Press
Last updated 17 October 2026
Boilerplate
How It Spread is a searchable record of how things went viral: films, products, campaigns, memes, songs and trends. Each case has a dated, sourced timeline from first post to peak, a Spread Score computed from public data, and tagged mechanics. Every number cites an archived source.
Fact sheet
| Launched | 12 October 2026 |
|---|---|
| Cases | 1147 public, 0 audited by a person so far. Library |
| Spread Score | 0 to 100, version 1.2. Reach 30%, Contagion 20%, Breadth 20%, Velocity 15%, Longevity 15%. Missing evidence is left out, never counted as zero. Method |
| Taxonomy | 14 kinds, 5 origins, 35 mechanics in 5 families, 18 platforms, 10 timeline phases. |
| Sources | Each number carries a verbatim quote, a source link and an archived copy. |
| Access | Free to browse. Pro is $19 a month billed yearly. API and MCP server for software and AI agents. |
| Contact | hello@howitspread.com |
Disclosures
- AI agents research each case and other agents check its claims against the sources. A person audits cases over time; the fact sheet shows how many so far.
- The plasticine characters are made with AI image and video models. They are not handmade.
- We are independent. Nobody pays to be included, ranked or scored.
Interviews
How It Spread speaks as an organisation and gives interviews by email: hello@howitspread.com.
Image use
Logos, screenshots, case timelines and character images are free for editorial use with the credit “How It Spread”. Media from third parties shown on case pages belongs to its owners.
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