Where “Patagonia: Earth is now our only shareholder” started

Yvon Chouinard / Patagonia, on Open web, Sep 14, 2022. It reached 4 platforms in 17 months.

LineageContestedKey steps, 9 of 16. Lines follow time and platform
PatagoniaBefore the first postYvon Chouinard / PatagoniaFirst postObserved peakPlatform jumpPlatform jumpPressCommercialBacklashAfterlifePatient zero