Who started “Kai Cenat's Mafiathon 3”?

Kai Cenat, on Twitch, Sep 1, 2025. It reached 3 platforms in 4 weeks.

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Kai Cenat announcing Mafiathon 3Kai CenatBefore the first postKai CenatFirst postKai Cenat "Doi Doi Doi" | Know Your Meme@arkysznTikTokCommercialObserved peakPressPatient zero