Where “Ozempic TikTok trend and shortage” started

Novo Nordisk, on Retail, Feb 1, 2018. It reached 5 platforms in 7.1 years.

LineageEach dot, 1,000 #Ozempic Instagram posts, lower bound; March 20, 2023ContestedKey steps, 11 of 16. Lines follow time and platform
Novo NordiskBefore the first postNovo NordiskFirst post@calledhercalderTikTokMilestoneOwner responseBacklashPressCommercialBacklashPlatform jumpAfterlifePatient zero