# How It Spread

> Why things went viral, traced from the first post to the peak: who amplified it, where it jumped, and a Spread Score anyone can check.

Each case has a dated, sourced propagation timeline (seed, first amplifier, platform jumps, press, peak), tagged mechanics and a Spread Score computed by code from measured inputs. Each case has a permanent ID (HIS-00042) that resolves at /id/<ID>; cite by that URL with the score version.

## Cases
- [The Lion King (1994): why it went viral](https://howitspread.com/cases/the-lion-king-1994): Disney’s animated film grossed $771 million in its original theatrical release group.
- [Why Jurassic Park went viral](https://howitspread.com/cases/jurassic-park-1993): Spielberg’s dinosaur film grossed $1.06 billion worldwide across theatrical releases.
- [Why PlayerUnknown's Battlegrounds went viral](https://howitspread.com/cases/pubg-battlegrounds): A Steam Early Access shooter reached a peak of 3.2 million concurrent players.
- [The Queen's Gambit (miniseries): why it went viral](https://howitspread.com/cases/the-queens-gambit): Netflix reported 62 million households as its chess drama drove a retail and playing boom.
- [Why Titanic (1997) went viral](https://howitspread.com/cases/titanic-1997): Titanic led the North American box office for 15 consecutive weekends.
- [Why Obsession went viral](https://howitspread.com/cases/obsession-film): YouTube creator Curry Barker's horror film Obsession grossed $522 million worldwide.
- [Why The Sixth Sense went viral](https://howitspread.com/cases/the-sixth-sense): A twist-ending thriller grossed $672.8 million worldwide after a word-of-mouth run.
- [Why The Greatest Showman went viral](https://howitspread.com/cases/the-greatest-showman): A weak-opening film earned $174 million domestically as its soundtrack led the UK chart.
- [Why Avatar (2009) went viral](https://howitspread.com/cases/avatar-2009): James Cameron's 3D film earned $2.74 billion worldwide in its original release.
- [Why KPop Demon Hunters went viral](https://howitspread.com/cases/kpop-demon-hunters): Netflix reported 600M+ views as the film’s songs spread through fan clips and covers.
- [Why ChatGPT went viral](https://howitspread.com/cases/chatgpt): UBS estimated 100 million monthly ChatGPT users within two months of launch.
- [Why Deadpool & Wolverine went viral](https://howitspread.com/cases/deadpool-and-wolverine): The film grossed $1.338 billion worldwide as its opening dance spread beyond cinemas.
- [Why Pokémon Go went viral](https://howitspread.com/cases/pokemon-go): Sensor Tower estimated $256 million in July player spending for Pokémon Go.
- [The Super Mario Bros. Movie: why it went viral](https://howitspread.com/cases/the-super-mario-bros-movie): Nintendo and Illumination's animated Mario film grossed $1.36 billion worldwide.
- [Frozen and “Let It Go”: why it went viral](https://howitspread.com/cases/frozen-let-it-go): Frozen became a $1.27 billion film as Let It Go covers carried its songs beyond cinemas.
- [Why Pulp Fiction went viral](https://howitspread.com/cases/pulp-fiction): Pulp Fiction crossed $100 million domestically before its scenes became reaction GIFs.
- [ROSÉ & Bruno Mars “APT.”: why it went viral](https://howitspread.com/cases/rose-bruno-mars-apt): A Korean drinking-game chant became a global hit with 224.5 million first-week streams.
- [Why Scientific 7-Minute Workout went viral](https://howitspread.com/cases/scientific-seven-minute-workout): An illustrated workout column spawned an industry of 26 smartphone apps.
- [Why Avengers: Endgame went viral](https://howitspread.com/cases/avengers-endgame): Marvel’s finale opened to an estimated $1.2 billion worldwide.
- [Dress to Impress (Roblox): why it went viral](https://howitspread.com/cases/dress-to-impress): Roblox’s fashion game reached 1,743,147 concurrent players after its TikTok breakout.
- [Why Home Alone went viral](https://howitspread.com/cases/home-alone): Home Alone led the domestic box office for 12 consecutive weekends.
- [Why Inside Out 2 went viral](https://howitspread.com/cases/inside-out-2): Pixar’s emotion sequel crossed $1 billion at the worldwide box office.
- [Why Parasite went viral](https://howitspread.com/cases/parasite-film): Bong Joon Ho's Korean thriller grossed at least $253 million worldwide.
- [Why Saltburn went viral](https://howitspread.com/cases/saltburn): Saltburn grossed $21 million worldwide as its scenes became TikTok reaction formats.
- [Why The Matrix went viral](https://howitspread.com/cases/the-matrix): The sci-fi film opened to $27.8 million domestically, then spread via DVDs and imitation.
- [Why Tiger King went viral](https://howitspread.com/cases/tiger-king): Netflix’s lockdown docuseries reached 34.3 million US TV viewers in its first ten days.
- [Why Wicked (2024 film) went viral](https://howitspread.com/cases/wicked-film): Wicked's film, press-tour memes and soundtrack accompanied a $758.7 million run.
- [All your base are belong to us: why it went viral](https://howitspread.com/cases/all-your-base): A game mistranslation spread through Flash; a study counted 7,070 monthly Usenet matches.
- [Lizzo DNA Test challenge: why it went viral](https://howitspread.com/cases/lizzo-dna-test-challenge): TikTok users turned Lizzo’s 100% lyric into jokes about their identities.
- [Mike Senatore's talent-show bottle flip: why it went viral](https://howitspread.com/cases/mike-senatore-bottle-flip): Senatore's school bottle flip spread into a challenge; one copy passed 6.8 million views.
- [Why Phasmophobia went viral](https://howitspread.com/cases/phasmophobia): A solo developer's ghost-hunting game reached 30 million sales, Kinetic Games reported.
- [Why Sinners went viral](https://howitspread.com/cases/sinners-film): Ryan Coogler's vampire film Sinners grossed $371.6 million worldwide.
- [Why Toy Story went viral](https://howitspread.com/cases/toy-story-1995): The first fully computer-animated feature opened to $29.1 million domestically.
- [Colossal's Dire Wolf Announcement: why it went viral](https://howitspread.com/cases/colossal-dire-wolf-announcement): Colossal claimed 3 gene-edited pups were de-extinct dire wolves; scientists disputed it.
- [Everything Everywhere All at Once: why it went viral](https://howitspread.com/cases/everything-everywhere-all-at-once): A SXSW premiere became a word-of-mouth hit with over $144 million worldwide.
- [Why Shrek went viral](https://howitspread.com/cases/shrek): Shrek opened atop the domestic box office with $42.3 million, then became a fan-made meme.
- [Squid Game (season 1): why it went viral](https://howitspread.com/cases/squid-game): Netflix reported 142 million households sampled the Korean survival drama at launch.
- [Why Steal a Brainrot went viral](https://howitspread.com/cases/steal-a-brainrot): Roblox game Steal a Brainrot was the first to pass 25 million concurrent players.
- [Why Among Us went viral](https://howitspread.com/cases/among-us): Innersloth's 2018 game Among Us drew about half a billion players in November 2020.
- [Why Angry Birds went viral](https://howitspread.com/cases/angry-birds): Rovio said its slingshot game sold over 6.5 million iPhone copies before Android.
- [Why Bad Moms went viral](https://howitspread.com/cases/bad-moms): A comedy about overworked mothers grossed at least $180 million worldwide.
- [Why Candy Crush Saga went viral](https://howitspread.com/cases/candy-crush-saga): King reported 97 million average daily Candy Crush Saga users in February 2014.
- [Why Terrifier 2 went viral](https://howitspread.com/cases/terrifier-2): An unrated slasher drew illness reports and grossed $15.7 million worldwide.
- [Why The Hangover went viral](https://howitspread.com/cases/the-hangover-2009): A bachelor-party comedy earned $277 million in its original domestic theatrical run.
- [Why Baby Shark Dance went viral](https://howitspread.com/cases/baby-shark): Pinkfong reported 17.2 billion views for YouTube's most watched video.
- [Why Barbie (2023 film) went viral](https://howitspread.com/cases/barbie-film): Pink promotion and Barbenheimer accompanied Barbie’s $162 million domestic opening.
- [Why Fidget Cube Kickstarter went viral](https://howitspread.com/cases/fidget-cube-kickstarter): Antsy Labs raised $6.5 million for a desk toy before shipping delays let copycats in.
- [RRR and "Naatu Naatu": why it went viral](https://howitspread.com/cases/rrr-naatu-naatu): RRR opened to $9.5 million in North America, then found a crossover audience on Netflix.
- [Why Top Gun: Maverick went viral](https://howitspread.com/cases/top-gun-maverick): The delayed sequel turned a record holiday opening into a $1.45 billion worldwide run.
- [Why 13 Reasons Why went viral](https://howitspread.com/cases/13-reasons-why): The Netflix series drew more than 11 million tweets within a month of release.
- [Why A Minecraft Movie went viral](https://howitspread.com/cases/a-minecraft-movie): Cinema reaction memes accompanied a film that grossed $960 million worldwide.
- [Ashton Hall’s Morning Routine: why it went viral](https://howitspread.com/cases/ashton-hall-morning-routine): An X repost of a fitness coach's morning routine drew more than 741 million views.
- [Why Baby Yoda went viral](https://howitspread.com/cases/baby-yoda): Baby Yoda memes preceded a licensed plush that ranked No. 1 in US plush sales.
- [Why Banksy's Self-Shredding Painting went viral](https://howitspread.com/cases/banksy-self-shredding-painting): A painting shredded at auction, then set a Banksy record at $25.4 million.
- [Burt’s Bees x Hidden Valley Ranch Dippers: why it went viral](https://howitspread.com/cases/burts-bees-hidden-valley-ranch-dippers): The $11.99 ranch lip balm sold out on launch day, drawing national coverage.
- [Why Dubai chocolate went viral](https://howitspread.com/cases/dubai-chocolate): A TikTok of a Dubai-only pistachio chocolate bar drew over 120 million views.
- [Why Fortnite Battle Royale went viral](https://howitspread.com/cases/fortnite-battle-royale): Epic reported 3.7 million daily active Battle Royale players within weeks.
- [Why Get Out went viral](https://howitspread.com/cases/get-out): Jordan Peele’s horror film grossed over $253 million worldwide and became a running meme.
- [Why Heneral Luna went viral](https://howitspread.com/cases/heneral-luna): A Philippine historical film revived by fan appeals grossed $4,625,639 worldwide.
- [Why I'm Not Racist went viral](https://howitspread.com/cases/im-not-racist): Lucas's race-debate video drew 155 million YouTube views; its single was certified Gold.
- [Why Spider-Man: Into the Spider-Verse went viral](https://howitspread.com/cases/into-the-spider-verse): A comic-book animation became an Oscar winner and grossed $375.6 million on its first run.
- [Why It (2017 film) went viral](https://howitspread.com/cases/it-2017-film): A studio trailer record preceded a $123.4 million domestic opening for It.
- [Why Italian brainrot went viral](https://howitspread.com/cases/italian-brainrot): AI animal memes reached more than 450,000 YouTube uploads.
- [McDonald’s France “Olympic Curry”: why it went viral](https://howitspread.com/cases/mcdonalds-olympic-curry): A French sauce joke drew an estimated 2.3 billion impressions, its award entrant claimed.
- [Why Rocket League went viral](https://howitspread.com/cases/rocket-league): Car soccer spread through GIFs and streams; Psyonix reported $110 million in revenue.
- [Why Slither.io went viral](https://howitspread.com/cases/slither-io): Slither.io reached No. 1 on Apple's free-app chart after its March launch.
- [The Blair Witch Project: why it went viral](https://howitspread.com/cases/the-blair-witch-project): A found-footage horror film and its missing-person myth grossed $248 million worldwide.
- [Why A Quiet Place went viral](https://howitspread.com/cases/a-quiet-place): A horror film about silence grossed at least $334 million worldwide.
- [Why Anyone but You went viral](https://howitspread.com/cases/anyone-but-you): Sony's romantic comedy grossed over $219 million worldwide after two weekend increases.
- [Why Big Dick Energy went viral](https://howitspread.com/cases/big-dick-energy): A phrase counted in 129,184 original tweets became shirts, songs and dictionary entries.
- [Why Corn Kid went viral](https://howitspread.com/cases/corn-kid): Tariq’s corn interview became a song used in over 900,000 TikTok videos.
- [Crazy Frog “Axel F”: why it went viral](https://howitspread.com/cases/crazy-frog-axel-f): A ringtone-backed single beat Coldplay to UK No. 1 amid complaints about repeated TV ads.
- [Why Crazy Rich Asians went viral](https://howitspread.com/cases/crazy-rich-asians): Gold Open theater buyouts backed a romantic comedy that grossed $239 million worldwide.
- [Encanto and “We Don’t Talk About Bruno”: why it went viral](https://howitspread.com/cases/encanto-bruno): Encanto’s soundtrack reached No. 1 as viewers turned its songs into TikTok performances.
- [Why F1 The Movie went viral](https://howitspread.com/cases/f1-the-movie): Apple's Brad Pitt racing film grossed $634 million worldwide after a year of promotion.
- [Why Heartstopper went viral](https://howitspread.com/cases/heartstopper): Netflix reported 23.94 million hours watched in Heartstopper's first full week.
- [Why Hollow Knight: Silksong went viral](https://howitspread.com/cases/hollow-knight-silksong): After years of waiting memes, Silksong launched and Team Cherry claimed over 7M sales.
- [Why Icebreaker went viral](https://howitspread.com/cases/icebreaker-hannah-grace): A BookTok hockey romance sold 423,800 US print copies in the first half of 2024.
- [Why Lethal Company went viral](https://howitspread.com/cases/lethal-company): A solo developer's co-op horror game reached 239,369 concurrent Steam players.
- [Why Moo Deng went viral](https://howitspread.com/cases/moo-deng): X reported 7.7 million posts about Moo Deng by the end of her breakout year.
- [Why Paranormal Activity went viral](https://howitspread.com/cases/paranormal-activity): An Eventful demand campaign helped a horror film reach $193 million worldwide.
- [Why Sound of Freedom went viral](https://howitspread.com/cases/sound-of-freedom): A pay-it-forward ticket campaign helped Sound of Freedom gross $250.8 million worldwide.
- [The Last of Us (series): why it went viral](https://howitspread.com/cases/the-last-of-us-series): HBO reported 8.2 million US first-night viewers for the first-season finale.
- [Why The Lego Movie went viral](https://howitspread.com/cases/the-lego-movie): A film built around Lego toys opened to $69.05 million at the domestic box office.
- [Why United Breaks Guitars went viral](https://howitspread.com/cases/united-breaks-guitars): Dave Carroll’s airline complaint video drew 4.6 million YouTube views by the end of July.
- [Why Adolescence went viral](https://howitspread.com/cases/adolescence-series): Netflix reported 145 million first-half views for Adolescence.
- [Why Black Panther (2018) went viral](https://howitspread.com/cases/black-panther-2018): Black Panther grossed $1.33 billion as viewers funded screenings and copied its salute.
- [Why FarmVille went viral](https://howitspread.com/cases/farmville): FarmVille reached 83.76 million monthly users after spreading through Facebook.
- [Five Nights at Freddy's (film): why it went viral](https://howitspread.com/cases/five-nights-at-freddys-film): The game adaptation opened to $80 million domestically alongside its Peacock launch.
- [God’s Plan music video: why it went viral](https://howitspread.com/cases/gods-plan-music-video): Drake’s filmed giveaways drew more than 1.72 billion YouTube views.
- [Why Labubu went viral](https://howitspread.com/cases/labubu): Lisa’s 2024 posts preceded Labubu parent IP THE MONSTERS’ RMB14.16bn revenue in 2025.
- [Why “6 7” meme went viral](https://howitspread.com/cases/six-seven-meme): A basketball edit became classroom slang and Dictionary.com’s 2025 Word of the Year.
- [Why Spider-Man: No Way Home went viral](https://howitspread.com/cases/spider-man-no-way-home): A leaked trailer preceded a film that opened to $260 million at the domestic box office.
- [Why Threads launch went viral](https://howitspread.com/cases/threads-launch): Meta said Threads reached 100 million sign-ups in five days; active use then fell.
- [Why Vine launch went viral](https://howitspread.com/cases/vine-launch): Twitter's looping video app reached No. 1 among free U.S. iPhone apps.
- [Why Weapons went viral](https://howitspread.com/cases/weapons-film): Cryptic marketing and running-pose memes accompanied a $270 million worldwide horror hit.
- [Why Baby Reindeer went viral](https://howitspread.com/cases/baby-reindeer): Netflix reported 88.4 million views for Richard Gadd’s Baby Reindeer.
- [Why Bo Burnham’s “Inside” went viral](https://howitspread.com/cases/bo-burnham-inside): TikTok reported 1.1 million video creations using the special’s Bezos sound.
- [Why Canon Events went viral](https://howitspread.com/cases/canon-events): A Spider-Verse filter appeared in over 770,000 TikTok videos, according to its maker.
- [Why Charlie Charlie Challenge went viral](https://howitspread.com/cases/charlie-charlie-challenge): A pencil-game hashtag drew a vendor-reported 2.8 million tweets in late May 2015.
- [Why Chernobyl (miniseries) went viral](https://howitspread.com/cases/chernobyl-hbo): HBO said its miniseries passed 12 million viewers.
- [Why Chewbacca Mom went viral](https://howitspread.com/cases/chewbacca-mom): A Facebook Live video of a mother laughing in a toy mask passed 164 million views.
- [Why Coffin dance meme went viral](https://howitspread.com/cases/coffin-dance): Ghanaian pallbearers became a warning meme; an agency later reported a $1m NFT sale.
- [Daily Star’s Liz Truss Lettuce: why it went viral](https://howitspread.com/cases/daily-star-liz-truss-lettuce): A lettuce outlasted Liz Truss as 21,000 people watched its Twitter feed.
- [Why Dance Dance Revolution went viral](https://howitspread.com/cases/dance-dance-revolution): Konami reported 6.5 million home-game shipments as DDR moved from arcades to schools.
- [Doggface Ocean Spray Dreams video: why it went viral](https://howitspread.com/cases/doggface-ocean-spray-dreams): After a stranger’s repost, Dreams returned to the Hot 100 at No. 21.
- [Why Emily in Paris went viral](https://howitspread.com/cases/emily-in-paris): Netflix said 58 million households chose to watch Emily in Paris.
- [Why Hamster Kombat went viral](https://howitspread.com/cases/hamster-kombat): A Telegram game claimed 50 million daily players before its token fell on launch.
- [Why John Wick (2014) went viral](https://howitspread.com/cases/john-wick-2014): A puppy-revenge film grossed $86 million worldwide, then found audiences on home video.
- [Why Making a Murderer went viral](https://howitspread.com/cases/making-a-murderer): Netflix's documentary reached the White House through a petition with 113,000 signatures.
- [Why Mannequin Challenge went viral](https://howitspread.com/cases/mannequin-challenge): Twitter reported 2.3 million Mannequin Challenge hashtag mentions in one week.
- [Why McDonald’s “Grimace’s Birthday” went viral](https://howitspread.com/cases/mcdonald-s-grimace-s-birthday): Fans filmed fake deaths; the agency reported 160,000 birthday videos.
- [One Piece (Netflix series): why it went viral](https://howitspread.com/cases/one-piece-netflix): Netflix reported 18.5 million views for the live-action adaptation's opening four days.
- [Why PhelpsFace went viral](https://howitspread.com/cases/phelpsface): An Olympic scowl became an Intel ad and ranked No. 6 in Google's US trending-meme list.
- [Running Up That Hill (2022 revival): why it went viral](https://howitspread.com/cases/running-up-that-hill-2022): Stranger Things revived Kate Bush’s song and carried it to UK No. 1.
- [Soulja Boy "Crank That": why it went viral](https://howitspread.com/cases/soulja-boy-crank-that): A self-released song and fan dance topped the Hot 100 for seven weeks.
- ["This Is Fine" dog: why it went viral](https://howitspread.com/cases/this-is-fine): A reaction-image dog led to a plush campaign reporting $454,717 in pledges.
- [Why Wordle went viral](https://howitspread.com/cases/wordle): One engineer's free daily word game reached about 2 million daily players in three months.
- [A Star Is Born (2018): why it went viral](https://howitspread.com/cases/a-star-is-born-2018): A studio musical became a meme and grossed $436,388,866 worldwide.
- [Why Adele’s “Hello” went viral](https://howitspread.com/cases/adele-hello): Adele’s Hello became the first song to sell over 1 million US downloads in a week.
- [Why Agar.io went viral](https://howitspread.com/cases/agar-io): A browser game shared once on 4chan was the No. 1 iOS game by downloads in July 2015.
- [Danessa Myricks Yummy Skin Blurring Balm Powder: why it went viral](https://howitspread.com/cases/danessa-myricks-yummy-skin-blurring-balm-powder): A $36 complexion balm spread through TikTok demonstrations and sold out at Sephora.
- [Game of Thrones coffee cup: why it went viral](https://howitspread.com/cases/game-of-thrones-coffee-cup): A coffee-cup mistake drew a $2.3 billion publicity estimate for Starbucks and an HBO edit.
- [Grand Theft Auto VI Trailer 1: why it went viral](https://howitspread.com/cases/gta-vi-trailer-1): YouTube reported over 93 million views for Rockstar’s trailer in its first day.
- [Why Impossible Whopper launch went viral](https://howitspread.com/cases/impossible-whopper-launch-2019): Burger King tested the Impossible Whopper at 59 St. Louis area restaurants.
- [Why INDUSTRY BABY went viral](https://howitspread.com/cases/industry-baby): A prison-break video and TikTok remixes accompanied a Billboard Hot 100 No. 1.
- [Kanye West interrupts Taylor Swift at the VMAs: why it went viral](https://howitspread.com/cases/kanye-taylor-vmas-2009): A 2009 VMA interruption became an image macro, video remix and recurring awards-show joke.
- [Why Kermencement went viral](https://howitspread.com/cases/kermencement-maryland): Kermit’s UMD speech spread through TikTok clips, including one with 3.2 million views.
- [Why M3GAN went viral](https://howitspread.com/cases/m3gan): A trailer dance became a meme before M3GAN opened to $30.4 million domestically.
- [Lou Bega’s Mambo No. 5: why it went viral](https://howitspread.com/cases/mambo-no-5): A German single crossed Europe, topped the UK chart and passed one million UK sales.
- [Why Meccha Chameleon went viral](https://howitspread.com/cases/meccha-chameleon): A hide-and-seek game made by two people announced over 20 million copies sold.
- [Mike Pence debate fly: why it went viral](https://howitspread.com/cases/mike-pence-debate-fly): A fly on Mike Pence’s head became a meme; the Biden campaign sold nearly 35,000 swatters.
- [Why MySpace went viral](https://howitspread.com/cases/myspace): MySpace's US audience reached an estimated 75.9 million monthly visitors.
- [Noah Centineo’s internet-boyfriend breakout: why it went viral](https://howitspread.com/cases/noah-centineo-internet-boyfriend): Noah Centineo became an internet boyfriend and Google’s fifth top-trending actor.
- [Why Nobody Wants This went viral](https://howitspread.com/cases/nobody-wants-this): Netflix reported 56.8 million views for the rom-com after its scenes spread online.
- [Why Peaches went viral](https://howitspread.com/cases/peaches-jack-black): Bowser’s piano ballad became Jack Black’s first solo Hot 100 hit, peaking at No. 56.
- [Why Trololo (Eduard Khil) went viral](https://howitspread.com/cases/trololo): A Soviet TV clip brought Eduard Khil new fans and more than 26 million YouTube views.
- [Verity Minecraft smiley meme: why it went viral](https://howitspread.com/cases/verity-minecraft-meme-2026): A Minecraft horror series spawned a fan song viewed 31 million times.
- [Why WandaVision went viral](https://howitspread.com/cases/wandavision): WandaVision's finale week drew 924 million U.S. TV viewing minutes in Nielsen's rankings.
- [Why Words With Friends went viral](https://howitspread.com/cases/words-with-friends): Newtoy reported 1.6 million daily players before Alec Baldwin's plane dispute.
- [Why Bodyguard went viral](https://howitspread.com/cases/bodyguard): The BBC reported 17.1 million viewers for Bodyguard’s finale, including catch-up.
- [Britney Spears “...Baby One More Time”: why it went viral](https://howitspread.com/cases/britney-baby-one-more-time): The debut single and its album reached No. 1 in the same week.
- [Why Cash me ousside went viral](https://howitspread.com/cases/cash-me-outside): A Dr. Phil catchphrase became a meme and a remix that reached No. 72 on the Hot 100.
- [Why Chained Together went viral](https://howitspread.com/cases/chained-together): A co-op climbing game spread through streams; its publisher claimed over 10 million sales.
- [Why Content Warning went viral](https://howitspread.com/cases/content-warning): A free horror-game launch led to 2.2 million paid sales, according to Landfall.
- [Why Draw Something went viral](https://howitspread.com/cases/draw-something): Zynga reported 35 million downloads when it bought the drawing game's maker.
- [Elmo Is Just Checking In: why it went viral](https://howitspread.com/cases/elmo-is-just-checking-in): Elmo’s check-in drew over 45,000 quote-tweeters and led to a national well-being survey.
- [Why Fancy Like went viral](https://howitspread.com/cases/fancy-like): Hayes’s camp reported over 202,500 TikTok fan videos using “Fancy Like”.
- [Why Godzilla Minus One went viral](https://howitspread.com/cases/godzilla-minus-one): Toho’s Japanese-language monster film earned $56.4 million in its first US/Canada run.
- [Why good 4 u went viral](https://howitspread.com/cases/good-4-u): TikTok reported 2.3 million videos using Olivia Rodrigo’s single good 4 u.
- [Why Houseparty went viral](https://howitspread.com/cases/houseparty): A group video chat app reported 50 million sign-ups during the lockdown surge.
- [Jake Paul vs. Mike Tyson: why it went viral](https://howitspread.com/cases/jake-paul-vs-mike-tyson): Netflix reported 65 million peak concurrent streams for Paul vs. Tyson.
- [Why Longlegs went viral](https://howitspread.com/cases/longlegs): Neon’s cipher-led horror campaign preceded a $22.4 million record opening.
- [Money Heist (La casa de papel): why it went viral](https://howitspread.com/cases/money-heist): Netflix said Part 3 of the Spanish heist series reached 34 million households in a week.
- [Why Musical.ly went viral](https://howitspread.com/cases/musically): The teen lip-sync app reported 100 million monthly users before its migration to TikTok.
- [Why PPAP (Pen-Pineapple-Apple-Pen) went viral](https://howitspread.com/cases/pen-pineapple-apple-pen): Pikotaro's PPAP reached No. 77 in the US and became the shortest Hot 100 song.
- [Why Shōgun (2024 series) went viral](https://howitspread.com/cases/shogun-2024): FX's Shōgun reached a record 18 Emmy wins after a global streaming launch.
- [The Sneezing Baby Panda: why it went viral](https://howitspread.com/cases/sneezing-baby-panda): An unauthorized panda clip reached a reported 220 million YouTube views.
- [Solo Stove’s “Snoop Goes Smokeless”: why it went viral](https://howitspread.com/cases/snoop-goes-smokeless): Solo Stove’s CEO claimed 7 billion impressions for Snoop’s smoke teaser and reveal.
- [99 Nights in the Forest: why it went viral](https://howitspread.com/cases/99-nights-in-the-forest): A Roblox survival game reached a reported 14.15 million concurrent players.
- [The Backrooms (Found Footage): why it went viral](https://howitspread.com/cases/backrooms-found-footage): A teenager's YouTube horror short became an A24 film with an $81.4M domestic opening.
- [Why Black Myth: Wukong went viral](https://howitspread.com/cases/black-myth-wukong): Game Science’s Wukong sold over 30 million copies, according to a Xinhua report.
- [Why Bridgerton (season 1) went viral](https://howitspread.com/cases/bridgerton): Netflix reported 82 million households as Bridgerton spread into fan songs and book sales.
- [Why Chicken Jockey went viral](https://howitspread.com/cases/chicken-jockey): A trailer-line remix became a cinema ritual; one reaction TikTok passed 4.3 million views.
- [Clash of Clans’ “Revenge”: why it went viral](https://howitspread.com/cases/clash-of-clans-revenge): By April 2017, Liam Neeson's Super Bowl ad had 159,949,600 YouTube views.
- [Drake In My Feelings: why it went viral](https://howitspread.com/cases/drake-in-my-feelings): A fan dance challenge accompanied a record 116.2 million weekly US streams.
- [Why drivers license went viral](https://howitspread.com/cases/drivers-license): Olivia Rodrigo’s debut single spawned more than 300,000 TikTok videos.
- [Duo at the Barbie Premiere: why it went viral](https://howitspread.com/cases/duolingo-duo-barbie-premiere): Duo’s Barbie premiere appearance earned 150 million impressions, its CMO reported.
- [Why Elden Ring went viral](https://howitspread.com/cases/elden-ring): Bandai Namco reported 12 million Elden Ring units sold worldwide.
- [e.l.f. x Dunkin' Makeup Collection: why it went viral](https://howitspread.com/cases/elf-dunkin-makeup-collection): Dunkin’ said its e.l.f. makeup collection’s vault sold out within 10 minutes.
- [Why Eragon went viral](https://howitspread.com/cases/eragon-novel): Eragon reached 864,253 reported hardback sales in Knopf’s first publication year.
- [Ford Super Duty Rescues a Cybertruck: why it went viral](https://howitspread.com/cases/ford-super-duty-cybertruck-rescue): A 2023 towing clip brought Ford's CEO and the Forest Service into a Cybertruck debate.
- [Why Friends went viral](https://howitspread.com/cases/friends-tv-series): Netflix brought Friends to new viewers before a reported $425 million HBO Max rights deal.
- [Why Fyre Festival went viral](https://howitspread.com/cases/fyre-festival): Fyre’s failed festival left ticket holders facing proposed payouts of $281 each.
- [2017 Great American Eclipse: why it went viral](https://howitspread.com/cases/great-american-eclipse-2017): Glasses sold out before an eclipse seen by an estimated 216 million American adults.
- [House of the Dragon: why it went viral](https://howitspread.com/cases/house-of-the-dragon): HBO claimed 9.986 million US viewers for its Targaryen prequel’s first night.
- [Why Instagram launch went viral](https://howitspread.com/cases/instagram-launch): Instagram reported one million registered users within months of its iPhone launch.
- [Katie Fang’s Crying Work GRWM: why it went viral](https://howitspread.com/cases/katie-fang-work-grwm): A crying work GRWM reached 57.9 million TikTok views before Fang built a beauty career.
- [Look What You Made Me Do: why it went viral](https://howitspread.com/cases/look-what-you-made-me-do): Taylor Swift's music video drew 43.2 million views in its first day.
- [MONTERO (Call Me by Your Name): why it went viral](https://howitspread.com/cases/montero-call-me-by-your-name): Lil Nas X’s MONTERO debuted at No. 1 on the Hot 100 as its video and TikTok memes spread.
- [Why Nuggs for Carter went viral](https://howitspread.com/cases/nuggs-for-carter): A plea for free nuggets broke Twitter’s retweet record with 3.43 million shares.
- [Why Connections went viral](https://howitspread.com/cases/nyt-connections): NYT's daily grouping puzzle reached No. 1 on Google's global trending games list.
- [OK Boomer (Peter Kuli remix): why it went viral](https://howitspread.com/cases/ok-boomer-peter-kuli-remix): Kuli’s dorm-room remix appeared in at least 21,000 TikToks and led to an Elektra deal.
- [Only Murders in the Building: why it went viral](https://howitspread.com/cases/only-murders-in-the-building): Hulu renewed the mystery comedy after 5 episodes of its first season.
- [Why Pesto the Penguin went viral](https://howitspread.com/cases/pesto-the-penguin): Aquarium staff estimated Pesto's reach at 5 billion as fan clips and memes spread.
- [Why Singles' Day (11.11) went viral](https://howitspread.com/cases/singles-day-alibaba): Alibaba reported $84.54 billion in GMV over an expanded Singles' Day festival.
- [Why Smile (2022 film) went viral](https://howitspread.com/cases/smile-2022-film): Paramount planted smiling actors at baseball games; Smile grossed $217 million worldwide.
- [Why Space Jam went viral](https://howitspread.com/cases/space-jam): Michael Jordan and the Looney Tunes led a $27.5 million opening and a lasting web revival.
- [The Passion of the Christ: why it went viral](https://howitspread.com/cases/the-passion-of-the-christ): Church groups backed a film that opened to $83.8 million in North American cinemas.
- [Why Volkswagen “The Force” went viral](https://howitspread.com/cases/volkswagen-the-force): Volkswagen's agency reported 17 million YouTube views before the Super Bowl broadcast.
- [The Fox (What Does the Fox Say?): why it went viral](https://howitspread.com/cases/ylvis-the-fox): A Norwegian comedy video became a US No. 6 single and a picture book.
- [All Eyes on Me: why it went viral](https://howitspread.com/cases/all-eyes-on-me-bo-burnham): TikTok reported 158,000 video creations using the song from Inside.
- [Why Borat (2006) went viral](https://howitspread.com/cases/borat-2006): Borat's in-character press tour preceded a $26,455,463 North American opening.
- [Why Brat summer went viral](https://howitspread.com/cases/brat-summer): Charli XCX's lime-green album Brat opened with 77,000 US units and became a summer meme.
- [Why Chocolate Rain went viral](https://howitspread.com/cases/chocolate-rain): A home-recorded song crossed into TV and ads, passing 12 million YouTube views in 2007.
- [Why Cocaine Bear went viral](https://howitspread.com/cases/cocaine-bear): Cocaine Bear followed its viral trailer with a $23.3 million domestic opening.
- [Why Dalgona coffee went viral](https://howitspread.com/cases/dalgona-coffee): Whipped coffee ranked first among Google’s global trending recipe searches in 2020.
- [Why Don't Breathe went viral](https://howitspread.com/cases/dont-breathe): A home-invasion thriller opened at number one and grossed $157 million worldwide.
- [Why Double Rainbow went viral](https://howitspread.com/cases/double-rainbow): A January upload became YouTube's No. 6 non-label-music video of 2010 after a July surge.
- [Why Empire went viral](https://howitspread.com/cases/empire): Fox’s Empire grew each week to a first-season finale averaging 16.7 million viewers.
- [Ever Given in the Suez Canal: why it went viral](https://howitspread.com/cases/ever-given-suez): A grounded ship delayed an estimated $9.6bn in daily trade and became a meme.
- [Why Fidget spinner went viral](https://howitspread.com/cases/fidget-spinner): Spinners occupied 18 of Amazon’s top toy positions as schools imposed bans.
- [Why Golden by HUNTR/X went viral](https://howitspread.com/cases/golden-huntr-x): TikTok reported 9.8 million creations using the KPop Demon Hunters song Golden.
- [Somebody That I Used to Know: why it went viral](https://howitspread.com/cases/gotye-somebody-that-i-used-to-know): A cover wave accompanied a No. 1 hit in Australia, Britain and the United States.
- [Why Grimace Shake went viral](https://howitspread.com/cases/grimace-shake): The Grimace Shake horror trend reached 2.4 billion TikTok hashtag views.
- [Why Mr. Clean retires went viral](https://howitspread.com/cases/mr-clean-retirement): Mr. Clean staged a retirement, then returned after two weeks with new cleaning products.
- [Why MultiVersus open beta went viral](https://howitspread.com/cases/multiversus-open-beta-2022): MultiVersus reached 144,456 concurrent Steam players on its first open-beta night.
- [My Big Fat Greek Wedding: why it went viral](https://howitspread.com/cases/my-big-fat-greek-wedding): A stage monologue became a film that earned $241 million domestically.
- [OK Go’s “Upside Down & Inside Out” video: why it went viral](https://howitspread.com/cases/ok-go-upside-down-and-inside-out-video): OK Go’s zero-gravity video drew 24.5 million Facebook views in its first day.
- [Why Popeyes Chicken Sandwich went viral](https://howitspread.com/cases/popeyes-chicken-sandwich): Popeyes reported selling 203 million chicken sandwiches in the first year.
- [Why DOORS went viral](https://howitspread.com/cases/roblox-doors): DOORS reached an all-time peak of 381,720 concurrent Roblox players.
- [Shakira’s Super Bowl tongue moment: why it went viral](https://howitspread.com/cases/shakiras-super-bowl-ululation): Shakira’s tongue clip lasted 2.3 seconds and became caption jokes and cultural explainers.
- [Too Hot to Handle becomes a lockdown hit: why it went viral](https://howitspread.com/cases/too-hot-to-handle-2020): Netflix reported 51 million households watched its dating show in four weeks.
- [A Court of Thorns and Roses: why it went viral](https://howitspread.com/cases/a-court-of-thorns-and-roses): BookTok revived a fantasy novel that sold about 1.3 million US print copies in 2024.
- [Apex Legends surprise launch: why it went viral](https://howitspread.com/cases/apex-legends-launch): EA reported 50 million Apex Legends players in the first month after its surprise release.
- [Why Apple Three Minutes went viral](https://howitspread.com/cases/apple-three-minutes): Apple's iPhone-shot reunion film carried a reported 68 million-view campaign claim.
- [Why Arcane went viral](https://howitspread.com/cases/arcane-series): Arcane reached No. 1 on Netflix's weekly global English-TV chart.
- [Why Beanie Babies went viral](https://howitspread.com/cases/beanie-babies): Collectors paid up to $5,200 for a retired dark-blue Peanut the Elephant.
- [Billy Porter’s Oscars tuxedo gown: why it went viral](https://howitspread.com/cases/billy-porter-oscars-tuxedo-gown): Lyst reported a 100% rise in designer searches after Porter’s Oscars tuxedo gown.
- [Charlie Bit My Finger: why it went viral](https://howitspread.com/cases/charlie-bit-my-finger): A home video became a YouTube record holder and sold as an NFT for $760,999.
- [Why ChatGPT Ghibli portraits went viral](https://howitspread.com/cases/chatgpt-ghibli-portraits): The White House’s Ghibli-style derivative drew 76.2 million X views.
- [Just One Cornetto (ReMAXed): why it went viral](https://howitspread.com/cases/cornetto-susan-boyle-just-one-remixed): Cornetto’s Susan Boyle remix campaign reported 4.6 billion reach, including its teasers.
- [Why Covfefe went viral](https://howitspread.com/cases/covfefe): Trump’s unfinished tweet drew more than 1.4 million hashtag mentions within hours.
- [Why Cyberpunk 2077 launch went viral](https://howitspread.com/cases/cyberpunk-2077-launch): Cyberpunk 2077 sold over 13 million copies as bugs led Sony to remove it from its store.
- [Why Damn Daniel went viral](https://howitspread.com/cases/damn-daniel): A school outfit montage passed 350,000 retweets and became a catchphrase.
- [Why DeepSeek AI Assistant went viral](https://howitspread.com/cases/deepseek-ai-assistant): A free AI assistant reached an estimated 127 million app downloads by June.
- [Deez Nuts presidential campaign: why it went viral](https://howitspread.com/cases/deez-nuts-presidential-campaign): An Iowa teenager’s joke presidential candidacy polled at 9% in North Carolina.
- [Why Draw With Rob went viral](https://howitspread.com/cases/draw-with-rob): Free drawing tutorials became a book series and a record lesson with 45,611 participants.
- [Why Euphoria Season 2 went viral](https://howitspread.com/cases/euphoria-season-two): HBO reported 16.3 million viewers per episode as season-two memes spread.
- [Gap’s “Better in Denim” with KATSEYE: why it went viral](https://howitspread.com/cases/gap-katseye-better-in-denim): Gap's KATSEYE denim ad drew 20 million views in its first three days, Gap said.
- [GoPro "Fireman Saves Kitten": why it went viral](https://howitspread.com/cases/gopro-fireman-saves-kitten): GoPro's kitten-rescue edit passed 21.6 million YouTube views by May 2014.
- [The Great Lock In of 2025: why it went viral](https://howitspread.com/cases/great-lock-in-of-2025): A goal-setting trend generated about 12,800 tagged TikTok posts.
- [Why How Dare You went viral](https://howitspread.com/cases/how-dare-you-greta-thunberg): Greta Thunberg's UN speech spawned a death metal remix with over 4.1 million views.
- [Why Killshot went viral](https://howitspread.com/cases/killshot): YouTube reported 38.1 million first-day views for Eminem's reply to Machine Gun Kelly.
- [Lizzo’s tiny Valentino bag: why it went viral](https://howitspread.com/cases/lizzo-tiny-valentino-bag): Lizzo’s tiny-bag Instagram photo drew more than 1 million likes.
- [Mario Kart Tour mobile launch: why it went viral](https://howitspread.com/cases/mario-kart-tour-launch-2019): Sensor Tower estimated 90 million downloads in the game’s first week.
- [Why Mewgenics went viral](https://howitspread.com/cases/mewgenics): The cat-breeding tactics game sold a developer-reported million copies in its first week.
- [Why Morbius Sweep went viral](https://howitspread.com/cases/morbius-sweep): Morbius returned to cinemas during its meme wave and grossed $310,665 that weekend.
- [Why Mouthwashing went viral](https://howitspread.com/cases/mouthwashing): Mouthwashing’s makers reported over 500,000 sales after fan art and playthroughs spread.
- [Why Pharrell Williams’ “Happy” went viral](https://howitspread.com/cases/pharrell-happy): A soundtrack song passed 1 million UK sales amid a global dance-video wave.
- [Why Reface went viral](https://howitspread.com/cases/reface): The face-swap app reported 70 million downloads as celebrity clips spread.
- [Why Stranger Things went viral](https://howitspread.com/cases/stranger-things-2016): Netflix reported 1.5 billion lifetime Stranger Things views through March 2026.
- [Why The Housemaid went viral](https://howitspread.com/cases/the-housemaid): Bookouture reported 5 million copies sold for a thriller carried by BookTok.
- [The Office (US) on streaming: why it went viral](https://howitspread.com/cases/the-office-streaming): The Office drew 57.127 billion US streaming minutes in its final Netflix year.
- [Why The Tinder Swindler went viral](https://howitspread.com/cases/the-tinder-swindler): Netflix’s documentary entered its Top 10 in 92 countries in its debut week.
- [Toys "R" Us closure: why it went viral](https://howitspread.com/cases/toys-r-us-closure): A farewell photo was reported shared over 308,000 times as Toys R Us closed U.S. stores.
- [Very demure, very mindful: why it went viral](https://howitspread.com/cases/very-demure): Jools Lebron's 'very demure, very mindful' TikTok drew 35 million views.
- [Alysa Liu’s Stateside Olympic gala routine: why it went viral](https://howitspread.com/cases/alysa-liu-stateside-olympic-gala): Liu’s Olympic gala routine became a Fortnite emote priced at 500 V-Bucks.
- [Why Bodak Yellow went viral](https://howitspread.com/cases/bodak-yellow): Cardi B's debut major-label single reached number 1 on the Billboard Hot 100.
- [The Boy and the Heron travels worldwide: why it went viral](https://howitspread.com/cases/boy-and-the-heron-global-box-office-2023): Hayao Miyazaki’s film earned $283.4 million in its original worldwide release.
- [Why The McWhopper Proposal went viral](https://howitspread.com/cases/burger-king-mcwhopper-proposal): Burger King’s rejected burger truce drew 10,500 DIY review videos, its agency reported.
- [Why Carrie (miniseries) went viral](https://howitspread.com/cases/carrie-miniseries): Prime Video's Carrie drew casting jokes on X and 199,079 Wikipedia views in one day.
- [Why Chipotle “The Scarecrow” went viral](https://howitspread.com/cases/chipotle-the-scarecrow): Chipotle’s agency reported 18 million views for its animated food campaign.
- [Why Cinnamon challenge went viral](https://howitspread.com/cases/cinnamon-challenge): A spoonful-of-cinnamon dare generated 51,100 YouTube clips and poison-center warnings.
- [Why Dota Auto Chess went viral](https://howitspread.com/cases/dota-auto-chess): Drodo Studio's free Dota 2 mod Dota Auto Chess passed 8 million subscribers by April 2019.
- [Why Dune: Part Two popcorn bucket went viral](https://howitspread.com/cases/dune-part-two-popcorn-bucket): AMC’s sandworm popcorn bucket sold out and reached reported resale prices of $300.
- [Why Fall Guys: Ultimate Knockout went viral](https://howitspread.com/cases/fall-guys): Devolver reported over 7 million Steam sales as streams and Twitter jokes spread the game.
- [Why Gangnam Style dance went viral](https://howitspread.com/cases/gangnam-style-dance): Psy's horse-riding dance spread from a July 2012 video to fan videos in 100+ countries.
- [Why Girl Dinner went viral](https://howitspread.com/cases/girl-dinner): A snack-plate phrase became menu copy; TikTok reported 3.7 million seed plays.
- [Why HQ Trivia went viral](https://howitspread.com/cases/hq-trivia): A live mobile quiz grew to a reported peak of 2.38 million concurrent players.
- [Why IHOb went viral](https://howitspread.com/cases/ihob): IHOP reported selling 500,000 burgers per week after its IHOb name-flip campaign.
- [Why Liar's Bar went viral](https://howitspread.com/cases/liars-bar): A bluffing game reached 109,419 concurrent Steam players as streamer clips circulated.
- [Why Orangetheory Fitness went viral](https://howitspread.com/cases/orangetheory-fitness): Orangetheory reported more than $1 billion in systemwide revenue for 2018.
- [Why Palworld went viral](https://howitspread.com/cases/palworld): Palworld reached 2,101,867 concurrent Steam players during its first launch week.
- [Why Slickback levitating dance went viral](https://howitspread.com/cases/slickback-levitating-dance): A Korean student's floating-foot dance video reached 241.5 million TikTok plays.
- [Why Stardew Valley went viral](https://howitspread.com/cases/stardew-valley): ConcernedApe’s solo-developed farming game passed 50 million sales, its creator reported.
- [Why Storm Area 51 went viral](https://howitspread.com/cases/storm-area-51): A joke Facebook raid drew 2 million RSVPs and became a Nevada festival weekend.
- [Why Talk to Me went viral](https://howitspread.com/cases/talk-to-me-film): RackaRacka’s debut horror feature grossed over $91 million worldwide.
- [Why The Substance went viral](https://howitspread.com/cases/the-substance): Coralie Fargeat’s body-horror film grossed over $77 million worldwide.
- [Why Yoga with Adriene went viral](https://howitspread.com/cases/yoga-with-adriene): A free yoga series grew to 13.7 million YouTube subscribers.
- [Why Apple dance went viral](https://howitspread.com/cases/apple-dance): TikTok reported 1.7 million Apple sound uses after a fan’s dance spread.
- [Why Beef (series) went viral](https://howitspread.com/cases/beef-series): Netflix’s road-rage series won eight Emmys after topping Nielsen’s streaming chart.
- [Beyoncé ‘Texas Hold ’Em’: why it went viral](https://howitspread.com/cases/beyonce-texas-hold-em): Beyoncé became the first Black woman with a No. 1 on Billboard’s Hot Country Songs.
- [Crash Landing on You: why it went viral](https://howitspread.com/cases/crash-landing-on-you): The Korean romance set a tvN ratings record at 21.7% before its Netflix afterlife.
- [Don't Leave Me Challenge: why it went viral](https://howitspread.com/cases/dont-leave-me-challenge): A Nigerian pun sketch became a challenge with 197,279 reported Instagram hashtag posts.
- [Dumb Ways to Die: why it went viral](https://howitspread.com/cases/dumb-ways-to-die): A rail-safety music video approached 12 million YouTube views in its launch week.
- [Why Four Seasons Baby went viral](https://howitspread.com/cases/four-seasons-baby): A family-chat clip reached 34 million TikTok views and a Four Seasons ambassador invite.
- [Why Gnarly — KATSEYE went viral](https://howitspread.com/cases/gnarly-katseye): TikTok reported 2.4 million Gnarly creations following KATSEYE’s JOYBA-backed launch.
- [Why Gritty went viral](https://howitspread.com/cases/gritty): The Flyers reported more than 87 million Twitter impressions for Gritty’s first month.
- [Why Hereditary went viral](https://howitspread.com/cases/hereditary-film): Sundance reactions and a paid campaign preceded a $13.6 million domestic opening.
- [Hyundai’s “A Message to Space”: why it went viral](https://howitspread.com/cases/hyundai-a-message-to-space): Hyundai reported over 70 million YouTube views for its desert message to an astronaut.
- [Why Invincible went viral](https://howitspread.com/cases/invincible-series): Invincible turned finale dialogue into memes and hit 611 million US TV minutes in a week.
- [Why Kung Fury went viral](https://howitspread.com/cases/kung-fury): A crowdfunded short film reached 40 million YouTube views after a Cannes premiere.
- [Why Loop Hero went viral](https://howitspread.com/cases/loop-hero): Devolver reported over 500,000 Loop Hero sales in the game's first week.
- [Why Love Destiny went viral](https://howitspread.com/cases/love-destiny): A Thai time-travel series reached an 18.6 finale rating and inspired costume tourism.
- [Why Mattel Creatable World went viral](https://howitspread.com/cases/mattel-creatable-world): Mattel launched $29.99 gender-neutral doll kits amid press coverage and divided reactions.
- [Why Mordhau went viral](https://howitspread.com/cases/mordhau): Triternion’s medieval combat game reached a Steam peak of 60,204 simultaneous players.
- [Why Napster went viral](https://howitspread.com/cases/napster): Napster reached 26.4 million monthly home users in an international research panel.
- [Why Ninja SLUSHi went viral](https://howitspread.com/cases/ninja-slushi): Ninja's agency reported $1 million in launch sales for its frozen-drink maker.
- [Why Onyx Storm went viral](https://howitspread.com/cases/onyx-storm): Onyx Storm set BookScan’s adult debut record with 1.29 million US hardcovers sold.
- [Why Pancake cereal went viral](https://howitspread.com/cases/pancake-cereal): Pancake cereal’s TikTok hashtag had over 1.7 billion views by February 2023.
- [Why Pasoori went viral](https://howitspread.com/cases/pasoori): Coca-Cola said Pasoori passed one billion YouTube views after covers crossed borders.
- [Why PEAK went viral](https://howitspread.com/cases/peak): Co-op climbing game PEAK hit 170,759 concurrent Steam players two months after launch.
- [Raygun at the Paris Olympics: why it went viral](https://howitspread.com/cases/raygun-paris-olympics): A Tonight Show parody of Olympic breaker Raygun passed 14 million views on X.
- [Why Friday (Rebecca Black) went viral](https://howitspread.com/cases/rebecca-black-friday): Rebecca Black's Friday reached No. 58 on the Hot 100 after blogs and Twitter shared it.
- [Slay the Spire 2 launch: why it went viral](https://howitspread.com/cases/slay-the-spire-2-2026): Slay the Spire 2 reached 574,638 concurrent Steam players.
- [Stüssy 8-Ball Sherpa Fleece: why it went viral](https://howitspread.com/cases/stussy-eight-ball-sherpa-fleece): A $220 reversible fleece spread through TikTok styling videos and sold out online.
- [Why The Last Dance went viral](https://howitspread.com/cases/the-last-dance): ESPN reported a 5.6 million same-day per-episode audience for its Jordan docuseries.
- [Why The Pitt went viral](https://howitspread.com/cases/the-pitt): A real-time medical drama spread through clinician reactions and won 5 Emmys in 2025.
- [Why Undertale went viral](https://howitspread.com/cases/undertale): Undertale passed one million sales as fan art, playthroughs and forum voting spread.
- [The World Record Egg: why it went viral](https://howitspread.com/cases/world-record-egg): An egg photo beat Kylie Jenner’s Instagram record and reached 55.7 million likes.
- [Why Adele Carpool Karaoke went viral](https://howitspread.com/cases/adele-carpool-karaoke): CBS reported more than 260 million YouTube views for Adele’s car singalong.
- [Why Someday went viral](https://howitspread.com/cases/apple-someday): Apple’s Pedro Pascal film passed 40 million YouTube views and sparked TikTok recreations.
- [Why Badger Badger Badger went viral](https://howitspread.com/cases/badger-badger-badger): A looping Flash cartoon spread by email, then drew 21 million views on YouTube.
- [Why Barbarian went viral](https://howitspread.com/cases/barbarian-film): A horror film marketed around withheld twists grossed $45.35 million on its original run.
- [Why Below (miniseries) went viral](https://howitspread.com/cases/below-miniseries): Below reached No. 1 on the daily global Netflix TV chart tracked by What’s on Netflix.
- [Why BTS Meal went viral](https://howitspread.com/cases/bts-meal): McDonald’s reported $98 million in incremental BTS Meal sales.
- [Why Whopper Whopper went viral](https://howitspread.com/cases/burger-king-whopper-whopper): Burger King’s TV jingle became fan remixes and passed 7 million Spotify streams.
- [Why Cats vs. Cucumbers went viral](https://howitspread.com/cases/cats-vs-cucumbers): A cat prank reached more than 19,000 subscribers in its dedicated Reddit community.
- [Why Chill Guy went viral](https://howitspread.com/cases/chill-guy): A dog drawing became a TikTok format and an unauthorized token valued above $405M.
- [Claude’s “A Time and a Place”: why it went viral](https://howitspread.com/cases/claude-a-time-and-a-place): Claude reached No. 7 on the US App Store after its ads mocked advertising in AI.
- [Why CloverPit went viral](https://howitspread.com/cases/cloverpit): Slot-machine horror roguelite CloverPit sold one million copies by November 2025.
- [Why Clubhouse went viral](https://howitspread.com/cases/clubhouse): Invite-only audio app Clubhouse had an estimated 9.6 million installs in February 2021.
- [Why Cobra Kai went viral](https://howitspread.com/cases/cobra-kai): Netflix reported 50 million households watching Cobra Kai after its YouTube run.
- [Chicago Cubs win the 2016 World Series: why it went viral](https://howitspread.com/cases/cubs-2016-world-series): The Cubs ended a 108-year title drought as fans shared reactions and filled the streets.
- [Dandadan’s anime adaptation breaks out worldwide: why it went viral](https://howitspread.com/cases/dandadan-anime-streaming-2024): Dandadan’s first season drew 19.6 million Netflix views in late 2024.
- [e.l.f. x Liquid Death Corpse Paint: why it went viral](https://howitspread.com/cases/elf-liquid-death-corpse-paint): e.l.f. said its coffin-shaped makeup kit sold out in 45 minutes after a paid launch.
- [Taylor Swift’s Eras Tour film: why it went viral](https://howitspread.com/cases/eras-tour-film): Taylor Swift bypassed studios for a concert film that grossed over $261 million worldwide.
- [Why Evian "Roller Babies" went viral](https://howitspread.com/cases/evian-roller-babies): Evian's roller-skating baby ad claimed a world record with 45 million online views.
- [Frida Breast Milk Ice Cream: why it went viral](https://howitspread.com/cases/frida-breast-milk-ice-cream): Frida reported online drops of 300 ice cream pints selling out.
- [Why Game of Thrones went viral](https://howitspread.com/cases/game-of-thrones-series): HBO’s fantasy series ended with a reported 19.3 million US viewers on its final night.
- [Why Hamilton on Disney+ went viral](https://howitspread.com/cases/hamilton-disney-plus): Hamilton's Disney+ release had an estimated $8.2 million in national TV advertising.
- [Why Heather went viral](https://howitspread.com/cases/heather-conan-gray): An album track became a TikTok term and reached Number 17 on the UK singles chart.
- [House of Cards (Netflix): why it went viral](https://howitspread.com/cases/house-of-cards-netflix): Netflix released 13 episodes of its political drama together, making binge viewing news.
- [IKEA paid Roblox jobs: why it went viral](https://howitspread.com/cases/ikea-paid-roblox-jobs): IKEA said its paid Roblox job offer drew over 178,000 applications.
- [Why J.Crew Tiny Rollneck went viral](https://howitspread.com/cases/jcrew-tiny-rollneck): J.Crew said Tiny Rollneck’s best sales day beat its previous Rollneck’s best by 70%.
- [Why Jiggle Jiggle dance went viral](https://howitspread.com/cases/jiggle-jiggle-dance): A dance filmed while making pasta reached 73.6 million views on its original TikTok.
- [Lady Gaga's Oscars gloves: why it went viral](https://howitspread.com/cases/lady-gaga-oscar-gloves): At the 2015 Oscars, red gloves became cleaning memes across Twitter and Instagram.
- [Why Left Shark went viral](https://howitspread.com/cases/left-shark): Left Shark became a meme, official merchandise and a parody ESPN reported at 4.5M views.
- [Malfoid (female Draco Malfoy): why it went viral](https://howitspread.com/cases/malfoid-female-draco-malfoy): Fan art of a female Draco Malfoy, "Draconia Malfoid", drew 21.9M views on X.
- [Why Marry My Husband went viral](https://howitspread.com/cases/marry-my-husband-prime-video-2024): A Korean revenge drama reached No. 1 on Prime Video’s global daily TV chart.
- [Why McDonald’s “WcDonald’s” went viral](https://howitspread.com/cases/mcdonald-s-wcdonald-s): McDonald’s turned an anime parody into a campaign with 4 shorts and manga packaging.
- [Messi joins Inter Miami: why it went viral](https://howitspread.com/cases/messi-inter-miami): Inter Miami’s four Messi announcement posts drew 54.8 million views, Blinkfire reported.
- [Miley Cyrus’ “Wrecking Ball” video: why it went viral](https://howitspread.com/cases/miley-cyrus-wrecking-ball): The video set a Vevo first-day record with 19.3 million views.
- [Ms Rachel (Songs for Littles): why it went viral](https://howitspread.com/cases/ms-rachel): A toddler-learning YouTube creator reached 53.4 million Netflix views in half a year.
- [Why My Talking Hank: Islands went viral](https://howitspread.com/cases/my-talking-hank-islands-launch-2024): Outfit7 reported 10 million downloads in a week after the global launch.
- [OK Go’s “The One Moment” video: why it went viral](https://howitspread.com/cases/ok-go-the-one-moment-video): A Morton Salt-sponsored OK Go video passed 9 million Facebook views by the next day.
- [Why Pennywise Dancing went viral](https://howitspread.com/cases/pennywise-dancing): Fans replaced Pennywise's dance music in a clip from the 2017 film It.
- [Why Sausage Party went viral](https://howitspread.com/cases/sausage-party): The R-rated animated comedy beat forecasts with a $34.3 million domestic opening.
- [Why Spice Girls “Wannabe” went viral](https://howitspread.com/cases/spice-girls-wannabe): A debut single led seven weeks of UK charts and carried Girl Power into global pop.
- [Why Ted Lasso went viral](https://howitspread.com/cases/ted-lasso): An NBC Sports promo character became a series that won 2 consecutive best-comedy Emmys.
- [Who Wants to Be a Millionaire (US): why it went viral](https://howitspread.com/cases/who-wants-to-be-a-millionaire-us): Regis Philbin's quiz show averaged 27.9 million viewers across its three weekly slots.
- [AI Video Game Mashups: why it went viral](https://howitspread.com/cases/ai-video-game-mashups): A Minecraft-in-Elden-Ring clip showed 23.6 million views as cross-game mashups spread.
- [Alex Morgan’s tea-sipping celebration: why it went viral](https://howitspread.com/cases/alex-morgan-tea-sipping-celebration): Meltwater reported over 210,000 social mentions for a World Cup tea-sipping celebration.
- [Why Anthropologie Rock went viral](https://howitspread.com/cases/anthropologie-rock): A rock prank led to a paid partnership and 14,000 claimed copycat videos.
- [Why Anti-blush went viral](https://howitspread.com/cases/anti-blush): A muted-blush video reached 2.4 million TikTok views; MAC’s Film Noir Buff sold out.
- [Why Black Beatles went viral](https://howitspread.com/cases/black-beatles): The Mannequin Challenge soundtrack reached number one on the Billboard Hot 100.
- [BomBombs hot chocolate bombs: why it went viral](https://howitspread.com/cases/bombombs-hot-chocolate-bombs): The founder reported over 3 million BomBombs sold wholesale after its TikTok launch.
- [Chloe Ting Two Week Shred Challenge: why it went viral](https://howitspread.com/cases/chloe-ting-two-week-shred): The challenge’s abs workout passed 611 million views on YouTube.
- [Doki Doki Literature Club!: why it went viral](https://howitspread.com/cases/doki-doki-literature-club): Free game Doki Doki Literature Club! hit 1 million downloads in under three months.
- [Why Formation went viral](https://howitspread.com/cases/formation): Beyoncé's Formation reached No. 10 on the Hot 100 after its video and Super Bowl launch.
- [Why The 4-Hour Workweek went viral](https://howitspread.com/cases/four-hour-workweek): Blogger outreach took a debut book to No. 1 on the New York Times business list.
- [Why GameStop short squeeze went viral](https://howitspread.com/cases/gamestop-short-squeeze): Retail buying spread from r/wallstreetbets as GameStop shares touched $483 intraday.
- [Gap Linen Moves with Tyla and Jungle: why it went viral](https://howitspread.com/cases/gap-linen-moves): Gap’s Tyla and Jungle linen campaign reached 50 million plays on its original TikTok.
- [Getting Over It with Bennett Foddy: why it went viral](https://howitspread.com/cases/getting-over-it): Streamer reactions spread a climbing game reported to have sold over 3 million copies.
- [Why Helldivers 2 went viral](https://howitspread.com/cases/helldivers-2): Helldivers 2 reached 458,709 concurrent Steam players.
- [Hotline Bling (music video): why it went viral](https://howitspread.com/cases/hotline-bling-video): A Vine tennis parody of Drake’s music video passed 12 million loops within hours.
- [Ilona Maher's Paris breakout: why it went viral](https://howitspread.com/cases/ilona-maher): Rugby player Ilona Maher reached 2.1 million Instagram followers after Olympic bronze.
- [Juju on That Beat Challenge: why it went viral](https://howitspread.com/cases/juju-on-that-beat-challenge): A dance challenge carried Juju on That Beat to number 5 on the US Hot 100.
- [Why Kagurabachi went viral](https://howitspread.com/cases/kagurabachi): Pre-release manga memes preceded a No. 1 U.S. graphic-novel chart entry.
- [Why Katt Williams Unleashed went viral](https://howitspread.com/cases/katt-williams-unleashed): YouTube reported over 83 million views of Williams’s interview through November 2024.
- [Why Kylie Lip Kits went viral](https://howitspread.com/cases/kylie-lip-kits): A celebrity-seeded lipstick kit sold out its reported first batch of 15,000.
- [My Little Pony bronies: why it went viral](https://howitspread.com/cases/my-little-pony-bronies): An adult pony fandom grew from forum posts into conventions drawing over 10,000 fans.
- [Why R.E.P.O. went viral](https://howitspread.com/cases/repo): Co-op horror game R.E.P.O. hit 271,571 concurrent Steam players within a month of release.
- [Signal after WhatsApp's privacy update: why it went viral](https://howitspread.com/cases/signal-whatsapp-exodus): Signal gained an estimated 50.6M January installs after a WhatsApp privacy backlash.
- [Why Skibidi Toilet went viral](https://howitspread.com/cases/skibidi-toilet): A YouTube toilet war became slang and a franchise claiming $150M in consumer spending.
- [Why Temu went viral](https://howitspread.com/cases/temu): Temu reached No. 1 on US app charts while buying ads and rewarding referrals.
- [Why Travis Scott Meal went viral](https://howitspread.com/cases/travis-scott-meal): McDonald's $6 Travis Scott Meal prompted ordering memes and ingredient shortages.
- [Yusuf Dikeç shooting meme: why it went viral](https://howitspread.com/cases/yusuf-dikec): After a team silver, Yusuf Dikeç’s shooting pose drew 219.5M views in one X repost.
- [ADÉLA’s Ain’t in LA: why it went viral](https://howitspread.com/cases/adela-aint-in-la-2026): A Slovak pop single reached No. 1 on the Philippines Hot 100.
- [Why Animal Crossing: New Horizons went viral](https://howitspread.com/cases/animal-crossing-new-horizons): Nintendo reported 13.41 million sales in Japan, the US and Europe in six weeks.
- [Why Animals (2026 film) went viral](https://howitspread.com/cases/animals-2026-film): A rescue clip drew AI criticism as Animals reached No. 1 on a global Netflix movie chart.
- [Why aquapark.io went viral](https://howitspread.com/cases/aquapark-io): Voodoo's water-slide racer aquapark.io drew an estimated 43 million installs in July 2019.
- [Why Ariel’s “Dads #ShareTheLoad” went viral](https://howitspread.com/cases/ariel-dads-share-the-load): A father’s apology in Ariel’s laundry ad led an Indian ad ranking with 877,558 shares.
- [Why ARK: Survival Evolved went viral](https://howitspread.com/cases/ark-survival-evolved): ARK: Survival Evolved sold more than 400,000 copies in its first week of Early Access.
- [Why Barbenheimer went viral](https://howitspread.com/cases/barbenheimer): More than 90,000 Letterboxd members logged both films on the same day.
- [Why Beast Games went viral](https://howitspread.com/cases/beast-games): Amazon claimed 50 million viewers for MrBeast’s Prime Video competition series.
- [Why Clair Obscur: Expedition 33 went viral](https://howitspread.com/cases/clair-obscur-expedition-33-2025): The debut RPG reached 120,515 concurrent Twitch viewers on launch day.
- [Why CoComelon went viral](https://howitspread.com/cases/cocomelon): CoComelon passed 100 million YouTube subscribers as it expanded into Netflix and toys.
- [Why Despacito went viral](https://howitspread.com/cases/despacito): A Spanish-language song’s original video passed three billion YouTube views.
- [Why Disney+ launch went viral](https://howitspread.com/cases/disney-plus-launch): Disney reported over 10 million sign-ups after its wider streaming launch.
- [Why Tourism Australia’s “Dundee” went viral](https://howitspread.com/cases/dundee-tourism-australia): Tourism Australia reported 102 million social video views for its fake Dundee sequel.
- [Why e.l.f. Judge Beauty went viral](https://howitspread.com/cases/elf-judge-beauty): Roku reported over 45 million paid impressions for e.l.f.’s Judge Beauty extension.
- [Why EPIK AI Yearbook went viral](https://howitspread.com/cases/epik-ai-yearbook): EPIK’s AI yearbook portraits took the app to number 1 on the U.S. App Store.
- [Why Fenty Beauty Launch went viral](https://howitspread.com/cases/fenty-beauty-launch): A 40-shade foundation launch spread through customer reviews and social reactions.
- [Why Furby went viral](https://howitspread.com/cases/furby): Hasbro says Furby sold over 40 million units in its first three years.
- [Why Gentleminions went viral](https://howitspread.com/cases/gentleminions): Teenagers wore suits to Minions screenings; an agency reported 260 million trend views.
- [Goldfish’s “Chilean Sea Bass”: why it went viral](https://howitspread.com/cases/goldfish-chilean-sea-bass): Goldfish’s temporary rename sold online in $7.38 pairs and drew daily stockout coverage.
- [Why Grow a Garden went viral](https://howitspread.com/cases/grow-a-garden): A Roblox farming game made by a teenager peaked at 22.3 million concurrent players.
- [Why Harambe meme went viral](https://howitspread.com/cases/harambe-meme): Harambe ranked No. 1 in Google’s US trending meme searches.
- [Why Heineken’s “Boring Phone” went viral](https://howitspread.com/cases/heineken-the-boring-phone): A giveaway flip phone drew over 70,000 applicants, according to Heineken.
- [Why Heinz’s #FindTheKetchupBoatGuy went viral](https://howitspread.com/cases/heinz-findtheketchupboatguy): Heinz said its search for Elvis Francois reached 4.8 million people on Instagram.
- [Why Helltaker went viral](https://howitspread.com/cases/helltaker): Pixiv reported Helltaker at number 1 in its search ranking for male users.
- [Why House Flipper went viral](https://howitspread.com/cases/house-flipper): PlayWay reported over 80,000 House Flipper sales in its first three days.
- [Why Husqvarna’s “DOOM Mowers” went viral](https://howitspread.com/cases/husqvarna-doom-mowers): Husqvarna put DOOM on robotic mowers and claimed 3.8 billion in earned media reach.
- [Why The original iPod went viral](https://howitspread.com/cases/ipod-launch-2001): Apple reported over 125,000 iPods sold in its first selling quarter.
- [Jake and the Kelces: why it went viral](https://howitspread.com/cases/jake-and-the-kelces): State Farm reported 2.5 billion impressions for Jake’s staged outing with Donna Kelce.
- [Why Kawhi Leonard’s laugh went viral](https://howitspread.com/cases/kawhi-leonard-laugh): A 2018 media-day laugh became fan remixes, arena audio and a championship-parade callback.
- [Why Kony 2012 went viral](https://howitspread.com/cases/kony-2012): Invisible Children’s campaign reached 100 million views across online clips.
- [Why Leave Britney Alone! went viral](https://howitspread.com/cases/leave-britney-alone): A tearful defense of Britney Spears passed 49 million YouTube views.
- [LEGO’s McLaren P1 “Ultimate Challenge”: why it went viral](https://howitspread.com/cases/lego-mclaren-p1-ultimate-challenge): LEGO’s driving stunt earned 2,578 media mentions, according to its campaign entrant.
- [Girl on Couch’s Man in Finance: why it went viral](https://howitspread.com/cases/man-in-finance-song-2024): A joking TikTok dating checklist led to a single and over 58 million views.
- [Why CeraVe’s “Michael CeraVe” went viral](https://howitspread.com/cases/michael-cerave): A staged skincare rumor drew 32B earned impressions, according to its campaign entrants.
- [Why MiSide went viral](https://howitspread.com/cases/miside): MiSide spread through horror reactions as first-month sales estimates reached 1.2M copies.
- [Why MSQRD went viral](https://howitspread.com/cases/msqrd): Facebook bought MSQRD, the face-mask app that led free iOS charts in 16 countries.
- [Why One Piece Film: Red and New Genesis went viral](https://howitspread.com/cases/one-piece-film-red-new-genesis-2022): The film drew over 1.57 million admissions in its first two days in Japan.
- [Why Periscope went viral](https://howitspread.com/cases/periscope): Periscope reported over 200 million broadcasts after its first year of live streaming.
- [Pokémon Red and Blue: why it went viral](https://howitspread.com/cases/pokemon-red-and-blue): Pokémon Red, Green and Blue sold over 31.38 million Game Boy copies worldwide.
- [Why Schedule I went viral](https://howitspread.com/cases/schedule-i): Schedule I reached 459,075 concurrent Steam players.
- [Why Super Mario 64 went viral](https://howitspread.com/cases/super-mario-64): Reported worldwide shipments of Nintendo’s 3D platformer reached 11.91 million.
- [Taco Bell’s fight to free “Taco Tuesday”: why it went viral](https://howitspread.com/cases/taco-bell-freeing-taco-t-day): Taco Bell’s trademark challenge freed Taco Tuesday for restaurants in all 50 states.
- [Taylor Swift at Chiefs games: why it went viral](https://howitspread.com/cases/taylor-swift-travis-kelce): Fanatics reported a nearly 400% spike in Kelce merchandise sales after Swift's visit.
- [Why Temple Run went viral](https://howitspread.com/cases/temple-run): After going free, Temple Run reached 100 million downloads, according to Imangi.
- [Why The Bear went viral](https://howitspread.com/cases/the-bear-series): The Bear carried kitchen slang into memes and won ten Emmys for its first season.
- [Why The Secret went viral](https://howitspread.com/cases/the-secret-2006): The Secret documentary sold more than 2 million DVDs after an online launch.
- [Why Tide Pod challenge went viral](https://howitspread.com/cases/tide-pod-challenge): Tide Pod jokes became a safety scare; Meltwater later reported 2 million hashtag mentions.
- [Why Triangle Dance went viral](https://howitspread.com/cases/triangle-dance): A TikTok dance spread to classrooms and about 1,000 Instagram hashtag posts.
- [Why Wednesday dance went viral](https://howitspread.com/cases/wednesday-dance): A fan dance edit revived “Bloody Mary,” which reached No. 22 on the UK singles chart.
- [Why World of Warcraft went viral](https://howitspread.com/cases/world-of-warcraft): Blizzard's online role-playing game reached 12 million subscribers.
- [Why Xbox’s “Everyday Tactician” went viral](https://howitspread.com/cases/xbox-everyday-tactician): McCann reported 1.5 billion impressions for Xbox’s Football Manager job campaign.
- [Adidas Yeezy Boost 350: why it went viral](https://howitspread.com/cases/yeezy-boost-350): The $200 knit sneaker sold out and developed a resale market.
- [Why Yellowjackets went viral](https://howitspread.com/cases/yellowjackets): Showtime reported over 5 million weekly viewers as Yellowjackets fan theories spread.
- [A Recipe for Seduction: why it went viral](https://howitspread.com/cases/a-recipe-for-seduction): A+E’s awards entry claimed 55,000 new KFC buyers after its Lifetime mini-movie.
- [Bird Box and the Bird Box challenge: why it went viral](https://howitspread.com/cases/bird-box-challenge): Netflix claimed 45 million first-week accounts as Bird Box memes became a challenge.
- [Burger King Whopper Neutrality: why it went viral](https://howitspread.com/cases/burger-king-whopper-neutrality): Burger King explained net neutrality with a stunt that drew 1 million views in a day.
- [BYD Demolish the Old Legends: why it went viral](https://howitspread.com/cases/byd-demolish-old-legends): Weibo reported 22.91 million plays for BYD’s film saluting rival Chinese automakers.
- [Why Dark went viral](https://howitspread.com/cases/dark-netflix): Netflix said more than 90% of viewing of its German series Dark came from abroad.
- [Why (di)vision tablecloth dress went viral](https://howitspread.com/cases/division-tablecloth-dress): A staged tablecloth dress finale drew over 100 million views, Adweek reported.
- [DoorDash All the Ads: why it went viral](https://howitspread.com/cases/doordash-all-the-ads): DoorDash reported 8 million+ code submissions for its Super Bowl prize giveaway.
- [Why Dream Face Reveal went viral](https://howitspread.com/cases/dream-face-reveal): Dream’s reveal reached 39 million views while reaction memes and backlash spread.
- [Duolingo kills Duo the owl: why it went viral](https://howitspread.com/cases/duolingo-owl-death): Duolingo announced its owl mascot had died, then reported 1.7 billion organic impressions.
- [e.l.f. Halo Glow Liquid Filter: why it went viral](https://howitspread.com/cases/elf-halo-glow-liquid-filter): A $14 complexion booster spread through TikTok dupe comparisons and sold out online.
- [Why Escape from Duckov went viral](https://howitspread.com/cases/escape-from-duckov-2025): A duck-themed extraction game reached 301,322 concurrent Steam players.
- [Fortnite x Travis Scott "Astronomical": why it went viral](https://howitspread.com/cases/fortnite-travis-scott-astronomical): Epic reported 12.3 million concurrent players at Astronomical's first Fortnite show.
- [Gillette’s “The Best Men Can Be”: why it went viral](https://howitspread.com/cases/gillette-best-men-can-be): Tubular reported 27.2 million Twitter views for Gillette's masculinity film.
- [Why Hawk Tuah girl went viral](https://howitspread.com/cases/hawk-tuah): A street interview became a meme whose licensed vendor reported over 2,000 hat sales.
- [Why Heinz’s “Seemingly Ranch” went viral](https://howitspread.com/cases/heinz-ketchup-seemingly-ranch): Heinz offered 100 giveaway bottles after a Taylor Swift fan’s condiment post.
- [Hydro Flask and the VSCO girl: why it went viral](https://howitspread.com/cases/hydro-flask-vsco-girl): Hydro Flasks became a VSCO girl badge; a vendor reported sales growth above 200%.
- [Why iPad launch went viral](https://howitspread.com/cases/ipad-launch-2010): Apple reported one million iPads sold in its first month.
- [It's Okay to Not Be Okay: why it went viral](https://howitspread.com/cases/its-okay-to-not-be-okay-global-2020): The Korean drama spent 103 days in Netflix Philippines’ Top 10 in 2020.
- [Why Jaguar’s “Copy Nothing” went viral](https://howitspread.com/cases/jaguar-copy-nothing): Jaguar’s car-free rebrand video reached nearly 160 million X views by launch week.
- [Why JibJab "This Land" went viral](https://howitspread.com/cases/jibjab-this-land): JibJab's Bush–Kerry cartoon passed 50 million reported online views.
- [Keep Talking and Nobody Explodes: why it went viral](https://howitspread.com/cases/keep-talking-and-nobody-explodes): Steel Crate reported over one million sales for its bomb-defusal co-op game.
- [Why KFC x Crocs went viral](https://howitspread.com/cases/kfc-crocs): Chicken-scented clogs sold out in about 30 minutes at their US retail launch.
- [Why the KitKat heist went viral](https://howitspread.com/cases/kitkat-the-kitkat-heist): KitKat’s heist statement reached 144.7 million views on X as brands posted parody replies.
- [Why LEGO Fortnite launch went viral](https://howitspread.com/cases/lego-fortnite-launch-2023): LEGO Fortnite reached 2.45 million concurrent players on its launch weekend.
- [Why Locket Widget went viral](https://howitspread.com/cases/locket-widget): A photo widget built for a girlfriend reached No. 1 on the U.S. App Store.
- [Love Has No Labels: why it went viral](https://howitspread.com/cases/love-has-no-labels): Ad Council reported 160 million views for its dancing-skeletons film.
- [Why Mastercard’s “Abracadabra: From Fan to Featured” went viral](https://howitspread.com/cases/mastercard-abracadabra-fan-to-featured): Mastercard cast 32 fans in Lady Gaga’s Abracadabra video after a sponsored dance contest.
- [Why Mayweather vs. McGregor went viral](https://howitspread.com/cases/mayweather-mcgregor): Showtime reported 4.3 million domestic PPV buys for the boxing crossover.
- [Why Mean Girls (2004) went viral](https://howitspread.com/cases/mean-girls-2004): Mean Girls turned a $24.4 million opening into years of quoted dialogue and fan rituals.
- [Why The Michelob Guy went viral](https://howitspread.com/cases/michelob-guy): A photo of a golf fan led to a campaign reporting 4.9 million earned impressions.
- [Why Minecraft (early growth) went viral](https://howitspread.com/cases/minecraft-2009): Notch reported one million Minecraft sales before its full release.
- [Negroni Sbagliato With Prosecco in It: why it went viral](https://howitspread.com/cases/negroni-sbagliato-with-prosecco): A TV interview became a cocktail meme; Instacart reported a 2.2x ingredient-order lift.
- [Why OpenAI Sora reveal went viral](https://howitspread.com/cases/openai-sora-reveal): After Sora's demos, Tyler Perry said he paused an $800 million studio expansion.
- [Oscars Best Picture mix-up: why it went viral](https://howitspread.com/cases/oscars-best-picture-mixup): The 2017 Oscars Best Picture correction spread as winner-card memes.
- [Why Physical: 100 went viral](https://howitspread.com/cases/physical-100): A Korean reality series reached No. 1 on Netflix's global non-English TV chart.
- [Planet Earth II iguana chase: why it went viral](https://howitspread.com/cases/planet-earth-iguana): BBC said 400 million had watched its iguana chase, which won a public-voted BAFTA.
- [Why Raft went viral](https://howitspread.com/cases/raft): A student survival prototype became a Steam game with a reported 101,096-player peak.
- [Why Berghain went viral](https://howitspread.com/cases/rosalia-berghain): Rosalía’s orchestral single reached No. 1 in Spain as opera covers and memes spread.
- [Why Schitt's Creek went viral](https://howitspread.com/cases/schitts-creek): A Canadian sitcom found new audiences on Netflix, then swept seven major comedy Emmys.
- [Why Severance went viral](https://howitspread.com/cases/severance-series): Severance’s season 2 return made it Apple’s most-watched series, the company said.
- [Silentó’s “Watch Me (Whip/Nae Nae)”: why it went viral](https://howitspread.com/cases/silento-watch-me): A song built around dance instructions reached No. 3 on the Billboard Hot 100.
- [Why Stanley Quencher went viral](https://howitspread.com/cases/stanley-quencher): A TikTok of a Stanley Quencher surviving a car fire drew 92 million views.
- [State Farm’s “Batman vs. Bateman”: why it went viral](https://howitspread.com/cases/state-farm-batman-vs-bateman): State Farm claimed 2.1 billion impressions for its Batman vs. Bateman campaign.
- [Why Stray went viral](https://howitspread.com/cases/stray): Stray hit 62,963 Steam players at launch as videos of cats watching it spread.
- [Switzerland Tourism’s “The Ride of a Lifetime”: why it went viral](https://howitspread.com/cases/switzerland-ride-of-a-lifetime): Switzerland Tourism reported a 59% Swiss Travel Pass promotion revenue increase.
- [Why Taylordle went viral](https://howitspread.com/cases/taylordle): Taylordle, a Taylor Swift version of Wordle, logged 5.9 million plays by Feb. 21, 2022.
- [Why The Boys (series) went viral](https://howitspread.com/cases/the-boys-series): Amazon said its superhero satire's fourth season exceeded 55 million global viewers.
- [Why The White Lotus went viral](https://howitspread.com/cases/the-white-lotus): The White Lotus spawned memes and remixes; WBD reported over 26M viewers per episode.
- [Why Vibe Coding went viral](https://howitspread.com/cases/vibe-coding): An AI coding phrase entered dictionaries; its seed X post showed 7.3M views.
- [Wardogs early access launch: why it went viral](https://howitspread.com/cases/wardogs-launch-2026): Wardogs reached 428,666 concurrent Steam players after its early access launch.
- [Why Yellowstone went viral](https://howitspread.com/cases/yellowstone-series): Paramount reported 12.1 million Yellowstone viewers across premiere telecasts and encores.
- [YETI x Liquid Death Casket Cooler: why it went viral](https://howitspread.com/cases/yeti-liquid-death-casket-cooler): A casket-shaped cooler drew a winning auction bid of $68,200.
- [Ain’t nobody got time for that: why it went viral](https://howitspread.com/cases/aint-nobody-got-time-for-that): Sweet Brown’s shirt partners reported about one sale an hour after her interview spread.
- [Why American Idol went viral](https://howitspread.com/cases/american-idol): The singing contest drew over 38 million viewers for its season-two finale’s last hour.
- [Barbie with Down syndrome: why it went viral](https://howitspread.com/cases/barbie-down-syndrome-doll): Mattel’s $10.99 Barbie with Down syndrome drew coverage and reports of Amazon stockouts.
- [Boots on the Ground Line Dance: why it went viral](https://howitspread.com/cases/boots-on-the-ground-line-dance): Little recalled 28 followers before his fan-clacking dance brought nationwide bookings.
- [Why Buckshot Roulette went viral](https://howitspread.com/cases/buckshot-roulette): Its makers reported 6 million Steam sales after the shotgun horror game spread in videos.
- [Why Buss It Challenge went viral](https://howitspread.com/cases/buss-it-challenge): The label reported over 5.3 million TikTok sound videos after a transformation challenge.
- [Why Call Me Caitlyn went viral](https://howitspread.com/cases/call-me-caitlyn-cover): Vanity Fair’s Caitlyn Jenner cover sold 432,923 newsstand copies.
- [Why Club Penguin went viral](https://howitspread.com/cases/club-penguin): A penguin world spread through referrals before Disney paid about $350 million upfront.
- [Coinbase Bouncing QR Code: why it went viral](https://howitspread.com/cases/coinbase-bouncing-qr-code): A bouncing QR code ad crashed Coinbase’s app and helped it reach No. 2 on the US App Store
- [Why Con Calma Challenge went viral](https://howitspread.com/cases/con-calma-challenge): #ConCalma had 455 million TikTok hashtag views by August 2020, WIRED reported.
- [Doja Cat's Mexican Pizza Jingle: why it went viral](https://howitspread.com/cases/doja-cat-mexican-pizza-jingle): An agency reported 39.3 million jingle views; a fan parody became a Taco Bell musical.
- [Why Dream Daddy: A Dad Dating Simulator went viral](https://howitspread.com/cases/dream-daddy): A dad dating game reached a monthly Steam peak of 14,336 concurrent players.
- [Duo’s Ashton Hall Morning Routine: why it went viral](https://howitspread.com/cases/duolingo-ashton-hall-morning-routine): Duo’s Ashton Hall parody displayed 53.5 million views on its live TikTok counter.
- [Why Fourth Wing went viral](https://howitspread.com/cases/fourth-wing): Fourth Wing sold 53,789 hardcovers in a late-July 2023 week, above its launch week.
- [Why Goat Simulator went viral](https://howitspread.com/cases/goat-simulator): A goat game born from viral alpha footage passed 4 million sales, according to its owner.
- [Grand Theft Auto VI Trailer 2: why it went viral](https://howitspread.com/cases/gta-vi-trailer-2): Rockstar said GTA VI Trailer 2 drew over 475 million cross-platform views in one day.
- [In My Feelings Challenge: why it went viral](https://howitspread.com/cases/in-my-feelings-challenge): A street dance became an Instagram challenge with over 678,000 hashtag posts.
- [Jesse Williams' BET Awards Speech: why it went viral](https://howitspread.com/cases/jesse-williams-bet-speech): A televised speech about race drew over 3 million views on a Facebook repost.
- [Why Joker stairs went viral](https://howitspread.com/cases/joker-stairs): The Bronx film location became a selfie destination with over 10,000 Instagram posts.
- [KVD Good Apple Foundation: why it went viral](https://howitspread.com/cases/kvd-good-apple-foundation): TikTok coverage demonstrations accompanied sell-outs of more than 30 Good Apple shades.
- [Love Island USA season 7: why it went viral](https://howitspread.com/cases/love-island-usa-season-7): Peacock reported over 18.4 billion minutes streamed for its most-watched original season.
- [Why Midjourney went viral](https://howitspread.com/cases/midjourney): Midjourney’s image generator became Discord’s largest server with over 13 million members.
- [Why Momondo’s “DNA Journey” went viral](https://howitspread.com/cases/momondo-the-dna-journey): Momondo reported 175 million views for its film about ancestry and national prejudice.
- [Mortal Kombat red-band trailer: why it went viral](https://howitspread.com/cases/mortal-kombat-red-band-trailer): The restricted Mortal Kombat trailer was reported to reach 116 million first-week views.
- [No Man's Sky launch: why it went viral](https://howitspread.com/cases/no-mans-sky-launch): A disputed launch drew 212,620 simultaneous Steam players before years of free updates.
- [Performative male meme and contests: why it went viral](https://howitspread.com/cases/performative-male-meme-2025): A TikTok caricature inspired contests, including a San Francisco gathering of hundreds.
- [Poo~Pourri “Girls Don’t Poop”: why it went viral](https://howitspread.com/cases/poo-pourri-girls-dont-poop): The toilet-spray ad left Poo~Pourri with $4 million in back orders, its founder said.
- [Why Power/Rangers went viral](https://howitspread.com/cases/power-rangers-unauthorized): The unauthorized Power Rangers short’s seed upload reached 25.8 million YouTube views.
- [Why Raindrop Cake went viral](https://howitspread.com/cases/raindrop-cake): Wong reported selling all 700 cakes at the debut as customer photos and copies spread.
- [Why Rang-tan went viral](https://howitspread.com/cases/rang-tan): Iceland said 50,000 Rang-tan toys sold out after its rejected Christmas advert spread.
- [Why The Seinfeld finale went viral](https://howitspread.com/cases/seinfeld-finale): Seinfeld's finale drew an average US television audience of 76.3 million.
- [Sex/Life sparks a TikTok reaction challenge: why it went viral](https://howitspread.com/cases/sex-life-tiktok-reactions-2021): Netflix said 20 million users rewound a scene that sparked TikTok reactions.
- [Why Skinamarink went viral](https://howitspread.com/cases/skinamarink): An experimental horror film leaked online, then grossed over $2 million in cinemas.
- [Why Subway Surfers went viral](https://howitspread.com/cases/subway-surfers): A runner passed a billion Google Play downloads, then became split-screen TikTok footage.
- [The Girl on the Train: why it went viral](https://howitspread.com/cases/the-girl-on-the-train): Paula Hawkins’s thriller sold 23 million copies worldwide, according to its publisher.
- [Why Thrift Shop went viral](https://howitspread.com/cases/thrift-shop): A self-released song reached No. 1 with a viral video and hired radio promotion.
- [Why WAP Dance went viral](https://howitspread.com/cases/wap-dance): Esperon said his WAP tutorial sound had over 10,000 videos within its first week.
- [Why Windrose went viral](https://howitspread.com/cases/windrose-2026): A pirate survival demo preceded a launch with more than 200,000 concurrent players.
- [Yu-Gi-Oh! Trading Card Game: why it went viral](https://howitspread.com/cases/yu-gi-oh-trading-card-game): Konami reported over 25 billion cards sold after the game spread from Japan.
- [A Star Is Born trailer: why it went viral](https://howitspread.com/cases/a-star-is-born-trailer): The trailer reportedly drew 70 million first-week views and supplied Twitter remixes.
- [Amazon Prime Day 2015: why it went viral](https://howitspread.com/cases/amazon-prime-day-2015): Amazon reported 34.4 million items ordered as shoppers mocked its first Prime Day.
- [Angela Bassett Did the Thing: why it went viral](https://howitspread.com/cases/angela-bassett-did-the-thing): Bassett’s reply to a BAFTA rap meme drew 1.7 million views on one tweet.
- [Why Balatro went viral](https://howitspread.com/cases/balatro): A poker roguelike passed five million sales after demos, streams and awards.
- [Why BeReal went viral](https://howitspread.com/cases/bereal): BeReal’s daily photo app reached an estimated 14 million installs in its peak month.
- [Why Bloons TD 6 went viral](https://howitspread.com/cases/bloons-td-6): Bloons TD 6 hit a record 53,943 concurrent Steam players almost three years after launch.
- [Why Bottle flipping challenge went viral](https://howitspread.com/cases/bottle-flipping-challenge): A talent-show bottle flip posted on Twitter was retweeted over 47,000 times in two days.
- [Why Budweiser’s “Lost Dog” went viral](https://howitspread.com/cases/budweiser-lost-dog): Budweiser’s puppy ad drew a reported 2.1 million social posts after its online debut.
- [Why Cloverfield went viral](https://howitspread.com/cases/cloverfield): An untitled teaser and online clues preceded a record $40 million January opening.
- [Why Dancing Baby went viral](https://howitspread.com/cases/dancing-baby): An emailed baby animation reached TV, then US T-shirt sales topped $2.8 million wholesale.
- [Why David After Dentist went viral](https://howitspread.com/cases/david-after-dentist): A family video uploaded to YouTube later passed 140 million views.
- [Dollar Shave Club launch video: why it went viral](https://howitspread.com/cases/dollar-shave-club-launch-video): A $4,500 founder-led razor-subscription video spread from YouTube to Reddit.
- [Down N' Out Pokéburgers: why it went viral](https://howitspread.com/cases/down-n-out-pokeburgers): A Sydney pop-up offered 100 Pokémon burgers a day and drew queues.
- [Why Duck Army went viral](https://howitspread.com/cases/duck-army): A shopping prank reached more than 74 million loops on a Vine repost.
- [Earl the Grumpy Puppy: why it went viral](https://howitspread.com/cases/earl-the-grumpy-puppy): A puggle’s scowling photograph drew more than two million reported views.
- [e.l.f. Glow Reviver Lip Oil: why it went viral](https://howitspread.com/cases/elf-glow-reviver-lip-oil): e.l.f.'s $8 Glow Reviver Lip Oil became its best-selling product two years in a row.
- [Why FaceApp aging challenge went viral](https://howitspread.com/cases/faceapp-aging-challenge): Captiv8 reported over 180,000 Instagram posts tagged #FaceAppChallenge.
- [Why Fearless Girl went viral](https://howitspread.com/cases/fearless-girl): A Wall Street statue drew 4.6 billion Twitter impressions in a campaign report.
- [Why Fire and Fury went viral](https://howitspread.com/cases/fire-and-fury): Trump tried to stop publication; Macmillan reported 1.7 million sales across formats.
- [Why Flappy Bird went viral](https://howitspread.com/cases/flappy-bird): A solo developer’s game reached No. 1 before he withdrew it from the app stores.
- [Why Gata Only went viral](https://howitspread.com/cases/gata-only-tiktok-sound-reuse-2024): TikTok reported over 50 million creations using the Chilean collaboration in 2024.
- [Why Glicked double-feature meme went viral](https://howitspread.com/cases/glicked-double-feature-2024): Fans paired two films opening on November 22 as a double feature.
- [100 men vs one gorilla: why it went viral](https://howitspread.com/cases/gorilla-vs-100-men): X displayed 301.9 million views on a post reviving an old gorilla debate.
- [Why Hampster Dance went viral](https://howitspread.com/cases/hampster-dance): A GeoCities hamster page drew over 2.2 million reported hits and spawned copycats.
- [Why Helluva Boss went viral](https://howitspread.com/cases/helluva-boss): Helluva Boss reached Prime Video and number one on the US comedy albums chart.
- [Why Hey Ya! went viral](https://howitspread.com/cases/hey-ya): OutKast's Hey Ya! held America's top singles-chart position for 9 weeks.
- [Why Honkai: Star Rail global launch went viral](https://howitspread.com/cases/honkai-star-rail-launch-2023): Honkai: Star Rail drew an estimated 12.4 million mobile downloads in April 2023.
- [Why IKEA Guilty Pets went viral](https://howitspread.com/cases/ikea-guilty-pets): IKEA’s pet-damage ads drew UK criticism and claimed 4.1 billion campaign impressions.
- [Why Instacart’s “For Papa!” went viral](https://howitspread.com/cases/instacart-for-papa): The award entrant reported 579 million in social reach for Instacart’s Super Bowl musical.
- [Why Iron Lung went viral](https://howitspread.com/cases/iron-lung-film): Fans helped book Markiplier’s self-distributed horror film for a $17.8 million opening.
- [Why Jersey Shore went viral](https://howitspread.com/cases/jersey-shore): Jersey Shore's season-one finale drew 4.834 million viewers amid protests and parodies.
- [Why Jerusalema Dance Challenge went viral](https://howitspread.com/cases/jerusalema-dance-challenge): An Angolan lunch dance went global; an Irish police version passed 1M Twitter views.
- [KFC Double Down Dog: why it went viral](https://howitspread.com/cases/kfc-double-down-dog): A chicken-wrapped hot dog launched with 50 per store and drew overseas jokes and coverage.
- [Why Kombucha Girl went viral](https://howitspread.com/cases/kombucha-girl): A 21-second taste test became a reaction meme and put its creator in a Super Bowl ad.
- [Why Lazy Sunday (SNL) went viral](https://howitspread.com/cases/lazy-sunday): SNL’s cupcake rap drew about 5 million YouTube views before NBC requested its removal.
- [Lost Ark’s massive Steam debut: why it went viral](https://howitspread.com/cases/lost-ark-western-launch-2022): Lost Ark reached over 1.32 million concurrent Steam players during its western launch.
- [Love Is Blind (season 1): why it went viral](https://howitspread.com/cases/love-is-blind): Netflix projected that 30 million households sampled the dating show's first season.
- [Why Monopoly Go launch went viral](https://howitspread.com/cases/monopoly-go-launch): Scopely’s Monopoly Go passed $1 billion in revenue after its global launch.
- [Why Netflix’s “Alcaraz Signs” went viral](https://howitspread.com/cases/netflix-alcaraz-signs): Netflix's Alcaraz camera stunt claimed 1.2 billion impressions.
- [Why Nike’s “The Switch” went viral](https://howitspread.com/cases/nike-the-switch): Nike’s Ronaldo body-swap ad passed 65 million YouTube views.
- [Nike You Can't Stop Us: why it went viral](https://howitspread.com/cases/nike-you-cant-stop-us): An August report put Nike’s split-screen film above 42 million YouTube views.
- [Norway’s Viking Row at the 2026 World Cup: why it went viral](https://howitspread.com/cases/norway-viking-row-world-cup-2026): FIFA reported 172 million TikTok views for a Viking Row video.
- [Why Orange’s “WoMen’s Football” went viral](https://howitspread.com/cases/orange-womens-football): Orange’s agency claimed 2 billion impressions for its football gender-reveal film.
- [Why Potato salad Kickstarter went viral](https://howitspread.com/cases/potato-salad-kickstarter): Zack Brown’s joke Kickstarter campaign drew $55,492 in pledges for potato salad.
- [Why Rawdawg Run Club went viral](https://howitspread.com/cases/rawdawg-run-club): Rawdawg's founders estimated 800 runners before Austin halted gatherings over permits.
- [Why Roll Safe went viral](https://howitspread.com/cases/roll-safe): Imgflip estimated 345,500 captions of the temple-tapping bad-advice meme.
- [Why Save Ralph went viral](https://howitspread.com/cases/save-ralph): HSI linked Save Ralph to 1.3 million petition signatures in Mexico.
- [Why Skibidi Challenge went viral](https://howitspread.com/cases/skibidi-challenge): Little Big's Skibidi dance video passed 25 million YouTube views in under two weeks.
- [Why Snuggie went viral](https://howitspread.com/cases/snuggie): Allstar’s licensing partner reported over 20 million Snuggies sold by June 2010.
- [Why Succession went viral](https://howitspread.com/cases/succession-series): HBO said Succession’s finale drew 2.9M viewers after years of memes and audience growth.
- [Why Suits on Netflix went viral](https://howitspread.com/cases/suits-netflix): Suits logged 57.7 billion US viewing minutes in a year across Netflix and Peacock.
- [Why The Room went viral](https://howitspread.com/cases/the-room-film): Two Fathom dates grossed $549,602 after fans built a midnight-screening circuit.
- [Why The Traitors (US) went viral](https://howitspread.com/cases/the-traitors-us): The reality contest reached No. 8 on Nielsen's streaming originals chart in season two.
- [Why The Unburnable Book went viral](https://howitspread.com/cases/the-unburnable-book): Atwood’s flamethrower video promoted a fireproof book that sold for $130,000.
- [Why #PrimeiroAssédio went viral](https://howitspread.com/cases/think-olga-primeiro-assedio): A Brazilian testimony hashtag generated 82,000 tweets and retweets in its first five days.
- [U2 “Songs of Innocence” iTunes giveaway: why it went viral](https://howitspread.com/cases/u2-songs-of-innocence): Apple offered U2's album to over 500 million accounts, then built a tool to remove it.
- [Vuvuzela at the 2010 World Cup: why it went viral](https://howitspread.com/cases/vuvuzela-2010): Sainsbury's reported 22,000 horn sales as World Cup noise became an online joke.
- ["Me at the zoo", YouTube’s first video: why it went viral](https://howitspread.com/cases/youtube-me-at-the-zoo): YouTube's first upload had over 386 million reported views by its twenty-first birthday.
- [Z Event 2026 charity marathon: why it went viral](https://howitspread.com/cases/z-event-charity-marathon-2026): The final Z Event charity marathon reached 1.3 million concurrent viewers.
- [A Minecraft Movie First Teaser: why it went viral](https://howitspread.com/cases/a-minecraft-movie-first-teaser): The first teaser’s official X post displayed 97.5 million views and spawned Steve edits.
- [Why ARC Raiders went viral](https://howitspread.com/cases/arc-raiders-2025): An extraction game drew 35.6 million hours watched in its first week.
- [Baldur's Gate 3 Bear Scene Reveal: why it went viral](https://howitspread.com/cases/baldurs-gate-3-bear-scene-reveal): A July 2023 bear-romance reveal spread through reaction clips, memes and gaming press.
- [Baldur's Gate 3 launch: why it went viral](https://howitspread.com/cases/baldurs-gate-3-launch-2023): The PC role-playing game reached 875,343 concurrent Steam players.
- [Why Billie's Scratch-and-Sniff Armpits went viral](https://howitspread.com/cases/billie-scratch-and-sniff-armpits): Billie reported 1.75 billion earned impressions for its scented armpit posters.
- [BMW iX Flow color-changing clip: why it went viral](https://howitspread.com/cases/bmw-ix-flow-color-changing-clip): BMW’s 2022 color-changing demo spread from Twitter to tech and gaming coverage.
- [Burger King "Moldy Whopper": why it went viral](https://howitspread.com/cases/burger-king-moldy-whopper): A Whopper decayed over 34 days in a campaign announcing artificial preservative removal.
- [Why Call of Duty: Mobile went viral](https://howitspread.com/cases/call-of-duty-mobile): Sensor Tower estimated Call of Duty: Mobile drew 100 million downloads in its first week.
- [Why Cam Newton’s dab went viral](https://howitspread.com/cases/cam-newton-dab): An NFL celebration became a dance craze and a $40 bobblehead.
- [Can This Love Be Translated?: why it went viral](https://howitspread.com/cases/can-this-love-be-translated-2026): A Korean romance series drew 9 million Netflix views in its second chart week.
- [Why Crab Game went viral](https://howitspread.com/cases/crab-game): Dani's free Steam game Crab Game reached an all-time peak of 283,315 Twitch viewers.
- [Why Cybertruck window reveal went viral](https://howitspread.com/cases/cybertruck-window-reveal): A broken-window reaction became a meme, then a $35 Tesla shirt.
- [Why Dilly Dilly went viral](https://howitspread.com/cases/dilly-dilly): An awards case film claimed over 4 billion earned media impressions for Bud Light’s toast.
- [Why Dota Underlords went viral](https://howitspread.com/cases/dota-underlords): Valve's Dota Underlords peaked at 202,334 concurrent Steam players in June 2019.
- [The Dr Pepper jingle: why it went viral](https://howitspread.com/cases/dr-pepper-the-dr-pepper-jingle): Dr Pepper claimed 19 million extra servings after licensing a fan-made TikTok jingle.
- [Why Fortnite OG went viral](https://howitspread.com/cases/fortnite-og-2023): OG-era Battle Royale reached 3.1 million concurrent players, according to a tracker.
- [Harder, Feta, breakFaster, Stronger: why it went viral](https://howitspread.com/cases/harder-feta-breakfaster-stronger): A four-brand Daft Punk riff ad was seen over a million times on social, Gymbox said.
- [Why Josh Wine Memes went viral](https://howitspread.com/cases/josh-wine-memes): Josh wine jokes spread from X; the brand reported sales up 6.2% versus the prior 11 weeks.
- [Julia Fox's Uncut Jams: why it went viral](https://howitspread.com/cases/julia-fox-uncut-jams): Spotify's former strategist reported 60,000 TikTok uses of Julia Fox's Uncut Jams sound.
- [Kai Cenat's Streamer University: why it went viral](https://howitspread.com/cases/kai-cenat-streamer-university-2025): A creator bootcamp reached about 719,000 concurrent Twitch viewers on launch day.
- [Why Keyboard Cat went viral](https://howitspread.com/cases/keyboard-cat): A 2007 cat upload became a failure-video punchline with over 200 remixes by May 2009.
- [Krispy Kreme vaccine doughnuts: why it went viral](https://howitspread.com/cases/krispy-kreme-covid-vaccine-doughnuts-2021): Krispy Kreme reported over 7.6 billion earned impressions in the first 10 days.
- [Lady Gaga’s Met Gala outfit reveals: why it went viral](https://howitspread.com/cases/lady-gaga-met-gala-outfit-reveals): 4 outfit reveals on the Met Gala carpet became Twitter memes and a home recreation.
- [Why Old Town Road went viral](https://howitspread.com/cases/lil-nas-x-old-town-road): A TikTok sound with 117,000 reported uses reached Number 1 in the UK.
- [Why Lost went viral](https://howitspread.com/cases/lost-tv-series): Lost drew 18.65 million viewers to its ABC debut as fans decoded its mysteries online.
- [Why Lupin (Netflix series) went viral](https://howitspread.com/cases/lupin-netflix): Netflix reported 76 million households sampled Omar Sy's French heist series.
- [Robert Downey Jr. Delivers a Real Bionic Arm: why it went viral](https://howitspread.com/cases/microsoft-robert-downey-jr-bionic-arm): Microsoft’s arm-delivery video reached 10 million YouTube views.
- [Mikayla Nogueira’s Telescopic Lift ad: why it went viral](https://howitspread.com/cases/mikayla-nogueira-telescopic-lift-ad): A paid mascara demonstration drew false-lash allegations and 64.2 million TikTok views.
- [Moltbook AI agent social network: why it went viral](https://howitspread.com/cases/moltbook-ai-social-network-2026): Researchers collected 44,411 posts from an AI agent forum before February 1.
- [Why Nano Banana went viral](https://howitspread.com/cases/nano-banana): Google said Nano Banana had generated over 5 billion images by October.
- [Why Napoleon Dynamite went viral](https://howitspread.com/cases/napoleon-dynamite): A $400,000 film spread through screenings, quoted dialogue and Vote for Pedro shirts.
- [Why Novig Just Sports went viral](https://howitspread.com/cases/novig-just-sports): Novig said Sweeney’s first two Instagram posts drew 185 million views.
- [Pedro Pascal Agent Whiskey Fancam: why it went viral](https://howitspread.com/cases/pedro-pascal-dvcree-fancam): @dvcree’s Agent Whiskey fancam reached 61.9 million TikTok views.
- [Why Pokopia Font Generator went viral](https://howitspread.com/cases/pokopia-font-generator): Four days after launch, a fan-made Pokopia logo generator was used by the White House.
- [Why Powerless went viral](https://howitspread.com/cases/powerless-lauren-roberts): A self-published BookTok novel sold over one million copies, its licensee reported.
- [Why PS5 design parodies went viral](https://howitspread.com/cases/ps5-design-parodies): The PS5 reveal inspired router and Batman jokes across 3 social platforms.
- [Why REI #OptOutside went viral](https://howitspread.com/cases/rei-optoutside): REI closed on Black Friday; Sprout reported 156,000 hashtag uses in the 2015 campaign.
- [Rocket "Own the Dream" Super Bowl singalong: why it went viral](https://howitspread.com/cases/rocket-own-the-dream-singalong): Rocket's Super Bowl ad led a stadium singalong; Rocket claimed 374M social impressions.
- [Why Sabrina Carpenter, Espresso went viral](https://howitspread.com/cases/sabrina-carpenter-espresso): TikTok reported 1.2 million creator videos for Espresso, the UK summer chart winner.
- [Why Salt Bae went viral](https://howitspread.com/cases/salt-bae): A steak-salting video approached 17 million Instagram views and became a copied gesture.
- [Why SETI@home volunteer launch went viral](https://howitspread.com/cases/seti-at-home-volunteer-launch): A volunteer screensaver drew over 1 million signups within three months.
- [Why Steamed Hams went viral](https://howitspread.com/cases/steamed-hams): A Simpsons scene inspired remixes and a 30th anniversary show listed as sold out.
- [Stephen Nedoroscik, pommel horse guy: why it went viral](https://howitspread.com/cases/stephen-nedoroscik): The 'pommel horse guy' helped win bronze, ending a 16-year U.S. men's team medal drought.
- [Why Supermarket Simulator went viral](https://howitspread.com/cases/supermarket-simulator): A supermarket game reached more than 51,000 simultaneous Steam players.
- [Dr. Squatch’s “Sydney’s Bathwater Bliss”: why it went viral](https://howitspread.com/cases/sydneys-bathwater-bliss): An $8 bathwater soap drop sold out after reactions spread across X, Reddit and Instagram.
- [T-Mobile “Dance” flash mob: why it went viral](https://howitspread.com/cases/t-mobile-dance): An ad with 350 dancers moved from paid TV to YouTube and Facebook-organised copycats.
- [Why The Early Spring went viral](https://howitspread.com/cases/the-early-spring-netflix-2026): A Chinese workplace romance reached No. 2 on Netflix’s global non-English TV chart.
- [The First Slam Dunk: why it went viral](https://howitspread.com/cases/the-first-slam-dunk-global-box-office-2022): A basketball manga returned as a film that grossed at least $246 million worldwide.
- [The Summer I Turned Pretty: why it went viral](https://howitspread.com/cases/the-summer-i-turned-pretty): Amazon reported 70 million viewers for the teen romance's final season.
- [The Woman in Me (audiobook): why it went viral](https://howitspread.com/cases/the-woman-in-me-audiobook): Gallery called it its fastest-selling audiobook; Apple US ranked it No. 1 in nonfiction.
- [Tom Daley knitting at the Olympics: why it went viral](https://howitspread.com/cases/tom-daley-knitting): Daley knitted at the Olympics and raised over $28,000 with a cardigan fundraiser.
- [Why Tubi’s “Interface Interruption” went viral](https://howitspread.com/cases/tubi-interface-interruption): Tubi’s 15-second Super Bowl fake channel change drew remote searches and reaction posts.
- [Why Valheim went viral](https://howitspread.com/cases/valheim): A Viking survival game reached 502,387 concurrent Steam players.
- [Why Weathering with You went viral](https://howitspread.com/cases/weathering-with-you-global-box-office-2019): Makoto Shinkai’s fantasy romance grossed $193.7 million worldwide.
- [When Life Gives You Tangerines: why it went viral](https://howitspread.com/cases/when-life-gives-you-tangerines-2025): The Korean family series reached No. 1 on Netflix’s non-English TV chart.
- [Wonder (R. J. Palacio): why it went viral](https://howitspread.com/cases/wonder-novel): Penguin’s current author bio credits Wonder with over 20 million copies sold worldwide.
- [Why Alien: Romulus facehuggers invade New York went viral](https://howitspread.com/cases/alien-romulus-facehugger-stunt-2024): A facehugger street stunt reached 7.6 million views on one X post.
- [Why Angel Reese went viral](https://howitspread.com/cases/angel-reese): NIL Store ranked Reese's LSU jersey No. 2 after her title-game gesture circulated online.
- [Apple Crush! iPad ad: why it went viral](https://howitspread.com/cases/apple-crush-ad): Apple apologized two days after its iPad ad showed creative tools being crushed.
- [Apple iPod silhouette ads: why it went viral](https://howitspread.com/cases/apple-ipod-silhouette-ads): Apple’s paid iPod silhouette campaign won the $100,000 Grand Prize Kelly Award.
- [Why Apple Welcome Home went viral](https://howitspread.com/cases/apple-welcome-home): Google reported 16.3M paid and organic YouTube views for Apple’s HomePod film.
- [April the Giraffe livestream: why it went viral](https://howitspread.com/cases/april-the-giraffe-livestream): April’s birth drew more than 1.2 million simultaneous livestream viewers.
- [ASICS The Desk Break: why it went viral](https://howitspread.com/cases/asics-the-desk-break): Brian Cox’s workplace PSA drew more than 50 million views, according to Golin.
- [Why Barbie Selfie Generator went viral](https://howitspread.com/cases/barbie-selfie-generator): Photoroom reported over 13 million uses of Warner Bros.' Barbie poster generator.
- [Why Becoming went viral](https://howitspread.com/cases/becoming-michelle-obama): Crown reported over 1.4 million first-week sales for Becoming in the US and Canada.
- [Why Beyblade went viral](https://howitspread.com/cases/beyblade): Takara Tomy reported more than 560 million Beyblade units shipped worldwide.
- [The Glossier You 'Men Magnet' TikTok: why it went viral](https://howitspread.com/cases/bitcoin-papi-glossier-you-review): Glossier said a TikTok testimonial preceded an overnight surge to 6,000 bottles.
- [Why Bluesky surge went viral](https://howitspread.com/cases/bluesky-surge): The post-election migration took Bluesky to No. 1 on the US App Store.
- [Why Bluey went viral](https://howitspread.com/cases/bluey): The Australian preschool series reached 55.62 billion US streaming minutes in 2024.
- [Why Bottle Cap Challenge went viral](https://howitspread.com/cases/bottle-cap-challenge): A bottle-kick relay drew more than 100,000 Instagram hashtag posts.
- [Burger King Whopper Detour: why it went viral](https://howitspread.com/cases/burger-king-whopper-detour): Burger King reported over 1.5 million app downloads from its penny Whopper detour.
- [Iceland’s “OutHorse Your Email”: why it went viral](https://howitspread.com/cases/business-iceland-outhorse-your-email): AFP reported about 8,000 sign-ups for Iceland’s horse-written email service.
- [Why Cats Trailer went viral](https://howitspread.com/cases/cats-trailer): The Cats trailer made Cats a worldwide Twitter trend with over 300,000 tweets.
- [Why Cluely launch went viral](https://howitspread.com/cases/cluely-launch): Cluely’s launch film displayed 13.2 million X views after debate over AI cheating.
- [Why Coolest Cooler Kickstarter went viral](https://howitspread.com/cases/coolest-cooler-kickstarter): Coolest raised a record $13.3 million on Kickstarter, then left backers without coolers.
- [Why Crocs went viral](https://howitspread.com/cases/crocs-boat-show): Crocs reported 76,000 pairs sold in its first full year, before its later fashion revival.
- [Cult of the Lamb takes over Twitch: why it went viral](https://howitspread.com/cases/cult-of-the-lamb-twitch-2022): Cult of the Lamb reached over 1 million sales in its first week.
- [Why Cyber Monday went viral](https://howitspread.com/cases/cyber-monday): US shoppers spent $14.25 billion online on Cyber Monday, Adobe estimated.
- [Dakota Johnson’s Ellen Interview: why it went viral](https://howitspread.com/cases/dakota-johnson-ellen-interview): The interview’s YouTube clip passed 9.9 million views in a 2024 press report.
- [Why Deflategate went viral](https://howitspread.com/cases/deflategate): A football-pressure dispute led to a four-game Brady ban, parodies and Free Brady shirts.
- [Domino's Paving for Pizza: why it went viral](https://howitspread.com/cases/dominos-paving-for-pizza): Domino’s reported 170,000 road repair nominations through November.
- [Why Domino's Pizza Turnaround went viral](https://howitspread.com/cases/dominos-pizza-turnaround): Domino's put customer complaints in a four-minute film and bought TV and YouTube ads.
- [Dove Real Beauty Sketches: why it went viral](https://howitspread.com/cases/dove-real-beauty-sketches): Dove reported 114 million views across versions of its portrait-comparison ad.
- [Why $8,000 Blue Couch went viral](https://howitspread.com/cases/eight-thousand-dollar-blue-couch): A curbside sofa video reached 134.4 million TikTok views and became a couch-image meme.
- [Why Ello went viral](https://howitspread.com/cases/ello): Ello reported 45,000 invitation requests an hour at peak times.
- [Emirates Burj Khalifa A380 flypast: why it went viral](https://howitspread.com/cases/emirates-burj-khalifa-a380-flypast): Emirates’ A380 flypast ad reached 7.7 million YouTube views on a live counter.
- [Facebook Marketplace’s “Yes, Couch!”: why it went viral](https://howitspread.com/cases/facebook-marketplace-yes-couch): A $0 Marketplace listing turned Jeremy Allen White’s ad couch into a TV giveaway.
- [Fiat Operation No Grey: why it went viral](https://howitspread.com/cases/fiat-operation-no-grey): Fiat ended grey-car production with a CEO dunk film that passed 10.2M YouTube views.
- [Why Fruit Love Island went viral](https://howitspread.com/cases/fruit-love-island): An AI dating series about fruit drew over 200 million combined TikTok views.
- [Gal Gadot comforts a Comic-Con fan: why it went viral](https://howitspread.com/cases/gal-gadot-comic-con-fan): Variety's clip of Gal Gadot comforting a Comic-Con fan drew 5.8K reposts on X.
- [Why GeoGuessr went viral](https://howitspread.com/cases/geoguessr): A browser geography game became an esport whose world final peaked at 363,415 viewers.
- [Gojira's Olympics opening ceremony performance: why it went viral](https://howitspread.com/cases/gojira-olympics-performance): Gojira’s Olympic song reached No. 1 on Billboard’s Hard Rock Digital Song Sales chart.
- [Why GPTZero went viral](https://howitspread.com/cases/gptzero): GPTZero reported $30 million ARR when Superhuman agreed to buy it.
- [Why The Grimace Effect went viral](https://howitspread.com/cases/grimace-effect-mets): A Grimace first pitch became a Mets rallying symbol with 9.6B claimed impressions.
- [Harry Potter and the Deathly Hallows book release: why it went viral](https://howitspread.com/cases/harry-potter-deathly-hallows-release): The final Harry Potter novel sold an estimated 8.3 million US copies in its first day.
- [Why Honda "Cog" went viral](https://howitspread.com/cases/honda-cog): Honda's 120-second Accord ad spread from paid TV into email, forums and free news airtime.
- [I Love You, Colonel Sanders!: why it went viral](https://howitspread.com/cases/i-love-you-colonel-sanders): KFC’s free dating simulator reached a Steam Charts peak of 4,263 concurrent players.
- [IKEA’s “Made from husband material”: why it went viral](https://howitspread.com/cases/ikea-made-from-husband-material): IKEA’s August 6 bench post carried a Wicker joke into film and romance communities.
- [Why IKEA Monkey went viral](https://howitspread.com/cases/ikea-monkey): Photos of a coat-wearing monkey at IKEA prompted over 2,300 hashtag tweets in a day.
- [Why The original iPhone went viral](https://howitspread.com/cases/iphone-launch-2007): Apple's first iPhone reached a million reported sales after queues and TV coverage.
- [It's a Tide Ad: why it went viral](https://howitspread.com/cases/its-a-tide-ad): Tide's Super Bowl campaign drew 45,000 #TideAd uses, according to its agency.
- [Why Jiggle Jiggle went viral](https://howitspread.com/cases/jiggle-jiggle): Sony reported over 7 million TikTok creations from a Louis Theroux rap remix.
- [Jon Rahm wins the 2023 Masters: why it went viral](https://howitspread.com/cases/jon-rahm-masters-victory-2023): Jon Rahm won his first Masters as the final round averaged 12.06 million US viewers.
- [Just looking like a wow: why it went viral](https://howitspread.com/cases/just-looking-like-a-wow-2023): Deepika Padukone’s reel using a Delhi seller’s phrase reached 196 million views.
- [Kylie Jenner's Rise and Shine: why it went viral](https://howitspread.com/cases/kylie-jenner-rise-and-shine): TikTok reported 40,000 versions of Jenner’s singing clip in five days.
- [Why L.O.L. Surprise! went viral](https://howitspread.com/cases/lol-surprise): MGA's unboxing dolls topped NPD's combined toy sales across 13 tracked markets.
- [Mae Stephens’s If We Ever Broke Up: why it went viral](https://howitspread.com/cases/mae-stephens-if-we-ever-broke-up-2023): Mae Stephens’s TikTok teaser became a single that reached No. 13 in the UK.
- [Nara Smith Makes a Marc Jacobs Tote from Scratch: why it went viral](https://howitspread.com/cases/marc-jacobs-nara-smith): A staged bag recipe drew 17.2 million TikTok views and copying allegations.
- [Why MGA’s “Diss-mas” went viral](https://howitspread.com/cases/mga-diss-mas): MGA’s diss track generated 3.4 million reported impressions beyond owned channels.
- [Why My Demon went viral](https://howitspread.com/cases/my-demon-netflix-2023): My Demon drew 18 million Netflix views in the first half of 2024.
- [Streamberry / You Are Awful: why it went viral](https://howitspread.com/cases/netflix-streamberry-you-are-awful): Netflix’s Streamberry launch post showed 1.6 million views on X’s live counter.
- [Why NGL app went viral](https://howitspread.com/cases/ngl-app): NGL spread through Instagram Stories before a $5 million settlement and an under-18 ban.
- [Why Normal People went viral](https://howitspread.com/cases/normal-people-novel): A television adaptation took Sally Rooney’s Normal People to UK No. 1.
- [Norwich City’s “Check In on Those Around You”: why it went viral](https://howitspread.com/cases/norwich-city-check-in-on-those-around-you): Norwich reported over 300 million views for its suicide-prevention film and reuploads.
- [Oblivion Remastered surprise launch: why it went viral](https://howitspread.com/cases/oblivion-remastered-2025): Bethesda reported over 4 million players three days after release.
- [Off Campus and the Jennifer Lopez dance: why it went viral](https://howitspread.com/cases/off-campus-jlo-dance-2026): The series logged 516 million viewing minutes in its debut week, Nielsen reported.
- [OpenClaw AI agent surge: why it went viral](https://howitspread.com/cases/openclaw-agent-2026): OpenClaw drew more than 100,000 GitHub stars as its personal AI agent spread.
- [Pete Davidson, Official Boyfriend of Reformation: why it went viral](https://howitspread.com/cases/pete-davidson-reformation-official-boyfriend): Reformation claimed 8 million social impressions for its Pete Davidson boyfriend film.
- [Why Reddit r/place 2022 went viral](https://howitspread.com/cases/reddit-r-place-2022): Reddit reported over 10.4 million tile placers in its returning collaborative canvas.
- [Reddit’s five-second Super Bowl ad: why it went viral](https://howitspread.com/cases/reddit-super-bowl-5-second-ad): Reddit used a five-second regional Super Bowl spot to send viewers searching for its text.
- [Wedding of Prince William and Catherine Middleton: why it went viral](https://howitspread.com/cases/royal-wedding-2011): The royal wedding generated 72 million live streams on the official YouTube channel.
- [Ryan Reynolds Tesla Deepfake Fan Ad: why it went viral](https://howitspread.com/cases/ryan-reynolds-tesla-deepfake-ad): A Tesla fan ad drew over 8 million reported views and calls for Ryan Reynolds to sue.
- [Why Skylanders: Spyro's Adventure went viral](https://howitspread.com/cases/skylanders): Activision said Skylanders: Spyro's Adventure sold more than 30 million toys.
- [Snakes on a Plane: why it went viral](https://howitspread.com/cases/snakes-on-a-plane): After a year of online hype, the film opened to $15.2 million, including previews.
- [Why Soft hiking went viral](https://howitspread.com/cases/soft-hiking): A TikTok explainer from an account with 40 followers led to soft-hiking posts and meetups.
- [Why Spotify Pie went viral](https://howitspread.com/cases/spotify-pie): A student’s music chart tool drew over 500,000 users, according to its creator.
- [Why Tamagotchi went viral](https://howitspread.com/cases/tamagotchi): Bandai’s virtual pet reached 40 million reported sales after queues and school bans.
- [Why The Chosen went viral](https://howitspread.com/cases/the-chosen-series): The crowdfunded Jesus series began with an $8.27M first-season production.
- [The Masked Singer (US): why it went viral](https://howitspread.com/cases/the-masked-singer-us): FOX reported 23.7 million viewers for its masked-celebrity contest after the Super Bowl.
- [The Row’s No-Phone Fashion Show: why it went viral](https://howitspread.com/cases/the-row-phone-ban): The Row asked guests at its Feb. 28, 2024 Paris show not to capture or share content.
- [Why The Sims went viral](https://howitspread.com/cases/the-sims): EA reported 6.3 million shipments as The Sims became the best-selling PC game.
- [Toss a Coin to Your Witcher: why it went viral](https://howitspread.com/cases/the-witcher-toss-a-coin): 3 covers reached the UK sales chart before the official single was released.
- [Why The X-Files went viral](https://howitspread.com/cases/the-x-files): The X-Files grew an online fandom and a film that opened to $30.1 million.
- [Tommy Richman “Million Dollar Baby”: why it went viral](https://howitspread.com/cases/tommy-richman-million-dollar-baby): A TikTok-teased single debuted at No. 2 on the Billboard Hot 100.
- [Ushahidi’s Kenya crisis map: why it went viral](https://howitspread.com/cases/ushahidi-kenya-crisis-map): Kenyan bloggers turned eyewitness reports into a map that other crisis teams could reuse.
- [Why Verity went viral](https://howitspread.com/cases/verity-novel): BookTok revived a self-published thriller that topped 2 million US print sales in a year.
- [Why Yanny or Laurel went viral](https://howitspread.com/cases/yanny-or-laurel): An ambiguous pronunciation clip passed 12.1 million Twitter views during the debate.
- [Why 2048 went viral](https://howitspread.com/cases/2048): Cirulli’s weekend browser game drew over 50,000 simultaneous players, he reported.
- [Why adidas’ “Hey Jude” went viral](https://howitspread.com/cases/adidas-hey-jude): Entrants claimed 593 million earned impressions for adidas' England football film.
- [AVAVAV Fake It Till You Break It: why it went viral](https://howitspread.com/cases/avavav-fake-it-till-you-break-it): TikTok listed 128.1 million views on its director’s edit of a staged runway breakdown.
- [Why Bad Guy went viral](https://howitspread.com/cases/bad-guy): YouTube assembled 15,000 fan covers of Billie Eilish’s song into an interactive video.
- [Why Bentley Girl ASMR went viral](https://howitspread.com/cases/bentley-girl-asmr): Jetcar’s 21-second car promotion became a template for vehicle parodies.
- [Why Bernie Sanders' mittens went viral](https://howitspread.com/cases/bernie-sanders-mittens): An inauguration meme raised a reported $1.8 million for Vermont charities.
- [Why Birdie Sanders went viral](https://howitspread.com/cases/birdie-sanders): POLITICO's bird encounter clip drew 35K likes; Sanders turned the moment into a sticker.
- [Put Some Respeck on My Name: why it went viral](https://howitspread.com/cases/birdman-put-some-respeck): Birdman's radio walkout became Google's 10th trending U.S. meme of the year.
- [Quevedo’s “Bzrp Music Sessions, Vol. 52”: why it went viral](https://howitspread.com/cases/bizarrap-quevedo-session-52): The session became chants and dance clips, then passed 1 billion Spotify streams.
- [Why Business Proposal went viral](https://howitspread.com/cases/business-proposal-webtoon-drama-2022): A Korean webtoon adaptation reached No. 1 on Netflix’s global non-English TV chart.
- [Cetaphil Game Time Glow: why it went viral](https://howitspread.com/cases/cetaphil-game-time-glow): Cetaphil’s football ad drew 332 million organic social impressions, its award entry said.
- [Why Pickle's Back went viral](https://howitspread.com/cases/cheetos-pickles-back): PepsiCo reported about 150,000 shares of its Megan Thee Stallion and Nickelback video.
- [Why Chuck Norris facts went viral](https://howitspread.com/cases/chuck-norris-facts): Forwarded jokes became books; Norris’s publisher reported over 100,000 sales.
- [Conner Ives Protect the Dolls T-Shirt: why it went viral](https://howitspread.com/cases/conner-ives-protect-the-dolls): Conner Ives’s charity shirt raised more than $600,000 for Trans Lifeline, he reported.
- [Coors Light’s “Case of the Mondays”: why it went viral](https://howitspread.com/cases/coors-light-case-of-the-mondays): Coors Light said its Mondays Light campaign sold 1.8 million limited-edition 12-packs.
- [Dave the Diver's deep-sea breakout: why it went viral](https://howitspread.com/cases/dave-the-diver-launch-2023): A diving and sushi game reached 98,281 concurrent Steam players.
- [Why Doritos Rainbows went viral](https://howitspread.com/cases/doritos-rainbows): Rainbow chips raised $100,000 for It Gets Better and sparked social replies and a boycott.
- [Why Dove #BlackHairIsProfessional went viral](https://howitspread.com/cases/dove-black-hair-is-professional): Dove’s workplace hair campaign reported 97 million impressions through creator content.
- [Drake and Ninja’s Fortnite livestream: why it went viral](https://howitspread.com/cases/drake-ninja-fortnite-stream): Twitch reported 628,000 concurrent viewers for Ninja’s Fortnite stream with Drake.
- [Duolingo High Valyrian Lessons: why it went viral](https://howitspread.com/cases/duolingo-high-valyrian-lessons-2022): Duolingo and HBO Max's campaign claimed 700 million earned-media impressions.
- [Why Duo’s Great Resignation went viral](https://howitspread.com/cases/duos-great-resignation): Duo quit as mascot; the agency reported 108 million social impressions.
- [Emily Zugay’s logo redesigns: why it went viral](https://howitspread.com/cases/emily-zugay-logo-redesigns): Her first three parody logo redesign videos drew over 37 million TikTok views.
- [Ford Capri’s “The Legend… Is Back”: why it went viral](https://howitspread.com/cases/ford-capri-the-legend-is-back): Ford and Born Social claimed 424 million in earned social reach for the Capri campaign.
- [Grace VanderWaal's America's Got Talent Audition: why it went viral](https://howitspread.com/cases/grace-vanderwaal-agt-audition): A 12-year-old’s original song audition spread from NBC to Facebook and YouTube.
- [Why Eyepatch-Gate went viral](https://howitspread.com/cases/grinder-eye-patch-gate): Three brands' matching eye-patch grinders drew joke replies; Huda's video got 6.9M views.
- [Why Heated Rivalry went viral](https://howitspread.com/cases/heated-rivalry-series-2025): The hockey romance ranked fourth on a weekly streaming chart.
- [Why Humane AI Pin went viral](https://howitspread.com/cases/humane-ai-pin): Humane’s wearable drew review backlash; reported returns exceeded $1 million.
- [Why Idol by YOASOBI went viral](https://howitspread.com/cases/idol-yoasobi-oshi-no-ko-2023): The Oshi no Ko opening theme reached No. 7 on the Billboard Global 200.
- [John Lewis’ “The Long Wait”: why it went viral](https://howitspread.com/cases/john-lewis-the-long-wait): John Lewis's Christmas gift story drew 8.3 million YouTube views in a later report.
- [Lady Hale's spider brooch: why it went viral](https://howitspread.com/cases/lady-hale-spider-brooch): Online reactions to Hale’s spider brooch inspired 6,500 charity T-shirt sales in a day.
- [Why Laughing Michael Jordan went viral](https://howitspread.com/cases/laughing-michael-jordan): A reaction from episode 8 of The Last Dance became a reusable Twitter meme.
- [Why Leekspin (Ievan Polkka) went viral](https://howitspread.com/cases/leekspin): A 2006 Orihime loop carried Loituma's polka into remixes, Miku covers and merchandise.
- [Why Linsanity went viral](https://howitspread.com/cases/linsanity): Jeremy Lin’s breakout run made his jersey the NBA Store’s No. 2 annual seller.
- [Nahmias x Marty Supreme Jacket: why it went viral](https://howitspread.com/cases/nahmias-marty-supreme-jacket): A $250 film windbreaker sold out at pop-ups and became a resale-market story.
- [Why Nike Breaking2 Race went viral](https://howitspread.com/cases/nike-breaking2-race): Eliud Kipchoge finished Nike’s Monza marathon attempt in 2:00:25.
- [Nike England kit St George’s cross: why it went viral](https://howitspread.com/cases/nike-england-kit-cross): Nike’s recoloured England collar cross drew 44.1M views on its official X post.
- [Why Nyan Cat went viral](https://howitspread.com/cases/nyan-cat): An animated cat-and-song mashup reached 70 million YouTube views in its first year.
- [Why Peloton Bike went viral](https://howitspread.com/cases/peloton-bike): Peloton reportedly sold over 400,000 Bikes before pandemic demand created delivery delays.
- [“Protest March of the Penguins”: why it went viral](https://howitspread.com/cases/penguins-international-protest-march-of-the-penguins): Rethink claimed Canadian donations rose 453% after a penguin protest livestream.
- [Pepsi Kendall Jenner Jump In: why it went viral](https://howitspread.com/cases/pepsi-kendall-jenner-jump-in): Pepsi pulled its Kendall Jenner ad after 1 day of criticism and parody.
- [Why Pizza Rat went viral](https://howitspread.com/cases/pizza-rat): A subway rat clip passed 9 million YouTube views and became licensed footage and costumes.
- [Why Project Hail Mary went viral](https://howitspread.com/cases/project-hail-mary): Andy Weir’s novel reached one million US print sales in its film adaptation’s year.
- [Why Pumpkin Spice Latte went viral](https://howitspread.com/cases/pumpkin-spice-latte): Starbucks' seasonal Pumpkin Spice Latte passed a reported 600 million sales.
- [Why Rainbow Loom went viral](https://howitspread.com/cases/rainbow-loom): A bracelet-making kit exceeded $124 million in retail sales in its breakout year.
- [Why Realm Royale went viral](https://howitspread.com/cases/realm-royale): Realm Royale reached roughly 105,000 concurrent Steam players after its free launch.
- [Why Rickrolling went viral](https://howitspread.com/cases/rickrolling): A link prank crossed into stadiums; Astley received over 5 million Mets song votes.
- [Ruangguru Clash of Champions: why it went viral](https://howitspread.com/cases/ruangguru-clash-of-champions): Ruangguru's student game show inspired over one million TikTok posts, its owner said.
- [Sam Smith's HARRI inflatable suit: why it went viral](https://howitspread.com/cases/sam-smith-harri-inflatable-suit): HARRI claimed 2 billion impressions for a red-carpet suit that became a museum exhibit.
- [Why Selling Sunset went viral](https://howitspread.com/cases/selling-sunset): Netflix's real estate series reached No. 2 on its global English TV chart.
- [Why Spare (audiobook) went viral](https://howitspread.com/cases/spare-audiobook): Viral audiobook clips accompanied a No. 1 UK Audible ranking.
- [Why Split Fiction went viral](https://howitspread.com/cases/split-fiction-2025): Split Fiction reached 149,470 peak Twitch viewers on its release day.
- [The Phantom Menace trailer: why it went viral](https://howitspread.com/cases/star-wars-episode-i-trailer): Fans paid cinema admission for a teaser Lucasfilm said drew over 10 million downloads.
- [Hip-hop legends' Super Bowl halftime reunion: why it went viral](https://howitspread.com/cases/super-bowl-hip-hop-halftime-show-2022): The halftime show averaged 103.4 million television viewers.
- [Why Sweethearts Situationships went viral](https://howitspread.com/cases/sweethearts-situationships): Blurry-heart boxes sold out; entrants claimed 4 billion earned media impressions.
- [The Murder of Sonic the Hedgehog: why it went viral](https://howitspread.com/cases/the-murder-of-sonic-the-hedgehog): Sega reported over 2 million downloads for its free Sonic murder mystery.
- [Walmart yodeling boy (Mason Ramsey): why it went viral](https://howitspread.com/cases/walmart-yodel-boy): A Walmart yodeling clip’s Twitter repost drew more than 50,000 retweets.
- [Where the Crawdads Sing: why it went viral](https://howitspread.com/cases/where-the-crawdads-sing): Delia Owens’s debut novel reached publisher-reported sales of over 18 million copies.
- [Where Winds Meet global breakout: why it went viral](https://howitspread.com/cases/where-winds-meet-global-2025): The free wuxia game reached 251,008 concurrent Steam players after its global launch.
- [Y/Project x Jean Paul Gaultier Body Morph: why it went viral](https://howitspread.com/cases/y-project-jean-paul-gaultier-body-morph): Gallucks's video styling the Y/Project x Gaultier body-print suit got 145,000 likes.
- [2026 is the new 2016: why it went viral](https://howitspread.com/cases/2026-is-the-new-2016): Throwback posts made 2026 "the new 2016"; 55 million TikToks used a 2016 filter.
- [Why Animal Crossing: Pocket Camp went viral](https://howitspread.com/cases/animal-crossing-pocket-camp): Nintendo's Pocket Camp drew at least 15 million downloads in its first six days.
- [Why Apple Card went viral](https://howitspread.com/cases/apple-card-launch): A credit-limit complaint about Apple Card prompted a New York probe in 2019.
- [Aspercreme’s “The 58 Year Old Freshman”: why it went viral](https://howitspread.com/cases/aspercreme-58-year-old-freshman): A paid NIL deal with a college freshman claimed 1.13B earned impressions.
- [Why Astroneer went viral](https://howitspread.com/cases/astroneer): System Era says space game Astroneer sold over 600,000 units in its first month.
- [Why Bad Hombres went viral](https://howitspread.com/cases/bad-hombres): Amobee estimated 134,000 tweets as Trump’s debate phrase became jokes and merchandise.
- [Bill Clinton Loves Balloons: why it went viral](https://howitspread.com/cases/bill-clinton-loves-balloons): Bill Clinton’s 2016 balloon reaction became GIFs, photo captions and a TV reprise.
- [Bon Appétit, Your Majesty: why it went viral](https://howitspread.com/cases/bon-appetit-your-majesty-2025): A Korean culinary romance drew 8.1 million Netflix views in one week.
- [Bones or No Bones: why it went viral](https://howitspread.com/cases/bones-or-no-bones): A daily pug forecast spread beyond TikTok and reached 4.5 million followers.
- [Breaking Bad's Netflix effect: why it went viral](https://howitspread.com/cases/breaking-bad-netflix): Netflix catch-up viewing preceded a Breaking Bad finale watched by 10.3 million.
- [Why Bayern Munich vs PSG: 2020 Champions League final went viral](https://howitspread.com/cases/champions-league-final-bayern-psg-2020): Bayern beat PSG 1-0 in a final watched by 12.79 million on Germany’s ZDF.
- [Why Character.AI mobile app went viral](https://howitspread.com/cases/character-ai-mobile-app): Sensor Tower estimated a record 22 million monthly active users for the chatbot app.
- [Why Coldplay’s “Game of Thrones: The Musical” went viral](https://howitspread.com/cases/coldplay-game-of-thrones-musical): Unruly reported 765,286 May shares for Coldplay’s Game of Thrones charity sketch.
- [Taylor Swift’s Cruel Summer resurgence: why it went viral](https://howitspread.com/cases/cruel-summer-resurgence): A Lover album track returned through the Eras Tour and reached No. 1 on the Hot 100.
- [Why Curiosity rover landing went viral](https://howitspread.com/cases/curiosity-landing): NASA reported 36 million webcast streams during Curiosity's Mars landing.
- [Detective Pikachu’s fake full-movie leak: why it went viral](https://howitspread.com/cases/detective-pikachu-fake-leak-2019): A fake Detective Pikachu leak passed 4.6 million YouTube views in under a day.
- [Why Ditty went viral](https://howitspread.com/cases/ditty): Zya's Ditty app, which turned texts into songs, was downloaded 1 million times in a month.
- [Extra Gum’s “The Story of Sarah & Juan”: why it went viral](https://howitspread.com/cases/extra-the-story-of-sarah-and-juan): Extra’s agency reported 88 million views on an unpaid repost of its gum love story.
- [Fifty Shades of Grey: why it went viral](https://howitspread.com/cases/fifty-shades-of-grey): A fan-fiction rewrite sold a million UK paperbacks.
- [Italy vs Argentina in the 2022 Finalissima: why it went viral](https://howitspread.com/cases/finalissima-italy-argentina-2022): Argentina beat Italy 3-0 at Wembley in the revived intercontinental match.
- [FTX Larry David Super Bowl ad: why it went viral](https://howitspread.com/cases/ftx-super-bowl-larry-david): Larry David’s 60-second FTX ad resurfaced after the exchange filed for bankruptcy.
- [Galatasaray streams Leroy Sané’s flight: why it went viral](https://howitspread.com/cases/galatasaray-sane-flight-tracker-2025): Galatasaray’s flight-tracker stream drew 1.1 million peak concurrent viewers.
- [Gap Get Loose with Troye Sivan: why it went viral](https://howitspread.com/cases/gap-get-loose): Gap’s Get Loose denim ad inspired 50,000 creator videos, its social strategist reported.
- [Why Gone Girl (novel) went viral](https://howitspread.com/cases/gone-girl-novel): Gillian Flynn's thriller reached No. 1 on USA TODAY's list after its film adaptation.
- [Harlem Shake dance videos: why it went viral](https://howitspread.com/cases/harlem-shake-dance-videos): Google reported more than 1.7 million Harlem Shake video versions uploaded in a year.
- [Harry Styles Cardigan Challenge: why it went viral](https://howitspread.com/cases/harry-styles-jw-anderson-cardigan-challenge): Fans remade Styles' cardigan; its hashtag passed 86M views, the NFT partner reported.
- [The Crazy Nastyass Honey Badger: why it went viral](https://howitspread.com/cases/honey-badger): Randall reported $250,000-plus in merchandise sales from his honey badger video.
- [Hugh Grant and Ashley Graham's Oscars interview: why it went viral](https://howitspread.com/cases/hugh-grant-ashley-graham-oscars-interview): One reaction repost to the Oscars interview reached 17.8 million X views.
- [I'm Glad My Mom Died: why it went viral](https://howitspread.com/cases/im-glad-my-mom-died): Jennette McCurdy's memoir sold over 3.5 million copies, according to its publisher.
- [iOS 14 home-screen customization: why it went viral](https://howitspread.com/cases/ios-14-home-screen-customization): Themed iPhone screens accompanied an estimated 13.7 million widget-app installs in a week.
- [Jennifer Lawrence's Hot Ones appearance: why it went viral](https://howitspread.com/cases/jennifer-lawrence-hot-ones-what-do-you-mean): BuzzFeed reported 13.5 million YouTube views for Lawrence’s meme-generating interview.
- [Kai Cenat's Mafiathon 3: why it went viral](https://howitspread.com/cases/kai-cenat-mafiathon-3-2025): Kai Cenat’s month-long Twitch marathon peaked at over one million concurrent viewers.
- [Planet of the Apes horseback stunt: why it went viral](https://howitspread.com/cases/kingdom-of-planet-of-apes-beach-riders-2024): The film promoted by ape riders opened to $58.4 million in North America.
- [LeBron James’ “The Decision”: why it went viral](https://howitspread.com/cases/lebron-the-decision): LeBron James's ESPN announcement peaked at 13.1 million US television viewers.
- [Liu Genghong’s livestream workouts: why it went viral](https://howitspread.com/cases/liu-genghong-livestream-workouts): Workout livestreams helped Liu reach 69 million Douyin followers by August 2023.
- [Why Lovable went viral](https://howitspread.com/cases/lovable): Lovable’s AI app builder reported a $600 million annual revenue run rate.
- [Manor Lords turns wishlists into a city-building hit: why it went viral](https://howitspread.com/cases/manor-lords-early-access-2024): Manor Lords reached 173,178 concurrent Steam players in its launch weekend.
- [McDonald’s UK “Raise Your Arches”: why it went viral](https://howitspread.com/cases/mcdonalds-raise-your-arches): Eurobest’s award report credited Raise Your Arches with a 7.1% sales increase.
- [Merge Mansion’s Pedro Pascal ad: why it went viral](https://howitspread.com/cases/merge-mansion-pedro-pascal): A vendor estimated 44K extra monthly US iOS downloads after Pedro Pascal’s ads.
- [Monobank’s “Hunt for Lemons”: why it went viral](https://howitspread.com/cases/monobank-hunt-for-lemons): Foxtrot said the in-app lemon hunt sold over 400 bowl sets in a day.
- [Death of Mr. Peanut: why it went viral](https://howitspread.com/cases/mr-peanut-death): Planters killed its 104-year-old mascot, then brought him back as Baby Nut.
- [My Royal Nemesis tops Netflix’s global chart: why it went viral](https://howitspread.com/cases/my-royal-nemesis-netflix-2026): A Korean rom-com opened at No. 1 on Netflix’s non-English TV chart.
- [Nicole Kidman’s Vanity Fair Hollywood Cover: why it went viral](https://howitspread.com/cases/nicole-kidman-vanity-fair-hollywood-cover): A cover of the 54-year-old actor prompted debate over editing, styling and ageism.
- [First Look at Nintendo Switch: why it went viral](https://howitspread.com/cases/nintendo-switch-first-look): Nintendo's reveal video passed 50 million views and sparked Karen memes.
- [Why Numa Numa Dance went viral](https://howitspread.com/cases/numa-numa-dance): A 2004 webcam lip-sync spread from Newgrounds to TV and more than 80 mirror sites.
- [NYX x Barbie The Movie collection: why it went viral](https://howitspread.com/cases/nyx-barbie-the-movie-collection): NYX’s $18 Barbie flip-phone mirror sold out amid TikTok demand.
- [Obama Girl ('I Got a Crush... on Obama'): why it went viral](https://howitspread.com/cases/obama-girl): Obama Girl passed 24 million YouTube views and helped launch Barely Political.
- [Why Opus Magnum went viral](https://howitspread.com/cases/opus-magnum): A puzzle game exported player-made machine GIFs; its Workshop listed 6,935 puzzles.
- [Why Outer Banks went viral](https://howitspread.com/cases/outer-banks): A lockdown teen adventure became Pogue fashion and reached over 400M views, Netflix said.
- [Why Payless Palessi went viral](https://howitspread.com/cases/payless-palessi): Payless said shoppers paid $640 for discount shoes before it refunded their purchases.
- [Why Peloton: The Gift That Gives Back went viral](https://howitspread.com/cases/peloton-gift-that-gives-back): Peloton's holiday spot drew parodies as its shares fell 9% in a day.
- [Why SCUM went viral](https://howitspread.com/cases/scum): SCUM sold 250,000 copies in its first day, according to its developer.
- [Why Sheep a Sheep went viral](https://howitspread.com/cases/sheep-a-sheep-2022): A game display counted 26 million daily challengers as Sheep a Sheep spread in China.
- [Sony Concord launch and shutdown: why it went viral](https://howitspread.com/cases/sony-concord-launch-shutdown-2024): Concord peaked at 697 concurrent Steam players before Sony pulled it.
- [Tarte’s Dubai influencer trip: why it went viral](https://howitspread.com/cases/tarte-dubai-influencer-trip): Tarte claimed over 1 billion impressions as its Dubai trip drew cost-of-living criticism.
- [Why The Interview (2014) went viral](https://howitspread.com/cases/the-interview-2014): After its wide release was canceled, Sony reported over $40M in digital sales and rentals.
- [The Let Them Theory: why it went viral](https://howitspread.com/cases/the-let-them-theory): A podcast-led book topped US print sales with 2.8 million copies in 2025.
- [Why Tinder Swipe Night went viral](https://howitspread.com/cases/tinder-swipe-night): Tinder claimed 26% more matches during its in-app apocalypse series.
- [The Roast of Tom Brady: why it went viral](https://howitspread.com/cases/tom-brady-roast): ABC Audio reported 26 million total views for the live Tom Brady roast and replay.
- [Why Vacation Classic Whip went viral](https://howitspread.com/cases/vacation-classic-whip-sunscreen): Vacation's $22 whipped-cream-can sunscreen sold out after millions of TikTok views.
- [Why Wellerman ShantyTok went viral](https://howitspread.com/cases/wellerman-shantytok): Nathan Evans's TikTok of the sea shanty Wellerman led to a UK No. 1 single.
- [Adidas Support Is Everything breast grid: why it went viral](https://howitspread.com/cases/adidas-support-is-everything-breast-grid): A breast-grid sports bra ad drew 24 complaints and a UK advertising ban.
- [Why #ALLMYMOVIES went viral](https://howitspread.com/cases/allmymovies): A livestream of Shia LaBeouf watching 27 films became screenshots, GIFs and memes.
- [Atlassian’s $5 Stimulus Package: why it went viral](https://howitspread.com/cases/atlassian-five-dollar-starter-license-stimulus): A five-day offer spread through email and Twitter; 7,286 organizations bought licenses.
- [Battlefield 6 Open Beta: why it went viral](https://howitspread.com/cases/battlefield-6-open-beta): Battlefield 6's open beta peaked at 521,079 concurrent Steam players on August 9, 2025.
- [Bed Intruder (Antoine Dodson): why it went viral](https://howitspread.com/cases/bed-intruder): An Auto-Tuned local-news interview reached No. 89 on the Billboard Hot 100.
- [Beyoncé (2013 surprise album): why it went viral](https://howitspread.com/cases/beyonce-self-titled-surprise): An unannounced visual album sold 828,773 copies worldwide on iTunes in three days.
- [BMW Zeus & Hera: why it went viral](https://howitspread.com/cases/bmw-zeus-and-hera): Cars.com reported a 782% lift in BMW brand-page views after its Zeus & Hera ad.
- [Why Brain Dots went viral](https://howitspread.com/cases/brain-dots): Translimit says its puzzle app Brain Dots passed 10 million downloads in its first month.
- [Burger King Google Home of the Whopper: why it went viral](https://howitspread.com/cases/burger-king-google-home-of-the-whopper): A 15-second Whopper ad activated Google Home and prompted Wikipedia edits.
- [Why Cities: Skylines went viral](https://howitspread.com/cases/cities-skylines): Paradox reported about 250,000 copies sold in the first 24 hours, including preorders.
- [Why Compare the Meerkat went viral](https://howitspread.com/cases/compare-the-meerkat): A TV meerkat became a book author and reached a reported million toy recipients.
- [Why Disco Elysium went viral](https://howitspread.com/cases/disco-elysium): ZA/UM's role-playing game Disco Elysium won four trophies at The Game Awards 2019.
- [Why Dogecoin went viral](https://howitspread.com/cases/dogecoin): A joke cryptocurrency reached an $81 billion market value before Elon Musk hosted SNL.
- [Why Dungeon Crawler Carl went viral](https://howitspread.com/cases/dungeon-crawler-carl): A Royal Road serial grew into a book series reported to have sold over 14 million copies.
- [Why Duolingo on Ice went viral](https://howitspread.com/cases/duolingo-on-ice): The creative team reported over 97 million impressions for Duolingo’s fake ice show.
- [It's an e.l.f.ing Glow Storm: why it went viral](https://howitspread.com/cases/elfing-glow-storm): A paid weather parody promoted a restock; its agency reported 10M first-week views.
- [Enshrouded’s survival launch breaks out: why it went viral](https://howitspread.com/cases/enshrouded-early-access-2024): Enshrouded reached a Steam peak of 160,361 concurrent players.
- [Equinox’s “We Don’t Speak January”: why it went viral](https://howitspread.com/cases/equinox-we-dont-speak-january): Equinox barred New Year signups, then reported a 30% month-to-date sales increase.
- [Why Extraordinary Attorney Woo went viral](https://howitspread.com/cases/extraordinary-attorney-woo-2022): A Korean legal drama reached 77.43 million Netflix viewing hours in one week.
- [Why Fiji Water Girl went viral](https://howitspread.com/cases/fiji-water-girl): A Golden Globes photobomb meme led to a disputed $90,000 contract and competing lawsuits.
- [Final Destination Bloodlines log trucks: why it went viral](https://howitspread.com/cases/final-destination-bloodlines-log-trucks-2025): A TikTok of a promotional log truck drew 20 million views by May 24.
- [Why Gmail invite-only launch went viral](https://howitspread.com/cases/gmail-launch-2004): Gmail invitations traded for $393,027 in one eBay study.
- [GTA VI Trailer Announcement Template: why it went viral](https://howitspread.com/cases/gta-vi-trailer-announcement-template): Halo's version of the GTA trailer announcement reached a live counter of 27.1M views.
- [Gustaf Westman Baguette Holder: why it went viral](https://howitspread.com/cases/gustaf-westman-baguette-holder): A 3-loop baguette carrier moved from Instagram to Fashion Week coverage.
- [Why HBO Max’s “Re-Rebrand” went viral](https://howitspread.com/cases/hbo-max-the-re-rebrand): HBO Max used 65 posts to announce its returning name, according to its award entry.
- [Why Heineken Worlds Apart went viral](https://howitspread.com/cases/heineken-worlds-apart): Heineken's social experiment drew 10,401,610 YouTube views by early May.
- ["Hit or miss" TikTok meme: why it went viral](https://howitspread.com/cases/hit-or-miss-tiktok): A rap hook became a public call-and-response and powered over 4 million TikTok videos.
- [Why Hit the Quan went viral](https://howitspread.com/cases/hit-the-quan): An independently released dance song reached No. 15 on the Billboard Hot 100.
- [Why Hometown Cha-Cha-Cha went viral](https://howitspread.com/cases/hometown-cha-cha-cha-2021): The Korean romance reached Netflix’s top 10 in about 20 countries.
- [Why Hyrox went viral](https://howitspread.com/cases/hyrox): Puma reported over 650,000 Hyrox participants in the 2024/25 season.
- [IKEA Hapag (Paskong Pinoy Series): why it went viral](https://howitspread.com/cases/ikea-hapag-paskong-pinoy): IKEA Philippines' Christmas film Hapag drew 1.9 million views on IKEA's own channels.
- [Why Is It Cake? went viral](https://howitspread.com/cases/is-it-cake-netflix-2022): Netflix turned a cake meme into a series that reached No. 1 in the US.
- [Kmart “Ship My Pants”: why it went viral](https://howitspread.com/cases/kmart-ship-my-pants): YouTube’s year-end list put Kmart’s shipping-service pun at 20.1 million views.
- [Why Korok Torture went viral](https://howitspread.com/cases/korok-torture): Players built Korok torture devices; one X image drew 13.2 million impressions.
- [Why lonelygirl15 went viral](https://howitspread.com/cases/lonelygirl15): A breakout episode of a staged teenage vlog drew 500,000 views in two days.
- [Maybelline Lash Sensational Sky High Mascara: why it went viral](https://howitspread.com/cases/maybelline-sky-high-mascara): Maybelline reported over 10 million Sky High mascaras sold after TikTok demonstrations.
- [Why Megalopolis: Back to the Club went viral](https://howitspread.com/cases/megalopolis-back-to-the-club-2024): The film behind a viral club scene opened to $4,007,797 in North America.
- [Meryl Streep Shouting Lyrics: why it went viral](https://howitspread.com/cases/meryl-streep-shouting-lyrics): A shouting photo became a lyric template; some tweets drew 100,000 likes.
- [Missy Elliott's Super Bowl return: why it went viral](https://howitspread.com/cases/missy-elliott-super-bowl-return): Her Super Bowl return preceded 272,000 song downloads in the following week.
- [Why MoonPie Lol Ok went viral](https://howitspread.com/cases/moonpie-lol-ok): A participant interview reported over 196,000 retweets for MoonPie's eclipse reply.
- [MSCHF Big Red Boots: why it went viral](https://howitspread.com/cases/mschf-big-red-boots): The cartoon boots sold out at launch; CNN later reported over 20,000 pairs sold.
- [Why Nike Dream Crazy went viral](https://howitspread.com/cases/nike-dream-crazy): Tubular estimated 30.2 million YouTube views of Nike’s Kaepernick campaign film.
- [Why Nike’s “The Conductor” went viral](https://howitspread.com/cases/nike-the-conductor): Nike’s retirement ad for Kobe Bryant drew 641,359 shares in Unruly’s vendor tally.
- [Nike Winning Isn't for Everyone: why it went viral](https://howitspread.com/cases/nike-winning-isnt-for-everyone): Nike’s 90-second Olympics film asked whether the drive to win made athletes bad people.
- [Why Normal Gossip went viral](https://howitspread.com/cases/normal-gossip): A podcast about strangers’ gossip reached about 45 million downloads by late 2024.
- [Why PE with Joe went viral](https://howitspread.com/cases/pe-with-joe): Joe Wicks’s first lockdown workout led YouTube’s UK annual list with 7.2 million views.
- ["Cups" (Pitch Perfect cup song): why it went viral](https://howitspread.com/cases/pitch-perfect-cups): A cup-tapping film performance became a No. 6 Hot 100 single.
- [Pizza Tower becomes a Steam favorite: why it went viral](https://howitspread.com/cases/pizza-tower-launch-2023): A retro platformer ranked third on a Steam 2023 releases list within a day.
- [Why Queer Eye (2018) went viral](https://howitspread.com/cases/queer-eye-2018): Netflix’s makeover reboot won three Emmys in its first year.
- [Why ReStory: Chill Electronics Repairs went viral](https://howitspread.com/cases/restory-electronics-repair-2026): ReStory sold 300,000 copies in its first week, according to its developer.
- [Revolut’s Luís Figo ad: why it went viral](https://howitspread.com/cases/revolut-luis-figo-switch): Figo’s bank-switch campaign drew 135 comments on one LinkedIn reaction.
- [Rihanna’s Super Bowl Halftime Show: why it went viral](https://howitspread.com/cases/rihanna-super-bowl-halftime-show): Rihanna’s halftime show inspired a senior-home recreation with over 32.1 million views.
- [Why Ring Fit Adventure went viral](https://howitspread.com/cases/ring-fit-adventure): Nintendo reported 15.38 million sales for an exercise RPG that ran short during lockdowns.
- [Why Running Man Challenge went viral](https://howitspread.com/cases/running-man-challenge): An Instagram dance challenge generated more than 30,000 videos and revived “My Boo”.
- [Why Scandoval went viral](https://howitspread.com/cases/scandoval): Bravo reported 4.6 million viewers for Scandoval's first reunion episode.
- [Shohei Ohtani’s 50-50 season: why it went viral](https://howitspread.com/cases/shohei-ohtani-50-50): Ohtani’s milestone ball sold for $4.392 million after his record season.
- [Spain–Argentina World Cup final: why it went viral](https://howitspread.com/cases/spain-argentina-world-cup-final-2026): Spain beat Argentina 1–0 in a final watched by 38.937 million on Fox.
- [Why Spartan Race went viral](https://howitspread.com/cases/spartan-race): Spartan said nearly 750,000 people participated in its obstacle races in 2015.
- [Why Star Wars: The Force Awakens trailers went viral](https://howitspread.com/cases/star-wars-force-awakens-trailer): Lucasfilm reported over 112 million online plays for the final trailer in its first day.
- [Why Tebowing went viral](https://howitspread.com/cases/tebowing): A fan's kneeling-photo meme drew 20,000 submissions to Tebowing.com, its founder reported.
- [Why Not? — Trúc Nhân x Techcombank: why it went viral](https://howitspread.com/cases/techcombank-why-not): Techcombank's celebrity music video logged 8.15 million views in Kworb's tracker.
- [Why The Password Game went viral](https://howitspread.com/cases/the-password-game): Agarwal’s password puzzle passed 10 million page views, according to an interview.
- [Tokyo 2020 cardboard beds: why it went viral](https://howitspread.com/cases/tokyo-olympics-cardboard-beds): A bed-test TikTok drew over 6.8 million views as athletes disputed the anti-sex claim.
- [Trust Bank Singapore Referral Launch: why it went viral](https://howitspread.com/cases/trust-bank-singapore-referral-launch): Trust reported 100,000 customers as rewarded referrals spread through chats and forums.
- [Why Uptown Funk went viral](https://howitspread.com/cases/uptown-funk): A label single drew dance videos and parodies and led the Hot 100 for 14 weeks.
- [Why Water dance challenge went viral](https://howitspread.com/cases/water-dance-challenge): The #WaterChallenge hashtag reached 1.8 billion TikTok views, the platform told Reuters.
- [Why Xbox Cheeky Controller went viral](https://howitspread.com/cases/xbox-cheeky-controller): Xbox’s creative team claimed 5 billion impressions for its giveaway controller campaign.
- [Why Zombies, Run! went viral](https://howitspread.com/cases/zombies-run): The audio running game reported 250,000 monthly active runners at its fifth birthday.
- [Why 75 Hard went viral](https://howitspread.com/cases/75-hard): A podcast challenge’s tracker app ranked fourth on Apple’s US annual paid-app chart.
- [Why Acapella from PicPlayPost went viral](https://howitspread.com/cases/acapella): Mixcord's multi-frame music video app reached No. 1 on Apple's free iPhone chart in 2015.
- [Alchemy of Souls casts a global spell: why it went viral](https://howitspread.com/cases/alchemy-of-souls-global-2022): The Korean fantasy drama drew 28.59 million Netflix viewing hours in one week.
- [All’s Fair meme-fueled premiere: why it went viral](https://howitspread.com/cases/alls-fair-meme-breakout-2025): Clips became memes as All’s Fair logged 2.61 million US viewing hours.
- [Andrea Bocelli’s “Music for Hope”: why it went viral](https://howitspread.com/cases/andrea-bocelli-music-for-hope): The label reported 28 million first-day views for Bocelli's Easter concert in Milan.
- [Anne Hathaway's Wrecking Ball lip sync: why it went viral](https://howitspread.com/cases/anne-hathaway-wrecking-ball): Viacom reported over 20 million YouTube views for Anne Hathaway’s lip sync.
- [Bad Bunny Is Infinite for Calvin Klein: why it went viral](https://howitspread.com/cases/bad-bunny-calvin-klein-infinite): A Pop Base post of Bad Bunny's Calvin Klein images drew 24 million views on X.
- [Balenciaga Paris destroyed sneaker campaign: why it went viral](https://howitspread.com/cases/balenciaga-paris-destroyed-sneaker-campaign): Destroyed sneaker images reached a Weibo hashtag with 390 million reported views.
- [Why Blue Lock went viral](https://howitspread.com/cases/blue-lock-soccer-anime-manga-boom-2022): Blue Lock topped Japan’s manga chart with 10.5 million copies sold in 2023.
- [Chloe Kim’s hangry tweet: why it went viral](https://howitspread.com/cases/chloe-kim-hangry-tweet): Kim’s mid-final breakfast tweet drew 77,000 likes as she won Olympic gold.
- [Clé de Peau’s “Thirst Trap” with Martha Stewart: why it went viral](https://howitspread.com/cases/cle-de-peau-martha-stewart-thirst-trap): The advertiser reported 3 billion press impressions from Martha Stewart’s beauty ads.
- [Cybertruck vs Porsche Drag Race: why it went viral](https://howitspread.com/cases/cybertruck-porsche-drag-race): Musk’s race repost drew 73.8M X post views; the Porsche won an independent rematch.
- [Why Doctor Cha went viral](https://howitspread.com/cases/doctor-cha-netflix-2023): Doctor Cha reached Netflix’s top ten in 39 countries.
- [Why Formula 1: Drive to Survive went viral](https://howitspread.com/cases/drive-to-survive): Nielsen linked over 360,000 new US race viewers to prior viewing of the Netflix series.
- [Durex’s “18 Years. 2 Virgins.”: why it went viral](https://howitspread.com/cases/durex-ipl-final-two-virgins): Durex turned 18 IPL seasons into a sex joke that reached cricket fans and the press.
- [Why e.l.f. eyes.lips.face.sticky. went viral](https://howitspread.com/cases/elf-eyes-lips-face-sticky): Jennifer Coolidge’s paid primer ad tripled site traffic, e.l.f. reported.
- [Fantasy Life i becomes a cozy RPG hit on Steam: why it went viral](https://howitspread.com/cases/fantasy-life-i-breakout-2025): Fantasy Life i reached 65,389 concurrent players on Steam.
- [Firefox’s community-funded newspaper ad: why it went viral](https://howitspread.com/cases/firefox-community-funded-newspaper-ad): About 10,000 contributors funded a two-page Firefox newspaper ad in 2004.
- [Forza Horizon 5’s record Xbox launch: why it went viral](https://howitspread.com/cases/forza-horizon-5-launch-2021): Forza Horizon 5 reached over 10 million players in its first week, Xbox said.
- [Why Glamlite Pizza Palette went viral](https://howitspread.com/cases/glamlite-pizza-palette): Glamlite reported $150,000 in Pizza Palette sales in the week after Jeffree Star's review.
- [Why Glazed Donut Nails went viral](https://howitspread.com/cases/glazed-donut-nails): A celebrity manicure spread through DIY tutorials; Yelp reported 125% search growth.
- [Harry Potter by Balenciaga: why it went viral](https://howitspread.com/cases/harry-potter-by-balenciaga): An AI fashion parody reached 14.8 million views and became a format for other franchises.
- [Home Depot’s 12-foot skeleton: why it went viral](https://howitspread.com/cases/home-depot-12-foot-skeleton): A $299 lawn skeleton sold out and returned for annual releases, costumes and resale.
- [Why Hot Girl Walk went viral](https://howitspread.com/cases/hot-girl-walk): A TikTok walking ritual drew more than 641 million historical hashtag views.
- [Why Joost Klein’s Europapa went viral](https://howitspread.com/cases/joost-klein-europapa-eurovision-2024): Europapa reached number 1 on the Dutch Top 40 before Eurovision.
- [Kendrick Lamar "Not Like Us": why it went viral](https://howitspread.com/cases/kendrick-not-like-us): A Drake diss track became a No. 1 single, a crowd chant and a Grammy winner.
- [Kia KN Car search meme: why it went viral](https://howitspread.com/cases/kia-kn-car-search-meme): A tweet claimed 30,000 monthly searches for KN car and prompted logo redesign jokes.
- [Ryan Reynolds and Rob McElhenney’s “Lead From Behind”: why it went viral](https://howitspread.com/cases/lead-from-behind-reynolds-mcelhenney): The Alliance reported over 18 million views for its filmed celebrity colonoscopies.
- [Why Lensa Magic Avatars went viral](https://howitspread.com/cases/lensa-magic-avatars): Lensa recorded an estimated 13.5 million worldwide app installs on December 1–12, 2022.
- [Louis Vuitton’s Messi and Ronaldo chess ad: why it went viral](https://howitspread.com/cases/louis-vuitton-messi-ronaldo-chess): A paid chess photograph drew 72 million likes across three Instagram launch posts.
- [Madame Web trailer inspires memes: why it went viral](https://howitspread.com/cases/madame-web-trailer-memes-2023): An early X reaction had 36,000 views as of October 2026.
- [Martha Stewart’s “I Only Wear MAC”: why it went viral](https://howitspread.com/cases/martha-stewart-i-only-wear-mac): Martha Stewart’s lipstick reel drew 82,140 Instagram likes.
- [Megan Rapinoe’s victory pose: why it went viral](https://howitspread.com/cases/megan-rapinoe-victory-pose): A 2019 World Cup celebration became a reaction image and a licensed bobblehead.
- [Why Merit Solo Shadow went viral](https://howitspread.com/cases/merit-solo-shadow): Merit reported $1 million in Solo Shadow sales in the fortnight after its manifesto video.
- [Why Neopets went viral](https://howitspread.com/cases/neopets): Neopets grew through player referrals before Viacom bought the pet site for $160 million.
- [Why Nike Dream Crazier went viral](https://howitspread.com/cases/nike-dream-crazier): Serena Williams narrated Nike's women-athlete film, which reached 11.1M YouTube views.
- [Ninja Swirl by CREAMi: why it went viral](https://howitspread.com/cases/ninja-swirl-by-creami): A seeded soft-serve launch sold 2,659 UK units, according to its campaign report.
- [NYX Nicolandria Lip Combo: why it went viral](https://howitspread.com/cases/nyx-nicolandria-lip-combo): A $15 lip bundle turned Nicolandria fandom into a reported sellout.
- [Why Only Up! went viral](https://howitspread.com/cases/only-up): A climbing game reached 11,135 concurrent Steam players, then left the store.
- [Why Overly Attached Girlfriend went viral](https://howitspread.com/cases/overly-attached-girlfriend): A fan-contest parody prompted more than 175 image macros within hours.
- [Pokémon card boom (2020–2021): why it went viral](https://howitspread.com/cases/pokemon-card-boom-2021): Heritage reported a $408,000 Pokémon box sale before Target halted in-store card sales.
- [Why Pokémon TCG Pocket went viral](https://howitspread.com/cases/pokemon-tcg-pocket): The Pokémon Company claimed 60 million downloads within weeks of the worldwide launch.
- [Why Prattkeeping went viral](https://howitspread.com/cases/prattkeeping): Zookeepers copied a raptor pose; Know Your Meme’s gallery holds 82 image posts.
- [Rare Beauty Soft Pinch Tinted Lip Oil: why it went viral](https://howitspread.com/cases/rare-beauty-soft-pinch-tinted-lip-oil): The $20 lip oil launched with Selena Gomez, then drew TikTok reviews and sellout coverage.
- [Remove the new Snapchat Update: why it went viral](https://howitspread.com/cases/remove-the-new-snapchat-update): A user petition to reverse Snapchat’s redesign drew more than a million signatures.
- [Why Rhode Glazing Mist went viral](https://howitspread.com/cases/rhode-glazing-mist): Rhode's $30 Glazing Mist launched with actor Harris Dickinson as its first male lead.
- [Rhode x Krispy Kreme Strawberry Glaze: why it went viral](https://howitspread.com/cases/rhode-krispy-kreme-strawberry-glaze): Rhode’s $16 doughnut-inspired lip treatment sold out within hours.
- [Why Samsung’s “UnCrush” went viral](https://howitspread.com/cases/samsung-uncrush): Samsung's response to Apple's Crush ad drew 5.7 million X post impressions.
- [Why Sarahah went viral](https://howitspread.com/cases/sarahah-mobile): The anonymous-feedback app Sarahah was the No. 1 downloaded app in 25 countries in 2017.
- [Why Savage Dance Challenge went viral](https://howitspread.com/cases/savage-dance-challenge): Keara Wilson’s dance generated more than 3 million TikTok videos within two weeks.
- [Why Savannah Bananas went viral](https://howitspread.com/cases/savannah-bananas): A Savannah baseball team's touring show drew 102,000 fans at Texas A&M's Kyle Field.
- [Why Shake Weight went viral](https://howitspread.com/cases/shake-weight): Shake Weight passed 4.5 million units in reported sales as comedians parodied its ad.
- [Nirvana “Smells Like Teen Spirit”: why it went viral](https://howitspread.com/cases/smells-like-teen-spirit): A radio single became an MTV hit and reached No. 6 on the US Hot 100.
- [Why Spy × Family Code: White went viral](https://howitspread.com/cases/spy-family-code-white-global-box-office-2023): The anime film earned ¥6.32 billion in Japanese theaters.
- [Stanley Quencher H2.0 FlowState Tumbler: why it went viral](https://howitspread.com/cases/stanley-quencher-h2-0): A $40 tumbler redesign spread through creator deals, colour drops and Target sell-outs.
- [Like a Good Neighbaaa: why it went viral](https://howitspread.com/cases/state-farm-good-neighbaaa): State Farm's Schwarzenegger teaser drew 43.1 million YouTube views and won Ad Meter.
- [Why Super Bowl LIX: Eagles and Chiefs went viral](https://howitspread.com/cases/super-bowl-lix-eagles-chiefs-2025): Super Bowl LIX drew an estimated 127.7 million US viewers.
- [TCG Card Shop Simulator: why it went viral](https://howitspread.com/cases/tcg-card-shop-simulator): OPNeon reported over 3.5 million Early Access sales after streamers picked up its game.
- [Why The Circle went viral](https://howitspread.com/cases/the-circle-netflix-2020): Netflix’s social competition offered a $100,000 prize and inspired fan-run games.
- [Why Trombone Champ went viral](https://howitspread.com/cases/trombone-champ): Trombone Champ, a rhythm game played on a comic trombone, sold 20,000+ copies at launch.
- [Why Twilight (novel) went viral](https://howitspread.com/cases/twilight-novel): Little, Brown reported 5.7 million standard Twilight paperbacks sold in 2008.
- [Unacademy Lesson No. 7: why it went viral](https://howitspread.com/cases/unacademy-lesson-no-7): A producer claimed 103 million views for Unacademy’s film starring MS Dhoni.
- [Volkswagen’s Elis Regina and Maria Rita AI Duet: why it went viral](https://howitspread.com/cases/volkswagen-elis-regina-maria-rita): Volkswagen claimed 2.7 billion impacts for an AI duet that prompted an ethics inquiry.
- [Why Webb’s first images went viral](https://howitspread.com/cases/webb-first-images): NASA reported over 7 million engagements for Webb’s Carina Nebula post.
- [Why Wplace went viral](https://howitspread.com/cases/wplace): Wplace, a shared pixel-art world map, reported 10.6 million users by late August 2025.
- [Zyn nicotine pouches boom: why it went viral](https://howitspread.com/cases/zyn-nicotine-pouches): Zyn’s owner reported 131.6 million U.S. cans shipped in the first quarter of 2024.
- [Why Abbott Elementary went viral](https://howitspread.com/cases/abbott-elementary): ABC reported 10.4 million viewers for the season-two premiere, including delayed viewing.
- [The Invisible Life of Addie LaRue: why it went viral](https://howitspread.com/cases/addie-larue): V.E. Schwab’s novel reached two million sales, according to the author.
- [Why Adidas Samba revival went viral](https://howitspread.com/cases/adidas-samba): Lyst reported a 43% rise in Samba searches over four months.
- [Why Nintendo amiibo went viral](https://howitspread.com/cases/amiibo): Nintendo reported about 31 million amiibo figure shipments by the end of 2015.
- [Why The Elections Edition went viral](https://howitspread.com/cases/an-nahar-the-elections-edition): An-Nahar did not print one day's edition; Omnicom put the coverage at $12 million.
- [Apple's first retail stores: why it went viral](https://howitspread.com/cases/apple-store-2001): Apple reported $599,000 in sales at its first stores over their opening weekend.
- [Why Apple Think Different went viral](https://howitspread.com/cases/apple-think-different): A 60-second Apple TV ad inspired parodies and later tributes to Steve Jobs.
- [Assume That I Can: why it went viral](https://howitspread.com/cases/assume-that-i-can): CoorDown reported 200 million worldwide views for its Assume That I Can campaign.
- [Why Austin Line Dance went viral](https://howitspread.com/cases/austin-line-dance): A line dance for Austin reached TV; Dasha’s ranch TikTok drew 73.1 million views.
- [Back Market’s “Hack Market”: why it went viral](https://howitspread.com/cases/back-market-hack-market): Back Market’s Apple Store AirDrop stunt claimed 100 million first-week impressions.
- [Bald eagle rescue selfie: why it went viral](https://howitspread.com/cases/bald-eagle-rescue-selfie): A rescued eagle’s Facebook selfie drew more than 2,500 shares and international coverage.
- [Why Ball x Pit went viral](https://howitspread.com/cases/ball-x-pit-2025): Ball x Pit reached 35,402 concurrent Steam players after its October launch.
- [BARK Air’s “Dogs Fly First”: why it went viral](https://howitspread.com/cases/bark-air-dogs-fly-first-launch): BARK’s CEO crate video drew a reported 3.3 million TikTok views for its airline launch.
- [Why Blue Prince went viral](https://howitspread.com/cases/blue-prince-2025): Players shared puzzle clues as Blue Prince reached 19,243 concurrent Steam players.
- [Why Bomb Rush Cyberfunk went viral](https://howitspread.com/cases/bomb-rush-cyberfunk-launch-2023): SteamDB recorded 8,174 concurrent players for Bomb Rush Cyberfunk.
- [Why Brawl Stars went viral](https://howitspread.com/cases/brawl-stars): Supercell's Brawl Stars grossed an estimated $63.4 million in its first global month.
- [Carly Joy’s Eos shaving tutorial: why it went viral](https://howitspread.com/cases/carly-joy-eos-shaving-tutorial): An unpaid tutorial reached 20.1 million TikTok views and became an Eos product line.
- [Why Manchester City vs Inter: 2023 Champions League final went viral](https://howitspread.com/cases/champions-league-final-manchester-city-inter-2023): Manchester City beat Inter 1-0 to win their first Champions League.
- [DOGS Telegram Mini App: why it went viral](https://howitspread.com/cases/dogs-telegram-mini-app): TON reported 53 million participants in the DOGS Telegram mini app.
- [Doja Cat Eats MAC Lipstick at the VMAs: why it went viral](https://howitspread.com/cases/doja-cat-eats-mac-lipstick): MAC reported 9.4 million views on the ambassador image after Doja Cat’s lipstick bite.
- [Donald Trump's AI Jesus Post: why it went viral](https://howitspread.com/cases/donald-trump-ai-jesus-post): Trump’s Jesus image prompted doctor parodies, including one with 1.3 million X views.
- [Dove Cost of Beauty: why it went viral](https://howitspread.com/cases/dove-cost-of-beauty): Dove reported 69 million views for its film about social media and youth mental health.
- [The 1992 Olympic Dream Team: why it went viral](https://howitspread.com/cases/dream-team-1992): The Dream Team won all 8 Olympic games on its way to gold in Barcelona.
- [Why Sick Duo went viral](https://howitspread.com/cases/duolingo-sick-duo-icon): Sick Duo content generated 30 million social impressions, according to Duolingo.
- [Duolingo at the Sweat Tour: why it went viral](https://howitspread.com/cases/duolingo-sweat-tour-stunt): Duolingo reported 22M impressions after its owl masks appeared at the Sweat Tour.
- [Italy vs England in the Euro 2020 final: why it went viral](https://howitspread.com/cases/euro-final-italy-england-2021): Italy beat England on penalties in a final with a UK TV peak of 30.95 million.
- [Exploding Kittens Kickstarter campaign: why it went viral](https://howitspread.com/cases/exploding-kittens-kickstarter): A card-game campaign drew $8.78 million in Kickstarter pledges.
- [Why First Love went viral](https://howitspread.com/cases/first-love-hatsukoi-netflix-2022): A Japanese romance reached fifth on Netflix’s global non-English TV chart.
- [Ford Men's Only Edition Explorer: why it went viral](https://howitspread.com/cases/ford-mens-only-explorer): An independent repost of Ford’s spoof SUV ad showed 1.4M views on X.
- [Four Seasons Total Landscaping Press Conference: why it went viral](https://howitspread.com/cases/four-seasons-total-landscaping): The host of a viral campaign press conference later reported $1.5 million in shirt sales.
- [Frida’s Breast Milk Ice Cream Campaign: why it went viral](https://howitspread.com/cases/frida-breast-milk-ice-cream-campaign): Frida claimed 7.8 billion media impressions for ice cream inspired by breast milk.
- [Why Friendster went viral](https://howitspread.com/cases/friendster): Friendster reported more than 3 million registrations in its launch year.
- [The Girl Downstairs becomes Netflix’s Doona!: why it went viral](https://howitspread.com/cases/girl-downstairs-doona-adaptation-2023): The webtoon adaptation Doona! opened with 2.8 million Netflix views.
- [Grindr’s “I Wool Survive”: why it went viral](https://howitspread.com/cases/grindr-i-wool-survive): Grindr put wool from rescued gay rams on a New York runway in 36 looks.
- [Hoverboard craze of 2015: why it went viral](https://howitspread.com/cases/hoverboard-craze-2015): Celebrity hoverboard posts preceded nearly 7,500 eBay sales on Cyber Monday.
- [Indian Matchmaking sparks online debate: why it went viral](https://howitspread.com/cases/indian-matchmaking-2020): Netflix said a quarter of its members in India watched the series in four weeks.
- [Why Iron Flame went viral](https://howitspread.com/cases/iron-flame): A BookTok sequel sold 584,667 US hardcovers in its launch week.
- [Lady Gaga’s Grammys stare: why it went viral](https://howitspread.com/cases/lady-gaga-grammys-stare): The 2019 Grammys stare became a Twitter template for food, email and phone jokes.
- [Lady Gaga's Super Bowl LI halftime show: why it went viral](https://howitspread.com/cases/lady-gaga-super-bowl-li-halftime): Gaga’s sponsored halftime show reached 117.5 million TV viewers and spawned memes.
- [Lone Fox's IKEA Bowl Coffee Table: why it went viral](https://howitspread.com/cases/lone-fox-ikea-bowl-coffee-table): Lone Fox turned serving bowls into table legs; his TikTok reached 9.2 million views.
- [Mage Arena turns shouted spells into a Steam hit: why it went viral](https://howitspread.com/cases/mage-arena-2025): A voice-controlled wizard game reached 17,126 concurrent Steam players in August.
- [Why Motorola RAZR V3 went viral](https://howitspread.com/cases/motorola-razr-v3): Motorola reported shipping its 50 millionth RAZR V3 after a launch built around fashion.
- [Mr. Clean Cleaner of Your Dreams: why it went viral](https://howitspread.com/cases/mr-clean-cleaner-of-your-dreams): Mr. Clean’s Super Bowl ad reached 17.6 million YouTube views, including paid views.
- [Nike US Olympic women’s track kit: why it went viral](https://howitspread.com/cases/nike-us-olympic-track-kit): Athlete criticism of Nike’s Paris kit followed a reveal post now at 27 million X views.
- [NYX x Cardi B Duck Plump: why it went viral](https://howitspread.com/cases/nyx-cardi-b-duck-plump): Cardi B’s Duck Plump ad passed 2 million YouTube views as its TV version was cut.
- [Oreo “You can still dunk in the dark”: why it went viral](https://howitspread.com/cases/oreo-dunk-in-the-dark): Oreo’s blackout tweet drew more than 16,000 retweets and became an advertising case study.
- [Party Animals leaps from beta buzz to Steam hit: why it went viral](https://howitspread.com/cases/party-animals-launch-2023): Party Animals reached 104,174 concurrent Steam players on launch day.
- [Why Phlur Missing Person went viral](https://howitspread.com/cases/phlur-missing-person): Phlur said Missing Person sold over $1 million in a day after its TikTok breakout.
- [Tonga's Shirtless Olympic Flag Bearer: why it went viral](https://howitspread.com/cases/pita-taufatofua-rio-flag-bearer): El País said its Rio flag-bearer story reached 608,697 unique browsers.
- [Why Poeltl went viral](https://howitspread.com/cases/poeltl): An NBA guessing game tested in Dunktown’s Discord before its public Twitter launch.
- [Pop-Tarts’ “First Edible Mascot”: why it went viral](https://howitspread.com/cases/pop-tarts-the-first-edible-mascot): Its agency claimed 21 million more pastries sold after the televised mascot sacrifice.
- [Raspberry Pi’s launch-day rush: why it went viral](https://howitspread.com/cases/raspberry-pi-launch): A low-cost computer launch turned a maker audience into a global order backlog.
- [Why Ratatouille: The TikTok Musical went viral](https://howitspread.com/cases/ratatouille-the-tiktok-musical): A TikTok song became a crowdsourced musical that raised a reported $2 million for charity.
- [Red, White & Royal Blue: why it went viral](https://howitspread.com/cases/red-white-and-royal-blue): McQuiston’s debut romance reached 716,000 print sales after Twitter and BookTok fandom.
- [Revlon’s “Thanks girl” lip-liner reply: why it went viral](https://howitspread.com/cases/revlon-thanks-girl-lip-liner-reply): Revlon’s lip-liner reply reached 12.6 million TikTok views on its live counter.
- [Why Rhode Lip Case went viral](https://howitspread.com/cases/rhode-lip-case): The phone case sold out at launch and drew a brand-reported 200,000-person waitlist.
- [Cristiano Ronaldo’s disguise stunt for ROC: why it went viral](https://howitspread.com/cases/roc-by-ronaldo-disguise-stunt): Ronaldo’s disguised street-football ad passed 20 million Facebook views at launch.
- [Samsung Galaxy Fold launch: why it went viral](https://howitspread.com/cases/samsung-galaxy-fold-launch): Screen failures in review units postponed the $1,980 Galaxy Fold’s retail launch.
- [Surprise! Four Secret Novels by Brandon Sanderson: why it went viral](https://howitspread.com/cases/sanderson-four-secret-novels-kickstarter): A surprise book campaign drew $41.7 million in pledges and broke Kickstarter’s record.
- [Why Say So dance went viral](https://howitspread.com/cases/say-so-dance): Haley Sharpe's Say So dance spread on TikTok, where #SAYSOCHALLENGE drew 350.7M views.
- [Why Sharknado went viral](https://howitspread.com/cases/sharknado): Sharknado drew 318,232 tweets around its premiere, then gained viewers in reruns.
- [Why Slender Man went viral](https://howitspread.com/cases/slender-man): Two edited forum photos grew into folklore across fan videos, games and film.
- [Sonic the Hedgehog movie redesign: why it went viral](https://howitspread.com/cases/sonic-movie-redesign): Sonic’s redesigned trailer drew 18.6 million YouTube views after fan backlash.
- [Squatty Potty’s “This Unicorn Changed the Way I Poop”: why it went viral](https://howitspread.com/cases/squatty-potty-unicorn): Squatty Potty credited its unicorn ad with a 600% rise in online sales.
- [Super Shy dance challenge: why it went viral](https://howitspread.com/cases/super-shy-dance-challenge): An ADOR roundup reported 670,000 Shorts using the song after its dance-challenge launch.
- [Louis Vuitton x Supreme: why it went viral](https://howitspread.com/cases/supreme-louis-vuitton): The collaboration launched in eight pop-ups, with queues and immediate resale listings.
- [Why The First Frost went viral](https://howitspread.com/cases/the-first-frost-chinese-drama-2025): A Chinese romance reached No. 6 on a worldwide daily Netflix TV ranking.
- [Why The Jinx went viral](https://howitspread.com/cases/the-jinx): HBO’s docuseries finale drew an estimated 802,000 same-day viewers after Durst’s arrest.
- [Why The King's Affection went viral](https://howitspread.com/cases/the-kings-affection-netflix-2021): A Korean palace romance reached second on Netflix’s global non-English TV chart.
- [Why The Tailor went viral](https://howitspread.com/cases/the-tailor-turkish-netflix-2023): The Turkish drama led Netflix’s non-English TV chart with 26.14 million hours.
- [Tony Hawk’s Pro Skater: why it went viral](https://howitspread.com/cases/tony-hawks-pro-skater): A skateboarding game sold more than 5 million copies, according to an NPD analyst.
- [Tyson bites Holyfield’s ear: why it went viral](https://howitspread.com/cases/tyson-holyfield-ear-bite): A boxing foul led to disqualification, a $3 million fine and decades of ear jokes.
- [Uber Eats’ “Football Is for Food”: why it went viral](https://howitspread.com/cases/uber-eats-football-is-for-food): Uber Eats’ football conspiracy ad ranked No. 8 in USA TODAY’s Super Bowl poll.
- [Unisom’s “Don’t Sleep on Saquon”: why it went viral](https://howitspread.com/cases/unisom-don-t-sleep-on-saquon): Barkley’s Unisom ads mocked the Giants; the agency claimed a 4x Amazon sales lift.
- [Why Worldle went viral](https://howitspread.com/cases/worldle): Antoine Teuf's geography spin on Wordle drew 2 million daily users by February 2022.
- [Why Zidane's headbutt went viral](https://howitspread.com/cases/zidane-headbutt): Zidane headbutt replays drew over 1.5 million YouTube views in a day.
- [1999 FIFA Women's World Cup final: why it went viral](https://howitspread.com/cases/1999-womens-world-cup): ABC reported 17.975 million viewers for the USA's shootout win over China.
- [Why Aerie crossover leggings went viral](https://howitspread.com/cases/aerie-crossover-leggings): After an unpaid TikTok, Aerie reported over 156,000 restock-notification emails.
- [Amazon Finds a Way: why it went viral](https://howitspread.com/cases/amazon-finds-a-way-jurassic-world): A dinosaur delivery stunt drew a reported 50.8 million hashtag impressions.
- [Ana Coto's Jenny from the Block Skate Dance: why it went viral](https://howitspread.com/cases/ana-coto-jenny-from-the-block-skate-dance): A skate dance passed 16 million TikTok views and became a Fortnite credit dispute.
- [Why Android’s “Friends Furever” went viral](https://howitspread.com/cases/android-friends-furever): Unruly reported 6,432,921 social shares for Android's animal-friendship ad.
- [Why Atomic Habits went viral](https://howitspread.com/cases/atomic-habits): James Clear's Atomic Habits sold over 30 million copies, according to its author.
- [Audi Andy Lau Xiaoman advertisement: why it went viral](https://howitspread.com/cases/audi-andy-lau-xiaoman): Audi withdrew its Xiaoman ad after roughly 5 million likes on Andy Lau’s Douyin upload.
- [Beto O’Rourke’s NFL-protests answer: why it went viral](https://howitspread.com/cases/beto-orourke-nfl-protests-speech): MSNBC reported over 50 million views for O’Rourke’s answer on NFL protests.
- [Why Bling Empire went viral](https://howitspread.com/cases/bling-empire-netflix-2021): Netflix renewed Bling Empire for season 2 in 2021.
- [British Airways’ “May We Haveth One’s Attention”: why it went viral](https://howitspread.com/cases/british-airways-period-drama-safety-video): BA’s period drama safety briefing passed 2.37 million YouTube views.
- [Why Build a Bitch went viral](https://howitspread.com/cases/build-a-bitch-2021): Bella Poarch’s debut single was used in over 1 million TikTok videos in a week.
- [Why Can't Hurt Me went viral](https://howitspread.com/cases/cant-hurt-me): David Goggins self-published Can't Hurt Me; its publisher claimed over 7 million sales.
- [Why Color Switch went viral](https://howitspread.com/cases/color-switch): Color Switch, a color-matching mobile game, passed 130 million downloads in about a year.
- [Costco’s $1.50 hot dog pledge: why it went viral](https://howitspread.com/cases/costco-hot-dog-price-pledge): Costco reaffirmed its $1.50 combo price, prompting jokes on X and national coverage.
- [Dancing Theresa May / Maybot: why it went viral](https://howitspread.com/cases/dancing-theresa-may): May’s dance became remixes and mugs; 5FM’s GIF showed 4.8M live views at research.
- [Why Dispatch went viral](https://howitspread.com/cases/dispatch-2025): The episodic superhero game reached 220,060 concurrent Steam players.
- [Why Doom in Notepad went viral](https://howitspread.com/cases/doom-in-notepad): Sam Chiet’s Doom-in-Notepad demo drew about 143,000 likes on X.
- [Dr. Squatch Nick Cannon Ball Insurance: why it went viral](https://howitspread.com/cases/dr-squatch-nick-cannon-ball-insurance): Dr. Squatch promoted Ball Care with Nick Cannon’s claimed $10 million testicle insurance.
- [Why Fancy Like Dance went viral](https://howitspread.com/cases/fancy-like-dance): A father-and-daughter porch dance reached 38.6 million TikTok plays.
- [Go_A's Shum spreads after Eurovision: why it went viral](https://howitspread.com/cases/go-a-shum-eurovision-2021): Ukraine’s Shum reached No. 158 on the Billboard Global 200 after Eurovision.
- [Why Google Pac-Man doodle went viral](https://howitspread.com/cases/google-pac-man-doodle): Google's Pac-Man doodle prompted a disputed $120.48 million productivity-loss estimate.
- [Why Got Milk? went viral](https://howitspread.com/cases/got-milk): Manning said California's milk slogan generated over $10 million in licensing revenue.
- [Tuvalu’s “First Digital Nation”: why it went viral](https://howitspread.com/cases/government-of-tuvalu-the-first-digital-nation): Tuvalu's COP27 digital-nation film reached 2.1 billion people, its agency claimed.
- [Grand Theft Auto V launch: why it went viral](https://howitspread.com/cases/gta-v-launch): Take-Two reported GTA V retail sales above $1 billion in its first three days.
- [Haaland for the Win!: why it went viral](https://howitspread.com/cases/haaland-for-the-win): The Haaland launch film reached a reported 64 million YouTube views by June 2025.
- [Why The Dean Scream went viral](https://howitspread.com/cases/howard-dean-scream): Howard Dean’s rally scream aired 633 times on national news in four days.
- [Hum Hain Happy / 6 Pack Band: why it went viral](https://howitspread.com/cases/hum-hain-happy-6-pack-band): Hum Hain Happy approached 2 million YouTube views, according to Reuters in July 2016.
- [Why Makeba went viral](https://howitspread.com/cases/jain-makeba): A catalog dance challenge took Makeba to Number 52 in the UK.
- [Why Johanne Sacreblu went viral](https://howitspread.com/cases/johanne-sacreblu-parody-2025): A Mexican musical parody reached over 3 million YouTube views.
- [Why Juicero press-by-hand story went viral](https://howitspread.com/cases/juicero): Bloomberg showed the $399 Juicero press could be bypassed by squeezing its packs by hand.
- [Kim Kardashian’s “Meet My New Friend”: why it went viral](https://howitspread.com/cases/kim-kardashian-tesla-new-friend): Kim Kardashian’s Tesla robot video reached 11.8 million views on X.
- [King the Land travels globally on Netflix: why it went viral](https://howitspread.com/cases/king-the-land-netflix-2023): The Korean workplace romance drew 33.2 million Netflix views in late 2023.
- [Kobe Bryant's 81-point game: why it went viral](https://howitspread.com/cases/kobe-81-points): Bryant’s 81-point game became full-game replays, highlights, merchandise and a statue.
- [Lady Gaga's Super Bowl jump: why it went viral](https://howitspread.com/cases/lady-gaga-super-bowl-jump): GIPHY reported 47 million views for one meme of Gaga’s Super Bowl jumps.
- [Why Lapse (2023 relaunch) went viral](https://howitspread.com/cases/lapse-2023-relaunch): An invitation-driven photo journal reached No. 1 in the US App Store.
- [Why LEGO Star Wars went viral](https://howitspread.com/cases/lego-star-wars-1999): LEGO reported over 200 million Star Wars boxes sold worldwide.
- [Loewe I Told Ya Collection: why it went viral](https://howitspread.com/cases/loewe-i-told-ya): Loewe sold the Challengers I TOLD YA shirt for $330 as fans made cheaper bootlegs.
- [This Tomato Is So Loewe: why it went viral](https://howitspread.com/cases/loewe-tomato-meme): A tomato joke drew 4.1M X views, a Loewe repost and a tomato clutch reveal.
- [Why Lunge Run Club went viral](https://howitspread.com/cases/lunge-run-club): A New York singles run club grew from thirty people to meetups of more than a thousand.
- [Why M7Challenge went viral](https://howitspread.com/cases/m7challenge): Roadside phone-call recreations reached 3 international news outlets and brand accounts.
- [Marvel Snap’s mobile launch: why it went viral](https://howitspread.com/cases/marvel-snap-launch-2022): Marvel Snap drew an estimated 5.3 million downloads in its first global-launch week.
- [Melania Trump's hand swat: why it went viral](https://howitspread.com/cases/melania-trump-hand-swat): Haaretz’s clip of Melania Trump’s hand swat drew nearly 30,000 retweets on its first day.
- [Minions (2015) marketing blitz: why it went viral](https://howitspread.com/cases/minions-2015-marketing): Minions tie-ins filled boxes and candy aisles; US TV ads cost an estimated $26.1 million.
- [Miracle-Gro Full Bush Summer: why it went viral](https://howitspread.com/cases/miracle-gro-full-bush-summer): A paid gardening campaign drew an agency-reported 8.5 million social impressions.
- [Why Mittens went viral](https://howitspread.com/cases/mittens-chess-bot): Chess.com reported almost 40 million January games against its cat bot Mittens.
- [Why Muck went viral](https://howitspread.com/cases/muck): Dani's free survival game Muck reached a Steam peak of 16,715 concurrent players.
- [Netflix price hike and Qwikster: why it went viral](https://howitspread.com/cases/netflix-qwikster): Netflix's Qwikster apology drew more than 10,000 blog commenters.
- [Nike SB x Ben & Jerry’s Chunky Dunky: why it went viral](https://howitspread.com/cases/nike-ben-and-jerrys-chunky-dunky): GQ reported the sold-out Chunky Dunky trading at an average of $1,609 on StockX.
- [Why Notcoin went viral](https://howitspread.com/cases/notcoin): A Telegram tapping game launched a token at a reported $1 billion valuation.
- [Peloton Let Yourself Go with Hudson Williams: why it went viral](https://howitspread.com/cases/peloton-hudson-williams-let-yourself-go): Peloton’s Hudson Williams ad passed 4.7 million YouTube views in its first week.
- [Why Petscop went viral](https://howitspread.com/cases/petscop): A 24-episode YouTube horror series drew fan investigations and playable recreations.
- [Why Poparazzi went viral](https://howitspread.com/cases/poparazzi): The app that banned selfies reached No. 1 on the US App Store, then shut down.
- [Why Remarriage & Desires went viral](https://howitspread.com/cases/remarriage-and-desires-netflix-2022): The Korean drama recorded 31.51 million Netflix viewing hours in one week.
- [Why Serial (podcast) went viral](https://howitspread.com/cases/serial-podcast): Serial became the fastest podcast to reach 5m iTunes downloads and streams.
- [Beyoncé’s Single Ladies dance: why it went viral](https://howitspread.com/cases/single-ladies-dance): A fan’s copy of Beyoncé’s Single Ladies dance passed 1.5 million YouTube views.
- [Why Spotify Wrapped 2022 went viral](https://howitspread.com/cases/spotify-wrapped-2022): Spotify said 156 million users engaged with its personalized year-end recap.
- [Why Starfield Potato Physics went viral](https://howitspread.com/cases/starfield-potato-physics): A player’s reported 20,000-potato spill became a Starfield physics test others copied.
- [Why Suicide Squad: Kill the Justice League went viral](https://howitspread.com/cases/suicide-squad-kill-the-justice-league-2024): Warner cited a $200 million EBITDA impact from a game comparison and impairment.
- [Silicon Valley Bank collapse and run: why it went viral](https://howitspread.com/cases/svb-collapse): Depositors withdrew $42 billion from Silicon Valley Bank in one day.
- [Tastefully Yours finds a global audience: why it went viral](https://howitspread.com/cases/tastefully-yours-netflix-2025): A Korean food romance reached No. 2 on Netflix’s non-English TV chart.
- [The Fault in Our Stars: why it went viral](https://howitspread.com/cases/the-fault-in-our-stars): John Green's novel sold more than 23 million copies worldwide, its publisher reported.
- [The Game Awards 2025: why it went viral](https://howitspread.com/cases/the-game-awards-2025): The 2025 Game Awards reached 4.4 million peak tracked livestream viewers.
- [Visit Oslo’s “Is It Even a City?”: why it went viral](https://howitspread.com/cases/visit-oslo-is-it-even-a-city): Oslo’s tourism film had a reported 2.8 million TikTok views by April 2025.
- [Emma Chamberlain and Jack Harlow’s “Love You, Bye”: why it went viral](https://howitspread.com/cases/vogue-emma-chamberlain-jack-harlow-love-you-bye): An early reaction clip drew 516,285 X likes after Vogue’s Met Gala interview.
- [Why The Epic Split went viral](https://howitspread.com/cases/volvo-trucks-the-epic-split): Van Damme’s truck stunt reached 59 million YouTube views within a month.
- [Why Welcome to Wrexham went viral](https://howitspread.com/cases/welcome-to-wrexham): FX's football docuseries drew new US fans as Wrexham won 3 successive promotions.
- [Why White Claw summer went viral](https://howitspread.com/cases/white-claw): Wallace's White Claw sketch topped 20 million Facebook views during the summer.
- [Why Zhu Zhu Pets went viral](https://howitspread.com/cases/zhu-zhu-pets): Cepia's $10 robotic hamsters sold out as holiday shoppers turned to resellers.
- [28 Years Later’s “Boots” trailer: why it went viral](https://howitspread.com/cases/28-years-later-boots-trailer-2024): The trailer drew 60.2 million views in its first 24 hours.
- [Against the Storm builds an indie following: why it went viral](https://howitspread.com/cases/against-the-storm-early-access-2022): A roguelite city builder reached 12,832 concurrent Steam players.
- [Why Babel went viral](https://howitspread.com/cases/babel-rf-kuang): Babel sold more than 17,000 US print copies in its launch week amid BookTok attention.
- [Binders full of women: why it went viral](https://howitspread.com/cases/binders-full-of-women): Romney's debate phrase spawned a Tumblr with over 200 image macros in a day.
- [Why Bumble celibacy billboards went viral](https://howitspread.com/cases/bumble-celibacy-billboards): Bumble’s celibacy billboards drew backlash and an apology on May 13.
- [Why Caresha Please went viral](https://howitspread.com/cases/caresha-please): A merch biography claimed over 45 million YouTube views for Yung Miami’s interview series.
- [Why Love Nwantiti went viral](https://howitspread.com/cases/ckay-love-nwantiti): Love Nwantiti spread through more than 3 million TikTok videos.
- [Currys horse-kicked chicken air fryer: why it went viral](https://howitspread.com/cases/currys-horse-kicked-chicken-air-fryer): Currys' TikTok of a horse kicking a chicken into an air fryer reached 4.2M views.
- [Why Think About Things went viral](https://howitspread.com/cases/dadi-freyr-think-about-things-eurovision-2020): Iceland’s Eurovision entry inspired 53,000 homemade TikTok videos.
- [Deltarune's new chapters send fans back to Steam: why it went viral](https://howitspread.com/cases/deltarune-chapters-three-four-2025): Deltarune’s new chapters drew 133,930 concurrent Steam players on launch day.
- [Diary of a Wimpy Kid: why it went viral](https://howitspread.com/cases/diary-of-a-wimpy-kid): A free web serial became a book series with over 300 million sales claimed by its owner.
- [Diet Coke and Mentos experiments: why it went viral](https://howitspread.com/cases/diet-coke-mentos): EepyBird's fountain video brought its creators a reported $35,000 in ad revenue.
- [Why DistanceDance went viral](https://howitspread.com/cases/distance-dance): P&G’s stay-home dance reached 197.5 million seed-video views on TikTok.
- [Why Doge went viral](https://howitspread.com/cases/doge-meme): A rescue dog's photograph became the basis of a Comic Sans meme that spread in 2013.
- [Why Doraemon: Nobita's Earth Symphony went viral](https://howitspread.com/cases/doraemon-nobitas-earth-symphony-2024): The Numbers reports $47.1 million from five territories for the animated film.
- [Duolingo Super Bowl Buttception: why it went viral](https://howitspread.com/cases/duolingo-super-bowl-buttception): Duolingo claimed its regional Super Bowl campaign generated over 800 million impressions.
- [Dyson Sphere Program’s factory-game breakout: why it went viral](https://howitspread.com/cases/dyson-sphere-program-launch-2021): A factory game sold over 200,000 copies in four days.
- [Why Enola Holmes poster went viral](https://howitspread.com/cases/enola-holmes-poster): A poster for a Victorian mystery showed a London building opened in 2001.
- [Why Fartcoin went viral](https://howitspread.com/cases/fartcoin): An AI-inspired fart joke token crossed a $1 billion valuation and reached late-night TV.
- [Why Feastables went viral](https://howitspread.com/cases/feastables): MrBeast's chocolate brand reported over $10 million in sales within its first months.
- [50 YouTubers Fight for $1,000,000: why it went viral](https://howitspread.com/cases/fifty-youtubers-fight-for-one-million-2024): MrBeast staged a competition among creators for a $1 million prize.
- [Go the F**k to Sleep: why it went viral](https://howitspread.com/cases/go-the-f-to-sleep): A leaked bedtime-book parody reached No. 1 on Amazon before its print release.
- [Google Gemini image generation pause: why it went viral](https://howitspread.com/cases/google-gemini-image-diversity): On February 22, Google paused Gemini image generation of people.
- [Goya boycott and buycott: why it went viral](https://howitspread.com/cases/goya-boycott-buycott): Boycott calls met a buycott; researchers estimated a temporary 22% rise in Goya sales.
- [Why Gucci Twinsburg went viral](https://howitspread.com/cases/gucci-twinsburg): Gucci’s runway reveal reunited 68 sets of twins, then circulated as video clips.
- [Heat Waves (fan fiction): why it went viral](https://howitspread.com/cases/heat-waves-fan-fiction): A 12-chapter Minecraft fan fiction spread through fan art, TikTok posts and news coverage.
- [Why Heelys went viral](https://howitspread.com/cases/heelys): Heelys shipped 6.5 million pairs in 2007 before sales fell amid excess retail inventory.
- [Why H&M x Balmain went viral](https://howitspread.com/cases/hm-balmain): Balmain's H&M launch brought sell-outs; Brandwatch reported over 125,000 tweets.
- [Why School of Football went viral](https://howitspread.com/cases/hyundai-school-of-football): Hyundai reported over 14,000 UGC pieces from its Atlas football challenge.
- [IKEA Game of Throws: why it went viral](https://howitspread.com/cases/ikea-game-of-throws): IKEA reported 778 million impressions for its Game of Thrones rug-cape response.
- [IKEA’s Punch found-family campaign: why it went viral](https://howitspread.com/cases/ikea-punch-found-family): IKEA’s creator claimed 55 million impressions for a photo of two plush toys embracing.
- [It Ends with Us: why it went viral](https://howitspread.com/cases/it-ends-with-us): BookTok revived a backlist novel that sold 2.7 million US print copies in 2022.
- [Billy Goes to the River: why it went viral](https://howitspread.com/cases/jeep-billy-goes-to-the-river): Jeep’s online Billy Bass ad placed fifth overall on YouTube’s AdBlitz leaderboard.
- [Jeep’s “The Middle” with Bruce Springsteen: why it went viral](https://howitspread.com/cases/jeep-super-bowl-2021-springsteen-ad): Jeep’s Springsteen Super Bowl film drew more than 37 million YouTube views.
- [Why Ken Bone went viral](https://howitspread.com/cases/ken-bone): A debate voter became a meme; Bone later reported nearly 4,000 shirt sales.
- [Kendrick Lamar’s Celine Super Bowl Jeans: why it went viral](https://howitspread.com/cases/kendrick-lamar-celine-super-bowl-jeans): Celine’s $1,200 Super Bowl jeans sold out after Lamar’s outfit became a meme.
- [Why KFC "FCK" apology went viral](https://howitspread.com/cases/kfc-fck-apology): An apology placed in 2 newspapers spread through readers' posts and news coverage.
- [Why Kings League went viral](https://howitspread.com/cases/kings-league): A creator-led football league brought 92,522 spectators to Camp Nou.
- [Let Me Solo Her: why it went viral](https://howitspread.com/cases/let-me-solo-her): A jar-headed Elden Ring helper drew over 7,000 viewers to a milestone stream.
- [Lunchly influencer meal kits: why it went viral](https://howitspread.com/cases/lunchly-influencer-meal-kits-2024): Three creators launched Lunchly, prompting debate and mold allegations.
- [Why Mask Off went viral](https://howitspread.com/cases/mask-off): Instrumental covers helped Future’s song reach No. 5 on the Billboard Hot 100.
- [No Smiles (Smile Agenai): why it went viral](https://howitspread.com/cases/mcdonalds-no-smiles): McDonald's recruitment song drew over 3,750 user posts in its awards submission.
- [Why NewProfilePic went viral](https://howitspread.com/cases/newprofilepic): NewProfilePic’s maker reported a No. 1 US app rank before false spyware claims spread.
- [Why NFL on Nickelodeon went viral](https://howitspread.com/cases/nfl-nickelodeon): CBS reported 2.061 million viewers for Nickelodeon’s slime-filled NFL playoff broadcast.
- [Nike Air Max Shinjuku 3D billboard: why it went viral](https://howitspread.com/cases/nike-air-max-shinjuku-3d-billboard): CEKAI reported 200 million impressions for Nike’s Shinjuku billboard campaign.
- [Why Dar Patrol CGI went viral](https://howitspread.com/cases/nissan-dar-patrol-cgi): Nissan’s CGI billboard film drew 8 million social views in an agency claim.
- [Parler removal from app stores: why it went viral](https://howitspread.com/cases/parler-app-store-removal): Parler reached No. 1 on Apple’s app chart before its January 2021 removal.
- [Michael Phelps vs. a shark: why it went viral](https://howitspread.com/cases/phelps-vs-shark): Discovery’s shark special averaged over 5 million US viewers including 72-hour catch-up.
- [Why RedNote TikTok refugees went viral](https://howitspread.com/cases/rednote-tiktok-refugees): TikTok refugees pushed RedNote to No. 1 on the US App Store before the ban.
- [Rock Band (video game): why it went viral](https://howitspread.com/cases/rock-band-game): Rock Band sold 1.5 million North American copies in its launch quarter, EA reported.
- [Cristiano Ronaldo moves the Coca-Cola bottles: why it went viral](https://howitspread.com/cases/ronaldo-coca-cola): A bottle gesture spread with a disputed $4 billion Coca-Cola market-cap story.
- [Satisfactory’s 1.0 player surge: why it went viral](https://howitspread.com/cases/satisfactory-1-0-2024): Satisfactory reached a monthly peak of 185,957 concurrent Steam players in 2024.
- [Why Sledding Game went viral](https://howitspread.com/cases/sledding-game-2026): The developer said Sledding Game sold 100,000 copies in five days.
- [Why Starbucks Unicorn Frappuccino went viral](https://howitspread.com/cases/starbucks-unicorn-frappuccino): Starbucks’ limited drink launch generated nearly 155,000 Instagram posts.
- [Why Supreme brick went viral](https://howitspread.com/cases/supreme-brick): Supreme’s $30 clay brick sold out within minutes and became a resale-market news story.
- [Why TeamTrees went viral](https://howitspread.com/cases/teamtrees): The tree-planting fundraiser drew more than 800,000 unique donors.
- [A Vibe Shift Is Coming: why it went viral](https://howitspread.com/cases/the-cut-a-vibe-shift-is-coming): A 2022 essay became a Twitter catchphrase and reached Collins’s annual word list.
- [Why The Exit 8 went viral](https://howitspread.com/cases/the-exit-8): A corridor puzzle spread through playthroughs; PLAYISM reported 3 million copies sold.
- [Why The Match: Tiger vs. Phil went viral](https://howitspread.com/cases/the-match-tiger-phil): A $19.99 golf pay-per-view became a free stream and prompted refunds.
- [Why The Silent Patient went viral](https://howitspread.com/cases/the-silent-patient): A seeded debut thriller reached No. 1 on the NYT hardcover fiction bestseller list.
- [Why The Sopranos went viral](https://howitspread.com/cases/the-sopranos): The Sopranos finale drew 11.9 million viewers before a pandemic rewatch revival.
- [Why Tough Mudder went viral](https://howitspread.com/cases/tough-mudder): Obstacle events built with Facebook ads reported $70 million in annual revenue.
- [Tyler Nance’s Keeps Me Sane: why it went viral](https://howitspread.com/cases/tyler-nance-keeps-me-sane-2025): A country song spread on TikTok and reached No. 33 on Hot Country Songs.
- [WEBFISHING's social fishing breakout: why it went viral](https://howitspread.com/cases/webfishing-steam-breakout-2024): A social fishing game reached a monthly peak of 23,966 concurrent Steam players.
- [The “Why This Kolaveri Di” video: why it went viral](https://howitspread.com/cases/why-this-kolaveri-di-recording-room-video): A Tanglish studio video passed 25 million YouTube views within a month.
- [Alison Roman’s The Stew: why it went viral](https://howitspread.com/cases/alison-roman-the-stew): A chickpea stew became #TheStew on Instagram and drew 31,020 NYT Cooking ratings.
- [Anrealage UV colour-changing runway: why it went viral](https://howitspread.com/cases/anrealage-uv-colour-changing-runway): A runway reaction clip drew 1.8 million X views as UV light revealed colours.
- [Why Artisto went viral](https://howitspread.com/cases/artisto): Mail.Ru's video-filter app Artisto peaked near 1.25 million US Android monthly users.
- [Backpack Kid's Swish Swish SNL performance: why it went viral](https://howitspread.com/cases/backpack-kid-swish-swish-snl): A 15-year-old dancer's SNL cameo became reaction GIFs and a Fortnite emote.
- [BossMan Dlow’s Get in with Me: why it went viral](https://howitspread.com/cases/bossman-dlow-get-in-with-me-2024): A Florida rapper’s single debuted at No. 68 on the Hot 100.
- [Cards Against Humanity Saves America: why it went viral](https://howitspread.com/cases/cards-against-humanity-saves-america): A border-wall holiday stunt sold 150,000 subscriptions on its first day.
- [Why Call Me Maybe went viral](https://howitspread.com/cases/carly-rae-jepsen-call-me-maybe): Celebrity lip-dubs and fan versions accompanied a No. 1 US single.
- [Chelsea vs Manchester City, 2021 final: why it went viral](https://howitspread.com/cases/champions-league-final-chelsea-manchester-city-2021): The final averaged 3.65 million US television viewers across CBS and Univision.
- [Why Cleopatra and Frankenstein went viral](https://howitspread.com/cases/cleopatra-and-frankenstein): A BookTok debut passed the reported threshold of 250,000 UK copies sold.
- [Why Coperni’s spray-on dress went viral](https://howitspread.com/cases/coperni-bella-hadid-spray-on-dress): A runway dress sprayed onto Bella Hadid drew a vendor-estimated $26.3M in publicity value.
- [Why Cottage cheese comeback went viral](https://howitspread.com/cases/cottage-cheese-boom-2024): US cottage cheese sales reached $1.33 billion in a 52-week period.
- [Why Countdown App went viral](https://howitspread.com/cases/countdown-app): A fan-made death timer reached No. 1 on the US free-app chart before STX bought it.
- [Crayon Shin-chan’s first 3D film: why it went viral](https://howitspread.com/cases/crayon-shin-chan-3d-film-2023): The first 3D Crayon Shin-chan film earned $41.3 million in tracked markets.
- [Crypto.com "Fortune favors the brave": why it went viral](https://howitspread.com/cases/crypto-com-fortune-favors-the-brave): Matt Damon's ad led a reported $100M-plus campaign and became a crypto-crash punchline.
- [Dame Tu Cosita Challenge: why it went viral](https://howitspread.com/cases/dame-tu-cosita-challenge): An alien animation posted in 2017 became a human dance challenge.
- [Coach Prime at Colorado: why it went viral](https://howitspread.com/cases/deion-sanders-colorado): Colorado sold out every home game, then finished 4–8 in Coach Prime’s first season.
- [Why Disney Lorcana went viral](https://howitspread.com/cases/disney-lorcana): Ravensburger reported 2.8 billion Disney Lorcana cards sold after launch shortages.
- [Dong Yuhui's bilingual steak lessons: why it went viral](https://howitspread.com/cases/dong-yuhui-bilingual-steak-lessons): Dong taught English while selling a 12-pack of steaks; clips crossed from Douyin to Weibo.
- [Why Dredge went viral](https://howitspread.com/cases/dredge): Dredge passed one million copies sold after its March launch.
- [Drunken Dumpling XL Soup Dumpling: why it went viral](https://howitspread.com/cases/drunken-dumpling-xl-soup-dumpling): A giant soup dumpling sold out within 15 minutes as diners queued to photograph it.
- [Why Living With Lily went viral](https://howitspread.com/cases/duolingo-living-with-lily): Duolingo's Living With Lily sitcom pilot passed 16 million views on YouTube.
- [I Buy My Own Batteries: why it went viral](https://howitspread.com/cases/duracell-ariana-madix-i-buy-my-own-batteries): Duracell's Ariana Madix ad drew 32.8 million video views, its agency reported.
- [Why Free Cuthbert went viral](https://howitspread.com/cases/free-cuthbert): Aldi’s #FreeCuthbert campaign claimed Facebook reach above 35 million.
- [Why Goat yoga went viral](https://howitspread.com/cases/goat-yoga): Goat yoga spread from Oregon classes; its founder reported $160,000 in first-year revenue.
- [Why Hot Ones went viral](https://howitspread.com/cases/hot-ones): The wing-interview show's sauces made $7 million in a year, its producer reported.
- [IKEA x Chupa Chups meatball lollipop: why it went viral](https://howitspread.com/cases/ikea-chupa-chups-meatball-lollipop-prank): IKEA’s meatball-lollipop prank drew over 25 million social impressions, the brands said.
- [Why Instafest went viral](https://howitspread.com/cases/instafest): A student’s festival-poster app reportedly peaked at 6 million users per day.
- [Why Jellycat went viral](https://howitspread.com/cases/jellycat): Jellycat reached 4.3m monthly UK searches as collectors shared videos of its plush toys.
- [Kai Cenat's Mafiathon 2: why it went viral](https://howitspread.com/cases/kai-cenat-mafiathon-2-2024): Kai Cenat’s Twitch channel recorded 82.3 million hours watched in November.
- [Why 2026 NBA Finals went viral](https://howitspread.com/cases/knicks-spurs-nba-finals-2026): The Knicks ended a 53-year title drought against the Spurs in five games.
- [LEGO CUUSOO’s Minecraft voting surge: why it went viral](https://howitspread.com/cases/lego-cuusoo-crowdsourcing-launch): Minecraft fans supplied 10,000 votes in 48 hours on LEGO’s global idea platform.
- [Why Liquid Death launch went viral](https://howitspread.com/cases/liquid-death-launch): Liquid Death's founder said its May funding-press week brought 5 times normal sales.
- [Livin' la Vida Loca: why it went viral](https://howitspread.com/cases/livin-la-vida-loca): Ricky Martin's crossover single led the Hot 100 for five weeks.
- [Why Love Next Door went viral](https://howitspread.com/cases/love-next-door-netflix-2024): The Korean romantic comedy recorded 20.3 million Netflix views in 2024.
- [MapQuest's Lake Ontario stance: why it went viral](https://howitspread.com/cases/mapquest-lake-ontario): MapQuest kept the Lake Ontario name and reached No. 1 in the U.S. App Store.
- [Maryam Moshiri's BBC middle-finger clip: why it went viral](https://howitspread.com/cases/maryam-moshiri-middle-finger): A BBC countdown joke became a clip with 5.9M impressions on BNO’s X repost.
- [Medicube Age-R Booster Pro: why it went viral](https://howitspread.com/cases/medicube-age-r-booster-pro): APR said its Booster Pro facial device passed two million global sales.
- [Why Megabonk went viral](https://howitspread.com/cases/megabonk-2025): A roguelike reached 117,336 concurrent Steam players after its launch.
- [Monica dance from Coolie: why it went viral](https://howitspread.com/cases/monica-coolie-dance-2025): Monica crossed 50 million YouTube views, Pooja Hegde announced.
- [Movember’s first international expansion: why it went viral](https://howitspread.com/cases/movember-early-fundraising-expansion): A visible month-long challenge grew from 30 friends to six national campaigns.
- [Why Mr. Queen went viral](https://howitspread.com/cases/mr-queen-korean-drama-2020): A Korean body-swap comedy reached a 17.4 percent finale rating on tvN.
- [Why MSCHF Microscopic Handbag went viral](https://howitspread.com/cases/mschf-microscopic-handbag): MSCHF’s microscopic handbag sold at auction for a reported $63,750.
- [My Name Is Lewis: why it went viral](https://howitspread.com/cases/my-name-is-lewis): A shopper’s video turned a $180 talking pumpkin into a meme as Target sold out.
- [Why Nancy Pelosi Clapping went viral](https://howitspread.com/cases/nancy-pelosi-clapping): Pelosi’s State of the Union clap became a reaction meme and a $22 campaign shirt.
- [Why New Heights (podcast) went viral](https://howitspread.com/cases/new-heights-podcast): Swift's podcast debut drew 1.3 million concurrent YouTube viewers.
- [Why Nissan ARIYA Lofi went viral](https://howitspread.com/cases/nissan-ariya-lofi): Nissan's lofi car ad passed 18 million YouTube views.
- [Official Trump meme coin launch: why it went viral](https://howitspread.com/cases/official-trump-meme-coin-launch): The $TRUMP token reached a market value above $14.5 billion in two days.
- [Why Our Blues went viral](https://howitspread.com/cases/our-blues-netflix-2022): The Jeju drama spent nine weeks on Netflix’s global non-English TV top ten.
- [Olympic village chocolate muffins: why it went viral](https://howitspread.com/cases/paris-2024-chocolate-muffin): A swimmer's muffin TikToks drew 83 million views before fans imported muffins to New York.
- [Why Pink Sauce went viral](https://howitspread.com/cases/pink-sauce): A TikTok sauce drew safety criticism before a claimed rollout to 4,300 Walmart stores.
- [Why Shuffles went viral](https://howitspread.com/cases/pinterest-shuffles): Pinterest’s collage app reached No. 1 on the US iPhone Lifestyle chart.
- [Why Plogging went viral](https://howitspread.com/cases/plogging): Plogging, jogging while picking up litter, drew an online group from over 40 countries.
- [Pokémon x Van Gogh Museum: why it went viral](https://howitspread.com/cases/pokemon-van-gogh-museum): The museum stopped its Pokémon card giveaway after 16 days following safety incidents.
- [Why We Trust Leon went viral](https://howitspread.com/cases/porsche-we-trust-leon): Porsche reported 3.9 million Instagram views for its reply to Leon’s driving meme.
- [Why Prime Hydration went viral](https://howitspread.com/cases/prime-hydration): Circana reported $324 million in US sales as queues and fan stock trackers spread.
- [Why Queen of Tears went viral](https://howitspread.com/cases/queen-of-tears-netflix-2024): Queen of Tears drew 29.2 million Netflix views in the first half of 2024.
- [Why Rabbit R1 went viral](https://howitspread.com/cases/rabbit-r1): Rabbit’s launch keynote led to a company-reported 50,000 preorders.
- [Record of Youth travels on Netflix: why it went viral](https://howitspread.com/cases/record-of-youth-global-2020): A Korean drama appeared in Netflix rankings across 26 countries.
- [Reiss Finance Bro Flash Mob: why it went viral](https://howitspread.com/cases/reiss-finance-bro-flash-mob): Reiss’s finance-bro flash mob reached 3 million TikTok plays on its live counter.
- [Why Rematch went viral](https://howitspread.com/cases/rematch-2025): Rematch reached 92,841 concurrent players on Steam at launch.
- [Why Rihanna’s Grammy Dress went viral](https://howitspread.com/cases/rihanna-grammy-dress): A pink gown at the 2015 Grammys became a cupcake, loofah, and umbrella online.
- [Lady Gaga and Bradley Cooper’s Shallow Oscars performance: why it went viral](https://howitspread.com/cases/shallow-oscars-performance): The Oscars duet spawned romance memes; its upload gained 6.1 million views in a day.
- [Usher for Skims Mens: why it went viral](https://howitspread.com/cases/skims-usher): Usher's Skims underwear ads launched six days before his Super Bowl halftime show.
- [UEFA Euro 2024 final: why it went viral](https://howitspread.com/cases/spain-england-euro-final-2024): The final drew a UK television peak of 23.8 million, according to The Guardian.
- [Sydney Sweeney Has Great Jeans: why it went viral](https://howitspread.com/cases/sydney-sweeney-has-great-jeans): American Eagle's Sydney Sweeney ad drew backlash; its shares closed up 24% on Aug. 4.
- [T-Mobile brings Grease to the neighborhood: why it went viral](https://howitspread.com/cases/t-mobile-john-travolta-grease-new-neighbor-2023): A Grease parody for T-Mobile drew 42.6 million YouTube views, Comscore reported.
- [Ticketmaster Eras Tour presale meltdown: why it went viral](https://howitspread.com/cases/ticketmaster-eras-presale): Ticketmaster canceled the general sale after reporting over 2 million presale sales.
- [Tiger Woods wins the 2019 Masters: why it went viral](https://howitspread.com/cases/tiger-woods-2019-masters): Woods won the Masters after nearly 11 years without a major title.
- [Why Tinder launch went viral](https://howitspread.com/cases/tinder-launch): Tinder claimed a billion matches after seeding college campuses.
- [Tinned fish date night: why it went viral](https://howitspread.com/cases/tinned-fish-boom-2023): One Ali Hooke tinned fish video reached 4.5 million views by February 2023.
- [Why TTK Testing went viral](https://howitspread.com/cases/ttk-testing): A realistic Roblox shooter made by two people passed 7 million plays in June 2026.
- [Umamusume’s global streaming boom: why it went viral](https://howitspread.com/cases/umamusume-global-streaming-boom-2025): Umamusume reached over 87,000 concurrent Steam players after its English launch.
- [Why Unrivaled went viral](https://howitspread.com/cases/unrivaled-basketball): Unrivaled reported more than $27 million in revenue from its inaugural season.
- [Why Untitled Goose Game went viral](https://howitspread.com/cases/untitled-goose-game): Untitled Goose Game passed one million copies sold within three months.
- [Wuthering Waves launches worldwide: why it went viral](https://howitspread.com/cases/wuthering-waves-launch-2024): Wuthering Waves reached 5.93 million mobile downloads in five days.
- [WWE Raw on Netflix: why it went viral](https://howitspread.com/cases/wwe-raw-netflix): Netflix reported 5.9 million views for Raw's premiere week.
- [Apple Vision Pro in public: why it went viral](https://howitspread.com/cases/apple-vision-pro-in-public): A subway clip of Vision Pro in public reached 87.2 million X-reported post views.
- [Why Archery Tag went viral](https://howitspread.com/cases/archery-tag): Archery Tag’s owner reported a Facebook video with 26 million views.
- [Why Blinding Lights Challenge went viral](https://howitspread.com/cases/blinding-lights-challenge): TikTok reported over 437 million views on the group dance challenge’s hashtag.
- [Why BMW’s heated-seat subscription went viral](https://howitspread.com/cases/bmw-heated-seats-microtransaction-hell): An $18 heated-seat offer became a backlash about paying to unlock installed hardware.
- [Why Bodyform Wombstories went viral](https://howitspread.com/cases/bodyform-wombstories): Agency entries reported over 100 million views for Bodyform and Libresse’s Wombstories.
- [Boots and a Slick Back Bun: why it went viral](https://howitspread.com/cases/boots-and-a-slick-back-bun): An outfit chant reached 10.5 million seed views and became a template for brands.
- [Why Buster the Boxer went viral](https://howitspread.com/cases/buster-the-boxer): John Lewis’s trampoline advert led Unruly’s annual ad chart with 1,949,387 shares.
- [Why Call Her Daddy went viral](https://howitspread.com/cases/call-her-daddy): Barstool said the podcast grew to 2M downloads in two months.
- [Cash App and Timothée Chalamet’s Sphere stunt: why it went viral](https://howitspread.com/cases/cash-app-chalamet-sphere): Chalamet’s Sphere video drew more than 2.1 million Instagram likes.
- [Change your profile picture to Clippy: why it went viral](https://howitspread.com/cases/clippy-profile-picture-protest-2025): A YouTube appeal to adopt Clippy avatars drew 2.3 million views by August 12.
- [Why Columbia’s “Expedition Impossible” went viral](https://howitspread.com/cases/columbia-expedition-impossible): The agency reported an earned audience of 80 million for Columbia’s flat-Earth dare.
- [CRED’s “Director’s Cut” with David Warner: why it went viral](https://howitspread.com/cases/cred-directors-cut-david-warner): Warner and Rajamouli’s CRED ad drew a live X counter of 3.4 million impressions.
- [Why Crimson Desert launch went viral](https://howitspread.com/cases/crimson-desert-launch-2026): Crimson Desert reached 276,261 concurrent Steam players on its second weekend.
- [Why Daredevil hallway fight went viral](https://howitspread.com/cases/daredevil-hallway-fight): Vulture reported over 2.5 million YouTube views for the hallway fight in 2018.
- [Dorfromantik’s peaceful puzzle breakout: why it went viral](https://howitspread.com/cases/dorfromantik-early-access-breakout-2021): Dorfromantik reached over 200,000 sales a month after its early-access launch.
- [Dropbox’s two-sided referral rewards: why it went viral](https://howitspread.com/cases/dropbox-referral-rewards): Extra storage rewarded both the person inviting a friend and the new user.
- [Why Dude Perfect went viral](https://howitspread.com/cases/dude-perfect): A college trick-shot channel drew a reported investment of more than $100 million.
- [Duolingo’s “Backburner” with NIKI: why it went viral](https://howitspread.com/cases/duolingo-niki-backburner): Duolingo claimed 58 million impressions for its NIKI parody and lyric-learning campaign.
- [Why Love Language went viral](https://howitspread.com/cases/duolingo-peacock-love-language): Duolingo and Peacock claimed 70 million social impressions for a fake dating show.
- [Manchester United vs Newcastle, 2023 EFL Cup final: why it went viral](https://howitspread.com/cases/efl-cup-final-manchester-united-newcastle-2023): Manchester United won 2-0 to end a six-year trophy drought.
- [Why Flower dance challenge went viral](https://howitspread.com/cases/flower-dance-challenge): TikTok reported 316M views for Rosé’s Flower dance as pet videos and animations spread.
- [Why Friendly Rivalry went viral](https://howitspread.com/cases/friendly-rivalry-series-2025): The Korean thriller reached No. 9 on Netflix’s global non-English TV chart.
- [Give It Up to Me dance challenge: why it went viral](https://howitspread.com/cases/give-it-up-to-me-dance-challenge): Dance challenges helped revive a song whose official TikTok sound topped 500,000 posts.
- [This Smells Like My Vagina candle: why it went viral](https://howitspread.com/cases/goop-this-smells-like-my-vagina-candle): Goop’s $75 candle sold out, drew Twitter jokes and prompted an agency-made parody.
- [Why Granblue Fantasy: Relink’s Steam breakout went viral](https://howitspread.com/cases/granblue-fantasy-relink-steam-breakout-2024): Granblue Fantasy: Relink reached 114,054 concurrent Steam players.
- [The Great Meme Reset of 2026: why it went viral](https://howitspread.com/cases/great-meme-reset-of-2026): A meme revival proposal earned 1.9% of votes in Know Your Meme's year-end poll.
- [Why Guitar Hero went viral](https://howitspread.com/cases/guitar-hero): A plastic guitar helped Guitar Hero sell almost 1.5 million copies of its first game.
- [Heinz’s “Mustard x Mustard”: why it went viral](https://howitspread.com/cases/heinz-mustard-x-mustard): Heinz paired a 30-second Grammy ad with producer Mustard and a limited-edition sauce.
- [Hi-Fi Rush’s surprise launch: why it went viral](https://howitspread.com/cases/hi-fi-rush-shadow-drop-2023): A surprise rhythm action game reached eighth on Steam’s weekly sales chart.
- [Hilton’s “The Ad You Stay In”: why it went viral](https://howitspread.com/cases/hilton-the-ad-you-stay-in): Hilton’s ten-minute TikTok ad reached 35.9 million views on its live counter.
- [IKEA Phone Sleep Collection: why it went viral](https://howitspread.com/cases/ikea-phone-sleep-collection): IKEA said shoppers claimed all 9,000 giveaway beds made for smartphones.
- [Why IKEA x Severance went viral](https://howitspread.com/cases/ikea-severance-office): IKEA reported 21 million impressions for its Severance-inspired office ad.
- [inZOI’s life simulation challenges The Sims: why it went viral](https://howitspread.com/cases/inzoi-life-sim-breakout-2025): The life sim reached 87,377 concurrent Steam players on its launch day.
- [Jennifer Lawrence's Chicken Shop Date: why it went viral](https://howitspread.com/cases/jennifer-lawrence-chicken-shop-date): An official GIF from Jennifer Lawrence’s mock date passed 56 million views on GIPHY.
- [Kevin James Smirking Meme: why it went viral](https://howitspread.com/cases/kevin-james-smirking-meme): The smirking photo became Google's No. 1 trending US meme search of 2023.
- [Klarna and DoorDash’s burrito financing memes: why it went viral](https://howitspread.com/cases/klarna-doordash-burrito-financing): A pizza-financing reaction to the payment deal had 69,885 live X likes at lookup.
- [The Masterful Cat Is Depressed Again Today: why it went viral](https://howitspread.com/cases/masterful-cat-anime-ani-one-2023): Medialink reported over 23.3 million Ani-One YouTube views for the anime.
- [McDonald's x Cactus Plant Flea Market Happy Meal: why it went viral](https://howitspread.com/cases/mcdonalds-cactus-plant-flea-market-happy-meal): An adult Happy Meal collaboration sold its supply of 12 million meals within days.
- [Why Mog’s Christmas Calamity went viral](https://howitspread.com/cases/mogs-christmas-calamity): Sainsbury’s campaign account reported 450,000 sales of its Mog Christmas tie-in book.
- [Noah Lyles wins Olympic 100m photo finish: why it went viral](https://howitspread.com/cases/noah-lyles-olympic-100m-photo-finish-2024): Noah Lyles won Olympic 100m gold by five thousandths of a second.
- [The Man Your Man Could Smell Like: why it went viral](https://howitspread.com/cases/old-spice-the-man-your-man-could-smell-like): Old Spice extended its body-wash ad with 186 personalized video replies.
- [Patrick Ta Major Skin Hydra-Luxe Foundation: why it went viral](https://howitspread.com/cases/patrick-ta-major-skin-hydra-luxe-foundation): A $58 foundation launch paired Jools Lebron’s demure promotion with public wear tests.
- [Patti LaBelle sweet potato pies: why it went viral](https://howitspread.com/cases/patti-labelle-sweet-potato-pies): After a fan’s singing review, Walmart reported selling one pie per second.
- [Why Paul the Octopus went viral](https://howitspread.com/cases/paul-the-octopus): An aquarium octopus correctly picked the winners of eight World Cup matches.
- [Why Peach went viral](https://howitspread.com/cases/peach): Peach reached No. 85 on the US iPhone download chart, then slipped the next day.
- [Petra Parker (trans Spider-Man fan art): why it went viral](https://howitspread.com/cases/petra-parker-trans-spider-man-fan-art): Fan art recast Spider-Man as trans woman Petra Parker; one comic drew 160,000 likes.
- [Why Pokémon Horizons: The Series went viral](https://howitspread.com/cases/pokemon-horizons-anime-netflix-2023): The new Pokémon anime reached Netflix in the US in 2024.
- [Why Pokémon Legends: Arceus launch went viral](https://howitspread.com/cases/pokemon-legends-arceus-launch-2022): Nintendo reported over 6.5 million copies sold in the game’s first week.
- [Pokémon TCG Prismatic Evolutions: why it went viral](https://howitspread.com/cases/pokemon-prismatic-evolutions): Pokémon’s Eevee set faced shortages and a seller-confirmed $5,000 PSA 10 Umbreon sale.
- [Why Red Bull Stratos went viral](https://howitspread.com/cases/red-bull-stratos): YouTube reported more than 8 million concurrent livestreams of the jump.
- [Why Red Nail Theory went viral](https://howitspread.com/cases/red-nail-theory): A TikTok dating claim drew a reported 113.9 million hashtag views.
- [Rhode Peptide Lip Shape: why it went viral](https://howitspread.com/cases/rhode-peptide-lip-shape): Rhode launched a $24 lip shaper with Tate McRae, then faced debate over its wear.
- [ROSALÍA for Calvin Klein Fall 2025: why it went viral](https://howitspread.com/cases/rosalia-calvin-klein-fall-2025): Calvin Klein's ROSALÍA campaign drew praise within two hours of its Instagram post.
- [Why Sanctuary went viral](https://howitspread.com/cases/sanctuary-sumo-netflix-2023): The Japanese sumo drama reached sixth on Netflix’s global non-English TV chart.
- [The Seven Husbands of Evelyn Hugo: why it went viral](https://howitspread.com/cases/seven-husbands-of-evelyn-hugo): BookTok revived a novel that sold just over 1,300 hardcovers in its debut week.
- [She-Hulk and Megan Thee Stallion Twerking: why it went viral](https://howitspread.com/cases/she-hulk-megan-thee-stallion-twerk): A dance clip became memes and backlash; a later comparison drew 14.2M X post views.
- [Why Shein hauls went viral](https://howitspread.com/cases/shein-hauls): Sponsored and customer hauls drew 14.2 billion reported #sheinhaul views on TikTok.
- [2023 FIFA Women’s World Cup final: why it went viral](https://howitspread.com/cases/spain-england-womens-world-cup-final-2023): FIFA said the final reached 222.02 million viewers for at least one minute.
- [Specsavers wrong-city airport welcome signs: why it went viral](https://howitspread.com/cases/specsavers-wrong-city-airport-welcome): The airport-sign entrant claimed 97.2 million in earned media and broadcast reach.
- [SpaceX Starship booster catch: why it went viral](https://howitspread.com/cases/starship-booster-catch): SpaceX caught its Super Heavy booster on the first tower-catch attempt.
- [Why Supalonely Dance went viral](https://howitspread.com/cases/supalonely-dance): Zoi Lerma’s dance seed showed 49.7 million views on TikTok’s live counter.
- [Tesla Model 3 reveal and reservations: why it went viral](https://howitspread.com/cases/tesla-model-3-reveal): Tesla said its reservation rush passed 325,000 deposits in the first week.
- [Why The Color Run went viral](https://howitspread.com/cases/the-color-run): The Color Run expanded worldwide; its organizer reported over 8 million participants.
- [TikTok goes dark in the US: why it went viral](https://howitspread.com/cases/tiktok-us-shutdown-2025): TikTok went dark in the US for around 14 hours in January 2025.
- [Why Waffle went viral](https://howitspread.com/cases/waffle): Waffle, a waffle-shaped Wordle spinoff posted to Reddit, reached 450,000 daily players.
- [Why 2019 Women’s World Cup final: USA vs Netherlands went viral](https://howitspread.com/cases/womens-world-cup-final-usa-netherlands-2019): The final reached 263.62 million viewers worldwide for at least one minute.
- [Wonderskin x Chipotle Lipotle: why it went viral](https://howitspread.com/cases/wonderskin-chipotle-lipotle): Chipotle and Wonderskin's Lipotle lip stain sold its first 4,000 units within an hour.
- [Why The Legend of Zelda: Tears of the Kingdom launch went viral](https://howitspread.com/cases/zelda-tears-of-the-kingdom-launch-2023): Nintendo reported over 10 million sales in the first three days.
- [Alix Earle x Frame Skinny Jeans: why it went viral](https://howitspread.com/cases/alix-earle-frame-skinny-jeans): Alix Earle's FRAME skinny jeans sold out after a January 23, 2025 launch.
- [Alix Earle's Mielle Hair Oil Recommendation: why it went viral](https://howitspread.com/cases/alix-earle-mielle-hair-oil-review): A TikTok recommendation drew 6 million views and reports of local hair-oil shortages.
- [Amelia Dimoldenberg and Andrew Garfield at the Golden Globes: why it went viral](https://howitspread.com/cases/amelia-dimoldenberg-andrew-garfield-golden-globes): The Golden Globes interview drew 36 million views on its original X post.
- [Andrew Garfield's awkward Oscars smile: why it went viral](https://howitspread.com/cases/andrew-garfield-oscars-smile): One Oscars reaction post displayed 8M views as fans turned the smile into a template.
- [Apple M1 Mac launch: why it went viral](https://howitspread.com/cases/apple-m1-chip-launch-2020): Apple’s first M1 MacBook Air started at $999.
- [Bendy and the Ink Machine: why it went viral](https://howitspread.com/cases/bendy-and-the-ink-machine): A free episodic horror game drew a reported 1.5 million fan-made YouTube videos.
- [Why Bondee went viral](https://howitspread.com/cases/bondee): Bondee passed five million Google Play downloads, then monthly installs fell.
- [BOOK OF MEME (BOME): why it went viral](https://howitspread.com/cases/book-of-meme-bome): Darkfarms' Solana meme coin BOME went from zero to a reported $1.6 billion market cap.
- [Bored Ape Yacht Club: why it went viral](https://howitspread.com/cases/bored-ape-yacht-club): Yuga Labs sold out 10,000 ape NFTs that doubled as club memberships.
- [Why Boyfriend on Demand went viral](https://howitspread.com/cases/boyfriend-on-demand-netflix-2026): Jisoo’s Korean rom-com drew 4.8 million Netflix views in one chart week.
- [Bud Light and Dylan Mulvaney: why it went viral](https://howitspread.com/cases/bud-light-dylan-mulvaney): A sponsored Instagram post preceded a boycott and a 23% US weekly sales drop year-on-year.
- [Why Budweiser 'Whassup?!' went viral](https://howitspread.com/cases/budweiser-whassup): Budweiser turned a phone greeting into an ad campaign that won Cannes in 2000.
- [Why Byoma TikTok launch went viral](https://howitspread.com/cases/byoma-tiktok-launch): Byoma's paid TikTok launch at Target drew 147.6 million video views, TikTok reported.
- [Why Caitlin Clark effect went viral](https://howitspread.com/cases/caitlin-clark-effect): Clark's final Iowa title game drew a network-reported 18.9 million viewers.
- [Jeremy Allen White for Calvin Klein Spring 2024: why it went viral](https://howitspread.com/cases/calvin-klein-jeremy-allen-white): A billboard reaction to the underwear campaign drew more than 3.8 million TikTok views.
- [Chappell Roan's 2024 breakout: why it went viral](https://howitspread.com/cases/chappell-roan-breakout): A slow-selling debut reached UK No. 1 as performances and a dance spread.
- [Charlotte Tilbury Beautiful Skin Cream Bronzer: why it went viral](https://howitspread.com/cases/charlotte-tilbury-beautiful-skin-cream-bronzer): GMA reported 600 million TikTok views for Charlotte Tilbury's cream bronzer.
- [Why Cheerio Challenge went viral](https://howitspread.com/cases/cheerio-challenge): Life of Dad said its cereal-stacking challenge drew 30,000 shares on the original post.
- [The $1 Chevrolet Chatbot: why it went viral](https://howitspread.com/cases/chevrolet-one-dollar-chatbot): A chatbot accepted a $1 Tahoe offer; screenshots spread and the dealer’s bot shut down.
- [Why Craftopia went viral](https://howitspread.com/cases/craftopia): Pocketpair's crafting game Craftopia passed 500,000 Steam sales in Early Access.
- [Why Daybreaker went viral](https://howitspread.com/cases/daybreaker): Daybreaker’s commercial partner reported a sober dance community spanning 66 cities.
- [Why Deep Nostalgia went viral](https://howitspread.com/cases/deep-nostalgia): An AI photo animator pushed MyHeritage to No. 1 overall on the App Store.
- [Why Deep Rock Galactic: Survivor mines a breakout went viral](https://howitspread.com/cases/deep-rock-galactic-survivor-launch-2024): The mining spin-off reached 56,943 concurrent Steam players.
- [Why Diep.io went viral](https://howitspread.com/cases/diep-io): Diep.io, a browser tank game first tested on 4chan, passed 10 million Android downloads.
- [Dos Equis’ “Most Interesting Man in the World”: why it went viral](https://howitspread.com/cases/dos-equis-most-interesting-man): A 2007 beer campaign became an image-macro template and inspired brand parodies.
- [Why Dramatic Chipmunk went viral](https://howitspread.com/cases/dramatic-chipmunk): A five-second prairie-dog edit spread to comedy sites, remixes and merchandise.
- [Duolingo’s TikTok Refugee Mandarin Campaign: why it went viral](https://howitspread.com/cases/duolingo-tiktok-refugee-mandarin): A Mandarin lesson for TikTok refugees reached 18.8 million views on TikTok.
- [Evo-Devo (Despacito Biology Parody): why it went viral](https://howitspread.com/cases/evo-devo-despacito-parody): A biology parody of Despacito passed 5 million Facebook views after a Halloween repost.
- [Why The Fleabag Jumpsuit went viral](https://howitspread.com/cases/fleabag-jumpsuit): Love sold a 500-piece restock after Fleabag viewers sought the jumpsuit.
- [The Git Up Challenge: why it went viral](https://howitspread.com/cases/git-up-challenge): Blanco Brown's #GitUpChallenge dance passed one million TikTok clips by late June 2019.
- [Why GoldenEye 007 went viral](https://howitspread.com/cases/goldeneye-007): Microsoft reported over 8 million sales for Rare’s split-screen shooter.
- [Goncharov fictional film fandom: why it went viral](https://howitspread.com/cases/goncharov-tumblr-movie-2022): A quiz about the fictional film Goncharov was taken over 38,000 times.
- [Why Google Glass went viral](https://howitspread.com/cases/google-glass): Google’s $1,500 Explorer glasses drew privacy criticism, parodies and etiquette advice.
- [Harry Potter and the Philosopher's Stone: why it went viral](https://howitspread.com/cases/harry-potter-philosophers-stone): A 500-copy hardback printing grew through readers, schools and US promotion.
- [Haus Labs Triclone Skin Tech Foundation: why it went viral](https://howitspread.com/cases/haus-labs-triclone-foundation): Lady Gaga’s foundation challenge coincided with 20 shades selling out.
- [Why Heinz’s “Every Sauce” went viral](https://howitspread.com/cases/heinz-every-sauce): A giveaway of 100 Heinz sauce bottles spread from brand posts to Reddit and late-night TV.
- [Why Hospital Playlist went viral](https://howitspread.com/cases/hospital-playlist-asia-2020): A Korean medical drama reached number one on Netflix in Taiwan.
- [Why KFC rotating Colonels went viral](https://howitspread.com/cases/kfc-rotating-colonels): Darrell Hammond's Colonel launch film reached 2.5 million YouTube views.
- [Why Leeroy Jenkins went viral](https://howitspread.com/cases/leeroy-jenkins): A staged Warcraft raid wipe reached 45.9 million views on one YouTube repost.
- [Leicester City’s 2015–16 title: why it went viral](https://howitspread.com/cases/leicester-city-title): Leicester won the Premier League after starting as 5,000-1 outsiders.
- [Why Lessons in Chemistry went viral](https://howitspread.com/cases/lessons-in-chemistry): The publisher claimed over eight million worldwide sales for Bonnie Garmus's debut novel.
- [Lidl Eau de Croissant: why it went viral](https://howitspread.com/cases/lidl-eau-de-croissant): Lidl’s giveaway-only croissant perfume drew about 9 million Instagram Reel views.
- [Lilly Pulitzer for Target: why it went viral](https://howitspread.com/cases/lilly-pulitzer-for-target): A 250-piece designer collection sold out within hours and moved into resale groups.
- [Why Love and Leashes went viral](https://howitspread.com/cases/love-and-leashes-netflix-2022): A Korean romantic comedy reached fifth on Netflix’s non-English film chart.
- [The Luka Dončić–Anthony Davis trade: why it went viral](https://howitspread.com/cases/luka-doncic-anthony-davis-trade-2025): A surprise NBA trade sparked protests; Dončić’s Lakers debut drew 2.01 million viewers.
- [Why MACStack Mascara went viral](https://howitspread.com/cases/mac-macstack-mascara): Glossy reported MACStack was Ulta’s No. 1 mascara in its first week and sold out online.
- [Why Macarena went viral](https://howitspread.com/cases/macarena): Los del Río’s Bayside Boys remix led the US Hot 100 for 14 weeks.
- [Mastodon after the Twitter takeover: why it went viral](https://howitspread.com/cases/mastodon-twitter-exodus): Mastodon reported over 1 million new users after Musk bought Twitter.
- [Mean Girls musical surprise reactions: why it went viral](https://howitspread.com/cases/mean-girls-musical-reactions-2024): A theater reaction repost reached 38 million views on X.
- [Brad Pitt and George Russell’s Mercedes-AMG valet: why it went viral](https://howitspread.com/cases/mercedes-amg-brad-pitt-george-russell-valet): An AMG valet film paired Brad Pitt with a Formula 1 driver and reached celebrity forums.
- [Michael Phelps’ eight golds in Beijing: why it went viral](https://howitspread.com/cases/michael-phelps-beijing-2008): Phelps won 8 golds as television coverage spread to race replays and Facebook.
- [Why Mocking SpongeBob went viral](https://howitspread.com/cases/mocking-spongebob): A 2017 Twitter reply format became a licensed toy, a keyboard app and a game taunt.
- [Why Moncler Warmer Together went viral](https://howitspread.com/cases/moncler-warmer-together): Moncler's Pacino and De Niro portrait post passed 289,000 Instagram likes in two days.
- [Why Monster High went viral](https://howitspread.com/cases/monster-high): Monster High dolls topped an estimated $500 million in annual sales.
- [Why My Happy Marriage went viral](https://howitspread.com/cases/my-happy-marriage-anime-2023): The anime drew 2.7 million Netflix views in one week in 2023.
- [Netflix’s Christmas Day NFL games: why it went viral](https://howitspread.com/cases/netflix-christmas-nfl): Netflix reported nearly 65M US viewers across its Christmas NFL doubleheader.
- [Nicole Kidman’s Balenciaga runway walk: why it went viral](https://howitspread.com/cases/nicole-kidman-balenciaga-runway-walk): A 2022 couture walk became a meme, with foil costumes and an airport imitation.
- [Nightingale’s fantasy survival launch: why it went viral](https://howitspread.com/cases/nightingale-survival-launch-2024): Nightingale reached 47,569 concurrent Steam players at its early-access launch.
- [The North Face helicopter jacket delivery: why it went viral](https://howitspread.com/cases/north-face-helicopter-jacket-delivery): A helicopter jacket delivery reached 20.7 million views on an independent X post.
- [Why November Project went viral](https://howitspread.com/cases/november-project): Free Boston workouts spread through social media into 49 groups by spring 2019.
- [Peloton’s “Such a Great App” with Chris Meloni: why it went viral](https://howitspread.com/cases/peloton-chris-meloni-such-a-great-app): A nude workout ad drew about 400,000 Twitter views by the next morning, UPI reported.
- [Phlur Vanilla Skin body mist: why it went viral](https://howitspread.com/cases/phlur-vanilla-skin-body-mist): The body mist reached No. 2 in an agency’s Amazon fragrance sales ranking.
- [Why Pogs craze went viral](https://howitspread.com/cases/pogs): A Hawaiian milk-cap game reached 5 million UK packs sold, its manufacturer reported.
- [Pokémon Trading Card Game US launch: why it went viral](https://howitspread.com/cases/pokemon-trading-card-game-1999): TIME reported 850,000 Pokémon trading-card sets sold in the US since January.
- [Why Polly went viral](https://howitspread.com/cases/polly): Polly's investor reported 20 million monthly voters as its polls spread on Snapchat.
- [2024 UEFA Champions League final: why it went viral](https://howitspread.com/cases/real-madrid-dortmund-champions-league-final-2024): Real Madrid claimed a 15th European title at Wembley.
- [Renault’s “Caverna do Dragão” ad: why it went viral](https://howitspread.com/cases/renault-caverna-do-dragao): Renault’s cartoon revival accompanied reported sales of about 13,000 Kwid Outsiders.
- [Why Renegade Dance went viral](https://howitspread.com/cases/renegade-dance): A 14-year-old’s choreography spread to TikTok without credit, then reached the NBA.
- [Rhode Lemontini Belly-Chain Reveal: why it went viral](https://howitspread.com/cases/rhode-lemontini-belly-chain): An independent relay of Rhode’s belly-chain reveal reached 71.7 million X views.
- [Samsung Galaxy Z Flip launch: why it went viral](https://howitspread.com/cases/samsung-galaxy-z-flip-launch-2020): Samsung’s $1,380 folding phone sold out in several launch markets.
- [Schwinn Stranger Things Mike's Bike: why it went viral](https://howitspread.com/cases/schwinn-stranger-things-mikes-bike): Schwinn said its Stranger Things replica sold out all 500 bikes.
- [Scooby-Doo, Where Are You? In... SPRINGTRAPPED!: why it went viral](https://howitspread.com/cases/scooby-doo-springtrapped): A Scooby-Doo fan film passed 700,000 views before a voice-actor redub followed.
- [Why Share a Coke went viral](https://howitspread.com/cases/share-a-coke): Coca-Cola put names on packs; its agencies reported an 11% US package volume lift.
- [Skims Ultimate Pierced Nipple Bra: why it went viral](https://howitspread.com/cases/skims-ultimate-pierced-nipple-bra): Skims' $74 pierced nipple bra sold out and drew talk on Reddit and Xiaohongshu.
- [Why Snapchat launch went viral](https://howitspread.com/cases/snapchat-launch): Disappearing photos spread through schools before Snapchat rejected a reported $3B offer.
- [Starbucks x Stanley Winter Pink Quencher: why it went viral](https://howitspread.com/cases/stanley-starbucks-winter-pink): The $49.95 Winter Pink cup drew queues, sell-outs and resale listings.
- [Susan Boyle's Britain's Got Talent audition: why it went viral](https://howitspread.com/cases/susan-boyle-britains-got-talent-audition): The televised audition led YouTube's yearly list with over 120 million views.
- [Why Teletubbies went viral](https://howitspread.com/cases/teletubbies): Teletubbies drew adult fans; press reported about one million dolls sold by Christmas.
- [The Hundred cricket launch: why it went viral](https://howitspread.com/cases/the-hundred-launch): The ECB reported 510,000 tickets sold or issued for its new cricket competition.
- [The Ordinary's Ordinarily Priced Eggs: why it went viral](https://howitspread.com/cases/the-ordinary-ordinarily-priced-eggs): The Ordinary sold $3.37 egg cartons in New York and both participating stores sold out.
- [The Serpent & the Wings of Night: why it went viral](https://howitspread.com/cases/the-serpent-and-the-wings-of-night): An indie vampire romance reached 54,023 US hardcover sales after its Bramble reissue.
- [Tell Us Something Good That Happened to You Today: why it went viral](https://howitspread.com/cases/unc-tell-us-something-good): A UNC reel asking students for something good from their day passed 5 million views.
- [Vim Black for Men: why it went viral](https://howitspread.com/cases/vim-black-for-men): Vim’s parody launch drew backlash; its agency claimed 330 million media impressions.
- [Virat Kohli’s 50th ODI century: why it went viral](https://howitspread.com/cases/virat-kohli-50th-odi-century-2023): The ICC reported 78 million Instagram video plays for Kohli’s ODI record.
- [Virginia State’s Boots On The Ground Commencement: why it went viral](https://howitspread.com/cases/vsu-boots-on-the-ground-commencement): A commencement dance video led to fan sales that VSU said raised $16,440 for student aid.
- [WeChat’s first New Year red packets: why it went viral](https://howitspread.com/cases/wechat-red-packets): A familiar cash-gifting ritual became a fast-moving game inside group chats.
- [Why So Serious? (The Dark Knight ARG): why it went viral](https://howitspread.com/cases/why-so-serious-dark-knight): 42 Entertainment claimed over 11 million participants in its Dark Knight ARG.
- [England vs Germany at the Women’s Euro 2022 final: why it went viral](https://howitspread.com/cases/womens-euro-final-england-germany-2022): England beat Germany as the BBC One audience peaked at 17.4 million.
- [Ya Boy Kongming! Chiki Chiki Ban Ban: why it went viral](https://howitspread.com/cases/ya-boy-kongming-chiki-chiki-ban-ban-2022): The official opening video passed 10.4 million YouTube views by July 2022.
- [Yangwang U8 Reveal Demonstrations: why it went viral](https://howitspread.com/cases/yangwang-u8-reveal): BYD's Yangwang U8 SUV did a 360-degree tank turn and moved sideways at its 2023 reveal.
- [Zion Williamson’s shoe blowout: why it went viral](https://howitspread.com/cases/zion-williamson-shoe): A Nike shoe failure sidelined Zion Williamson after 36 seconds and drew rival ads.
- [A Bar Song (Tipsy): why it went viral](https://howitspread.com/cases/a-bar-song-tipsy): A TikTok-spread country single tied the Hot 100 record with 19 weeks at No. 1.
- [Bad Bunny’s Bugatti reveals Un Verano Sin Ti: why it went viral](https://howitspread.com/cases/bad-bunny-bugatti-un-verano-sin-ti-2022): A Bugatti listing teased an album that debuted with 274,000 US units.
- [Why Bezos I went viral](https://howitspread.com/cases/bezos-i): A Netflix comedy song became a TikTok sound and reached No. 44 on the UK Singles Chart.
- [Big Walk's co-op adventure becomes a hit: why it went viral](https://howitspread.com/cases/big-walk-steam-launch-2026): Big Walk passed one million sales in its first six days.
- [Budweiser Born the Hard Way: why it went viral](https://howitspread.com/cases/budweiser-born-the-hard-way): iSpot.tv reported 14.3 million earned online views for Budweiser's founder ad.
- [Cards Against Humanity Holiday Hole: why it went viral](https://howitspread.com/cases/cards-against-humanity-holes): Black Friday donors paid Cards Against Humanity $100,573 to dig a purposeless hole.
- [Why Catizen went viral](https://howitspread.com/cases/catizen): Durov said Telegram cat game Catizen earned $16 million from in-app purchases by July.
- [Why Chevrolet’s Sopranos ad went viral](https://howitspread.com/cases/chevrolet-new-generation-sopranos): Chevrolet’s Sopranos reunion ad passed 4.3 million YouTube views after the Super Bowl.
- [Bulls tell Derrick Rose his jersey will be retired: why it went viral](https://howitspread.com/cases/chicago-bulls-derrick-rose-jersey-retirement-2025): A Bulls video of Derrick Rose hearing his jersey news passed 10 million views.
- [Argentina vs Brazil in the 2021 Copa América final: why it went viral](https://howitspread.com/cases/copa-america-final-argentina-brazil-2021): Argentina ended a 28-year major title drought in the Copa América final.
- [Crash Course in Romance: why it went viral](https://howitspread.com/cases/crash-course-in-romance-netflix-2023): A Korean romantic comedy spent 11 weeks on Netflix’s global non-English chart.
- [Dame’s Trump Tariff Surcharge: why it went viral](https://howitspread.com/cases/dame-trump-tariff-surcharge): Dame’s tariff fee drew press coverage; its CEO reported a 30% drop in completed checkouts.
- [Diesel B-Berny belt-skirt reveal: why it went viral](https://howitspread.com/cases/diesel-b-berny-belt-skirt-reveal): A purchase review of Diesel’s belt skirt reached 5.8 million TikTok views.
- [Diesel x Durex condom mountain: why it went viral](https://howitspread.com/cases/diesel-durex-condom-mountain): Diesel built a runway mountain it said contained 200,000 Durex condom boxes.
- [Why Disco Lines and Tinashe: No Broke Boys went viral](https://howitspread.com/cases/disco-lines-tinashe-no-broke-boys-remix-2025): A dance remix reached No. 2 on the UK singles chart.
- [Dodgers rally to win the 2024 World Series: why it went viral](https://howitspread.com/cases/dodgers-yankees-world-series-2024): The Dodgers erased a five-run deficit to clinch the World Series.
- [Certified Lover Boy feature billboards: why it went viral](https://howitspread.com/cases/drake-certified-lover-boy-feature-billboards-2021): City billboards hinted at album guests before a 613,000-unit US debut.
- [Dressmaker stitches together a Steam hit: why it went viral](https://howitspread.com/cases/dressmaker-steam-hit-2026): Dressmaker reached 42,868 concurrent Steam players on October 4.
- [Learn Korean or Else: why it went viral](https://howitspread.com/cases/duolingo-learn-korean-or-else): Duolingo's Squid Game campaign music video drew over 42 million TikTok views.
- [Why Enchanted Forest went viral](https://howitspread.com/cases/enchanted-forest-colouring-book): Johanna Basford's Enchanted Forest colouring book sold 2.3M foreign-language copies.
- [Fruit Roll-Up Ice Cream: why it went viral](https://howitspread.com/cases/fruit-roll-up-ice-cream): A TikTok ice cream recipe sparked Israeli sell-outs and resale prices above $5 per roll.
- [Why Gay Burger went viral](https://howitspread.com/cases/gay-burger): Brandwatch reported 12,500 people mentioning Gay Burger on Twitter on launch day.
- [Why Germany 7–1 Brazil went viral](https://howitspread.com/cases/germany-brazil-7-1): Germany’s semi-final win prompted a Twitter-reported 35.6 million match tweets.
- [Hailey Bieber's 'Brownie Glazed Lips' TikTok: why it went viral](https://howitspread.com/cases/hailey-bieber-brownie-glazed-lips-video): A TikTok with 2.9 million views drew a dispute over credit for a beauty technique.
- [Why Vigil Aunty went viral](https://howitspread.com/cases/hdfc-vigil-aunty): HDFC's fraud-awareness character drew 541M video views, the bank said.
- [IKEA Exploding Box AI Concept: why it went viral](https://howitspread.com/cases/ikea-exploding-box-ai-concept): Salma’s IKEA spec video displayed 1.4 million X views by October 2026.
- [2023 Cricket World Cup final: why it went viral](https://howitspread.com/cases/india-australia-cricket-world-cup-final-2023): The World Cup final drew 59 million concurrent viewers on Disney+ Hotstar.
- [Käärijä’s Cha Cha Cha: why it went viral](https://howitspread.com/cases/kaarija-cha-cha-cha-eurovision-2023): A Finnish Eurovision entry reached No. 6 on the UK singles chart.
- [Kai Cenat and Kevin Hart’s Sleepover Stream: why it went viral](https://howitspread.com/cases/kai-cenat-kevin-hart-sleepover-2024): TwitchTracker put a celebrity sleepover stream’s peak at 672,744 viewers.
- [Kendall Jenner’s J’adore Cowboys rodeo post: why it went viral](https://howitspread.com/cases/kendall-jenner-jadore-cowboys-rodeo-post): A rodeo carousel drew over 6 million likes, and the J’adore Cowboys tank sold out.
- [Ludicrously capacious Burberry bag: why it went viral](https://howitspread.com/cases/ludicrously-capacious-burberry-bag): A TV insult became a bag meme; the screen-used bag and dress later sold for $18,750.
- [McDonald's Big Arch CEO Bite: why it went viral](https://howitspread.com/cases/mcdonalds-big-arch-ceo-bite): A CEO burger taste test drew over 10 million views for one TikTok reaction.
- [Mecha BREAK open beta: why it went viral](https://howitspread.com/cases/mecha-break-open-beta-2025): Mecha BREAK’s free open beta reached 317,522 concurrent players on Steam.
- [Messi's World Cup victory carousel: why it went viral](https://howitspread.com/cases/messi-2022-world-cup): Messi's victory carousel held Instagram's likes record at 75.5 million, verified in 2023.
- [Metroid Dread becomes the series bestseller: why it went viral](https://howitspread.com/cases/metroid-dread-launch-2021): Metroid Dread sold 2.9 million copies worldwide by March 2022.
- [MSCHF x Crocs Big Red Boot (Yellow): why it went viral](https://howitspread.com/cases/mschf-crocs-big-yellow-boots): Crocs reported 9.5 million TikTok views for its yellow boot collaboration with MSCHF.
- [Naomi Osaka’s Australian Open jellyfish outfit: why it went viral](https://howitspread.com/cases/naomi-osaka-jellyfish-outfit): A reaction to Osaka’s jellyfish entrance drew 2 million views on X.
- [Nintendo Switch 2 reveal: why it went viral](https://howitspread.com/cases/nintendo-switch-2-reveal-2025): Nintendo’s Switch 2 reveal drew over 17 million YouTube views in under two days.
- [Nutter Butter, You Good?: why it went viral](https://howitspread.com/cases/nutter-butter-you-good-the-nutterverse): Nutter Butter's surreal posts drew a reported 26.3 million earned views in three days.
- [Why Lilac went viral](https://howitspread.com/cases/oblivion-battery-lilac-opening-2024): An anime opening reached number one on the Billboard Japan Hot 100.
- [PedidosYa’s “World Cup Delivery”: why it went viral](https://howitspread.com/cases/pedidosya-world-cup-delivery): Entrants claimed 25 million reached by an alert tracking Argentina’s World Cup trophy.
- [Prada Kolhapuri sandals debate: why it went viral](https://howitspread.com/cases/prada-kolhapuri-sandals-runway-debate): Prada showed uncredited Kolhapuri-style sandals; it credited India 5 days later.
- [Radiohead “In Rainbows” pay-what-you-want: why it went viral](https://howitspread.com/cases/radiohead-in-rainbows): Radiohead let fans price a download, then sold 122,000 in its first US retail week.
- [Why RV There Yet? went viral](https://howitspread.com/cases/rv-there-yet): Game jam project RV There Yet? hit 100,002 concurrent Steam players in its first weekend.
- [Ryan Gosling’s “I’m Just Ken” Oscars performance: why it went viral](https://howitspread.com/cases/ryan-gosling-im-just-ken-oscars-2024): The Oscars performance preceded a 422% rise in weekly US streams of the song.
- [Sakamoto Days reaches Netflix’s global top ten: why it went viral](https://howitspread.com/cases/sakamoto-days-netflix-2025): The anime spent 10 consecutive weeks in Netflix’s non-English TV top ten.
- [Why Shark TurboBlade went viral](https://howitspread.com/cases/shark-turboblade): Shark said its bedroom fan TikTok passed 32 million views.
- [Škoda and Zepto’s ten-minute test drives: why it went viral](https://howitspread.com/cases/skoda-zepto-ten-minute-test-drive): Škoda claimed more than 100 million reach for its Zepto test-drive campaign.
- [Why SmartLess went viral](https://howitspread.com/cases/smartless-podcast): SmartLess licensed early access to Amazon in a deal reported at up to $80 million.
- [Why Sony Bravia "Balls" went viral](https://howitspread.com/cases/sony-bravia-balls): Sony's ad sent 250,000 bouncy balls down San Francisco streets and its soundtrack charted.
- [Why Missoni for Target went viral](https://howitspread.com/cases/target-missoni): Target's 400-plus-piece Missoni collection crashed its site and emptied store shelves.
- [Why The Dress went viral](https://howitspread.com/cases/the-dress-colour-debate): A colour debate spread from Tumblr and helped Roman Originals sell 3,000 dresses.
- [Toys"R"Us Sora origin film: why it went viral](https://howitspread.com/cases/toys-r-us-sora-origin-film): A 66-second Sora brand film prompted criticism and a reported fall in brand sentiment.
- [Why Twitch Plays Pokémon went viral](https://howitspread.com/cases/twitch-plays-pokemon): A chat-controlled Pokémon Red stream drew over one million participants.
- [Why V Rising went viral](https://howitspread.com/cases/v-rising-2022): V Rising reached 150,000 concurrent Steam players in its first week.
- [Airbnb Barbie Malibu DreamHouse: why it went viral](https://howitspread.com/cases/airbnb-barbie-malibu-dreamhouse): Airbnb reported over 250 million social impressions for Ken’s Malibu DreamHouse takeover.
- [AOC's first Among Us stream: why it went viral](https://howitspread.com/cases/aoc-among-us-stream): AOC's debut Among Us stream on Twitch, to get out the vote, peaked at 435,000 viewers.
- [Ashley Boggs's Urban Skin Rx testimonial: why it went viral](https://howitspread.com/cases/ashley-boggs-urban-skin-rx-tiktok): An unpaid TikTok drew 5.9 million views; the brand reported retail shortages.
- [Astro Bot wins over PlayStation players: why it went viral](https://howitspread.com/cases/astro-bot-launch-2024): Sony reported 1.5 million copies sold by November 3, 2024.
- [Why Battlerite went viral](https://howitspread.com/cases/battlerite): Stunlock's arena brawler Battlerite sold over 440,000 copies in its first nine weeks.
- [BelliWelli Daily Fiber and Probiotics Powder: why it went viral](https://howitspread.com/cases/belliwelli-daily-fiber-and-probiotics-powder): A fiber powder sold out within 2 weeks of its Walmart launch, Modern Retail reported.
- [Why Besiege went viral](https://howitspread.com/cases/besiege): Besiege sold over 1 million Steam copies by September 2015, Steam Spy estimated.
- [Chrissy Teigen’s Cry Face: why it went viral](https://howitspread.com/cases/chrissy-teigen-cry-face): Teigen said she became a meme within 5 minutes of her Golden Globes reaction.
- [Core Keeper’s underground breakout: why it went viral](https://howitspread.com/cases/core-keeper-breakout-2022): Core Keeper sold 250,000 copies in less than a week of Early Access.
- [Why Darkest Dungeon went viral](https://howitspread.com/cases/darkest-dungeon): Red Hook's Darkest Dungeon sold over 50,000 copies in its first 24 hours on Steam.
- [Why Deadpool (2016) marketing went viral](https://howitspread.com/cases/deadpool-2016-marketing): Fox’s in-character Deadpool campaign preceded a $132.4 million domestic opening.
- [Megan Fox’s “Diablo Deaths” eulogies: why it went viral](https://howitspread.com/cases/diablo-deaths-megan-fox): A Megan Fox eulogy campaign drew 36M+ impressions, its producer reported.
- [Disney Don't Say Gay backlash and walkout: why it went viral](https://howitspread.com/cases/disney-dont-say-gay-backlash): Disney staff protested as the CEO pledged $5 million to LGBTQ advocacy groups.
- [Why Donkey Kong Bananza went viral](https://howitspread.com/cases/donkey-kong-bananza-launch-2025): Donkey Kong Bananza debuted at number one in the UK physical chart.
- [Dove Men+Care’s “First Fatherhood Moments”: why it went viral](https://howitspread.com/cases/dove-first-fatherhood-moments): Dove’s Father’s Day film was reported to have 16.6 million YouTube views.
- [Earth Hour’s first global replication: why it went viral](https://howitspread.com/cases/earth-hour-sydney-to-global-replication): Sydney’s one-hour switch-off became a shared ritual across cities and countries.
- [e.l.f. So Many Dicks: why it went viral](https://howitspread.com/cases/elf-so-many-dicks): A boardroom diversity campaign drew 2.3 billion media impressions, its agency claimed.
- [Why OfficeMax Elf Yourself went viral](https://howitspread.com/cases/elf-yourself): OfficeMax's dancing-elf site drew a reported 36 million visits in its first season.
- [Frankfurt vs Rangers Europa League final: why it went viral](https://howitspread.com/cases/europa-league-final-frankfurt-rangers-2022): Frankfurt beat Rangers on penalties as 9.55 million watched RTL’s second half.
- [European Super League collapse: why it went viral](https://howitspread.com/cases/european-super-league-collapse-2021): Twelve clubs announced a breakaway league, then English clubs withdrew.
- [Fallout 76 surges after the TV series: why it went viral](https://howitspread.com/cases/fallout-76-television-revival-2024): Fallout 76 reached 73,368 concurrent Steam players after the TV premiere.
- [Why Cupid went viral](https://howitspread.com/cases/fifty-fifty-cupid): Cupid's short-video breakthrough led to Number 8 in the UK.
- [Why Garten of Banban went viral](https://howitspread.com/cases/garten-of-banban): Google Play displayed 10M+ downloads for the horror game that spawned a franchise.
- [Why Gas app went viral](https://howitspread.com/cases/gas-app): Gas reached No. 1 in the US App Store before Discord acquired the compliments app.
- [Why abcdefu went viral](https://howitspread.com/cases/gayle-abcdefu): A TikTok breakout carried abcdefu to Number 1 in the UK.
- [Apple “Get a Mac”: why it went viral](https://howitspread.com/cases/get-a-mac): Apple’s 66 US Mac/PC TV spots became a template for gaming spoofs and rival ads.
- [Why Google Wave went viral](https://howitspread.com/cases/google-wave): Google Wave drew a million access requests before its invite-only preview.
- [Hades II’s surprise early-access launch: why it went viral](https://howitspread.com/cases/hades-2-surprise-early-access-2024): Hades II reached 103,567 concurrent Steam players on May 7.
- [IKEA Throws in a Towel: why it went viral](https://howitspread.com/cases/ikea-throws-in-a-towel): IKEA’s towel-skirt parody reached 40 million social users, its agency reported.
- [Why IKEA’s “U up?” went viral](https://howitspread.com/cases/ikea-u-up): IKEA’s late-night mattress DMs sparked rival ads; Rethink reported a 36% sales rise.
- [Sport Club do Recife’s “Immortal Fans”: why it went viral](https://howitspread.com/cases/immortal-fans-sport-club-recife): Club-branded organ-donor cards drew over 51,000 declarations, the agency reported.
- [Why Kirby's Mouthful Mode went viral](https://howitspread.com/cases/kirby-mouthful-mode): Kirby fan art followed the reveal; a Carby drawing showed 65K likes on a live counter.
- [Loewe Decades of Confusion: why it went viral](https://howitspread.com/cases/loewe-decades-of-confusion): Loewe's film with Dan Levy and Aubrey Plaza on saying its name drew 1M+ YouTube views.
- [Can You Fool a Self-Driving Car?: why it went viral](https://howitspread.com/cases/mark-rober-tesla-fake-wall): A Tesla wall-crash Short reached 155 million views amid competing tests and debate.
- [Marylia Scott's Love Island Freckle Pen Reactions: why it went viral](https://howitspread.com/cases/marylia-scott-love-island-freckle-pen-reactions): Marylia Scott's TikToks on Love Island's Huda using her freckle pen drew 7M+ views.
- [Why McDonald's McRib went viral](https://howitspread.com/cases/mcrib): A pork sandwich introduced in 1981 turned recurring returns into fan hunts and campaigns.
- [Why Mekorama went viral](https://howitspread.com/cases/mekorama): A mobile puzzle game passed 25 million downloads as players shared QR level cards.
- [Michel&Amazonka’s Mongolia Olympic Uniforms: why it went viral](https://howitspread.com/cases/michel-amazonka-mongolia-uniforms): A TikTok reaction to Mongolia’s Olympic uniforms passed 2 million views.
- [Why NBA Top Shot went viral](https://howitspread.com/cases/nba-top-shot): NBA Top Shot’s February pack drop drew a queue of over 200,000 collectors.
- [Netflix’s US password-sharing crackdown: why it went viral](https://howitspread.com/cases/netflix-password-sharing-crackdown): Netflix’s US crackdown charged $7.99 for extra members and drew backlash.
- [New Coke x Stranger Things: why it went viral](https://howitspread.com/cases/new-coke-stranger-things): Demand for $19.85 New Coke collector packs disrupted Coca-Cola’s ordering site.
- [Nike’s “LA Loves A Sequel”: why it went viral](https://howitspread.com/cases/nike-la-loves-a-sequel): Nike’s 30-second Dodgers victory ad paired movie credits with the Kendrick-Drake rivalry.
- [Why Obama “Hope” poster went viral](https://howitspread.com/cases/obama-hope-poster): Obey said it distributed over 300,000 posters of Fairey’s Obama portrait.
- [OK Go's Here It Goes Again video: why it went viral](https://howitspread.com/cases/ok-go-here-it-goes-again): The treadmill video reached 2.2 million YouTube views before its MTV performance.
- [Pokémon Scarlet and Violet’s record launch: why it went viral](https://howitspread.com/cases/pokemon-scarlet-violet-launch-2022): Pokémon Scarlet and Violet sold over 10 million copies worldwide in three days.
- [Why Poppi went viral](https://howitspread.com/cases/poppi): Poppi's founder-story TikTok preceded a $1.95B PepsiCo acquisition.
- [Why Progresso Soup Drops went viral](https://howitspread.com/cases/progresso-soup-drops): Progresso's $2.49 soup candy sold out in under an hour, the brand said.
- [Rami Malek’s awkward Nicole Kidman greeting: why it went viral](https://howitspread.com/cases/rami-malek-nicole-kidman-golden-globes): A Golden Globes greeting became a meme; one reaction clip has about 1,400 live reposts.
- [Healthier on Ro with Serena Williams: why it went viral](https://howitspread.com/cases/ro-serena-williams-healthier-on-ro): A Super Bowl ad drew criticism on X, where one reaction reached 12M displayed views.
- [Saquon Barkley’s backward hurdle: why it went viral](https://howitspread.com/cases/saquon-barkley-backward-hurdle-2024): A 14-yard catch and run became a viral replay and a Madden cover.
- [Why Shark FlexStyle went viral](https://howitspread.com/cases/shark-flexstyle): Shark reported at least 32,000 FlexStyle units sold in its US launch update.
- [Skims Seamless Sculpt Face Wrap: why it went viral](https://howitspread.com/cases/skims-seamless-sculpt-face-wrap): Skims' $48 face wrap sold out within hours and drew an Anthony Hopkins parody.
- [Splatoon 3's record Japanese launch: why it went viral](https://howitspread.com/cases/splatoon-3-japan-launch-2022): The Switch sequel sold over 3.45 million copies in Japan in three days.
- [Why Spotify Wrapped 2023 went viral](https://howitspread.com/cases/spotify-wrapped-2023): Spotify reported over 225 million users engaging with its year-end listening recap.
- [Stanley Target Galentine's Collection: why it went viral](https://howitspread.com/cases/stanley-target-galentines-collection): A Galentine’s shopper-rush video reached 41.3 million TikTok plays.
- [Super Mario Bros. Wonder launch: why it went viral](https://howitspread.com/cases/super-mario-bros-wonder-launch-2023): Nintendo’s side-scrolling Mario game reached 11.96 million sales by December 2023.
- [Why Tap In Dance went viral](https://howitspread.com/cases/tap-in-dance): A creator’s routine spread as a vendor reported 1.6 million Tap In dance videos.
- [Midnights Mayhem With Me: why it went viral](https://howitspread.com/cases/taylor-swift-midnights-mayhem-with-me-2022): Taylor Swift revealed 13 Midnights track titles in a TikTok series.
- [They Both Die at the End: why it went viral](https://howitspread.com/cases/they-both-die-at-the-end): BookTok revived a novel whose paperback sold 684,982 US copies in a year.
- [Why Twin Peaks went viral](https://howitspread.com/cases/twin-peaks-1990): More than 34 million viewers watched the ABC pilot before Twin Peaks became merchandise.
- [Valtteri Bottas's Ultimate Second Car: why it went viral](https://howitspread.com/cases/uber-carshare-valtteri-bottas-second-car): Bottas’s rentable ute ad drew a reported 17.3 million Instagram views in its first week.
- [Why UTEC drinking-water billboard went viral](https://howitspread.com/cases/utec-drinking-water-billboard): A water-producing billboard’s campaign video later passed three million views.
- [Why Volkswagen Tiny Buzz went viral](https://howitspread.com/cases/volkswagen-tiny-buzz): Volkswagen reported 9,233,869 social views for its match-ball delivery van.
- [Why Voltswagen went viral](https://howitspread.com/cases/volkswagen-voltswagen): VW’s fake rename drew about 38,300 online mentions, then an apology and an SEC inquiry.
- [Vozinha’s World Cup breakout: why it went viral](https://howitspread.com/cases/vozinha-cape-verde-world-cup-2026): A Cape Verde goalkeeper reached 1 million Instagram followers after facing Spain.
- [Windows 11 launch and TPM requirement: why it went viral](https://howitspread.com/cases/windows-11-launch-2021): A TPM 2.0 requirement prompted compatibility questions ahead of Windows 11.
- [Why 17776: What Football Will Look Like in the Future went viral](https://howitspread.com/cases/17776): A football fiction serial drew 700,000 unique visitors in two weeks.
- [Why Adidas Backyard Legends went viral](https://howitspread.com/cases/adidas-backyard-legends): Adidas's five-minute World Cup film had about 7 million YouTube views by June 19.
- [AMC and the Apes meme stock: why it went viral](https://howitspread.com/cases/amc-ape-meme-stock): AMC shares rose 95% on June 2, 2021, amid a retail trading rally.
- [Why Amtrak’s “trains” tweet went viral](https://howitspread.com/cases/amtrak-trains-one-word-tweet): A one-word Amtrak post became a brand template; its live counter showed 145K likes.
- [Apple TV+’s “Silo in a Tweet”: why it went viral](https://howitspread.com/cases/apple-tv-silo-in-a-tweet): Apple’s full-episode tweet drew a claimed 58 million impressions.
- [Why Arc Browser went viral](https://howitspread.com/cases/arc-browser): Arc’s maker reported a million-person Windows waitlist before pausing feature development.
- [Why Baked feta pasta went viral](https://howitspread.com/cases/baked-feta-pasta): A Finnish recipe reached US TikTok, where one hashtag passed 52 million views.
- [Why Ballz went viral](https://howitspread.com/cases/ballz): Ubisoft said Ketchapp's Ballz spent 63 days in the top three US iOS game downloads.
- [Beats headphones at London 2012: why it went viral](https://howitspread.com/cases/beats-olympics-2012): Beats' Olympic gifts sparked sponsor reminders under Rule 40.
- [Benedict Cumberbatch’s Vanity Fair Swan Bath: why it went viral](https://howitspread.com/cases/benedict-cumberbatch-vanity-fair-swan-bath): A cover with 4 swans became Twitter jokes, reaction roundups and a Reddit thread.
- [Why Beyond Meat IPO went viral](https://howitspread.com/cases/beyond-meat-ipo-2019): Beyond Meat shares rose 163% on their first day of trading.
- [Why Bratz went viral](https://howitspread.com/cases/bratz): Bratz sold a reported 125 million dolls before adult fans revived the brand online.
- [Christian the lion reunion video: why it went viral](https://howitspread.com/cases/christian-the-lion): A lion reunion clip drew more than 3 million YouTube views by July 2008.
- [Why Coperni robot dogs went viral](https://howitspread.com/cases/coperni-robot-dogs): Coperni put 5 robot dogs on its runway, and clips drew online criticism.
- [Why CRED Antakshari went viral](https://howitspread.com/cases/cred-antakshari): CRED’s Antakshari ad passed 300,000 Twitter views and became a reaction meme.
- [Why Crumbl Cookies went viral](https://howitspread.com/cases/crumbl-cookies): Weekly cookie drops and customer reviews accompanied Crumbl’s growth to 1,000 stores.
- [Dungeons & Dragons OGL controversy: why it went viral](https://howitspread.com/cases/dnd-ogl-controversy): An OGL proposal drew over 66,000 signatures against the changes.
- [Why Dyson Airstrait went viral](https://howitspread.com/cases/dyson-airstrait): A $499.99 straightener sold out within a week, according to Dyson.
- [Villarreal vs Manchester United 2021 Europa League final: why it went viral](https://howitspread.com/cases/europa-league-final-villarreal-manchester-united-2021): Villarreal won its first major trophy after an 11-10 penalty shootout.
- [Floor Is Lava takes over Netflix: why it went viral](https://howitspread.com/cases/floor-is-lava-netflix-2020): Floor Is Lava reached No. 1 on the US Netflix chart after its June 2020 debut.
- [Why Grumpy Cat went viral](https://howitspread.com/cases/grumpy-cat): A family cat's first YouTube video drew more than 1.5 million views in 36 hours.
- [Why Lulumelon EOSS went viral](https://howitspread.com/cases/hdfc-lulumelon-eoss): HDFC Bank claimed reach above 28 million for a staged Nora Fatehi deepfake sale.
- [Why Her Story went viral](https://howitspread.com/cases/her-story): A searchable police-interview game drew about a million purchases, including bundles.
- [Hotmail’s email signup footer: why it went viral](https://howitspread.com/cases/hotmail-email-footer): Every outgoing email carried an invitation to open a free Hotmail account.
- [Hytale early access launch: why it went viral](https://howitspread.com/cases/hytale-early-access-2026): Hytale drew over 441,000 concurrent Twitch viewers on its launch day.
- [Why Iceland's post-England thunderclap went viral](https://howitspread.com/cases/iceland-thunderclap): A homecoming clip of Iceland’s thunderclap passed 17 million Facebook views.
- [Why IKEA Bookbook went viral](https://howitspread.com/cases/ikea-bookbook): An Apple-style catalogue parody passed nine million views in its first week.
- [IKEA VARMBLIXT Donut Lamp: why it went viral](https://howitspread.com/cases/ikea-varmblixt-donut-lamp): IKEA said it sold roughly one VARMBLIXT donut lamp every five minutes in the US.
- [Why I’ve Had It went viral](https://howitspread.com/cases/ive-had-it): Comedy clips became political interviews; PodcastOne claimed nearly 30 million downloads.
- [Jude Bellingham’s Belligol celebration meme: why it went viral](https://howitspread.com/cases/jude-bellingham-belligol-meme-2023): A Belligol fan edit had 16.6 million TikTok plays in October 2026.
- [Juul and the 2019 flavored e-cigarette ban: why it went viral](https://howitspread.com/cases/juul-flavor-ban): CDC reported 530 vaping-related lung injuries as officials weighed flavor restrictions.
- [Juvenile’s Tiny Desk Concert: why it went viral](https://howitspread.com/cases/juvenile-tiny-desk-concert): A fan-requested concert drew nearly 7 million reported views and brought new bookings.
- [Kalshi’s “The World’s Gone Mad” AI ad: why it went viral](https://howitspread.com/cases/kalshi-worlds-gone-mad-ai-ad): Kalshi’s AI ad drew 7.3 million views on its original X post.
- [Why Strangers went viral](https://howitspread.com/cases/kenya-grace-strangers): Kenya Grace turned social previews into a Number 1 UK single.
- [Last Epoch’s full release surges: why it went viral](https://howitspread.com/cases/last-epoch-launch-2024): Last Epoch reached 264,708 concurrent Steam players after its 1.0 launch.
- [Why Level Up Challenge went viral](https://howitspread.com/cases/level-up-challenge): Fans copied Ciara's Level Up dance; one dad's entry passed 2.7 million views.
- [Lifebuoy’s “Help a Child Reach 5”: why it went viral](https://howitspread.com/cases/lifebuoy-help-a-child-reach-5): Gondappa’s hand-walking story approached 1.5 million YouTube views in March 2013.
- [Mattel Wicked doll box website typo: why it went viral](https://howitspread.com/cases/mattel-wicked-doll-box-url): Five doll models were subject to a stop-sale notice after a website misprint.
- [Needle In A Haystack Simulator reveal: why it went viral](https://howitspread.com/cases/needle-in-a-haystack-simulator-reveal): An X clip of a game about finding one needle in hay passed 52.58 million impressions.
- [Why NHS Missing Type went viral](https://howitspread.com/cases/nhs-missing-type): Missing letters in familiar names helped a campaign register 30,620 blood donors.
- [Why Orange Peel Theory went viral](https://howitspread.com/cases/orange-peel-theory): A partner test reached No. 2 on Google’s annual US list of trending internet theories.
- [Overwatch 2 launch queues: why it went viral](https://howitspread.com/cases/overwatch-2-launch-queues-2022): A player reported 20,000 people ahead in the Overwatch 2 launch queue.
- [Rini Kids' Skincare Launch: why it went viral](https://howitspread.com/cases/rini-kids-skincare-launch): Shay Mitchell's kids' skincare brand Rini drew backlash after a teaser to 35M followers.
- [Scarface's Tiny Desk Concert: why it went viral](https://howitspread.com/cases/scarface-tiny-desk-concert): A Scarface Tiny Desk clip drew 1.9 million X post views; the concert led to a tour.
- [Skims The Ultimate Bush: why it went viral](https://howitspread.com/cases/skims-ultimate-bush): Skims' $32 faux-hair thong sold out in under 24 hours amid laughter and criticism.
- [Specsavers van on a bollard: why it went viral](https://howitspread.com/cases/specsavers-van-on-bollard): Specsavers reported 150 million media impressions for its staged van on a bollard.
- [Why Survivor (2000) went viral](https://howitspread.com/cases/survivor-2000): Survivor's first U.S. season ended with 51.7 million viewers watching the finale.
- [The Hunger Games (novel): why it went viral](https://howitspread.com/cases/the-hunger-games-novel): The original novel sold 11.7 million copies in its film adaptation’s release year.
- [Why Tomodachi Life: Living the Dream launch went viral](https://howitspread.com/cases/tomodachi-life-living-the-dream-2026): Nintendo’s life simulation sold over 8 million copies by August 2026.
- [Twitter rebrands as X: why it went viral](https://howitspread.com/cases/twitter-x-rebrand): X replaced Twitter’s bird and prompted 24 complaints about its rooftop sign.
- [Who Let the Dogs Out: why it went viral](https://howitspread.com/cases/who-let-the-dogs-out): A Baha Men cover reached No. 40 in America and became a stadium anthem.
- [Why Wuthering Heights teaser went viral](https://howitspread.com/cases/wuthering-heights-trailer-2025): The film opened to $32.8 million domestically after a widely debated teaser.
- [About Damn Time Dance: why it went viral](https://howitspread.com/cases/about-damn-time-dance): Gomez’s TikTok dance became Fortnite’s Pump Me Up emote in 2022.
- [ALS Ice Bucket Challenge: why it went viral](https://howitspread.com/cases/als-ice-bucket-challenge): The ALS Association received $100 million during the 2014 challenge’s first wave.
- [Why Balenciaga Pope went viral](https://howitspread.com/cases/balenciaga-pope): An AI-generated pope in a puffer coat drew 28.1 million views on one Twitter repost.
- [Ben & Jerry’s West Bank sales halt: why it went viral](https://howitspread.com/cases/ben-and-jerrys-west-bank): The West Bank sales-halt statement had 69K likes on X when checked in October 2026.
- [Central Houston Nissan's Bait-and-Switch TikToks: why it went viral](https://howitspread.com/cases/central-houston-nissan-falls-and-fails): The dealer said around 20 buyers mentioned social media after its TikTok ads spread.
- [Party 4 U TikTok revival: why it went viral](https://howitspread.com/cases/charli-xcx-party-4-u-revival-2025): A 2020 Charli xcx track inspired over 47,000 TikTok videos by February 2025.
- [Chelsea vs PSG Club World Cup final: why it went viral](https://howitspread.com/cases/chelsea-psg-club-world-cup-final-2025): Chelsea beat PSG 3-0 in the first expanded Club World Cup final.
- [Why Clash Royale went viral](https://howitspread.com/cases/clash-royale): Supercell's Clash Royale grossed an estimated $1 billion in less than 12 months.
- [Liverpool vs Flamengo in the 2019 Club World Cup final: why it went viral](https://howitspread.com/cases/club-world-cup-final-liverpool-flamengo-2019): Liverpool beat Flamengo 1-0 to win its first Club World Cup.
- [Why Cosmic Kids Yoga went viral](https://howitspread.com/cases/cosmic-kids-yoga): Cosmic Kids reported about one million monthly users of its story-based yoga videos.
- [Cracker Barrel logo redesign backlash: why it went viral](https://howitspread.com/cases/cracker-barrel-logo-change): Cracker Barrel kept its old logo after a week of online backlash.
- [Why Duolingo’s AI-First Memo went viral](https://howitspread.com/cases/duolingo-ai-first-memo): An AI-first memo drew 1,085 LinkedIn comments and app-deletion posts on social media.
- [Edie Parker Burn Bag Unboxing: why it went viral](https://howitspread.com/cases/edie-parker-burn-bag-unboxing): Kirkman's follow-up unboxing reached 8.5 million live TikTok views by October 2026.
- [Why e.l.f.ino & schmarnes went viral](https://howitspread.com/cases/elfino-and-schmarnes): After its Matt Rife ad, e.l.f. closed the campaign; one reaction reached 33.8M views.
- [Elin’s indie RPG breakout: why it went viral](https://howitspread.com/cases/elin-early-access-2024): Elin briefly reached No. 1 on Japan’s Steam sales chart after launch.
- [Formula 1 Las Vegas Grand Prix 2023: why it went viral](https://howitspread.com/cases/f1-las-vegas-grand-prix-2023): The inaugural Las Vegas Grand Prix drew 1.31 million US television viewers.
- [Why Falcon Heavy’s Starman went viral](https://howitspread.com/cases/falcon-heavy-starman): The Falcon Heavy launch reached over 2.3 million concurrent YouTube views.
- [Why Forspoken Trailer Parodies went viral](https://howitspread.com/cases/forspoken-trailer-parodies): ProZD mocked 3 games in a video as Forspoken’s trailer became a parody template.
- [Why Funko Pop! went viral](https://howitspread.com/cases/funko-pop): Funko said its Pop! collectibles passed 1 billion units sold.
- [Why Gap x LoveShackFancy went viral](https://howitspread.com/cases/gap-loveshackfancy): A floral clothing collaboration drew a reported 9.8 million Instagram impressions.
- [Why Gisou Girl Fridge went viral](https://howitspread.com/cases/gisou-girl-fridge): Gisou’s gifted fridges prompted more than 250 TikTok posts, according to HORIZONT.
- [Gucci x Doraemon WeChat red envelopes: why it went viral](https://howitspread.com/cases/gucci-doraemon-wechat-red-envelopes-2021): Gucci’s Doraemon red envelope covers reached a Weibo topic with over 200 million reads.
- [Why HillmanTok University went viral](https://howitspread.com/cases/hillmantok-university): An accidental TikTok classroom offered free lessons across more than 400 subjects.
- [Why Invisible Eyeliner went viral](https://howitspread.com/cases/invisible-eyeliner): A concealer outline became Google’s No. 4 trending US makeup search in 2022.
- [Why Lewdle went viral](https://howitspread.com/cases/lewdle): Gary Whitta's rude Wordle spin-off Lewdle claimed 880,000 daily players in a week.
- [Lolcats and I Can Has Cheezburger?: why it went viral](https://howitspread.com/cases/lolcats): A cat caption blog led to a book with 141,133 shipments reported by its publisher.
- [Why ManningCast went viral](https://howitspread.com/cases/manningcast): ESPN reported a 2021 regular-season ManningCast high of 1.96 million viewers.
- [Why McDonald’s Szechuan Sauce went viral](https://howitspread.com/cases/mcdonalds-szechuan-sauce): McDonald’s promised 20 million cups after fans queued for sauce and stores ran out.
- [Potato Head brand rename dispute: why it went viral](https://howitspread.com/cases/mr-potato-head-gender-neutral): A US poll found 60% disagreed with dropping 'Mr.' from the Potato Head brand.
- [My Winter Car’s surprise year-end release takes off: why it went viral](https://howitspread.com/cases/my-winter-car-launch-2025): My Winter Car reached 24,107 concurrent Steam players after its launch.
- [Nationals win their first World Series: why it went viral](https://howitspread.com/cases/nationals-astros-world-series-game-seven-2019): Washington won its first World Series as Game 7 drew 23.99 million viewers.
- [Nationwide x Zaya Jingle Challenge: why it went viral](https://howitspread.com/cases/nationwide-zaya-jingle-challenge): Nationwide turned a viral jingle cover into a TikTok school contest with 6.5M views.
- [Why Nier: Automata Secret Church went viral](https://howitspread.com/cases/nier-automata-secret-church): A fake Nier: Automata discovery drew over 3 million views on one Twitter repost.
- [Why Patagonia: Earth is now our only shareholder went viral](https://howitspread.com/cases/patagonia-earth-shareholder): A founder’s letter announced the transfer of Patagonia, valued at about $3 billion.
- [Pikmin 4's breakout Japanese launch: why it went viral](https://howitspread.com/cases/pikmin-4-japan-launch-2023): Pikmin 4 sold an estimated 401,853 retail copies in its first Japanese chart week.
- [Rare Beauty Rare Eau de Parfum: why it went viral](https://howitspread.com/cases/rare-beauty-rare-eau-de-parfum): An accessible perfume bottle drew disability advocates; its scent ranked 20th at Sephora.
- [Renault Twingo's Shakira Response: why it went viral](https://howitspread.com/cases/renault-twingo-shakira-response): Renault reported 1.3M impressions for its reply to Shakira’s Twingo lyric.
- [Rory McIlroy completes the career Grand Slam: why it went viral](https://howitspread.com/cases/rory-mcilroy-masters-grand-slam-2025): McIlroy won the Masters in a playoff, ending an 11-year major drought.
- [Why Second Life went viral](https://howitspread.com/cases/second-life): A virtual world reached one million registered accounts as newsrooms moved inside.
- [Why Game of Chairs went viral](https://howitspread.com/cases/sesame-street-game-of-chairs): Game of Chairs passed 1.5 million YouTube views during its online launch week.
- [Why Shopkins went viral](https://howitspread.com/cases/shopkins): Moose reported over one billion Shopkins figures sold after a wave of YouTube unboxings.
- [Why In Plain Slate went viral](https://howitspread.com/cases/slate-in-plain-slate): Slate Auto teased its EV with a parked truck rewrapped as fake businesses for five days.
- [Slime Rancher 2 tops Steam: why it went viral](https://howitspread.com/cases/slime-rancher-2-launch-2022): Slime Rancher 2 sold over 300,000 copies in its first few days, its director said.
- [Why Gymkhana 2022: Vacation Shred went viral](https://howitspread.com/cases/subaru-gymkhana-2022-vacation-shred): Travis Pastrana's Subaru Gymkhana film passed 2 million YouTube views in under 24 hours.
- [Telfar Bag Security Program: why it went viral](https://howitspread.com/cases/telfar-bag-security-program): Guaranteed preorders turned bag shortages into public choices about colors and sizes.
- [The Da Vinci Code: why it went viral](https://howitspread.com/cases/the-da-vinci-code): Doubleday reported more than 85 million copies of the novel sold worldwide.
- [The Really Good Podcast: why it went viral](https://howitspread.com/cases/the-really-good-podcast): Bobbi Althoff's July 2023 Drake interview drew over 10 million YouTube views.
- [Why Three "Dancing Pony" went viral](https://howitspread.com/cases/three-dancing-pony): Three's pony campaign drew over 20 million YouTube views, according to its agency.
- [Why Truth Social launch went viral](https://howitspread.com/cases/truth-social-launch): Truth Social reached No. 1 on the US App Store as users encountered a waitlist.
- [The Weeknd's Super Bowl mirror maze meme: why it went viral](https://howitspread.com/cases/weeknd-super-bowl-mirror-maze-meme-2021): A halftime meme followed a show that boosted US catalog sales to 36,500.
- [Zelda takes the lead in Echoes of Wisdom: why it went viral](https://howitspread.com/cases/zelda-echoes-of-wisdom-launch-2024): Zelda’s adventure sold 200,121 physical copies in its first Japanese week.
- [Abercrombie corset maxi dress review chain: why it went viral](https://howitspread.com/cases/abercrombie-corset-maxi-tiktok-review-chain): Gym Tan’s stitch reached 1.6 million views as reviewers reported the dress selling out.
- [Adults finds an audience in social clips: why it went viral](https://howitspread.com/cases/adults-fx-social-clips-2025): A producer-funded clipping campaign for FX’s Adults reported 40 million views.
- [Why Queen of Kings went viral](https://howitspread.com/cases/alessandra-queen-of-kings-eurovision-2023): Alessandra’s Eurovision entry reached No. 10 on the UK singles chart.
- [Arattai Messenger download surge: why it went viral](https://howitspread.com/cases/arattai-messenger-surge-2025): Zoho’s Arattai passed 5 million Google Play installs amid an Indian app surge.
- [I Like the Way You Kiss Me: why it went viral](https://howitspread.com/cases/artemas-i-like-the-way-you-kiss-me): A viral short-video sound became a Number 3 UK single for Artemas.
- [Ken Block’s “Electrikhana” in Las Vegas: why it went viral](https://howitspread.com/cases/audi-hoonigan-electrikhana-las-vegas): Audi said the Las Vegas Electrikhana film reached over 100 million people worldwide.
- [Barcelona's Drake owl shirt: why it went viral](https://howitspread.com/cases/barcelona-spotify-drake-shirt): Barça’s owl-shirt giveaway drew 72,000 registrations in its first day, the club said.
- [Why Bejeweled dance went viral](https://howitspread.com/cases/bejeweled-dance): A fan dance drew 3.6 million seed views before Swift adopted it for the Eras Tour.
- [Why Will It Blend? went viral](https://howitspread.com/cases/blendtec-will-it-blend): Blendtec reported 219 million views for its continuing demonstration series.
- [Budweiser’s “Bring Home the Bud”: why it went viral](https://howitspread.com/cases/bring-home-the-bud): Comscore reported 5.4M actions on Budweiser's banned-beer giveaway hashtag.
- [Why Bullet Journal went viral](https://howitspread.com/cases/bullet-journal): A notebook method spread into seven million Instagram hashtag photos, BBC reported.
- [Why Cannibal Dance went viral](https://howitspread.com/cases/cannibal-dance): A bedroom dance drew a reported 5 million TikTok reposts and revived Kesha’s song.
- [Chili's Big Smasher Burger: why it went viral](https://howitspread.com/cases/chilis-big-smasher): A $10.99 burger meal challenged fast food, drew TikTok reviews and became an arcade game.
- [Why Color Widgets went viral](https://howitspread.com/cases/color-widgets): Home-screen app Color Widgets hit No. 1 on the non-game App Store chart in its first week.
- [Coperni Air Swipe Bag Reveal: why it went viral](https://howitspread.com/cases/coperni-air-swipe-reveal): Coperni’s aerogel bag reveal drew a reported 4.5 million Instagram views.
- [Why Cozy cardio went viral](https://howitspread.com/cases/cozy-cardio): A home-workout routine drew more than 15.9 million reported TikTok trend views.
- [Dave's Hot Chicken Drake birthday giveaway: why it went viral](https://howitspread.com/cases/daves-hot-chicken-drake-birthday-2025): Dave's reported 343,531 sign-ups as its free slider offer overtook Sora on iOS.
- [Why David's Disposable went viral](https://howitspread.com/cases/davids-disposable): YouTuber David Dobrik's disposable-camera app hit No. 1 on the US free iPhone chart.
- [Dr. Squatch Body Wash Genie: why it went viral](https://howitspread.com/cases/dr-squatch-sydney-sweeney-body-wash-genie): A fan repost of Sydney Sweeney’s body wash campaign reached 7.3 million views on X.
- [Why Evolution of Dance went viral](https://howitspread.com/cases/evolution-of-dance): Judson Laipply's six-minute routine became YouTube's most-viewed video.
- [Fortnite AI Darth Vader: why it went viral](https://howitspread.com/cases/fortnite-ai-darth-vader): Players got Fortnite's AI Darth Vader to swear on day one; 10 million later talked to him.
- [Friend pendant subway campaign: why it went viral](https://howitspread.com/cases/friend-subway-ads): Friend's founder reported a $1M subway campaign; commuters turned its ads into graffiti.
- [Greggs Vegan Sausage Roll: why it went viral](https://howitspread.com/cases/greggs-vegan-sausage-roll): Greggs’ vegan sausage roll launch had a reported 24 million organic Twitter reach.
- [Hailey Bieber's Strawberry Glaze Skin Smoothie: why it went viral](https://howitspread.com/cases/hailey-bieber-strawberry-glaze-skin-smoothie): Erewhon reported selling nearly 600,000 of Hailey Bieber's smoothies by August 2023.
- [Heinz’s “Can’t Unsee It”: why it went viral](https://howitspread.com/cases/heinz-cant-unsee-it): Heinz’s Deadpool & Wolverine tie-in claimed 1.58 billion earned impressions.
- [I Love Bees (Halo 2 ARG): why it went viral](https://howitspread.com/cases/ilovebees): 42 Entertainment claimed three million players for its payphone ARG promoting Halo 2.
- [KFC Extra Crispy Sunscreen: why it went viral](https://howitspread.com/cases/kfc-extra-crispy-sunscreen): KFC’s chicken-scented sunscreen giveaway ran out of its initial 3,000 bottles in hours.
- [Why KitKat’s “Windows Break” went viral](https://howitspread.com/cases/kitkat-windows-break): KitKat's outage joke displayed about 3.8 million live views on its original X post.
- [Why Livestrong yellow wristband went viral](https://howitspread.com/cases/livestrong-wristband): A $1 cancer-support wristband spread from cycling into fashion and rival cause campaigns.
- [Mixue theme-song remix wave: why it went viral](https://howitspread.com/cases/mixue-theme-song-remix-wave): A bilingual brand jingle passed 10 million Bilibili plays as fans rewrote it.
- [JD Sports x The North Face Big Ben puffer: why it went viral](https://howitspread.com/cases/north-face-big-ben-puffer): Shtreetwear’s repost of JD’s CGI Big Ben puffer showed 25.7 million live X post views.
- [Once Upon a Small Town: why it went viral](https://howitspread.com/cases/once-upon-a-small-town-netflix-2022): The Korean romance reached No. 8 on Netflix’s global non-English TV chart.
- [2024 Stanley Cup Final: why it went viral](https://howitspread.com/cases/panthers-oilers-stanley-cup-final-2024): Florida won its first Stanley Cup as Game 7 peaked at 10.3 million US viewers.
- [Why Perseverance’s parachute code went viral](https://howitspread.com/cases/perseverance-parachute-code): Internet sleuths solved the Mars parachute’s message in a reported 6 hours.
- [Why Razor scooter craze went viral](https://howitspread.com/cases/razor-scooter): Razor's PR team reported 5 million scooter sales during the US craze.
- [Red Lobster Endless Shrimp: why it went viral](https://howitspread.com/cases/red-lobster-endless-shrimp): Red Lobster’s $20 endless shrimp offer drew diners and later bankruptcy headlines.
- [Sainsbury’s “Gravy Song” Christmas ad: why it went viral](https://howitspread.com/cases/sainsburys-gravy-ad): Racist abuse of a Christmas ad led 9 supermarkets to air a joint antiracism response.
- [Scrub Daddy and Duolingo Have a Baby: why it went viral](https://howitspread.com/cases/scrub-daddy-duolingo-pregnancy): The brands’ cross-posted mascot pregnancy video drew more than 4 million TikTok viewers.
- [The Secret Lives of Mormon Wives brings MomTok to Hulu: why it went viral](https://howitspread.com/cases/secret-lives-mormon-wives-momtok-2024): A Hulu reality series reached No. 3 on Nielsen’s streaming originals chart.
- [Why DIY slime craze went viral](https://howitspread.com/cases/slime-craze-2017): DIY slime spread through social videos; Instagram's #slime tag passed 5 million posts.
- [The Body Keeps the Score: why it went viral](https://howitspread.com/cases/the-body-keeps-the-score): A trauma book became a meme; its publisher later reported over 3 million copies sold.
- [The Monkey’s record-breaking horror trailer: why it went viral](https://howitspread.com/cases/the-monkey-trailer-2025): NEON’s red-band trailer passed 43 million views in its first day, according to WaveMetrix.
- [Why The Shack went viral](https://howitspread.com/cases/the-shack): A self-published novel reached No. 1 through reader gifts, radio and retail distribution.
- [Timothée Chalamet's backless Haider Ackermann suit: why it went viral](https://howitspread.com/cases/timothee-chalamet-haider-ackermann-backless-suit): Timothée Chalamet wore a backless Haider Ackermann suit at the 79th Venice Film Festival.
- [Twitter at SXSW 2007: why it went viral](https://howitspread.com/cases/twitter-sxsw-2007): Twitter’s SXSW breakout included $11,000 in paid hallway-screen placement.
- [Usher’s Tiny Desk “Watch This”: why it went viral](https://howitspread.com/cases/usher-tiny-desk-watch-this): X displayed 62,000 seed likes as fans reused Usher’s concert ad-lib in caption jokes.
- [Yesteryear takes over BookTok: why it went viral](https://howitspread.com/cases/yesteryear-booktok-2026): A tradwife satire reached No. 1 on the US hardcover fiction chart.
- [Animal Well's community puzzle hunt: why it went viral](https://howitspread.com/cases/animal-well-puzzle-hunt-2024): Players combined grids from 50 people to solve an Animal Well puzzle.
- [Asda Buddy the Elf Christmas ad: why it went viral](https://howitspread.com/cases/asda-buddy-the-elf): Asda's Buddy the Elf Christmas ad reached 2.2 million views on its YouTube upload.
- [Aysha Harun's Glow Recipe Hue Drops Leak: why it went viral](https://howitspread.com/cases/aysha-harun-glow-recipe-hue-drops-leak): An unpaid early reveal reached a reported 3.3 million TikTok views.
- [Bills–Chiefs 13 seconds playoff thriller: why it went viral](https://howitspread.com/cases/bills-chiefs-thirteen-seconds-playoff-2022): The Bills–Chiefs playoff game peaked at 51.7 million U.S. viewers.
- [Blue Giant carries jazz manga to cinemas: why it went viral](https://howitspread.com/cases/blue-giant-jazz-anime-film-2023): A jazz manga adaptation passed ¥1 billion at the Japanese box office.
- [Burger King Subservient Chicken: why it went viral](https://howitspread.com/cases/burger-king-subservient-chicken): An interactive chicken site escaped its small seed list into blogs, forums and press.
- [Why Chinese Parents went viral](https://howitspread.com/cases/chinese-parents): A three-person studio's parenting sim peaked at 32,593 concurrent Steam players.
- [CNN+ launch and shutdown: why it went viral](https://howitspread.com/cases/cnn-plus-launch): CNN+ closed 30 days after its official launch, drawing coverage of the shutdown.
- [Why CSAA Rickroll 2.0 went viral](https://howitspread.com/cases/csaa-rickroll-2): Deloitte reported 2.2 billion earned-media impressions for an Astley insurance remake.
- [Dasha Nekrasova Donghua Jinlong glycine parody: why it went viral](https://howitspread.com/cases/dasha-nekrasova-donghua-jinlong-glycine-parody): A March 31, 2024 TikTok used an AI clone of Dasha Nekrasova's voice to praise glycine.
- [Why Duo’s Sumo Showdown went viral](https://howitspread.com/cases/duolingo-sumo-showdown): Duo wrestled Japan’s mascots; the agency claimed over 90 million total impressions.
- [EA Sports College Football 25 returns: why it went viral](https://howitspread.com/cases/ea-sports-college-football-25-return-2024): EA Sports College Football 25 returned after 11 years and led U.S. July sales.
- [Emily Mariko’s salmon rice bowl: why it went viral](https://howitspread.com/cases/emily-mariko-salmon-rice-bowl): A leftover salmon-and-rice video passed 30 million TikTok views.
- [Why Entanglement went viral](https://howitspread.com/cases/entanglement): A celebrity conversation became reaction memes, remixes and a No. 44 UK indie single.
- [Leicester City vs Chelsea, 2021 FA Cup final: why it went viral](https://howitspread.com/cases/fa-cup-final-leicester-chelsea-2021): Leicester won their first FA Cup in a final watched by a BBC peak of 9.1 million.
- [Why Getty Museum Challenge went viral](https://howitspread.com/cases/getty-museum-challenge): Getty estimated at least 100,000 household art recreations by May.
- [Glow Recipe Hue Drops: why it went viral](https://howitspread.com/cases/glow-recipe-hue-drops): Hue Drops sold an estimated $300,000 on its first day after a gifted TikTok reveal.
- [USA vs Mexico, 2021 Gold Cup final: why it went viral](https://howitspread.com/cases/gold-cup-final-usa-mexico-2021): The U.S. beat Mexico as the final averaged 7.6 million U.S. television viewers.
- [Hailey Bieber’s strawberry girl makeup: why it went viral](https://howitspread.com/cases/hailey-bieber-strawberry-girl-makeup): Bieber’s strawberry girl summer post passed 2.7 million Instagram likes.
- [LEGO Tuxedo Cat Launch: why it went viral](https://howitspread.com/cases/lego-tuxedo-cat-launch): LEGO's cat-takeover post reached 14.4 million displayed views on X.
- [Logan Moffitt’s cucumber salads: why it went viral](https://howitspread.com/cases/logan-moffitt-cucumber-salads): A cucumber-salad video series drew 12 million views for its early recipe.
- [Mailchimp’s “Did You Mean Mailchimp?”: why it went viral](https://howitspread.com/cases/mailchimp-did-you-mean-mailchimp): Nine rhyming projects drew audiences toward Mailchimp through search.
- [Mario Kart World launches with Switch 2: why it went viral](https://howitspread.com/cases/mario-kart-world-launch-2025): Mario Kart World sold 782,566 copies through Japan’s retail channel in four days.
- [Lando Norris wins the 2024 Miami Grand Prix: why it went viral](https://howitspread.com/cases/miami-grand-prix-norris-first-win-2024): Norris took his first Formula 1 win in his 110th race start.
- [Millie Marotta's Animal Kingdom: why it went viral](https://howitspread.com/cases/millie-marottas-animal-kingdom): A colouring book sold 318,987 US print copies in 2015 at BookScan-reporting outlets.
- [Nighthawks Adults Only rating mix-up: why it went viral](https://howitspread.com/cases/nighthawks-adults-only-rating-mixup): Steam wrongly rated Nighthawks Adults Only; its publisher's post about it got 1,150 likes.
- [Why Nike: For Once, Don't Do It went viral](https://howitspread.com/cases/nike-for-once-dont-do-it): Nike's anti-racism film drew a reported 6.7 million Twitter views after Adidas shared it.
- [Why Oak National Academy went viral](https://howitspread.com/cases/oak-national-academy): Teachers’ lockdown classroom reported two million lesson accesses in its first week.
- [Why Oculus Rift Kickstarter went viral](https://howitspread.com/cases/oculus-rift-kickstarter): An endorsed developer-kit Kickstarter raised $2.4 million and preceded a Facebook buyout.
- [Why Parke x Target went viral](https://howitspread.com/cases/parke-target): A shopper's TikTok of the Parke x Target sellout drew 4.1 million plays.
- [Why Persona 5: The Phantom X global launch went viral](https://howitspread.com/cases/persona-5-phantom-x-global-launch-2025): Persona 5: The Phantom X reached No. 1 on US and Japanese download charts.
- [PGL Major Copenhagen 2024: why it went viral](https://howitspread.com/cases/pgl-copenhagen-major-2024): NAVI won the first CS2 Major final before 1.85 million peak viewers.
- [PowerWash Simulator cleans up: why it went viral](https://howitspread.com/cases/powerwash-simulator-full-launch-2022): PowerWash Simulator reached 3 million players after its full launch.
- [Why Reddit API blackout went viral](https://howitspread.com/cases/reddit-api-blackout-2023): More than 7,000 subreddits went dark in protest of Reddit API pricing.
- [RHB Lembaran Baharu (Forgiveness): why it went viral](https://howitspread.com/cases/rhb-lembaran-baharu-forgiveness): RHB’s Raya film drew 45 million views on its channels, according to its award case study.
- [Why Rice Bucket Challenge went viral](https://howitspread.com/cases/rice-bucket-challenge): A rice-donation nomination chain drew over 35,000 Facebook page likes in its first week.
- [Rigoberta Bandini’s Ay mamá at Benidorm Fest: why it went viral](https://howitspread.com/cases/rigoberta-bandini-ay-mama-benidorm-2022): Ay mamá reached number one in Spain after Rigoberta Bandini’s festival performance.
- [Rivian R1T first deliveries and IPO: why it went viral](https://howitspread.com/cases/rivian-r1t-delivery-launch): Rivian began R1T deliveries before its shares rose 29% on their first trading day.
- [Running through fields of wheat: why it went viral](https://howitspread.com/cases/running-through-fields-of-wheat): Theresa May's wheat-field answer led to a spoof Facebook event with over 29,000 RSVPs.
- [Scary Movie’s leaked theater trailer: why it went viral](https://howitspread.com/cases/scary-movie-six-theater-trailer-2026): The studio reported over 300 million views of fan-recorded trailer reactions.
- [Schiaparelli faux animal heads: why it went viral](https://howitspread.com/cases/schiaparelli-faux-animal-heads): A faux lion head sparked debate and memes; one X parody drew 7.7 million live views.
- [Southwest Airlines holiday meltdown: why it went viral](https://howitspread.com/cases/southwest-christmas-meltdown-2022): Southwest canceled more than 16,700 flights during the 2022 holiday disruption.
- [Stanley x Wicked tumblers: why it went viral](https://howitspread.com/cases/stanley-wicked-tumblers): A Wicked tumbler rush reached more than four million views through an X repost.
- [Starbucks x Stanley Holiday Red Quencher: why it went viral](https://howitspread.com/cases/starbucks-stanley-holiday-red-quencher): A $49.95 holiday-red tumbler drew campouts, sell-outs and resale listings.
- [The Streamer Awards 2025: why it went viral](https://howitspread.com/cases/streamer-awards-2025): The 2025 Streamer Awards drew over one million concurrent viewers across broadcasts.
- [Why Strinova global launch went viral](https://howitspread.com/cases/strinova-global-launch-2024): A free anime shooter reached 38,043 concurrent Steam players.
- [Super Mario Maker 2's shared-course boom: why it went viral](https://howitspread.com/cases/super-mario-maker-2-launch-2019): Players uploaded 2 million courses within two weeks of the Switch game’s release.
- [Taylor Swift Treadmill Strut: why it went viral](https://howitspread.com/cases/taylor-swift-treadmill-strut): Allie Bennett's Taylor Swift treadmill routine passed 3 million TikTok views by May 2022.
- [Why Topps Project 2020 went viral](https://howitspread.com/cases/topps-project-2020): Topps' artist-designed baseball cards brought in over $38 million in reported net sales.
- [Tourism Queensland’s “Best Job in the World”: why it went viral](https://howitspread.com/cases/tourism-queensland-best-job-in-the-world): An island-caretaker recruitment campaign drew 34,684 video applications.
- [Why Twogether went viral](https://howitspread.com/cases/twogether-travel-variety-2020): A Korean travel series appeared in Netflix’s Top 10 in eight countries.
- [Why Water went viral](https://howitspread.com/cases/tyla-water): A TikTok dance helped Water reach Number 4 on the UK singles chart.
- [Venezuela wins the 2026 World Baseball Classic: why it went viral](https://howitspread.com/cases/venezuela-usa-world-baseball-classic-final-2026): Venezuela won its first WBC title before 10.784 million US TV viewers.
- [Victoria’s Secret Fashion Show return: why it went viral](https://howitspread.com/cases/victorias-secret-fashion-show-return-2024): The 2024 runway show reached 2.67 million concurrent viewers across tracked streams.
- [Why WeWork IPO collapse went viral](https://howitspread.com/cases/wework-ipo-collapse): WeWork withdrew its IPO after scrutiny of its $47 billion private valuation.
- [Why 7-Eleven’s “Always Open” went viral](https://howitspread.com/cases/7-eleven-always-open): 7-Eleven claimed $166,167 in first-week sales from its Ja’Marr Chase merchandise.
- [75 Hard Style Challenge: why it went viral](https://howitspread.com/cases/75-hard-style-challenge): A no-buy outfit challenge generated over 21,000 TikTok hashtag posts.
- [Addison Rae x Lucky Brand: why it went viral](https://howitspread.com/cases/addison-rae-lucky-brand): Lucky Brand’s CMO said its Addison Rae campaign passed 1 billion social impressions.
- [Barbie’s “Imagine the Possibilities”: why it went viral](https://howitspread.com/cases/barbie-imagine-the-possibilities): Barbie’s career role-play film reached 19 million YouTube views in its launch year.
- [Batiste’s “Hair Redemption Arc” with Jen Affleck: why it went viral](https://howitspread.com/cases/batiste-jen-affleck-redemption-arc): TikTok displayed 20.3 million views on Jen Affleck’s paid Batiste video.
- [Why Bikini Body Guides went viral](https://howitspread.com/cases/bikini-body-guides): Kayla Itsines's Bikini Body Guides were downloaded over a million times by October 2014.
- [Why Dove Evolution went viral](https://howitspread.com/cases/dove-evolution): A 75-second retouching film passed four million YouTube views by February 2007.
- [Ellen DeGeneres's Oscars selfie: why it went viral](https://howitspread.com/cases/ellen-oscars-selfie): An Oscars group selfie passed two million retweets before the broadcast ended.
- [Ford F-150 Lightning reveal: why it went viral](https://howitspread.com/cases/ford-f150-lightning-reveal): Ford’s electric F-150 drew nearly 200,000 reservations after its reveal.
- [Why ForteBank Humanity Chain went viral](https://howitspread.com/cases/fortebank-humanity-chain): ForteBank's agency claimed 16 million domestic reach for its rescue sculpture.
- [Why Fruit Ninja went viral](https://howitspread.com/cases/fruit-ninja): Halfbrick reported 6 million paid iPhone downloads as Fruit Ninja spread beyond mobile.
- [Hacks becomes a word-of-mouth comedy hit: why it went viral](https://howitspread.com/cases/hacks-word-of-mouth-2021): Hacks drew word of mouth and earned 15 Emmy nominations in its first season.
- [Haidilao’s Kemusan dance wave: why it went viral](https://howitspread.com/cases/haidilao-kemusan-dance): Employee dance videos reportedly exceeded 5 billion Douyin views during the Kemusan wave.
- [Why Hatchimals went viral](https://howitspread.com/cases/hatchimals): The $60 hatching toy sold out as parents joined queues and resale markets.
- [HubSpot’s free Website Grader: why it went viral](https://howitspread.com/cases/hubspot-website-grader): A free website score gave marketers a useful result to compare and pass along.
- [Huda Beauty Lip Contour Stain: why it went viral](https://howitspread.com/cases/huda-beauty-lip-contour-stain): Huda Beauty's Lip Contour Stain, launched in June 2025, spread on TikTok to mixed reviews.
- [Why Inscryption went viral](https://howitspread.com/cases/inscryption): Inscryption sold one million copies in under three months.
- [Why Insta Novels went viral](https://howitspread.com/cases/insta-novels): NYPL put classics in Instagram Stories and reported over 300,000 reads.
- [IShowSpeed's Africa livestream tour: why it went viral](https://howitspread.com/cases/ishowspeed-africa-tour-2025): IShowSpeed’s Africa livestream tour generated 16 million hours watched.
- [Jonathan Bailey’s The Row Flip-Flops: why it went viral](https://howitspread.com/cases/jonathan-bailey-the-row-flip-flops): The earliest located reaction to Bailey’s photocall footwear logged 2,076 views on X.
- [Jones Road What The Foundation: why it went viral](https://howitspread.com/cases/jones-road-what-the-foundation): A foundation review reached 19.1 million TikTok views and prompted Bobbi Brown’s parody.
- [Why Bara bada bastu went viral](https://howitspread.com/cases/kaj-bara-bada-bastu-2025): KAJ’s sauna song won Melodifestivalen with 164 points.
- [L’Oréal Paris CGI lipstick car: why it went viral](https://howitspread.com/cases/loreal-paris-cgi-lipstick-car): L’Oréal Paris’s CGI lipstick car passed 3.5 million Instagram plays in its launch week.
- [M-PESA’s Send Money Home launch: why it went viral](https://howitspread.com/cases/m-pesa-send-money-home-launch): Money transfers linked urban senders, rural recipients and neighborhood cash agents.
- [MAC “How To Tube Girl”: why it went viral](https://howitspread.com/cases/mac-how-to-tube-girl): MAC’s sponsored Tube Girl tutorial reached a reported 3.5 million TikTok views.
- [Why Magic: The Gathering went viral](https://howitspread.com/cases/magic-the-gathering): Magic's first printing sold out; annual revenue later reached a reported $1.72 billion.
- [Why Manforce DOT AI went viral](https://howitspread.com/cases/manforce-dot-ai): A fictional AI condom campaign claimed 43.3M views before winning a marketing award.
- [McDonald's Pokémon 25th anniversary cards: why it went viral](https://howitspread.com/cases/mcdonalds-pokemon-25th-anniversary-cards): Happy Meal Pokémon cards sold out locally as sealed boxes were listed for over $1,500.
- [Why Zuckerberg’s metaverse selfie went viral](https://howitspread.com/cases/meta-zuckerberg-metaverse-selfie): A 2022 avatar selfie drew roughly 103,000 Facebook reactions in one day.
- [Why Microsoft Recall backlash went viral](https://howitspread.com/cases/microsoft-recall-backlash): Microsoft delayed Recall for Copilot+ PCs starting at $999 after criticism.
- [Milani Fruit Fetish Lip Oil: why it went viral](https://howitspread.com/cases/milani-fruit-fetish-lip-oil): Milani’s lip oil drew over 100 TikTok videos and stock shortages, its CMO reported.
- [Why Magic: The Gathering One Ring card went viral](https://howitspread.com/cases/mtg-one-ring-card): Post Malone bought the unique One Ring card for a reported $2 million.
- [The Year of the Nepo Baby: why it went viral](https://howitspread.com/cases/new-york-year-of-the-nepo-baby): A magazine cover became chart parodies, celebrity rebuttals and $25 baby merchandise.
- [Nintendo Switch Sports revives Wii Sports: why it went viral](https://howitspread.com/cases/nintendo-switch-sports-launch-2022): Nintendo Switch Sports sold over 4 million copies in its first ten weeks.
- [Why Oddly IKEA ASMR went viral](https://howitspread.com/cases/oddly-ikea-asmr): Ogilvy reported 88 million organic impressions in the ASMR campaign’s first week.
- [The Onion bids for Infowars: why it went viral](https://howitspread.com/cases/onion-infowars-purchase-2024): The Onion offered $1.75 million for Infowars, but a judge rejected the sale.
- [Pacific Drive’s road-trip survival breakout: why it went viral](https://howitspread.com/cases/pacific-drive-survival-breakout-2024): Pacific Drive reached 18,428 concurrent Steam players in February 2024.
- [PICO PARK 2’s co-op streaming surge: why it went viral](https://howitspread.com/cases/pico-park-2-2024): The co-op sequel reached about 8,400 concurrent Steam players by September 18.
- [Why Purina’s “Puppyhood” went viral](https://howitspread.com/cases/purina-puppyhood): Purina’s paid BuzzFeed film topped June’s ad-sharing chart with over 2.6 million shares.
- [Pusha T’s Arby’s Spicy Fish Diss Track: why it went viral](https://howitspread.com/cases/pusha-t-arbys-spicy-fish-diss-track): Pusha T’s paid fish-sandwich diss passed 5.7 million Twitter views in launch week.
- [Why Quibi went viral](https://howitspread.com/cases/quibi-launch): Quibi raised $1.75 billion, launched a phone-only streamer and shut down that year.
- [Shawn Oakman Cotton Bowl photo: why it went viral](https://howitspread.com/cases/shawn-oakman-cotton-bowl-photo): A Cotton Bowl photo became a dialogue meme that fans reused 6 years later.
- [Lana Del Rey for Skims Valentine’s Day: why it went viral](https://howitspread.com/cases/skims-lana-del-rey): Launchmetrics valued the campaign’s first four days of publicity at $13.7 million.
- [Super Mario Party Jamboree: why it went viral](https://howitspread.com/cases/super-mario-party-jamboree-launch-2024): Nintendo’s party game opened with 227,569 retail sales in Japan.
- [Tabletop Simulator’s lockdown board-game surge: why it went viral](https://howitspread.com/cases/tabletop-simulator-lockdown-surge-2020): Tabletop Simulator reached 36,793 concurrent Steam players in April 2020.
- [Why Vampire Survivors went viral](https://howitspread.com/cases/vampire-survivors): Vampire Survivors reached 77,061 concurrent Steam players.
- [Why Webkinz went viral](https://howitspread.com/cases/webkinz): Webkinz shortages accompanied a rise to 5.274 million monthly US visitors.
- [Why Wendy's Twitter roasts went viral](https://howitspread.com/cases/wendys-twitter): A refrigerator reply became a roast franchise and a 5-track diss mixtape.
- [Wikipedia’s first-year contributor community: why it went viral](https://howitspread.com/cases/wikipedia-early-contributor-growth): An editable encyclopedia drew contributors from existing communities and new languages.
- [Yes We Can (will.i.am): why it went viral](https://howitspread.com/cases/yes-we-can): will.i.am’s Obama music video had 24,353,527 views on its original YouTube upload.
- [Your AI Slop Bores Me: why it went viral](https://howitspread.com/cases/your-ai-slop-bores-me): A browser game where humans play the AI drew about 50 million views in its first week.
- [100 Effed Facts About the Gender Health Gap: why it went viral](https://howitspread.com/cases/100-effed-facts-about-the-gender-health-gap): Evvy's 100 Effed Facts book sold out in less than a week, the company said.
- [Alexander Wang Ricco Celebrity Lookalikes: why it went viral](https://howitspread.com/cases/alexander-wang-ricco-lookalikes): A Ricco bag ad with celebrity lookalikes reached 1.6 million Instagram viewers.
- [Why Becoming Chinese went viral](https://howitspread.com/cases/becoming-chinese-trend-2025): A TikTok trend prompted a fruit tea video with over 2.4 million views.
- [Benito Antonio x Zara: why it went viral](https://howitspread.com/cases/benito-antonio-zara): Fan footage of Zara’s launch drew about 27,300 views; queues and stockouts made news.
- [Why Coinbase direct listing went viral](https://howitspread.com/cases/coinbase-direct-listing-2021): Coinbase shares closed at $328.28 on their first day on Nasdaq.
- [Coinbase’s “Everything Is Fine” musical: why it went viral](https://howitspread.com/cases/coinbase-everything-is-fine): A UK musical drew 35 complaints and an ASA order against its video and posters.
- [CRED’s “Being Ravi Shastri Is Fun”: why it went viral](https://howitspread.com/cases/cred-ravi-shastri-shaz): Shastri’s CRED ad reached 1.5 million X views as cricket fans shared reactions.
- [DLSS 5 Off / DLSS 5 On: why it went viral](https://howitspread.com/cases/dlss-5-off-on-memes): Nvidia's DLSS 5 reveal set off 'off/on' parodies that AP covered two days later.
- [Fall Guys Battle of the Brands: why it went viral](https://howitspread.com/cases/fall-guys-battle-of-the-brands): A public auction for Fall Guys costumes raised $1 million for SpecialEffect.
- [Ford x Sydney Sweeney: why it went viral](https://howitspread.com/cases/ford-sydney-sweeney): Ford’s Sydney Sweeney partnership claimed 94.2 million earned impressions.
- [Good Omens graphic novel Kickstarter: why it went viral](https://howitspread.com/cases/good-omens-graphic-novel-kickstarter-2023): The Good Omens graphic novel campaign drew $3,078,310 in Kickstarter pledges.
- [Grab’s “No Sweat Summer”: why it went viral](https://howitspread.com/cases/grab-no-sweat-summer): Grab said its No Sweat Summer film drew more than 32 million views by July 2024.
- [Hims & Hers’ “Sick of the System”: why it went viral](https://howitspread.com/cases/hims-hers-sick-of-the-system): EDO put the paid weight-loss ad at 7.7 times the median Super Bowl ad’s engagement.
- [Why Holy airball slideshows went viral](https://howitspread.com/cases/holy-airball-slideshows): A 3-part TikTok reveal spread from personal stories to celebrity children and brands.
- [Hold My Hand’s Jet2 meme revival: why it went viral](https://howitspread.com/cases/jet2-hold-my-hand-revival-2025): The Jet2 advert jingle soundtracked 1.3 million TikTok videos.
- [Why K18 AirWash went viral](https://howitspread.com/cases/k18-airwash): A $48 dry shampoo spread through paid demonstrations, reviews and reported sell-outs.
- [The Lord of the Rings online trailer (2000): why it went viral](https://howitspread.com/cases/lotr-fellowship-trailer): New Line reported 1,671,000 first-day downloads of its online trilogy preview.
- [Why Maps Dance went viral](https://howitspread.com/cases/maps-dance): A bathroom dance drew Joe Jonas into a TikTok copying trend within 17 days.
- [McMurtry Spéirling Drives Upside Down: why it went viral](https://howitspread.com/cases/mcmurtry-speirling-upside-down): McMurtry's April 2025 video showed its Spéirling fan car driving forward fully inverted.
- [MXit’s early South African mobile community: why it went viral](https://howitspread.com/cases/mxit-south-african-mobile-community): Low-cost mobile chat spread through recommendations to millions of registrations.
- [New Pokémon Snap's photo-sharing revival: why it went viral](https://howitspread.com/cases/new-pokemon-snap-photo-sharing-2021): Players shared photos as the game sold 194,385 Japanese physical copies in ten days.
- [Secret Garden colouring book: why it went viral](https://howitspread.com/cases/secret-garden-colouring-book): Johanna Basford's Secret Garden sold about 7.4 million copies in other languages by 2015.
- [Why Shah Rukh Khan-My-Ad went viral](https://howitspread.com/cases/shah-rukh-khan-my-ad): Cadbury's AI tool put Shah Rukh Khan in ads for local shops; WPP claims 130,000 ads.
- [SKIMS Mens All-Star campaign: why it went viral](https://howitspread.com/cases/skims-mens-all-star-campaign): Zoomph reported over 244 million impressions for SKIMS’ athlete-led menswear launch.
- [Target Pride 2023 backlash: why it went viral](https://howitspread.com/cases/target-pride-2023-backlash): Target pulled Pride items after threats; over 100 groups demanded their return.
- [Why Turbo (TURBO) went viral](https://howitspread.com/cases/turbo-token): Rhett Mankind made the Turbo memecoin with GPT-4; its market cap hit $94.5M by May 9.
- [Why Vindictus: Defying Fate demo went viral](https://howitspread.com/cases/vindictus-defying-fate-demo-2025): The free action RPG demo reached 40,911 concurrent Steam players.
- [Zhou Yaqin’s Olympic medal-biting moment: why it went viral](https://howitspread.com/cases/zhou-yaqin-medal-bite-2024): An X post of a gymnast’s podium reaction showed 8.8 million views in 2026.
- [23andMe bankruptcy and deletion rush: why it went viral](https://howitspread.com/cases/23andme-bankruptcy): After bankruptcy, 1.9 million customers requested genetic data deletion.
- [Arsenal “No More Red” kit: why it went viral](https://howitspread.com/cases/arsenal-no-more-red): Arsenal’s white kit became a reward for volunteering with 10 charity partners.
- [Baby Lasagna’s Rim Tim Tagi Dim: why it went viral](https://howitspread.com/cases/baby-lasagna-rim-tim-tagi-dim-2024): Rim Tim Tagi Dim won Croatia’s Dora and finished second at Eurovision with 547 points.
- [Why Chegg’s ChatGPT warning went viral](https://howitspread.com/cases/chegg-chatgpt-crash): Chegg shares fell 48% after its CEO said ChatGPT was slowing new customer growth.
- [Palmeiras vs Santos, 2020 Copa Libertadores final: why it went viral](https://howitspread.com/cases/copa-libertadores-final-palmeiras-santos-2021): Palmeiras won the delayed final 1-0 with a stoppage-time goal.
- [Mark Cuban Cost Plus Drug Company: why it went viral](https://howitspread.com/cases/cost-plus-drugs): A pharmacy selling generics at cost plus 15% and fees spread through posts and press.
- [Why Distracted Boyfriend went viral](https://howitspread.com/cases/distracted-boyfriend): A stock photo became a caption template while selling about 700 licences a year.
- [Durex Annu Kapoor true-friend advertisement: why it went viral](https://howitspread.com/cases/durex-annu-kapoor-true-friend): A repost of Annu Kapoor’s Durex ad showed 806,600 live X post views at lookup.
- [Why Dylan Gossett’s Coal went viral](https://howitspread.com/cases/dylan-gossett-coal-2023): The self-released song reached 13.1 million Spotify streams by September 2023.
- [Jennie for Calvin Klein: why it went viral](https://howitspread.com/cases/jennie-calvin-klein-capsule-2023): Jennie’s capsule preceded a 22% rise in Calvin Klein searches on Lyst.
- [Kai Cenat's Elden Ring Marathon: why it went viral](https://howitspread.com/cases/kai-cenat-elden-ring-marathon): Kai Cenat's week-long Elden Ring stream drew 15.6 million hours watched on Twitch.
- [Why 2025 Mid-Season Invitational went viral](https://howitspread.com/cases/league-of-legends-mid-season-invitational-2025): MSI final peaked at 3.4 million viewers, excluding mainland Chinese platforms.
- [Lemon8's US App Store surge: why it went viral](https://howitspread.com/cases/lemon8-us-influencer-push-2023): Lemon8 reached No. 10 overall on the US App Store after a creator push.
- [Why LIV Golf launch went viral](https://howitspread.com/cases/liv-golf-launch): LIV Golf launched with a $25m tournament and PGA Tour defections.
- [Loewe’s pixelated runway clothes: why it went viral](https://howitspread.com/cases/loewe-pixelated-runway-reveal): Pixelated runway clothes spread as an optical illusion, then reached stores from $590.
- [Maybelline Super Stay Vinyl Ink: why it went viral](https://howitspread.com/cases/maybelline-super-stay-vinyl-ink): Maybelline said its Indonesian TikTok Shop launch sold 3 lipsticks per second.
- [Why Croatia vs Spain: 2023 Nations League final went viral](https://howitspread.com/cases/nations-league-final-croatia-spain-2023): Spain won on penalties as 7.652 million watched the decisive minute on La 1.
- [Nike Never Done Evolving feat. Serena: why it went viral](https://howitspread.com/cases/nike-never-done-evolving-serena): Nike’s simulated Serena-versus-Serena final drew 1.7M YouTube viewers, WPP claimed.
- [NYX Fat Oil Lip Drip: why it went viral](https://howitspread.com/cases/nyx-fat-oil-lip-drip): Fat Oil reached No. 1 among Amazon beauty and personal care new releases.
- [Why Oatly barista shortage went viral](https://howitspread.com/cases/oatly-shortage): Oatly's barista shortage put cases on Amazon at asking prices of $200 or more.
- [Why Oxford Word of the Year: brain rot went viral](https://howitspread.com/cases/oxford-word-of-the-year-brain-rot): Oxford named brain rot its winner after a public vote involving over 37,000 people.
- [Phexxi’s Unhinged Microfeminism Post: why it went viral](https://howitspread.com/cases/phexxi-unhinged-microfeminism): Phexxi’s microfeminism prompt drew 12.9 million TikTok views, per its live embed.
- [Why #PopeBars went viral](https://howitspread.com/cases/pope-bars): A pope’s microphone pose became a rap-caption meme, with over 100,000 reported tweets.
- [Why Princess Peach: Showtime! went viral](https://howitspread.com/cases/princess-peach-showtime-launch-2024): Nintendo reported 1.22 million software units in the game’s first ten days.
- [Why #ReleaseTheSnyderCut went viral](https://howitspread.com/cases/release-the-snyder-cut): A fan campaign helped bring Snyder's 4-hour Justice League cut to HBO Max.
- [The Originals Fake Collection: why it went viral](https://howitspread.com/cases/renault-originals-fake-collection): Renault Argentina let fans make their own Colapinto merch; it claimed 1.4M+ X impressions.
- [Samsung Galaxy S5 Ice Bucket Challenge: why it went viral](https://howitspread.com/cases/samsung-galaxy-s5-ice-bucket-challenge): A phone took the Ice Bucket Challenge and reportedly drew 4 million views in four days.
- [Kevin James’s mysterious Matt Taylor account: why it went viral](https://howitspread.com/cases/solo-mio-matt-taylor-2025): An art teacher account drew millions of views before Kevin James’s Solo Mio.
- [Why Squishmallows went viral](https://howitspread.com/cases/squishmallows): A collector plush line spread through TikTok; its makers reported 400 million sold.
- [Super Auto Pets spreads through streamers: why it went viral](https://howitspread.com/cases/super-auto-pets-streamer-breakout-2021): The free auto battler reached 10,760 concurrent Steam players.
- [Why TapSwap went viral](https://howitspread.com/cases/tapswap): TapSwap reported 18 million daily users as its Telegram tapping game spread.
- [Why The Love Hypothesis went viral](https://howitspread.com/cases/the-love-hypothesis): A Reylo fan fiction became a BookTok romance hit with 541K print copies sold.
- [Why The Strangers: Chapter 1 masked appearances went viral](https://howitspread.com/cases/the-strangers-chapter-one-masked-marketing-2024): Masked figures promoted a horror film that opened to $11.8 million.
- [Meet the New Volvo EX90: why it went viral](https://howitspread.com/cases/volvo-ex90-moments-that-never-happen): A September safety film resurfaced in November; one X repost reached 13.8M post views.
- [Coffee in a Cone: why it went viral](https://howitspread.com/cases/coffee-in-a-cone): A Johannesburg coffee cone spread online; its founder claimed 50 million impressions.
- [Why Costco gold bars went viral](https://howitspread.com/cases/costco-gold-bars): Costco reported over $100 million in quarterly gold sales as bars sold out in hours.
- [Cuff It dance challenge: why it went viral](https://howitspread.com/cases/cuff-it-dance-challenge): A TikTok dance reached Beyonce, who curated 25 fan videos on Instagram.
- [Why DART’s asteroid impact went viral](https://howitspread.com/cases/dart-asteroid-impact): NASA reported 9.2 million views of its DART impact-footage tweet.
- [Why End of Beginning went viral](https://howitspread.com/cases/djo-end-of-beginning): TikTok travel clips helped a catalog track reach Number 1 in the UK.
- [Why DON'T SCREAM went viral](https://howitspread.com/cases/dont-scream): The developer reported 100,000 first-week sales for a microphone-controlled horror game.
- [Duolingo Bad Bunny 101: why it went viral](https://howitspread.com/cases/duolingo-bad-bunny-101): A 15-second Spanish lesson ad prepared Bad Bunny fans for the Super Bowl halftime show.
- [Why Evil Kermit went viral](https://howitspread.com/cases/evil-kermit): A dog-stealing joke became a Kermit template; its seed drew over 23,000 retweets.
- [The Game Awards Flute Guy: why it went viral](https://howitspread.com/cases/game-awards-flute-guy): A flutist became a meme; his return announcement showed 1M views on X.
- [Why Goop’s “The Diapér” went viral](https://howitspread.com/cases/goop-the-diaper): Goop’s fake luxury diaper campaign claimed over 150 million earned impressions.
- [Why Heardle went viral](https://howitspread.com/cases/heardle): Heardle, a daily song-guessing game made for eight friends, reached a million daily users.
- [Hide the Pain Harold: why it went viral](https://howitspread.com/cases/hide-the-pain-harold): A stock-photo smile became a meme in 2011 and later carried its model into public talks.
- [I Bought This After Elon Went Crazy: why it went viral](https://howitspread.com/cases/kia-after-elon-went-crazy): A Kia Norway ad joking that Elon went crazy drew a reply from Musk on X in March 2025.
- [LASTESIS’ “Un violador en tu camino”: why it went viral](https://howitspread.com/cases/lastesis-un-violador-en-tu-camino): A 2019 Chilean street performance became a repeatable international feminist protest.
- [Daniel Craig for Loewe Fall 2024: why it went viral](https://howitspread.com/cases/loewe-daniel-craig): One X repost of Daniel Craig’s Loewe portraits showed 196.7K views amid Bond jokes.
- [Lorde’s What Was That park pop-up: why it went viral](https://howitspread.com/cases/lorde-what-was-that-washington-square-2025): Hundreds gathered for Lorde in Washington Square Park.
- [Lyas’s La Watch Party: why it went viral](https://howitspread.com/cases/lyas-la-watch-party): A public runway screening grew into a series that partners claimed earned 34M impressions.
- [Mario Party Superstars brings classic boards online: why it went viral](https://howitspread.com/cases/mario-party-superstars-launch-2021): The Switch game opened with 163,256 physical sales in Japan.
- [MLBB M4 World Championship: why it went viral](https://howitspread.com/cases/mobile-legends-m4-world-championship-2023): The M4 championship peaked at 4.27 million concurrent viewers.
- [MLBB M7 World Championship: why it went viral](https://howitspread.com/cases/mobile-legends-m7-world-championship-2026): Aurora Gaming PH won an M7 final watched by 5.68 million concurrent viewers.
- [Why Needy Streamer Overload went viral](https://howitspread.com/cases/needy-streamer-overload-2022): A streamer simulation sold over 100,000 copies in its first week.
- [New Horizons’ Pluto heart: why it went viral](https://howitspread.com/cases/new-horizons-pluto-heart): NASA said the Pluto photo brought 300,000 new Instagram followers.
- [Olivia Dean’s Man I Need: why it went viral](https://howitspread.com/cases/olivia-dean-man-i-need-2025): Olivia Dean’s Man I Need reached number one on the UK singles chart.
- [Paramount+ Mountain of Entertainment: why it went viral](https://howitspread.com/cases/paramount-plus-mountain-of-entertainment): Paramount+'s Super Bowl finale reached 7.9 million YouTube views in its extended cut.
- [Why Rhode Pocket Blush went viral](https://howitspread.com/cases/rhode-pocket-blush): Two Pocket Blush shades sold out before Rhode’s New York pop-up opened.
- [Shopee 9.9 Ronaldo ad: why it went viral](https://howitspread.com/cases/shopee-ronaldo-ad): Ronaldo’s Shopee ad drew over 2 million Twitter views on release day.
- [Specsavers’ “The Misheard Version”: why it went viral](https://howitspread.com/cases/specsavers-misheard-version): Specsavers reported a 66% rise in hearing-test bookings after Astley sang wrong lyrics.
- [Give That Wolf a Banana: why it went viral](https://howitspread.com/cases/subwoolfer-give-that-wolf-a-banana-2022): Subwoolfer’s Eurovision song reached number 47 on the UK singles chart.
- [Swan Beauty’s “Acquired a Husband”: why it went viral](https://howitspread.com/cases/swan-beauty-acquired-a-husband): Swan Beauty sponsored an influencer bachelorette trip and reported 19.9M impressions.
- [Unity runtime fee backlash: why it went viral](https://howitspread.com/cases/unity-runtime-fee-2023): Unity revised its per-install fee after 16 studios turned off its ads.
- [Usher’s Super Bowl halftime show: why it went viral](https://howitspread.com/cases/usher-super-bowl-halftime-show-2024): Usher’s halftime performance averaged 129.3 million U.S. viewers.
- [Why Valentino Pink PP went viral](https://howitspread.com/cases/valentino-pink-pp): Farfetch reported an 80% private-client engagement lift for Pink PP early access.
- [Vaseline Heritage Day 2025: why it went viral](https://howitspread.com/cases/vaseline-heritage-day-2025): Vaseline South Africa's Heritage Day post drew 2.2 million initial views, its entry said.
- [Why Volkswagen Das Chair went viral](https://howitspread.com/cases/volkswagen-das-chair): A 60-second office-chair advertisement crossed from Norwegian trade coverage to CNN.
- [Lyon vs Barcelona, 2022 Champions League final: why it went viral](https://howitspread.com/cases/womens-champions-league-final-lyon-barcelona-2022): Lyon beat Barcelona 3-1 to regain the Women’s Champions League title.
- [2025 French Open men’s singles final: why it went viral](https://howitspread.com/cases/alcaraz-sinner-french-open-final-2025): Alcaraz saved three championship points to win a 5-hour, 29-minute French Open final.
- [Why Avatarify went viral](https://howitspread.com/cases/avatarify): Photo-animation app Avatarify was downloaded over 6 million times from February 2021.
- [BLAST.tv Paris Major 2023: why it went viral](https://howitspread.com/cases/blast-paris-csgo-major-2023): The final CS:GO Major reached 1.53 million peak concurrent viewers.
- [Why Blue Lock: Episode Nagi went viral](https://howitspread.com/cases/blue-lock-episode-nagi-global-box-office-2024): A Blue Lock spin-off film earned over $23.3 million worldwide, its owners said.
- [Calm Ad Space of Silence: why it went viral](https://howitspread.com/cases/calm-election-night-silence): Calm’s silent election ad drew reposts and a reported App Store rise of over 100 places.
- [Carrier Plant-Move Announcement Video: why it went viral](https://howitspread.com/cases/carrier-plant-move-video): An employee video of Carrier’s relocation announcement passed 3.4 million YouTube views.
- [Chevrolet A Holiday to Remember: why it went viral](https://howitspread.com/cases/chevrolet-a-holiday-to-remember): One repost of Chevrolet’s holiday film drew 9.1 million X post views.
- [CRED’s Rejection with Gautam Gambhir: why it went viral](https://howitspread.com/cases/cred-gautam-gambhir-rejection): A 15-second AI ice-cream ad drew trade reviews and arguments about creativity.
- [Why Cronut went viral](https://howitspread.com/cases/cronut): A $5 croissant-doughnut hybrid drew queues and international imitations.
- [Currys Gen Z Script: why it went viral](https://howitspread.com/cases/currys-gen-z-script): Currys reported 12 million organic views across channels for its slang-script video.
- [Doja Cat’s Streets and the Silhouette Challenge: why it went viral](https://howitspread.com/cases/doja-cat-streets-silhouette-challenge-2021): A TikTok silhouette trend revived Streets, which reached No. 16 on the Hot 100.
- [Gap brown hoodie revival: why it went viral](https://howitspread.com/cases/gap-brown-hoodie-revival): TikTok demand brought back a brown Gap hoodie reported at up to $300 on resale sites.
- [Grand Theft Auto III: why it went viral](https://howitspread.com/cases/grand-theft-auto-iii): Rockstar reported over 11 million GTA III units sold amid TV mentions and lawsuits.
- [Full Steam Ahead with Francis Bourgeois: why it went viral](https://howitspread.com/cases/gucci-north-face-francis-bourgeois-full-steam-ahead): Highsnobiety’s trainspotter fashion campaign post drew 94,103 Instagram likes.
- [Why KitKat Iftar Bar went viral](https://howitspread.com/cases/kitkat-iftar-bar): A Ramadan giveaway campaign reported over two million impressions in its first week.
- [Kodak pharmaceutical pivot stock spike: why it went viral](https://howitspread.com/cases/kodak-pharma-pivot-stock-spike-2020): Kodak shares reached $60 after news of a proposed federal pharmaceutical loan.
- [Why 2023 Mid-Season Invitational went viral](https://howitspread.com/cases/league-of-legends-mid-season-invitational-2023): MSI 2023 peaked at 2,297,919 concurrent viewers outside Chinese platforms.
- [Why Legends & Lattes went viral](https://howitspread.com/cases/legends-and-lattes): A self-published cozy fantasy sold 258,000 trade paper copies, Publishers Weekly reported.
- [MLBB M6 World Championship: why it went viral](https://howitspread.com/cases/mobile-legends-m6-world-championship-2024): Fnatic ONIC PH won M6 as the final reached 4.13 million peak viewers.
- [The Best Place in the World to Have Herpes: why it went viral](https://howitspread.com/cases/new-zealand-best-place-to-have-herpes): A herpes charity campaign reported 22 million PR impressions.
- [Why OMHU’s “Iconic Dupe” went viral](https://howitspread.com/cases/omhu-the-iconic-dupe): OMHU sold 100 dupes of its own TEDDY sofa beside knockoffs on Temu, Etsy and dupe.com.
- [Why Pokémon Concierge went viral](https://howitspread.com/cases/pokemon-concierge-netflix-stop-motion-2023): The series reached Netflix’s global non-English TV top ten for two weeks.
- [Quora opens Poe to the public: why it went viral](https://howitspread.com/cases/quora-poe-ai-chatbot-launch-2023): Poe drew an estimated 253,530 mobile downloads in its first public month.
- [Why Silent walking went viral](https://howitspread.com/cases/silent-walking): Walking without headphones became a TikTok trend in 2023; one video passed 450,000 views.
- [Why Taco Liberty Bell went viral](https://howitspread.com/cases/taco-liberty-bell): Taco Bell's 1996 purchase hoax drew protests, a denial and a White House joke.
- [Tems’ view-blocking Oscars gown: why it went viral](https://howitspread.com/cases/tems-lever-couture-oscars-gown-2023): A joke about Tems’ Oscars gown had 27 million views on X.
- [Why Nasty went viral](https://howitspread.com/cases/tinashe-nasty): A viral dance edit helped Nasty reach Number 66 on the UK singles chart.
- [Why Tiny Glade went viral](https://howitspread.com/cases/tiny-glade): Developers reported 616,000 copies sold in less than a month.
- [Tommy Cash’s Espresso Macchiato at Eurovision: why it went viral](https://howitspread.com/cases/tommy-cash-espresso-macchiato-eurovision-2025): Tommy Cash’s coffee-themed Eurovision song finished third in 2025.
- [Trader Joe’s mini canvas totes: why it went viral](https://howitspread.com/cases/trader-joes-mini-canvas-totes): The $2.99 bags drew store crowds and a resale market.
- [The Washington Post’s TikTok: why it went viral](https://howitspread.com/cases/washington-post-tiktok): Newsroom skits took The Washington Post to about 2.1 million TikTok followers.
- [Why Whopper Sacrifice went viral](https://howitspread.com/cases/whopper-sacrifice): A Facebook coupon app reported 233,906 friendship deletions before it closed.
- [Why Barcelona vs Chelsea: 2021 women’s final went viral](https://howitspread.com/cases/womens-champions-league-final-barcelona-chelsea-2021): Barcelona won 4–0 and a Catalan broadcast drew 1.67 million cumulative viewers.
- [Why BBC Bitesize Daily went viral](https://howitspread.com/cases/bbc-bitesize-daily): BBC said three million children used its new lockdown lessons on launch day.
- [Why Beat Saber went viral](https://howitspread.com/cases/beat-saber): A three-person studio's VR rhythm game teaser drew 1.5 million views before launch.
- [Why Binance #CryptoCelebAlert went viral](https://howitspread.com/cases/binance-cryptocelebalert): Binance claimed 55,000 Twitter ad clicks during the Super Bowl’s first quarter.
- [CazéTV at the 2022 World Cup: why it went viral](https://howitspread.com/cases/cazetv-2022-world-cup-creator-broadcast): A creator-led World Cup channel gained more than 5.5 million YouTube subscribers.
- [Coral Island’s farming sim debut: why it went viral](https://howitspread.com/cases/coral-island-steam-debut-2022): Crowdfunded Coral Island debuted at No. 10 on Steam’s weekly revenue chart.
- [Danielle Marcan's 'Weird Chanel Foundation' TikTok: why it went viral](https://howitspread.com/cases/danielle-marcan-chanel-water-fresh-review): Danielle Marcan's TikTok trying a 'weird Chanel foundation' had 10.2 million plays.
- [Why Denny’s Zoom-In Tweet went viral](https://howitspread.com/cases/dennys-zoom-in-tweet): A pancake photo puzzle earned 30 million impressions, according to Denny’s award entry.
- [Fazit Glitter Freckle Patches: why it went viral](https://howitspread.com/cases/fazit-glitter-freckle-patches): Fazit reported over $1 million in freckle-patch sales after Taylor Swift wore them.
- [Heliot Emil Man on Fire: why it went viral](https://howitspread.com/cases/heliot-emil-man-on-fire): A burning runway performer drew over 1.2 million views on the brand’s Instagram reel.
- [IKEA x Gustaf Westman VINTERFINT: why it went viral](https://howitspread.com/cases/ikea-gustaf-westman-vinterfint): IKEA’s 12-piece Westman collection drew queues, sell-outs and TikTok criticism.
- [Why Immaculate Grid went viral](https://howitspread.com/cases/immaculate-grid): Brian Minter's baseball trivia grid averaged about 200,000 weekday players by July 2023.
- [The Joe Rogan Experience on Spotify: why it went viral](https://howitspread.com/cases/joe-rogan-spotify): Spotify's Rogan deal, initially reported above $100 million, faced an artist boycott.
- [Julie’s “Your Friends with Benefits”: why it went viral](https://howitspread.com/cases/julie-your-friends-with-benefits): Julie reported over 9.4 million TikTok views for its two-count contraceptive commercial.
- [Manus AI agent invite frenzy: why it went viral](https://howitspread.com/cases/manus-ai-agent-2025): A viral AI agent demo helped drive a waitlist reported at two million.
- [Nina Pool and Shelby Ann Bell’s Thayers Milky Mist Hack: why it went viral](https://howitspread.com/cases/nina-pool-shelby-ann-bell-thayers-milky-mist-hack): A TikTok toner hack became Thayers’ $14.99 Hydrating Milky Mist.
- [Our Place Always Pan: why it went viral](https://howitspread.com/cases/our-place-always-pan): The Always Pan drew a reported 30,000-person waitlist as Instagram promotion spread.
- [Why Philae’s comet landing went viral](https://howitspread.com/cases/philae-comet-landing): Philae’s landing and 57-hour science mission traveled through tweets and cartoons.
- [Why Popeyes’ “pope yes” went viral](https://howitspread.com/cases/popeyes-pope-yes): MediaPost reported 445,000 likes on Popeyes' papal-election X post by the next afternoon.
- [Why POUND Rockout. Workout. went viral](https://howitspread.com/cases/pound-rockout-workout): POUND, a drumstick workout launched in 2011, says it reached 107 countries by 2022.
- [SKIMS Ultimate Nipple Bra launch campaign: why it went viral](https://howitspread.com/cases/skims-ultimate-nipple-bra-campaign): A $62 bra sold out after a climate spoof drew criticism and breast-cancer survivor praise.
- [Tom Birts's Fake easyJet Half-Price Ad: why it went viral](https://howitspread.com/cases/tom-birts-easyjet-half-price-mock-ad): Birts reported over a million impressions for his unofficial easyJet mock ad.
- [Why Excitable Edgar went viral](https://howitspread.com/cases/waitrose-excitable-edgar): The retailers reported 38 million social views for their Christmas dragon advert.
- [Woman yelling at a cat: why it went viral](https://howitspread.com/cases/woman-yelling-at-cat): A Twitter pairing of a TV still and Smudge’s photo drew over 78,000 retweets.
- [Xiaomi YU7 SUV launch: why it went viral](https://howitspread.com/cases/xiaomi-yu7-suv-launch-2025): Xiaomi reported 289,000 YU7 orders in the first hour.
- [Why Alto's Adventure went viral](https://howitspread.com/cases/altos-adventure): Snowman says its game Alto's Adventure reached #1 in Top Paid charts worldwide.
- [AS Roma missing-children transfer videos: why it went viral](https://howitspread.com/cases/as-roma-missing-children-videos): Roma reported 14 missing children found after featuring them in transfer videos.
- [Assistant to the Villain: why it went viral](https://howitspread.com/cases/assistant-to-the-villain): A TikTok skit became a novel that sold 35,544 US print copies in its first week.
- [BYD Yangwang U9 Pothole Jump: why it went viral](https://howitspread.com/cases/byd-yangwang-u9-pothole-jump): BYD claimed a six-metre leap in a driverless demo that became a joke about local roads.
- [BYJU'S and Lionel Messi: why it went viral](https://howitspread.com/cases/byjus-messi-ambassador): BYJU'S unveiled Messi after announcing 2,500 job cuts; the ambassador deal later stalled.
- [Dome Keeper digs into Steam: why it went viral](https://howitspread.com/cases/dome-keeper-indie-breakout-2022): Dome Keeper reached 6,883 concurrent Steam players on its launch day.
- [Why Focus Friend went viral](https://howitspread.com/cases/focus-friend-app-surge-2025): A knitting bean helped Focus Friend reach No. 1 among free US iPhone apps.
- [Why Forever 21 bankruptcy went viral](https://howitspread.com/cases/forever-21-bankruptcy-2019): Forever 21 filed for bankruptcy and planned more than 200 store closures.
- [Good Boy dog-perspective trailer: why it went viral](https://howitspread.com/cases/good-boy-trailer-2025): A dog-perspective horror trailer reached 2.2 million YouTube views in a week.
- [Ina Garten’s brownie pudding revival: why it went viral](https://howitspread.com/cases/ina-garten-brownie-pudding-2025): A brownie pudding seen on TV in 2008 returned to TikTok holiday feeds.
- [Jacquemus Le Bambino bag buses: why it went viral](https://howitspread.com/cases/jacquemus-giant-bag-buses): A CGI bag-bus clip drew 49 million views, its maker claimed.
- [Jay's Virtual Pub Quiz: why it went viral](https://howitspread.com/cases/jays-virtual-pub-quiz): Jay Flynn's lockdown quiz for friends drew a record 182,513 households on YouTube.
- [Why K18 Tumblehair went viral](https://howitspread.com/cases/k18-tumblehair): K18 rolled a giant hairball through Manhattan and reported over 15 million users reached.
- [Nebulossa's Zorra at Benidorm Fest: why it went viral](https://howitspread.com/cases/nebulossa-zorra-benidorm-fest-2024): Zorra topped Spain’s viral chart before winning Benidorm Fest with 156 points.
- [Off-White x Nike 'The Ten': why it went viral](https://howitspread.com/cases/off-white-nike-the-ten): StockX recorded a $3,000 Jordan 1 resale during The Ten's launch.
- [Why Party City shutdown went viral](https://howitspread.com/cases/party-city-closure-2025): Party City began a shutdown and later received a $20 million bid for its brand assets.
- [Peloton's And Just Like That response ad: why it went viral](https://howitspread.com/cases/peloton-and-just-like-that-response): Peloton's Mr. Big reply drew a reported 4.6 million Twitter views before its withdrawal.
- [Reformation You’ve Got the Power with Monica Lewinsky: why it went viral](https://howitspread.com/cases/reformation-youve-got-the-power): Reformation's voting campaign with Monica Lewinsky drew over 150 press stories, it said.
- [SKIMS White Lotus Valentine’s Day campaign: why it went viral](https://howitspread.com/cases/skims-white-lotus-valentines): White Lotus stars fronted a SKIMS ad whose TikTok placement passed 1.1 million views.
- [Why Always #LikeAGirl went viral](https://howitspread.com/cases/always-likeagirl): The campaign reported more than 85 million global video views.
- [Why Archero went viral](https://howitspread.com/cases/archero): Habby's one-thumb roguelike Archero earned an estimated $8.5 million in its first month.
- [At Dead Of Night: why it went viral](https://howitspread.com/cases/at-dead-of-night): Markiplier's seven At Dead Of Night episodes drew 23.5 million views by March 2021.
- [Bath & Body Works Snowed In candle controversy: why it went viral](https://howitspread.com/cases/bath-body-works-snowed-in-candle): Bath & Body Works withdrew a candle after KKK comparisons; an eBay seller asked $350.
- [Why Cal AI went viral](https://howitspread.com/cases/cal-ai): Cal AI grew through paid creators and reported over $40 million in trailing-year sales.
- [Chris Froome's Factor ASMR: why it went viral](https://howitspread.com/cases/chris-froome-factor-asmr): Chris Froome’s Bentley parody showed a live, rounded 3M views on X.
- [Dollar Tree raises its price to $1.25: why it went viral](https://howitspread.com/cases/dollar-tree-1-25): Dollar Tree’s $1.25 price became an inflation joke and a shopper grievance.
- [Why First black-hole image went viral](https://howitspread.com/cases/first-black-hole-image): An image made with 8 telescopes became the subject of online comparisons.
- [Why Friend.tech went viral](https://howitspread.com/cases/friend-tech): The crypto social app generated $7.2 million in cumulative protocol revenue.
- [Lowe's Black Friday Bucket Giveaway 2025: why it went viral](https://howitspread.com/cases/lowes-black-friday-bucket-2025): Lowe’s estimated 359 million organic reach as shoppers shared bucket hauls and prize wins.
- [Why Stadium Pulse went viral](https://howitspread.com/cases/stadium-pulse): A College Football 25 noise meter became a meme; the earliest known post has 58,853 likes.
- [The Song of Achilles: why it went viral](https://howitspread.com/cases/the-song-of-achilles): Crying videos helped a decade-old novel reach No. 1 on a US bestseller list.
- [Caitlin Phillimore’s Uniqlo bag video: why it went viral](https://howitspread.com/cases/uniqlo-round-mini-shoulder-bag): The under-$20 bag topped Lyst’s hottest-product ranking in early 2023.
- [Ajax Three Little Birds Bob Marley kit: why it went viral](https://howitspread.com/cases/ajax-bob-marley-kit): Ajax's Bob Marley kit set a 1-day shirt-sales record, according to the club.
- [Why Color Road! went viral](https://howitspread.com/cases/color-road): Voodoo's Color Road! ranked 12th among 2018's new mobile games by worldwide downloads.
- [Ford Fiesta Movement, 2009: why it went viral](https://howitspread.com/cases/ford-fiesta-movement-2009-agent-missions): Ford’s creator campaign reported more than 50,000 interested prospects by October 6.
- [Moshions’s South Sudan Olympic Suits: why it went viral](https://howitspread.com/cases/moshions-south-sudan-uniforms): A reaction to South Sudan’s Olympic suits drew 142,743 likes on X by October 2026.
- [Why NaNoWriMo early expansion went viral](https://howitspread.com/cases/nanowrimo-early-expansion): A 21-person writing experiment grew to roughly 5,000 participants in its third year.
- [Why Ni Una Menos went viral](https://howitspread.com/cases/ni-una-menos-first-mobilization): A May 11 call helped mobilise Argentina’s June 3, 2015 protests against femicide.
- [Why PayPal referral bonus went viral](https://howitspread.com/cases/paypal-referral-bonus): PayPal offered $10 to new users and referrers as sellers carried it onto eBay.
- [Why Tickle Me Elmo went viral](https://howitspread.com/cases/tickle-me-elmo): Tickle Me Elmo sold about one million dolls during a Christmas shortage.
- [Twitter Blue $8 verification: why it went viral](https://howitspread.com/cases/twitter-blue-verification): Twitter sold checks for $7.99, then paused sign-ups after accounts impersonated brands.
- [Vaseline’s “The Real Nigerian Prince”: why it went viral](https://howitspread.com/cases/vaseline-real-nigerian-prince): Leo reported 10,808 WhatsApp interactions after Vaseline's Nigerian prince ad spread.
- [Yeezy Gap’s construction-bag display photo: why it went viral](https://howitspread.com/cases/yeezy-gap-construction-bags-viral-photo): A shopper’s photo of Yeezy Gap’s floor bags has 54K likes; Ye defended the display on TV.
- [Why Dura Challenge went viral](https://howitspread.com/cases/dura-challenge): The #DuraChallenge for Daddy Yankee's 2018 single drew dancers aged up to 90, and Oprah.
- [Why Dyson Airwrap went viral](https://howitspread.com/cases/dyson-airwrap): Dyson built 642 prototypes before its Airwrap spread through tutorials and stockouts.
- [Why Goatseus Maximus (GOAT) went viral](https://howitspread.com/cases/goatseus-maximus): An AI-endorsed memecoin reached a $268 million market value within its first week.
- [Kov Essentials claw clips: why it went viral](https://howitspread.com/cases/kov-essentials-claw-clips): Particl estimated 89 Daily Clips in Honey sold in April 2025.
- [MAC’s “MAC Is at Sephora” with Rob Rausch: why it went viral](https://howitspread.com/cases/mac-rob-rausch-sephora): MAC launched at Sephora US with The Traitors winner Rob Rausch and reported 9.7M views.
- [Maggie Smith for Loewe: why it went viral](https://howitspread.com/cases/maggie-smith-loewe): Loewe’s Maggie Smith campaign post showed 224,596 Instagram likes on its live counter.
- [Sylvanian Drama for Marc Jacobs: why it went viral](https://howitspread.com/cases/marc-jacobs-sylvanian-drama): A commissioned toy soap opera drew nearly 2 million Instagram likes.
- [Why Olaplex went viral](https://howitspread.com/cases/olaplex): A salon bond builder made an estimated $10 million in launch-year North American sales.
- [Why Out West Challenge went viral](https://howitspread.com/cases/out-west-challenge): A December 2019 TikTok dance by Nicole Bloomgarden reached Fortnite and The Tonight Show.
- [Renault Scenic’s Tesla-Detecting Billboard: why it went viral](https://howitspread.com/cases/renault-scenic-tesla-billboard): Renault UK’s billboard video showed 16,287 YouTube views on its live counter.
- [Why Safaera went viral](https://howitspread.com/cases/safaera): Safaera reached No. 1 in Spain as dance and family-reaction videos spread.
- [Why The Midnight Library went viral](https://howitspread.com/cases/the-midnight-library): Matt Haig’s novel reached 15 million reported sales after TV book clubs and BookTok.
- [Viktor & Rolf upside-down gowns: why it went viral](https://howitspread.com/cases/viktor-rolf-upside-down-gowns): A 2023 couture show turned upside-down gowns into reaction posts and memes.
- [Why bungeeWORKOUT went viral](https://howitspread.com/cases/bungee-workout): A Bangkok bungee dance class spread on Facebook; the brand says it reached 18 countries.
- [Why Cadbury Gorilla went viral](https://howitspread.com/cases/cadbury-gorilla): A television gorilla performance became a replayable online spectacle and inspired spoofs.
- [Why Chipotle Lid Flip went viral](https://howitspread.com/cases/chipotle-lid-flip): Its agency reported 110,000 TikTok submissions in six days for an employee’s lid flip.
- [Duolingo Deutschland TikTok launch: why it went viral](https://howitspread.com/cases/duolingo-deutschland-launch): Duolingo's German TikTok gained over 75,000 followers in three months, its agency said.
- [Marc Jacobs’s Flaming Anniversary Cake: why it went viral](https://howitspread.com/cases/marc-jacobs-40th-anniversary-cake): The flaming anniversary-cake video passed seven million Instagram views.
- [Why Sapiens went viral](https://howitspread.com/cases/sapiens-book): Publisher-reported sales of Harari’s history book reached 25 million copies worldwide.
- [Why Welcome to Featherstone went viral](https://howitspread.com/cases/welcome-to-featherstone): CMU’s college satire generated over 18M impressions, its agency claimed.
- [Why AirPods memes went viral](https://howitspread.com/cases/airpods-memes): One AirPods wealth joke drew over 150,000 likes as owners became the punchline.
- [Why Bad Luck Brian went viral](https://howitspread.com/cases/bad-luck-brian): A yearbook-photo meme brought its subject an estimated $15,000 to $20,000 in licensing.
- [Why Beautiful Drew Chair went viral](https://howitspread.com/cases/beautiful-drew-chair): Drew Barrymore’s $298 swivel chair sold out and spread through TikTok shopping videos.
- [Facebook launch at Harvard: why it went viral](https://howitspread.com/cases/facebook-harvard-launch): TheFacebook spread from Harvard to one million active users by year-end.
- [Geocaching and the first cache: why it went viral](https://howitspread.com/cases/geocaching-first-cache-and-replication): A GPS treasure hunt grew from one Oregon bucket to 75 listed caches in four months.
- [Why Grüns Superfood Gummies went viral](https://howitspread.com/cases/gruns-superfood-gummies): Grüns' bear-shaped greens gummies grew into a company valued at a reported $500 million.
- [Why Leadway’s “No Looseguard” went viral](https://howitspread.com/cases/leadway-no-looseguard): Leadway's No Looseguard insurance ads used Nigerian street slang and claimed 14M views.
- [Milk Makeup Cooling Water Jelly Tint: why it went viral](https://howitspread.com/cases/milk-makeup-cooling-water-jelly-tint): Milk reported selling roughly 400,000 Jelly Tints in their first three months.
- [Ozempic TikTok trend and shortage: why it went viral](https://howitspread.com/cases/ozempic-tiktok-shortage): Ozempic entered the FDA shortage list in 2022 as weight-loss posts spread on TikTok.
- [Plufl Human Dog Bed Reveal: why it went viral](https://howitspread.com/cases/plufl-human-dog-bed-reveal): The founders reported $1 million in sales before shipping their viral human dog bed.
- [Rich Dad Poor Dad: why it went viral](https://howitspread.com/cases/rich-dad-poor-dad): A self-published personal-finance book reached a reported 20 million worldwide sales.
- [Tractor Supply DEI rollback: why it went viral](https://howitspread.com/cases/tractor-supply-dei-rollback): A 3-week X campaign preceded Tractor Supply dropping DEI roles and climate goals.
- [AI action figure starter packs: why it went viral](https://howitspread.com/cases/ai-action-figures): Visibrain reported over 4.1 million reactions as boxed AI portraits spread to brands.
- [Why Coors Light's Out went viral](https://howitspread.com/cases/coors-light-s-out): Coors Light reported its $17 empty replica cans sold out after Ohtani damaged its ad.
- [JW Anderson Pigeon Clutch: why it went viral](https://howitspread.com/cases/jw-anderson-pigeon-clutch): The $890 pigeon clutch sold out as filming photos and unboxings spread.
- [Why Sidemen Charity Match went viral](https://howitspread.com/cases/sidemen-charity-match): The Sidemen’s London Stadium charity match raised a reported £2.4 million.
- [Why Duolingo Push went viral](https://howitspread.com/cases/duolingo-push): Duolingo's fake owl reminder service drew a producer-reported 7 million video views.
- [e.l.f.’s “Faithful” with Maura Higgins: why it went viral](https://howitspread.com/cases/elf-maura-higgins-faithful): e.l.f.'s Maura Higgins post after The Traitors drew 44K likes and a reply from MAC.
- [Why KFC Double Down went viral](https://howitspread.com/cases/kfc-double-down): KFC reported selling 10 million breadless chicken sandwiches after its national rollout.
- [Maybelline Sky High CGI lashes: why it went viral](https://howitspread.com/cases/maybelline-sky-high-cgi-lashes): Its maker reports 76 million views for a CGI mascara ad set on London transport.
- [Patagonia’s “Don’t Buy This Jacket”: why it went viral](https://howitspread.com/cases/patagonia-dont-buy-this-jacket): A 2011 Black Friday ad turned an anti-consumption message into a retail debate.
- [How often do you think about the Roman Empire?: why it went viral](https://howitspread.com/cases/roman-empire-trend): A partner-question meme ranked No. 1 in Google’s US Year in Search “Trends” category.
- [Pat McGrath Labs Gold 001: why it went viral](https://howitspread.com/cases/pat-mcgrath-gold-001): McGrath reported a 1,000-unit sell-out after free gold makeovers in Paris.
- [Nicola Coughlan for Skims Soft Lounge: why it went viral](https://howitspread.com/cases/skims-nicola-coughlan): Skims’s campaign video showed 128,124 likes on its live Instagram counter.
- [The Million Dollar Homepage: why it went viral](https://howitspread.com/cases/the-million-dollar-homepage): A student’s pixel billboard sold out after drawing bloggers, news coverage and imitators.
- [Why Pepe (PEPE) went viral](https://howitspread.com/cases/pepe-token): A frog-themed Ethereum token reached a reported $1.8 billion market value.
- [Why Alphabear went viral](https://howitspread.com/cases/alphabear): Spry Fox's word game Alphabear passed one million downloads within a month of release.
- [Why dogwifhat (WIF) went viral](https://howitspread.com/cases/dogwifhat-token): A Solana dog meme token reached a reported $4.3 billion market capitalization.
- [Klarna CEO's AI Marketing Savings Post: why it went viral](https://howitspread.com/cases/klarna-ceo-ai-marketing-costs): The CEO's AI savings post drew backlash; one reply showed 109.3K views.
- [Laszlo Gaal’s AI Volvo spec ad: why it went viral](https://howitspread.com/cases/laszlo-gaal-ai-volvo-for-life): An unofficial AI Volvo film reached 12.3K views on its original X post.
- [Pinduoduo’s early team-purchase loop: why it went viral](https://howitspread.com/cases/pinduoduo-team-purchase-early-growth): Group discounts encouraged invitations as quarterly average app users reached 195 million.
- [Sarah Cheung's Brow Tint Lip Liner Hack: why it went viral](https://howitspread.com/cases/sarah-cheung-brow-tint-lip-liner-hack): A brow-tint lip liner tutorial reached 2.1 million views and inspired a lip-safe product.
- [Sabrina Carpenter for Skims Spring 2024: why it went viral](https://howitspread.com/cases/skims-sabrina-carpenter): Launchmetrics estimated $5.5 million in media impact value for the celebrity campaign.
- [Why Success Kid went viral](https://howitspread.com/cases/success-kid): A captioned baby photograph later helped a family fundraiser pass $86,000.
- [Things We Never Got Over: why it went viral](https://howitspread.com/cases/things-we-never-got-over): A self-published romance became a BookTok hit; its publisher claimed 1.6 million sales.
- [Natalie Rose’s 3-2-8 Method: why it went viral](https://howitspread.com/cases/natalie-rose-3-2-8-method): Natalie Rose's 3-2-8 workout plan spread on TikTok; one of her clips has 3.1M views.
- [Why Nerdle went viral](https://howitspread.com/cases/nerdle): Nerdle, a math take on Wordle, claimed over 1 million players within weeks of launch.
- [Why Running Flan Club went viral](https://howitspread.com/cases/running-flan-club): A Paris running club drew more than 200 people to outings ending with a slice of flan.
- [Einstein AI Homework Agent: why it went viral](https://howitspread.com/cases/einstein-ai-homework-agent): A homework bot drew a claimed 124,000 visitors, then vanished after legal demands.
- [Nature Made Pickle-Flavored Multivitamin Gummies: why it went viral](https://howitspread.com/cases/nature-made-pickle-flavored-gummies): Nature Made said its limited-edition pickle gummy restock sold out in under 1 minute.
- [The Psychology of Money: why it went viral](https://howitspread.com/cases/the-psychology-of-money): Harriman House reported over 10 million copies sold of Morgan Housel’s finance book.
- [Why Byte went viral](https://howitspread.com/cases/byte): Vine co-founder Dom Hofmann's app Byte had an estimated 1.3 million downloads in week one.
- [BookCrossing’s early travelling books: why it went viral](https://howitspread.com/cases/bookcrossing-launch): Labelled books recruited their next readers into an online tracking community.
- [BYD's narrow-space tank turn: why it went viral](https://howitspread.com/cases/byd-narrow-space-tank-turn): A June 7 X clip of a BYD sedan turning in place drew press in six languages.
- [Kerri Strug's one-legged vault: why it went viral](https://howitspread.com/cases/kerri-strug-1996): An injured-ankle vault became the story of America's first women's team gold in 1996.
- [Linux’s announcement and contributor response: why it went viral](https://howitspread.com/cases/linux-announcement-and-contributor-response): A hobby-kernel announcement became a shared project through feedback and reusable code.
- [Why Palau Pledge went viral](https://howitspread.com/cases/palau-pledge): A passport pledge reached 97,000 visitors, alongside international coverage.
- [Why parkrun went viral](https://howitspread.com/cases/parkrun-bushy-park-replication): A gathering of 13 runners became a weekly format volunteers reproduced elsewhere.
- [Why Ryanair on TikTok went viral](https://howitspread.com/cases/ryanair-tiktok): Ryanair said its 'Couch Boy' TikTok reached 39 million views.
- [Why Alto's Odyssey went viral](https://howitspread.com/cases/altos-odyssey): Snowman's Alto's Odyssey entered the UK paid iPhone games chart at No. 5 in launch week.
- [Sol de Janeiro Delícia Drench Body Butter: why it went viral](https://howitspread.com/cases/sol-de-janeiro-delicia-drench-spider-rumor): A 1-star Sephora review became a spider rumor, then an April Fools' product parody.
- [Why Owala FreeSip went viral](https://howitspread.com/cases/owala-freesip): A bottle hashtag reached 272 million TikTok views as limited editions drew resellers.
- [Nubank’s early invitation loop: why it went viral](https://howitspread.com/cases/nubank-invitation-launch): Early customers traded invitations while Nubank’s reported waiting list reached 100,000.
- [Why Lather Against Ebola went viral](https://howitspread.com/cases/ice-bucket-style-lather-against-ebola): An Ivorian blogger adapted the bucket challenge into a local awareness campaign.
- [IKEA Better Late Than Never: why it went viral](https://howitspread.com/cases/ikea-better-late-than-never): IKEA revived old viral challenges; its agency reported 79% more loyalty sign-ups.
- [Why Pebble Kickstarter launch went viral](https://howitspread.com/cases/pebble-kickstarter-launch): A smartwatch crowdfunding launch attracted 68,929 backers before production.

## Collections
- [Viral marketing campaigns](https://howitspread.com/viral/campaigns): 486 cases
- [Viral products](https://howitspread.com/viral/products): 153 cases
- [Viral food and drinks](https://howitspread.com/viral/food): 35 cases
- [Viral apps](https://howitspread.com/viral/apps): 98 cases
- [Viral movie marketing](https://howitspread.com/viral/movies): 109 cases
- [Viral TV shows](https://howitspread.com/viral/tv-shows): 154 cases
- [Viral songs](https://howitspread.com/viral/songs): 120 cases
- [Viral games](https://howitspread.com/viral/games): 254 cases
- [Viral books](https://howitspread.com/viral/books): 65 cases
- [Viral creator moments](https://howitspread.com/viral/creators): 76 cases
- [Viral memes](https://howitspread.com/viral/memes): 158 cases
- [Viral trends](https://howitspread.com/viral/trends): 51 cases
- [Viral moments](https://howitspread.com/viral/moments): 234 cases
- [Viral food and drink marketing](https://howitspread.com/viral/food-and-drink-marketing): 138 cases
- [Viral beauty marketing](https://howitspread.com/viral/beauty-marketing): 106 cases
- [Viral fashion marketing](https://howitspread.com/viral/fashion-marketing): 119 cases
- [Viral home goods marketing](https://howitspread.com/viral/home-goods-marketing): 51 cases
- [Viral toy marketing](https://howitspread.com/viral/toy-marketing): 46 cases
- [Viral tech marketing](https://howitspread.com/viral/tech-marketing): 128 cases
- [Viral entertainment marketing](https://howitspread.com/viral/entertainment-marketing): 541 cases
- [Viral education marketing](https://howitspread.com/viral/education-marketing): 48 cases
- [Viral finance marketing](https://howitspread.com/viral/finance-marketing): 56 cases
- [Viral car and travel marketing](https://howitspread.com/viral/car-and-travel-marketing): 78 cases
- [Viral health and fitness marketing](https://howitspread.com/viral/health-marketing): 65 cases
- [Viral retail marketing](https://howitspread.com/viral/retail-marketing): 38 cases
- [Viral sports marketing](https://howitspread.com/viral/sports-marketing): 132 cases
- [Viral political campaigns](https://howitspread.com/viral/political-campaigns): 51 cases
- [Viral TikTok marketing examples](https://howitspread.com/viral/tiktok): 675 cases
- [Viral Instagram marketing examples](https://howitspread.com/viral/instagram): 785 cases
- [Viral YouTube marketing examples](https://howitspread.com/viral/youtube): 1158 cases
- [Viral X marketing examples](https://howitspread.com/viral/x-twitter): 1242 cases
- [Viral Reddit marketing examples](https://howitspread.com/viral/reddit): 579 cases
- [Viral Facebook marketing examples](https://howitspread.com/viral/facebook): 259 cases
- [Viral Twitch marketing examples](https://howitspread.com/viral/twitch): 144 cases
- [Viral Snapchat marketing examples](https://howitspread.com/viral/snapchat): 22 cases
- [Organic viral marketing examples](https://howitspread.com/viral/organic): 257 cases
- [Seeded viral campaigns](https://howitspread.com/viral/seeded): 882 cases
- [Viral marketing stunts](https://howitspread.com/viral/stunts): 109 cases
- [Paid campaigns that went viral](https://howitspread.com/viral/paid): 43 cases
- [What went viral in 2026](https://howitspread.com/viral/2026): 85 cases
- [What went viral in 2025](https://howitspread.com/viral/2025): 206 cases
- [What went viral in 2024](https://howitspread.com/viral/2024): 266 cases
- [What went viral in 2023](https://howitspread.com/viral/2023): 261 cases
- [What went viral in 2022](https://howitspread.com/viral/2022): 246 cases
- [What went viral in 2021](https://howitspread.com/viral/2021): 108 cases
- [What went viral in 2020](https://howitspread.com/viral/2020): 109 cases
- [What went viral in 2019](https://howitspread.com/viral/2019): 112 cases
- [What went viral in 2018](https://howitspread.com/viral/2018): 78 cases
- [What went viral in 2017](https://howitspread.com/viral/2017): 76 cases
- [What went viral in 2016](https://howitspread.com/viral/2016): 76 cases
- [What went viral in 2015](https://howitspread.com/viral/2015): 91 cases
- [What went viral in 2014](https://howitspread.com/viral/2014): 34 cases
- [What went viral in 2013](https://howitspread.com/viral/2013): 31 cases
- [What went viral in 2012](https://howitspread.com/viral/2012): 33 cases
- [What went viral in 2011](https://howitspread.com/viral/2011): 29 cases
- [What went viral in 2010](https://howitspread.com/viral/2010): 16 cases
- [What went viral in 2009](https://howitspread.com/viral/2009): 27 cases
- [What went viral in 2008](https://howitspread.com/viral/2008): 12 cases
- [What went viral in 2007](https://howitspread.com/viral/2007): 23 cases
- [What went viral in 2006](https://howitspread.com/viral/2006): 17 cases
- [What went viral in 2005](https://howitspread.com/viral/2005): 14 cases
- [What went viral in 2004](https://howitspread.com/viral/2004): 17 cases
- [What went viral in 2003](https://howitspread.com/viral/2003): 11 cases
- [What went viral in 2001](https://howitspread.com/viral/2001): 8 cases
- [What went viral in 2000](https://howitspread.com/viral/2000): 6 cases
- [What went viral in 1999](https://howitspread.com/viral/1999): 22 cases
- [What went viral in 1998](https://howitspread.com/viral/1998): 6 cases
- [What went viral in 1997](https://howitspread.com/viral/1997): 7 cases
- [What went viral in 1996](https://howitspread.com/viral/1996): 10 cases

## Mechanics
- [Remixable template](https://howitspread.com/mechanics/remixable-template): A fixed structure others fill with their own content.
- [Sound or audio meme](https://howitspread.com/mechanics/audio-meme): A sound clip reused as the backing of other posts.
- [Catchphrase](https://howitspread.com/mechanics/catchphrase): A short phrase that detaches from its source and enters speech.
- [Shareable output](https://howitspread.com/mechanics/shareable-output): Using it produces an artefact designed to be posted (a score, a grid, a card).
- [Daily ritual](https://howitspread.com/mechanics/daily-ritual): A once-a-day cadence that synchronises everyone and creates daily conversation.
- [Challenge](https://howitspread.com/mechanics/challenge): An invitation to perform a task on camera and pass it on.
- [Response chain](https://howitspread.com/mechanics/response-chain): Spread through replies, duets, stitches or tributes to the original.
- [Low-effort copy](https://howitspread.com/mechanics/low-effort-copy): Joining costs seconds and needs no skill.
- [Identity badge](https://howitspread.com/mechanics/identity-badge): Sharing or owning it announces membership of a group or taste.
- [Scarcity drop](https://howitspread.com/mechanics/scarcity-drop): Limited releases make access itself a status signal.
- [Variable reward](https://howitspread.com/mechanics/variable-reward): Chance-based outcomes (blind boxes, gacha, rare variants) make each attempt postable.
- [Collectible set](https://howitspread.com/mechanics/collectible-set): Series and variants invite completion and display.
- [Visible in use](https://howitspread.com/mechanics/visible-use): The thing is seen in public or on camera whenever it is used.
- [Unscripted proof](https://howitspread.com/mechanics/unscripted-proof): An ordinary person's accidental demonstration of the product.
- [Underdog](https://howitspread.com/mechanics/underdog): Small budget, outsider maker or long odds are part of the telling.
- [Maker origin](https://howitspread.com/mechanics/founder-origin): The creator's personal story is part of why people share it.
- [Mystery & lore](https://howitspread.com/mechanics/mystery-lore): Teasers, puzzles or unexplained events invite speculation.
- [Real-world spectacle](https://howitspread.com/mechanics/spectacle): A physical scene (stampede, queue, stunt) that is filmed and shared.
- [Controversy](https://howitspread.com/mechanics/controversy): Disagreement or backlash extends reach.
- [Transgression](https://howitspread.com/mechanics/transgression): A brand or person does what their category 'shouldn't' (kills a mascot, insults a rival).
- [Celebrity amplifier](https://howitspread.com/mechanics/celebrity-amplifier): One high-reach person posts or is seen with it, and attention steps up.
- [Creator relay](https://howitspread.com/mechanics/creator-relay): Mid-size creators pick it up in sequence, each adding reach.
- [Fandom mobilisation](https://howitspread.com/mechanics/fandom-mobilisation): An organised fan base pushes it deliberately (streaming parties, edits).
- [Brand pile-on](https://howitspread.com/mechanics/brand-pile-on): Other brands join in their own accounts, widening reach.
- [Platform jump](https://howitspread.com/mechanics/platform-jump): It crossed from its native platform to others where new audiences met it.
- [Press loop](https://howitspread.com/mechanics/press-loop): Coverage of the online buzz becomes buzz itself.
- [Political adoption](https://howitspread.com/mechanics/political-adoption): Campaigns, officials or movements adopt it.
- [Dupe economy](https://howitspread.com/mechanics/dupe-economy): Copycats, dupes and fakes spread the form beyond the original.
- [Resale market](https://howitspread.com/mechanics/resale-market): Secondary-market prices become news and proof of desire.
- [Sell-out loop](https://howitspread.com/mechanics/sell-out-loop): Stockouts generate coverage, which generates demand.
- [Pairing](https://howitspread.com/mechanics/counter-programming): It is framed against or alongside something else (double bills, rivalries).
- [Newsjacking](https://howitspread.com/mechanics/newsjacking): It rode an existing news or cultural moment.
- [Mascot persona](https://howitspread.com/mechanics/mascot-persona): A brand character with a consistent voice that people treat as a person.
- [Unhinged voice](https://howitspread.com/mechanics/unhinged-voice): A brand speaks like a chaotic internet native, not a company.
- [Revival](https://howitspread.com/mechanics/nostalgia-revival): A dormant thing returns and older and newer audiences meet.

## For agents
- [MCP](https://howitspread.com/mcp.md): remote MCP server at https://howitspread.com/api/mcp, no sign-in or key; sign in at https://howitspread.com/api/mcp/account for full timelines
- [REST API](https://howitspread.com/mcp#api): https://howitspread.com/api/v1/cases
- [All cases in one file](https://howitspread.com/llms-full.txt): every case as Markdown; each case also has a Markdown twin at https://howitspread.com/cases/<slug>.md
- [Method](https://howitspread.com/method): how the Spread Score is computed
- [Standard](https://howitspread.com/api/v1/standard): the versioned score and taxonomy, as JSON
- [Dataset](https://howitspread.com/dataset): every case with its full dated timeline, as CSV and JSON, dated monthly snapshots, CC BY 4.0, DOI 10.5281/zenodo.23580157 (index: https://howitspread.com/dataset/index.json; also on Hugging Face https://huggingface.co/datasets/howitspread/viral-events, Kaggle https://www.kaggle.com/datasets/howitspread/viral-events, GitHub https://github.com/howitspread/howitspread-data)
- [New cases](https://howitspread.com/feed.xml): Atom feed of the newest cases