Who started “Goya boycott and buycott”?

Igor Volsky, on X, Jul 9, 2020. It reached 9 platforms in 5 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
The CEO of @GoyaFoods is at a White House event saying we're "blessed to have a leader" like Trump. Make your shopping decisions accordingly.Igor VolskyFirst postJulián CastroXObserved peakOwner responsePlatform jumpCommercialPlatform jumpPlatform jumpCommercialAfterlifePatient zero