Where “Asda Buddy the Elf Christmas ad” started

Asda, on YouTube, Nov 4, 2022. It reached 6 platforms in 13 months.

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Have your 'Elf a Merry Christmas: Buddy the Elf takes centre stage in Asda's joyful Christmas campaignAsda / Havas LondonBefore the first postAsdaFirst postBuddy the Elf Makes His Ad Debut in Asda’s Christmas CampaignAdweek / The IndependentPressPlatform jumpPlatform jumpBacklashCommercialOwner responsePressPressCommercialAfterlifePatient zero