Who started “2024 UEFA Champions League final”?

UEFA, on TV, Jun 1, 2024. It reached 3 platforms in 7 months.

LineageContestedKey steps, 8 of 12. Lines follow time and platform
City of DortmundBefore the first postReal Madrid win Champions League: Carvajal and Vinícius Júnior see off Dortmund | UEFA Champions League 2023/24UEFAFirst postPeak proxyBacklashPressBacklashAfterlifeCommercialPatient zero