts.","url":"https://www.edweek.org/teaching-learning/beyond-wordle-6-other-digital-games-teachers-are-using/2022/02"},{"seq":6,"date":"2022-02-21","precision":"day","phase":"peak","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported over 1 million players in more than 200 countries, with ads and sponsors covering costs.","metric_value":1000000,"metric_label":"1M+ players","url":"https://www.theguardian.com/games/2022/feb/21/spawn-of-wordle-five-of-the-best-riffs-on-the-hit-word-game"},{"seq":7,"date":"2022-05-19","precision":"day","phase":"press","platform":"press","actor":"Forbes","actor_kind":"press","text":"Forbes reported that fans were sharing their daily Nerdle tries.","url":"https://www.forbes.com/sites/petersuciu/2022/05/19/nerdle-promises-to-be-more-than-just-another-wordle-clone/"},{"seq":8,"date":"2022-08-30","precision":"day","phase":"jump","platform":"web","actor":"Bill Gates","actor_kind":"celebrity","text":"Linked Nerdle, described thinking about it more than the word variants and invited readers’ strategies."},{"seq":9,"date":"2024-02-21","precision":"day","phase":"response","platform":"web","actor":"Nerdlegame Ltd","actor_kind":"owner","text":"A WIPO panel ordered the nerdlegame.net domain transferred to Nerdlegame Ltd.","url":"https://www.wipo.int/amc/en/domains/decisions/pdf/2023/d2023-3000.pdf"},{"seq":10,"date":"2024-03-01","precision":"month","phase":"response","platform":"audio","actor":"Richard Mann","actor_kind":"owner","text":"Mann said in a podcast that Nerdle had dabbled with marketing and advertising to find new users."}]},{"id":"HIS-00959","slug":"nier-automata-secret-church","url":"https://howitspread.com/id/HIS-00959","title":"Nier: Automata Secret Church","owner":"DevolasRevenge, Woeful_Wolf and RaiderB","kind":"creator","sector":"gaming","origin":"stunt","region":"GLOBAL","seed_date":"2022-06-10","peak_date":"2022-07-29","origin_platform":"reddit","platforms":"reddit;x;press;web;twitch","mechanics":"mystery-lore;platform-jump;press-loop;fandom-mobilisation;controversy","score":34,"band":"Niche","provisional":false,"coverage":1,"reach":25,"contagion":65,"breadth":30,"velocity":0,"longevity":51,"events":18,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-06-10","precision":"day","phase":"seed","platform":"reddit","actor":"u/sadfutago","actor_kind":"owner","text":"Sadfutago asked how to open a church in Nier: Automata on 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opened.","url":"https://www.reddit.com/r/nier/comments/vfc7mx/hello_here_is_the_video_of_the_path_to_the_church/"},{"seq":5,"date":"2022-07-25","precision":"day","phase":"response","platform":"reddit","actor":"u/sadfutago","actor_kind":"owner","text":"A new video showed A2 passing through the door and descending into a corridor.","url":"https://www.reddit.com/r/nier/comments/w7iq02/hello_here_is_the_video_for_the_clip_i_recorded/"},{"seq":6,"date":"2022-07-25","precision":"day","phase":"jump","platform":"x","actor":"Lance McDonald","actor_kind":"creator","text":"Lance McDonald reposted the footage and said this kind of mod was not yet possible."},{"seq":7,"date":"2022-07-26","precision":"day","phase":"response","platform":"reddit","actor":"u/sadfutago","actor_kind":"owner","text":"A longer video entered the church and showed a black figure fans called Bloby.","url":"https://www.reddit.com/r/nier/comments/w8gapp/hello_i_get_lots_of_messages_and_i_cant_read_them/"},{"seq":8,"date":"2022-07-26","precision":"day","phase":"response","platform":"x","actor":"Yosuke Saito","actor_kind":"celebrity","text":"Responded to church speculation by asking readers to preorder the forthcoming Switch version."},{"seq":9,"date":"2022-07-27","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge covered the community investigation, memes and attempts to recreate the church.","url":"https://www.theverge.com/2022/7/27/23280612/nier-automata-nintendo-switch-secret-church-easter-egg"},{"seq":10,"date":"2022-07-27","precision":"day","phase":"response","platform":"x","actor":"Yoko Taro","actor_kind":"celebrity","text":"Yoko Taro directed questions to his Twitter bio, which told readers to ask the publisher."},{"seq":11,"date":"2022-07-28","precision":"day","phase":"response","platform":"reddit","actor":"u/sadfutago","actor_kind":"owner","text":"New footage showed 9S hacking a chest, fighting Bloby and answering a statue in Japanese.","url":"https://www.reddit.com/r/nier/comments/wa11po/i_think_my_game_has_a_glitch_since_i_keep_going/"},{"seq":12,"date":"2022-07-28","precision":"day","phase":"response","platform":"web","actor":"meowsandstuff and collaborators","actor_kind":"public","text":"A shared report compared assets, lighting and platform clues, according to 4Gamers’s dated account."},{"seq":13,"date":"2022-07-29","precision":"day","phase":"peak","platform":"press","actor":"WIRED / PC Gamer / Destructoid","actor_kind":"press","text":"Three outlets covered the reveal on the busiest publication day in this dated source set."},{"seq":14,"date":"2022-07-29","precision":"day","phase":"jump","platform":"twitch","actor":"Sadfutago / DevolasRevenge","actor_kind":"owner","text":"A Twitch finale revealed the church as a mod by DevolasRevenge, Woeful_Wolf and RaiderB.","url":"https://www.reddit.com/r/nier/comments/wb8mwf/thank_you/"},{"seq":15,"date":"2022-07-29","precision":"day","phase":"response","platform":"web","actor":"DevolasRevenge / Woeful_Wolf / RaiderB","actor_kind":"owner","text":"The team began releasing the Blender addons and scripting tools used to build the church."},{"seq":16,"date":"2022-07-30","precision":"day","phase":"press","platform":"press","actor":"DevolasRevenge / RaiderB","actor_kind":"owner","text":"The modders described a deliberately naive persona and secretly helping others try to reconstruct their church.","url":"https://www.gamesradar.com/an-interview-with-sadfutago-the-story-of-nier-automatas-secret-church-straight-from-the-modders-who-made-it/"},{"seq":17,"date":"2022-08-03","precision":"day","phase":"afterlife","platform":"web","actor":"Kofuku","actor_kind":"creator","text":"PC Gamer reported that Kofuku had already added the 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28.","url":"https://streamscharts.com/news/onlyup-stats"},{"seq":9,"date":"2023-06-21","precision":"day","phase":"commercial","platform":"retail","actor":"goblintown","actor_kind":"brand","text":"Goblintown promoted the game’s hoodie as PC Gamer reported criticism of its NFT imagery.","url":"https://x.com/goblintown/status/1671337535140777986"},{"seq":10,"date":"2023-06-26","precision":"day","phase":"jump","platform":"tiktok","actor":"Polygon","actor_kind":"press","text":"Polygon reported that streamer play had carried the game to TikTok.","url":"https://www.polygon.com/23774440/only-up-twitch-tiktok-twitter-climbing-game-influencers-social-media-explainer"},{"seq":11,"date":"2023-06-29","precision":"day","phase":"backlash","platform":"x","actor":"Aboulicious","actor_kind":"creator","text":"Aboulicious accused the game of using a model restricted to non-commercial use.","url":"https://x.com/Aboulicious/status/1674452596428353542"},{"seq":12,"date":"2023-06-30","precision":"day","phase":"commercial","platform":"web","actor":"Steam","actor_kind":"brand","text":"Steam removed the game from sale; it returned a few hours later.","url":"https://www.pcgamer.com/twitch-phenomenon-only-up-pulled-from-steam/"},{"seq":13,"date":"2023-07-04","precision":"day","phase":"response","platform":"web","actor":"SCKR Games","actor_kind":"owner","text":"The developer said the asset dispute was settled and added an elevator to restore progress.","url":"https://store.steampowered.com/news/app/2381590/view/3662038171169003746"},{"seq":14,"date":"2023-07-07","precision":"day","phase":"afterlife","platform":"web","actor":"ArmyUnits","actor_kind":"creator","text":"Dexerto documented ArmyUnits’ independently made Fortnite adaptation.","url":"https://www.dexerto.com/fortnite/viral-hit-onlyup-soars-to-new-heights-in-fortnite-2202759/"},{"seq":15,"date":"2023-09-06","precision":"day","phase":"response","platform":"web","actor":"Indiesolodev","actor_kind":"owner","text":"The developer announced plans to withdraw the game and study game design before making Kith.","url":"https://api.steampowered.com/ISteamNews/GetNewsForApp/v2/?appid=2381590&count=100&maxlength=0"},{"seq":16,"date":"2023-09-08","precision":"day","phase":"commercial","platform":"web","actor":"Steam purchasers","actor_kind":"public","text":"Game Developer reported the final delisting; existing purchasers retained library access.","url":"https://www.gamedeveloper.com/business/only-up-dev-removes-game-from-steam-for-peace-of-mind-"},{"seq":17,"date":"2023-12-18","precision":"day","phase":"afterlife","platform":"web","actor":"GameDiscoverCo","actor_kind":"brand","text":"GameDiscoverCo estimated it ranked 17th among new Steam releases by units sold in 2023.","url":"https://newsletter.gamediscover.co/p/what-were-the-top-new-pc-and-console"}]},{"id":"HIS-00961","slug":"out-west-challenge","url":"https://howitspread.com/id/HIS-00961","title":"Out West Challenge","owner":"Nicole Bloomgarden","kind":"activity","sector":"entertainment","origin":"organic","region":"US","seed_date":"2019-12-28","peak_date":"2020-02-13","origin_platform":"tiktok","platforms":"tiktok;retail;press;tv","mechanics":"challenge;platform-jump;controversy","score":22,"band":"Niche","provisional":false,"coverage":0.8,"reach":0,"contagion":null,"breadth":30,"velocity":0,"longevity":77,"events":9,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-12-28","precision":"day","phase":"seed","platform":"tiktok","actor":"Nicole Bloomgarden (@nicolebloomgarden)","actor_kind":"owner","text":"Bloomgarden posted her dance and asked participants to tag her and use #outwestchallenge.","url":"https://www.tiktok.com/@nicolebloomgarden/video/6775583942926929158"},{"seq":2,"date":"2020-02-01","precision":"month","phase":"jump","platform":"retail","actor":"Hype House members","actor_kind":"creator","text":"Several Hype House members performed the routine at the NBA All-Star game."},{"seq":3,"date":"2020-02-13","precision":"day","phase":"peak","platform":"tiktok","actor":"Ellen DeGeneres","actor_kind":"celebrity","text":"As #outwestchallenge began trending, Ellen DeGeneres' TikTok posted a dance video featuring @officialfikshun.","url":"https://knowyourmeme.com/memes/out-west-challenge"},{"seq":4,"date":"2020-02-16","precision":"day","phase":"response","platform":"tiktok","actor":"Nicole Bloomgarden","actor_kind":"owner","text":"Posted a video asserting her authorship after receiving insufficient credit.","url":"https://www.tiktok.com/@nicolebloomgarden/video/6794133698347322630"},{"seq":5,"date":"2020-02-29","precision":"day","phase":"jump","platform":"tiktok","actor":"Usher","actor_kind":"celebrity","text":"Posted his version of the Out West dance.","url":"https://www.tiktok.com/@usher/video/6798829118826794246"},{"seq":6,"date":"2020-07-21","precision":"day","phase":"commercial","platform":"press","actor":"Fortnite","actor_kind":"brand","text":"Cultured Vultures reported Out West was coming to Fortnite as an emote.","url":"https://culturedvultures.com/tiktok-out-west-fortnite-emote/"},{"seq":7,"date":"2020-08-01","precision":"month","phase":"jump","platform":"tv","actor":"The Tonight Show","actor_kind":"press","text":"The Tonight Show used Addison Rae Easterling's Out West performance in a game segment."},{"seq":8,"date":"2020-08-18","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported Charli D'Amelio and others did the dance before Bloomgarden won credit for it.","url":"https://www.wired.com/story/tik-tok-dances/"},{"seq":9,"date":"2021-06-29","precision":"day","phase":"backlash","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post quoted Bloomgarden: \"no one knows who created this dance. No one knows it was me.\"","url":"https://thestar.co.za/entertainment/music/international/2021-06-29-tiktoks-black-dance-creators-are-on-strike/"}]},{"id":"HIS-00962","slug":"parke-target","url":"https://howitspread.com/id/HIS-00962","title":"Parke x Target","owner":"Target; Parke","kind":"product","sector":"fashion","origin":"seeded","region":"US","seed_date":"2026-04-25","peak_date":"2026-04-25","origin_platform":"tiktok","platforms":"web;press;retail;tiktok","mechanics":"spectacle;scarcity-drop;sell-out-loop;creator-relay","score":32,"band":"Niche","provisional":true,"coverage":1,"reach":33,"contagion":35,"breadth":10,"velocity":69,"longevity":16,"events":13,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-04-21","precision":"day","phase":"precursor","platform":"web","actor":"Target","actor_kind":"owner","text":"Target announced a limited-time collaboration with Parke.","url":"https://corporate.target.com/press/release/2026/04/target-partners-with-social-media-beloved-brand-on-new-style-collection"},{"seq":2,"date":"2026-04-22","precision":"day","phase":"precursor","platform":"web","actor":"Holidorm","actor_kind":"creator","text":"Holidorm's #ad post urged readers to set a reminder for April 25 and shop early.","url":"https://holidorm.com/girls/f/parke-x-target-collab"},{"seq":3,"date":"2026-04-24","precision":"day","phase":"precursor","platform":"press","actor":"NJ.com","actor_kind":"press","text":"NJ.com published a shopping preview of the drop, with pieces from $5.","url":"https://www.nj.com/shopping-deals/2026/04/parke-x-target-is-dropping-soon-with-pieces-starting-at-just-5-here-are-our-top-picks.html"},{"seq":4,"date":"2026-04-25","precision":"day","phase":"precursor","platform":"retail","actor":"Target","actor_kind":"owner","text":"The collection went on sale on Target.com and in select stores, with most items under $40."},{"seq":5,"date":"2026-04-25","precision":"day","phase":"precursor","platform":"retail","actor":"Target Soho","actor_kind":"owner","text":"A launch event was advertised at Target Soho in New York from 8 a.m. to 2 p.m.","url":"https://www.nycforfree.co/events/parke-x-target-launch-party"},{"seq":6,"date":"2026-04-25","precision":"day","phase":"seed","platform":"tiktok","actor":"Bonnie Morgan (@shopwithbon)","actor_kind":"creator","text":"Bonnie Morgan posted a launch-day TikTok captioned \"gone in 4 minutes omg.\"","metric_value":4100000,"metric_label":"4.1M plays","url":"https://www.tiktok.com/@shopwithbon/video/7632683890393599262"},{"seq":7,"date":"2026-04-25","precision":"day","phase":"commercial","platform":"retail","actor":"Target","actor_kind":"owner","text":"Target said most of the collection sold out before 8 a.m. and the $40 mockneck sold out online in two minutes."},{"seq":8,"date":"2026-04-25","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok 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Peaches.","url":"https://www.youtube.com/watch?v=t47_taFk5sk"},{"seq":5,"date":"2023-04-10","precision":"day","phase":"response","platform":"youtube","actor":"Illumination","actor_kind":"owner","text":"Illumination uploaded the animated music video using footage from the film.","url":"https://www.youtube.com/watch?v=imSefM4GPpE"},{"seq":6,"date":"2023-04-10","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety reported Universal confirmed Peaches could be submitted for the original-song Oscar.","url":"https://variety.com/2023/artisans/awards/peaches-song-super-mario-bros-movie-eligible-oscars-1235578312/"},{"seq":7,"date":"2023-04-10","precision":"day","phase":"peak","platform":"web","actor":"Wikipedia readers / Google News results","actor_kind":"public","text":"Wikipedia’s daily views peaked as Google News results clustered around the video and Oscar coverage.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Peaches_(Jack_Black_song)/daily/20230401/20240405"},{"seq":8,"date":"2023-04-17","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard / Luminate","actor_kind":"public","text":"Billboard announced Black’s first solo Hot 100 entry at No. 83, after 6,000 first-week downloads.","metric_value":83,"metric_label":"Hot 100 debut: No. 83","url":"https://www.billboard.com/music/chart-beat/jack-black-peaches-super-mario-bros-hot-100-first-timers-1235304748/"},{"seq":9,"date":"2023-04-19","precision":"day","phase":"jump","platform":"reddit","actor":"r/movies users","actor_kind":"public","text":"An r/movies thread discussed Black’s first solo Hot 100 entry.","url":"https://www.reddit.com/r/movies/comments/12rxhl8/jack_blacks_peaches_from_the_mario_movie_has/"},{"seq":10,"date":"2023-04-27","precision":"day","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"Peaches reached No. 28 on the UK singles chart ending April 27.","metric_value":28,"metric_label":"UK Singles peak: No. 28","url":"https://www.officialcharts.com/songs/jack-black-peaches/"},{"seq":11,"date":"2023-04-29","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard chart audiences","actor_kind":"public","text":"Peaches peaked at No. 56 on the Hot 100 and No. 48 on the Global 200.","metric_value":56,"metric_label":"US Hot 100 peak: No. 56","url":"https://www.billboard.com/artist/jack-black/chart-history/hsi/"},{"seq":12,"date":"2023-04-29","precision":"day","phase":"press","platform":"press","actor":"La República","actor_kind":"press","text":"La República covered a TikTok bachata reinterpretation of Peaches.","url":"https://larepublica.pe/tendencias/2023/04/29/tiktok-viral-usuario-creo-una-version-en-bachata-de-la-cancion-peaches-de-jack-black-redes-sociales-mario-bros-1911709"},{"seq":13,"date":"2023-12-04","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube listed Peaches among its US Trending Topics of 2023.","url":"https://blog.youtube/culture-and-trends/2023-on-youtube/"},{"seq":14,"date":"2023-12-09","precision":"day","phase":"afterlife","platform":"audio","actor":"Jack Black / Jonas Brothers","actor_kind":"owner","text":"Black performed Peaches during a Jonas Brothers concert in Brooklyn.","url":"https://abc17news.com/entertainment/cnn-entertainment/2023/12/11/jack-black-sings-golden-globe-nominated-super-mario-bros-song-at-jonas-brothers-concert/"},{"seq":15,"date":"2023-12-11","precision":"day","phase":"afterlife","platform":"press","actor":"Golden Globes","actor_kind":"brand","text":"Peaches received a Golden 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game.","url":"https://www.sportingnews.com/us/nba/news/creator-poeltl-wordle-clone-nba/eldhhu2nrdkupnrhndsdy909"},{"seq":8,"date":"2022-03-02","precision":"day","phase":"press","platform":"web","actor":"The Spax","actor_kind":"press","text":"The Spax published a mathematical analysis of Poeltl strategy.","url":"https://www.thespax.com/nba/mathematically-optimizing-an-nba-player-guessing-game/"},{"seq":9,"date":"2022-03-07","precision":"day","phase":"jump","platform":"reddit","actor":"r/nba user","actor_kind":"public","text":"Another r/nba user posted the game after finding it on Twitter; a reply said it was their first time seeing it.","url":"https://www.reddit.com/r/nba/comments/t8sllf/the_dunktown_podcast_created_poeltl_an_nba_player/"},{"seq":10,"date":"2024-02-08","precision":"day","phase":"response","platform":"web","actor":"NBPA, Jakob Poeltl and Gabe Danon","actor_kind":"owner","text":"NBPA announced the relaunch and Jakob Poeltl’s co-ownership; a leaderboard and performance 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resell.","url":"https://x.com/JoeMerrick/status/1707378750633939083"},{"seq":6,"date":"2023-09-28","precision":"day","phase":"jump","platform":"reddit","actor":"r/Amsterdam moderators","actor_kind":"public","text":"Amsterdam moderators opened a megathread after an influx of Pokémon and Van Gogh posts.","url":"https://www.reddit.com/r/Amsterdam/comments/16ubi54/pokemonvan_gogh_megathread/"},{"seq":7,"date":"2023-09-29","precision":"day","phase":"response","platform":"retail","actor":"Van Gogh Museum","actor_kind":"owner","text":"The museum limited each customer to one of each product in its shop and webshop.","url":"https://www.gamesradar.com/van-gogh-museum-limits-pokemon-merch-purchases-after-scalpers-cause-chaos-on-opening-day/"},{"seq":8,"date":"2023-09-29","precision":"day","phase":"commercial","platform":"retail","actor":"Pokémon Center","actor_kind":"owner","text":"Pokémon announced that all products in its Van Gogh Museum collection had sold out.","url":"https://x.com/Pokemon/status/1707825385088626720"},{"seq":9,"date":"2023-09-29","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge linked the shop crowds and online sell-out to disappointment among collectors.","url":"https://www.theverge.com/23896251/pokemon-van-gogh-pikachu-sold-out-scalping-promos"},{"seq":10,"date":"2023-10-14","precision":"day","phase":"response","platform":"retail","actor":"Van Gogh Museum","actor_kind":"owner","text":"The museum stopped distributing Pikachu cards after incidents created unsafe situations.","url":"https://www.vangoghmuseum.nl/assets/2558a768-fcf2-43ac-afdd-225d83d4e50f/Annual%20Report%202023%20Van%20Gogh%20Museum?c=eb1cff099c08b84d781a718c2b0951d1db51904baaf1d5de3bc518ed5ea5f4e8"},{"seq":11,"date":"2023-10-16","precision":"day","phase":"response","platform":"web","actor":"Pokémon Center","actor_kind":"owner","text":"Pokémon Center offered the card with qualifying Pokémon TCG orders of at least $30.","url":"https://www.pcgamer.com/van-gogh-museum-forced-to-stop-distributing-special-pikachu-cards-after-scalpers-storm-the-gates-we-take-the-safety-and-security-of-visitors-and-staff-very-seriously/"},{"seq":12,"date":"2023-10-18","precision":"day","phase":"peak","platform":"press","actor":"Google News indexed coverage","actor_kind":"public","text":"The reaction-focused Google News results had their largest daily cluster, with seven articles.","url":"https://news.google.com/rss/search?q=%22pokemon%22+%22van+gogh%22+%28scalpers+OR+chaos+OR+safety%29+after%3A2023-09-01+before%3A2024-03-01&hl=en-US&gl=US&ceid=US%3Aen"},{"seq":13,"date":"2024-01-07","precision":"day","phase":"afterlife","platform":"retail","actor":"Van Gogh Museum","actor_kind":"owner","text":"The presentation and treasure hunt ended; the museum later reported distributing 120,000 hunt copies.","url":"https://www.vangoghmuseum.nl/assets/2558a768-fcf2-43ac-afdd-225d83d4e50f/Annual%20Report%202023%20Van%20Gogh%20Museum?c=eb1cff099c08b84d781a718c2b0951d1db51904baaf1d5de3bc518ed5ea5f4e8"},{"seq":14,"date":"2024-01-26","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported four museum employees had been suspended amid allegations of misconduct.","url":"https://www.pcgamer.com/pokemon-collaboration-with-the-van-gogh-museum-has-one-final-twist-as-staff-suspended-for-allegedly-stealing-cards-and-leaking-insider-info/"},{"seq":15,"date":"2024-02-02","precision":"day","phase":"response","platform":"retail","actor":"The Pokémon Company International","actor_kind":"owner","country":"NL","text":"Pokémon announced the card's February 10 Dutch shop return: €29.99 TCG minimum, one per person, while stocks lasted.","url":"https://pokemon.gamespress.com/nl/Pikachu-met-grijze-vilthoed-binnenkort-in-een-winkel-bij-jou-in-de-buu"},{"seq":16,"date":"2024-02-22","precision":"day","phase":"commercial","platform":"web","actor":"eBay","actor_kind":"brand","text":"eBay reported nearly 40,000 daily searches for Pikachu Van Gogh during October.","url":"https://www.ebayinc.com/stories/news/ebay-releases-151-pok%C3%A9mon-collectibles-in-ultra-rare-one-day-auction/"},{"seq":17,"date":"2024-05-01","precision":"month","phase":"afterlife","platform":"press","actor":"Van Gogh Museum","actor_kind":"owner","text":"The museum won a SAN Accent Award for its Pokémon collaboration.","url":"https://www.vangoghmuseum.nl/assets/f21e2787-7c18-43ae-b28f-0dc3d0bb7648/Annual%20Report%202024%20Van%20Gogh%20Museum?c=6d8c34bef8a520d472934a6af7d1c5b300ababbb7b226d5407fb89ec69fb542a"}]},{"id":"HIS-00967","slug":"prada-kolhapuri-sandals-runway-debate","url":"https://howitspread.com/id/HIS-00967","title":"Prada Kolhapuri 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Adajania.","url":"https://indianexpress.com/article/lifestyle/fashion/prada-collection-kolhapuri-chappal-netizens-react-10082580/lite/"},{"seq":3,"date":"2025-06-23","precision":"day","phase":"press","platform":"press","actor":"The Siasat Daily","actor_kind":"press","text":"The Siasat Daily reported backlash that Prada did not credit the Indian tradition behind the sandals.","url":"https://www.siasat.com/viral-prada-launches-kolhapuri-chappals-the-price-will-shock-you-3237394/"},{"seq":4,"date":"2025-06-24","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"Moneycontrol quoted an X user criticising Prada's use of Kolhapuri designs.","url":"https://www.moneycontrol.com/news/trends/kolhapuri-chappals-walk-the-prada-runway-without-any-mention-of-india-backlash-follows-can-they-steal-13168391.html"},{"seq":5,"date":"2025-06-25","precision":"day","phase":"backlash","platform":"x","actor":"The Dalit Voice","actor_kind":"creator","text":"The Dalit Voice posted on X accusing Prada of cultural theft, Deccan Herald reported.","url":"https://www.deccanherald.com/business/cultural-theft-prada-sells-desi-kolhapuri-style-chappals-for-over-rs-1-lakh-no-credit-given-to-indian-craftsmen-3602118"},{"seq":6,"date":"2025-06-25","precision":"day","phase":"jump","platform":"tv","actor":"Shobhaa De on NDTV","actor_kind":"celebrity","text":"Author Shobhaa De held up her own Kolhapuri chappal live on NDTV and said Indians may be flattered.","url":"https://www.ndtv.com/india-news/all-fine-in-fashion-love-and-war-shobhaa-de-on-pradas-kolhapuri-flats-row-8761805"},{"seq":7,"date":"2025-06-27","precision":"day","phase":"response","platform":"press","actor":"Lorenzo Bertelli, Prada","actor_kind":"owner","text":"Prada's Lorenzo Bertelli wrote to a trade group recognising the sandals' Indian heritage."},{"seq":8,"date":"2025-06-28","precision":"day","phase":"press","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters reported the letter, which said it was not certain the sandals would be commercialised.","url":"https://kelo.com/2025/06/28/sandal-scandal-prada-credits-new-designs-indian-legacy-amid-furore/"},{"seq":9,"date":"2025-06-30","precision":"week","phase":"peak","platform":"press","actor":"News coverage","actor_kind":"public","text":"Sensika's media monitoring placed the coverage peak in late June and early July 2025."},{"seq":10,"date":"2025-07-02","precision":"day","phase":"commercial","platform":"retail","actor":"Shopkop and Niira","actor_kind":"brand","text":"Reuters reported Indian sellers' sales jumped; Shopkop's three-day sales hit five times average.","url":"https://www.investing.com/news/stock-market-news/after-prada-sandal-scandal-indian-brands-tap-heritage-pride-to-boost-sales-4120447"},{"seq":11,"date":"2025-07-24","precision":"day","phase":"response","platform":"web","actor":"SHOPKOP","actor_kind":"brand","text":"Published its account of an open-letter campaign asking Prada to name the craft: #NameItKolhapuri."},{"seq":12,"date":"2025-12-01","precision":"month","phase":"response","platform":"web","actor":"Prada","actor_kind":"owner","text":"Prada instituted a Made in India collaboration project, its April 2026 release said."},{"seq":13,"date":"2026-04-27","precision":"day","phase":"commercial","platform":"retail","actor":"Prada","actor_kind":"owner","text":"Prada said the resulting limited-edition sandals were on sale in 40 selected stores and online.","metric_value":40,"metric_label":"40 stores","url":"https://www.pradagroup.com/ja/news-media/press-releases-documents/2026/26-04-27-prada-kolhapuri-educational-project.html"}]},{"id":"HIS-00968","slug":"rhode-glazing-mist","url":"https://howitspread.com/id/HIS-00968","title":"Rhode Glazing 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plans; users debated the two-week wait and other summer launches.","url":"https://www.reddit.com/r/rhodeskin/comments/1l78ngy/"},{"seq":3,"date":"2025-06-09","precision":"day","phase":"precursor","platform":"press","actor":"PEOPLE","actor_kind":"press","text":"Credited Drew Vickers’ mist photographs and relayed Bieber’s Babygirl-inspired casting explanation."},{"seq":4,"date":"2025-06-10","precision":"day","phase":"precursor","platform":"press","actor":"Global Cosmetics News","actor_kind":"press","text":"Global Cosmetics News reported Dickinson was the first male lead in Rhode's marketing.","url":"https://www.globalcosmeticsnews.com/rhode-features-actor-harris-dickinson-in-glazing-mist-campaign/"},{"seq":5,"date":"2025-06-18","precision":"day","phase":"precursor","platform":"web","actor":"Rhode","actor_kind":"owner","text":"Rhode emailed a June 24, 9am PT launch time and invited readers to join a waitlist.","url":"https://milled.com/rhodeskin.com/mist-of-the-summer-AIxjb0rolLG3Qca1"},{"seq":6,"date":"2025-06-24","precision":"day","phase":"seed","platform":"web","actor":"Rhode","actor_kind":"owner","text":"Rhode's launch-day email announced that Glazing Mist was available.","url":"https://milled.com/rhodeskin.com/glazing-mist-is-here-YEPnbbmlB2UYFnmw"},{"seq":7,"date":"2025-06-24","precision":"day","phase":"peak","platform":"reddit","actor":"r/newinbeauty users","actor_kind":"public","text":"In an r/newinbeauty launch thread posted by a Rhode affiliate, a user new to Rhode said they might buy it.","url":"https://www.reddit.com/r/newinbeauty/comments/1ljahyu/rhode_glazing_mist_launching_today_at_9am_pt/"},{"seq":8,"date":"2025-07-19","precision":"day","phase":"press","platform":"press","actor":"Marie Claire UK","actor_kind":"press","text":"Marie Claire UK discussed the Dickinson campaign in a story about men and beauty.","url":"https://www.marieclaire.co.uk/beauty/the-next-frontier-of-beauty-is-straight-men"},{"seq":9,"date":"2026-08-05","precision":"day","phase":"afterlife","platform":"press","actor":"Who What Wear","actor_kind":"press","text":"Who What Wear called Glazing Mist a continuing social media sensation in a 2026 TikTok roundup.","url":"https://www.whowhatwear.com/beauty/tiktok-viral-beauty-products-2026"},{"seq":10,"date":"2026-10-15","precision":"day","phase":"response","platform":"web","actor":"Rhode","actor_kind":"owner","text":"Rhode's product page said it was moving the full-size mist to an updated bottle.","url":"https://www.rhodeskin.com/products/glazing-mist"}]},{"id":"HIS-00969","slug":"roblox-doors","url":"https://howitspread.com/id/HIS-00969","title":"DOORS","owner":"LSPLASH","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2022-08-10","peak_date":"2023-01-29","origin_platform":"web","platforms":"youtube;web;press;reddit;retail","mechanics":"creator-relay;platform-jump;press-loop;scarcity-drop;mystery-lore","score":53,"band":"Notable","provisional":true,"coverage":0.65,"reach":74,"contagion":null,"breadth":60,"velocity":1,"longevity":null,"events":16,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-08-05","precision":"day","phase":"precursor","platform":"youtube","actor":"LSPLASH","actor_kind":"owner","text":"LSPLASH posted an extended trailer before public release.","url":"https://www.youtube.com/watch?v=p7NKqVJzH4E"},{"seq":2,"date":"2022-08-10","precision":"day","phase":"seed","platform":"web","actor":"LSPLASH","actor_kind":"owner","text":"LSPLASH released DOORS on Roblox and posted a launch video.","url":"https://www.roblox.com/games/6516141723/DOORS"},{"seq":3,"date":"2022-08-23","precision":"day","phase":"jump","platform":"youtube","actor":"KreekCraft, Thinknoodles, Flamingo, 8-BitRyan, iShowSpeed and xQc","actor_kind":"creator","text":"By this date, Roblox specialists and variety gaming creators had played DOORS.","url":"https://www.pcgamesn.com/roblox/doors-horror-game"},{"seq":4,"date":"2022-08-23","precision":"day","phase":"press","platform":"press","actor":"PCGamesN","actor_kind":"press","text":"PCGamesN reported creator pickup and more than 86 million Roblox visits.","url":"https://www.pcgamesn.com/roblox/doors-horror-game"},{"seq":5,"date":"2022-08-29","precision":"day","phase":"jump","platform":"reddit","actor":"r/roblox 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video.","url":"https://www.youtube.com/watch?v=BpCa803qo4c"},{"seq":9,"date":"2022-12-20","precision":"day","phase":"commercial","platform":"retail","actor":"LSPLASH / Makeship","actor_kind":"owner","text":"LSPLASH announced a Makeship campaign for a Screech plush.","url":"https://www.makeship.com/products/screech-plushie"},{"seq":10,"date":"2023-01-26","precision":"day","phase":"response","platform":"youtube","actor":"LSPLASH","actor_kind":"owner","text":"LSPLASH posted the HOTEL update trailer.","url":"https://www.youtube.com/watch?v=IlVShjKur0I"},{"seq":11,"date":"2023-01-29","precision":"day","phase":"peak","platform":"web","actor":"DOORS players","actor_kind":"public","text":"Rolimon’s recorded DOORS’ all-time gameplay peak of 381,720 concurrent players.","url":"https://www.rolimons.com/game/6516141723"},{"seq":12,"date":"2023-01-30","precision":"day","phase":"commercial","platform":"retail","actor":"Makeship / DOORS","actor_kind":"owner","text":"The Screech campaign ended; its product page later reported 6,890 sold.","url":"https://www.makeship.com/products/screech-plushie"},{"seq":13,"date":"2023-04-11","precision":"day","phase":"commercial","platform":"web","actor":"LSPLASH","actor_kind":"owner","text":"Pocket Tactics reported three billion visits and developer rewards celebrating the milestone.","url":"https://www.pockettactics.com/roblox/doors-visits"},{"seq":14,"date":"2023-11-10","precision":"day","phase":"afterlife","platform":"web","actor":"Roblox","actor_kind":"brand","text":"Roblox awarded DOORS Best New Experience and the Builderman Award of Excellence.","url":"https://devforum.roblox.com/t/roblox-innovation-awards-2023-highlights/2695113"},{"seq":15,"date":"2024-02-27","precision":"day","phase":"commercial","platform":"retail","actor":"Infolens / PhatMojo","actor_kind":"brand","country":"JP","text":"Infolens announced official Screech, Figure and Seek plushes for a planned March release in Japan.","url":"https://www.atpress.ne.jp/news/386293"},{"seq":16,"date":"2024-07-31","precision":"day","phase":"response","platform":"press","actor":"LSPLASH","actor_kind":"owner","text":"Pocket Tactics covered the Floor 2 teaser and its announced August release.","url":"https://www.pockettactics.com/roblox/doors-floor-2-release"}]},{"id":"HIS-00970","slug":"rocket-own-the-dream-singalong","url":"https://howitspread.com/id/HIS-00970","title":"Rocket \"Own the Dream\" Super Bowl singalong","owner":"Rocket Companies","kind":"campaign","sector":"finance","origin":"mixed","region":"US","seed_date":"2025-02-09","peak_date":"2025-02-10","origin_platform":"tv","platforms":"tv;web;x;audio;press","mechanics":"spectacle;platform-jump","score":49,"band":"Notable","provisional":true,"coverage":1,"reach":67,"contagion":35,"breadth":10,"velocity":100,"longevity":32,"events":9,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-02-09","precision":"day","phase":"seed","platform":"tv","actor":"Rocket","actor_kind":"owner","text":"Rocket launched its Own the Dream campaign in the second quarter of Super Bowl LIX.","url":"https://www.rocketcompanies.com/press-release/rocket-makes-super-bowl-history-with-own-the-dream-ad-and-live-in-stadium-singalong/"},{"seq":2,"date":"2025-02-09","precision":"day","phase":"press","platform":"web","actor":"Jonathan Mildenhall / National Mortgage News","actor_kind":"press","text":"The CMO said Fox approved a live singalong two weeks before the game after initially preferring a recording."},{"seq":3,"date":"2025-02-10","precision":"day","phase":"peak","platform":"x","actor":"ESPN","actor_kind":"press","text":"ESPN posted footage of the Super Bowl crowd singing Country Roads."},{"seq":4,"date":"2025-02-10","precision":"day","phase":"jump","platform":"x","actor":"WVU women's basketball; WVU Sports","actor_kind":"brand","text":"WVU Sports posted at 00:43:15 UTC; women’s basketball quoted ESPN at 00:56:53. ESPN posted at 00:43:56.","url":"https://www.yardbarker.com/general_sports/articles/watch_super_bowl_commercial_sparks_take_me_home_country_roads_sing_along/s1_17287_41728914"},{"seq":5,"date":"2025-02-10","precision":"day","phase":"jump","platform":"audio","actor":"Chelsea Ruby, West Virginia Tourism","actor_kind":"brand","text":"West Virginia Tourism Secretary Chelsea Ruby discussed the ad on MetroNews Talkline.","url":"https://wvmetronews.com/2025/02/10/country-roads-song-brings-west-virginia-into-the-spotlight-during-sundays-super-bowl/"},{"seq":6,"date":"2025-02-10","precision":"day","phase":"press","platform":"press","actor":"National Mortgage Professional","actor_kind":"press","text":"National Mortgage Professional described the spend as a splurge on a viral moment.","url":"https://nationalmortgageprofessional.com/news/rockets-all-american-return-super-bowl"},{"seq":7,"date":"2025-02-10","precision":"day","phase":"commercial","platform":"press","actor":"Inman","actor_kind":"press","text":"Inman reported the spot ranked 23rd on USA Today's Ad Meter and many fans did not sing.","metric_value":23,"metric_label":"23rd on Ad Meter","url":"https://www.inman.com/2025/02/10/rocket-companies-takes-super-bowl-ad-rivalries-to-new-heights/"},{"seq":8,"date":"2025-08-12","precision":"day","phase":"response","platform":"web","actor":"Rocket / Viral Nation","actor_kind":"owner","text":"Rocket named Viral Nation social agency of record; Viral Nation said its campaigns drove 247M views.","url":"https://www.prnewswire.com/news-releases/rocket-appoints-viral-nation-as-social-media-agency-of-record-replacing-glossy-social-feeds-with-real-stories-302526877.html"},{"seq":9,"date":"2025-11-01","precision":"month","phase":"afterlife","platform":"press","actor":"The Drum Awards","actor_kind":"brand","text":"The campaign won Gold in Media Campaign (TV/CTV) and Silver in Media Innovation at The Drum Awards.","url":"https://financialnarrative.org/news/11429555"}]},{"id":"HIS-00971","slug":"rosalia-calvin-klein-fall-2025","url":"https://howitspread.com/id/HIS-00971","title":"ROSALÍA for Calvin Klein Fall 2025","owner":"Calvin Klein (PVH)","kind":"campaign","sector":"fashion","origin":"seeded","region":"US","seed_date":"2025-09-09","peak_date":"2025-09-09","origin_platform":"instagram","platforms":"instagram;press;web","mechanics":"press-loop;counter-programming","score":39,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":20,"velocity":87,"longevity":23,"events":9,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-09-09","precision":"day","phase":"seed","platform":"instagram","actor":"Calvin Klein","actor_kind":"owner","text":"Calvin Klein launched its Fall 2025 campaign with ROSALÍA in her debut for the brand.","url":"https://www.pvh.com/news/calvin-klein-fall-2025-campaign-rosalia"},{"seq":2,"date":"2025-09-09","precision":"day","phase":"press","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard premiered the campaign video exclusively as part of the launch.","url":"https://www.billboard.com/music/latin/rosalia-calvin-klein-underwear-campaign-photos-video-1236062356/"},{"seq":3,"date":"2025-09-09","precision":"day","phase":"press","platform":"press","actor":"W Magazine","actor_kind":"press","text":"W Magazine reported ROSALÍA posed with a real albino snake in images shot by Carlijn Jacobs.","url":"https://www.wmagazine.com/fashion/rosalia-calvin-klein-underwear-campaign-interview"},{"seq":4,"date":"2025-09-09","precision":"day","phase":"peak","platform":"instagram","actor":"Najwa Nimri, Helena Tejedor, Alejandro Rubio","actor_kind":"celebrity","text":"TN said the shoot was already viral; Mundo Deportivo reported praise within two hours of the post.","url":"https://www.mundodeportivo.com/en/20250909/729936/rosalia-named-new-face-of-calvin-klein-sparks-frenzy-on-social-media-with-striking-photos.html"},{"seq":5,"date":"2025-09-09","precision":"day","phase":"press","platform":"press","actor":"EL PAÍS / S Moda","actor_kind":"press","text":"S Moda covered the campaign and cited the media value of Bad Bunny's separate Calvin Klein campaign.","url":"https://elpais.com/smoda/moda/2025-09-09/con-una-serpiente-albina-y-en-lenceria-rosalia-protagoniza-la-ultima-campana-de-calvin-klein.html"},{"seq":6,"date":"2025-09-09","precision":"day","phase":"press","platform":"press","actor":"PEOPLE / OBU","actor_kind":"press","text":"Published an exclusive interview and behind-the-scenes photos by OBU alongside the campaign launch."},{"seq":7,"date":"2025-09-11","precision":"day","phase":"press","platform":"press","actor":"Reality Tea","actor_kind":"press","text":"Reality Tea covered internet reactions, quoting Instagram users who wanted the image on their wall.","url":"https://www.realitytea.com/2025/09/11/rosalia-snake-photoshoot-calvin-klein-fan-reaction/"},{"seq":8,"date":"2025-12-16","precision":"day","phase":"afterlife","platform":"press","actor":"Fashionista","actor_kind":"press","text":"Fashionista said Calvin Klein nearly broke the internet twice in 2025, with Bad Bunny and ROSALÍA.","url":"https://fashionista.com/2025/12/best-fashion-ad-campaigns-2025"},{"seq":9,"date":"2026-02-19","precision":"day","phase":"afterlife","platform":"web","actor":"Calvin Klein","actor_kind":"owner","text":"Calvin Klein and Coty named ROSALÍA for euphoria elixirs, citing her September 2025 underwear debut.","url":"https://www.pvh.com/fr-ca/news/calvin-klein-announces-fragrances-rosalia-euphoria-elixirs"}]},{"id":"HIS-00972","slug":"savage-dance-challenge","url":"https://howitspread.com/id/HIS-00972","title":"Savage Dance Challenge","owner":"Keara Wilson","kind":"activity","sector":"entertainment","origin":"mixed","region":"US","seed_date":"2020-03-10","peak_date":"2020-04-17","origin_platform":"tiktok","platforms":"tiktok;instagram;press;audio;youtube;web;tv","mechanics":"challenge;audio-meme;platform-jump;press-loop;controversy","score":47,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":45,"breadth":50,"velocity":58,"longevity":36,"events":19,"sources":18,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2020-03-06","precision":"day","phase":"precursor","platform":"tiktok","actor":"Megan Thee Stallion","actor_kind":"celebrity","text":"Megan released Savage and posted an outfit-change TikTok; the label planned an influencer campaign.","url":"https://shortyawards.com/13th/savage-challenge"},{"seq":2,"date":"2020-03-10","precision":"day","phase":"seed","platform":"tiktok","actor":"Keara Wilson / @keke.janajah","actor_kind":"owner","text":"Wilson posted her original Savage choreography on TikTok.","url":"https://www.tiktok.com/@keke.janajah/video/6802722722389576965"},{"seq":3,"date":"2020-03-15","precision":"day","phase":"jump","platform":"instagram","actor":"Megan Thee Stallion","actor_kind":"celebrity","text":"Megan reposted Wilson’s dance on Instagram after it gained traction.","url":"https://www.huffpost.com/entry/megan-thee-stallion-savage-challenge_n_5e7a7477c5b6d01bd153a5a7"},{"seq":4,"date":"2020-03-16","precision":"day","phase":"jump","platform":"instagram","actor":"Megan Thee Stallion","actor_kind":"celebrity","text":"The label said Megan posted her Instagram SavageChallenge performance a day after she began sharing fan renditions.","url":"https://shortyawards.com/13th/savage-challenge"},{"seq":5,"date":"2020-03-17","precision":"day","phase":"jump","platform":"tiktok","actor":"Addison Rae / @addisonre","actor_kind":"creator","text":"Addison Rae posted a performance of Wilson’s dance.","url":"https://knowyourmeme.com/memes/savage-challenge"},{"seq":6,"date":"2020-03-24","precision":"day","phase":"press","platform":"press","actor":"AfroTech","actor_kind":"press","text":"AfroTech reported celebrity participation and the song’s rise to the top of the iTunes hip-hop chart.","url":"https://afrotech.com/megan-thee-stallions-savage-tops-charts"},{"seq":7,"date":"2020-03-26","precision":"day","phase":"commercial","platform":"audio","actor":"Savage listeners","actor_kind":"public","text":"The label reported 11,000 song downloads in the tracking week, up 302% from the previous week.","url":"https://shortyawards.com/13th/savage-challenge"},{"seq":8,"date":"2020-04-07","precision":"day","phase":"afterlife","platform":"youtube","actor":"Megan Thee Stallion / 300 Entertainment","actor_kind":"brand","text":"The lyric video featured an animated Wilson performing her choreography.","url":"https://shortyawards.com/13th/savage-challenge"},{"seq":9,"date":"2020-04-10","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Times reported adults joining the dance and its spread to Twitter, Instagram, YouTube and Facebook.","url":"https://www.latimes.com/entertainment-arts/story/2020-04-10/coronavirus-tiktok-dance-challenge-age-debate"},{"seq":10,"date":"2020-04-17","precision":"day","phase":"peak","platform":"web","actor":"Readers of the Savage song article","actor_kind":"public","text":"The song article reached its pre-remix daily high; this was a proxy for attention to the dance.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Savage_(Megan_Thee_Stallion_song)/daily/20200301/20200630"},{"seq":11,"date":"2020-04-29","precision":"day","phase":"afterlife","platform":"audio","actor":"Megan Thee Stallion / 300 Entertainment","actor_kind":"brand","text":"The label released the Beyoncé remix and reported new choreographies by Cassidy Condie and the Nae Nae Twins.","url":"https://shortyawards.com/13th/savage-challenge"},{"seq":12,"date":"2020-05-07","precision":"day","phase":"afterlife","platform":"youtube","actor":"Megan Thee Stallion / 300 Entertainment","actor_kind":"brand","text":"The label reported a TikTok compilation on Megan's YouTube channel, mixing creators' original and remix challenges.","url":"https://shortyawards.com/13th/savage-challenge"},{"seq":13,"date":"2020-08-18","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED / Keara Wilson","actor_kind":"press","text":"WIRED reported that Wilson had acquired an agent and launched merchandise after the dance spread.","url":"https://www.wired.com/story/tik-tok-dances/"},{"seq":14,"date":"2020-08-29","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME included Wilson’s Savage Challenge in its selection of the year’s TikTok dances.","url":"https://time.com/5880779/best-tiktok-dances-2020/"},{"seq":15,"date":"2020-11-24","precision":"day","phase":"backlash","platform":"press","actor":"Keara Wilson / Teen Vogue","actor_kind":"owner","text":"Wilson told Teen Vogue she had received little initial credit and wanted more recognition from Megan.","url":"https://www.teenvogue.com/story/21-under-21-2020"},{"seq":16,"date":"2021-03-29","precision":"day","phase":"backlash","platform":"tv","actor":"The Tonight Show / Addison Rae","actor_kind":"press","text":"The Times covered criticism of Rae’s TV dance segment for omitting choreographers’ on-air credit.","url":"https://www.latimes.com/entertainment-arts/tv/story/2021-03-29/addison-rae-jimmy-fallon-tonight-show-tiktok-dances"},{"seq":17,"date":"2021-04-05","precision":"day","phase":"afterlife","platform":"tv","actor":"Keara Wilson / The Tonight Show","actor_kind":"owner","text":"Wilson appeared on The Tonight Show to discuss and perform her dance after the credit dispute.","url":"https://www.thewrap.com/fallon-has-creators-of-viral-tiktok-dances-on-the-tonight-show-after-addison-rae-backlash-video/"},{"seq":18,"date":"2021-07-29","precision":"day","phase":"afterlife","platform":"press","actor":"Logitech / JaQuel Knight","actor_kind":"brand","text":"Logitech announced help securing copyright for Wilson and distinguished the Nae Nae Twins’ remix dance.","url":"https://markets.financialcontent.com/stocks/article/bizwire-2021-7-29-logitech-and-visionary-choreographer-jaquel-knight-drive-change-for-bipoc-creators-through-copyright-protection-and-new-film"},{"seq":19,"date":"2021-08-02","precision":"day","phase":"afterlife","platform":"web","actor":"Frankfurt Kurnit Klein & Selz","actor_kind":"press","text":"The law firm reported that Wilson’s SavageChallengeDance was among the first dances registered.","url":"https://ipandmedialaw.fkks.com/post/102h4ao/jaquel-knight-helps-bipoc-choreographers-secure-copyright-registrations"}]},{"id":"HIS-00973","slug":"say-so-dance","url":"https://howitspread.com/id/HIS-00973","title":"Say So dance","owner":"Haley Sharpe (@yodelinghaley)","kind":"activity","sector":"entertainment","origin":"organic","region":"GLOBAL","seed_date":"2019-12-11","peak_date":"2020-02-27","origin_platform":"tiktok","platforms":"tiktok;press;youtube;reddit;audio","mechanics":"challenge;response-chain;audio-meme;platform-jump","score":46,"band":"Notable","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":40,"velocity":18,"longevity":81,"events":14,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-12-11","precision":"day","phase":"seed","platform":"tiktok","actor":"@yodelinghaley (Haley Sharpe)","actor_kind":"owner","text":"TikToker @yodelinghaley posted a short, simple dance to Say So, then a single-video version.","url":"https://www.tiktok.com/@yodelinghaley/video/6769316815198784774"},{"seq":2,"date":"2019-12-19","precision":"day","phase":"jump","platform":"tiktok","actor":"Haley Sharpe","actor_kind":"owner","text":"Posted a reaction to seeing her dance used in Emma Chamberlain’s YouTube video.","url":"https://www.tiktok.com/@yodelinghaley/video/6772339310571048197"},{"seq":3,"date":"2019-12-19","precision":"day","phase":"jump","platform":"tiktok","actor":"Tre Clements","actor_kind":"creator","text":"Posted a version of Sharpe’s Say So routine.","url":"https://www.tiktok.com/@treclements/video/6772331374662798598"},{"seq":4,"date":"2019-12-20","precision":"day","phase":"jump","platform":"tiktok","actor":"James Charles","actor_kind":"creator","text":"Posted his version of the Say So dance.","url":"https://www.tiktok.com/@jamescharles/video/6772684655499021573"},{"seq":5,"date":"2019-12-22","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider covered Laura Dern pushing her daughter out of frame to do the dance on TikTok.","url":"https://www.businessinsider.com/laura-dern-took-over-daughter-tiktok-dance-to-doja-cat-2019-12"},{"seq":6,"date":"2019-12-22","precision":"day","phase":"jump","platform":"tiktok","actor":"Charli D’Amelio","actor_kind":"creator","text":"Posted her version of the Say So dance.","url":"https://www.tiktok.com/@charlidamelio/video/6773385749971717382"},{"seq":7,"date":"2020-02-27","precision":"day","phase":"peak","platform":"youtube","actor":"Doja Cat","actor_kind":"celebrity","text":"The video featured Haley Sharpe’s dance; Sony added MTV Live, MTV U, BET Soul and Times Square billboard premieres.","url":"https://www.teenvogue.com/story/doja-cat-say-so-music-video-tiktok-dance"},{"seq":8,"date":"2020-02-27","precision":"day","phase":"press","platform":"press","actor":"NYLON","actor_kind":"press","text":"NYLON cited a press release claiming over 16 million TikTok videos used Say So.","metric_value":16000000,"metric_label":"16M videos (song)","url":"https://www.nylon.com/doja-cat-say-so-video"},{"seq":9,"date":"2020-02-27","precision":"day","phase":"jump","platform":"reddit","actor":"r/popheads users","actor_kind":"public","text":"r/popheads users praised the choreographer's role in the video and asked whether she was paid.","url":"https://www.reddit.com/r/popheads/comments/fadbvm/doja_cat_say_so/"},{"seq":10,"date":"2020-03-10","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard Hot 100","actor_kind":"public","text":"Forbes reported Say So climbed from No. 33 to No. 16 on the Billboard Hot 100.","url":"https://www.forbes.com/sites/bryanrolli/2020/03/10/doja-cat-say-so-billboard-hot-100-top-20/"},{"seq":11,"date":"2020-05-11","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard Hot 100","actor_kind":"public","text":"Axios reported Say So hit No. 1, assisted by a new remix featuring Nicki Minaj.","url":"https://www.axios.com/2020/05/11/tiktok-say-so-doja-cat-nicki-minaj-billboard-number-1"},{"seq":12,"date":"2020-05-18","precision":"day","phase":"press","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork counted over 20 million clips set to the Say So chorus.","metric_value":20000000,"metric_label":"20M clips (chorus)","url":"https://pitchfork.com/thepitch/the-mystery-of-doja-cats-unimpeachable-tiktok-reign/"},{"seq":13,"date":"2020-08-29","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME included the Say So dance in its best TikTok dances of 2020 so far.","url":"https://time.com/5880779/best-tiktok-dances-2020/"},{"seq":14,"date":"2020-12-19","precision":"day","phase":"afterlife","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard's 19 Dec 2020 issue reported 350.7 million views for #SAYSOCHALLENGE.","metric_value":350700000,"metric_label":"350.7M hashtag views"}]},{"id":"HIS-00974","slug":"secret-garden-colouring-book","url":"https://howitspread.com/id/HIS-00974","title":"Secret Garden colouring book","owner":"Johanna Basford; Laurence King Publishing","kind":"book","sector":"entertainment","origin":"seeded","region":"GB","seed_date":"2013-03-26","peak_date":"2015-05-18","origin_platform":"retail","platforms":"retail;audio;facebook;instagram;tv;press","mechanics":"shareable-output;sell-out-loop;dupe-economy;visible-use","score":30,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":30,"velocity":null,"longevity":null,"events":17,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2013-03-26","precision":"day","phase":"seed","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"Laurence King's US listing gives 26 March 2013 as Secret Garden's publication date.","url":"https://us.laurenceking.com/products/secret-garden"},{"seq":2,"date":"2013-04-01","precision":"day","phase":"commercial","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"Laurence King's UK listing gives 1 April 2013 as its publication date.","url":"https://www.laurenceking.com/products/secret-garden"},{"seq":3,"date":"2014-08-20","precision":"day","phase":"jump","platform":"retail","actor":"Korean publisher","actor_kind":"brand","country":"KR","text":"KL published the Korean edition on August 20; it reached the country’s top-20 bestseller list two weeks later."},{"seq":4,"date":"2014-11-01","precision":"month","phase":"commercial","platform":"retail","actor":"Editora Sextante","actor_kind":"brand","text":"Sextante launched Secret Garden in Brazil; trade coverage described a slow start before April 2015’s surge.","url":"https://publishingperspectives.com/2015/06/the-coloring-book-phenomenon-takes-over-brazil/"},{"seq":5,"date":"2015-01-26","precision":"day","phase":"commercial","platform":"retail","actor":"Korea Publisher Society list","actor_kind":"public","text":"Topped the weekly list; KL credited reader posts and reported expanding its initial 2,000-copy printing.","url":"https://www.koreatimes.co.kr/southkorea/20150126/adults-fall-for-coloring-books"},{"seq":6,"date":"2015-04-01","precision":"day","phase":"press","platform":"audio","actor":"NPR","actor_kind":"press","text":"NPR interviewed Basford, who said readers were jamming her inbox with photos of coloured pages.","url":"https://www.npr.org/2015/04/01/396634471/artist-goes-outside-the-lines-with-coloring-books-for-grown-ups"},{"seq":7,"date":"2015-04-05","precision":"day","phase":"jump","platform":"facebook","actor":"Zooey Deschanel","actor_kind":"celebrity","text":"The Guardian reported Zooey Deschanel had shared a link about the book with her Facebook followers.","url":"https://www.theguardian.com/books/2015/apr/05/colouring-books-for-adults-top-amazon-bestseller-list"},{"seq":8,"date":"2015-05-15","precision":"day","phase":"response","platform":"retail","actor":"Laurence King Publishing","actor_kind":"owner","text":"Publishers Weekly reported Laurence King planned eight US reprints in May and June; it called demand dizzying.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/66663-coloring-books-grow-up.html"},{"seq":9,"date":"2015-05-18","precision":"day","phase":"peak","platform":"retail","actor":"Booksellers","actor_kind":"public","text":"Shelf Awareness reported the publisher was out of stock as booksellers sought more copies.","url":"https://www.shelf-awareness.com/theshelf/2015-05-18/adult_coloring_books:_filling_in_the_blanks.html"},{"seq":10,"date":"2015-05-18","precision":"day","phase":"jump","platform":"instagram","actor":"Kim Ki-bum","actor_kind":"celebrity","text":"Shelf Awareness reported Kim Ki-bum posted a coloured page from the book to 1.8M Instagram followers."},{"seq":11,"date":"2015-06-18","precision":"day","phase":"commercial","platform":"retail","actor":"Editora Sextante","actor_kind":"brand","text":"Sextante reported 800,000 Secret Garden copies sold in Brazil.","url":"https://publishingperspectives.com/2015/06/the-coloring-book-phenomenon-takes-over-brazil/"},{"seq":12,"date":"2015-06-24","precision":"day","phase":"commercial","platform":"retail","actor":"Johanna Basford","actor_kind":"owner","text":"Basford told Creative Bloq that Secret Garden and Enchanted Forest had both sold out.","url":"https://www.creativebloq.com/secret-garden"},{"seq":13,"date":"2015-07-24","precision":"day","phase":"jump","platform":"tv","actor":"IU","actor_kind":"celebrity","text":"The Korea Times reported singer IU was seen with a copy on the KBS drama The Producers.","url":"https://www.koreatimes.co.kr/lifestyle/books/20150724/secret-garden-still-all-the-rage"},{"seq":14,"date":"2015-09-14","precision":"day","phase":"response","platform":"retail","actor":"Hachette UK","actor_kind":"owner","text":"A Secret Garden Artist's Edition with 20 pull-out art prints went on sale.","url":"https://www.hachette.co.uk/titles/johanna-basford/secret-garden-artists-edition/9781780677309/"},{"seq":15,"date":"2015-12-04","precision":"day","phase":"commercial","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly cited Laurence King saying about 7.4 million copies sold in other languages.","metric_value":7400000,"metric_label":"7.4M copies (other languages)","url":"https://www.publishersweekly.com/pw/by-topic/authors/profiles/article/68865-pw-notables-of-the-year-johanna-basford.html"},{"seq":16,"date":"2016-05-07","precision":"day","phase":"commercial","platform":"retail","actor":"Nielsen BookScan","actor_kind":"public","text":"Guinness cited Nielsen BookScan estimating 2,213,988 copies sold globally in the year to 7 May 2016.","metric_value":2213988,"metric_label":"2.2M copies in a year","url":"https://www.guinnessworldrecords.com/world-records/429326-best-selling-adult-colouring-book-current"},{"seq":17,"date":"2018-10-01","precision":"month","phase":"afterlife","platform":"press","actor":"Laurence King Publishing","actor_kind":"owner","text":"Laurence King told Smithsonian the book's success led to copycats, pirated copies and colouring apps.","url":"https://www.smithsonianmag.com/arts-culture/johanna-basford-coloring-books-180970305/"}]},{"id":"HIS-00975","slug":"skibidi-challenge","url":"https://howitspread.com/id/HIS-00975","title":"Skibidi Challenge","owner":"Little Big","kind":"trend","sector":"entertainment","origin":"seeded","region":"RU","seed_date":"2018-10-05","peak_date":"2018-10-15","origin_platform":"youtube","platforms":"youtube;press;tv;tiktok;instagram;web","mechanics":"challenge;platform-jump;press-loop","score":50,"band":"Notable","provisional":true,"coverage":0.8,"reach":60,"contagion":null,"breadth":30,"velocity":54,"longevity":52,"events":11,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-10-05","precision":"day","phase":"seed","platform":"youtube","actor":"Little Big","actor_kind":"owner","country":"RU","text":"Little Big published the Skibidi video on YouTube, the day the album Antipositive, Pt. 2 was released.","url":"https://www.youtube.com/watch?v=mDFBTdToRmw"},{"seq":2,"date":"2018-10-06","precision":"day","phase":"jump","platform":"youtube","actor":"Yamax","actor_kind":"creator","text":"YouTuber Yamax posted a version of the dance. YouTuber Black lIst posted another the following day."},{"seq":3,"date":"2018-10-11","precision":"day","phase":"press","platform":"press","actor":"RTVI","actor_kind":"press","text":"RTVI reported that dozens of parodies of the original video had appeared online.","url":"https://rtvi.com/news/gruppa-little-big-zapustili-novyy-fleshmob-teper-vse-tantsuyut-pod-skibidi/"},{"seq":4,"date":"2018-10-12","precision":"day","phase":"press","platform":"press","actor":"Afisha Daily","actor_kind":"press","text":"Afisha Daily reported that physicists, students, bloggers and future vets were dancing to Skibidi.","url":"https://daily.afisha.ru/infoporn/10359-fiziki-blogery-veterinary-i-shkolniki-tancuyut-pod-skibidi/"},{"seq":5,"date":"2018-10-13","precision":"day","phase":"jump","platform":"tv","actor":"Evening Urgant team, audience and Basta","actor_kind":"creator","text":"Afisha documented the show’s team, studio audience and Basta performing the challenge."},{"seq":6,"date":"2018-10-15","precision":"week","phase":"peak","platform":"youtube","actor":"AdIndex","actor_kind":"press","text":"AdIndex reported 20M+ views in a week, as Ivan Urgant, Basta and Dodo Pizza joined the challenge.","metric_value":20000000,"metric_label":"20M+ views in a week","url":"https://adindex.ru/news/creative/2018/10/15/175018.phtml"},{"seq":7,"date":"2018-10-15","precision":"day","phase":"jump","platform":"tiktok","actor":"Musical.ly/TikTok users","actor_kind":"public","text":"The Daily Dot reported the dance had also become popular on Musical.ly/TikTok.","url":"https://dailydot.com/skibidi-challenge"},{"seq":8,"date":"2018-10-16","precision":"day","phase":"press","platform":"press","actor":"ORF Ö3","actor_kind":"press","country":"AT","text":"Austria's ORF Ö3 reported the video had passed 25 million YouTube views in under two weeks.","metric_value":25000000,"metric_label":"25M+ views","url":"https://oe3.orf.at/stories/2941983/"},{"seq":9,"date":"2018-10-18","precision":"day","phase":"jump","platform":"tv","actor":"BBC This Week","actor_kind":"press","text":"Guests on the BBC's This Week did the Skibidi Challenge, except Bobby Gillespie.","url":"https://stereogum.com/2019625/primal-screams-bobby-gillespie-is-gonna-sit-out-this-skibidi-challenge-thankyouverymuch/news"},{"seq":10,"date":"2018-10-21","precision":"day","phase":"jump","platform":"instagram","actor":"Instagram users","actor_kind":"public","text":"The Times of India reported the challenge had 3,925 posts on Instagram.","metric_value":3925,"metric_label":"3,925 Instagram posts","url":"https://timesofindia.indiatimes.com/entertainment/english/music/news/skibidi-is-the-hot-new-viral-dance-challenge/articleshow/66293976.cms"},{"seq":11,"date":"2019-06-10","precision":"day","phase":"afterlife","platform":"web","actor":"Ubisoft","actor_kind":"brand","text":"Ubisoft named Skibidi among the first songs revealed for Just Dance 2020.","url":"https://news.ubisoft.com/en-us/article/7qCEXFPd1oGWTPuh1QmCgH/just-dance-2020-10th-anniversary-entry-includes-new-songs-return-of-coop"}]},{"id":"HIS-00976","slug":"skims-seamless-sculpt-face-wrap","url":"https://howitspread.com/id/HIS-00976","title":"Skims Seamless Sculpt Face Wrap","owner":"Skims","kind":"product","sector":"beauty","origin":"seeded","region":"US","seed_date":"2025-07-29","peak_date":"2025-07-31","origin_platform":"instagram","platforms":"instagram;x;press;web;tiktok","mechanics":"controversy;platform-jump;press-loop;sell-out-loop","score":36,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":65,"longevity":15,"events":12,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-07-29","precision":"day","phase":"seed","platform":"instagram","actor":"Skims","actor_kind":"owner","text":"Skims released the face wrap with an Instagram post, and Kim Kardashian promoted it in her Instagram Story.","url":"https://www.instagram.com/p/DMtJ4nbTvVW/"},{"seq":2,"date":"2025-07-29","precision":"day","phase":"jump","platform":"x","actor":"@yanayanayanaa","actor_kind":"creator","text":"X user ayana posted a picture of the wrap: \"SKIMS is so good at everything they do.\"","url":"https://x.com/yanayanayanaa/status/1950228720318632220"},{"seq":3,"date":"2025-07-29","precision":"day","phase":"backlash","platform":"x","actor":"Emily Sundberg (@Emily_Sundberg)","actor_kind":"creator","text":"Emily Sundberg posted on X that the new Skims face product reminded her of the horror film Goodnight Mommy.","url":"https://x.com/Emily_Sundberg/status/1950255922032288220"},{"seq":4,"date":"2025-07-30","precision":"day","phase":"press","platform":"press","actor":"Cosmetics Business","actor_kind":"press","text":"Cosmetics Business covered the wrap's mixed reception, citing Caroline Hirons' comment \"Is it April Fools?\"","url":"https://cosmeticsbusiness.com/skims-sculpting-face-wrap-jaw-snatching-kim-kardashian-first-beauty"},{"seq":5,"date":"2025-07-30","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"CinemaBlend found the wrap sold out in both colors. Cosmetics Business said it sold out within hours of its debut.","url":"https://www.cinemablend.com/streaming-news/kim-kardashian-debuted-skims-face-wrap-internet-having-field-day"},{"seq":6,"date":"2025-07-31","precision":"day","phase":"jump","platform":"tiktok","actor":"Michelle Elman","actor_kind":"creator","text":"The Daily Dot reported TikTok criticism, including Michelle Elman asking what in the Handmaid's Tale she was seeing.","url":"https://dailydot.com/skims-face-wrap"},{"seq":7,"date":"2025-07-31","precision":"day","phase":"peak","platform":"instagram","actor":"Anthony Hopkins","actor_kind":"celebrity","text":"Anthony Hopkins posted a Hannibal Lecter parody in the wrap on Instagram, tagging Kim Kardashian and Skims.","url":"https://www.instagram.com/reel/DMyGJbYSx--/"},{"seq":8,"date":"2025-07-31","precision":"day","phase":"press","platform":"press","actor":"Allure","actor_kind":"press","text":"Distinguished limited retail promises from face-sculpting interpretations in promotion."},{"seq":9,"date":"2025-08-01","precision":"day","phase":"response","platform":"instagram","actor":"Kim Kardashian","actor_kind":"owner","text":"Kim Kardashian reshared Hopkins' video on her Story (\"I'M SCREAMING!!!!!\"); Gwyneth Paltrow called it \"Genius\".","url":"https://www.standard.co.uk/showbiz/kim-kardashian-anthony-hopkins-trolling-skims-hannibal-lecter-b1241062.html"},{"seq":10,"date":"2025-08-01","precision":"day","phase":"backlash","platform":"tiktok","actor":"Katie Piper","actor_kind":"celebrity","text":"Katie Piper criticized the wrap in a TikTok, linking it to her burn survivor recovery, the Guardian reported.","url":"https://www.theguardian.com/commentisfree/2025/aug/02/kim-kardashian-texas-abortion-republicans-news"},{"seq":11,"date":"2025-08-04","precision":"day","phase":"press","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue published a weekend review of the wrap, using a sample from Kim Kardashian's own stock.","url":"https://www.vogue.com/article/skims-face-wrap-i-tried-it"},{"seq":12,"date":"2025-12-01","precision":"day","phase":"response","platform":"web","actor":"Skims","actor_kind":"owner","text":"Skims restocked the face wrap. Glamour listed it as one of the brand's two most viral products of 2025.","url":"https://www.glamour.com/story/skims-rereleased-its-two-most-viral-products-of-2025"}]},{"id":"HIS-00977","slug":"skims-ultimate-bush","url":"https://howitspread.com/id/HIS-00977","title":"Skims The Ultimate Bush","owner":"Skims","kind":"product","sector":"fashion","origin":"seeded","region":"US","seed_date":"2025-10-14","peak_date":"2025-10-15","origin_platform":"instagram","platforms":"instagram;x;web;press;tiktok","mechanics":"controversy;sell-out-loop;scarcity-drop;press-loop;platform-jump","score":35,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":65,"longevity":11,"events":13,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-10-14","precision":"day","phase":"seed","platform":"instagram","actor":"Skims","actor_kind":"owner","text":"Skims dropped the Ultimate Bush thong with an Instagram post, and Kim Kardashian shared the campaign in her Stories."},{"seq":2,"date":"2025-10-14","precision":"day","phase":"jump","platform":"x","actor":"@meta_rach and @seodilf","actor_kind":"creator","text":"X users reacted on launch day: \"Kim Kardashian has gone too far\" and \"oh kim can't be serious….BUSH PANTIES???\""},{"seq":3,"date":"2025-10-14","precision":"day","phase":"commercial","platform":"web","actor":"Shoppers","actor_kind":"public","text":"Most of the limited-edition options sold out hours after launch, and Skims opened a waitlist.","url":"https://www.usmagazine.com/stylish/news/skims-new-ultimate-bush-thongs-with-faux-hair-sell-out-after-launch/"},{"seq":4,"date":"2025-10-14","precision":"day","phase":"press","platform":"press","actor":"theJasmineBRAND","actor_kind":"press","text":"theJasmineBRAND reported the drop was sparking laughter and confusion across social media.","url":"https://thejasminebrand.com/2025/10/14/kim-kardashian-skims-drop-new-hairy-thong-fans-are-a-bit-confused/"},{"seq":5,"date":"2025-10-14","precision":"day","phase":"commercial","platform":"web","actor":"Glamour","actor_kind":"press","text":"Reported many straight sizes sold out while larger sizes and red-haired variants remained available."},{"seq":6,"date":"2025-10-15","precision":"week","phase":"peak","platform":"instagram","actor":"Bethenny Frankel","actor_kind":"celebrity","text":"Bethenny Frankel posted an Instagram video on the launch: \"can't we just grow bushes now?\"","url":"https://www.realitytea.com/2025/10/16/bethenny-frankel-reacts-kim-kardashian-skims-hairy-underwear/xwp_curated_content/"},{"seq":7,"date":"2025-10-15","precision":"day","phase":"jump","platform":"web","actor":"Korean netizens","actor_kind":"public","country":"KR","text":"Koreaboo reported the product had triggered intense reactions from Korean netizens.","url":"https://www.koreaboo.com/news/kim-kardashian-skims-bush-panty/"},{"seq":8,"date":"2025-10-15","precision":"day","phase":"press","platform":"press","actor":"New York Post","actor_kind":"press","text":"The New York Post reported over 4 million combined Instagram and TikTok views for the promo.","url":"https://nypost.com/2025/10/15/lifestyle/skims-obscene-ultimate-bush-thong-is-selling-out-and-critics-hate-it/"},{"seq":9,"date":"2025-10-16","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok creators","actor_kind":"creator","text":"IBTimes reported a TikTok creator joking she would wear the thong under a see-through gown at a work party.","url":"https://www.ibtimes.co.uk/when-should-you-wear-kim-kardashians-bush-underwear-uses-prices-should-you-buy-it-1748231"},{"seq":10,"date":"2025-10-16","precision":"day","phase":"press","platform":"press","actor":"IBTimes UK","actor_kind":"press","text":"IBTimes quoted a viral tweet by design researcher Stu (@toydose) on a trickle-down from haute couture.","url":"https://www.ibtimes.co.uk/when-should-you-wear-kim-kardashians-bush-underwear-uses-prices-should-you-buy-it-1748231"},{"seq":11,"date":"2025-10-21","precision":"day","phase":"backlash","platform":"press","actor":"The Guardian","actor_kind":"press","text":"A Guardian column said the thong sold out in under 24 hours and argued it cut short a big bush revival.","url":"https://www.theguardian.com/commentisfree/2025/oct/21/big-bush-revival-kim-kardashian-pubic-hair-thong"},{"seq":12,"date":"2025-11-13","precision":"day","phase":"press","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business quoted Lyst's Katy Lubin on the launch: \"The critique is the marketing.\"","url":"https://www.vogue.com/article/what-is-skimss-secret-recipe"},{"seq":13,"date":"2025-12-01","precision":"month","phase":"commercial","platform":"web","actor":"Skims","actor_kind":"owner","text":"Skims brought the thong back in a holiday restock, and it sold out completely again.","url":"https://thelooker.thedailybeast.com/kim-kardashian-just-restocked-her-two-most-controversial-skims-products/"}]},{"id":"HIS-00978","slug":"skims-ultimate-pierced-nipple-bra","url":"https://howitspread.com/id/HIS-00978","title":"Skims Ultimate Pierced Nipple Bra","owner":"Skims","kind":"product","sector":"fashion","origin":"seeded","region":"US","seed_date":"2025-05-20","peak_date":"2025-05-22","origin_platform":"instagram","platforms":"web;reddit;instagram;press;xiaohongshu;audio","mechanics":"mystery-lore;platform-jump;scarcity-drop;press-loop","score":38,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":69,"longevity":21,"events":12,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-05-18","precision":"day","phase":"precursor","platform":"web","actor":"Kim Kardashian","actor_kind":"owner","text":"Kim Kardashian seemingly teased the look in a thin black T-shirt that gave a glimpse of her lingerie."},{"seq":2,"date":"2025-05-19","precision":"day","phase":"precursor","platform":"reddit","actor":"r/KUWTKsnark users","actor_kind":"public","text":"A Reddit thread asked if Kardashian's apparent piercings were a nipple bra; a commenter guessed a launch was coming.","url":"https://www.reddit.com/r/KUWTKsnark/comments/1kqklfu/nipple_piercings_nipple_bra_or_just_stains_on_her/"},{"seq":3,"date":"2025-05-20","precision":"day","phase":"seed","platform":"instagram","actor":"Skims","actor_kind":"owner","text":"Skims unveiled the bra on Instagram with a bar-set promo video: \"Get the ooh without the ouch.\"","url":"https://www.instagram.com/p/DJ4aI0mpILa/"},{"seq":4,"date":"2025-05-20","precision":"day","phase":"press","platform":"press","actor":"ELLE Mexico","actor_kind":"press","country":"MX","text":"ELLE Mexico covered the bra before its release, calling the Instagram launch video a marketing dream.","url":"https://elle.mx/celebridades/2025/05/20/kim-kardashian-skims-lanza-bra-pezones-perforados"},{"seq":5,"date":"2025-05-20","precision":"day","phase":"backlash","platform":"reddit","actor":"r/KUWTKsnark users","actor_kind":"public","text":"A Reddit thread called the bra \"absolutely hideous\" and said it cost \"a week's worth of groceries\".","url":"https://www.reddit.com/r/KUWTKsnark/comments/1krcts5/ok_guys_kims_nipple_bra_is_crazierbecause_its/"},{"seq":6,"date":"2025-05-22","precision":"day","phase":"commercial","platform":"web","actor":"Skims","actor_kind":"owner","text":"The bra went on sale at Skims.com for $74.","metric_value":74,"metric_label":"$74"},{"seq":7,"date":"2025-05-22","precision":"day","phase":"jump","platform":"xiaohongshu","actor":"Xiaohongshu users","actor_kind":"public","country":"CN","text":"Jing Daily reported Xiaohongshu discussion of the bra before Skims' official account acknowledged the launch.","url":"https://jingdaily.com/posts/skims-pierced-nipple-bra-shocks-rednote-users"},{"seq":8,"date":"2025-05-22","precision":"week","phase":"peak","platform":"press","actor":"Vogue Netherlands","actor_kind":"press","country":"NL","text":"Vogue Netherlands wrote that Skims was going viral with the bra and that the design was completely sold out.","url":"https://www.vogue.nl/fashion/trends/shapewear-skims-test-oordeel/"},{"seq":9,"date":"2025-05-22","precision":"day","phase":"commercial","platform":"reddit","actor":"r/SKIMSbyKKW users","actor_kind":"public","text":"A Reddit haul thread praised the bra; a first-time Skims shopper found it sold out and joined the waitlist.","url":"https://www.reddit.com/r/SKIMSbyKKW/comments/1kstdvg/you_know_what_why_not_hell_yeah/"},{"seq":10,"date":"2025-05-29","precision":"day","phase":"jump","platform":"audio","actor":"Josh Richards / BFFs podcast","actor_kind":"creator","text":"On the BFFs podcast, Josh Richards gave a try-on haul of the new Skims nipple pierced bra.","url":"https://podcasts.apple.com/us/podcast/we-are-worried-about-justin-bieber-bffs-s2-ep-21/id1534324153?i=1000710358892"},{"seq":11,"date":"2025-06-28","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian included push-up bras with a latex nipple, with or without a fake piercing, in a piece on push-up styles.","url":"https://www.theguardian.com/lifeandstyle/2025/jun/28/a-marker-of-luxury-and-arrogance-why-gravity-defying-boobs-are-back-and-what-they-say-about-the-state-of-the-world"},{"seq":12,"date":"2025-08-10","precision":"day","phase":"afterlife","platform":"press","actor":"Carmen Electra","actor_kind":"celebrity","text":"Said Kardashian gifted her the bra."}]},{"id":"HIS-00979","slug":"skims-usher","url":"https://howitspread.com/id/HIS-00979","title":"Usher for Skims Mens","owner":"Skims","kind":"campaign","sector":"fashion","origin":"seeded","region":"US","seed_date":"2024-02-05","peak_date":"2024-02-05","origin_platform":"instagram","platforms":"instagram;x;press;retail;web","mechanics":"newsjacking;press-loop;platform-jump","score":40,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":30,"velocity":65,"longevity":35,"events":9,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-02-05","precision":"day","phase":"seed","platform":"instagram","actor":"Usher / Skims","actor_kind":"owner","text":"Usher unveiled his Skims underwear campaign on social media, including an Instagram announcement."},{"seq":2,"date":"2024-02-05","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"X users posted approving reactions, such as SAI (@sairusbliss1): \"Usher for Skims, the man that you are.\"","url":"https://blackamericaweb.com/playlist/usher-strips-down-as-spokesmodel-for-kim-k-s-skims-menand-social-media-approves/"},{"seq":3,"date":"2024-02-05","precision":"day","phase":"peak","platform":"press","actor":"Fashionista, Us Weekly, HOT 97","actor_kind":"press","text":"Fashionista, Us Weekly and HOT 97 covered the campaign on launch day; Us Weekly said fans flocked to the comments.","url":"https://fashionista.com/2024/02/usher-skims-mens-campaign-2024"},{"seq":4,"date":"2024-02-05","precision":"day","phase":"press","platform":"press","actor":"The Hollywood Reporter","actor_kind":"press","text":"Usher told The Hollywood Reporter the idea started with his album cover photo and ran in conjunction with the album.","url":"https://www.yahoo.com/entertainment/usher-calls-kim-kardashian-fairy-215651732.html"},{"seq":5,"date":"2024-02-09","precision":"day","phase":"commercial","platform":"retail","actor":"Skims / Usher","actor_kind":"owner","text":"The exclusive Coming Home download with bonus track Naked was scheduled for February 9.","url":"https://fashionista.com/2024/02/usher-skims-mens-campaign-2024"},{"seq":6,"date":"2024-02-11","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian's Super Bowl live blog referred to Usher's new Skims ads during his halftime show.","url":"https://www.theguardian.com/culture/live/2024/feb/11/super-bowl-commercial-usher-halftime?page=with:block-65c978ac8f087c3c326278ea"},{"seq":7,"date":"2024-02-11","precision":"day","phase":"commercial","platform":"web","actor":"Skims shoppers","actor_kind":"public","text":"Visitors to Skims during the halftime performance were greeted with a prompt to join a waitlist.","url":"https://www.directtoconsumer.co/newsletter/skims-usher-partnership-restock-campaign-breakdown"},{"seq":8,"date":"2024-02-12","precision":"day","phase":"response","platform":"web","actor":"Skims","actor_kind":"owner","text":"Skims held the February 12 restock already announced at launch, rather than a newly improvised demand response.","url":"https://www.yahoo.com/entertainment/usher-stars-newest-skims-campaign-184910783.html"},{"seq":9,"date":"2024-02-20","precision":"day","phase":"press","platform":"press","actor":"DTC Newsletter","actor_kind":"press","text":"DTC Newsletter said the partnership resulted in a sold-out men's underwear collection and calls for a restock.","url":"https://www.directtoconsumer.co/newsletter/skims-usher-partnership-restock-campaign-breakdown"}]},{"id":"HIS-00980","slug":"slickback-levitating-dance","url":"https://howitspread.com/id/HIS-00980","title":"Slickback levitating 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news outlets covered the clip after it passed 160 million TikTok views.","url":"https://www.seoul.co.kr/news/world/2023/10/19/20231019500063"},{"seq":3,"date":"2023-10-20","precision":"day","phase":"jump","platform":"tv","actor":"MBC News Today","actor_kind":"press","text":"MBC broadcast the clip and reported more than 170 million plays within four days.","url":"https://imnews.imbc.com/replay/2023/nwtoday/article/6535250_36207.html"},{"seq":4,"date":"2023-10-20","precision":"day","phase":"jump","platform":"x","actor":"K-pop fan accounts","actor_kind":"creator","text":"Fans shared Slickback attempts by ONF's U, EPEX's AMIN and ZEROBASEONE's Han Yujin.","url":"https://www.hanteonews.com/en/article/57537"},{"seq":5,"date":"2023-10-22","precision":"week","phase":"peak","platform":"web","actor":"Korean social-media users / Sometrend analysis","actor_kind":"public","text":"An October 14 to 27 study placed Slickback mentions highest on the October 21 to 22 weekend.","url":"https://brunch.co.kr/@bigdatapedia/8"},{"seq":6,"date":"2023-10-25","precision":"day","phase":"response","platform":"youtube","actor":"Lee Hyo-cheol / Recent Olympics","actor_kind":"owner","text":"Lee explained in a YouTube interview that jumping on his heels made him appear to float.","url":"https://www.youtube.com/watch?v=KWAwdHj4xgU"},{"seq":7,"date":"2023-10-26","precision":"day","phase":"press","platform":"press","actor":"Korea JoongAng Daily","actor_kind":"press","text":"JoongAng identified Lee as a Daegu student and said the upload account belonged to his friend.","url":"https://www.koreajoongangdaily.com/lifestyle/korean-student-goes-viral-for-baffling-floating-feet-dance-video/11596385"},{"seq":8,"date":"2023-10-26","precision":"day","phase":"press","platform":"press","actor":"JTBC","actor_kind":"press","text":"JTBC found Seoul academy pupils practicing the dance and reported 208 million seed views.","url":"https://news.nate.com/view/20231026n37965"},{"seq":9,"date":"2023-10-30","precision":"day","phase":"backlash","platform":"instagram","actor":"Jeon Hye-bin","actor_kind":"celebrity","text":"Jeon posted a photo of her leg in a cast and warned against practicing on slippery surfaces.","url":"https://www.koreaboo.com/news/slickback-challenge-dangerous-korean-actress-attempts-doesnt-end-well/"},{"seq":10,"date":"2023-11-01","precision":"day","phase":"response","platform":"tv","actor":"Lee Hyo-cheol / You Quiz on the Block","actor_kind":"owner","text":"Lee appeared with his mother on You Quiz on the Block and discussed the video.","url":"https://news.nate.com/view/20231101n38356"},{"seq":11,"date":"2023-11-01","precision":"day","phase":"jump","platform":"tiktok","actor":"Singapore Police Force","actor_kind":"brand","country":"SG","text":"Singapore Police Force posted a trainee performing Slickback during physical training.","url":"https://www.tiktok.com/@singaporepoliceforce/video/7296431879006244097"},{"seq":12,"date":"2023-11-01","precision":"day","phase":"press","platform":"press","actor":"CNA Lifestyle","actor_kind":"press","text":"CNA explained the difference between Lee's floating variation and the earlier Jubi Slide.","url":"https://cnalifestyle.channelnewsasia.com/trending/slickback-jubi-slide-tiktok-dance-korean-student-floating-feet-376886"},{"seq":13,"date":"2023-11-07","precision":"day","phase":"jump","platform":"youtube","actor":"Chungju city / Kim Sun-tae","actor_kind":"brand","text":"Chungju posted a Slickback parody ending in a notice about waterworks construction.","url":"https://www.huffingtonpost.kr/news/articleView.html?idxno=214523"},{"seq":14,"date":"2023-12-31","precision":"day","phase":"afterlife","platform":"tv","actor":"SBS News","actor_kind":"press","text":"SBS ranked Slickback second among challenge keywords in its annual social-media analysis.","url":"https://news.sbs.co.kr/news/endPage.do?news_id=N1007482192"},{"seq":15,"date":"2024-01-17","precision":"day","phase":"afterlife","platform":"tv","actor":"SBS News / 소방관삼촌","actor_kind":"press","text":"SBS covered a firefighter's Slickback video warning viewers about slipping on ice.","url":"https://news.sbs.co.kr/news/endPage.do?news_id=N1007501667"},{"seq":16,"date":"2024-01-27","precision":"day","phase":"afterlife","platform":"tv","actor":"Shin Young-seok","actor_kind":"celebrity","text":"Shin performed Slickback with a skipping rope at the volleyball All-Star game in Incheon.","url":"https://news.sbs.co.kr/news/endPage.do?news_id=N1007515376"}]},{"id":"HIS-00981","slug":"starfield-potato-physics","url":"https://howitspread.com/id/HIS-00981","title":"Starfield Potato 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covered the cockpit spill and compared it with the earlier sandwich-filled Starfield Direct.","url":"https://www.purexbox.com/news/2023/09/starfield-fans-potato-filled-spaceship-shows-off-impressive-physics-system"},{"seq":3,"date":"2023-09-05","precision":"day","phase":"jump","platform":"x","actor":"John Linneman","actor_kind":"creator","text":"Linneman praised the clip’s object physics on X."},{"seq":4,"date":"2023-09-05","precision":"day","phase":"peak","platform":"press","actor":"Specialist gaming and technology outlets","actor_kind":"press","text":"Four independent outlets covered the clip in the largest dated press cluster found."},{"seq":5,"date":"2023-09-05","precision":"day","phase":"response","platform":"reddit","actor":"u/Moozipan","actor_kind":"owner","text":"Moozipan linked an exploding-potato follow-up in reply to hunterz85’s grenade-test request.","url":"https://www.pcgamer.com/starfield-player-stuffs-thousands-of-potatoes-into-a-room-to-marvel-at-how-much-better-bethesdas-physics-have-gotten/"},{"seq":6,"date":"2023-09-05","precision":"day","phase":"response","platform":"reddit","actor":"u/Moozipan / accessibility appeal","actor_kind":"owner","text":"By TechSpot’s report, Moozipan used the post to request accessibility features, including FOV and colourblind options."},{"seq":7,"date":"2023-09-06","precision":"day","phase":"press","platform":"press","actor":"Denfaminicogamer","actor_kind":"press","text":"Denfaminicogamer covered the potato clip, its Reddit praise and the creator’s follow-up explosion.","url":"https://news.denfaminicogamer.jp/news/230906c"},{"seq":8,"date":"2023-09-07","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku reported that the clip spread across social media and ranked third in the subreddit.","url":"https://kotaku.com/starfield-physics-open-world-rpg-bethesda-xbox-1850813531"},{"seq":9,"date":"2023-09-07","precision":"day","phase":"press","platform":"press","actor":"Lauren Morton / PC Gamer","actor_kind":"press","text":"Morton tested food shapes and advised spawning batches of 100–500 to prevent objects appearing outside the cockpit.","url":"https://www.pcgamer.com/inspired-by-starfield-food-physics-i-have-run-my-own-tests-to-determine-that-cuboid-foods-rule/"},{"seq":10,"date":"2023-09-07","precision":"day","phase":"jump","platform":"youtube","actor":"Dennios / u/Space_Scumbag","actor_kind":"creator","text":"Dennios published milk cartons spilling from a New Atlantis building on YouTube and Reddit.","url":"https://www.youtube.com/watch?v=fX6NqLWH4Ao"},{"seq":11,"date":"2023-09-08","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer turned the milk-carton follow-up into a new physics-benchmark story.","url":"https://www.pcgamer.com/10000-milk-cartons-descend-on-starfields-biggest-city-in-newest-physics-benchmark/"},{"seq":12,"date":"2023-09-09","precision":"day","phase":"afterlife","platform":"x","actor":"Jackfrags","actor_kind":"creator","text":"Jackfrags posted a fruit-and-sandwich stress test that ended in a crash.","url":"https://twitter.com/jackfrags/status/1700615105459986637"},{"seq":13,"date":"2023-09-10","precision":"day","phase":"afterlife","platform":"youtube","actor":"Dennios","actor_kind":"creator","text":"By this date, Dennios had extended the object-spillage format to floating toilet paper.","url":"https://www.gamesradar.com/starfields-potato-physics-cant-even-compare-marvel-as-this-player-turns-off-gravity-and-dives-into-thousands-of-toilet-paper-rolls/"},{"seq":14,"date":"2023-09-10","precision":"day","phase":"press","platform":"press","actor":"Jeuxvideo.com","actor_kind":"press","text":"Jeuxvideo.com paired Starfield’s potatoes with Tears of the Kingdom in an explanation of game physics.","url":"https://www.jeuxvideo.com/news/1795238/starfield-zelda-tears-of-the-kingdom-pourquoi-leur-moteur-physique-nous-rend-gaga.htm"},{"seq":15,"date":"2023-09-12","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+ / Alanah Pearce","actor_kind":"press","text":"GamesRadar reported Pearce’s potato stress test and explicitly linked her inspiration to the original clip.","url":"https://www.gamesradar.com/heres-what-happens-to-starfield-when-you-stuff-50000-potatoes-into-one-room/"},{"seq":16,"date":"2023-09-25","precision":"day","phase":"afterlife","platform":"youtube","actor":"Dennios","actor_kind":"creator","text":"By this date, Dennios had compared object physics across Starfield, Skyrim and Oblivion.","url":"https://www.youtube.com/watch?v=FQSPP4WfOc8"},{"seq":17,"date":"2023-10-24","precision":"day","phase":"afterlife","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer recalled the potato tests while covering a player’s gravity-driven salad spinner.","url":"https://www.pcgamer.com/starfield-players-anti-grav-salad-spinner-soothed-my-soul-right-up-until-i-saw-its-lettuce-obsessed-creators-other-dark-designs/"}]},{"id":"HIS-00982","slug":"stray","url":"https://howitspread.com/id/HIS-00982","title":"Stray","owner":"BlueTwelve Studio; Annapurna (publisher)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2022-07-19","peak_date":"2022-07-20","origin_platform":"app-store","platforms":"retail;x;app-store;press;web;tiktok;facebook;instagram","mechanics":"remixable-template;platform-jump;press-loop","score":52,"band":"Notable","provisional":false,"coverage":0.8,"reach":63,"contagion":null,"breadth":40,"velocity":65,"longevity":31,"events":16,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-07-01","precision":"month","phase":"precursor","platform":"retail","actor":"Annapurna","actor_kind":"owner","text":"Ahead of the game's launch, Annapurna gifted copies of the game to an animal shelter.","url":"https://www.euronews.com/2022/08/08/cat-game-stray-is-raising-money-for-real-life-strays"},{"seq":2,"date":"2022-07-17","precision":"day","phase":"precursor","platform":"x","actor":"Cats Watching Stray (@CatsWatchStray)","actor_kind":"creator","text":"The X account Cats Watching Stray posted before the game's release, in a post GameSpot later embedded."},{"seq":3,"date":"2022-07-18","precision":"day","phase":"precursor","platform":"x","actor":"Charles Villanueva","actor_kind":"creator","text":"Reviewer Charles Villanueva posted his cat's reaction to Stray: \"my cat's review is the only one that matters\".","url":"https://www.videogameschronicle.com/news/cats-watching-stray-have-become-the-latest-twitter-trend/"},{"seq":4,"date":"2022-07-19","precision":"day","phase":"seed","platform":"app-store","actor":"BlueTwelve Studio","actor_kind":"owner","text":"Stray was released, and was available to PlayStation Plus Extra and Premium members at launch.","url":"https://blog.playstation.com/?p=365422"},{"seq":5,"date":"2022-07-19","precision":"day","phase":"press","platform":"press","actor":"GameSpot","actor_kind":"press","text":"GameSpot covered the pet reactions on launch day: \"Twitter alone is full of four-legged Stray fans.\"","url":"https://www.gamespot.com/articles/stray-is-naturally-a-big-hit-with-cats/1100-6505605/"},{"seq":6,"date":"2022-07-19","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"Stray reached its all-time Steam peak of 62,963 concurrent players.","metric_value":62963,"metric_label":"62,963 concurrent players","url":"https://steamdb.info/app/1332010/charts/"},{"seq":7,"date":"2022-07-20","precision":"week","phase":"peak","platform":"x","actor":"Video Games Chronicle","actor_kind":"press","text":"VGC reported cats watching Stray had become the latest Twitter trend, noting the Cats Watching Stray account.","url":"https://www.videogameschronicle.com/news/cats-watching-stray-have-become-the-latest-twitter-trend/"},{"seq":8,"date":"2022-07-20","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"La República reported many videos of cats reacting to Stray being shared on TikTok, Twitter and other networks.","url":"https://larepublica.pe/videojuegos/Actualidad/2022/07/20/stray-videojuego-causa-reacciones-virales-de-gatos-en-tiktok-jugar-stray-online-como-comprar-stray-para-ps4-pc-steam"},{"seq":9,"date":"2022-07-20","precision":"day","phase":"jump","platform":"web","actor":"PetsRadar","actor_kind":"press","text":"Pet site PetsRadar covered the mania over Stray among people and pets.","url":"https://www.petsradar.com/news/cats-watching-stray-ps5-cat-video-game-stray"},{"seq":10,"date":"2022-07-22","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"TechRadar called Stray a viral sensation and said cat content filled Twitter, TikTok and even Facebook feeds.","url":"https://www.techradar.com/features/ps5-hit-stray-is-an-overnight-success-built-on-over-20-years-of-cat-memes"},{"seq":11,"date":"2022-08-02","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported that @CatsWatchStray had compiled hundreds of pet-reaction posts.","url":"https://www.theguardian.com/games/2022/aug/02/pressing-paws-stray-the-video-game-thats-a-hit-with-cats-and-their-humans"},{"seq":12,"date":"2022-08-08","precision":"day","phase":"afterlife","platform":"press","actor":"Nebraska Humane Society","actor_kind":"brand","text":"Euronews reported a Nebraska Humane Society fundraiser tied to the game had raised over $7,000.","metric_value":7000,"metric_label":"$7,000+ raised","url":"https://www.euronews.com/2022/08/08/cat-game-stray-is-raising-money-for-real-life-strays"},{"seq":13,"date":"2022-08-12","precision":"day","phase":"commercial","platform":"app-store","actor":"Sony Interactive Entertainment","actor_kind":"owner","text":"Sony said Stray was July's most downloaded PS4 and PS5 game on the US/Canada PlayStation Store.","metric_value":1,"metric_label":"#1 PS Store downloads","url":"https://blog.playstation.com/?p=367950"},{"seq":14,"date":"2022-08-17","precision":"day","phase":"backlash","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED argued that the game's cat mostly acts in decidedly human ways.","url":"https://www.wired.com/story/cat-freedom-stray-animal-behavior/"},{"seq":15,"date":"2022-09-08","precision":"day","phase":"response","platform":"instagram","actor":"Sony Interactive Entertainment","actor_kind":"owner","text":"Sony asked pet owners to post reactions on Twitter or Instagram with #StrayReactions from Sept. 8 to 23.","url":"https://sonyinteractive.com/en/news/blog/sie-supports-pets-in-need-strayreactions/"},{"seq":16,"date":"2022-09-29","precision":"day","phase":"response","platform":"web","actor":"Sony Interactive Entertainment","actor_kind":"owner","text":"Sony announced a $25,000 ASPCA donation and a photobook of pet-reaction submissions collected September 8–23.","metric_value":25000,"metric_label":"$25,000 donation","url":"https://sonyinteractive.com/en/news/blog/sie-supports-pets-in-need-strayreactions/"}]},{"id":"HIS-00983","slug":"supalonely-dance","url":"https://howitspread.com/id/HIS-00983","title":"Supalonely Dance","owner":"Zoi Lerma","kind":"activity","sector":"culture","origin":"organic","region":"US","seed_date":"2020-02-07","peak_date":"2020-03-15","origin_platform":"tiktok","platforms":"tiktok;audio;web;press","mechanics":"remixable-template;audio-meme;challenge;platform-jump;press-loop","score":36,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":20,"velocity":49,"longevity":44,"events":14,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-02-07","precision":"day","phase":"seed","platform":"tiktok","actor":"@zoifishh","actor_kind":"owner","text":"Zoi Lerma posted her Supalonely routine and asked viewers to try it and tag her.","url":"https://www.tiktok.com/@zoifishh/video/6790838770125114630"},{"seq":2,"date":"2020-03-07","precision":"day","phase":"jump","platform":"tiktok","actor":"Charli D’Amelio","actor_kind":"celebrity","text":"Charli D’Amelio performed the routine and credited @zoifishh in her caption.","url":"https://www.tiktok.com/@charlidamelio/video/6801497356689771781"},{"seq":3,"date":"2020-03-13","precision":"day","phase":"commercial","platform":"audio","actor":"Recorded Music NZ","actor_kind":"public","country":"NZ","text":"The parent song entered New Zealand’s singles chart at number seven.","url":"https://aotearoamusiccharts.co.nz/archive/singles/2020-03-13"},{"seq":4,"date":"2020-03-15","precision":"week","phase":"peak","platform":"web","actor":"Google Trends / High Tea","actor_kind":"public","text":"The reproduced song-search chart reached its highest point in the week of March 15.","url":"https://hightea.substack.com/p/tea-total-0cb"},{"seq":5,"date":"2020-03-25","precision":"day","phase":"jump","platform":"press","actor":"Dance Spirit","actor_kind":"press","text":"Dance Spirit embedded Addison Rae’s version and suggested learning the routine with friends on Zoom.","url":"https://dancespirit.com/7-best-tiktok-dance-challenges/"},{"seq":6,"date":"2020-04-10","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times reported that graduate student Richard Unite had posted the dance on March 8.","url":"https://www.latimes.com/entertainment-arts/story/2020-04-10/coronavirus-tiktok-dance-challenge-age-debate"},{"seq":7,"date":"2020-04-21","precision":"day","phase":"press","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork traced the routine to Lerma and documented copies by Chamberlain, Rae and D’Amelio.","url":"https://pitchfork.com/thepitch/tiktok-report-benees-supalonely-and-the-inexplicable-power-of-vibeyness/"},{"seq":8,"date":"2020-04-22","precision":"day","phase":"response","platform":"press","actor":"BENEE","actor_kind":"celebrity","text":"BENEE said her manager had initially thought the dance was too difficult for people to copy.","url":"https://www.standard.co.uk/culture/music/benee-supalonely-tiktok-dance-challenge-a4420456.html"},{"seq":9,"date":"2020-04-29","precision":"day","phase":"press","platform":"press","actor":"NME","actor_kind":"press","text":"NME reported that Jennifer Lopez and Jason Derulo had joined the dance trend.","url":"https://www.nme.com/blogs/nme-radar/nme-radar-breakout-benee-supalonely-2656139"},{"seq":10,"date":"2020-06-13","precision":"day","phase":"commercial","platform":"audio","actor":"ARIA","actor_kind":"public","country":"AU","text":"The parent song reached number six in Australia, its highest position there.","url":"https://www.aria.com.au/charts/news/rockstar-gives-dababy-fourth-week-at-1"},{"seq":11,"date":"2020-08-29","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME included Supalonely in its dance retrospective and credited Lerma’s choreography.","url":"https://time.com/5880779/best-tiktok-dances-2020/"},{"seq":12,"date":"2020-11-15","precision":"day","phase":"backlash","platform":"web","actor":"Dartmouth interviewee S.M.","actor_kind":"public","text":"A Dartmouth interviewee described the song’s ubiquity on TikTok as annoying.","url":"https://journeys.dartmouth.edu/folklorearchive/2020/11/"},{"seq":13,"date":"2020-11-23","precision":"day","phase":"afterlife","platform":"press","actor":"Water & Music","actor_kind":"press","text":"Water & Music used the parent sound’s growth to argue for patience in TikTok music marketing.","url":"https://www.waterandmusic.com/the-biggest-misconceptions-about-tiktok-music-marketing/"},{"seq":14,"date":"2020-12-02","precision":"day","phase":"afterlife","platform":"web","actor":"TikTok","actor_kind":"brand","text":"TikTok included Supalonely in its year-end playlist of defining songs.","url":"https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100"}]},{"id":"HIS-00984","slug":"super-shy-dance-challenge","url":"https://howitspread.com/id/HIS-00984","title":"Super Shy dance challenge","owner":"NewJeans / ADOR; YouTube Shorts (launch partner)","kind":"activity","sector":"entertainment","origin":"mixed","region":"KR","seed_date":"2023-07-07","peak_date":"2023-07-22","origin_platform":"youtube","platforms":"youtube;press;reddit;tiktok;audio;web","mechanics":"challenge;audio-meme;platform-jump;spectacle;press-loop","score":43,"band":"Notable","provisional":true,"coverage":1,"reach":49,"contagion":45,"breadth":50,"velocity":30,"longevity":31,"events":17,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-07-05","precision":"day","phase":"precursor","platform":"youtube","actor":"NewJeans / ADOR","actor_kind":"owner","text":"NewJeans teased #ImSuperShy with a light stick, an instrumental excerpt and the July 7 date.","url":"https://www.youtube.com/shorts/eUE-rSzzIRg"},{"seq":2,"date":"2023-07-07","precision":"day","phase":"seed","platform":"youtube","actor":"NewJeans / YouTube","actor_kind":"owner","text":"NewJeans released the dance Short and invited fans to copy the choreography with their own variations.","url":"https://www.youtube.com/shorts/8ytj4UZH4RA"},{"seq":3,"date":"2023-07-07","precision":"day","phase":"press","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard covered the music video and the YouTube Shorts dance challenge on launch day.","url":"https://www.yahoo.com/entertainment/newjeans-hit-intricate-choreography-super-194831706.html"},{"seq":4,"date":"2023-07-11","precision":"day","phase":"press","platform":"press","actor":"Interaksyon / Philstar","actor_kind":"press","country":"PH","text":"Interaksyon reported an invitation for Filipino Bunnies to join #ImSuperShy on YouTube Shorts with dance variations.","url":"https://interaksyon.philstar.com/videos/2023/07/11/255520/filipino-fans-invited-to-join-newjeans-imsupershy-dance-challenge/"},{"seq":5,"date":"2023-07-14","precision":"day","phase":"backlash","platform":"reddit","actor":"r/kpopthoughts participant","actor_kind":"public","text":"A Reddit user questioned paid promotions after seeing Indian influencers label their challenge videos as paid.","url":"https://www.reddit.com/r/kpopthoughts/comments/14z8z9z/newjeans_paid_promotions_for_supershy/"},{"seq":6,"date":"2023-07-15","precision":"day","phase":"response","platform":"youtube","actor":"NewJeans with Hoshi and Wonwoo","actor_kind":"owner","text":"Haerin and Hyein performed the challenge with Seventeen’s Hoshi and Wonwoo on NewJeans’ channel.","url":"https://www.youtube.com/shorts/04NMmfr5dvo"},{"seq":7,"date":"2023-07-18","precision":"day","phase":"response","platform":"press","actor":"NewJeans / ELLE","actor_kind":"owner","text":"NewJeans told ELLE they shared a Portuguese fan team’s recreation of the video in their group chat.","url":"https://www.elle.com/culture/music/a44566957/newjeans-super-shy-youtube-interview/"},{"seq":8,"date":"2023-07-22","precision":"week","phase":"peak","platform":"press","actor":"GDELT indexed news","actor_kind":"public","text":"GDELT coverage matching “Super Shy” and “challenge” peaked at five articles in the July 16–22 window.","url":"https://api.gdeltproject.org/api/v2/doc/doc?format=json&mode=timelinevolraw&query=%22Super%20Shy%22%20challenge&startdatetime=20230701000000&enddatetime=20231231000000"},{"seq":9,"date":"2023-08-01","precision":"day","phase":"jump","platform":"tiktok","actor":"@opheliaoliveiro","actor_kind":"creator","country":"TW","text":"Ophelia Oliveiro posted her Super Shy dance-off with a drag queen at Belle’s in Taipei.","url":"https://www.tiktok.com/@opheliaoliveiro/video/7262337246894902530"},{"seq":10,"date":"2023-08-03","precision":"day","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"The parent song reached No. 52 on the UK singles chart; the chart did not isolate the challenge’s contribution.","url":"https://www.officialcharts.com/songs/newjeans-super-shy/"},{"seq":11,"date":"2023-08-17","precision":"day","phase":"press","platform":"press","actor":"Shout","actor_kind":"press","text":"Shout covered the Taipei dance-off and described the crowd’s reaction to Oliveiro.","url":"https://www.shout.sg/singaporean-nails-newjeans-super-shy-in-impromptu-dance-battle-hypes-up-the-crowd-at-taipei-drag-club/"},{"seq":12,"date":"2023-08-24","precision":"day","phase":"commercial","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok ranked the parent sound first in Korea for summer video creations, including uses beyond the dance.","url":"https://newsroom.tiktok.com/ko-kr/tiktoks-kr-songs-of-the-summer-2023"},{"seq":13,"date":"2023-08-30","precision":"day","phase":"response","platform":"press","actor":"ADOR / JoyNews24","actor_kind":"owner","text":"An ADOR activity roundup reported 670,000 Shorts and 940,000 TikTok videos using the song.","url":"https://viewusglobal.com/latest/article/45708/"},{"seq":14,"date":"2023-09-19","precision":"day","phase":"response","platform":"web","actor":"YouTube","actor_kind":"owner","text":"YouTube cited hundreds of thousands of creations when discussing the Super Shy dance challenge.","url":"https://blog.google/intl/en-au/products/connect-communicate/youtube-is-video-for-all/"},{"seq":15,"date":"2023-12-31","precision":"month","phase":"afterlife","platform":"reddit","actor":"r/kpopthoughts participants","actor_kind":"public","text":"A year-end Reddit thread discussed whether Super Shy’s choreography brought people to the song.","url":"https://www.reddit.com/r/kpopthoughts/comments/18vd0jc/2023_kpop_songs_that_became_popular_due_to_the/"},{"seq":16,"date":"2024-06-12","precision":"day","phase":"afterlife","platform":"web","actor":"PUBG: BATTLEGROUNDS","actor_kind":"brand","text":"PUBG released a licensed Super Shy emote pack in its NewJeans collaboration.","url":"https://www.pubg.com/en/news/7408"},{"seq":17,"date":"2025-07-30","precision":"day","phase":"afterlife","platform":"web","actor":"The Clios","actor_kind":"brand","text":"The Clios revisited the campaign’s 2024 Silver award and repeated its reported participation totals.","url":"https://www.linkedin.com/posts/the-clios_imsupershy-activity-7356406323594334208-4Afm"}]},{"id":"HIS-00985","slug":"tap-in-dance","url":"https://howitspread.com/id/HIS-00985","title":"Tap In Dance","owner":"Lesley Gonzalez 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asked viewers to try it and tag her.","url":"https://www.tiktok.com/@yodamnmomma/video/6843954833263840517"},{"seq":3,"date":"2020-07-02","precision":"day","phase":"jump","platform":"tiktok","actor":"@ayianarandolphh and @jadagomillion","actor_kind":"creator","text":"Randolph and Gomillion posted versions that credited @yodamnmomma.","url":"https://www.tiktok.com/@ayianarandolphh/video/6844693456829320454"},{"seq":4,"date":"2020-07-19","precision":"day","phase":"response","platform":"tiktok","actor":"Saweetie","actor_kind":"celebrity","text":"Saweetie posted a #tapinchallenge video with @callherhelen.","url":"https://www.tiktok.com/@saweetie/video/6851002179902246149"},{"seq":5,"date":"2020-07-24","precision":"day","phase":"press","platform":"web","actor":"Captiv8","actor_kind":"brand","text":"Captiv8 reported 1.6 million videos of users doing the Tap In dance challenge.","url":"https://captiv8.io/blog/2020/07/24/tiktok-trending-july-edition/"},{"seq":6,"date":"2020-07-25","precision":"day","phase":"jump","platform":"youtube","actor":"McKenzi and Reif","actor_kind":"creator","text":"McKenzi and Reif published a step-by-step Tap In TikTok dance tutorial.","url":"https://www.youtube.com/watch?v=7spQm_xiE0Q"},{"seq":7,"date":"2020-08-19","precision":"day","phase":"press","platform":"press","actor":"Evening Standard","actor_kind":"press","text":"The Standard named Gonzalez as the dance’s creator and reported Addison Rae’s adoption.","url":"https://www.standard.co.uk/lifestyle/celebrity/tiktok-stars-talk-viral-music-videos-a4520986.html"},{"seq":8,"date":"2020-08-26","precision":"day","phase":"press","platform":"press","actor":"Rolling Stone","actor_kind":"press","text":"Rolling Stone reported that Saweetie’s planned creator posts were separate from the dance 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as TIME and Vulture covered the dance.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Tap%20In%22%20%28%22dance%20challenge%22%20OR%20%22yodamnmomma%22%20OR%20%22Lesley%20Gonzalez%22%29&mode=timelinevolraw&format=json&startdatetime=20200617000000&enddatetime=20210630000000"},{"seq":12,"date":"2020-08-31","precision":"day","phase":"press","platform":"press","actor":"Vulture","actor_kind":"press","text":"Vulture linked the Tap In remix to a TikTok challenge created by a teenager.","url":"https://www.vulture.com/2020/08/saweeties-tap-in-tiktok-dance-challenge-explained.html"},{"seq":13,"date":"2020-10-17","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard","actor_kind":"press","text":"Billboard linked the parent song’s chart and streaming gains partly to the TikTok dance challenge.","url":"https://www.worldradiohistory.com/Archive-All-Music/Billboard/00s/2020/Billboard-2020-10-17.pdf"},{"seq":14,"date":"2020-10-24","precision":"day","phase":"response","platform":"youtube","actor":"Warner Music Japan","actor_kind":"brand","text":"Warner Music Japan announced an official Tap In video incorporating the trending TikTok dance.","url":"https://wmg.jp/saweetie/news/85720"},{"seq":15,"date":"2020-12-18","precision":"day","phase":"afterlife","platform":"press","actor":"Billboard","actor_kind":"press","text":"Billboard included Gonzalez’s Tap In challenge in its year-end list of musical TikTok trends.","url":"https://radiox.cms.socastsrm.com/2020/12/18/the-25-best-musical-tiktok-trends-of-2020/"},{"seq":16,"date":"2021-11-11","precision":"day","phase":"afterlife","platform":"press","actor":"Mic","actor_kind":"press","text":"Haddrill said VRTCL coordinated dance creators’ posts before one Tap In routine caught 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prospect of Nintendo killing Mario.","url":"https://www.polygon.com/reviews/23668231/the-murder-of-sonic-the-hedgehog-review-free-steam-april-fools"},{"seq":10,"date":"2023-04-05","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times interviewed developer Greg Batha about the game.","url":"https://www.latimes.com/entertainment-arts/story/2023-04-05/sonic-is-murdered-in-a-new-game-an-unexpected-must-play-delight"},{"seq":11,"date":"2023-04-05","precision":"day","phase":"commercial","platform":"x","actor":"Katie Chrzanowski","actor_kind":"owner","text":"Executive producer Katie Chrzanowski reported over one million downloads and a Steam review rank of 61.","url":"https://x.com/KatieChrz/status/1643677451208519680"},{"seq":12,"date":"2023-04-06","precision":"day","phase":"press","platform":"press","actor":"Game Developer","actor_kind":"press","text":"Game Developer covered the million-download milestone and the Steam review ranking.","url":"https://www.gamedeveloper.com/business/over-1-million-people-are-trying-to-figure-out-who-murdered-sonic"},{"seq":13,"date":"2023-04-17","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku interviewed the team about the game that it said took the internet by storm.","url":"https://kotaku.com/murder-of-sonic-the-hedgehog-mystery-game-free-steam-1850344140"},{"seq":14,"date":"2023-06-03","precision":"day","phase":"afterlife","platform":"youtube","actor":"Sonic and Amy Squad","actor_kind":"creator","text":"Sonic and Amy Squad premiered the first part of its gameplay and fan reaction series.","url":"https://www.youtube.com/watch?v=KueDtEE8Y70"},{"seq":15,"date":"2023-08-28","precision":"day","phase":"afterlife","platform":"press","actor":"Game Informer","actor_kind":"press","text":"Game Informer published an interview with Katie Chrzanowski about making the game.","url":"https://gameinformer.com/video-feature/2023/08/28/how-sega-murdered-sonic-the-hedgehog-interview"},{"seq":16,"date":"2024-05-18","precision":"day","phase":"afterlife","platform":"web","actor":"OneChanAruto","actor_kind":"creator","text":"Published a guide linking an unofficial Japanese patch, trailer and installation video, with a feedback hashtag."}]},{"id":"HIS-00989","slug":"the-password-game","url":"https://howitspread.com/id/HIS-00989","title":"The Password Game","owner":"Neal 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game.","url":"https://www.engadget.com/i-consider-myself-a-patient-person-but-the-password-game-might-break-me-174555782.html"},{"seq":9,"date":"2023-06-30","precision":"day","phase":"jump","platform":"tiktok","actor":"@robodessert","actor_kind":"creator","text":"Robodessert posted a gameplay clip to TikTok.","url":"https://www.tiktok.com/@robodessert/video/7250551686782258478"},{"seq":10,"date":"2023-07-01","precision":"day","phase":"press","platform":"press","actor":"The Indian Express","actor_kind":"press","country":"IN","text":"The Indian Express covered the puzzle and its players beating the rules.","url":"https://indianexpress.com/article/puzzles-and-games/info/the-password-game-by-neal-agarwal-word-puzzle-8696368/"},{"seq":11,"date":"2023-07-04","precision":"day","phase":"press","platform":"web","actor":"Bruce Schneier","actor_kind":"creator","text":"Schneier shared the game as a parody of password rules with his security readers.","url":"https://www.schneier.com/blog/archives/2023/07/the-password-game.html/"},{"seq":12,"date":"2023-07-10","precision":"day","phase":"jump","platform":"youtube","actor":"Bleach","actor_kind":"creator","text":"Bleach uploaded a video completing the game in 59 seconds.","url":"https://www.youtube.com/watch?v=DOIKbhdbpeA"},{"seq":13,"date":"2023-07-19","precision":"day","phase":"afterlife","platform":"youtube","actor":"Kubz Scouts","actor_kind":"creator","text":"Kubz Scouts posted a gameplay video after Ludwig's July 17 upload.","url":"https://www.youtube.com/watch?v=xc6fpFe65p8"},{"seq":14,"date":"2023-07-20","precision":"day","phase":"response","platform":"x","actor":"Neal Agarwal / Kitboga","actor_kind":"owner","text":"Agarwal disclosed a collaboration with Kitboga that made phone scammers attempt the game.","url":"https://x.com/nealagarwal/status/1682035841793937418"},{"seq":15,"date":"2023-10-26","precision":"day","phase":"afterlife","platform":"press","actor":"Business 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forgotten.","url":"https://www.attitude.co.uk/style/fashion/timothee-chalamet-sets-internet-ablaze-with-backless-halterneck-look-on-venice-red-carpet-404217/"},{"seq":5,"date":"2022-09-04","precision":"week","phase":"peak","platform":"press","actor":"Euronews","actor_kind":"press","text":"Euronews said the outfit went viral and drew transatlantic reactions, adding that Twitter was all over it.","url":"https://www.euronews.com/2022/09/04/timothee-chalamet-wins-venice-go-home-everyone-its-all-over"},{"seq":6,"date":"2022-09-07","precision":"day","phase":"jump","platform":"instagram","actor":"Jason Momoa","actor_kind":"celebrity","text":"By Sept. 7, Jason Momoa had posted a photo of the look on his Instagram Stories with approving words.","url":"https://www.independent.co.uk/life-style/fashion/news/jason-momoa-timothee-chalamet-venice-outfit-b2161448.html"},{"seq":7,"date":"2022-09-12","precision":"day","phase":"press","platform":"press","actor":"Le Monde","actor_kind":"press","text":"Le 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Jeuxvideo.com reported.","metric_value":32000,"metric_label":"32,000+ peak Twitch viewers"},{"seq":9,"date":"2022-09-23","precision":"day","phase":"jump","platform":"x","actor":"NyxTheShield","actor_kind":"creator","text":"Game modder NyxTheShield posted a custom chart of Megalovania for the game on Twitter.","url":"https://www.pcgamer.com/anyway-heres-megalovania-in-the-silly-trombone-game/"},{"seq":10,"date":"2022-09-24","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"PC Gamer reported the game had entered Steam's top 100 games by revenue chart."},{"seq":11,"date":"2022-09-24","precision":"day","phase":"response","platform":"x","actor":"Holy Wow Studios","actor_kind":"owner","text":"Holy Wow replied that the fan's chart editor might be faster than the tools it used to build the game."},{"seq":12,"date":"2022-09-26","precision":"day","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"The Guardian reported the game had received more than 20,000 downloads.","url":"https://www.theguardian.com/games/2022/sep/26/trombone-champ-creator-dan-vecchitto-interview"},{"seq":13,"date":"2022-09-26","precision":"day","phase":"response","platform":"press","actor":"Dan Vecchitto (Holy Wow Studios)","actor_kind":"owner","text":"Vecchitto said they had not expected a fraction of the response and would weigh console ports and VR.","url":"https://www.gamedeveloper.com/design/q-a-throwing-out-the-design-rulebook-to-create-viral-toot-em-up-trombone-champ"},{"seq":14,"date":"2022-09-30","precision":"day","phase":"press","platform":"press","actor":"PCWorld","actor_kind":"press","text":"PCWorld reported Dan Lew and Rudeism had rigged real trombones to control the game.","url":"https://www.pcworld.com/article/1339124/real-trombone-champs-play-trombone-champ-with-real-trombones.html"},{"seq":15,"date":"2022-10-05","precision":"day","phase":"commercial","platform":"web","actor":"Holy Wow 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1,000.","url":"https://beautymatter.com/articles/vacation-classic-whip"},{"seq":10,"date":"2023-03-20","precision":"day","phase":"press","platform":"press","actor":"The Business of Fashion","actor_kind":"press","text":"BoF reported Athena Layna's Classic Whip demo had 15.2 million TikTok views and Golloria George's 3.4 million.","metric_value":15200000,"metric_label":"15.2M views"},{"seq":11,"date":"2024-04-05","precision":"day","phase":"commercial","platform":"tiktok","actor":"Vacation Inc.","actor_kind":"owner","text":"Glossy reported 80% of Classic Whip sales came from TikTok Shop, and Vacation had invested in gifting creators.","url":"https://www.glossy.co/pop/glossy-pop-newsletter-what-vacation-did-next-the-3-year-old-brand-continues-to-shake-up-up-the-sunscreen-category/"},{"seq":12,"date":"2024-04-24","precision":"day","phase":"press","platform":"press","actor":"Entertainment Tonight","actor_kind":"press","text":"Entertainment Tonight reported Classic Whip had driven over 100 million TikTok views.","url":"https://www.etonline.com/tiktok-is-obsessed-with-this-whipped-sunscreen-and-we-found-it-on-amazon-209771"},{"seq":13,"date":"2025-08-06","precision":"day","phase":"backlash","platform":"web","actor":"U.S. Food and Drug Administration","actor_kind":"brand","text":"FDA alleged an unauthorized foam/mousse sunscreen form and misleading food-like packaging; it requested a response.","url":"https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/vacation-inc-706039-08062025"}]},{"id":"HIS-00994","slug":"vaseline-heritage-day-2025","url":"https://howitspread.com/id/HIS-00994","title":"Vaseline Heritage Day 2025","owner":"Vaseline South Africa (agency: VML South Africa)","kind":"campaign","sector":"beauty","origin":"mixed","region":"ZA","seed_date":"2025-09-24","peak_date":"2025-09-28","origin_platform":"instagram","platforms":"instagram;web;tv;press","mechanics":"newsjacking;identity-badge","score":28,"band":"Niche","provisional":true,"coverage":0.85,"reach":18,"contagion":35,"breadth":0,"velocity":73,"longevity":null,"events":9,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2025-09-24","precision":"day","phase":"seed","platform":"instagram","actor":"Vaseline South Africa (@vaselineza)","actor_kind":"owner","text":"Vaseline posted a single Heritage Day post asking for the phrase people's Gogo said while moisturising them.","url":"https://www.instagram.com/p/DO-54s2iLEs/"},{"seq":2,"date":"2025-09-24","precision":"day","phase":"jump","platform":"web","actor":"Natasha Z. Mwanza","actor_kind":"creator","text":"Natasha Z. Mwanza named it her top pick of Heritage Day 2025 content on LinkedIn.","url":"https://www.linkedin.com/posts/natasha-z-mwanza-1a0a12229_heritageday-heritageday-heritageday-activity-7376731207449018368-jD4T"},{"seq":3,"date":"2025-09-25","precision":"day","phase":"response","platform":"web","actor":"Tamryn Taylor","actor_kind":"owner","text":"Brand-team member Tamryn Taylor shared the post on LinkedIn, saying Team Vaseline published it on Heritage Day.","url":"https://www.linkedin.com/posts/tamryn-taylor-7079a61_vaselineza-on-instagram-from-mntana-ka-activity-7376946808188645376-8RQ7"},{"seq":4,"date":"2025-09-26","precision":"day","phase":"jump","platform":"web","actor":"Vanessa Alily","actor_kind":"creator","text":"Vanessa Alily wrote on LinkedIn that the ad had been all over her LinkedIn feed.","url":"https://www.linkedin.com/posts/vanessa-alily_the-vaseline-heritage-day-ad-has-been-all-activity-7377261922267672576-yfbg"},{"seq":5,"date":"2025-09-28","precision":"day","phase":"peak","platform":"tv","actor":"eNCA","actor_kind":"press","text":"eNCA said the ad had taken social media by storm and hosted Vaseline SA's Kenosi Matsebatlela and VML's Nhlanhla Ngcobo.","url":"https://www.enca.com/videos/heritage-month-vaselines-gogo-ad-unearths-deep-memories"},{"seq":6,"date":"2025-10-07","precision":"day","phase":"press","platform":"press","actor":"media update","actor_kind":"press","text":"Media update published the brand's account of the campaign and its call for Gogos' morning routines.","url":"https://www.mediaupdate.co.za/publicity/160050/heritage-day-campaign-celebrates-the-small-rituals-that-shape-south-african-culture"},{"seq":7,"date":"2025-10-13","precision":"day","phase":"response","platform":"press","actor":"Unati Moalusi (VML South Africa)","actor_kind":"owner","text":"VML South Africa's chief people officer wrote about the campaign for Nex Media.","url":"https://www.nexmedia.co.za/2025/10/13/vaselines-heritage-day-campaign-shows-the-power-of-diversity-in-advertising/"},{"seq":8,"date":"2026-04-13","precision":"day","phase":"afterlife","platform":"web","actor":"The Clios","actor_kind":"brand","text":"VML announced a Clio shortlist in Social Media, Social Post; the Clios list it as a 2026 Bronze winner.","url":"https://www.vml.com/news/two-clio-shortlists-for-vaselines-heartwarming-heritage-day-campaign"},{"seq":9,"date":"2026-06-03","precision":"day","phase":"afterlife","platform":"press","actor":"D&AD","actor_kind":"brand","text":"LBB reported a D&AD Shortlist/Merit in Photography for the work.","url":"https://lbbonline.com/news/VML-South-Africa-Vaseline"}]},{"id":"HIS-00995","slug":"waffle","url":"https://howitspread.com/id/HIS-00995","title":"Waffle","owner":"James Robinson (Waffle Studio Ltd)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2022-02-13","peak_date":"2023-07-18","origin_platform":"reddit","platforms":"reddit;web;press","mechanics":"shareable-output;daily-ritual;newsjacking","score":24,"band":"Niche","provisional":true,"coverage":0.85,"reach":17,"contagion":65,"breadth":10,"velocity":0,"longevity":null,"events":9,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-02-13","precision":"day","phase":"seed","platform":"reddit","actor":"James Robinson (jessian-io)","actor_kind":"owner","text":"Robinson sought Reddit feedback; his introductory hourly puzzles would switch to a daily schedule the next day.","url":"https://www.reddit.com/r/WebGames/comments/srgn5p/waffle_like_wordle_but_also_like_a_waffle_let_me/"},{"seq":2,"date":"2022-02-23","precision":"day","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"Robinson said Waffle hit 8,000 players on Feb. 23, 2022.","metric_value":8000,"metric_label":"8,000 players"},{"seq":3,"date":"2022-02-25","precision":"day","phase":"press","platform":"press","actor":"Nerd's Chalk","actor_kind":"press","text":"Nerd's Chalk published a guide to Waffle as a Wordle spinoff.","url":"https://nerdschalk.com/waffle-wordle-game-spinoff-how-to-play-where-to-play-gameplay-rules-strategies-and-more/"},{"seq":4,"date":"2022-03-29","precision":"day","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"Robinson said Waffle hit 150,000 players for the first time on March 29, 2022.","metric_value":150000,"metric_label":"150,000 players"},{"seq":5,"date":"2023-07-18","precision":"day","phase":"peak","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported about 450,000 daily players; Robinson said Waffle would stay independent despite offers.","metric_value":450000,"metric_label":"450,000 daily players","url":"https://www.pcgamer.com/a-wordle-inspired-game-called-waffle-has-become-more-popular-than-actual-waffles/"},{"seq":6,"date":"2023-08-07","precision":"day","phase":"commercial","platform":"web","actor":"Amazon Prime","actor_kind":"brand","text":"Waffle Royale was available exclusively to Amazon Prime members in the US and Canada.","url":"https://www.pocketgamer.biz/puzzle-game-waffle-garners-the-interest-of-amazon-prime/"},{"seq":7,"date":"2023-08-07","precision":"day","phase":"response","platform":"press","actor":"James Robinson","actor_kind":"owner","text":"Robinson told PocketGamer.biz he had quit his day job; over 170 million Waffles had been completed."},{"seq":8,"date":"2024-04-16","precision":"week","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"Robinson said Waffle had set a record of 510,000 players that week.","metric_value":510000,"metric_label":"510,000 players","url":"https://www.hey.gg/blog/wafflegame"},{"seq":9,"date":"2025-05-29","precision":"day","phase":"commercial","platform":"web","actor":"Waffle Studio","actor_kind":"owner","text":"Mobilegamer.biz reported about 475,000 daily active users, with the game monetised by ads.","url":"https://mobilegamer.biz/daily-word-game-studio-waffle-is-the-latest-small-dev-to-find-a-big-audience/"}]},{"id":"HIS-00996","slug":"wellerman-shantytok","url":"https://howitspread.com/id/HIS-00996","title":"Wellerman ShantyTok","owner":"Nathan Evans","kind":"music","sector":"entertainment","origin":"organic","region":"GB","seed_date":"2020-12-27","peak_date":"2021-01-12","origin_platform":"tiktok","platforms":"tiktok;x;web;press;audio;tv","mechanics":"response-chain;press-loop;platform-jump","score":46,"band":"Notable","provisional":true,"coverage":0.85,"reach":33,"contagion":65,"breadth":40,"velocity":58,"longevity":null,"events":11,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-12-27","precision":"day","phase":"seed","platform":"tiktok","actor":"Nathan Evans (@nathanevanss)","actor_kind":"owner","text":"Evans uploaded a black-and-white video of himself performing the 19th-century tune Wellerman.","url":"https://www.tiktok.com/@nathanevanss/video/6910995345421962498"},{"seq":2,"date":"2020-12-27","precision":"week","phase":"jump","platform":"tiktok","actor":"Luke Taylor","actor_kind":"creator","text":"TikTok user Luke Taylor made an early duet of Evans's Wellerman in December 2020."},{"seq":3,"date":"2021-01-01","precision":"day","phase":"jump","platform":"x","actor":"Elizabeth Kingston","actor_kind":"creator","text":"Elizabeth Kingston tweeted about it, calling sea shanty TikTok a good omen for 2021."},{"seq":4,"date":"2021-01-12","precision":"day","phase":"peak","platform":"web","actor":"Google searchers","actor_kind":"public","text":"Google Trends said search interest in 'sea shanties' had reached its peak in Google's history.","url":"https://www.classical-music.com/articles/the-viral-sea-shanty-trend-sweeping-tiktok-we-explain-the-phenomenon"},{"seq":5,"date":"2021-01-13","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported Evans's performance had over four million TikTok views, with duets adding vocal parts and instruments.","metric_value":4000000,"metric_label":"4M+ views","url":"https://time.com/5929245/sea-shanty-tiktok-2021/"},{"seq":6,"date":"2021-01-16","precision":"day","phase":"press","platform":"audio","actor":"NPR","actor_kind":"press","text":"NPR explained how people added to Evans's Wellerman using TikTok's duet feature.","url":"https://www.nprillinois.org/generationlisten/2021-01-16/why-sea-shanties-have-taken-over-tiktok"},{"seq":7,"date":"2021-01-25","precision":"day","phase":"jump","platform":"tv","actor":"TikTok","actor_kind":"brand","text":"TikTok said it had run a UK TV ad campaign featuring Evans the weekend before.","url":"https://newsroom.tiktok.com/sea-shanty-tiktok-nathanevanss?lang=en-GB"},{"seq":8,"date":"2021-01-29","precision":"day","phase":"commercial","platform":"audio","actor":"Nathan Evans","actor_kind":"owner","country":"GB","text":"Evans's Wellerman reached No. 3 on the UK singles chart.","metric_value":3,"metric_label":"UK No. 3","url":"https://www.theguardian.com/music/2021/jan/29/tiktokers-sea-shanty-wellerman-reaches-top-3-in-uk-charts-nathan-evans"},{"seq":9,"date":"2021-01-29","precision":"day","phase":"jump","platform":"audio","actor":"Jonny Stewart, Bobby Waters, Aaron Sloan, Luke Taylor","actor_kind":"creator","text":"TikTok said four duet collaborators recruited Sam Pope as soloist for The Wellermen’s conservation charity single.","url":"https://newsroom.tiktok.com/sea-shanties-when-it-really-starts-on-tiktok?lang=en-GB"},{"seq":10,"date":"2021-01-29","precision":"day","phase":"response","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok said it verified Evans and connected him with its artist partnership team after the video went viral.","url":"https://newsroom.tiktok.com/sea-shanties-when-it-really-starts-on-tiktok?lang=en-GB"},{"seq":11,"date":"2021-03-19","precision":"day","phase":"commercial","platform":"audio","actor":"Nathan Evans, 220 Kid and Billen Ted","actor_kind":"owner","text":"Their Wellerman reached No. 1 on the Official UK Singles Chart after Evans's first TV performance.","metric_value":1,"metric_label":"UK No. 1","url":"https://www.officialcharts.com/chart-news/nathan-evans-wellerman-hits-number-1-on-official-singles-chart-we-made-it-__32718/"}]},{"id":"HIS-00997","slug":"wonderskin-chipotle-lipotle","url":"https://howitspread.com/id/HIS-00997","title":"Wonderskin x Chipotle Lipotle","owner":"Wonderskin and Chipotle Mexican Grill","kind":"product","sector":"beauty","origin":"seeded","region":"US","seed_date":"2024-07-30","peak_date":"2024-07-30","origin_platform":"web","platforms":"web;press;reddit","mechanics":"scarcity-drop;sell-out-loop;counter-programming;newsjacking","score":39,"band":"Niche","provisional":true,"coverage":0.8,"reach":55,"contagion":null,"breadth":20,"velocity":52,"longevity":19,"events":11,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-07-23","precision":"week","phase":"precursor","platform":"web","actor":"Wonderskin","actor_kind":"owner","text":"Wonderskin began posting little teasers about the collaboration roughly a week before launch."},{"seq":2,"date":"2024-07-29","precision":"day","phase":"precursor","platform":"web","actor":"Chipotle Mexican Grill","actor_kind":"owner","text":"Chipotle announced July 30 online sales at 9am PDT in the U.S., U.K. and Canada.","url":"https://newsroom.chipotle.com/2024-07-29-CHIPOTLE-AND-WONDERSKIN-LAUNCH-LIPOTLE-LIP-STAIN-IN-CELEBRATION-OF-NATIONAL-AVOCADO-DAY"},{"seq":3,"date":"2024-07-29","precision":"day","phase":"precursor","platform":"press","actor":"Restaurant Dive","actor_kind":"press","text":"Restaurant Dive and MediaPost covered the launch before sales began; MediaPost gave the kit price as $29.","url":"https://www.restaurantdive.com/news/chipotle-wonderskin-burrito-proof-makeup-lipotle-brand-partnership/722646/"},{"seq":4,"date":"2024-07-29","precision":"day","phase":"precursor","platform":"press","actor":"Food & Wine","actor_kind":"press","text":"Explained the masque-to-stain routine before the sale and linked it to eating on camera."},{"seq":5,"date":"2024-07-30","precision":"day","phase":"seed","platform":"web","actor":"Wonderskin and Chipotle","actor_kind":"owner","text":"Lipotle went on sale online at 9am PDT."},{"seq":6,"date":"2024-07-30","precision":"day","phase":"peak","platform":"web","actor":"Shoppers","actor_kind":"public","text":"5W said the first 4,000 units sold within an hour; TikTok said 10,000 units sold out in 48 hours.","metric_value":4000,"metric_label":"4,000 units in 1 hour","url":"https://www.5wpr.com/practice/Wonderskin-x-Chipotle.cfm"},{"seq":7,"date":"2024-07-30","precision":"day","phase":"jump","platform":"reddit","actor":"r/newinbeauty users","actor_kind":"public","text":"An r/newinbeauty launch thread, posted with an affiliate link, drew a complaint about the $29 price.","url":"https://www.reddit.com/r/newinbeauty/comments/1efz2uw/wonderskin_x_chipotle_lipotle_wonder_blading_peel/"},{"seq":8,"date":"2024-07-31","precision":"day","phase":"backlash","platform":"reddit","actor":"r/newinbeauty commenter","actor_kind":"public","text":"A commenter in the thread said the green masque looked better than the actual stain."},{"seq":9,"date":"2024-10-08","precision":"day","phase":"press","platform":"press","actor":"5W Public Relations","actor_kind":"owner","text":"5W, named Wonderskin's agency of record, claimed over 1.4 billion media impressions for Lipotle.","metric_value":1400000000,"metric_label":"1.4B+ impressions (agency)","url":"https://www.prnewswire.com/news-releases/5wpr-named-agency-of-record-for-wonderskin-302269500.html"},{"seq":10,"date":"2024-11-12","precision":"day","phase":"commercial","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported Lipotle sold out in one day and about half of buyers were new Wonderskin customers.","url":"https://www.glossy.co/beauty/beauty-wellness-briefing-food-and-beverage-partnerships-are-driving-beauty-industry-sales-and-awareness/"},{"seq":11,"date":"2025-07-15","precision":"day","phase":"response","platform":"web","actor":"Wonderskin","actor_kind":"owner","text":"Wonderskin relaunched Lipotle on its own website after over 10,000 email and comment requests.","url":"https://www.prnewswire.com/news-releases/lipotle-is-back-chipotle-x-wonderskins-viral-lip-stain-returns-to-feed-your-beauty-obsession-302503582.html"}]},{"id":"HIS-00998","slug":"worldle","url":"https://howitspread.com/id/HIS-00998","title":"Worldle","owner":"Antoine Teuf (now Teuteuf Games)","kind":"game","sector":"gaming","origin":"seeded","region":"FR","seed_date":"2022-01-24","peak_date":"2022-02-14","origin_platform":"x","platforms":"x;web;reddit;press","mechanics":"shareable-output;daily-ritual;newsjacking","score":43,"band":"Notable","provisional":true,"coverage":1,"reach":33,"contagion":65,"breadth":30,"velocity":19,"longevity":75,"events":15,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-01-24","precision":"day","phase":"seed","platform":"x","actor":"Antoine Teuf (@teuteuf)","actor_kind":"owner","text":"Teuf tweeted a playable Worldle with a Worldle #3 result: 'Everyday, guess a new country!'","url":"https://x.com/teuteuf/status/1485628624929705988"},{"seq":2,"date":"2022-01-30","precision":"day","phase":"response","platform":"web","actor":"Antoine Teuf","actor_kind":"owner","text":"Teuf published a Ko-fi post linking to the playable game.","url":"https://ko-fi.com/post/WorLdle-Guess-a-new-country-every-day-H2H2A8VX8"},{"seq":3,"date":"2022-02-06","precision":"day","phase":"jump","platform":"web","actor":"welshbairn / Pie & Bovril","actor_kind":"public","text":"Started a thread with the playable URL and a failed #16 result grid; other users supplied their own results."},{"seq":4,"date":"2022-02-08","precision":"week","phase":"jump","platform":"reddit","actor":"r/MapPorn user","actor_kind":"public","text":"An r/MapPorn user shared Worldle as a game for map lovers; others said they played it daily.","url":"https://www.reddit.com/r/MapPorn/comments/snfgr3/have_you_seen_the_game_worldle/"},{"seq":5,"date":"2022-02-12","precision":"day","phase":"jump","platform":"x","actor":"Fintan Walsh (@FintanYTWalsh)","actor_kind":"public","text":"Fintan Walsh shared Worldle with distance and direction clues; international coverage embedded his post.","url":"https://twitter.com/FintanYTWalsh/status/1492466778370453510"},{"seq":6,"date":"2022-02-13","precision":"day","phase":"response","platform":"x","actor":"Antoine Teuf","actor_kind":"owner","text":"Teuf said half a million people had played Worldle that day.","metric_value":500000,"metric_label":"500,000 players in one day (creator)","url":"https://twitter.com/teuteuf/status/1492988176813768719"},{"seq":7,"date":"2022-02-14","precision":"day","phase":"peak","platform":"web","actor":"Google searchers","actor_kind":"public","country":"US","text":"Worldle was No. 4 on Google Trends, with more than 200,000 US searches, Forbes reported.","metric_value":200000,"metric_label":"200,000+ US searches"},{"seq":8,"date":"2022-02-14","precision":"day","phase":"press","platform":"press","actor":"Forbes","actor_kind":"press","text":"Forbes published a dedicated Worldle article, citing Teuf's tweet that half a million had played in a day.","url":"https://www.forbes.com/sites/suzannerowankelleher/2022/02/14/meet-worldle-wordle-spinoff-for-geography-nerds/"},{"seq":9,"date":"2022-02-15","precision":"day","phase":"response","platform":"x","actor":"Antoine Teuf","actor_kind":"owner","text":"Teuf tweeted that Worldle had too many players and he needed to change hosting service."},{"seq":10,"date":"2022-02-15","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer covered Worldle as Wordle for geography, with one shared puzzle a day.","url":"https://www.pcgamer.com/worldle-is-wordle-except-for-geography/"},{"seq":11,"date":"2022-02-16","precision":"day","phase":"press","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post said the game had gone more viral; players shared results on Twitter under #worldle.","url":"https://www.washingtonpost.com/video-games/2022/02/16/wordle-spin-off-worldle-creator-antoine-teuf/"},{"seq":12,"date":"2022-02-21","precision":"day","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"The Guardian reported 2 million daily users and €4,800 earned through Teuf's Ko-fi account.","metric_value":2000000,"metric_label":"2M daily users","url":"https://www.theguardian.com/games/2022/feb/21/spawn-of-wordle-five-of-the-best-riffs-on-the-hit-word-game"},{"seq":13,"date":"2022-04-08","precision":"day","phase":"press","platform":"press","actor":"20 Minutes","actor_kind":"press","text":"Teuf told 20 Minutes it spread via friends and French GeoGuessr groups; daily visits reached 2.5M to 3M.","url":"https://www.20minutes.fr/arts-stars/web/3267987-20220408-worldle-variante-wordle-va-reconcilier-geographie"},{"seq":14,"date":"2022-12-18","precision":"day","phase":"response","platform":"web","actor":"RawB93 / Pie & Bovril","actor_kind":"public","text":"Posted a result with bonus-round symbols and welcomed the extra questions."},{"seq":15,"date":"2023-07-17","precision":"day","phase":"afterlife","platform":"web","actor":"Lurkst / Pie & Bovril","actor_kind":"public","text":"Reported still playing every day despite repeated answers in the continuing Worldle thread."}]},{"id":"HIS-00999","slug":"y-project-jean-paul-gaultier-body-morph","url":"https://howitspread.com/id/HIS-00999","title":"Y/Project x Jean Paul Gaultier Body Morph","owner":"Y/Project and Jean Paul Gaultier","kind":"product","sector":"fashion","origin":"seeded","region":"GLOBAL","seed_date":"2022-10-07","peak_date":"2022-10-07","origin_platform":"retail","platforms":"press;instagram;retail;x","mechanics":"visible-use;dupe-economy;nostalgia-revival","score":47,"band":"Notable","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":20,"velocity":100,"longevity":null,"events":12,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-01-19","precision":"day","phase":"precursor","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue's runway review documented the collection's trompe l'oeil body prints.","url":"https://www.vogue.com/fashion-shows/fall-2022-menswear/y-project"},{"seq":2,"date":"2022-04-01","precision":"month","phase":"precursor","platform":"press","actor":"Bella Hadid / Vogue","actor_kind":"celebrity","text":"Bella Hadid wore the dress in Vogue's global April issue, Vogue España later reported."},{"seq":3,"date":"2022-06-10","precision":"day","phase":"precursor","platform":"instagram","actor":"Bella Hadid and Maisie Williams","actor_kind":"celebrity","text":"The Guardian reported Bella Hadid and Maisie Williams had posed in Y/Project 'topless' tops.","url":"https://www.theguardian.com/fashion/2022/jun/10/fake-nudes-fashion-embraces-the-return-of-photo-realistic-nipples"},{"seq":4,"date":"2022-07-19","precision":"day","phase":"precursor","platform":"retail","actor":"Fashion Nova","actor_kind":"brand","text":"nss magazine accused Fashion Nova of copying a nude dress from the collaboration before its release.","url":"https://www.nssmag.com/it/fashion/30446/fashion-nova-jean-paul-gaultier"},{"seq":5,"date":"2022-07-19","precision":"day","phase":"precursor","platform":"x","actor":"TheKimbino","actor_kind":"creator","text":"TheKimbino joked on Twitter that the Y/Project x Gaultier look was finally Fashion Nova ready."},{"seq":6,"date":"2022-09-01","precision":"month","phase":"precursor","platform":"instagram","actor":"Gallucks","actor_kind":"creator","text":"Gallucks posted an Instagram outfit video with a suit from the collection; it drew 145,000 likes.","metric_value":145000,"metric_label":"145,000 likes"},{"seq":7,"date":"2022-10-07","precision":"day","phase":"seed","platform":"retail","actor":"Y/Project","actor_kind":"owner","text":"PAUSE reported the collaboration was officially out, after being teased on celebrities and influencers.","url":"https://pausemag.co.uk/2022/10/y-project-x-jean-paul-gaultier-plays-mind-games-for-aw22/"},{"seq":8,"date":"2022-10-07","precision":"month","phase":"peak","platform":"press","actor":"Hypebeast","actor_kind":"press","text":"Hypebeast identified Gallucks and Violet Chachki as early recipients before public retail availability.","url":"https://hypebeast.com/2022/10/weekly-fashion-news-ye-yzyszn9-controversy-adidas-pfw-ss23-yproject-jean-touitou"},{"seq":9,"date":"2022-12-02","precision":"day","phase":"press","platform":"press","actor":"Vogue","actor_kind":"press","text":"Vogue profiled Javier Des Leon, the model whose body was used for the male body prints.","url":"https://www.vogue.com/article/javier-des-leon-yproject-jean-paul-gaultier"},{"seq":10,"date":"2022-12-17","precision":"day","phase":"jump","platform":"press","actor":"Olivia Baglivi","actor_kind":"celebrity","text":"Vogue España covered Olivia Baglivi wearing the nude-print dress at the Forqué Awards.","url":"https://www.vogue.es/moda/articulos/naked-dress-olivia-baglivi-premios-forque-y-project"},{"seq":11,"date":"2022-12-30","precision":"day","phase":"commercial","platform":"retail","actor":"Shoppers","actor_kind":"public","text":"Glossy named it a viral item of 2022 and said it was selling out on Y/Project's site.","url":"https://www.glossy.co/pop/10-fashion-items-viral-in-2022/"},{"seq":12,"date":"2023-03-17","precision":"day","phase":"afterlife","platform":"press","actor":"Glenn Martens / Jean Paul Gaultier","actor_kind":"owner","text":"Vogue France reported a new Glenn Martens and Gaultier collaboration.","url":"https://www.vogue.fr/mode/article/jean-paul-gaultier-yproject-seconde-collaboration-star-2023"}]},{"id":"HIS-01000","slug":"als-ice-bucket-challenge","url":"https://howitspread.com/id/HIS-01000","title":"ALS Ice Bucket 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posted a challenge to his Facebook network using ALS-related hashtags.","url":"https://time.com/3136507/als-ice-bucket-challenge-started/"},{"seq":3,"date":"2014-08-13","precision":"day","phase":"backlash","platform":"press","actor":"Jacob Davidson","actor_kind":"press","text":"A TIME commentary questioned whether challenge videos adequately explained ALS.","url":"https://time.com/3107510/ice-bucket-challenge-als-we-need-to-do-better/"},{"seq":4,"date":"2014-08-15","precision":"day","phase":"jump","platform":"web","actor":"Bill Gates","actor_kind":"celebrity","text":"Bill Gates published his response to Mark Zuckerberg’s nomination.","url":"https://www.gatesnotes.com/bill-gates-als-ice-bucket-challenge"},{"seq":5,"date":"2014-08-18","precision":"day","phase":"press","platform":"web","actor":"Facebook","actor_kind":"brand","text":"Facebook published participation data and nomination-network maps centered on Boston.","url":"https://about.fb.com/news/2014/08/the-ice-bucket-challenge-on-facebook/"},{"seq":6,"date":"2014-08-20","precision":"day","phase":"response","platform":"x","actor":"The ALS Association","actor_kind":"brand","text":"MarTech documented the ALS Association’s campaign-specific page and Twitter response.","url":"https://martech.org/als-ice-bucket-challenge-viral-success-cause/"},{"seq":7,"date":"2014-08-20","precision":"week","phase":"peak","platform":"x","actor":"Twitter participants","actor_kind":"public","text":"Use of #icebucketchallenge peaked in a later study’s daily Twitter series.","url":"https://www.researchgate.net/publication/327821082_Viral_Ice_Buckets_A_Memetic_Perspective_on_the_ALS_Ice_Bucket_Challenge%27s_Diffusion"},{"seq":8,"date":"2014-08-29","precision":"day","phase":"commercial","platform":"web","actor":"The ALS Association","actor_kind":"brand","text":"The ALS Association’s challenge-period donations exceeded $100 million.","url":"https://time.com/3222224/als-ice-bucket-challenge-donations-million/"},{"seq":9,"date":"2014-09-07","precision":"day","phase":"afterlife","platform":"facebook","actor":"Facebook","actor_kind":"brand","text":"Facebook updated its totals for challenge videos shared through September 1.","url":"https://about.fb.com/news/2014/08/the-ice-bucket-challenge-on-facebook/"},{"seq":10,"date":"2014-09-08","precision":"day","phase":"press","platform":"youtube","actor":"YouTube Trends","actor_kind":"brand","text":"Reported uploads from over 150 countries and an outside-US majority within two weeks of early US concentration."},{"seq":11,"date":"2015-07-31","precision":"day","phase":"afterlife","platform":"press","actor":"Pete Frates and Boston Red Sox","actor_kind":"public","text":"Pete Frates and the Red Sox relaunched the challenge at Fenway 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series.","url":"https://www.blendtec.com/blogs/news/qa-with-tom-dickson-part-2-2"}]},{"id":"HIS-01002","slug":"carly-rae-jepsen-call-me-maybe","url":"https://howitspread.com/id/HIS-01002","title":"Call Me Maybe","owner":"Carly Rae Jepsen","kind":"music","sector":"entertainment","origin":"seeded","region":"CA","seed_date":"2011-09-20","peak_date":"2012-06-13","origin_platform":"audio","platforms":"audio;youtube;x;press;web;tv","mechanics":"response-chain;audio-meme;platform-jump;press-loop","score":29,"band":"Niche","provisional":true,"coverage":0.85,"reach":33,"contagion":35,"breadth":40,"velocity":0,"longevity":null,"events":17,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2011-09-20","precision":"day","phase":"seed","platform":"audio","actor":"Carly Rae Jepsen","actor_kind":"owner","text":"Jepsen released Call Me Maybe in 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a van lip-dub to YouTube.","url":"https://www.thecrimson.com/article/2012/5/11/harvard-baseball-call-me-maybe-viral/"},{"seq":9,"date":"2012-05-09","precision":"day","phase":"press","platform":"press","actor":"CBS Boston","actor_kind":"press","text":"CBS covered Harvard’s phone-shot lip-dub.","url":"https://www.cbsnews.com/boston/news/harvard-baseball-goes-viral-with-call-me-maybe-video/"},{"seq":10,"date":"2012-05-11","precision":"day","phase":"response","platform":"web","actor":"Harvard baseball team","actor_kind":"creator","text":"Harvard players told The Crimson they added a Friends of Jaclyn charity link after their lip-dub spread.","url":"https://www.thecrimson.com/article/2012/5/11/harvard-baseball-call-me-maybe-viral/"},{"seq":11,"date":"2012-05-17","precision":"day","phase":"response","platform":"tv","actor":"SMU rowers / Harvard / TODAY","actor_kind":"public","text":"SMU described adapting Harvard’s van routine, sending a Facebook challenge and joining live TODAY 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highlighted responses by McGruff and Green Day's Tre Cool.","url":"https://blog.youtube/culture-and-trends/2007-year-in-review-part-2/"},{"seq":13,"date":"2008-03-22","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC reported Chocolate Rain's Music-category win at the YouTube Video Awards.","url":"https://abcnews.com/GMA/story?id=4500854"},{"seq":14,"date":"2008-05-23","precision":"day","phase":"afterlife","platform":"youtube","actor":"Weezer / Tay Zonday","actor_kind":"brand","text":"Zonday appeared in Weezer's Pork and Beans video.","url":"https://blog.youtube/news-and-events/24-hours-24-videos-welcome-to-2009/"},{"seq":15,"date":"2016-07-07","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME revisited the song for World Chocolate 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Skype.","url":"https://abcnews.com/GMA/double-rainbow-guy-paul-yosemite-bear-vasquez-sober/story?id=11133337"},{"seq":10,"date":"2010-07-22","precision":"day","phase":"jump","platform":"youtube","actor":"Jimmy Kimmel Live","actor_kind":"brand","text":"Kimmel's channel posted its Vasquez interview.","url":"https://knowyourmeme.com/memes/double-rainbow"},{"seq":11,"date":"2010-08-02","precision":"day","phase":"jump","platform":"web","actor":"Cover Me","actor_kind":"press","text":"Cover Me collected musical versions by Amanda Palmer, Jimmy Fallon and other performers.","url":"https://www.covermesongs.com/2010/08/the-five-bestfunniest-double-rainbow-covers.html"},{"seq":12,"date":"2010-09-01","precision":"day","phase":"commercial","platform":"web","actor":"Microsoft Windows","actor_kind":"brand","text":"Microsoft published a Vasquez collaboration demonstrating Photo Gallery panorama stitching.","url":"https://blogs.windows.com/windowsexperience/2010/09/01/double-rainbows-in-redmond/"},{"seq":13,"date":"2010-12-12","precision":"day","phase":"afterlife","platform":"web","actor":"YouTube","actor_kind":"brand","text":"YouTube ranked the clip sixth among its 2010 non-major-label-music videos.","url":"https://blog.youtube/culture-and-trends/double-rainbows-annoying-oranges-and/"},{"seq":14,"date":"2011-01-01","precision":"month","phase":"commercial","platform":"tv","actor":"Vodafone New Zealand","actor_kind":"brand","text":"Vasquez appeared in a Vodafone campaign parodying Double Rainbow.","url":"https://en.wikipedia.org/wiki/Double_Rainbow_(viral_video)"},{"seq":15,"date":"2011-07-11","precision":"day","phase":"afterlife","platform":"web","actor":"YouTube Trends","actor_kind":"brand","text":"YouTube reported continued weekly viewing and credited Kimmel’s post plus the Gregory Brothers 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community.","url":"https://www.reddit.com/r/TwoXChromosomes/comments/1ceijf/dove_real_beauty_sketches_from_selfdescriptions/"},{"seq":3,"date":"2013-04-17","precision":"day","phase":"jump","platform":"youtube","actor":"New Feelings Time","actor_kind":"creator","text":"New Feelings Time released a parody using men with favorable self-descriptions.","url":"https://knowyourmeme.com/memes/events/dove-real-beauty-campaign"},{"seq":4,"date":"2013-04-18","precision":"week","phase":"peak","platform":"youtube","actor":"Dove","actor_kind":"owner","text":"ABC News reported more than seven million YouTube views during the launch week.","url":"https://abcnews.com/blogs/entertainment/2013/04/doves-real-beauty-sketches-change-womens-image-of-themselves"},{"seq":5,"date":"2013-04-18","precision":"day","phase":"jump","platform":"tv","actor":"ABC News","actor_kind":"press","text":"ABC News staged its own portrait comparison with the campaign’s sketch 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Unabomber.","url":"https://knowyourmeme.com/memes/events/dove-real-beauty-campaign"},{"seq":9,"date":"2013-04-27","precision":"day","phase":"backlash","platform":"press","actor":"The Irish Times","actor_kind":"press","text":"The Irish Times questioned the campaign’s emphasis on beauty.","url":"https://www.irishtimes.com/dove-campaign-puts-too-much-emphasis-on-beauty-1.1375370"},{"seq":10,"date":"2013-05-01","precision":"month","phase":"response","platform":"web","actor":"Dove","actor_kind":"owner","text":"Dove held a Canadian Mother’s Day Google+ Hangout with mothers, daughters and the sketch artist.","url":"https://www.thinkwithgoogle.com/_qs/documents/405/dove-real-beauty-sketches_case-studies.pdf"},{"seq":11,"date":"2013-05-20","precision":"day","phase":"commercial","platform":"web","actor":"Unilever","actor_kind":"owner","text":"Unilever announced 114 million aggregate views and additional viewing in China.","url":"https://www.prnewswire.com/news-releases/dove-real-beauty-sketches-becomes-the-most-viewed-online-video-ad-of-all-time-208124071.html"},{"seq":12,"date":"2013-06-22","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"Real Beauty Sketches won the Titanium Grand Prix at Cannes Lions.","url":"https://www.fastcompany.com/1683266/dove-real-beauty-sketches-and-dumb-ways-to-die-win-grand-prix-in-titanium-integrated"}]},{"id":"HIS-01007","slug":"dramatic-chipmunk","url":"https://howitspread.com/id/HIS-01007","title":"Dramatic 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Chipmunk.","url":"https://knowyourmeme.com/memes/dramatic-chipmunk"},{"seq":3,"date":"2007-06-20","precision":"day","phase":"jump","platform":"web","actor":"Xeni Jardin / Boing Boing readers","actor_kind":"press","text":"Jardin credited Kent Nichols for the CollegeHumor link; later readers supplied alternate hosts and edits.","url":"https://boingboing.net/2007/06/20/dramatic-chipmunk.html"},{"seq":4,"date":"2007-06-22","precision":"week","phase":"peak","platform":"web","actor":"CollegeHumor / CNET","actor_kind":"brand","text":"CNET documented CollegeHumor's homepage feature and an emerging remix wave.","url":"https://web.archive.org/web/20131101202321/http://news.cnet.com/8301-10784_3-9733431-7.html"},{"seq":5,"date":"2007-06-22","precision":"day","phase":"commercial","platform":"retail","actor":"BustedTees","actor_kind":"brand","text":"CNET reported a Dramatic Chipmunk T-shirt on 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community.","url":"https://www.reddit.com/r/videos/comments/139xvf/dumb_ways_to_die_a_message_from_metro_australia/"},{"seq":3,"date":"2012-11-18","precision":"day","phase":"commercial","platform":"web","actor":"Tangerine Kitty","actor_kind":"owner","text":"The song reached number six in the global iTunes singer-songwriter category, according to McCann.","url":"https://vimeo.com/868702959"},{"seq":4,"date":"2012-11-19","precision":"day","phase":"press","platform":"press","actor":"The Age","actor_kind":"press","text":"The Age reported 2.7 million YouTube views and an independent life for the song on iTunes.","url":"https://web.archive.org/web/20180119084712/http://www.theage.com.au/national/metros-tongueincheek-transport-safety-animated-video-goes-viral-on-social-media-20121118-29kbn.html"},{"seq":5,"date":"2012-11-19","precision":"day","phase":"jump","platform":"web","actor":"McCann Melbourne","actor_kind":"owner","text":"McCann reported SoundCloud downloads alongside the YouTube film 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assembled fans’ covers into Somebodies: A YouTube Orchestra.","url":"https://en.wikipedia.org/wiki/Somebody_That_I_Used_to_Know"},{"seq":15,"date":"2012-12-31","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts","actor_kind":"brand","text":"The song finished 2012 as Britain’s biggest-selling single.","url":"https://www.officialcharts.com/chart-news/chart-day-every-end-of-year-chart-from-2005-2014__9958/"},{"seq":16,"date":"2013-02-10","precision":"day","phase":"afterlife","platform":"tv","actor":"Recording Academy","actor_kind":"brand","text":"The song won Record of the Year and Best Pop Duo/Group Performance at the Grammys.","url":"https://www.grammy.com/news/video-and-the-grammy-went-to-gotye/"},{"seq":17,"date":"2025-03-01","precision":"month","phase":"afterlife","platform":"audio","actor":"Doechii","actor_kind":"public","text":"Doechii’s new recording revived the Gotye sample; its 2025 chart outcomes remain separate.","url":"https://www.officialcharts.com/songs/doechii-anxiety/"}]},{"id":"HIS-01010","slug":"keyboard-cat","url":"https://howitspread.com/id/HIS-01010","title":"Keyboard Cat","owner":"Charlie Schmidt","kind":"meme","sector":"culture","origin":"seeded","region":"US","seed_date":"2007-06-07","peak_date":"2009-05-01","origin_platform":"youtube","platforms":"youtube;web;x;tv;press","mechanics":"response-chain;platform-jump;press-loop","score":40,"band":"Notable","provisional":true,"coverage":0.5,"reach":39,"contagion":null,"breadth":40,"velocity":null,"longevity":null,"events":15,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2007-06-07","precision":"day","phase":"seed","platform":"youtube","actor":"Charlie Schmidt","actor_kind":"owner","text":"Schmidt uploaded his old keyboard-playing cat footage as Cool 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a pendulum used to imitate the video.","url":"https://transcripts.cnn.com/show/sitroom/date/2013-09-18/segment/01"},{"seq":6,"date":"2013-09-23","precision":"day","phase":"commercial","platform":"audio","actor":"Voice of America","actor_kind":"press","text":"VOA reported that the song had reached No. 1 on the Hot 100.","url":"https://www.voanews.com/amp/miley-cyrus-wrecking-bal-a-huge-hit-pink-named-billboard-woman-of-the-year/1755376.html"},{"seq":7,"date":"2013-09-24","precision":"day","phase":"response","platform":"youtube","actor":"Miley Cyrus / RCA Records","actor_kind":"owner","text":"Cyrus released a director’s cut of the video.","url":"https://www.youtube.com/watch?v=-YICuUtkjlg"},{"seq":8,"date":"2013-10-03","precision":"day","phase":"backlash","platform":"web","actor":"Sinéad O’Connor","actor_kind":"celebrity","text":"Sinéad O’Connor published an open letter criticizing the video’s sexual presentation.","url":"https://www.theguardian.com/culture/2013/oct/03/miley-cyrus-prostitute-warns-sinead-oconnor"},{"seq":9,"date":"2013-10-13","precision":"day","phase":"commercial","platform":"audio","actor":"UK singles chart","actor_kind":"public","country":"GB","text":"The song debuted at No. 1 on the UK singles chart.","url":"https://www.officialcharts.com/charts/singles-chart/20131013/7501/"},{"seq":10,"date":"2013-11-12","precision":"day","phase":"response","platform":"web","actor":"Grand Valley State University / Michigan Radio","actor_kind":"brand","text":"Planned to reinstall the pendulum for science after cable damage, seeking student input but rejecting continued riding."},{"seq":11,"date":"2013-11-26","precision":"day","phase":"afterlife","platform":"youtube","actor":"Steve Kardynal","actor_kind":"creator","text":"Steve Kardynal posted his Chatroulette parody; the Webby record identifies its original video as W6DmHGYy_xk.","url":"https://www.latimes.com/entertainment/music/la-xpm-2013-nov-26-la-et-ms-watch-chatroulette-fans-react-to-stellar-wrecking-ball-cover-20131126-story.html"},{"seq":12,"date":"2013-12-04","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard Hot 100","actor_kind":"public","text":"The song returned to No. 1 as YouTube parodies contributed to its counted streams.","url":"https://headlineplanet.com/home/2013/12/04/lordes-royals-longer-number-one-miley-takes-back-throne/"},{"seq":13,"date":"2014-08-01","precision":"day","phase":"afterlife","platform":"youtube","actor":"TIME","actor_kind":"press","text":"TIME ranked Wrecking Ball sixth among YouTube’s most-viewed music videos.","url":"https://time.com/3071804/these-are-the-10-most-popular-music-videos-on-youtube/"},{"seq":14,"date":"2014-08-24","precision":"day","phase":"afterlife","platform":"tv","actor":"MTV Video Music Awards","actor_kind":"brand","text":"Wrecking Ball won Video of the Year at the 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Arkansas","actor_kind":"press","text":"Profiled winner Keith Eddy: New Numa entrants uploaded song-based videos; public voting preceded judging."},{"seq":9,"date":"2007-11-14","precision":"day","phase":"response","platform":"youtube","actor":"Gary Brolsma","actor_kind":"owner","text":"Brolsma released Numa Three: Crazy Loop in the webcam format.","url":"https://knowyourmeme.com/memes/numa-numa/"},{"seq":10,"date":"2008-05-23","precision":"day","phase":"afterlife","platform":"youtube","actor":"Weezer","actor_kind":"brand","text":"Brolsma appeared among viral-video performers in Weezer's Pork and Beans video.","url":"https://en.wikipedia.org/wiki/Numa_Numa_(video)"},{"seq":11,"date":"2009-03-01","precision":"month","phase":"commercial","platform":"tv","actor":"GEICO / Gary Brolsma","actor_kind":"brand","text":"Brolsma appeared in a GEICO video using his Numa 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36.","url":"https://www.officialcharts.com/songs/ok-go-here-it-goes-again/"},{"seq":8,"date":"2006-10-26","precision":"day","phase":"jump","platform":"tv","actor":"CBS Early Show","actor_kind":"press","text":"OK Go performed the song on CBS's Early Show.","url":"https://www.cbsnews.com/news/here-goes-ok-go-again/"},{"seq":9,"date":"2006-11-07","precision":"day","phase":"commercial","platform":"retail","actor":"Capitol Records","actor_kind":"owner","text":"Capitol rereleased Oh No with a DVD.","url":"https://www.newtownbee.com/12012006/newtown-girls-discover-a-million-ways-to-be-cool/"},{"seq":10,"date":"2007-02-11","precision":"day","phase":"afterlife","platform":"tv","actor":"Recording Academy","actor_kind":"brand","text":"The video won the Grammy for Best Short Form Music Video.","url":"https://www.grammy.com/artists/ok-go/17689/"},{"seq":11,"date":"2007-03-26","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"The video won Most Creative in the first YouTube Video Awards.","url":"https://www.actionnews5.com/story/6280248/ask-a-ninja-ok-go-win-youtube-awards/"},{"seq":12,"date":"2009-02-26","precision":"day","phase":"afterlife","platform":"youtube","actor":"OK Go","actor_kind":"owner","text":"OK Go published the official YouTube upload that remains on its video page.","url":"https://www.youtube.com/watch?v=dTAAsCNK7RA"},{"seq":13,"date":"2010-01-08","precision":"day","phase":"press","platform":"audio","actor":"NPR","actor_kind":"press","text":"NPR reported more than 50 million lifetime views of the treadmill video.","url":"https://www.wrur.org/from-npr-music/2010-01-08/ok-go-adds-a-little-purple-rain-for-colour"},{"seq":14,"date":"2010-01-14","precision":"day","phase":"afterlife","platform":"web","actor":"Notre Dame Magazine / OK Go","actor_kind":"press","text":"Reported OK Go found the marching band’s treadmill imitation on YouTube and invited it to make a later video."}]},{"id":"HIS-01015","slug":"old-spice-the-man-your-man-could-smell-like","url":"https://howitspread.com/id/HIS-01015","title":"The Man Your Man Could Smell Like","owner":"Old Spice","kind":"campaign","sector":"beauty","origin":"mixed","region":"US","seed_date":"2010-02-04","peak_date":"2010-07-15","origin_platform":"youtube","platforms":"youtube;tv;press;web;reddit;x","mechanics":"response-chain;platform-jump;press-loop","score":26,"band":"Niche","provisional":true,"coverage":0.85,"reach":37,"contagion":35,"breadth":20,"velocity":2,"longevity":null,"events":12,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2010-02-04","precision":"day","phase":"seed","platform":"youtube","actor":"Old Spice","actor_kind":"owner","text":"Old Spice posted the Mustafa body-wash commercial on YouTube.","url":"https://www.youtube.com/watch?v=owGykVbfgUE"},{"seq":2,"date":"2010-02-08","precision":"day","phase":"jump","platform":"tv","actor":"Old Spice","actor_kind":"owner","text":"Old Spice began airing the commercial on American television.","url":"https://en.wikipedia.org/wiki/The_Man_Your_Man_Could_Smell_Like"},{"seq":3,"date":"2010-02-24","precision":"day","phase":"press","platform":"press","actor":"People","actor_kind":"press","text":"People reported that the original upload approached 2.9 million views.","url":"https://people.com/celebrity/meet-the-hot-new-old-spice-guy/"},{"seq":4,"date":"2010-06-26","precision":"day","phase":"afterlife","platform":"web","actor":"Cannes Lions","actor_kind":"brand","text":"The commercial won the Film Grand Prix at Cannes.","url":"https://en.wikipedia.org/wiki/The_Man_Your_Man_Could_Smell_Like"},{"seq":5,"date":"2010-06-29","precision":"day","phase":"response","platform":"youtube","actor":"Old Spice","actor_kind":"owner","text":"Old Spice released the follow-up commercial Questions.","url":"https://en.wikipedia.org/wiki/The_Man_Your_Man_Could_Smell_Like"},{"seq":6,"date":"2010-07-13","precision":"day","phase":"response","platform":"reddit","actor":"Old Spice","actor_kind":"owner","text":"Old Spice invited Reddit users to submit questions for video responses.","url":"https://www.reddit.com/r/entertainment/comments/cp190/the_old_spice_man_responds_to_the_internet/"},{"seq":7,"date":"2010-07-14","precision":"day","phase":"jump","platform":"x","actor":"Old Spice","actor_kind":"owner","text":"A worldwide promoted Twitter topic accompanied the response campaign.","url":"https://www.theguardian.com/technology/blog/2010/jul/14/old-spice-viral-video-campaign"},{"seq":8,"date":"2010-07-15","precision":"week","phase":"peak","platform":"youtube","actor":"Old Spice","actor_kind":"owner","text":"The response campaign exceeded 20 million views by its third day.","url":"https://www.dandad.org/insights/awards/old-spice-case-study-insights"},{"seq":9,"date":"2010-07-15","precision":"day","phase":"response","platform":"web","actor":"The Next Web / Reddit contributors","actor_kind":"press","text":"Documented a fan tool assembling personalized voicemail greetings from response-video audio fragments."},{"seq":10,"date":"2010-07-16","precision":"day","phase":"press","platform":"press","actor":"MarketingSherpa","actor_kind":"press","text":"MarketingSherpa documented video replies to Alyssa Milano, Kevin Rose and Perez Hilton.","url":"https://sherpablog.marketingsherpa.com/consumer-marketing/branding/powerful-viral-video-from-old-spice/"},{"seq":11,"date":"2010-07-26","precision":"day","phase":"commercial","platform":"press","actor":"Adweek","actor_kind":"press","text":"Adweek reported Nielsen body-wash sales growth alongside the campaign.","url":"https://web.archive.org/web/20101204061753/http://www.adweek.com/aw/content_display/news/agency/e3i3639278d2189e4efd2b8ab7d46542e93"},{"seq":12,"date":"2010-12-28","precision":"day","phase":"afterlife","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum selected the campaign among its favorite work of the year.","url":"https://www.thedrum.com/news/foggetts-favourites-2010-old-spice"}]},{"id":"HIS-01016","slug":"pharrell-happy","url":"https://howitspread.com/id/HIS-01016","title":"Pharrell Williams: Happy","owner":"Pharrell Williams","kind":"music","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2013-05-21","peak_date":"2014-02-27","origin_platform":"audio","platforms":"audio;youtube;web;tv","mechanics":"response-chain;challenge;platform-jump;press-loop","score":43,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":50,"velocity":null,"longevity":null,"events":15,"sources":17,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2013-05-21","precision":"day","phase":"seed","platform":"audio","actor":"Pharrell Williams","actor_kind":"owner","text":"The finished song streamed publicly; The FADER credited Rolling Stone with its premiere.","url":"https://www.thefader.com/2013/05/21/stream-pharrell-williams-happy/"},{"seq":2,"date":"2013-11-21","precision":"day","phase":"jump","platform":"youtube","actor":"Pharrell Williams / iamOTHER","actor_kind":"owner","text":"Pharrell released a 24-hour dance video and a shorter YouTube edit.","url":"https://www.youtube.com/watch?v=y6Sxv-sUYtM"},{"seq":3,"date":"2013-12-17","precision":"day","phase":"response","platform":"web","actor":"Columbia Records","actor_kind":"owner","text":"Columbia announced Pharrell’s signing and plans to include Happy on his next album.","url":"https://sony.mediaroom.com/2013-12-17-GRAMMY-Award-Winning-Superstar-Pharrell-Williams-Signs-With-Columbia-Records"},{"seq":4,"date":"2013-12-29","precision":"day","phase":"commercial","platform":"audio","actor":"UK singles chart","actor_kind":"public","country":"GB","text":"Happy reached No. 1 on the UK singles chart.","url":"https://www.officialcharts.com/charts/singles-chart/20131229/7501/"},{"seq":5,"date":"2014-02-27","precision":"day","phase":"peak","platform":"audio","actor":"Columbia Records","actor_kind":"owner","text":"Columbia announced Happy’s first No. 1 on the Billboard Hot 100.","url":"https://sony.mediaroom.com/2014-02-27-Pharrell-Williams-Happy-Tops-The-Billboard-Hot-100"},{"seq":6,"date":"2014-03-02","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts Company","actor_kind":"public","text":"Happy passed a million UK sales and returned to No. 1 for a third spell.","url":"https://www.officialcharts.com/chart-news/unstoppable-pharrell-scores-chart-record-hat-trick-as-happy-smashes-a-million__3804/"},{"seq":7,"date":"2014-03-02","precision":"day","phase":"jump","platform":"tv","actor":"Pharrell Williams","actor_kind":"owner","text":"Pharrell performed Happy at the Academy Awards.","url":"https://www.prweb.com/releases/pharrell_williams_and_the_un_foundation_partner_to_celebrate_international_day_of_happiness_support_humanitarian_work_around_the_world/prweb11650217.htm"},{"seq":8,"date":"2014-03-07","precision":"day","phase":"response","platform":"web","actor":"Pharrell Williams / UN Foundation","actor_kind":"owner","text":"The #HAPPYDAY campaign invited fans to submit their own dance videos.","url":"https://www.prweb.com/releases/pharrell_williams_and_the_un_foundation_partner_to_celebrate_international_day_of_happiness_support_humanitarian_work_around_the_world/prweb11650217.htm"},{"seq":9,"date":"2014-03-20","precision":"day","phase":"response","platform":"web","actor":"Pharrell Williams / UN Foundation","actor_kind":"owner","text":"Pharrell showcased #HAPPYDAY submissions by time zone for International Day of Happiness.","url":"https://time.com/31956/international-happiness-day-pharrell-dances/"},{"seq":10,"date":"2014-04-15","precision":"day","phase":"press","platform":"web","actor":"TheWrap","actor_kind":"press","text":"TheWrap reported that a clip of Pharrell crying over global Happy tributes was trending.","url":"https://www.thewrap.com/people-love-watching-happy-pharrell-cry-oprah-video/"},{"seq":11,"date":"2014-05-21","precision":"day","phase":"backlash","platform":"web","actor":"Tehran tribute participants / Iranian authorities","actor_kind":"public","text":"HRW reported six Tehran tribute participants released on bail; the alleged director remained detained.","url":"https://www.hrw.org/news/2014/05/24/iran-drop-case-against-happy-youth"},{"seq":12,"date":"2014-05-22","precision":"day","phase":"press","platform":"youtube","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post reported over 1,500 city tribute videos.","url":"https://www.washingtonpost.com/news/worldviews/wp/2014/05/22/when-happy-has-no-home-syrian-refugees-dance-to-pharrells-hit-song/"},{"seq":13,"date":"2014-07-14","precision":"day","phase":"afterlife","platform":"youtube","actor":"“Weird Al” Yankovic","actor_kind":"celebrity","text":"Weird Al released Tacky, his parody of Happy, with a cast of comedians.","url":"https://www.wired.com/2014/07/weird-al-happy-parody/"},{"seq":14,"date":"2014-12-03","precision":"day","phase":"commercial","platform":"audio","actor":"Spotify","actor_kind":"brand","text":"Spotify named Happy its most-streamed song worldwide for the year.","url":"https://time.com/3616091/spotify-most-streamed/"},{"seq":15,"date":"2014-12-31","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts Company","actor_kind":"public","text":"Happy finished as the UK’s biggest song of 2014 by combined sales and streams.","url":"https://www.officialcharts.com/chart-news/the-top-100-biggest-songs-of-2014-on-the-official-chart__7577/"}]},{"id":"HIS-01017","slug":"rickrolling","url":"https://howitspread.com/id/HIS-01017","title":"Rickrolling","owner":"","kind":"meme","sector":"culture","origin":"organic","region":"GLOBAL","seed_date":"2007-05-15","peak_date":"2008-04-01","origin_platform":"youtube","platforms":"youtube;web;facebook;press;tv;x;reddit","mechanics":"platform-jump;press-loop;response-chain","score":62,"band":"Viral","provisional":true,"coverage":0.5,"reach":70,"contagion":null,"breadth":50,"velocity":null,"longevity":null,"events":14,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2007-05-15","precision":"day","phase":"seed","platform":"youtube","actor":"Shawn Cotter / cotter548","actor_kind":"creator","text":"Cotter uploaded RickRoll'D and linked it on 4chan as a Grand Theft Auto IV trailer.","url":"https://observer.com/2012/09/meet-shawn-cotter-the-man-behind-the-rickroll/"},{"seq":2,"date":"2008-02-10","precision":"day","phase":"jump","platform":"web","actor":"Anonymous protesters","actor_kind":"public","text":"Protesters played the song at demonstrations against Scientology.","url":"https://melmagazine.com/en-us/story/an-oral-history-of-rickrolling"},{"seq":3,"date":"2008-03-26","precision":"day","phase":"press","platform":"web","actor":"WIRED / Pawl Fisher","actor_kind":"press","text":"Reported Fisher spliced several games into a basketball Rickroll video that fooled New York Times coverage."},{"seq":4,"date":"2008-04-01","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube redirected homepage featured-video links to Astley for April Fools' Day.","url":"https://www.wired.com/2008/04/youtube-rickrol/"},{"seq":5,"date":"2008-04-08","precision":"day","phase":"jump","platform":"web","actor":"New York Mets spectators","actor_kind":"public","text":"The song played at Shea Stadium following the online vote.","url":"https://melmagazine.com/en-us/story/an-oral-history-of-rickrolling"},{"seq":6,"date":"2008-05-03","precision":"day","phase":"jump","platform":"facebook","actor":"Ryan Goff","actor_kind":"creator","text":"Goff organized a Baltimore Rickroll flash mob through a Facebook event.","url":"https://melmagazine.com/en-us/story/an-oral-history-of-rickrolling"},{"seq":7,"date":"2008-08-09","precision":"day","phase":"afterlife","platform":"youtube","actor":"Hugh Atkin","actor_kind":"creator","text":"Atkin released BarackRoll, an edit assembling Obama speeches into the song.","url":"https://melmagazine.com/en-us/story/an-oral-history-of-rickrolling"},{"seq":8,"date":"2008-11-07","precision":"day","phase":"press","platform":"press","actor":"MusicRadar","actor_kind":"press","text":"MusicRadar reported Astley's Best Act Ever win at the MTV Europe Music Awards.","url":"https://www.musicradar.com/news/guitars/rick-astley-is-the-best-act-ever-hat-gets-eaten-180185"},{"seq":9,"date":"2008-11-27","precision":"day","phase":"jump","platform":"tv","actor":"Rick Astley","actor_kind":"celebrity","text":"Astley performed a Rickroll from Cartoon Network's Macy's parade float.","url":"https://melmagazine.com/en-us/story/an-oral-history-of-rickrolling"},{"seq":10,"date":"2008-12-22","precision":"day","phase":"afterlife","platform":"web","actor":"YouTube","actor_kind":"brand","text":"YouTube included Rickrolling in its year-end roundup of cultural phenomena.","url":"https://blog.youtube/culture-and-trends/youtube-year-end-video-roundup-look/"},{"seq":11,"date":"2011-07-27","precision":"day","phase":"afterlife","platform":"x","actor":"The White House","actor_kind":"brand","text":"The White House posted a Rickroll during a Twitter policy discussion.","url":"https://melmagazine.com/en-us/story/an-oral-history-of-rickrolling"},{"seq":12,"date":"2012-09-05","precision":"day","phase":"afterlife","platform":"press","actor":"Observer / Betabeat","actor_kind":"press","text":"Observer interviewed Cotter and reported over 64 million views of RickRoll'D.","url":"https://observer.com/2012/09/meet-shawn-cotter-the-man-behind-the-rickroll/"},{"seq":13,"date":"2020-06-17","precision":"day","phase":"afterlife","platform":"reddit","actor":"u/theMalleableDuck / Rick Astley","actor_kind":"public","text":"A Reddit user rickrolled Astley under his nostalgia post; Astley replied with applause and a salute.","url":"https://www.reddit.com/r/pics/comments/haucpf/ive_found_a_few_funny_memories_during_lockdown/"},{"seq":14,"date":"2021-07-31","precision":"day","phase":"afterlife","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported one billion plays of the later official music-video upload.","url":"https://www.theverge.com/2021/7/31/22603429/rick-astley-never-gonna-give-you-up-1-billion-youtube"}]},{"id":"HIS-01018","slug":"susan-boyle-britains-got-talent-audition","url":"https://howitspread.com/id/HIS-01018","title":"Susan Boyle's Britain's Got Talent audition","owner":"Susan Boyle / Britain's Got Talent","kind":"moment","sector":"entertainment","origin":"seeded","region":"GB","seed_date":"2009-04-11","peak_date":"2009-04-19","origin_platform":"tv","platforms":"tv;press;web;facebook;youtube","mechanics":"underdog;platform-jump;press-loop;controversy","score":43,"band":"Notable","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":30,"velocity":60,"longevity":null,"events":14,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2009-04-11","precision":"day","phase":"seed","platform":"tv","actor":"Britain's Got Talent","actor_kind":"owner","country":"GB","text":"ITV broadcast Boyle's audition singing I Dreamed a Dream.","url":"https://www.itv.com/britainsgottalent/articles/10-years-of-bgt-susan-boyle-first-audition"},{"seq":2,"date":"2009-04-14","precision":"day","phase":"jump","platform":"tv","actor":"Anderson Cooper 360","actor_kind":"press","country":"US","text":"CNN aired the audition and reported nearly four million YouTube hits.","url":"https://transcripts.cnn.com/show/acd/date/2009-04-14/segment/02"},{"seq":3,"date":"2009-04-14","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED linked the audition and a Boyle fan site, preserving an early web-to-video referral trail."},{"seq":4,"date":"2009-04-16","precision":"day","phase":"press","platform":"tv","actor":"CNN","actor_kind":"press","text":"CNN reported over 15 million views and Boyle's appearance on CBS's Early Show.","url":"https://transcripts.cnn.com/show/ec/date/2009-04-16/segment/01"},{"seq":5,"date":"2009-04-17","precision":"day","phase":"response","platform":"tv","actor":"Susan Boyle","actor_kind":"owner","text":"Boyle joined Larry King Live; King reported 30 million YouTube hits.","url":"https://transcripts.cnn.com/show/lkl/date/2009-04-17/segment/01"},{"seq":6,"date":"2009-04-19","precision":"week","phase":"peak","platform":"web","actor":"Visible Measures","actor_kind":"brand","text":"Related videos reached 93.2 million views.","url":"https://www.cbsnews.com/news/boyle-mania-video-views-doubled-to-100-million-this-weekend/"},{"seq":7,"date":"2009-04-19","precision":"day","phase":"jump","platform":"tv","actor":"NHK","actor_kind":"press","country":"JP","text":"NHK covered Boyle; Japanese-subtitled uploads also circulated online.","url":"https://www.itmedia.co.jp/news/article/0904/20/1090420023/"},{"seq":8,"date":"2009-04-20","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported that the viral clip was not being monetized on YouTube.","url":"https://www.wired.com/2009/04/susan-boyle-nev/"},{"seq":9,"date":"2009-04-24","precision":"day","phase":"jump","platform":"facebook","actor":"Fremantle / South Park","actor_kind":"brand","text":"South Park referenced Boyle; her Fremantle-managed Facebook page reached 1.5 million fans.","url":"https://www.theguardian.com/media/organgrinder/2009/apr/24/britains-got-talent-susan-boyle-liveblog"},{"seq":10,"date":"2009-04-24","precision":"day","phase":"response","platform":"youtube","actor":"FremantleMedia","actor_kind":"owner","text":"Fremantle launched an official Britain's Got Talent YouTube channel outside Britain.","url":"https://www.theguardian.com/media/2009/apr/26/susan-boyle-youtube-itv"},{"seq":11,"date":"2009-05-01","precision":"month","phase":"backlash","platform":"press","actor":"BBC Learning English","actor_kind":"press","text":"The BBC described debate about judging Boyle by her appearance.","url":"https://downloads.bbc.co.uk/worldservice/learningenglish/britain/090519_nab_susan_boyle.pdf"},{"seq":12,"date":"2009-05-30","precision":"day","phase":"afterlife","platform":"tv","actor":"Susan Boyle","actor_kind":"owner","text":"Boyle finished second to Diversity in the final.","url":"https://www.theguardian.com/media/2009/may/30/britains-got-talent-diversity-susan-boyle"},{"seq":13,"date":"2009-12-16","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube ranked the audition first in its global most-watched video list.","url":"https://blog.youtube/culture-and-trends/what-you-watched-and-searched-for-on/"},{"seq":14,"date":"2012-09-04","precision":"day","phase":"afterlife","platform":"youtube","actor":"Britain's Got Talent","actor_kind":"owner","text":"Britain's Got Talent published another official upload of the audition.","url":"https://www.youtube.com/watch?v=deRF9oEbRso"}]},{"id":"HIS-01019","slug":"volvo-trucks-the-epic-split","url":"https://howitspread.com/id/HIS-01019","title":"The Epic Split","owner":"Volvo Trucks","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"SE","seed_date":"2013-11-14","peak_date":"2013-11-15","origin_platform":"youtube","platforms":"youtube;press;web","mechanics":"spectacle;response-chain;platform-jump;press-loop","score":52,"band":"Notable","provisional":true,"coverage":0.85,"reach":54,"contagion":35,"breadth":30,"velocity":100,"longevity":null,"events":11,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2013-11-14","precision":"day","phase":"seed","platform":"youtube","actor":"Volvo Trucks","actor_kind":"owner","text":"Volvo Trucks announced the Van Damme film demonstrating its steering system.","url":"https://www.youtube.com/watch?v=M7FIvfx5J10"},{"seq":2,"date":"2013-11-15","precision":"week","phase":"peak","platform":"youtube","actor":"Volvo Trucks","actor_kind":"owner","text":"The film was the world’s most shared video a day after release, according to Volvo.","url":"https://news.cision.com/volvo-trucks/r/epic-triumph-for-volvo-trucks--campaign-at-cannes-lions,c9604614"},{"seq":3,"date":"2013-11-15","precision":"day","phase":"press","platform":"press","actor":"ITV News","actor_kind":"press","text":"ITV reported that the video had been played 10 million times.","url":"https://www.itv.com/news/2013-11-15/jean-claude-van-dammes-epic-split-stunt-goes-viral"},{"seq":4,"date":"2013-11-16","precision":"day","phase":"jump","platform":"youtube","actor":"Artjail","actor_kind":"brand","text":"Artjail published a parody replacing Van Damme’s face with Rob Ford’s.","url":"https://knowyourmeme.com/memes/jean-claude-van-dammes-epic-split"},{"seq":5,"date":"2013-11-20","precision":"day","phase":"press","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times covered Channing Tatum’s food-cart parody.","url":"https://www.latimes.com/entertainment/gossip/la-et-mg-channing-tatum-epic-splits-parody-video-20131120-story.html"},{"seq":6,"date":"2013-11-26","precision":"day","phase":"press","platform":"press","actor":"fxguide","actor_kind":"press","text":"fxguide explained the shoot and the removal of safety wires in post-production.","url":"https://www.fxguide.com/quicktakes/behind-the-scenes-of-jcvds-epic-volvo-split/"},{"seq":7,"date":"2013-12-11","precision":"day","phase":"commercial","platform":"web","actor":"Volvo Trucks","actor_kind":"owner","text":"Volvo reported more than 59 million YouTube views and described its media distribution.","url":"https://news.cision.com/volvo-trucks/r/viral-marketing-huge-success-for-volvo-trucks,c9510586"},{"seq":8,"date":"2013-12-20","precision":"day","phase":"afterlife","platform":"youtube","actor":"Delov Digital","actor_kind":"creator","text":"Entertainment Tonight covered Delov Digital’s CGI Chuck Norris airplane parody.","url":"https://www.etonline.com/news/142024_Chuck_Norris_Spoofs_Jean_Claude_Van_Damme_in_Epic_Airplane_Split"},{"seq":9,"date":"2014-05-09","precision":"day","phase":"afterlife","platform":"web","actor":"The One Show","actor_kind":"brand","text":"The Epic Split received Best in Show at The One Show in New York.","url":"https://mb.cision.com/Main/6667/9583101/243242.pdf"},{"seq":10,"date":"2014-06-18","precision":"day","phase":"press","platform":"press","actor":"Fast Company","actor_kind":"press","text":"Fast Company examined the creative strategy behind the wider Live Test campaign.","url":"https://www.fastcompany.com/3031654/how-volvo-trucks-pulled-off-an-epic-split-and-a-game-changing-campaign"},{"seq":11,"date":"2014-06-22","precision":"day","phase":"afterlife","platform":"web","actor":"Volvo Trucks","actor_kind":"owner","text":"Volvo reported Cannes awards and more than 73 million views for The Epic Split.","url":"https://news.cision.com/volvo-trucks/r/epic-triumph-for-volvo-trucks--campaign-at-cannes-lions,c9604614"}]},{"id":"HIS-01020","slug":"ylvis-the-fox","url":"https://howitspread.com/id/HIS-01020","title":"The Fox (What Does the Fox Say?)","owner":"Ylvis","kind":"music","sector":"entertainment","origin":"seeded","region":"NO","seed_date":"2013-09-03","peak_date":"2013-10-11","origin_platform":"youtube","platforms":"youtube;press;tv;audio;retail;web","mechanics":"platform-jump;press-loop;response-chain","score":36,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":40,"velocity":30,"longevity":null,"events":16,"sources":16,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2013-09-03","precision":"day","phase":"seed","platform":"youtube","actor":"Ylvis / TVNorge","actor_kind":"owner","text":"The final music video went online to promote Ylvis’s television show.","url":"https://www.youtube.com/watch?v=jofNR_WkoCE"},{"seq":2,"date":"2013-09-06","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","country":"GB","text":"The Guardian covered the video’s international spread.","url":"https://www.theguardian.com/technology/blog/2013/sep/06/ylvis-the-fox-youtube-video"},{"seq":3,"date":"2013-09-17","precision":"day","phase":"jump","platform":"tv","actor":"Fox","actor_kind":"brand","country":"US","text":"Fox unveiled a network promo set to The Fox.","url":"https://www.tvguide.com/news/exclusive-ylvis-fox-promo-1070416/"},{"seq":4,"date":"2013-09-20","precision":"day","phase":"jump","platform":"youtube","actor":"The Fine Brothers","actor_kind":"creator","text":"The Mary Sue covered the Fine Brothers’ Elders React episode; this dates coverage, not the original upload.","url":"https://en.wikipedia.org/wiki/The_Fox_(What_Does_the_Fox_Say%3F)"},{"seq":5,"date":"2013-09-20","precision":"day","phase":"response","platform":"tv","actor":"Ylvis","actor_kind":"owner","text":"Ylvis appeared on Ellen and performed the song.","url":"https://www.eonline.com/news/461118/ellen-degeneres-recreates-viral-hit-what-does-the-fox-say-on-her-show-check-it-out"},{"seq":6,"date":"2013-09-21","precision":"day","phase":"press","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP reported Ylvis’s fox-costumed performance at the iHeartRadio festival.","url":"https://www.cbsnews.com/sanfrancisco/news/old-school-rules-at-iheartradio-music-festival/"},{"seq":7,"date":"2013-09-28","precision":"week","phase":"commercial","platform":"audio","actor":"Official Charts","actor_kind":"brand","text":"The song entered the UK singles chart at No. 88.","url":"https://www.officialcharts.com/songs/ylvis-the-fox/"},{"seq":8,"date":"2013-10-11","precision":"day","phase":"peak","platform":"audio","actor":"ITV News","actor_kind":"press","text":"ITV reported the song at No. 6 on the Billboard Hot 100.","url":"https://www.itv.com/news/2013-10-11/norwegian-pop-video-tipped-as-the-new-gangnam-what-does-the-fox-say-ylvis"},{"seq":9,"date":"2013-10-15","precision":"day","phase":"press","platform":"press","actor":"SPIN","actor_kind":"press","text":"SPIN interviewed Ylvis during their US television visit.","url":"https://www.spinmagazine.com/2013/10/ylvis-what-does-the-fox-say-interview-2013/"},{"seq":10,"date":"2013-10-18","precision":"day","phase":"press","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork examined the song’s chart rise under Billboard’s YouTube-inclusive rules.","url":"https://pitchfork.com/thepitch/106-ylvis-psy-and-how-youtube-changed-the-charts/"},{"seq":11,"date":"2013-11-02","precision":"week","phase":"commercial","platform":"audio","actor":"Official Charts","actor_kind":"brand","text":"The single reached its UK chart peak of No. 17.","url":"https://www.officialcharts.com/songs/ylvis-the-fox/"},{"seq":12,"date":"2013-11-11","precision":"day","phase":"commercial","platform":"retail","actor":"Simon & Schuster","actor_kind":"brand","text":"Simon & Schuster announced a picture book and a 250,000-copy first printing.","url":"https://www.prnewswire.com/news-releases/ss-books-for-young-readers-to-publish-what-does-the-fox-say--by-viral-video-sensation-ylvis-in-december-2013-231459841.html"},{"seq":13,"date":"2013-12-10","precision":"day","phase":"commercial","platform":"retail","actor":"Ylvis and Svein Nyhus","actor_kind":"owner","text":"The illustrated book What Does the Fox Say? was published.","url":"https://www.simonandschuster.co.uk/books/What-Does-the-Fox-Say/Ylvis/9781471121951"},{"seq":14,"date":"2013-12-11","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube named The Fox its top trending video of 2013.","url":"https://blog.youtube/culture-and-trends/youtube-rewind-2013/"},{"seq":15,"date":"2013-12-20","precision":"day","phase":"commercial","platform":"retail","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly reported the book at No. 3 on its children’s picture-book bestseller list.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/60466-this-week-s-bestsellers-december-23-2013.html"},{"seq":16,"date":"2022-09-19","precision":"day","phase":"afterlife","platform":"web","actor":"Ylvis / Fighters Girls","actor_kind":"owner","text":"Ylvis sang The Fox live for kitsune-dance day while the Fighters Girls performed a special version of the routine."}]},{"id":"HIS-01021","slug":"always-likeagirl","url":"https://howitspread.com/id/HIS-01021","title":"Always #LikeAGirl","owner":"Always","kind":"campaign","sector":"health","origin":"mixed","region":"US","seed_date":"2014-06-26","peak_date":"2015-02-01","origin_platform":"youtube","platforms":"youtube;press;tv;web","mechanics":"platform-jump;transgression","score":13,"band":"Niche","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":0,"velocity":0,"longevity":null,"events":6,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-06-26","precision":"day","phase":"seed","platform":"youtube","actor":"Always","actor_kind":"owner","text":"Always launched the original LikeAGirl film with limited paid support.","url":"https://darnellworks.com/cutters/always.htm"},{"seq":2,"date":"2014-06-26","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered the film’s contrast between older participants and younger girls."},{"seq":3,"date":"2015-02-01","precision":"day","phase":"peak","platform":"tv","actor":"Always","actor_kind":"owner","text":"Always aired a shortened version of the film during the Super Bowl.","url":"https://techcrunch.com/2015/02/01/pgs-likeagirl-ad-scored-the-most-social-buzz-during-super-bowl-2015/"},{"seq":4,"date":"2015-03-03","precision":"day","phase":"response","platform":"web","actor":"Always","actor_kind":"owner","text":"Always released Stronger Together ahead of International Women’s Day."},{"seq":5,"date":"2015-05-21","precision":"day","phase":"afterlife","platform":"web","actor":"Contagious","actor_kind":"press","text":"Contagious reported that the campaign had passed its global video-view milestone."},{"seq":6,"date":"2015-05-21","precision":"day","phase":"afterlife","platform":"web","actor":"Leo Burnett Worldwide","actor_kind":"owner","text":"The campaign received eight D&AD Pencils, including a Black Pencil.","url":"https://www.prnewswire.com/news-releases/pg-always-likeagirl-created-by-leo-burnett-biggest-winner-at-dad-awards-300087723.html"}]},{"id":"HIS-01022","slug":"artemas-i-like-the-way-you-kiss-me","url":"https://howitspread.com/id/HIS-01022","title":"I Like the Way You Kiss Me","owner":"Artemas","kind":"music","sector":"entertainment","origin":"seeded","region":"GB","seed_date":"2024-03-19","peak_date":"2024-04-25","origin_platform":"audio","platforms":"instagram;audio;press","mechanics":"platform-jump;press-loop","score":33,"band":"Niche","provisional":false,"coverage":0.8,"reach":27,"contagion":null,"breadth":20,"velocity":34,"longevity":63,"events":9,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-03-15","precision":"day","phase":"precursor","platform":"instagram","actor":"Artemas","actor_kind":"owner","text":"Artemas announced I Like the Way You Kiss Me on social media.","url":"https://en.wikipedia.org/wiki/I_Like_the_Way_You_Kiss_Me"},{"seq":2,"date":"2024-03-19","precision":"day","phase":"seed","platform":"audio","actor":"Artemas","actor_kind":"owner","text":"Artemas released I Like the Way You Kiss Me independently.","url":"https://en.wikipedia.org/wiki/I_Like_the_Way_You_Kiss_Me"},{"seq":3,"date":"2024-03-20","precision":"day","phase":"press","platform":"press","actor":"Ones to Watch","actor_kind":"press","text":"Ones to Watch covered the single and linked its lyric video.","url":"https://www.onestowatch.com/en/blog/artemas-i-like-the-way-you-kiss-me"},{"seq":4,"date":"2024-04-02","precision":"day","phase":"press","platform":"press","actor":"Billboard","actor_kind":"press","text":"Reported over 300,000 TikTok clips and a No. 70 Hot 100 debut on the April 6 chart."},{"seq":5,"date":"2024-04-04","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"In the UK chart week ending 2024-04-04, i Like the Way You Kiss Me entered the UK chart at Number 13.","url":"https://www.officialcharts.com/songs/artemas-i-like-the-way-you-kiss-me/"},{"seq":6,"date":"2024-04-11","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2024-04-11, i Like the Way You Kiss Me entered the UK Top 10 at Number 6.","url":"https://www.officialcharts.com/songs/artemas-i-like-the-way-you-kiss-me/"},{"seq":7,"date":"2024-04-25","precision":"week","phase":"peak","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2024-04-25, i Like the Way You Kiss Me reached Number 3 in the UK.","url":"https://www.officialcharts.com/songs/artemas-i-like-the-way-you-kiss-me/"},{"seq":8,"date":"2024-05-23","precision":"day","phase":"press","platform":"press","actor":"Official Charts","actor_kind":"press","text":"Official Charts linked TikTok ubiquity to Artemas' streaming and chart success.","url":"https://www.officialcharts.com/chart-news/who-is-artemas-the-vibey-singer-songwriter-breaking-big-with-i-like-the-way-you-kiss-me/"},{"seq":9,"date":"2024-06-19","precision":"day","phase":"afterlife","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian included Artemas in its report on darkwave's mainstream growth.","url":"https://www.theguardian.com/music/article/2024/jun/19/darkwave-the-gothic-genre-lighting-up-pop"}]},{"id":"HIS-01023","slug":"bad-luck-brian","url":"https://howitspread.com/id/HIS-01023","title":"Bad Luck Brian","owner":"Kyle 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captions.","url":"https://knowyourmeme.com/memes/bad-luck-brian"},{"seq":3,"date":"2012-03-12","precision":"day","phase":"response","platform":"reddit","actor":"Very_Juicy","actor_kind":"creator","text":"A Reddit post reused the portrait with a classroom joke.","url":"https://knowyourmeme.com/memes/bad-luck-brian"},{"seq":4,"date":"2012-03-19","precision":"day","phase":"jump","platform":"web","actor":"9gag users","actor_kind":"public","text":"The classroom caption was reposted to 9gag.","url":"https://knowyourmeme.com/memes/bad-luck-brian"},{"seq":5,"date":"2012-03-19","precision":"day","phase":"peak","platform":"web","actor":"Pinterest users","actor_kind":"public","text":"The same image was pinned on Pinterest during the renewed circulation.","url":"https://knowyourmeme.com/memes/bad-luck-brian"},{"seq":6,"date":"2012-04-11","precision":"day","phase":"response","platform":"reddit","actor":"Kyle Craven","actor_kind":"owner","text":"An attempted Bad Luck Brian Ask Me Anything thread was removed.","url":"https://knowyourmeme.com/memes/bad-luck-brian"},{"seq":7,"date":"2012-05-08","precision":"day","phase":"response","platform":"reddit","actor":"Kyle Craven","actor_kind":"owner","text":"Craven’s AMA invited a bar meetup; redgiant87 immediately turned that invitation into a Bad Luck Brian joke.","url":"https://knowyourmeme.com/memes/bad-luck-brian"},{"seq":8,"date":"2015-01-05","precision":"day","phase":"press","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Washington Post profiled Craven's life after the meme.","url":"https://www.washingtonpost.com/lifestyle/style/being-bad-luck-brian-when-the-meme-that-made-you-famous-starts-to-fade-away/2015/01/05/07cbf6ac-907c-11e4-a412-4b735edc7175_story.html"},{"seq":9,"date":"2018-10-05","precision":"day","phase":"commercial","platform":"youtube","actor":"McDonald's","actor_kind":"brand","text":"McDonald's launched a giveaway campaign featuring Bad Luck Brian.","url":"https://www.alistdaily.com/lifestyle/mcdonalds-takes-another-stab-at-meme-marketing-with-bad-luck-brian-ad/"},{"seq":10,"date":"2021-03-09","precision":"day","phase":"afterlife","platform":"web","actor":"Kyle Craven and Ian Davies","actor_kind":"owner","text":"An NFT auction of the original photograph closed.","url":"https://www.businessinsider.com/bad-luck-brian-meme-nft-crypto-art-blockchain-ethereum-foundation-2021-3"}]},{"id":"HIS-01024","slug":"baked-feta-pasta","url":"https://howitspread.com/id/HIS-01024","title":"Baked feta pasta","owner":"Jenni Häyrinen","kind":"food","sector":"food-beverage","origin":"organic","region":"FI","seed_date":"2019-02-04","peak_date":"2021-02-11","origin_platform":"web","platforms":"web;retail;press","mechanics":"platform-jump;press-loop","score":0,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":0,"velocity":0,"longevity":null,"events":9,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-02-04","precision":"day","phase":"seed","platform":"web","actor":"Jenni Häyrinen","actor_kind":"owner","text":"Häyrinen published her simplified uunifetapasta recipe.","url":"https://liemessa.fi/2019/02/uunifetapasta/"},{"seq":2,"date":"2020-09-07","precision":"day","phase":"response","platform":"web","actor":"Jenni Häyrinen","actor_kind":"owner","text":"Published an English recipe, noting that an informal translation had already reached blogger MacKenzie Smith.","url":"https://liemessa.fi/2020/09/baked-feta-pasta-original-recipe/"},{"seq":3,"date":"2021-01-28","precision":"day","phase":"jump","platform":"web","actor":"Yumna Jawad","actor_kind":"creator","text":"Jawad published the recipe after learning it from Grilled Cheese Social.","url":"https://feelgoodfoodie.net/recipe/baked-feta-pasta/"},{"seq":4,"date":"2021-02-07","precision":"day","phase":"commercial","platform":"retail","actor":"Instacart","actor_kind":"brand","text":"Instacart later reported a 106% ingredient-order increase.","url":"https://company.instacart.com/updates/2021-year-in-groceries"},{"seq":5,"date":"2021-02-08","precision":"day","phase":"response","platform":"web","actor":"Jenni Häyrinen","actor_kind":"owner","text":"Added a dated update naming Grilled Cheese Social and Feel Good Foodie as TikTok amplifiers and asking for credit."},{"seq":6,"date":"2021-02-09","precision":"day","phase":"commercial","platform":"web","actor":"Instacart","actor_kind":"brand","text":"Feta ranked 125th in Instacart searches, up 308 places in two weeks.","url":"https://company.instacart.com/updates/2021-year-in-groceries"},{"seq":7,"date":"2021-02-11","precision":"day","phase":"peak","platform":"press","actor":"The Washington Post","actor_kind":"press","text":"The Post reported 52 million views for the baked-feta-pasta hashtag on TikTok.","url":"https://www.washingtonpost.com/food/2021/02/11/baked-feta-pasta-recipe-tiktok/"},{"seq":8,"date":"2021-02-11","precision":"day","phase":"press","platform":"press","actor":"Allrecipes","actor_kind":"press","text":"Allrecipes explained complaints about grainy feta sauce.","url":"https://www.allrecipes.com/article/baked-feta-pasta-what-you-should-know/"},{"seq":9,"date":"2021-02-28","precision":"day","phase":"afterlife","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian recommended a wine pairing for the viral recipe.","url":"https://www.theguardian.com/food/2021/feb/28/david-williams-wines-of-the-week-the-perfect-complement-for-feta-or-manchego"}]},{"id":"HIS-01025","slug":"ckay-love-nwantiti","url":"https://howitspread.com/id/HIS-01025","title":"Love Nwantiti","owner":"CKay","kind":"music","sector":"entertainment","origin":"seeded","region":"NG","seed_date":"2019-08-29","peak_date":"2021-10-14","origin_platform":"audio","platforms":"audio;youtube;tiktok;press;web","mechanics":"audio-meme;challenge","score":41,"band":"Notable","provisional":false,"coverage":1,"reach":37,"contagion":60,"breadth":20,"velocity":32,"longevity":61,"events":9,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-08-29","precision":"day","phase":"seed","platform":"audio","actor":"CKay","actor_kind":"owner","text":"CKay released Love Nwantiti on CKay the First.","url":"https://en.wikipedia.org/wiki/Love_Nwantiti"},{"seq":2,"date":"2020-02-14","precision":"day","phase":"response","platform":"youtube","actor":"CKay","actor_kind":"owner","text":"CKay released the Joeboy and Kuami Eugene remix video.","url":"https://en.wikipedia.org/wiki/Love_Nwantiti"},{"seq":3,"date":"2021-09-01","precision":"month","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"A slowed remix of Love Nwantiti spread through TikTok clips.","url":"https://www.okayafrica.com/how-ckays-love-nwantiti-became-the-worlds-song/198759"},{"seq":4,"date":"2021-09-23","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"In the UK chart week ending 2021-09-23, love Nwantiti entered the UK chart at Number 23.","url":"https://www.officialcharts.com/songs/ckay-love-nwantiti-ah-ah-ah/"},{"seq":5,"date":"2021-09-30","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2021-09-30, love Nwantiti climbed to Number 9 in the UK.","url":"https://www.officialcharts.com/songs/ckay-love-nwantiti-ah-ah-ah/"},{"seq":6,"date":"2021-10-14","precision":"week","phase":"peak","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2021-10-14, love Nwantiti reached Number 3 on the UK chart.","url":"https://www.officialcharts.com/songs/ckay-love-nwantiti-ah-ah-ah/"},{"seq":7,"date":"2021-10-20","precision":"day","phase":"press","platform":"press","actor":"OkayAfrica","actor_kind":"press","text":"OkayAfrica reported widespread TikTok reuse and a Tracy Joseph dance routine.","url":"https://www.okayafrica.com/how-ckays-love-nwantiti-became-the-worlds-song/198759"},{"seq":8,"date":"2021-10-20","precision":"day","phase":"response","platform":"web","actor":"CKay","actor_kind":"owner","text":"Described contacting DJ Yo over an uncredited acoustic bootleg and posting an acoustic clip to establish authorship."},{"seq":9,"date":"2021-11-05","precision":"day","phase":"afterlife","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork covered the video for the North African remix with ElGrandeToto.","url":"https://pitchfork.com/news/ckay-shares-new-love-nwantiti-video-watch/"}]},{"id":"HIS-01026","slug":"cronut","url":"https://howitspread.com/id/HIS-01026","title":"Cronut","owner":"Dominique Ansel","kind":"food","sector":"food-beverage","origin":"seeded","region":"US","seed_date":"2013-05-10","peak_date":"2013-06-05","origin_platform":"retail","platforms":"press;retail","mechanics":"scarcity-drop;dupe-economy;press-loop","score":27,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":20,"velocity":37,"longevity":null,"events":8,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2013-05-09","precision":"day","phase":"precursor","platform":"press","actor":"Grub Street","actor_kind":"press","text":"Grub Street previewed the pastry before sales began.","url":"https://www.grubstreet.com/2013/05/dominique-ansel-cronut.html"},{"seq":2,"date":"2013-05-10","precision":"day","phase":"seed","platform":"retail","actor":"Dominique Ansel","actor_kind":"owner","text":"Dominique Ansel Bakery began selling the Cronut in New York.","url":"https://www.grubstreet.com/2013/05/dominique-ansel-cronut.html"},{"seq":3,"date":"2013-05-20","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC News reported daily queues and sell-outs within an hour.","url":"https://abcnews.com/blogs/lifestyle/2013/05/meet-the-cronut-croissant-donut-hybrid-takes-pastry-world-by-storm"},{"seq":4,"date":"2013-05-30","precision":"day","phase":"commercial","platform":"retail","actor":"Dominique Ansel Bakery","actor_kind":"owner","text":"New York reported 200 Cronuts produced daily and queues beginning two hours before opening.","url":"https://nymag.com/intelligencer/2013/05/cronut-business-has-a-scaling-problem.html"},{"seq":5,"date":"2013-06-05","precision":"day","phase":"peak","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported queues, Craigslist resales and overseas imitations.","url":"https://www.theguardian.com/lifeandstyle/2013/jun/05/cronut-pastry-sensation-croissant-doughnut"},{"seq":6,"date":"2013-07-31","precision":"day","phase":"jump","platform":"press","actor":"Sam Dean / Bon Appétit","actor_kind":"press","text":"Directed readers to Philippine blog SushiBytes’ homemade adaptation with calamansi glaze."},{"seq":7,"date":"2014-05-16","precision":"day","phase":"response","platform":"press","actor":"Dominique Ansel","actor_kind":"owner","text":"Ansel announced Nutella Cronut holes for a New York anniversary event.","url":"https://time.com/100934/nutella-cronut-holes/"},{"seq":8,"date":"2023-05-09","precision":"day","phase":"afterlife","platform":"press","actor":"The Spruce Eats","actor_kind":"press","text":"Ansel said the bakery still sold out daily a decade later.","url":"https://www.thespruceeats.com/10-year-anniversary-cronut-chef-dominique-ansel-interview-7495999"}]},{"id":"HIS-01027","slug":"dart-asteroid-impact","url":"https://howitspread.com/id/HIS-01027","title":"DART’s asteroid impact","owner":"NASA","kind":"moment","sector":"education","origin":"seeded","region":"US","seed_date":"2022-09-26","peak_date":"2022-09-27","origin_platform":"youtube","platforms":"youtube;press;web","mechanics":"spectacle;platform-jump","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":5,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-09-26","precision":"day","phase":"seed","platform":"youtube","actor":"NASA","actor_kind":"owner","text":"DART’s live camera feed ended when the spacecraft hit 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DavidAfterDentist.com.","url":"https://knowyourmeme.com/memes/david-after-dentist"},{"seq":3,"date":"2009-02-09","precision":"day","phase":"press","platform":"press","actor":"The Wall Street Journal","actor_kind":"press","text":"The Wall Street Journal interviewed DeVore about posting the video.","url":"https://knowyourmeme.com/memes/david-after-dentist"},{"seq":4,"date":"2009-02-09","precision":"day","phase":"press","platform":"press","actor":"Lewis Wallace / WIRED","actor_kind":"press","text":"Embedded a Christian Bale-rant mashup and linked a separate lightsaber derivative."},{"seq":5,"date":"2009-03-16","precision":"day","phase":"response","platform":"facebook","actor":"David DeVore Sr.","actor_kind":"owner","text":"An official Facebook page for the video was created.","url":"https://knowyourmeme.com/memes/david-after-dentist"},{"seq":6,"date":"2009-12-01","precision":"month","phase":"afterlife","platform":"press","actor":"PC Magazine","actor_kind":"press","text":"PC Magazine 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entry."},{"seq":6,"date":"2024-02-29","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2024-02-29, end of Beginning climbed to Number 11 in the UK.","url":"https://www.officialcharts.com/songs/djo-end-of-beginning/"},{"seq":7,"date":"2024-03-07","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2024-03-07, end of Beginning entered the UK Top 5.","url":"https://www.officialcharts.com/songs/djo-end-of-beginning/"},{"seq":8,"date":"2024-03-19","precision":"day","phase":"press","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian interviewed Joe Keery about his viral music 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chart.","url":"https://www.officialcharts.com/songs/djo-end-of-beginning/"}]},{"id":"HIS-01031","slug":"doge-meme","url":"https://howitspread.com/id/HIS-01031","title":"Doge","owner":"","kind":"meme","sector":"culture","origin":"organic","region":"JP","seed_date":"2010-02-12","peak_date":"2013-12-31","origin_platform":"web","platforms":"web;reddit;youtube;press;x","mechanics":"platform-jump;press-loop","score":30,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":30,"velocity":null,"longevity":null,"events":8,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2010-02-12","precision":"day","phase":"seed","platform":"web","actor":"Atsuko Sato","actor_kind":"creator","text":"Sato published photographs of Kabosu, including the sideways-glancing 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rose.","url":"https://www.theverge.com/2013/12/31/24164199/doge-meme-rescue-dog-wow"},{"seq":5,"date":"2013-11-20","precision":"day","phase":"afterlife","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube added a Comic Sans search Easter egg for doge meme.","url":"https://knowyourmeme.com/memes/doge"},{"seq":6,"date":"2013-12-01","precision":"month","phase":"commercial","platform":"web","actor":"Dogecoin developers","actor_kind":"creator","text":"Dogecoin launched using the Shiba meme as its identity.","url":"https://en.wikipedia.org/wiki/Doge_(meme)"},{"seq":7,"date":"2013-12-31","precision":"day","phase":"peak","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge published a report tracing the meme back to Kabosu and her 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prompt."},{"seq":3,"date":"2022-10-25","precision":"day","phase":"precursor","platform":"web","actor":"Black Salt","actor_kind":"owner","text":"Added a temporary storage tray in response to demo feedback submitted through Discord, Twitter and F10."},{"seq":4,"date":"2023-03-30","precision":"day","phase":"seed","platform":"web","actor":"Black Salt Games","actor_kind":"owner","text":"Dredge launched for PC and consoles.","url":"https://store.steampowered.com/app/1562430/DREDGE/"},{"seq":5,"date":"2023-03-31","precision":"day","phase":"commercial","platform":"web","actor":"Black Salt Games","actor_kind":"owner","text":"Dredge passed 100,000 sales within its first 24 hours.","url":"https://www.gamedeveloper.com/business/dredge-smashes-internal-expectations-after-topping-1-million-sales"},{"seq":6,"date":"2023-04-02","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam concurrency reached 12,686 players.","url":"https://steamdb.info/app/1562430/charts/"},{"seq":7,"date":"2023-10-07","precision":"day","phase":"press","platform":"press","actor":"Game Developer","actor_kind":"press","text":"Game Developer interviewed the team about sales exceeding expectations.","url":"https://www.gamedeveloper.com/business/dredge-smashes-internal-expectations-after-topping-1-million-sales"},{"seq":8,"date":"2023-10-07","precision":"day","phase":"commercial","platform":"web","actor":"Black Salt Games","actor_kind":"owner","text":"Black Salt Games reported more than one million copies sold.","url":"https://www.gamedeveloper.com/business/dredge-smashes-internal-expectations-after-topping-1-million-sales"},{"seq":9,"date":"2023-11-16","precision":"day","phase":"response","platform":"web","actor":"Black Salt Games","actor_kind":"owner","text":"The Pale Reach expansion launched.","url":"https://en.wikipedia.org/wiki/Dredge_(video_game)"},{"seq":10,"date":"2023-12-01","precision":"month","phase":"afterlife","platform":"web","actor":"Dave the Diver","actor_kind":"brand","text":"Dredge content crossed over into Dave the Diver.","url":"https://en.wikipedia.org/wiki/Dredge_(video_game)"}]},{"id":"HIS-01033","slug":"emily-mariko-salmon-rice-bowl","url":"https://howitspread.com/id/HIS-01033","title":"Emily Mariko’s salmon rice bowl","owner":"Emily 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viewers for duets."},{"seq":3,"date":"2021-09-30","precision":"day","phase":"peak","platform":"press","actor":"Mashable","actor_kind":"press","text":"Mashable reported that a later salmon-bowl video had passed 30 million views.","url":"https://mashable.com/article/emily-mariko-viral-tiktok-food-influencer"},{"seq":4,"date":"2021-09-30","precision":"day","phase":"jump","platform":"x","actor":"TikTok","actor_kind":"brand","text":"TikTok’s US account tweeted about Mariko’s recipe.","url":"https://www.businessinsider.com/emily-mariko-salmon-rice-recipe-tiktok-ice-cube-2021-9"},{"seq":5,"date":"2021-10-03","precision":"day","phase":"commercial","platform":"retail","actor":"Instacart","actor_kind":"brand","text":"Instacart later reported 97% growth in salmon-bowl ingredient orders.","url":"https://company.instacart.com/updates/2021-year-in-groceries"},{"seq":6,"date":"2021-10-05","precision":"day","phase":"commercial","platform":"web","actor":"Instacart","actor_kind":"brand","text":"Seaweed ranked 222nd in Instacart searches, up 623 places in two weeks.","url":"https://company.instacart.com/updates/2021-year-in-groceries"},{"seq":7,"date":"2021-10-15","precision":"day","phase":"response","platform":"web","actor":"Casey Rooney","actor_kind":"creator","text":"Get On My Plate published a version crediting Mariko.","url":"https://getonmyplate.com/salmon-and-rice-bowl/"},{"seq":8,"date":"2023-04-11","precision":"day","phase":"afterlife","platform":"web","actor":"Delish","actor_kind":"press","text":"Delish’s recipe page gave instructions for the salmon rice bowl.","url":"https://www.delish.com/cooking/recipe-ideas/a37952418/tiktok-salmon-rice-bowl-recipe/"},{"seq":9,"date":"2024-03-04","precision":"day","phase":"commercial","platform":"retail","actor":"Green Chef","actor_kind":"brand","text":"Green Chef began offering a recipe collaboration with Mariko.","url":"https://people.com/tiktok-emily-mariko-talks-salmon-bowl-pregnancy-cravings-rare-interview-8579912"}]},{"id":"HIS-01034","slug":"falcon-heavy-starman","url":"https://howitspread.com/id/HIS-01034","title":"Falcon Heavy’s Starman","owner":"SpaceX","kind":"moment","sector":"tech","origin":"stunt","region":"US","seed_date":"2018-02-06","peak_date":"2018-02-06","origin_platform":"youtube","platforms":"youtube;press;instagram","mechanics":"spectacle;platform-jump","score":44,"band":"Notable","provisional":true,"coverage":0.55,"reach":null,"contagion":35,"breadth":10,"velocity":100,"longevity":null,"events":6,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-02-06","precision":"day","phase":"seed","platform":"youtube","actor":"SpaceX","actor_kind":"owner","text":"SpaceX launched Falcon Heavy with a Roadster and the Starman mannequin."},{"seq":2,"date":"2018-02-06","precision":"day","phase":"peak","platform":"youtube","actor":"SpaceX viewers","actor_kind":"public","text":"The launch stream exceeded its reported concurrent-view milestone."},{"seq":3,"date":"2018-02-06","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge called the launch YouTube’s second-largest livestream."},{"seq":4,"date":"2018-02-06","precision":"day","phase":"response","platform":"youtube","actor":"SpaceX","actor_kind":"owner","text":"SpaceX streamed camera views of Starman in the car after launch."},{"seq":5,"date":"2018-02-07","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"Collected Starman jokes by Pablo Torre, Dami Lee and Warframe alongside a Reddit Photoshop battle."},{"seq":6,"date":"2018-02-08","precision":"day","phase":"jump","platform":"instagram","actor":"Elon Musk","actor_kind":"owner","text":"Musk shared the final photograph of the Roadster and Starman on Instagram."}]},{"id":"HIS-01035","slug":"fifty-fifty-cupid","url":"https://howitspread.com/id/HIS-01035","title":"Cupid","owner":"FIFTY FIFTY","kind":"music","sector":"entertainment","origin":"seeded","region":"KR","seed_date":"2023-02-24","peak_date":"2023-05-18","origin_platform":"audio","platforms":"audio;web;press","mechanics":"challenge;press-loop","score":36,"band":"Niche","provisional":false,"coverage":0.8,"reach":33,"contagion":null,"breadth":20,"velocity":27,"longevity":71,"events":9,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2023-02-24","precision":"day","phase":"seed","platform":"audio","actor":"FIFTY FIFTY","actor_kind":"owner","text":"FIFTY FIFTY released Cupid and its Twin version.","url":"https://en.wikipedia.org/wiki/Cupid_(Fifty_Fifty_song)"},{"seq":2,"date":"2023-04-06","precision":"week","phase":"commercial","platform":"audio","actor":"UK 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Instagram Reels.","url":"https://en.wikipedia.org/wiki/Strangers_(Kenya_Grace_song)"},{"seq":3,"date":"2023-07-27","precision":"day","phase":"precursor","platform":"tiktok","actor":"Kenya Grace","actor_kind":"owner","text":"Kenya Grace teased Strangers on TikTok.","url":"https://en.wikipedia.org/wiki/Strangers_(Kenya_Grace_song)"},{"seq":4,"date":"2023-09-01","precision":"day","phase":"seed","platform":"audio","actor":"Kenya Grace","actor_kind":"owner","text":"Kenya Grace released Strangers through Major Recordings.","url":"https://en.wikipedia.org/wiki/Strangers_(Kenya_Grace_song)"},{"seq":5,"date":"2023-09-11","precision":"day","phase":"press","platform":"press","actor":"Official Charts","actor_kind":"press","text":"Official Charts connected Strangers' chart entry with Instagram and TikTok previews.","url":"https://www.officialcharts.com/chart-news/who-is-kenya-grace-the-dance-artist-who-debuted-top-20-with-strangers/"},{"seq":6,"date":"2023-09-14","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"In the UK chart week ending 2023-09-14, strangers entered the UK chart at Number 20.","url":"https://www.officialcharts.com/songs/kenya-grace-strangers/"},{"seq":7,"date":"2023-09-29","precision":"day","phase":"commercial","platform":"audio","actor":"Official Charts","actor_kind":"press","text":"Official Charts reported that Strangers had risen to Number 2.","url":"https://www.officialcharts.com/chart-news/doja-cat-paint-town-red-number-1-four-weeks/"},{"seq":8,"date":"2023-10-17","precision":"day","phase":"press","platform":"press","actor":"Kenya Grace","actor_kind":"owner","text":"Said she slowed the phone preview by one BPM but released her actual vocal tone after listeners noticed a difference."},{"seq":9,"date":"2023-10-19","precision":"week","phase":"peak","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2023-10-19, strangers reached Number 1 on the UK chart.","url":"https://www.officialcharts.com/songs/kenya-grace-strangers/"},{"seq":10,"date":"2023-10-26","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2023-10-26, strangers retained the UK Number 1 position for another week.","url":"https://www.officialcharts.com/songs/kenya-grace-strangers/"}]},{"id":"HIS-01045","slug":"kfc-double-down","url":"https://howitspread.com/id/HIS-01045","title":"KFC Double Down","owner":"KFC","kind":"food","sector":"food-beverage","origin":"paid","region":"US","seed_date":"2009-08-01","peak_date":"2010-04-13","origin_platform":"retail","platforms":"retail;press;web","mechanics":"controversy;press-loop","score":23,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2009-08-01","precision":"month","phase":"seed","platform":"retail","actor":"KFC","actor_kind":"owner","text":"KFC sold the sandwich in test markets in Providence and Omaha.","url":"https://web.archive.org/web/20090918215407/http://www.nydailynews.com/lifestyle/food/2009/08/26/2009-08-26_kfcs_new_double_down_sandwich_swaps_bun_for_two_deepfried_chicken_breasts_extra_.html"},{"seq":2,"date":"2009-08-26","precision":"day","phase":"press","platform":"press","actor":"New York Daily News","actor_kind":"press","text":"The Daily News covered the test sandwich and a Midwest television commercial.","url":"https://web.archive.org/web/20090918215407/http://www.nydailynews.com/lifestyle/food/2009/08/26/2009-08-26_kfcs_new_double_down_sandwich_swaps_bun_for_two_deepfried_chicken_breasts_extra_.html"},{"seq":3,"date":"2010-04-12","precision":"day","phase":"commercial","platform":"retail","actor":"KFC","actor_kind":"owner","text":"KFC launched the Double Down nationally in the United States.","url":"https://web.archive.org/web/20110309211655/https://money.cnn.com/2010/07/14/news/companies/kfc_double_down/"},{"seq":4,"date":"2010-04-13","precision":"day","phase":"peak","platform":"press","actor":"NPR","actor_kind":"press","text":"NPR examined the sandwich’s nutritional claims during its national rollout.","url":"https://web.archive.org/web/20150430025431/http://www.npr.org/blogs/health/2010/04/shots_v_the_double_down.html"},{"seq":5,"date":"2010-07-14","precision":"day","phase":"commercial","platform":"press","actor":"KFC","actor_kind":"owner","text":"KFC told CNN it had sold 10 million sandwiches.","url":"https://web.archive.org/web/20110309211655/https://money.cnn.com/2010/07/14/news/companies/kfc_double_down/"},{"seq":6,"date":"2014-04-21","precision":"day","phase":"afterlife","platform":"retail","actor":"KFC","actor_kind":"owner","text":"KFC brought back the Double Down for a limited run.","url":"https://time.com/65246/kfc-double-down-viral-food/"},{"seq":7,"date":"2023-03-02","precision":"day","phase":"afterlife","platform":"web","actor":"KFC","actor_kind":"owner","text":"Opened first-come registration for March 5 early access before the March 6 return; the offer capped at 2,014."}]},{"id":"HIS-01046","slug":"lil-nas-x-old-town-road","url":"https://howitspread.com/id/HIS-01046","title":"Old Town Road","owner":"Lil Nas X","kind":"music","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2018-12-02","peak_date":"2019-04-25","origin_platform":"audio","platforms":"audio;tiktok;press;web;youtube","mechanics":"audio-meme;controversy","score":49,"band":"Notable","provisional":false,"coverage":1,"reach":56,"contagion":60,"breadth":20,"velocity":20,"longevity":89,"events":9,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-12-02","precision":"day","phase":"seed","platform":"audio","actor":"Lil Nas X","actor_kind":"owner","text":"Lil Nas X released Old Town Road on SoundCloud.","url":"https://en.wikipedia.org/wiki/Old_Town_Road"},{"seq":2,"date":"2019-02-23","precision":"day","phase":"jump","platform":"tiktok","actor":"@nicemichael","actor_kind":"creator","text":"@nicemichael uploaded Old Town Road to TikTok.","url":"https://pitchfork.com/thepitch/how-lil-nas-xs-old-town-road-became-a-lightning-rod-for-race-the-charts-and-country-music/"},{"seq":3,"date":"2019-03-27","precision":"day","phase":"backlash","platform":"press","actor":"Billboard","actor_kind":"brand","text":"Billboard removed Old Town Road from its country songs chart.","url":"https://pitchfork.com/news/lil-nas-x-viral-hit-old-town-road-removed-from-billboard-hot-country-songs-chart/"},{"seq":4,"date":"2019-04-01","precision":"day","phase":"press","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork documented the song's TikTok growth and the country-chart debate.","url":"https://pitchfork.com/thepitch/how-lil-nas-xs-old-town-road-became-a-lightning-rod-for-race-the-charts-and-country-music/"},{"seq":5,"date":"2019-04-04","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"In the UK chart week ending 2019-04-04, old Town Road entered the UK chart at Number 67.","url":"https://www.officialcharts.com/songs/lil-nas-x-old-town-road/"},{"seq":6,"date":"2019-04-05","precision":"day","phase":"response","platform":"web","actor":"Lil Nas X / Billy Ray Cyrus","actor_kind":"owner","text":"Released the Billy Ray Cyrus remix after his public support during the country-chart dispute."},{"seq":7,"date":"2019-04-18","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2019-04-18, old Town Road climbed to Number 2 in the UK.","url":"https://www.officialcharts.com/songs/lil-nas-x-old-town-road/"},{"seq":8,"date":"2019-04-25","precision":"week","phase":"peak","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"In the UK chart week ending 2019-04-25, old Town Road reached Number 1 on the UK chart.","url":"https://www.officialcharts.com/songs/lil-nas-x-old-town-road/"},{"seq":9,"date":"2019-05-17","precision":"day","phase":"response","platform":"youtube","actor":"Lil Nas X","actor_kind":"owner","text":"Lil Nas X released the official movie with Billy Ray Cyrus and celebrity cameos.","url":"https://pitchfork.com/news/lil-nas-x-drops-star-studded-old-town-road-video-watch/"}]},{"id":"HIS-01047","slug":"logan-moffitt-cucumber-salads","url":"https://howitspread.com/id/HIS-01047","title":"Logan Moffitt’s cucumber salads","owner":"Logan Moffitt","kind":"food","sector":"food-beverage","origin":"organic","region":"CA","seed_date":"2024-07-01","peak_date":"2024-08-26","origin_platform":"tiktok","platforms":"tiktok;press;retail;web","mechanics":"press-loop;platform-jump","score":15,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":22,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-07-01","precision":"month","phase":"seed","platform":"tiktok","actor":"Logan Moffitt","actor_kind":"owner","text":"Moffitt posted the whole-cucumber recipe that started his summer salad series.","url":"https://www.theguardian.com/culture/article/2024/aug/27/tiktok-cucumber-guy-logan-moffitt-recipes"},{"seq":2,"date":"2024-08-09","precision":"day","phase":"press","platform":"press","actor":"PEOPLE","actor_kind":"press","text":"PEOPLE reported over 4.3 million TikTok followers; Moffitt said viewer comments supplied recipe ideas.","url":"https://people.com/tiktok-cucumber-guy-logan-moffitt-recipes-8692928"},{"seq":3,"date":"2024-08-13","precision":"day","phase":"press","platform":"press","actor":"Logan Moffitt","actor_kind":"owner","text":"Named Alix Earle and Wishbone Kitchen’s Meredith Hayden as creators who had made his cucumber salad."},{"seq":4,"date":"2024-08-20","precision":"day","phase":"response","platform":"press","actor":"Logan Moffitt","actor_kind":"owner","text":"Moffitt discussed mandoline safety after viewers reported injuries.","url":"https://www.washingtonpost.com/food/2024/08/20/cucumber-guy-mandoline-safety-tips/"},{"seq":5,"date":"2024-08-26","precision":"day","phase":"peak","platform":"press","actor":"The Guardian","actor_kind":"press","text":"The Guardian covered the recipes and disputed shortage claims.","url":"https://www.theguardian.com/culture/article/2024/aug/27/tiktok-cucumber-guy-logan-moffitt-recipes"},{"seq":6,"date":"2024-09-13","precision":"day","phase":"commercial","platform":"retail","actor":"La La Land Kind Cafe","actor_kind":"brand","text":"La La Land Kind Cafe offered a Moffitt cucumber salad in Los Angeles.","url":"https://lamag.com/food/la-la-land-kind-cafe-partners-with-tiktok-star-the-cucumber-guy/"},{"seq":7,"date":"2024-09-30","precision":"day","phase":"afterlife","platform":"web","actor":"Better Homes & Gardens","actor_kind":"press","text":"The BHG test kitchen published its own variations on the cucumber-salad trend.","url":"https://www.bhg.com/tiktok-cucumber-salad-recipe-upgrades-8717628"}]},{"id":"HIS-01048","slug":"new-horizons-pluto-heart","url":"https://howitspread.com/id/HIS-01048","title":"New Horizons’ Pluto heart","owner":"NASA","kind":"moment","sector":"education","origin":"seeded","region":"US","seed_date":"2015-07-14","peak_date":"2015-07-14","origin_platform":"instagram","platforms":"web;instagram;x","mechanics":"platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-07-13","precision":"day","phase":"precursor","platform":"web","actor":"NASA / New Horizons","actor_kind":"owner","text":"New Horizons captured the LORRI frame; NASA combined it with Ralph color information from July 13.","url":"https://www.nasa.gov/image-article/pluto-dominated-by-feature-informally-named-heart/"},{"seq":2,"date":"2015-07-14","precision":"day","phase":"seed","platform":"instagram","actor":"NASA","actor_kind":"owner","text":"NASA debuted the portrait on Instagram around 7 a.m. Eastern, roughly an hour before NASA.gov."},{"seq":3,"date":"2015-07-14","precision":"day","phase":"peak","platform":"x","actor":"Twitter users","actor_kind":"public","text":"Users shared Pluto memes and jokes as they awaited more flyby images."},{"seq":4,"date":"2015-07-14","precision":"day","phase":"press","platform":"web","actor":"ABC News","actor_kind":"press","text":"ABC News collected jokes about the Pluto flyby."},{"seq":5,"date":"2015-07-14","precision":"day","phase":"jump","platform":"x","actor":"Dean Cole","actor_kind":"creator","text":"Dean Cole illustrated NASA’s “love letter” metaphor, turning the Pluto portrait into a shareable visual joke."},{"seq":6,"date":"2015-07-23","precision":"day","phase":"press","platform":"web","actor":"WIRED","actor_kind":"press","text":"WIRED reported that the image brought NASA new Instagram followers."},{"seq":7,"date":"2017-09-07","precision":"day","phase":"afterlife","platform":"web","actor":"NASA","actor_kind":"owner","text":"NASA announced that Pluto’s heart officially carried the name Tombaugh Regio."}]},{"id":"HIS-01049","slug":"overly-attached-girlfriend","url":"https://howitspread.com/id/HIS-01049","title":"Overly Attached Girlfriend","owner":"Laina Morris","kind":"meme","sector":"culture","origin":"seeded","region":"US","seed_date":"2012-06-06","peak_date":"2012-06-08","origin_platform":"youtube","platforms":"youtube;reddit;press;web;facebook;x;tv;audio","mechanics":"platform-jump;press-loop","score":30,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":30,"velocity":null,"longevity":null,"events":12,"sources":21,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2012-06-06","precision":"day","phase":"seed","platform":"youtube","actor":"Laina Morris","actor_kind":"owner","text":"Morris uploaded JB Fanvideo as an entry in a Justin Bieber fan contest.","url":"https://www.youtube.com/watch?v=Yh0AhrY9GjA"},{"seq":2,"date":"2012-06-07","precision":"day","phase":"jump","platform":"reddit","actor":"yeahhtoast","actor_kind":"creator","text":"The Reddit discussion exchanged caption macros, GIFs and Facebook-cover adaptations, with links back to the video.","url":"https://knowyourmeme.com/memes/overly-attached-girlfriend"},{"seq":3,"date":"2012-06-07","precision":"day","phase":"press","platform":"press","actor":"The Daily Dot","actor_kind":"press","text":"The Daily Dot reported the screenshot's spread as a captioned meme.","url":"https://dailydot.com/bieber-girlfriend-contest-overly-attached-meme"},{"seq":4,"date":"2012-06-08","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"KYM documented rapid viewing during the video's first two days.","url":"https://knowyourmeme.com/memes/overly-attached-girlfriend"},{"seq":5,"date":"2012-06-08","precision":"day","phase":"press","platform":"web","actor":"Glamour","actor_kind":"press","text":"Embedded the parody, discussed the crazy-woman stereotype and linked BuzzFeed’s Douchey Boyfriend response."},{"seq":6,"date":"2012-06-14","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"Forbes reported that versions had appeared on Reddit, Tumblr and Facebook.","url":"https://www.forbes.com/sites/wenjiazhao/2012/06/14/rise-of-the-overly-attached-girlfriend/"},{"seq":7,"date":"2012-06-16","precision":"day","phase":"response","platform":"x","actor":"Laina Morris","actor_kind":"owner","text":"Morris added links to her new Twitter account and Facebook page.","url":"https://knowyourmeme.com/memes/overly-attached-girlfriend"},{"seq":8,"date":"2012-06-18","precision":"day","phase":"response","platform":"youtube","actor":"Laina Morris","actor_kind":"owner","text":"Morris uploaded a Call Me Maybe parody using the same character.","url":"https://knowyourmeme.com/memes/overly-attached-girlfriend"},{"seq":9,"date":"2012-09-03","precision":"day","phase":"afterlife","platform":"reddit","actor":"Vinnyb90 / r/AdviceAnimals","actor_kind":"public","text":"KYM dates a Misunderstood Girlfriend variant that recast a long voicemail as an accidental call."},{"seq":10,"date":"2012-11-12","precision":"day","phase":"commercial","platform":"youtube","actor":"Samsung","actor_kind":"brand","text":"Morris played an Overly Attached Computer in a Samsung advertisement.","url":"https://en.wikipedia.org/wiki/Overly_Attached_Girlfriend"},{"seq":11,"date":"2013-03-11","precision":"day","phase":"jump","platform":"tv","actor":"Late Night with Jimmy Fallon","actor_kind":"press","text":"Morris appeared on Late Night with Jimmy Fallon.","url":"https://en.wikipedia.org/wiki/Overly_Attached_Girlfriend"},{"seq":12,"date":"2021-12-07","precision":"day","phase":"afterlife","platform":"audio","actor":"WBUR Endless Thread","actor_kind":"press","text":"Morris said the contest site uploaded and titled her entry automatically; she initially shared it with Facebook friends.","url":"https://www.wbur.org/endlessthread/2021/12/07/memes-overly-attached-girlfriend"}]},{"id":"HIS-01050","slug":"owala-freesip","url":"https://howitspread.com/id/HIS-01050","title":"Owala FreeSip","owner":"Trove Brands","kind":"product","sector":"home","origin":"seeded","region":"US","seed_date":"2020-03-01","peak_date":"2023-10-24","origin_platform":"retail","platforms":"retail;press;web","mechanics":"scarcity-drop;resale-market;visible-use","score":6,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":0,"longevity":null,"events":9,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-03-01","precision":"month","phase":"seed","platform":"retail","actor":"Trove Brands","actor_kind":"owner","text":"Trove Brands launched Owala with its FreeSip bottle.","url":"https://www.foodnetwork.com/how-to/packages/shopping/product-reviews/owala-water-bottle-review"},{"seq":2,"date":"2023-03-13","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reviewed the bottle’s dual drinking spout and leakproof lid.","url":"https://www.wired.com/review/owala-freesip/"},{"seq":3,"date":"2023-05-17","precision":"day","phase":"amplifier","platform":"web","actor":"Samantha Irby","actor_kind":"creator","text":"Recommended FreeSip after a friend’s group-chat tip, explaining its dual mouthpiece and cold retention."},{"seq":4,"date":"2023-10-24","precision":"day","phase":"peak","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME named FreeSip among its best inventions and reported TikTok attention.","url":"https://time.com/collections/best-inventions-2023/6324400/owala-freesip/"},{"seq":5,"date":"2023-12-26","precision":"day","phase":"press","platform":"press","actor":"Lauren Ro","actor_kind":"press","text":"Traced her discovery of FreeSip to Irby’s May recommendation, then interviewed other owners."},{"seq":6,"date":"2024-01-02","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider embedded @rojannatayco's FreeSip review while presenting the bottle as a Stanley alternative.","url":"https://www.businessinsider.com/stanley-cups-versus-owala-water-bottles-2024-1"},{"seq":7,"date":"2024-02-03","precision":"day","phase":"response","platform":"web","actor":"Owala","actor_kind":"owner","text":"Owala added a lead-free manufacturing statement to its FAQ during debate about Stanley.","url":"https://www.businessinsider.com/stanley-tumblers-lead-owala-hydro-flask-seize-moment-2024-2"},{"seq":8,"date":"2024-09-24","precision":"day","phase":"commercial","platform":"web","actor":"Particl","actor_kind":"brand","text":"Particl attributed 87% of Owala's analyzed year-to-date online revenue to FreeSip.","url":"https://www.particl.com/reports/water-wars"},{"seq":9,"date":"2025-04-09","precision":"day","phase":"afterlife","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP covered FreeSip limited editions and their resale prices.","url":"https://apnews.com/article/water-bottle-designs-options-hydration-b20eea81fe0ff75a68242122907dd920"}]},{"id":"HIS-01051","slug":"palworld","url":"https://howitspread.com/id/HIS-01051","title":"Palworld","owner":"Pocketpair","kind":"game","sector":"gaming","origin":"seeded","region":"JP","seed_date":"2024-01-19","peak_date":"2024-01-27","origin_platform":"web","platforms":"press;web","mechanics":"controversy;press-loop","score":57,"band":"Notable","provisional":false,"coverage":0.8,"reach":96,"contagion":null,"breadth":20,"velocity":65,"longevity":19,"events":8,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2021-06-08","precision":"day","phase":"precursor","platform":"press","actor":"Natalie Clayton / PC Gamer","actor_kind":"press","text":"Turned the announcement trailer’s sheep shield and gun-making creatures into a scene-by-scene article."},{"seq":2,"date":"2024-01-19","precision":"day","phase":"seed","platform":"web","actor":"Pocketpair","actor_kind":"owner","text":"Pocketpair released Palworld in early access.","url":"https://www.gamesradar.com/palworld-is-the-latest-mega-hit-survival-game-selling-one-million-copies-in-its-first-8-hours-with-very-positive-reviews-on-steam/"},{"seq":3,"date":"2024-01-20","precision":"day","phase":"commercial","platform":"web","actor":"Pocketpair","actor_kind":"owner","text":"Sales reached two million copies in the first 24 hours.","url":"https://www.gamesradar.com/palworld-is-the-latest-mega-hit-survival-game-selling-one-million-copies-in-its-first-8-hours-with-very-positive-reviews-on-steam/"},{"seq":4,"date":"2024-01-27","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam concurrency peaked at 2,101,867 players.","url":"https://steamdb.info/app/1623730/charts/"},{"seq":5,"date":"2024-01-31","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge described Palworld as a viral gaming hit.","url":"https://www.theverge.com/2024/1/31/24057131/palworld-steam-xbox-game-pass-sales"},{"seq":6,"date":"2024-01-31","precision":"day","phase":"commercial","platform":"web","actor":"Pocketpair","actor_kind":"owner","text":"Pocketpair announced 12 million Steam copies sold.","url":"https://www.theverge.com/2024/1/31/24057131/palworld-steam-xbox-game-pass-sales"},{"seq":7,"date":"2024-01-31","precision":"day","phase":"response","platform":"web","actor":"Xbox","actor_kind":"owner","text":"Xbox announced engineering support for Pocketpair.","url":"https://news.xbox.com/en-us/2024/01/31/palworld-biggest-3rd-party-game-pass-launch-ever/"},{"seq":8,"date":"2024-01-31","precision":"day","phase":"backlash","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge reported Pokémon Company scrutiny and mobile copycats.","url":"https://www.theverge.com/2024/1/31/24057131/palworld-steam-xbox-game-pass-sales"}]},{"id":"HIS-01052","slug":"peak","url":"https://howitspread.com/id/HIS-01052","title":"PEAK","owner":"Aggro Crab and Landfall","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2025-06-16","peak_date":"2025-08-17","origin_platform":"web","platforms":"web;press;twitch;x;reddit","mechanics":"platform-jump;mystery-lore;daily-ritual;dupe-economy;press-loop","score":56,"band":"Notable","provisional":false,"coverage":1,"reach":64,"contagion":65,"breadth":50,"velocity":41,"longevity":50,"events":16,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-06-16","precision":"day","phase":"seed","platform":"web","actor":"Aggro Crab and Landfall","actor_kind":"owner","text":"PEAK, a co-op climbing game, was released on Steam with an announcement titled WE FINALLY RELEASED PEAK.","url":"https://store.steampowered.com/app/3527290/V3/"},{"seq":2,"date":"2025-06-16","precision":"day","phase":"press","platform":"press","actor":"VICE / Waypoint","actor_kind":"press","text":"VICE's Waypoint covered PEAK on launch day as a co-op climbing adventure with friends.","url":"https://www.vice.com/en/article/aggro-crab-and-landfall-join-forces-to-make-peak-a-co-op-climbing-game-about-friendship-and-falling/"},{"seq":3,"date":"2025-06-16","precision":"week","phase":"jump","platform":"twitch","actor":"Anyme023","actor_kind":"creator","text":"Anyme023 was among the top five Twitch channels by hours watched in PEAK's first week, with 178,970 hours.","metric_value":178970,"metric_label":"178,970 hours watched"},{"seq":4,"date":"2025-06-17","precision":"day","phase":"jump","platform":"x","actor":"bekyamon","actor_kind":"creator","text":"X user bekyamon posted that the plush Bing Bong \"CAME TO LIFE\" during a PEAK session."},{"seq":5,"date":"2025-06-23","precision":"day","phase":"commercial","platform":"press","actor":"Landfall (via Game Developer)","actor_kind":"owner","text":"Game Developer reported PEAK had sold 1 million copies worldwide in less than a week, confirmed by Landfall.","metric_value":1000000,"metric_label":"1M copies","url":"https://www.gamedeveloper.com/business/aggro-crab-side-hustle-peak-has-sold-100-000-copies-in-24-hours"},{"seq":6,"date":"2025-06-23","precision":"day","phase":"jump","platform":"reddit","actor":"r/pcgaming users","actor_kind":"public","text":"An r/pcgaming thread discussed PEAK hitting 1 million sales in less than a week.","url":"https://www.reddit.com/r/pcgaming/comments/1lifvvs/coop_climbing_game_peak_hits_1m_sales_in_less/"},{"seq":7,"date":"2025-06-26","precision":"day","phase":"commercial","platform":"press","actor":"Aggro Crab and Landfall","actor_kind":"owner","text":"The developers said PEAK had sold two million copies in nine days and that bug fixes were the priority.","metric_value":2000000,"metric_label":"2M copies","url":"https://www.pcgamer.com/games/adventure/peak-has-now-sold-2-million-copies-in-just-9-days-as-the-devs-reveal-whats-next-for-this-co-op-climbing-game-lets-talk-about-what-were-cooking/"},{"seq":8,"date":"2025-07-02","precision":"day","phase":"commercial","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"PEAK's Twitch audience reached its all-time peak of about 175,200 viewers, per Streams Charts.","metric_value":175200,"metric_label":"175.2K viewers"},{"seq":9,"date":"2025-07-21","precision":"day","phase":"press","platform":"press","actor":"Dexerto","actor_kind":"press","text":"Dexerto reported the devs were trolling players in real time; some streamers thought Bing Bong was pre-recorded.","url":"https://www.dexerto.com/gaming/peak-devs-are-secretly-trolling-players-in-real-time-3228828/"},{"seq":10,"date":"2025-08-04","precision":"day","phase":"response","platform":"x","actor":"Aggro Crab","actor_kind":"owner","text":"Aggro Crab posted it would rather players pirate PEAK than play a Roblox copycat."},{"seq":11,"date":"2025-08-05","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer called PEAK a surprise viral hit and named PewStudio's Roblox game Cliff as an imitation.","url":"https://www.pcgamer.com/games/action/peak-dev-would-rather-you-pirate-peak-than-play-a-microtransaction-roblox-slop-ripoff/"},{"seq":12,"date":"2025-08-12","precision":"day","phase":"response","platform":"web","actor":"Aggro Crab and Landfall","actor_kind":"owner","text":"The developers released the Mesa update, which GameMeca linked to the game's August resurgence."},{"seq":13,"date":"2025-08-17","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"PEAK reached its all-time high of 170,759 concurrent Steam players.","metric_value":170759,"metric_label":"170,759 concurrent","url":"https://steamdb.info/app/3527290/charts/"},{"seq":14,"date":"2025-08-18","precision":"day","phase":"response","platform":"press","actor":"Aggro Crab and Landfall","actor_kind":"owner","text":"The developers admitted they had spoken to players through Bing Bong and said they removed this in mid-June.","url":"https://www.pcgamer.com/games/sim/peak-devs-admit-theyve-been-speaking-through-bing-bong-but-not-anymore-anyone-claiming-that-the-devs-are-joining-them-through-bing-bong-or-any-other-way-they-are-full-of-sh-t/"},{"seq":15,"date":"2025-12-14","precision":"day","phase":"afterlife","platform":"web","actor":"Aggro Crab and Landfall","actor_kind":"owner","text":"PEAK added an in-game concert with bbno$, Ironmouse and vanillamace; players reacted on its subreddit.","url":"https://www.pcgamer.com/games/adventure/peak-just-added-an-in-game-concert-starring-rapper-bbno-usd-but-its-gone-tomorrow/"},{"seq":16,"date":"2025-12-23","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"Aggro Crab's Nick Kaman told GamesRadar+ that 99% of later marketing was word of mouth or creators.","url":"https://www.gamesradar.com/games/survival/peak-put-friendslop-on-the-map-in-2025-but-neither-of-its-2-studios-expected-it-to-blow-up-we-were-ready-to-hit-the-launch-button-and-go-into-vacation-mode/"}]},{"id":"HIS-01053","slug":"perseverance-parachute-code","url":"https://howitspread.com/id/HIS-01053","title":"Perseverance’s parachute code","owner":"NASA JPL","kind":"moment","sector":"education","origin":"seeded","region":"US","seed_date":"2021-02-22","peak_date":"2021-02-23","origin_platform":"youtube","platforms":"web;youtube;x;reddit","mechanics":"mystery-lore;platform-jump","score":20,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":20,"velocity":null,"longevity":null,"events":8,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2021-02-18","precision":"day","phase":"precursor","platform":"web","actor":"NASA","actor_kind":"owner","text":"Perseverance landed on Mars with the coded parachute."},{"seq":2,"date":"2021-02-22","precision":"day","phase":"seed","platform":"youtube","actor":"NASA","actor_kind":"owner","text":"NASA released landing footage that showed the parachute pattern."},{"seq":3,"date":"2021-02-22","precision":"day","phase":"jump","platform":"x","actor":"Online solvers","actor_kind":"public","text":"Solvers posted the phrase Dare mighty things on Twitter."},{"seq":4,"date":"2021-02-23","precision":"day","phase":"peak","platform":"web","actor":"Space.com","actor_kind":"press","text":"Space.com reported that internet sleuths had solved the message in six hours."},{"seq":5,"date":"2021-02-23","precision":"day","phase":"press","platform":"web","actor":"The Guardian","actor_kind":"press","text":"Balaji credited u/rdtwt1’s Python script and added explanatory comments and a diagram."},{"seq":6,"date":"2021-02-23","precision":"day","phase":"response","platform":"web","actor":"NASA/JPL-Caltech","actor_kind":"owner","text":"NASA published an annotated decoder, crediting systems engineer Ian Clark with the parachute pattern.","url":"https://www.jpl.nasa.gov/images/pia24431-mars-decoder-ring/"},{"seq":7,"date":"2021-02-23","precision":"day","phase":"jump","platform":"reddit","actor":"u/rdtwt1","actor_kind":"public","text":"A public Python solution decoded the inner rings; its edit linked another user’s outer-ring coordinate solution."},{"seq":8,"date":"2021-03-18","precision":"day","phase":"afterlife","platform":"web","actor":"101 Computing","actor_kind":"brand","text":"101 Computing published a tool for generating parachutes with custom messages."}]},{"id":"HIS-01054","slug":"philae-comet-landing","url":"https://howitspread.com/id/HIS-01054","title":"Philae’s comet landing","owner":"European Space Agency","kind":"moment","sector":"education","origin":"seeded","region":"GLOBAL","seed_date":"2014-11-12","peak_date":"2014-11-12","origin_platform":"web","platforms":"web;x","mechanics":"platform-jump;spectacle","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":8,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-11-12","precision":"day","phase":"seed","platform":"web","actor":"European Space Agency","actor_kind":"owner","text":"Mission controllers received confirmation that Philae had touched down on the comet."},{"seq":2,"date":"2014-11-12","precision":"day","phase":"peak","platform":"web","actor":"Randall Munroe","actor_kind":"creator","text":"Randall Munroe published a cartoon flipbook following the landing."},{"seq":3,"date":"2014-11-12","precision":"day","phase":"jump","platform":"x","actor":"ESA and DLR communications teams","actor_kind":"owner","text":"ESA’s Rosetta and DLR’s Philae accounts staged coordinated dialogue, with key tweets agreed in advance."},{"seq":4,"date":"2014-11-13","precision":"day","phase":"jump","platform":"x","actor":"Philae Lander","actor_kind":"owner","text":"The Philae character account tweeted that it was in the shadow of a cliff."},{"seq":5,"date":"2014-11-13","precision":"day","phase":"press","platform":"web","actor":"WIRED","actor_kind":"press","text":"WIRED reported that the lander was stable after bouncing twice."},{"seq":6,"date":"2014-11-15","precision":"day","phase":"response","platform":"web","actor":"ESA","actor_kind":"owner","text":"ESA said Philae had completed its primary science mission before hibernation."},{"seq":7,"date":"2014-11-16","precision":"day","phase":"jump","platform":"web","actor":"dpr-barcelona","actor_kind":"creator","text":"An architecture publisher recast the spacecraft’s hibernation dialogue through poetry and machine companionship."},{"seq":8,"date":"2016-09-05","precision":"day","phase":"afterlife","platform":"web","actor":"ESA","actor_kind":"owner","text":"ESA announced that Rosetta’s camera had located Philae."}]},{"id":"HIS-01055","slug":"red-bull-stratos","url":"https://howitspread.com/id/HIS-01055","title":"Red Bull Stratos","owner":"Red 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data."},{"seq":3,"date":"2012-10-09","precision":"day","phase":"precursor","platform":"web","actor":"WIRED","actor_kind":"press","text":"WIRED published a guide to watching the planned supersonic jump."},{"seq":4,"date":"2012-10-14","precision":"day","phase":"seed","platform":"youtube","actor":"Red Bull","actor_kind":"owner","text":"Red Bull streamed Baumgartner’s ascent and jump."},{"seq":5,"date":"2012-10-14","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"YouTube reported more than 8 million concurrent livestreams at the mission's peak."},{"seq":6,"date":"2012-10-14","precision":"day","phase":"response","platform":"web","actor":"YouTube","actor_kind":"brand","text":"YouTube announced that the mission set its concurrent-view record."},{"seq":7,"date":"2022-10-13","precision":"day","phase":"afterlife","platform":"web","actor":"Red Bull","actor_kind":"owner","text":"Red Bull published Baumgartner’s account of the jump a decade later."}]},{"id":"HIS-01056","slug":"repo","url":"https://howitspread.com/id/HIS-01056","title":"R.E.P.O.","owner":"semiwork","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2025-02-26","peak_date":"2025-03-23","origin_platform":"web","platforms":"youtube;web;tiktok;press;x;twitch","mechanics":"platform-jump;creator-relay;underdog;counter-programming;press-loop","score":54,"band":"Notable","provisional":false,"coverage":1,"reach":70,"contagion":65,"breadth":30,"velocity":26,"longevity":66,"events":15,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-02-06","precision":"day","phase":"precursor","platform":"youtube","actor":"semiwork","actor_kind":"owner","text":"A R.E.P.O. teaser trailer premiered on YouTube."},{"seq":2,"date":"2025-02-26","precision":"day","phase":"seed","platform":"web","actor":"semiwork","actor_kind":"owner","text":"semiwork released R.E.P.O., an online co-op horror game with physics and proximity voice chat, in Steam Early Access.","url":"https://store.steampowered.com/app/3241660/REPO/"},{"seq":3,"date":"2025-02-26","precision":"day","phase":"jump","platform":"tiktok","actor":"@beef_online","actor_kind":"creator","text":"TikTok user @beef_online posted a R.E.P.O. gameplay clip on launch day."},{"seq":4,"date":"2025-02-28","precision":"day","phase":"press","platform":"press","actor":"Bloody Disgusting","actor_kind":"press","text":"Bloody Disgusting reported the game was out now in Early Access on Steam.","url":"https://bloody-disgusting.com/video-games/3856463/physics-based-co-op-horror-title-r-e-p-o-out-now-in-early-access-on-steam-trailer/"},{"seq":5,"date":"2025-03-01","precision":"week","phase":"jump","platform":"x","actor":"CircleToonsHD","actor_kind":"creator","text":"CircleToonsHD shared a clip on X: \"R.E.P.O. is the funniest game I've played since Lethal Company.\""},{"seq":6,"date":"2025-03-02","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported the $10 game was bringing in more Steam revenue than Civilization 7.","url":"https://www.pcgamer.com/games/horror/an-usd8-cooperative-horror-game-is-rocketing-up-steams-top-sellers-list-never-occurred-to-me-lethal-company-was-missing-physics-until-i-played-this/"},{"seq":7,"date":"2025-03-11","precision":"day","phase":"response","platform":"web","actor":"semiwork","actor_kind":"owner","text":"semiwork asked players for advice as it promised to add matchmaking lobbies.","url":"https://www.pcgamer.com/games/horror/after-repo-kinda-blew-up-its-developer-asks-the-community-for-advice-on-how-to-make-matchmaking-lobbies/"},{"seq":8,"date":"2025-03-11","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer called REPO \"the latest co-op horror viral sensation\".","url":"https://www.pcgamer.com/games/horror/after-repo-kinda-blew-up-its-developer-asks-the-community-for-advice-on-how-to-make-matchmaking-lobbies/"},{"seq":9,"date":"2025-03-15","precision":"day","phase":"jump","platform":"x","actor":"Zeekerss (Lethal Company creator)","actor_kind":"creator","text":"Lethal Company creator Zeekerss posted \"REPO is fun\" after first criticising its movement and voice chat.","url":"https://www.pcgamer.com/games/horror/repo-is-fun-lethal-company-creator-recants-their-criticism-of-the-new-co-op-horror-game-after-trying-to-move-a-grand-piano-through-a-mansion/"},{"seq":10,"date":"2025-03-17","precision":"day","phase":"commercial","platform":"press","actor":"App2top","actor_kind":"press","text":"App2top reported a 230,645 concurrent-player record; estimates put sales at 1.5 million to 3.1 million.","metric_value":230645,"metric_label":"230,645 concurrent","url":"https://app2top.com/news/sales-of-the-indie-horror-game-r-e-p-o-may-have-exceeded-3-million-copies-with-revenue-reaching-25-million-278659.html"},{"seq":11,"date":"2025-03-23","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"R.E.P.O. reached its all-time high of 271,571 concurrent Steam players.","metric_value":271571,"metric_label":"271,571 concurrent","url":"https://steamdb.info/app/3241660/charts/"},{"seq":12,"date":"2025-03-31","precision":"month_end","phase":"commercial","platform":"twitch","actor":"Livestream viewers","actor_kind":"public","text":"R.E.P.O. ranked 14th for March livestream watch time, with 32.6 million hours watched.","metric_value":32600000,"metric_label":"32.6M hours watched"},{"seq":13,"date":"2025-04-28","precision":"day","phase":"press","platform":"press","actor":"Stream Hatchet","actor_kind":"press","text":"Stream Hatchet said R.E.P.O. drew Top 100 streamers with none sponsored, and had many Drops streamers.","url":"https://www.streamhatchet.com/blog/combining-influencer-marketing-with-the-steam-algorithm/"},{"seq":14,"date":"2025-06-06","precision":"day","phase":"commercial","platform":"press","actor":"Insider Gaming","actor_kind":"press","text":"Insider Gaming reported over 13 million units sold, the best-selling Steam game of 2025 so far.","metric_value":13000000,"metric_label":"13M+ units","url":"https://insider-gaming.com/repo-is-the-best-selling-steam-game-of-2025/"},{"seq":15,"date":"2025-11-01","precision":"month","phase":"afterlife","platform":"press","actor":"Golden Joystick Awards","actor_kind":"brand","text":"R.E.P.O. won Best Early Access Game at the 2025 Golden Joystick Awards."}]},{"id":"HIS-01057","slug":"schedule-i","url":"https://howitspread.com/id/HIS-01057","title":"Schedule I","owner":"TVGS","kind":"game","sector":"gaming","origin":"seeded","region":"AU","seed_date":"2025-03-24","peak_date":"2025-04-06","origin_platform":"web","platforms":"web;press;twitch;app-store","mechanics":"press-loop;platform-jump","score":53,"band":"Notable","provisional":false,"coverage":0.8,"reach":77,"contagion":null,"breadth":20,"velocity":33,"longevity":69,"events":8,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2024-12-01","precision":"month","phase":"precursor","platform":"web","actor":"TVGS","actor_kind":"owner","text":"Released Free Sample on Steam before the paid game, offering introductory content as a free demo."},{"seq":2,"date":"2025-03-24","precision":"day","phase":"seed","platform":"web","actor":"TVGS","actor_kind":"owner","text":"TVGS released Schedule I in early access.","url":"https://www.scheduleonegame.com/presskit/schedule-one/index.html"},{"seq":3,"date":"2025-03-26","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ covered Schedule I as Steam’s latest viral hit.","url":"https://www.gamesradar.com/games/open-world/schedule-1-is-steams-latest-viral-hit-an-open-world-drug-dealing-simulator-with-98-percent-positive-reviews-co-op-and-a-free-sample-to-get-you-started/"},{"seq":4,"date":"2025-03-26","precision":"day","phase":"commercial","platform":"web","actor":"Steam players","actor_kind":"public","text":"Schedule I led Steam’s top-selling chart.","url":"https://www.gamesradar.com/games/open-world/schedule-1-is-steams-latest-viral-hit-an-open-world-drug-dealing-simulator-with-98-percent-positive-reviews-co-op-and-a-free-sample-to-get-you-started/"},{"seq":5,"date":"2025-04-01","precision":"day","phase":"jump","platform":"twitch","actor":"Twitch and TikTok streamers","actor_kind":"public","text":"Coverage linked the game’s popularity to Twitch and TikTok livestreams.","url":"https://en.wikipedia.org/wiki/Schedule_I_(video_game)"},{"seq":6,"date":"2025-04-01","precision":"day","phase":"press","platform":"web","actor":"Unity","actor_kind":"brand","text":"Unity included Schedule I in its March release roundup.","url":"https://unity.com/blog/games-made-with-unity-march-2025-releases"},{"seq":7,"date":"2025-04-06","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam concurrency reached 459,075 players.","url":"https://steamdb.info/app/3164500/charts/"},{"seq":8,"date":"2025-05-12","precision":"day","phase":"backlash","platform":"app-store","actor":"Steam","actor_kind":"brand","text":"The game became temporarily unavailable in Australia over classification 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Flickr.","url":"https://en.wikipedia.org/wiki/Success_Kid"},{"seq":2,"date":"2011-01-28","precision":"day","phase":"seed","platform":"reddit","actor":"Reddit users","actor_kind":"public","text":"An early Success Kid advice-animal caption appeared on Reddit.","url":"https://knowyourmeme.com/memes/success-kid-i-hate-sandcastles"},{"seq":3,"date":"2011-07-01","precision":"month","phase":"jump","platform":"web","actor":"Fuck Yeah Success Kid","actor_kind":"creator","text":"A Tumblr blog dedicated to Success Kid opened.","url":"https://knowyourmeme.com/memes/success-kid-i-hate-sandcastles"},{"seq":4,"date":"2012-02-01","precision":"month","phase":"commercial","platform":"retail","actor":"Virgin Media","actor_kind":"brand","text":"Virgin Media used the photograph in advertising.","url":"https://en.wikipedia.org/wiki/Success_Kid"},{"seq":5,"date":"2013-04-05","precision":"day","phase":"press","platform":"press","actor":"WJCT","actor_kind":"press","text":"Reported Griner’s preference for the positive Success Kid framing and linked a create-your-own generator.","url":"https://news.wjct.org/community/2013-04-05/success-kid-is-from-jacksonville"},{"seq":6,"date":"2013-06-19","precision":"day","phase":"afterlife","platform":"x","actor":"The White House","actor_kind":"brand","text":"The White House used Success Kid to promote immigration reform.","url":"https://en.wikipedia.org/wiki/Success_Kid"},{"seq":7,"date":"2015-04-15","precision":"day","phase":"peak","platform":"web","actor":"GoFundMe donors","actor_kind":"public","text":"TIME reported that the family's kidney-transplant fundraiser had passed its goal.","url":"https://time.com/3823341/success-kid-fundraiser-father-kidney-meme/"},{"seq":8,"date":"2015-08-18","precision":"day","phase":"afterlife","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC News reported that the father received a kidney transplant.","url":"https://abcnews.com/Health/dad-success-kid-undergoes-successful-kidney-transplant/story?id=33159971"}]},{"id":"HIS-01059","slug":"teamtrees","url":"https://howitspread.com/id/HIS-01059","title":"TeamTrees","owner":"MrBeast, Mark Rober and Arbor Day Foundation","kind":"campaign","sector":"politics-civic","origin":"seeded","region":"US","seed_date":"2019-10-25","peak_date":"2019-12-19","origin_platform":"youtube","platforms":"reddit;youtube;press;x;web","mechanics":"platform-jump;press-loop","score":37,"band":"Niche","provisional":true,"coverage":0.85,"reach":64,"contagion":35,"breadth":10,"velocity":23,"longevity":null,"events":9,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-05-01","precision":"month","phase":"precursor","platform":"reddit","actor":"MrBeast’s fans","actor_kind":"public","text":"Fans suggested planting trees to mark MrBeast’s subscriber 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South Africa","actor_kind":"brand","text":"The Salvation Army used the colour debate in a domestic violence awareness advertisement.","url":"https://knowyourmeme.com/memes/the-dress-what-color-is-this-dress"}]},{"id":"HIS-01061","slug":"telfar-bag-security-program","url":"https://howitspread.com/id/HIS-01061","title":"Telfar Bag Security Program","owner":"Telfar","kind":"campaign","sector":"fashion","origin":"seeded","region":"US","seed_date":"2020-08-17","peak_date":"2020-08-20","origin_platform":"instagram","platforms":"instagram;press;web;x","mechanics":"identity-badge;platform-jump;press-loop","score":34,"band":"Niche","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":0,"velocity":79,"longevity":null,"events":7,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-08-17","precision":"day","phase":"seed","platform":"instagram","actor":"Telfar","actor_kind":"owner","text":"Telfar announced an unlimited preorder program for its Shopping Bag.","url":"https://www.teenvogue.com/story/how-to-pre-order-telfar-shopping-bag"},{"seq":2,"date":"2020-08-17","precision":"day","phase":"press","platform":"press","actor":"GQ","actor_kind":"press","text":"GQ covered the preorder plan and the existing customer enthusiasm surrounding the bag.","url":"https://www.gq.com/story/telfar-bag-preorder"},{"seq":3,"date":"2020-08-19","precision":"day","phase":"commercial","platform":"web","actor":"Telfar","actor_kind":"owner","text":"Opened all sizes and colors with full payment plus shipping upfront; delivery promised for Dec 2020–Jan 2021.","url":"https://www.purseblog.com/buzz-worthy/telfar-bag-security-program/"},{"seq":4,"date":"2020-08-19","precision":"day","phase":"jump","platform":"web","actor":"Tami Kraus","actor_kind":"creator","text":"Kraus published a program guide and described her own medium oxblood 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66.","url":"https://www.officialcharts.com/songs/tinashe-nasty/"},{"seq":9,"date":"2024-06-28","precision":"day","phase":"press","platform":"press","actor":"People","actor_kind":"press","text":"People interviewed Tinashe about Nasty's TikTok breakthrough.","url":"https://people.com/tinashe-hit-nasty-tiktok-trend-christina-aguilera-quantum-baby-exclusive-8671276"},{"seq":10,"date":"2024-08-21","precision":"day","phase":"afterlife","platform":"press","actor":"GQ","actor_kind":"press","text":"GQ reported Tinashe's attempt to trademark Match My Freak.","url":"https://www.gq.com/story/allow-tinashe-to-reintroduce-herself"}]},{"id":"HIS-01063","slug":"trader-joes-mini-canvas-totes","url":"https://howitspread.com/id/HIS-01063","title":"Trader Joe’s mini canvas totes","owner":"Trader 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Steam.","url":"https://store.steampowered.com/app/837470/Untitled_Goose_Game/?utm_medium=shortURL&utm_source=goose-web&utm_campaign=WebPlatformLinks"}]},{"id":"HIS-01067","slug":"valheim","url":"https://howitspread.com/id/HIS-01067","title":"Valheim","owner":"Iron Gate Studio","kind":"game","sector":"gaming","origin":"seeded","region":"SE","seed_date":"2018-06-01","peak_date":"2021-02-21","origin_platform":"web","platforms":"web;x;press;twitch","mechanics":"founder-origin;press-loop","score":49,"band":"Notable","provisional":false,"coverage":0.8,"reach":78,"contagion":null,"breadth":20,"velocity":40,"longevity":41,"events":9,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-16","timeline":[{"seq":1,"date":"2018-06-01","precision":"month","phase":"seed","platform":"web","actor":"Dvoid","actor_kind":"owner","text":"The public Valheim alpha became available on itch.io.","url":"https://itch.io/t/241968/valheim-viking-survival-exploration-game-alpha-released"},{"seq":2,"date":"2018-06-20","precision":"day","phase":"amplifier","platform":"web","actor":"leafo / itch.io","actor_kind":"creator","text":"Told Dvoid that Valheim had appeared in Fresh Games and that he had promoted it on the homepage again."},{"seq":3,"date":"2021-02-02","precision":"day","phase":"commercial","platform":"web","actor":"Iron Gate Studio","actor_kind":"owner","text":"Valheim entered Steam Early Access.","url":"https://en.wikipedia.org/wiki/Valheim"},{"seq":4,"date":"2021-02-21","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam concurrency reached 502,387 players.","url":"https://steamdb.info/app/892970/charts/"},{"seq":5,"date":"2021-03-02","precision":"day","phase":"jump","platform":"x","actor":"Can You Pet the Dog?","actor_kind":"creator","text":"WIRED reported that Can You Pet the Dog? had shared a gameplay 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Twitch.","url":"https://www.theverge.com/2021/3/3/22311338/valheim-five-million-copies-sold-valve-steam-early-access-success"},{"seq":9,"date":"2022-04-25","precision":"day","phase":"afterlife","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported that Valheim had sold over ten million copies.","url":"https://www.pcgamer.com/valheim-has-sold-over-10-million-copies/"}]},{"id":"HIS-01068","slug":"vampire-survivors","url":"https://howitspread.com/id/HIS-01068","title":"Vampire 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implications."},{"seq":8,"date":"2022-07-25","precision":"day","phase":"response","platform":"web","actor":"NASA","actor_kind":"owner","text":"NASA’s visualization studio released the first-image broadcast recording."}]},{"id":"HIS-01070","slug":"yanny-or-laurel","url":"https://howitspread.com/id/HIS-01070","title":"Yanny or Laurel","owner":"","kind":"meme","sector":"culture","origin":"organic","region":"US","seed_date":"2018-05-11","peak_date":"2018-05-16","origin_platform":"instagram","platforms":"instagram;reddit;x;press;web","mechanics":"platform-jump;press-loop","score":48,"band":"Notable","provisional":false,"coverage":0.8,"reach":60,"contagion":null,"breadth":40,"velocity":65,"longevity":17,"events":9,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2018-05-11","precision":"day","phase":"seed","platform":"instagram","actor":"Katie Hetzel","actor_kind":"creator","text":"Katie Hetzel shared a recording of a pronunciation clip in an Instagram story.","url":"https://www.wired.com/story/yanny-and-laurel-true-history/"},{"seq":2,"date":"2018-05-12","precision":"day","phase":"jump","platform":"reddit","actor":"RolandCamry","actor_kind":"creator","text":"RolandCamry posted the clip to Reddit's blackmagicfuckery community.","url":"https://knowyourmeme.com/memes/yanny-or-laurel"},{"seq":3,"date":"2018-05-15","precision":"day","phase":"jump","platform":"x","actor":"Cloe Feldman","actor_kind":"creator","text":"Cloe Feldman's Twitter post brought the listening question to a larger audience.","url":"https://www.wired.com/story/yanny-and-laurel-true-history/"},{"seq":4,"date":"2018-05-15","precision":"day","phase":"response","platform":"x","actor":"Steve Pomeroy","actor_kind":"creator","text":"Steve Pomeroy shared pitch-shifted versions of the recording.","url":"https://knowyourmeme.com/memes/yanny-or-laurel"},{"seq":5,"date":"2018-05-16","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED traced the clip through Georgia students to Vocabulary.com.","url":"https://www.wired.com/story/yanny-and-laurel-true-history/"},{"seq":6,"date":"2018-05-16","precision":"day","phase":"peak","platform":"x","actor":"Twitter users","actor_kind":"public","text":"TIME reported that the clip had passed 12.1 million Twitter views.","url":"https://time.com/5279727/yanny-laurel-original-clip/"},{"seq":7,"date":"2018-05-16","precision":"day","phase":"response","platform":"x","actor":"Yanni","actor_kind":"celebrity","text":"Yanni posted a video saying he heard his own name in the recording.","url":"https://knowyourmeme.com/memes/yanny-or-laurel"},{"seq":8,"date":"2018-05-17","precision":"day","phase":"afterlife","platform":"x","actor":"The White House","actor_kind":"brand","text":"The White House released a video of officials answering the Yanny or Laurel question.","url":"https://knowyourmeme.com/memes/yanny-or-laurel"},{"seq":9,"date":"2018-05-17","precision":"day","phase":"response","platform":"web","actor":"MathWorks","actor_kind":"brand","text":"Published both audio files and MATLAB comparisons of the dictionary pronunciation and circulating Twitter recording."}]},{"id":"HIS-01071","slug":"bookcrossing-launch","url":"https://howitspread.com/id/HIS-01071","title":"BookCrossing’s early travelling books","owner":"BookCrossing / Ron 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recruitment."},{"seq":3,"date":"2002-03-19","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"Explained the labelled-book invitation and reported more than 5,000 registered books."},{"seq":4,"date":"2002-11-01","precision":"month","phase":"press","platform":"press","actor":"Poets & Writers","actor_kind":"press","text":"Its November/December issue reported over 49,000 members and 116,000 registered books."},{"seq":5,"date":"2003-04-24","precision":"day","phase":"jump","platform":"press","actor":"El País","actor_kind":"press","country":"ES","text":"Its four-book release test yielded one recorded catch in Zaragoza; three other books remained untraced."},{"seq":6,"date":"2003-08-15","precision":"day","phase":"peak","platform":"press","actor":"EUobserver","actor_kind":"press","text":"Reported just over 146,000 members as the exchange spread in Europe."}]},{"id":"HIS-01072","slug":"burger-king-subservient-chicken","url":"https://howitspread.com/id/HIS-01072","title":"Burger King Subservient Chicken","owner":"Burger King, CP+B and The Barbarian Group","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2004-04-07","peak_date":"2004-04-14","origin_platform":"web","platforms":"web;press","mechanics":"transgression;platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":5,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2004-04-07","precision":"day","phase":"seed","platform":"web","actor":"CP+B","actor_kind":"owner","text":"The agency launched the site and sent its test link to 20 friends."},{"seq":2,"date":"2004-04-07","precision":"day","phase":"jump","platform":"web","actor":"mildred-pitt on MetaFilter","actor_kind":"public","text":"A MetaFilter post invited readers to try the interactive chicken."},{"seq":3,"date":"2004-04-09","precision":"day","phase":"jump","platform":"web","actor":"Simon Willison","actor_kind":"creator","text":"Willison linked the site and encouraged readers to experiment with commands."},{"seq":4,"date":"2004-04-14","precision":"day","phase":"peak","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported the agency’s estimate of 15–20 million site hits."},{"seq":5,"date":"2004-04-15","precision":"day","phase":"press","platform":"press","actor":"MediaPost","actor_kind":"press","text":"MediaPost described the email-forwarding feature and accompanying television campaign."}]},{"id":"HIS-01073","slug":"cadbury-gorilla","url":"https://howitspread.com/id/HIS-01073","title":"Cadbury Gorilla","owner":"Cadbury and Fallon 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Guardian","actor_kind":"public","text":"The Guardian documented soundtrack-swapped Gorilla clips."},{"seq":4,"date":"2007-12-11","precision":"day","phase":"peak","platform":"press","actor":"The Guardian","actor_kind":"press","text":"Gorilla topped TellyAds’ ranking based on clip views."},{"seq":5,"date":"2008-03-12","precision":"day","phase":"afterlife","platform":"web","actor":"British Television Advertising Awards","actor_kind":"brand","text":"Gorilla won the television commercial of the year award."},{"seq":6,"date":"2008-09-05","precision":"day","phase":"afterlife","platform":"tv","actor":"Cadbury / Fallon","actor_kind":"owner","text":"Cadbury announced a Bonnie Tyler edit inspired by audience remixes."},{"seq":7,"date":"2018-06-14","precision":"day","phase":"afterlife","platform":"press","actor":"Marketing Week","actor_kind":"press","text":"A creator interview revisited the film’s production and early online 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Evolution and linked to the campaign website."},{"seq":3,"date":"2006-10-18","precision":"day","phase":"response","platform":"web","actor":"GraceD / agency-blog commenter","actor_kind":"public","text":"GraceD said she planned to repost Evolution; the comment records intent, not a verified repost."},{"seq":4,"date":"2006-10-31","precision":"week","phase":"peak","platform":"youtube","actor":"Campaign organizer","actor_kind":"owner","text":"Contemporary coverage reported more than 1.7 million YouTube views in under a month."},{"seq":5,"date":"2006-10-31","precision":"month","phase":"jump","platform":"tv","actor":"Ellen / The View","actor_kind":"press","text":"A contemporary blog reported discussion on Ellen and The View."},{"seq":6,"date":"2007-02-08","precision":"day","phase":"response","platform":"web","actor":"Rogue Editorial / Soho","actor_kind":"creator","text":"Rogue said audience questions prompted a making-of film; it reported over four million original-film 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its TechCrunch50 launch.","url":"https://blog.dropbox.com/topics/company/dropbox-launches-to-the-public"},{"seq":2,"date":"2009-10-02","precision":"day","phase":"response","platform":"web","actor":"Dropbox / Common Craft","actor_kind":"owner","text":"Reported two million users; its referral landing page featured a Common Craft explainer for new users.","url":"https://blog.dropbox.com/topics/company/an-early-christmas-at-dropbox"},{"seq":3,"date":"2010-04-01","precision":"month","phase":"peak","platform":"web","actor":"Dropbox","actor_kind":"owner","text":"Houston reported 2.8 million direct referral invitations in a trailing 30-day April reporting window.","url":"https://www.slideshare.net/slideshow/dropbox-startup-lessons-learned-3836587/3836587"},{"seq":4,"date":"2010-04-23","precision":"day","phase":"press","platform":"web","actor":"Drew Houston","actor_kind":"creator","text":"Houston’s conference deck separated referral-program signups from other sharing 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participant.","url":"https://blog.dropbox.com/topics/company/dropbox-referrals-are-now-twice-as-nice"}]},{"id":"HIS-01076","slug":"earth-hour-sydney-to-global-replication","url":"https://howitspread.com/id/HIS-01076","title":"Earth Hour’s first global replication","owner":"WWF / Earth Hour","kind":"activity","sector":"politics-civic","origin":"mixed","region":"AU","seed_date":"2007-03-31","peak_date":"2008-03-29","origin_platform":"web","platforms":"web;press","mechanics":"low-effort-copy;spectacle;press-loop","score":40,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":20,"velocity":null,"longevity":null,"events":10,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2007-03-31","precision":"day","phase":"seed","platform":"web","actor":"WWF Australia","actor_kind":"owner","text":"Sydney held the first Earth Hour, inviting residents to turn off lights for one 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switch-off.","url":"https://www.wwf.org.br/participe/horadoplaneta/historico_hora_do_planeta_/"},{"seq":5,"date":"2008-03-29","precision":"day","phase":"peak","platform":"web","actor":"WWF","actor_kind":"owner","text":"The second Earth Hour spread to 371 cities in 35 countries, according to WWF.","url":"https://www.wwf.org.br/participe/horadoplaneta/historico_hora_do_planeta_/"},{"seq":6,"date":"2008-03-29","precision":"day","phase":"jump","platform":"web","actor":"Google","actor_kind":"brand","text":"Google blackened its homepage to promote Earth Hour, saying the color change itself saved no energy."},{"seq":7,"date":"2008-03-29","precision":"day","phase":"response","platform":"web","actor":"BC Hydro","actor_kind":"owner","text":"BC Hydro’s later table reported 125 MWh saved during the 2008 event, with a 2% provincial load reduction."},{"seq":8,"date":"2009-03-28","precision":"day","phase":"afterlife","platform":"web","actor":"WWF Brasil","actor_kind":"owner","text":"Brazil’s first edition involved 113 cities; WWF reported participation in 88 countries worldwide.","url":"https://www.wwf.org.br/participe/horadoplaneta/historico_hora_do_planeta_/"},{"seq":9,"date":"2009-03-28","precision":"day","phase":"response","platform":"web","actor":"BC Hydro","actor_kind":"owner","text":"BC Hydro’s later table reported 72.67 MWh saved during the 2009 event, with a 1.1% load reduction."},{"seq":10,"date":"2009-03-30","precision":"day","phase":"press","platform":"web","actor":"WWF Singapore","actor_kind":"owner","text":"WWF Singapore described participation spreading across Asian cities and landmarks.","url":"https://www.wwf.sg/asian-nations-from-philippines-to-india-have-delivered-huge-boost-to-earth-hour/"}]},{"id":"HIS-01077","slug":"firefox-community-funded-newspaper-ad","url":"https://howitspread.com/id/HIS-01077","title":"Firefox’s community-funded newspaper ad","owner":"Mozilla / Spread 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link.","url":"https://www.squarefree.com/2004/10/19/community-firefox-ad-in-the-new-york-times/"},{"seq":3,"date":"2004-10-19","precision":"day","phase":"response","platform":"web","actor":"Jesse Ruderman’s readers","actor_kind":"public","text":"Readers reported donating through his link; comments exposed payment confusion and demand for a printed keepsake."},{"seq":4,"date":"2004-10-20","precision":"day","phase":"jump","platform":"web","actor":"LinuxFr.org","actor_kind":"public","text":"LinuxFr shared the fundraising call and the reward for recruiting ten friends.","url":"https://linuxfr.org/news/publicite-firefox-dans-le-new-york-times"},{"seq":5,"date":"2004-11-01","precision":"day","phase":"press","platform":"press","actor":"Digi.no","actor_kind":"press","text":"Digi.no reported about 10,000 contributors had donated roughly $250,000 over ten days.","url":"https://www.digi.no/artikler/gavmilde-firefox-tilhengere/297280/"},{"seq":6,"date":"2004-12-15","precision":"day","phase":"response","platform":"web","actor":"Mozilla","actor_kind":"owner","text":"Mozilla announced the two-page placement in the following day’s New York Times.","url":"https://www-archive.mozilla.org/press/mozilla-2004-12-15.html"},{"seq":7,"date":"2004-12-16","precision":"day","phase":"peak","platform":"press","actor":"Mozilla / Spread Firefox","actor_kind":"owner","text":"The newspaper ad displayed donor names and a call to try Firefox.","url":"https://blog.mozilla.org/press/files/2013/11/nytimes-firefox-final.pdf"}]},{"id":"HIS-01078","slug":"geocaching-first-cache-and-replication","url":"https://howitspread.com/id/HIS-01078","title":"Geocaching: first cache and replication","owner":"","kind":"activity","sector":"culture","origin":"organic","region":"US","seed_date":"2000-05-03","peak_date":"2000-09-02","origin_platform":"web","platforms":"web;press","mechanics":"founder-origin;platform-jump;press-loop","score":20,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":20,"velocity":null,"longevity":null,"events":8,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2000-05-03","precision":"day","phase":"seed","platform":"web","actor":"Dave Ulmer","actor_kind":"public","text":"Ulmer hid a bucket near Beavercreek and posted its coordinates to a GPS newsgroup."},{"seq":2,"date":"2000-05-12","precision":"day","phase":"jump","platform":"web","actor":"Peter McKellar","actor_kind":"public","text":"Placed a red-bucket cache near Rotorua, New Zealand; the surviving listing invites others to create more hides."},{"seq":3,"date":"2000-05-30","precision":"day","phase":"jump","platform":"web","actor":"Matt Stum","actor_kind":"public","text":"Stum proposed the name geocaching on the GPS Stash Hunt mailing list."},{"seq":4,"date":"2000-06-03","precision":"day","phase":"jump","platform":"web","actor":"Chris O’Byrne","actor_kind":"public","text":"Placed a cache at Bray Head, Ireland; the owner’s surviving account identifies it as Europe’s first."},{"seq":5,"date":"2000-09-02","precision":"day","phase":"peak","platform":"web","actor":"Jeremy Irish","actor_kind":"creator","text":"Geocaching.com launched with approximately 75 known caches worldwide."},{"seq":6,"date":"2000-09-25","precision":"day","phase":"press","platform":"web","actor":"Slashdot","actor_kind":"press","text":"Slashdot introduced the GPS treasure hunt to its technology community."},{"seq":7,"date":"2000-12-11","precision":"day","phase":"press","platform":"press","actor":"Janelle Brown","actor_kind":"press","text":"Salon published a reporter’s cache hunt and account of participants hiding new caches."},{"seq":8,"date":"2001-03-24","precision":"day","phase":"afterlife","platform":"web","actor":"Geocachers in Austin","actor_kind":"public","text":"The first Event Cache brought participants together in Austin."}]},{"id":"HIS-01079","slug":"haidilao-kemusan-dance","url":"https://howitspread.com/id/HIS-01079","title":"Haidilao’s Kemusan dance wave","owner":"Haidilao employees / Haidilao","kind":"activity","sector":"food-beverage","origin":"mixed","region":"CN","seed_date":"2023-11-01","peak_date":"2023-11-30","origin_platform":"retail","platforms":"retail;tiktok;press;web","mechanics":"response-chain;visible-use;controversy","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":8,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2023-11-01","precision":"month","phase":"seed","platform":"retail","actor":"Haidilao employees","actor_kind":"owner","text":"Introduced Kemusan performances in restaurants during November, according to the company."},{"seq":2,"date":"2023-11-24","precision":"day","phase":"jump","platform":"tiktok","actor":"rogersiow","actor_kind":"creator","country":"SG","text":"Posted a performance from Haidilao’s Marina Bay Sands restaurant in Singapore."},{"seq":3,"date":"2023-11-25","precision":"day","phase":"press","platform":"press","actor":"中国新闻周刊","actor_kind":"press","text":"Named creator performances in waiter uniforms and fans calling a Fuzhou outlet to ask for a specific dancer’s shifts."},{"seq":4,"date":"2023-11-25","precision":"day","phase":"response","platform":"retail","actor":"Nanning staff / 潮新闻","actor_kind":"press","text":"A reporter saw customer-requested dances; one worker said he performed 20–30 daily, not a chain-wide rate."},{"seq":5,"date":"2023-11-27","precision":"day","phase":"backlash","platform":"web","actor":"Diners and commentators","actor_kind":"public","text":"Debated noise and staff welfare after a customer complaint spread on Weibo."},{"seq":6,"date":"2023-11-30","precision":"week","phase":"peak","platform":"press","actor":"CNN","actor_kind":"press","text":"Reported the staff-dance wave, customer imitation and online debate."},{"seq":7,"date":"2023-12-09","precision":"day","phase":"press","platform":"press","actor":"Mothership","actor_kind":"press","text":"Documented performances by Plaza Singapura employees and another Singapore outlet."},{"seq":8,"date":"2024-02-19","precision":"day","phase":"afterlife","platform":"press","actor":"CNA Lifestyle","actor_kind":"press","text":"Reported Haidilao’s Ke Mu Si boyband-style video featuring five waiters for Chinese New Year."}]},{"id":"HIS-01080","slug":"hotmail-email-footer","url":"https://howitspread.com/id/HIS-01080","title":"Hotmail’s email signup footer","owner":"Hotmail","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"1996-07-04","peak_date":"1997-12-31","origin_platform":"web","platforms":"web;press","mechanics":"visible-use;shareable-output","score":35,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"1996-07-04","precision":"day","phase":"seed","platform":"web","actor":"Hotmail","actor_kind":"owner","text":"Hotmail launched its free web-based email service.","url":"https://groups.google.com/g/mlist.net-happenings/c/dUk8MXLTSFU"},{"seq":2,"date":"1996-07-09","precision":"day","phase":"amplifier","platform":"web","actor":"NET-HAPPENINGS","actor_kind":"public","text":"NET-HAPPENINGS circulated the July 4 launch announcement.","url":"https://groups.google.com/g/mlist.net-happenings/c/dUk8MXLTSFU"},{"seq":3,"date":"1997-04-22","precision":"day","phase":"press","platform":"press","actor":"Wired","actor_kind":"press","text":"Reported three million Hotmail subscribers and five million daily page impressions; both were company figures."},{"seq":4,"date":"1997-12-31","precision":"day","phase":"peak","platform":"web","actor":"Microsoft","actor_kind":"owner","text":"Microsoft reported more than nine million Hotmail members worldwide.","url":"https://news.microsoft.com/source/1997/12/31/microsoft-acquires-hotmail/"},{"seq":5,"date":"1997-12-31","precision":"day","phase":"commercial","platform":"web","actor":"Microsoft","actor_kind":"owner","text":"Microsoft announced its acquisition of Hotmail, with financial terms undisclosed.","url":"https://news.microsoft.com/source/1997/12/31/microsoft-acquires-hotmail/"},{"seq":6,"date":"1998-04-16","precision":"day","phase":"afterlife","platform":"web","actor":"US District Court","actor_kind":"owner","text":"A court ruling recorded the automatic signup footer and over ten million registered subscribers.","url":"https://cyber.harvard.edu/property00/alternatives/hotmail.html"},{"seq":7,"date":"1998-12-01","precision":"day","phase":"afterlife","platform":"web","actor":"Microsoft","actor_kind":"owner","text":"Microsoft reported more than 30 million active accounts following further MSN integration.","url":"https://news.microsoft.com/source/1998/12/01/msn-hotmail-worlds-largest-e-mail-provider-surpasses-30-million-member-milestone/"}]},{"id":"HIS-01081","slug":"hubspot-website-grader","url":"https://howitspread.com/id/HIS-01081","title":"HubSpot’s free Website Grader","owner":"HubSpot","kind":"app","sector":"tech","origin":"seeded","region":"US","seed_date":"2007-02-01","peak_date":"2007-10-23","origin_platform":"web","platforms":"web","mechanics":"shareable-output;press-loop","score":35,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2007-02-01","precision":"month","phase":"seed","platform":"web","actor":"HubSpot","actor_kind":"owner","text":"HubSpot opened Website Grader, an automated assessment originally built for internal use.","url":"https://www.hubspot.com/blog/bid/2551/hubspot-s-website-grader-selected-as-a-2007-mitx-awards-finalist"},{"seq":2,"date":"2007-03-05","precision":"day","phase":"response","platform":"web","actor":"HubSpot","actor_kind":"owner","text":"A preserved report graded a presidential campaign website and supplied improvement suggestions.","url":"https://blog.hubspot.com/Portals/249/docs/Rudy_Giuliani_Website_Grader_Report.pdf"},{"seq":3,"date":"2007-10-03","precision":"day","phase":"amplifier","platform":"web","actor":"HubSpot","actor_kind":"owner","text":"HubSpot publicized its assessment of the top 20 Technorati blogs alongside a usage milestone.","url":"https://www.hubspot.com/blog/bid/2411/100-000-website-hopefuls-try-to-make-the-grade-in-internet-marketing"},{"seq":4,"date":"2007-10-03","precision":"day","phase":"amplifier","platform":"web","actor":"Guy Kawasaki","actor_kind":"creator","text":"Shared Website Grader after a PR pitch; readers reported trials, delays and optional-email confusion."},{"seq":5,"date":"2007-10-23","precision":"day","phase":"peak","platform":"web","actor":"HubSpot","actor_kind":"owner","text":"HubSpot reported that Website Grader had served more than 125,000 organizations.","url":"https://www.hubspot.com/blog/bid/2551/hubspot-s-website-grader-selected-as-a-2007-mitx-awards-finalist"},{"seq":6,"date":"2008-04-16","precision":"day","phase":"afterlife","platform":"web","actor":"HubSpot","actor_kind":"owner","text":"HubSpot reported adoption by bloggers and mentions from PC Magazine, Guy Kawasaki and TechCrunch.","url":"https://www.hubspot.com/blog/bid/4086/hubspot-s-website-grader-free-seo-marketing-tool-selected-as-finalist-for-coveted-ad-tech-awards"},{"seq":7,"date":"2009-06-01","precision":"month","phase":"afterlife","platform":"web","actor":"HubSpot","actor_kind":"owner","text":"The tool reached one million graded website URLs, according to a later HubSpot milestone post.","url":"https://www.hubspot.com/blog/bid/5539/website-grader-analyzes-over-2-million-sites"}]},{"id":"HIS-01082","slug":"ice-bucket-style-lather-against-ebola","url":"https://howitspread.com/id/HIS-01082","title":"Lather Against Ebola","owner":"Edith Brou","kind":"campaign","sector":"health","origin":"organic","region":"CI","seed_date":"2014-08-18","peak_date":"2014-10-09","origin_platform":"youtube","platforms":"youtube;press;web","mechanics":"challenge;response-chain;press-loop","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-08-18","precision":"day","phase":"seed","platform":"youtube","actor":"Edith Brou","actor_kind":"owner","text":"Brou launched a soap-bucket adaptation of the Ice Bucket Challenge."},{"seq":2,"date":"2014-08-26","precision":"day","phase":"press","platform":"press","actor":"TV5MONDE","actor_kind":"press","text":"TV5MONDE documented three-person nominations and embedded Brou’s challenge video; the page was later updated."},{"seq":3,"date":"2014-08-27","precision":"day","phase":"press","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP reported dozens of participant clips and the challenge’s local adaptation."},{"seq":4,"date":"2014-08-28","precision":"day","phase":"press","platform":"press","actor":"BET","actor_kind":"press","text":"BET relayed the campaign to its readership, explicitly drawing on AP reporting."},{"seq":5,"date":"2014-08-28","precision":"day","phase":"jump","platform":"web","actor":"ABIDJANAIS / Mondoblog","actor_kind":"creator","text":"A local blogger described a 24-hour deadline, three nominees and hygiene-item forfeits."},{"seq":6,"date":"2014-09-18","precision":"day","phase":"jump","platform":"web","actor":"La Rigueur Bino","actor_kind":"creator","text":"AFP reported over 52,000 viewers for Bino’s suited pool response; upload date and platform were unspecified."},{"seq":7,"date":"2014-10-09","precision":"day","phase":"peak","platform":"press","actor":"Voices of Africa","actor_kind":"press","text":"An interview report described more than 50 participants and a collection of their clips."}]},{"id":"HIS-01083","slug":"ikea-bookbook","url":"https://howitspread.com/id/HIS-01083","title":"IKEA Bookbook","owner":"IKEA Singapore","kind":"campaign","sector":"home","origin":"mixed","region":"SG","seed_date":"2014-09-03","peak_date":"2014-09-12","origin_platform":"web","platforms":"web;press;instagram","mechanics":"counter-programming;newsjacking;press-loop","score":32,"band":"Niche","provisional":true,"coverage":0.7,"reach":52,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":6,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-09-03","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"IKEA’s Bookbook catalogue parody appeared online and received TIME coverage."},{"seq":2,"date":"2014-09-08","precision":"day","phase":"press","platform":"press","actor":"shots","actor_kind":"press","text":"shots credited BBH Singapore and Freeflow Productions for the film."},{"seq":3,"date":"2014-09-12","precision":"week","phase":"peak","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Marketing-Interactive reported more than nine million views in about a week."},{"seq":4,"date":"2014-09-12","precision":"day","phase":"jump","platform":"instagram","actor":"Tinus Strydom / BBH Asia Pacific","actor_kind":"creator","text":"The agency described Instagram uptake beyond the Singapore and Malaysia campaign."},{"seq":5,"date":"2014-09-12","precision":"day","phase":"press","platform":"press","actor":"The Stable","actor_kind":"press","text":"The Stable reported an XXL catalogue planned for selected fans and contests, alongside offline ads."},{"seq":6,"date":"2014-12-02","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME included the parody in its year-end selection and reported 12 million views."}]},{"id":"HIS-01084","slug":"immortal-fans-sport-club-recife","url":"https://howitspread.com/id/HIS-01084","title":"Immortal Fans: Sport Club do Recife","owner":"Sport Club do Recife / Ogilvy Brasil","kind":"campaign","sector":"sports","origin":"seeded","region":"BR","seed_date":"2012-09-02","peak_date":"2012-09-19","origin_platform":"web","platforms":"web;facebook;press","mechanics":"fandom-mobilisation;identity-badge;platform-jump","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":5,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2012-09-02","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The campaign was presented at Sport’s match against Santos at Ilha do Retiro."},{"seq":2,"date":"2012-09-04","precision":"day","phase":"jump","platform":"facebook","actor":"Sport Club do Recife","actor_kind":"owner","text":"Globo described the club’s video and donor-card app, reporting over 900 registrations in under three days."},{"seq":3,"date":"2012-09-19","precision":"week","phase":"peak","platform":"press","actor":"Clube de Criação","actor_kind":"press","text":"Clube de Criação reported the agency’s claim of more than 51,000 cards made."},{"seq":4,"date":"2013-06-17","precision":"day","phase":"press","platform":"press","actor":"Cannes Lions","actor_kind":"press","text":"The campaign won the Cannes Promo & Activation Grand Prix."},{"seq":5,"date":"2013-06-17","precision":"day","phase":"afterlife","platform":"press","actor":"Meio & Mensagem","actor_kind":"press","text":"Award coverage described a Belgian juror proposing a similar campaign to his own football club."}]},{"id":"HIS-01085","slug":"lastesis-un-violador-en-tu-camino","url":"https://howitspread.com/id/HIS-01085","title":"LASTESIS: Un violador en tu camino","owner":"LASTESIS","kind":"campaign","sector":"politics-civic","origin":"seeded","region":"CL","seed_date":"2019-11-20","peak_date":"2019-11-29","origin_platform":"youtube","platforms":"youtube;web;instagram;press;x","mechanics":"response-chain;platform-jump;press-loop","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":6,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2019-11-20","precision":"day","phase":"seed","platform":"youtube","actor":"LASTESIS","actor_kind":"creator","text":"LASTESIS staged the performance in Valparaíso and posted video of the intervention."},{"seq":2,"date":"2019-11-25","precision":"day","phase":"amplifier","platform":"web","actor":"LASTESIS","actor_kind":"creator","text":"The collective staged the work at several Santiago sites on the day against violence against women."},{"seq":3,"date":"2019-11-27","precision":"day","phase":"response","platform":"instagram","actor":"LASTESIS","actor_kind":"creator","text":"Invited local adaptations for November 29 and offered backing music by email, per contemporary published instructions."},{"seq":4,"date":"2019-11-29","precision":"week","phase":"peak","platform":"press","actor":"Radio Cooperativa","actor_kind":"press","text":"Cooperativa documented adaptations in Paris, London, Bogotá, Berlin, Madrid and Mexico City."},{"seq":5,"date":"2019-11-29","precision":"day","phase":"jump","platform":"x","actor":"Participants","actor_kind":"public","text":"Videos of international performances circulated through Twitter alongside the Instagram invitation."},{"seq":6,"date":"2019-12-04","precision":"day","phase":"afterlife","platform":"web","actor":"LASTESIS Senior participants","actor_kind":"public","text":"A senior adaptation outside Santiago’s Estadio Nacional drew more than 5,000 people, a report said."}]},{"id":"HIS-01086","slug":"lego-cuusoo-crowdsourcing-launch","url":"https://howitspread.com/id/HIS-01086","title":"LEGO CUUSOO’s Minecraft voting surge","owner":"LEGO / Mojang","kind":"activity","sector":"toys-collectibles","origin":"mixed","region":"DK","seed_date":"2011-12-05","peak_date":"2011-12-07","origin_platform":"web","platforms":"web;press","mechanics":"fandom-mobilisation;platform-jump","score":40,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":70,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2011-11-14","precision":"day","phase":"precursor","platform":"web","actor":"koalaexpert","actor_kind":"creator","text":"Wired reported more than 3,000 supporters for koalaexpert’s fan-created Minecraft proposal.","url":"https://www.wired.com/2011/11/a-good-idea-lego-minecraft/"},{"seq":2,"date":"2011-12-05","precision":"day","phase":"seed","platform":"web","actor":"Mojang","actor_kind":"owner","text":"Mojang’s Minecraft proposal was posted on the newly global LEGO CUUSOO platform.","url":"https://www.lego.brandls.info/ebooks/brickjournal19online.pdf"},{"seq":3,"date":"2011-12-05","precision":"day","phase":"press","platform":"press","actor":"Shacknews","actor_kind":"press","text":"Linked Mojang’s official proposal and invited support, reporting high traffic and CUUSOO maintenance."},{"seq":4,"date":"2011-12-07","precision":"day","phase":"peak","platform":"web","actor":"Minecraft community","actor_kind":"public","text":"The proposal reached 10,000 supporters in 48 hours, qualifying for LEGO review.","url":"https://brickset.com/article/1982/minecraft-project-hits-10-000-votes-on-lego%C2%AE-cuusoo"},{"seq":5,"date":"2011-12-07","precision":"day","phase":"amplifier","platform":"web","actor":"Brickset","actor_kind":"public","text":"Brickset relayed LEGO’s announcement that Minecraft had become the first global project to reach the threshold.","url":"https://brickset.com/article/1982/minecraft-project-hits-10-000-votes-on-lego%C2%AE-cuusoo"},{"seq":6,"date":"2011-12-11","precision":"day","phase":"press","platform":"press","actor":"Wired","actor_kind":"press","text":"Wired used the successful Minecraft vote to explain how readers could submit and support their own ideas.","url":"https://www.wired.com/2011/12/see-your-project-become-a-lego-kit/"},{"seq":7,"date":"2012-02-17","precision":"day","phase":"commercial","platform":"web","actor":"J!NX / LEGO","actor_kind":"owner","text":"A $34.99 Micro World set was available to preorder, closing the loop from fan support to a product."}]},{"id":"HIS-01087","slug":"lifebuoy-help-a-child-reach-5","url":"https://howitspread.com/id/HIS-01087","title":"Lifebuoy: Help a Child Reach 5","owner":"Lifebuoy / Hindustan Unilever","kind":"campaign","sector":"beauty","origin":"mixed","region":"IN","seed_date":"2013-02-01","peak_date":"2013-03-11","origin_platform":"youtube","platforms":"youtube;press;web","mechanics":"press-loop;platform-jump","score":25,"band":"Niche","provisional":true,"coverage":0.7,"reach":35,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2013-02-01","precision":"month","phase":"seed","platform":"youtube","actor":"Campaign organizer","actor_kind":"owner","text":"Lifebuoy launched the Gondappa film around its village handwashing initiative."},{"seq":2,"date":"2013-02-27","precision":"day","phase":"press","platform":"press","actor":"The Economic Times","actor_kind":"press","text":"The Economic Times described the new campaign and its Facebook and village components."},{"seq":3,"date":"2013-02-28","precision":"day","phase":"amplifier","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Unilever issued an international release linking viewers to the film and pledge page."},{"seq":4,"date":"2013-03-11","precision":"week","phase":"peak","platform":"youtube","actor":"Campaign organizer","actor_kind":"owner","text":"Business Standard reported close to 1.5 million YouTube views and online sharing."},{"seq":5,"date":"2013-03-11","precision":"day","phase":"jump","platform":"press","actor":"Business Standard","actor_kind":"press","text":"The film’s online popularity became the subject of a business-news report."},{"seq":6,"date":"2013-04-01","precision":"month","phase":"commercial","platform":"youtube","actor":"Campaign organizer","actor_kind":"owner","text":"An award submission later reported that film views had crossed seven million by April."},{"seq":7,"date":"2015-03-14","precision":"day","phase":"afterlife","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The Global Handwashing Partnership published Unilever’s video as a campaign resource."}]},{"id":"HIS-01088","slug":"linux-announcement-and-contributor-response","url":"https://howitspread.com/id/HIS-01088","title":"Linux’s announcement and contributor response","owner":"Linus Torvalds and early Linux contributors","kind":"app","sector":"tech","origin":"organic","region":"FI","seed_date":"1991-08-25","peak_date":"1994-04-01","origin_platform":"web","platforms":"web;press","mechanics":"founder-origin;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":8,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"1991-07-03","precision":"day","phase":"precursor","platform":"web","actor":"Linus Torvalds","actor_kind":"owner","text":"A technical question prompted correspondence that helped secure an FTP distribution directory."},{"seq":2,"date":"1991-08-25","precision":"day","phase":"seed","platform":"web","actor":"Linus Torvalds","actor_kind":"owner","text":"Torvalds announced his hobby operating-system project and invited feedback from the Minix community."},{"seq":3,"date":"1991-08-26","precision":"day","phase":"response","platform":"web","actor":"Jyrki Kuoppala","actor_kind":"creator","text":"Kuoppala asked about portability and proposed features; Torvalds replied in the newsgroup."},{"seq":4,"date":"1991-10-05","precision":"day","phase":"jump","platform":"web","actor":"Linus Torvalds","actor_kind":"owner","text":"The 0.02 announcement offered source code and invited others to contribute reusable utilities."},{"seq":5,"date":"1991-12-19","precision":"day","phase":"response","platform":"web","actor":"Linus Torvalds","actor_kind":"owner","text":"Named Aachen/MIT mirrors, a separately run mailing list and another contributor’s maintained information sheet."},{"seq":6,"date":"1992-01-01","precision":"month","phase":"response","platform":"web","actor":"Linus Torvalds and contributors","actor_kind":"owner","text":"Release notes proposed removing the prohibition on paid redistribution, subject to contributors’ agreement."},{"seq":7,"date":"1994-03-01","precision":"day","phase":"press","platform":"press","actor":"Linux Journal","actor_kind":"press","text":"The new specialist publication described an expanding Usenet community and volunteer-written software."},{"seq":8,"date":"1994-04-01","precision":"day","phase":"peak","platform":"press","actor":"Linux Journal","actor_kind":"press","text":"An interview published Torvalds’s explicitly uncertain guess of about 50,000 active users."}]},{"id":"HIS-01089","slug":"m-pesa-send-money-home-launch","url":"https://howitspread.com/id/HIS-01089","title":"M-PESA’s Send Money Home launch","owner":"Safaricom / Vodafone","kind":"app","sector":"finance","origin":"mixed","region":"KE","seed_date":"2007-03-06","peak_date":"2008-06-17","origin_platform":"web","platforms":"retail;web","mechanics":"visible-use;platform-jump","score":35,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":10,"velocity":null,"longevity":null,"events":6,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2007-03-01","precision":"month","phase":"precursor","platform":"retail","actor":"Safaricom / retail agents","actor_kind":"owner","text":"Combined TV and radio advertising with travelling tents and roadshows offering registration and demonstrations."},{"seq":2,"date":"2007-03-06","precision":"day","phase":"seed","platform":"web","actor":"Safaricom","actor_kind":"owner","text":"Safaricom launched M-PESA in Kenya, promoting person-to-person transfers with Send Money Home.","url":"https://www.vodafone.com/news/newsroom/people/mpesa-marks-15-years"},{"seq":3,"date":"2007-11-01","precision":"month","phase":"response","platform":"web","actor":"M-PESA customers","actor_kind":"public","text":"By the end of November, 1.1 million customers had registered, according to a later research presentation.","url":"https://conference.nber.org/confer/2011/ADSs11/Mbiti_slides.pdf"},{"seq":4,"date":"2008-06-17","precision":"day","phase":"amplifier","platform":"web","actor":"Urban senders and rural recipients","actor_kind":"public","text":"Field researchers described urban senders encouraging rural recipients to use M-PESA.","url":"https://www.cgap.org/blog/why-has-m-pesa-become-so-popular-in-kenya"},{"seq":5,"date":"2008-06-17","precision":"day","phase":"peak","platform":"web","actor":"CGAP researchers","actor_kind":"owner","text":"CGAP reported more than 2.3 million registered users nationwide.","url":"https://www.cgap.org/blog/why-has-m-pesa-become-so-popular-in-kenya"},{"seq":6,"date":"2009-08-01","precision":"month","phase":"afterlife","platform":"web","actor":"CGAP researchers","actor_kind":"owner","text":"A subsequent CGAP brief reported nearly seven million registrations and more than 10,000 agents.","url":"https://www.cgap.org/research/publication/poor-people-using-mobile-financial-services"}]},{"id":"HIS-01090","slug":"mailchimp-did-you-mean-mailchimp","url":"https://howitspread.com/id/HIS-01090","title":"Mailchimp: Did You Mean Mailchimp?","owner":"Mailchimp","kind":"campaign","sector":"tech","origin":"mixed","region":"US","seed_date":"2017-01-01","peak_date":"2017-02-21","origin_platform":"web","platforms":"web;audio;press","mechanics":"mystery-lore;platform-jump","score":18,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2017-01-01","precision":"month","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Mailchimp began rolling out projects named after playful mispronunciations of its brand."},{"seq":2,"date":"2017-01-26","precision":"day","phase":"jump","platform":"audio","actor":"The FADER","actor_kind":"press","text":"The FADER covered VeilHymn’s debut single without identifying the Mailchimp campaign."},{"seq":3,"date":"2017-01-27","precision":"day","phase":"press","platform":"press","actor":"It’s Nice That","actor_kind":"press","text":"It’s Nice That interviewed the directors of MailShrimp, KaleLimp and JailBlimp."},{"seq":4,"date":"2017-02-08","precision":"day","phase":"response","platform":"press","actor":"VeilHymn publicity team","actor_kind":"owner","text":"The video press release sent to Pitchfork omitted Mailchimp, as its February 25 report later documented."},{"seq":5,"date":"2017-02-21","precision":"week","phase":"peak","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum described the nine-project campaign and its search-based connection to Mailchimp."},{"seq":6,"date":"2017-02-25","precision":"day","phase":"press","platform":"press","actor":"Pitchfork","actor_kind":"press","text":"Pitchfork reported that VeilHymn’s song was commissioned for Mailchimp."},{"seq":7,"date":"2017-06-22","precision":"day","phase":"afterlife","platform":"press","actor":"Netimperative","actor_kind":"press","text":"Netimperative reported the campaign’s Cannes Cyber Grand Prix."}]},{"id":"HIS-01091","slug":"mixue-theme-song-remix-wave","url":"https://howitspread.com/id/HIS-01091","title":"Mixue theme-song remix wave","owner":"Mixue","kind":"music","sector":"food-beverage","origin":"mixed","region":"CN","seed_date":"2021-06-05","peak_date":"2021-06-22","origin_platform":"web","platforms":"retail;web;press","mechanics":"response-chain;mascot-persona;platform-jump","score":33,"band":"Niche","provisional":true,"coverage":0.5,"reach":54,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":5,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2020-07-01","precision":"month","phase":"precursor","platform":"retail","actor":"Mixue","actor_kind":"owner","text":"Distributed the theme song through stores and Weibo before its 2021 remix wave."},{"seq":2,"date":"2021-06-03","precision":"day","phase":"precursor","platform":"web","actor":"Mixue","actor_kind":"owner","text":"Released a 24-second Chinese-only MV before the scoped June 5 bilingual upload."},{"seq":3,"date":"2021-06-05","precision":"day","phase":"seed","platform":"web","actor":"Mixue","actor_kind":"owner","text":"Posted the bilingual theme-song video to Bilibili."},{"seq":4,"date":"2021-06-09","precision":"day","phase":"jump","platform":"web","actor":"Hong Jin Huang","actor_kind":"creator","text":"Published an early Bilibili remix later highlighted in the platform’s creator-discovery programme."},{"seq":5,"date":"2021-06-21","precision":"day","phase":"response","platform":"web","actor":"Mixue","actor_kind":"owner","text":"Joined Zhihu to answer a question about the animated music video’s success."},{"seq":6,"date":"2021-06-22","precision":"day","phase":"peak","platform":"web","actor":"Game Grape","actor_kind":"press","text":"Reported 10.195 million plays on the official bilingual Bilibili upload amid a wave of remixes."},{"seq":7,"date":"2021-07-11","precision":"day","phase":"afterlife","platform":"press","actor":"Mixue marketing lead Wang Weilong","actor_kind":"owner","text":"Described staff content, official reposts and mailed gifts for selected creators after the breakout."}]},{"id":"HIS-01092","slug":"movember-early-fundraising-expansion","url":"https://howitspread.com/id/HIS-01092","title":"Movember’s first international expansion","owner":"Movember","kind":"activity","sector":"health","origin":"organic","region":"AU","seed_date":"2003-11-01","peak_date":"2007-11-01","origin_platform":"web","platforms":"web","mechanics":"challenge;visible-use;identity-badge","score":48,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":75,"breadth":20,"velocity":null,"longevity":null,"events":6,"sources":5,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2003-11-01","precision":"month","phase":"seed","platform":"web","actor":"Movember founders and friends","actor_kind":"owner","text":"Thirty friends took up the original moustache-growing challenge in Melbourne.","url":"https://eu.movember.com/story/view/id/11213/"},{"seq":2,"date":"2004-11-01","precision":"month","phase":"response","platform":"web","actor":"Movember","actor_kind":"owner","text":"Adam Garone built a website and Justin Coghlan led interstate expansion; 450 growers raised funds for PCFA.","url":"https://eu.movember.com/story/view/id/11213/"},{"seq":3,"date":"2005-11-01","precision":"month","phase":"amplifier","platform":"web","actor":"Movember / PCFA","actor_kind":"owner","text":"Participation grew to 9,315, with PCFA becoming an official health partner.","url":"https://eu.movember.com/story/view/id/11213/"},{"seq":4,"date":"2006-11-01","precision":"month","phase":"jump","platform":"web","actor":"Movember","actor_kind":"owner","text":"The organized campaign expanded to New Zealand alongside Australia.","url":"https://au.movember.com/uploads/files/Foundation/Movember_Global_AR_2010.pdf"},{"seq":5,"date":"2006-11-01","precision":"month","phase":"response","platform":"web","actor":"UK and Spanish participants","actor_kind":"public","text":"Small unofficial campaigns accompanied the official Australia/New Zealand effort before the 2007 country launches."},{"seq":6,"date":"2007-11-01","precision":"month","phase":"peak","platform":"web","actor":"Movember","actor_kind":"owner","text":"Campaigns ran in Australia, New Zealand, the UK, US, Canada and Spain, with over 134,000 participants.","url":"https://cdn.movember.com/uploads/files/Annual%20Reports/Annual%20Report%20FY2007-2008.pdf"}]},{"id":"HIS-01093","slug":"mxit-south-african-mobile-community","url":"https://howitspread.com/id/HIS-01093","title":"MXit’s early South African mobile community","owner":"Herman Heunis and MXit","kind":"app","sector":"tech","origin":"seeded","region":"ZA","seed_date":"2005-05-01","peak_date":"2007-02-07","origin_platform":"web","platforms":"web;press","mechanics":"press-loop;underdog","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2005-01-01","precision":"month","phase":"precursor","platform":"web","actor":"MXit","actor_kind":"owner","text":"A paid version began with a monthly subscription, according to founder Herman Heunis."},{"seq":2,"date":"2005-05-01","precision":"month","phase":"seed","platform":"web","actor":"MXit","actor_kind":"owner","text":"The company relaunched the service without a subscription fee after weak initial adoption."},{"seq":3,"date":"2006-06-20","precision":"day","phase":"press","platform":"press","actor":"IOL","actor_kind":"press","text":"Contemporary reporting described word-of-mouth adoption and roughly 900,000 users."},{"seq":4,"date":"2006-11-02","precision":"day","phase":"response","platform":"web","actor":"Ramon Thomas","actor_kind":"creator","text":"An independent guide explained installation and described press attention encouraging further curiosity."},{"seq":5,"date":"2007-02-07","precision":"day","phase":"peak","platform":"press","actor":"Herman Heunis","actor_kind":"owner","text":"The founder reported three million registered users, including over 400,000 outside South Africa."},{"seq":6,"date":"2008-05-01","precision":"month","phase":"afterlife","platform":"web","actor":"Laurie Butgereit / CSIR","actor_kind":"creator","text":"Documented pupils sharing Dr Math’s contact after school posters introduced the tutoring service within MXit."},{"seq":7,"date":"2012-05-01","precision":"month","phase":"afterlife","platform":"web","actor":"UNICEF","actor_kind":"press","text":"UNICEF examined Mxit within South Africa’s mobile communication landscape."}]},{"id":"HIS-01094","slug":"nanowrimo-early-expansion","url":"https://howitspread.com/id/HIS-01094","title":"NaNoWriMo early expansion","owner":"Chris Baty","kind":"activity","sector":"culture","origin":"seeded","region":"US","seed_date":"1999-07-01","peak_date":"2001-11-01","origin_platform":"web","platforms":"web;press","mechanics":"founder-origin;platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":6,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"1999-07-01","precision":"month","phase":"seed","platform":"web","actor":"Chris Baty and friends","actor_kind":"owner","text":"The first month-long novel-writing experiment gathered 21 participants."},{"seq":2,"date":"2000-11-01","precision":"month","phase":"jump","platform":"web","actor":"NaNoWriMo participants","actor_kind":"owner","text":"A website and new invitations expanded the November challenge to 140 writers."},{"seq":3,"date":"2001-11-01","precision":"month","phase":"peak","platform":"web","actor":"NaNoWriMo participants","actor_kind":"owner","text":"About 5,000 participants overwhelmed the manually administered signup process."},{"seq":4,"date":"2001-11-02","precision":"day","phase":"jump","platform":"web","actor":"Participant organisers","actor_kind":"public","text":"A contemporary diary records two dozen regional and international spin-off sites and specialized writing groups."},{"seq":5,"date":"2002-11-03","precision":"day","phase":"press","platform":"press","actor":"Associated Press","actor_kind":"press","text":"An AP feature described the online writing challenge’s growth."},{"seq":6,"date":"2012-11-05","precision":"day","phase":"afterlife","platform":"web","actor":"Stanford Arts","actor_kind":"press","text":"Stanford reported a university course organised around NaNoWriMo."}]},{"id":"HIS-01095","slug":"nhs-missing-type","url":"https://howitspread.com/id/HIS-01095","title":"NHS Missing Type","owner":"NHS Blood and Transplant / Engine","kind":"campaign","sector":"health","origin":"seeded","region":"GB","seed_date":"2015-06-03","peak_date":"2015-06-05","origin_platform":"web","platforms":"web;press","mechanics":"mystery-lore;platform-jump","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":9,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-06-03","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Partner signs lost A, B and O during a two-day teaser, with images seeded on social channels."},{"seq":2,"date":"2015-06-04","precision":"day","phase":"jump","platform":"press","actor":"Campaign magazine / Engine","actor_kind":"press","text":"Campaign changed its masthead during the teaser to reach brand decision makers, according to Engine."},{"seq":3,"date":"2015-06-05","precision":"day","phase":"response","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"NHS Blood and Transplant revealed the blood-donor recruitment campaign."},{"seq":4,"date":"2015-06-05","precision":"day","phase":"peak","platform":"web","actor":"NHSBT / Gorkana","actor_kind":"owner","text":"Gorkana’s later evaluation identified June 5 as June’s donor-registration peak."},{"seq":5,"date":"2015-06-08","precision":"day","phase":"jump","platform":"press","actor":"Daily Mirror","actor_kind":"press","text":"The Daily Mirror printed a changed masthead as National Blood Week began."},{"seq":6,"date":"2015-06-14","precision":"day","phase":"amplifier","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Google shared its logo without the Os on World Blood Donor Day."},{"seq":7,"date":"2015-06-14","precision":"day","phase":"response","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The ten-day recruitment period ended with 30,620 people registered as blood donors."},{"seq":8,"date":"2015-06-14","precision":"day","phase":"response","platform":"web","actor":"NHSBT / Gorkana","actor_kind":"owner","text":"The June 5–14 campaign-page funnel recorded 10,933 visitors, 1,805 booking clicks and 90 appointments."},{"seq":9,"date":"2016-08-01","precision":"month","phase":"afterlife","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"A later edition expanded to 25 blood services across 21 countries."}]},{"id":"HIS-01096","slug":"ni-una-menos-first-mobilization","url":"https://howitspread.com/id/HIS-01096","title":"Ni Una Menos: the first mass mobilization","owner":"Ni Una Menos collective","kind":"activity","sector":"politics-civic","origin":"organic","region":"AR","seed_date":"2015-05-11","peak_date":"2015-06-03","origin_platform":"x","platforms":"x;press;web","mechanics":"identity-badge;platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-05-11","precision":"day","phase":"seed","platform":"x","actor":"Marcela Ojeda","actor_kind":"creator","text":"Called on women in public life to speak out against killings of women."},{"seq":2,"date":"2015-05-12","precision":"day","phase":"amplifier","platform":"x","actor":"Marcela Ojeda","actor_kind":"creator","text":"Offered two reusable flyers and asked people to circulate them, following the invitation with time and place."},{"seq":3,"date":"2015-06-03","precision":"day","phase":"peak","platform":"press","actor":"Ni Una Menos participants","actor_kind":"public","country":"AR","text":"Gathered outside Argentina’s Congress, with parallel protests across the country."},{"seq":4,"date":"2015-06-03","precision":"day","phase":"response","platform":"web","actor":"Ni Una Menos","actor_kind":"owner","text":"Published the collective’s manifesto and concrete demands for institutional action."},{"seq":5,"date":"2015-06-03","precision":"day","phase":"jump","platform":"press","actor":"Coordinadora de Feminismos","actor_kind":"public","text":"Published local meeting points in Uruguay and invited groups to replicate the call in their own plazas."},{"seq":6,"date":"2015-06-26","precision":"day","phase":"afterlife","platform":"web","actor":"Ni Una Menos","actor_kind":"owner","text":"Published the full video of the June 3 manifesto reading."},{"seq":7,"date":"2016-05-09","precision":"day","phase":"afterlife","platform":"web","actor":"Ni Una Menos","actor_kind":"owner","text":"Renewed the collective call ahead of the first mass protest’s anniversary."}]},{"id":"HIS-01097","slug":"nubank-invitation-launch","url":"https://howitspread.com/id/HIS-01097","title":"Nubank’s early invitation loop","owner":"Nubank","kind":"product","sector":"finance","origin":"seeded","region":"BR","seed_date":"2014-09-25","peak_date":"2015-06-02","origin_platform":"web","platforms":"web;press","mechanics":"response-chain;scarcity-drop;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-04-01","precision":"day","phase":"precursor","platform":"web","actor":"Nubank","actor_kind":"owner","text":"Processed its first card transactions, according to the founders’ retrospective account."},{"seq":2,"date":"2014-09-25","precision":"day","phase":"seed","platform":"web","actor":"Nubank","actor_kind":"owner","text":"Publicly launched its app-managed credit card."},{"seq":3,"date":"2015-01-19","precision":"day","phase":"amplifier","platform":"web","actor":"Android Brasil participants","actor_kind":"public","text":"Exchanged card invitations and compared whether referrals changed their waiting-list status."},{"seq":4,"date":"2015-06-02","precision":"day","phase":"peak","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"Reported a 100,000-person waiting list."},{"seq":5,"date":"2015-06-25","precision":"day","phase":"jump","platform":"web","actor":"Alessandro de Oliveira Faria","actor_kind":"creator","text":"Posted about receiving the card and offered invitations; readers requested them in comments."},{"seq":6,"date":"2015-08-12","precision":"day","phase":"press","platform":"press","actor":"Mobile Time","actor_kind":"press","text":"Reported over 400,000 card requests and over 100,000 pending reviews; issued-card count remained undisclosed."},{"seq":7,"date":"2024-05-08","precision":"day","phase":"afterlife","platform":"press","actor":"Tecnoblog","actor_kind":"press","text":"Revisited the early invitation system while covering Nubank’s later customer milestone."}]},{"id":"HIS-01098","slug":"palau-pledge","url":"https://howitspread.com/id/HIS-01098","title":"Palau Pledge","owner":"Palau Legacy Project and Republic of Palau","kind":"campaign","sector":"politics-civic","origin":"seeded","region":"PW","seed_date":"2017-12-07","peak_date":"2017-12-18","origin_platform":"web","platforms":"web;press","mechanics":"political-adoption;platform-jump","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2017-12-06","precision":"day","phase":"precursor","platform":"web","actor":"President Tommy Remengesau Jr.","actor_kind":"owner","text":"A presidential directive authorized the Palau Pledge entry stamp from December 7."},{"seq":2,"date":"2017-12-07","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Palau began using the environmental pledge as its official visitor entry stamp."},{"seq":3,"date":"2017-12-11","precision":"day","phase":"jump","platform":"web","actor":"Campaign organizer","actor_kind":"owner","country":"JP","text":"The tourism authority issued its Japanese-language launch announcement."},{"seq":4,"date":"2017-12-18","precision":"week","phase":"peak","platform":"press","actor":"National Geographic","actor_kind":"press","text":"National Geographic covered the mandatory eco-pledge and its in-flight film."},{"seq":5,"date":"2018-08-13","precision":"day","phase":"afterlife","platform":"press","actor":"D&AD","actor_kind":"press","text":"D&AD reported 97,000 visitor signatures and eight campaign awards."},{"seq":6,"date":"2018-10-25","precision":"day","phase":"response","platform":"web","actor":"Republic of Palau","actor_kind":"owner","text":"Approved the Responsible Tourism Education Act, following the December 2017 immigration directive."},{"seq":7,"date":"2019-01-07","precision":"day","phase":"afterlife","platform":"press","actor":"Laura Clarke / Little Black Book","actor_kind":"owner","text":"Reported 150,000 mandatory visitor signatures; a tool to track behavior was still being developed."}]},{"id":"HIS-01099","slug":"parkrun-bushy-park-replication","url":"https://howitspread.com/id/HIS-01099","title":"parkrun: Bushy Park replication","owner":"Paul Sinton-Hewitt and volunteer event teams","kind":"activity","sector":"health","origin":"seeded","region":"GB","seed_date":"2004-10-02","peak_date":"2007-01-06","origin_platform":"web","platforms":"web","mechanics":"founder-origin;visible-use","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":6,"sources":5,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2004-10-02","precision":"day","phase":"seed","platform":"web","actor":"Paul Sinton-Hewitt","actor_kind":"owner","text":"Thirteen runners and five volunteers met for a timed 5 km; the founder’s invitation included coffee afterwards."},{"seq":2,"date":"2007-01-06","precision":"day","phase":"peak","platform":"web","actor":"Wimbledon Common volunteers","actor_kind":"public","text":"Wimbledon Common became the second venue after Bushy regular Jim Desmond urged replication."},{"seq":3,"date":"2007-12-31","precision":"year","phase":"jump","platform":"web","actor":"Tom Williams and Leeds volunteers","actor_kind":"public","text":"During 2007, Williams helped establish the Leeds event while working as a university lecturer."},{"seq":4,"date":"2007-12-31","precision":"year_end","phase":"jump","platform":"web","actor":"Local volunteers","actor_kind":"public","text":"By the end of 2007, the format had expanded to seven events."},{"seq":5,"date":"2007-12-31","precision":"year","phase":"response","platform":"web","actor":"Darren Wood / Bushy organisers","actor_kind":"public","text":"The founder recalls rewarding Wood’s 100th run with a black fleece, an early repeat-attendance milestone."},{"seq":6,"date":"2008-12-31","precision":"year","phase":"afterlife","platform":"web","actor":"parkrun organisers","actor_kind":"owner","text":"During 2008, the growing network adopted the parkrun name."}]},{"id":"HIS-01100","slug":"patagonia-dont-buy-this-jacket","url":"https://howitspread.com/id/HIS-01100","title":"Patagonia: Don’t Buy This Jacket","owner":"Patagonia","kind":"campaign","sector":"fashion","origin":"paid","region":"US","seed_date":"2011-11-25","peak_date":"2011-11-28","origin_platform":"press","platforms":"web;press","mechanics":"counter-programming;transgression","score":18,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":8,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2011-09-07","precision":"day","phase":"precursor","platform":"web","actor":"Patagonia and eBay","actor_kind":"owner","text":"Common Threads launched repair commitments and a resale marketplace before the Black Friday ad."},{"seq":2,"date":"2011-11-25","precision":"day","phase":"seed","platform":"press","actor":"Campaign organizer","actor_kind":"owner","text":"Patagonia placed Don’t Buy This Jacket in The New York Times on Black Friday."},{"seq":3,"date":"2011-11-28","precision":"day","phase":"jump","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Patagonia’s website repeated the message and invited a consumption-reduction pledge."},{"seq":4,"date":"2011-11-28","precision":"week","phase":"peak","platform":"press","actor":"MidCurrent","actor_kind":"press","text":"MidCurrent discussed the ad’s reversal of ordinary holiday-shopping appeals."},{"seq":5,"date":"2011-12-01","precision":"day","phase":"response","platform":"web","actor":"Semi-Rad / Brendan Leonard","actor_kind":"creator","text":"Semi-Rad adapted the premise to everyday consumption; December 1 comments establish circulation by that date."},{"seq":6,"date":"2011-12-07","precision":"day","phase":"press","platform":"press","actor":"GearJunkie","actor_kind":"press","text":"GearJunkie revisited the campaign and the tension between selling and consuming less."},{"seq":7,"date":"2012-02-07","precision":"day","phase":"afterlife","platform":"press","actor":"Fast Company","actor_kind":"press","text":"Reported 24,000 pledgers and 15,000 resold pieces for Common Threads, not results attributable to the ad."},{"seq":8,"date":"2012-11-23","precision":"day","phase":"afterlife","platform":"press","actor":"Harvard Business Review","actor_kind":"press","text":"Harvard Business Review revisited the campaign one year later."}]},{"id":"HIS-01101","slug":"pebble-kickstarter-launch","url":"https://howitspread.com/id/HIS-01101","title":"Pebble Kickstarter launch","owner":"Pebble Technology","kind":"product","sector":"tech","origin":"seeded","region":"US","seed_date":"2012-04-11","peak_date":"2012-05-18","origin_platform":"web","platforms":"web;audio","mechanics":"underdog;press-loop;platform-jump","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":8,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2012-04-11","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Pebble opened its Kickstarter campaign with a $100,000 funding goal."},{"seq":2,"date":"2012-04-11","precision":"day","phase":"response","platform":"web","actor":"Pebble team","actor_kind":"owner","text":"Posted the hackable watch to Hacker News and answered compatibility questions beside the Kickstarter link."},{"seq":3,"date":"2012-04-13","precision":"day","phase":"amplifier","platform":"web","actor":"Kickstarter","actor_kind":"owner","text":"Kickstarter highlighted over 14,000 backers within the first two days."},{"seq":4,"date":"2012-04-16","precision":"day","phase":"response","platform":"web","actor":"Eric Migicovsky","actor_kind":"owner","text":"Explained SDK rewards and distinguished roughly 22,500 backers from 26,000–27,000 watch commitments."},{"seq":5,"date":"2012-04-17","precision":"day","phase":"press","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Pebble became Kickstarter’s most-funded project, six days after launch."},{"seq":6,"date":"2012-05-10","precision":"day","phase":"jump","platform":"audio","actor":"WBUR","actor_kind":"press","text":"WBUR’s Here & Now covered the crowdfunding success and sold-out initial watch allocation."},{"seq":7,"date":"2012-05-18","precision":"day","phase":"peak","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The campaign closed with $10,266,845 pledged by 68,929 backers."},{"seq":8,"date":"2013-01-23","precision":"day","phase":"afterlife","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The first watches began shipping after production delays."}]},{"id":"HIS-01102","slug":"pinduoduo-team-purchase-early-growth","url":"https://howitspread.com/id/HIS-01102","title":"Pinduoduo’s early team-purchase loop","owner":"Pinduoduo","kind":"product","sector":"retail","origin":"mixed","region":"CN","seed_date":"2015-09-01","peak_date":"2018-06-30","origin_platform":"web","platforms":"web;press","mechanics":"response-chain;platform-jump","score":0,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":5,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-09-01","precision":"month","phase":"seed","platform":"web","actor":"Pinduoduo","actor_kind":"owner","text":"Launched a social-shopping marketplace built around team purchases."},{"seq":2,"date":"2016-07-26","precision":"day","phase":"press","platform":"press","actor":"The Beijing News / Xinhua","actor_kind":"press","text":"Reported the company’s claim that group purchasing had driven its early customer recruitment."},{"seq":3,"date":"2016-09-13","precision":"day","phase":"commercial","platform":"web","actor":"Pinduoduo and Pinhaohuo","actor_kind":"owner","text":"Announced a merger while initially retaining separate apps and WeChat storefronts."},{"seq":4,"date":"2018-01-18","precision":"day","phase":"jump","platform":"press","actor":"TechNode","actor_kind":"press","text":"Listed Pinduoduo among e-commerce companies operating WeChat mini programs."},{"seq":5,"date":"2018-06-30","precision":"day","phase":"peak","platform":"web","actor":"Pinduoduo","actor_kind":"owner","text":"Ended the quarter averaging 195 million monthly active app accounts, the observed window’s high."},{"seq":6,"date":"2018-07-25","precision":"day","phase":"afterlife","platform":"web","actor":"Pinduoduo prospectus","actor_kind":"owner","text":"Documented a 24-hour team deadline: invite contacts or join strangers; unmet minimums trigger cancellation and refunds."},{"seq":7,"date":"2018-08-30","precision":"day","phase":"afterlife","platform":"web","actor":"Pinduoduo","actor_kind":"owner","text":"Published results confirming the second-quarter app-user milestone and its measurement scope."}]},{"id":"HIS-01103","slug":"raspberry-pi-launch","url":"https://howitspread.com/id/HIS-01103","title":"Raspberry Pi’s launch-day rush","owner":"Raspberry Pi Foundation","kind":"product","sector":"education","origin":"mixed","region":"GB","seed_date":"2012-02-29","peak_date":"2012-02-29","origin_platform":"web","platforms":"press;web;reddit;retail","mechanics":"press-loop;fandom-mobilisation;sell-out-loop","score":45,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":30,"velocity":null,"longevity":null,"events":8,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2011-05-01","precision":"month","phase":"precursor","platform":"press","actor":"BBC / Raspberry Pi","actor_kind":"owner","text":"A BBC prototype demonstration brought attention to the planned low-cost computer.","url":"https://www.raspberrypi.com/news/happy-birthday-to-us-3/"},{"seq":2,"date":"2012-02-29","precision":"day","phase":"seed","platform":"web","actor":"Raspberry Pi","actor_kind":"owner","text":"Raspberry Pi opened orders through Farnell and RS Components.","url":"https://www.raspberrypi.com/news/the-raspberry-pi-launch/"},{"seq":3,"date":"2012-02-29","precision":"day","phase":"amplifier","platform":"reddit","actor":"r/raspberry_pi","actor_kind":"public","text":"The Raspberry Pi subreddit relayed the launch and manufacturing-partner announcement.","url":"https://www.reddit.com/r/raspberry_pi/comments/qayhc/raspberry_pi_launched_rs_farnell_to_manufacture/"},{"seq":4,"date":"2012-02-29","precision":"day","phase":"press","platform":"press","actor":"Ars Technica","actor_kind":"press","text":"Ars Technica reported that launch demand overwhelmed retailer websites.","url":"https://arstechnica.com/gadgets/2012/02/raspberry-pi-retailers-toppled-by-demand-as-35-linux-computer-launches/"},{"seq":5,"date":"2012-02-29","precision":"day","phase":"peak","platform":"retail","actor":"Farnell / RS Components","actor_kind":"owner","text":"The two distributors took over 100,000 orders on launch day, according to Eben Upton’s later account.","url":"https://www.raspberrypi.com/news/happy-birthday-to-us-3/"},{"seq":6,"date":"2012-03-01","precision":"day","phase":"response","platform":"web","actor":"Raspberry Pi Foundation","actor_kind":"owner","text":"Explained licensed manufacture beyond 10,000-board batches, local distribution and one-per-customer launch limits."},{"seq":7,"date":"2012-04-19","precision":"day","phase":"jump","platform":"retail","actor":"element14","actor_kind":"owner","text":"Reported 750 boards dispatched April 13 or that weekend to 31 countries and territories, including Hong Kong.","url":"https://www.raspberrypi.com/news/an-update-for-element14-customers/"},{"seq":8,"date":"2012-10-01","precision":"month","phase":"afterlife","platform":"web","actor":"Raspberry Pi","actor_kind":"owner","text":"Raspberry Pi reported that launch-day orders had been shipped by the end of October.","url":"https://www.raspberrypi.com/news/happy-birthday-to-us-3/"}]},{"id":"HIS-01104","slug":"rice-bucket-challenge","url":"https://howitspread.com/id/HIS-01104","title":"Rice Bucket Challenge","owner":"Manju Latha Kalanidhi","kind":"activity","sector":"politics-civic","origin":"organic","region":"IN","seed_date":"2014-08-23","peak_date":"2014-08-28","origin_platform":"facebook","platforms":"facebook;press;youtube;web","mechanics":"challenge;response-chain;newsjacking","score":20,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":20,"velocity":null,"longevity":null,"events":8,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-08-23","precision":"day","phase":"seed","platform":"facebook","actor":"Manju Latha Kalanidhi","actor_kind":"creator","text":"Created the Rice Bucket Challenge page with a donation-and-nomination format."},{"seq":2,"date":"2014-08-24","precision":"day","phase":"press","platform":"press","actor":"NDTV","actor_kind":"press","text":"Covered the rice-donation adaptation and embedded participant posts."},{"seq":3,"date":"2014-08-26","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"Reported more than 35,000 page likes and explained how to nominate others."},{"seq":4,"date":"2014-08-26","precision":"day","phase":"jump","platform":"youtube","actor":"Hit FM Dubai","actor_kind":"creator","text":"Radio hosts launched a donation video and nominations under #hitfmricebucketchallenge."},{"seq":5,"date":"2014-08-27","precision":"day","phase":"response","platform":"press","actor":"Apoorva Degree College","actor_kind":"public","text":"Kalanidhi reported 2,200 students donated 4,850 pounds of rice, separately from her photo estimate."},{"seq":6,"date":"2014-08-28","precision":"day","phase":"peak","platform":"facebook","actor":"Manju Latha Kalanidhi","actor_kind":"creator","text":"Reported over 40,000 page likes and estimated at least 200 participants from submitted photos."},{"seq":7,"date":"2014-09-05","precision":"day","phase":"response","platform":"press","actor":"Technopark","actor_kind":"public","text":"An Onam collection gathered over three tonnes of rice using buckets in eight buildings and pooled purchases."},{"seq":8,"date":"2014-09-12","precision":"day","phase":"afterlife","platform":"web","actor":"Know Your Meme","actor_kind":"press","text":"Documented the challenge’s Facebook origin and its Twitter and video spread."}]},{"id":"HIS-01105","slug":"samsung-galaxy-s5-ice-bucket-challenge","url":"https://howitspread.com/id/HIS-01105","title":"Samsung Galaxy S5 Ice Bucket Challenge","owner":"Samsung Mobile UK / Cheil UK","kind":"campaign","sector":"tech","origin":"stunt","region":"GB","seed_date":"2014-08-22","peak_date":"2014-08-22","origin_platform":"youtube","platforms":"web;youtube;press;x","mechanics":"newsjacking;counter-programming;controversy","score":18,"band":"Niche","provisional":true,"coverage":0.5,"reach":30,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":6,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-02-25","precision":"day","phase":"precursor","platform":"web","actor":"Samsung","actor_kind":"owner","text":"Introduced the Galaxy S5 with water-resistance among its product features."},{"seq":2,"date":"2014-08-22","precision":"day","phase":"seed","platform":"youtube","actor":"Samsung Mobile UK","actor_kind":"owner","text":"Published a phone-led Ice Bucket Challenge nominating the iPhone 5s, HTC One M8 and Lumia 930."},{"seq":3,"date":"2014-08-22","precision":"week","phase":"peak","platform":"youtube","actor":"Cheil UK","actor_kind":"owner","text":"The launch-week video reportedly exceeded four million YouTube views within four days."},{"seq":4,"date":"2014-08-22","precision":"day","phase":"backlash","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"Criticised Samsung for turning a charity challenge into a phone advertisement."},{"seq":5,"date":"2014-08-22","precision":"day","phase":"response","platform":"x","actor":"Motor Neurone Disease Association","actor_kind":"public","text":"Acknowledged Samsung’s donation in a tweet preserved by contemporary coverage."},{"seq":6,"date":"2015-03-01","precision":"month","phase":"afterlife","platform":"press","actor":"Directory","actor_kind":"press","text":"Published the agency’s account of the rapid production and reported campaign results."}]},{"id":"HIS-01106","slug":"seti-at-home-volunteer-launch","url":"https://howitspread.com/id/HIS-01106","title":"SETI@home volunteer launch","owner":"UC Berkeley SETI@home team","kind":"app","sector":"education","origin":"seeded","region":"US","seed_date":"1999-05-17","peak_date":"1999-08-16","origin_platform":"web","platforms":"web;press","mechanics":"visible-use;platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"1998-11-20","precision":"day","phase":"precursor","platform":"web","actor":"SETI@home beta testers","actor_kind":"owner","text":"A 100-user beta began analyzing real telescope data."},{"seq":2,"date":"1999-05-17","precision":"day","phase":"seed","platform":"web","actor":"UC Berkeley","actor_kind":"owner","text":"SETI@home launched publicly as a volunteer computing screensaver."},{"seq":3,"date":"1999-05-19","precision":"day","phase":"response","platform":"web","actor":"UC Berkeley","actor_kind":"owner","text":"Reported over 200,000 downloaders since May 17 and volunteers helping with programming, web pages and translation."},{"seq":4,"date":"1999-08-06","precision":"day","phase":"press","platform":"press","actor":"John Kole / Wired","actor_kind":"press","text":"An HP programmer said seeing Sun and SGI on the statistics page drew him into competing with his server fleet."},{"seq":5,"date":"1999-08-16","precision":"day","phase":"peak","platform":"web","actor":"UC Berkeley","actor_kind":"owner","text":"Berkeley reported more than one million signups after three months."},{"seq":6,"date":"2000-05-16","precision":"day","phase":"response","platform":"web","actor":"The Planetary Society","actor_kind":"owner","text":"The sponsor reported two million participants and competing volunteer teams."},{"seq":7,"date":"2000-12-22","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported 2.6 million people had downloaded the screensaver."}]},{"id":"HIS-01107","slug":"the-million-dollar-homepage","url":"https://howitspread.com/id/HIS-01107","title":"The Million Dollar Homepage","owner":"Alex Tew","kind":"app","sector":"media","origin":"seeded","region":"GB","seed_date":"2005-08-01","peak_date":"2006-01-11","origin_platform":"web","platforms":"web;press","mechanics":"founder-origin;press-loop;dupe-economy;scarcity-drop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2005-08-01","precision":"month","phase":"seed","platform":"web","actor":"Alex Tew","actor_kind":"owner","text":"Tew began selling pixel blocks to help fund his university studies."},{"seq":2,"date":"2005-09-08","precision":"day","phase":"press","platform":"press","actor":"The Register","actor_kind":"press","text":"Reported over 1,000 pixels sold, including 400 to Tew’s brother; logos linked to buyers’ websites."},{"seq":3,"date":"2005-09-20","precision":"day","phase":"press","platform":"press","actor":"The Register","actor_kind":"press","text":"Reported about 60,000 pixels sold, including purchases by poker sites, lenders and small businesses."},{"seq":4,"date":"2006-01-11","precision":"day","phase":"press","platform":"press","actor":"Computerworld","actor_kind":"press","text":"Computerworld reported that advertising orders had overwhelmed the student’s small operation."},{"seq":5,"date":"2006-01-11","precision":"day","phase":"peak","platform":"web","actor":"eBay bidders","actor_kind":"public","text":"The final 1,000 pixels sold at auction for $38,100."},{"seq":6,"date":"2006-01-12","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC News described a phenomenon carried by bloggers, word of mouth and media publicity."},{"seq":7,"date":"2006-01-12","precision":"day","phase":"afterlife","platform":"web","actor":"Rupa Kanabar","actor_kind":"creator","text":"The Register documented Pinkmilliondollars as a named copycat with five advertisers."}]},{"id":"HIS-01108","slug":"tourism-queensland-best-job-in-the-world","url":"https://howitspread.com/id/HIS-01108","title":"Tourism Queensland: Best Job in the World","owner":"Tourism Queensland","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"AU","seed_date":"2009-01-10","peak_date":"2009-02-23","origin_platform":"web","platforms":"web;press","mechanics":"challenge;platform-jump","score":18,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2009-01-10","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Applications opened for the island-caretaker job, requiring a video of up to 60 seconds."},{"seq":2,"date":"2009-02-14","precision":"day","phase":"press","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The government reported over 15,000 applicants and applicant-created websites, blogs and forums."},{"seq":3,"date":"2009-02-23","precision":"day","phase":"peak","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Applications closed with 34,684 submissions; over 7,500 arrived in the final 48 hours."},{"seq":4,"date":"2009-02-23","precision":"day","phase":"response","platform":"web","actor":"Tourism Queensland","actor_kind":"owner","text":"Reported 4,000 simultaneous uploads, missed submissions and staff reassigned to processing."},{"seq":5,"date":"2009-03-03","precision":"day","phase":"response","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Tourism Queensland announced its Top 50 candidates from 22 countries."},{"seq":6,"date":"2009-04-03","precision":"day","phase":"jump","platform":"press","actor":"Campaign organizer","actor_kind":"owner","text":"Finalists had promoted themselves through local stunts and hundreds of media interviews."},{"seq":7,"date":"2009-07-01","precision":"day","phase":"afterlife","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"Winner Ben Southall began his six-month island-caretaker contract."}]},{"id":"HIS-01109","slug":"ushahidi-kenya-crisis-map","url":"https://howitspread.com/id/HIS-01109","title":"Ushahidi’s Kenya crisis map","owner":"Ushahidi","kind":"app","sector":"politics-civic","origin":"organic","region":"KE","seed_date":"2008-01-03","peak_date":"2008-01-09","origin_platform":"web","platforms":"web","mechanics":"shareable-output;platform-jump","score":48,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":85,"breadth":10,"velocity":null,"longevity":null,"events":6,"sources":5,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2008-01-03","precision":"day","phase":"seed","platform":"web","actor":"Ory Okolloh","actor_kind":"creator","text":"Ory Okolloh asked Kenyan technologists to help map reports of post-election violence.","url":"https://www.iied.org/sites/default/files/pdfs/migrate/G02842.pdf"},{"seq":2,"date":"2008-01-09","precision":"day","phase":"peak","platform":"web","actor":"Ushahidi volunteers","actor_kind":"public","text":"Volunteers launched the Kenya crisis map, accepting public reports from the web and mobile phones.","url":"https://www.ushahidi.com/about/blog/ushahidi-1-year-later/"},{"seq":3,"date":"2008-10-01","precision":"month","phase":"response","platform":"web","actor":"Ushahidi","actor_kind":"owner","text":"The rebuilt software entered alpha testing for reuse beyond the original Kenya map.","url":"https://www.iied.org/sites/default/files/pdfs/migrate/G02842.pdf"},{"seq":4,"date":"2008-11-07","precision":"day","phase":"jump","platform":"web","actor":"Ushahidi","actor_kind":"owner","text":"The rebuilt platform was deployed for the crisis in eastern Democratic Republic of Congo.","url":"https://www.iied.org/sites/default/files/pdfs/migrate/G02842.pdf"},{"seq":5,"date":"2008-11-11","precision":"day","phase":"amplifier","platform":"web","actor":"Wambui Wamae-Kamiru / Dipesh Pabari","actor_kind":"public","text":"Volunteers added archived citizen-blog reports of violence and peace efforts to the map.","url":"https://www.ushahidi.com/about/blog/ushahidis-volunteers-rock/"},{"seq":6,"date":"2009-05-07","precision":"day","phase":"afterlife","platform":"web","actor":"Ushahidi","actor_kind":"owner","text":"Announced an open beta, 24 alpha-testing organizations, and named adopters Al Jazeera’s Gaza map and Vote Report India.","url":"https://www.ushahidi.com/about/blog/announcing-funding-and-ushahidis-open-beta"}]},{"id":"HIS-01110","slug":"utec-drinking-water-billboard","url":"https://howitspread.com/id/HIS-01110","title":"UTEC drinking-water billboard","owner":"UTEC / Mayo DraftFCB","kind":"campaign","sector":"education","origin":"stunt","region":"PE","seed_date":"2012-12-22","peak_date":"2013-03-23","origin_platform":"web","platforms":"web;press","mechanics":"spectacle;platform-jump","score":17,"band":"Niche","provisional":true,"coverage":0.5,"reach":28,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2012-12-22","precision":"day","phase":"seed","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"The water-generating billboard began operating, according to contemporary local reporting."},{"seq":2,"date":"2013-01-18","precision":"day","phase":"jump","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"UTEC published its water-billboard video on its website."},{"seq":3,"date":"2013-02-04","precision":"day","phase":"amplifier","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"UTEC explained the billboard’s engineering and its link to the March admissions process."},{"seq":4,"date":"2013-02-05","precision":"day","phase":"press","platform":"press","actor":"Publimetro Perú","actor_kind":"press","text":"Publimetro interviewed UTEC’s promotion director about the installation."},{"seq":5,"date":"2013-03-01","precision":"day","phase":"press","platform":"press","actor":"It’s Nice That","actor_kind":"press","text":"Carried the water billboard into design coverage with campaign-film stills and a link to UTEC."},{"seq":6,"date":"2013-03-23","precision":"week","phase":"peak","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED covered the installation as an engineering demonstration and university advert."},{"seq":7,"date":"2014-05-30","precision":"day","phase":"afterlife","platform":"web","actor":"Campaign organizer","actor_kind":"owner","text":"UTEC reported over three million campaign-video views when announcing a gold Effie."}]},{"id":"HIS-01111","slug":"wechat-red-packets","url":"https://howitspread.com/id/HIS-01111","title":"WeChat’s first New Year red packets","owner":"Tencent / Weixin","kind":"app","sector":"finance","origin":"seeded","region":"CN","seed_date":"2014-01-26","peak_date":"2014-01-30","origin_platform":"web","platforms":"web;press","mechanics":"low-effort-copy;visible-use;shareable-output","score":35,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":10,"velocity":null,"longevity":null,"events":8,"sources":8,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2014-01-26","precision":"day","phase":"seed","platform":"web","actor":"Tencent / Weixin","actor_kind":"owner","text":"The New Year Red Packet public account began spreading nationally, according to the launch-team account.","url":"https://tc.people.com.cn/n/2014/0213/c183175-24347997.html"},{"seq":2,"date":"2014-01-28","precision":"day","phase":"response","platform":"web","actor":"Tencent / Weixin","actor_kind":"owner","text":"Red Packet gained an entry inside Weixin’s My Bank Cards area.","url":"https://tc.people.com.cn/n/2014/0213/c183175-24347997.html"},{"seq":3,"date":"2014-01-30","precision":"day","phase":"press","platform":"press","actor":"Beijing News","actor_kind":"press","text":"Beijing News reported a previous-evening service interruption and Tencent’s denial of inflated payment-user claims.","url":"https://www.chinanews.com/sh/2014/01-30/5799200.shtml"},{"seq":4,"date":"2014-01-30","precision":"day","phase":"peak","platform":"web","actor":"Weixin users","actor_kind":"public","text":"New Year’s Eve was the reported peak of the first holiday run, with nearly 20 million packets exchanged.","url":"https://www.tencent.com/who-we-are/our-story/"},{"seq":5,"date":"2014-01-31","precision":"day","phase":"response","platform":"web","actor":"Weixin users","actor_kind":"public","country":"CN","text":"CNR described one group’s rule: whoever received the largest share sent the next packet.","url":"https://finance.cnr.cn/gs/201401/t20140131_514777137.shtml"},{"seq":6,"date":"2014-01-31","precision":"day","phase":"response","platform":"web","actor":"Tencent / Weixin","actor_kind":"owner","country":"CN","text":"Tencent reported over five million participants by 16:00; packet claims exceeded 20 million.","url":"https://www.cs.com.cn/xwzx/jr/201402/t20140209_4300688.html"},{"seq":7,"date":"2014-02-13","precision":"day","phase":"amplifier","platform":"press","actor":"Techweb","actor_kind":"press","text":"Techweb reported Tencent’s holiday totals: over eight million participants and over 40 million claimed packets.","url":"https://tc.people.com.cn/n/2014/0213/c183175-24347997.html"},{"seq":8,"date":"2015-02-04","precision":"day","phase":"afterlife","platform":"press","actor":"China Daily","actor_kind":"press","text":"China Daily described rival red-envelope products and WeChat blocking Alipay envelope-sharing links.","url":"https://www.ecns.cn/business/2015/02-04/153530.shtml"}]},{"id":"HIS-01112","slug":"whopper-sacrifice","url":"https://howitspread.com/id/HIS-01112","title":"Whopper Sacrifice","owner":"Burger King / Crispin Porter + Bogusky","kind":"campaign","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2009-01-07","peak_date":"2009-01-15","origin_platform":"facebook","platforms":"facebook;press","mechanics":"transgression;response-chain;controversy","score":18,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":5,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2009-01-07","precision":"day","phase":"seed","platform":"facebook","actor":"Burger King","actor_kind":"owner","text":"Launched a Facebook app exchanging ten friend deletions for a Whopper coupon."},{"seq":2,"date":"2009-01-09","precision":"day","phase":"press","platform":"press","actor":"PCWorld / ABC News","actor_kind":"press","text":"Reported the app’s public deletion messages and more than 50,000 participants."},{"seq":3,"date":"2009-01-12","precision":"day","phase":"commercial","platform":"facebook","actor":"Chief Marketer","actor_kind":"press","text":"Reported burning photos, a ten-friend meter, recipient invitations, 55,000-plus downloads and Facebook ads."},{"seq":4,"date":"2009-01-15","precision":"day","phase":"peak","platform":"facebook","actor":"Burger King","actor_kind":"owner","text":"Ended the campaign after reporting 233,906 sacrificed friendships."},{"seq":5,"date":"2009-01-16","precision":"day","phase":"response","platform":"press","actor":"Burger King spokeswoman","actor_kind":"owner","text":"Said the brand stopped rather than remove the friend-notification feature Facebook challenged."}]},{"id":"HIS-01113","slug":"why-this-kolaveri-di-recording-room-video","url":"https://howitspread.com/id/HIS-01113","title":"Why This Kolaveri Di: the recording-room video","owner":"Sony Music India / Dhanush / Anirudh Ravichander","kind":"music","sector":"entertainment","origin":"seeded","region":"IN","seed_date":"2011-11-16","peak_date":"2011-11-24","origin_platform":"youtube","platforms":"x;youtube;press;web","mechanics":"response-chain;platform-jump;press-loop","score":36,"band":"Niche","provisional":true,"coverage":0.5,"reach":60,"contagion":null,"breadth":0,"velocity":null,"longevity":null,"events":8,"sources":5,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2011-10-31","precision":"day","phase":"precursor","platform":"x","actor":"Tamil-film fans","actor_kind":"public","text":"A fan alerted the filmmakers to a leaked song upload before the official studio video."},{"seq":2,"date":"2011-11-16","precision":"day","phase":"seed","platform":"youtube","actor":"Sony Music India","actor_kind":"owner","text":"Released the recording-room video for the song from the film 3."},{"seq":3,"date":"2011-11-23","precision":"day","phase":"jump","platform":"x","actor":"Amitabh Bachchan / MTV India","actor_kind":"creator","text":"Mint dates Bachchan’s endorsement and MTV play to the day before the measured November 24 Twitter-window peak."},{"seq":4,"date":"2011-11-24","precision":"day","phase":"peak","platform":"x","actor":"Social Hues","actor_kind":"press","text":"Tracked 14,907 Kolaveri tweets at the reported peak of its initial Twitter observation window."},{"seq":5,"date":"2011-11-26","precision":"day","phase":"jump","platform":"press","actor":"Sunny and Shay / BBC Radio 94.9","actor_kind":"creator","text":"London presenters played and discussed the Tanglish song, according to Mint’s contemporary reconstruction."},{"seq":6,"date":"2011-12-01","precision":"month","phase":"jump","platform":"youtube","actor":"Arjun","actor_kind":"creator","country":"GB","text":"Published an English R&B reinterpretation from the UK."},{"seq":7,"date":"2011-12-06","precision":"day","phase":"press","platform":"press","actor":"The Times of India","actor_kind":"press","text":"Covered Nevaan Nigam’s milk-themed rewrite and Dhanush’s approving response."},{"seq":8,"date":"2011-12-21","precision":"day","phase":"afterlife","platform":"web","actor":"Google India","actor_kind":"owner","text":"Named it India’s fastest-rising music video of 2011, with over 25 million views within a month."}]},{"id":"HIS-01114","slug":"wikipedia-early-contributor-growth","url":"https://howitspread.com/id/HIS-01114","title":"Wikipedia’s first-year contributor community","owner":"Wikipedia volunteers, Jimmy Wales and Larry Sanger","kind":"app","sector":"education","origin":"seeded","region":"US","seed_date":"2001-01-15","peak_date":"2001-12-31","origin_platform":"web","platforms":"web","mechanics":"platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":6,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2001-01-15","precision":"day","phase":"seed","platform":"web","actor":"Wikipedia organisers","actor_kind":"owner","text":"Wikipedia opened as a volunteer-written encyclopedia."},{"seq":2,"date":"2001-01-31","precision":"month_end","phase":"jump","platform":"web","actor":"Wikipedia contributors","actor_kind":"public","text":"Sanger later recalled approximately 600 articles by the end of January."},{"seq":3,"date":"2001-03-05","precision":"day","phase":"jump","platform":"web","actor":"Jimmy Wales","actor_kind":"owner","text":"A Slashdot interview about Nupedia also introduced Wikipedia to readers."},{"seq":4,"date":"2001-03-16","precision":"day","phase":"response","platform":"web","actor":"Jimmy Wales","actor_kind":"owner","text":"Proposed language editions, cited Catalan volunteer interest and asked for naming and character-support help."},{"seq":5,"date":"2001-07-26","precision":"day","phase":"jump","platform":"web","actor":"Jimmy Wales and Slashdot","actor_kind":"owner","text":"Slashdot linked Sanger’s free-encyclopedia essay and both sister projects."},{"seq":6,"date":"2001-12-31","precision":"year_end","phase":"peak","platform":"web","actor":"Wikipedia contributors","actor_kind":"public","text":"The foundation’s retrospective recorded 20,000 articles and 18 language editions by year-end."}]},{"id":"HIS-01115","slug":"bizarrap-quevedo-session-52","url":"https://howitspread.com/id/HIS-01115","title":"Quevedo: Bzrp Music Sessions, Vol. 52","owner":"Bizarrap / Quevedo / Dale Play Records","kind":"music","sector":"entertainment","origin":"seeded","region":"AR","seed_date":"2022-07-06","peak_date":"2023-04-25","origin_platform":"audio","platforms":"instagram;audio;x;web;press;tiktok","mechanics":"platform-jump;press-loop","score":28,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":20,"velocity":null,"longevity":null,"events":8,"sources":9,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-07-05","precision":"day","phase":"precursor","platform":"instagram","actor":"Bizarrap","actor_kind":"owner","text":"Rolling Stone reported a Burger King teaser with a toy that played the forthcoming session.","url":"https://es.rollingstone.com/bizarrap-anuncio-una-nueva-sesion-con-quevedo-el-ascendente-rapero-espanol-arg/"},{"seq":2,"date":"2022-07-06","precision":"day","phase":"seed","platform":"audio","actor":"Bizarrap / Quevedo","actor_kind":"owner","text":"Dale Play released the Quevedo collaboration in Bizarrap’s Music Sessions series.","url":"https://music.apple.com/us/album/quevedo-bzrp-music-sessions-vol-52-66-single/1632746799"},{"seq":3,"date":"2022-07-18","precision":"day","phase":"jump","platform":"x","actor":"Bad Bunny","actor_kind":"celebrity","text":"Bad Bunny quoted the song on Twitter; Bizarrap and Quevedo replied.","url":"https://los40.com/los40/2022/07/19/los40urban/1658223891_403365.html"},{"seq":4,"date":"2022-08-14","precision":"day","phase":"jump","platform":"web","actor":"Boombastic festival audience","actor_kind":"public","country":"ES","text":"Fans sang along as Bizarrap and Quevedo performed the song together in Fuengirola.","url":"https://elpais.com/cultura/2022-08-21/quevedo-que-tecla-ha-tocado-un-canario-de-20-anos-para-crear-con-ayuda-de-bizarrap-la-cancion-mas-escuchada-del-mundo.html"},{"seq":5,"date":"2022-08-21","precision":"day","phase":"press","platform":"press","actor":"El País","actor_kind":"press","text":"El País reported football supporters adapting the song into chants.","url":"https://elpais.com/cultura/2022-08-21/quevedo-que-tecla-ha-tocado-un-canario-de-20-anos-para-crear-con-ayuda-de-bizarrap-la-cancion-mas-escuchada-del-mundo.html"},{"seq":6,"date":"2022-08-25","precision":"day","phase":"jump","platform":"tiktok","actor":"Grupo Folklórico El Pilar","actor_kind":"creator","text":"El Pilar changed into regional costume before the chorus; a Twitter repost reached Bizarrap, who retweeted it.","url":"https://www.rtve.es/play/noticias/20220825/quevedo-jota-aragonesa-arrasa-tiktok-bizarrap-quedate/2398453.shtml"},{"seq":7,"date":"2022-12-15","precision":"day","phase":"commercial","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"TikTok named the track its most-listened-to song in Spain in its 2022 recap.","url":"https://newsroom.tiktok.com/la-musica-que-sono-en-tiktok-2022?lang=es"},{"seq":8,"date":"2023-04-25","precision":"day","phase":"peak","platform":"audio","actor":"Spotify","actor_kind":"brand","text":"Spotify reported that the song had passed one billion streams.","url":"https://newsroom.spotify.com/2023-04-25/bizarrap-racks-up-1-billion-streams-for-quevedo-bzrp-music-sessions-vol-52/"}]},{"id":"HIS-01116","slug":"cazetv-2022-world-cup-creator-broadcast","url":"https://howitspread.com/id/HIS-01116","title":"CazéTV at the 2022 World Cup","owner":"Casimiro Miguel / LiveMode","kind":"series","sector":"sports","origin":"seeded","region":"BR","seed_date":"2022-11-20","peak_date":"2023-02-02","origin_platform":"youtube","platforms":"youtube;press;web","mechanics":"platform-jump;press-loop","score":18,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":0,"velocity":null,"longevity":null,"events":7,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2022-11-09","precision":"day","phase":"precursor","platform":"youtube","actor":"YouTube / LiveMode","actor_kind":"brand","text":"YouTube announced 22 matches on CazéTV, with cuts and Shorts routed through Cortes do Casimito [Oficial].","url":"https://blog.youtube/intl/pt-br/news-and-events/youtube-copa-casimiro/"},{"seq":2,"date":"2022-11-20","precision":"day","phase":"seed","platform":"youtube","actor":"CazéTV","actor_kind":"owner","country":"BR","text":"CazéTV broadcast Qatar versus Ecuador on YouTube and Twitch.","url":"https://www.terra.com.br/esportes/qatar-x-equador-canal-de-casimiro-alcanca-audiencia-historica-na-internet-com-jogo-da-copa,c03f4407ec8ba02997588130fa21879f5ncsf66m.html"},{"seq":3,"date":"2022-11-23","precision":"day","phase":"press","platform":"press","actor":"Estadão","actor_kind":"press","text":"Estadão profiled CazéTV correspondent Diogo Defante as memes about him circulated.","url":"https://www.terra.com.br/esportes/futebol/quem-e-diogo-defante-comediante-que-tem-contagem-regressiva-para-ser-preso-no-catar,b56e26d8f9d33ff131268ebdf800a67dbn83iz3n.html"},{"seq":4,"date":"2022-11-23","precision":"day","phase":"jump","platform":"web","actor":"Viewers / Diogo Defante","actor_kind":"public","text":"Lance! reported that Defante’s fake-audio-failure clip had spread online.","url":"https://www.terra.com.br/esportes/humor-na-copa-os-memes-do-4-dia-do-mundial-do-qatar,586d560277bc0e7a7efac521b123a0952cfp9a9x.html"},{"seq":5,"date":"2022-11-25","precision":"day","phase":"press","platform":"press","actor":"Canaltech","actor_kind":"press","text":"Canaltech covered CazéTV’s audience record and disclosed its iFood-sponsored Twitch broadcasts.","url":"https://canaltech.com.br/internet/casimiro-quebra-recorde-do-youtube-com-transmissao-de-jogo-do-brasil-230835/"},{"seq":6,"date":"2022-12-05","precision":"day","phase":"response","platform":"youtube","actor":"Casimiro Miguel","actor_kind":"owner","text":"Casimiro opened Brazil versus South Korea in a pigeon costume honouring Richarlison.","url":"https://www.uol.com.br/esporte/futebol/copa-do-mundo/2022/12/05/cabeca-de-pombo-e-zoeiras-recorde-na-caze-tv-mostra-preferencia-do-publico.amp.htm"},{"seq":7,"date":"2023-02-02","precision":"day","phase":"peak","platform":"youtube","actor":"YouTube","actor_kind":"brand","text":"YouTube reported over 5.5 million new CazéTV subscribers during the tournament.","url":"https://blog.youtube/culture-and-trends/looking-back-fifa-world-cup-2022-on-youtube/"}]},{"id":"HIS-01117","slug":"gata-only-tiktok-sound-reuse-2024","url":"https://howitspread.com/id/HIS-01117","title":"Gata Only","owner":"FloyyMenor and Cris MJ","kind":"music","sector":"entertainment","origin":"mixed","region":"CL","seed_date":"2024-02-02","peak_date":"2024-12-04","origin_platform":"audio","platforms":"audio;instagram;press;tiktok","mechanics":"audio-meme;platform-jump;press-loop","score":23,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":45,"breadth":0,"velocity":null,"longevity":null,"events":8,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2024-02-02","precision":"day","phase":"seed","platform":"audio","actor":"FloyyMenor and Cris MJ","actor_kind":"owner","text":"Released the collaborative single through UnitedMasters.","url":"https://music.apple.com/us/album/gata-only-single/1727813560"},{"seq":2,"date":"2024-02-03","precision":"day","phase":"response","platform":"instagram","actor":"Cris MJ","actor_kind":"owner","text":"Threatened removal on Instagram; fans requested that the collaboration remain, including in YouTube comments."},{"seq":3,"date":"2024-04-16","precision":"day","phase":"press","platform":"press","actor":"La Tercera","actor_kind":"press","text":"Covered the song’s Latin-chart lead and its reuse in TikTok videos.","url":"https://www.latercera.com/culto/2024/04/16/gata-only-la-casi-eliminada-cancion-de-floyymenor-y-cris-mj-llega-al-primer-lugar-del-ranking-latino-de-billboard/"},{"seq":4,"date":"2024-04-25","precision":"week","phase":"jump","platform":"audio","actor":"UK listeners","actor_kind":"public","country":"GB","text":"Entered the UK Singles Chart at No. 76 in the week ending April 25.","metric_value":76,"metric_label":"UK Singles Chart rank","url":"https://www.officialcharts.com/charts/singles-chart/20240419/7501/"},{"seq":5,"date":"2024-05-02","precision":"week","phase":"commercial","platform":"audio","actor":"UK listeners","actor_kind":"public","text":"Reached No. 58 on the UK Singles Chart in the week ending May 2.","metric_value":58,"metric_label":"UK Singles Chart rank","url":"https://www.officialcharts.com/charts/singles-chart/20240426/7501/"},{"seq":6,"date":"2024-06-07","precision":"day","phase":"response","platform":"audio","actor":"FloyyMenor, Ozuna and Anitta","actor_kind":"owner","text":"Released a remix featuring Ozuna and Anitta.","url":"https://music.apple.com/us/album/gata-only-remix-single/1749159202"},{"seq":7,"date":"2024-08-19","precision":"day","phase":"commercial","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"Named Gata Only its global Song of the Summer and reported over 15 million creations.","url":"https://newsroom.tiktok.com/tiktok-songs-of-the-summer?lang=en"},{"seq":8,"date":"2024-12-04","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok","actor_kind":"brand","text":"Reported over 50 million creations in its year-end ranking, the case’s milestone anchor.","url":"https://newsroom.tiktok.com/year-on-tiktok-2024?lang=en"}]},{"id":"HIS-01118","slug":"think-olga-primeiro-assedio","url":"https://howitspread.com/id/HIS-01118","title":"#PrimeiroAssédio","owner":"Think Olga","kind":"campaign","sector":"politics-civic","origin":"seeded","region":"BR","seed_date":"2015-10-21","peak_date":"2015-10-23","origin_platform":"x","platforms":"x;press;facebook;web","mechanics":"response-chain;platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":7,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2015-10-21","precision":"day","phase":"seed","platform":"x","actor":"Think Olga","actor_kind":"owner","text":"Think Olga invited first-harassment stories under a hashtag and said it would gather and publish them on OLGA.","url":"https://ibpad.com.br/comunicacao/a-mobilizacao-primeiroassedio-apoio-agrupamentos-e-conflito-online/"},{"seq":2,"date":"2015-10-22","precision":"day","phase":"press","platform":"press","actor":"BBC Brasil","actor_kind":"press","text":"BBC covered the campaign.","url":"https://www.bbc.com/portuguese/noticias/2015/10/151022_assedio_salasocial_masterchef_rm"},{"seq":3,"date":"2015-10-22","precision":"day","phase":"response","platform":"x","actor":"UFRJ Radian 6 sample","actor_kind":"public","text":"The study records 18,566 retweets on this day, the peak within its October 20–November 7 hashtag sample."},{"seq":4,"date":"2015-10-23","precision":"day","phase":"peak","platform":"x","actor":"IBPAD","actor_kind":"brand","text":"IBPAD reported 22,000 profiles in its October 21–23 conversation sample, a reporting milestone.","metric_value":22000,"metric_label":"Profiles in monitored network","url":"https://ibpad.com.br/comunicacao/a-mobilizacao-primeiroassedio-apoio-agrupamentos-e-conflito-online/"},{"seq":5,"date":"2015-10-28","precision":"day","phase":"jump","platform":"facebook","actor":"Folha de S.Paulo","actor_kind":"press","text":"Folha reported that Giovana Dealtry collected and posted anonymous accounts on Facebook with consent.","url":"https://f5.folha.uol.com.br/voceviu/2015/10/1699575-livro-sobre-assedio-sexual-sera-lancado-apos-campanha-nas-redes-sociais.shtml"},{"seq":6,"date":"2015-11-02","precision":"day","phase":"response","platform":"web","actor":"Think Olga","actor_kind":"owner","text":"The organizers published a first-five-days count combining tweets and retweets.","url":"https://blogdosakamoto.blogosfera.uol.com.br/2015/11/02/a-internet-odeia-as-mulheres-e-ninguem-ve-problema-nisso/"},{"seq":7,"date":"2015-11-10","precision":"day","phase":"afterlife","platform":"x","actor":"BBC Brasil","actor_kind":"press","text":"BBC documented English-language #firstharassment participation after its coverage.","url":"https://www.bbc.com/portuguese/noticias/2015/11/151110_primeiro_assedio_repercussao_cc"}]},{"id":"HIS-01119","slug":"atlassian-five-dollar-starter-license-stimulus","url":"https://howitspread.com/id/HIS-01119","title":"Atlassian’s $5 Stimulus Package","owner":"Atlassian","kind":"campaign","sector":"tech","origin":"seeded","region":"US","seed_date":"2009-04-20","peak_date":"2009-04-28","origin_platform":"web","platforms":"web;press;chat","mechanics":"platform-jump;press-loop","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":6,"sources":6,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2009-04-20","precision":"day","phase":"seed","platform":"web","actor":"Atlassian","actor_kind":"owner","text":"Atlassian opened its $5 license offer through April 24, with proceeds pledged to charity.","url":"https://www.atlassian.com/blog/archives/jira_and_confluence_licenses_5_for_small_teams_through_april$"},{"seq":2,"date":"2009-04-20","precision":"day","phase":"press","platform":"press","actor":"eWeek","actor_kind":"press","text":"eWeek reported the five-day starter-license offer for small teams.","url":"https://www.eweek.com/development/atlassian-selling-jira-confluence-for-5-to-small-teams/"},{"seq":3,"date":"2009-04-20","precision":"day","phase":"jump","platform":"chat","actor":"Martin Cleaver","actor_kind":"creator","text":"Cleaver forwarded the campaign email to TorCamp and recommended the offer to small teams.","url":"https://groups.google.com/g/torcamp/c/6cMhhVUAHoc"},{"seq":4,"date":"2009-04-22","precision":"day","phase":"response","platform":"web","actor":"Adaptavist","actor_kind":"brand","text":"Adaptavist added free Theme Builder and Community Bubbles for five-user Confluence customers."},{"seq":5,"date":"2009-04-28","precision":"day","phase":"peak","platform":"web","actor":"Atlassian","actor_kind":"owner","text":"Atlassian reported 7,286 purchasing organizations across the five-day campaign, a reporting milestone.","metric_value":7286,"metric_label":"Purchasing organizations; company report","url":"https://www.atlassian.com/blog/archives/atlassian_stimulus_package_donates_over_100000_to_charity$"},{"seq":6,"date":"2009-09-23","precision":"day","phase":"afterlife","platform":"press","actor":"MarketingSherpa","actor_kind":"press","text":"MarketingSherpa inducted the campaign into its viral-marketing list and described its Twitter spread.","url":"https://www.marketingsherpa.com/article/top-7-campaigns"}]},{"id":"HIS-01120","slug":"ford-fiesta-movement-2009-agent-missions","url":"https://howitspread.com/id/HIS-01120","title":"Ford Fiesta Movement, 2009","owner":"Ford","kind":"campaign","sector":"auto-mobility","origin":"mixed","region":"US","seed_date":"2009-01-01","peak_date":"2009-10-06","origin_platform":"web","platforms":"web;press;youtube","mechanics":"platform-jump;press-loop","score":23,"band":"Niche","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":10,"velocity":null,"longevity":null,"events":8,"sources":7,"verification":0,"verification_label":"Researched","updated":"2026-10-17","timeline":[{"seq":1,"date":"2009-01-01","precision":"month","phase":"seed","platform":"web","actor":"Ford","actor_kind":"owner","text":"Ford invited online video applications for its Fiesta Movement creator campaign.","url":"https://www.fordpers.be/content/old/news-2011_pdf_2009-01-12_detroit_fiesta_movement_eng.pdf"},{"seq":2,"date":"2009-02-23","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED covered the campaign’s public call for brand ambassadors.","url":"https://www.wired.com/2009/02/are-you-cool-en/"},{"seq":3,"date":"2009-03-26","precision":"day","phase":"jump","platform":"youtube","actor":"Fiesta Movement applicants","actor_kind":"public","text":"Ford reported more than 580,000 YouTube views of applicants’ videos.","url":"https://www.webwire.com/ViewPressRel.asp?aId=90972"},{"seq":4,"date":"2009-05-01","precision":"month","phase":"response","platform":"web","actor":"Ford","actor_kind":"owner","text":"The selected agents began their first monthly missions in May.","url":"https://www.autoblog.com/features/u-s-spec-ford-fiesta-to-debut-at-la-auto-show"},{"seq":5,"date":"2009-05-11","precision":"day","phase":"response","platform":"web","actor":"Ford test-drive teams","actor_kind":"owner","text":"Ford announced a May–December drive tour with Wi-Fi at stops to support immediate experience-sharing."},{"seq":6,"date":"2009-10-06","precision":"day","phase":"peak","platform":"web","actor":"Ford","actor_kind":"owner","text":"Ford reported more than 50,000 interested prospects; this is a reporting milestone.","metric_value":50000,"metric_label":"Interested prospects; company lower bound","url":"https://www.autoblog.com/features/u-s-spec-ford-fiesta-to-debut-at-la-auto-show"},{"seq":7,"date":"2009-11-27","precision":"day","phase":"afterlife","platform":"web","actor":"Paul Stamatiou","actor_kind":"creator","text":"Stamatiou reviewed the car and disclosed Ford-paid fuel, insurance and mission expenses.","url":"https://paulstamatiou.com/review-2011-ford-fiesta-and-the-fiesta-movement"},{"seq":8,"date":"2009-12-03","precision":"day","phase":"afterlife","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reviewed the campaign’s social reach after its closing awards ceremony.","url":"https://www.wired.com/2009/12/ford-is-fiesta-movements-big-winner/"}]},{"id":"HIS-01121","slug":"99-nights-in-the-forest","url":"https://howitspread.com/id/HIS-01121","title":"99 Nights in the Forest","owner":"Grandma’s Favourite Games","kind":"game","sector":"gaming","origin":"seeded","region":"NZ","seed_date":"2025-06-01","peak_date":"2025-10-04","origin_platform":"web","platforms":"web;reddit;press;youtube;tiktok;retail","mechanics":"platform-jump;press-loop;mystery-lore;founder-origin;controversy","score":55,"band":"Notable","provisional":true,"coverage":0.65,"reach":75,"contagion":null,"breadth":60,"velocity":7,"longevity":null,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-06-01","precision":"month","phase":"seed","platform":"web","actor":"Grandma’s Favourite Games","actor_kind":"owner","text":"The creators released their cooperative forest-survival game on Roblox in 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action.","url":"https://www.pcgamer.com/games/roblox/99-nights-in-the-forest-secret-action-humiliation-badge/"},{"seq":8,"date":"2025-10-04","precision":"day","phase":"peak","platform":"web","actor":"Roblox players","actor_kind":"public","text":"Rolimon’s recorded the game’s all-time player peak at 14,153,173 concurrent users.","url":"https://www.rolimons.com/game/79546208627805"},{"seq":9,"date":"2025-10-31","precision":"day","phase":"response","platform":"web","actor":"Grandma’s Favourite Games","actor_kind":"owner","text":"The creators described weekly Update Parties and a three-part Halloween update with limited-time items.","url":"https://devforum.roblox.com/t/creator-spotlight-the-story-behind-99-nights-in-the-forest/4036940"},{"seq":10,"date":"2025-12-16","precision":"day","phase":"afterlife","platform":"web","actor":"Roblox","actor_kind":"brand","text":"Roblox included the game among its most-searched titles in its year-end report.","url":"https://about.roblox.com/newsroom/2025/12/roblox-replay-decoded-search-style"},{"seq":11,"date":"2026-04-13","precision":"day","phase":"commercial","platform":"press","actor":"20th Century Studios","actor_kind":"brand","text":"20th Century Studios acquired theatrical film rights after a competitive bid.","url":"https://www.hollywoodreporter.com/movies/movie-news/99-nights-in-the-forest-movie-in-the-works-1236562839/"},{"seq":12,"date":"2026-05-07","precision":"day","phase":"response","platform":"press","actor":"Alec Kieft / Cracky4","actor_kind":"owner","text":"Kieft said the game held third place by daily active users during a two-week break from updates.","url":"https://www.pcgamer.com/games/survival-crafting/with-a-peak-player-count-of-14-2-million-99-nights-in-the-forest-has-an-audience-other-multiplayer-games-would-kill-for-to-find-these-behemoth-playerbases-you-need-to-be-on-a-platform-like-roblox/"},{"seq":13,"date":"2026-05-21","precision":"day","phase":"backlash","platform":"press","actor":"Rich Stanton / PC Gamer","actor_kind":"press","text":"Stanton criticised the game’s paid self-revive prompt while describing play with his son.","url":"https://www.pcgamer.com/gaming-industry/ive-been-playing-games-for-40-years-writing-about-them-for-20-and-im-here-to-say-parts-of-roblox-need-to-be-legislated-out-of-existence/"},{"seq":14,"date":"2026-09-12","precision":"day","phase":"afterlife","platform":"web","actor":"Roblox Innovation Awards","actor_kind":"brand","text":"Roblox named the game Best Survival Game at its Innovation 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Daily Dot identified April as the meme’s peak month and published a Google Trends chart.","url":"https://dailydot.com/chicken-jockey-the-viral-minecraft-meme-breaking-the-fourth-wall"},{"seq":6,"date":"2025-04-04","precision":"day","phase":"jump","platform":"tiktok","actor":"@ickysnotbubble_","actor_kind":"creator","text":"@ickysnotbubble_ posted an early cinema reaction video of the Chicken Jockey scene.","url":"https://www.tiktok.com/@ickysnotbubble_/video/7489270396626177323"},{"seq":7,"date":"2025-04-06","precision":"day","phase":"jump","platform":"reddit","actor":"r/Fauxmoi users","actor_kind":"public","text":"Users shared the video of police escorting teenagers from a screening on r/Fauxmoi."},{"seq":8,"date":"2025-04-06","precision":"day","phase":"commercial","platform":"box-office","actor":"Cinema audiences","actor_kind":"public","text":"The parent film finished its domestic opening weekend with 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Chicken Jockey participation.","url":"https://www.theguardian.com/film/2025/apr/09/cinemas-minecraft-movie-chicken-jockey-tiktok-trend"},{"seq":12,"date":"2025-04-13","precision":"day","phase":"response","platform":"box-office","actor":"Cineworld","actor_kind":"brand","country":"GB","text":"Cineworld offered special 4DX screenings where fans could shout Chicken Jockey and dress up.","url":"https://www.bbc.com/news/articles/cy8ee0er3yro"},{"seq":13,"date":"2025-04-14","precision":"day","phase":"response","platform":"box-office","actor":"Jack Black","actor_kind":"owner","text":"TheWrap reported Black’s surprise cinema visit asking fans to avoid throwing popcorn.","url":"https://www.thewrap.com/jack-black-surprises-minecraft-audience-chicken-jockey/"},{"seq":14,"date":"2025-04-17","precision":"day","phase":"backlash","platform":"box-office","actor":"Australian cinema audiences","actor_kind":"public","country":"AU","text":"ABC reported halted screenings and police involvement as the trend 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list.","url":"https://www.pcgamer.com/games/strategy/we-have-made-back-our-development-budget-after-3-hours-mewgenics-explodes-to-number-one-steam-seller-14-years-after-its-announcement/"},{"seq":6,"date":"2026-02-10","precision":"day","phase":"jump","platform":"twitch","actor":"Northernlion","actor_kind":"creator","text":"Northernlion streamed on release day as Twitch category viewership exceeded 100,000 concurrent viewers.","url":"https://streamscharts.com/news/mewgenics-release-viewership-twitch"},{"seq":7,"date":"2026-02-10","precision":"day","phase":"jump","platform":"reddit","actor":"r/Games users","actor_kind":"public","text":"An r/Games thread discussed the launch sales and the developers’ podcast appearances.","url":"https://www.reddit.com/r/Games/comments/1r1et8z/mewgenics_sells_over_150k_copies_in_first_6_hours/"},{"seq":8,"date":"2026-02-11","precision":"day","phase":"press","platform":"press","actor":"NME","actor_kind":"press","text":"NME covered the game’s viral launch 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500,000 people had played the full game.","url":"https://steamcommunity.com/games/2198150/announcements/detail/4705789239624762557"},{"seq":15,"date":"2024-10-29","precision":"day","phase":"commercial","platform":"press","actor":"GameDiscoverCo","actor_kind":"press","text":"GameDiscoverCo reported developer-supplied sales of 616,000 copies in less than a month.","url":"https://newsletter.gamediscover.co/p/how-tiny-glade-built-its-way-to-600k"},{"seq":16,"date":"2025-12-18","precision":"day","phase":"afterlife","platform":"web","actor":"Pounce Light","actor_kind":"owner","text":"Oda Tilset announced a vinyl version of the soundtrack with new mixes.","url":"https://steamcommunity.com/games/2198150/announcements/detail/505096644727931869"}]},{"id":"HIS-01131","slug":"wap-dance","url":"https://howitspread.com/id/HIS-01131","title":"WAP Dance","owner":"Brian 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interview.","url":"https://api.gdeltproject.org/api/v2/doc/doc?query=%22Water%20dance%20challenge%22&mode=artlist&format=json&startdatetime=20231214000000&enddatetime=20231218000000&maxrecords=50"},{"seq":15,"date":"2024-02-04","precision":"day","phase":"afterlife","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters reported continued WaterChallenge participation as the Grammys added an African music category.","url":"https://www.ksl.com/article/50865829/music-from-africa-rising-on-global-charts-with-help-from-tiktok"},{"seq":16,"date":"2024-02-12","precision":"day","phase":"afterlife","platform":"press","actor":"Recording Academy","actor_kind":"brand","text":"The Recording Academy examined Water’s dance challenge and its Best African Music Performance 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dance.","url":"https://rightmetric.co/outsight-library/netflix-wednesday-campaign"},{"seq":8,"date":"2022-12-06","precision":"day","phase":"commercial","platform":"audio","actor":"Netflix","actor_kind":"owner","text":"Netflix reported a Spotify streaming increase above 1,800% for “Bloody Mary” against the previous month.","url":"https://about.netflix.com/en/news/top-10-week-of-november-28-two-snaps-for-wednesday-as-the-series-enters-the"},{"seq":9,"date":"2022-12-07","precision":"day","phase":"backlash","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times covered criticism of filming the dance while Ortega had COVID-19 symptoms.","url":"https://www.latimes.com/entertainment-arts/tv/story/2022-12-07/jenna-ortega-wednesday-dance-covid-19-netflix"},{"seq":10,"date":"2022-12-08","precision":"day","phase":"response","platform":"tiktok","actor":"Lady Gaga","actor_kind":"celebrity","text":"Lady Gaga responded to the trend by recreating the dance to her own song on TikTok.","url":"https://www.tiktok.com/@ladygaga/video/7174951907461467435"},{"seq":11,"date":"2022-12-12","precision":"day","phase":"response","platform":"tiktok","actor":"Netflix / @solcarlosofficial","actor_kind":"owner","text":"Netflix partner @solcarlosofficial posted a dance video tagged #NetflixPartner.","url":"https://rightmetric.co/outsight-library/netflix-wednesday-campaign"},{"seq":12,"date":"2022-12-17","precision":"day","phase":"commercial","platform":"audio","actor":"Billboard chart listeners","actor_kind":"public","text":"“Bloody Mary” reached No. 35 on Billboard Global Excl. U.S. after fans replaced the scene’s original song.","url":"https://www.billboard.com/pro/lady-gaga-bloody-mary-jumps-into-global-chart-top-40/"},{"seq":13,"date":"2022-12-25","precision":"day","phase":"afterlife","platform":"web","actor":"Kamila Valieva","actor_kind":"celebrity","country":"RU","text":"Kamila Valieva performed the dance at the Russian Figure Skating Championships.","url":"https://www.glamour.com/story/figure-skater-kamila-valieva-wednesday-ice-dance"},{"seq":14,"date":"2023-01-12","precision":"day","phase":"commercial","platform":"audio","actor":"UK singles buyers and listeners","actor_kind":"public","country":"GB","text":"“Bloody Mary” peaked at No. 22 on the UK Official Singles Chart.","url":"https://www.officialcharts.com/songs/lady-gaga-bloody-mary/"},{"seq":15,"date":"2023-05-03","precision":"day","phase":"afterlife","platform":"tiktok","actor":"TikTok sound users","actor_kind":"public","text":"The Ringer examined how sped-up fan edits spread music beyond its original recordings.","url":"https://www.theringer.com/2023/05/03/music/sped-up-songs-miguel-cults-summer-walker"},{"seq":16,"date":"2026-04-15","precision":"day","phase":"afterlife","platform":"press","actor":"Netflix Tudum","actor_kind":"owner","text":"Netflix described how the dance trend led the showrunners to approach Gaga for a second-season song.","url":"https://www.netflix.com/tudum/articles/lady-gaga-dead-dance-wednesday-viral-dance"}]},{"id":"HIS-01134","slug":"xbox-cheeky-controller","url":"https://howitspread.com/id/HIS-01134","title":"Xbox Cheeky Controller","owner":"Xbox / Microsoft; Marvel Studios","kind":"campaign","sector":"gaming","origin":"mixed","region":"GLOBAL","seed_date":"2024-07-17","peak_date":"2024-07-17","origin_platform":"x","platforms":"x;reddit;tiktok;youtube;press;web;retail","mechanics":"transgression;scarcity-drop;platform-jump;press-loop;dupe-economy","score":45,"band":"Notable","provisional":false,"coverage":1,"reach":65,"contagion":35,"breadth":60,"velocity":18,"longevity":27,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-07-17","precision":"day","phase":"seed","platform":"x","actor":"Xbox","actor_kind":"owner","text":"Xbox posted a follow-and-repost sweepstakes for its Deadpool console and Cheeky Controllers.","url":"https://x.com/Xbox/status/1813559436818227580"},{"seq":2,"date":"2024-07-17","precision":"day","phase":"jump","platform":"reddit","actor":"121jigawatts","actor_kind":"creator","text":"121jigawatts shared the controller in r/gaming, where commenters joked about its shape.","url":"https://www.reddit.com/r/gaming/comments/1e5p2k8/xbox_revealed_an_official_deadpool_controller/"},{"seq":3,"date":"2024-07-17","precision":"day","phase":"response","platform":"tiktok","actor":"Xbox / Superdigital","actor_kind":"owner","text":"Xbox asked TikTok users to name the controller in its planned \"Name It\" video.","url":"https://www.tiktok.com/@xbox/video/7392647678284336426"},{"seq":4,"date":"2024-07-17","precision":"day","phase":"jump","platform":"youtube","actor":"Windows Weekly","actor_kind":"press","text":"Windows Weekly discussed the controller in its independently produced video podcast.","url":"https://twit.tv/shows/windows-weekly/episodes/890"},{"seq":5,"date":"2024-07-17","precision":"day","phase":"peak","platform":"press","actor":"Google News indexed coverage","actor_kind":"public","text":"July 17 had the most dated results in the retrieved Google News sample.","url":"https://news.google.com/rss/search?q=%22Xbox%22%20%22controller%22%20%22Deadpool%22%20after%3A2024-07-01%20before%3A2024-08-16&hl=en-US&gl=US&ceid=US:en"},{"seq":6,"date":"2024-07-18","precision":"day","phase":"press","platform":"press","actor":"Wired Italia","actor_kind":"press","country":"IT","text":"Wired Italia covered the controller and explained that readers could not buy it in stores.","url":"https://www.wired.it/article/controller-xbox-deadpool/"},{"seq":7,"date":"2024-07-19","precision":"day","phase":"press","platform":"x","actor":"Jake Kleinman","actor_kind":"creator","text":"Jake Kleinman showed that the controller’s butt was a detachable magnetic attachment.","url":"https://twitter.com/jacobkleinman/status/1814351005439402133"},{"seq":8,"date":"2024-07-22","precision":"day","phase":"response","platform":"web","actor":"Xbox","actor_kind":"owner","text":"Xbox revealed a Wolverine controller after saying fans had requested a matching version.","url":"https://news.xbox.com/en-us/2024/07/22/deadpool-wolverine-xbox-controller-wolverine-design/"},{"seq":9,"date":"2024-07-22","precision":"day","phase":"response","platform":"web","actor":"Xbox","actor_kind":"owner","country":"CA","text":"Xbox documented a rented billboard in Alberta advertising the Wolverine controller.","url":"https://news.xbox.com/en-us/2024/07/22/deadpool-wolverine-xbox-controller-wolverine-design/"},{"seq":10,"date":"2024-07-22","precision":"day","phase":"commercial","platform":"retail","actor":"Xbox / EXG Pro","actor_kind":"owner","text":"Xbox offered a Deadpool holder to the first 1,000 eligible Elite Series 2 Core buyers.","url":"https://news.xbox.com/en-us/2024/07/17/deadpool-wolverine-xbox-controller-deadpool-design/"},{"seq":11,"date":"2024-07-23","precision":"day","phase":"press","platform":"press","actor":"NME","actor_kind":"press","text":"NME covered fans’ reactions to the viral controllers and quoted Instagram comments.","url":"https://www.nme.com/news/gaming-news/deadpool-fans-loving-viral-bum-controllers-3777057"},{"seq":12,"date":"2024-07-24","precision":"day","phase":"jump","platform":"x","actor":"BossLogic","actor_kind":"creator","text":"BossLogic posted joke controller designs based on Pikachu and Mortal Kombat characters.","url":"https://www.dexerto.com/tech/move-over-deadpool-marvel-artist-shares-caked-up-pokemon-mortal-kombat-controller-concepts-2836407/"},{"seq":13,"date":"2024-07-25","precision":"day","phase":"backlash","platform":"press","actor":"Richard Devine / Windows Central","actor_kind":"press","text":"Windows Central criticized Xbox for promoting hardware that fans could not buy.","url":"https://www.windowscentral.com/gaming/xbox/the-deadpool-and-wolverine-collaboration-is-infuriatingly-whats-wrong-with-xbox-marketing-right-now"},{"seq":14,"date":"2024-07-31","precision":"day","phase":"afterlife","platform":"web","actor":"Do3D","actor_kind":"brand","text":"Windows Central linked Do3D’s printable Deadpool and Wolverine controller covers.","url":"https://www.windowscentral.com/gaming/deadpool-cheeky-controller-3d-printable-files"},{"seq":15,"date":"2024-08-06","precision":"day","phase":"press","platform":"press","actor":"The Mary Sue","actor_kind":"press","text":"The Mary Sue covered a Comic-Con lottery winner’s Reddit photos of the controller.","url":"https://www.themarysue.com/THE-INTERNET-IS-OBSESSED-WITH-XBOXS-CHEEKY-DEADPOOL-WOLVERINE-CONTROLLERS-COMPLETE-WITH-DETACHABLE-BUTT/"},{"seq":16,"date":"2024-11-14","precision":"day","phase":"afterlife","platform":"web","actor":"Clio Entertainment","actor_kind":"brand","text":"The campaign won the theatrical Partnerships & Collaborations Grand Clio.","url":"https://clios.com/press-article/clio-entertainment-reveals-2024-grand-clio-winners-for-excellence-in-entertainment-marketing/"}]},{"id":"HIS-01135","slug":"an-nahar-the-elections-edition","url":"https://howitspread.com/id/HIS-01135","title":"The Elections 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cause.","url":"https://campaignme.com/paper-and-ink-from-unprinted-annahar-daily-edition-donated-to-print-ballots-in-new-campaign-by-impact-bbdo/"},{"seq":2,"date":"2022-02-02","precision":"day","phase":"jump","platform":"web","actor":"An-Nahar","actor_kind":"owner","text":"A QR code at the newsstands led readers to the paper's digital issue."},{"seq":3,"date":"2022-02-02","precision":"day","phase":"peak","platform":"web","actor":"An-Nahar readers","actor_kind":"public","text":"The case study said the digital issue had the highest readership of any in the paper's history."},{"seq":4,"date":"2022-02-09","precision":"day","phase":"press","platform":"press","actor":"Campaign Middle East","actor_kind":"press","text":"Campaign Middle East reported the campaign, made by An-Nahar with Impact 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beta.","url":"https://insider-gaming.com/eas-all-in-bet-with-battlefield-6-includes-a-multi-million-dollar-creator-campaign/"},{"seq":2,"date":"2025-07-31","precision":"day","phase":"precursor","platform":"web","actor":"Electronic Arts","actor_kind":"owner","text":"EA set the beta schedule: early access from August 7 at 8:00 UTC, open weekends from August 9 and 14.","url":"https://www.ea.com/games/battlefield/battlefield-6/news/lock-and-load-for-the-open-beta"},{"seq":3,"date":"2025-08-04","precision":"day","phase":"precursor","platform":"twitch","actor":"Electronic Arts","actor_kind":"owner","text":"EA offered an early access code for watching 30 minutes of participating streams, plus Drops on both weekends.","url":"https://www.ea.com/games/battlefield/battlefield-6/news/battlefield-6-open-beta-twitch-drops"},{"seq":4,"date":"2025-08-07","precision":"day","phase":"seed","platform":"web","actor":"Electronic Arts","actor_kind":"owner","text":"Beta early access opened at 8:00 UTC.","url":"https://www.ea.com/games/battlefield/battlefield-6/news/lock-and-load-for-the-open-beta"},{"seq":5,"date":"2025-08-07","precision":"day","phase":"jump","platform":"twitch","actor":"TimTheTatman","actor_kind":"creator","text":"TimTheTatman's first early-access stream peaked at 207,744 Twitch viewers and 24,750 on YouTube.","metric_value":207744,"metric_label":"207,744 peak viewers","url":"https://streamscharts.com/news/timthetatman-twitch-drops-battlefield-6-early-access"},{"seq":6,"date":"2025-08-07","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ reported a Steam concurrent player peak of 334,549 at the time of writing.","metric_value":334549,"metric_label":"334,549 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women.","url":"https://www.theguardian.com/lifeandstyle/2018/jan/17/has-strong-become-respectable-face-skinny-for-young-women"},{"seq":11,"date":"2021-05-05","precision":"day","phase":"response","platform":"web","actor":"Kayla Itsines","actor_kind":"owner","text":"Itsines renamed BBG High Intensity with Kayla, saying the name represented an outdated view of fitness.","url":"https://kaylaitsines.com/blogs/education/bbg-name-change"}]},{"id":"HIS-01138","slug":"bottle-flipping-challenge","url":"https://howitspread.com/id/HIS-01138","title":"Bottle flipping challenge","owner":"","kind":"activity","sector":"culture","origin":"organic","region":"US","seed_date":"2016-05-24","peak_date":"2016-05-26","origin_platform":"x","platforms":"x;press;youtube;app-store;tv;web","mechanics":"challenge;press-loop;platform-jump;controversy","score":50,"band":"Notable","provisional":false,"coverage":0.8,"reach":46,"contagion":null,"breadth":70,"velocity":69,"longevity":15,"events":13,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2016-05-24","precision":"day","phase":"seed","platform":"x","actor":"Wes Manning (@WesleyManning6)","actor_kind":"creator","country":"US","text":"Wes Manning posted Michael Senatore's talent-show bottle flip; classmate Scottie Finanger posted another angle.","url":"https://x.com/WesleyManning6/status/735150286755528704"},{"seq":2,"date":"2016-05-25","precision":"day","phase":"press","platform":"press","actor":"WTVR / Tribune Media Wire","actor_kind":"press","text":"WTVR reported the video had been shared by USA Today, Mashable and Bleacher Report.","url":"https://www.wtvr.com/2016/05/25/teen-flips-a-water-bottle-at-talent-show-and-the-internet-loses-its-mind"},{"seq":3,"date":"2016-05-25","precision":"day","phase":"response","platform":"x","actor":"Michael Senatore","actor_kind":"creator","text":"Senatore reacted to the coverage on Twitter: \"Well this escalated quickly.\""},{"seq":4,"date":"2016-05-26","precision":"day","phase":"peak","platform":"press","actor":"TIME / ABC News","actor_kind":"press","text":"TIME and ABC News reported the clip had been retweeted more than 47,000 times.","metric_value":47000,"metric_label":"47K+ retweets","url":"https://time.com/4349300/teen-flipping-water-bottle-viral-video/"},{"seq":5,"date":"2016-05-29","precision":"day","phase":"press","platform":"press","actor":"Teen Vogue","actor_kind":"press","text":"Senatore told Teen Vogue that Twitter had featured the clip in a Moment.","url":"https://www.teenvogue.com/story/water-bottle-flip-michael-senatore"},{"seq":6,"date":"2016-07-18","precision":"day","phase":"jump","platform":"youtube","actor":"Dude Perfect","actor_kind":"creator","text":"Dude Perfect uploaded a compilation of bottle flipping clips to YouTube."},{"seq":7,"date":"2016-09-19","precision":"day","phase":"commercial","platform":"app-store","actor":"Bottle Flip 2k16","actor_kind":"brand","text":"Pocket Gamer reported the free iOS game Bottle Flip 2k16 had reached the top of the App Store charts.","url":"https://www.pocketgamer.com/bottle-flip-2k16/bottle-flip-2k16-and-5-more-ios-games-that-celebrate-the-mundane/"},{"seq":8,"date":"2016-10-26","precision":"day","phase":"press","platform":"press","actor":"CNN","actor_kind":"press","text":"CNN reported over 6 million views for the YouTube upload and thousands of similar videos.","metric_value":6000000,"metric_label":"6M+ views","url":"https://www.ksl.com/article/41963340/bottle-flipping-the-craze-thats-driving-parents-crazy"},{"seq":9,"date":"2016-12-02","precision":"day","phase":"backlash","platform":"press","actor":"ABC News (Australia)","actor_kind":"press","country":"AU","text":"ABC Australia reported some schools had banned bottle flipping.","url":"https://www.abc.net.au/news/2016-12-02/sydney-school-encouraging-bottle-flipping-craze/8084138"},{"seq":10,"date":"2016-12-02","precision":"day","phase":"afterlife","platform":"press","actor":"Mona Vale Public School","actor_kind":"public","text":"ABC Australia reported a principal made it a competitive sport and a teacher used it to teach probability.","url":"https://www.abc.net.au/news/2016-12-02/sydney-school-encouraging-bottle-flipping-craze/8084138"},{"seq":11,"date":"2016-12-07","precision":"day","phase":"jump","platform":"tv","actor":"LeBron James / Cleveland Cavaliers","actor_kind":"celebrity","text":"LeBron James and teammates tried to flip a water bottle on the bench during a game against the Knicks.","url":"https://www.nbcsports.com/nba/news/lebron-james-cavaliers-do-water-bottle-challenge-on-bench-during-blowout-win-over-knicks-video"},{"seq":12,"date":"2016-12-09","precision":"day","phase":"press","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported the YouTube talent-show clip had over 6.8 million views.","metric_value":6800000,"metric_label":"6.8M+ views","url":"https://time.com/4596662/lebron-james-bottle-flip/"},{"seq":13,"date":"2017-12-22","precision":"day","phase":"afterlife","platform":"web","actor":"arXiv","actor_kind":"public","text":"Researchers submitted a paper on water bottle flipping physics to arXiv.","url":"https://arxiv.org/abs/1712.08271"}]},{"id":"HIS-01139","slug":"bungee-workout","url":"https://howitspread.com/id/HIS-01139","title":"bungeeWORKOUT","owner":"bungeeWORKOUT / Stories to Tales Theatre","kind":"activity","sector":"health","origin":"seeded","region":"TH","seed_date":"2016-03-01","peak_date":"2016-11-04","origin_platform":"retail","platforms":"retail;press;facebook","mechanics":"spectacle;platform-jump","score":10,"band":"Niche","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":10,"velocity":null,"longevity":null,"events":10,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2016-03-01","precision":"month","phase":"seed","platform":"retail","actor":"bungeeWORKOUT","actor_kind":"owner","country":"TH","text":"The brand says the original bungeeWORKOUT launched in Bangkok, Thailand.","url":"https://www.bungeeworkouthq.com/"},{"seq":2,"date":"2016-08-22","precision":"day","phase":"press","platform":"press","actor":"Time Out Bangkok","actor_kind":"press","text":"Time Out Bangkok said everyone was talking about a new class at Stories to Tales Theatre, designed by Kru Art.","url":"https://www.timeout.com/bangkok/sports-and-fitness/stories-to-tales-theatre"},{"seq":3,"date":"2016-09-16","precision":"day","phase":"press","platform":"press","actor":"Boa Forma","actor_kind":"press","text":"Boa Forma covered the Stories to Tales class, embedding the studio's Facebook video and an Instagram post.","url":"https://boaforma.abril.com.br/movimento/fitness/bungee-dance-a-aula-de-danca-suspensa-que-e-tendencia-na-asia/"},{"seq":4,"date":"2016-10-06","precision":"day","phase":"press","platform":"press","actor":"Business Insider","actor_kind":"press","text":"Business Insider published a video item titled Dancing with bungee chords workout.","url":"https://www.businessinsider.com/dancing-bungee-chords-workout-2016-10"},{"seq":5,"date":"2016-10-08","precision":"day","phase":"jump","platform":"facebook","actor":"Female Daily","actor_kind":"press","text":"A Female Daily writer said she found a post about the bungee workout in her own Facebook feed.","url":"https://editorial.femaledaily.com/blog/2016/10/08/bungee-workout-thailand"},{"seq":6,"date":"2016-11-04","precision":"day","phase":"press","platform":"press","actor":"Amodrn","actor_kind":"press","text":"Amodrn said readers may have spotted the video on Facebook and linked a post from Insider.","url":"https://amodrn.com/bungee-dance/"},{"seq":7,"date":"2016-11-04","precision":"day","phase":"peak","platform":"press","actor":"The Independent","actor_kind":"press","text":"The Independent called it the class taking the international fitness world by storm, citing the group's videos.","url":"https://www.the-independent.com/life-style/health-and-families/bungee-workout-exercise-a7397421.html"},{"seq":8,"date":"2017-01-01","precision":"month","phase":"jump","platform":"retail","actor":"Tough Lotus","actor_kind":"brand","country":"US","text":"Tough Lotus began offering bungee workout classes in the US.","url":"https://asweatlife.com/2017/01/tough-lotus-brings-bungee-workout-u-s/"},{"seq":9,"date":"2017-07-13","precision":"day","phase":"press","platform":"press","actor":"Cronkite News","actor_kind":"press","text":"Cronkite News reported first-time participants at Amanda Paige's Tough Lotus gym.","url":"https://cronkitenews.azpbs.org/2017/07/13/legs-still-shaking-bungee-workout-springs-valley-gym/"},{"seq":10,"date":"2023-06-12","precision":"day","phase":"afterlife","platform":"press","actor":"Time Out Singapore","actor_kind":"press","text":"Time Out Singapore said Stories to Tales instructors had travelled the world but the craze never took hold there.","url":"https://www.timeout.com/singapore/sport-and-fitness/lets-get-physical-we-tried-bungee-fitness-and-its-unlike-any-workout-weve-done-before"}]},{"id":"HIS-01140","slug":"byoma-tiktok-launch","url":"https://howitspread.com/id/HIS-01140","title":"Byoma TikTok launch","owner":"Byoma (Future Beauty Labs)","kind":"campaign","sector":"beauty","origin":"mixed","region":"US","seed_date":"2022-02-01","peak_date":"2022-02-16","origin_platform":"tiktok","platforms":"retail;press;tiktok;reddit","mechanics":"sell-out-loop;press-loop","score":39,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":20,"velocity":26,"longevity":81,"events":10,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-01-30","precision":"day","phase":"precursor","platform":"retail","actor":"Byoma / Target","actor_kind":"owner","country":"US","text":"Byoma premiered exclusively on Target's website in the United States."},{"seq":2,"date":"2022-01-31","precision":"day","phase":"precursor","platform":"press","actor":"Global Cosmetic Industry","actor_kind":"press","text":"Beauty Independent and Global Cosmetic Industry reported the brand's debut and its tri-ceramide complex.","url":"https://www.gcimagazine.com/brands-products/skin-care/news/22030786/byoma-debuts"},{"seq":3,"date":"2022-02-01","precision":"month","phase":"seed","platform":"tiktok","actor":"Byoma","actor_kind":"owner","text":"Byoma began a 90-day TikTok launch that combined paid media, 28 paid creators and its own posts."},{"seq":4,"date":"2022-02-15","precision":"day","phase":"commercial","platform":"retail","actor":"Target","actor_kind":"brand","text":"Byoma was scheduled to enter all Target stores."},{"seq":5,"date":"2022-02-16","precision":"day","phase":"peak","platform":"press","actor":"Allure","actor_kind":"press","text":"Allure listed the Byoma Creamy Jelly Cleanser among February skin-care launches.","url":"https://www.allure.com/gallery/february-new-skin-care-launches"},{"seq":6,"date":"2022-02-17","precision":"day","phase":"press","platform":"press","actor":"Who What Wear","actor_kind":"press","text":"Who What Wear included Byoma in its predictions of 2022 beauty launches likely to go viral.","url":"https://www.whowhatwear.com/2022-beauty-launches"},{"seq":7,"date":"2022-04-03","precision":"day","phase":"jump","platform":"reddit","actor":"r/SkincareAddiction user","actor_kind":"public","text":"A Reddit user reviewed Byoma products bought at Target after about a month of use.","url":"https://www.reddit.com/r/SkincareAddiction/comments/tuz64g/review_byoma_skincare_line/"},{"seq":8,"date":"2022-04-06","precision":"day","phase":"jump","platform":"reddit","actor":"r/SkincareAddictionUK user","actor_kind":"public","text":"A UK Reddit user recommended Byoma, saying they found it through a Sally Hughes column.","url":"https://www.reddit.com/r/SkincareAddictionUK/comments/txjr14/byoma_products_huge_fan_best_skin_ive_ever_had/"},{"seq":9,"date":"2022-08-30","precision":"day","phase":"commercial","platform":"press","actor":"Glossy","actor_kind":"press","text":"Glossy reported Byoma had sold out at Target stores and sold over $500,000 of its Moisturizing Gel Cream.","metric_value":500000,"metric_label":"$500K+ gel cream sales","url":"https://www.glossy.co/beauty/noisemakers-skinfluencers-and-derms-how-byoma-leveraged-tiktok-influencers-to-launch/"},{"seq":10,"date":"2024-03-15","precision":"day","phase":"afterlife","platform":"press","actor":"Vogue Business","actor_kind":"press","text":"Vogue Business reported the launch campaign brought Byoma 137,000 new followers.","metric_value":137000,"metric_label":"137K new followers","url":"https://www.vogue.com/article/byoma-cracked-tiktok-whats-next"}]},{"id":"HIS-01141","slug":"cloverpit","url":"https://howitspread.com/id/HIS-01141","title":"CloverPit","owner":"Panik Arcade (developer); Future Friends Games (publisher)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2025-09-26","peak_date":"2025-10-05","origin_platform":"web","platforms":"web;press;twitch","mechanics":"platform-jump;press-loop;counter-programming","score":55,"band":"Notable","provisional":false,"coverage":0.8,"reach":40,"contagion":null,"breadth":50,"velocity":100,"longevity":48,"events":13,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-04-10","precision":"day","phase":"precursor","platform":"web","actor":"Panik Arcade","actor_kind":"owner","text":"A public CloverPit demo was released on Steam."},{"seq":2,"date":"2025-04-10","precision":"day","phase":"precursor","platform":"press","actor":"Gematsu","actor_kind":"press","text":"Gematsu reported the game's announcement for PC and said a demo was available now.","url":"https://www.gematsu.com/2025/04/slot-machine-roguelite-horror-game-cloverpit-announced-for-pc"},{"seq":3,"date":"2025-04-29","precision":"day","phase":"precursor","platform":"press","actor":"GameDiscoverCo","actor_kind":"press","text":"GameDiscoverCo reported over 200,000 demo activations, led by organic influencer and social video coverage.","metric_value":200000,"metric_label":"200K+ demo activations","url":"https://newsletter.gamediscover.co/p/how-cloverpit-added-100k-steam-wishlists"},{"seq":4,"date":"2025-09-26","precision":"day","phase":"seed","platform":"web","actor":"Panik Arcade / Future Friends Games","actor_kind":"owner","text":"The full game was released on Steam for Windows.","url":"https://store.steampowered.com/app/3314790/CloverPit/"},{"seq":5,"date":"2025-09-29","precision":"day","phase":"press","platform":"press","actor":"The Escapist","actor_kind":"press","text":"The Escapist reported the game had picked up a lot of coverage by influencers.","url":"https://www.escapistmagazine.com/news-cloverpit-launch-success-indie-hit/"},{"seq":6,"date":"2025-09-30","precision":"day","phase":"commercial","platform":"web","actor":"Panik Arcade","actor_kind":"owner","text":"The developer announced 300,000 copies sold in four days.","metric_value":300000,"metric_label":"300K copies in 4 days","url":"https://steamcommunity.com/app/3314790/eventcomments/595161397134167106/"},{"seq":7,"date":"2025-09-30","precision":"day","phase":"response","platform":"web","actor":"Panik Arcade","actor_kind":"owner","text":"The developer warned that mobile versions were scams and that the game was not on mobile yet.","url":"https://steamcommunity.com/app/3314790/eventcomments/595161397134167106/"},{"seq":8,"date":"2025-10-05","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Steam concurrent players reached an all-time high of 25,190, according to SteamDB.","metric_value":25190,"metric_label":"25,190 concurrent players","url":"https://steamdb.info/app/3314790/charts/"},{"seq":9,"date":"2025-10-14","precision":"day","phase":"press","platform":"press","actor":"GameDiscoverCo","actor_kind":"press","text":"Publisher Thomas Reisenegger told GameDiscoverCo it paid for no ads or influencers and sent over 600 Steam keys.","url":"https://newsletter.gamediscover.co/p/real-data-how-cloverpit-hit-750k"},{"seq":10,"date":"2025-10-22","precision":"day","phase":"jump","platform":"twitch","actor":"Kliffoth","actor_kind":"creator","text":"A CloverPit co-developer tuned into streamer Kliffoth's broadcast of the game, GamesRadar+ reported.","url":"https://www.gamesradar.com/games/roguelike/dev-behind-smash-hit-demonic-lovechild-of-balatro-and-buckshot-roulette-tunes-into-fans-stream-just-to-lovingly-roast-them-you-are-completely-clueless-and-probably-our-worst-player-so-far/"},{"seq":11,"date":"2025-11-16","precision":"day","phase":"commercial","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported the game had sold a million copies.","metric_value":1000000,"metric_label":"1M copies","url":"https://www.pcgamer.com/games/roguelike/slot-machine-roguelike-cloverpit-sells-1-million-copies-and-its-developer-celebrates-the-payout-by-adding-its-most-requested-feature-yet/"},{"seq":12,"date":"2025-11-16","precision":"day","phase":"response","platform":"web","actor":"Panik Arcade","actor_kind":"owner","text":"The developer marked the milestone with an update that introduced a hard mode."},{"seq":13,"date":"2026-08-13","precision":"day","phase":"afterlife","platform":"press","actor":"GameDaily","actor_kind":"press","text":"GameDaily reported the game was out on Switch, Switch 2, PS5 and PS4 after topping 5 million players.","metric_value":5000000,"metric_label":"5M+ players","url":"https://gamedaily.com/games/cloverpit-console-launch-switch-ps5-ps4"}]},{"id":"HIS-01142","slug":"currys-horse-kicked-chicken-air-fryer","url":"https://howitspread.com/id/HIS-01142","title":"Currys horse-kicked chicken air fryer","owner":"Currys","kind":"campaign","sector":"retail","origin":"seeded","region":"GB","seed_date":"2024-04-17","peak_date":"2024-05-28","origin_platform":"tiktok","platforms":"tiktok;web;press","mechanics":"unhinged-voice;press-loop","score":41,"band":"Notable","provisional":true,"coverage":0.8,"reach":33,"contagion":null,"breadth":10,"velocity":100,"longevity":37,"events":8,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-04-17","precision":"day","phase":"seed","platform":"tiktok","actor":"@currys","actor_kind":"owner","text":"Currys posted a six-second TikTok promoting the Ninja Double Stack Air Fryer, available at Currys.","url":"https://www.tiktok.com/@currys/video/7358796350500228384"},{"seq":2,"date":"2024-04-18","precision":"day","phase":"response","platform":"web","actor":"Dan Rubel (Currys)","actor_kind":"owner","text":"Currys marketing director Dan Rubel praised the video on LinkedIn, citing 2.3m views without ad spend.","metric_value":2300000,"metric_label":"2.3M views","url":"https://www.linkedin.com/posts/dan-rubel-2724015_a-massive-well-done-to-the-currys-plc-social-activity-7186673055304228864-nrVH"},{"seq":3,"date":"2024-04-23","precision":"day","phase":"jump","platform":"web","actor":"Dan Knowlton","actor_kind":"creator","text":"Dan Knowlton posted on LinkedIn that Currys was blowing up on TikTok, adding \"The chicken video got me.\"","url":"https://www.linkedin.com/posts/danielknowlton1_have-you-seen-currys-blowing-up-on-tiktok-activity-7188432227607695360-FCZo"},{"seq":4,"date":"2024-05-28","precision":"day","phase":"peak","platform":"press","actor":"The Drum","actor_kind":"press","text":"The Drum covered the horse kicking the chicken into the air fryer, citing 3.7M views and 269k likes.","metric_value":3700000,"metric_label":"3.7M views","url":"https://www.thedrum.com/opinion/currys-tiktok-fame-isn-t-just-about-weirdness-there-s-smart-strategy-there-too"},{"seq":5,"date":"2024-07-17","precision":"day","phase":"press","platform":"press","actor":"MediaCat UK","actor_kind":"press","text":"MediaCat cited the clip in an article on weird brand videos and said it was not clear they led to sales.","url":"https://mediacat.uk/brands-are-being-weird-and-its-working/"},{"seq":6,"date":"2024-09-03","precision":"day","phase":"press","platform":"press","actor":"The Poke","actor_kind":"press","text":"The Poke cited the air-fryer TikTok as an example in coverage of a later Currys Gen Z slang video.","url":"https://www.thepoke.com/2024/09/03/currys-gen-z-slang-internet-ad-hilariously-cringeworthy-masterpiece/"},{"seq":7,"date":"2024-12-13","precision":"day","phase":"afterlife","platform":"press","actor":"Influence (CIPR)","actor_kind":"press","text":"Influence recalled the horse-and-chicken air-fryer video in its review of 2024's viral trends.","url":"https://influenceonline.co.uk/2024/12/13/2024s-viral-trends-from-brat-girl-summer-to-very-cutesy-very-demure"},{"seq":8,"date":"2024-12-18","precision":"day","phase":"afterlife","platform":"web","actor":"Shooglebox","actor_kind":"brand","text":"Shooglebox recalled the clip in its review of how TikTok shaped the trends of 2024.","url":"https://www.blog.shooglebox.com/post/how-tiktok-created-the-cultural-trends-overnight-stars-and-viral-catchphrases-of-2024"}]},{"id":"HIS-01143","slug":"dlss-5-off-on-memes","url":"https://howitspread.com/id/HIS-01143","title":"DLSS 5 Off / DLSS 5 On","owner":"","kind":"meme","sector":"gaming","origin":"organic","region":"GLOBAL","seed_date":"2026-03-16","peak_date":"2026-03-18","origin_platform":"reddit","platforms":"web;reddit;x;threads;press","mechanics":"remixable-template;newsjacking;platform-jump;controversy;press-loop","score":35,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":30,"velocity":65,"longevity":11,"events":8,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-03-16","precision":"day","phase":"precursor","platform":"web","actor":"NVIDIA","actor_kind":"brand","text":"Nvidia unveiled DLSS 5 and said it would arrive in the fall.","url":"https://www.nvidia.com/en-us/geforce/news/dlss5-breakthrough-in-visual-fidelity-for-games/"},{"seq":2,"date":"2026-03-16","precision":"day","phase":"seed","platform":"reddit","actor":"u/Stiv_Almasnik","actor_kind":"creator","text":"u/Stiv_Almasnik posted \"DLSS 5 be like:\" to r/pcmasterrace, using the Wise Mystical Tree meme as the subject.","url":"https://www.reddit.com/r/pcmasterrace/comments/1rvjfl4/dlss_5_be_like/"},{"seq":3,"date":"2026-03-16","precision":"day","phase":"jump","platform":"x","actor":"Neal Agarwal","actor_kind":"creator","text":"Developer Neal Agarwal reimagined The Password Game in the DLSS 5 format."},{"seq":4,"date":"2026-03-16","precision":"day","phase":"response","platform":"x","actor":"Bethesda","actor_kind":"brand","text":"Bethesda, which partnered with Nvidia, said DLSS 5 would stay under its artists' control and optional for players.","url":"https://www.pcgamer.com/software/ai/bethesda-weighs-in-on-negative-dlss-5-reaction-this-will-all-be-under-our-artists-control-and-totally-optional-for-players/"},{"seq":5,"date":"2026-03-17","precision":"day","phase":"jump","platform":"threads","actor":"Among Us (Innersloth)","actor_kind":"brand","text":"The Among Us account posted a DLSS 5 crewmate parody on Bluesky captioned \"is this how graphics work\".","url":"https://bsky.app/profile/amongus.innersloth.com/post/3mh7sytf6ss2y"},{"seq":6,"date":"2026-03-17","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer rounded up the DLSS 5 memes, including parodies by Innersloth and the official Cult of the Lamb X account.","url":"https://www.pcgamer.com/hardware/the-dlss-5-memes-are-in-full-swing-so-here-are-the-ones-that-tickled-me-the-most/"},{"seq":7,"date":"2026-03-17","precision":"day","phase":"response","platform":"press","actor":"Jensen Huang (Nvidia)","actor_kind":"brand","text":"Nvidia CEO Jensen Huang said critics of DLSS 5 were \"completely wrong.\"","url":"https://apnews.com/article/nvidia-dlss-5-memes-jensen-huang-c0042421aba959f1433ba8798553bf18"},{"seq":8,"date":"2026-03-18","precision":"day","phase":"peak","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP covered the memes, including versions of the photograph Migrant Mother and of actor Kevin James.","url":"https://apnews.com/article/nvidia-dlss-5-memes-jensen-huang-c0042421aba959f1433ba8798553bf18"}]},{"id":"HIS-01144","slug":"duolingo-deutschland-launch","url":"https://howitspread.com/id/HIS-01144","title":"Duolingo Deutschland TikTok launch","owner":"Duolingo","kind":"campaign","sector":"education","origin":"seeded","region":"DE","seed_date":"2023-08-09","peak_date":"2023-09-01","origin_platform":"tiktok","platforms":"tiktok;press;web","mechanics":"unhinged-voice;press-loop","score":21,"band":"Niche","provisional":true,"coverage":0.5,"reach":22,"contagion":null,"breadth":20,"velocity":null,"longevity":null,"events":9,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-08-09","precision":"day","phase":"seed","platform":"tiktok","actor":"Duolingo Deutschland","actor_kind":"owner","country":"DE","text":"Duolingo launched its German TikTok account, Duolingo Deutschland."},{"seq":2,"date":"2023-08-09","precision":"month","phase":"jump","platform":"tiktok","actor":"Duolingo Deutschland","actor_kind":"owner","text":"The account's second post showed the owl in a leather harness at Berghain; its agency said it passed 3M views.","metric_value":3000000,"metric_label":"3M+ views (agency)"},{"seq":3,"date":"2023-08-10","precision":"day","phase":"press","platform":"press","actor":"Marketing Brew","actor_kind":"press","text":"Marketing Brew reported the German launch, quoting VP of marketing Emmanuel Orssaud: \"Our brand is very unhinged.\"","url":"https://www.marketingbrew.com/stories/2023/08/10/duolingo-touts-significant-q2-growth"},{"seq":4,"date":"2023-08-21","precision":"day","phase":"response","platform":"web","actor":"Viktoria Renner (Ozmoze)","actor_kind":"owner","text":"Viktoria Renner of agency Ozmoze said on LinkedIn the work had over 12M organic reach and 18.5K TikTok followers.","metric_value":12000000,"metric_label":"12M+ organic reach (agency)","url":"https://www.linkedin.com/posts/viktoria-renner_berghain-tiktok-genz-activity-7099371109241774080-9nnf"},{"seq":5,"date":"2023-09-01","precision":"month","phase":"peak","platform":"press","actor":"W&V","actor_kind":"press","text":"W&V first published its article calling Duolingo Deutschland a viral sensation on TikTok.","url":"https://www.wuv.de/specials/retail-media-what-s-next/duolingo-deutschland-wird-auf-tiktok-zur-viralen-sensation"},{"seq":6,"date":"2023-09-08","precision":"day","phase":"response","platform":"web","actor":"Viktoria Renner (Ozmoze)","actor_kind":"owner","text":"Renner said the account passed 27K followers in a month and that the mascot landed Horizont's \"Titans of TikTok\" title.","url":"https://www.linkedin.com/posts/viktoria-renner_berghain-duolingo-tiktok-activity-7105814538146459648-i_Hb"},{"seq":7,"date":"2023-11-02","precision":"day","phase":"commercial","platform":"press","actor":"MarketingScout","actor_kind":"press","text":"MarketingScout reported the account had 1.6 million likes and over 75,000 followers within three months.","metric_value":75000,"metric_label":"75K+ followers","url":"https://www.marketingscout.com/news/ozmoze-macht-bildungs-app-duolingo-auch-als-creator-marke-erfolgreich/"},{"seq":8,"date":"2025-08-05","precision":"day","phase":"afterlife","platform":"press","actor":"Business Insider / Gründerszene","actor_kind":"press","text":"Business Insider reported the German account had 1.6 million followers.","metric_value":1600000,"metric_label":"1.6M followers","url":"https://www.businessinsider.de/gruenderszene/business/wie-duolingo-tiktok-knackte-und-was-startups-daraus-lernen-koennen/"},{"seq":9,"date":"2025-10-28","precision":"day","phase":"afterlife","platform":"press","actor":"Queerty","actor_kind":"press","text":"Queerty recalled the German account's 2023 harness video in coverage of a later Duolingo Halloween moment.","url":"https://www.queerty.com/this-hunky-duolingo-owl-has-the-gays-ready-to-learn-a-new-language-or-two-this-halloween-20251028/"}]},{"id":"HIS-01145","slug":"duolingo-learn-korean-or-else","url":"https://howitspread.com/id/HIS-01145","title":"Learn Korean or Else","owner":"Duolingo and Netflix","kind":"campaign","sector":"education","origin":"mixed","region":"US","seed_date":"2024-12-10","peak_date":"2024-12-10","origin_platform":"web","platforms":"web;press;retail;reddit","mechanics":"mascot-persona;counter-programming","score":37,"band":"Niche","provisional":true,"coverage":1,"reach":44,"contagion":35,"breadth":20,"velocity":48,"longevity":40,"events":8,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-12-10","precision":"day","phase":"seed","platform":"web","actor":"Duolingo / Netflix","actor_kind":"owner","text":"Duolingo and Netflix launched Learn Korean or Else, adding over 40 Squid Game words and phrases to the Korean course.","url":"https://investors.duolingo.com/news-releases/news-release-details/duolingo-and-netflix-partner-launch-learn-korean-or-else"},{"seq":2,"date":"2024-12-10","precision":"day","phase":"press","platform":"press","actor":"TechCrunch","actor_kind":"press","text":"TechCrunch covered the partnership and reported an exclusive TikTok filter from the two companies.","url":"https://techcrunch.com/2024/12/10/duolingo-teams-up-with-netflix-to-help-squid-game-fans-learn-korean/"},{"seq":3,"date":"2024-12-10","precision":"day","phase":"peak","platform":"press","actor":"Ad Age","actor_kind":"press","text":"Ad Age covered the campaign the same day, describing Duo the Owl as a Squid Game Pink Guard.","url":"https://adage.com/creativity/work/duolingos-squid-game-campaign-netflix-stars-duo-owl-pink-guard/2595226/"},{"seq":4,"date":"2024-12-11","precision":"day","phase":"response","platform":"retail","actor":"Duolingo / Netflix","actor_kind":"owner","text":"Netflix said Duo and the Pink Guards took over its Sunset Boulevard marquee billboard."},{"seq":5,"date":"2024-12-11","precision":"day","phase":"jump","platform":"reddit","actor":"r/squidgame users","actor_kind":"public","text":"An r/squidgame thread shared the collaboration; a commenter said Netflix was promoting the show hard.","url":"https://www.reddit.com/r/squidgame/comments/1hc76hm/duolingo_joined_squid_game/"},{"seq":6,"date":"2024-12-12","precision":"day","phase":"press","platform":"press","actor":"Marketing Dive","actor_kind":"press","text":"Marketing Dive covered the campaign, which it said cast Duo as a Squid Game Pink Guard.","url":"https://www.marketingdive.com/news/duolingo-owl-squid-game-netflix-tiktok-campaign/735128/"},{"seq":7,"date":"2025-01-01","precision":"year","phase":"afterlife","platform":"web","actor":"The Clios","actor_kind":"brand","text":"Learn Korean Or Else won a Gold Award in the Clio Entertainment 2025 program."},{"seq":8,"date":"2025-03-18","precision":"day","phase":"afterlife","platform":"press","actor":"Fast Company","actor_kind":"press","text":"Fast Company reported the music video had over 42 million TikTok views and 7.5 million on YouTube.","metric_value":42000000,"metric_label":"42M+ TikTok views","url":"https://www.fastcompany.com/91271109/duolingo-most-innovative-companies-2025"}]},{"id":"HIS-01146","slug":"duolingo-living-with-lily","url":"https://howitspread.com/id/HIS-01146","title":"Living With Lily","owner":"Duolingo (made with Loop)","kind":"series","sector":"education","origin":"seeded","region":"US","seed_date":"2023-11-07","peak_date":"2023-11-20","origin_platform":"youtube","platforms":"youtube;reddit;press;tiktok;web","mechanics":"mascot-persona;mystery-lore;platform-jump","score":40,"band":"Notable","provisional":true,"coverage":0.65,"reach":55,"contagion":null,"breadth":10,"velocity":51,"longevity":null,"events":8,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-11-07","precision":"day","phase":"seed","platform":"youtube","actor":"Duolingo","actor_kind":"owner","text":"Duolingo published the Living With Lily pilot on YouTube; its award entry says TikTok launched at the same time.","url":"https://www.youtube.com/watch?v=3ypLePZXEuo"},{"seq":2,"date":"2023-11-12","precision":"day","phase":"jump","platform":"reddit","actor":"r/GameTheorists user","actor_kind":"public","text":"An r/GameTheorists user suggested the show would make great theory material.","url":"https://www.reddit.com/r/GameTheorists/comments/17ti7dh/would_a_duolingo_theory_be_appropriate/"},{"seq":3,"date":"2023-11-20","precision":"day","phase":"peak","platform":"press","actor":"MediaPost","actor_kind":"press","text":"MediaPost interviewed Duolingo's Kat Chan, who cited about 10.5 million views and 100,000 new followers.","metric_value":10500000,"metric_label":"10.5M views","url":"https://www.mediapost.com/publications/article/391235/in-duolingos-youtube-sitcom-lily-endures-suburba.html?edition=132381"},{"seq":4,"date":"2023-11-25","precision":"day","phase":"jump","platform":"reddit","actor":"r/FilmTheorists user","actor_kind":"public","text":"An r/FilmTheorists user wrote that the deeper you look into the series, the more hidden lore you find.","url":"https://www.reddit.com/r/FilmTheorists/comments/183n696/duolimbo/"},{"seq":5,"date":"2023-12-09","precision":"day","phase":"jump","platform":"reddit","actor":"r/GTLive user","actor_kind":"public","text":"An r/GTLive user said the series had hidden lore and asked for it to be covered.","url":"https://www.reddit.com/r/GTLive/comments/18ej3we/possible_lore/"},{"seq":6,"date":"2023-12-09","precision":"month","phase":"jump","platform":"tiktok","actor":"r/GTLive commenter","actor_kind":"public","text":"A commenter in that thread said they had first seen the series on TikTok."},{"seq":7,"date":"2024-01-01","precision":"year","phase":"afterlife","platform":"web","actor":"The Webby Awards","actor_kind":"brand","text":"The series won the 2024 Webby People's Voice award for Social Best Use of Vertical Video."},{"seq":8,"date":"2025-04-11","precision":"day","phase":"press","platform":"press","actor":"ADWEEK","actor_kind":"press","text":"ADWEEK wrote that the first 10-episode run of the YouTube Shorts series was hugely successful for Duolingo.","url":"https://www.adweek.com/brand-marketing/tiktok-fave-duolingo-boosts-youtube-shorts-viewership-430-in-one-year/"}]},{"id":"HIS-01147","slug":"elf-glow-reviver-lip-oil","url":"https://howitspread.com/id/HIS-01147","title":"e.l.f. Glow Reviver Lip Oil","owner":"e.l.f. Cosmetics","kind":"product","sector":"beauty","origin":"mixed","region":"US","seed_date":"2023-10-12","peak_date":"2023-11-17","origin_platform":"web","platforms":"web;press;instagram;box-office;tiktok;retail;tv","mechanics":"dupe-economy;controversy","score":50,"band":"Notable","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":40,"velocity":42,"longevity":91,"events":12,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-10-12","precision":"day","phase":"seed","platform":"web","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. opened early access to Glow Reviver Lip Oil for Beauty Squad members, at $8 a shade."},{"seq":2,"date":"2023-10-13","precision":"day","phase":"press","platform":"press","actor":"TheIndustry.beauty","actor_kind":"press","text":"TheIndustry.beauty reported the launch in seven shades, from Honey Talks to Red Delicious.","url":"https://theindustry.beauty/this-weeks-beauty-launches-e-l-f-cosmetics-lip-oil-emma-hardies-moisturiser-and-more/"},{"seq":3,"date":"2023-10-14","precision":"day","phase":"commercial","platform":"web","actor":"Ulta","actor_kind":"brand","text":"The lip oil was due to go on sale at ulta.com."},{"seq":4,"date":"2023-11-15","precision":"day","phase":"press","platform":"press","actor":"Glossy / Launchmetrics","actor_kind":"press","text":"Glossy and Launchmetrics ranked it third among lip oils by October media impact value, behind Dior Addict.","url":"https://www.glossy.co/beauty/glossy-x-launchmetrics-research-dior-addict-is-the-most-talked-about-lip-oil/"},{"seq":5,"date":"2023-11-17","precision":"day","phase":"peak","platform":"press","actor":"Glamour UK","actor_kind":"press","text":"Glamour UK wrote that the £8 lip oil collection was going viral in the beauty corner of the internet.","url":"https://www.glamourmagazine.co.uk/article/elf-glow-reviver-lip-oil"},{"seq":6,"date":"2023-11-27","precision":"day","phase":"press","platform":"press","actor":"PureWow","actor_kind":"press","text":"PureWow ran a sponsored roundup of Instagram and TikTok beauty pros reviewing the lip oil.","url":"https://www.purewow.com/beauty/elf-cosmetics-glow-reviver-lip-oil-influencer-review"},{"seq":7,"date":"2023-12-05","precision":"day","phase":"jump","platform":"instagram","actor":"Who What Wear","actor_kind":"press","text":"Who What Wear reviewed it in Internet Famous, a series whose products its Instagram followers vote on.","url":"https://www.whowhatwear.com/elf-glow-reviver-lip-oil-review"},{"seq":8,"date":"2024-01-01","precision":"month","phase":"jump","platform":"box-office","actor":"Mean Girls (2024)","actor_kind":"brand","text":"In the Mean Girls film, Regina George dropped a Glow Reviver Lip Oil into a sink."},{"seq":9,"date":"2024-02-05","precision":"day","phase":"backlash","platform":"tiktok","actor":"TikTok and Instagram users","actor_kind":"public","text":"Cosmetics Business reported TikTok and Instagram users calling the paid Mean Girls placement forced.","url":"https://www.cosmeticsbusiness.com/tiktokers-slam-e-l-f-cosmetics-mean-girls-product-placement"},{"seq":10,"date":"2024-10-27","precision":"day","phase":"response","platform":"retail","actor":"e.l.f. / Stanley","actor_kind":"owner","text":"e.l.f. and Stanley put a tumbler lip oil holder on co-branded displays in select Target stores."},{"seq":11,"date":"2026-02-03","precision":"day","phase":"commercial","platform":"press","actor":"e.l.f. Beauty","actor_kind":"owner","text":"e.l.f. said Glow Reviver was its best-selling product two years in a row, with one sold every 2.4 seconds in 2025.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2026/02-03-2026-050113731"},{"seq":12,"date":"2026-02-03","precision":"day","phase":"response","platform":"tv","actor":"e.l.f. Cosmetics","actor_kind":"owner","text":"e.l.f. announced a Big Game ad featuring Melissa McCarthy and Glow Reviver Lip Oil.","url":"https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2026/02-03-2026-050113731"}]},{"id":"HIS-01148","slug":"fortnite-ai-darth-vader","url":"https://howitspread.com/id/HIS-01148","title":"Fortnite AI Darth Vader","owner":"Epic Games","kind":"moment","sector":"gaming","origin":"mixed","region":"AU","seed_date":"2025-05-16","peak_date":"2025-05-16","origin_platform":"x","platforms":"web;x;reddit;press","mechanics":"controversy;press-loop;platform-jump","score":35,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":30,"velocity":65,"longevity":11,"events":10,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-05-16","precision":"day","phase":"precursor","platform":"web","actor":"Epic Games / Fortnite","actor_kind":"owner","text":"Epic's update adding a Darth Vader players could talk to, answering with conversational AI, went live at 7 am ET.","url":"https://www.fortnite.com/news/this-will-be-a-day-long-remembered-speak-with-darth-vader-in-fortnite?lang=en-US"},{"seq":2,"date":"2025-05-16","precision":"day","phase":"seed","platform":"x","actor":"Loserfruit (clip posted by @ImCordial)","actor_kind":"creator","text":"By 8:30 am, X users were circulating a clip of streamer Loserfruit getting the AI Vader to swear."},{"seq":3,"date":"2025-05-16","precision":"day","phase":"jump","platform":"reddit","actor":"r/LivestreamFail users","actor_kind":"public","text":"An r/LivestreamFail thread linked Loserfruit's clip; some users objected to the use of a late actor's voice.","url":"https://www.reddit.com/r/LivestreamFail/comments/1ko2j8a/darth_vader_swears_and_calls_loserfruit_a_thug/"},{"seq":4,"date":"2025-05-16","precision":"day","phase":"response","platform":"x","actor":"Fortnite","actor_kind":"owner","text":"Fortnite said it pushed a hotfix immediately; Epic told WIRED it came within 30 minutes of the incident."},{"seq":5,"date":"2025-05-16","precision":"day","phase":"peak","platform":"press","actor":"GameSpot","actor_kind":"press","text":"GameSpot reported that the moment went viral very quickly.","url":"https://www.gamespot.com/articles/darth-vader-could-say-the-f-word-in-fortnite-for-a-brief-time/1100-6531608/"},{"seq":6,"date":"2025-05-16","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED reported that within hours, players were posting clips of the AI Vader going rogue.","url":"https://www.wired.com/story/fortnite-darth-vader-slurs-swears-generative-ai/"},{"seq":7,"date":"2025-05-19","precision":"day","phase":"backlash","platform":"web","actor":"SAG-AFTRA","actor_kind":"brand","text":"SAG-AFTRA filed an unfair labor practice charge with the NLRB against Epic subsidiary Llama Productions.","url":"https://www.sagaftra.org/sag-aftra-statement-fortnites-use-ai-darth-vader-voice-and-ulp-filing"},{"seq":8,"date":"2025-05-20","precision":"day","phase":"press","platform":"press","actor":"Le Monde","actor_kind":"press","country":"FR","text":"Le Monde covered the controversy and the widely shared video of Loserfruit making Vader swear.","url":"https://www.lemonde.fr/pixels/article/2025/05/20/intelligence-artificielle-dans-le-jeu-fortnite-la-voix-reconstituee-de-dark-vador-fait-des-remous_6607374_4408996.html"},{"seq":9,"date":"2025-06-03","precision":"day","phase":"response","platform":"press","actor":"Epic Games","actor_kind":"owner","text":"The Verge reported Epic would let Fortnite creators make AI-powered NPCs similar to the AI Vader.","url":"https://www.theverge.com/news/678399/epic-games-fortnite-ai-darth-vaders-tech-creators"},{"seq":10,"date":"2025-08-05","precision":"day","phase":"commercial","platform":"press","actor":"The Wall Street Journal","actor_kind":"press","text":"WSJ reported Epic's figure that ten million players had spoken with Vader at least once.","metric_value":10000000,"metric_label":"10M players spoke with Vader"}]},{"id":"HIS-01149","slug":"grow-a-garden","url":"https://howitspread.com/id/HIS-01149","title":"Grow a Garden","owner":"The Garden Game","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2025-03-26","peak_date":"2025-08-23","origin_platform":"web","platforms":"web;press;tiktok;youtube;chat","mechanics":"platform-jump;underdog;press-loop","score":53,"band":"Notable","provisional":false,"coverage":1,"reach":75,"contagion":65,"breadth":40,"velocity":17,"longevity":45,"events":16,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-03-26","precision":"day","phase":"seed","platform":"web","actor":"BMWLux / The Garden Game","actor_kind":"owner","text":"Grow a Garden, made by a 16-year-old known as BMWLux, launched on Roblox.","url":"https://www.roblox.com/games/126884695634066/Grow-a-Garden"},{"seq":2,"date":"2025-04-01","precision":"month","phase":"commercial","platform":"web","actor":"Roblox","actor_kind":"brand","text":"Roblox said it became the platform's top experience by spending within a month of its creation."},{"seq":3,"date":"2025-05-21","precision":"day","phase":"press","platform":"press","actor":"Game File","actor_kind":"press","text":"Game File reported 2,044,359 people playing it at once and called it hotter than anything on Steam.","metric_value":2044359,"metric_label":"2.04M playing at once","url":"https://www.gamefile.news/p/grow-a-garden-roblox-interview"},{"seq":4,"date":"2025-05-26","precision":"month","phase":"backlash","platform":"press","actor":"TD Cowen","actor_kind":"brand","text":"TD Cowen alleged bot manipulation when the game hit 5 million concurrent users, then retracted the claim."},{"seq":5,"date":"2025-05-26","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"PC Gamer reported the game was booming even harder on TikTok.","url":"https://www.pcgamer.com/games/survival-crafting/a-roblox-farming-game-made-by-a-teenager-in-like-three-days-had-8-9-million-players-online-at-the-same-time-steam-peaked-at-11-5-million-across-all-games-on-the-same-day/"},{"seq":6,"date":"2025-06-21","precision":"day","phase":"commercial","platform":"web","actor":"Players","actor_kind":"public","text":"Concurrent players reached 21.3 million, then fell to 7.6 million by 4 PM, PocketGamer.biz reported.","metric_value":21300000,"metric_label":"21.3M concurrent","url":"https://www.pocketgamer.biz/robloxs-grow-a-garden-hits-industry-record-213m-concurrent-users-surpassing-pubg-fortnite-and-more/"},{"seq":7,"date":"2025-06-24","precision":"day","phase":"commercial","platform":"web","actor":"Roblox","actor_kind":"brand","text":"Roblox reported a record of 21.6 million users playing the game simultaneously.","url":"https://about.roblox.com/newsroom/2025/06/roblox-infrastructure-supporting-record-breaking-games"},{"seq":8,"date":"2025-06-25","precision":"day","phase":"commercial","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz reported it was Roblox's top-ranking game for revenue."},{"seq":9,"date":"2025-07-26","precision":"day","phase":"response","platform":"web","actor":"Travis Kelce","actor_kind":"celebrity","text":"Travis Kelce appeared in the game's admin event alongside Jandel, after weeks of hype for a special guest.","url":"https://parade.com/news/travis-kelce-grow-a-garden-surprise-appearance-admin-update"},{"seq":10,"date":"2025-07-30","precision":"day","phase":"press","platform":"press","actor":"Associated Press","actor_kind":"press","text":"AP called the viral Roblox gardening game the surprise hit of the summer.","url":"https://apnews.com/article/roblox-game-grow-garden-trend-2f5e4368448d57002d08b1b3d4a289ca"},{"seq":11,"date":"2025-07-30","precision":"day","phase":"jump","platform":"youtube","actor":"Leah Ashe","actor_kind":"creator","text":"AP quoted Leah Ashe, a YouTuber who plays Grow a Garden."},{"seq":12,"date":"2025-07-31","precision":"day","phase":"commercial","platform":"press","actor":"Reuters","actor_kind":"press","text":"Reuters said the game drove most of Roblox's Q2 engagement and bookings growth; Roblox shares rose over 16%.","url":"https://www.investing.com/news/stock-market-news/roblox-raises-annual-bookings-forecast-as-viral-hits-spur-spending-boom-4162997"},{"seq":13,"date":"2025-08-12","precision":"day","phase":"response","platform":"chat","actor":"Janzen 'Jandel' Madsen","actor_kind":"owner","text":"Jandel said on Discord that weekly events were too hard to keep fresh and promised more depth in farms.","url":"https://www.pcgamer.com/games/survival-crafting/robloxs-top-experience-grow-a-garden-is-shifting-into-a-new-era-and-promises-deeper-farming-after-a-series-of-disappointing-updates-i-hope-the-community-can-see-this-change-as-a-positive-attempt-to-keep-the-game-fresh-and-enjoyable-for-everyone/"},{"seq":14,"date":"2025-08-23","precision":"day","phase":"peak","platform":"web","actor":"Players","actor_kind":"public","text":"Concurrent players peaked at 22.3 million.","metric_value":22300000,"metric_label":"22.3M concurrent"},{"seq":15,"date":"2025-09-07","precision":"month","phase":"afterlife","platform":"web","actor":"Roblox Innovation Awards","actor_kind":"brand","text":"Grow a Garden won Best New Experience at the Roblox Innovation Awards.","url":"https://gamesbeat.com/janzen-madsen-interview/"},{"seq":16,"date":"2025-11-01","precision":"month","phase":"afterlife","platform":"press","actor":"Story Kitchen","actor_kind":"brand","text":"Story Kitchen, producer of the Sonic movies, said it was developing a feature film adaptation.","url":"https://www.story-kitchen.com/news/sonic-movies-producer-to-turn-robloxs-biggest-hit-into-a-film"}]},{"id":"HIS-01150","slug":"gta-vi-trailer-2","url":"https://howitspread.com/id/HIS-01150","title":"Grand Theft Auto VI Trailer 2","owner":"Rockstar Games (Take-Two Interactive)","kind":"campaign","sector":"gaming","origin":"seeded","region":"US","seed_date":"2025-05-06","peak_date":"2025-05-07","origin_platform":"youtube","platforms":"youtube;press;x;tiktok;reddit;audio;web","mechanics":"platform-jump;press-loop","score":51,"band":"Notable","provisional":false,"coverage":0.8,"reach":74,"contagion":null,"breadth":30,"velocity":65,"longevity":19,"events":12,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-05-06","precision":"day","phase":"seed","platform":"youtube","actor":"Rockstar Games","actor_kind":"owner","text":"Rockstar Games released Trailer 2 for Grand Theft Auto VI, with all footage captured on PlayStation 5.","url":"https://www.youtube.com/watch?v=VQRLujxTm3c"},{"seq":2,"date":"2025-05-06","precision":"day","phase":"press","platform":"press","actor":"BBC Newsbeat","actor_kind":"press","text":"BBC Newsbeat covered the trailer on release day, days after a delay that shocked fans expecting an autumn launch.","url":"https://www.bbc.com/news/articles/c4g2grmrx4po"},{"seq":3,"date":"2025-05-06","precision":"day","phase":"jump","platform":"x","actor":"@GameRoll_","actor_kind":"creator","text":"Know Your Meme named an X post by @GameRoll_ as the earliest viral mention of Jason's shirtless scene."},{"seq":4,"date":"2025-05-06","precision":"day","phase":"jump","platform":"tiktok","actor":"@fatherfigvre","actor_kind":"creator","text":"TikTok user @fatherfigvre uploaded a fan edit of Jason Duval's shirtless scene."},{"seq":5,"date":"2025-05-06","precision":"day","phase":"jump","platform":"reddit","actor":"r/gaming","actor_kind":"public","text":"An r/gaming megathread gathered trailer news after the subreddit was flooded with thousands of posts.","url":"https://www.reddit.com/r/gaming/comments/1kg53f6/gta_vi_trailer_2_new_information_megathread/"},{"seq":6,"date":"2025-05-06","precision":"day","phase":"commercial","platform":"press","actor":"Take-Two shares","actor_kind":"public","text":"Investopedia reported Take-Two shares up 2% as the new trailer lifted them.","metric_value":2,"metric_label":"+2% intraday","url":"https://www.investopedia.com/a-new-gta-trailer-has-take-two-stock-rising-again-today-11729304"},{"seq":7,"date":"2025-05-06","precision":"day","phase":"jump","platform":"audio","actor":"Spotify listeners","actor_kind":"public","text":"Spotify streams of The Pointer Sisters' Hot Together rose 182,000% against the same period a week earlier.","metric_value":182000,"metric_label":"+182,000% streams","url":"https://www.nme.com/news/gaming-news/the-pointer-sisters-spotify-numbers-explode-grand-theft-auto-6-trailer-3861482"},{"seq":8,"date":"2025-05-07","precision":"day","phase":"press","platform":"web","actor":"Digit","actor_kind":"press","text":"Digit wrote that Rockstar dropped the trailer on a seemingly ordinary Tuesday and that it went viral instantly.","url":"https://www.digit.in/features/gaming/gta-6-trailer-is-out-and-here-are-5-details-you-might-have-missed.html"},{"seq":9,"date":"2025-05-07","precision":"day","phase":"peak","platform":"press","actor":"Rockstar Games / The Hollywood Reporter","actor_kind":"owner","text":"Rockstar told THR the trailer had over 475 million views across platforms in its first day.","metric_value":475000000,"metric_label":"475M+ views, day one","url":"https://www.hollywoodreporter.com/business/digital/grand-theft-auto-6-trailer-views-record-1236210396/"},{"seq":10,"date":"2025-05-09","precision":"day","phase":"commercial","platform":"youtube","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported the YouTube upload alone at just under 95 million views.","metric_value":95000000,"metric_label":"Just under 95M YouTube views","url":"https://www.pcgamer.com/games/grand-theft-auto/rockstar-says-gta-6s-second-trailer-is-now-the-biggest-video-launch-of-all-time-whatever-that-means/"},{"seq":11,"date":"2025-05-12","precision":"day","phase":"jump","platform":"press","actor":"The Daily Jagran","actor_kind":"press","text":"The Daily Jagran wrote that fans, critics and even non-gamers were talking about the trailer.","url":"https://www.thedailyjagran.com/technology/gta-6-vs-gta-5-how-massive-is-the-difference-official-screenshots-compared-and-its-going-to-knock-your-socks-off-10236793"},{"seq":12,"date":"2026-05-06","precision":"day","phase":"afterlife","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ covered fan reaction on the first anniversary of Trailer 2.","url":"https://www.gamesradar.com/games/grand-theft-auto/its-been-exactly-1-year-since-gta-6-trailer-2-and-fans-are-being-as-normal-about-that-as-youd-expect-trailer-3-is-definitely-around-the-corner/"}]},{"id":"HIS-01151","slug":"ikea-hapag-paskong-pinoy","url":"https://howitspread.com/id/HIS-01151","title":"IKEA Hapag (Paskong Pinoy Series)","owner":"IKEA Philippines","kind":"campaign","sector":"home","origin":"seeded","region":"PH","seed_date":"2022-12-12","peak_date":"2022-12-15","origin_platform":"youtube","platforms":"youtube;x;press;web","mechanics":"press-loop;platform-jump","score":40,"band":"Notable","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":10,"velocity":79,"longevity":null,"events":6,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-12-12","precision":"day","phase":"seed","platform":"youtube","actor":"IKEA Philippines","actor_kind":"owner","country":"PH","text":"IKEA Philippines released Hapag on YouTube and its other social media channels.","url":"https://www.youtube.com/watch?v=eo7UnbssDlQ"},{"seq":2,"date":"2022-12-14","precision":"day","phase":"jump","platform":"x","actor":"Twitter users","actor_kind":"public","text":"Interaksyon reported Twitter reactions to the ad, quoting one user's pleading-emoji post.","url":"https://interaksyon.philstar.com/trends-spotlights/2022/12/14/237174/ikea-philippines-ad-featuring-coming-out-story-praised-online/amp/"},{"seq":3,"date":"2022-12-15","precision":"day","phase":"peak","platform":"press","actor":"8List.ph","actor_kind":"press","text":"8List reported netizens showered the ad with praise, while some poked fun at the featured dining table.","url":"https://8list.ph/ikea-philippines-commercial/"},{"seq":4,"date":"2023-06-06","precision":"day","phase":"afterlife","platform":"press","actor":"Asia Pacific Tambuli Awards","actor_kind":"brand","text":"Hapag won a Champions for Humanity Bronze Award at the Asia Pacific Tambuli Awards in Manila."},{"seq":5,"date":"2023-06-14","precision":"day","phase":"response","platform":"press","actor":"IKEA Philippines","actor_kind":"owner","text":"IKEA reported 1.9 million views on its channels and fan reuploads on TikTok and Twitter with up to 1 million views.","metric_value":1900000,"metric_label":"1.9M views on IKEA channels","url":"https://www.adobomagazine.com/press-release/ikea-philippines-wins-bronze-at-asia-pacific-tambuli-awards-for-video-on-inclusivity/"},{"seq":6,"date":"2023-06-26","precision":"day","phase":"press","platform":"web","actor":"Village Pipol","actor_kind":"press","text":"Village Pipol listed Hapag among must-watch local Pride ads and called it a viral holiday commercial.","url":"https://villagepipol.com/6-must-watch-local-lgbtqia-pride-ads/"}]},{"id":"HIS-01152","slug":"ikea-varmblixt-donut-lamp","url":"https://howitspread.com/id/HIS-01152","title":"IKEA VARMBLIXT Donut Lamp","owner":"IKEA (designed by Sabine Marcelis)","kind":"product","sector":"home","origin":"seeded","region":"GLOBAL","seed_date":"2023-01-26","peak_date":"2023-02-02","origin_platform":"retail","platforms":"press;retail;reddit;tiktok;web;instagram","mechanics":"sell-out-loop;platform-jump;press-loop","score":35,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":30,"velocity":43,"longevity":34,"events":14,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-01-17","precision":"day","phase":"precursor","platform":"press","actor":"IKEA","actor_kind":"owner","text":"IKEA announced the VARMBLIXT collection by Sabine Marcelis, to launch across all IKEA markets in February 2023.","url":"https://www.ikea.com/global/en/newsroom/collaborations/ikea-and-sabine-marcelis-launch-the-varmblixt-collection-exploring-sculptural-design-and-light-230117/"},{"seq":2,"date":"2023-01-26","precision":"day","phase":"seed","platform":"retail","actor":"Reddit user lwin_","actor_kind":"public","country":"AU","text":"A shopper reported the Richmond store in Melbourne already had half the collection in limited numbers."},{"seq":3,"date":"2023-01-27","precision":"day","phase":"jump","platform":"reddit","actor":"Reddit user lwin_","actor_kind":"public","text":"In a follow-up on r/IKEA, the shopper said they had chosen the donut lamp."},{"seq":4,"date":"2023-01-29","precision":"day","phase":"press","platform":"press","actor":"Homes & Gardens","actor_kind":"press","text":"Homes & Gardens wrote that everyone was talking about the donut light and explained why it had gone viral.","url":"https://www.homesandgardens.com/news/sabine-marcelis-ikea-donut-light"},{"seq":5,"date":"2023-02-01","precision":"day","phase":"commercial","platform":"retail","actor":"IKEA Australia shoppers","actor_kind":"public","text":"Uchify reported the donut wall lamp had already sold out after an earlier-than-scheduled Australian release.","url":"https://uchify.com/ikea-varmblixt-collection/"},{"seq":6,"date":"2023-02-01","precision":"day","phase":"commercial","platform":"retail","actor":"IKEA","actor_kind":"owner","text":"Living reported the collection would be on sale from February 1, 2023.","url":"https://living.corriere.it/design/product-design/ikea-sabine-marcelis-varmblixt/"},{"seq":7,"date":"2023-02-02","precision":"day","phase":"commercial","platform":"retail","actor":"IKEA Norway shoppers","actor_kind":"public","country":"NO","text":"DinSide reported the lamp released on February 2 and sold out across Norway except the Åsane store in Bergen.","url":"https://dinside.dagbladet.no/bolig/rives-ut-av-hyllene/78384800"},{"seq":8,"date":"2023-02-02","precision":"day","phase":"peak","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"DinSide reported people around the world talking on TikTok about the lamp, especially the orange one.","url":"https://dinside.dagbladet.no/bolig/rives-ut-av-hyllene/78384800"},{"seq":9,"date":"2023-02-14","precision":"day","phase":"press","platform":"press","actor":"Apartment Therapy","actor_kind":"press","text":"Apartment Therapy reported the viral donut lamp was finally available to buy, at $69.99.","metric_value":69.99,"metric_label":"$69.99","url":"https://www.apartmenttherapy.com/ikea-varmblixt-collection-37221994"},{"seq":10,"date":"2024-10-31","precision":"day","phase":"commercial","platform":"retail","actor":"IKEA shoppers","actor_kind":"public","text":"AD España reported the lamp sold out each time IKEA restocked it.","url":"https://www.revistaad.es/articulos/lampara-viral-de-ikea-sabine-marcelis"},{"seq":11,"date":"2026-01-07","precision":"day","phase":"afterlife","platform":"press","actor":"IKEA","actor_kind":"owner","text":"IKEA announced smart versions with colour-shifting, dimmable light; the original stayed in the range.","url":"https://www.ikea.com/global/en/newsroom/collaborations/ikea-and-sabine-marcelis-reimagine-varmblixt-smart-matter-260107/"},{"seq":12,"date":"2026-01-07","precision":"day","phase":"commercial","platform":"retail","actor":"IKEA","actor_kind":"owner","text":"An IKEA representative told T3 it sold roughly one donut lamp every five minutes in the US on average.","url":"https://www.t3.com/home-living/smart-home/ikeas-new-viral-smart-light-is-the-one-thing-from-ces-that-ill-actually-be-buying"},{"seq":13,"date":"2026-01-08","precision":"day","phase":"press","platform":"web","actor":"Gear Patrol","actor_kind":"press","text":"Gear Patrol reported some buyers disliked the light colour and covered the LED with coloured paper or tape.","url":"https://www.gearpatrol.com/home/ikea-varmblixt-smart-donut-lamp-announced-explained/"},{"seq":14,"date":"2026-01-09","precision":"day","phase":"jump","platform":"instagram","actor":"TikTok and Instagram Reels users","actor_kind":"public","text":"Fast Company reported a subgenre of donut lamp 'hack' videos on TikTok and Instagram Reels.","url":"https://www.fastcompany.com/91470587/ikea-donut-lamp-colorful-upgrade"}]},{"id":"HIS-01153","slug":"kai-cenat-elden-ring-marathon","url":"https://howitspread.com/id/HIS-01153","title":"Kai Cenat's Elden Ring Marathon","owner":"Kai Cenat","kind":"creator","sector":"gaming","origin":"seeded","region":"US","seed_date":"2024-05-10","peak_date":"2024-05-17","origin_platform":"twitch","platforms":"twitch;x;press;reddit","mechanics":"celebrity-amplifier;platform-jump;press-loop","score":29,"band":"Niche","provisional":true,"coverage":0.7,"reach":null,"contagion":35,"breadth":20,"velocity":26,"longevity":37,"events":15,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-04-28","precision":"day","phase":"precursor","platform":"twitch","actor":"Kai Cenat","actor_kind":"owner","text":"Kai Cenat revealed that his next stream marathon would be dedicated to playing Elden Ring."},{"seq":2,"date":"2024-05-08","precision":"day","phase":"precursor","platform":"x","actor":"Kai Cenat","actor_kind":"owner","text":"Cenat posted a trailer and said he would stream Elden Ring for over 100 hours until he beat it."},{"seq":3,"date":"2024-05-10","precision":"day","phase":"seed","platform":"twitch","actor":"Kai Cenat","actor_kind":"owner","text":"Cenat started the Elden Ring stream and kept streaming in the following days, sleeping in the same room."},{"seq":4,"date":"2024-05-11","precision":"day","phase":"jump","platform":"x","actor":"PointCrow","actor_kind":"creator","text":"PointCrow posted his goldfish beating Godrick, saying the fish had beaten more bosses than Cenat."},{"seq":5,"date":"2024-05-12","precision":"day","phase":"jump","platform":"x","actor":"X users and news accounts","actor_kind":"public","text":"X accounts, including news accounts, posted clips, among them a May 12 clip of Cenat dying to Radahn."},{"seq":6,"date":"2024-05-14","precision":"day","phase":"press","platform":"press","actor":"Streams Charts","actor_kind":"press","text":"Streams Charts reported the marathon had run across three completed broadcasts, with a fourth ongoing.","url":"https://streamscharts.com/news/kai-cenats-100-hour-streams-elden-ring"},{"seq":7,"date":"2024-05-17","precision":"day","phase":"peak","platform":"twitch","actor":"Kai Cenat","actor_kind":"owner","text":"Cenat finished Elden Ring after just over 166 hours and 1,700+ deaths; his last stream peaked at 285,578 viewers.","metric_value":285578,"metric_label":"285,578 peak viewers","url":"https://www.dexerto.com/twitch/kai-cenat-tops-twitch-viewer-charts-during-epic-week-long-elden-ring-marathon-2733966/"},{"seq":8,"date":"2024-05-17","precision":"day","phase":"response","platform":"twitch","actor":"Kai Cenat","actor_kind":"owner","text":"Cenat called Elden Ring a masterpiece when the marathon was over."},{"seq":9,"date":"2024-05-17","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer covered Cenat beating Elden Ring after a 24-hour battle with Malenia and 1,700 deaths.","url":"https://www.pcgamer.com/games/action/after-165-hours-including-more-than-24-hours-fighting-malenia-and-1700-deaths-kai-cenat-has-finally-beaten-elden-ring/"},{"seq":10,"date":"2024-05-17","precision":"day","phase":"jump","platform":"reddit","actor":"r/LivestreamFail","actor_kind":"public","text":"r/LivestreamFail threads shared the finish, with users who did not watch Cenat saying they enjoyed it.","url":"https://www.reddit.com/r/LivestreamFail/comments/1cug208/kai_cenat_finally_beats_elden_ring_after_a_166/"},{"seq":11,"date":"2024-05-20","precision":"day","phase":"commercial","platform":"twitch","actor":"Streams Charts","actor_kind":"public","text":"Streams Charts counted 15.6M hours watched, 290K peak and 93.1K average viewers over about 167 hours.","metric_value":15600000,"metric_label":"15.6M hours watched","url":"https://streamscharts.com/news/kai-cenats-100-hour-streams-elden-ring"},{"seq":12,"date":"2024-05-23","precision":"day","phase":"press","platform":"press","actor":"Dexerto","actor_kind":"press","text":"Dexerto reported xQc began his own playthrough, and Cenat said The Weeknd had picked the game back up.","url":"https://www.dexerto.com/twitch/kai-cenat-reveals-the-weeknd-is-playing-elden-ring-thanks-to-his-viral-twitch-marathon-2738849/"},{"seq":13,"date":"2024-06-01","precision":"day","phase":"commercial","platform":"twitch","actor":"Streams Charts","actor_kind":"public","text":"Streams Charts said Elden Ring drew 25.7M Twitch hours watched in May and rose from 32nd to 10th, largely due to Cenat.","metric_value":25700000,"metric_label":"25.7M category hours","url":"https://streamscharts.com/news/twitch-may-2024-results"},{"seq":14,"date":"2024-06-15","precision":"day","phase":"afterlife","platform":"twitch","actor":"Bandai Namco","actor_kind":"brand","text":"Cenat revealed a Malenia statue on stream, gifted by publisher Bandai Namco for completing the marathon.","url":"https://www.dexerto.com/elden-ring/kai-cenat-gifted-life-size-statue-of-elden-ring-boss-taller-than-him-2780692/"},{"seq":15,"date":"2024-06-15","precision":"day","phase":"response","platform":"press","actor":"Kai Cenat","actor_kind":"owner","text":"Destructoid reported Cenat had named Shadow of the Erdtree as the first of seven games he would marathon.","url":"https://www.destructoid.com/kai-cenat-receives-life-size-malenia-statue-to-immortalize-grueling-24-hour-elden-ring-battle/"}]},{"id":"HIS-01154","slug":"lunge-run-club","url":"https://howitspread.com/id/HIS-01154","title":"Lunge Run Club","owner":"Lunge (dating app)","kind":"activity","sector":"health","origin":"seeded","region":"US","seed_date":"2024-05-01","peak_date":"2024-07-18","origin_platform":"retail","platforms":"retail;reddit;instagram;press;x;web","mechanics":"spectacle;visible-use;platform-jump","score":42,"band":"Notable","provisional":true,"coverage":0.5,"reach":50,"contagion":null,"breadth":30,"velocity":null,"longevity":null,"events":14,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2024-05-01","precision":"month","phase":"seed","platform":"retail","actor":"Rachael Lansing and Steve Cole","actor_kind":"owner","country":"US","text":"Rachael Lansing and Steve Cole started Lunge Run Club in New York, which grew from an initial thirty people."},{"seq":2,"date":"2024-07-11","precision":"day","phase":"backlash","platform":"reddit","actor":"r/RunNYC","actor_kind":"public","text":"An r/RunNYC thread asked why everyone was hating on the club; one commenter said runners took up the whole path.","url":"https://www.reddit.com/r/RunNYC/comments/1e10oa0/lunge/"},{"seq":3,"date":"2024-07-11","precision":"month","phase":"response","platform":"instagram","actor":"Lunge Run Club","actor_kind":"owner","text":"A commenter said organizers posted they would leave Pier 45 for a new location and add pace groups."},{"seq":4,"date":"2024-07-18","precision":"day","phase":"peak","platform":"press","actor":"FOX 5 New York","actor_kind":"press","text":"FOX 5 New York reported almost 1,200 singles gathered at Washington Square Park on a Wednesday evening.","metric_value":1200,"metric_label":"Almost 1,200 singles","url":"https://www.fox5ny.com/news/nycs-lunge-run-club-new-hotspot-singles-connect"},{"seq":5,"date":"2024-07-18","precision":"day","phase":"press","platform":"press","actor":"Time Out New York","actor_kind":"press","text":"Time Out reported the dress code: single runners wear black and those who are taken wear colors.","url":"https://www.timeout.com/newyork/news/this-running-club-is-the-hottest-dating-app-in-nyc-071824"},{"seq":6,"date":"2024-07-31","precision":"day","phase":"press","platform":"press","actor":"Voice of America","actor_kind":"press","text":"Voice of America described the viral Lunge Run Club as a Manhattan running club for singles looking for love.","url":"https://www.voanews.com/a/new-york-city-residents-seeking-in-person-social-events-over-online-connections/7724830.html"},{"seq":7,"date":"2024-08-03","precision":"day","phase":"press","platform":"press","actor":"CBS News","actor_kind":"press","text":"CBS News reported Steve Cole saying the club's growth had been entirely organic, with no paid ads.","url":"https://www.cbsnews.com/news/singles-run-clubs-ditching-dating-apps/"},{"seq":8,"date":"2024-08-21","precision":"day","phase":"jump","platform":"reddit","actor":"r/AskNYC","actor_kind":"public","text":"r/AskNYC users asked why hundreds in black ran through the West Village; one runner heard of it via a sister in Arizona.","url":"https://www.reddit.com/r/AskNYC/comments/1ey3z1z/why_are_hundreds_of_people_dressed_in_all_black/"},{"seq":9,"date":"2024-09-27","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"Glamour reported one club video pulled from TikTok had nearly 10 million views on X alone.","metric_value":10000000,"metric_label":"Nearly 10M views on X","url":"https://www.glamour.com/story/run-clubs-are-the-new-dating-apps-for-burnt-out-singles"},{"seq":10,"date":"2024-10-11","precision":"day","phase":"commercial","platform":"retail","actor":"Beyond Yoga","actor_kind":"brand","text":"Beyond Yoga named Lunge Run Club among brand partners for its Club Beyond pop-up.","url":"https://www.levistrauss.com/wp-content/uploads/2024/10/Beyond-Yoga-Pop-Up-Release.pdf"},{"seq":11,"date":"2024-10-21","precision":"day","phase":"press","platform":"press","actor":"The New Yorker","actor_kind":"press","text":"The New Yorker reported the club, organized by the dating app Lunge, had grown from thirty people to over a thousand.","url":"https://www.newyorker.com/magazine/2024/10/28/hot-and-sweaty-and-maybe-blistered-singles"},{"seq":12,"date":"2025-09-23","precision":"day","phase":"afterlife","platform":"press","actor":"Boston 25 News","actor_kind":"press","text":"Boston 25 reported a Boston chapter, co-founded by Laura Zavrl and Philip Myers, leaving from City Hall Plaza.","url":"https://www.boston25news.com/news/local/new-running-club-boston-is-helping-singles-connect-find-romance/CNAUZASAFBBIDN4FORLHXBRLM4/"},{"seq":13,"date":"2026-01-12","precision":"day","phase":"response","platform":"web","actor":"Lunge","actor_kind":"owner","text":"Lunge said the club drew 1,000+ NYC runners every Wednesday and that Joey Gonzalez had joined as an advisor.","url":"https://www.lungeapp.com/press/"},{"seq":14,"date":"2026-10-14","precision":"day","phase":"afterlife","platform":"web","actor":"Lunge Run Club","actor_kind":"owner","text":"The club's website listed 50K+ members and 8+ cities.","url":"https://lungerunclub.co/"}]},{"id":"HIS-01155","slug":"meccha-chameleon","url":"https://howitspread.com/id/HIS-01155","title":"Meccha Chameleon","owner":"lemorion_1224 (creator) and Haganeiro (programmer)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2026-06-10","peak_date":"2026-06-21","origin_platform":"web","platforms":"x;web;press;instagram;twitch;youtube","mechanics":"platform-jump;underdog;dupe-economy","score":62,"band":"Viral","provisional":false,"coverage":1,"reach":73,"contagion":65,"breadth":60,"velocity":58,"longevity":46,"events":18,"sources":15,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-05-14","precision":"day","phase":"precursor","platform":"x","actor":"lemorion_1224","actor_kind":"owner","text":"The developer posted a trailer and announced the Steam store page, as embedded by GameWith."},{"seq":2,"date":"2026-06-10","precision":"day","phase":"seed","platform":"web","actor":"lemorion_1224","actor_kind":"owner","text":"Meccha Chameleon, a game by lemorion_1224, was released on Steam.","url":"https://store.steampowered.com/app/4704690/MECCHA_CHAMELEON/"},{"seq":3,"date":"2026-06-14","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported it sold a million copies in four days and was big with streamers and YouTubers.","metric_value":1000000,"metric_label":"1M copies in 4 days","url":"https://www.pcgamer.com/games/hide-and-seek-game-where-you-paint-your-body-to-blend-in-sells-a-million-copies-in-four-days/"},{"seq":4,"date":"2026-06-21","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"Concurrent players on Steam reached an all-time peak of 340,534, per SteamDB.","metric_value":340534,"metric_label":"340,534 playing at once","url":"https://steamdb.info/app/4704690/charts/"},{"seq":5,"date":"2026-06-22","precision":"day","phase":"jump","platform":"instagram","actor":"Instagram and TikTok users","actor_kind":"public","text":"Le Journal de Québec reported clips of players' feats were everywhere on Instagram and TikTok.","url":"https://www.journaldequebec.com/2026/06/22/tout-le-monde-capote-sur-le-jeu-meccha-chameleon"},{"seq":6,"date":"2026-06-23","precision":"day","phase":"press","platform":"press","actor":"GameWith","actor_kind":"press","text":"In a GameWith interview, the developers said they had spent nothing on advertising.","url":"https://gamewith.jp/gamedb/17059/articles/59486"},{"seq":7,"date":"2026-06-24","precision":"day","phase":"jump","platform":"twitch","actor":"Live streamers","actor_kind":"public","text":"Daily live-stream hours watched crested at 2.9 million, according to Hatchet.","metric_value":2900000,"metric_label":"2.9M hours watched in a day"},{"seq":8,"date":"2026-06-26","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube channels","actor_kind":"public","text":"Hatchet placed the first crest of long-form YouTube activity on June 26."},{"seq":9,"date":"2026-06-28","precision":"day","phase":"commercial","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported the developer's milestone of 10 million copies sold.","metric_value":10000000,"metric_label":"10M copies","url":"https://www.pcgamer.com/games/meccha-chameleon-proves-an-explosive-hit-with-over-10-million-copies-sold/"},{"seq":10,"date":"2026-06-28","precision":"day","phase":"jump","platform":"youtube","actor":"Video makers","actor_kind":"public","text":"PC Gamer described clips of people putting camouflaged stick figures in real places."},{"seq":11,"date":"2026-07-01","precision":"day","phase":"jump","platform":"youtube","actor":"ImpresosDubs","actor_kind":"creator","text":"Hatchet named an animated Short by ImpresosDubs as part of a July 1 YouTube wave."},{"seq":12,"date":"2026-07-05","precision":"day","phase":"commercial","platform":"press","actor":"Windows Central","actor_kind":"press","text":"Windows Central reported the developers had announced 15 million copies sold.","metric_value":15000000,"metric_label":"15M copies","url":"https://www.windowscentral.com/gaming/the-viral-hit-of-2026-has-sold-15-million-copies-in-a-month-on-steam-costs-usd5-and-was-made-by-2-people"},{"seq":13,"date":"2026-07-08","precision":"day","phase":"jump","platform":"youtube","actor":"YouTube viewers","actor_kind":"public","text":"Hatchet dated the largest YouTube video-view day in its analysis window to July 8."},{"seq":14,"date":"2026-07-15","precision":"day","phase":"jump","platform":"web","actor":"Copycat developers","actor_kind":"public","text":"PC Gamer reported copycats across Steam, Fortnite and Roblox, including Scribble Hunt.","url":"https://www.pcgamer.com/games/sports/the-devil-works-hard-but-ai-ripoffs-work-harder-as-meccha-chameleon-falls-victim-to-hordes-of-copycats-coming-out-of-the-woodwork/"},{"seq":15,"date":"2026-07-25","precision":"day","phase":"commercial","platform":"press","actor":"Newzoo via PC Gamer","actor_kind":"press","text":"Newzoo ranked its June PC revenue second only to Fortnite in six western countries.","url":"https://www.pcgamer.com/gaming-industry/games-industry-analyst-says-meccha-chameleons-june-revenue-on-pc-was-second-only-to-fortnite/"},{"seq":16,"date":"2026-07-26","precision":"day","phase":"backlash","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported fixes after Workshop maps spread malware and the official Discord was hacked.","url":"https://www.pcgamer.com/games/sports/fixes-roll-out-after-meccha-chameleon-servers-infected-with-malware-discord-hacked/"},{"seq":17,"date":"2026-08-16","precision":"day","phase":"commercial","platform":"web","actor":"lemorion_1224","actor_kind":"owner","text":"Sales of the game were announced as passing 20 million copies.","metric_value":20000000,"metric_label":"20M copies","url":"https://gamewith.jp/gamedb/17059/articles/61985"},{"seq":18,"date":"2026-09-09","precision":"day","phase":"response","platform":"web","actor":"Nintendo Direct","actor_kind":"brand","text":"A Switch 2 edition was announced at Nintendo Direct, with release planned for Sept. 10.","url":"https://gamewith.jp/gamedb/17059/articles/63049"}]},{"id":"HIS-01156","slug":"natalie-rose-3-2-8-method","url":"https://howitspread.com/id/HIS-01156","title":"Natalie Rose’s 3-2-8 Method","owner":"Natalie Rose (Body By Barre)","kind":"activity","sector":"health","origin":"seeded","region":"GLOBAL","seed_date":"2022-11-23","peak_date":"2023-12-23","origin_platform":"tiktok","platforms":"tiktok;press","mechanics":"response-chain;challenge","score":13,"band":"Niche","provisional":true,"coverage":0.65,"reach":21,"contagion":null,"breadth":10,"velocity":0,"longevity":null,"events":11,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2022-11-23","precision":"day","phase":"seed","platform":"tiktok","actor":"Natalie Rose (@natalieroseuk)","actor_kind":"owner","text":"Natalie Rose posted the TikTok that Everyday Health later linked as her initial viral video.","url":"https://www.tiktok.com/@natalieroseuk/video/7169255639871442181"},{"seq":2,"date":"2022-11-23","precision":"day","phase":"response","platform":"tiktok","actor":"Natalie Rose (@natalieroseuk)","actor_kind":"owner","text":"Hours later she posted a breakdown of the 3-2-8 method that she said she and her clients use.","url":"https://www.tiktok.com/@natalieroseuk/video/7169286878976314630"},{"seq":3,"date":"2022-12-19","precision":"day","phase":"response","platform":"tiktok","actor":"Natalie Rose (@natalieroseuk)","actor_kind":"owner","text":"Rose posted a clip promising the method would leave viewers snatched and strong for 2023.","metric_value":3100000,"metric_label":"3.1M views by Oct. 2026","url":"https://www.tiktok.com/@natalieroseuk/video/7178984868964093190"},{"seq":4,"date":"2023-03-01","precision":"day","phase":"press","platform":"press","actor":"Everyday Health","actor_kind":"press","text":"Everyday Health assessed the method and told readers to be wary of the plan's promises.","url":"https://www.everydayhealth.com/fitness/is-the-3-2-8-method-really-a-good-workout-routine/"},{"seq":5,"date":"2023-04-07","precision":"day","phase":"press","platform":"press","actor":"Bustle","actor_kind":"press","text":"Bustle explained the trend and described countless videos of people sharing success stories.","url":"https://www.bustle.com/wellness/3-2-8-fitness-method-tiktok"},{"seq":6,"date":"2023-04-11","precision":"day","phase":"press","platform":"press","actor":"Marie Claire UK","actor_kind":"press","text":"Marie Claire UK interviewed Rose and said thousands of people were giving it a go themselves.","url":"https://www.marieclaire.co.uk/life/health-fitness/3-2-8-method"},{"seq":7,"date":"2023-08-03","precision":"day","phase":"press","platform":"press","actor":"Stylist","actor_kind":"press","text":"Stylist examined the trend and said there were no official studies on its lymphatic drainage claims.","url":"https://www.stylist.co.uk/fitness-health/workouts/3-2-8-workout-pilates-trend/777669"},{"seq":8,"date":"2023-12-22","precision":"day","phase":"press","platform":"press","actor":"Eat This, Not That!","actor_kind":"press","text":"Eat This, Not That! shared TikTok testimonials, including @maiahenryfit calling it life-changing.","url":"https://www.eatthis.com/3-2-8-workout-transformations/"},{"seq":9,"date":"2023-12-23","precision":"day","phase":"peak","platform":"press","actor":"Fortune","actor_kind":"press","text":"Fortune covered TikTok's viral 3-2-8 method, the only tier-1 coverage found.","url":"https://fortune.com/well/article/what-is-3-2-8-method-workout/"},{"seq":10,"date":"2024-02-13","precision":"day","phase":"press","platform":"press","actor":"Her Campus","actor_kind":"press","text":"Her Campus writer Emily Hancock tried the routine for a week after hearing positive feedback.","url":"https://www.hercampus.com/wellness/3-2-8-method-tiktok-workout-routine-i-tried-it/"},{"seq":11,"date":"2025-08-15","precision":"day","phase":"afterlife","platform":"press","actor":"Women's Health","actor_kind":"press","text":"Women's Health said a TikTok search for the workout showed 292.2 million views.","metric_value":292200000,"metric_label":"292.2M search views","url":"https://www.womenshealthmag.com/fitness/a65791996/3-2-8-barre-pilates-tiktok-trend/"}]},{"id":"HIS-01157","slug":"nationwide-zaya-jingle-challenge","url":"https://howitspread.com/id/HIS-01157","title":"Nationwide x Zaya Jingle Challenge","owner":"Nationwide; Ogilvy (agency)","kind":"campaign","sector":"finance","origin":"seeded","region":"US","seed_date":"2023-11-28","peak_date":"2023-12-01","origin_platform":"tiktok","platforms":"tiktok;web;press;x","mechanics":"challenge;newsjacking","score":34,"band":"Niche","provisional":true,"coverage":0.65,"reach":28,"contagion":null,"breadth":10,"velocity":79,"longevity":null,"events":10,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2023-09-01","precision":"month","phase":"precursor","platform":"tiktok","actor":"TikTok users","actor_kind":"public","text":"Audio of Zaya Campbell singing at age five gained traction on TikTok."},{"seq":2,"date":"2023-10-05","precision":"day","phase":"precursor","platform":"tiktok","actor":"Amy Connor","actor_kind":"creator","text":"TikTok user Amy Connor posted a rendition with her children, Distractify reported.","url":"https://www.distractify.com/p/nationwide-challenge-tiktok"},{"seq":3,"date":"2023-11-28","precision":"day","phase":"seed","platform":"tiktok","actor":"Nationwide","actor_kind":"owner","text":"Nationwide opened its TikTok Jingle Challenge for high school music groups, running to Dec. 13.","url":"https://www.tiktok.com/@nationwide/video/7306540717885771050"},{"seq":4,"date":"2023-11-28","precision":"day","phase":"response","platform":"web","actor":"Nationwide","actor_kind":"owner","text":"Nationwide announced a partnership under which Zaya Campbell would create content for its channels.","url":"https://www.prnewswire.com/news-releases/enter-the-nationwide-jingle-challenge-high-school-music-contest-301999661.html"},{"seq":5,"date":"2023-12-01","precision":"day","phase":"peak","platform":"press","actor":"Atlanta Black Star","actor_kind":"press","text":"Atlanta Black Star covered the deal, noting many online had said Nationwide should cut Zaya a check.","url":"https://atlantablackstar.com/2023/12/01/zaya-campbell-nationwide-new-partnership-viral-tiktok/"},{"seq":6,"date":"2023-12-01","precision":"day","phase":"jump","platform":"x","actor":"X users","actor_kind":"public","text":"Atlanta Black Star reported that users on X celebrated once news of the collaboration spread."},{"seq":7,"date":"2023-12-06","precision":"day","phase":"press","platform":"press","actor":"Foxy 107.1-104.3 / Global Grind","actor_kind":"press","text":"A Global Grind story described an ad in which Zaya called on high school students to try the jingle.","url":"https://foxync.com/5062813/nationwides-announces-jingle-challenge-thanks-to-erica-campbells-daughter-zayas-viral-rendition/"},{"seq":8,"date":"2023-12-18","precision":"day","phase":"response","platform":"web","actor":"Nationwide","actor_kind":"owner","text":"After dozens of schools entered, Nationwide named five winners and gave each $5,000.","metric_value":5000,"metric_label":"$5,000 per school","url":"https://news.nationwide.com/five-high-school-music-groups-win-nationwides-challenge-contest-on-tiktok/"},{"seq":9,"date":"2023-12-21","precision":"day","phase":"press","platform":"press","actor":"Blavity","actor_kind":"press","text":"Blavity covered the five winning schools and their versions of the jingle.","url":"https://blavity.com/5-hs-music-groups-that-won-the-nationwide-challenge"},{"seq":10,"date":"2024-01-09","precision":"day","phase":"press","platform":"press","actor":"Insurance Business","actor_kind":"press","text":"Insurance Business profiled the campaign; Nationwide said the first contest video got almost 4M views.","url":"https://www.insurancebusinessmag.com/us/news/breaking-news/jingle-all-the-way-the-story-behind-nationwides-viral-tiktok-campaign-472212.aspx"}]},{"id":"HIS-01158","slug":"needle-in-a-haystack-simulator-reveal","url":"https://howitspread.com/id/HIS-01158","title":"Needle In A Haystack Simulator reveal","owner":"Studio Bitdot (Nas); Polden Publishing (publisher)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2026-08-22","peak_date":"2026-08-28","origin_platform":"x","platforms":"x;press;web","mechanics":"dupe-economy;press-loop","score":35,"band":"Niche","provisional":false,"coverage":1,"reach":40,"contagion":35,"breadth":30,"velocity":35,"longevity":31,"events":9,"sources":12,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-08-22","precision":"day","phase":"seed","platform":"x","actor":"Nas (@NasNakarus)","actor_kind":"owner","text":"Nas posted a clip of a game in which players must find 1 needle among 5,000,000 pieces of hay.","url":"https://x.com/NasNakarus/status/2091156855774974333"},{"seq":2,"date":"2026-08-24","precision":"day","phase":"press","platform":"press","actor":"Dexerto","actor_kind":"press","text":"Dexerto covered the reveal, which had 189,000 likes and thousands of comments.","metric_value":189000,"metric_label":"189K likes","url":"https://www.dexerto.com/gaming/viral-game-makes-you-find-a-needle-in-5-million-pieces-of-hay-3401460/"},{"seq":3,"date":"2026-08-24","precision":"day","phase":"jump","platform":"web","actor":"Roblox creators","actor_kind":"public","text":"Dexerto reported 14 copies of the game on Roblox within 48 hours, citing Twoket.","url":"https://www.dexerto.com/gaming/viral-game-makes-you-find-a-needle-in-5-million-pieces-of-hay-3401460/"},{"seq":4,"date":"2026-08-28","precision":"day","phase":"response","platform":"web","actor":"Nas / Studio Bitdot","actor_kind":"owner","text":"Nas opened the Steam store page for Needle In A Haystack Simulator, 4Gamer reported.","url":"https://www.4gamer.net/games/037/G103701/20260828004/"},{"seq":5,"date":"2026-08-28","precision":"day","phase":"peak","platform":"press","actor":"4Gamer","actor_kind":"press","text":"4Gamer reported the reveal post had passed 52.58 million impressions.","metric_value":52580000,"metric_label":"52.58M impressions","url":"https://www.4gamer.net/games/037/G103701/20260828004/"},{"seq":6,"date":"2026-08-31","precision":"day","phase":"response","platform":"web","actor":"Studio Bitdot","actor_kind":"owner","text":"The developer closed playtest signups after over 23,000 volunteered, and warned of clones.","metric_value":23000,"metric_label":"23,000+ signups","url":"https://steamcommunity.com/app/5159870/"},{"seq":7,"date":"2026-09-14","precision":"day","phase":"response","platform":"web","actor":"Studio Bitdot","actor_kind":"owner","text":"Bitdot added an \"Original\" label to its Steam art as GamesRadar+ counted eight similar games.","url":"https://www.gamesradar.com/games/simulation/the-steam-ripoff-market-is-so-bad-that-viral-game-needle-in-a-haystack-simulator-is-facing-8-copycats-before-release-and-has-slapped-original-on-itself-to-clarify/"},{"seq":8,"date":"2026-09-23","precision":"day","phase":"response","platform":"x","actor":"Nas (@NasNakarus)","actor_kind":"owner","text":"Nas formally apologized to the Steam storefront for the wave of copies, GamesRadar+ reported.","url":"https://www.gamesradar.com/games/simulation/the-robloxification-of-steam-creator-of-viral-game-apologizes-after-slop-rip-offs-flood-valves-store/"},{"seq":9,"date":"2026-09-28","precision":"day","phase":"backlash","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer's Steam Week in Review led with \"haystack slop\" and named this game as the first.","url":"https://www.pcgamer.com/gaming-industry/steam-week-in-review-great-haystack-slop-is-a-thing-now/"}]},{"id":"HIS-01159","slug":"nighthawks-adults-only-rating-mixup","url":"https://howitspread.com/id/HIS-01159","title":"Nighthawks Adults Only rating mix-up","owner":"Wadjet Eye Games (Dave Gilbert); The Curiosity Engine","kind":"moment","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2026-09-13","peak_date":"2026-09-14","origin_platform":"threads","platforms":"threads;press;reddit;web","mechanics":"controversy;press-loop","score":32,"band":"Niche","provisional":true,"coverage":0.5,"reach":null,"contagion":null,"breadth":20,"velocity":45,"longevity":35,"events":10,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-09-13","precision":"day","phase":"seed","platform":"threads","actor":"Dave Gilbert (@wadjeteyegames.com)","actor_kind":"owner","text":"Dave Gilbert posted on Bluesky that Valve thought Nighthawks was \"way sexier than it actually is.\"","url":"https://bsky.app/profile/wadjeteyegames.com/post/3mvfcsoeezc24"},{"seq":2,"date":"2026-09-13","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer's Rick Lane reported Nighthawks was removed from Steam search after an Adults Only rating.","url":"https://www.pcgamer.com/games/rpg/upcoming-vampire-rpg-nighthawks-has-been-removed-from-steam-search-and-delisted-in-certain-countries-as-valve-classifies-it-adults-only-its-very-bad-news-for-us/"},{"seq":3,"date":"2026-09-13","precision":"day","phase":"jump","platform":"reddit","actor":"r/gaming users","actor_kind":"public","text":"In an r/gaming thread on the rating, one commenter said they had just wishlisted the game.","url":"https://www.reddit.com/r/gaming/comments/1wf9qpj/upcoming_vampire_rpg_nighthawks_has_been_removed/"},{"seq":4,"date":"2026-09-14","precision":"day","phase":"peak","platform":"press","actor":"God is a Geek","actor_kind":"press","text":"God is a Geek reported the label removed Nighthawks from Steam's default search results.","url":"https://godisageek.com/2026/09/nighthawks-steam-adults-only-tag/"},{"seq":5,"date":"2026-09-14","precision":"day","phase":"press","platform":"press","actor":"VGTimes","actor_kind":"press","text":"VGTimes reported Valve had not yet changed the label and the team was still working on it.","url":"https://vgtimes.com/gaming-news/167494-steam-removes-nighthawks-from-search-after-adults-only-rating.html"},{"seq":6,"date":"2026-09-15","precision":"day","phase":"response","platform":"web","actor":"Wadjet Eye Games","actor_kind":"owner","text":"Wadjet Eye said its appeal got the AO rating dropped and that it had not planned a marketing stunt."},{"seq":7,"date":"2026-09-15","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer found the game back in Steam search; Gilbert said wishlists basically doubled overnight.","url":"https://www.pcgamer.com/games/rpg/steam-reverses-porn-game-rating-it-mistakenly-gave-to-an-indie-vampire-rpg-and-despite-the-stress-it-was-a-net-positive-overall-as-wishlists-on-steam-basically-doubled-overnight/"},{"seq":8,"date":"2026-09-16","precision":"day","phase":"press","platform":"press","actor":"Dexerto","actor_kind":"press","text":"Dexerto reported that neither Valve nor Wadjet Eye had explained why the rating was applied.","url":"https://www.dexerto.com/gaming/valve-admits-it-wrongly-slapped-adults-only-steam-rating-on-indie-vampire-game-3409735/"},{"seq":9,"date":"2026-09-22","precision":"day","phase":"commercial","platform":"web","actor":"Wadjet Eye Games","actor_kind":"owner","text":"Nighthawks was released on Steam.","url":"https://store.steampowered.com/app/1221950/Nighthawks/"},{"seq":10,"date":"2026-09-22","precision":"day","phase":"afterlife","platform":"reddit","actor":"r/Games users","actor_kind":"public","text":"An r/Games review thread recalled the game as the RPG falsely flagged as Adults Only.","url":"https://www.reddit.com/r/Games/comments/1wn0v45/pcgamer_nighthawks_review_89100/"}]},{"id":"HIS-01160","slug":"pokopia-font-generator","url":"https://howitspread.com/id/HIS-01160","title":"Pokopia Font Generator","owner":"Pixel Frame","kind":"app","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2026-03-01","peak_date":"2026-03-05","origin_platform":"web","platforms":"web;x;press;reddit","mechanics":"shareable-output;remixable-template;political-adoption;press-loop;newsjacking","score":49,"band":"Notable","provisional":true,"coverage":0.35,"reach":null,"contagion":null,"breadth":30,"velocity":73,"longevity":null,"events":9,"sources":11,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-03-01","precision":"day","phase":"seed","platform":"web","actor":"Pixel Frame","actor_kind":"owner","text":"Pixel Frame launched a generator that renders any phrase in the Pokopia logo style, posting it on X, Reddit and Bluesky.","url":"https://pixelframe.design/pokopia-font-logo-generator/"},{"seq":2,"date":"2026-03-01","precision":"day","phase":"jump","platform":"x","actor":"@RexProfessor","actor_kind":"creator","text":"X user @RexProfessor shared the generator the same day."},{"seq":3,"date":"2026-03-03","precision":"day","phase":"press","platform":"press","actor":"UDN Game Corner","actor_kind":"press","text":"UDN Game Corner published a report explaining the generator.","url":"https://game.udn.com/game/story/122089/9356804"},{"seq":4,"date":"2026-03-03","precision":"day","phase":"jump","platform":"reddit","actor":"r/bini_ph user","actor_kind":"public","text":"A post in the BINI fan subreddit credited the generator while promoting the song Unang Kilig.","url":"https://www.reddit.com/r/bini_ph/comments/1rjpez2/pok%C3%A9mon_pokopia_said/"},{"seq":5,"date":"2026-03-05","precision":"day","phase":"peak","platform":"x","actor":"The White House","actor_kind":"brand","text":"The White House posted a Pokopia-style \"make america great again\" image; the Democrats replied with their own."},{"seq":6,"date":"2026-03-05","precision":"day","phase":"press","platform":"press","actor":"Kotaku","actor_kind":"press","text":"Kotaku covered the White House post under the headline \"Pack It Up Everyone, Trump Ruined The Pokopia Meme\".","url":"https://kotaku.com/pokemon-pokopia-text-font-generator-trump-maga-2000676335"},{"seq":7,"date":"2026-03-06","precision":"day","phase":"backlash","platform":"press","actor":"Pokémon Company International","actor_kind":"brand","text":"The Pokémon Company said it was not involved in the White House image and granted no permission for its IP.","url":"https://time.com/7382839/pokemon-dhs-white-house-trump-social-media-memes-ice/"},{"seq":8,"date":"2026-03-06","precision":"day","phase":"press","platform":"press","actor":"The Daily Dot","actor_kind":"press","text":"The Daily Dot reported critics used the same generator in replies to the White House post.","url":"https://dailydot.com/pokemon-company-responds-to-white-house-pokopia-meme"},{"seq":9,"date":"2026-03-22","precision":"day","phase":"backlash","platform":"reddit","actor":"Reddit commenter","actor_kind":"public","text":"A Reddit commenter complained that Pokopia generator posts had taken over the r/partycrashers subreddit.","url":"https://www.reddit.com/r/MandJTV/comments/1s0cp40/my_first_post/"}]},{"id":"HIS-01161","slug":"rv-there-yet","url":"https://howitspread.com/id/HIS-01161","title":"RV There Yet?","owner":"Nuggets Entertainment","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2025-10-21","peak_date":"2025-10-25","origin_platform":"web","platforms":"web;twitch;press","mechanics":"underdog;platform-jump;press-loop;mystery-lore","score":37,"band":"Niche","provisional":false,"coverage":0.8,"reach":58,"contagion":null,"breadth":30,"velocity":0,"longevity":40,"events":13,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-10-14","precision":"day","phase":"precursor","platform":"web","actor":"Nuggets Entertainment","actor_kind":"owner","text":"Nuggets Entertainment announced RV There Yet? for release on Steam on October 21."},{"seq":2,"date":"2025-10-21","precision":"day","phase":"seed","platform":"web","actor":"Nuggets Entertainment","actor_kind":"owner","text":"RV There Yet?, a co-op game about driving an RV home, was released on Steam with over 300,000 wishlists.","metric_value":300000,"metric_label":"300K+ wishlists","url":"https://store.steampowered.com/app/3949040/RV_There_Yet/"},{"seq":3,"date":"2025-10-21","precision":"week","phase":"jump","platform":"twitch","actor":"caseoh_","actor_kind":"creator","text":"caseoh_ was among the top five Twitch channels by hours watched in the game's first week."},{"seq":4,"date":"2025-10-22","precision":"day","phase":"press","platform":"press","actor":"The Nerdy Type","actor_kind":"press","text":"The Nerdy Type said the game seemed to have exploded thanks to attention from social media creators.","url":"https://www.thenerdytype.com/post/rv-there-yet-bears-snakes-and-sheer-cliffs-are-the-least-of-your-worries-in-this-hilarious-co-op"},{"seq":5,"date":"2025-10-23","precision":"day","phase":"response","platform":"web","actor":"Nuggets Entertainment","actor_kind":"owner","text":"In its first patch notes, the studio acknowledged connection issues and crashes."},{"seq":6,"date":"2025-10-24","precision":"day","phase":"press","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer published Mollie Taylor's play report, which noted bugs with the RV and vanishing items.","url":"https://www.pcgamer.com/games/adventure/chain-smoking-and-chugging-beers-are-the-only-ways-i-can-handle-being-chased-by-a-bear-who-wants-to-to-tear-my-ramshackle-motor-home-apart-in-rv-there-yet/"},{"seq":7,"date":"2025-10-25","precision":"day","phase":"peak","platform":"web","actor":"Steam players","actor_kind":"public","text":"The game reached its all-time high of 100,002 concurrent Steam players on its first weekend.","metric_value":100002,"metric_label":"100,002 concurrent","url":"https://www.pcgamer.com/games/adventure/a-game-jam-game-about-pudgy-chainsmoking-dads-seems-to-be-steams-latest-co-op-hit-hitting-100-000-concurrent-players-on-its-first-weekend/"},{"seq":8,"date":"2025-10-25","precision":"day","phase":"commercial","platform":"twitch","actor":"Twitch streamers","actor_kind":"public","text":"The number of channels streaming the game at once peaked at 1,179 (TwitchTracker) to 1,300 (Streams Charts).","metric_value":1179,"metric_label":"1,179 live channels"},{"seq":9,"date":"2025-10-28","precision":"day","phase":"commercial","platform":"twitch","actor":"Twitch viewers","actor_kind":"public","text":"Twitch viewership peaked at 95,296 (TwitchTracker) to about 95,400 (Streams Charts).","metric_value":95296,"metric_label":"95.3K viewers"},{"seq":10,"date":"2025-10-31","precision":"month_end","phase":"commercial","platform":"web","actor":"Nuggets Entertainment","actor_kind":"owner","text":"The game sold 1.3 million copies in its first week and over two million a little over a week after launch.","metric_value":2000000,"metric_label":"2M+ copies"},{"seq":11,"date":"2025-12-16","precision":"day","phase":"response","platform":"web","actor":"Nuggets Entertainment","actor_kind":"owner","text":"The studio released an unplanned content update with a new map, Mt. Yurbuttsk, and said sales passed 4.5 million.","metric_value":4500000,"metric_label":"4.5M+ copies","url":"https://www.pcgamer.com/games/adventure/co-op-smash-hit-rv-there-yet-gets-an-unplanned-content-update-for-an-unplanned-game-as-the-comedy-vehicle-sim-surpasses-4-5-million-copies-sold/"},{"seq":12,"date":"2026-01-01","precision":"month","phase":"afterlife","platform":"web","actor":"Valve / Steam Awards","actor_kind":"brand","text":"RV There Yet? won the Sit Back and Relax category at the 2025 Steam Awards.","url":"https://gamegrin.com/news/valve-announces-winners-of-the-2025-steam-awards"},{"seq":13,"date":"2026-06-30","precision":"day","phase":"afterlife","platform":"web","actor":"Nuggets Entertainment","actor_kind":"owner","text":"The studio announced the Xbox Game Pass version of the game had gone live."}]},{"id":"HIS-01162","slug":"stadium-pulse","url":"https://howitspread.com/id/HIS-01162","title":"Stadium 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rivals.","url":"https://news.ea.com/press-releases/press-releases-details/2024/Bring-Glory-Home-in-EA-SPORTS-College-Football-25-Available-Everywhere-Today/default.aspx"},{"seq":2,"date":"2024-07-20","precision":"day","phase":"seed","platform":"x","actor":"@TeebesB","actor_kind":"creator","text":"@TeebesB posted the Stadium Pulse meter: \"Violently hungover for the morning tee time.\"","url":"https://x.com/TeebesB/status/1814681181125779690"},{"seq":3,"date":"2024-07-21","precision":"day","phase":"jump","platform":"tiktok","actor":"@bogey_golf_x3","actor_kind":"creator","text":"TikTok user @bogey_golf_x3 posted a golf video using the meme."},{"seq":4,"date":"2024-07-26","precision":"day","phase":"jump","platform":"x","actor":"@CraigSchultzy","actor_kind":"creator","text":"@CraigSchultzy applied the hostile-environment joke to spotting a toxic ex and friends at a bar.","url":"https://x.com/CraigSchultzy/status/1816692438972436608"},{"seq":5,"date":"2024-07-31","precision":"week","phase":"peak","platform":"x","actor":"Legion Hoops and other X accounts","actor_kind":"public","text":"Accounts including Legion Hoops posted the meme as it grew popular across X and TikTok."},{"seq":6,"date":"2024-07-31","precision":"day","phase":"press","platform":"press","actor":"The Daily Dot","actor_kind":"press","text":"The Daily Dot explained the meme, noting uses from text messages to phone calls.","url":"https://dailydot.com/stadium-pulse-meme"},{"seq":7,"date":"2024-08-06","precision":"day","phase":"jump","platform":"web","actor":"BenJammins","actor_kind":"creator","text":"BenJammins uploaded a High Stress sticker of a man in front of a Stadium Pulse sign to Tenor.","url":"https://tenor.com/view/benjammins-high-stress-stressful-stress-focused-gif-3462171743641586612"},{"seq":8,"date":"2026-04-03","precision":"day","phase":"afterlife","platform":"x","actor":"Bussin' With The Boys","actor_kind":"brand","text":"Bussin' With The Boys used the phrase on footage of Kent State football players cheering on softball.","url":"https://www.si.com/onsi/softball/college/kent-state-football-steals-the-show-cheering-on-softball-in-full-gear"}]},{"id":"HIS-01163","slug":"steal-a-brainrot","url":"https://howitspread.com/id/HIS-01163","title":"Steal a Brainrot","owner":"BRAZILIAN SPYDER (developer SpyderSammy)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2025-05-16","peak_date":"2025-10-07","origin_platform":"web","platforms":"web;youtube;tiktok;press","mechanics":"counter-programming;platform-jump;scarcity-drop;controversy","score":69,"band":"Viral","provisional":false,"coverage":1,"reach":100,"contagion":65,"breadth":50,"velocity":17,"longevity":89,"events":13,"sources":13,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-05-16","precision":"day","phase":"seed","platform":"web","actor":"SpyderSammy (BRAZILIAN SPYDER)","actor_kind":"owner","text":"Steal a Brainrot launched on Roblox, according to adaptation partner Story Kitchen.","url":"https://www.roblox.com/games/109983668079237/Steal-a-Brainrot"},{"seq":2,"date":"2025-06-09","precision":"day","phase":"jump","platform":"youtube","actor":"WaterStarGaming","actor_kind":"creator","text":"YouTuber WaterStarGaming posted a video of the game, an early creator example documented by Know Your Meme."},{"seq":3,"date":"2025-06-15","precision":"day","phase":"jump","platform":"tiktok","actor":"@proxfyp","actor_kind":"creator","text":"TikToker @proxfyp posted a clip of the game, one of numerous viral clips it inspired."},{"seq":4,"date":"2025-06-30","precision":"day","phase":"press","platform":"press","actor":"GamesRadar+","actor_kind":"press","text":"GamesRadar+ covered its rise against Grow a Garden as it began to reliably clear one million concurrents.","metric_value":1000000,"metric_label":"1M concurrent","url":"https://www.gamesradar.com/games/mmo/with-21-million-concurrent-players-roblox-hit-grow-a-garden-is-bigger-than-half-of-steam-combined-but-players-are-already-flooding-another-far-weirder-competitor/"},{"seq":5,"date":"2025-08-23","precision":"day","phase":"response","platform":"web","actor":"Steal a Brainrot developers","actor_kind":"owner","text":"The developers held an all-out Admin War event, one of their scheduled events with limited-edition drops.","url":"https://www.tubefilter.com/2025/08/25/roblox-grow-garden-steal-brainrot-admin-war-record/"},{"seq":6,"date":"2025-08-23","precision":"day","phase":"commercial","platform":"web","actor":"Roblox players","actor_kind":"public","text":"The game hit 20 million concurrent users on the day of the Admin War.","metric_value":20000000,"metric_label":"20M concurrent","url":"https://www.pocketgamer.biz/robloxs-peak-concurrent-user-count-hits-record-474m-as-steal-a-brainrot-and-grow-a-garden-compete/"},{"seq":7,"date":"2025-09-01","precision":"month","phase":"backlash","platform":"web","actor":"Sammy (developer)","actor_kind":"owner","text":"Developer Sammy pulled a character while legal discussions over licensing were ongoing.","url":"https://www.dexerto.com/gaming/steal-a-brainrot-mascot-disappears-from-roblox-after-copyright-dispute-3252146/"},{"seq":8,"date":"2025-09-01","precision":"month","phase":"commercial","platform":"web","actor":"Roblox players","actor_kind":"public","text":"The game hit 24.1 million concurrent players in September.","metric_value":24100000,"metric_label":"24.1M concurrent"},{"seq":9,"date":"2025-10-01","precision":"month","phase":"commercial","platform":"web","actor":"Roblox players","actor_kind":"public","text":"Story Kitchen and Beebom reported an all-time peak of 25.8 million concurrent players in October 2025.","metric_value":25800000,"metric_label":"25.8M concurrent"},{"seq":10,"date":"2025-10-07","precision":"day","phase":"peak","platform":"press","actor":"PocketGamer.biz","actor_kind":"press","text":"PocketGamer.biz reported it was the first game to surpass 25 million concurrent players, at 25.4 million.","metric_value":25400000,"metric_label":"25.4M concurrent","url":"https://www.pocketgamer.biz/robloxs-steal-a-brainrot-becomes-first-game-to-surpass-25m-concurrent-players/"},{"seq":11,"date":"2025-12-16","precision":"day","phase":"afterlife","platform":"web","actor":"Roblox","actor_kind":"brand","text":"Roblox named it among the most searched games of 2025 across geographic borders and language barriers.","url":"https://about.roblox.com/newsroom/2025/12/roblox-replay-decoded-search-style"},{"seq":12,"date":"2026-01-01","precision":"month","phase":"afterlife","platform":"web","actor":"Bruno Mars (Atlantic Records)","actor_kind":"celebrity","text":"Atlantic Records promoted a Bruno Mars performance inside the game, claiming over 12.8 million concurrent players.","metric_value":12800000,"metric_label":"12.8M concurrent"},{"seq":13,"date":"2026-01-30","precision":"day","phase":"afterlife","platform":"press","actor":"Story Kitchen","actor_kind":"brand","text":"Destructoid reported that Story Kitchen had a film adaptation of the game in early production.","url":"https://www.destructoid.com/roblox-brainrot-memes-movie/"}]},{"id":"HIS-01164","slug":"ttk-testing","url":"https://howitspread.com/id/HIS-01164","title":"TTK Testing","owner":"Sable Digital (PoptartNoahh and CanyonJack)","kind":"game","sector":"gaming","origin":"seeded","region":"GLOBAL","seed_date":"2026-04-01","peak_date":"2026-06-22","origin_platform":"web","platforms":"web;reddit;x;press;youtube","mechanics":"platform-jump;press-loop;underdog","score":40,"band":"Notable","provisional":true,"coverage":1,"reach":35,"contagion":65,"breadth":20,"velocity":65,"longevity":21,"events":12,"sources":14,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2026-04-01","precision":"month","phase":"seed","platform":"web","actor":"Sable Digital","actor_kind":"owner","text":"TTK was available on Roblox from April 2026, according to GameStar.","url":"https://www.roblox.com/games/120189115846709/TTK-Testing"},{"seq":2,"date":"2026-06-02","precision":"day","phase":"response","platform":"web","actor":"PoptartNoahh","actor_kind":"owner","text":"Developer PoptartNoahh opened an official Roblox developer-forum topic for the game."},{"seq":3,"date":"2026-06-13","precision":"day","phase":"jump","platform":"reddit","actor":"u/WaffleHead13","actor_kind":"creator","text":"Reddit user WaffleHead13 shared gameplay in r/roblox, titled as a game found on their recommended feed.","url":"https://www.reddit.com/r/roblox/comments/1u55gyg/insane_game_i_found_on_my_recommended_ttk_testing/"},{"seq":4,"date":"2026-06-16","precision":"day","phase":"response","platform":"x","actor":"PoptartNoahh","actor_kind":"owner","text":"PoptartNoahh posted that V0.03 was out and wrote of 4M plays today.","metric_value":4000000,"metric_label":"4M plays"},{"seq":5,"date":"2026-06-18","precision":"day","phase":"press","platform":"press","actor":"Dexerto France","actor_kind":"press","text":"Dexerto France covered the game, the earliest trade coverage located.","url":"https://www.dexerto.fr/roblox/fps-roblox-atteint-4-millions-joueurs-en-une-journee-grace-a-graphismes-et-gameplay-epoustouflants-1651401/"},{"seq":6,"date":"2026-06-20","precision":"day","phase":"jump","platform":"youtube","actor":"jackfrags","actor_kind":"creator","text":"PCGamesN embedded jackfrags' YouTube gameplay and reported 6.1 million visits.","metric_value":6100000,"metric_label":"6.1M visits","url":"https://www.youtube.com/watch?v=IcG2978ChwQ"},{"seq":7,"date":"2026-06-22","precision":"day","phase":"peak","platform":"press","actor":"PC Gamer","actor_kind":"press","text":"PC Gamer reported 7 million plays and said clips of its realistic deathmatches went viral.","metric_value":7000000,"metric_label":"7M plays","url":"https://www.pcgamer.com/games/fps/realistic-roblox-fps-made-by-two-people-hits-7-million-plays-reminding-us-that-roblox-games-dont-have-to-be-terrible/"},{"seq":8,"date":"2026-06-23","precision":"day","phase":"commercial","platform":"web","actor":"Roblox players","actor_kind":"public","text":"GameStar reported more than 8.4 million visits on the official game page.","metric_value":8400000,"metric_label":"8.4M visits","url":"https://www.gamestar.de/artikel/roblox-taktik-shooter-ueberrascht-mit-guter-grafik-statt-kloetzchen-look,3455106.html"},{"seq":9,"date":"2026-06-24","precision":"day","phase":"press","platform":"press","actor":"80 Level","actor_kind":"press","text":"80 Level covered the game after videos of its realistic gunfights went viral.","url":"https://80.lv/articles/realistic-roblox-fps-surpassed-8-million-plays-in-just-a-few-days"},{"seq":10,"date":"2026-08-10","precision":"day","phase":"commercial","platform":"web","actor":"Roblox players","actor_kind":"public","text":"Rolimon's recorded an all-time peak of 16,435 concurrent players.","metric_value":16435,"metric_label":"16,435 concurrent"},{"seq":11,"date":"2026-09-12","precision":"day","phase":"afterlife","platform":"web","actor":"Roblox","actor_kind":"brand","text":"TTK won Best Innovation in Tech at the 2026 Roblox Innovation Awards.","url":"https://about.roblox.com/newsroom/2026/09/2026-roblox-innovation-awards"},{"seq":12,"date":"2026-10-15","precision":"day","phase":"response","platform":"web","actor":"Sable Digital","actor_kind":"owner","text":"The game description advertised a new in-game report system in testing."}]},{"id":"HIS-01165","slug":"unc-tell-us-something-good","url":"https://howitspread.com/id/HIS-01165","title":"Tell Us Something Good That Happened to You Today","owner":"University of North Carolina at Chapel 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video.","url":"https://www.washingtonpost.com/video/national/unc-students-share-positive-insights-in-viral-video/2025/02/07/e71e492d-6892-41fa-9f32-fdc82d2e2bd0_video.html"},{"seq":3,"date":"2025-02-14","precision":"day","phase":"jump","platform":"web","actor":"Quadrant Health Strategies","actor_kind":"brand","text":"Quadrant Health Strategies published a LinkedIn article discussing the UNC video.","url":"https://www.linkedin.com/pulse/improving-happiness-three-good-things-cdrue"},{"seq":4,"date":"2025-03-01","precision":"day","phase":"press","platform":"press","actor":"Nancy Davis Kho (Hope As A Verb)","actor_kind":"press","text":"Nancy Davis Kho linked the UNC clip in her newsletter and asked why it made her so teary.","url":"https://nancydaviskho.substack.com/p/heres-where-the-story-ends-25-03-01"},{"seq":5,"date":"2025-03-01","precision":"day","phase":"commercial","platform":"instagram","actor":"University of North Carolina at Chapel Hill","actor_kind":"owner","text":"UNC staff reported the reel had passed 5 million views.","metric_value":5000000,"metric_label":"5M views"}]},{"id":"HIS-01166","slug":"wplace","url":"https://howitspread.com/id/HIS-01166","title":"Wplace","owner":"Wplace (developer Murilo Matsubara)","kind":"app","sector":"gaming","origin":"seeded","region":"BR","seed_date":"2025-07-21","peak_date":"2025-08-11","origin_platform":"web","platforms":"web;x;tiktok;press;reddit","mechanics":"fandom-mobilisation;platform-jump;press-loop","score":44,"band":"Notable","provisional":false,"coverage":1,"reach":32,"contagion":65,"breadth":40,"velocity":63,"longevity":26,"events":11,"sources":10,"verification":0,"verification_label":"Researched","updated":"2026-10-15","timeline":[{"seq":1,"date":"2025-07-21","precision":"day","phase":"seed","platform":"web","actor":"Murilo Matsubara","actor_kind":"owner","text":"Wplace launched as a website for collaborative pixel art on a world map.","url":"https://wplace.live/"},{"seq":2,"date":"2025-08-01","precision":"month","phase":"jump","platform":"x","actor":"@indigothegogo","actor_kind":"creator","text":"GamesRadar+ said X user @indigothegogo brought Wplace to many people that week."},{"seq":3,"date":"2025-08-04","precision":"day","phase":"jump","platform":"tiktok","actor":"@m4ng0ou","actor_kind":"creator","text":"TikToker @m4ng0ou posted a video zooming into São Paulo on the map."},{"seq":4,"date":"2025-08-11","precision":"day","phase":"press","platform":"press","actor":"The Verge","actor_kind":"press","text":"The Verge covered Wplace.","url":"https://www.theverge.com/news/757364/wplace-pixel-art-website-r-place-inspired"},{"seq":5,"date":"2025-08-11","precision":"day","phase":"peak","platform":"web","actor":"Wplace users","actor_kind":"public","text":"The Verge reported that new users were unable to create accounts amid the site's technical problems.","url":"https://www.theverge.com/news/757364/wplace-pixel-art-website-r-place-inspired"},{"seq":6,"date":"2025-08-13","precision":"day","phase":"press","platform":"press","actor":"Axios Salt Lake City","actor_kind":"press","country":"US","text":"Axios reported on fandoms adopting Wplace in Utah.","url":"https://www.axios.com/local/salt-lake-city/2025/08/13/wplace-utah-salt-lake-gamers-deltarune"},{"seq":7,"date":"2025-08-15","precision":"day","phase":"jump","platform":"web","actor":"Fallout: New Vegas fans","actor_kind":"public","text":"GamesRadar+ reported Fallout: New Vegas fans had taken over the Goodsprings area on the map.","url":"https://www.gamesradar.com/games/fallout/fallout-new-vegas-fans-dont-have-a-remake-but-they-have-claimed-goodsprings-nevada-on-viral-app-of-the-moment-wplace-everyone-liked-that/"},{"seq":8,"date":"2025-08-27","precision":"day","phase":"response","platform":"reddit","actor":"WplaceOfficial","actor_kind":"owner","text":"The developer opened the report tool to everyone and said the team was hiring more moderators.","url":"https://www.reddit.com/r/WplaceLive/comments/1n1r2ic/addressing_wplaces_current_issues_and_our_plans/"},{"seq":9,"date":"2025-08-27","precision":"day","phase":"backlash","platform":"reddit","actor":"WplaceOfficial","actor_kind":"owner","text":"The developer acknowledged unfair bans and directed appeals to the official Discord server.","url":"https://www.reddit.com/r/WplaceLive/comments/1n1r2ic/addressing_wplaces_current_issues_and_our_plans/"},{"seq":10,"date":"2025-08-27","precision":"day","phase":"response","platform":"reddit","actor":"WplaceOfficial","actor_kind":"owner","text":"The developer said there were plans to remove or nerf pay-to-win and to migrate servers.","url":"https://www.reddit.com/r/WplaceLive/comments/1n1r2ic/addressing_wplaces_current_issues_and_our_plans/"},{"seq":11,"date":"2025-08-28","precision":"day","phase":"commercial","platform":"press","actor":"Enzo Watanabe 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counter; a visitor described its performance as Jellycat-inspired.","url":"https://qsrbrands.com/celebrate-chinese-new-year-at-kfc-malaysia-with-golden-crispy-mantou-and-chewy-cheese-balls/"},{"seq":11,"date":"2025-06-18","precision":"day","phase":"backlash","platform":"retail","actor":"Jellycat / independent stockists","actor_kind":"owner","text":"Jellycat ended supplies to 100 UK shops under its brand elevation strategy, prompting criticism.","url":"https://www.bbc.com/news/articles/cwyr854k912o"},{"seq":12,"date":"2025-07-18","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"Wikipedia's seven-day views peaked within the observed September 2023 to December 2025 window.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Jellycat/daily/2023090500/2025120100"},{"seq":13,"date":"2025-12-31","precision":"year_end","phase":"commercial","platform":"retail","actor":"Jellycat Limited","actor_kind":"owner","text":"Jellycat Limited reported £450.3m revenue and £239.8m pre-tax profit for 2025.","url":"https://find-and-update.company-information.service.gov.uk/company/03591414/filing-history/MzU0OTIyOTI0NGFkaXF6a2N4/document?format=pdf&download=0"},{"seq":14,"date":"2026-01-06","precision":"day","phase":"afterlife","platform":"press","actor":"BBC News","actor_kind":"press","text":"The BBC reported Hope Roberts's verified record collection of 877 Jellycat items, including accessories.","url":"https://www.bbc.com/news/articles/c3r1q9gjzd5o"},{"seq":15,"date":"2026-10-07","precision":"day","phase":"afterlife","platform":"web","actor":"Jellycat Limited","actor_kind":"owner","text":"Jellycat's new filing cut 2024 revenue by £16.8m after reversing an intercompany adjustment.","url":"https://find-and-update.company-information.service.gov.uk/company/03591414/filing-history/MzU0OTIyOTI0NGFkaXF6a2N4/document?format=pdf&download=0"}]},{"id":"HIS-01176","slug":"lol-surprise","url":"https://howitspread.com/id/HIS-01176","title":"L.O.L. 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Surprise! shared Toy of the Year with Fingerlings at the US industry awards.","url":"https://www.prnewswire.com/news-releases/collectible-toys-take-home-top-honors-at-2018-toy-of-the-year-awards-gala-300599981.html"},{"seq":9,"date":"2018-11-09","precision":"day","phase":"commercial","platform":"retail","actor":"eBay","actor_kind":"brand","text":"eBay reported more than 148,000 L.O.L. Surprise! toys sold from March through September.","url":"https://www.ebayinc.com/stories/news/ebay-reveals-2018-shopping-report-highlighting-the-years-most-significant-trends-styles-and-moments/"},{"seq":10,"date":"2018-12-31","precision":"year_end","phase":"peak","platform":"retail","actor":"Toy shoppers in NPD's 13 tracked markets","actor_kind":"public","text":"The brand and assortment led NPD's combined 13-market sales for 2018; this was a sales milestone.","url":"https://www.prweb.com/releases/Global_Toy_Sales_Declined_by_2_Percent_in_2018_Reports_The_NPD_Group/prweb16086818.htm"},{"seq":11,"date":"2019-02-15","precision":"day","phase":"afterlife","platform":"retail","actor":"The Toy Association","actor_kind":"brand","text":"The brand won Toy of the Year, License of the Year and two product-category 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placements on Spotify’s Top Episodes, Trending Podcasts and Sports lists.","url":"https://www.dexerto.com/entertainment/new-heights-tops-spotify-podcast-charts-with-taylor-swift-episode-3238822/"},{"seq":15,"date":"2025-08-31","precision":"month_end","phase":"commercial","platform":"audio","actor":"Podscribe","actor_kind":"brand","text":"Podscribe estimated August audio reach at 5.3 million; its Wondery estimates used public ratings, not download data.","url":"https://podscribe.com/podcast-rankings/august-2025"},{"seq":16,"date":"2025-09-24","precision":"day","phase":"afterlife","platform":"tv","actor":"Amazon / Wondery","actor_kind":"owner","text":"Amazon added New Heights to Prime Video in the US, including the Swift interview.","url":"https://www.aboutamazon.com/news/entertainment/new-heights-jason-travis-kelce-prime-video-podcast-wondery"}]},{"id":"HIS-01184","slug":"skinamarink","url":"https://howitspread.com/id/HIS-01184","title":"Skinamarink","owner":"Kyle Edward Ball; IFC 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the film at Fantasia and warned viewers about its experimental form.","url":"https://www.dreadcentral.com/news/434203/skinamarink-leaves-you-unattended-in-the-house-you-grew-up-in-fantasia-2022-review/"},{"seq":3,"date":"2022-10-01","precision":"month","phase":"jump","platform":"web","actor":"Unaffiliated uploaders","actor_kind":"public","text":"The film leaked online after a festival screening platform was compromised.","url":"https://www.them.us/story/skinamarink-director-kyle-edward-ball-interview"},{"seq":4,"date":"2022-11-14","precision":"day","phase":"jump","platform":"tiktok","actor":"@jackharbonbooks","actor_kind":"creator","text":"Jack Harbon posted a TikTok recommending the film as an experience rather than a conventional movie.","url":"https://www.tiktok.com/@jackharbonbooks/video/7165750604592123182"},{"seq":5,"date":"2022-11-30","precision":"month_end","phase":"jump","platform":"reddit","actor":"Reddit users","actor_kind":"public","text":"Reddit users debated the film's scares and proposed explanations for its events.","url":"https://www.reddit.com/r/horror/comments/z3csgh/skinamarink_just_scared_me_more_than_any_other/"},{"seq":6,"date":"2022-12-05","precision":"day","phase":"response","platform":"press","actor":"Shudder / IFC Midnight","actor_kind":"owner","text":"Shudder and IFC Midnight announced a January theatrical release ahead of streaming.","url":"https://variety.com/2022/film/news/skinamarink-shudder-horror-movie-theaters-1235448994/"},{"seq":7,"date":"2022-12-06","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety reported TikTok, Reddit and YouTube reactions to the leaked film.","url":"https://variety.com/2022/film/news/skinamarink-horror-movie-internet-1235449013/"},{"seq":8,"date":"2023-01-13","precision":"day","phase":"commercial","platform":"box-office","actor":"IFC Midnight / Shudder","actor_kind":"owner","country":"US","text":"IFC Midnight released the film theatrically in the United States and Canada.","url":"https://www.skinamarink.com/"},{"seq":9,"date":"2023-01-15","precision":"day","phase":"commercial","platform":"box-office","actor":"North American moviegoers","actor_kind":"public","text":"The opening weekend grossed $818,943, according to the finalized box-office records.","metric_value":818943,"metric_label":"$818,943 opening weekend","url":"https://www.boxofficemojo.com/release/rl2767291137/weekend/"},{"seq":10,"date":"2023-01-18","precision":"day","phase":"backlash","platform":"press","actor":"Richard Brody / The New Yorker","actor_kind":"press","text":"The New Yorker criticized the film's story despite praising its imagery.","url":"https://www.newyorker.com/culture/the-front-row/skinamarink-reviewed-stunning-horror-images-not-much-horror-story"},{"seq":11,"date":"2023-01-18","precision":"day","phase":"peak","platform":"box-office","actor":"North American moviegoers","actor_kind":"public","text":"Domestic receipts passed $1 million on day six, the commercial milestone used as this case's peak anchor.","metric_value":1016204,"metric_label":"$1,016,204 domestic; day six","url":"https://www.the-numbers.com/movie/Skinamarink-(2023-Canada)"},{"seq":12,"date":"2023-02-02","precision":"day","phase":"commercial","platform":"web","actor":"Shudder","actor_kind":"owner","text":"Shudder began streaming the film after its theatrical release.","url":"https://www.amcnetworks.com/press-releases/amc-features-season-finale-of-new-hit-series-anne-rices-mayfair-witches-on-february-23-along-with-series-premiere-of-sundance-nows-new-original-drama-black-snow-shudder-debuts-b/"},{"seq":13,"date":"2023-02-02","precision":"day","phase":"response","platform":"press","actor":"Kyle Edward Ball","actor_kind":"owner","text":"Ball told the Los Angeles Times he had deleted Instagram and Letterboxd as attention overwhelmed him.","url":"https://www.latimes.com/entertainment-arts/movies/story/2023-02-02/skinamarink-kyle-edward-ball-streaming-shudder"},{"seq":14,"date":"2023-07-14","precision":"day","phase":"afterlife","platform":"retail","actor":"Lunchmeat","actor_kind":"brand","text":"Lunchmeat announced a licensed, limited-edition VHS release for July 15.","url":"https://x.com/LunchmeatVHS/status/1679883503222005761"},{"seq":15,"date":"2024-10-28","precision":"day","phase":"afterlife","platform":"press","actor":"A24 / Kyle Edward Ball","actor_kind":"owner","text":"Variety reported that A24 would release Ball's next horror film, The Land of Nod.","url":"https://variety.com/2024/film/news/skinamarink-kyle-edward-ball-a24-horror-movie-the-land-of-nod-1236192427/"}]},{"id":"HIS-01185","slug":"talk-to-me-film","url":"https://howitspread.com/id/HIS-01185","title":"Talk to Me","owner":"Causeway Films; Danny and Michael Philippou (directors); A24 (US 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and Michael Philippou / Adelaide Film Festival","actor_kind":"owner","country":"AU","text":"Talk to Me premiered publicly at the Adelaide Film Festival.","url":"https://en.wikipedia.org/wiki/Talk_to_Me_(2022_film)"},{"seq":3,"date":"2023-01-21","precision":"day","phase":"jump","platform":"box-office","actor":"Sundance Film Festival","actor_kind":"brand","country":"US","text":"The film screened at Sundance’s Egyptian Theatre, where viewers questioned the directors after the premiere.","url":"https://www.sundance.org/blogs/cross-over-to-the-dark-side-with-talk-to-me/"},{"seq":4,"date":"2023-01-22","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety reviewed the YouTube creators’ first feature as an Australian supernatural thriller.","url":"https://variety.com/2023/film/reviews/talk-to-me-review-1235496108/"},{"seq":5,"date":"2023-01-25","precision":"day","phase":"commercial","platform":"press","actor":"A24 / Bankside Films","actor_kind":"owner","text":"Variety reported A24 was closing a North American deal in the high seven-figure range.","url":"https://variety.com/2023/film/festivals/a24-acquires-sundance-talk-to-me-deal-1235501539/"},{"seq":6,"date":"2023-04-11","precision":"day","phase":"response","platform":"youtube","actor":"A24","actor_kind":"owner","text":"A24 published the official trailer on YouTube.","url":"https://www.youtube.com/watch?v=aLAKJu9aJys"},{"seq":7,"date":"2023-07-28","precision":"day","phase":"jump","platform":"tiktok","actor":"TikTok viewers","actor_kind":"public","text":"TIME reported over 60 million views of TikTok videos related to the film.","url":"https://time.com/6298750/talk-to-me-directors-interview/"},{"seq":8,"date":"2023-07-28","precision":"day","phase":"commercial","platform":"box-office","actor":"A24","actor_kind":"owner","text":"A24 opened the film in 2,340 US and Canadian 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Jordan's production partnership before watching the series.","url":"https://variety.com/2020/tv/news/ken-burns-michael-jordan-the-last-dance-1234594868/"},{"seq":9,"date":"2020-05-08","precision":"day","phase":"commercial","platform":"web","actor":"eBay / PWCC","actor_kind":"brand","text":"eBay and PWCC announced two Jordan trading-card auctions tied to the series finale.","url":"https://www.ebayinc.com/stories/news/ebay-and-pwcc-partner-to-auction-high-value-michael-jordan-trading-cards/"},{"seq":10,"date":"2020-05-17","precision":"day","phase":"commercial","platform":"web","actor":"Sotheby's","actor_kind":"brand","text":"Sotheby's reported a sneaker auction record of $560,000 for Jordan's signed shoes on finale day.","url":"https://www.sothebys.com/en/press/slam-dunk-sothebys-sets-new-world-auction-record-for-any-pair-of-sneakers"},{"seq":11,"date":"2020-05-18","precision":"day","phase":"commercial","platform":"tv","actor":"ESPN","actor_kind":"owner","text":"ESPN reported a 5.6 million same-day per-episode average, its most-watched documentary content.","url":"https://espnpressroom.com/us/press-releases/2020/05/espn-sees-double-digit-viewership-increases-for-the-last-dance-finale-documentary-series-finishes-with-average-of-5-6-million-viewers-the-most-viewed-documentary-content-on-espn/"},{"seq":12,"date":"2020-05-20","precision":"day","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix said 23.8 million households outside the US had sampled the series in its first four weeks.","url":"https://variety.com/2020/digital/news/netflix-the-last-dance-viewing-households-international-1234611891/"},{"seq":13,"date":"2020-07-19","precision":"day","phase":"afterlife","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix's US release date arrived after the international run and ESPN's first window.","url":"https://www.sec.gov/Archives/edgar/data/1065280/000106528020000153/ex991q120.htm"},{"seq":14,"date":"2020-07-21","precision":"day","phase":"afterlife","platform":"audio","actor":"TIME","actor_kind":"press","text":"TIME documented rappers turning the series' characters and scenes into new lyrics.","url":"https://time.com/5869094/michael-jordan-rap-the-last-dance/"},{"seq":15,"date":"2020-12-31","precision":"year_end","phase":"afterlife","platform":"press","actor":"Television Academy","actor_kind":"brand","text":"The series won the Emmy for Outstanding Documentary or Nonfiction Series.","url":"https://www.televisionacademy.com/shows/last-dance"}]},{"id":"HIS-01188","slug":"anyone-but-you","url":"https://howitspread.com/id/HIS-01188","title":"Anyone but You","owner":"Sony Pictures / Columbia Pictures (distributor); Will Gluck 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Powell.","url":"https://www.youtube.com/watch?v=UtjH6Sk7Gxs"},{"seq":3,"date":"2023-12-11","precision":"day","phase":"precursor","platform":"box-office","actor":"Sony Pictures","actor_kind":"owner","text":"Sony held the New York premiere before the public previews.","url":"https://deadline.com/2023/12/sydney-sweeney-glen-powell-anyone-but-you-premiere-1235665377/"},{"seq":4,"date":"2023-12-19","precision":"day","phase":"seed","platform":"box-office","actor":"Sony Pictures","actor_kind":"owner","text":"Public sneak previews began; Sony advertised them in a video posted that day.","url":"https://www.youtube.com/watch?v=R4_acD2s9T0"},{"seq":5,"date":"2023-12-24","precision":"day","phase":"commercial","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"The December 22 wide release earned $6,000,344 over its first three-day weekend.","url":"https://www.the-numbers.com/movie/Anyone-But-You-%282023%29"},{"seq":6,"date":"2023-12-26","precision":"day","phase":"jump","platform":"tiktok","actor":"Bailey Hart (@ayebaibaiiii)","actor_kind":"creator","text":"Bailey Hart posted an Unwritten cinema-exit dance that Billboard later linked as an example of the trend.","url":"https://www.tiktok.com/@ayebaibaiiii/video/7316760534723005742"},{"seq":7,"date":"2023-12-31","precision":"day","phase":"commercial","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"The second three-day weekend gross rose to $8,751,971 while the theatre count stayed at 3,055.","url":"https://www.the-numbers.com/movie/Anyone-But-You-%282023%29"},{"seq":8,"date":"2024-01-03","precision":"day","phase":"response","platform":"tiktok","actor":"Natasha Bedingfield","actor_kind":"celebrity","text":"Bedingfield posted a compilation celebrating the cinema-exit videos and her song's return to a viral chart.","url":"https://www.tiktok.com/@natashabedingfield/video/7319723047286525226"},{"seq":9,"date":"2024-01-04","precision":"day","phase":"jump","platform":"audio","actor":"Billboard / Luminate","actor_kind":"press","text":"Billboard reported that Unwritten streams rose 156.3% over the previous holiday weekend.","url":"https://www.billboard.com/music/chart-beat/natasha-bedingfield-unwritten-anyone-but-you-trending-up-1235575739/"},{"seq":10,"date":"2024-01-07","precision":"week","phase":"commercial","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"January 5–7 produced the run's highest domestic three-day weekend, $9,751,317.","url":"https://www.the-numbers.com/movie/Anyone-But-You-%282023%29"},{"seq":11,"date":"2024-01-10","precision":"day","phase":"jump","platform":"instagram","actor":"Audience members","actor_kind":"public","text":"Bloomberg reported women sharing reactions on Instagram, X and TikTok, with Sweeney reposting them.","url":"https://www.businesstimes.com.sg/lifestyle/sony-lands-surprise-box-office-hit-anyone-you"},{"seq":12,"date":"2024-01-18","precision":"day","phase":"press","platform":"press","actor":"The Hollywood Reporter","actor_kind":"press","text":"THR reported that Sony urged viewers to film recreations and that TikTok videos sent students to a sold-out screening.","url":"https://www.hollywoodreporter.com/movies/movie-news/anyone-but-you-tiktok-rom-com-1235790473/"},{"seq":13,"date":"2024-02-09","precision":"day","phase":"response","platform":"box-office","actor":"Sony Pictures","actor_kind":"owner","text":"Sony released The Valentine Encore with bonus footage in North America, the UK and Australia.","url":"https://deadline.com/2024/02/anyone-but-you-global-box-office-milestones-marketing-highlights-sydney-sweeney-glen-powell-1235841791/"},{"seq":14,"date":"2024-02-20","precision":"day","phase":"peak","platform":"web","actor":"Sony Pictures","actor_kind":"owner","text":"Sony released the film for digital purchase.","url":"https://variety.com/2024/shopping/news/how-to-watch-anyone-but-you-online-streaming-1235918043/"},{"seq":15,"date":"2024-02-29","precision":"day","phase":"commercial","platform":"box-office","actor":"Worldwide moviegoers","actor_kind":"public","text":"Deadline reported that the film had crossed $200 million worldwide the previous weekend.","url":"https://deadline.com/2024/02/anyone-but-you-global-box-office-milestones-marketing-highlights-sydney-sweeney-glen-powell-1235841791/"},{"seq":16,"date":"2024-05-02","precision":"day","phase":"commercial","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline estimated $103 million in net profit and $65 million in global marketing costs.","url":"https://deadline.com/2024/05/most-profitable-movies-2023-biggest-returns-1235901633/"}]},{"id":"HIS-01189","slug":"bluey","url":"https://howitspread.com/id/HIS-01189","title":"Bluey","owner":"Ludo Studio; Joe Brumm (creator); BBC Studios 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most-streamed US title of 2023 with 43.9 billion viewing minutes.","url":"https://www.nielsen.com/insights/2024/streaming-unwrapped-streaming-viewership-goes-to-the-library-in-2023/"},{"seq":12,"date":"2024-04-10","precision":"day","phase":"press","platform":"press","actor":"Deadline / Joe Brumm","actor_kind":"press","text":"Deadline interviewed Joe Brumm as online speculation surrounded the extended episode The Sign.","url":"https://deadline.com/2024/04/bluey-joe-brumm-interview-sign-special-episode-1235867154/"},{"seq":13,"date":"2024-04-22","precision":"day","phase":"peak","platform":"web","actor":"Disney+","actor_kind":"brand","text":"Disney reported 10.4 million first-week views for The Sign, its biggest Bluey episode premiere.","url":"https://thewaltdisneycompany.com/news/the-sign-marks-biggest-bluey-episode-premiere-ever-with-10-4-million-views-on-disney/"},{"seq":14,"date":"2024-12-17","precision":"day","phase":"response","platform":"press","actor":"BBC Studios / Disney / Ludo 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Lane and specials after CoComelon reached its Top 10 in 29 countries.","url":"https://about.netflix.com/en/news/kids-sensations-cocomelon-and-little-baby-bum-get-all-new-animated-series"},{"seq":11,"date":"2021-11-04","precision":"day","phase":"commercial","platform":"press","actor":"Kevin Mayer and Tom Staggs’ venture","actor_kind":"brand","text":"Variety reported a deal to acquire Moonbug, CoComelon’s parent, for a reported $3 billion.","url":"https://variety.com/2021/digital/news/cocomelon-moonbug-entertainment-sale-blackstone-kevin-mayer-tom-staggs-1235104224/"},{"seq":12,"date":"2021-12-31","precision":"year_end","phase":"backlash","platform":"instagram","actor":"Jerrica Sannes","actor_kind":"creator","text":"Sannes called CoComelon hyperstimulating on Instagram; parents debated stopping the show."},{"seq":13,"date":"2022-01-18","precision":"day","phase":"commercial","platform":"audio","actor":"Spotify","actor_kind":"brand","text":"Spotify announced a CoComelon Story Time deal and a January 24 launch for Premium Family subscribers.","url":"https://newsroom.spotify.com/2022-01-18/head-of-kids-audio-content-verdell-walker-explains-spotifys-partnership-with-cocomelon-and-introduces-four-exciting-new-shows-for-families/"},{"seq":14,"date":"2022-03-16","precision":"day","phase":"jump","platform":"tiktok","actor":"Parents posting on TikTok","actor_kind":"public","text":"TIME reported dozens of TikToks showing toddlers running toward the sound of CoComelon’s theme.","url":"https://time.com/6157797/cocomelon-success-children-entertainment/"},{"seq":15,"date":"2024-06-10","precision":"day","phase":"backlash","platform":"press","actor":"The New Yorker","actor_kind":"press","text":"The New Yorker examined its attention tactics and reported no evidence it caused developmental delays.","url":"https://www.newyorker.com/magazine/2024/06/17/cocomelon-children-television-youtube-netflix"},{"seq":16,"date":"2025-05-25","precision":"day","phase":"afterlife","platform":"web","actor":"Disney+ / Netflix","actor_kind":"brand","text":"THR reported a Disney+ deal for 2027; sources disputed why Netflix’s CoComelon licence would end.","url":"https://www.hollywoodreporter.com/tv/tv-news/cocomelon-move-netflix-disney-1236229955/"}]},{"id":"HIS-01201","slug":"fidget-spinner","url":"https://howitspread.com/id/HIS-01201","title":"Fidget 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fingernail.","url":"https://time.com/4791997/fidget-spinner-finger-nails/"},{"seq":12,"date":"2017-06-12","precision":"day","phase":"commercial","platform":"retail","actor":"Square merchants","actor_kind":"public","text":"Yahoo reported 151,241 May spinner sales through Square and a slowdown in early June.","url":"https://finance.yahoo.com/news/two-charts-show-meteoric-rise-fidget-spinners-204612470.html"},{"seq":13,"date":"2017-06-20","precision":"day","phase":"jump","platform":"web","actor":"Google","actor_kind":"brand","text":"TIME reported a playable spinner in Google search results after Reddit users found it.","url":"https://time.com/4825036/google-fidget-spinner/"},{"seq":14,"date":"2017-08-10","precision":"day","phase":"backlash","platform":"web","actor":"US Consumer Product Safety Commission","actor_kind":"brand","text":"CPSC warned about choking hazards, swallowed batteries and fires involving powered spinners.","url":"https://www.cpsc.gov/about-cpsc/chairman/ann-marie-buerkle/statements/statement-from-acting-chairman-ann-marie-buerkle-1"},{"seq":15,"date":"2017-12-31","precision":"year_end","phase":"afterlife","platform":"web","actor":"Google","actor_kind":"brand","text":"Google listed Fidget Spinner tenth among its US trending searches for 2017.","url":"https://trends.google.com/trends/yis/2017/US/"},{"seq":16,"date":"2018-01-24","precision":"day","phase":"backlash","platform":"retail","actor":"Fashion Accessory Bazaar / CPSC","actor_kind":"brand","text":"CPSC announced a recall of about 20,000 Pokémon spinner keychains for a choking hazard.","url":"https://www.cpsc.gov/Recalls/2018/Fashion-Accessory-Bazaar-Recalls-Fidget-Spinner-Keychains-Due-to-Choking-Hazard"}]},{"id":"HIS-01202","slug":"im-glad-my-mom-died","url":"https://howitspread.com/id/HIS-01202","title":"I'm Glad My Mom Died","owner":"Jennette McCurdy; Simon & Schuster 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in which Atlanta singles got engaged before meeting face to face.","url":"https://www.netflix.com/title/80996601"},{"seq":3,"date":"2020-02-16","precision":"day","phase":"jump","platform":"audio","actor":"AfterBuzz TV","actor_kind":"press","text":"AfterBuzz TV published its first episode recap as a Love Is Blind after-show podcast.","url":"https://feeds.megaphone.fm/BUZZ7951847784"},{"seq":4,"date":"2020-02-20","precision":"day","phase":"jump","platform":"x","actor":"@nouvellecreatu1","actor_kind":"creator","text":"A viewer posted a clip reacting to Jessica letting her dog drink from her wine glass.","url":"https://x.com/nouvellecreatu1/status/1230506839810465794"},{"seq":5,"date":"2020-02-24","precision":"day","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix's newly launched U.S. rankings listed Love Is Blind first among both all titles and TV 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for July 26–August 1.","url":"https://www.thewrap.com/love-is-blind-reunion-series-after-the-altar-netflix-video/"}]},{"id":"HIS-01204","slug":"running-up-that-hill-2022","url":"https://howitspread.com/id/HIS-01204","title":"Running Up That Hill (2022 revival)","owner":"Kate Bush","kind":"music","sector":"entertainment","origin":"seeded","region":"GB","seed_date":"2022-05-27","peak_date":"2022-06-06","origin_platform":"tv","platforms":"tv;press;audio;tiktok;x;web;retail","mechanics":"nostalgia-revival;audio-meme;platform-jump;press-loop;controversy","score":63,"band":"Viral","provisional":false,"coverage":1,"reach":60,"contagion":70,"breadth":80,"velocity":51,"longevity":46,"events":16,"sources":25,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2022-05-27","precision":"day","phase":"seed","platform":"tv","actor":"Netflix / Kate Bush","actor_kind":"owner","text":"Netflix released Stranger Things 4 Volume I, with Bush’s song in the 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conditioning.","url":"https://www.politifact.com/factchecks/2023/jul/14/tiktok-posts/studio-behind-sound-of-freedom-rejects-claim-amc-i/"},{"seq":8,"date":"2023-07-12","precision":"day","phase":"jump","platform":"x","actor":"Adam Aron / AMC Theatres","actor_kind":"brand","text":"AMC CEO Adam Aron rejected screening-sabotage claims on Twitter and said over one million had watched at AMC.","url":"https://www.politifact.com/factchecks/2023/jul/14/tiktok-posts/studio-behind-sound-of-freedom-rejects-claim-amc-i/"},{"seq":9,"date":"2023-07-13","precision":"day","phase":"response","platform":"web","actor":"Angel Studios","actor_kind":"owner","text":"Angel rejected claims that AMC sabotaged screenings and asked fans to support theater staff.","url":"https://www.angel.com/press/release/angel-studios-statement-on-sound-of-freedom-and-amc-theaters"},{"seq":10,"date":"2023-07-13","precision":"day","phase":"press","platform":"press","actor":"Donald Trump / Trump 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articles.","url":"https://api.gdeltproject.org/api/v2/doc/doc?mode=timelinevolraw&format=json&query=%22Caitlin%20Clark%22%20AND%20(%22effect%22%20OR%20%22viewership%22%20OR%20%22tickets%22)&startdatetime=20211209000000&enddatetime=20250407000000"},{"seq":14,"date":"2024-05-14","precision":"day","phase":"commercial","platform":"tv","actor":"ESPN","actor_kind":"press","text":"Clark's regular-season WNBA debut drew a network-reported 2.1 million viewers across ESPN platforms.","url":"https://espnpressroom.com/us/press-releases/2024/05/indiana-fever-at-connecticut-sun-most-watched-wnba-game-on-espn-platforms-ever/"},{"seq":15,"date":"2024-09-27","precision":"day","phase":"afterlife","platform":"retail","actor":"WNBA","actor_kind":"brand","text":"The WNBA reported a Fever season attendance record and league merchandise growth.","url":"https://www.wnba.com/webview/news/wnba-delivers-record-setting-2024-season"}]},{"id":"HIS-01217","slug":"costco-gold-bars","url":"https://howitspread.com/id/HIS-01217","title":"Costco gold bars","owner":"Costco Wholesale (retailer); PAMP Suisse and Rand Refinery (suppliers)","kind":"product","sector":"retail","origin":"seeded","region":"US","seed_date":"2023-06-01","peak_date":"2024-04-10","origin_platform":"retail","platforms":"retail;web;reddit;tiktok;press;facebook;x;tv","mechanics":"scarcity-drop;platform-jump;press-loop;sell-out-loop;resale-market","score":50,"band":"Notable","provisional":true,"coverage":0.2,"reach":null,"contagion":null,"breadth":50,"velocity":null,"longevity":null,"events":16,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2023-06-01","precision":"month","phase":"seed","platform":"retail","actor":"Costco","actor_kind":"owner","country":"US","text":"Costco began selling one-ounce gold bars in the United States online and in stores.","url":"https://www.costco.com/1-oz-Gold-Bar-PAMP-Suisse-Lady-Fortuna-Veriscan-(New-In-Assay).product.1748080.html"},{"seq":2,"date":"2023-06-22","precision":"day","phase":"jump","platform":"web","actor":"sslussa / Slickdeals","actor_kind":"creator","text":"sslussa posted Costco's PAMP gold-bar offer on Slickdeals.","url":"https://slickdeals.net/f/16735526-1-oz-gold-bar-pamp-suisse-lady-fortuna-veriscan-new-in-assay-1899-99"},{"seq":3,"date":"2023-07-31","precision":"day","phase":"jump","platform":"reddit","actor":"Tasty_Money4581","actor_kind":"creator","text":"Tasty_Money4581 shared a Costco gold purchase on r/Costco.","url":"https://www.reddit.com/r/Costco/comments/15ewhyq/that_costco_gold_special_round_2/"},{"seq":4,"date":"2023-08-30","precision":"day","phase":"jump","platform":"tiktok","actor":"midlifecrisisgirl","actor_kind":"creator","text":"midlifecrisisgirl posted an unboxing of the gold bars she said she had bought impulsively at Costco.","url":"https://www.tiktok.com/@midlifecrisisgirl/video/7273244511709482271"},{"seq":5,"date":"2023-09-26","precision":"day","phase":"response","platform":"web","actor":"Richard Galanti / Costco","actor_kind":"owner","text":"Galanti said online gold bars typically sold out within hours, with a two-bar limit per member.","url":"https://www.fool.com/earnings/call-transcripts/2023/09/26/costco-wholesale-cost-q4-2023-earnings-call-transc/"},{"seq":6,"date":"2023-09-27","precision":"day","phase":"press","platform":"press","actor":"CNBC / Jeff Cox","actor_kind":"press","text":"CNBC covered the sell-outs and linked Reddit discussions of Costco's gold-bar prices.","url":"https://www.nbclosangeles.com/news/business/money-report/costco-is-selling-gold-bars-and-they-are-selling-out-within-a-few-hours/3232772/"},{"seq":7,"date":"2023-12-14","precision":"day","phase":"commercial","platform":"retail","actor":"Richard Galanti / Costco","actor_kind":"owner","text":"Galanti reported more than $100 million in gold sales during the fiscal first quarter.","url":"https://www.fool.com/earnings/call-transcripts/2023/12/15/costco-wholesale-cost-q1-2024-earnings-call-transc/"},{"seq":8,"date":"2024-01-08","precision":"day","phase":"jump","platform":"facebook","actor":"Costco and gold Facebook groups","actor_kind":"public","text":"The Wall Street Journal reported that Facebook groups and Reddit boards shared gold-restock alerts.","url":"https://www.wsj.com/public/resources/documents/KoC5pbkTXDXGWGchCrBG-WSJNewsPaper-1-8-2024.pdf"},{"seq":9,"date":"2024-03-07","precision":"day","phase":"response","platform":"web","actor":"Richard Galanti / Costco","actor_kind":"owner","text":"Galanti said gold and recently added silver led areas of e-commerce strength.","url":"https://www.fool.com/earnings/call-transcripts/2024/03/07/costco-wholesale-cost-q2-2024-earnings-call-transc/"},{"seq":10,"date":"2024-04-09","precision":"day","phase":"jump","platform":"x","actor":"Adam Singer","actor_kind":"creator","text":"Adam Singer posted a We Are Not the Same meme about buying gold at Costco.","url":"https://x.com/AdamSinger/status/1777786560882123241"},{"seq":11,"date":"2024-04-10","precision":"day","phase":"peak","platform":"press","actor":"CBS News","actor_kind":"press","text":"CBS reported Wells Fargo's estimate of $100M-$200M in monthly gold and silver sales.","url":"https://www.cbsnews.com/news/costco-gold-bar-sales-inflation-silver-coins-2024/"},{"seq":12,"date":"2024-04-10","precision":"day","phase":"jump","platform":"tv","actor":"CNN / Connect the World","actor_kind":"press","text":"CNN discussed Costco gold bars alongside inflation and the gold-price rally.","url":"https://transcripts.cnn.com/show/ctw/date/2024-04-10/segment/01"},{"seq":13,"date":"2024-04-22","precision":"day","phase":"backlash","platform":"press","actor":"The Wall Street Journal","actor_kind":"press","text":"The Wall Street Journal reported that a buyer called five dealers before selling his Costco bar at a loss.","url":"https://www.wsj.com/public/resources/documents/0LBpbhpzc7f0w6n5xNT9-WSJNewsPaper-4-22-2024.pdf"},{"seq":14,"date":"2024-09-28","precision":"day","phase":"commercial","platform":"retail","actor":"Costco / New Jersey shoppers","actor_kind":"public","text":"Bloomberg observed a New Jersey Costco promoting one-ounce Diwali gold bars in a glass case.","url":"https://www.investmentnews.com/alternatives/dumb-buying-costco-gold-bars-a-hot-commodity-as-bullion-prices-break-records/257566"},{"seq":15,"date":"2024-10-07","precision":"day","phase":"afterlife","platform":"retail","actor":"Bloomberg","actor_kind":"press","text":"Bloomberg reported that 77% of surveyed bullion-stockist Costco stores had sold out in early October.","url":"https://www.investmentnews.com/alternatives/dumb-buying-costco-gold-bars-a-hot-commodity-as-bullion-prices-break-records/257566"},{"seq":16,"date":"2025-05-23","precision":"day","phase":"press","platform":"press","actor":"Money","actor_kind":"press","text":"Money reported a maximum of two gold bars in one transaction per membership every 24 hours.","url":"https://money.com/costco-limits-gold-sales/"}]},{"id":"HIS-01218","slug":"it-ends-with-us","url":"https://howitspread.com/id/HIS-01218","title":"It Ends with Us","owner":"Colleen Hoover (author); Atria Books (publisher)","kind":"book","sector":"media","origin":"mixed","region":"US","seed_date":"2016-08-02","peak_date":"2022-12-31","origin_platform":"retail","platforms":"retail;press;tiktok;instagram;box-office","mechanics":"nostalgia-revival;platform-jump;press-loop;controversy","score":41,"band":"Notable","provisional":false,"coverage":0.8,"reach":45,"contagion":null,"breadth":70,"velocity":1,"longevity":36,"events":16,"sources":22,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2016-08-02","precision":"day","phase":"seed","platform":"retail","actor":"Colleen Hoover / Atria Books","actor_kind":"owner","country":"US","text":"Atria published It Ends with Us, a novel about Lily Bloom and an abusive relationship.","url":"https://www.colleenhoover.com/products/it-ends-with-us"},{"seq":2,"date":"2016-08-03","precision":"day","phase":"press","platform":"press","actor":"New York Daily News","actor_kind":"press","text":"The Daily News interviewed Hoover about the novel and its basis in her mother’s life.","url":"https://www.nydailynews.com/2016/08/03/new-adult-author-colleen-hoover-releases-novel-it-ends-with-us/"},{"seq":3,"date":"2019-07-15","precision":"day","phase":"response","platform":"press","actor":"Justin Baldoni","actor_kind":"celebrity","text":"Baldoni announced he had optioned the novel for a film through Wayfarer Entertainment.","url":"https://variety.com/2019/film/news/justin-baldoni-it-ends-with-us-movie-jane-the-virgin-1203268293/"},{"seq":4,"date":"2020-11-01","precision":"month","phase":"commercial","platform":"retail","actor":"Atria Books","actor_kind":"owner","text":"Atria first noticed a sales bump after several years of weekly sales rarely exceeding triple digits.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/87304-how-tiktok-makes-backlist-books-into-bestsellers.html"},{"seq":5,"date":"2021-03-01","precision":"month","phase":"jump","platform":"tiktok","actor":"Eloise Hampson (@kazzledazzlesteponme)","actor_kind":"creator","text":"In late March, Hampson posted two TikToks about crying over the novel’s ending.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/87304-how-tiktok-makes-backlist-books-into-bestsellers.html"},{"seq":6,"date":"2021-08-14","precision":"week","phase":"commercial","platform":"retail","actor":"US print buyers / NPD BookScan","actor_kind":"public","text":"Weekly sales exceeded 29,000 copies in the week ended August 14, according to BookScan.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/87304-how-tiktok-makes-backlist-books-into-bestsellers.html"},{"seq":7,"date":"2021-09-03","precision":"day","phase":"jump","platform":"retail","actor":"Barnes & Noble","actor_kind":"brand","text":"PW reported that Barnes & Noble stores featured the novel on BookTok and Hoover displays.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/87304-how-tiktok-makes-backlist-books-into-bestsellers.html"},{"seq":8,"date":"2021-12-31","precision":"year_end","phase":"commercial","platform":"retail","actor":"US print buyers / NPD BookScan","actor_kind":"public","text":"BookScan recorded 768,693 paperback copies in its reporting year ending January 1, 2022.","url":"https://www.publishersweekly.com/pw/nielsen/top100/20220110.html"},{"seq":9,"date":"2022-02-11","precision":"day","phase":"response","platform":"press","actor":"Atria Books","actor_kind":"owner","text":"Atria announced It Starts with Us, a sequel to the TikTok-revived novel.","url":"https://www.publishersweekly.com/pw/newsbrief/index.html?record=3611"},{"seq":10,"date":"2022-12-31","precision":"year_end","phase":"peak","platform":"retail","actor":"US print buyers / NPD BookScan","actor_kind":"public","text":"The paperback sold 2,729,007 copies in 2022 and led PW’s annual list, the case’s sales milestone.","url":"https://www.publishersweekly.com/pw/nielsen/top100/20230109.html"},{"seq":11,"date":"2023-01-13","precision":"day","phase":"backlash","platform":"instagram","actor":"Colleen Hoover / Atria Books","actor_kind":"owner","text":"CNN reported that Hoover apologised and Atria cancelled a planned colouring book after reader criticism.","url":"https://www.cnn.com/style/article/colleen-hoover-coloring-book-cancellation-intl-scli/index.html"},{"seq":12,"date":"2023-12-31","precision":"year_end","phase":"commercial","platform":"retail","actor":"US print buyers / Circana BookScan","actor_kind":"public","text":"The novel again led PW’s annual bestseller list, ahead of its sequel.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/94047-women-ruled-the-2023-bestseller-list.html"},{"seq":13,"date":"2024-02-28","precision":"day","phase":"commercial","platform":"retail","actor":"Olive & June / Colleen Hoover","actor_kind":"brand","text":"Olive & June launched nail colours based on Hoover’s book covers, including It Ends with Us.","url":"https://www.glossy.co/pop/olive-june-marries-booktok-and-nailtok-with-new-colleen-hoover-collaboration/"},{"seq":14,"date":"2024-08-09","precision":"week","phase":"commercial","platform":"box-office","actor":"US and Canadian cinema audiences","actor_kind":"public","text":"The adaptation opened domestically to $50,016,652 on a reported production budget of $25 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AMC","actor_kind":"owner","country":"US","text":"Fans saw the film at an advance Comic-Con screening in San Diego.","url":"https://www.cinemablend.com/movies/were-co-hosting-a-screening-of-the-exciting-new-horror-movie-barbarian-with-amc-at-san-diego-comic-con"},{"seq":3,"date":"2022-07-23","precision":"day","phase":"jump","platform":"x","actor":"Ryan Scott, Carson Timar and Phil Diego","actor_kind":"creator","text":"Early viewers urged people to see it blind in tweets collected by /Film.","url":"https://www.slashfilm.com/938214/barbarian-early-buzz-the-wtf-movie-of-the-year-comic-con/"},{"seq":4,"date":"2022-09-07","precision":"day","phase":"press","platform":"press","actor":"The Hollywood Reporter","actor_kind":"press","text":"Frank Scheck praised its twists and said describing anything after the first act would spoil them.","url":"https://www.hollywoodreporter.com/movies/movie-reviews/barbarian-bill-skarsgard-georgina-campbell-1235205019/"},{"seq":5,"date":"2022-09-09","precision":"day","phase":"commercial","platform":"box-office","actor":"20th Century Studios","actor_kind":"owner","text":"The film opened wide in US theaters through 20th Century Studios.","url":"https://www.20thcenturystudios.com/movies/barbarian"},{"seq":6,"date":"2022-09-11","precision":"week","phase":"commercial","platform":"box-office","actor":"US and Canadian audiences","actor_kind":"public","text":"It topped the domestic box office with a $10.54M opening weekend.","url":"https://deadline.com/2022/09/box-office-barbarian-brahmastra-part-one-shiva-1235114007/"},{"seq":7,"date":"2022-09-19","precision":"day","phase":"commercial","platform":"box-office","actor":"US and Canadian audiences","actor_kind":"public","text":"Deadline reported a $6.5M second weekend, down 38%, after predicting a steeper decline.","url":"https://deadline.com/2022/09/box-office-the-woman-king-viola-davis-1235120586/"},{"seq":8,"date":"2022-09-23","precision":"day","phase":"response","platform":"box-office","actor":"Disney / 20th Century Studios","actor_kind":"owner","text":"The studio expanded the film from 2,340 to 2,890 theaters in its third weekend.","url":"https://variety.com/2022/film/box-office/dont-worry-darling-opening-weekend-1235382445/"},{"seq":9,"date":"2022-09-30","precision":"day","phase":"response","platform":"youtube","actor":"20th Century Studios","actor_kind":"owner","text":"The studio promoted a new trailer billed as Justin Long's New Movie.","url":"https://theplaylist.net/justin-longs-new-movie-trailer-20th-century-studios-has-sly-clever-meta-fun-with-its-latest-barbarian-trailer-20220930/"},{"seq":10,"date":"2022-10-04","precision":"day","phase":"press","platform":"press","actor":"Vulture","actor_kind":"press","text":"Vulture reported that Disney had marketed the film to feel like a discovery.","url":"https://www.vulture.com/2022/10/no-one-in-hollywood-wanted-to-make-barbarian.html"},{"seq":11,"date":"2022-10-25","precision":"day","phase":"jump","platform":"web","actor":"HBO Max","actor_kind":"brand","text":"The film began streaming on HBO Max while it was still playing in theaters.","url":"https://variety.com/2022/film/news/barbarian-how-to-watch-online-hbo-max-1235398412/"},{"seq":12,"date":"2022-10-30","precision":"day","phase":"afterlife","platform":"x","actor":"Viewers watching at home","actor_kind":"public","text":"Vanity Fair covered a wave of memes about the film after its streaming release.","url":"https://www.vanityfair.com/hollywood/2022/10/barbarian-memes-dominate-halloweekend-as-breakout-success-hits-streaming"},{"seq":13,"date":"2022-11-01","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"The largest seven-day Wikipedia window ended November 1, after streaming launched and memes spread.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Barbarian_(2022_film)/daily/2022052300/2024072100"},{"seq":14,"date":"2023-03-16","precision":"day","phase":"afterlife","platform":"press","actor":"Critics Choice Association","actor_kind":"brand","text":"The film won Best Horror Movie at the Critics Choice Super Awards.","url":"https://www.hollywoodreporter.com/movies/movie-news/critics-choice-super-awards-2023-winners-list-1235354402/"},{"seq":15,"date":"2023-10-27","precision":"day","phase":"afterlife","platform":"press","actor":"Diversion3 Entertainment","actor_kind":"brand","text":"Variety reported development of a console and PC game based on the film's characters and creatures.","url":"https://variety.com/2023/film/news/barbarian-video-game-adaptation-diversion3-1235770779/"}]},{"id":"HIS-01220","slug":"paranormal-activity","url":"https://howitspread.com/id/HIS-01220","title":"Paranormal Activity","owner":"Oren Peli 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its remake after frightened viewers walked out of a test screening.","url":"https://www.latimes.com/archives/la-xpm-2009-sep-20-ca-paranormal20-story.html"},{"seq":3,"date":"2009-09-01","precision":"month","phase":"jump","platform":"x","actor":"Telluride viewers","actor_kind":"public","text":"Telluride viewers posted reviews and tweets after a free outdoor screening.","url":"https://www.latimes.com/archives/la-xpm-2009-sep-20-ca-paranormal20-story.html"},{"seq":4,"date":"2009-09-15","precision":"day","phase":"response","platform":"web","actor":"Paramount Pictures","actor_kind":"owner","text":"Paramount released a trailer built around test audiences' reactions, filmed in night vision.","url":"https://www.slashfilm.com/505401/paramounts-official-paranormal-activity-movie-trailer/"},{"seq":5,"date":"2009-09-24","precision":"day","phase":"response","platform":"box-office","actor":"Paramount Pictures","actor_kind":"owner","text":"Paramount gave fan sites midnight screenings to host alongside the Fantastic Fest launch.","url":"https://www.indiewire.com/2009/10/with-paranormal-activity-paramount-sets-new-marketing-model-239421/"},{"seq":6,"date":"2009-09-25","precision":"day","phase":"commercial","platform":"box-office","actor":"US moviegoers","actor_kind":"public","text":"The midnight rollout opened in 12 theaters and earned $77,873 over the weekend.","url":"https://www.the-numbers.com/movie/Paranormal-Activity"},{"seq":7,"date":"2009-09-27","precision":"day","phase":"response","platform":"press","actor":"Paramount Pictures","actor_kind":"owner","text":"Paramount reported sell-outs at 11 of 12 venues and planned more midnight bookings.","url":"https://www.latimes.com/archives/blogs/company-town-blog/story/2009-09-27/paranormal-activity-expanding-after-selling-out-nearly-all-midnight-shows"},{"seq":8,"date":"2009-10-04","precision":"day","phase":"response","platform":"press","actor":"Paramount Pictures","actor_kind":"owner","text":"Paramount announced an October 9 expansion with daytime shows after midnight sell-outs.","url":"https://deadline.com/2009/10/freakishly-good-gross-for-paranormal-activity-16867/"},{"seq":9,"date":"2009-10-06","precision":"day","phase":"response","platform":"web","actor":"Paramount Pictures","actor_kind":"owner","text":"Paramount pledged nationwide release if Eventful requests reached one million.","url":"https://legacy.aintitcool.com/node/42630"},{"seq":10,"date":"2009-10-13","precision":"day","phase":"jump","platform":"facebook","actor":"Facebook users","actor_kind":"public","text":"Fans posted video reviews and shared reactions in Facebook status updates.","url":"https://e-strategy.com/2009/10/13/paranormal-activity-fans-will-low-budget-digital-video-horror-film-into-theaters/"},{"seq":11,"date":"2009-10-16","precision":"day","phase":"commercial","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"The wider release earned $19.6 million across 763 theaters over the weekend.","url":"https://www.the-numbers.com/movie/Paranormal-Activity"},{"seq":12,"date":"2009-10-23","precision":"week","phase":"peak","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"It beat Saw VI to No. 1 with $21.1 million, its largest domestic weekend in the original run.","url":"https://www.the-numbers.com/movie/Paranormal-Activity"},{"seq":13,"date":"2009-11-13","precision":"day","phase":"commercial","platform":"box-office","actor":"US and Canadian moviegoers","actor_kind":"public","text":"Domestic ticket sales passed $100 million.","url":"https://www.the-numbers.com/movie/Paranormal-Activity"},{"seq":14,"date":"2009-12-09","precision":"day","phase":"afterlife","platform":"app-store","actor":"IDW Publishing","actor_kind":"brand","text":"IDW released The Search For Katie as an iPhone and iPod touch digital comic.","url":"https://trendingpopculture.com/paranormal-activity-continues-in-idws-first-exclusive-digital-comic-2/"},{"seq":15,"date":"2009-12-11","precision":"day","phase":"afterlife","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times reported that the hit had prompted a Paramount microbudget division.","url":"https://www.latimes.com/archives/la-xpm-2009-dec-11-la-fi-ct-paramount11-2009dec11-story.html"},{"seq":16,"date":"2010-03-08","precision":"day","phase":"afterlife","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME covered Steve Martin and Alec Baldwin's Oscars parody of the film.","url":"https://content.time.com/time/specials/packages/article/0%2C28804%2C1970458_1970459_1970430%2C00.html"}]},{"id":"HIS-01221","slug":"severance-series","url":"https://howitspread.com/id/HIS-01221","title":"Severance","owner":"Apple TV+ (distributor); Dan Erickson (creator); Fifth Season 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viewers.","url":"https://deadline.com/2025/02/severance-ratings-season-2-apple-most-watched-series-1236294760/"},{"seq":11,"date":"2025-03-21","precision":"day","phase":"response","platform":"web","actor":"Apple TV+","actor_kind":"owner","text":"Apple renewed the series for a third season as the second-season finale arrived.","url":"https://www.apple.com/tv-pr/news/2025/03/praise-kier-apples-global-hit-emmy-and-peabody-award-winning-workplace-thriller-severance-lands-season-three-renewal/"},{"seq":12,"date":"2025-03-21","precision":"day","phase":"afterlife","platform":"instagram","actor":"IKEA","actor_kind":"brand","text":"IKEA published a rendered version of the Lumon office using its own furniture.","url":"https://shortyawards.com/18th/ikea-severance-inspired-responsive"},{"seq":13,"date":"2025-03-23","precision":"week","phase":"peak","platform":"web","actor":"U.S. streaming audiences","actor_kind":"public","text":"Nielsen viewing hit its season-two rollout high of 876 million 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pets.","url":"https://www.bandainamco.co.jp/en/releases/images/3/25977.pdf"},{"seq":14,"date":"2017-03-27","precision":"day","phase":"afterlife","platform":"web","actor":"TamaTalk members / collectors","actor_kind":"public","text":"The Ringer documented fan diaries, memorials, translations and communities across social networks.","url":"https://www.theringer.com/2017/03/27/tech/tamagotchi-collectors-bandai-digital-pets-9b946143c747"},{"seq":15,"date":"2017-10-10","precision":"day","phase":"afterlife","platform":"press","actor":"Bandai America","actor_kind":"owner","text":"Bandai announced a miniature Tamagotchi revival and said it was sending products to influencers.","url":"https://www.alistdaily.com/visual-id/bandai-brings-back-tamagotchi-by-using-90s-nostalgia/"},{"seq":16,"date":"2024-09-20","precision":"day","phase":"afterlife","platform":"retail","actor":"Bandai Namco","actor_kind":"owner","country":"GB","text":"The BBC reported a London shop and Bandai’s claim that global sales 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hung a BELIEVE sign in their media conference room.","url":"https://www.espn.com/nfl/story/_/id/32305856/atlanta-falcons-go-all-ted-lasso-believe-ahead-london-game"},{"seq":12,"date":"2022-09-12","precision":"day","phase":"afterlife","platform":"tv","actor":"Television Academy","actor_kind":"brand","text":"Ted Lasso won outstanding comedy series for its second consecutive season.","url":"https://www.apple.com/newsroom/2022/09/apples-ted-lasso-wins-back-to-back-emmy-awards-for-outstanding-comedy-series/"},{"seq":13,"date":"2022-09-30","precision":"day","phase":"jump","platform":"web","actor":"EA Sports","actor_kind":"brand","text":"FIFA 23 launched with AFC Richmond, its stadium and Ted Lasso available in the game.","url":"https://www.ea.com/games/battlefield/news/fifa-23-ted-lasso-afc-richmond"},{"seq":14,"date":"2023-03-20","precision":"day","phase":"jump","platform":"tv","actor":"White House","actor_kind":"brand","text":"The cast joined the White House briefing to discuss mental 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domestically.","url":"https://deadline.com/2022/09/box-office-spider-man-no-way-home-top-gun-maverick-national-cinema-day-1235107189/"},{"seq":16,"date":"2022-12-28","precision":"day","phase":"afterlife","platform":"web","actor":"Paramount+","actor_kind":"owner","text":"Paramount+ said the film set its domestic premiere-weekend record without disclosing viewer totals.","url":"https://deadline.com/2022/12/top-gun-maverick-premiere-weekend-viewership-record-paramount-plus-1235207692/"}]},{"id":"HIS-01225","slug":"weapons-film","url":"https://howitspread.com/id/HIS-01225","title":"Weapons","owner":"Warner Bros. / New Line Cinema; Zach Cregger 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Bros.","actor_kind":"owner","text":"Warner released the first full trailer; Deadline covered its missing-classroom premise.","url":"https://deadline.com/video/weapons-trailer-julia-garner-zach-cregger/"},{"seq":3,"date":"2025-06-23","precision":"day","phase":"precursor","platform":"youtube","actor":"Warner Bros.","actor_kind":"owner","text":"A countdown livestream led into the second trailer and another set of unexplained images.","url":"https://www.thewrap.com/weapons-trailer-zach-cregger-josh-brolin-julia-garner/"},{"seq":4,"date":"2025-07-31","precision":"day","phase":"precursor","platform":"box-office","actor":"Warner Bros.","actor_kind":"owner","text":"The cast and invited guests attended the Los Angeles premiere at the United Theater.","url":"https://www.thehypemagazine.com/2025/08/03/photos-weapons-los-angeles-premiere-7-31/"},{"seq":5,"date":"2025-08-05","precision":"day","phase":"seed","platform":"box-office","actor":"Warner Bros. Switzerland / Pathé Cinemas","actor_kind":"owner","country":"CH","text":"Pathé offered ticketed public previews in four Swiss cinemas before the general release.","url":"https://outnow.ch/Wettbewerbe/2025/07/28/Weapons/"},{"seq":6,"date":"2025-08-06","precision":"day","phase":"commercial","platform":"box-office","actor":"Warner Bros.","actor_kind":"owner","country":"IT","text":"The film entered public theatrical release in Italy, France and Belgium before its North American opening.","url":"https://www.warnerbros.com/movies/weapons"},{"seq":7,"date":"2025-08-08","precision":"day","phase":"jump","platform":"x","actor":"@luv2read13","actor_kind":"creator","text":"X user @luv2read13 posted an early running-pose meme.","url":"https://x.com/luv2read13/status/1953845816134607353"},{"seq":8,"date":"2025-08-10","precision":"day","phase":"commercial","platform":"box-office","actor":"North American audiences","actor_kind":"public","text":"The film topped the domestic opening-weekend chart with $43,501,217.","url":"https://www.the-numbers.com/movie/Weapons-(2025)"},{"seq":9,"date":"2025-08-10","precision":"week","phase":"peak","platform":"box-office","actor":"North American audiences","actor_kind":"public","text":"The opening weekend was the largest domestic weekend in the tracker’s listed theatrical run.","url":"https://www.the-numbers.com/movie/Weapons-(2025)"},{"seq":10,"date":"2025-08-11","precision":"day","phase":"jump","platform":"tiktok","actor":"@tor.rence","actor_kind":"creator","text":"@tor.rence posted a TikTok video copying the film’s running pose.","url":"https://www.tiktok.com/@tor.rence/video/7537175818393488670"},{"seq":11,"date":"2025-08-17","precision":"day","phase":"commercial","platform":"box-office","actor":"North American audiences","actor_kind":"public","text":"The second weekend earned $24,457,003 and kept the film in first place.","url":"https://www.the-numbers.com/movie/Weapons-(2025)"},{"seq":12,"date":"2025-08-31","precision":"day","phase":"commercial","platform":"box-office","actor":"North American audiences","actor_kind":"public","text":"The film returned to first place in its fourth weekend, earning $10,471,712.","url":"https://www.the-numbers.com/movie/Weapons-(2025)"},{"seq":13,"date":"2025-10-24","precision":"day","phase":"afterlife","platform":"web","actor":"Warner Bros. / HBO Max","actor_kind":"owner","text":"The film reached HBO Max after its digital rental and purchase release.","url":"https://deadline.com/2025/10/weapons-hbo-max-date-1236590393/"},{"seq":14,"date":"2025-11-06","precision":"day","phase":"afterlife","platform":"press","actor":"The Hollywood Reporter","actor_kind":"press","text":"THR documented Gladys costumes, Reddit threads, TikTok dances and adoption by gay and trans fans.","url":"https://www.hollywoodreporter.com/movies/movie-features/amy-madigan-interview-career-oscar-weapons-1236417775/"},{"seq":15,"date":"2026-03-15","precision":"day","phase":"afterlife","platform":"tv","actor":"Academy of Motion Picture Arts and Sciences","actor_kind":"brand","text":"Amy Madigan won the supporting actress Oscar for playing Aunt Gladys.","url":"https://www.oscars.org/oscars/ceremonies/2026"},{"seq":16,"date":"2026-03-15","precision":"day","phase":"afterlife","platform":"web","actor":"Paramount Pictures","actor_kind":"brand","text":"Paramount released a Scary Movie poster parodying Aunt Gladys after Madigan’s Oscar win.","url":"https://www.dreadcentral.com/news/561799/scary-movie-poster-spoofs-amy-madigans-weapons-oscar-win/"}]},{"id":"HIS-01226","slug":"where-the-crawdads-sing","url":"https://howitspread.com/id/HIS-01226","title":"Where the Crawdads Sing","owner":"Delia Owens; G. P. Putnam’s Sons (US publisher)","kind":"book","sector":"media","origin":"seeded","region":"US","seed_date":"2018-08-14","peak_date":"2022-07-18","origin_platform":"retail","platforms":"press;retail;instagram;tv;web;youtube","mechanics":"underdog;founder-origin;platform-jump;controversy","score":47,"band":"Notable","provisional":false,"coverage":1,"reach":62,"contagion":35,"breadth":70,"velocity":0,"longevity":51,"events":16,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2018-06-18","precision":"day","phase":"precursor","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly reviewed the forthcoming novel and praised its North Carolina setting.","url":"https://www.publishersweekly.com/9780735219090"},{"seq":2,"date":"2018-08-14","precision":"day","phase":"seed","platform":"retail","actor":"G. P. Putnam’s Sons / Delia Owens","actor_kind":"owner","text":"Putnam published Owens’s debut novel in hardcover, ebook and audio.","url":"https://www.penguinrandomhouse.com/books/567281/where-the-crawdads-sing-reeses-book-club-by-delia-owens/9780735219090/"},{"seq":3,"date":"2018-08-17","precision":"day","phase":"press","platform":"press","actor":"The New York Times / Marilyn Stasio","actor_kind":"press","text":"The New York Times reviewed the novel as a murder mystery, coming-of-age story and celebration of nature.","url":"https://www.deliaowens.com/news-reviews/2018/8/19/ny-times-a-painfully-beautiful-first-novel"},{"seq":4,"date":"2018-09-06","precision":"day","phase":"jump","platform":"instagram","actor":"Reese Witherspoon","actor_kind":"celebrity","text":"Witherspoon announced her September book-club pick on Instagram, and weekly print sales began climbing.","url":"https://www.deliaowens.com/news-reviews/2018/9/6/latest-pick-for-reeses-book-club-x-hello-sunshine-crawdads"},{"seq":5,"date":"2018-12-07","precision":"day","phase":"commercial","platform":"press","actor":"Fox 2000 / Hello Sunshine","actor_kind":"brand","text":"Fox 2000 acquired film rights and enlisted Witherspoon’s Hello Sunshine to produce the adaptation.","url":"https://variety.com/2018/film/news/reese-witherspoon-where-the-crawdads-sing-movie-1203084425/"},{"seq":6,"date":"2019-03-17","precision":"day","phase":"jump","platform":"tv","actor":"CBS Sunday Morning","actor_kind":"press","text":"CBS Sunday Morning profiled Owens and showed readers queuing around the block in Savannah.","url":"https://www.cbsnews.com/news/delia-owens-on-where-the-crawdads-sing/"},{"seq":7,"date":"2019-03-23","precision":"week","phase":"commercial","platform":"retail","actor":"US print-book buyers / NPD BookScan","actor_kind":"public","text":"Weekly US print sales passed 75,000, above the roughly 38,000 to 49,000 weekly levels reported afterward.","url":"https://www.publishersweekly.com/pw/print/20190729/80798-crawdads-tops-one-million-print-sales.html"},{"seq":8,"date":"2019-07-26","precision":"day","phase":"commercial","platform":"retail","actor":"US print-book buyers / Publishers Weekly","actor_kind":"public","text":"US print sales passed one million for the year as booksellers reported repeat purchases for gifts.","url":"https://www.publishersweekly.com/pw/print/20190729/80798-crawdads-tops-one-million-print-sales.html"},{"seq":9,"date":"2019-07-30","precision":"day","phase":"backlash","platform":"press","actor":"Slate / Laura Miller","actor_kind":"press","text":"Slate examined the author’s conservation work and her family’s links to a Zambian killing investigation.","url":"https://slate.com/culture/2019/07/delia-owens-crawdads-murder-africa.html"},{"seq":10,"date":"2019-09-10","precision":"day","phase":"commercial","platform":"retail","actor":"Penguin Random House","actor_kind":"owner","text":"The publisher reported 3.7 million US sales across print, digital and audio and announced a Spanish edition.","url":"https://global.penguinrandomhouse.com/announcements/delia-owenss-international-bestseller-crawdads-to-be-published-in-spanish-by-vintage-espanol-in-october/"},{"seq":11,"date":"2020-08-14","precision":"day","phase":"response","platform":"web","actor":"G. P. Putnam’s Sons","actor_kind":"owner","text":"Putnam marked two years of publication and 100 New York Times bestselling weeks with a reader-photo video.","url":"https://global.penguinrandomhouse.com/announcements/putnam-celebrates-two-years-and-100-bestselling-weeks-of-where-the-crawdads-sing/"},{"seq":12,"date":"2021-05-09","precision":"day","phase":"commercial","platform":"web","actor":"Delia Owens","actor_kind":"owner","text":"Owens reported 11 million copies sold worldwide while the paperback held No. 1 on US bestseller lists.","url":"https://www.deliaowens.com/news-reviews/2021/5/9/crawdads-book-reaches-11-million-in-sales"},{"seq":13,"date":"2022-03-01","precision":"month","phase":"response","platform":"youtube","actor":"Sony Pictures / Taylor Swift","actor_kind":"brand","text":"The first film trailer and Swift’s song announcement lifted the paperback on national lists, its publisher said.","url":"https://global.penguinrandomhouse.com/announcements/watch-now-the-brand-new-crawdads-movie-preview/"},{"seq":14,"date":"2022-07-13","precision":"day","phase":"backlash","platform":"press","actor":"TIME","actor_kind":"press","text":"TIME reported that a viral TikTok renewed criticism of Owens, Witherspoon and Swift’s involvement.","url":"https://time.com/6196505/where-the-crawdads-sing-controversy-delia-owens-book/"},{"seq":15,"date":"2022-07-18","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"The book article’s highest seven-day pageviews in April 2019-July 2023 ended July 18, 2022.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Where_the_Crawdads_Sing/daily/20180615/20230723"},{"seq":16,"date":"2022-07-23","precision":"week","phase":"commercial","platform":"retail","actor":"US print-book buyers / NPD BookScan","actor_kind":"public","text":"US print sales exceeded 123,000 copies in the week ended July 23.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/89960-print-book-sales-rose-4-4-last-week.html"}]},{"id":"HIS-01227","slug":"yellowjackets","url":"https://howitspread.com/id/HIS-01227","title":"Yellowjackets","owner":"Showtime; Ashley Lyle and Bart Nickerson 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platforms.","url":"https://www.youtube.com/watch?v=72AslsI-7lk"},{"seq":3,"date":"2021-11-14","precision":"day","phase":"jump","platform":"tv","actor":"Showtime","actor_kind":"owner","text":"The series began its scheduled Showtime broadcasts."},{"seq":4,"date":"2021-12-16","precision":"day","phase":"response","platform":"tv","actor":"Showtime","actor_kind":"owner","text":"Showtime renewed the series after five episodes and reported over 4 million viewers across platforms.","url":"https://deadline.com/2021/12/yellowjackets-renewed-season-2-spoilers-ratings-gary-levine-qa-1234892083/"},{"seq":5,"date":"2022-01-10","precision":"day","phase":"jump","platform":"x","actor":"Vulture","actor_kind":"press","text":"Vulture described the series as a TV Twitter favorite built through weekly conversation.","url":"https://www.vulture.com/2022/01/is-week-to-week-tv-winning-after-all.html"},{"seq":6,"date":"2022-01-14","precision":"day","phase":"jump","platform":"reddit","actor":"The Ringer","actor_kind":"press","text":"The Ringer documented fan theories, art and finale bingo cards in the subreddit.","url":"https://www.theringer.com/2022/01/14/tv/yellowjackets-reddit-theories-subreddit-relationship"},{"seq":7,"date":"2022-01-16","precision":"week","phase":"peak","platform":"web","actor":"Showtime / Movement Strategy","actor_kind":"owner","text":"The season-one campaign reported weekly search growth through the finale.","url":"https://www.wired.com/story/yellowjackets-90s-nostalgia-internet/"},{"seq":8,"date":"2022-01-19","precision":"day","phase":"commercial","platform":"tv","actor":"Showtime","actor_kind":"owner","text":"Showtime reported over 5 million weekly viewers and its biggest freshman season since Billions.","url":"https://deadline.com/2022/01/yellowjackets-season-finale-1-3m-viewers-showtime-networks-ratings-1234915064/"},{"seq":9,"date":"2023-03-01","precision":"month","phase":"response","platform":"web","actor":"Showtime / Kamp Grizzly","actor_kind":"owner","text":"Showtime staged Camp Yellowjackets at SXSW with cast appearances and replica sets.","url":"https://www.kampgrizzly.com/work/yellowjackets"},{"seq":10,"date":"2023-03-24","precision":"week","phase":"commercial","platform":"web","actor":"Showtime","actor_kind":"owner","text":"Showtime reported nearly 2 million viewers across platforms for season two's opening weekend.","url":"https://variety.com/2023/tv/news/yellowjackets-season-2-showtime-most-streamed-premiere-1235565893/"},{"seq":11,"date":"2023-05-31","precision":"month_end","phase":"response","platform":"instagram","actor":"Newhouse / Showtime","actor_kind":"owner","text":"Newhouse's season-two campaign combined gifted jackets with paid creators in the final week.","url":"https://hellonewhouse.com/pages/yellowjackets"},{"seq":12,"date":"2023-05-31","precision":"day","phase":"commercial","platform":"web","actor":"Showtime","actor_kind":"owner","text":"Showtime reported 1.5 million opening-weekend viewers for the season-two finale.","url":"https://deadline.com/2023/05/yellowjackets-season-2-finale-streaming-record-showtime-ratings-1235383984/"},{"seq":13,"date":"2023-06-02","precision":"day","phase":"jump","platform":"tiktok","actor":"Them","actor_kind":"press","text":"Them documented TikTok speculation about a secret episode and Ashley Lyle's promise of a bonus installment.","url":"https://www.them.us/story/yellowjackets-bonus-episode"},{"seq":14,"date":"2023-06-03","precision":"day","phase":"backlash","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported divided finale reactions and Lyle's account of receiving death threats.","url":"https://deadline.com/2023/06/yellowjackets-ashley-lyle-bonus-episode-between-seasons-1235399501/"},{"seq":15,"date":"2023-12-24","precision":"week","phase":"afterlife","platform":"web","actor":"Netflix audiences","actor_kind":"public","text":"Netflix's weekly country charts placed season one in the top ten across multiple international markets.","url":"https://www.netflix.com/tudum/top10/data/all-weeks-countries.tsv"},{"seq":16,"date":"2025-04-24","precision":"day","phase":"afterlife","platform":"web","actor":"Paramount","actor_kind":"owner","text":"Paramount reported the show's most-watched season and 3 million global seven-day viewers for its third finale.","url":"https://www.paramountpressexpress.com/showtime/shows/yellowjackets/releases/?view=111378-yellowjackets-sets-record-with-most-watched-season-in-series-history-on-paramount-with-showtime"}]},{"id":"HIS-01229","slug":"seven-husbands-of-evelyn-hugo","url":"https://howitspread.com/id/HIS-01229","title":"The Seven Husbands of Evelyn Hugo","owner":"Taylor Jenkins Reid / Atria 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finished novel among its June selections.","url":"https://taylorjenkinsreid.com/books/the-seven-husbands-of-evelyn-hugo/"},{"seq":3,"date":"2017-06-13","precision":"week","phase":"commercial","platform":"retail","actor":"US hardcover buyers","actor_kind":"public","text":"The retail hardcover launch sold just over 1,300 copies in its debut week.","url":"https://www.target.com/p/seven-husbands-of-evelyn-hugo-by-taylor-jenkins-reid-hardcover/-/A-51967042"},{"seq":4,"date":"2017-07-14","precision":"day","phase":"press","platform":"press","actor":"The Globe and Mail","actor_kind":"press","text":"The Globe and Mail reviewed the novel.","url":"https://www.theglobeandmail.com/arts/books-and-media/book-reviews/review-roz-nays-our-little-secret-julia-fierros-the-gypsy-moth-summer-and-taylor-jenkins-reids-the-seven-husbands-of-evelyn-hugo/article35690202/"},{"seq":5,"date":"2019-09-19","precision":"day","phase":"response","platform":"tv","actor":"Freeform / Taylor Jenkins 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videos.","url":"https://journalpublishingculture.weebly.com/uploads/1/6/8/4/16842954/galecka_a_2022_does_crying_sell_books_on_tiktok.pdf"},{"seq":8,"date":"2021-08-20","precision":"day","phase":"press","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly reported the novel was the sixth-bestselling book in the country and credited TikTok.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/87198-this-week-s-bestsellers-august-23-2021.html"},{"seq":9,"date":"2022-01-13","precision":"day","phase":"press","platform":"press","actor":"ABC News","actor_kind":"press","text":"ABC reported the novel’s BookTok revival and showed a reader’s fan-casting video.","url":"https://www.abc.net.au/news/programs/the-drum/2022-01-13/booktok-creators-and-popular-books/100743006"},{"seq":10,"date":"2022-01-23","precision":"week","phase":"commercial","platform":"web","actor":"Apple Books customers","actor_kind":"public","text":"The novel led Apple Books’ US Fiction & Literature chart for January 17 to 23.","url":"https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/88375-apple-books-category-bestsellers-january-23-2022.html"},{"seq":11,"date":"2022-03-24","precision":"day","phase":"peak","platform":"web","actor":"Netflix","actor_kind":"brand","text":"Netflix announced a feature adaptation with Liz Tigelaar writing and Reid executive producing.","url":"https://about.netflix.com/en/news/netflix-to-adapt-the-seven-husbands-of-evelyn-hugo-into-feature-film"},{"seq":12,"date":"2022-05-10","precision":"day","phase":"press","platform":"press","actor":"Queer bookstagrammers","actor_kind":"public","text":"Oprah Daily reported that queer bookstagrammers had promoted the novel’s sapphic storyline.","url":"https://www.oprahdaily.com/entertainment/books/a39729958/booktok-and-the-reinvention-rediscovery-of-books/"},{"seq":13,"date":"2022-08-22","precision":"day","phase":"backlash","platform":"press","actor":"Readers / Taylor Jenkins Reid","actor_kind":"public","text":"TIME reported criticism of Reid writing a bisexual Cuban American protagonist and published her response.","url":"https://time.com/6207217/taylor-jenkins-reid-carrie-soto-is-back-interview/"},{"seq":14,"date":"2022-09-09","precision":"day","phase":"commercial","platform":"retail","actor":"US print-book buyers","actor_kind":"public","text":"Publishers Weekly reported more than 1.5 million copies sold, citing NPD BookScan.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/90293-this-week-s-bestsellers-september-12-2022.html"},{"seq":15,"date":"2024-11-08","precision":"day","phase":"afterlife","platform":"retail","actor":"US hardcover buyers","actor_kind":"public","text":"A 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Louden Swain was the runner-up.","url":"https://editorial.rottentomatoes.com/article/snakes-on-a-plane-all-over-the-internet/"},{"seq":8,"date":"2006-07-22","precision":"day","phase":"precursor","platform":"press","actor":"IGN","actor_kind":"press","text":"IGN reported 6,500 fans at Comic-Con and published video of the panel.","url":"https://www.ign.com/articles/2006/07/22/comic-con-2006-snakes-on-a-plane-panel"},{"seq":9,"date":"2006-08-15","precision":"day","phase":"precursor","platform":"web","actor":"New Line Cinema and VariTalk","actor_kind":"owner","text":"New Line reported over 1.5 million promotional Jackson phone calls in the campaign’s first week.","url":"https://abcnews.com/Business/story?id=2313405&page=1"},{"seq":10,"date":"2006-08-17","precision":"day","phase":"precursor","platform":"box-office","actor":"New Line Cinema","actor_kind":"owner","text":"New Line invited fan bloggers to the Hollywood premiere as hundreds of fans lined the boulevard.","url":"https://www.today.com/popculture/snakes-plane-flies-first-class-hollywood-wbna14409993"},{"seq":11,"date":"2006-08-17","precision":"day","phase":"seed","platform":"box-office","actor":"Cinema audiences","actor_kind":"public","text":"Public screenings began in Israel and Puerto Rico; US previews started at 10 p.m.","url":"https://abcnews.com/GMA/JoelSiegel/story?id=2329164"},{"seq":12,"date":"2006-08-18","precision":"day","phase":"press","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety reviewed The Asylum’s direct-to-DVD imitation, Snakes on a Train.","url":"https://variety.com/2006/film/markets-festivals/snakes-on-a-train-1200514085/"},{"seq":13,"date":"2006-08-21","precision":"day","phase":"peak","platform":"press","actor":"Box Office Mojo","actor_kind":"press","text":"Opening-weekend reporting put the film at $15.2 million including Thursday previews.","url":"https://www.boxofficemojo.com/article/ed2960655364/"},{"seq":14,"date":"2006-08-25","precision":"week","phase":"commercial","platform":"box-office","actor":"Cinema audiences","actor_kind":"public","text":"The second domestic weekend fell to $6,167,366, down 59% in The Numbers’ table.","url":"https://www.the-numbers.com/movie/Snakes-on-a-Plane"},{"seq":15,"date":"2006-12-31","precision":"day","phase":"backlash","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Times reported fan disappointment and said internal screenings also drove the reshoots.","url":"https://www.latimes.com/archives/la-xpm-2006-dec-31-ca-snakes31-story.html"},{"seq":16,"date":"2007-01-02","precision":"day","phase":"afterlife","platform":"retail","actor":"New Line Home Video","actor_kind":"owner","text":"The DVD arrived with a Snakes on a Blog feature about the pre-release fan activity.","url":"https://www.the-numbers.com/movie/Snakes-on-a-Plane"}]},{"id":"HIS-01239","slug":"the-blair-witch-project","url":"https://howitspread.com/id/HIS-01239","title":"The Blair Witch Project","owner":"Haxan Films; Artisan Entertainment (original distributor)","kind":"film","sector":"entertainment","origin":"mixed","region":"US","seed_date":"1999-01-24","peak_date":"1999-07-30","origin_platform":"box-office","platforms":"box-office;web;tv;press;retail;youtube","mechanics":"mystery-lore;underdog;platform-jump;press-loop;controversy","score":60,"band":"Viral","provisional":true,"coverage":0.85,"reach":80,"contagion":20,"breadth":40,"velocity":null,"longevity":100,"events":14,"sources":19,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"1999-01-24","precision":"day","phase":"seed","platform":"box-office","actor":"Daniel Myrick / Eduardo Sánchez","actor_kind":"owner","country":"US","text":"The film debuted at Sundance just after midnight Sunday.","url":"https://www.latimes.com/archives/la-xpm-1999-jan-25-ca-1529-story.html"},{"seq":2,"date":"1999-04-03","precision":"day","phase":"jump","platform":"web","actor":"Ain’t It Cool News","actor_kind":"press","text":"AICN premiered the filmmakers’ first teaser and linked the official site.","url":"https://legacy.aintitcool.com/node/3364"},{"seq":3,"date":"1999-07-12","precision":"day","phase":"jump","platform":"tv","actor":"Sci-Fi Channel","actor_kind":"press","text":"Sci-Fi aired the promotional mock-documentary Curse of the Blair Witch.","url":"https://www.paleycenter.org/collection/item?item=T%3A57926"},{"seq":4,"date":"1999-07-14","precision":"day","phase":"commercial","platform":"box-office","actor":"Artisan Entertainment","actor_kind":"owner","text":"Artisan began the US theatrical release.","url":"https://www.the-numbers.com/movie/Blair-Witch-Project-The"},{"seq":5,"date":"1999-07-16","precision":"day","phase":"backlash","platform":"press","actor":"Salon","actor_kind":"press","text":"Salon alleged that some fan sites and reviews were planted; supporters later denied it.","url":"https://www.salon.com/1999/07/16/blair_marketing/"},{"seq":6,"date":"1999-07-23","precision":"week","phase":"commercial","platform":"box-office","actor":"US and Canadian audiences","actor_kind":"public","text":"The second limited weekend rose 30.8% to $1,978,171 as the run expanded to 31 theaters.","url":"https://www.boxofficemojo.com/release/rl2269611521/weekend/"},{"seq":7,"date":"1999-07-26","precision":"day","phase":"response","platform":"tv","actor":"Artisan Entertainment","actor_kind":"owner","text":"Artisan had begun network TV advertising.","url":"https://www.latimes.com/archives/la-xpm-1999-jul-26-ca-59619-story.html"},{"seq":8,"date":"1999-07-30","precision":"week","phase":"peak","platform":"box-office","actor":"US and Canadian audiences","actor_kind":"public","text":"The wide-release weekend earned $29,207,381, the run’s highest weekend gross, used here as an attention proxy.","url":"https://www.boxofficemojo.com/release/rl2269611521/weekend/"},{"seq":9,"date":"1999-08-15","precision":"day","phase":"commercial","platform":"box-office","actor":"US and Canadian audiences","actor_kind":"public","text":"The domestic total reached $107,279,782 after the fifth weekend.","url":"https://www.boxofficemojo.com/release/rl2269611521/weekend/"},{"seq":10,"date":"1999-08-17","precision":"day","phase":"press","platform":"press","actor":"New York Times News Service","actor_kind":"press","text":"The report described online debates over whether the film was fiction.","url":"https://www.chicagotribune.com/1999/08/17/blair-witch-proclaimed-first-internet-movie/"},{"seq":11,"date":"1999-10-22","precision":"day","phase":"commercial","platform":"retail","actor":"Artisan Entertainment","actor_kind":"owner","text":"Artisan released the film on home video.","url":"https://www.worldradiohistory.com/Archive-All-Music/Billboard/90s/1999/BB-1999-11-06.pdf"},{"seq":12,"date":"2000-01-04","precision":"day","phase":"response","platform":"press","actor":"Artisan Entertainment","actor_kind":"owner","text":"Artisan announced plans for a sequel and a prequel.","url":"https://www.wired.com/2000/01/blair-witch-serial-deal/"},{"seq":13,"date":"2016-09-06","precision":"day","phase":"afterlife","platform":"youtube","actor":"Screen Junkies","actor_kind":"creator","text":"Screen Junkies’ Honest Trailer parody drew coverage from TIME.","url":"https://time.com/4481071/blair-witch-project-honest-trailer/"},{"seq":14,"date":"2024-06-12","precision":"day","phase":"backlash","platform":"press","actor":"Heather Donahue / Michael C. 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Wiseau.","url":"https://deadline.com/2014/02/james-franco-disaster-artist-movie-the-room-679560/"},{"seq":9,"date":"2014-02-07","precision":"day","phase":"afterlife","platform":"press","actor":"Rabbit Bandini Productions","actor_kind":"brand","text":"James Franco's company optioned The Disaster Artist's book and life rights.","url":"https://deadline.com/2014/02/james-franco-disaster-artist-movie-the-room-679560/"},{"seq":10,"date":"2017-06-14","precision":"day","phase":"jump","platform":"youtube","actor":"Vox / Dean Peterson","actor_kind":"press","text":"Vox published a video explaining the film's audience rituals and the status of knowing its cues.","url":"https://www.vox.com/videos/2017/6/14/15772374/the-room-worst-movie-cult-hit-trash-cinema"},{"seq":11,"date":"2017-12-07","precision":"day","phase":"commercial","platform":"box-office","actor":"Regal","actor_kind":"brand","text":"Regal paired The Room with The Disaster Artist previews at 21 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murder-suicide.","url":"https://variety.com/2025/tv/news/duke-white-lotus-t-shirt-without-permission-jason-isaacs-1236349327/"},{"seq":14,"date":"2025-04-06","precision":"day","phase":"commercial","platform":"tv","actor":"Viewers","actor_kind":"public","text":"The third-season finale drew an HBO-reported series record of 6.2 million viewers.","url":"https://variety.com/2025/tv/news/white-lotus-finale-ratings-season-3-series-record-1236362035/"},{"seq":15,"date":"2025-06-02","precision":"day","phase":"afterlife","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The Los Angeles Times reported nearly 28,000 TikTok videos built around Posey’s lines.","url":"https://www.latimes.com/entertainment-arts/business/story/2025-06-02/the-white-lotus-hbo-ratings-report-appointment-viewing"},{"seq":16,"date":"2025-08-07","precision":"day","phase":"commercial","platform":"tv","actor":"Warner Bros. 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stores.","url":"https://jamesclear.com/2018-annual-review"},{"seq":6,"date":"2019-10-15","precision":"day","phase":"response","platform":"retail","actor":"James Clear / Baronfig","actor_kind":"owner","text":"Clear reported 1.1 million copies sold and offered a birthday bundle with Baronfig's journal and pen.","url":"https://jamesclear.com/atomic-habits-first-birthday"},{"seq":7,"date":"2020-05-16","precision":"day","phase":"afterlife","platform":"youtube","actor":"Thomas Frank","actor_kind":"creator","text":"Frank applied the book's systems advice in a work-life balance article and accompanying video.","url":"https://thomasjfrank.com/3-habits-for-creating-a-better-work-life-balance/"},{"seq":8,"date":"2022-04-24","precision":"week","phase":"jump","platform":"web","actor":"Hacker News readers","actor_kind":"public","text":"Hacker News readers debated the book and shared summaries and personal 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reported $802,319.","url":"https://news.pollstar.com/2024/04/23/dude-perfect-brings-panda-monium-to-europe-for-first-time/"},{"seq":12,"date":"2024-03-11","precision":"day","phase":"commercial","platform":"retail","actor":"Smoothie King","actor_kind":"brand","text":"Smoothie King offered rewards members early access to its Dude Perfect drink and announced a media campaign.","url":"https://www.smoothieking.com/news/smoothie-king-and-dude-perfect-blend-fun-and-nutrition-with-new-limited-edition-dude-perfect-smoothie/"},{"seq":13,"date":"2024-04-09","precision":"day","phase":"peak","platform":"press","actor":"Dude Perfect / Highmount Capital","actor_kind":"owner","text":"Highmount announced nine-figure growth capital, reported by THR as more than $100 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opening excerpt ahead of Crown's June release.","url":"https://www.kpbs.org/news/2012/05/14/exclusive-first-read-gone-girl-by-gillian-flynn"},{"seq":2,"date":"2012-05-24","precision":"day","phase":"seed","platform":"web","actor":"W&N","actor_kind":"owner","text":"W&N put the ebook on sale before Crown's June publication.","url":"https://www.weidenfeldandnicolson.co.uk/titles/gillian-flynn/gone-girl/9780297859406/"},{"seq":3,"date":"2012-06-05","precision":"day","phase":"commercial","platform":"retail","actor":"Gillian Flynn / Crown","actor_kind":"owner","text":"Crown published hardcover and ebook editions in the US.","url":"https://www.penguinrandomhouse.com/books/196906/gone-girl-special-edition-by-gillian-flynn/9780307588371/"},{"seq":4,"date":"2012-06-05","precision":"day","phase":"press","platform":"audio","actor":"NPR Morning Edition","actor_kind":"press","text":"NPR interviewed Flynn about marriage, invented personas and the Cool 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page.","url":"https://politifact.com/factchecks/2024/aug/05/instagram-posts/olympic-shooting-stars-origin-story-about-messy-di/"},{"seq":11,"date":"2024-08-06","precision":"day","phase":"press","platform":"press","actor":"Anadolu Agency via Dünya","actor_kind":"press","text":"Anadolu reported that Dikeç’s new X account had passed 200,000 followers in three days.","url":"https://www.dunya.com/gundem/olimpiyat-oyunlarindaki-tavriyla-populer-olan-yusuf-dikece-sosyal-medyada-buyuk-ilgi-haberi-740048"},{"seq":12,"date":"2024-08-07","precision":"day","phase":"afterlife","platform":"tv","actor":"Rojé Stona and Nina Kennedy","actor_kind":"celebrity","text":"Stona and Kennedy copied Dikeç’s pose after winning Olympic gold.","url":"https://edition.cnn.com/2024/08/09/sport/yusuf-dikec-olympic-celebration-craze-spt-intl/index.html"},{"seq":13,"date":"2025-01-09","precision":"day","phase":"commercial","platform":"x","actor":"Yusuf Dikeç / SkyShowtime","actor_kind":"owner","text":"Dikeç shared a SkyShowtime promotion that revealed Eddie Redmayne beneath his disguise.","url":"https://x.com/yusufdikec/status/1877328608953278747"},{"seq":14,"date":"2025-02-10","precision":"day","phase":"commercial","platform":"youtube","actor":"Turkcell GNÇ","actor_kind":"brand","text":"Turkcell announced a Valentine’s ad starring Dikeç shooting at romantic gifts.","url":"https://medya.turkcell.com.tr/bulletins/tum-dunyada-kalpleri-fetheden-yusuf-dikec-sevgililer-gununde-gnc-ile-ekranda-olacak/"}]},{"id":"HIS-01256","slug":"bratz","url":"https://howitspread.com/id/HIS-01256","title":"Bratz","owner":"MGA 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Jade, Sasha and Yasmin to consumers.","url":"https://copyrightem.com/docs/2011-02-03-MGA%20v.%20Mattel-complaint.pdf"},{"seq":3,"date":"2001-10-01","precision":"month","phase":"response","platform":"retail","actor":"MGA Entertainment / Isaac Larian","actor_kind":"owner","text":"Larian borrowed money for more advertising after Toys R Us cancelled its Bratz order.","url":"https://www.newyorker.com/magazine/2006/12/04/little-hotties"},{"seq":4,"date":"2003-05-02","precision":"day","phase":"commercial","platform":"retail","actor":"McDonald's","actor_kind":"brand","text":"McDonald's launched Bratz Happy Meal toys with national television advertising.","url":"https://www.toymania.com/news/messages/3313.shtml"},{"seq":5,"date":"2003-12-25","precision":"day","phase":"commercial","platform":"retail","actor":"US shoppers / NPD","actor_kind":"public","text":"The Los Angeles Times reported that Bratz had led the fashion-doll category in 2002, citing NPD.","url":"https://www.latimes.com/archives/la-xpm-2003-dec-25-fi-bratz25-story.html"},{"seq":6,"date":"2005-04-01","precision":"day","phase":"response","platform":"tv","actor":"MGA Entertainment","actor_kind":"owner","text":"MGA planned a $50 million Rock Angelz campaign spanning dolls, music, games and animation.","url":"https://www.chiefmarketer.com/bratz-rocks-with-50-million-campaign/"},{"seq":7,"date":"2005-12-31","precision":"year_end","phase":"peak","platform":"retail","actor":"MGA Entertainment","actor_kind":"owner","text":"Reported global sales of Bratz products reached $2 billion in 2005; this was a sales milestone.","url":"https://www.newyorker.com/magazine/2006/12/04/little-hotties"},{"seq":8,"date":"2008-12-01","precision":"month","phase":"backlash","platform":"press","actor":"US District Court","actor_kind":"brand","text":"A federal court granted Mattel an injunction against production and sales of certain Bratz toys.","url":"https://time.com/archive/6907482/barbie-vs-bratz-its-a-doll-eat-doll-world/"},{"seq":9,"date":"2010-07-22","precision":"day","phase":"afterlife","platform":"press","actor":"Ninth Circuit Court of Appeals","actor_kind":"brand","text":"The appeals court overturned the injunction and trademark transfer to Mattel.","url":"https://www.latimes.com/archives/la-xpm-2010-jul-22-la-fiw-bratz-20100722-story.html"},{"seq":10,"date":"2011-04-21","precision":"day","phase":"afterlife","platform":"press","actor":"Federal jury","actor_kind":"public","text":"A jury rejected Mattel's Bratz ownership claim and awarded MGA trade-secret damages.","url":"https://www.irishexaminer.com/business/arid-20152210.html"},{"seq":11,"date":"2017-01-01","precision":"year","phase":"jump","platform":"youtube","actor":"YouTube beauty creators","actor_kind":"public","text":"Beauty creators posted Bratz Challenge makeup videos on YouTube.","url":"https://www.wmagazine.com/culture/bratz-dolls-anniversary-deep-dive-history"},{"seq":12,"date":"2021-05-21","precision":"day","phase":"response","platform":"retail","actor":"MGA Entertainment / Hot Topic","actor_kind":"owner","text":"MGA reissued the original four dolls online at Hot Topic before a wider retail rollout.","url":"https://toybook.com/mga-entertainment-celebrates-20-years-of-bratz-with-the-return-of-the-core-4/"},{"seq":13,"date":"2021-06-18","precision":"day","phase":"commercial","platform":"retail","actor":"Makeup Revolution / MGA Entertainment","actor_kind":"brand","text":"Makeup Revolution launched a Bratz cosmetics collection at Ulta.","url":"https://www.prnewswire.com/news-releases/makeup-revolution-launches-iconic-bratz-collection-exclusively-at-ulta-beauty-stores-301315241.html"},{"seq":14,"date":"2021-10-18","precision":"day","phase":"jump","platform":"x","actor":"Bratz viewers on Twitter","actor_kind":"public","text":"Twitter users debated Bratz's recreation of Jennifer's Body and its adult audience.","url":"https://wegotthiscovered.com/movies/this-bratz-recreation-of-a-famous-horror-film-has-the-internet-in-stitches/"},{"seq":15,"date":"2022-05-26","precision":"day","phase":"response","platform":"retail","actor":"MGA Entertainment / JimmyPaul","actor_kind":"owner","text":"MGA announced a Pride two-pack of Roxxi and Nevra and matching adult apparel for a June release.","url":"https://www.prnewswire.com/news-releases/bratz-makes-history-with-groundbreaking-pride-collector-dolls-in-collaboration-with-celebrity-designer-jimmy-paul-and-licensed-lifestyle-manufacturer-difuzed-301555503.html"},{"seq":16,"date":"2024-08-12","precision":"day","phase":"press","platform":"press","actor":"Marketing Brew / MGA Entertainment","actor_kind":"press","text":"Marketing Brew cited MGA's nostalgia strategy and over five million TikTok and Instagram followers.","url":"https://www.marketingbrew.com/stories/2024/08/09/kids-are-watching-youtube-and-streaming-more-than-traditional-tv-toy-brands-are-taking-note"}]},{"id":"HIS-01257","slug":"crumbl-cookies","url":"https://howitspread.com/id/HIS-01257","title":"Crumbl Cookies","owner":"Crumbl, LLC; co-founders Jason McGowan and Sawyer Hemsley","kind":"food","sector":"food-beverage","origin":"mixed","region":"US","seed_date":"2017-09-01","peak_date":"2024-02-28","origin_platform":"retail","platforms":"retail;tiktok;app-store;press;audio;tv;web","mechanics":"daily-ritual;scarcity-drop;visible-use;platform-jump;press-loop","score":35,"band":"Niche","provisional":false,"coverage":1,"reach":23,"contagion":35,"breadth":80,"velocity":0,"longevity":35,"events":16,"sources":25,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2017-09-01","precision":"month","phase":"seed","platform":"retail","actor":"Jason McGowan and Sawyer 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manager.","url":"https://www.utahbusiness.com/archive/2021/10/25/how-crumbl-cookies-tiktok-account-is-driving-revenue/"},{"seq":4,"date":"2021-03-01","precision":"month","phase":"response","platform":"tiktok","actor":"Crumbl","actor_kind":"owner","text":"Crumbl began daily posts and paid TikTok ads during its boom, co-founder Sawyer Hemsley later recalled.","url":"https://www.ryanisright.com/sawyer-hemsley-coo-of-crumbl-cookie"},{"seq":5,"date":"2021-05-01","precision":"month","phase":"jump","platform":"tiktok","actor":"Nicole Axelrod","actor_kind":"creator","text":"Nicole Axelrod began buying the weekly cookies and rating them in car videos after seeing another review.","url":"https://www.utahbusiness.com/archive/2021/10/25/how-crumbl-cookies-tiktok-account-is-driving-revenue/"},{"seq":6,"date":"2021-05-31","precision":"month_end","phase":"commercial","platform":"app-store","actor":"Crumbl app users","actor_kind":"public","text":"Sensor Tower estimated monthly Crumbl installs reached 301,000 in May, up from 136,000 in April.","url":"https://www.modernretail.co/retailers/how-crumbl-cookies-took-over-tiktok/"},{"seq":7,"date":"2021-06-21","precision":"day","phase":"press","platform":"press","actor":"Modern Retail","actor_kind":"press","text":"Modern Retail documented unpaid flavor reviewers, Reddit speculation and Crumbl’s app download surge.","url":"https://www.modernretail.co/retailers/how-crumbl-cookies-took-over-tiktok/"},{"seq":8,"date":"2021-10-25","precision":"day","phase":"response","platform":"retail","actor":"Crumbl","actor_kind":"owner","text":"Crumbl said it was showing customer TikTok reviews on store TVs without compensating their creators.","url":"https://www.utahbusiness.com/archive/2021/10/25/how-crumbl-cookies-tiktok-account-is-driving-revenue/"},{"seq":9,"date":"2022-02-28","precision":"day","phase":"jump","platform":"audio","actor":"BU Today / Irene Kim","actor_kind":"press","text":"BU Today aired Irene Kim’s account of growing a TikTok audience through weekly Crumbl reviews.","url":"https://www.bu.edu/articles/2022/how-irene-kim-became-tiktok-influencer/"},{"seq":10,"date":"2022-10-14","precision":"day","phase":"response","platform":"tv","actor":"Crumbl","actor_kind":"owner","text":"Crumbl announced its first TV spot on ESPN, featuring Michael Buffer’s “Let’s Get Ready to Crumbl.”","url":"https://digiday.com/marketing/on-tiktok-dtc-brand-crumbl-cookies-looks-to-trends-to-target-gen-z/"},{"seq":11,"date":"2022-12-20","precision":"day","phase":"backlash","platform":"press","actor":"U.S. Department of Labor","actor_kind":"brand","text":"The Labor Department fined 11 Crumbl franchisees for child-labor violations affecting 46 minors.","url":"https://www.dol.gov/topic/wages?page=56"},{"seq":12,"date":"2023-03-16","precision":"day","phase":"commercial","platform":"retail","actor":"Crumbl Canada","actor_kind":"owner","text":"Crumbl announced a March 31 opening for its first international store in Edmonton, Alberta.","url":"https://www.einpresswire.com/article/622620775/a-worldwide-mission-to-bring-people-together-crumbl-cookies-announces-international-expansion-with-first-canadian-store"},{"seq":13,"date":"2024-02-28","precision":"day","phase":"peak","platform":"web","actor":"Crumbl","actor_kind":"owner","text":"Crumbl announced that it had opened 1,000 stores.","url":"https://www.linkedin.com/posts/crumbl_crumbl-opens-1000th-store-were-thrilled-activity-7168646448958410752-u9WM"},{"seq":14,"date":"2024-09-29","precision":"day","phase":"backlash","platform":"retail","actor":"Unaffiliated Sydney resellers and customers","actor_kind":"public","country":"AU","text":"Customers queued for imported Crumbl cookies at an unauthorized Sydney pop-up and posted complaints.","url":"https://www.abc.net.au/news/2024-10-02/sydney-cookie-crumbl-controversy-tik-tok/104422390"},{"seq":15,"date":"2024-10-09","precision":"day","phase":"response","platform":"press","actor":"Jason McGowan","actor_kind":"owner","text":"McGowan visited Sydney to scout official locations after the unauthorized pop-up.","url":"https://www.smh.com.au/national/nsw/it-was-pretty-crazy-crumbl-cookie-boss-has-a-message-for-bondi-s-bickie-fanciers-20241009-p5kgyr.html"},{"seq":16,"date":"2024-12-26","precision":"day","phase":"afterlife","platform":"retail","actor":"Dove and Crumbl","actor_kind":"brand","text":"Dove launched Crumbl-scented body wash, scrub, deodorant and hand wash through Walmart.","url":"https://www.prnewswire.com/news-releases/dove-and-crumbl-launch-the-sweetest-drop-of-the-year-with-limited-edition-collection-available-now-at-walmart-302337786.html"}]},{"id":"HIS-01258","slug":"frozen-let-it-go","url":"https://howitspread.com/id/HIS-01258","title":"Frozen and “Let It Go”","owner":"Walt Disney Animation Studios / Walt Disney 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Menzel.","url":"https://www.youtube.com/watch?v=moSFlvxnbgk"},{"seq":6,"date":"2014-01-08","precision":"day","phase":"commercial","platform":"audio","actor":"US soundtrack buyers","actor_kind":"public","text":"The Frozen soundtrack displaced Beyoncé at No. 1 on the Billboard 200.","url":"https://www.thewrap.com/frozen-soundtrack-bumps-beyonce-top-billboard-200-spot/"},{"seq":7,"date":"2014-01-21","precision":"day","phase":"response","platform":"web","actor":"Walt Disney Animation Studios","actor_kind":"owner","text":"Disney released its 25-language Let It Go sequence on its video website.","url":"https://video.disney.com/watch/let-it-go-in-25-languages-4f06e85c30ce6b18db34b461"},{"seq":8,"date":"2014-01-24","precision":"day","phase":"press","platform":"press","actor":"Playbill","actor_kind":"press","text":"Playbill collected Let It Go covers by Connie Talbot, Cimorelli, Natalie Weiss and other performers.","url":"https://playbill.com/article/the-screening-room-the-internet-goes-wild-for-let-it-go-from-frozen-our-favorite-covers-video-com-214167"},{"seq":9,"date":"2014-01-31","precision":"day","phase":"response","platform":"box-office","actor":"Walt Disney Studios","actor_kind":"owner","text":"Disney opened 2,057 theatrical sing-along engagements after posting a lyric video the day before.","url":"https://www.hollywoodreporter.com/news/box-office-frozen-sing-along-676174"},{"seq":10,"date":"2014-03-02","precision":"day","phase":"peak","platform":"box-office","actor":"The Hollywood Reporter","actor_kind":"press","text":"THR projected a $1 billion worldwide total on Oscar Sunday, the milestone used as this case’s peak anchor.","url":"https://www.hollywoodreporter.com/news/box-office-milestone-frozen-crosses-684847"},{"seq":11,"date":"2014-03-18","precision":"day","phase":"commercial","platform":"retail","actor":"Walt Disney Studios","actor_kind":"owner","text":"Frozen arrived on DVD and Blu-ray and sold a studio-reported 3.2 million discs, including pre-sales.","url":"https://variety.com/2014/film/news/frozen-sells-3-2-million-dvd-blu-ray-discs-in-one-day-1201139509/"},{"seq":12,"date":"2014-04-20","precision":"week","phase":"commercial","platform":"audio","actor":"Soundtrack buyers","actor_kind":"public","text":"The soundtrack sold 259,000 US copies in Easter week, according to Disney’s SoundScan report.","url":"https://www.prnewswire.com/news-releases/walt-disney-records-frozen-soundtrack-maintains-the-no-1-position-on-the-billboard-top-200-album-chart-for-eleven-non-consecutive-weeks-256403331.html"},{"seq":13,"date":"2014-05-17","precision":"day","phase":"jump","platform":"web","actor":"The Guardian","actor_kind":"press","text":"The Guardian reported Mumsnet discussions about finding Elsa dresses amid British shortages.","url":"https://www.theguardian.com/film/2014/may/17/frozen-film-disney-success-merchandise-sellout"},{"seq":14,"date":"2014-11-01","precision":"day","phase":"backlash","platform":"facebook","actor":"TODAY","actor_kind":"press","text":"TODAY documented shopper complaints about Frozen stock on Disney Store’s Facebook page.","url":"https://www.today.com/money/frozen-doll-toy-shortage-finally-over-1D80258148"},{"seq":15,"date":"2014-12-12","precision":"day","phase":"backlash","platform":"press","actor":"Jennifer Lee","actor_kind":"owner","text":"Lee said she had shifted from thanking parents for loving the songs to apologizing for their repetition.","url":"https://www.hollywoodreporter.com/news/frozen-director-apologizes-parents-let-756614"},{"seq":16,"date":"2024-08-14","precision":"day","phase":"afterlife","platform":"audio","actor":"The Walt Disney Company","actor_kind":"owner","text":"Disney reported that Let It Go had received RIAA Diamond certification that 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the film on its theatrical opening day.","url":"https://www.latimes.com/archives/la-xpm-2002-apr-19-et-seymour19-story.html"},{"seq":5,"date":"2002-04-26","precision":"week","phase":"commercial","platform":"box-office","actor":"Moviegoers","actor_kind":"public","text":"The second weekend rose 34.7% as the release expanded to 141 theaters.","url":"https://www.boxofficemojo.com/release/rl342132225/weekend/"},{"seq":6,"date":"2002-08-23","precision":"day","phase":"press","platform":"press","actor":"The Christian Science Monitor","actor_kind":"press","text":"The Monitor reported sell-outs and recommendations among Greek and non-Greek audiences.","url":"https://www.csmonitor.com/2002/0823/p01s02-ussc.html"},{"seq":7,"date":"2002-08-30","precision":"week","phase":"peak","platform":"box-office","actor":"Moviegoers","actor_kind":"public","text":"Its largest three-day weekend in the theatrical run earned $11,100,764, a peak proxy.","url":"https://www.boxofficemojo.com/release/rl342132225/weekend/"},{"seq":8,"date":"2002-09-13","precision":"week","phase":"commercial","platform":"box-office","actor":"Moviegoers","actor_kind":"public","text":"The domestic total passed $100 million while the film remained second on the weekend chart.","url":"https://www.boxofficemojo.com/release/rl342132225/weekend/"},{"seq":9,"date":"2002-10-20","precision":"day","phase":"commercial","platform":"press","actor":"Los Angeles Times","actor_kind":"press","text":"The newspaper reported marketing costs of about $20 million.","url":"https://www.latimes.com/archives/la-xpm-2002-oct-20-fi-marketing20-story.html"},{"seq":10,"date":"2003-01-13","precision":"day","phase":"response","platform":"press","actor":"Nia Vardalos / CBS","actor_kind":"owner","text":"Vardalos discussed the forthcoming sitcom My Big Fat Greek Life with television critics.","url":"https://www.cbsnews.com/news/a-big-fat-greek-tv-hit/"},{"seq":11,"date":"2003-02-11","precision":"day","phase":"jump","platform":"retail","actor":"HBO Home Video / Warner","actor_kind":"owner","text":"HBO released the film on home video.","url":"https://www.the-numbers.com/movie/My-Big-Fat-Greek-Wedding"},{"seq":12,"date":"2003-03-23","precision":"day","phase":"afterlife","platform":"tv","actor":"Academy of Motion Picture Arts and Sciences","actor_kind":"brand","text":"Vardalos was an Original Screenplay nominee at the Academy Awards.","url":"https://www.oscars.org/oscars/ceremonies/2003"},{"seq":13,"date":"2003-12-30","precision":"day","phase":"commercial","platform":"retail","actor":"Variety / Video Business","actor_kind":"press","text":"Variety's year-end table listed 9.85 million VHS and DVD units for the 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reported ingredient shortages; this milestone did not establish an attention maximum.","url":"https://www.restaurantbusinessonline.com/marketing/demand-travis-scott-burgers-soars-some-mcdonalds-locations-run-out-beef"},{"seq":10,"date":"2020-09-17","precision":"day","phase":"backlash","platform":"press","actor":"Fox Business","actor_kind":"press","text":"Fox Business reported that the city cited Scott and the restaurant after the launch gathering.","url":"https://www.foxbusiness.com/lifestyle/travis-scott-mcdonalds-fines-visit-big-crowd"},{"seq":11,"date":"2020-09-17","precision":"day","phase":"response","platform":"web","actor":"Cactus Jack / Cactus Plant Flea Market","actor_kind":"owner","text":"Scott announced a final merchandise drop with Cactus Plant Flea Market, available for 48 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Club covered a ScreenCrush video essay explaining the ending.","url":"https://www.avclub.com/this-video-will-either-help-you-shake-hereditarys-endin-1826954541"},{"seq":13,"date":"2018-07-26","precision":"day","phase":"commercial","platform":"box-office","actor":"Deadline","actor_kind":"press","text":"Deadline reported $77.5 million worldwide, making Hereditary A24's highest-grossing film at the time.","url":"https://deadline.com/2018/07/hereditary-a24-highest-grossing-worldwide-movie-box-office-1202433883/"},{"seq":14,"date":"2018-08-23","precision":"day","phase":"afterlife","platform":"web","actor":"A24","actor_kind":"owner","text":"A24 featured fans who recreated the film in The Sims after Donner's June tweet.","url":"https://a24films.com/notes/2018/08/recreating-hereditary-in-the-sims-4-is-exactly-as-hard-as-you-think"},{"seq":15,"date":"2018-11-26","precision":"day","phase":"afterlife","platform":"press","actor":"Gotham Awards","actor_kind":"brand","text":"Toni Collette won the Gotham Award for best actress for Hereditary.","url":"https://variety.com/2018/film/news/gotham-awards-winners-list-2018-new-york-1203037073/"},{"seq":16,"date":"2024-04-24","precision":"day","phase":"afterlife","platform":"box-office","actor":"IMAX Theater in the Indiana State Museum","actor_kind":"brand","text":"An IMAX screening brought the film back to an Indianapolis cinema.","url":"https://whiteriverstatepark.org/event/a24-x-imax-present-hereditary/"}]},{"id":"HIS-01266","slug":"house-of-the-dragon","url":"https://howitspread.com/id/HIS-01266","title":"House of the Dragon","owner":"HBO; George R.R. 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earned $8,805,843 over its first domestic weekend.","url":"https://www.the-numbers.com/movie/Greatest-Showman-The"},{"seq":8,"date":"2017-12-31","precision":"week","phase":"peak","platform":"box-office","actor":"US and Canadian audiences","actor_kind":"public","text":"The largest three-day domestic weekend gross was $15,520,732 for December 29–31, up 76%.","url":"https://www.the-numbers.com/movie/Greatest-Showman-The"},{"seq":9,"date":"2018-01-07","precision":"day","phase":"jump","platform":"audio","actor":"Billboard","actor_kind":"press","country":"US","text":"Billboard reported that the soundtrack had reached No. 1 in its fourth chart week.","url":"https://www.billboard.com/pro/the-greatest-showman-soundtrack-hits-no-1-on-billboard-200-album-chart-hugh-jackman-zac-efron/"},{"seq":10,"date":"2018-01-12","precision":"day","phase":"response","platform":"box-office","actor":"20th Century Fox","actor_kind":"owner","text":"Fox added sing-along screenings in 300 US theatres as the 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announced a season-two launch campaign with offline ads, influencer content and a TikTok filter.","url":"https://news.samsung.com/uk/samsung-partners-with-netflix-to-bring-iconic-style-and-innovative-technology-to-the-second-season-of-emily-in-paris"},{"seq":12,"date":"2022-01-02","precision":"day","phase":"backlash","platform":"press","actor":"Oleksandr Tkachenko","actor_kind":"celebrity","text":"BBC reported Ukraine's culture minister had complained to Netflix about its Ukrainian character.","url":"https://www.bbc.com/news/world-europe-59855440"},{"seq":13,"date":"2022-01-10","precision":"day","phase":"response","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix renewed seasons three and four and reported season two had entered Top 10 lists in 94 countries.","url":"https://about.netflix.com/en/news/emily-in-paris-renewed-for-seasons-3-and-4"},{"seq":14,"date":"2022-12-21","precision":"day","phase":"commercial","platform":"retail","actor":"McDonald's 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Media","actor_kind":"brand","text":"Press reported Symphony's revised estimate of 19.3 million viewers per episode in the first 35 days.","url":"https://www.businessinsider.com/netflix-making-a-murderer-ratings-2016-2"},{"seq":12,"date":"2016-07-19","precision":"day","phase":"response","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix announced production of new episodes following post-conviction proceedings.","url":"https://about.netflix.com/en/news/netflix-announces-new-episodes-of-making-a-murderer"},{"seq":13,"date":"2016-12-31","precision":"year_end","phase":"afterlife","platform":"tv","actor":"Television Academy","actor_kind":"brand","text":"The series won four Emmys, including Outstanding Documentary or Nonfiction Series.","url":"https://www.televisionacademy.com/shows/making-murderer"},{"seq":14,"date":"2018-10-19","precision":"day","phase":"response","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix released Part 2, with ten episodes 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first episode at Pirates on the Pier in Santa Monica.","url":"https://about.netflix.com/en/news/straw-hats-assemble-for-one-piece-fan-celebrations-around-the-world"},{"seq":3,"date":"2023-08-25","precision":"day","phase":"press","platform":"press","actor":"Arezou Amin / Collider","actor_kind":"press","text":"Collider reported cheering crowds and a drone show at Netflix's public first-episode screening.","url":"https://collider.com/one-piece-fan-event-images/"},{"seq":4,"date":"2023-08-31","precision":"day","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix released the eight-episode first season worldwide.","url":"https://www.netflix.com/tudum/articles/one-piece-release-date-photos"},{"seq":5,"date":"2023-08-31","precision":"day","phase":"backlash","platform":"press","actor":"Jesse Hassenger / The Guardian","actor_kind":"press","text":"The Guardian's reviewer criticised the pacing, CGI and clashing performance 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viewers and January first streams on Hulu rose 40%.","url":"https://deadline.com/2024/02/disney-craig-erwich-linear-vs-streaming-stats-the-rookie-omitb-abbott-elementary-golden-bachelor-1235821376/"},{"seq":15,"date":"2024-09-01","precision":"month","phase":"afterlife","platform":"web","actor":"Nielsen","actor_kind":"brand","text":"Nielsen reported 84.4 million US viewing hours for season three during the Emmy eligibility year.","url":"https://www.nielsen.com/insights/2024/2024primetimeemmys/"},{"seq":16,"date":"2025-12-01","precision":"day","phase":"afterlife","platform":"press","actor":"TheWrap","actor_kind":"press","text":"TheWrap reported Nielsen's cumulative 32 billion viewing minutes and a rise for the fifth-season finale.","url":"https://www.thewrap.com/only-murders-in-the-building-season-5-finale-viewership-nielsen/"}]},{"id":"HIS-01284","slug":"outer-banks","url":"https://howitspread.com/id/HIS-01284","title":"Outer Banks","owner":"Netflix; Josh Pate, Jonas Pate and Shannon 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and final season before the fourth season’s second part.","url":"https://deadline.com/2024/11/outer-banks-renewed-season-5-no-season-6-1236164521/"},{"seq":15,"date":"2024-11-10","precision":"week","phase":"commercial","platform":"web","actor":"Netflix viewers","actor_kind":"public","text":"Season 4 led Netflix’s English TV chart with 77.1 million weekly hours viewed.","url":"https://www.netflix.com/tudum/top10/data/all-weeks-global.tsv"},{"seq":16,"date":"2026-08-31","precision":"day","phase":"afterlife","platform":"press","actor":"Netflix","actor_kind":"owner","text":"Netflix reported over 400M global views and a fourth consecutive season debut at number one.","url":"https://about.netflix.com/en/news/outer-banks-by-the-numbers-how-pogue-life-turned-into-a-global-fandom"}]},{"id":"HIS-01285","slug":"schitts-creek","url":"https://howitspread.com/id/HIS-01285","title":"Schitt's Creek","owner":"Dan and Eugene Levy / Not A Real Company 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premiered Schitt's Creek in Canada.","url":"https://www.channelcanada.com/canadian-channels/cbc-orders-season-two-schitts-creek-repeat-season-1-starts-tomorrow/"},{"seq":3,"date":"2015-02-11","precision":"day","phase":"jump","platform":"tv","actor":"Pop","actor_kind":"owner","country":"US","text":"Pop premiered the series in the US as the Los Angeles Times reviewed it.","url":"https://www.latimes.com/entertainment/tv/la-et-st-schitts-canadian-creek-review-eugene-levy-20150211-column.html"},{"seq":4,"date":"2017-01-01","precision":"month","phase":"jump","platform":"web","actor":"Netflix","actor_kind":"brand","text":"Netflix added the first two seasons in the US.","url":"https://www.vulture.com/2019/01/schitts-creek-netflix-pop-success-story.html"},{"seq":5,"date":"2018-09-01","precision":"month","phase":"response","platform":"retail","actor":"Dan Levy / Up Close & Personal","actor_kind":"owner","text":"The cast tested a live show at Los Angeles' Ace Hotel; its agent said tickets sold 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1.3 million viewers for the three-network finale, the series' highest-rated episode.","url":"https://variety.com/2020/tv/news/schitts-creek-finale-pop-tv-ratings-1234575047/"},{"seq":12,"date":"2020-09-20","precision":"day","phase":"afterlife","platform":"tv","actor":"Television Academy","actor_kind":"brand","text":"The final season won all seven major comedy Emmys.","url":"https://www.latimes.com/entertainment-arts/tv/story/2020-09-20/emmys-2020-schitts-creek-comedy-series-win"},{"seq":13,"date":"2020-09-27","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"English Wikipedia views peaked in the week ending September 27 within the July 2015 to September 2021 window.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia/all-access/user/Schitt%27s_Creek/daily/2015070100/2021092000"},{"seq":14,"date":"2020-10-03","precision":"day","phase":"response","platform":"web","actor":"Netflix / Dan 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hardcover edition of Eragon.","url":"https://penguinrandomhouselibrary.com/book/?isbn=9780375826689"},{"seq":6,"date":"2003-10-22","precision":"day","phase":"jump","platform":"tv","actor":"CNN","actor_kind":"press","text":"CNN profiled Paolini and his family’s self-publishing work as Eragon held No. 3 on the NYT children’s list.","url":"https://transcripts.cnn.com/show/ldt/date/2003-10-22/segment/00"},{"seq":7,"date":"2003-12-31","precision":"year_end","phase":"peak","platform":"retail","actor":"Knopf","actor_kind":"owner","text":"Knopf reported 864,253 Eragon hardback sales for the year, third on PW’s children’s frontlist.","url":"https://www.publishersweekly.com/pw/print/20040322/22823-big-year-for-harry-lemony-cat-in-hat.html"},{"seq":8,"date":"2004-01-25","precision":"week","phase":"jump","platform":"retail","actor":"British readers","actor_kind":"public","country":"GB","text":"Eragon reached No. 1 on Britain’s children’s hardback chart two weeks after its UK 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chart.","url":"https://about.netflix.com/en/news/top-10-week-of-february-6-you-is-the-most-viewed-title-this-week-your-place"},{"seq":9,"date":"2023-02-19","precision":"week","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"Netflix reported a six-week chart-run high of 45.42M hours for the week ending February 19.","url":"https://www.netflix.com/tudum/top10/data/all-weeks-global.tsv"},{"seq":10,"date":"2023-02-21","precision":"day","phase":"commercial","platform":"web","actor":"Netflix","actor_kind":"owner","text":"The finale crowned CrossFitter Woo Jin-yong, who won the 300 million won prize.","url":"https://about.netflix.com/en/news/physical-100-winner"},{"seq":11,"date":"2023-02-27","precision":"week","phase":"peak","platform":"web","actor":"English Wikipedia readers","actor_kind":"public","text":"English Wikipedia's highest seven-day window in the fetched period ended on February 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year.","url":"https://www.apple.com/newsroom/2023/11/apple-shares-the-most-popular-podcasts-of-2023/"},{"seq":12,"date":"2024-01-29","precision":"day","phase":"commercial","platform":"audio","actor":"SiriusXM","actor_kind":"brand","text":"SiriusXM announced a rights deal reported above $100 million, including other SmartLess Media shows.","url":"https://www.hollywoodreporter.com/business/business-news/smartless-podcast-moves-to-siriusxm-1235809670/"},{"seq":13,"date":"2024-04-29","precision":"day","phase":"afterlife","platform":"audio","actor":"Joe Biden, Barack Obama and Bill Clinton","actor_kind":"celebrity","text":"Biden, Obama and Clinton appeared together on an episode recorded the previous month.","url":"https://podcasts.apple.com/us/podcast/3-presidents/id1521578868?i=1000653071832"},{"seq":14,"date":"2024-11-13","precision":"day","phase":"commercial","platform":"audio","actor":"Edison Research","actor_kind":"brand","text":"Edison reported that SmartLess entered its US top five 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screened publicly at Series Mania in Lille before its HBO debut.","url":"https://variety.com/2018/tv/news/hbo-succession-series-mania-jesse-armstrong-chris-brancato-1202791106/"},{"seq":3,"date":"2018-06-03","precision":"day","phase":"commercial","platform":"tv","actor":"HBO","actor_kind":"owner","text":"The HBO launch drew 918,000 viewers including replays and streaming, Variety later reported.","url":"https://deadline.com/2018/04/succession-premiere-date-hbo-media-family-drama-brian-cox-adam-mckay-1202377456/"},{"seq":4,"date":"2018-07-02","precision":"day","phase":"commercial","platform":"tv","actor":"iSpot","actor_kind":"brand","text":"iSpot listed an Xfinity TV ad promoting an HBO free preview that included Succession.","url":"https://www.ispot.tv/ad/dt4k/xfinity-on-demand-x1-hbo-free-previews"},{"seq":5,"date":"2019-08-30","precision":"day","phase":"jump","platform":"x","actor":"TIME","actor_kind":"press","text":"TIME documented fans setting unrelated scenes to Nicholas Britell’s theme music.","url":"https://time.com/5662975/succession-theme-song/"},{"seq":6,"date":"2019-10-11","precision":"day","phase":"response","platform":"audio","actor":"Nicholas Britell / Pusha T","actor_kind":"owner","text":"Britell released an official Pusha T remix after fans requested one.","url":"https://variety.com/2019/music/news/rapper-pusha-t-nicholas-britell-release-puppets-succession-remix-1203368371/"},{"seq":7,"date":"2019-10-13","precision":"day","phase":"commercial","platform":"tv","actor":"HBO","actor_kind":"owner","text":"The second-season finale drew 1.1M across platforms, below the opener’s 1.2M.","url":"https://variety.com/2019/tv/news/succession-season-2-finale-ratings-1203371749/"},{"seq":8,"date":"2021-10-17","precision":"day","phase":"commercial","platform":"tv","actor":"HBO","actor_kind":"owner","text":"The third-season premiere drew 1.4M across platforms, with growth driven by digital viewing.","url":"https://www.hollywoodreporter.com/tv/tv-news/succession-season-3-premiere-series-high-ratings-1235033161/"},{"seq":9,"date":"2021-12-12","precision":"day","phase":"commercial","platform":"tv","actor":"HBO","actor_kind":"owner","text":"The third-season finale drew a reported 1.7M viewers across platforms.","url":"https://deadline.com/2021/12/succession-finale-delivers-1-7-million-viewers-series-high-hbo-1234890335/"},{"seq":10,"date":"2023-02-23","precision":"day","phase":"response","platform":"press","actor":"Jesse Armstrong","actor_kind":"owner","text":"Armstrong told The New Yorker that the fourth season would end the series.","url":"https://www.newyorker.com/culture/the-new-yorker-interview/the-end-of-succession-is-near"},{"seq":11,"date":"2023-05-26","precision":"day","phase":"press","platform":"press","actor":"WIRED","actor_kind":"press","text":"WIRED profiled meme-makers, fan theories and character edits ahead of the finale.","url":"https://www.wired.com/story/hbo-succession-online-memes/"},{"seq":12,"date":"2023-05-28","precision":"day","phase":"jump","platform":"tiktok","actor":"TODAY","actor_kind":"press","text":"TODAY profiled TikTok creators who recast the Roys in everyday, Indian and Gen-Z settings.","url":"https://www.today.com/popculture/tv/succession-tiktok-impressions-rcna86224"},{"seq":13,"date":"2023-05-28","precision":"day","phase":"peak","platform":"tv","actor":"HBO","actor_kind":"owner","text":"The finale drew a reported record 2.9M first-night viewers as #Succession led Twitter trends.","url":"https://www.hollywoodreporter.com/tv/tv-news/succession-series-finale-ratings-1235503317/"},{"seq":14,"date":"2024-01-13","precision":"day","phase":"afterlife","platform":"retail","actor":"Heritage Auctions bidders","actor_kind":"public","text":"An auction of the show’s props and costumes raised $627,825 for 236 lots on behalf of HBO.","url":"https://ny1.com/nyc/all-boroughs/ap-top-news/2024/01/14/from-a-ludicrously-capacious-bag-to-fake-sausages-succession-props-draw-luxe-prices"},{"seq":15,"date":"2025-04-03","precision":"week","phase":"afterlife","platform":"audio","actor":"Nicholas Britell soundtrack buyers","actor_kind":"public","text":"The Complete Collection soundtrack reached number 12 on the UK Record Store Chart.","url":"https://www.officialcharts.com/artist/51160/nicholas-britell/"}]},{"id":"HIS-01303","slug":"the-da-vinci-code","url":"https://howitspread.com/id/HIS-01303","title":"The Da Vinci Code","owner":"Dan Brown (author); Doubleday / Random House (US publisher)","kind":"book","sector":"media","origin":"mixed","region":"US","seed_date":"2003-03-18","peak_date":"2006-05-01","origin_platform":"retail","platforms":"retail;press;tv;web;box-office;youtube","mechanics":"underdog;controversy;platform-jump;dupe-economy","score":48,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":60,"velocity":null,"longevity":null,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2003-01-27","precision":"day","phase":"precursor","platform":"retail","actor":"Doubleday","actor_kind":"owner","text":"Doubleday had distributed 5,000 advance copies and ordered 4,500 more, with print ads planned.","url":"https://www.publishersweekly.com/pw/print/20030127/32725-code-word-breakout.html"},{"seq":2,"date":"2003-03-18","precision":"day","phase":"seed","platform":"retail","actor":"Doubleday / Dan Brown","actor_kind":"owner","country":"US","text":"Doubleday published Dan Brown’s The Da Vinci Code in hardcover.","url":"https://www.penguinrandomhouse.com/books/19309/the-da-vinci-code-by-dan-brown/hardcover/"},{"seq":3,"date":"2003-04-02","precision":"day","phase":"press","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly reported a No. 1 chart debut after about a week on sale.","url":"https://www.publishersweekly.com/pw/print/20030331/39409-veni-vidi-davinci.html"},{"seq":4,"date":"2003-05-25","precision":"day","phase":"jump","platform":"tv","actor":"CNN Sunday Morning","actor_kind":"press","text":"CNN interviewed Brown about the novel and his claims about religious history.","url":"https://transcripts.cnn.com/TRANSCRIPTS/0305/25/sm.21.html"},{"seq":5,"date":"2003-09-01","precision":"month","phase":"backlash","platform":"web","actor":"Opus Dei","actor_kind":"brand","text":"Opus Dei posted a rebuttal after receiving requests for information about the book.","url":"https://ufdcimages.uflib.ufl.edu/uf/e0/02/10/07/00001/biondich_k.pdf"},{"seq":6,"date":"2004-03-22","precision":"day","phase":"commercial","platform":"retail","actor":"US hardcover shipments","actor_kind":"public","text":"PW called it the fastest-selling hardcover fiction to date after over 5.7 million copies shipped and billed in 2003.","url":"https://www2.publishersweekly.com/pw/print/20040322/26495-the-stakes-rise-for-chart-toppers.html"},{"seq":7,"date":"2004-09-09","precision":"day","phase":"jump","platform":"retail","actor":"French readers","actor_kind":"public","country":"FR","text":"Le Monde reported French sales above 500,000 since the novel’s April publication.","url":"https://www.lemonde.fr/archives/article/2004/09/09/da-vinci-code-faux-mysteres-vrai-succes_378472_1819218.html"},{"seq":8,"date":"2004-12-31","precision":"year_end","phase":"response","platform":"retail","actor":"Doubleday","actor_kind":"owner","text":"Doubleday issued an illustrated edition that shipped over 900,000 copies during 2004.","url":"https://www.publishersweekly.com/pw/print/20050328/16642-no-room-at-the-top.html"},{"seq":9,"date":"2006-03-28","precision":"day","phase":"response","platform":"retail","actor":"Anchor Books","actor_kind":"owner","text":"Anchor released the US paperback ahead of the film.","url":"https://www.penguinrandomhouse.com/books/19309/the-da-vinci-code-by-dan-brown/hardcover/"},{"seq":10,"date":"2006-04-07","precision":"day","phase":"backlash","platform":"press","actor":"High Court judge Peter Smith","actor_kind":"public","text":"Peter Smith rejected Michael Baigent and Richard Leigh’s copyright claim against Random House.","url":"https://www.today.com/popculture/judge-rejects-claims-da-vinci-suit-wbna12202180"},{"seq":11,"date":"2006-04-17","precision":"day","phase":"jump","platform":"web","actor":"Google Blogoscoped forum users","actor_kind":"public","text":"Forum users exchanged solutions to Google’s Sony-backed film-promotion puzzles.","url":"https://blogoscoped.com/forum/27053-full.html"},{"seq":12,"date":"2006-05-01","precision":"month","phase":"peak","platform":"press","actor":"Booksellers interviewed by AP","actor_kind":"public","text":"Booksellers later placed the book craze’s peak around the film’s May release.","url":"https://www.cbsnews.com/news/da-vinci-code-mania-is-cooling/"},{"seq":13,"date":"2006-05-21","precision":"week","phase":"commercial","platform":"box-office","actor":"Film audiences","actor_kind":"public","text":"The film adaptation opened to a reported $77.1 million in domestic ticket sales.","url":"https://www.boxofficemojo.com/article/ed4286055428/"},{"seq":14,"date":"2009-11-26","precision":"day","phase":"afterlife","platform":"retail","actor":"Lagardère Publishing","actor_kind":"owner","text":"Lagardère reported 82 million copies sold worldwide and over five million across French editions.","url":"https://www.lagardere.com/en/press-release/the-lost-symbol-dan-browns-new-novel-from-editions-jc-lattes/"},{"seq":15,"date":"2022-01-09","precision":"day","phase":"afterlife","platform":"youtube","actor":"Last Week Tonight / John Oliver","actor_kind":"press","text":"John Oliver released a nearly nine-minute YouTube critique of the book and its film adaptation.","url":"https://www.thewrap.com/john-oliver-da-vinci-code-rant-video/"},{"seq":16,"date":"2025-10-29","precision":"day","phase":"afterlife","platform":"web","actor":"Dan Brown","actor_kind":"owner","text":"Brown announced an immersive adaptation with Massimiliano Siccardi, Brett Kerr and Andrea Bari.","url":"https://danbrown.com/news/the-da-vinci-code-immersive-experience-is-coming-soon/"}]},{"id":"HIS-01304","slug":"the-housemaid","url":"https://howitspread.com/id/HIS-01304","title":"The Housemaid","owner":"Freida McFadden (author); Bookouture (original publisher)","kind":"book","sector":"entertainment","origin":"seeded","region":"US","seed_date":"2022-04-26","peak_date":"2025-09-22","origin_platform":"web","platforms":"web;press;retail;audio;youtube","mechanics":"underdog;founder-origin;platform-jump","score":58,"band":"Notable","provisional":false,"coverage":0.8,"reach":54,"contagion":null,"breadth":60,"velocity":63,"longevity":57,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2022-03-22","precision":"day","phase":"precursor","platform":"web","actor":"Lit with Leigh","actor_kind":"creator","text":"A Goodreads reviewer disclosed a Bookouture and NetGalley advance copy and gave it two stars.","url":"https://www.goodreads.com/en/book/show/60556912-the-housemaid"},{"seq":2,"date":"2022-04-26","precision":"day","phase":"seed","platform":"web","actor":"Freida McFadden / Bookouture","actor_kind":"owner","text":"Bookouture released The Housemaid in ebook, audio and paperback.","url":"https://bookouture.com/books/2616/"},{"seq":3,"date":"2022-07-19","precision":"day","phase":"press","platform":"press","actor":"Deadline","actor_kind":"press","text":"Deadline reported that Hidden Pictures had acquired film rights in competition with other bidders.","url":"https://deadline.com/2022/07/todd-lieberman-hidden-pictures-lionsgate-film-partnership-the-housemaid-first-deal-for-film-television-company-1235072605/"},{"seq":4,"date":"2022-08-10","precision":"day","phase":"response","platform":"web","actor":"Bookouture","actor_kind":"owner","text":"Bookouture commissioned a sequel and said the original had sold over 100,000 copies.","url":"https://bookouture.com/bookouture-sign-sequel-to-the-housemaid-by-freida-mcfadden/"},{"seq":5,"date":"2022-08-23","precision":"day","phase":"jump","platform":"retail","actor":"Grand Central Publishing","actor_kind":"owner","country":"US","text":"Grand Central Publishing released the US trade paperback.","url":"https://www.hachettebookgroup.com/titles/freida-mcfadden/the-housemaid/9781538742570/"},{"seq":6,"date":"2022-11-07","precision":"week","phase":"commercial","platform":"retail","actor":"Publishers Weekly / Circana BookScan","actor_kind":"public","text":"The US paperback entered PW’s trade-paperback chart at number 18.","url":"https://www.publishersweekly.com/pw/nielsen/tradepaper/20230306.html"},{"seq":7,"date":"2023-02-20","precision":"day","phase":"response","platform":"web","actor":"Bookouture","actor_kind":"owner","text":"Bookouture published the sequel, The Housemaid’s Secret.","url":"https://bookouture.com/books/2903/"},{"seq":8,"date":"2023-09-28","precision":"day","phase":"commercial","platform":"audio","actor":"Bookouture","actor_kind":"owner","text":"Bookouture reported number-one Kindle and Audible rankings and an ITW award.","url":"https://bookouture.com/bookouture-sign-third-book-in-freida-mcfaddens-internationally-bestselling-housemaid-thriller-series-as-sales-soar-to-1-8-million/"},{"seq":9,"date":"2023-10-31","precision":"day","phase":"jump","platform":"web","actor":"James V. Brown Library","actor_kind":"brand","text":"The library reported that BookTok recommendations had led its book club to the novel.","url":"https://jvbrown.edu/the-housemaid/"},{"seq":10,"date":"2024-10-08","precision":"day","phase":"afterlife","platform":"press","actor":"Variety","actor_kind":"press","text":"Variety announced Sydney Sweeney and Amanda Seyfried as leads in Paul Feig’s adaptation.","url":"https://variety.com/2024/film/news/sydney-sweeney-amanda-seyfried-housemaid-adaptation-director-paul-feig-lionsgate-1236171233/"},{"seq":11,"date":"2024-12-11","precision":"day","phase":"commercial","platform":"retail","actor":"Amazon UK","actor_kind":"brand","text":"Amazon named The Housemaid its bestselling UK print-and-ebook title of the year.","url":"https://www.aboutamazon.co.uk/news/authors/amazon-bestselling-books-2024"},{"seq":12,"date":"2025-01-01","precision":"day","phase":"press","platform":"press","actor":"The Boston Globe","actor_kind":"press","text":"McFadden credited BookTok after Bookouture put the novel into readers’ hands.","url":"https://www.bostonglobe.com/2025/01/01/arts/freida-mcfadden-the-housemaid-movie-casting-release-date/"},{"seq":13,"date":"2025-05-21","precision":"day","phase":"commercial","platform":"retail","actor":"NielsenIQ BookData","actor_kind":"public","text":"NIQ ranked The Housemaid second in combined print sales across its measured markets for 2024.","url":"https://nielseniq.com/global/en/insights/commentary/2025/romantasy-crime-and-self-help-2024s-international-bestsellers/"},{"seq":14,"date":"2025-09-16","precision":"day","phase":"afterlife","platform":"youtube","actor":"Lionsgate Movies","actor_kind":"brand","text":"Lionsgate released the official trailer for the film adaptation.","url":"https://www.youtube.com/watch?v=48CtX6OgU3s"},{"seq":15,"date":"2025-09-22","precision":"week","phase":"peak","platform":"web","actor":"Wikipedia readers","actor_kind":"public","text":"Wikipedia views peaked over seven days in the observed July 2025–October 2026 window.","url":"https://wikimedia.org/api/rest_v1/metrics/pageviews/per-article/en.wikipedia.org/all-access/user/The_Housemaid_%28novel%29/daily/2022022500/2026102100"},{"seq":16,"date":"2025-12-31","precision":"year_end","phase":"commercial","platform":"retail","actor":"NielsenIQ BookData","actor_kind":"public","text":"The novel finished 2025 first in NIQ’s combined print-sales ranking across 19 measured territories.","url":"https://nielseniq.com/global/en/insights/commentary/2026/international-bestsellers-in-2025/"}]},{"id":"HIS-01305","slug":"the-hunger-games-novel","url":"https://howitspread.com/id/HIS-01305","title":"The Hunger Games (novel)","owner":"Suzanne Collins / Scholastic","kind":"book","sector":"media","origin":"mixed","region":"US","seed_date":"2008-09-14","peak_date":"2012-12-31","origin_platform":"retail","platforms":"retail;press;web;box-office","mechanics":"identity-badge;platform-jump;press-loop;controversy","score":43,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":35,"breadth":50,"velocity":null,"longevity":null,"events":16,"sources":20,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2008-01-01","precision":"month","phase":"precursor","platform":"retail","actor":"Scholastic","actor_kind":"owner","text":"Scholastic sent bound manuscripts to booksellers before distributing advance copies.","url":"https://www.publishersweekly.com/pw/print/20080609/9915-a-dark-horse-breaks-out.html"},{"seq":2,"date":"2008-06-09","precision":"day","phase":"precursor","platform":"press","actor":"Publishers Weekly","actor_kind":"press","text":"Publishers Weekly reported online buzz and a first printing raised from 50,000 to 200,000.","url":"https://www.publishersweekly.com/pw/print/20080609/9915-a-dark-horse-breaks-out.html"},{"seq":3,"date":"2008-09-08","precision":"day","phase":"precursor","platform":"press","actor":"Stephen King / Entertainment Weekly","actor_kind":"celebrity","text":"Stephen King reviewed the novel in Entertainment Weekly before publication.","url":"https://en.wikipedia.org/wiki/The_Hunger_Games_%28novel%29"},{"seq":4,"date":"2008-09-14","precision":"day","phase":"seed","platform":"retail","actor":"Scholastic Press / Suzanne Collins","actor_kind":"owner","country":"US","text":"Scholastic published The Hunger Games in hardcover in the United States.","url":"https://en.wikipedia.org/wiki/The_Hunger_Games_%28novel%29"},{"seq":5,"date":"2009-02-14","precision":"day","phase":"afterlife","platform":"web","actor":"Cybils Awards","actor_kind":"brand","text":"The Hunger Games won the Cybils young adult fantasy and science fiction award.","url":"https://www.cybils.com/2009/02/2009-cybils-winners.html"},{"seq":6,"date":"2010-02-11","precision":"day","phase":"commercial","platform":"retail","actor":"Scholastic","actor_kind":"owner","text":"Scholastic reported over 800,000 copies of the novel in print in the US and Canada.","url":"https://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/42030-mockingjay-to-conclude-the-hunger-games-trilogy-.html"},{"seq":7,"date":"2010-12-31","precision":"year_end","phase":"backlash","platform":"retail","actor":"American Library Association","actor_kind":"brand","text":"The novel ranked fifth on the ALA list of the most challenged books of 2010.","url":"https://www.ala.org/bbooks/frequentlychallengedbooks/top10"},{"seq":8,"date":"2011-12-31","precision":"year_end","phase":"commercial","platform":"retail","actor":"Scholastic","actor_kind":"owner","text":"The novel sold 2,696,707 paperback copies during 2011, according to publisher-supplied figures.","url":"https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/51113-facts-and-figures-2011-in-children-s-hunger-games-rule.html"},{"seq":9,"date":"2012-03-16","precision":"day","phase":"commercial","platform":"retail","actor":"Magnolia Science Academy 8","actor_kind":"brand","text":"The school ordered more copies as students waited for returned library books.","url":"https://www.foxnews.com/entertainment/hunger-games-is-latest-fantasy-film-that-promotes-reading-by-young-people"},{"seq":10,"date":"2012-03-23","precision":"day","phase":"jump","platform":"box-office","actor":"Lionsgate","actor_kind":"brand","text":"Lionsgate released the film adaptation in US theaters.","url":"https://www.foxnews.com/entertainment/hunger-games-is-latest-fantasy-film-that-promotes-reading-by-young-people"},{"seq":11,"date":"2012-07-19","precision":"day","phase":"commercial","platform":"retail","actor":"Scholastic","actor_kind":"owner","text":"Scholastic reported over 23 million copies of the novel in US print and digital formats.","url":"https://www.scholastic.com/newsroom/all-news/press-release/scholastic-announces-updated-u-s--figures-for-suzanne-collins-s-.html"},{"seq":12,"date":"2012-12-31","precision":"year_end","phase":"peak","platform":"retail","actor":"Readers / Scholastic","actor_kind":"public","text":"The original novel sold 11.7 million copies during 2012 in publisher figures compiled by Publishers Weekly.","url":"https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/56411-hunger-games-still-rules-in-children-s-facts-figures-2012.html"},{"seq":13,"date":"2014-06-03","precision":"day","phase":"afterlife","platform":"press","actor":"Associated Press","actor_kind":"press","text":"The AP reported Thai protesters using the films’ salute and Sombat’s Facebook call to repeat it.","url":"https://www.theguardian.com/world/2014/jun/03/hunger-games-salute-banned-thailand"},{"seq":14,"date":"2014-11-19","precision":"day","phase":"backlash","platform":"press","actor":"Thai authorities","actor_kind":"brand","text":"Authorities detained five students who gave the salute during the prime minister’s speech.","url":"https://www.bbc.com/news/world-asia-30110280"},{"seq":15,"date":"2021-02-08","precision":"day","phase":"afterlife","platform":"press","actor":"Myanmar protesters","actor_kind":"public","country":"MM","text":"Protesters in Yangon used the salute against the military coup.","url":"https://www.theguardian.com/world/2021/feb/08/three-finger-salute-hunger-games-symbol-adopted-by-myanmars-protesters"},{"seq":16,"date":"2024-10-01","precision":"day","phase":"afterlife","platform":"retail","actor":"Scholastic / Nico Delort","actor_kind":"owner","text":"Scholastic published an illustrated edition of the original novel with art by Nico Delort.","url":"https://www.scholastic.com/newsroom/all-news/press-release/scholastic-to-publish-illustrated-edition-of-suzanne-collins--wo.html"}]},{"id":"HIS-01306","slug":"the-shack","url":"https://howitspread.com/id/HIS-01306","title":"The Shack","owner":"William P. Young / Windblown Media","kind":"book","sector":"media","origin":"seeded","region":"US","seed_date":"2007-05-01","peak_date":"2008-06-08","origin_platform":"retail","platforms":"web;retail;audio;press;tv;box-office","mechanics":"underdog;founder-origin;controversy;platform-jump;press-loop","score":45,"band":"Notable","provisional":true,"coverage":0.4,"reach":null,"contagion":60,"breadth":30,"velocity":null,"longevity":null,"events":16,"sources":23,"verification":0,"verification_label":"Researched","updated":"2026-10-22","timeline":[{"seq":1,"date":"2007-04-16","precision":"day","phase":"precursor","platform":"web","actor":"Wayne Jacobsen","actor_kind":"owner","text":"Jacobsen opened preorders and said word of mouth would support a May release.","url":"https://www.lifestream.org/the-shack-finally-finished/"},{"seq":2,"date":"2007-05-01","precision":"day","phase":"seed","platform":"retail","actor":"Windblown Media / William P. Young","actor_kind":"owner","country":"US","text":"Windblown released Young's novel through its website and The God Journey audience.","url":"https://www.lifestream.org/can-you-believe-it/"},{"seq":3,"date":"2007-07-17","precision":"day","phase":"response","platform":"web","actor":"Wayne Jacobsen","actor_kind":"owner","text":"Jacobsen reported recommendations from Eugene Peterson, counselors and a former FBI profiler.","url":"https://www.lifestream.org/off-to-canada-and-other-matters/"},{"seq":4,"date":"2007-09-22","precision":"day","phase":"jump","platform":"audio","actor":"The Drew Marshall Show","actor_kind":"press","text":"Drew Marshall interviewed Young about the novel.","url":"https://drewmarshall.ca/listen2007-html/"},{"seq":5,"date":"2007-11-14","precision":"day","phase":"commercial","platform":"retail","actor":"Windblown Media","actor_kind":"owner","text":"Jacobsen reported a stockout as readers ordered cases to give away.","url":"https://www.lifestream.org/fun-stuff-around-here/"},{"seq":6,"date":"2008-03-04","precision":"day","phase":"response","platform":"web","actor":"Wayne Jacobsen","actor_kind":"owner","text":"Jacobsen answered accusations of heresy and warnings against reading the book.","url":"https://www.lifestream.org/is-the-shack-heresy/"},{"seq":7,"date":"2008-03-27","precision":"day","phase":"commercial","platform":"retail","actor":"USA Today book buyers","actor_kind":"public","text":"The book entered USA Today's bestseller list at No. 47.","url":"https://www.lifestream.org/can-you-believe-it/"},{"seq":8,"date":"2008-04-30","precision":"day","phase":"press","platform":"press","actor":"USA Today","actor_kind":"press","text":"Jacobsen linked USA Today's feature as the book reached No. 8 on its list.","url":"https://www.lifestream.org/stranger-and-stranger/"},{"seq":9,"date":"2008-05-14","precision":"day","phase":"response","platform":"retail","actor":"Windblown Media / Hachette","actor_kind":"owner","text":"Windblown and Hachette signed their publishing agreement.","url":"https://www.latimes.com/archives/la-xpm-2010-jul-13-la-et-the-shack-20100713-story.html"},{"seq":10,"date":"2008-05-20","precision":"day","phase":"backlash","platform":"web","actor":"Tim Challies","actor_kind":"creator","text":"Challies released an expanded critique after readers requested more detail.","url":"https://www.challies.com/book-reviews/a-review-of-the-shack-download-it-here/"},{"seq":11,"date":"2008-05-23","precision":"day","phase":"jump","platform":"tv","actor":"The Tonight Show with Jay Leno","actor_kind":"press","text":"Leno held up the novel during a segment about Amazon.","url":"https://www.lifestream.org/shack-news/"},{"seq":12,"date":"2008-06-08","precision":"day","phase":"peak","platform":"retail","actor":"New York Times trade paperback fiction buyers","actor_kind":"public","text":"The book debuted at No. 1 on the New York Times trade paperback list, the breakout milestone used here.","url":"https://www.publishersweekly.com/pw/print/20080714/6845-big-houses-benefit-from-savvy-self-publishers.html"},{"seq":13,"date":"2008-11-30","precision":"month_end","phase":"commercial","platform":"retail","actor":"Nielsen BookScan","actor_kind":"public","text":"The book led Nielsen's adult fiction sales ranking through November 30.","url":"https://www.nielsen.com/insights/2008/tops-in-2008-best-selling-books-audio-books/"},{"seq":14,"date":"2008-12-31","precision":"year","phase":"jump","platform":"retail","actor":"Hodder & Stoughton","actor_kind":"owner","country":"GB","text":"Hodder & Stoughton published a British edition.","url":"https://dx35vtwkllhj9.cloudfront.net/eone/the-shack/resources/1st_Chapter_with_Author_Note.pdf"},{"seq":15,"date":"2017-03-03","precision":"day","phase":"afterlife","platform":"box-office","actor":"Lionsgate / Windblown Media","actor_kind":"owner","text":"The film adaptation opened in US theaters.","url":"https://www.publishersweekly.com/pw/by-topic/industry-news/people/article/72473-wm-paul-young-s-the-shack-heads-to-the-big-screen-a-first-look.html"},{"seq":16,"date":"2025-10-15","precision":"day","phase":"afterlife","platform":"web","actor":"Worthy Books / Hachette Nashville","actor_kind":"owner","text":"Worthy announced Return to the Shack for October 2026.","url":"https://www.hachettebookgroup.com/articles/wm-paul-young-pens-sequel-to-the-worldwide-phenomenon-the-shack/"}]},{"id":"HIS-01307","slug":"they-both-die-at-the-end","url":"https://howitspread.com/id/HIS-01307","title":"They Both Die at the End","owner":"Adam Silvera; HarperTeen / Quill Tree Books (US); Simon & Schuster 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kid-focused wild-card broadcast with Nate Burleson and Nick stars.","url":"https://www.nfl.com/news/cbs-sports-nickelodeon-team-up-nfl-wild-card-game-nickelodeon"},{"seq":3,"date":"2021-01-10","precision":"day","phase":"seed","platform":"tv","actor":"CBS Sports / Nickelodeon","actor_kind":"owner","text":"Nickelodeon aired Bears-Saints with slime cannons, SpongeBob graphics and explanations of the rules.","url":"https://www.cbssports.com/nfl/news/nfl-on-nickelodeon-saints-top-bears-in-super-wild-card-matchup-geared-at-kid-audience/live/"},{"seq":4,"date":"2021-01-10","precision":"day","phase":"jump","platform":"x","actor":"@ComplexSports","actor_kind":"press","text":"Complex Sports shared a clip of virtual slime erupting after a touchdown.","url":"https://x.com/ComplexSports/status/1348390006981873669"},{"seq":5,"date":"2021-01-10","precision":"day","phase":"press","platform":"press","actor":"Sports Illustrated / Mashable","actor_kind":"press","text":"Sports Illustrated covered the 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Coca-Cola’s valuation.","url":"https://www.nbcnews.com/news/world/snub-soccer-star-cristiano-ronaldo-wipes-4-billion-coca-cola-n1270981"},{"seq":8,"date":"2021-06-17","precision":"day","phase":"backlash","platform":"press","actor":"UEFA / Martin Kallen","actor_kind":"brand","text":"UEFA reminded teams of sponsor obligations and allowed religious objections to beer placement.","url":"https://www.clickondetroit.com/news/2021/06/17/uefa-asks-euro-2020-teams-to-stop-removing-sponsor-bottles/"},{"seq":9,"date":"2021-06-18","precision":"day","phase":"commercial","platform":"x","actor":"Paytm / Dabur","actor_kind":"brand","text":"Paytm added its payment code to Ronaldo’s scene while Dabur promoted hydration for skin.","url":"https://x.com/Paytm/status/1405906800302460938"},{"seq":10,"date":"2021-06-18","precision":"day","phase":"commercial","platform":"x","actor":"IKEA Canada / Rethink","actor_kind":"brand","text":"IKEA Canada promoted a reusable water bottle renamed Cristiano in a reactive advertisement.","url":"https://awards.strategyonline.ca/winners/winner/2022/?e=141469&n=The+Cristiano+Bottle"},{"seq":11,"date":"2021-06-22","precision":"day","phase":"backlash","platform":"press","actor":"The Guardian / Australian Associated Press","actor_kind":"press","text":"The Guardian said it had removed the market-cap story after the agency withdrew it.","url":"https://www.theguardian.com/news/2021/jun/22/corrections-and-clarifications"},{"seq":12,"date":"2021-06-24","precision":"day","phase":"commercial","platform":"press","actor":"Evian","actor_kind":"brand","country":"GB","text":"Sport Buzz Business reported Evian handing out Agua shirts and hats in London.","url":"https://www.sportbuzzbusiness.fr/evian-surfe-sur-lepisode-coca-cola-x-cristiano-ronaldo-avec-le-dispositif-agua-dans-les-rues-de-londres.html"},{"seq":13,"date":"2021-06-25","precision":"day","phase":"jump","platform":"tiktok","actor":"Raynmagic / Nathanconnortv","actor_kind":"creator","text":"Marketing-Interactive documented TikTok parodies that reversed the clip or accepted Ronaldo’s rejected Coke.","url":"https://www.marketing-interactive.com/fans-to-cokes-rescue-with-creative-ugc-after-ronaldos-snub-at-euro-2020"},{"seq":14,"date":"2021-07-11","precision":"day","phase":"afterlife","platform":"tv","actor":"Leonardo Bonucci","actor_kind":"celebrity","text":"Bonucci drank Coca-Cola and Heineken at his press conference after Italy won the final.","url":"https://uk.sports.yahoo.com/news/bonucci-bottle-defender-toasts-italy-043433385.html"},{"seq":15,"date":"2021-07-21","precision":"day","phase":"commercial","platform":"press","actor":"John Murphy / Coca-Cola","actor_kind":"brand","text":"Coca-Cola’s CFO told Reuters the company had seen no direct sales impact from the snub.","url":"https://finance.yahoo.com/news/no-direct-impact-sales-ronaldo-135418476.html"},{"seq":16,"date":"2022-01-01","precision":"year","phase":"afterlife","platform":"press","actor":"Rethink / IKEA 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described fan hostility and said he had initially asked some Let’s Players to avoid the game.","url":"https://undertale.tumblr.com/post/150397346860/retrospective-on-undertales-popularity"},{"seq":12,"date":"2016-12-03","precision":"day","phase":"commercial","platform":"web","actor":"Tumblr Fandometrics","actor_kind":"brand","text":"Tumblr ranked Undertale first on its annual video game list.","url":"https://fandom.tumblr.com/post/153999782674/video-games"},{"seq":13,"date":"2017-06-13","precision":"day","phase":"response","platform":"web","actor":"Toby Fox / 8-4 / Fangamer","actor_kind":"owner","text":"Fox announced PlayStation versions, Japanese localization and physical editions.","url":"https://blog.playstation.com/2017/06/13/undertale-is-coming-to-playstation/comment-page-2/"},{"seq":14,"date":"2018-02-15","precision":"day","phase":"commercial","platform":"press","actor":"8-4","actor_kind":"owner","country":"JP","text":"Publisher 8-4 announced that PlayStation sales in Japan had exceeded 100,000 copies.","url":"https://gematsu.com/2018/02/undertale-ps4-ps-vita-sales-top-100000-japan"},{"seq":15,"date":"2018-10-31","precision":"day","phase":"response","platform":"web","actor":"Toby Fox","actor_kind":"owner","text":"Fox released the free follow-up Deltarune.","url":"https://www.theverge.com/2018/10/31/18047410/undertale-spinoff-sequel-deltarune-toby-fox"},{"seq":16,"date":"2019-09-05","precision":"day","phase":"afterlife","platform":"web","actor":"Nintendo","actor_kind":"brand","text":"Nintendo sold a Sans Mii Gunner costume with a new arrangement of Megalovania.","url":"https://www-aaaba-lp1-hac.cdn.nintendo.net/en-US/37c37794/index.html"}]}]}