Where “Barcelona's Drake owl shirt” started

Drake, on Instagram, Oct 14, 2022. It reached 6 platforms in 18 months.

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Spotify / FC BarcelonaBefore the first postchampagnepapi on Instagram: "To celebrate being the first artist with 50 billion streams on @spotify @FCBarcelona will wear the OVO owl at El Clasico on Sunday 😵‍💫 this doesn’t feel real but it is…DrakeFirst postOwner responsePlatform jumpCommercialCommercialMilestoneBacklashPressOwner responseAfterlifePatient zero